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US Services Legal - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
legalzoom.com 9.42
lawdepot.com 3.65
rocketlawyer.com 2.45
forthepeople.com 2.44
northwestregisteredagent.com 2.16
zenbusiness.com 2.07
forbes.com 1.9
legaltemplates.net 1.81
beenverified.com 1.61
truthfinder.com 1.5
others 70.99

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In the legal services PPC landscape, ‘others’ dominate with 70.99% click share. LegalZoom leads individual advertisers at 9.42%, followed by LawDepot at 3.65%.

Market Exposure

Share of Spend for the top 10 US Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date legalzoom.com arnolditkin.com zenbusiness.com forbes.com sweetjames.com forthepeople.com bizee.com northwestregisteredagent.com wilshirelaw.com pondlehocky.com
2025/04/01 4.13% 3.82% 1.45% 1.8% 2.11% 3.24% 0.83% 1.37% 1.64% 0.66%
2025/04/02 5.65% 5.41% 1.87% 2.04% 0.68% 1.98% 1.04% 1.56% 1.31% 0.48%
2025/04/03 2.81% 5% 1.17% 0.95% 0.99% 3.88% 0.6% 0.94% 0.94% 1.44%
2025/04/04 3.87% 4.46% 1.76% 1.77% 1.16% 3.77% 1.12% 1.42% 1.13% 1.36%
2025/04/05 4.63% 1.5% 1.91% 2.03% 1.09% 3.71% 1.28% 1.8% 1.65% 2.73%
2025/04/06 5.88% 3.31% 2.45% 2.45% 1.82% 2.73% 1.55% 2.63% 1.89% 2.13%
2025/04/07 5.81% 6.18% 2.81% 2.5% 1.92% 2.43% 1.72% 2.07% 1.75% 1.17%
2025/04/08 3.96% 5.16% 1.95% 1.69% 1.43% 4.15% 1.16% 1.47% 0.97% 0.88%
2025/04/09 5.84% 7.93% 2.39% 2.47% 1.11% 2.24% 1.32% 1.78% 1.39% 0.92%
2025/04/10 4.42% 4.94% 2.16% 2.09% 1.56% 3.38% 1.47% 1.7% 1.15% 1.15%
2025/04/11 4.98% 5.14% 2.16% 2.27% 2.02% 2.28% 1.65% 1.36% 1.32% 0.6%
2025/04/12 5.37% 1.74% 2.3% 2.64% 1.89% 2.67% 1.99% 1.69% 1.41% 1.36%
2025/04/13 5.69% 2.41% 2.94% 2.81% 2.06% 2.3% 2.17% 1.88% 2.17% 1.21%
2025/04/14 5.66% 5.84% 2.81% 2.84% 2.51% 2.01% 2.11% 1.37% 1.68% 1.21%
2025/04/15 4.78% 6.41% 2.45% 2.11% 1.83% 2.73% 1.7% 1.08% 1.11% 0.84%
2025/04/16 5.76% 3.94% 2.51% 2.18% 1.41% 3.67% 1.75% 1.22% 1.48% 0.82%
2025/04/17 5.16% 5.85% 1.28% 0.88% 0.27% 3.5% 0.92% 1.35% 0.42% 0.49%
2025/04/18 3.22% 2% 1.51% 1.59% 1.34% 4.41% 1.03% 0.88% 1.17% 0.9%
2025/04/19 3.68% 1.62% 1.88% 1.99% 1.49% 3.73% 1.33% 1.18% 1.5% 1.13%
2025/04/20 6.89% 2.01% 3.34% 3.07% 1.91% 1.66% 2.36% 2.47% 1.97% 0.74%
2025/04/21 5.44% 2.63% 2.63% 2.6% 4.05% 1.98% 1.61% 1.35% 2.22% 0.83%
2025/04/22 3.92% 5.01% 1.94% 1.56% 2.62% 2.93% 1.15% 0.82% 1.63% 1.51%
2025/04/23 4.77% 4.29% 2.55% 2.31% 3.88% 3.02% 1.54% 1.05% 2.08% 1.24%
2025/04/24 4.74% 5.53% 2.6% 2.39% 2.11% 1.76% 1.52% 1.03% 2.66% 2.11%
2025/04/25 6.65% 6.67% 3.35% 3.24% 1.84% 1.78% 1.94% 1.41% 1.91% 1.51%
2025/04/26 5.56% 1.89% 2.76% 2.74% 4.65% 2.84% 1.75% 1.39% 1.11% 1.08%
2025/04/27 6.89% 0.32% 3.6% 3.28% 2.67% 1.97% 2.21% 1.54% 1.05% 2.3%
2025/04/28 6.58% 1.86% 3.66% 3.45% 2.25% 1.53% 1.9% 1.32% 0.26% 1.12%
2025/04/29 5.88% 3.75% 3.12% 2.81% 3.52% 2.42% 1.51% 1.09% 0.74% 0.17%
2025/04/30 6.13% 4.68% 3.33% 2.36% 2.2% 2.18% 1.46% 1.12% 1.03% 0.03%

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LegalZoom’s spend share fluctuated, peaking at 6.89% on April 20 and 27. Arnold & Itkin saw a high of 7.93% on April 9. ZenBusiness and Forbes maintained steady growth, while Sweet James spiked on April 26.

Market Exposure

Competitor Count for US Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 2723
2025/04/02 2340
2025/04/03 2733
2025/04/04 2781
2025/04/05 2407
2025/04/06 2331
2025/04/07 2445
2025/04/08 2698
2025/04/09 2262
2025/04/10 2566
2025/04/11 2327
2025/04/12 2169
2025/04/13 2150
2025/04/14 2316
2025/04/15 2426
2025/04/16 2428
2025/04/17 2164
2025/04/18 2820
2025/04/19 2601
2025/04/20 2200
2025/04/21 2484
2025/04/22 2820
2025/04/23 2591
2025/04/24 2598
2025/04/25 2313
2025/04/26 2345
2025/04/27 2245
2025/04/28 2450
2025/04/29 2498
2025/04/30 2301

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 2,820 on April 18 and 22. The month concluded with 2,301 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
atticus.com 0.49%
intelius.com 0.48%
zenbusiness.com 0.48%
forbes.com 0.32%
lawdepot.com 0.29%
state.gov -0.43%
legalzoom.com -0.46%
forthepeople.com -0.5%
arnolditkin.com -0.56%
try.atticus.com -0.66%

Copyright © Adthena. All rights reserved.

Atticus.com surged with a 0.49 increase, while try.atticus.com dropped by -0.66. Intelius.com and zenbusiness.com both rose by 0.48. Arnolditkin.com fell by -0.56.

Campaign Efficiency

US Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date legalzoom.com zenbusiness.com lawdepot.com forbes.com rocketlawyer.com forthepeople.com arnolditkin.com bizee.com legaltemplates.net truthfinder.com
2025/04/01 4.22% 1.63% 1.37% 2.04% 1.21% 3.26% 1.8% 0.99% 0.76% 0.92%
2025/04/02 5.69% 2.28% 2.03% 2.5% 1.65% 1.75% 2.7% 1.15% 0.92% 1.17%
2025/04/03 3.36% 1.52% 1.47% 1.26% 1.36% 3.95% 2.33% 0.82% 0.78% 1%
2025/04/04 3.78% 1.78% 1.78% 1.74% 1.68% 3.39% 2.04% 1.13% 1.06% 1.4%
2025/04/05 4.43% 1.85% 2.11% 1.98% 1.97% 2.74% 0.65% 1.24% 1.1% 1.35%
2025/04/06 5.43% 2.36% 2.16% 2.46% 1.64% 1.58% 1.59% 1.45% 1.17% 1.42%
2025/04/07 5.27% 2.63% 2.64% 2.36% 2.02% 1.74% 2.83% 1.73% 1.14% 1.2%
2025/04/08 3.91% 1.94% 2.16% 1.71% 1.72% 3.3% 2.54% 1.3% 1.03% 1.26%
2025/04/09 5.48% 2.28% 3.25% 2.37% 2.59% 1.98% 3.31% 1.28% 1.57% 1.26%
2025/04/10 4.52% 2.14% 2.31% 2.13% 1.98% 2.8% 2.2% 1.53% 1.34% 1.1%
2025/04/11 4.94% 2.26% 2.69% 2.29% 2.27% 1.77% 2.39% 1.68% 1.38% 1.28%
2025/04/12 5.1% 2.34% 2.56% 2.7% 2.19% 1.97% 0.86% 1.92% 1.6% 1.52%
2025/04/13 5.66% 3% 2.97% 2.93% 2.36% 1.54% 1.02% 2.1% 1.55% 1.72%
2025/04/14 5.37% 2.77% 2.51% 2.94% 2.33% 1.36% 2.55% 2.01% 1.65% 1.18%
2025/04/15 4.79% 2.55% 2.31% 2.37% 1.67% 2.27% 3.19% 1.71% 1.29% 0.91%
2025/04/16 5.61% 2.28% 2.57% 2.03% 1.84% 2.86% 1.74% 1.63% 1.32% 0.98%
2025/04/17 5.09% 1.43% 2.39% 0.92% 1.37% 2.21% 2.58% 1.1% 1.12% 1.62%
2025/04/18 3.26% 1.62% 1.67% 1.81% 1.35% 3.41% 1.09% 1.13% 0.91% 0.88%
2025/04/19 3.98% 2.09% 1.98% 2.41% 1.45% 2.86% 0.79% 1.44% 1.16% 0.83%
2025/04/20 6.55% 3.28% 2.59% 3.21% 2.14% 1% 0.84% 2.2% 1.5% 1.05%
2025/04/21 5.68% 2.82% 2.27% 2.95% 1.62% 1.91% 1.2% 1.7% 1.32% 0.92%
2025/04/22 4.33% 2.21% 1.89% 1.82% 1.38% 2.2% 2.26% 1.27% 1.11% 0.74%
2025/04/23 4.8% 2.78% 2.4% 2.48% 1.8% 2.35% 1.79% 1.53% 1.26% 1.07%
2025/04/24 5.06% 2.92% 2.37% 2.71% 1.79% 1.56% 2.51% 1.56% 1.45% 0.98%
2025/04/25 6.32% 3.5% 3.45% 3.41% 2.33% 1.33% 2.79% 1.91% 1.91% 1.15%
2025/04/26 5.55% 2.8% 2.51% 2.86% 1.79% 2.44% 0.64% 1.62% 1.59% 1.47%
2025/04/27 6.64% 3.6% 2.88% 3.27% 2.18% 1.53% 0.13% 2.09% 1.5% 1.47%
2025/04/28 6.37% 3.55% 2.98% 3.34% 2.45% 1.31% 0.81% 1.78% 1.54% 1.17%
2025/04/29 5.86% 3.24% 2.92% 2.9% 2.12% 1.57% 1.63% 1.55% 1.56% 1.12%
2025/04/30 5.73% 3.22% 2.61% 2.45% 2.14% 1.98% 1.97% 1.38% 1.21% 1.21%

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LegalZoom led April with fluctuating impressions, peaking at 6.64%. ZenBusiness and LawDepot showed steady growth, while Forbes and RocketLawyer had mixed trends. The month ended with LegalZoom maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Same-Day LLC Formation | Our Top Pick for 2025 https://www.forbes.com › llc › services

    Let Us Help You Form Your LLC And Start Your Business Journey. Learn More At Forbes™.

  2. 2
    Morgan & Morgan Fights For You - SSDI Benefits Denied? https://evaluation.forthepeople.com › ssd-law › appeal

    Morgan & Morgan Can Help You Get Social Security & Disability Benefits If You Were Denied!

  3. 3
    Workers' Comp Lawyer | No Fee Unless We Win https://www.pondlehocky.com › free-evaluation

    Our Attorneys Help Injured Workers Receive Compensation to Put Their Lives Back Together. We'll Help You Get Your Life Back. No One Works Harder for You. Don't Wait - Call Us.

  4. 4
    Free Power of Attorney - Free to Print And Download https://www.rocketlawyer.com

    Get your free, personalized Power of Attorney from Rocket Lawyer® with a 7-day trial.

  5. 5
    Notarize Documents Today https://offers.theupsstore.com › notary › services

    Professional Notary Services — We'll Notarize Your Documents, Help Make Copies And Send Everything Where It Needs To Go!

Copyright © Adthena. All rights reserved.

In the competitive landscape of legal services, Forbes.com leads with a promise of swift LLC formation, appealing to budding entrepreneurs. Morgan & Morgan’s ad on forthepeople.com champions denied SSDI benefits, emphasizing advocacy. Pondlehocky.com offers a no-win, no-fee assurance for workers’ compensation, highlighting dedication. Rocketlawyer.com provides free Power of Attorney documents, showcasing accessibility. The UPS Store focuses on comprehensive notary services, ensuring convenience.

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