Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 29.7551651455 |
| 70.2448348545 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 51 |
| 49 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| forthepeople.com | 6.06 |
| legalzoom.com | 4.54 |
| lawdepot.com | 2.92 |
| beenverified.com | 2.14 |
| legaltemplates.net | 1.95 |
| joinadvocate.com | 1.88 |
| rocketlawyer.com | 1.67 |
| theupsstore.com | 1.65 |
| notarize.com | 1.49 |
| zenbusiness.com | 1.34 |
| others | 74.36 |
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In the legal services PPC landscape, “forthepeople.com” leads with 6.06% click share, followed by “legalzoom.com” at 4.54%. “Others” dominate with a significant 74.36% share.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | forthepeople.com | arnolditkin.com | legalzoom.com | lawyer1.com | sweetjames.com | morellilaw.com | postmandelivers.com | wilshirelaw.com | jeffreysglassman.com | rubensteinlaw.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 6.71% | 1.72% | 2.5% | 2.53% | 3.46% | 1.47% | 1.96% | 2.61% | 0.61% | 1.66% |
| 2025/11/02 | 6.21% | 2.53% | 2.24% | 1.89% | 2.01% | 1.79% | 2.2% | 2.01% | 1.25% | 1.99% |
| 2025/11/03 | 6.43% | 2.27% | 2.57% | 1.34% | 2.09% | 1.53% | 1.09% | 2.35% | 2.3% | 4% |
| 2025/11/04 | 5.85% | 4.21% | 2.22% | 0.79% | 2.27% | 1.03% | 1.24% | 1.93% | 0.59% | 1.77% |
| 2025/11/05 | 5.94% | 4.87% | 2.34% | 1.11% | 1.81% | 1.29% | 1.49% | 1.79% | 1.25% | 3.49% |
| 2025/11/06 | 6.09% | 3.28% | 2.24% | 1.38% | 2.01% | 1.08% | 2.18% | 1.92% | 1.75% | 3.3% |
| 2025/11/07 | 7.28% | 4.22% | 2.29% | 0.61% | 1.37% | 1.58% | 1.79% | 1.5% | 1.68% | 2.58% |
| 2025/11/08 | 6.51% | 4.36% | 2.16% | 2.68% | 1.99% | 2.07% | 4.45% | 1.2% | 0.63% | 2.81% |
| 2025/11/09 | 5.77% | 4.44% | 2.29% | 2.32% | 2.6% | 1.76% | 3.52% | 1.2% | 0.75% | 2.13% |
| 2025/11/10 | 5.36% | 3.15% | 2.43% | 1.15% | 2.57% | 1.11% | 3.38% | 0.98% | 2.43% | 1.79% |
| 2025/11/11 | 5.76% | 1.94% | 2.14% | 1.46% | 2.32% | 1.25% | 3.58% | 0.94% | 0.99% | 3.03% |
| 2025/11/12 | 6.15% | 3.03% | 2.26% | 0.7% | 1.54% | 1.63% | 3.39% | 1.13% | 0.68% | 3.22% |
| 2025/11/13 | 6.1% | 2.15% | 2.01% | 0.83% | 1.9% | 1.46% | 1.1% | 2.06% | 1.49% | 2.99% |
| 2025/11/14 | 6.22% | 2.05% | 1.91% | 1.3% | 1.47% | 0.56% | 1.42% | 1.78% | 2.05% | 2.48% |
| 2025/11/15 | 6.87% | 4.01% | 1.73% | 1.22% | 1.72% | 1.44% | 2.25% | 1.03% | 0.74% | 2.28% |
| 2025/11/16 | 7.12% | 3.58% | 1.8% | 0.57% | 1.61% | 1.98% | 2.99% | 1.19% | 0.88% | 2.34% |
| 2025/11/17 | 7.98% | 1% | 1.76% | 0.74% | 2.29% | 1.03% | 1.92% | 1.42% | 0.75% | 2.03% |
| 2025/11/18 | 5.75% | 0.98% | 2% | 0.92% | 2.06% | 1.79% | 2.53% | 0.95% | 2.2% | 2.27% |
| 2025/11/19 | 7.37% | 0.62% | 1.71% | 1.09% | 3.4% | 0.98% | 3.34% | 1.67% | 0.7% | 2.14% |
| 2025/11/20 | 8.33% | 0.97% | 1.64% | 0.73% | 2.86% | 1.04% | 2.56% | 1.14% | 0.7% | 2.66% |
| 2025/11/21 | 9.16% | 0.86% | 1.53% | 0.61% | 2.89% | 1.15% | 1.11% | 0.79% | 1.45% | 0.64% |
| 2025/11/22 | 12.23% | 0.97% | 1.87% | 1.05% | 3.69% | 0.91% | 1.89% | 0.67% | 0.67% | 0.95% |
| 2025/11/23 | 10.25% | 0.75% | 1.86% | 1.43% | 4.81% | 1.23% | 1.4% | 1.5% | 1.44% | 0.98% |
| 2025/11/24 | 9.46% | 0.74% | 1.78% | 1.96% | 3.05% | 0.88% | 1.26% | 1.3% | 1.37% | 1.08% |
| 2025/11/25 | 10.29% | 2.44% | 1.73% | 1.61% | 3.39% | 0.9% | 0.81% | 1.52% | 0.76% | 2.03% |
| 2025/11/26 | 9.85% | 6.22% | 1.68% | 1.19% | 1.46% | 0.97% | 1.08% | 1.41% | 1.86% | 0.55% |
| 2025/11/27 | 9.62% | 4.58% | 1.55% | 1.55% | 1.33% | 0.74% | 0.73% | 1.07% | 0.86% | 0.38% |
| 2025/11/28 | 9.15% | 4.25% | 1.59% | 1.51% | 1.45% | 0.71% | 1.12% | 1.49% | 0.58% | 0.08% |
| 2025/11/29 | 10.2% | 4.87% | 1.67% | 2.01% | 1.43% | 0.9% | 0.95% | 1.12% | 1.06% | 0.09% |
| 2025/11/30 | 8.72% | 4.32% | 2.11% | 1.64% | 1.55% | 1.46% | 1.24% | 1.17% | 1.14% | 0.12% |
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In November 2025, forthepeople.com dominated with a peak spend share of 12.23% on the 22nd. Meanwhile, arnolditkin.com saw a significant rise on the 26th, reaching 6.22%. Legalzoom.com maintained a steady presence, while sweetjames.com peaked at 4.81% on the 23rd. The month concluded with forthepeople.com leading, showcasing dynamic shifts in advertiser strategies.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 2492 |
| 2025/11/02 | 2542 |
| 2025/11/03 | 2757 |
| 2025/11/04 | 2635 |
| 2025/11/05 | 2709 |
| 2025/11/06 | 2682 |
| 2025/11/07 | 2778 |
| 2025/11/08 | 2578 |
| 2025/11/09 | 2540 |
| 2025/11/10 | 2871 |
| 2025/11/11 | 2670 |
| 2025/11/12 | 2818 |
| 2025/11/13 | 2800 |
| 2025/11/14 | 2803 |
| 2025/11/15 | 2592 |
| 2025/11/16 | 2594 |
| 2025/11/17 | 2718 |
| 2025/11/18 | 2745 |
| 2025/11/19 | 2730 |
| 2025/11/20 | 2740 |
| 2025/11/21 | 2787 |
| 2025/11/22 | 2524 |
| 2025/11/23 | 2494 |
| 2025/11/24 | 2745 |
| 2025/11/25 | 2713 |
| 2025/11/26 | 2662 |
| 2025/11/27 | 2716 |
| 2025/11/28 | 2710 |
| 2025/11/29 | 2486 |
| 2025/11/30 | 2465 |
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November saw a dynamic shift in distinct advertisers, peaking at 2,871 on the 10th. The month concluded with a decrease, ending at 2,465.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Theupsstore.com surged with a 1.11% click share increase, while beenverified.com dropped by 0.84%. Forthepeople.com also rose by 0.99%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | forthepeople.com | legalzoom.com | forbes.com | lawdepot.com | marble.co | arnolditkin.com | zenbusiness.com | joinadvocate.com | rocketlawyer.com | beenverified.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 5.24% | 3.58% | 1.27% | 1.85% | 1.53% | 0.78% | 1.55% | 2.2% | 1.35% | 2.13% |
| 2025/11/02 | 5.28% | 3.38% | 1.4% | 1.86% | 1.22% | 1.05% | 1.27% | 2.1% | 1.67% | 1.83% |
| 2025/11/03 | 4.74% | 3.51% | 1.23% | 2.03% | 1.26% | 0.96% | 1.43% | 1.63% | 1.72% | 2.16% |
| 2025/11/04 | 4.75% | 3.27% | 1.22% | 1.89% | 1.35% | 1.67% | 1.36% | 1.67% | 1.59% | 1.93% |
| 2025/11/05 | 4.46% | 3.38% | 1.38% | 2.02% | 1.15% | 2.15% | 1.31% | 1.57% | 1.57% | 1.79% |
| 2025/11/06 | 4.64% | 3.2% | 1.6% | 1.71% | 1.61% | 1.43% | 1.31% | 1.76% | 1.57% | 2.05% |
| 2025/11/07 | 5.62% | 3.43% | 1.51% | 1.53% | 1.36% | 1.79% | 1.52% | 1.57% | 1.44% | 2.19% |
| 2025/11/08 | 5.13% | 3.37% | 1.34% | 1.49% | 1.52% | 1.94% | 1.31% | 1.97% | 1.62% | 1.87% |
| 2025/11/09 | 5.21% | 3.44% | 1.51% | 1.72% | 1.32% | 1.98% | 1.52% | 1.74% | 1.67% | 2.02% |
| 2025/11/10 | 4.94% | 3.59% | 1.14% | 1.48% | 1.45% | 1.71% | 1.42% | 1.85% | 1.49% | 1.86% |
| 2025/11/11 | 5.19% | 3.18% | 1.24% | 1.41% | 1.82% | 1.06% | 1.35% | 2.32% | 1.18% | 1.69% |
| 2025/11/12 | 5.4% | 3.03% | 1.23% | 1.37% | 1.55% | 1.33% | 1.41% | 2.1% | 1.02% | 1.74% |
| 2025/11/13 | 5.74% | 2.75% | 1.2% | 1.6% | 1.56% | 0.88% | 1.31% | 1.89% | 1.31% | 1.57% |
| 2025/11/14 | 5.78% | 2.75% | 1.27% | 1.62% | 1.48% | 1.05% | 1.38% | 2.08% | 1.17% | 1.52% |
| 2025/11/15 | 6.25% | 2.72% | 1.58% | 1.42% | 1.27% | 1.96% | 1.43% | 1.98% | 1.15% | 1.5% |
| 2025/11/16 | 6.41% | 2.97% | 1.49% | 1.35% | 1.05% | 1.7% | 1.36% | 1.62% | 1.46% | 1.42% |
| 2025/11/17 | 6.23% | 2.75% | 1.39% | 1.74% | 1.31% | 0.51% | 1.09% | 1.79% | 1.3% | 1.32% |
| 2025/11/18 | 4.69% | 3.13% | 1.29% | 1.7% | 0.97% | 0.49% | 1.11% | 1.89% | 1.1% | 1.35% |
| 2025/11/19 | 5.92% | 2.85% | 1.38% | 1.62% | 1.39% | 0.43% | 1.21% | 2.22% | 1.02% | 1.32% |
| 2025/11/20 | 6.36% | 2.38% | 1.26% | 1.61% | 1.4% | 0.56% | 1.35% | 1.72% | 1.07% | 1.09% |
| 2025/11/21 | 6.84% | 2.43% | 1.32% | 1.69% | 1.74% | 0.43% | 1.38% | 2.16% | 1.19% | 1.3% |
| 2025/11/22 | 9.04% | 2.86% | 1.74% | 1.69% | 0.92% | 0.46% | 1.5% | 2.23% | 1.11% | 1.4% |
| 2025/11/23 | 7.57% | 2.74% | 1.56% | 1.84% | 1.17% | 0.42% | 1.43% | 2.27% | 1.1% | 1.42% |
| 2025/11/24 | 6.59% | 2.58% | 1.3% | 1.82% | 1.46% | 0.49% | 1.39% | 1.53% | 1.24% | 1.19% |
| 2025/11/25 | 7.55% | 2.57% | 1.39% | 1.72% | 1.39% | 1.21% | 1.32% | 1.79% | 1.16% | 1.21% |
| 2025/11/26 | 7.4% | 2.46% | 1.56% | 1.61% | 1.6% | 2.54% | 1.27% | 1.34% | 1.19% | 0.97% |
| 2025/11/27 | 7.1% | 2.1% | 1.6% | 1.46% | 1.19% | 1.92% | 1.44% | 1.06% | 1.06% | 0.94% |
| 2025/11/28 | 6.23% | 2.2% | 1.51% | 1.61% | 1.28% | 1.75% | 1.63% | 0.95% | 0.95% | 0.95% |
| 2025/11/29 | 6.66% | 2.29% | 1.66% | 1.65% | 1.64% | 2.04% | 1.65% | 1.1% | 0.89% | 0.9% |
| 2025/11/30 | 6.71% | 2.84% | 1.97% | 1.91% | 1.9% | 1.79% | 1.76% | 1.44% | 1.28% | 1.19% |
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In November 2025, forthepeople.com saw a significant rise in PPC impressions, peaking at 9.04% on the 22nd. Meanwhile, legalzoom.com experienced a decline, ending at 2.84%. Forbes.com and lawdepot.com showed steady growth, closing at 1.97% and 1.91%, respectively. Marble.co and arnolditkin.com fluctuated, finishing at 1.90% and 1.79%. Zenbusiness.com and joinadvocate.com maintained stability, ending at 1.76% and 1.44%. Rocketlawyer.com and beenverified.com had minor variations, concluding at 1.28% and 1.19%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Morgan & Morgan Can Help You Get Social Security & Disability Benefits If You Were Denied! 100% Free Unless We Win. No Hourly Fees. Free No Risk Case...
If You’re Hurt In A Car, Truck Or Commercial Vehicle Wreck Call The Fours. Contact Our Personal Injury Law Office In San Antonio For A Free Initial Consultation.
Advocate’s experienced support team specializes in appeals and knows what it takes to win
Explore how Guardian Legal Network connects medical malpractice victims with top attorneys to secure justice and compensation for their injuries.
Learn How An LLC Works And Why It’s A Smart Way To Start Your Business
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In the competitive legal landscape, Morgan & Morgan’s ad stands out with its promise of “100% Free Unless We Win,” emphasizing risk-free legal support. Davis Law Firm’s “Call The Fours” slogan offers immediate assistance for accident victims. Advocate’s “95% Success” rate highlights their expertise in SSDI appeals. The Guardian Legal Network connects malpractice victims with top attorneys, ensuring justice. ZenBusiness educates on LLCs, appealing to budding entrepreneurs. Each ad uniquely addresses client needs, from legal victories to business insights.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Services Legal November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Services Legal November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Services Legal November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The US Services Legal November 2025 Report aggregates data from across both device types and Google Shopping.
The US Services Legal November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.