Share of Clicks for top 10 US Software & Technology Cloud Computing brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dropbox.com | 20.69 |
| aws.amazon.com | 13.74 |
| microsoft.com | 9.09 |
| cloud.google.com | 7.05 |
| godaddy.com | 4.41 |
| google.com | 3.15 |
| backblaze.com | 2.48 |
| idrive.com | 1.79 |
| zoho.com | 1.33 |
| barracuda.com | 1.3 |
| others | 34.97 |
- dropbox.com - 20.69%
- aws.amazon.com - 13.74%
- microsoft.com - 9.09%
- cloud.google.com - 7.05%
- godaddy.com - 4.41%
- google.com - 3.15%
- backblaze.com - 2.48%
- idrive.com - 1.79%
- zoho.com - 1.33%
- barracuda.com - 1.3%
- others - 34.97%
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In the competitive landscape of Google PPC, Dropbox leads with 20.69% click share, followed by AWS at 13.74%. Microsoft and Cloud Google trail behind, while ‘others’ collectively hold a significant 34.97%.
Share of Spend for the top 10 US Software & Technology Cloud Computing brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | zoho.com | backblaze.com | aws.amazon.com | sage.com | dropbox.com | xero.com | bill.com | godaddy.com | cloud.google.com | netsuite.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 6.93% | 0.85% | 14.86% | 1.06% | 4.76% | 4.54% | 0% | 2.94% | 4.37% | 12.99% |
| 2026/02/02 | 8.98% | 1.96% | 12.61% | 3.92% | 2.02% | 2.19% | 0% | 2.74% | 2.24% | 13.71% |
| 2026/02/03 | 2.8% | 4.68% | 10.79% | 5.49% | 5.47% | 5.12% | 0% | 3.57% | 1.58% | 10.89% |
| 2026/02/04 | 2.72% | 3.98% | 9.05% | 5.69% | 5.85% | 5.05% | 0.2% | 2.95% | 1.94% | 11.96% |
| 2026/02/05 | 3.71% | 3.77% | 8.23% | 6.46% | 5.31% | 3.42% | 1.69% | 3.11% | 2.35% | 12.44% |
| 2026/02/06 | 4.85% | 3.68% | 10.85% | 6.59% | 3.82% | 1.77% | 5.02% | 2.9% | 1.99% | 8.97% |
| 2026/02/07 | 3.68% | 4.83% | 15.24% | 3.99% | 4.38% | 2.29% | 6.35% | 2.94% | 4.38% | 0.31% |
| 2026/02/08 | 8.31% | 4.03% | 12.49% | 4.27% | 4.15% | 1.38% | 6.82% | 2.96% | 3.01% | 0.01% |
| 2026/02/09 | 9.61% | 1.75% | 11.95% | 5.67% | 4.37% | 2.08% | 4.71% | 3.42% | 2.56% | 0.26% |
| 2026/02/10 | 9.86% | 1.64% | 8.84% | 8.28% | 3.23% | 2.17% | 5.83% | 2.71% | 2.21% | 8.32% |
| 2026/02/11 | 4.85% | 3.74% | 3.25% | 5.93% | 3.31% | 0.31% | 2.87% | 3.18% | 2.17% | 12.16% |
| 2026/02/12 | 3.67% | 3.74% | 8.14% | 6.4% | 5.25% | 3.38% | 1.99% | 3.09% | 2.33% | 12.32% |
| 2026/02/13 | 4.83% | 3.66% | 10.8% | 6.56% | 3.8% | 1.76% | 4.99% | 2.88% | 1.98% | 8.92% |
| 2026/02/14 | 3.65% | 4.79% | 15.12% | 3.96% | 4.35% | 2.27% | 6.29% | 2.91% | 4.34% | 0.31% |
| 2026/02/15 | 8.17% | 3.97% | 12.29% | 4.2% | 4.08% | 1.35% | 6.71% | 2.91% | 2.96% | 0.01% |
| 2026/02/16 | 9.5% | 1.74% | 11.82% | 5.61% | 4.33% | 2.06% | 4.83% | 3.38% | 2.53% | 0.26% |
| 2026/02/17 | 15.24% | 0.44% | 5.29% | 5.02% | 3.26% | 3.47% | 0% | 3.71% | 1.64% | 0% |
| 2026/02/18 | 10.48% | 3.81% | 6.81% | 3.1% | 5.75% | 1.75% | 0.71% | 3.31% | 2.17% | 0% |
| 2026/02/19 | 6.69% | 4.74% | 6.54% | 2.62% | 4% | 0.61% | 1.07% | 3.14% | 2.38% | 0% |
| 2026/02/20 | 9.15% | 5.34% | 7.01% | 2.18% | 3.83% | 3.14% | 1.11% | 3.63% | 2.82% | 0% |
| 2026/02/21 | 9.24% | 6.3% | 6.88% | 2.43% | 4.26% | 1.47% | 0% | 3.1% | 2.99% | 0% |
| 2026/02/22 | 9.84% | 3.72% | 8.4% | 2.36% | 5.21% | 0.19% | 0% | 3.27% | 2.11% | 0% |
| 2026/02/23 | 13.15% | 3.9% | 4% | 3.93% | 3.55% | 4.84% | 0% | 3.43% | 3.04% | 0% |
| 2026/02/24 | 9.65% | 2% | 3.38% | 4.56% | 3.71% | 2.66% | 0.21% | 2.93% | 4.11% | 0% |
| 2026/02/25 | 8.21% | 2.67% | 8.16% | 3.73% | 2.32% | 2.68% | 0% | 3.4% | 2.86% | 0% |
| 2026/02/26 | 6.64% | 7.46% | 5.46% | 3.36% | 3.56% | 4.47% | 1.9% | 3.46% | 2.69% | 0% |
| 2026/02/27 | 8.28% | 4.77% | 5.74% | 5.33% | 5.17% | 2.95% | 2.37% | 2.68% | 2.01% | 0% |
| 2026/02/28 | 7.38% | 6.69% | 5.43% | 4.73% | 3.78% | 3.37% | 3.12% | 3.07% | 2.97% | 0% |
- zoho.com
- backblaze.com
- aws.amazon.com
- sage.com
- dropbox.com
- xero.com
- bill.com
- godaddy.com
- cloud.google.com
- netsuite.com
Copyright © Adthena. All rights reserved.
In February 2026, Zoho’s PPC spend fluctuated, peaking mid-month. AWS started strong, then dipped. Backblaze and Sage showed steady growth. NetSuite’s spend dropped sharply after a strong start. The month ended with varied trends.
Competitor Count for US Software & Technology Cloud Computing
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1109 |
| 2026/02/02 | 1150 |
| 2026/02/03 | 1123 |
| 2026/02/04 | 1132 |
| 2026/02/05 | 1107 |
| 2026/02/06 | 1119 |
| 2026/02/07 | 1093 |
| 2026/02/08 | 1085 |
| 2026/02/09 | 1127 |
| 2026/02/10 | 1120 |
| 2026/02/11 | 1102 |
| 2026/02/12 | 1107 |
| 2026/02/13 | 1119 |
| 2026/02/14 | 1093 |
| 2026/02/15 | 1085 |
| 2026/02/16 | 1127 |
| 2026/02/17 | 981 |
| 2026/02/18 | 1030 |
| 2026/02/19 | 1029 |
| 2026/02/20 | 994 |
| 2026/02/21 | 964 |
| 2026/02/22 | 1005 |
| 2026/02/23 | 1068 |
| 2026/02/24 | 1074 |
| 2026/02/25 | 1017 |
| 2026/02/26 | 998 |
| 2026/02/27 | 988 |
| 2026/02/28 | 969 |
Copyright © Adthena. All rights reserved.
February began with 1,109 advertisers, peaking at 1,150 on the 2nd. Mid-month saw fluctuations, dropping to 981 on the 17th. The month concluded with 969 advertisers, reflecting a dynamic landscape.