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US Software & Technology Cloud Computing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
aws.amazon.com 13.67
godaddy.com 9.4
cloud.google.com 6.9
azure.microsoft.com 4.04
amazon.com 3.83
sharefile.com 3.07
xbox.com 2.76
bluehost.com 2.74
hostinger.com 2.13
wix.com 1.9
others 49.56

Copyright © Adthena. All rights reserved.

In the PPC landscape, AWS leads with 13.67% click share, followed by GoDaddy at 9.4%. Cloud Google captures 6.9%, while others dominate with 49.56%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date aws.amazon.com godaddy.com hostinger.com top10.com squarespace.com comparingwebhosting.com cybernews.com ionos.com wix.com forbes.com
2025/04/01 6.78% 5.89% 2.65% 3.65% 3.19% 2.25% 2.1% 3.21% 3.66% 4.78%
2025/04/02 6.82% 6.51% 3.23% 3.45% 3.24% 1.67% 2.06% 2.31% 3.21% 3.75%
2025/04/03 7.49% 6.97% 3.33% 3.22% 2.26% 1.79% 1.65% 3.34% 3.2% 4.04%
2025/04/04 6.36% 7.34% 3.64% 3.71% 5.04% 1.83% 2.04% 3.22% 4.22% 4.29%
2025/04/05 6.36% 7.22% 3.7% 4.12% 3.37% 2.6% 2.5% 4.66% 3.63% 3.87%
2025/04/06 6.29% 7.89% 3.46% 3.82% 3.88% 2.4% 2.83% 3.33% 4.07% 4.96%
2025/04/07 6.07% 6.18% 3.27% 4.45% 3.45% 3.04% 2.67% 1.85% 4.2% 4.27%
2025/04/08 5.3% 6.84% 4.35% 4.75% 3.55% 3.15% 2.91% 2.26% 3.75% 6.46%
2025/04/09 5.9% 5.52% 3.8% 3.81% 2.9% 3% 3.19% 3.04% 3.24% 5.96%
2025/04/10 5.19% 6.52% 3.7% 3.48% 4.09% 2.31% 2.99% 2.63% 3.61% 5.16%
2025/04/11 5.63% 6.53% 4.15% 3.81% 3.73% 3.31% 3.54% 1.84% 3.47% 5.5%
2025/04/12 5.74% 6.11% 4.55% 5.11% 3.44% 3.79% 3.61% 2.44% 4.45% 6.3%
2025/04/13 6.11% 5.69% 4.95% 4.87% 2.46% 3.63% 3.76% 2.93% 4.21% 7.33%
2025/04/14 5.05% 5.81% 3.77% 5.02% 3.84% 3.71% 3.68% 2.41% 5.07% 6.75%
2025/04/15 5.36% 5.72% 4.06% 5.11% 3.87% 2.97% 3.82% 2.41% 3.93% 7.45%
2025/04/16 5.4% 6.33% 3.82% 4.11% 3.36% 3.12% 1.38% 3.2% 4.34% 7.03%
2025/04/17 7.63% 5.01% 2.17% 2.92% 1.28% 1.05% 2.13% 3.06% 1.82% 2.86%
2025/04/18 4.97% 5.71% 3.92% 3.88% 3.11% 3.27% 2.43% 3.14% 2.64% 2.85%
2025/04/19 4.91% 6.59% 5.08% 3.64% 2.62% 4% 3.24% 3.02% 2.26% 3.91%
2025/04/20 5.84% 6.65% 4.96% 4.56% 2.56% 4.78% 3.98% 3.28% 2.31% 4.51%
2025/04/21 4.63% 6.27% 5.23% 4.83% 2.73% 3.78% 3.61% 2.34% 2.5% 4.91%
2025/04/22 6.8% 7.12% 4.67% 5.42% 4.11% 4.72% 3.85% 2.27% 2.95% 3.84%
2025/04/23 6.76% 6.51% 4.7% 5.16% 4.08% 4.39% 3.92% 2.49% 3.08% 3.38%
2025/04/24 6.91% 5.44% 5.99% 4.94% 3.35% 4.07% 3.2% 2.73% 2.23% 3.46%
2025/04/25 8.03% 5.8% 4.71% 5.41% 4.02% 4% 3.11% 2.33% 3.83% 2.44%
2025/04/26 8.13% 6.7% 5.87% 4.96% 4.8% 4.31% 3.5% 3.56% 3% 3.27%
2025/04/27 7.08% 6.58% 5.99% 4.92% 4.21% 3.88% 3.88% 3.74% 2.31% 3.18%
2025/04/28 7.51% 7.23% 6.07% 4.82% 3.55% 4.18% 3.99% 3.25% 3.01% 2.78%
2025/04/29 8.35% 6.42% 6.06% 4.43% 5.4% 3.79% 3.74% 2.74% 2.58% 2.25%
2025/04/30 7.16% 6.48% 5.48% 4.31% 4.23% 3.67% 3.28% 2.92% 2.44% 1.69%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. AWS started strong, peaking mid-month, then dipped. GoDaddy maintained a steady climb, while Hostinger surged late. Forbes experienced a sharp decline, ending the month lowest.

Market Exposure

Competitor Count for US Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1345
2025/04/02 1328
2025/04/03 1300
2025/04/04 1375
2025/04/05 1325
2025/04/06 1356
2025/04/07 1351
2025/04/08 1329
2025/04/09 1269
2025/04/10 1315
2025/04/11 1252
2025/04/12 1207
2025/04/13 1207
2025/04/14 1243
2025/04/15 1230
2025/04/16 1299
2025/04/17 1284
2025/04/18 1386
2025/04/19 1345
2025/04/20 1315
2025/04/21 1366
2025/04/22 1341
2025/04/23 1340
2025/04/24 1342
2025/04/25 1308
2025/04/26 1202
2025/04/27 1207
2025/04/28 1265
2025/04/29 1222
2025/04/30 1213

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,386 on April 18. The month concluded with a decline, ending at 1,213.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
hostinger.com 0.96%
godaddy.com 0.77%
comparingwebhosting.com 0.71%
top10.com 0.43%
xbox.com 0.41%
productkeys.com -0.41%
forbes.com -0.72%
cloud.google.com -0.87%
microsoft.com -1.8%
amazon.com -2.78%

Copyright © Adthena. All rights reserved.

Hostinger.com leads with a 0.96% click share rise, while Amazon.com drops by 2.78%.

Campaign Efficiency

US Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date aws.amazon.com godaddy.com hostinger.com ionos.com top10.com amazon.com comparingwebhosting.com cloud.google.com wix.com forbes.com
2025/04/01 6.76% 3.35% 2.19% 2.85% 2.73% 4.04% 1.68% 3.01% 3.1% 2.83%
2025/04/02 7.36% 3.95% 2.17% 2.3% 2.43% 5.97% 1.18% 3.51% 2.45% 2.22%
2025/04/03 8.09% 4.14% 2.07% 3.5% 2.19% 5.47% 1.19% 4.5% 3.57% 2.46%
2025/04/04 6.66% 4.41% 2.72% 3.25% 2.74% 2.5% 1.29% 2.93% 3.91% 2.48%
2025/04/05 6.59% 4.37% 2.52% 7.05% 2.83% 6.77% 1.67% 3.53% 3.2% 2.13%
2025/04/06 6.07% 4.32% 2.08% 3.07% 2.61% 7.96% 1.49% 2.7% 3.33% 2.69%
2025/04/07 6.49% 3.82% 2.38% 1.97% 3.08% 6.65% 2.08% 3.88% 3.83% 2.46%
2025/04/08 6.1% 4.57% 2.79% 2.15% 3.66% 6.08% 2.23% 3.44% 3.18% 3.92%
2025/04/09 6.71% 3.66% 2.53% 4.51% 2.79% 5.33% 2.05% 3% 2.64% 3.48%
2025/04/10 5.34% 3.84% 2.18% 2.4% 2.35% 7.83% 1.46% 2.93% 2.64% 2.74%
2025/04/11 6.28% 4.17% 3.04% 2.25% 2.87% 6.55% 2.48% 3.02% 3.13% 3.19%
2025/04/12 6.09% 3.87% 3.31% 3.02% 3.8% 8.16% 2.53% 3.55% 3.78% 3.63%
2025/04/13 5.84% 3.24% 3.11% 2.76% 3.16% 7.02% 2.28% 2.93% 3% 3.54%
2025/04/14 5.07% 3.39% 2.59% 2.48% 3.53% 9.22% 2.46% 2.46% 3.41% 3.45%
2025/04/15 6.15% 3.79% 2.98% 2.89% 4.19% 3.31% 2.35% 3.24% 3.63% 4.62%
2025/04/16 6.01% 4.04% 2.88% 4.42% 3.17% 4.78% 2.2% 3.12% 3.57% 4.16%
2025/04/17 6.38% 2.67% 1.2% 2.51% 1.83% 4.77% 0.73% 2.31% 0.98% 1.45%
2025/04/18 6.16% 3.78% 2.96% 3.17% 3.29% 3.23% 2.62% 2.12% 2.41% 1.81%
2025/04/19 5.47% 3.87% 4% 3.04% 2.84% 3.32% 3.14% 2.71% 2.14% 2.33%
2025/04/20 5.97% 3.91% 3.59% 4.69% 3.2% 2.64% 3.33% 2.19% 2.09% 2.4%
2025/04/21 4.91% 4.12% 4.21% 2.95% 3.76% 3.84% 3.12% 2.53% 2.54% 2.82%
2025/04/22 6.72% 4.85% 3.52% 2.74% 4.29% 1.91% 3.73% 2.32% 2.87% 2.32%
2025/04/23 6.96% 4.52% 3.84% 2.92% 4.25% 2.13% 3.53% 3% 3.03% 2.09%
2025/04/24 7.54% 3.77% 4.39% 3.2% 3.88% 3.34% 3.28% 2.88% 2.2% 2.08%
2025/04/25 9.01% 4.19% 3.74% 2.87% 4.25% 1.53% 3.19% 2.93% 3.51% 1.49%
2025/04/26 8.14% 4.29% 4.25% 3.61% 3.51% 2.5% 3.07% 3.29% 2.65% 1.83%
2025/04/27 6.37% 4.2% 4.53% 4.2% 3.48% 1.93% 2.68% 2.44% 2.27% 1.72%
2025/04/28 7.66% 5.11% 4.78% 4.04% 3.72% 2.74% 3.35% 3.2% 2.78% 1.53%
2025/04/29 8.5% 4.52% 4.67% 3.41% 3.51% 1.27% 3.03% 3.06% 2.29% 1.14%
2025/04/30 6.97% 4.42% 4.13% 3.54% 3.45% 3.06% 2.97% 2.78% 2.12% 0.89%

Copyright © Adthena. All rights reserved.

April saw AWS’s impression share fluctuate, peaking at 9.01% on the 25th. GoDaddy and Hostinger showed steady growth, while Amazon’s share declined, ending at 3.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Web Services https://aws.amazon.com › account › sign-up

    Get Building on AWS Today — Build, Deploy, and Manage Websites, Apps or Processes on AWS Secure, Reliable Network. Sign Up for a Free Account & Experience AWS Secure, Reliable, Scalable Services.

  2. 2
    Top 10 Best Web Hosting | Recommended (April, 2025) https://us.cybernews.com › web-hosting › usa

    Free SSL, CDN, and firewall protection – plus premium features! Host your website now. Best-in-class web hosting, fast loading speed & easy management. Start a 30-day trial.

  3. 3
    GoDaddy™ - Official Site https://www.godaddy.com › airo

    Domains, Websites & More — Buy a new domain & get GoDaddy Airo™, our AI-powered solution to help launch your business

  4. 4
    IDrive® - Cloud Storage | PCMag Editor Choice 2017-2024 https://www.idrive.com

    Backup and Sync all your computers into one account starting at $8.95 per month for 5TB.

  5. 5
    Buy Your Domain Name https://www.wix.com

    Own Your Domain Name Forever — Get a Free Domain Name Voucher with Select Website Premium Plans. Search Availability Now!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon Web Services leads with a compelling narrative of secure, scalable solutions. Cybernews entices with premium web hosting features, while GoDaddy leverages AI for business launches. IDrive offers affordable cloud storage, and Wix tempts with free domain vouchers.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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