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US Software & Technology Cloud Computing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dropbox.com 26.48
aws.amazon.com 12.69
microsoft.com 10.09
godaddy.com 4.66
adobe.com 3.27
amazon.com 2.81
cloud.google.com 2.63
azure.microsoft.com 1.96
ionos.com 1.54
squarespace.com 1.35
others 32.52

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Dropbox leads with 26.48% click share, followed by AWS at 12.69%. Microsoft holds 10.09%, while ‘others’ collectively capture 32.52%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date aws.amazon.com forbes.com top10.com ionos.com godaddy.com dropbox.com wix.com squarespace.com comparingwebhosting.com microsoft.com
2025/03/01 8.18% 4.1% 4.52% 3.44% 6.37% 6.07% 3.03% 4.6% 4.36% 4.4%
2025/03/02 7.85% 4.48% 4.85% 4.24% 6.72% 4.91% 3.07% 4.14% 4.81% 4.51%
2025/03/03 6.62% 4.9% 4.69% 3.56% 6.73% 4.88% 3.3% 3.91% 4.58% 3.62%
2025/03/04 6.32% 4.19% 4.41% 2.79% 7.61% 4.73% 3.7% 5.67% 3.8% 9.3%
2025/03/05 6.16% 4.63% 4.44% 3.15% 6.84% 4.45% 4.5% 5.13% 4.14% 3.71%
2025/03/06 5.21% 4.44% 5.39% 4.4% 6.84% 3.18% 3.85% 4.22% 5% 4.68%
2025/03/07 5.72% 3.8% 3.97% 4.03% 8.11% 2.8% 3.25% 4.37% 3.42% 6.97%
2025/03/08 6.65% 3.98% 3.63% 3.46% 7.7% 2.99% 2.92% 4.47% 3.39% 10.38%
2025/03/09 7.75% 4.48% 4.68% 3.33% 5.14% 6% 2.71% 3.01% 4.7% 2.65%
2025/03/10 5.66% 4.94% 4.68% 3.77% 6.45% 3.6% 3.54% 4.18% 4.15% 6.64%
2025/03/11 6.78% 4.33% 4.65% 3.21% 6.03% 4.64% 3.03% 2.88% 4.38% 6.51%
2025/03/12 6.12% 3.56% 4.01% 3.9% 7.52% 3.97% 3.62% 4.63% 3.35% 8.1%
2025/03/13 7.09% 3.15% 4.11% 4.85% 7.41% 4.53% 2.87% 4.35% 3.59% 4.81%
2025/03/14 6.25% 3.15% 4.13% 3.85% 7.45% 4.67% 3.12% 5.33% 3.47% 4.86%
2025/03/15 7.23% 4.25% 4.03% 4.37% 7.47% 5.38% 3.93% 5.07% 3.76% 5.76%
2025/03/16 7.79% 3.93% 4.38% 4.66% 7.03% 4.44% 3.32% 5.39% 4.21% 5.64%
2025/03/17 7.53% 3.75% 4.35% 4.51% 6.22% 4.97% 3.4% 4.58% 4.3% 5.31%
2025/03/18 6.62% 4.08% 3.86% 4.55% 6.66% 4.45% 3.69% 5.33% 3.26% 5.19%
2025/03/19 6.76% 4.71% 4.64% 4.15% 6.44% 4.67% 3.11% 4.81% 4.01% 3.52%
2025/03/20 8.59% 4.67% 4.95% 3.96% 7.2% 4.59% 3.01% 3.97% 4.06% 2.51%
2025/03/21 8.02% 3.94% 4.95% 4.17% 5.5% 4.71% 3.57% 4.06% 4% 2.35%
2025/03/22 8.48% 4.82% 4.81% 5.39% 5.97% 4.06% 2.58% 3.47% 3.59% 2.85%
2025/03/23 9.1% 4.79% 5.1% 4.56% 5.21% 4.98% 3.11% 3.18% 4.29% 3.11%
2025/03/24 8.85% 4.52% 5.08% 5.16% 5.42% 3.92% 3.82% 4.24% 4.07% 2.45%
2025/03/25 7.9% 4.77% 4.99% 4.35% 5.96% 4.19% 3.73% 3.89% 3.99% 4.28%
2025/03/26 7.51% 5.06% 5.14% 4.74% 5.04% 3.91% 4.08% 3.6% 3.34% 5.32%
2025/03/27 8.77% 4.54% 4.85% 3.99% 5.67% 4.54% 4.2% 4.4% 3.08% 4.25%
2025/03/28 8.24% 4.23% 3.71% 5.53% 5.19% 4.89% 3.08% 3.21% 2.75% 5.31%
2025/03/29 8.15% 4.65% 4.8% 5.38% 6.45% 5.05% 3.79% 3.88% 3.24% 6.86%
2025/03/30 8.92% 4.61% 4.87% 4.65% 5.48% 4.84% 3.77% 3.67% 3.55% 5.98%
2025/03/31 8.86% 6.7% 5.22% 5.11% 4.95% 4.48% 4.41% 4.41% 3.66% 0.52%

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March saw AWS’s spend share rise from 5.21% to 8.86%, while Microsoft fluctuated, ending at 0.52%. Forbes and Top10.com maintained steady shares, with slight increases.

Market Exposure

Competitor Count for US Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1599
2025/03/02 1587
2025/03/03 1630
2025/03/04 1586
2025/03/05 1574
2025/03/06 1621
2025/03/07 1712
2025/03/08 1642
2025/03/09 1554
2025/03/10 1626
2025/03/11 1598
2025/03/12 1617
2025/03/13 1594
2025/03/14 1624
2025/03/15 1491
2025/03/16 1461
2025/03/17 1469
2025/03/18 1495
2025/03/19 1479
2025/03/20 1464
2025/03/21 1443
2025/03/22 1452
2025/03/23 1415
2025/03/24 1465
2025/03/25 1453
2025/03/26 1495
2025/03/27 1466
2025/03/28 1427
2025/03/29 1380
2025/03/30 1391
2025/03/31 1465

Copyright © Adthena. All rights reserved.

March began with 1,599 advertisers, peaking at 1,712 on the 7th. A decline followed, reaching 1,380 on the 29th, before closing at 1,465.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
aws.amazon.com 3.24%
dropbox.com 0.9%
office.com 0.72%
ionos.com 0.5%
savemyserver.com 0.45%
quisitive.com -0.28%
winandoffice.com -0.39%
azure.microsoft.com -0.51%
godaddy.com -1.3%
microsoft.com -4.3%

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Microsoft.com saw a significant drop of 4.3% in click share, while AWS.amazon.com surged by 3.24%. Dropbox.com and Office.com also experienced positive growth.

Campaign Efficiency

US Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date dropbox.com aws.amazon.com ionos.com amazon.com forbes.com top10.com squarespace.com godaddy.com comparingwebhosting.com microsoft.com
2025/03/01 12.32% 5.97% 2.33% 3.16% 2.29% 2.67% 2.56% 3.04% 2.39% 7.99%
2025/03/02 10.01% 5.35% 2.7% 4.22% 2.25% 2.67% 2.18% 2.85% 2.51% 6.1%
2025/03/03 10.09% 5.51% 2.41% 6.7% 2.26% 2.72% 2.08% 2.72% 2.58% 5.66%
2025/03/04 10.95% 5.72% 2.1% 2.17% 2.25% 2.91% 3.34% 3.54% 2.64% 15.36%
2025/03/05 10.13% 5.49% 2.4% 3.57% 2.44% 2.85% 2.94% 3.29% 2.79% 6.07%
2025/03/06 7.66% 4.9% 3.59% 5.39% 2.54% 3.79% 2.55% 3.5% 3.58% 6.79%
2025/03/07 5.95% 4.88% 3.39% 2.21% 1.98% 2.44% 2.26% 3.78% 2.1% 9.33%
2025/03/08 6.39% 5.79% 2.49% 4.61% 2.18% 2.35% 2.46% 3.94% 2.34% 13.95%
2025/03/09 11.56% 5.85% 2.34% 6.1% 2.04% 2.62% 1.55% 2.43% 2.97% 3.54%
2025/03/10 8.25% 5.12% 2.86% 5.34% 2.58% 3.08% 2.53% 3.29% 2.68% 9.28%
2025/03/11 10.16% 6.08% 2.37% 4.34% 2.23% 2.9% 1.67% 3.88% 2.6% 10.77%
2025/03/12 8.92% 5.83% 3.41% 3.82% 1.91% 2.71% 2.58% 3.82% 2.08% 10.99%
2025/03/13 10.28% 6.54% 3.96% 3.94% 1.62% 2.61% 2.51% 4.79% 2.15% 6.47%
2025/03/14 9.57% 5.37% 3.4% 2.63% 1.54% 2.51% 2.95% 3.53% 1.92% 6.88%
2025/03/15 11.46% 6.18% 3.19% 4.51% 2.05% 2.42% 2.77% 4.01% 2.15% 9.06%
2025/03/16 9.92% 6.96% 3.37% 3.88% 2.11% 2.96% 3.09% 3.52% 2.63% 7.86%
2025/03/17 10.86% 6.72% 3.33% 3.21% 1.8% 2.68% 2.6% 2.87% 2.51% 7.74%
2025/03/18 9.85% 5.94% 3.65% 3.24% 2.08% 2.37% 3.17% 2.94% 1.9% 9.38%
2025/03/19 10.45% 6.17% 2.9% 3.81% 2.52% 2.97% 2.69% 2.79% 2.44% 5.71%
2025/03/20 10.42% 8.01% 2.82% 3.89% 2.57% 3.19% 2.28% 4.01% 2.52% 4.16%
2025/03/21 9.53% 6.45% 2.86% 2.63% 1.95% 2.96% 2.15% 2.53% 2.37% 3.55%
2025/03/22 8.44% 7.13% 3.89% 3.3% 2.47% 2.95% 1.99% 2.69% 2.14% 4.79%
2025/03/23 9.64% 6.81% 3.99% 3.69% 2.21% 2.84% 1.64% 2.13% 2.24% 4.73%
2025/03/24 8.44% 7.72% 6.21% 4.72% 2.29% 3.11% 2.22% 2.35% 2.35% 3.96%
2025/03/25 9.01% 7.17% 3.78% 3.31% 2.42% 3.05% 2.26% 3.06% 2.32% 7.3%
2025/03/26 8.58% 6.9% 4.01% 3.36% 2.86% 3.39% 2.07% 2.19% 2.06% 7.02%
2025/03/27 9.71% 7.47% 2.89% 4.05% 2.28% 2.98% 2.45% 2.46% 1.84% 5.64%
2025/03/28 9.39% 6.58% 4.91% 3.3% 2.03% 2.15% 1.7% 2.78% 1.51% 7.1%
2025/03/29 10.37% 7.29% 5.34% 3.68% 2.55% 3.13% 2.15% 2.8% 2.02% 9.73%
2025/03/30 8.43% 6.8% 4.01% 6.43% 2.14% 2.77% 1.81% 2.64% 1.81% 8.25%
2025/03/31 9.57% 7.75% 4.39% 3.91% 3.64% 3.33% 2.49% 2.29% 2.22% 1.26%

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In March 2025, Dropbox’s impression share fluctuated, peaking early at 12.32% and ending at 9.57%. AWS saw a steady rise, closing at 7.75%. Ionos experienced a mid-month surge, finishing at 4.39%. Amazon’s share varied, ending at 3.91%. Forbes and Top10 showed minor fluctuations, closing at 3.64% and 3.33%, respectively. Squarespace and GoDaddy had modest changes, ending at 2.49% and 2.29%. ComparingWebHosting remained stable, finishing at 2.22%. Microsoft had a volatile month, peaking at 15.36% and closing at 1.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Web Services https://aws.amazon.com › account › sign-up

    Cloud Computing with AWS — Build, Deploy, and Manage Websites, Apps or Processes on AWS Secure, Reliable Network. Sign Up for a Free Account & Experience AWS Secure, Reliable, Scalable Services.

  2. 2
    Dropbox™ https://www.dropbox.com

    Dropbox™ Official Site — No matter what job you're doing today, Dropbox is the place to get your work done. Dropbox...

  3. 3
    IDrive® - Cloud Storage https://www.idrive.com

    PCMag Editor Choice 2017-2024 — Backup and Sync all your computers into one account starting at $8.95 per month for 5TB.

  4. 4
    Jotform https://www.jotform.com

    A Better Online Form Builder — Discover why 30 million users prefer Jotform. Free unlimited forms and advanced features. Jotform offers more templates, features, and integrations than other online form builders.

  5. 5
    Microsoft® Official Site | Microsoft 365 https://www.microsoft.com › office_365

    Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available. Choose the Best Plan For Your Needs. Family & Business Plans. Home & Business Plans.

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In the competitive landscape of Google PPC, Amazon Web Services leads with its promise of secure, scalable cloud solutions. Dropbox emphasizes productivity, while IDrive highlights affordability and extensive storage. Jotform captivates with customization, and Microsoft 365 offers versatile plans for diverse needs.

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