US Software & Technology Cloud Computing - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – US

Google AI Overview visibility for Software & Technology Cloud Computing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.087695507
68.912304493
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 7%
Navigational 18%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
aws.amazon.com 32.04
dropbox.com 12.08
microsoft.com 8.27
cloud.google.com 5.51
godaddy.com 2.88
idrive.com 2.49
netsuite.com 1.8
azure.microsoft.com 1.62
ibm.com 1.45
zoho.com 1.34
others 30.52
  • aws.amazon.com - 32.04%
  • dropbox.com - 12.08%
  • microsoft.com - 8.27%
  • cloud.google.com - 5.51%
  • godaddy.com - 2.88%
  • idrive.com - 2.49%
  • netsuite.com - 1.8%
  • azure.microsoft.com - 1.62%
  • ibm.com - 1.45%
  • zoho.com - 1.34%
  • others - 30.52%

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AWS leads with 32.04% click share, followed by ‘others’ at 30.52%. Dropbox captures 12.08%, while Microsoft holds 8.27%. Cloud Google secures 5.51%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com aws.amazon.com forbes.com zoho.com dropbox.com idrive.com cloud.google.com acumatica.com xero.com floqast.com
2025/12/01 14.28% 16.38% 0.66% 5.86% 3.89% 3.13% 1.87% 2.42% 2.69% 1.37%
2025/12/02 15.69% 13.58% 0.48% 5.98% 3.86% 4.99% 1.45% 2.54% 2.78% 1.49%
2025/12/03 12.6% 14.28% 2.09% 7.24% 3.41% 3.99% 2.17% 2.65% 2.3% 2.09%
2025/12/04 12.2% 13.57% 1.3% 6.59% 2.89% 3.98% 2.33% 2.55% 0.7% 2.18%
2025/12/05 12.95% 12.37% 2.5% 7.38% 3% 3.2% 3.03% 2.06% 2.99% 3.88%
2025/12/06 11.91% 15.98% 0.96% 4.68% 4.04% 4.89% 3.79% 2.25% 2.54% 2.06%
2025/12/07 12.71% 13.63% 0.74% 9.63% 4.05% 3.86% 2.93% 2.43% 1.03% 5.47%
2025/12/08 14.58% 12.45% 1.44% 7.5% 4.1% 3.24% 2.87% 3.64% 1.28% 3.52%
2025/12/09 14.31% 14.95% 1.26% 8.83% 2.09% 3.04% 2.28% 5.43% 0.5% 2.05%
2025/12/10 13.44% 14.44% 1.37% 5.87% 3.28% 1.45% 2.34% 9.3% 1.29% 2.79%
2025/12/11 13.65% 13.11% 0.98% 6.1% 2.36% 2.99% 2.45% 8.81% 2.77% 3.5%
2025/12/12 13.13% 13.13% 1.6% 6.8% 3.33% 2.67% 1.57% 8.18% 3.83% 3.4%
2025/12/13 12.62% 15.72% 2.18% 3.69% 2.71% 2.5% 3.46% 6.69% 3.17% 5.06%
2025/12/14 12.24% 15.75% 1.51% 7.28% 4.46% 3.2% 2.18% 7.05% 1.76% 3.73%
2025/12/15 14.84% 14.46% 2.13% 8.22% 3.67% 3.78% 1.76% 5.43% 0.61% 3.71%
2025/12/16 11.75% 14.21% 3.18% 5.17% 4.93% 3.48% 2% 4.89% 3.45% 3.99%
2025/12/17 14.68% 17.62% 3.35% 4.45% 3.81% 3.78% 3.03% 5.05% 4.55% 2.05%
2025/12/18 15.32% 18.11% 3.71% 3.42% 5.72% 4.09% 1.9% 7.74% 2.06% 1.99%
2025/12/19 13.47% 19.89% 1.91% 4.9% 4.31% 3.75% 2.06% 5.74% 2.59% 2.82%
2025/12/20 12.61% 18.39% 2.61% 5.39% 5.3% 3.34% 2.26% 7.64% 2.95% 0%
2025/12/21 12.49% 19.45% 2.89% 11.36% 4.55% 2.75% 1.38% 4.57% 1.69% 0%
2025/12/22 12.64% 20.72% 2.59% 6.21% 4.69% 3.37% 1.57% 5.76% 1.4% 0%
2025/12/23 13.51% 19.97% 2.51% 6.02% 4.01% 3% 1.86% 6.18% 2.06% 0%
2025/12/24 12.69% 18.55% 2.83% 7.98% 3% 3.02% 1.22% 6.71% 2.95% 0%
2025/12/25 3.57% 21.48% 2.23% 6.68% 4.52% 3.27% 3.06% 5.84% 1.95% 0%
2025/12/26 7.12% 20.09% 2.54% 10.63% 4.21% 2.62% 2.91% 5.55% 2.46% 0.23%
2025/12/27 11.49% 18.5% 3.02% 7.12% 3.28% 2.75% 2.24% 5.5% 0.3% 5.18%
2025/12/28 9.65% 17.22% 4.75% 8.8% 3.84% 3.31% 1.94% 5.16% 0.68% 7.33%
2025/12/29 11.67% 19.15% 2.98% 11.23% 3.26% 3.65% 2.32% 1.72% 2% 4.24%
2025/12/30 12.77% 14.81% 4.21% 10.44% 4.41% 2.41% 2.36% 2.23% 2.63% 1.64%
2025/12/31 14.44% 7.69% 5.94% 5.12% 4.85% 4.45% 3.91% 3.37% 2.85% 0%
  • netsuite.com
  • aws.amazon.com
  • forbes.com
  • zoho.com
  • dropbox.com
  • idrive.com
  • cloud.google.com
  • acumatica.com
  • xero.com
  • floqast.com

Copyright © Adthena. All rights reserved.

In December 2025, AWS dominated PPC spend, peaking at 21.48% on the 25th. Netsuite fluctuated, ending at 14.44%. Forbes and Zoho showed steady growth, while Floqast had a mid-month drop. The month concluded with AWS leading.

Market Exposure

Competitor Count for US Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1160
2025/12/02 1158
2025/12/03 1223
2025/12/04 1197
2025/12/05 1214
2025/12/06 1159
2025/12/07 1164
2025/12/08 1174
2025/12/09 1160
2025/12/10 1181
2025/12/11 1157
2025/12/12 1167
2025/12/13 1055
2025/12/14 1126
2025/12/15 1177
2025/12/16 1172
2025/12/17 1155
2025/12/18 1148
2025/12/19 1157
2025/12/20 1127
2025/12/21 1132
2025/12/22 1205
2025/12/23 1211
2025/12/24 1199
2025/12/25 1193
2025/12/26 1206
2025/12/27 1188
2025/12/28 1177
2025/12/29 1204
2025/12/30 1179
2025/12/31 1163

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 1,223 on December 3rd. A notable dip occurred on December 13th with 1,055 advertisers. The month concluded with 1,163 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aws.amazon.com 8.37%
backblaze.com 1.92%
jotform.com 0.7%
microsoft.com 0.56%
akamai.com 0.52%
sharefile.com -0.76%
cloud.google.com -0.82%
rackspace.com -0.84%
dropbox.com -1.27%
ibm.com -2.79%

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AWS leads with an 8.37% click share rise, while IBM drops by 2.79%. Backblaze gains 1.92%, contrasting Dropbox’s 1.27% decline.

Campaign Efficiency

US Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aws.amazon.com dropbox.com microsoft.com netsuite.com cloud.google.com idrive.com backblaze.com zoho.com acumatica.com ibm.com
2025/12/01 14.09% 5.45% 6.21% 4.52% 1.75% 3.33% 0.29% 2.17% 0.84% 2.66%
2025/12/02 13.6% 6.98% 5.88% 5.63% 1.76% 3.97% 0.08% 2.16% 0.99% 5.91%
2025/12/03 14.85% 5.56% 3.92% 4.52% 2.35% 3.54% 0.08% 2.78% 1.02% 4.96%
2025/12/04 14.13% 5.18% 2.75% 4.04% 2.36% 3.31% 0.08% 2.7% 0.95% 4.94%
2025/12/05 14.96% 5.68% 1.57% 4.83% 2.77% 3.59% 0.05% 3.14% 0.86% 5.55%
2025/12/06 17.21% 6.87% 2.25% 4.21% 3.04% 4.59% 0.07% 1.9% 0.95% 2.83%
2025/12/07 17.03% 6.59% 1.98% 4.76% 3% 4.27% 0.07% 4.72% 1.01% 4.62%
2025/12/08 14.58% 6.32% 6.7% 5.36% 2.86% 3.39% 0.04% 2.88% 1.52% 3.37%
2025/12/09 17.56% 5.11% 3.98% 5.45% 2.86% 3.44% 0.07% 4.16% 2.25% 2.87%
2025/12/10 16.65% 6.2% 6.16% 5.14% 2.26% 1.71% 0.05% 2.63% 3.7% 5.76%
2025/12/11 16.27% 5.49% 4.86% 5.5% 2.8% 3.13% 0.05% 2.95% 3.67% 5.5%
2025/12/12 15.98% 6.79% 6.17% 4.89% 1.74% 2.85% 0.07% 3.1% 3.2% 6.9%
2025/12/13 17.06% 5.38% 5.74% 4.14% 2.71% 2.55% 0.08% 1.62% 2.38% 5.68%
2025/12/14 17.09% 6.91% 3.81% 4.19% 1.85% 3.47% 0.09% 2.91% 2.52% 5.66%
2025/12/15 17.44% 6.55% 2.26% 5.76% 1.92% 4.2% 0.07% 3.57% 2.26% 3.91%
2025/12/16 17.25% 8.13% 3.82% 4.47% 2.18% 3.78% 0.04% 2.65% 1.95% 1.46%
2025/12/17 22.31% 8.05% 3.26% 5.66% 3.26% 4.4% 0.15% 2.18% 2.01% 0.17%
2025/12/18 20.59% 8.34% 3.75% 5.73% 2.26% 3.81% 2.77% 1.55% 3.05% 0.3%
2025/12/19 23.45% 7.51% 3.34% 4.95% 2.48% 3.88% 5.71% 1.98% 2.28% 0.32%
2025/12/20 22.37% 8.08% 3.42% 4.32% 2.3% 3.36% 8.08% 1.83% 2.86% 0.05%
2025/12/21 21.77% 6.6% 6.44% 4.45% 1.69% 2.81% 6.94% 4.56% 1.67% 0.24%
2025/12/22 21.29% 7.29% 3.86% 4.2% 1.86% 3.91% 3.25% 2.58% 2.02% 0.03%
2025/12/23 22.36% 6.05% 3.58% 4.93% 2.08% 3.4% 3.43% 2.4% 2.31% 0.08%
2025/12/24 21.26% 5.1% 4.34% 4.54% 1.55% 3.06% 6.22% 3.23% 2.47% 0.09%
2025/12/25 22.13% 6.12% 6.76% 1.26% 2.43% 2.76% 7.47% 2.36% 2.05% 0.04%
2025/12/26 23.56% 6.65% 3.73% 2.45% 2.59% 2.71% 3.33% 4.1% 2.01% 0.04%
2025/12/27 22.18% 5.4% 5.98% 4.07% 2.31% 3.09% 3.65% 2.63% 2.1% 0.06%
2025/12/28 22.28% 6.55% 7.25% 3.71% 1.93% 3.54% 4.11% 3.39% 2.1% 0.04%
2025/12/29 23.79% 5.66% 3.49% 4.4% 2.51% 4% 2.33% 4.42% 0.73% 0.04%
2025/12/30 17.81% 7.48% 5.23% 4.71% 2.37% 2.93% 3.05% 4.31% 0.93% 0.09%
2025/12/31 7.94% 7.67% 5.98% 5.86% 4.15% 3.83% 2.64% 2.19% 1.52% 0.07%
  • aws.amazon.com
  • dropbox.com
  • microsoft.com
  • netsuite.com
  • cloud.google.com
  • idrive.com
  • backblaze.com
  • zoho.com
  • acumatica.com
  • ibm.com

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AWS led December with fluctuating impressions, peaking mid-month. Dropbox and Microsoft showed steady trends, while Backblaze surged late. IBM’s presence dwindled, ending the month with minimal share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing - Last month
  1. 1
    Free Storage in the Cloud https://aws.amazon.com › free › storage

    Secure Data Storage for Free — Explore Cloud Storage With AWS for a Reliable & Secure Place for Your Data. Sign Up Now.

  2. 2
    IDrive® - Cloud Storage https://www.idrive.com

    PCMag Editor Choice 2017-2024 — Backup and Sync all your computers into one account starting at $8.95 per month for 5TB. Budget...

  3. 3
    Microsoft 365 for PC & Mac | Desktop, Web & Mobile Apps https://www.microsoft.com

    Get desktop, web, and mobile apps and secure cloud services With Microsoft 365. Try free. Compare all Microsoft 365 products & choose the best plan that's right for you.

  4. 4
    NetSuite® Cloud Accounting - All-In-One Solution https://www.netsuite.com

    Transform your processes with accounting software built on the cloud.

  5. 5
    NTT DATA Cloud Services https://us.nttdata.com › cloud › services

    Cloud Services Leader — NTT DATA drives cost optimization, end-to-end management and compliance at global scale.

Copyright © Adthena. All rights reserved.

In the competitive realm of cloud services, AWS entices with free, secure storage, while IDrive® offers budget-friendly backup solutions. Microsoft 365 highlights versatility across devices, NetSuite® focuses on cloud-based accounting, and NTT DATA emphasizes global-scale management and compliance.

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