UK Software & Technology Cloud Computing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – UK

Google AI Overview visibility for Software & Technology Cloud Computing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.0741018104
65.9258981896
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 10%
Navigational 35%
Seasonal 0%
Local 1%
Problem Solving 9%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 20.74
microsoft.com 16.68
godaddy.com 9.44
fasthosts.co.uk 4.57
cloud.google.com 3.74
google.com 2.88
adobe.com 2.67
wowcher.co.uk 2.63
netlify.com 2.25
siteground.co.uk 2.24
others 32.16
  • dropbox.com - 20.74%
  • microsoft.com - 16.68%
  • godaddy.com - 9.44%
  • fasthosts.co.uk - 4.57%
  • cloud.google.com - 3.74%
  • google.com - 2.88%
  • adobe.com - 2.67%
  • wowcher.co.uk - 2.63%
  • netlify.com - 2.25%
  • siteground.co.uk - 2.24%
  • others - 32.16%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Dropbox leads with 20.74% click share, followed by Microsoft at 16.68%. GoDaddy captures 9.44%, while ‘others’ collectively hold 32.16%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wowcher.co.uk microsoft.com godaddy.com typeform.com fasthosts.co.uk ionos.co.uk hostinger.com 123-reg.co.uk dropbox.com wix.com
2026/07/01 0.23% 0.57% 10.02% 0.17% 10.2% 8.12% 3.95% 1.8% 3.89% 3.21%
2026/07/02 0.22% 0.35% 9.51% 3.41% 8.9% 7.05% 3.73% 1.44% 3.8% 2.91%
2026/07/03 0.4% 2.93% 8.97% 3.08% 8.57% 7.75% 3.94% 1.62% 3.98% 2.26%
2026/07/04 0.71% 5.77% 8.41% 4.34% 7.77% 6.7% 3.16% 1.51% 4.03% 2.66%
2026/07/05 0.55% 4.92% 7.5% 3.46% 6.96% 8.07% 3.19% 2.27% 4.52% 2.57%
2026/07/06 0.53% 1.88% 8.4% 3.86% 6.76% 9.53% 3.95% 1.77% 3.73% 2.81%
2026/07/07 0.27% 7.4% 8.12% 3.54% 6.77% 8.35% 3.43% 2.94% 3.77% 2.65%
2026/07/08 0.36% 6.97% 8.68% 1.2% 7.33% 8.63% 4.2% 3.06% 3.87% 2.67%
2026/07/09 0.41% 1.93% 10.14% 5.26% 6.57% 7.1% 4.29% 2.86% 4.4% 2.78%
2026/07/10 0.34% 6.36% 8.2% 4.7% 7.41% 8.94% 3.82% 2.72% 3.4% 3.61%
2026/07/11 0.27% 6.32% 8.41% 3.61% 7.08% 8.15% 4.01% 2.01% 3.6% 3.23%
2026/07/12 0.27% 4.13% 8.06% 4.44% 7.08% 8.1% 3.86% 2.43% 3.83% 3.01%
2026/07/13 0.14% 11.6% 6.5% 3.65% 5.2% 6.51% 2.83% 2.29% 2.72% 5.23%
2026/07/14 2.38% 5.29% 9.25% 2.5% 5.28% 6.75% 3.95% 2.29% 3.03% 4.77%
2026/07/15 1.03% 6.55% 7.91% 5.04% 5.76% 6.66% 3.73% 2.48% 3.03% 3.76%
2026/07/16 0.93% 2.83% 7.03% 4.06% 6.52% 7.36% 3.97% 3.01% 3.55% 3.98%
2026/07/17 2.48% 1.11% 8.07% 5.43% 6.7% 7.27% 3.97% 1.59% 3% 3.61%
2026/07/18 4.69% 4.73% 7.34% 1.76% 5.78% 8.15% 3.87% 1.03% 2.99% 3.01%
2026/07/19 3.63% 9.56% 9.08% 0% 7.6% 8.55% 4.66% 2.36% 3.67% 2.7%
2026/07/20 0.16% 13.36% 6.96% 6.03% 6.66% 5.89% 3% 0.8% 2.08% 2.31%
2026/07/21 2.33% 5.15% 9.1% 2.41% 5.11% 6.66% 3.84% 2.22% 2.93% 4.71%
2026/07/22 3.3% 3.71% 8.04% 2.54% 6.92% 7.04% 3.22% 2.33% 2.95% 3.29%
2026/07/23 0.41% 8.18% 7.48% 4.24% 6.17% 7.7% 3.47% 1.56% 2.89% 4.08%
2026/07/24 3.51% 3.87% 7.69% 5.27% 6.44% 7.39% 3.63% 2.31% 3.03% 4.93%
2026/07/25 5.84% 12.85% 5.97% 3.05% 6.15% 6.47% 3.21% 1.5% 2.82% 2.77%
2026/07/26 4.16% 12.58% 6.83% 1.94% 5.19% 5.85% 3.21% 2.34% 2.88% 4.18%
2026/07/27 11.04% 9.39% 5.66% 2.15% 4.69% 5.67% 2.63% 2.06% 2.37% 3.94%
2026/07/28 4.89% 11.74% 6.67% 3.08% 6.19% 6.35% 4.43% 2.43% 2.34% 3.01%
2026/07/29 1.92% 18.14% 7.6% 1.7% 8.1% 6% 4.46% 2.73% 2.34% 2.14%
2026/07/30 9.48% 16.58% 5.8% 2.62% 6.93% 4.89% 3.03% 1.99% 1.92% 0.87%
2026/07/31 14.62% 12.85% 6.82% 4.85% 4.84% 2.79% 2.66% 1.49% 1.26% 0.61%
  • wowcher.co.uk
  • microsoft.com
  • godaddy.com
  • typeform.com
  • fasthosts.co.uk
  • ionos.co.uk
  • hostinger.com
  • 123-reg.co.uk
  • dropbox.com
  • wix.com

Copyright © Adthena. All rights reserved.

Wowcher.co.uk’s spend share surged dramatically, peaking at 14.62% by month’s end. Microsoft.com maintained a strong presence, ending at 12.85%. Godaddy.com showed consistent performance, while Typeform.com fluctuated. Fasthosts.co.uk and Ionos.co.uk remained steady. Hostinger.com, 123-reg.co.uk, Dropbox.com, and Wix.com experienced varied trends.

Market Exposure

Competitor Count for UK Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 456
2026/07/02 470
2026/07/03 474
2026/07/04 472
2026/07/05 475
2026/07/06 474
2026/07/07 493
2026/07/08 470
2026/07/09 454
2026/07/10 461
2026/07/11 446
2026/07/12 435
2026/07/13 474
2026/07/14 468
2026/07/15 453
2026/07/16 466
2026/07/17 425
2026/07/18 396
2026/07/19 415
2026/07/20 401
2026/07/21 468
2026/07/22 485
2026/07/23 479
2026/07/24 483
2026/07/25 498
2026/07/26 491
2026/07/27 471
2026/07/28 500
2026/07/29 387
2026/07/30 374
2026/07/31 352

Copyright © Adthena. All rights reserved.

July began with 456 advertisers, peaking at 500 on the 28th. A decline followed, ending the month at 352.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 9.53%
wowcher.co.uk 3.79%
groupon.co.uk 1.44%
adobe.com 0.68%
softkeys.uk 0.45%
typeform.com -0.5%
aws.amazon.com -0.53%
fasthosts.co.uk -0.59%
godaddy.com -1.35%
dropbox.com -8.31%

Copyright © Adthena. All rights reserved.

Microsoft.com surged with a 9.53% click share increase, while dropbox.com plummeted by 8.31%. Wowcher.co.uk and groupon.co.uk also saw gains, contrasting with declines for godaddy.com and others.

Campaign Efficiency

UK Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wowcher.co.uk groupon.co.uk microsoft.com godaddy.com typeform.com dropbox.com hostinger.com fasthosts.co.uk ionos.co.uk wix.com
2026/07/01 1% 0.63% 0.82% 6.79% 0.05% 10.75% 3.31% 5.49% 2.64% 3.31%
2026/07/02 0.61% 2.18% 0.41% 6.37% 4.78% 10.1% 3.06% 3.87% 2.04% 1.64%
2026/07/03 1.67% 1.12% 3.42% 6.16% 4.53% 11.58% 3.16% 3.99% 2.36% 1.21%
2026/07/04 2.29% 2.26% 7.54% 5.92% 5.58% 9.65% 2.58% 3.39% 1.88% 1.59%
2026/07/05 1.34% 1.81% 10.63% 5.23% 4.69% 10.21% 2.23% 2.84% 2.3% 1.74%
2026/07/06 1.28% 1.7% 4.05% 5.98% 5.51% 9.57% 2.71% 2.71% 2.79% 1.89%
2026/07/07 1.1% 1.49% 12.15% 5.59% 4.89% 8.95% 2.16% 3.12% 2.75% 1.93%
2026/07/08 1.16% 1.76% 11.29% 5% 1.78% 10.12% 2.58% 3.04% 2.65% 1.91%
2026/07/09 1.18% 1.86% 5.16% 7.55% 7.68% 12.56% 2.56% 3.07% 1.96% 2.09%
2026/07/10 1.2% 1.28% 17.47% 5.48% 6.07% 8.95% 2.43% 3.2% 2.7% 2.99%
2026/07/11 1.01% 1.28% 15.03% 5.1% 4.8% 9.33% 3.32% 2.98% 2.59% 2.65%
2026/07/12 0.88% 1.08% 9.15% 4.33% 5.79% 9.31% 3.05% 2.91% 2.49% 2.27%
2026/07/13 0.59% 0.6% 26.97% 3.39% 4.52% 6.64% 1.91% 2.1% 1.72% 2.48%
2026/07/14 4.04% 1.36% 17.87% 8.44% 3.07% 7.37% 2.6% 2.24% 1.92% 2.7%
2026/07/15 2.63% 1.95% 14.07% 4.88% 6.61% 7.6% 2.71% 2.69% 2.39% 2.09%
2026/07/16 1.69% 3.09% 9.89% 4.29% 5.76% 9.58% 3.73% 3.31% 2.23% 2.42%
2026/07/17 5.09% 6.06% 4.32% 6.35% 7.28% 7.49% 3.18% 3.34% 2.49% 2.26%
2026/07/18 6.8% 6.83% 19.39% 4.16% 2.22% 5.98% 2.57% 1.77% 2.36% 1.83%
2026/07/19 6.2% 6.08% 15.83% 8.82% 0.06% 9.36% 3.71% 3.67% 2.49% 1.14%
2026/07/20 0.63% 0.64% 17.1% 4.85% 9.16% 5.95% 2.16% 3.96% 1.93% 1.35%
2026/07/21 4.04% 1.36% 17.87% 8.44% 3.07% 7.37% 2.6% 2.24% 1.92% 2.7%
2026/07/22 6.34% 3.18% 11.49% 5.87% 3.31% 7.17% 2.24% 3.18% 2.24% 1.92%
2026/07/23 1.42% 1.07% 20.33% 5.11% 5.45% 7.21% 2.66% 2.73% 2.39% 2.15%
2026/07/24 7.16% 0.87% 8.27% 4.64% 7.46% 8.7% 2.58% 3.05% 2.29% 3.54%
2026/07/25 9.78% 2.42% 21.41% 2.73% 3.78% 6.48% 1.94% 2.45% 2.06% 1.54%
2026/07/26 7.24% 0.87% 22.88% 5.33% 2.47% 7.08% 2.33% 1.87% 1.76% 2.36%
2026/07/27 18.11% 11.29% 11.61% 3.83% 2.65% 4.72% 1.73% 1.62% 1.68% 1.75%
2026/07/28 8.53% 6.2% 14.63% 5.36% 4.18% 5.59% 3.16% 2.67% 1.75% 2.39%
2026/07/29 3.84% 3.42% 26.69% 5.06% 2.39% 5.22% 4.02% 4.01% 1.6% 1%
2026/07/30 15.34% 9.62% 20.18% 4.26% 3.16% 3.77% 3.01% 2.75% 1.33% 0.62%
2026/07/31 18.13% 16.7% 9.74% 5.17% 4.99% 2.32% 1.85% 1.82% 0.53% 0.43%
  • wowcher.co.uk
  • groupon.co.uk
  • microsoft.com
  • godaddy.com
  • typeform.com
  • dropbox.com
  • hostinger.com
  • fasthosts.co.uk
  • ionos.co.uk
  • wix.com

Copyright © Adthena. All rights reserved.

In July 2026, Wowcher.co.uk’s impression share surged, peaking at 18.13% on the 31st. Microsoft.com also saw significant fluctuations, ending at 9.74%. Meanwhile, Groupon.co.uk and Dropbox.com experienced steady growth, closing at 16.7% and 2.32%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing - Last month
  1. 1
    Dropbox https://www.dropbox.com

    All Your Files In One Place — Dropbox is your essential tool to secure, organise, and share all of your content. Seamlessly store, track, and share work all in one place. Try Dropbox...

  2. 2
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Everything you need to start, run & grow your small business. Let GoDaddy™ help you get started today!

  3. 3
    Microsoft 365 Backup by IDrive - Office 365 Backup https://www.idrive.com › office365

    Backup Office 365 data with #1 Microsoft Office 365 Backup. Complete protection of Microsoft 365, Exchange, SharePoint, OneDrive For Business & Teams.

  4. 4
    Monthly or Annual Plans | Microsoft 365 Plans & Pricing https://www.microsoft.com

    Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps. Pick the Microsoft 365 Plan Best For You, with Monthly or...

  5. 5
    Microsoft Office Standard 2024 For Mac - Lifetime Software License https://www.wowcher.co.uk

    Save Big With Wowcher. Discover Exclusive Discounts On Microsoft Office Products! Discover Our Wide Range Of Must-Have UK Deals Only Available At Wowcher. Shop Online Now. Up to 80% Off.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Dropbox stands out by emphasizing seamless file management, while GoDaddy™ focuses on empowering small businesses. IDrive highlights comprehensive Microsoft 365 backup solutions. Microsoft promotes versatile 365 plans, and Wowcher offers enticing discounts on Microsoft Office products. Each ad uniquely addresses user needs, from organization to affordability.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports