UK Software & Technology Cloud Computing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – UK

Google AI Overview visibility for Software & Technology Cloud Computing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.2653625859
73.7346374141
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 13%
Navigational 28%
Seasonal 0%
Local 1%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 23.56
microsoft.com 18.63
godaddy.com 7.81
fasthosts.co.uk 4.55
cloud.google.com 3.31
google.com 3.31
siteground.co.uk 2.05
azure.microsoft.com 1.86
adobe.com 1.71
typeform.com 1.66
others 31.55
  • dropbox.com - 23.56%
  • microsoft.com - 18.63%
  • godaddy.com - 7.81%
  • fasthosts.co.uk - 4.55%
  • cloud.google.com - 3.31%
  • google.com - 3.31%
  • siteground.co.uk - 2.05%
  • azure.microsoft.com - 1.86%
  • adobe.com - 1.71%
  • typeform.com - 1.66%
  • others - 31.55%

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Dropbox leads with 23.56% click share, followed by Microsoft at 18.63%. GoDaddy captures 7.81%, while ‘others’ collectively hold 31.55%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fasthosts.co.uk godaddy.com ionos.co.uk wix.com dropbox.com hostinger.com top10.com azure.microsoft.com 123-reg.co.uk microsoft.com
2026/06/01 8.47% 7.02% 5.92% 2.89% 4.38% 1.75% 3.25% 1.65% 2.14% 8.89%
2026/06/02 8.22% 5.15% 7.59% 4.38% 4.49% 1.41% 3.45% 1.19% 1.91% 13.03%
2026/06/03 7.39% 5.48% 8.89% 3.32% 3.73% 1.13% 2.24% 1.56% 2.63% 17.47%
2026/06/04 8.51% 5.85% 8.7% 4.04% 3.76% 1.71% 3.42% 1.51% 1.75% 11.36%
2026/06/05 8.5% 4.85% 7.94% 4.12% 3.71% 1.39% 3.05% 1.25% 2.11% 9.82%
2026/06/06 9.82% 4.56% 7.4% 3.76% 3.99% 0.91% 4.02% 2.38% 3.54% 12.03%
2026/06/07 10.05% 4.17% 8.7% 4.45% 4.33% 1.1% 2.89% 1.89% 3.52% 10.49%
2026/06/08 10.24% 5.32% 6.82% 4.31% 3.37% 1.57% 4.09% 2.45% 2.04% 9.04%
2026/06/09 9.08% 5.46% 6.09% 3.88% 3.87% 1.89% 4.32% 2.87% 2.17% 9.62%
2026/06/10 8.06% 6.99% 6.51% 3.48% 3.05% 1.77% 3.94% 1.71% 2.24% 10.74%
2026/06/11 6.73% 5.69% 5.96% 3.6% 3.76% 1.91% 5.18% 1.44% 2.36% 8.82%
2026/06/12 9.35% 6.53% 5.39% 3.96% 4.15% 1.95% 4.45% 1.43% 2.9% 7.82%
2026/06/13 9.06% 6.26% 6.15% 4.62% 4.93% 2.29% 4.52% 2.59% 3.66% 7.72%
2026/06/14 7.85% 6.2% 5.12% 3.61% 4.28% 1.34% 3.46% 3.12% 3.19% 13.76%
2026/06/15 9.23% 6.24% 5.05% 3.48% 4.37% 1.47% 3.73% 2.71% 3.78% 5.75%
2026/06/16 9.49% 6.69% 5.29% 2.87% 4.22% 1.75% 5.6% 1.89% 2.93% 6.77%
2026/06/17 6.75% 7.51% 3.85% 3.4% 4.11% 1.61% 5.14% 1.96% 2.46% 7.29%
2026/06/18 7.15% 8.76% 4.17% 2.88% 4.27% 1.89% 3.73% 2.91% 3.01% 7.06%
2026/06/19 8.3% 6.99% 4.87% 3.47% 4.44% 1.54% 3.01% 1.6% 4.24% 4.12%
2026/06/20 8.07% 8.13% 3.68% 3.95% 4.56% 2.71% 3.28% 3.18% 4.83% 9.11%
2026/06/21 8.66% 8% 4.55% 3.77% 4.29% 2.65% 3.35% 3.1% 1.7% 7.99%
2026/06/22 7.41% 6.76% 3.51% 3.05% 3.26% 2.43% 2.5% 3.16% 1.03% 16.97%
2026/06/23 7.68% 7.84% 4.07% 3.33% 3.85% 2.75% 2.96% 3.12% 0.98% 13.78%
2026/06/24 9.27% 7.5% 3.95% 3% 4.54% 2.2% 2.74% 2.67% 1.26% 9.68%
2026/06/25 9.08% 7.45% 5.71% 2.41% 4% 1.79% 2.5% 2.59% 1.1% 15.65%
2026/06/26 8.98% 7.63% 6.86% 3.04% 2.9% 1.94% 1.7% 1.9% 1.17% 7.99%
2026/06/27 9.33% 7.14% 6.3% 2.42% 3.35% 2.32% 1.48% 2.26% 1.14% 15.91%
2026/06/28 9.6% 6.95% 7.23% 1.83% 4.04% 1.93% 2.07% 2.32% 2.16% 11.52%
2026/06/29 9.31% 7.55% 9.31% 2.76% 3.44% 2.53% 1.78% 2.01% 1.38% 7.8%
2026/06/30 8.99% 8.91% 8.3% 4.25% 3.37% 3.24% 3.07% 1.9% 1% 0.65%
  • fasthosts.co.uk
  • godaddy.com
  • ionos.co.uk
  • wix.com
  • dropbox.com
  • hostinger.com
  • top10.com
  • azure.microsoft.com
  • 123-reg.co.uk
  • microsoft.com

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In June 2026, Microsoft.com led with fluctuating peaks, notably on the 3rd and 22nd. Fasthosts.co.uk maintained steady growth, while Godaddy.com surged mid-month. Ionos.co.uk and Wix.com showed varied trends, ending with Wix.com rising.

Market Exposure

Competitor Count for UK Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 654
2026/06/02 637
2026/06/03 627
2026/06/04 611
2026/06/05 645
2026/06/06 614
2026/06/07 606
2026/06/08 639
2026/06/09 616
2026/06/10 620
2026/06/11 613
2026/06/12 607
2026/06/13 589
2026/06/14 580
2026/06/15 586
2026/06/16 551
2026/06/17 549
2026/06/18 547
2026/06/19 538
2026/06/20 515
2026/06/21 512
2026/06/22 508
2026/06/23 495
2026/06/24 503
2026/06/25 484
2026/06/26 471
2026/06/27 484
2026/06/28 482
2026/06/29 491
2026/06/30 477

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June saw a steady decline in distinct advertisers, starting at 654 and ending at 477.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
godaddy.com 2.44%
fasthosts.co.uk 0.98%
typeform.com 0.9%
google.com 0.59%
twilio.com 0.4%
wetransfer.com -0.37%
ionos.co.uk -0.45%
idrive.com -0.59%
dropbox.com -1.12%
microsoft.com -2.57%

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In the past month, GoDaddy.com surged with a 2.44% click share increase, while Microsoft.com faced a 2.57% decline.

Campaign Efficiency

UK Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dropbox.com godaddy.com typeform.com fasthosts.co.uk ionos.co.uk webador.co.uk wix.com jotform.com idrive.com microsoft.com
2026/06/01 10.08% 4.75% 2.89% 3.08% 2.41% 1.56% 1.79% 2% 1.33% 9.85%
2026/06/02 9.9% 3.71% 4.57% 2.82% 2.74% 0.35% 2.57% 1% 4.91% 15.96%
2026/06/03 8.61% 2.89% 3.46% 2.81% 3.36% 0.85% 1.99% 0.96% 0.79% 21.65%
2026/06/04 8.89% 4.71% 2.78% 3.3% 3.62% 1.38% 2.02% 1.03% 4.06% 14.15%
2026/06/05 8.43% 3.05% 2.45% 3.02% 3.06% 1.68% 2.27% 4.16% 3.53% 13.86%
2026/06/06 9.48% 2.54% 1.77% 3.89% 2.91% 1.27% 2.53% 2.72% 4.61% 13.63%
2026/06/07 10.07% 2.26% 0.87% 3.91% 3.29% 1.61% 2.99% 2.69% 5.41% 13.54%
2026/06/08 8.74% 3.32% 1.86% 4.05% 2.72% 1.32% 2.29% 1.93% 2.58% 12.96%
2026/06/09 9.75% 3.3% 2.93% 3.27% 2.32% 1.59% 2.31% 2.01% 7.84% 11.5%
2026/06/10 8.36% 5.12% 2.07% 2.75% 2.24% 0.68% 2.27% 2.11% 5.86% 12.54%
2026/06/11 8.8% 3.34% 5.82% 2.38% 2.25% 1.54% 2.44% 3.88% 2.07% 10.79%
2026/06/12 9.83% 3.97% 2.22% 3.58% 2.26% 1.7% 3.01% 2.23% 0.92% 9.53%
2026/06/13 11.71% 4.12% 2.46% 3.38% 2.75% 2.62% 3.62% 0% 0.92% 8.15%
2026/06/14 9.28% 3.83% 4.19% 2.9% 2.1% 1.59% 2.59% 0.01% 2.84% 15.94%
2026/06/15 9.68% 3.36% 3.53% 3.42% 2.06% 1.96% 2.77% 4.74% 1.84% 6.5%
2026/06/16 9.46% 4.98% 6.6% 4.13% 1.67% 0.7% 2.23% 2.65% 3.93% 6.98%
2026/06/17 9.48% 4.85% 6.14% 3.02% 1.26% 2.62% 2.71% 3.71% 0.6% 7.01%
2026/06/18 10.08% 6.06% 4.75% 3.01% 1.24% 1.56% 1.74% 0.01% 4.26% 6.92%
2026/06/19 9.55% 4.21% 8.17% 3.07% 1.25% 2.62% 2.79% 2.05% 1.44% 3.23%
2026/06/20 10.98% 5.01% 4.58% 3.59% 1.22% 4.34% 2.39% 0.01% 0.57% 9.34%
2026/06/21 9.46% 5.55% 4.64% 3.94% 1.45% 3.75% 2.46% 4.65% 0.45% 12.35%
2026/06/22 6.65% 3.99% 3.85% 3.2% 1% 1.74% 1.45% 2.56% 1.74% 23.15%
2026/06/23 9.02% 5.01% 3.85% 3.41% 1.3% 1.41% 2.46% 0% 0.49% 18.69%
2026/06/24 10.95% 5.01% 7.27% 4.4% 1.46% 0.88% 1.92% 0.01% 0.83% 9.87%
2026/06/25 9.56% 5.27% 5.77% 3.76% 1.69% 2.54% 1.61% 0.01% 0.54% 20.89%
2026/06/26 6.94% 6.05% 5.65% 4.85% 2.53% 1.36% 2.1% 1.89% 0.72% 8.01%
2026/06/27 7.49% 4.91% 5.49% 4.27% 1.95% 3.85% 1.41% 1.38% 2.54% 17.67%
2026/06/28 9.47% 4.91% 2.95% 3.77% 2.14% 2.43% 1.22% 0.01% 1.02% 16.39%
2026/06/29 8.91% 5.09% 7.98% 3.5% 3.59% 0.65% 1.57% 4.82% 0.54% 8.84%
2026/06/30 9.34% 6.23% 5.61% 4.09% 3.1% 2.82% 2.64% 1.96% 1.28% 0.37%
  • dropbox.com
  • godaddy.com
  • typeform.com
  • fasthosts.co.uk
  • ionos.co.uk
  • webador.co.uk
  • wix.com
  • jotform.com
  • idrive.com
  • microsoft.com

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In June 2026, Microsoft dominated early with a peak of 23.15% on the 22nd, but ended at 0.37%. Dropbox fluctuated, peaking at 11.71% on the 13th. GoDaddy and Typeform showed steady growth, while Ionos and Webador had modest gains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing - Last month
  1. 1
    Dropbox https://www.dropbox.com

    Store, Share, Sign & More — Store your files while resting assured that your content and data are safe and secure. Easily share...

  2. 2
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Everything you need to start, run & grow your small business. Let GoDaddy™ help you get started today!

  3. 3
    Microsoft 365 Backup by IDrive | Office 365 Backup https://www.idrive.com › office365

    Backup Office 365 data with #1 Microsoft Office 365 Backup. Complete protection of Microsoft 365, Exchange, SharePoint, OneDrive For Business & Teams.

  4. 4
    Instant File Access. No Sync https://www.lucidlink.com

    Zero Copies. No Conflicts — Rated 4.5 on G2. Teams who've outgrown sync-and-share choose LucidLink. Get started today.

  5. 5
    Microsoft 365 Plans & Pricing https://www.microsoft.com

    Monthly or Annual Plans — Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps. View Microsoft 365 Plans. Copilot in Microsoft 365. Try for Free.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Dropbox emphasizes security and ease of sharing, while GoDaddy™ focuses on empowering small businesses. IDrive highlights comprehensive Microsoft 365 backup solutions. LucidLink offers instant file access without syncing, and Microsoft promotes versatile 365 plans with integrated Copilot features.

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