Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| quickbooks.intuit.com | 39.94 |
| turbotax.intuit.com | 12.64 |
| adp.com | 10.29 |
| paycom.com | 4.97 |
| xero.com | 3.34 |
| gusto.com | 3.16 |
| freshbooks.com | 2.02 |
| netsuite.com | 1.92 |
| forbes.com | 1.62 |
| intuit.com | 1.59 |
| others | 18.51 |
- quickbooks.intuit.com - 39.94%
- turbotax.intuit.com - 12.64%
- adp.com - 10.29%
- paycom.com - 4.97%
- xero.com - 3.34%
- gusto.com - 3.16%
- freshbooks.com - 2.02%
- netsuite.com - 1.92%
- forbes.com - 1.62%
- intuit.com - 1.59%
- others - 18.51%
Copyright © Adthena. All rights reserved.
QuickBooks dominates with 39.94% click share, followed by TurboTax at 12.64%. ADP holds 10.29%, while ‘others’ collectively capture 18.51%.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adp.com | netsuite.com | quickbooks.intuit.com | xero.com | forbes.com | gusto.com | digits.com | sage.com | top-accountingsoftware.com | freshbooks.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 7.82% | 9.91% | 29.95% | 7.52% | 2.22% | 8.92% | 2.31% | 4.94% | 3.79% | 3.21% |
| 2025/12/02 | 7.25% | 9.4% | 30.16% | 6.7% | 2.36% | 7.68% | 1.58% | 7.22% | 5.52% | 3.33% |
| 2025/12/03 | 11.3% | 9.15% | 25.93% | 5.52% | 3.43% | 7.29% | 1.24% | 4.69% | 5.42% | 2.65% |
| 2025/12/04 | 9.91% | 10.17% | 19.27% | 5.34% | 3.22% | 8.54% | 2.73% | 4.25% | 5.16% | 2.51% |
| 2025/12/05 | 7.87% | 11.37% | 20.41% | 6.79% | 3.42% | 7.51% | 2.05% | 4.49% | 5.59% | 1.95% |
| 2025/12/06 | 11.09% | 10.25% | 19.17% | 8.59% | 3.78% | 7.25% | 2.01% | 6.48% | 1.88% | 3.51% |
| 2025/12/07 | 13.08% | 9.84% | 21.8% | 8.45% | 3.09% | 4.66% | 3.56% | 5.56% | 1.41% | 2.69% |
| 2025/12/08 | 6.75% | 9.92% | 26.05% | 5.13% | 2.55% | 7.63% | 4.49% | 6.52% | 3% | 3.45% |
| 2025/12/09 | 11.95% | 11.49% | 24.6% | 2.7% | 2.62% | 8.4% | 2.61% | 4.08% | 1.99% | 2.25% |
| 2025/12/10 | 9.99% | 10.56% | 20.9% | 5.33% | 1.93% | 10% | 1.94% | 4.76% | 2.68% | 1.51% |
| 2025/12/11 | 9.64% | 10.53% | 20.51% | 8.98% | 2.39% | 8.32% | 3.07% | 3.64% | 2.07% | 1.12% |
| 2025/12/12 | 11.47% | 10.13% | 16.76% | 8.53% | 2.52% | 9.73% | 4.95% | 1.66% | 2.27% | 0.73% |
| 2025/12/13 | 13.68% | 9.55% | 16.54% | 8.47% | 2.89% | 8.87% | 4.39% | 2.21% | 1.02% | 0.83% |
| 2025/12/14 | 10.82% | 10.65% | 16.95% | 8.54% | 2.64% | 8.09% | 7.4% | 2.18% | 0.52% | 0.76% |
| 2025/12/15 | 6.45% | 10.12% | 22.31% | 7.16% | 3.08% | 8.43% | 3.54% | 1.87% | 2.47% | 0.9% |
| 2025/12/16 | 7.81% | 9.26% | 23.58% | 9.16% | 3.27% | 8.41% | 3.98% | 1.24% | 2.86% | 1.62% |
| 2025/12/17 | 9.84% | 9.17% | 23.82% | 7.03% | 2.38% | 10.26% | 3.89% | 1.38% | 2.94% | 1.94% |
| 2025/12/18 | 8.94% | 11.39% | 20.99% | 7.78% | 4.04% | 8.9% | 4.34% | 1.47% | 1.64% | 2.41% |
| 2025/12/19 | 9.2% | 11.8% | 20.39% | 8.16% | 4.86% | 7.44% | 4.97% | 1.53% | 2.13% | 2.87% |
| 2025/12/20 | 10.93% | 10.23% | 19.33% | 5.91% | 3.06% | 9.76% | 3.61% | 2.15% | 2.35% | 4.3% |
| 2025/12/21 | 10.73% | 11.4% | 19.98% | 6.9% | 3.43% | 5.43% | 3.71% | 2.13% | 2.27% | 6.77% |
| 2025/12/22 | 7.15% | 10.29% | 24.31% | 5.32% | 2.39% | 7.49% | 3.83% | 1.8% | 4.68% | 3.43% |
| 2025/12/23 | 7.81% | 10.5% | 23.04% | 7.7% | 2.43% | 6.78% | 2.51% | 1.38% | 3.62% | 6.19% |
| 2025/12/24 | 8.12% | 10.06% | 22.34% | 6.74% | 4.15% | 7.53% | 2.91% | 1.24% | 3.72% | 5.47% |
| 2025/12/25 | 7.32% | 3.45% | 26.82% | 5.54% | 3.38% | 6.73% | 6.02% | 2.16% | 3.65% | 5.56% |
| 2025/12/26 | 8.35% | 7.17% | 22.03% | 5.79% | 4.95% | 3.89% | 8.59% | 1.52% | 3.3% | 3.77% |
| 2025/12/27 | 9.76% | 11.13% | 17.82% | 6.08% | 4.25% | 2.17% | 5.53% | 1.84% | 1.51% | 6.75% |
| 2025/12/28 | 11.83% | 11.42% | 15.71% | 5.67% | 4.98% | 3.26% | 4.9% | 1.58% | 1.16% | 4.44% |
| 2025/12/29 | 10.37% | 12.24% | 14.27% | 7.37% | 5.5% | 2.52% | 5.89% | 2.2% | 5.73% | 2.6% |
| 2025/12/30 | 11.12% | 15.08% | 13.44% | 7.8% | 5.84% | 3.15% | 5.08% | 1.77% | 5.51% | 0.87% |
| 2025/12/31 | 15.49% | 12.62% | 11.02% | 8.45% | 6.89% | 2.84% | 2.35% | 1.52% | 1.27% | 0.32% |
- adp.com
- netsuite.com
- quickbooks.intuit.com
- xero.com
- forbes.com
- gusto.com
- digits.com
- sage.com
- top-accountingsoftware.com
- freshbooks.com
Copyright © Adthena. All rights reserved.
QuickBooks dominated December, peaking early and declining steadily. ADP and NetSuite showed fluctuations, ending strong. Xero and Gusto had mixed performances, while Forbes and FreshBooks saw late-month surges. Sage and Digits remained stable.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 648 |
| 2025/12/02 | 628 |
| 2025/12/03 | 649 |
| 2025/12/04 | 652 |
| 2025/12/05 | 670 |
| 2025/12/06 | 644 |
| 2025/12/07 | 654 |
| 2025/12/08 | 637 |
| 2025/12/09 | 648 |
| 2025/12/10 | 648 |
| 2025/12/11 | 635 |
| 2025/12/12 | 644 |
| 2025/12/13 | 592 |
| 2025/12/14 | 600 |
| 2025/12/15 | 624 |
| 2025/12/16 | 628 |
| 2025/12/17 | 618 |
| 2025/12/18 | 631 |
| 2025/12/19 | 646 |
| 2025/12/20 | 630 |
| 2025/12/21 | 655 |
| 2025/12/22 | 664 |
| 2025/12/23 | 677 |
| 2025/12/24 | 671 |
| 2025/12/25 | 678 |
| 2025/12/26 | 662 |
| 2025/12/27 | 658 |
| 2025/12/28 | 647 |
| 2025/12/29 | 654 |
| 2025/12/30 | 644 |
| 2025/12/31 | 636 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 678 on the 25th. The month concluded with 636 advertisers, reflecting a dynamic landscape.