Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| quickbooks.intuit.com | 42.85 |
| adp.com | 8.24 |
| turbotax.intuit.com | 7.42 |
| paycom.com | 5.62 |
| gusto.com | 3.24 |
| sage.com | 2.83 |
| paycor.com | 2.69 |
| freshbooks.com | 2.62 |
| xero.com | 2.51 |
| netsuite.com | 2.2 |
| others | 19.78 |
- quickbooks.intuit.com - 42.85%
- adp.com - 8.24%
- turbotax.intuit.com - 7.42%
- paycom.com - 5.62%
- gusto.com - 3.24%
- sage.com - 2.83%
- paycor.com - 2.69%
- freshbooks.com - 2.62%
- xero.com - 2.51%
- netsuite.com - 2.2%
- others - 19.78%
Copyright © Adthena. All rights reserved.
QuickBooks dominates with 42.85% click share, followed by ADP at 8.24%. Others collectively hold 19.78%, showcasing diverse competition.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | xero.com | adp.com | digits.com | gusto.com | sage.com | freshbooks.com | netsuite.com | top-accountingsoftware.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 16.39% | 3.76% | 9.46% | 7.14% | 8.07% | 3.34% | 3.5% | 14.56% | 3.68% | 2.41% |
| 2025/11/02 | 15.67% | 3.44% | 7.04% | 7.43% | 8.72% | 2.59% | 3.5% | 11.41% | 3.46% | 2.32% |
| 2025/11/03 | 22.08% | 3.15% | 6.66% | 3.29% | 6.95% | 2.56% | 2.87% | 14.4% | 7.55% | 3.21% |
| 2025/11/04 | 24.94% | 1.73% | 5.95% | 2.44% | 7.66% | 3.81% | 3.64% | 14.4% | 7.71% | 1.63% |
| 2025/11/05 | 23.3% | 1.81% | 6.45% | 2.74% | 7.46% | 3.53% | 2.61% | 12.47% | 9.39% | 2.07% |
| 2025/11/06 | 24.44% | 1.47% | 9.27% | 3.43% | 7.58% | 3.81% | 1.76% | 13.73% | 6.2% | 1.67% |
| 2025/11/07 | 22.14% | 2.13% | 10.38% | 4.13% | 6.85% | 3.6% | 1.83% | 12.37% | 6.13% | 3.37% |
| 2025/11/08 | 24.69% | 1.34% | 8.5% | 4.01% | 7.12% | 5.55% | 2% | 11.88% | 2.63% | 2.43% |
| 2025/11/09 | 25.38% | 1.87% | 5.25% | 4.81% | 9.01% | 5.93% | 1.68% | 11.19% | 4.83% | 3.06% |
| 2025/11/10 | 26.45% | 1.88% | 7.47% | 4.47% | 6.29% | 7.51% | 1.23% | 12.05% | 6.83% | 2.08% |
| 2025/11/11 | 28.69% | 3.33% | 4.73% | 1.71% | 5.56% | 6.43% | 1.79% | 11.28% | 8.33% | 2.11% |
| 2025/11/12 | 24.15% | 3.25% | 8.59% | 2.11% | 5.63% | 11.39% | 2.45% | 9.64% | 5.13% | 1.69% |
| 2025/11/13 | 25.31% | 2.95% | 7.77% | 3.3% | 6.68% | 8.74% | 1.84% | 10.54% | 7.86% | 0.95% |
| 2025/11/14 | 21.46% | 2.96% | 6.69% | 3.93% | 6.1% | 10.99% | 2.57% | 9.9% | 7.05% | 2.21% |
| 2025/11/15 | 23.83% | 3.03% | 7.58% | 3.48% | 5.68% | 9.17% | 1.69% | 10.85% | 2.58% | 2.32% |
| 2025/11/16 | 25.71% | 2.57% | 6.96% | 5.71% | 5.06% | 7.96% | 3.11% | 10.75% | 2.17% | 1.54% |
| 2025/11/17 | 26.22% | 2% | 5.45% | 4.22% | 4.73% | 11.21% | 2.92% | 11.19% | 3.34% | 1.13% |
| 2025/11/18 | 27.56% | 2.04% | 4.26% | 4.42% | 5.44% | 8.94% | 2.65% | 12.13% | 4.38% | 1.32% |
| 2025/11/19 | 27.96% | 2.55% | 6.57% | 3.26% | 6.08% | 5.26% | 1.73% | 11.69% | 5.11% | 2.87% |
| 2025/11/20 | 26.34% | 2.48% | 7.36% | 2.45% | 6.24% | 4.97% | 2.03% | 12.04% | 5.33% | 1.46% |
| 2025/11/21 | 27.93% | 2.42% | 9.35% | 3.66% | 5.53% | 6.2% | 2.1% | 10.53% | 4.48% | 1.05% |
| 2025/11/22 | 27.45% | 3.54% | 7.67% | 3.47% | 4.83% | 4.49% | 5.27% | 11.51% | 2.38% | 1.3% |
| 2025/11/23 | 24.71% | 2.51% | 11.16% | 2.14% | 5.43% | 5.65% | 5.87% | 11.47% | 1.56% | 1.39% |
| 2025/11/24 | 27.32% | 2.74% | 5.76% | 3.62% | 3.84% | 5.75% | 2.48% | 11.61% | 8.54% | 1.81% |
| 2025/11/25 | 19.82% | 8.03% | 9.52% | 2.6% | 5.91% | 3.7% | 3.23% | 11.89% | 8.09% | 2.99% |
| 2025/11/26 | 21.36% | 8.51% | 9.33% | 5.56% | 5.99% | 6.51% | 2.53% | 0.75% | 7.79% | 2.82% |
| 2025/11/27 | 25.25% | 9.53% | 6.6% | 5.83% | 6.43% | 7.17% | 1.96% | 0.09% | 6.13% | 2.96% |
| 2025/11/28 | 27.17% | 10.31% | 8.35% | 6.79% | 5.31% | 5.04% | 2.15% | 0.08% | 4.41% | 1.67% |
| 2025/11/29 | 25.31% | 6.34% | 7.13% | 5.34% | 4.79% | 4.5% | 2.3% | 16.73% | 1.37% | 2.24% |
| 2025/11/30 | 34.28% | 8.68% | 8% | 7.51% | 5.84% | 4.05% | 3.55% | 2.46% | 1.65% | 1.12% |
- quickbooks.intuit.com
- xero.com
- adp.com
- digits.com
- gusto.com
- sage.com
- freshbooks.com
- netsuite.com
- top-accountingsoftware.com
- forbes.com
Copyright © Adthena. All rights reserved.
QuickBooks dominated November, peaking at 34.28% on the 30th. Xero surged late, reaching 10.31% on the 28th. ADP fluctuated, ending at 8.0%. NetSuite’s dramatic drop on the 26th was notable. Overall, QuickBooks led.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 694 |
| 2025/11/02 | 705 |
| 2025/11/03 | 713 |
| 2025/11/04 | 715 |
| 2025/11/05 | 728 |
| 2025/11/06 | 710 |
| 2025/11/07 | 730 |
| 2025/11/08 | 712 |
| 2025/11/09 | 721 |
| 2025/11/10 | 696 |
| 2025/11/11 | 688 |
| 2025/11/12 | 660 |
| 2025/11/13 | 663 |
| 2025/11/14 | 688 |
| 2025/11/15 | 663 |
| 2025/11/16 | 665 |
| 2025/11/17 | 669 |
| 2025/11/18 | 648 |
| 2025/11/19 | 645 |
| 2025/11/20 | 647 |
| 2025/11/21 | 654 |
| 2025/11/22 | 657 |
| 2025/11/23 | 655 |
| 2025/11/24 | 658 |
| 2025/11/25 | 647 |
| 2025/11/26 | 649 |
| 2025/11/27 | 652 |
| 2025/11/28 | 660 |
| 2025/11/29 | 639 |
| 2025/11/30 | 639 |
Copyright © Adthena. All rights reserved.
November began with 694 advertisers, peaking at 730 by the 7th. A decline followed, reaching 639 by month’s end, indicating a fluctuating yet downward trend.