AUS Software & Technology Payroll / Accounting - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Payroll / Accounting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Payroll / Accounting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
xero.com	60.78
myob.com	19.29
quickbooks.intuit.com	9.97
invoicehome.com	1.2
sage.com	1.13
hnry.com.au	0.67
reckon.com	0.55
capterra.com	0.52
tradifyhq.com	0.47
foundu.com.au	0.42
others	5

In the PPC landscape, Xero.com dominates with a 60.78% click share, followed by MYOB.com at 19.29%. Quickbooks.intuit.com holds 9.97%, while ‘others’ collectively capture 5.00%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Payroll / Accounting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	quickbooks.intuit.com	myob.com	xero.com	tradifyhq.com	sage.com	stripe.com	capterra.com	invoicehome.com	reckon.com	foundu.com.au
2025/06/01	29.34%	26.79%	23.52%	0.61%	2.49%	2.03%	1.59%	1.38%	2.27%	0.49%
2025/06/02	24.3%	25.2%	26.83%	0.63%	3.7%	1.63%	0.9%	2.23%	1.97%	0.7%
2025/06/03	22.13%	23.61%	27.83%	0.57%	3.51%	1.59%	1.7%	2.1%	2.08%	0.74%
2025/06/04	26.94%	23.41%	26.5%	0.55%	3.31%	1.37%	1.24%	1.93%	2.21%	0.66%
2025/06/05	26.47%	21.77%	27.99%	0.77%	3.26%	1.76%	1.62%	2.18%	1.98%	0.46%
2025/06/06	30.24%	22.13%	25.67%	1%	2.65%	1.29%	1.86%	2.46%	1.23%	0.52%
2025/06/07	29.34%	22.81%	25.62%	0.84%	2.5%	1.32%	1.94%	1.96%	1.17%	0.36%
2025/06/08	28.88%	24.51%	26.3%	0.66%	2.08%	1.7%	1.67%	1.21%	1.47%	0.65%
2025/06/09	26.48%	23.76%	28.62%	0.65%	2.32%	1.64%	0.92%	1.42%	1.12%	0.33%
2025/06/10	24.96%	24.88%	28.67%	0.98%	2.42%	1.26%	1.19%	2.09%	0.99%	0.71%
2025/06/11	25.42%	24.27%	28.66%	0.97%	2.41%	1.45%	1.19%	2.59%	0.84%	0.73%
2025/06/12	28.63%	23.94%	27.35%	1.09%	2.38%	1.46%	0.64%	1.77%	0.91%	1.05%
2025/06/13	27.55%	25.91%	25.71%	1.05%	2.64%	1.42%	0.74%	1.95%	1.25%	1.21%
2025/06/14	29.93%	25.32%	23.9%	0.99%	1.95%	1.61%	0.69%	1.89%	1.07%	1.92%
2025/06/15	31.48%	25.86%	23.65%	0.97%	2.15%	1.68%	0.83%	0.97%	1.1%	1.81%
2025/06/16	27.11%	26.71%	25.1%	1.46%	1.94%	1.53%	0.61%	1.48%	0.96%	1.67%
2025/06/17	26.91%	25.12%	24.5%	1.67%	2.71%	1.82%	0.84%	1.68%	0.81%	1.81%
2025/06/18	28.28%	26.13%	22.6%	1.84%	1.67%	1.89%	0.71%	1.96%	0.87%	1.51%
2025/06/19	30.47%	26.32%	22.24%	1.27%	2.3%	1.36%	0.74%	1.47%	0.67%	1.91%
2025/06/20	29.92%	25.83%	22.79%	1.28%	3.27%	1.64%	0.59%	1.65%	0.87%	1.24%
2025/06/21	30.56%	25.12%	23.7%	1.32%	2.86%	1.34%	0.64%	1.25%	0.73%	1.63%
2025/06/22	32.47%	25.03%	22.33%	1.2%	2.52%	2.07%	1%	1.21%	0.69%	1.73%
2025/06/23	31.47%	24.92%	22.01%	1.1%	2.58%	1.62%	0.85%	1.14%	0.67%	1.44%
2025/06/24	26.3%	25.3%	21.88%	1.53%	3.2%	1.61%	1.29%	1.83%	1.23%	1.6%
2025/06/25	28.69%	23.96%	22.2%	1.3%	2.54%	1.53%	1.37%	1.69%	1.66%	0.92%
2025/06/26	33.05%	23.66%	20.51%	1.29%	1.14%	1.41%	1.24%	1.42%	1.22%	1.35%
2025/06/27	30.3%	23.51%	21.02%	1.66%	2%	1.52%	0.85%	1.7%	0.64%	1.06%
2025/06/28	34.13%	24.44%	21.68%	1.38%	1.47%	1.37%	1.07%	1.41%	0.57%	0.94%
2025/06/29	32.03%	24.45%	23.73%	1.24%	1.71%	1.62%	1.36%	1.44%	0.98%	0.67%
2025/06/30	29.63%	24.79%	22.58%	2.05%	1.89%	1.56%	1.41%	1.23%	0.69%	0.43%

In June 2025, QuickBooks led with fluctuating spend shares, peaking at 34.13%. MYOB and Xero followed, showing varied trends. TradifyHQ and Sage had modest shares, while Stripe and Capterra maintained steady presence. The month concluded with QuickBooks dominating.

Market Exposure

Competitor Count for AUS Software & Technology Payroll / Accounting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	202
2025/06/02	207
2025/06/03	206
2025/06/04	205
2025/06/05	204
2025/06/06	212
2025/06/07	205
2025/06/08	196
2025/06/09	205
2025/06/10	211
2025/06/11	204
2025/06/12	212
2025/06/13	216
2025/06/14	213
2025/06/15	214
2025/06/16	214
2025/06/17	209
2025/06/18	209
2025/06/19	204
2025/06/20	208
2025/06/21	207
2025/06/22	202
2025/06/23	209
2025/06/24	211
2025/06/25	210
2025/06/26	214
2025/06/27	217
2025/06/28	211
2025/06/29	207
2025/06/30	212

In June 2025, advertiser numbers fluctuated, peaking at 217 on June 27. The month concluded with a stable 212, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Payroll / Accounting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
quickbooks.intuit.com	1.29%
shiftcare.com	0.6%
tradifyhq.com	0.26%
foundu.com.au	0.2%
getjobber.com	0.16%
reckon.com	-0.15%
fergus.com	-0.22%
capterra.com	-0.36%
xero.com	-0.47%
myob.com	-1.33%

Shiftcare.com and quickbooks.intuit.com surged, gaining 0.6 and 1.29, respectively. Myob.com and xero.com faced declines, dropping by 1.33 and 0.47.

Campaign Efficiency

AUS Software & Technology Payroll / Accounting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	xero.com	myob.com	quickbooks.intuit.com	shiftcare.com	tradifyhq.com	stripe.com	invoicehome.com	sage.com	capterra.com	foundu.com.au
2025/06/01	30.11%	25.86%	26.92%	0.34%	0.45%	1.23%	1.21%	1%	1.85%	0.38%
2025/06/02	33.86%	25.78%	20.09%	0.43%	0.54%	1.2%	2.02%	1.68%	0.96%	1.14%
2025/06/03	37.95%	22.68%	17.62%	0.44%	0.45%	1.14%	1.78%	1.53%	1.94%	1.45%
2025/06/04	35.93%	23.27%	19.54%	0.21%	0.58%	1.06%	1.63%	1.41%	1.7%	1.18%
2025/06/05	37.19%	21%	18.69%	0.23%	0.66%	1.39%	2.09%	1.6%	2.04%	0.81%
2025/06/06	32.84%	20.42%	23.15%	0.54%	0.93%	1.03%	2.45%	1.32%	2.98%	1.06%
2025/06/07	34.27%	23.82%	21.38%	0.14%	0.87%	0.95%	1.74%	1.16%	2.59%	0.69%
2025/06/08	33.46%	24.66%	22.3%	0.06%	0.55%	1.25%	1%	1.06%	2.71%	1.39%
2025/06/09	39.47%	22.19%	19.76%	0.03%	0.66%	1.27%	1.2%	1.09%	0.97%	0.5%
2025/06/10	37.2%	26.02%	18.76%	0.03%	0.92%	0.96%	1.71%	1.16%	1.27%	1.06%
2025/06/11	35.7%	23.77%	20.64%	0.03%	0.94%	1.22%	2.36%	1.16%	1.06%	0.97%
2025/06/12	35.27%	24.36%	22.13%	0.08%	0.93%	1.1%	1.6%	1.17%	0.47%	1.64%
2025/06/13	33.45%	27.05%	22.34%	0.21%	0.97%	1%	1.78%	1.28%	0.55%	1.3%
2025/06/14	29.21%	26.16%	26.6%	0.43%	0.94%	1.2%	1.76%	1.05%	0.48%	1.91%
2025/06/15	28.59%	25.6%	27.49%	0.18%	0.78%	1.1%	0.78%	1.05%	0.71%	2.84%
2025/06/16	32.98%	25.54%	20.62%	0.54%	1.57%	1.22%	1.41%	1.04%	0.52%	3.13%
2025/06/17	31.87%	25.56%	20.48%	0.76%	1.48%	1.38%	1.5%	1.4%	0.7%	2.67%
2025/06/18	29.17%	26.06%	23.55%	1.82%	1.76%	1.34%	1.74%	0.9%	0.57%	2%
2025/06/19	29.01%	26.95%	24.77%	0.93%	1.18%	1.09%	1.34%	1.18%	0.54%	3%
2025/06/20	29.66%	28.83%	23.85%	1.08%	1.13%	1.14%	1.42%	1.63%	0.39%	1.44%
2025/06/21	32.19%	24.55%	25.41%	1.31%	1.35%	0.78%	1.01%	1.4%	0.43%	1.99%
2025/06/22	29.24%	26.23%	27.25%	1.34%	1.06%	1.59%	0.99%	1.3%	0.63%	2.8%
2025/06/23	30.82%	24.82%	24.08%	2.35%	1.09%	1.3%	0.99%	1.42%	0.56%	1.97%
2025/06/24	27.43%	24.18%	22.07%	2.27%	1.47%	1.16%	1.56%	1.55%	0.89%	2.94%
2025/06/25	29.86%	23.18%	23%	1.99%	1.27%	1.13%	1.6%	1.25%	1.06%	1.16%
2025/06/26	28.61%	22.59%	26.67%	1.87%	1.25%	1%	1.28%	0.65%	0.79%	2.22%
2025/06/27	30.03%	23.68%	22.01%	1.82%	1.56%	1.12%	1.56%	1.04%	0.69%	1.49%
2025/06/28	29.26%	25.42%	27.11%	1.46%	1.21%	1.05%	1.16%	0.75%	0.8%	1.29%
2025/06/29	32.53%	25.18%	26.11%	1.58%	1.22%	1.14%	1.37%	0.97%	0.82%	0.74%
2025/06/30	30.12%	24.69%	24.16%	2.44%	2.17%	1.45%	1.21%	1.12%	1.11%	0.65%

In June 2025, Xero led with fluctuating impressions, peaking at 39.47%. MYOB and QuickBooks followed, showing varied trends. Shiftcare and TradifyHQ saw gradual increases, while FoundU spiked mid-month. The month concluded with Xero maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Payroll / Accounting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free PDF Invoice template https://www.invoicehome.com
Easy and free invoices — Choose from a wide variety of creative templates, add your logo, & send by email. With...
2
Now from $1/m*. EOFY with MYOB | EOFY Ready? Now from... https://www.myob.com › business › compare
A better way to do business this tax time. Automated, integrated, connected. The best...
3
Small Business Accounting https://quickbooks.intuit.com › smallbusiness › accounting
Our Biggest EOFY Offer — Free mobile app. Invoice & expense as you go. Snap & store receipts. Get paid faster. Now...
4
Easily Create & Send Invoices https://www.stripe.com › invoicing
Invoicing Made Easy — Automate your manual accounts receivable processes with Stripe Invoicing. Learn more today
5
Xero https://www.xero.com
Xero Accounting Software — Xero accounting software is made for SMBs. Automate admin and work from anywhere, anytime. Run Your business anytime anywhere. No contract or setup fee with Xero. Try now.

In the competitive world of PPC advertising, five top performers stand out with unique propositions. Invoicehome.com entices with free, customizable invoice templates. MYOB offers a seamless tax-time experience starting at just $1/month. QuickBooks promotes its mobile app for efficient invoicing and expense management. Stripe simplifies invoicing with automation, while Xero provides flexible, contract-free accounting solutions for SMBs. Each ad highlights ease, affordability, and automation, resonating with businesses seeking efficiency.

Frequently Asked Questions

Why is the AUS Software & Technology Payroll / Accounting June 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Payroll / Accounting June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Payroll / Accounting June 2025 Report
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How often is the data updated?

Data within the AUS Software & Technology Payroll / Accounting June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The AUS Software & Technology Payroll / Accounting June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Payroll / Accounting June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Payroll / Accounting June 2025 Report for?

The AUS Software & Technology Payroll / Accounting June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Share of Clicks for top 10 AUS Software & Technology Payroll / Accounting brands

Share of Spend for the top 10 AUS Software & Technology Payroll / Accounting brands

Competitor Count for AUS Software & Technology Payroll / Accounting

Market Loss & Market Gains for AUS Software & Technology Payroll / Accounting

AUS Software & Technology Payroll / Accounting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Payroll / Accounting

Frequently Asked Questions

Why is the AUS Software & Technology Payroll / Accounting June 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Payroll / Accounting June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Software & Technology Payroll / Accounting June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Software & Technology Payroll / Accounting June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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