London – March 2026 – Adthena, the market-leading AI paid search intelligence platform, has been recognized across three categories at the prestigious European Search Awards 2026 for its AI Overview Dashboard:
- Best AI Search Software Solution
- Best Software Innovation
- Best Search Software Tool
The European Search Awards celebrate the very best in SEO, PPC, and search marketing across Europe, and this year’s shortlist sees Adthena recognized for its response to one of the biggest shifts in search in a decade.
The search industry’s black box problem
The rise of Google’s AI Overviews (AIOs) has changed how users discover brands online. As generative summaries increasingly intercept user attention, traditional paid ads are pushed down the page, reducing visibility, clicks, and revenue, while marketers are left without the tools to understand why performance is shifting.
Before Adthena’s AIO Dashboard, search marketers had no independent way to attribute CTR (click-through rate) and CPC (cost per click) changes to AIOs, identify which competitors were being cited in generative results, or forecast the revenue risk posed by AI-driven SERP disruption.
We built the solution the market was missing.
Built for enterprise search marketers
The AIO Dashboard is built for enterprise-level PPC teams, brands, and agencies navigating AI-driven disruption with precision. From CMOs identifying revenue risks in AIO-disrupted categories, to performance marketers auditing ad placement for SERP visibility, to digital agencies managing complex search landscapes at scale — it unifies cross-functional teams around a single, authoritative view of the AI search landscape.
“Advertisers kept telling us their numbers were shifting and they couldn’t explain why. That’s what we built for. The AIO Dashboard connects what’s happening inside AI Overviews to actual CTR and CPC changes, so teams stop guessing and start making decisions based on what’s really going on in the SERP. That’s the gap no one else has closed, and it’s what our customers needed to act with confidence instead of a gut feeling.” – Paul Felby, CTO.
Turning disruption into competitive advantage
What makes the AIO Dashboard stand out isn’t just what it tracks, but what it enables. Rather than speculating about the future of search, we measure what’s happening right now. We shift advertiser decisions from reactive to informed, protecting budgets before performance is lost.
While others track rankings, we turn visibility into measurable impact, giving advertisers real accountability in the AI era.
A landmark moment for AI-powered search intelligence
Commenting on the shortlist, Phillip Thune, CEO at Adthena, said:
“AIOs have been the single biggest change to Google’s SERP in years, and potentially ever. And yet Google provides no insight into how often they appear, when or how ads show up in them, which brands appear in the text and/or the ads, or how their appearance impacts clicks on every other part of the SERP. Adthena’s AI Search solution: AI Overview Dashboard answers all of those questions. No other software or AI tool comes close to providing the insight and transparency we can. And those insights lead to massively better decision-making for our clients.” – Phillip Thune, CEO.
Media contact: Kite Hill PR for Adthena, adthena@kitehillpr.com
