Adthena's Ask Arlo wins at the Global Search Awards

October 22, 2025 – Adthena’s groundbreaking AI-powered data analyst, Ask Arlo, has triumphed at the Global Search Awards 2025, taking home the title of Best Software Innovation and cementing its status as one of the most innovative technologies in search marketing today.

Global Search Awards 2025 winner: Ask Arlo – Best Software Innovation

The Global Search Awards celebrate the brightest talent and most transformative technologies in digital marketing worldwide. This year, Adthena’s Ask Arlo stood out for its ability to revolutionize how marketers access and act on competitive search insights, turning complex global data into instant, actionable intelligence.

Reimagining the way marketers work

Ask Arlo isn’t just a tool; it’s a new way of working. This conversational GenAI analyst transforms Adthena’s industry-leading search data into strategic insights at the speed of a question. From uncovering global keyword trends to surfacing competitor movements and summarizing market share reports, Ask Arlo empowers marketing teams to make smarter, faster, data-driven decisions.

“Our real-time, conversational chatbot, Ask Arlo, is built using our own in-house technology that harnesses the latest generative AI to help customers see through vast search data trends and identify immediate actions to gain ROI in Google Ads,” said Paul Felby, CTO at Adthena.

Powered by Adthena’s global search intelligence

Ask Arlo taps into Adthena’s unrivaled search intelligence platform, analyzing billions of search data points daily across markets and categories. It brings those insights to life through natural conversation, dynamic visualizations, and executive-ready reports, all in seconds.

With Ask Arlo, marketers have an always-on strategic partner that delivers instant clarity in a complex search landscape.

The Global Search Awards honor outstanding achievements and cutting-edge innovation in digital marketing, search optimization, and PPC management worldwide. Ask Arlo’s recognition across these four categories underscores its transformative impact on how global marketers leverage search intelligence through advanced artificial intelligence.