AI-powered data analyst scoops two major wins for innovation and software excellence
Adthena is celebrating a landmark moment as Ask Arlo, our generative AI-powered search assistant, secured two wins at the prestigious European Search Awards 2025. Arlo was recognized as the winner in two highly competitive categories, beating out 10 other finalists:
🏆 Best AI Search Software Solution
🏆 Best Search Software Tool
“Building Arlo was about giving our customers a new kind of superpower: instant access to competitive intelligence through natural conversation. With GenAI, we’re not just answering questions—we’re reshaping how PPC professionals work by delivering insights at the speed of thought.”
– Paul Felby, CTO at Adthena
Ask Arlo leverages Adthena’s industry-leading Whole Market View™ technology to make complex search analysis effortless, providing detailed, real-time insights across a marketer’s entire search landscape. Arlo’s intuitive interface eliminates the need for complex queries, allowing users to obtain tailored insights and clear visualizations in seconds. This empowers marketing teams to optimize campaigns, uncover competitive trends, and drive ROI with confidence.
Users can simply type a question such as: “Where am I losing impression share on brand terms?” and Arlo responds instantly with clear, actionable insights. Whether it’s uncovering competitive threats, tracking campaign performance, or generating scheduled reports, Arlo is saving teams hours every week and helping them act faster and smarter.
Since launch, Arlo has:
- Answered over 25,000 prompts from users
- Delivered 3,500+ custom reports
- Powered insights for some of the world’s top brands and agencies
“This was a game-changing innovation for PPC marketers. Ask Arlo’s AI-powered search intelligence stands out with real-time insights, competitor tracking, and keyword trend analysis, all in natural language. The ease of use makes it accessible to all, and glowing client testimonials prove its impact.”
– European Search Award judges 2025
Adthena’s team of Anya, Jonell, Matvii, and Rishi celebrate two wins at the ceremony.
The European Search Awards celebrate the best in SEO, PPC, and content marketing across the continent, and competition in 2025 was fiercer than ever.
Want to know more about Ask Arlo? Book a demo and see it in action.
