Adthena’s Ask Arlo sweeps UK Search Awards 2025 with three major technology wins
London – December 3, 2025 – Adthena, the global leader in AI-powered search intelligence, is thrilled to announce a triumphant conclusion to the year, having secured three titles at the UK Search Awards 2025 in London. The company’s GenAI analyst, Ask Arlo, was honored with a hat-trick of awards, dominating the technology categories.
Ask Arlo, which converts complex search data into instant, actionable insights using conversational AI, was recognized for its pioneering impact on the search marketing landscape, taking home the awards for:
- WIN: Best Software Innovation – Adthena’s Ask Arlo
- WIN: Best PPC Management Software Suite – Adthena’s Ask Arlo
- WIN: Best Search Software Tool – Adthena’s Ask Arlo
- FINALIST: Best AI Search Software Solution – Adthena’s Ask Arlo
- FINALIST: Best Use of Data (PPC): Havas Media Network & Kia
- FINALIST: Best Use of Search – Automotive: Havas Media Network & Kia
This triple win validates Ask Arlo’s mission to help marketers reduce analysis time from hours to seconds and focus on high-impact strategy.
An outstanding innovation that impressed judges, particularly the real-time actionable insights that delivered efficiency and savings. Also, judges loved that this tool could be used by everyone, wherever they were in their search journey. The democratisation of sophisticated search intelligence represented a genuine breakthrough in accessibility. – UK Search Award Judges 2025
Celebrating customer success
Adthena’s is equally proud to celebrate the success of its customers. Congratulations to Havas Media Network & Kia UK for their exceptional campaign, which was a strong finalist across two categories: ‘Best Use of Data (PPC)’ and ‘Best Use of Search – Automotive’.
Their shortlisted campaign, which leveraged Adthena’s Brand Activator and Share of Clicks insights, delivered an incredible 61% YoY market share increase, 60% more Test Drives, and £286K in savings. Being named a finalist alongside such strong competition underscores the measurable, real-world value that Adthena’s solutions drive for the world’s leading brands.
Powered by Adthena’s search intelligence
Ask Arlo taps into Adthena’s unrivaled search intelligence platform, analyzing billions of search data points daily across markets and categories. It brings those insights to life through natural conversation, dynamic visualizations, and executive-ready reports, all in seconds.
The UK Search Awards celebrate the very best in search across England, Ireland, Scotland and Wales. The accolades are industry-recognised and the ultimate award for UK search agencies and teams as well as software and tool providers.
Media contact: Kite Hill PR for Adthena, adthena@kitehillpr.com
