Adthena’s Ask Arlo crowned winner for AI Search innovation
What happens when you combine Adthena’s industry-leading Whole Market View™ with generative AI? You get Ask Arlo: a search assistant transforming how marketers work. That innovation has just been recognized for a major win at the 2025 US Search Awards:
🏅 Best AI Search Software Solution
The US Search Awards celebrate the best in SEO, PPC, and content marketing across the continent, and competition in 2025 was fiercer than ever.
Ask Arlo leverages Adthena’s industry-leading Whole Market View™ technology to make complex search analysis effortless, providing detailed, real-time insights across a marketer’s entire search landscape. Arlo’s intuitive interface eliminates the need for complex queries, allowing users to obtain tailored insights and clear visualizations in seconds. This empowers marketing teams to optimize campaigns, uncover competitive trends, and drive ROI with confidence.
More than just an AI agent, Ask Arlo gives marketers instant clarity in a complex search environment. Its intuitive design removes the barriers of technical queries, delivering tailored insights and visualizations in seconds. The result: instant insights, smarter optimizations, and stronger ROI.
Users can simply type a question such as: “Where am I losing impression share on brand terms?” and Arlo responds instantly with clear, actionable insights. Whether it’s uncovering competitive threats, tracking campaign performance, or generating scheduled reports, Arlo is saving teams hours every week and helping them act faster and smarter.
Adthena’s team of Tom Larkin and Phillip Thune celebrate the win at the ceremony.
“Building Arlo was about giving our customers a new kind of superpower: instant access to competitive intelligence through natural conversation. With GenAI, we’re not just answering questions—we’re reshaping how PPC professionals work by delivering insights at the speed of thought.” – Paul Felby, CTO at Adthena
“This was an outstanding piece of software that showcases true innovation in digital marketing. Ask Arlo is a game-changer, elegantly transforming complex search data into actionable insights through a powerful blend of generative AI and competitive intelligence. The intuitive interface, dynamic features, and impressive adoption metrics highlight its real-world impact. A technically sophisticated yet highly practical tool that delivers strategic and tactical value.” – US Search Award judges 2025
Want to know more about Ask Arlo? Book a demo or see it in action below.
