Signals from search for spring
Adthena analysts looked at search data in five key market sectors to identify dominant challenges and opportunities as we head into spring.
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- Automotive: dealing in digital transformation
- Retail: a home run for homeware
- Finance: a race against the clock
- Tech: security rising in the ranks
- Travel: dreams of jet-setting rise and fall
As we take an even longer-term view of the pandemic, we see an emerging story of resilience and adaptation. Based on similar economic movements in the past, increasing consumer confidence post-pandemic will likely bring with it a surge in demand. But until then, marketers will be faced with the familiar challenges from 2020, and should focus on maintaining their adaptability, flexibility, and investment in digital.