Signals from search for spring
Adthena analysts looked at search data in five key market sectors to identify dominant challenges and opportunities as we head into spring.

Download the free guide now: Industry Trends Report, Spring 2021

In this report, discover key competitive trends by industry, and set yourself up for PCC success this spring and beyond.

  1. Automotive: dealing in digital transformation
  2. Retail: a home run for homeware
  3. Finance: a race against the clock
  4. Tech: security rising in the ranks
  5. Travel: dreams of jet-setting rise and fall

As we take an even longer-term view of the pandemic, we see an emerging story of resilience and adaptation. Based on similar economic movements in the past, increasing consumer confidence post-pandemic will likely bring with it a surge in demand. But until then, marketers will be faced with the familiar challenges from 2020, and should focus on maintaining their adaptability, flexibility, and investment in digital.