UK Automotive Dealerships - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cargurus.co.uk	16.43
bmw.co.uk	5.71
arnoldclark.com	5.5
carwow.co.uk	5.46
carsupermarket.com	3.9
webuyanycar.com	3.62
bigmotoringworld.co.uk	3.52
volkswagen.co.uk	2.97
vertumotors.com	2.89
pistonheads.com	2.63
others	47.37

Cargurus.co.uk leads with 16.43% click share, while ‘others’ dominate at 47.37%. BMW.co.uk and Arnoldclark.com follow closely, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cargurus.co.uk	carwow.co.uk	webuyanycar.com	motorway.co.uk	arnoldclark.com	vertumotors.com	volkswagen.co.uk	pistonheads.com	carsupermarket.com	ford.co.uk
2025/06/01	10.93%	5.39%	7.17%	4.12%	3.67%	1.76%	0.79%	3.44%	5.09%	3.02%
2025/06/02	15.82%	4.85%	7.69%	4.81%	3.4%	1.12%	0.85%	3.46%	4.16%	2.11%
2025/06/03	8.64%	4.29%	4.33%	4.63%	2.74%	1.32%	0.61%	1.55%	2.75%	3.53%
2025/06/04	13.68%	7.2%	6.04%	3.63%	4.68%	1.33%	0.69%	2.23%	6.94%	1.67%
2025/06/05	6.92%	6.61%	8.16%	4.78%	4.38%	1.45%	1.17%	0.86%	3.11%	2.31%
2025/06/06	8.06%	5.79%	5.58%	4.53%	4.23%	1.5%	1.56%	1.29%	3.18%	2.41%
2025/06/07	13.88%	6.39%	8.68%	2.9%	4.85%	2.04%	0.96%	2.09%	4.06%	2.09%
2025/06/08	16.11%	5.92%	4.14%	2.6%	4.4%	2.74%	1.04%	3.47%	5.9%	2.19%
2025/06/09	12.29%	5.44%	1.39%	2.54%	4.77%	3.59%	1.16%	2.77%	5.81%	2.56%
2025/06/10	12.18%	6.55%	6.78%	3.79%	4.83%	2.62%	0.98%	1.68%	6.73%	2%
2025/06/11	10.94%	5.94%	7.4%	3.68%	4.24%	1.71%	1.45%	1.55%	6.55%	2.09%
2025/06/12	8.4%	9.95%	5.76%	3.67%	4.06%	3.02%	0.99%	2.36%	5.69%	2.12%
2025/06/13	14.68%	6.45%	5.51%	4.15%	3.78%	2.87%	0.84%	2.53%	4.91%	2.06%
2025/06/14	11.21%	7.74%	6.55%	2.81%	4.1%	2.61%	1.16%	1.61%	4.87%	2.15%
2025/06/15	7.53%	6.14%	6.83%	2.57%	4.84%	2.83%	1.39%	1.51%	4.39%	2.75%
2025/06/16	17.71%	7.06%	4.78%	3.63%	4.12%	1.84%	1.34%	1.22%	3.23%	2.76%
2025/06/17	10.71%	6.53%	3.85%	3.73%	5.38%	2.04%	1.39%	1.74%	2.82%	2.25%
2025/06/18	8.42%	7.78%	8.71%	5.38%	3.61%	1.93%	1.12%	1.84%	4.59%	2.21%
2025/06/19	10.51%	10.07%	8.14%	4.89%	3.62%	1.73%	0.97%	1.42%	3.28%	2.23%
2025/06/20	11.91%	9.9%	4.5%	3.17%	3.4%	2%	7.43%	1.33%	4.72%	2.23%
2025/06/21	12.28%	7.39%	3.98%	2.33%	3.75%	1.88%	13.62%	1.05%	4.72%	2.41%
2025/06/22	11.97%	11.89%	7.03%	5.26%	4.14%	2.08%	6.25%	1.01%	4.96%	1.51%
2025/06/23	11.29%	9.85%	8.45%	5.11%	2.7%	2.49%	2.84%	1.82%	4.76%	1.96%
2025/06/24	10.78%	9.05%	2.56%	2.52%	4.42%	3.93%	3.35%	2.4%	4.33%	2.15%
2025/06/25	13.77%	11.49%	4.48%	3.51%	4%	3.37%	3.47%	2.49%	4.71%	1.91%
2025/06/26	11.2%	10.57%	4.75%	2.95%	4.36%	2.47%	2.52%	3.22%	4.2%	1.47%
2025/06/27	10.24%	11.87%	5.99%	4.35%	3.41%	2.26%	4.07%	3.71%	2.66%	2.04%
2025/06/28	14.67%	12.35%	5.55%	4.52%	3.08%	2.43%	3.81%	3.26%	3.46%	2.1%
2025/06/29	12.3%	15.3%	5.66%	3.78%	2.94%	1.99%	4.96%	2.75%	4.48%	2.31%
2025/06/30	19.04%	9.33%	6.33%	3.88%	3.26%	2.95%	2.94%	2.68%	2.42%	2.16%

In June 2025, cargurus.co.uk led with fluctuating spend, peaking at 19.04% on the 30th. carwow.co.uk saw a steady rise, reaching 15.3% on the 29th. webuyanycar.com and motorway.co.uk had moderate variations, while volkswagen.co.uk spiked mid-month. The month concluded with cargurus.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	698
2025/06/02	716
2025/06/03	653
2025/06/04	726
2025/06/05	735
2025/06/06	794
2025/06/07	756
2025/06/08	753
2025/06/09	745
2025/06/10	802
2025/06/11	820
2025/06/12	814
2025/06/13	797
2025/06/14	788
2025/06/15	783
2025/06/16	799
2025/06/17	822
2025/06/18	806
2025/06/19	776
2025/06/20	769
2025/06/21	747
2025/06/22	751
2025/06/23	755
2025/06/24	764
2025/06/25	769
2025/06/26	728
2025/06/27	726
2025/06/28	723
2025/06/29	707
2025/06/30	742

June saw a dynamic shift in advertisers, starting at 698 and peaking at 822 mid-month. The month concluded with 742, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
volkswagen.co.uk	3.14%
carwow.co.uk	2.81%
honda.co.uk	0.56%
mini.co.uk	0.55%
nissan.co.uk	0.51%
tradecentreuk.com	-0.5%
volvocars.com	-0.55%
arnoldclark.com	-0.62%
carsupermarket.com	-0.92%
autotrader.co.uk	-1.41%

Volkswagen.co.uk and carwow.co.uk surged in click share, while autotrader.co.uk and carsupermarket.com faced declines.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cargurus.co.uk	carwow.co.uk	pistonheads.com	arnoldclark.com	carsupermarket.com	vertumotors.com	motorpoint.co.uk	motorway.co.uk	bmw.co.uk	cinch.co.uk
2025/06/01	16.75%	4.49%	5.34%	4.97%	7.35%	2.52%	2.64%	2.36%	4.08%	3.2%
2025/06/02	25.6%	3.66%	5.85%	3.91%	5.72%	1.25%	3.04%	2.48%	3.01%	3.23%
2025/06/03	14.79%	3.72%	3.02%	4%	3.62%	1.84%	2.64%	2.7%	3.22%	1.64%
2025/06/04	20.55%	5.29%	3.29%	5.91%	9.91%	1.63%	2.58%	1.88%	4.07%	2.81%
2025/06/05	12.03%	5.47%	1.59%	5.64%	4.64%	1.91%	2.67%	3.06%	4.62%	3.03%
2025/06/06	14.23%	5.03%	2.5%	5.56%	4.96%	1.85%	2.5%	2.86%	2.12%	2.25%
2025/06/07	21.08%	5.56%	3.3%	6.18%	5.48%	2.82%	2.55%	1.63%	2.18%	2.45%
2025/06/08	25.68%	4.83%	3.41%	5.22%	7.66%	3.28%	2.39%	1.14%	2.12%	2.4%
2025/06/09	16.26%	4.88%	4.04%	5.6%	7.41%	5.79%	3.33%	1.24%	2.21%	2.68%
2025/06/10	19.19%	6%	2.49%	5.42%	12.73%	3.64%	2.6%	1.93%	2.94%	2.03%
2025/06/11	19.95%	4.87%	2.66%	5.53%	9.01%	3.11%	1.68%	1.96%	1.77%	2.21%
2025/06/12	11.24%	10.87%	3.29%	4.73%	9.87%	6.57%	2.39%	1.76%	5.26%	1.53%
2025/06/13	24.79%	5.09%	3.56%	4.56%	7.15%	4.72%	1.93%	2.16%	2.62%	1.77%
2025/06/14	19.04%	7.13%	3.78%	4.96%	6.92%	3.36%	2.31%	1.34%	2.02%	2.01%
2025/06/15	11.65%	6.18%	2.58%	6.71%	6.28%	3.78%	3.27%	1.29%	2.98%	2.05%
2025/06/16	34.45%	6.49%	1.84%	4.47%	4.44%	1.97%	1.85%	1.64%	1.39%	1.36%
2025/06/17	16.01%	6.4%	2.96%	6.49%	3.74%	2.57%	2.75%	2.17%	2.31%	3.74%
2025/06/18	12.94%	7.82%	3.17%	4.9%	6.64%	2.61%	4.44%	3.06%	2.15%	2.14%
2025/06/19	15.71%	7.73%	2.3%	4.74%	4.85%	2.04%	5.52%	2.82%	1.9%	1.47%
2025/06/20	17.41%	11.05%	2.28%	4.58%	6.61%	2.47%	2.68%	1.84%	2.11%	2.38%
2025/06/21	19.85%	7.54%	1.72%	4.96%	5.56%	2.59%	2.19%	1.14%	2.45%	1.76%
2025/06/22	21.01%	11.98%	1.65%	5.28%	7.52%	2.55%	2.37%	2.91%	2.29%	1.71%
2025/06/23	17.01%	10.36%	3.06%	3.7%	6.65%	3.26%	2.82%	2.94%	2.52%	2.53%
2025/06/24	14.9%	9.67%	3.72%	5.39%	5.7%	5.53%	2.56%	1.33%	2.56%	2.16%
2025/06/25	22.29%	10.79%	6.3%	4.4%	6.97%	5.18%	1.92%	1.57%	1.28%	1.79%
2025/06/26	15.56%	11.31%	4.88%	5.12%	5.67%	3.19%	3.21%	1.47%	2.03%	2.96%
2025/06/27	16.64%	11.29%	9.66%	3.78%	3.11%	2.59%	2.14%	2.11%	1.76%	1.86%
2025/06/28	24.59%	11.46%	6.44%	3.7%	4.45%	2.64%	2.34%	2.24%	1.93%	2.59%
2025/06/29	18.89%	15.46%	7.58%	3.17%	7.58%	3.69%	2.34%	1.63%	1.62%	1.86%
2025/06/30	34.57%	9%	3.8%	3.71%	3.43%	2.79%	2.01%	1.84%	1.58%	1.36%

In June 2025, CarGurus.co.uk led with fluctuating impressions, peaking at 34.57% on the 30th. Carwow.co.uk saw a steady rise, reaching 15.46% on the 29th. Pistonheads.com and ArnoldClark.com experienced moderate variations, while CarSupermarket.com peaked mid-month. VertuMotors.com and Motorpoint.co.uk showed minor fluctuations. Motorway.co.uk and BMW.co.uk had lower shares, with Cinch.co.uk maintaining a consistent presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
We collect & pay quickly - Enter Reg for free valuation https://www.carwow.co.uk
We only work with verified dealers to give you an only WOW experience when you sell a car
2
Book A Test Drive https://www.dacia.co.uk
Dacia Test Drive — Book an appointment online to test drive the Dacia model of your choice at a dealership Choose your model and your dealership
3
Test drive the Ford Capri® - The All-Electric Ford Capri® https://www.ford.co.uk › capri › test-drive
Where heritage meets innovation. Book your test drive today. Test drive a reimagined modern classic.
4
Free Valuation - Enter Reg https://www.motorway.co.uk
What's Your Car Worth? Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today.
5
WeBuyAnyCar https://www.webuyanycar.com
Sell Your Car Online — With 500+ branches nationwide, on average, your local branch is less than 13 minutes away. Get...

In the competitive automotive PPC landscape, Carwow and Motorway emphasize quick, hassle-free car valuations, while Dacia and Ford focus on test drives, highlighting innovation and choice. WeBuyAnyCar offers convenience with numerous branches, ensuring accessibility. Each ad uniquely targets customer needs, from valuation speed to test drive experiences.

Frequently Asked Questions

Why is the UK Automotive Dealerships June 2025 Report useful and how should I use it?

Why is the UK Automotive Dealerships June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Automotive Dealerships June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Automotive Dealerships June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Automotive Dealerships June 2025 Report?

The UK Automotive Dealerships June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Automotive Dealerships June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Automotive Dealerships June 2025 Report for?

The UK Automotive Dealerships June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Automotive Dealerships - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Automotive Dealerships brands

Share of Spend for the top 10 UK Automotive Dealerships brands

Competitor Count for UK Automotive Dealerships

Market Loss & Market Gains for UK Automotive Dealerships

UK Automotive Dealerships Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Frequently Asked Questions

Why is the UK Automotive Dealerships June 2025 Report useful and how should I use it?

Why is the UK Automotive Dealerships June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Automotive Dealerships June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Automotive Dealerships June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

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