UK Automotive Dealerships - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.53879365492
92.4612063451
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 57
43
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 45%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 17.59
carwow.co.uk 10.74
arnoldclark.com 5.23
webuyanycar.com 4.27
bmw.co.uk 3.88
autotrader.co.uk 3.49
bigmotoringworld.co.uk 3.08
cinch.co.uk 2.99
volkswagen.co.uk 2.84
mercedes-benz.co.uk 2.27
others 43.62
  • cargurus.co.uk - 17.59%
  • carwow.co.uk - 10.74%
  • arnoldclark.com - 5.23%
  • webuyanycar.com - 4.27%
  • bmw.co.uk - 3.88%
  • autotrader.co.uk - 3.49%
  • bigmotoringworld.co.uk - 3.08%
  • cinch.co.uk - 2.99%
  • volkswagen.co.uk - 2.84%
  • mercedes-benz.co.uk - 2.27%
  • others - 43.62%

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Cargurus.co.uk leads with 17.59% click share, followed by carwow.co.uk at 10.74%. Others dominate with 43.62%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk carwow.co.uk webuyanycar.com nissan.co.uk cinch.co.uk motorway.co.uk arnoldclark.com bmw.co.uk volkswagen.co.uk mercedes-benz.co.uk
2026/02/01 12.93% 9.95% 4.56% 2.82% 3.61% 4.01% 4.93% 2.75% 1.66% 3.26%
2026/02/02 12.57% 9.56% 11.23% 2.78% 2.68% 3.22% 3.49% 2.97% 2.88% 2.37%
2026/02/03 11.99% 11.35% 6.58% 2.62% 3.54% 3.26% 3.09% 3.08% 2.87% 2.8%
2026/02/04 11.47% 11.28% 7.22% 2.44% 3.5% 3.29% 4.45% 2.83% 2.62% 3.27%
2026/02/05 13.97% 12.33% 4.3% 2.71% 3.71% 2.99% 3.05% 2.81% 3.1% 2.59%
2026/02/06 17.25% 14.38% 1.18% 2.94% 3.99% 3.04% 2.36% 3.13% 2.89% 2.71%
2026/02/07 12.62% 14.36% 3.52% 2.8% 3.03% 4.03% 2.89% 2.87% 2.51% 2.12%
2026/02/08 11.35% 13.69% 6.5% 2.86% 2.84% 4.24% 3.13% 2.33% 1.96% 2.65%
2026/02/09 14.31% 14.21% 7.82% 2.57% 3.04% 4.04% 2.55% 2.54% 1.82% 1.98%
2026/02/10 11.84% 14.37% 7.66% 2.73% 3.36% 4% 2.42% 2.09% 2.11% 2.07%
2026/02/11 12.39% 15.16% 6.4% 2.45% 3.66% 3.67% 2.58% 2.18% 2% 2.04%
2026/02/12 15.1% 14.76% 3.2% 2.31% 2.69% 4.52% 3.52% 1.85% 2.01% 1.99%
2026/02/13 17.06% 14.23% 1.16% 2.92% 3.95% 3.01% 2.33% 3.13% 2.86% 2.68%
2026/02/14 12.44% 14.16% 3.47% 2.77% 2.99% 3.98% 2.84% 2.84% 2.47% 2.09%
2026/02/15 11.28% 13.59% 6.46% 2.83% 2.82% 4.21% 3.11% 2.32% 1.95% 2.64%
2026/02/16 14.25% 14.14% 7.78% 2.55% 3.03% 4.05% 2.54% 2.53% 1.83% 1.96%
2026/02/17 24.81% 13.33% 3.25% 2.72% 1.58% 2.04% 2.16% 2.63% 2.2% 2.04%
2026/02/18 18.79% 15.05% 5.51% 2.49% 3.36% 3.1% 2.09% 3.15% 2.39% 1.65%
2026/02/19 10.61% 14.17% 8.4% 3.13% 2.7% 4.2% 2.12% 3.08% 2.42% 2.28%
2026/02/20 12.22% 13.71% 3.71% 2.9% 2.97% 2.64% 2.22% 2.79% 2.39% 2.34%
2026/02/21 9.65% 11.57% 10.14% 4.19% 2.34% 3.71% 3.14% 3.28% 1.91% 2.88%
2026/02/22 18.98% 10.15% 5.83% 3.47% 2.14% 3.7% 3.83% 2.14% 1.62% 2.35%
2026/02/23 10.77% 11.24% 7.57% 3.82% 2.16% 3.69% 2.98% 1.65% 2.14% 1.99%
2026/02/24 9.96% 12.61% 8.65% 3.59% 2.32% 4.09% 2.68% 2.13% 2.11% 2.5%
2026/02/25 8.69% 10.35% 9% 3.92% 3% 4.23% 3.26% 2.72% 2.26% 2.49%
2026/02/26 13.27% 11.03% 3.88% 3.24% 2.05% 2.6% 2.43% 2.17% 2.15% 2.19%
2026/02/27 10.86% 13.96% 4.81% 4.01% 4.79% 3.08% 2.6% 3.73% 3.06% 2.28%
2026/02/28 24.05% 13.52% 5.06% 3.3% 3.12% 2.69% 2.5% 2.45% 2.14% 1.77%
  • cargurus.co.uk
  • carwow.co.uk
  • webuyanycar.com
  • nissan.co.uk
  • cinch.co.uk
  • motorway.co.uk
  • arnoldclark.com
  • bmw.co.uk
  • volkswagen.co.uk
  • mercedes-benz.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, CarGurus.co.uk saw fluctuating PPC spend, peaking at 24.81% on the 17th. Carwow.co.uk maintained steady growth, while Webuyanycar.com experienced volatility. Nissan.co.uk and Cinch.co.uk showed minor variations. The month concluded with CarGurus.co.uk leading.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 645
2026/02/02 659
2026/02/03 648
2026/02/04 675
2026/02/05 652
2026/02/06 670
2026/02/07 658
2026/02/08 658
2026/02/09 680
2026/02/10 673
2026/02/11 674
2026/02/12 674
2026/02/13 670
2026/02/14 658
2026/02/15 658
2026/02/16 680
2026/02/17 675
2026/02/18 686
2026/02/19 687
2026/02/20 654
2026/02/21 632
2026/02/22 638
2026/02/23 678
2026/02/24 687
2026/02/25 663
2026/02/26 627
2026/02/27 572
2026/02/28 607

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in advertisers, peaking at 687 on the 19th and 24th, before concluding at 607.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
webuyanycar.com 1.09%
autotrader.co.uk 1.03%
carsupermarket.com 0.59%
bmw.co.uk 0.32%
nissan.co.uk 0.29%
toyota.co.uk -0.43%
motorpoint.co.uk -0.44%
mg.co.uk -0.51%
cinch.co.uk -0.53%
arnoldclark.com -1.58%

Copyright © Adthena. All rights reserved.

In the past month, webuyanycar.com and autotrader.co.uk surged in click share, gaining 1.09% and 1.03% respectively. Meanwhile, arnoldclark.com experienced a significant decline of 1.58%.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk carwow.co.uk cinch.co.uk arnoldclark.com bmw.co.uk carsupermarket.com motorpoint.co.uk volkswagen.co.uk motorway.co.uk mercedes-benz.co.uk
2026/02/01 18.62% 11.13% 5.34% 5.85% 2.6% 2.61% 1.53% 1.48% 3.05% 2.65%
2026/02/02 19.52% 11.12% 3.9% 4.49% 2.88% 1.81% 2.43% 2.82% 2.48% 2.19%
2026/02/03 17.22% 12.86% 4.96% 4.22% 3.11% 1.77% 2.88% 2.68% 2.63% 2.39%
2026/02/04 17.24% 12.2% 4.91% 4.64% 2.86% 1.94% 2.55% 2.35% 2.51% 2.93%
2026/02/05 19.73% 13.74% 4.86% 3.24% 2.44% 1.64% 2.93% 2.65% 2.17% 2.12%
2026/02/06 22.69% 15.22% 4.95% 2.69% 2.95% 1.44% 3.5% 2.22% 2.11% 2.08%
2026/02/07 17.17% 15.75% 4.09% 3.66% 2.38% 1.3% 3.76% 2.18% 3.16% 1.6%
2026/02/08 16.73% 15.37% 4.29% 3.85% 2.3% 2.95% 2.38% 1.73% 3.07% 2.26%
2026/02/09 21.58% 16.34% 4.43% 3% 2.55% 2.88% 2.13% 1.54% 2.87% 1.64%
2026/02/10 17.66% 15.9% 4.9% 2.96% 2.1% 3.03% 3.05% 1.86% 2.83% 1.61%
2026/02/11 17.2% 16.77% 5.03% 3.23% 1.95% 2.99% 2.45% 1.69% 2.95% 1.68%
2026/02/12 20.38% 16.56% 3.58% 3.47% 1.73% 4.37% 2.08% 1.71% 4.77% 1.47%
2026/02/13 22.69% 15.22% 4.95% 2.69% 2.95% 1.44% 3.5% 2.22% 2.11% 2.08%
2026/02/14 17.17% 15.75% 4.09% 3.66% 2.38% 1.3% 3.76% 2.18% 3.16% 1.6%
2026/02/15 16.73% 15.37% 4.29% 3.85% 2.3% 2.95% 2.38% 1.73% 3.07% 2.26%
2026/02/16 21.58% 16.34% 4.43% 3% 2.55% 2.88% 2.13% 1.54% 2.87% 1.64%
2026/02/17 31.48% 14.57% 2.13% 2.52% 2.41% 2.54% 1.81% 2.25% 1.06% 1.39%
2026/02/18 23.61% 16.72% 4.23% 2.2% 2.82% 3.68% 2.67% 1.96% 1.96% 1.17%
2026/02/19 16.12% 16.62% 4.05% 2.36% 3.14% 3.58% 2.9% 2.27% 3.7% 1.94%
2026/02/20 16.33% 15.57% 4.03% 2.37% 2.75% 2.57% 3.34% 2.12% 1.71% 1.71%
2026/02/21 15.59% 13.58% 3.54% 3.92% 3.62% 2.39% 1.93% 1.8% 2.57% 2.74%
2026/02/22 26.19% 10.27% 3.38% 5.27% 2.22% 3.27% 1.44% 1.38% 2.68% 1.87%
2026/02/23 15.59% 11.97% 3.2% 3.57% 1.77% 5.27% 2.47% 2.02% 2.81% 1.64%
2026/02/24 14.79% 13.83% 3.38% 3.31% 2.19% 2.58% 1.82% 1.94% 3.19% 2.47%
2026/02/25 13.53% 11.62% 4.54% 4.16% 2.77% 2.78% 1.56% 2.15% 3.78% 2.38%
2026/02/26 17.96% 12.08% 2.87% 2.8% 2.42% 5.95% 2.4% 2.02% 1.76% 1.64%
2026/02/27 15.86% 15.61% 6.37% 2.95% 3.49% 2.79% 2.11% 2.64% 2.14% 1.91%
2026/02/28 31.15% 14.42% 4.3% 2.67% 2.58% 2.46% 1.92% 1.87% 1.61% 1.24%
  • cargurus.co.uk
  • carwow.co.uk
  • cinch.co.uk
  • arnoldclark.com
  • bmw.co.uk
  • carsupermarket.com
  • motorpoint.co.uk
  • volkswagen.co.uk
  • motorway.co.uk
  • mercedes-benz.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, CarGurus.co.uk led with fluctuating impressions, peaking at 31.48% on the 17th. Carwow.co.uk maintained a steady presence, while Cinch.co.uk and ArnoldClark.com showed minor variations. The month concluded with CarGurus.co.uk dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    BMW https://www.bmw.co.uk

    The Official BMW Website — Discover the BMW range and get more information on the BMW website. Visit the BMW official website today to find your perfect BMW.

  2. 2
    Enter Reg for free valuation https://www.carwow.co.uk

    We collect & pay quickly — Fast. Easy. Great prices. This is how selling your car should feel.

  3. 3
    Big Savings at Motorpoint | Rated Excellent on Trustpilot https://www.motorpoint.co.uk

    Browse quality used cars for less at Motorpoint. Nobody beats us on price. Our customers love us ...

  4. 4
    How Much Is My Car Worth? | Free Valuation - Enter Reg https://www.motorway.co.uk

    Sell Your Car On Motorway. It's Fast, Easy, Free, And You Get Convenient Home Collection. Don't Settle For Part Exchange. 84% Of Sellers Get More Than Market Price With Motorway. 7,500+ Dealers Compete. Car Valuation In Seconds. No Hidden Fees.

  5. 5
    We Buy Any Car https://www.webuyanycar.com

    Free Valuation in 30 Seconds — Get started by entering your reg number and see how much your car is worth in 30 secs. Selling your car made simple – enter your reg and get a free 30 second valuation now.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive PPC ads, BMW stands out with its official website, inviting users to explore their range. Carwow and Motorway focus on quick, hassle-free car valuations, emphasizing speed and convenience. Motorpoint highlights unbeatable prices and customer satisfaction, while We Buy Any Car simplifies the selling process with instant valuations. Each ad uniquely appeals to different consumer needs, from luxury exploration to efficient car selling.

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