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UK Automotive Dealerships - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 18.8
motors.co.uk 8.53
carwow.co.uk 7.39
bmw.co.uk 5.34
arnoldclark.com 4.81
peugeot.co.uk 3.15
carsupermarket.com 3.11
citroen.co.uk 3.1
vertumotors.com 2.68
pistonheads.com 2.53
others 40.56

Copyright © Adthena. All rights reserved.

Cargurus.co.uk leads with 18.8% click share, followed by motors.co.uk at 8.53%. Others dominate with 40.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cargurus.co.uk motors.co.uk vertumotors.com carwow.co.uk arnoldclark.com webuyanycar.com carsupermarket.com bmw.co.uk citroen.co.uk peugeot.co.uk
2025/04/01 14.39% 5.41% 0.55% 12.18% 3.15% 6.49% 3.11% 2.92% 7.92% 3.23%
2025/04/02 20.49% 6.1% 0.52% 13.51% 3.65% 3.77% 2.78% 4.31% 6.74% 4.88%
2025/04/03 19.12% 6.17% 0.85% 12.9% 3.9% 2.87% 3.3% 2.85% 4.95% 5.3%
2025/04/04 13.8% 7.11% 0.77% 14.65% 3.58% 2.58% 4.42% 2.73% 4.55% 8.08%
2025/04/05 13.66% 4.47% 1.12% 10.74% 4.19% 6.34% 3.32% 3.05% 4.71% 9.7%
2025/04/06 11.85% 3.51% 1.52% 8.76% 4.78% 5.13% 3.05% 4.95% 4.31% 8.55%
2025/04/07 14.74% 6.23% 1.74% 15.28% 3.35% 4.22% 3.58% 3.07% 4.34% 6.84%
2025/04/08 16.63% 3.82% 1.21% 11.58% 3.76% 4.04% 2.8% 2.39% 5.09% 7.79%
2025/04/09 12.9% 4.27% 1.35% 11.73% 3.27% 3.85% 2.22% 4.2% 5.66% 11.79%
2025/04/10 12.47% 3.99% 1.54% 11.32% 3.48% 2.71% 1.89% 3.69% 5.05% 10.75%
2025/04/11 10.2% 4.32% 2.17% 11.86% 3.7% 3.5% 2.6% 4.24% 11.68% 10.25%
2025/04/12 11.67% 5.17% 1.91% 11.97% 3.64% 1.28% 2.91% 4.09% 10% 11.79%
2025/04/13 10.41% 4% 2.69% 12.95% 3.12% 4.85% 2.57% 3.22% 8.24% 9.77%
2025/04/14 9.56% 7.19% 1.54% 13.34% 2.84% 2.75% 2.5% 4.61% 6.45% 9.49%
2025/04/15 11.59% 4.78% 1.21% 9.97% 3.29% 3.85% 2.79% 3.6% 6.63% 11.86%
2025/04/16 13.07% 5.28% 2.32% 8.24% 3.74% 6.08% 3.29% 2.15% 6.35% 7.8%
2025/04/17 12.46% 4.06% 2.84% 8.91% 3.26% 5.88% 4.1% 4.17% 5.25% 2.69%
2025/04/18 10.07% 2.61% 2.35% 6.47% 5.03% 6.2% 3.67% 3.36% 5.77% 1.81%
2025/04/19 19.15% 5.59% 3.3% 7.11% 3.53% 4.48% 4.32% 2.83% 2.24% 1.24%
2025/04/20 20.31% 5.46% 3.63% 5.97% 3.79% 2.58% 4.34% 3.82% 4.92% 1.62%
2025/04/21 18.67% 5.3% 1.82% 6.21% 4.07% 7% 4.26% 3.06% 4.96% 2.57%
2025/04/22 14.04% 10.93% 1.78% 6.02% 4.06% 4.39% 4.08% 3.19% 3.75% 2.06%
2025/04/23 13.77% 9.09% 2.49% 5.51% 3.91% 3.6% 3.57% 4.5% 2.55% 1.98%
2025/04/24 14% 6.34% 2.35% 6.77% 3.74% 7.92% 4.24% 2.7% 2.23% 0.7%
2025/04/25 11.15% 7.52% 3.07% 8.16% 4.15% 3.3% 3.4% 5.04% 2.03% 0.8%
2025/04/26 16.55% 7.52% 3.81% 6.71% 4.12% 2.48% 4.14% 3.3% 3.11% 0.85%
2025/04/27 12.65% 6.16% 5.68% 5.62% 3.42% 3.99% 3.41% 4.44% 4.79% 0.71%
2025/04/28 13.77% 9.37% 5.18% 4.28% 3.37% 3.18% 4.24% 4.1% 3.71% 1.01%
2025/04/29 14.14% 6.22% 5.89% 4.8% 2.64% 5.43% 3.1% 4.39% 2.93% 0.71%
2025/04/30 11.32% 9.65% 7.12% 4.51% 3.85% 3.52% 3.31% 3.01% 2.99% 0.68%

Copyright © Adthena. All rights reserved.

In April 2025, CarGurus.co.uk led with fluctuating spend, peaking mid-month. Motors.co.uk saw a late surge, while VertuMotors.com steadily climbed. Carwow.co.uk’s spend declined, and Peugeot.co.uk’s spend plummeted.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 874
2025/04/02 870
2025/04/03 893
2025/04/04 883
2025/04/05 853
2025/04/06 856
2025/04/07 846
2025/04/08 865
2025/04/09 839
2025/04/10 837
2025/04/11 834
2025/04/12 799
2025/04/13 817
2025/04/14 842
2025/04/15 835
2025/04/16 838
2025/04/17 841
2025/04/18 809
2025/04/19 879
2025/04/20 866
2025/04/21 842
2025/04/22 866
2025/04/23 844
2025/04/24 847
2025/04/25 848
2025/04/26 842
2025/04/27 863
2025/04/28 873
2025/04/29 865
2025/04/30 849

Copyright © Adthena. All rights reserved.

April began with 874 advertisers, fluctuating throughout the month, peaking at 893 on April 3rd. The month concluded with 849 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
motors.co.uk 2.46%
cargurus.co.uk 2.07%
vertumotors.com 1.94%
audi.co.uk 1.21%
pistonheads.com 0.92%
jeep.co.uk -0.28%
bigmotoringworld.co.uk -1.01%
citroen.co.uk -1.7%
peugeot.co.uk -5.24%
carwow.co.uk -6.69%

Copyright © Adthena. All rights reserved.

In the past month, motors.co.uk surged with a 2.46% click share increase, while carwow.co.uk faced a significant drop of 6.69%.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cargurus.co.uk motors.co.uk vertumotors.com arnoldclark.com carsupermarket.com carwow.co.uk citroen.co.uk pistonheads.com bmw.co.uk peugeot.co.uk
2025/04/01 19.4% 6.89% 0.59% 3.78% 4.04% 13.82% 9.76% 2.74% 2.39% 5.6%
2025/04/02 24.93% 7.41% 0.53% 4.42% 3.27% 14.31% 7.29% 2.26% 4.63% 6.25%
2025/04/03 24.48% 7.48% 1% 4.81% 4.38% 14.11% 5.58% 2.84% 2.35% 5.08%
2025/04/04 18.52% 8.9% 0.95% 4.35% 5.25% 15.74% 4.21% 3.67% 2.21% 7.97%
2025/04/05 18.34% 5.9% 1.41% 5.28% 4.29% 12.45% 4.77% 3.81% 2.51% 10.61%
2025/04/06 15.99% 4.59% 1.75% 5.78% 3.9% 10.23% 4.38% 3.05% 5.85% 11.84%
2025/04/07 19.76% 7.83% 2.15% 4.12% 4.53% 17.35% 4.65% 2.53% 2.52% 7.08%
2025/04/08 23.18% 5.27% 1.49% 4.66% 3.83% 13.77% 4.94% 2.89% 1.98% 6.71%
2025/04/09 17.15% 5.59% 1.5% 4.09% 2.8% 14% 7.15% 2.59% 3.68% 10.75%
2025/04/10 17.11% 5.61% 1.85% 4.58% 2.39% 14.7% 4.49% 2.03% 3.67% 10.97%
2025/04/11 13.44% 5.77% 2.73% 4.83% 3.51% 14.41% 11.96% 1.22% 4.26% 9.69%
2025/04/12 15.29% 6.69% 2.23% 4.61% 3.61% 13.4% 10.96% 1.33% 3.37% 11.91%
2025/04/13 14.47% 5.46% 3.35% 3.9% 3.19% 16.74% 9.47% 2.28% 2.71% 9.23%
2025/04/14 12.74% 9.04% 1.78% 3.55% 3.09% 16.26% 7.05% 3.13% 5.29% 9.47%
2025/04/15 15.91% 6.33% 1.51% 4.41% 3.64% 11.25% 7.56% 2.7% 3.37% 12%
2025/04/16 18.59% 7.33% 3.1% 4.93% 4.15% 9.27% 6.66% 2.02% 1.86% 7.64%
2025/04/17 18.19% 5.87% 4.11% 4.36% 5.85% 9.69% 6.05% 2.01% 3.54% 2.67%
2025/04/18 15.72% 4.05% 3.48% 5.97% 5.23% 6.31% 6.62% 2.95% 2.94% 1.23%
2025/04/19 24.8% 7.01% 4.41% 3.86% 5.63% 6.27% 2.44% 6.73% 2.46% 0.93%
2025/04/20 25.72% 6.48% 4.23% 3.99% 5.11% 5.17% 6.26% 6.37% 3.71% 1.3%
2025/04/21 25% 6.73% 2.22% 5.33% 5.21% 5.64% 6.78% 3.8% 2.77% 2.59%
2025/04/22 19.45% 13.79% 2.14% 4.96% 5.44% 5.03% 3.92% 4.48% 2.82% 1.69%
2025/04/23 19.33% 11.72% 2.98% 4.89% 4.49% 4.67% 2.8% 4.93% 4.68% 1.51%
2025/04/24 20.98% 8.94% 3.27% 4.83% 5.7% 6.12% 2.38% 2.89% 2.45% 0.4%
2025/04/25 15.71% 9.9% 4.25% 4.83% 4.26% 7.41% 2.32% 2.81% 6.52% 0.37%
2025/04/26 21.44% 9.37% 5.05% 4.94% 5.42% 5.62% 3.51% 3.29% 3.45% 0.4%
2025/04/27 17.13% 7.81% 7.01% 4% 4.37% 4.56% 6.54% 3.26% 5.12% 0.39%
2025/04/28 18.23% 11.6% 7.46% 3.95% 5.41% 3.37% 4.13% 2.45% 4.87% 0.89%
2025/04/29 19.46% 7.87% 11.55% 2.94% 4.32% 3.53% 3.43% 2.69% 4.7% 0.4%
2025/04/30 14.88% 12.25% 9.71% 4.85% 4.2% 3.63% 3.42% 3.06% 2.6% 0.35%

Copyright © Adthena. All rights reserved.

In April 2025, CarGurus.co.uk led with fluctuating impressions, peaking mid-month. Motors.co.uk saw a late surge, while VertuMotors.com steadily climbed. Carwow.co.uk and Citroen.co.uk experienced declines. Peugeot.co.uk’s share plummeted.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Book Your Test Drive Today https://www.byd.com › uk › test-drive

    BYD: Drive The Future — Expressive, dynamic & efficient electric vehicles. Explore BYD today and drive the future.

  2. 2
    We collect & pay quickly | Enter Reg for free valuation https://www.carwow.co.uk

    We only work with verified dealers to give you an only WOW experience when you sell a car

  3. 3
    Book A Test Drive https://www.mg.co.uk

    Book Your Test Drive Today — Sleek Designs & Roomy Interiors Packed Full Of The Latest Tech. All At An Affordable Price. Experience Fantastic Performance With High Tech Batteries That Boast Long Driving...

  4. 4
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Get Your Highest Offer — Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. Sell Your...

  5. 5
    We Buy Any Car https://www.webuyanycar.com

    Sell Your Car Online — With 500+ branches nationwide, on average, your local branch is less than 13 minutes away. Get started by entering your reg number and see how much your car is worth in 30 secs.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, BYD stands out with its futuristic electric vehicle narrative, urging prospects to “Drive The Future.” Meanwhile, Carwow and Motorway focus on seamless car selling experiences, emphasizing quick valuations and verified dealers. MG highlights affordability and tech-savvy designs, while WeBuyAnyCar boasts convenience with its extensive branch network. Each ad uniquely captures attention, blending innovation, efficiency, and customer-centric services.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.