Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 30.0580660685 |
| 69.9419339315 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 47 |
| 53 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cargurus.com | 21.55 |
| carvana.com | 16.65 |
| autotrader.com | 8.31 |
| carmax.com | 5.99 |
| carfax.com | 4.49 |
| cars.com | 4.25 |
| bmwusa.com | 2.14 |
| ford.com | 1.85 |
| toyota.com | 1.25 |
| porsche.com | 1.11 |
| others | 32.41 |
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In the automotive PPC landscape, Cargurus leads with 21.55% click share, followed by Carvana at 16.65%. Others collectively hold 32.41%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | autotrader.com | bmwusa.com | carfax.com | ford.com | cars.com | drivetime.com | toyota.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 23.81% | 5.51% | 4.94% | 3.34% | 1.76% | 3.74% | 1.08% | 3.88% | 2.47% | 1.15% |
| 2026/07/02 | 22.01% | 7.88% | 4.65% | 3.71% | 1.9% | 3.35% | 1.11% | 3.86% | 2.36% | 1.53% |
| 2026/07/03 | 21.54% | 8.83% | 5.16% | 3.61% | 1.81% | 3.52% | 1.18% | 3.2% | 2.4% | 1.43% |
| 2026/07/04 | 21.34% | 6.65% | 5.94% | 3.11% | 1.83% | 2.73% | 2.42% | 2.86% | 1.98% | 1.4% |
| 2026/07/05 | 19.57% | 7.06% | 5.32% | 3.44% | 1.96% | 4.09% | 2.1% | 1.82% | 2.09% | 1.71% |
| 2026/07/06 | 22.11% | 6.81% | 5.27% | 2.83% | 1.83% | 2.96% | 1.19% | 2.17% | 2.66% | 1.69% |
| 2026/07/07 | 21.16% | 7.92% | 4.18% | 2.75% | 1.68% | 2.88% | 1.52% | 3.11% | 2.79% | 1.85% |
| 2026/07/08 | 23.28% | 10.51% | 3.86% | 3.1% | 2.24% | 3.25% | 0.93% | 3.34% | 1.78% | 1.47% |
| 2026/07/09 | 25.98% | 11.97% | 3.01% | 3.28% | 1.02% | 2.74% | 1.09% | 5.25% | 1.11% | 1.42% |
| 2026/07/10 | 29.69% | 9.18% | 3.41% | 2.58% | 1.88% | 2.83% | 1.15% | 4.36% | 1.19% | 1.38% |
| 2026/07/11 | 25.31% | 8.84% | 4.63% | 2.84% | 1.37% | 3.42% | 0.91% | 5.35% | 1% | 1.74% |
| 2026/07/12 | 27.49% | 8.93% | 4.17% | 2.62% | 1.35% | 3.15% | 1.69% | 3.88% | 1.05% | 1.44% |
| 2026/07/13 | 20.35% | 9.08% | 4.26% | 3.01% | 1.69% | 2.62% | 2.49% | 3.13% | 1.65% | 1.35% |
| 2026/07/14 | 21.17% | 9.65% | 4.97% | 3.69% | 2.4% | 2.28% | 1.74% | 2.91% | 2.42% | 1.46% |
| 2026/07/15 | 23.12% | 8.83% | 3.84% | 3.58% | 1.13% | 2.44% | 2.51% | 2.65% | 2.12% | 1.15% |
| 2026/07/16 | 24.4% | 8.85% | 4.22% | 3.59% | 1.61% | 2.22% | 1.1% | 2.69% | 2.32% | 1.05% |
| 2026/07/17 | 27.76% | 9.02% | 4.34% | 2.95% | 1.73% | 1.88% | 1.27% | 2.38% | 2.82% | 1.48% |
| 2026/07/18 | 26.89% | 9.64% | 4.03% | 2.75% | 1.37% | 1.96% | 2.27% | 3.26% | 1.39% | 1.68% |
| 2026/07/19 | 24.52% | 10.89% | 4.01% | 2.36% | 1.99% | 1.83% | 2.14% | 3.41% | 1.68% | 1.48% |
| 2026/07/20 | 24.72% | 9.58% | 4.37% | 3.49% | 2.63% | 2.1% | 3.25% | 2.04% | 1.21% | 1.21% |
| 2026/07/21 | 20.61% | 9.41% | 4.84% | 3.6% | 2.34% | 2.22% | 1.7% | 2.83% | 2.37% | 1.42% |
| 2026/07/22 | 25.18% | 9.3% | 3.67% | 3.46% | 1.81% | 2.57% | 2.06% | 3.39% | 1.43% | 1.32% |
| 2026/07/23 | 24.8% | 9.16% | 3.27% | 3.35% | 1.63% | 2.31% | 1.55% | 4.11% | 1.19% | 1.17% |
| 2026/07/24 | 24.36% | 9.1% | 3.4% | 3.1% | 1.55% | 2.56% | 1.99% | 4.08% | 1.13% | 1.4% |
| 2026/07/25 | 24.81% | 9.41% | 3.64% | 2.98% | 2.47% | 2.4% | 1.18% | 4.03% | 1.41% | 1.47% |
| 2026/07/26 | 25.16% | 9.78% | 2.89% | 2.62% | 1.76% | 2.29% | 1.58% | 3.95% | 1.6% | 2.24% |
| 2026/07/27 | 26.34% | 8.87% | 2.8% | 2.94% | 1.94% | 1.96% | 2.22% | 3.74% | 1.49% | 1.57% |
| 2026/07/28 | 25.18% | 9.27% | 3.68% | 2.77% | 1.36% | 2.02% | 0.97% | 3.44% | 1.82% | 1.4% |
| 2026/07/29 | 26.44% | 8.31% | 3.66% | 2.55% | 1.83% | 2.06% | 2.32% | 2.64% | 1.85% | 1.23% |
| 2026/07/30 | 24.99% | 7.86% | 3.6% | 2.69% | 1.83% | 2.52% | 1.21% | 2.88% | 1.41% | 1.53% |
| 2026/07/31 | 26.02% | 6.78% | 3.58% | 2.99% | 2.61% | 2.37% | 2.16% | 2.12% | 1.12% | 1.04% |
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Carvana’s PPC spend share fluctuated, peaking at 29.69% mid-month. CarGurus saw a steady rise, ending at 6.78%. CarMax’s share declined, while AutoTrader remained stable. BMWUSA and Ford showed minor variations. Carfax, Cars.com, DriveTime, and Toyota had consistent trends.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 3238 |
| 2026/07/02 | 3790 |
| 2026/07/03 | 3820 |
| 2026/07/04 | 3665 |
| 2026/07/05 | 3690 |
| 2026/07/06 | 3448 |
| 2026/07/07 | 3498 |
| 2026/07/08 | 3622 |
| 2026/07/09 | 4026 |
| 2026/07/10 | 4197 |
| 2026/07/11 | 4217 |
| 2026/07/12 | 4239 |
| 2026/07/13 | 4043 |
| 2026/07/14 | 3823 |
| 2026/07/15 | 3910 |
| 2026/07/16 | 3885 |
| 2026/07/17 | 3693 |
| 2026/07/18 | 3894 |
| 2026/07/19 | 3990 |
| 2026/07/20 | 3692 |
| 2026/07/21 | 3823 |
| 2026/07/22 | 4718 |
| 2026/07/23 | 4792 |
| 2026/07/24 | 4725 |
| 2026/07/25 | 4820 |
| 2026/07/26 | 4853 |
| 2026/07/27 | 4613 |
| 2026/07/28 | 4336 |
| 2026/07/29 | 4270 |
| 2026/07/30 | 4244 |
| 2026/07/31 | 4175 |
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July saw a dynamic shift in advertisers, starting at 3,238 and peaking at 4,853. The month concluded with a slight decline to 4,175, showcasing a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Carvana.com surged with a 1.04% increase, while Carmax.com faced a 1.11% decline. Ford.com rose by 0.55%, contrasting Carfax.com’s 0.89% drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | carvana.com | cargurus.com | autotrader.com | carmax.com | carfax.com | cars.com | truecar.com | bmwusa.com | echopark.com | toyota.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 24.64% | 9.09% | 5.78% | 6.26% | 4.74% | 5.21% | 2.64% | 1.2% | 1.24% | 0.73% |
| 2026/07/02 | 23.32% | 11.66% | 5.66% | 6.02% | 4.11% | 4.75% | 2.32% | 1.17% | 1.17% | 0.97% |
| 2026/07/03 | 23.01% | 12.67% | 5.57% | 6.22% | 4.18% | 4.47% | 2.33% | 1.15% | 0.98% | 0.95% |
| 2026/07/04 | 23.21% | 11.31% | 4.69% | 7.36% | 3.73% | 3.53% | 2.28% | 1.28% | 1.03% | 0.95% |
| 2026/07/05 | 21.1% | 11.54% | 5.43% | 6.63% | 5.14% | 2.63% | 2.25% | 1.33% | 1.5% | 1.33% |
| 2026/07/06 | 22.18% | 11.58% | 4.96% | 6.25% | 4% | 2.98% | 2.92% | 1.37% | 1.24% | 1.21% |
| 2026/07/07 | 23.22% | 12.29% | 4.79% | 5.63% | 3.86% | 3.66% | 2.34% | 1.15% | 1.18% | 1.22% |
| 2026/07/08 | 24.09% | 14.57% | 4.75% | 4.69% | 4.25% | 4.4% | 1.99% | 1.46% | 1.04% | 1.03% |
| 2026/07/09 | 25.62% | 15.12% | 4.45% | 3.61% | 3.29% | 5.83% | 1.22% | 0.61% | 1.01% | 0.99% |
| 2026/07/10 | 27.67% | 13.58% | 4.27% | 4.04% | 3.56% | 5.57% | 1.39% | 1.11% | 0.81% | 0.94% |
| 2026/07/11 | 25.3% | 13.17% | 4.26% | 5.02% | 4.08% | 6.19% | 1.62% | 0.84% | 0.89% | 1.19% |
| 2026/07/12 | 27.63% | 12.86% | 4.08% | 4.74% | 3.85% | 4.89% | 1.47% | 0.84% | 0.96% | 0.94% |
| 2026/07/13 | 22.16% | 13.7% | 5.11% | 4.9% | 3.29% | 4.83% | 2.17% | 1% | 0.94% | 0.9% |
| 2026/07/14 | 22.13% | 14.16% | 5.61% | 5.49% | 3.1% | 3.98% | 2.82% | 1.32% | 0.82% | 1.21% |
| 2026/07/15 | 25.24% | 12.62% | 4.94% | 4.3% | 3.21% | 3.52% | 2.61% | 0.68% | 0.91% | 0.72% |
| 2026/07/16 | 25.82% | 12.85% | 5.27% | 4.89% | 2.81% | 3.66% | 2.26% | 0.89% | 1.12% | 0.87% |
| 2026/07/17 | 29.82% | 12.89% | 4.56% | 4.46% | 2.55% | 3.25% | 1.94% | 0.84% | 1.16% | 0.91% |
| 2026/07/18 | 27.44% | 13.61% | 3.81% | 4.33% | 2.57% | 4.04% | 1.82% | 0.74% | 1.2% | 1.14% |
| 2026/07/19 | 26.9% | 14.7% | 3.81% | 4.58% | 2.4% | 3.69% | 1.92% | 1.05% | 1.09% | 0.9% |
| 2026/07/20 | 26.79% | 13.93% | 4.71% | 4.81% | 2.59% | 3.04% | 1.61% | 1.22% | 0.92% | 0.9% |
| 2026/07/21 | 22.13% | 14.16% | 5.61% | 5.49% | 3.1% | 3.98% | 2.82% | 1.32% | 0.82% | 1.21% |
| 2026/07/22 | 25.32% | 13.27% | 4.95% | 4.25% | 3.23% | 4.45% | 1.43% | 1.01% | 1.08% | 0.85% |
| 2026/07/23 | 25.55% | 12.77% | 4.64% | 3.62% | 3.09% | 4.52% | 1.51% | 0.89% | 0.82% | 0.75% |
| 2026/07/24 | 25.03% | 12.95% | 4.51% | 3.76% | 3.25% | 4.81% | 1.27% | 0.94% | 0.97% | 0.93% |
| 2026/07/25 | 25.74% | 13.78% | 4.55% | 3.98% | 3.17% | 4.41% | 1.29% | 1.34% | 0.87% | 0.96% |
| 2026/07/26 | 25.4% | 13.8% | 3.89% | 3.44% | 2.97% | 4.54% | 1.43% | 1.07% | 0.99% | 1.39% |
| 2026/07/27 | 27.98% | 12.99% | 4.43% | 3.22% | 2.63% | 4.17% | 1.39% | 1.07% | 0.91% | 1.05% |
| 2026/07/28 | 27.29% | 13.26% | 4.41% | 3.96% | 2.71% | 3.9% | 1.91% | 0.94% | 0.93% | 1% |
| 2026/07/29 | 28.28% | 12.47% | 4.16% | 4.2% | 2.91% | 3.26% | 2.35% | 1.05% | 0.93% | 0.8% |
| 2026/07/30 | 27.44% | 11.13% | 4.37% | 4.16% | 3.29% | 3.53% | 1.72% | 1.09% | 1.09% | 1.1% |
| 2026/07/31 | 28.69% | 9.8% | 4.32% | 4.18% | 3.24% | 2.81% | 1.94% | 1.54% | 1.02% | 0.67% |
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Carvana’s impression share fluctuated, peaking at 29.82% on July 17. Cargurus saw a decline, ending at 9.8%. Autotrader’s share decreased, finishing at 4.32%. Carmax’s share dipped, closing at 4.18%. Carfax’s share remained low, ending at 3.24%. Cars.com experienced a drop, concluding at 2.81%. Truecar’s share varied, finishing at 1.94%. BMWUSA’s share increased, ending at 1.54%. Echopark’s share fluctuated, closing at 1.02%. Toyota’s share decreased, finishing at 0.67%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Search Cars on CarGurus — See cars for sale near you. Compare deals all in one place. Shop local listings with transparent pricing.
Official Cars.com Site — Cars.com - Your One-Stop-Shop for Buying and Selling Cars. 2M+ Vehicles Available! Choose From...
Buy, Sell, or Trade-in Online — Find The Right Used Car For You. Search By Price, Make, Model, Mileage And More! 100% Online Used...
No-Haggle Pricing on Every Car — No surprises. The price you see is the price you pay. Shop with confidence. Choose your down payment and browse cars under $15K. More options, less...
Find the perfect car by comparing trims, pictures & reviews for every make & model. Find a great...
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In the competitive world of automotive PPC, CarGurus, Cars.com, Carvana, DriveTime, and TrueCar dominate with distinct narratives. CarGurus emphasizes local listings and transparent pricing, while Cars.com offers a vast selection of over 2 million vehicles. Carvana highlights the convenience of a 100% online experience, and DriveTime focuses on affordability with no-haggle pricing under $15k. TrueCar stands out by enabling detailed comparisons of trims and reviews. Each advertiser crafts a unique story, resonating with diverse buyer needs.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Dealerships July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Automotive Dealerships July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Automotive Dealerships July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The US Automotive Dealerships July 2026 Report aggregates data from across both device types and Google Shopping.
The US Automotive Dealerships July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.