Share of Clicks for top 10 US Automotive Dealerships brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cargurus.com | 18.94 |
| carvana.com | 15.03 |
| autotrader.com | 6.24 |
| carmax.com | 5.7 |
| cars.com | 5.07 |
| carfax.com | 3.1 |
| kbb.com | 2.42 |
| bmwusa.com | 1.27 |
| ford.com | 1.22 |
| toyota.com | 0.96 |
| others | 40.05 |
- cargurus.com - 18.94%
- carvana.com - 15.03%
- autotrader.com - 6.24%
- carmax.com - 5.7%
- cars.com - 5.07%
- carfax.com - 3.1%
- kbb.com - 2.42%
- bmwusa.com - 1.27%
- ford.com - 1.22%
- toyota.com - 0.96%
- others - 40.05%
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Cargurus.com leads with 18.94% click share, followed by Carvana.com at 15.03%. Others collectively hold 40.05%, showcasing diverse competition.
Share of Spend for the top 10 US Automotive Dealerships brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | cars.com | carmax.com | autotrader.com | carfax.com | drivetime.com | toyota.com | vw.com | ford.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 17.4% | 6.04% | 3.42% | 4.69% | 2.26% | 1.7% | 1.06% | 1% | 1.33% | 3.15% |
| 2026/09/02 | 18.63% | 6.11% | 3.67% | 3.64% | 2.07% | 1.48% | 1.17% | 1.05% | 0.99% | 0.76% |
| 2026/09/03 | 22.11% | 6.06% | 3.26% | 3.66% | 1.65% | 1.45% | 1.63% | 1.14% | 1.49% | 1.17% |
| 2026/09/04 | 24.23% | 6.04% | 3.42% | 3.64% | 1.89% | 1.56% | 1.56% | 0.93% | 1.38% | 1.75% |
| 2026/09/05 | 25.11% | 5.52% | 3.17% | 3.78% | 1.69% | 1.73% | 1.83% | 1.16% | 1.19% | 2.03% |
| 2026/09/06 | 25.5% | 6.09% | 2.69% | 4.47% | 1.47% | 1.48% | 2.26% | 1.32% | 1.03% | 1.96% |
| 2026/09/07 | 26.84% | 5.6% | 3.36% | 4.07% | 1.29% | 1.46% | 1.86% | 1.33% | 1.14% | 1.94% |
| 2026/09/08 | 25.74% | 5.45% | 2.94% | 4.06% | 1.2% | 1.4% | 2.01% | 1.18% | 1.13% | 2.47% |
| 2026/09/09 | 25.28% | 5.38% | 2.95% | 3.84% | 1.07% | 1.33% | 2.43% | 1.33% | 0.77% | 2.19% |
| 2026/09/10 | 22.64% | 5.77% | 3.54% | 3.8% | 1.43% | 1.48% | 2.35% | 1.29% | 1.04% | 1.27% |
| 2026/09/11 | 20.25% | 6.05% | 3.55% | 3.59% | 1.57% | 1.48% | 1.86% | 1.34% | 0.94% | 0.99% |
| 2026/09/12 | 16.4% | 6.64% | 3.79% | 3.27% | 2.36% | 1.38% | 1.49% | 1.51% | 1.07% | 0.74% |
| 2026/09/13 | 13.07% | 6.95% | 4.09% | 3.4% | 2.62% | 1.57% | 1.62% | 1.53% | 1.4% | 0.65% |
| 2026/09/14 | 11.65% | 6.98% | 5.04% | 3.01% | 2.64% | 1.8% | 1.16% | 1.33% | 1.28% | 0.58% |
| 2026/09/15 | 19.95% | 6.21% | 3.81% | 3.47% | 1.96% | 1.62% | 1.54% | 1.12% | 1.12% | 0.9% |
| 2026/09/16 | 20.55% | 6.43% | 4.08% | 3.7% | 1.74% | 1.52% | 1.33% | 1.27% | 0.98% | 1.15% |
| 2026/09/17 | 16.5% | 6.97% | 4.27% | 3.19% | 2.3% | 1.62% | 1.27% | 1.13% | 1.26% | 0.94% |
| 2026/09/18 | 15.77% | 6.73% | 3.9% | 3.53% | 2.17% | 1.55% | 1.34% | 1.09% | 1.47% | 0.98% |
| 2026/09/19 | 16.95% | 6.9% | 3.43% | 3.55% | 2.16% | 1.63% | 1.25% | 1.08% | 1.81% | 0.73% |
| 2026/09/20 | 17.15% | 6.9% | 3.37% | 3.41% | 1.85% | 1.84% | 1.21% | 1.14% | 1.22% | 0.88% |
| 2026/09/21 | 17.95% | 7.65% | 3.56% | 3.2% | 1.99% | 1.5% | 1.58% | 1.02% | 1.22% | 0.56% |
| 2026/09/22 | 16.66% | 6.93% | 3.58% | 3.5% | 2.15% | 1.63% | 1.18% | 1.29% | 0.94% | 0.98% |
| 2026/09/23 | 16.88% | 7.24% | 3.01% | 3.96% | 2.37% | 1.38% | 1.46% | 1.06% | 1.33% | 1.26% |
| 2026/09/24 | 15.98% | 7.91% | 2.59% | 3.08% | 2.28% | 1.44% | 0.88% | 1.25% | 0.73% | 1.11% |
| 2026/09/25 | 16.58% | 8.83% | 3.03% | 3.38% | 2.32% | 1.59% | 1.34% | 1.3% | 0.88% | 1.28% |
| 2026/09/26 | 17.77% | 8.5% | 2.4% | 3.17% | 2.37% | 1.36% | 1.5% | 1.38% | 0.78% | 0.93% |
| 2026/09/27 | 19.08% | 9.29% | 2.73% | 3.54% | 2.67% | 1.55% | 1.87% | 0.97% | 0.73% | 0.43% |
| 2026/09/28 | 18.39% | 8.07% | 2.96% | 3.04% | 2.66% | 1.58% | 1.82% | 1.84% | 1.01% | 0.93% |
| 2026/09/29 | 18.34% | 8.16% | 3.36% | 3.05% | 2.81% | 1.93% | 1.47% | 1.35% | 1.44% | 0.86% |
| 2026/09/30 | 17.7% | 9.31% | 3.79% | 3.51% | 2.45% | 2.29% | 1.46% | 1.41% | 1.35% | 0.68% |
- carvana.com
- cargurus.com
- cars.com
- carmax.com
- autotrader.com
- carfax.com
- drivetime.com
- toyota.com
- vw.com
- ford.com
Copyright © Adthena. All rights reserved.
Carvana’s PPC spend peaked early September, then declined. Cargurus steadily rose, ending strong. Cars.com fluctuated, finishing higher. Carmax saw minor variations. Autotrader and Carfax showed gradual increases. Drivetime and Toyota remained stable. VW and Ford had inconsistent trends.
Competitor Count for US Automotive Dealerships
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 3923 |
| 2026/09/02 | 4621 |
| 2026/09/03 | 4834 |
| 2026/09/04 | 5142 |
| 2026/09/05 | 5210 |
| 2026/09/06 | 5350 |
| 2026/09/07 | 5363 |
| 2026/09/08 | 5267 |
| 2026/09/09 | 5279 |
| 2026/09/10 | 5106 |
| 2026/09/11 | 4902 |
| 2026/09/12 | 4686 |
| 2026/09/13 | 4707 |
| 2026/09/14 | 4502 |
| 2026/09/15 | 5385 |
| 2026/09/16 | 5259 |
| 2026/09/17 | 5213 |
| 2026/09/18 | 5094 |
| 2026/09/19 | 5122 |
| 2026/09/20 | 5019 |
| 2026/09/21 | 5066 |
| 2026/09/22 | 5086 |
| 2026/09/23 | 4846 |
| 2026/09/24 | 5943 |
| 2026/09/25 | 5506 |
| 2026/09/26 | 5194 |
| 2026/09/27 | 5199 |
| 2026/09/28 | 5240 |
| 2026/09/29 | 5226 |
| 2026/09/30 | 5137 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in distinct advertisers, starting at 3,923 and peaking at 5,943 on the 24th. The month concluded with 5,137 advertisers, reflecting a significant increase.
