Why is the US Automotive Dealerships June 2026 Report useful and how should I use it?

Why is the US Automotive Dealerships June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Automotive Dealerships June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Automotive Dealerships June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Automotive Dealerships June 2026 Report?

The US Automotive Dealerships June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Dealerships June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Automotive Dealerships June 2026 Report for?

The US Automotive Dealerships June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Automotive Dealerships - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Dealerships US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	22.657467248
	77.342532752

22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	45
	55

45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	44%
Navigational	2%
Seasonal	0%
Local	7%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 US Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
carvana.com	17.04
cargurus.com	16.04
autotrader.com	11.05
carmax.com	9.56
carfax.com	8.48
cars.com	5.97
autonation.com	1.66
campingworld.com	1.07
echopark.com	0.81
bmwusa.com	0.79
others	27.53

carvana.com - 17.04%
cargurus.com - 16.04%
autotrader.com - 11.05%
carmax.com - 9.56%
carfax.com - 8.48%
cars.com - 5.97%
autonation.com - 1.66%
campingworld.com - 1.07%
echopark.com - 0.81%
bmwusa.com - 0.79%
others - 27.53%

Carvana leads with 17.04% click share, closely followed by Cargurus at 16.04%. Autotrader and Carmax trail behind. Others collectively hold 27.53%.

Market Exposure

Share of Spend for the top 10 US Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	carvana.com	cargurus.com	carmax.com	cars.com	carfax.com	autotrader.com	drivetime.com	echopark.com	truecar.com	autonation.com
2026/06/01	24.75%	10.19%	9.55%	5.19%	6.25%	6.68%	0.8%	0.87%	0.97%	2.34%
2026/06/02	22.01%	10.23%	8.31%	4.73%	5.87%	6.05%	0.5%	0.59%	0.77%	2.38%
2026/06/03	22.01%	9.42%	9.04%	6.39%	6.9%	5.94%	1.38%	0.75%	0.7%	2.28%
2026/06/04	22.05%	11.5%	9.97%	5.12%	6.49%	7.76%	0.78%	1.05%	0.94%	2.96%
2026/06/05	29.24%	9.6%	8.42%	5.04%	5.62%	7.28%	0.57%	0.93%	0.91%	3.05%
2026/06/06	29.89%	10.15%	8.51%	4.77%	5.27%	6.65%	0.61%	0.91%	0.96%	2.5%
2026/06/07	25.37%	10.85%	10.44%	4.73%	5.62%	5.77%	0.81%	1.12%	1.01%	2.58%
2026/06/08	22.54%	9.98%	8.62%	4.2%	5.27%	5.69%	0.89%	1.35%	0.93%	1.89%
2026/06/09	21.49%	10.15%	9.32%	6.56%	7.71%	6.06%	1.18%	0.96%	0.72%	2.28%
2026/06/10	19.43%	9.89%	8.05%	4.5%	5.86%	6.85%	0.83%	1.01%	0.98%	2.68%
2026/06/11	25.4%	8.48%	7.29%	4.62%	5.16%	6.54%	0.55%	0.98%	0.74%	2.85%
2026/06/12	27.24%	9.08%	7.05%	4.25%	5%	5.96%	0.65%	0.85%	0.78%	2.44%
2026/06/13	22.78%	9.56%	8.63%	3.95%	5.3%	5.1%	0.74%	0.99%	0.78%	2.47%
2026/06/14	21.65%	9.39%	7.66%	4.09%	5.44%	5.66%	1.01%	1.52%	0.94%	1.69%
2026/06/15	23.11%	8.98%	8.81%	6.47%	7.79%	6.11%	1.23%	0.98%	0.99%	2.39%
2026/06/16	24.79%	8.79%	7.85%	4.5%	5.55%	6.47%	0.97%	1.05%	1.1%	2.64%
2026/06/17	24.28%	8.76%	7.73%	4.54%	6.07%	5.98%	1%	1.16%	1.05%	2.43%
2026/06/18	25.07%	8.35%	7.82%	4.57%	5.73%	6.03%	0.94%	1.04%	1.07%	2.35%
2026/06/19	25.75%	8.78%	7.96%	4.81%	6.01%	6.14%	0.89%	1.08%	0.77%	2.55%
2026/06/20	20.23%	8.83%	5.38%	3.07%	3.34%	3.29%	1.67%	1.42%	0.95%	0.55%
2026/06/21	18.33%	8.26%	4.93%	3.06%	4.31%	3.16%	1.09%	2.04%	1%	0.56%
2026/06/22	17.49%	7.9%	4.86%	3.24%	4.07%	2.97%	1.83%	1.15%	1.33%	0.89%
2026/06/23	17.95%	7.52%	5.18%	3.34%	3.7%	3.57%	1.66%	1.4%	0.88%	0.79%
2026/06/24	17.44%	7.21%	5.06%	3.54%	3.59%	3.08%	1.57%	2.99%	0.86%	0.63%
2026/06/25	20.73%	8.01%	4.75%	3.76%	4%	2.72%	1.5%	1.4%	0.92%	0.65%
2026/06/26	22.28%	6.77%	4.78%	3.89%	4.17%	2.86%	1.97%	1.41%	0.98%	0.63%
2026/06/27	20.45%	7.11%	6.58%	3.94%	3.47%	2.9%	1.66%	1.07%	1.18%	0.97%
2026/06/28	20.09%	9.14%	4.79%	2.86%	2.93%	3.26%	1.59%	1.22%	1.16%	1.07%
2026/06/29	19.54%	7.74%	5.31%	2.49%	2.68%	2.85%	2.92%	2.3%	1.14%	0.86%
2026/06/30	19.83%	7.77%	5.19%	3.64%	3.29%	2.91%	2.26%	1.58%	1.05%	0.89%

carvana.com
cargurus.com
carmax.com
cars.com
carfax.com
autotrader.com
drivetime.com
echopark.com
truecar.com
autonation.com

Carvana led June with fluctuating spend, peaking mid-month. Cargurus and Carmax saw declines, while Cars.com and Carfax experienced mixed trends. Autotrader and Drivetime showed varied patterns, ending with moderate shares.

Market Exposure

Competitor Count for US Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	8108
2026/06/02	7751
2026/06/03	8391
2026/06/04	8365
2026/06/05	8386
2026/06/06	8360
2026/06/07	8601
2026/06/08	7185
2026/06/09	6879
2026/06/10	6906
2026/06/11	6734
2026/06/12	6665
2026/06/13	6701
2026/06/14	6166
2026/06/15	6486
2026/06/16	6863
2026/06/17	6690
2026/06/18	6699
2026/06/19	6680
2026/06/20	4857
2026/06/21	4783
2026/06/22	4657
2026/06/23	4730
2026/06/24	4660
2026/06/25	4653
2026/06/26	4722
2026/06/27	4662
2026/06/28	4742
2026/06/29	4783
2026/06/30	4465

June began with 8,108 advertisers, peaking at 8,601 on the 7th. A decline followed, reaching 4,465 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
cargurus.com	1.14%
ford.com	0.81%
bmwusa.com	0.72%
toyota.com	0.58%
porsche.com	0.56%
cars.com	-1.21%
carfax.com	-1.47%
autotrader.com	-1.61%
carvana.com	-1.65%
carmax.com	-1.92%

CarGurus.com surged with a 1.14% click share increase, while CarMax.com faced a decline of 1.92%.

Campaign Efficiency

US Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carvana.com	cargurus.com	carmax.com	autotrader.com	cars.com	carfax.com	truecar.com	echopark.com	autonation.com	campingworld.com
2026/06/01	22.03%	10.82%	9.74%	7.9%	5.02%	6.53%	0.95%	0.73%	1.98%	0.9%
2026/06/02	21.75%	11.55%	9.05%	7.59%	4.8%	6.36%	0.82%	0.56%	2.15%	0.97%
2026/06/03	20.19%	10.39%	9.5%	6.94%	6.1%	7.03%	0.82%	0.66%	2.05%	1.06%
2026/06/04	19.39%	11.7%	9.62%	7.98%	4.51%	6.53%	1.02%	0.86%	2.46%	0.9%
2026/06/05	24.81%	10.13%	8.73%	7.83%	4.77%	5.76%	0.97%	0.78%	2.44%	0.87%
2026/06/06	25.52%	10.49%	8.68%	7.25%	4.51%	5.47%	1.18%	0.83%	2.19%	0.88%
2026/06/07	21.75%	11.2%	10.14%	6.55%	4.45%	5.94%	1.14%	0.83%	2.12%	0.83%
2026/06/08	21.69%	11.8%	9.19%	6.91%	4.74%	6.11%	1.5%	1.2%	1.7%	0.45%
2026/06/09	19.7%	10.92%	9.69%	7.02%	6.09%	7.7%	0.91%	0.77%	2.1%	1.19%
2026/06/10	19.94%	11.58%	9.3%	8.07%	4.61%	6.73%	1.41%	0.96%	2.56%	0.92%
2026/06/11	24.71%	10.21%	8.67%	8.03%	5.12%	6%	1.15%	0.91%	2.6%	0.9%
2026/06/12	26.24%	10.58%	8.44%	7.38%	4.79%	5.86%	1.11%	0.88%	2.43%	0.98%
2026/06/13	22.25%	11.42%	9.79%	6.66%	4.44%	6.33%	1.26%	0.95%	2.31%	0.9%
2026/06/14	21.96%	11.72%	9%	7.36%	4.87%	6.65%	1.48%	1.41%	1.75%	0.47%
2026/06/15	20.73%	10.04%	9.25%	7.12%	6.12%	7.67%	1.33%	0.81%	2.1%	1.27%
2026/06/16	23.16%	10.19%	8.95%	7.76%	4.85%	6.26%	1.52%	0.99%	2.51%	0.96%
2026/06/17	23.32%	10.14%	8.58%	7.18%	4.88%	6.72%	1.41%	0.93%	2.15%	0.86%
2026/06/18	24.2%	10%	8.67%	7.05%	4.94%	6.43%	1.44%	0.97%	2.17%	0.87%
2026/06/19	24.34%	10.18%	8.92%	7.25%	4.97%	6.67%	1.13%	1.09%	2.36%	0.87%
2026/06/20	21.78%	12.93%	6.46%	5.2%	4.55%	4.12%	1.72%	1.39%	0.66%	0.43%
2026/06/21	20.34%	12.38%	6.2%	5.06%	4.6%	5.22%	2.01%	1.94%	0.75%	0.42%
2026/06/22	19.6%	11.95%	6.3%	4.82%	5.51%	4.85%	2.81%	1.17%	0.82%	0.35%
2026/06/23	20%	11.6%	6.38%	5.54%	5.18%	4.91%	1.82%	1.27%	0.84%	0.48%
2026/06/24	19.05%	11.46%	6.78%	5.2%	5.3%	4.73%	1.79%	2.16%	1%	0.6%
2026/06/25	21.68%	11.8%	5.52%	4.43%	5.13%	4.94%	2.24%	1.34%	0.75%	0.53%
2026/06/26	23.51%	10.24%	5.73%	4.38%	5.4%	5%	2%	1.16%	0.82%	0.5%
2026/06/27	21.98%	11.7%	7.71%	4.55%	5.35%	4.26%	2.46%	1.09%	1.22%	0.4%
2026/06/28	21.55%	13.16%	5.59%	5.25%	4.21%	3.95%	2.08%	1.11%	1.01%	0.48%
2026/06/29	22.36%	11.39%	6.09%	4.99%	3.57%	3.73%	2.06%	1.69%	1.12%	0.49%
2026/06/30	22.4%	12.69%	6.37%	5.05%	4.68%	4.39%	1.73%	1.28%	0.85%	0.34%

carvana.com
cargurus.com
carmax.com
autotrader.com
cars.com
carfax.com
truecar.com
echopark.com
autonation.com
campingworld.com

Carvana led June with fluctuating impressions, peaking mid-month. Cargurus and Carmax showed steady trends, while Autotrader and Cars.com saw declines. Truecar and Echopark gained momentum, finishing strong. Autonation and Campingworld experienced mixed results.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships - Last month

1
New & Used Car Inventory https://www.autotrader.com
Search for Your Used Vehicle — Find the Best SUVs, Cars & Trucks on Autotrader®. Research, Compare and Buy Now. Shop Our Used...
2
CarGurus Official Site https://www.cargurus.com
CarGurus: Shop, Buy, Sell — Find Great Deals On the Internet. Thousands of Listings Near You! Quickly Filter by Price, Mileage, Trim, Deal Rating and More.
3
Used Cars for Sale | Cars.com | Official Cars.com Site https://www.cars.com
Cars.com - Your One-Stop-Shop for Buying and Selling Cars. 2M+ Vehicles Available! Choose From...
4
Search Used Cars For Sale https://www.carvana.com › used-cars
Buy, Sell, or Trade-in Online — Find The Right Used Car For You. Search By Price, Make, Model, Mileage And More! 100% Online...
5
TrueCar® Official Site - Find New & Used Cars for Sale https://www.truecar.com
Find the perfect car by comparing trims, pictures & reviews for every make & model.

In the competitive landscape of automotive PPC ads, AutoTrader, CarGurus, Cars.com, Carvana, and TrueCar dominate with distinct themes. AutoTrader emphasizes a comprehensive inventory, CarGurus highlights deal filtering, Cars.com offers a vast selection, Carvana promotes online convenience, and TrueCar focuses on detailed comparisons.

Frequently Asked Questions

Why is the US Automotive Dealerships June 2026 Report useful and how should I use it?

Why is the US Automotive Dealerships June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Automotive Dealerships June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Automotive Dealerships June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Dealerships June 2026 Report?

The US Automotive Dealerships June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Dealerships June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Dealerships June 2026 Report for?

The US Automotive Dealerships June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Automotive Dealerships US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Automotive Dealerships brands

Share of Spend for the top 10 US Automotive Dealerships brands

Competitor Count for US Automotive Dealerships

Market Loss & Market Gains for US Automotive Dealerships

US Automotive Dealerships Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Frequently Asked Questions

Why is the US Automotive Dealerships June 2026 Report useful and how should I use it?

Why is the US Automotive Dealerships June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Dealerships June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Dealerships June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

UK Dealerships

AUS Dealerships