Log in Request a Demo

US Automotive Dealerships – PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Automotive Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
avis.com 1.89
cars.com 2.21
edmunds.com 2.34
carfax.com 2.65
autotrader.com 3.17
carmax.com 3.3
cargurus.com 7.9
carvana.com 8.76
kbb.com 11.37
enterprise.com 13.3
others 43.11

Copyright © Adthena. All rights reserved.

Enterprise.com is the market leader for Share of Clicks with 13.3%. Kbb.com takes 2nd place with 11.4%, and carvana.com secures 3rd place with 8.8%. The rest of the advertisers in this category collectively account for 43.1%.

Market Exposure

Share of Spend for the top 10 US Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last month
Date carvana.com enterprise.com cargurus.com carmax.com kbb.com edmunds.com autonation.com carfax.com avis.com autotrader.com
2024/12/01 7.93% 4.44% 4.35% 2.33% 5.66% 1.25% 1.3% 1.67% 1.39% 1.58%
2024/12/02 7.22% 4.19% 3.84% 2.45% 6.44% 1.64% 0.99% 1.67% 2.1% 1.59%
2024/12/03 7.43% 4.57% 4.55% 2.4% 6.38% 1.6% 1.05% 1.76% 1.2% 1.7%
2024/12/04 6.9% 3.39% 4.34% 2.28% 4.87% 1.49% 1.12% 1.83% 1.44% 1.72%
2024/12/05 9.67% 3.55% 4.62% 2.4% 3.89% 1.45% 1.57% 1.76% 1.36% 1.52%
2024/12/06 10.45% 3.6% 5.47% 2.65% 4.29% 1.4% 1.7% 1.92% 1.55% 1.45%
2024/12/07 11.48% 3.84% 4.97% 2.73% 3.34% 1.25% 1.38% 1.66% 1.58% 1.36%
2024/12/08 9.37% 3.77% 4.34% 2.9% 4.02% 1.32% 1.68% 1.47% 1.66% 1.38%
2024/12/09 9.83% 3.89% 5.22% 2.32% 3.38% 1.14% 1.49% 1.55% 1.23% 1.52%
2024/12/10 9.57% 4.37% 4.5% 2.64% 4.94% 1.35% 1.49% 1.72% 1.27% 1.37%
2024/12/11 7.2% 4.33% 3.63% 2.55% 4.63% 1.78% 1.31% 1.37% 2.15% 1.42%
2024/12/12 8.24% 3.29% 4.6% 2.57% 5% 1.46% 1.67% 1.52% 1.45% 1.4%
2024/12/13 7.62% 5.63% 3.86% 2.7% 4.86% 1.33% 1.26% 1.3% 2.05% 1.27%
2024/12/14 7.94% 5.42% 4.51% 2.56% 4.34% 1.31% 1.34% 1.43% 2.69% 1.31%
2024/12/15 7.48% 5.37% 4.89% 2.69% 3.83% 1.01% 1.62% 1.6% 2.11% 1.43%
2024/12/16 8.87% 5.65% 4.52% 2.5% 4.01% 1.06% 1.32% 1.56% 2.04% 1.44%
2024/12/17 8.27% 5.63% 4.41% 2.77% 5.29% 1.67% 1.24% 1.47% 1.92% 1.4%
2024/12/18 9.88% 4.78% 5.01% 2.65% 4.05% 1.67% 1.32% 1.68% 1.45% 1.5%
2024/12/19 10.56% 4.01% 4.99% 2.57% 3.64% 1.8% 1.66% 1.97% 1.14% 1.59%
2024/12/20 10.43% 4.24% 5.06% 2.5% 3.37% 1.36% 1.85% 2.28% 1.55% 1.36%
2024/12/21 12.06% 4.18% 5.15% 2.4% 3.22% 1.06% 1.92% 2.23% 1.5% 1.7%
2024/12/22 9.12% 4.47% 4.8% 2.57% 3.81% 1.36% 1.79% 1.94% 2% 1.44%
2024/12/23 10.35% 4.88% 4.53% 2.7% 4.75% 1.43% 1.4% 1.78% 1.88% 1.38%
2024/12/24 7.95% 5.6% 3.96% 2.97% 5.52% 1.44% 1.62% 1.65% 1.59% 1.41%
2024/12/25 7.17% 4.68% 3.91% 2.39% 3.83% 1.21% 1.49% 1.41% 1.61% 1.32%
2024/12/26 11.33% 6.25% 3.97% 2.54% 3.67% 1.19% 1.37% 1.55% 2.32% 1.33%
2024/12/27 10.53% 4.05% 4.27% 2.46% 5.67% 2.1% 1.1% 1.41% 1.92% 1.45%
2024/12/28 10.41% 4.03% 4.37% 2.55% 4.27% 1.82% 1.17% 1.55% 1.58% 1.48%
2024/12/29 9.42% 4.81% 4.19% 2.5% 3.75% 2.05% 1.14% 1.52% 1.31% 1.53%
2024/12/30 10.47% 4.64% 4.55% 2.42% 3.66% 2.16% 1.13% 1.61% 1.79% 1.15%
2024/12/31 8.85% 5.06% 4.81% 3.92% 2.71% 2.13% 1.77% 1.66% 1.56% 1.17%

Copyright © Adthena. All rights reserved.

Carvana.com led Share of Spend with consistent growth, enterprise.com had steady performance with mid-month peaks, and cargurus.com showed spikes early on but stabilized towards the end.

Market Exposure

Competitor Count for US Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2024/12/01 7116
2024/12/02 7447
2024/12/03 7137
2024/12/04 7826
2024/12/05 7854
2024/12/06 7528
2024/12/07 7350
2024/12/08 7638
2024/12/09 7423
2024/12/10 7351
2024/12/11 8055
2024/12/12 7998
2024/12/13 7167
2024/12/14 7131
2024/12/15 7205
2024/12/16 7106
2024/12/17 7048
2024/12/18 7278
2024/12/19 7889
2024/12/20 8063
2024/12/21 7226
2024/12/22 7345
2024/12/23 7794
2024/12/24 7127
2024/12/25 8064
2024/12/26 7237
2024/12/27 7570
2024/12/28 7543
2024/12/29 7197
2024/12/30 7482
2024/12/31 6836

Copyright © Adthena. All rights reserved.

Last month the number of advertisers in this category fluctuated slightly, peaking at 8,064 but overall decreasing compared to the start of the month.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last month.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
carvana.com 0.92%
enterprise.com 0.49%
edmunds.com 0.44%
carfax.com 0.23%
echopark.com 0.19%
cargurus.com -0.17%
kbb.com -0.21%
campingworld.com -0.25%
carmax.com -0.25%
truecar.com -0.36%

Copyright © Adthena. All rights reserved.

Carvana.com, enterprise.com, and edmunds.com secured 1st, 2nd, and 3rd place gains. Losses were led by truecar.com, campingworld.com, and carmax.com.

Campaign Efficiency

US Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month. 

See more data
Date carvana.com cargurus.com enterprise.com carmax.com carfax.com edmunds.com cars.com autonation.com autotrader.com kbb.com
2024/12/01 12.37% 8.49% 4.12% 2.39% 3.07% 1.37% 2.85% 1.84% 2.77% 3.14%
2024/12/02 11.63% 7.65% 3.93% 2.57% 3% 1.89% 2.14% 1.38% 2.77% 3.96%
2024/12/03 11.82% 9.01% 4.32% 2.56% 3.21% 1.69% 2.25% 1.56% 2.83% 3.71%
2024/12/04 10.7% 8.34% 3.13% 2.55% 3.15% 1.68% 2.46% 1.65% 3.04% 2.88%
2024/12/05 14.36% 8.46% 3.16% 2.55% 2.82% 1.66% 2.08% 2.08% 2.55% 2.17%
2024/12/06 15.8% 9.99% 3.18% 2.94% 3.02% 1.58% 1.64% 2.35% 2.41% 2.46%
2024/12/07 16.54% 9.25% 3.41% 3.03% 2.64% 1.47% 1.92% 1.94% 2.35% 2.29%
2024/12/08 14.26% 8.47% 3.5% 3.2% 2.59% 1.49% 1.51% 2.37% 2.38% 2.51%
2024/12/09 14.6% 9.67% 3.31% 2.47% 2.7% 1.28% 2.49% 1.85% 2.55% 1.88%
2024/12/10 14.83% 8.49% 3.91% 2.96% 2.66% 1.52% 2.57% 2.03% 2.28% 2.86%
2024/12/11 12.14% 7.16% 4.1% 2.95% 2.35% 2.16% 2.74% 1.83% 2.41% 3.05%
2024/12/12 13% 8.56% 2.91% 2.92% 2.65% 1.67% 2.9% 2.37% 2.44% 2.87%
2024/12/13 13.43% 7.93% 4.85% 2.89% 2.45% 1.45% 1.93% 1.92% 2.25% 2.7%
2024/12/14 13.29% 8.95% 4.61% 2.65% 2.69% 1.52% 1.82% 1.97% 2.26% 2.38%
2024/12/15 12.63% 9.46% 4.5% 2.82% 2.97% 1.31% 2.09% 2.3% 2.49% 2.34%
2024/12/16 13.88% 8.84% 4.65% 2.45% 2.73% 1.17% 2.6% 1.81% 2.4% 2.13%
2024/12/17 14.14% 8.88% 4.93% 2.94% 2.69% 1.96% 2.73% 1.92% 2.46% 3.1%
2024/12/18 15.09% 9.03% 3.76% 2.7% 2.76% 2.05% 2.9% 1.74% 2.43% 2.27%
2024/12/19 15.09% 8.97% 3.38% 2.86% 3.07% 2.17% 1.3% 2.23% 2.59% 2.32%
2024/12/20 15.33% 9.08% 3.32% 2.7% 3.48% 1.38% 1.78% 2.26% 2.22% 1.9%
2024/12/21 17.5% 9.31% 3.22% 2.35% 3.57% 1.14% 2.67% 2.45% 2.61% 1.67%
2024/12/22 14.23% 9.11% 3.48% 2.6% 3.23% 1.57% 2.3% 2.47% 2.44% 2.16%
2024/12/23 15.56% 8.2% 3.97% 2.75% 3.02% 1.74% 2.03% 1.83% 2.27% 2.89%
2024/12/24 13.34% 7.87% 4.63% 2.85% 2.89% 1.72% 1.59% 2.25% 2.43% 3.23%
2024/12/25 11.21% 7.66% 4.01% 2.47% 2.52% 1.56% 1.36% 2.11% 2.14% 2.46%
2024/12/26 16.57% 7.79% 5.1% 2.41% 2.5% 1.38% 2.21% 1.92% 2.25% 2.29%
2024/12/27 15.84% 7.91% 3.49% 2.59% 2.43% 2.45% 2.32% 1.57% 2.43% 3.74%
2024/12/28 15.76% 7.98% 3.32% 2.84% 2.67% 2.2% 2.78% 1.57% 2.41% 2.8%
2024/12/29 15% 8.17% 3.87% 2.5% 2.63% 2.1% 2.76% 1.63% 2.61% 2.01%
2024/12/30 16.02% 8.52% 3.87% 2.6% 2.74% 2.68% 2.41% 1.47% 1.84% 2.61%
2024/12/31 12.61% 9.26% 3.9% 3.41% 3.01% 2.72% 2.42% 2.29% 1.8% 1.78%

Copyright © Adthena. All rights reserved.

Carvana.com led, peaking mid-month. Cargurus.com dipped at month’s end, while enterprise.com fluctuated but remained consistent.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Cargurus.com® Official Site - Largest Online Inventory https://www.cargurus.com

    Best Prices From Local Dealers. Shop for Great Deals On Cars Today! Don't Wait.

  2. 2
    What's Your Car's Value? https://www.carmax.com

    Confirm Your Car's Value — Say Goodbye To Your Ride And Hello To Dough – With An Instant Online Offer From CarMax®.

  3. 3
    Kelley Blue Book Value | Carvana® Value Tracker https://www.carvana.com

    Track your car's value with Carvana® Value Tracker. Get automatic, personal updates on...

  4. 4
    Enterprise Rent-A-Car® | Reserve a Car with Enterprise® https://www.enterprise.com

    Reserve a car directly with Enterprise® today to save time & money on your trip. Book now! Easy...

  5. 5
    Official Kelley Blue Book Site https://www.kbb.com

    Find Your Car's Value — Buy, Sell or Trade-In Your Vehicle All On kbb.com. Get What's Right For You In 2023. kbb.com Knows What You Need. From Values To Auto Repair Pricing, We've Got It All.

Copyright © Adthena. All rights reserved.

Ad Copy themes focus on car values with phrases like “Best Prices,” “Car Value Tracker,” and “Instant Offer.” Many emphasize quick services like “Reserve a car” and “Save Time & Money.”

Frequently Asked Questions

Customer Success Stories

Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Volkswagen achieves a 13% increase in brand conversions

Volkswagen partnered with its agency, PHD, and Adthena to monitor competitors and protect its leadership position. As they expanded their vehicle offering, the company wanted to expand coverage by reallocating budget from brand to generic terms.

However, the automaker was losing customers at the bottom of the funnel - customers with the highest likelihood to convert. What happened next could have been a disaster if Volkswagen’s agency hadn’t been using Adthena’s market intelligence to inform their strategies.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.