AUS Automotive Dealerships - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.2600668982
	82.7399331018

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	52%
Navigational	0%
Seasonal	0%
Local	2%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
carsales.com.au	34.3
drive.com.au	9.05
cars24.com.au	9.01
autotrader.com.au	6.11
bmw.com	5.01
carsguide.com.au	4.45
toyota.com.au	3.56
westsideauto.com.au	1.81
trucksales.com.au	1.73
mazda.com.au	1.62
others	23.35

carsales.com.au - 34.3%
drive.com.au - 9.05%
cars24.com.au - 9.01%
autotrader.com.au - 6.11%
bmw.com - 5.01%
carsguide.com.au - 4.45%
toyota.com.au - 3.56%
westsideauto.com.au - 1.81%
trucksales.com.au - 1.73%
mazda.com.au - 1.62%
others - 23.35%

In the automotive PPC landscape, carsales.com.au leads with 34.3% click share, followed by drive.com.au at 9.05%. ‘Others’ collectively hold 23.35%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	carsales.com.au	cars24.com.au	drive.com.au	carma.com.au	autotrader.com.au	carsguide.com.au	bmw.com	toyota.com.au	mazda.com.au	cherymotor.com.au
2026/01/01	17.83%	11.1%	15.78%	2.66%	4.15%	5.22%	2.39%	2.62%	4.48%	4.54%
2026/01/02	15.38%	11.15%	14.41%	2.81%	4.04%	4.76%	3.64%	2.47%	4.01%	3.05%
2026/01/03	18.26%	14.15%	17.9%	2.58%	3.29%	4.22%	2.45%	4.72%	2.66%	2.21%
2026/01/04	19.8%	12.38%	12.44%	1.78%	4.32%	5.93%	2.77%	3.06%	3.18%	2.42%
2026/01/05	18.09%	13.51%	14.08%	1.83%	3.94%	3.36%	3.6%	2.71%	4.41%	2.13%
2026/01/06	14.78%	11.32%	14.84%	2.37%	5.13%	5.7%	3.21%	2.55%	2.83%	4.85%
2026/01/07	14.7%	15.4%	14.66%	3.18%	3.47%	2.94%	4.8%	2.7%	6.37%	2.25%
2026/01/08	16.61%	11.53%	13.6%	2%	5.24%	9.23%	3.23%	2.93%	2.47%	1.95%
2026/01/09	21.8%	16.15%	12.09%	1.11%	3.85%	5.65%	3.63%	2.84%	2.12%	1.92%
2026/01/10	16.97%	15.27%	12.32%	1.64%	4.08%	10.11%	2.91%	1.89%	3.18%	1.68%
2026/01/11	21.48%	13.54%	12.23%	2.13%	3.71%	3.32%	3.06%	2.48%	2.18%	1.56%
2026/01/12	17.41%	17.32%	12.17%	1.97%	3.25%	5.49%	3.4%	2.75%	2.55%	2.36%
2026/01/13	18.6%	9.68%	9.56%	1.89%	3.84%	9.9%	4.2%	2.9%	2.48%	2.89%
2026/01/14	21.82%	13.04%	9.88%	2.52%	2.2%	4.32%	3.08%	3.45%	3.97%	2.53%
2026/01/15	18.94%	17.7%	10.61%	2.18%	2.92%	6.5%	3.4%	2.95%	1.87%	2.33%
2026/01/16	21.8%	16.09%	12.02%	1.11%	3.84%	5.66%	3.64%	2.84%	2.13%	1.92%
2026/01/17	16.61%	14.98%	13.35%	1.13%	5.15%	5.04%	4.13%	2.72%	2.2%	2.75%
2026/01/18	20.24%	15.43%	10.2%	2.11%	2.84%	7.57%	3.13%	2.88%	2.12%	2.16%
2026/01/19	20.23%	15.71%	8.82%	2.22%	3.22%	4.05%	4.08%	2.57%	1.89%	1.94%
2026/01/20	20.31%	18.44%	14.86%	2.04%	3.59%	4.29%	2.46%	2.59%	2.1%	1.59%
2026/01/21	20.32%	15.23%	12.73%	1.24%	4.64%	2.97%	2.77%	2.79%	3.29%	2.35%
2026/01/22	21.82%	14.1%	13.63%	1.09%	3.25%	4.42%	4.33%	3.23%	1.88%	2.64%
2026/01/23	18.57%	15.99%	9.76%	0.89%	4.45%	2.89%	3.45%	2.89%	1.94%	4.47%
2026/01/24	18.63%	16.25%	11.01%	1.78%	4.12%	8.02%	4.31%	2.78%	2.11%	2.03%
2026/01/25	21.62%	18.09%	9.68%	1.13%	4.85%	3.19%	4.11%	2.94%	2.08%	1.76%
2026/01/26	22.92%	8.82%	8.76%	1.16%	4.1%	6.52%	3.16%	2.84%	1.81%	2.05%
2026/01/27	20.07%	17.52%	11.56%	2.15%	5.49%	7.23%	2.78%	2.35%	1.55%	1.54%
2026/01/28	19.88%	15.04%	9.88%	3.16%	5.65%	3.23%	3.67%	2.31%	1.95%	2.89%
2026/01/29	19.82%	15.49%	8.65%	1.92%	6.07%	3.97%	4.71%	3.27%	1.61%	2.63%
2026/01/30	21%	15.17%	8.4%	4.07%	4.86%	4.77%	4.08%	3.2%	2.06%	3%
2026/01/31	21.72%	13.16%	12.12%	6.8%	6.29%	4.59%	2.72%	2.51%	1.62%	1.22%

carsales.com.au
cars24.com.au
drive.com.au
carma.com.au
autotrader.com.au
carsguide.com.au
bmw.com
toyota.com.au
mazda.com.au
cherymotor.com.au

In January 2026, carsales.com.au led with fluctuating spend shares, peaking at 22.92% on the 26th. Cars24.com.au saw a notable dip to 8.82% on the 26th. Drive.com.au’s share varied, ending at 12.12%. Carma.com.au’s share rose, finishing at 6.8%. Autotrader.com.au and carsguide.com.au showed steady increases, closing at 6.29% and 4.59%, respectively. BMW.com and toyota.com.au maintained moderate shares, while mazda.com.au and cherymotor.com.au experienced declines, ending at 1.62% and 1.22%.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	399
2026/01/02	381
2026/01/03	393
2026/01/04	387
2026/01/05	401
2026/01/06	413
2026/01/07	397
2026/01/08	414
2026/01/09	381
2026/01/10	399
2026/01/11	394
2026/01/12	385
2026/01/13	392
2026/01/14	410
2026/01/15	396
2026/01/16	381
2026/01/17	382
2026/01/18	386
2026/01/19	392
2026/01/20	380
2026/01/21	399
2026/01/22	383
2026/01/23	371
2026/01/24	378
2026/01/25	395
2026/01/26	417
2026/01/27	421
2026/01/28	398
2026/01/29	374
2026/01/30	383
2026/01/31	383

January saw fluctuating advertiser numbers, peaking at 421 on the 27th. The month concluded with 383 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
carsales.com.au	2.89%
cars24.com	0.67%
autotrader.com.au	0.65%
sydneycitytoyota.dealer.toyota.com.au	0.44%
carma.com.au	0.31%
toyota.com.au	-0.27%
mazda.com.au	-0.71%
carsguide.com.au	-0.81%
bmw.com	-1.08%
drive.com.au	-1.32%

Carsales.com.au surged with a 2.89% click share increase, while drive.com.au dropped by 1.32%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	carsales.com.au	drive.com.au	cars24.com.au	carma.com.au	autotrader.com.au	carsguide.com.au	toyota.com.au	bmw.com	mazda.com.au	cherymotor.com.au
2026/01/01	16.42%	16.8%	11.41%	3.22%	6.08%	7.92%	2.72%	1.61%	3.82%	3.86%
2026/01/02	15.11%	17.6%	12.2%	3.65%	5.36%	6.19%	2.67%	1.98%	3.48%	2.45%
2026/01/03	17.92%	21.75%	15.79%	3.39%	4.55%	5.98%	4.39%	1.3%	1.9%	1.49%
2026/01/04	19.27%	15.15%	13.38%	2.13%	5.9%	7.79%	3.03%	1.47%	2.21%	1.53%
2026/01/05	17.68%	17.32%	14.14%	2.11%	5.43%	4.96%	2.89%	2.02%	3.49%	1.53%
2026/01/06	14.94%	18.21%	11.97%	2.33%	6.63%	7.38%	2.63%	1.76%	1.91%	4%
2026/01/07	15.64%	17.72%	16.41%	4.6%	5.35%	4.5%	2.65%	2.61%	5.96%	1.75%
2026/01/08	16.72%	16.79%	12.47%	2.52%	7.31%	11.33%	2.79%	1.73%	1.55%	1.13%
2026/01/09	23%	14.34%	17.56%	1.39%	4.94%	7.51%	3.2%	2.02%	1.36%	1.39%
2026/01/10	17.08%	15.98%	16.76%	1.57%	5%	11.81%	1.92%	1.59%	2.68%	1.06%
2026/01/11	21.08%	16.11%	15.12%	2.3%	5.33%	5.05%	2.73%	1.69%	1.32%	1.01%
2026/01/12	18.04%	15.18%	18.88%	1.96%	4.63%	7.45%	2.91%	1.82%	1.82%	1.46%
2026/01/13	18.59%	12.43%	10.97%	1.86%	5.61%	11.99%	3.19%	2.35%	1.71%	1.8%
2026/01/14	21.62%	12.84%	15.44%	3.28%	3.38%	6.17%	3.47%	1.63%	3.76%	1.98%
2026/01/15	19.62%	13.23%	19.52%	2.81%	4.1%	7.89%	3.12%	1.87%	1.33%	1.88%
2026/01/16	23.03%	14.26%	17.54%	1.39%	4.95%	7.55%	3.2%	2.04%	1.37%	1.39%
2026/01/17	17.29%	17%	16.82%	1.48%	6.25%	6.96%	2.83%	2.62%	1.45%	2.11%
2026/01/18	20.28%	13.25%	17.63%	2.56%	4.3%	9.38%	2.94%	1.74%	1.45%	1.75%
2026/01/19	19.63%	12.29%	17.51%	2.82%	4.49%	5.77%	2.53%	2.31%	1.22%	1.51%
2026/01/20	20.15%	17.87%	20.06%	2.58%	5.45%	5.81%	2.33%	1.38%	1.33%	1.14%
2026/01/21	19.89%	15.68%	16.65%	1.86%	6.84%	4.32%	2.97%	1.55%	2.79%	1.68%
2026/01/22	21.86%	17.28%	15.89%	1.59%	4.73%	5.45%	3.34%	2.04%	1.17%	1.81%
2026/01/23	20.4%	12.37%	17.45%	1.27%	6.23%	3.9%	3.2%	1.91%	1.08%	3.75%
2026/01/24	18.37%	14.04%	17.72%	2.12%	6.33%	9.39%	2.83%	2.08%	1.23%	1.42%
2026/01/25	21.27%	12.16%	19.87%	1.47%	6.62%	4.55%	2.7%	2.02%	1.2%	1.16%
2026/01/26	22.75%	11.04%	9.72%	1.16%	5.91%	8.74%	2.59%	1.51%	1.11%	1.46%
2026/01/27	19.12%	14.4%	19.3%	2.53%	7.5%	8.59%	2.05%	1.32%	0.9%	1.09%
2026/01/28	19.55%	12.38%	16.42%	4.49%	7.85%	4.59%	2.13%	1.72%	1.13%	2.44%
2026/01/29	20.04%	11.72%	17.52%	2.21%	8.18%	6.23%	3.09%	2.25%	0.96%	2.11%
2026/01/30	21.31%	11.83%	15.65%	5.17%	6.47%	6.46%	3.05%	2%	1.22%	2.41%
2026/01/31	19.33%	14.69%	12.88%	9.39%	7.63%	5.01%	1.96%	1.29%	0.86%	0.73%

carsales.com.au
drive.com.au
cars24.com.au
carma.com.au
autotrader.com.au
carsguide.com.au
toyota.com.au
bmw.com
mazda.com.au
cherymotor.com.au

In January 2026, carsales.com.au led with fluctuating impressions, peaking at 23.03%. Drive.com.au saw a decline, ending at 14.69%. Cars24.com.au showed volatility, closing at 12.88%. Carma.com.au rose significantly, finishing at 9.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month

1
The BMW Plate Runout Event | Must End February 28th https://www.bmw.com
The BMW Plate Runout Event, Enjoy Offers Across Selected Demo Models. *T&C's Apply. It's Time To...
2
Quality Used Cars in Stock https://www.cars24.com.au
7-Day Free Return Policy — Browse & inspect over 100+ used cars online. 7 day test own with 100% money back guarantee
3
carsales.com.au https://www.carsales.com.au
Australia’s go-to for cars — Search and enquire on new & used cars on carsales today! Australia's go-to for cars. Enquire for...
4
Buy Cars on Australia's #1 Independent Car Sales Marketplace - Drive https://www.drive.com.au
Drive Marketplace is Australia's leading car sales platform offering new, demo and used cars from vetted, handpicked dealers. Start your next car search today
5
Mazda 2025 Plate Clearance - Incredible Driveaway Deals https://www.mazda.com.au
Mazda's 2025 Plate Clearance is on now. Great driveaway deals across select 2025 models. Don't miss great driveaway prices on selected 2025...

In the competitive automotive landscape, BMW’s urgency-driven “Plate Runout Event” and Mazda’s “2025 Plate Clearance” highlight time-sensitive offers. Cars24 and Drive emphasize trust with return policies and vetted dealers, while Carsales.com.au remains Australia’s go-to for comprehensive car searches.

Frequently Asked Questions

Why is the AUS Automotive Dealerships January 2026 Report useful and how should I use it?

Why is the AUS Automotive Dealerships January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Dealerships January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Dealerships January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Dealerships January 2026 Report?

The AUS Automotive Dealerships January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Dealerships January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Dealerships January 2026 Report for?

The AUS Automotive Dealerships January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Dealerships - PPC Market Share Analysis January 2026