Why is the AUS Automotive Dealerships July 2026 Report useful and how should I use it?

Why is the AUS Automotive Dealerships July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Automotive Dealerships July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Automotive Dealerships July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Automotive Dealerships July 2026 Report?

The AUS Automotive Dealerships July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Dealerships July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Automotive Dealerships July 2026 Report for?

The AUS Automotive Dealerships July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Automotive Dealerships - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.5286772301
	80.4713227699

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	44%
Navigational	2%
Seasonal	0%
Local	4%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
carsales.com.au	31.54
autotrader.com.au	8.88
carsguide.com.au	8.36
toyota.com.au	6.64
drive.com.au	6.55
cars24.com.au	6.07
carma.com.au	3.4
carcity.com.au	1.49
westsideauto.com.au	1.31
pickles.com.au	1.26
others	24.5

carsales.com.au - 31.54%
autotrader.com.au - 8.88%
carsguide.com.au - 8.36%
toyota.com.au - 6.64%
drive.com.au - 6.55%
cars24.com.au - 6.07%
carma.com.au - 3.4%
carcity.com.au - 1.49%
westsideauto.com.au - 1.31%
pickles.com.au - 1.26%
others - 24.5%

In the automotive PPC landscape, carsales.com.au leads with 31.54% click share, followed by autotrader.com.au at 8.88%. Others collectively hold 24.50%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	carsales.com.au	carsguide.com.au	drive.com.au	toyota.com.au	cars24.com.au	autotrader.com.au	carma.com.au	subaru.com.au	mazda.com.au	mgmotor.com.au
2026/07/01	13.73%	11.75%	5.75%	4.59%	13.77%	6.38%	5.26%	2.23%	3.34%	3.78%
2026/07/02	10.94%	10.29%	14.26%	7.23%	10.92%	7.2%	3.74%	1.69%	2.26%	1.87%
2026/07/03	12.31%	7.54%	10.52%	6.43%	10.89%	8.7%	4.03%	1.93%	1.61%	2.6%
2026/07/04	13.22%	7.73%	9.81%	7.4%	12.34%	9.08%	4.31%	1.72%	2.25%	2.01%
2026/07/05	14.25%	6.87%	9.41%	6.48%	13.36%	8.14%	5%	1.87%	1.51%	1.98%
2026/07/06	15.37%	8.31%	7.31%	7.77%	14.36%	6.72%	3.85%	1.74%	1.69%	2%
2026/07/07	15.89%	6.73%	8.93%	7.26%	12.4%	7.18%	3.66%	1.48%	1.22%	2.07%
2026/07/08	17.41%	7.9%	8.54%	6.51%	10.09%	10.06%	2.65%	1.47%	1.19%	2.33%
2026/07/09	19.38%	8.36%	7.57%	8.53%	11.16%	6.83%	4.93%	1.09%	0.71%	4.66%
2026/07/10	19.4%	11.39%	8.61%	5.48%	9.83%	6.78%	4.96%	1.32%	0.96%	2.16%
2026/07/11	16.53%	9.74%	9.51%	8.01%	12.92%	5.37%	4.35%	1.66%	1.09%	2.63%
2026/07/12	27.27%	9.45%	14.25%	4.51%	9.87%	3.98%	3.93%	1.54%	0.73%	2.31%
2026/07/13	16.37%	8.98%	8.62%	11.56%	8.9%	6.45%	9.4%	1.43%	1.74%	0.9%
2026/07/14	13.15%	9.31%	13.46%	8.11%	7.27%	6.65%	10.35%	2.31%	2.26%	0.82%
2026/07/15	13.15%	12.02%	11.06%	8.07%	9.61%	7.74%	5.62%	2.71%	1.13%	0.97%
2026/07/16	15.28%	9.75%	8.61%	6.78%	9.07%	9.03%	7.22%	1.86%	1.13%	0.73%
2026/07/17	33.31%	7.47%	11%	5.83%	7.14%	5.19%	3.73%	1.16%	1.52%	0.51%
2026/07/18	37.56%	4.07%	9.18%	4.83%	6.56%	2.93%	6.31%	1.52%	1.52%	0.69%
2026/07/19	21.15%	11.96%	4.45%	7.38%	9.78%	5.63%	4.01%	1.08%	1.05%	4.53%
2026/07/20	14.37%	12.14%	6.79%	8.09%	11.75%	3.75%	5.65%	2.27%	4.57%	2.54%
2026/07/21	12.81%	9.16%	13.16%	7.95%	7.09%	6.48%	10.12%	2.28%	2.25%	0.81%
2026/07/22	18.5%	12.2%	5.43%	8.12%	9.02%	4.45%	5.08%	1.64%	1.52%	0.98%
2026/07/23	16.66%	8.55%	9.14%	8.21%	10.05%	7.26%	9.37%	1.42%	0.9%	1.18%
2026/07/24	23.68%	6.3%	8.93%	8.96%	9.32%	5.9%	3.93%	1.22%	1.57%	2.18%
2026/07/25	14.23%	5.18%	11.05%	9.25%	8.99%	6.06%	6.89%	2.1%	1.82%	2.2%
2026/07/26	14.83%	9.19%	10.92%	9.56%	8.21%	5.35%	6.22%	1.62%	1.22%	0.82%
2026/07/27	17.55%	8.82%	6.8%	6.42%	14.43%	6.14%	4.67%	2.36%	2.43%	1.22%
2026/07/28	15.67%	8.39%	11.46%	7.19%	11.83%	3.5%	5.07%	3.18%	2.63%	1.02%
2026/07/29	25.15%	5.84%	8.71%	9.06%	7.05%	3.85%	4.89%	2.74%	2.46%	2.48%
2026/07/30	18.48%	8.16%	13.18%	6.67%	7.76%	4.7%	5.26%	2.62%	1.88%	1.54%
2026/07/31	18.02%	9.98%	9.47%	8.79%	6.53%	6.33%	4.47%	2.87%	2.86%	1.15%

carsales.com.au
carsguide.com.au
drive.com.au
toyota.com.au
cars24.com.au
autotrader.com.au
carma.com.au
subaru.com.au
mazda.com.au
mgmotor.com.au

In July 2026, carsales.com.au led with fluctuating peaks, notably on the 17th and 18th. Carsguide.com.au and drive.com.au showed varied trends, while toyota.com.au maintained steady growth. The month concluded with carsales.com.au dominating the spend share.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	330
2026/07/02	361
2026/07/03	380
2026/07/04	361
2026/07/05	382
2026/07/06	365
2026/07/07	337
2026/07/08	327
2026/07/09	308
2026/07/10	312
2026/07/11	331
2026/07/12	336
2026/07/13	325
2026/07/14	331
2026/07/15	339
2026/07/16	310
2026/07/17	289
2026/07/18	304
2026/07/19	305
2026/07/20	293
2026/07/21	331
2026/07/22	358
2026/07/23	350
2026/07/24	356
2026/07/25	350
2026/07/26	383
2026/07/27	362
2026/07/28	349
2026/07/29	306
2026/07/30	340
2026/07/31	326

July saw fluctuating advertiser numbers, peaking at 383 on the 26th. The month concluded with a slight dip to 326.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
carsales.com.au	1.6%
carma.com.au	0.51%
suncorp.com.au	0.41%
mazda.com.au	0.39%
honda.com.au	0.32%
audi.com.au	-0.23%
cmitoyota.com.au	-0.3%
cars24.com.au	-0.65%
carsguide.com.au	-0.69%
autotrader.com.au	-1.92%

Carsales.com.au surged with a 1.60% click share increase, while autotrader.com.au faced a significant drop of 1.92%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carsales.com.au	drive.com.au	carsguide.com.au	autotrader.com.au	toyota.com.au	cars24.com.au	carma.com.au	mazda.com.au	subaru.com.au	mgmotor.com.au
2026/07/01	15.21%	6.59%	14.16%	7.3%	5.33%	13.2%	5.44%	2.88%	2%	2.52%
2026/07/02	12.15%	11.68%	10.54%	8.47%	6.97%	11.24%	3.86%	1.93%	1.33%	1.47%
2026/07/03	12.95%	9.56%	8.87%	10.1%	5.66%	11.48%	4.58%	1.25%	1.72%	1.71%
2026/07/04	14.82%	8.65%	8.24%	10.58%	6.34%	12.75%	4.25%	1.92%	1.61%	1.4%
2026/07/05	15.65%	9.74%	7.61%	9%	5.47%	12.35%	5.47%	1.07%	1.55%	1.35%
2026/07/06	16.85%	7.1%	9.38%	8.13%	7.24%	15.07%	3.81%	1.1%	1.26%	1.78%
2026/07/07	17.65%	8.13%	7.52%	8.1%	6.98%	12.13%	3.51%	0.87%	1.27%	1.77%
2026/07/08	19.02%	7.64%	9.09%	11.47%	5.59%	11.06%	2.79%	0.91%	1.25%	1.52%
2026/07/09	20.31%	8.36%	9.66%	7.94%	8.82%	11.61%	4.91%	0.42%	1%	3.16%
2026/07/10	20.09%	8.33%	11.74%	7.87%	4.84%	10.24%	6.14%	0.7%	1.02%	1.76%
2026/07/11	15.01%	10.7%	8.64%	5.09%	7.82%	10.73%	4.17%	0.52%	1.43%	4%
2026/07/12	26.07%	13.1%	9.47%	5.29%	4.96%	10.57%	4.69%	0.55%	1.45%	1.55%
2026/07/13	16.2%	13.27%	7.8%	8.16%	10.96%	8.38%	7%	2.02%	1.17%	0.57%
2026/07/14	13.51%	16.14%	8.55%	8.56%	7.24%	6.2%	7.9%	2.53%	1.86%	0.47%
2026/07/15	14.92%	8.84%	12.27%	9.25%	7.67%	9.88%	5.18%	0.83%	2.26%	0.83%
2026/07/16	18.58%	8.68%	9.64%	10.79%	5.77%	8.32%	7.12%	0.81%	1.5%	0.54%
2026/07/17	31.13%	11.62%	7.3%	6.9%	5.17%	7.59%	3.98%	2.35%	1.18%	0.32%
2026/07/18	35.58%	8.51%	4.82%	4.02%	4.53%	6.97%	8.83%	1.35%	0.93%	0.65%
2026/07/19	22.09%	4.87%	12.12%	7.36%	7.52%	11.18%	3.8%	0.72%	0.84%	3.29%
2026/07/20	15.63%	5.56%	9.21%	4.04%	7.56%	11.1%	5.9%	6.15%	1.76%	3.84%
2026/07/21	13.51%	16.14%	8.55%	8.56%	7.24%	6.2%	7.9%	2.53%	1.86%	0.47%
2026/07/22	18.65%	7.83%	9.71%	5.17%	6.49%	8.68%	5.37%	2%	1.54%	0.81%
2026/07/23	18.01%	8.77%	8.68%	8.46%	7.73%	11.13%	7.93%	0.74%	1.41%	0.96%
2026/07/24	23.48%	10.63%	6.86%	7.09%	8.48%	9.35%	3.97%	2.27%	1.3%	1.5%
2026/07/25	16.06%	13.49%	6.03%	8.09%	8.27%	9.41%	7.42%	1.49%	1.5%	1.57%
2026/07/26	15.76%	10.96%	8.36%	6.41%	9.74%	8.06%	5.88%	0.96%	1.35%	0.75%
2026/07/27	19.1%	8.24%	8.47%	6.65%	5.5%	14.74%	4.29%	3.08%	2.14%	0.92%
2026/07/28	17.14%	11.14%	7.95%	4.31%	6.95%	12.78%	6.29%	2.24%	2.01%	0.68%
2026/07/29	27.29%	8.96%	6.75%	5.07%	8.17%	7.52%	5.39%	2.11%	1.6%	1.43%
2026/07/30	20.23%	13.74%	8.83%	5.79%	5.92%	7.31%	4.96%	1.51%	2%	0.94%
2026/07/31	20%	10.07%	9.3%	8.27%	7.89%	6.21%	4.82%	3.03%	2.03%	0.76%

carsales.com.au
drive.com.au
carsguide.com.au
autotrader.com.au
toyota.com.au
cars24.com.au
carma.com.au
mazda.com.au
subaru.com.au
mgmotor.com.au

In July 2026, carsales.com.au led with fluctuating impressions, peaking mid-month. Drive.com.au and carsguide.com.au showed varied trends, while autotrader.com.au and toyota.com.au maintained moderate shares. The month concluded with carsales.com.au dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month

1
Quality Used Cars in Stock - Pre-Owned Cars – Test Today https://www.cars24.com.au › used-car-dealer › sydney
Browse thousands of used cars across Australia. Buy online with home delivery.
2
carsales.com.au https://www.carsales.com.au
Car Search Made Easy — Search and enquire on new & used cars on carsales today! Australia's go-to for cars. Enquire for new ...
3
New & Used Cars for Sale https://www.drive.com.au
Cars for Sale in Australia — New & used cars for sale in Australia. Enquire online today.
4
Mazda SUV Range | Book A Test Drive Now | Enjoy 5 Years Warranty* https://www.mazda.com.au › suv_range
Flexible 5, 6 or 7-Seats. Explore Mazda's Sophisticated, Versatile & Powerful Large SUVs. Enjoy Heated Seats, Skyactiv Engine, 360° View Monitor, Blind Spot Monitoring & Much More. Sporty & Responsive. Outstanding Fuel Economy.
5
Win a $250 fuel voucher | Your next tank could be on us https://www.suncorp.com.au › fuel › competition
Your next tank of fuel could be on Suncorp. Find out how you could score $250 of fuel!

In the competitive landscape of automotive PPC ads, Cars24 and Carsales captivate with vast selections and ease of purchase. Drive.com.au emphasizes accessibility, while Mazda highlights luxury and innovation. Suncorp entices with a fuel voucher, adding a unique twist to the automotive narrative.

Frequently Asked Questions

Why is the AUS Automotive Dealerships July 2026 Report useful and how should I use it?

Why is the AUS Automotive Dealerships July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Dealerships July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Dealerships July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Dealerships July 2026 Report?

The AUS Automotive Dealerships July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Dealerships July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Dealerships July 2026 Report for?

The AUS Automotive Dealerships July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Dealerships - PPC Market Share Analysis July 2026