AUS Automotive Dealerships - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – AUS

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.3898188061
89.6101811939
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 49%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 34.58
cars24.com.au 9.04
drive.com.au 9
autotrader.com.au 5.92
carsguide.com.au 4.78
toyota.com.au 4.14
trucksales.com.au 2.37
mazda.com.au 1.86
carcity.com.au 1.79
carma.com.au 1.5
others 25.02
  • carsales.com.au - 34.58%
  • cars24.com.au - 9.04%
  • drive.com.au - 9%
  • autotrader.com.au - 5.92%
  • carsguide.com.au - 4.78%
  • toyota.com.au - 4.14%
  • trucksales.com.au - 2.37%
  • mazda.com.au - 1.86%
  • carcity.com.au - 1.79%
  • carma.com.au - 1.5%
  • others - 25.02%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Carsales.com.au dominates with 34.58% click share, while ‘others’ collectively hold 25.02%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carsales.com.au drive.com.au cars24.com.au carsguide.com.au cherymotor.com.au mazda.com.au autotrader.com.au honda.com.au carma.com.au toyota.com.au
2026/03/01 27.59% 8.88% 16.78% 5.16% 2.17% 3.08% 3.27% 1.9% 1.08% 3.34%
2026/03/02 23.68% 12.01% 12.44% 6.64% 2.34% 2.2% 4.74% 1.43% 1.24% 3.5%
2026/03/03 20.8% 8.67% 18.42% 6.55% 1.83% 2.44% 5.82% 1.25% 2.72% 2.59%
2026/03/04 21.34% 10.79% 15.01% 4.11% 2.6% 2.44% 6.9% 1.22% 2.47% 3.05%
2026/03/05 22.47% 10.11% 15.77% 3.48% 1.85% 2.29% 4.2% 2.08% 1.95% 3.22%
2026/03/06 25.44% 7.94% 11.21% 5.05% 2% 3.46% 4.47% 1.95% 1.46% 3.41%
2026/03/07 23.81% 11.52% 10.55% 4.24% 2.19% 2.61% 5.06% 1.16% 1.76% 3.99%
2026/03/08 18.74% 10.74% 13.54% 5.47% 2.22% 3.66% 4.76% 1.54% 1.6% 3.87%
2026/03/09 25.87% 10.38% 9.32% 5.93% 2.02% 2.51% 3.95% 1.51% 1.49% 3.62%
2026/03/10 26.78% 7.21% 11.63% 3.5% 2.14% 2.91% 4.34% 1.51% 1.35% 3.38%
2026/03/11 18.27% 10.42% 16.33% 3.78% 2.2% 2.99% 5.61% 1.95% 2.17% 3%
2026/03/12 17.12% 10.51% 11.8% 4.82% 2.87% 2.89% 6.57% 2.14% 2.64% 3.1%
2026/03/13 22.19% 15.4% 9.13% 7.16% 1.85% 3.94% 5.26% 1.67% 2.04% 1.88%
2026/03/14 18.65% 14.94% 11.35% 5.97% 1.43% 4.09% 5.27% 1.66% 2.21% 2.61%
2026/03/15 19.2% 11.39% 15.23% 3.25% 1.33% 3.37% 4.25% 1.54% 2.01% 3.08%
2026/03/16 19.7% 11.89% 13.22% 7.45% 2.44% 2.78% 5.48% 1.77% 1.89% 2.84%
2026/03/17 21.93% 9.56% 14.21% 4.03% 2.61% 2.95% 5.83% 1.89% 3.79% 3.45%
2026/03/18 27.97% 10.14% 12.22% 6.55% 1.95% 2.72% 2.75% 1.77% 1.82% 2.98%
2026/03/19 17.51% 11.14% 15.59% 3.68% 1.6% 4.33% 3.14% 1.91% 3.61% 4.09%
2026/03/20 26.8% 7.2% 16.58% 3.24% 2.14% 4.46% 2.56% 1.88% 2.36% 3.64%
2026/03/21 22.57% 6.03% 14.43% 4.69% 2.58% 3.64% 3.29% 2.1% 2.14% 3.56%
2026/03/22 17.36% 8.49% 16.28% 4.64% 2.25% 3.5% 4.22% 1.74% 1.5% 3.86%
2026/03/23 18.84% 9.36% 14.78% 4.37% 2.32% 3.25% 3.17% 1.2% 3.03% 3.07%
2026/03/24 19.83% 8.68% 21.07% 9.57% 1.54% 2.8% 5.29% 1.23% 1.26% 2.45%
2026/03/25 24.42% 9.32% 17.93% 3.3% 2.43% 3.36% 2.83% 1.88% 1.47% 2.47%
2026/03/26 24.76% 10.25% 17.75% 2.91% 1.53% 2.82% 3.37% 1.64% 1.05% 3.31%
2026/03/27 29.53% 13.66% 5.19% 8.84% 2.5% 2.87% 2.37% 1.61% 1.09% 2.48%
2026/03/28 25.15% 9.2% 15.88% 3.83% 1.9% 2.97% 3.2% 1.25% 1.46% 2.86%
2026/03/29 24.12% 10.63% 19.29% 5.72% 2.82% 2.93% 2.64% 1.48% 1.19% 2.19%
2026/03/30 21.92% 16.53% 19.65% 8.41% 1.92% 2.84% 2.22% 1.12% 0.92% 1.44%
2026/03/31 33.06% 12.34% 8.96% 6.46% 2.42% 2.42% 2.15% 1.23% 1.18% 0.92%
  • carsales.com.au
  • drive.com.au
  • cars24.com.au
  • carsguide.com.au
  • cherymotor.com.au
  • mazda.com.au
  • autotrader.com.au
  • honda.com.au
  • carma.com.au
  • toyota.com.au

Copyright © Adthena. All rights reserved.

In March 2026, carsales.com.au led with fluctuating spend, peaking at 33.06% on the 31st. Drive.com.au and cars24.com.au showed varied trends, while carsguide.com.au and cherymotor.com.au maintained lower shares. The month ended with carsales.com.au dominating.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 379
2026/03/02 397
2026/03/03 398
2026/03/04 407
2026/03/05 401
2026/03/06 410
2026/03/07 398
2026/03/08 414
2026/03/09 415
2026/03/10 397
2026/03/11 399
2026/03/12 416
2026/03/13 412
2026/03/14 402
2026/03/15 407
2026/03/16 422
2026/03/17 424
2026/03/18 422
2026/03/19 411
2026/03/20 420
2026/03/21 393
2026/03/22 392
2026/03/23 413
2026/03/24 375
2026/03/25 368
2026/03/26 388
2026/03/27 357
2026/03/28 375
2026/03/29 351
2026/03/30 339
2026/03/31 326

Copyright © Adthena. All rights reserved.

March began with 379 advertisers, peaking at 424 mid-month. A decline followed, ending at 326.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carsales.com.au 3.4%
cars24.com.au 1.91%
trucksales.com.au 0.62%
carcity.com.au 0.47%
ringwoodmazda.com.au 0.44%
mymoto.com.au -0.22%
carma.com.au -0.24%
toyota.com.au -0.51%
drive.com.au -1.12%
autotrader.com.au -2.84%

Copyright © Adthena. All rights reserved.

Carsales.com.au surged with a 3.40% click share increase, while autotrader.com.au dropped by 2.84%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carsales.com.au drive.com.au cars24.com.au carsguide.com.au autotrader.com.au trucksales.com.au mazda.com.au carma.com.au toyota.com.au westsideauto.com.au
2026/03/01 19.42% 12.57% 17.18% 6.34% 5.58% 0.61% 2.69% 1.52% 3.85% 1.2%
2026/03/02 20.51% 15.4% 12.26% 7.51% 6.56% 0.9% 1.65% 1.39% 4.17% 1.03%
2026/03/03 18.4% 12.59% 15.77% 7.34% 8.3% 0.99% 1.76% 3.74% 3% 1.29%
2026/03/04 19.76% 14.64% 13.28% 5.92% 9.7% 1.01% 1.75% 3.16% 3.35% 1.12%
2026/03/05 19.88% 12.27% 15.18% 5.4% 6.32% 1.29% 1.58% 3.02% 3.49% 1.5%
2026/03/06 22.55% 10.66% 11.25% 6.96% 6.41% 1.11% 3.09% 2.33% 3.86% 1.62%
2026/03/07 20.75% 15.56% 10.67% 5.91% 7.19% 0.72% 1.84% 2.21% 3.88% 1.69%
2026/03/08 17.1% 12.79% 13.32% 7.78% 5.94% 0.96% 3.4% 2.43% 4.18% 1.24%
2026/03/09 23.25% 12.72% 10.55% 6.65% 5.85% 1.24% 1.78% 2.14% 4.14% 3.41%
2026/03/10 24.14% 10.08% 11.81% 4.84% 6.61% 1.12% 2.02% 1.84% 3.53% 1.67%
2026/03/11 15.79% 14.31% 15.05% 5.52% 8.8% 1.05% 2.05% 3.24% 3.12% 1.13%
2026/03/12 16.5% 14.52% 11.95% 6.49% 9.73% 1.13% 1.85% 3.43% 3.29% 0.93%
2026/03/13 19.5% 17.69% 9.24% 8.14% 7.92% 1.47% 3.62% 2.91% 2.26% 0.9%
2026/03/14 17.43% 18.69% 10.12% 6.14% 7.53% 1.33% 3.76% 3.07% 2.7% 0.85%
2026/03/15 17.7% 13.59% 14.17% 5.12% 6.09% 1.27% 2.52% 2.91% 3.17% 1.61%
2026/03/16 18.12% 13.91% 12.49% 8.47% 7.53% 1.09% 2.16% 2.49% 3.25% 1.26%
2026/03/17 18.47% 12.2% 14.27% 5.72% 8.08% 1.4% 2.22% 5.42% 3.78% 1.11%
2026/03/18 23.16% 12.14% 12.77% 7.25% 4.12% 1.49% 2.15% 3.3% 3.19% 1.27%
2026/03/19 16.45% 12.61% 14.23% 5.52% 4.84% 0.95% 3.81% 5.25% 4.23% 1.81%
2026/03/20 23.07% 10.59% 16.84% 4.93% 4.13% 1.39% 4.05% 3.48% 3.75% 1.12%
2026/03/21 19.99% 8.65% 13.97% 6.93% 5.48% 2.33% 2.81% 3.26% 4.25% 1.57%
2026/03/22 17.41% 11.76% 15.95% 6.59% 5.65% 1.75% 2.39% 2.32% 3.63% 0.94%
2026/03/23 16.99% 12.55% 15.34% 6.82% 4.71% 1.08% 2.32% 5.03% 3.5% 1.39%
2026/03/24 17.48% 9.91% 20% 9.12% 8.17% 1.59% 1.95% 1.51% 2.95% 1.59%
2026/03/25 21.86% 10.6% 18.59% 5.24% 4.52% 1.64% 2.43% 2.28% 2.94% 1.69%
2026/03/26 23.19% 12.89% 17.78% 4.79% 5.72% 2.07% 1.99% 1.91% 3.38% 1.22%
2026/03/27 25.31% 15.29% 6.74% 9.66% 4.38% 1.29% 1.98% 2.11% 2.69% 1.87%
2026/03/28 23.13% 11.51% 16.64% 6.14% 5.05% 1.82% 2.27% 2.48% 3.08% 1.1%
2026/03/29 20.88% 15.03% 19.7% 8.08% 4.25% 1.22% 2.13% 2.12% 2.55% 1.41%
2026/03/30 19.94% 17.72% 19.95% 8.11% 3.37% 1.46% 2.2% 2.39% 1.74% 1.55%
2026/03/31 28.02% 15.37% 11.45% 9.53% 4.22% 2.29% 1.74% 1.7% 1.16% 0.85%
  • carsales.com.au
  • drive.com.au
  • cars24.com.au
  • carsguide.com.au
  • autotrader.com.au
  • trucksales.com.au
  • mazda.com.au
  • carma.com.au
  • toyota.com.au
  • westsideauto.com.au

Copyright © Adthena. All rights reserved.

In March 2026, carsales.com.au led with fluctuating impressions, peaking at 28.02% on the 31st. Drive.com.au and cars24.com.au showed varied trends, while carsguide.com.au and autotrader.com.au maintained lower shares. Mazda.com.au and toyota.com.au had moderate presence, with carma.com.au and westsideauto.com.au trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month
  1. 1
    carsales.com.au https://www.carsales.com.au

    Australia’s go-to for cars — Search and enquire on new & used cars on carsales today! Australia's go-to for cars. Enquire for new & used cars now. Over 200,000 cars for sale on carsales.com.au! Car search made easy.

  2. 2
    New & Used Cars for Sale - Cars for Sale https://www.drive.com.au

    25+ years experience within the automotive industry. Start your new car buying journey now

  3. 3
    Mazda Latest Driveaway Offers | Find Your Zoom Zoom https://www.mazda.com.au › offers

    Mazda Owners Get More, See The Benefits You'll Enjoy After You Drive Away From The Dealer.

  4. 4
    Used All Cars For Sale - Pickles AU https://www.pickles.com.au

    Bid with Pickles on your commute to work. Your next car is a click away

  5. 5
    We Buy Cars Up To $30,000 - 2 Minute Online Car Quoting https://www.webuycars.com.au › sell-my-car › brisbane

    Car From 2006 Or Newer + Less Than 200,000km On The Clock? Get Your Quote Today! Ready To Sell...

Copyright © Adthena. All rights reserved.

Australia’s automotive landscape is vibrant, with carsales.com.au leading the charge, offering over 200,000 vehicles. Drive.com.au leverages 25+ years of expertise, while Mazda entices with exclusive post-purchase benefits. Pickles.com.au simplifies car buying with easy bidding, and webuycars.com.au provides quick quotes for sellers.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports