Why is the AUS Automotive Dealerships August 2026 Report useful and how should I use it?

Why is the AUS Automotive Dealerships August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Automotive Dealerships August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Automotive Dealerships August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Automotive Dealerships August 2026 Report?

The AUS Automotive Dealerships August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Dealerships August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Automotive Dealerships August 2026 Report for?

The AUS Automotive Dealerships August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Automotive Dealerships - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.2828905065
	76.7171094935

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	46%
Navigational	4%
Seasonal	0%
Local	5%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
carsales.com.au	38.57
drive.com.au	16.47
carsguide.com.au	5.96
toyota.com.au	5.47
autotrader.com.au	4.71
carma.com.au	2.98
cars24.com.au	2.71
westsideauto.com.au	1.39
volkswagen.com.au	0.95
ringwoodmazda.com.au	0.94
others	19.85

carsales.com.au - 38.57%
drive.com.au - 16.47%
carsguide.com.au - 5.96%
toyota.com.au - 5.47%
autotrader.com.au - 4.71%
carma.com.au - 2.98%
cars24.com.au - 2.71%
westsideauto.com.au - 1.39%
volkswagen.com.au - 0.95%
ringwoodmazda.com.au - 0.94%
others - 19.85%

Carsales.com.au leads with 38.57% click share, followed by Drive.com.au at 16.47%. Others collectively hold 19.85%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	drive.com.au	carsales.com.au	carsguide.com.au	toyota.com.au	cars24.com.au	autotrader.com.au	carma.com.au	lexus.com.au	mgmotor.com.au	westsideauto.com.au
2026/08/01	10.52%	15.39%	10.17%	5.4%	8.97%	4.96%	5.94%	1.37%	1.07%	2.25%
2026/08/02	6.33%	21.62%	9.44%	6.61%	14.33%	5.09%	4.45%	0.96%	1.52%	3.15%
2026/08/03	10.76%	21.92%	7.88%	7.39%	8.66%	3.82%	7.08%	0.94%	0.77%	1.04%
2026/08/04	8.65%	12.49%	11.58%	6.69%	8.53%	4.4%	7.01%	1.47%	0.86%	4.49%
2026/08/05	16.4%	21.21%	6.59%	7.09%	6.19%	2.98%	6.62%	0.72%	4.01%	0.95%
2026/08/06	17.71%	19.26%	4.54%	6.93%	8.87%	2.55%	8.53%	0.95%	1.11%	0.67%
2026/08/07	20.73%	27.08%	4.89%	5.23%	7.28%	2.53%	3.33%	0.6%	0.77%	0.62%
2026/08/08	25.69%	13.43%	4.21%	7.8%	7.12%	2.85%	5.64%	1.02%	0.59%	0.95%
2026/08/09	21.72%	27.81%	3.59%	3.6%	14.6%	3.51%	2.97%	0.81%	1.01%	1.04%
2026/08/10	21.73%	28.08%	5.53%	6.4%	2.12%	3.65%	4.77%	0.98%	1.1%	0.56%
2026/08/11	17.88%	21.78%	6.85%	6.05%	3.29%	6.95%	6.04%	1.29%	0.65%	0.89%
2026/08/12	19.44%	29.38%	4.04%	6.07%	4.98%	3.01%	4.86%	0.59%	0.31%	1.88%
2026/08/13	25.1%	25.13%	3.5%	4.71%	5.39%	1.61%	9.03%	0.46%	5.6%	0.84%
2026/08/14	18.86%	24.4%	8.41%	6.83%	4.35%	1.94%	6.61%	1.43%	0.38%	0.72%
2026/08/15	27.83%	20.88%	10.14%	5.52%	7.64%	4.37%	2.15%	1.07%	0.59%	1.48%
2026/08/16	16.92%	34.51%	6.7%	5.29%	3.14%	3.2%	4.89%	1.05%	6.22%	1.28%
2026/08/17	21.91%	23.75%	2.82%	6.92%	6.37%	3.02%	3.69%	0.91%	0.5%	0.96%
2026/08/18	16.16%	29.41%	6.14%	14.14%	1.48%	3.69%	5.94%	0.96%	0.45%	0.67%
2026/08/19	18.32%	32.3%	7.95%	6.95%	3.63%	3.83%	3.68%	1.05%	0.16%	0.51%
2026/08/20	23.96%	22.84%	8.07%	6.74%	3.92%	5.07%	3.45%	1.01%	0.29%	0.82%
2026/08/21	16.94%	23.69%	7.18%	10.34%	3.53%	4%	4.41%	1.2%	0.66%	1.11%
2026/08/22	22.29%	19.84%	11.78%	5.59%	2.85%	3.63%	4.19%	1.25%	0.49%	0.79%
2026/08/23	22.15%	19.34%	4.22%	5.95%	3.92%	3.06%	6.85%	1.35%	0.6%	3.04%
2026/08/24	15.35%	21.9%	10.52%	5.85%	6.31%	2.98%	2.17%	1.82%	0.6%	0.87%
2026/08/25	25.73%	23.26%	5.44%	5.07%	5.65%	1.78%	3.34%	1.24%	0.77%	0.84%
2026/08/26	29.93%	22.89%	2.89%	5.1%	3.07%	2.04%	4.12%	2.23%	1.04%	0.89%
2026/08/27	38.84%	21.7%	4.24%	5.15%	1.84%	2.02%	1.4%	1.41%	0.66%	0.57%
2026/08/28	35.93%	30.17%	3.18%	4.24%	1.14%	1.94%	1.41%	1.09%	0.95%	0.79%
2026/08/29	34.92%	22.26%	2.28%	5.99%	2.27%	1.63%	2.35%	1.38%	1.46%	1.34%
2026/08/30	33.59%	17.79%	4.36%	5.18%	5.11%	3%	1.92%	3.73%	1.45%	0.92%
2026/08/31	31.89%	17.89%	9.3%	4.42%	4.29%	3.74%	2.41%	1.24%	1.23%	0.37%

drive.com.au
carsales.com.au
carsguide.com.au
toyota.com.au
cars24.com.au
autotrader.com.au
carma.com.au
lexus.com.au
mgmotor.com.au
westsideauto.com.au

In August 2026, drive.com.au’s PPC spend share surged, peaking at 38.84% on the 27th. carsales.com.au maintained a steady presence, while carsguide.com.au fluctuated, ending at 9.3%. Toyota’s share peaked mid-month, and cars24.com.au saw a decline. Overall, drive.com.au dominated the month’s PPC landscape.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	340
2026/08/02	349
2026/08/03	318
2026/08/04	336
2026/08/05	290
2026/08/06	263
2026/08/07	255
2026/08/08	231
2026/08/09	250
2026/08/10	254
2026/08/11	298
2026/08/12	256
2026/08/13	265
2026/08/14	272
2026/08/15	258
2026/08/16	250
2026/08/17	232
2026/08/18	224
2026/08/19	209
2026/08/20	223
2026/08/21	247
2026/08/22	245
2026/08/23	268
2026/08/24	254
2026/08/25	275
2026/08/26	266
2026/08/27	249
2026/08/28	271
2026/08/29	282
2026/08/30	286
2026/08/31	318

August began with 340 advertisers, peaking at 349 on August 2. A decline followed, reaching a low of 209 on August 19. The month concluded with a resurgence to 318 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
drive.com.au	7.23%
volkswagen.com.au	0.52%
workshopsoftware.com	0.31%
lexus.com.au	0.26%
trucksales.com.au	0.18%
carsguide.com.au	-0.5%
autotrader.com.au	-0.54%
carma.com.au	-1.43%
cars24.com.au	-1.47%
carsales.com.au	-3.08%

Drive.com.au surged with a 7.23% click share increase, while carsales.com.au dropped by 3.08%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	drive.com.au	carsales.com.au	carsguide.com.au	autotrader.com.au	toyota.com.au	carma.com.au	cars24.com.au	mgmotor.com.au	lexus.com.au	westsideauto.com.au
2026/08/01	11.48%	17.69%	8.98%	5.71%	5.01%	6.76%	8.89%	0.75%	0.94%	1.72%
2026/08/02	8.8%	25.94%	6.77%	6.91%	5.82%	5.3%	12.35%	1.31%	0.9%	2.69%
2026/08/03	12.55%	25.16%	9.31%	4.92%	5.73%	7.29%	7.83%	0.47%	0.79%	1.05%
2026/08/04	10.74%	16.57%	10.15%	5.26%	5.43%	7.08%	7.84%	0.65%	1.33%	3.71%
2026/08/05	16.03%	24.1%	7.78%	3.69%	5.99%	7.25%	5.34%	2.67%	0.56%	0.89%
2026/08/06	19.42%	22.56%	5.48%	3.43%	5.76%	8.5%	7.09%	0.99%	0.8%	0.76%
2026/08/07	20.93%	31.3%	5.89%	3.74%	3.85%	3.77%	6.16%	0.62%	0.41%	0.77%
2026/08/08	24.48%	19.2%	5.43%	3.73%	6.03%	6.75%	5.58%	0.49%	0.63%	1.04%
2026/08/09	22.79%	30.93%	4.65%	4.98%	5.11%	3.83%	7.26%	0.99%	0.59%	1.1%
2026/08/10	22.68%	30.13%	6.47%	5.4%	5.18%	5.84%	1.83%	1%	0.66%	0.57%
2026/08/11	18.7%	19.82%	7.71%	9.36%	4.68%	8.02%	2.96%	0.72%	1.11%	1.12%
2026/08/12	22.61%	32.33%	5.22%	4.47%	4.61%	5.69%	3.7%	0.23%	0.36%	1.29%
2026/08/13	23.24%	27.15%	4.64%	2.93%	4.18%	10.92%	4.56%	3.59%	0.3%	0.99%
2026/08/14	20.12%	25.46%	9.4%	3.05%	5.35%	9%	3.82%	0.33%	0.92%	0.75%
2026/08/15	26.38%	22.89%	11.44%	6.26%	4.04%	3.45%	6.36%	0.55%	0.62%	1.3%
2026/08/16	17.82%	34.89%	7.7%	4.14%	4.52%	6.64%	2.82%	3.79%	0.66%	1.41%
2026/08/17	23.87%	25.2%	4.6%	4.58%	5.44%	4.7%	5.32%	0.41%	0.51%	1.03%
2026/08/18	19.27%	31.92%	7.05%	5.07%	10.01%	6.77%	1.37%	0.36%	0.54%	0.67%
2026/08/19	19.04%	33.6%	9.19%	5.61%	5.41%	4.52%	3.08%	0.1%	0.69%	0.67%
2026/08/20	24.63%	26.07%	9.22%	7.25%	4.57%	3.71%	3.2%	0.25%	0.6%	0.94%
2026/08/21	18.35%	23.8%	7.93%	5.14%	7.14%	5.76%	2.87%	0.64%	0.97%	1.07%
2026/08/22	22.32%	21.59%	7.66%	4.81%	3.88%	4.49%	2.01%	0.36%	1.06%	0.83%
2026/08/23	17.76%	18.97%	4.78%	3.04%	3.91%	6.73%	2.7%	0.42%	0.97%	2.92%
2026/08/24	18.03%	24.63%	7.97%	4.47%	4.62%	2.67%	5.15%	0.57%	1.62%	0.93%
2026/08/25	27.55%	23.28%	6.18%	2.43%	4.62%	4.17%	4.54%	0.56%	1.22%	0.87%
2026/08/26	31.71%	22.55%	4.12%	2.6%	3.8%	5.58%	2.44%	0.57%	2.47%	0.96%
2026/08/27	40.36%	21.07%	4.89%	2.7%	4.39%	1.77%	1.4%	0.59%	1.11%	0.87%
2026/08/28	34.54%	27.72%	3.97%	2.85%	3.37%	1.61%	0.8%	0.85%	0.96%	0.9%
2026/08/29	37.16%	22.22%	2.94%	2.18%	4.9%	3.17%	1.79%	1.45%	1.36%	1.37%
2026/08/30	38.45%	16.56%	4.82%	3.81%	4.13%	2.43%	3.93%	1.3%	3.49%	1.13%
2026/08/31	32.28%	19.73%	6.3%	4.96%	3.74%	3.67%	3.58%	0.94%	0.82%	0.48%

drive.com.au
carsales.com.au
carsguide.com.au
autotrader.com.au
toyota.com.au
carma.com.au
cars24.com.au
mgmotor.com.au
lexus.com.au
westsideauto.com.au

In August 2026, drive.com.au’s impression share surged, peaking at 40.36% on the 27th. Meanwhile, carsales.com.au fluctuated, ending at 19.73%. Carsguide.com.au and autotrader.com.au saw declines, while toyota.com.au remained steady. The month concluded with drive.com.au leading the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month

1
Order an Official VIN Check - VIN Check A Whopping $0 Here https://www.budgetdirect.com.au
Check if the car you’re buying has any money owing on it or has been stolen or written off. Buying a used car? Check the car history with an official PPSR report for free. Check by VIN here. Check up to 2 cars. Free report in minutes. No payment required.
2
Buy Used Car Online https://www.carma.com.au
Our reconditioning & QA processes make us the preferred used car dealership of the NRMA. Browse 100s of quality used cars. Shop online, get free delivery & enjoy a 7-day trial. Quality assured cars.
3
carsales.com.au https://www.carsales.com.au › cars
Search New & Used Cars — carsales – the best place to buy & sell cars. Buy it. Sell it. Love it. Australia’s go-to for cars. Compare new & used cars and enquire online today.
4
Cars for Sale in Australia - Browse by Make & Price https://marketplace.drive.com.au
New & used cars for sale in Australia. Enquire online today. Find the right car, right now on...
5
Win a $250 fuel voucher - Take out a quote & then enter https://www.suncorp.com.au › fuel › competition
Your next tank of fuel could be on Suncorp. Find out how you could score $250 of fuel!

In the competitive landscape of automotive PPC ads, Budget Direct entices with free VIN checks, ensuring transparency in used car purchases. Carma emphasizes quality assurance and convenience with online shopping and delivery. Carsales.com.au positions itself as Australia’s trusted car marketplace, while Drive.com.au offers a comprehensive car browsing experience. Suncorp adds a unique twist with a fuel voucher incentive, blending insurance with automotive needs.

Frequently Asked Questions

Why is the AUS Automotive Dealerships August 2026 Report useful and how should I use it?

Why is the AUS Automotive Dealerships August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Dealerships August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Dealerships August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Dealerships August 2026 Report?

The AUS Automotive Dealerships August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Dealerships August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Dealerships August 2026 Report for?

The AUS Automotive Dealerships August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Dealerships - PPC Market Share Analysis August 2026