AUS Automotive Dealerships - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – AUS

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.119564374
84.880435626
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 69%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 20.99
drive.com.au 14.74
cars24.com.au 12.31
autotrader.com.au 5.91
carsguide.com.au 5.87
carma.com.au 3.91
subaru.com.au 2.24
bmw.com 2.04
toyota.com.au 1.94
mymoto.com.au 1.67
others 28.38
  • carsales.com.au - 20.99%
  • drive.com.au - 14.74%
  • cars24.com.au - 12.31%
  • autotrader.com.au - 5.91%
  • carsguide.com.au - 5.87%
  • carma.com.au - 3.91%
  • subaru.com.au - 2.24%
  • bmw.com - 2.04%
  • toyota.com.au - 1.94%
  • mymoto.com.au - 1.67%
  • others - 28.38%

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In the automotive PPC landscape, Carsales.com.au leads with 20.99% click share, followed by Drive.com.au at 14.74%. Others collectively hold 28.38%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carsales.com.au drive.com.au cars24.com.au carsguide.com.au autotrader.com.au bmw.com subaru.com.au carma.com.au toyota.com.au mymoto.com.au
2025/10/01 27.84% 13.92% 13.3% 7.75% 5.89% 3.29% 0.75% 4.01% 1.61% 1.33%
2025/10/02 22.39% 14.21% 17.88% 5.59% 6.06% 2.95% 0.98% 3.52% 2.43% 1.19%
2025/10/03 23.08% 14.52% 11.53% 10.68% 5.73% 2.99% 0.83% 3.89% 1.7% 1.33%
2025/10/04 19.19% 14.32% 14.86% 8.41% 5.97% 3.32% 0.79% 2.5% 2.22% 2.34%
2025/10/05 22.71% 15.12% 15.95% 6.07% 6.6% 2.84% 0.68% 1.66% 1.9% 2.82%
2025/10/06 26.71% 14.78% 8.38% 6.27% 5.07% 2.14% 0.58% 8.4% 1.92% 1.71%
2025/10/07 19.51% 17.23% 18.13% 4.86% 4.38% 3.58% 0.77% 2.53% 1.92% 1.51%
2025/10/08 20.98% 13.7% 8.5% 6.9% 5.96% 3.99% 1.33% 3.67% 2.38% 1.66%
2025/10/09 18.68% 14.4% 13.01% 6.02% 6.45% 2.95% 2.05% 4.25% 1.74% 2.91%
2025/10/10 20.15% 13.8% 12.05% 7.89% 6.22% 2.13% 1.64% 4.05% 2.28% 1.6%
2025/10/11 20.85% 12.46% 12.74% 6.11% 6.05% 2.16% 1.99% 3.22% 1.97% 1.44%
2025/10/12 20.92% 13.15% 14.63% 7.58% 5% 2.78% 2.35% 2.93% 2.35% 1.23%
2025/10/13 19.24% 12.15% 17.34% 4.47% 4.76% 2.2% 1.86% 4.07% 2.1% 0.96%
2025/10/14 18.61% 16.34% 15.27% 5.15% 4.19% 2.51% 2.07% 3.18% 2.02% 1.26%
2025/10/15 20.34% 12.55% 16.99% 4.84% 4.42% 2.37% 1.86% 3.12% 2.21% 1.39%
2025/10/16 18.54% 14.23% 15.88% 4.57% 5.72% 2.59% 2.76% 3.18% 2.4% 1.4%
2025/10/17 21.94% 12.84% 13.19% 3.97% 5.62% 2.21% 3.35% 4.34% 2.55% 1.19%
2025/10/18 18.84% 13.34% 10.98% 4.93% 6.34% 1.49% 2.18% 6.9% 1.82% 1.08%
2025/10/19 17.88% 9.46% 16.23% 3.29% 4.76% 1.86% 3.28% 3.7% 2.11% 2.76%
2025/10/20 20.34% 12.19% 10.67% 4.42% 7.73% 2.18% 2.85% 4.44% 2.08% 1.23%
2025/10/21 19.57% 15.11% 11.51% 4.45% 6.41% 1.5% 3% 6.06% 2.52% 0.72%
2025/10/22 20.15% 13.76% 16.89% 3.91% 5.05% 2.34% 3.25% 3.15% 1.98% 0.87%
2025/10/23 23.19% 12.13% 8.58% 5.86% 5.75% 2.52% 6.95% 3.56% 1.98% 0.78%
2025/10/24 17.67% 13.33% 13.38% 5.44% 6.02% 2.61% 3.65% 3.17% 2.19% 1.3%
2025/10/25 16.94% 21.95% 10.45% 7.48% 4.27% 1.61% 2.39% 1.84% 1.68% 1.46%
2025/10/26 18.17% 16.33% 14.98% 4.76% 5.1% 1.27% 3.25% 1.83% 2.4% 1.68%
2025/10/27 19.49% 16.29% 11.49% 4.68% 5.42% 1.4% 5.5% 4.4% 1.51% 2.01%
2025/10/28 17.33% 17.29% 8.68% 3.66% 4.33% 2.71% 4.34% 7.78% 1.64% 1.25%
2025/10/29 22.07% 14.27% 14.95% 4.56% 5.12% 1.76% 3.57% 2.55% 1.59% 1.1%
2025/10/30 19.99% 13.4% 11.75% 5.31% 6.56% 2.98% 4.43% 2.68% 1.07% 2.01%
2025/10/31 23.44% 16.18% 12.18% 6.09% 4.87% 3.69% 3.36% 2.26% 1.23% 0.94%
  • carsales.com.au
  • drive.com.au
  • cars24.com.au
  • carsguide.com.au
  • autotrader.com.au
  • bmw.com
  • subaru.com.au
  • carma.com.au
  • toyota.com.au
  • mymoto.com.au

Copyright © Adthena. All rights reserved.

In October 2025, carsales.com.au led with fluctuating spend shares, peaking at 27.84% and ending at 23.44%. Drive.com.au and cars24.com.au showed varied trends, while subaru.com.au surged mid-month. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 376
2025/10/02 361
2025/10/03 364
2025/10/04 385
2025/10/05 387
2025/10/06 396
2025/10/07 368
2025/10/08 350
2025/10/09 371
2025/10/10 371
2025/10/11 384
2025/10/12 370
2025/10/13 366
2025/10/14 384
2025/10/15 398
2025/10/16 396
2025/10/17 409
2025/10/18 402
2025/10/19 422
2025/10/20 434
2025/10/21 418
2025/10/22 422
2025/10/23 428
2025/10/24 419
2025/10/25 432
2025/10/26 429
2025/10/27 436
2025/10/28 431
2025/10/29 434
2025/10/30 432
2025/10/31 421

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Advertisers fluctuated early October, peaking mid-month at 434. The month concluded with a slight dip to 421.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
subaru.com.au 1.86%
drive.com.au 1.26%
mazda.com.au 1.14%
subarusydneycity.com.au 0.44%
isuzuute.com.au 0.39%
mymoto.com.au -0.39%
grays.com -0.44%
carsguide.com.au -1.23%
cars24.com.au -1.27%
carsales.com.au -1.48%

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Subaru.com.au leads with a 1.86% click share rise, while carsales.com.au drops by 1.48%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carsales.com.au drive.com.au cars24.com.au carsguide.com.au autotrader.com.au bmw.com subaru.com.au carma.com.au toyota.com.au mymoto.com.au
2025/10/01 23.55% 14.92% 12.16% 8.36% 6.94% 3.07% 0.54% 4.61% 1.86% 1.84%
2025/10/02 19.72% 14.94% 16.11% 5.95% 6.59% 2.39% 0.72% 3.83% 2.61% 1.53%
2025/10/03 19.28% 14.42% 11.14% 10.28% 6.21% 2.26% 0.61% 4.32% 2.01% 1.95%
2025/10/04 16.69% 14.33% 14.4% 7.99% 6.14% 2.64% 0.52% 3.18% 2.52% 2.9%
2025/10/05 19.73% 15.15% 14.73% 6.45% 7.42% 2.37% 0.5% 2.12% 2.34% 3.23%
2025/10/06 22.77% 14.73% 8.33% 6.23% 5.35% 1.93% 0.46% 7.05% 2.04% 2.15%
2025/10/07 18.24% 16.81% 17.67% 5% 4.57% 3.25% 0.62% 2.81% 2.04% 1.64%
2025/10/08 19.26% 14.35% 8.83% 6.68% 5.87% 3.49% 1.34% 3.39% 2.53% 1.92%
2025/10/09 18.09% 14.48% 12.26% 6% 6.71% 2.45% 1.92% 4.65% 1.87% 3.36%
2025/10/10 20.58% 13.62% 12.29% 7.99% 6.3% 1.75% 1.45% 4.16% 2.53% 1.77%
2025/10/11 21.24% 12.14% 12.66% 6.32% 5.68% 1.8% 1.77% 3.32% 2.07% 1.55%
2025/10/12 21.37% 13.03% 14.26% 7.92% 4.77% 2.62% 3.28% 2.7% 2.78% 1.32%
2025/10/13 20.1% 11.75% 17.37% 4.57% 4.63% 2.14% 1.64% 4.49% 2.43% 1.02%
2025/10/14 19.05% 15.96% 14.37% 5.35% 4.11% 2.3% 1.88% 3% 2.24% 1.4%
2025/10/15 20.01% 12.64% 15.66% 4.98% 4.44% 2.1% 1.65% 3.81% 2.47% 1.5%
2025/10/16 18.54% 14.58% 14.8% 4.69% 5.97% 2.31% 2.88% 3.65% 2.63% 1.47%
2025/10/17 21.76% 13.36% 13.49% 4.03% 5.39% 2.04% 3.01% 4.22% 2.88% 1.28%
2025/10/18 19.2% 13.82% 10.61% 5.2% 5.87% 1.32% 1.64% 7.24% 2.14% 1.18%
2025/10/19 17.54% 9.56% 15.98% 3.39% 4.78% 1.42% 2.9% 4.07% 2.42% 2.29%
2025/10/20 20.36% 12.62% 10.78% 4.55% 7.29% 1.79% 2.55% 4.33% 2.34% 1.27%
2025/10/21 19.36% 15.29% 11.77% 4.56% 6.16% 1.32% 2.85% 4.61% 2.74% 0.85%
2025/10/22 19.7% 13.57% 16.46% 3.95% 5.07% 2.1% 3.07% 3.38% 2.42% 0.94%
2025/10/23 22.38% 12.01% 8.66% 5.85% 5.6% 2.48% 6.28% 3.75% 2.38% 0.91%
2025/10/24 17.78% 13.52% 14.13% 5.21% 5.82% 2.67% 3.41% 3.33% 2.52% 1.42%
2025/10/25 16.1% 20.58% 10.34% 6.17% 3.89% 1.37% 2% 1.94% 1.96% 1.49%
2025/10/26 17.74% 16.57% 15.34% 4.57% 4.87% 1.08% 3.13% 1.88% 2.73% 1.95%
2025/10/27 18.72% 16.57% 11.53% 4.57% 5.47% 1.27% 5.23% 4.67% 1.76% 2.18%
2025/10/28 16.97% 17.51% 9.57% 3.83% 4.53% 1.91% 5.38% 7.73% 2.08% 1.46%
2025/10/29 20.88% 14.06% 15.32% 4.67% 5.11% 1.46% 3.71% 2.62% 1.95% 1.22%
2025/10/30 18.66% 13.42% 11.81% 5.09% 6.69% 2.45% 4.34% 3.96% 1.34% 2.17%
2025/10/31 22.43% 16.02% 12.56% 6.13% 4.81% 3.26% 3.05% 2.7% 1.52% 1.03%
  • carsales.com.au
  • drive.com.au
  • cars24.com.au
  • carsguide.com.au
  • autotrader.com.au
  • bmw.com
  • subaru.com.au
  • carma.com.au
  • toyota.com.au
  • mymoto.com.au

Copyright © Adthena. All rights reserved.

In October 2025, carsales.com.au led with fluctuating impressions, peaking at 23.55% and ending at 22.43%. Drive.com.au and cars24.com.au showed varied trends, while subaru.com.au surged mid-month. The month concluded with dynamic shifts across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month
  1. 1
    BMW Australia https://www.bmw.com

    Learn More — Discover The BMW That's Right For You. Premium Vehicle Models, The Latest Offers, Innovative Technologies & First-Class Services.

  2. 2
    Used cars with great deals https://www.cars24.com.au › used-car-dealer › australia

    2 minute finance at CARS24 — Buy used cars from the comfort of your couch. Explore used sedans, SUVs, hatchbacks & more

  3. 3
    carsales.com.au | Car for sale in Australia https://www.carsales.com.au

    Search and enquire on new & used cars on carsales today! Australia's go-to for cars. Enquire for new & used cars now. Over 200,000 cars for sale on...

  4. 4
    Used Cars for Sale in Melbourne VIC, Victoria - Drive https://www.drive.com.au

    3,779 Used Cars For Sale from vetted, handpicked dealers in Melbourne VIC, Victoria - find the best deals and buy with confidence. 4,214 Used Cars For Sale from vetted, handpicked dealers in Melbourne VIC, Victoria - find the...

  5. 5
    Subaru Outback Spring Offer | $2,000 Factory Bonus* https://www.subaru.com.au

    Spring into adventure with a $2,000 Factory Bonus on the Subaru Outback range*. The award winning SUV perfect for growing...

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, BMW Australia captivates with its premium allure and innovative technologies. Cars24 entices with convenience, offering used cars from your couch. Carsales.com.au stands as Australia’s car hub, while Drive emphasizes trust with vetted dealers. Subaru’s $2,000 bonus on the Outback promises adventure.

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