Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.119564374 |
| 84.880435626 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 43 |
| 57 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carsales.com.au | 20.99 |
| drive.com.au | 14.74 |
| cars24.com.au | 12.31 |
| autotrader.com.au | 5.91 |
| carsguide.com.au | 5.87 |
| carma.com.au | 3.91 |
| subaru.com.au | 2.24 |
| bmw.com | 2.04 |
| toyota.com.au | 1.94 |
| mymoto.com.au | 1.67 |
| others | 28.38 |
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In the automotive PPC landscape, Carsales.com.au leads with 20.99% click share, followed by Drive.com.au at 14.74%. Others collectively hold 28.38%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carsales.com.au | drive.com.au | cars24.com.au | carsguide.com.au | autotrader.com.au | bmw.com | subaru.com.au | carma.com.au | toyota.com.au | mymoto.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 27.84% | 13.92% | 13.3% | 7.75% | 5.89% | 3.29% | 0.75% | 4.01% | 1.61% | 1.33% |
| 2025/10/02 | 22.39% | 14.21% | 17.88% | 5.59% | 6.06% | 2.95% | 0.98% | 3.52% | 2.43% | 1.19% |
| 2025/10/03 | 23.08% | 14.52% | 11.53% | 10.68% | 5.73% | 2.99% | 0.83% | 3.89% | 1.7% | 1.33% |
| 2025/10/04 | 19.19% | 14.32% | 14.86% | 8.41% | 5.97% | 3.32% | 0.79% | 2.5% | 2.22% | 2.34% |
| 2025/10/05 | 22.71% | 15.12% | 15.95% | 6.07% | 6.6% | 2.84% | 0.68% | 1.66% | 1.9% | 2.82% |
| 2025/10/06 | 26.71% | 14.78% | 8.38% | 6.27% | 5.07% | 2.14% | 0.58% | 8.4% | 1.92% | 1.71% |
| 2025/10/07 | 19.51% | 17.23% | 18.13% | 4.86% | 4.38% | 3.58% | 0.77% | 2.53% | 1.92% | 1.51% |
| 2025/10/08 | 20.98% | 13.7% | 8.5% | 6.9% | 5.96% | 3.99% | 1.33% | 3.67% | 2.38% | 1.66% |
| 2025/10/09 | 18.68% | 14.4% | 13.01% | 6.02% | 6.45% | 2.95% | 2.05% | 4.25% | 1.74% | 2.91% |
| 2025/10/10 | 20.15% | 13.8% | 12.05% | 7.89% | 6.22% | 2.13% | 1.64% | 4.05% | 2.28% | 1.6% |
| 2025/10/11 | 20.85% | 12.46% | 12.74% | 6.11% | 6.05% | 2.16% | 1.99% | 3.22% | 1.97% | 1.44% |
| 2025/10/12 | 20.92% | 13.15% | 14.63% | 7.58% | 5% | 2.78% | 2.35% | 2.93% | 2.35% | 1.23% |
| 2025/10/13 | 19.24% | 12.15% | 17.34% | 4.47% | 4.76% | 2.2% | 1.86% | 4.07% | 2.1% | 0.96% |
| 2025/10/14 | 18.61% | 16.34% | 15.27% | 5.15% | 4.19% | 2.51% | 2.07% | 3.18% | 2.02% | 1.26% |
| 2025/10/15 | 20.34% | 12.55% | 16.99% | 4.84% | 4.42% | 2.37% | 1.86% | 3.12% | 2.21% | 1.39% |
| 2025/10/16 | 18.54% | 14.23% | 15.88% | 4.57% | 5.72% | 2.59% | 2.76% | 3.18% | 2.4% | 1.4% |
| 2025/10/17 | 21.94% | 12.84% | 13.19% | 3.97% | 5.62% | 2.21% | 3.35% | 4.34% | 2.55% | 1.19% |
| 2025/10/18 | 18.84% | 13.34% | 10.98% | 4.93% | 6.34% | 1.49% | 2.18% | 6.9% | 1.82% | 1.08% |
| 2025/10/19 | 17.88% | 9.46% | 16.23% | 3.29% | 4.76% | 1.86% | 3.28% | 3.7% | 2.11% | 2.76% |
| 2025/10/20 | 20.34% | 12.19% | 10.67% | 4.42% | 7.73% | 2.18% | 2.85% | 4.44% | 2.08% | 1.23% |
| 2025/10/21 | 19.57% | 15.11% | 11.51% | 4.45% | 6.41% | 1.5% | 3% | 6.06% | 2.52% | 0.72% |
| 2025/10/22 | 20.15% | 13.76% | 16.89% | 3.91% | 5.05% | 2.34% | 3.25% | 3.15% | 1.98% | 0.87% |
| 2025/10/23 | 23.19% | 12.13% | 8.58% | 5.86% | 5.75% | 2.52% | 6.95% | 3.56% | 1.98% | 0.78% |
| 2025/10/24 | 17.67% | 13.33% | 13.38% | 5.44% | 6.02% | 2.61% | 3.65% | 3.17% | 2.19% | 1.3% |
| 2025/10/25 | 16.94% | 21.95% | 10.45% | 7.48% | 4.27% | 1.61% | 2.39% | 1.84% | 1.68% | 1.46% |
| 2025/10/26 | 18.17% | 16.33% | 14.98% | 4.76% | 5.1% | 1.27% | 3.25% | 1.83% | 2.4% | 1.68% |
| 2025/10/27 | 19.49% | 16.29% | 11.49% | 4.68% | 5.42% | 1.4% | 5.5% | 4.4% | 1.51% | 2.01% |
| 2025/10/28 | 17.33% | 17.29% | 8.68% | 3.66% | 4.33% | 2.71% | 4.34% | 7.78% | 1.64% | 1.25% |
| 2025/10/29 | 22.07% | 14.27% | 14.95% | 4.56% | 5.12% | 1.76% | 3.57% | 2.55% | 1.59% | 1.1% |
| 2025/10/30 | 19.99% | 13.4% | 11.75% | 5.31% | 6.56% | 2.98% | 4.43% | 2.68% | 1.07% | 2.01% |
| 2025/10/31 | 23.44% | 16.18% | 12.18% | 6.09% | 4.87% | 3.69% | 3.36% | 2.26% | 1.23% | 0.94% |
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In October 2025, carsales.com.au led with fluctuating spend shares, peaking at 27.84% and ending at 23.44%. Drive.com.au and cars24.com.au showed varied trends, while subaru.com.au surged mid-month. Overall, dynamic shifts marked the month.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 376 |
| 2025/10/02 | 361 |
| 2025/10/03 | 364 |
| 2025/10/04 | 385 |
| 2025/10/05 | 387 |
| 2025/10/06 | 396 |
| 2025/10/07 | 368 |
| 2025/10/08 | 350 |
| 2025/10/09 | 371 |
| 2025/10/10 | 371 |
| 2025/10/11 | 384 |
| 2025/10/12 | 370 |
| 2025/10/13 | 366 |
| 2025/10/14 | 384 |
| 2025/10/15 | 398 |
| 2025/10/16 | 396 |
| 2025/10/17 | 409 |
| 2025/10/18 | 402 |
| 2025/10/19 | 422 |
| 2025/10/20 | 434 |
| 2025/10/21 | 418 |
| 2025/10/22 | 422 |
| 2025/10/23 | 428 |
| 2025/10/24 | 419 |
| 2025/10/25 | 432 |
| 2025/10/26 | 429 |
| 2025/10/27 | 436 |
| 2025/10/28 | 431 |
| 2025/10/29 | 434 |
| 2025/10/30 | 432 |
| 2025/10/31 | 421 |
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Advertisers fluctuated early October, peaking mid-month at 434. The month concluded with a slight dip to 421.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Subaru.com.au leads with a 1.86% click share rise, while carsales.com.au drops by 1.48%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | carsales.com.au | drive.com.au | cars24.com.au | carsguide.com.au | autotrader.com.au | bmw.com | subaru.com.au | carma.com.au | toyota.com.au | mymoto.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 23.55% | 14.92% | 12.16% | 8.36% | 6.94% | 3.07% | 0.54% | 4.61% | 1.86% | 1.84% |
| 2025/10/02 | 19.72% | 14.94% | 16.11% | 5.95% | 6.59% | 2.39% | 0.72% | 3.83% | 2.61% | 1.53% |
| 2025/10/03 | 19.28% | 14.42% | 11.14% | 10.28% | 6.21% | 2.26% | 0.61% | 4.32% | 2.01% | 1.95% |
| 2025/10/04 | 16.69% | 14.33% | 14.4% | 7.99% | 6.14% | 2.64% | 0.52% | 3.18% | 2.52% | 2.9% |
| 2025/10/05 | 19.73% | 15.15% | 14.73% | 6.45% | 7.42% | 2.37% | 0.5% | 2.12% | 2.34% | 3.23% |
| 2025/10/06 | 22.77% | 14.73% | 8.33% | 6.23% | 5.35% | 1.93% | 0.46% | 7.05% | 2.04% | 2.15% |
| 2025/10/07 | 18.24% | 16.81% | 17.67% | 5% | 4.57% | 3.25% | 0.62% | 2.81% | 2.04% | 1.64% |
| 2025/10/08 | 19.26% | 14.35% | 8.83% | 6.68% | 5.87% | 3.49% | 1.34% | 3.39% | 2.53% | 1.92% |
| 2025/10/09 | 18.09% | 14.48% | 12.26% | 6% | 6.71% | 2.45% | 1.92% | 4.65% | 1.87% | 3.36% |
| 2025/10/10 | 20.58% | 13.62% | 12.29% | 7.99% | 6.3% | 1.75% | 1.45% | 4.16% | 2.53% | 1.77% |
| 2025/10/11 | 21.24% | 12.14% | 12.66% | 6.32% | 5.68% | 1.8% | 1.77% | 3.32% | 2.07% | 1.55% |
| 2025/10/12 | 21.37% | 13.03% | 14.26% | 7.92% | 4.77% | 2.62% | 3.28% | 2.7% | 2.78% | 1.32% |
| 2025/10/13 | 20.1% | 11.75% | 17.37% | 4.57% | 4.63% | 2.14% | 1.64% | 4.49% | 2.43% | 1.02% |
| 2025/10/14 | 19.05% | 15.96% | 14.37% | 5.35% | 4.11% | 2.3% | 1.88% | 3% | 2.24% | 1.4% |
| 2025/10/15 | 20.01% | 12.64% | 15.66% | 4.98% | 4.44% | 2.1% | 1.65% | 3.81% | 2.47% | 1.5% |
| 2025/10/16 | 18.54% | 14.58% | 14.8% | 4.69% | 5.97% | 2.31% | 2.88% | 3.65% | 2.63% | 1.47% |
| 2025/10/17 | 21.76% | 13.36% | 13.49% | 4.03% | 5.39% | 2.04% | 3.01% | 4.22% | 2.88% | 1.28% |
| 2025/10/18 | 19.2% | 13.82% | 10.61% | 5.2% | 5.87% | 1.32% | 1.64% | 7.24% | 2.14% | 1.18% |
| 2025/10/19 | 17.54% | 9.56% | 15.98% | 3.39% | 4.78% | 1.42% | 2.9% | 4.07% | 2.42% | 2.29% |
| 2025/10/20 | 20.36% | 12.62% | 10.78% | 4.55% | 7.29% | 1.79% | 2.55% | 4.33% | 2.34% | 1.27% |
| 2025/10/21 | 19.36% | 15.29% | 11.77% | 4.56% | 6.16% | 1.32% | 2.85% | 4.61% | 2.74% | 0.85% |
| 2025/10/22 | 19.7% | 13.57% | 16.46% | 3.95% | 5.07% | 2.1% | 3.07% | 3.38% | 2.42% | 0.94% |
| 2025/10/23 | 22.38% | 12.01% | 8.66% | 5.85% | 5.6% | 2.48% | 6.28% | 3.75% | 2.38% | 0.91% |
| 2025/10/24 | 17.78% | 13.52% | 14.13% | 5.21% | 5.82% | 2.67% | 3.41% | 3.33% | 2.52% | 1.42% |
| 2025/10/25 | 16.1% | 20.58% | 10.34% | 6.17% | 3.89% | 1.37% | 2% | 1.94% | 1.96% | 1.49% |
| 2025/10/26 | 17.74% | 16.57% | 15.34% | 4.57% | 4.87% | 1.08% | 3.13% | 1.88% | 2.73% | 1.95% |
| 2025/10/27 | 18.72% | 16.57% | 11.53% | 4.57% | 5.47% | 1.27% | 5.23% | 4.67% | 1.76% | 2.18% |
| 2025/10/28 | 16.97% | 17.51% | 9.57% | 3.83% | 4.53% | 1.91% | 5.38% | 7.73% | 2.08% | 1.46% |
| 2025/10/29 | 20.88% | 14.06% | 15.32% | 4.67% | 5.11% | 1.46% | 3.71% | 2.62% | 1.95% | 1.22% |
| 2025/10/30 | 18.66% | 13.42% | 11.81% | 5.09% | 6.69% | 2.45% | 4.34% | 3.96% | 1.34% | 2.17% |
| 2025/10/31 | 22.43% | 16.02% | 12.56% | 6.13% | 4.81% | 3.26% | 3.05% | 2.7% | 1.52% | 1.03% |
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In October 2025, carsales.com.au led with fluctuating impressions, peaking at 23.55% and ending at 22.43%. Drive.com.au and cars24.com.au showed varied trends, while subaru.com.au surged mid-month. The month concluded with dynamic shifts across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Learn More — Discover The BMW That's Right For You. Premium Vehicle Models, The Latest Offers, Innovative Technologies & First-Class Services.
2 minute finance at CARS24 — Buy used cars from the comfort of your couch. Explore used sedans, SUVs, hatchbacks & more
Search and enquire on new & used cars on carsales today! Australia's go-to for cars. Enquire for new & used cars now. Over 200,000 cars for sale on...
3,779 Used Cars For Sale from vetted, handpicked dealers in Melbourne VIC, Victoria - find the best deals and buy with confidence. 4,214 Used Cars For Sale from vetted, handpicked dealers in Melbourne VIC, Victoria - find the...
Spring into adventure with a $2,000 Factory Bonus on the Subaru Outback range*. The award winning SUV perfect for growing...
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In the competitive landscape of automotive PPC ads, BMW Australia captivates with its premium allure and innovative technologies. Cars24 entices with convenience, offering used cars from your couch. Carsales.com.au stands as Australia’s car hub, while Drive emphasizes trust with vetted dealers. Subaru’s $2,000 bonus on the Outback promises adventure.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Automotive Dealerships October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Automotive Dealerships October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The AUS Automotive Dealerships October 2025 Report aggregates data from across both device types and Google Shopping.
The AUS Automotive Dealerships October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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