AUS Automotive Dealerships - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – AUS

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.4090639542
81.5909360458
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 48%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 27.65
autotrader.com.au 9.83
cars24.com.au 8.36
drive.com.au 5.83
carsguide.com.au 5.74
toyota.com.au 5.59
carma.com.au 3.99
mazda.com.au 2.22
westsideauto.com.au 1.93
pickles.com.au 1.62
others 27.24
  • carsales.com.au - 27.65%
  • autotrader.com.au - 9.83%
  • cars24.com.au - 8.36%
  • drive.com.au - 5.83%
  • carsguide.com.au - 5.74%
  • toyota.com.au - 5.59%
  • carma.com.au - 3.99%
  • mazda.com.au - 2.22%
  • westsideauto.com.au - 1.93%
  • pickles.com.au - 1.62%
  • others - 27.24%

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In the automotive PPC landscape, Carsales.com.au leads with 27.65% click share, closely followed by ‘others’ at 27.24%. Autotrader.com.au holds 9.83%, while Cars24.com.au captures 8.36%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carsales.com.au carsguide.com.au cars24.com.au autotrader.com.au drive.com.au mgmotor.com.au cherymotor.com.au carma.com.au mazda.com.au toyota.com.au
2026/05/01 14.98% 3.93% 15.22% 4.27% 2.59% 3.4% 5.23% 8.42% 6.22% 4.22%
2026/05/02 12.27% 2.42% 15.51% 2.43% 8.34% 4.88% 3.85% 8.06% 5.85% 4.31%
2026/05/03 14.59% 4.59% 16.66% 2.69% 6.37% 3.79% 2.94% 9.04% 5.13% 4%
2026/05/04 10.33% 4.17% 18.43% 3.84% 8.25% 3.67% 2.57% 7.47% 5.03% 4.24%
2026/05/05 11.77% 3.35% 21.24% 2.5% 11.48% 2.61% 2.7% 6.89% 5.23% 2.77%
2026/05/06 11.39% 3.62% 22.05% 2.92% 10.18% 1.25% 2.87% 9.08% 4% 2.51%
2026/05/07 10.43% 2.5% 15.14% 2.36% 7.69% 2.52% 2.89% 11.36% 4.01% 3.85%
2026/05/08 10.39% 4.11% 16.03% 2.44% 9.45% 3.72% 2.81% 9.56% 4.07% 3.64%
2026/05/09 10.36% 1.95% 21.1% 1.67% 13.02% 3.16% 0.95% 10.78% 2.26% 3.23%
2026/05/10 14.05% 3.06% 17.63% 2.78% 8.41% 5.76% 1.59% 7.84% 3.06% 3.29%
2026/05/11 11.2% 2.98% 15.45% 4.88% 12.11% 2.98% 2.8% 7.76% 3.04% 3.58%
2026/05/12 12.73% 4.5% 4.34% 12.62% 11.8% 1.61% 2.85% 12.17% 2.38% 5.89%
2026/05/13 11.25% 4.36% 10.2% 6.79% 12.65% 2.02% 4.06% 7.54% 2.49% 4.11%
2026/05/14 13.13% 3.05% 11.55% 5.97% 7.05% 2.51% 4.21% 5.6% 3.12% 4.66%
2026/05/15 11.83% 4.77% 8.42% 5.47% 12.26% 2.03% 4.39% 4.46% 2.88% 4.71%
2026/05/16 14.78% 8.15% 4.51% 6.86% 10.34% 2.43% 4.35% 5.77% 3.94% 3.92%
2026/05/17 15.85% 7.87% 7.53% 8.95% 4.49% 2.96% 3.15% 6.56% 3.12% 5.04%
2026/05/18 16.75% 3.05% 12.76% 4.96% 6.63% 2.54% 3.61% 6.11% 3.5% 3.14%
2026/05/19 15.56% 6% 6.22% 5.34% 5.02% 3.23% 4.01% 6.09% 4.28% 3.96%
2026/05/20 13.8% 3.62% 13.77% 6.36% 3.37% 3.11% 4.42% 8.32% 3.76% 4.16%
2026/05/21 10.9% 4.26% 14.45% 5.31% 6.18% 1.89% 5.44% 8.96% 4.32% 3.95%
2026/05/22 10.16% 6.91% 13.26% 6.23% 6.37% 2.82% 6.57% 4.51% 3.86% 4.05%
2026/05/23 14.7% 5.31% 12.28% 4.73% 8.71% 3.04% 5.69% 4.96% 3.67% 4.73%
2026/05/24 14.75% 4.71% 12.51% 5.21% 8.79% 1.74% 5.87% 4.76% 3.53% 5.2%
2026/05/25 13.48% 5.25% 11.18% 6.56% 7.38% 2.14% 4.53% 5.41% 3.29% 4.22%
2026/05/26 12.67% 11.31% 10.42% 9.57% 7.79% 3.89% 3.07% 4.15% 2.38% 4.08%
2026/05/27 13.4% 10.96% 6.37% 10.14% 7.2% 4.75% 4.65% 2.46% 2.49% 5.05%
2026/05/28 12.75% 10.77% 10.71% 10.22% 6.09% 4.21% 4.09% 3.34% 3.18% 5.5%
2026/05/29 14.79% 7.72% 10.21% 13.51% 5.47% 6.19% 5.04% 2.56% 2.98% 4.33%
2026/05/30 13.65% 9.67% 9.68% 7.28% 8.01% 5.92% 4.13% 3.18% 3.21% 4.74%
2026/05/31 12.24% 10.82% 9% 8.73% 7.08% 6.07% 4.23% 3.71% 3.35% 3.21%
  • carsales.com.au
  • carsguide.com.au
  • cars24.com.au
  • autotrader.com.au
  • drive.com.au
  • mgmotor.com.au
  • cherymotor.com.au
  • carma.com.au
  • mazda.com.au
  • toyota.com.au

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In May 2026, carsales.com.au saw fluctuating PPC spend, peaking mid-month. Cars24.com.au led early but dipped, while carsguide.com.au surged late. Autotrader.com.au and drive.com.au showed steady growth. The month ended with diverse spend patterns.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 335
2026/05/02 329
2026/05/03 326
2026/05/04 331
2026/05/05 333
2026/05/06 321
2026/05/07 311
2026/05/08 358
2026/05/09 332
2026/05/10 348
2026/05/11 388
2026/05/12 501
2026/05/13 461
2026/05/14 449
2026/05/15 451
2026/05/16 468
2026/05/17 474
2026/05/18 454
2026/05/19 435
2026/05/20 396
2026/05/21 389
2026/05/22 388
2026/05/23 376
2026/05/24 389
2026/05/25 416
2026/05/26 447
2026/05/27 452
2026/05/28 405
2026/05/29 398
2026/05/30 405
2026/05/31 428

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May began with 335 advertisers, fluctuating initially, then surged mid-month, peaking at 501 on May 12. The month concluded with 428 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carsguide.com.au 3.33%
autotrader.com.au 2.07%
carsales.com.au 1.18%
subaru.com.au 1.13%
cherymotor.com.au 0.83%
mymoto.com.au -0.33%
nissan.com.au -0.38%
cars24.com.au -2.16%
carma.com.au -2.74%
drive.com.au -3.31%

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Drive.com.au saw a significant drop of 3.31%, while Carsguide.com.au experienced a notable rise of 3.33%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carsales.com.au carsguide.com.au autotrader.com.au cars24.com.au drive.com.au mgmotor.com.au carma.com.au subaru.com.au toyota.com.au mazda.com.au
2026/05/01 18.5% 5.67% 6.05% 15.47% 3.66% 1.9% 10.6% 0.32% 4.65% 5.63%
2026/05/02 15.75% 3.61% 3.81% 16.08% 10.16% 2.75% 9.25% 0.39% 4.35% 3.57%
2026/05/03 19.43% 5.14% 3.91% 16.54% 8.25% 1.73% 8.57% 0.29% 3.93% 3.68%
2026/05/04 13.35% 5.6% 4.96% 17.88% 9.21% 1.94% 8.26% 0.24% 4.22% 3.64%
2026/05/05 15.27% 4.78% 3.91% 21.28% 12.46% 1.3% 7.42% 0.16% 2.74% 3.8%
2026/05/06 14.35% 4.72% 4.54% 21.28% 11.19% 0.93% 9.7% 0.32% 2.72% 2.34%
2026/05/07 14.77% 3.72% 4.24% 16.14% 9% 1.65% 12.26% 0.1% 3.72% 2.44%
2026/05/08 14.37% 5.21% 4.24% 16.55% 10.14% 2.14% 11.19% 0.26% 4.44% 2.55%
2026/05/09 12.59% 2.66% 2.75% 20.49% 14.39% 2.11% 11.57% 0.2% 3.42% 1.5%
2026/05/10 17.71% 3.86% 4.45% 17.3% 9.65% 2.64% 8.97% 0.43% 3.26% 1.65%
2026/05/11 14.23% 4.09% 6.14% 15.12% 14.43% 1.8% 8.55% 0.45% 3.73% 1.65%
2026/05/12 13.5% 4.86% 14.03% 3.62% 13.54% 1.04% 11.67% 0.67% 5.68% 1.28%
2026/05/13 14.68% 5.2% 9.06% 10.16% 15.38% 1.25% 7.94% 1.3% 4.05% 1.49%
2026/05/14 17.55% 4.31% 7.36% 11.82% 8.37% 1.91% 5.94% 2.38% 4.26% 2.15%
2026/05/15 14.77% 6.33% 7.29% 8.75% 14.59% 1.63% 4.65% 2.79% 4.93% 1.97%
2026/05/16 18.47% 9.54% 9.05% 5.32% 11.22% 1.97% 6.47% 6.31% 3.74% 3.11%
2026/05/17 19.09% 9.01% 10.81% 7.76% 5.17% 2.04% 7.08% 4.82% 4.9% 2.27%
2026/05/18 20.38% 4.42% 7.36% 13.46% 7.13% 1.88% 6.6% 5.57% 3.24% 2.2%
2026/05/19 18.83% 7.17% 7.73% 7.2% 5.3% 2.36% 6.04% 7.48% 4.7% 2.75%
2026/05/20 17.37% 5.17% 8.94% 13.47% 3.86% 2.38% 9.04% 5.53% 4.35% 2.38%
2026/05/21 13.73% 5.96% 7.15% 15.43% 6.72% 1.34% 10.7% 3.2% 4.02% 3.29%
2026/05/22 13.41% 9.56% 8.55% 13.97% 6.84% 2.19% 4.65% 2.52% 4.23% 2.44%
2026/05/23 17.76% 7.5% 7.14% 13.04% 8.93% 1.67% 4.8% 3.21% 4.68% 2.54%
2026/05/24 18.4% 6.55% 7.34% 13.34% 8.87% 1.3% 4.72% 3.41% 4.95% 2.3%
2026/05/25 16.1% 7.36% 8.62% 11.76% 7.79% 1.64% 5.4% 2.89% 4.28% 2.21%
2026/05/26 14.64% 13.24% 10.85% 9.87% 7.89% 2.45% 3.78% 1.93% 3.46% 1.45%
2026/05/27 15.42% 13.12% 12.12% 7.08% 7.49% 3.36% 2.48% 3.5% 4.63% 1.54%
2026/05/28 15.18% 12.87% 12.21% 11.15% 6.43% 3.09% 3.52% 2.59% 5% 2.01%
2026/05/29 17.61% 9.67% 14.94% 10.82% 5.95% 4.07% 2.83% 3.12% 4.2% 1.79%
2026/05/30 16.77% 11.4% 8.86% 9.83% 8.76% 3.83% 3.42% 4.22% 4.42% 1.97%
2026/05/31 14.38% 12.57% 10.38% 9.35% 7.45% 4.11% 3.44% 3.1% 2.89% 2.26%
  • carsales.com.au
  • carsguide.com.au
  • autotrader.com.au
  • cars24.com.au
  • drive.com.au
  • mgmotor.com.au
  • carma.com.au
  • subaru.com.au
  • toyota.com.au
  • mazda.com.au

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In May 2026, carsales.com.au led with fluctuating impressions, peaking mid-month. Cars24.com.au started strong but dipped, while autotrader.com.au gained momentum. Carma.com.au and drive.com.au showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month
  1. 1
    Purchase second hand cars online | Carma https://www.carma.com.au

    Our reconditioning & QA processes make us the preferred used car dealership of the NRMA. Browse 100s of quality used cars. Shop online, get free...

  2. 2
    Quality Used Cars in Stock https://www.cars24.com.au › used-car-dealer › sydney

    Pre-Owned Cars – Test Today — Browse thousands of used cars across Australia. Buy online with home delivery. Book online, drive today. Quality used cars with zero-risk buying. 100% Online. Pre-approval in 2 mins. 12x faster loans.

  3. 3
    New & Used cars for sale in Australia - carsales.com.au https://www.carsales.com.au

    Australia's go-to for cars. Search for new & used cars on carsales.com.au. Enquire today. carsales.com.au - Best place to buy & sell cars. Enquire for new & used cars online today.

  4. 4
    Used All Cars For Sale - Pickles AU https://www.pickles.com.au

    Bid with Pickles on your commute to work. Your next car is a click away

  5. 5
    The Subaru Forester AWD Hybrid - Save Up To $5,000* https://www.subaru.com.au

    Go further with confidence. The all-new Subaru Forester AWD Hybrid from $46,990 driveaway* Bold new design, cutting-edge tech and strong Hybrid...

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In the competitive landscape of automotive PPC ads, Carma stands out with its emphasis on quality assurance and NRMA endorsement. Cars24 highlights convenience with fast loans and home delivery. Carsales.com.au positions itself as Australia’s trusted car marketplace. Pickles offers a unique bidding experience, while Subaru promotes savings and innovation with its Forester AWD Hybrid.

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