US Automotive Dealerships - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – US

Google AI Overview visibility for Automotive Dealerships US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.0580660685
69.9419339315
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 50%
Navigational 3%
Seasonal 0%
Local 6%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.com 21.55
carvana.com 16.65
autotrader.com 8.31
carmax.com 5.99
carfax.com 4.49
cars.com 4.25
bmwusa.com 2.14
ford.com 1.85
toyota.com 1.25
porsche.com 1.11
others 32.41
  • cargurus.com - 21.55%
  • carvana.com - 16.65%
  • autotrader.com - 8.31%
  • carmax.com - 5.99%
  • carfax.com - 4.49%
  • cars.com - 4.25%
  • bmwusa.com - 2.14%
  • ford.com - 1.85%
  • toyota.com - 1.25%
  • porsche.com - 1.11%
  • others - 32.41%

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In the automotive PPC landscape, Cargurus leads with 21.55% click share, followed by Carvana at 16.65%. Others collectively hold 32.41%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carvana.com cargurus.com carmax.com autotrader.com bmwusa.com carfax.com ford.com cars.com drivetime.com toyota.com
2026/07/01 23.81% 5.51% 4.94% 3.34% 1.76% 3.74% 1.08% 3.88% 2.47% 1.15%
2026/07/02 22.01% 7.88% 4.65% 3.71% 1.9% 3.35% 1.11% 3.86% 2.36% 1.53%
2026/07/03 21.54% 8.83% 5.16% 3.61% 1.81% 3.52% 1.18% 3.2% 2.4% 1.43%
2026/07/04 21.34% 6.65% 5.94% 3.11% 1.83% 2.73% 2.42% 2.86% 1.98% 1.4%
2026/07/05 19.57% 7.06% 5.32% 3.44% 1.96% 4.09% 2.1% 1.82% 2.09% 1.71%
2026/07/06 22.11% 6.81% 5.27% 2.83% 1.83% 2.96% 1.19% 2.17% 2.66% 1.69%
2026/07/07 21.16% 7.92% 4.18% 2.75% 1.68% 2.88% 1.52% 3.11% 2.79% 1.85%
2026/07/08 23.28% 10.51% 3.86% 3.1% 2.24% 3.25% 0.93% 3.34% 1.78% 1.47%
2026/07/09 25.98% 11.97% 3.01% 3.28% 1.02% 2.74% 1.09% 5.25% 1.11% 1.42%
2026/07/10 29.69% 9.18% 3.41% 2.58% 1.88% 2.83% 1.15% 4.36% 1.19% 1.38%
2026/07/11 25.31% 8.84% 4.63% 2.84% 1.37% 3.42% 0.91% 5.35% 1% 1.74%
2026/07/12 27.49% 8.93% 4.17% 2.62% 1.35% 3.15% 1.69% 3.88% 1.05% 1.44%
2026/07/13 20.35% 9.08% 4.26% 3.01% 1.69% 2.62% 2.49% 3.13% 1.65% 1.35%
2026/07/14 21.17% 9.65% 4.97% 3.69% 2.4% 2.28% 1.74% 2.91% 2.42% 1.46%
2026/07/15 23.12% 8.83% 3.84% 3.58% 1.13% 2.44% 2.51% 2.65% 2.12% 1.15%
2026/07/16 24.4% 8.85% 4.22% 3.59% 1.61% 2.22% 1.1% 2.69% 2.32% 1.05%
2026/07/17 27.76% 9.02% 4.34% 2.95% 1.73% 1.88% 1.27% 2.38% 2.82% 1.48%
2026/07/18 26.89% 9.64% 4.03% 2.75% 1.37% 1.96% 2.27% 3.26% 1.39% 1.68%
2026/07/19 24.52% 10.89% 4.01% 2.36% 1.99% 1.83% 2.14% 3.41% 1.68% 1.48%
2026/07/20 24.72% 9.58% 4.37% 3.49% 2.63% 2.1% 3.25% 2.04% 1.21% 1.21%
2026/07/21 20.61% 9.41% 4.84% 3.6% 2.34% 2.22% 1.7% 2.83% 2.37% 1.42%
2026/07/22 25.18% 9.3% 3.67% 3.46% 1.81% 2.57% 2.06% 3.39% 1.43% 1.32%
2026/07/23 24.8% 9.16% 3.27% 3.35% 1.63% 2.31% 1.55% 4.11% 1.19% 1.17%
2026/07/24 24.36% 9.1% 3.4% 3.1% 1.55% 2.56% 1.99% 4.08% 1.13% 1.4%
2026/07/25 24.81% 9.41% 3.64% 2.98% 2.47% 2.4% 1.18% 4.03% 1.41% 1.47%
2026/07/26 25.16% 9.78% 2.89% 2.62% 1.76% 2.29% 1.58% 3.95% 1.6% 2.24%
2026/07/27 26.34% 8.87% 2.8% 2.94% 1.94% 1.96% 2.22% 3.74% 1.49% 1.57%
2026/07/28 25.18% 9.27% 3.68% 2.77% 1.36% 2.02% 0.97% 3.44% 1.82% 1.4%
2026/07/29 26.44% 8.31% 3.66% 2.55% 1.83% 2.06% 2.32% 2.64% 1.85% 1.23%
2026/07/30 24.99% 7.86% 3.6% 2.69% 1.83% 2.52% 1.21% 2.88% 1.41% 1.53%
2026/07/31 26.02% 6.78% 3.58% 2.99% 2.61% 2.37% 2.16% 2.12% 1.12% 1.04%
  • carvana.com
  • cargurus.com
  • carmax.com
  • autotrader.com
  • bmwusa.com
  • carfax.com
  • ford.com
  • cars.com
  • drivetime.com
  • toyota.com

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Carvana’s PPC spend share fluctuated, peaking at 29.69% mid-month. CarGurus saw a steady rise, ending at 6.78%. CarMax’s share declined, while AutoTrader remained stable. BMWUSA and Ford showed minor variations. Carfax, Cars.com, DriveTime, and Toyota had consistent trends.

Market Exposure

Competitor Count for US Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 3238
2026/07/02 3790
2026/07/03 3820
2026/07/04 3665
2026/07/05 3690
2026/07/06 3448
2026/07/07 3498
2026/07/08 3622
2026/07/09 4026
2026/07/10 4197
2026/07/11 4217
2026/07/12 4239
2026/07/13 4043
2026/07/14 3823
2026/07/15 3910
2026/07/16 3885
2026/07/17 3693
2026/07/18 3894
2026/07/19 3990
2026/07/20 3692
2026/07/21 3823
2026/07/22 4718
2026/07/23 4792
2026/07/24 4725
2026/07/25 4820
2026/07/26 4853
2026/07/27 4613
2026/07/28 4336
2026/07/29 4270
2026/07/30 4244
2026/07/31 4175

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July saw a dynamic shift in advertisers, starting at 3,238 and peaking at 4,853. The month concluded with a slight decline to 4,175, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carvana.com 1.04%
ford.com 0.55%
bmwusa.com 0.31%
rvtrader.com 0.26%
buick.com 0.16%
hertzcarsales.com -0.17%
cargurus.com -0.19%
autotrader.com -0.25%
carfax.com -0.89%
carmax.com -1.11%

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Carvana.com surged with a 1.04% increase, while Carmax.com faced a 1.11% decline. Ford.com rose by 0.55%, contrasting Carfax.com’s 0.89% drop.

Campaign Efficiency

US Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carvana.com cargurus.com autotrader.com carmax.com carfax.com cars.com truecar.com bmwusa.com echopark.com toyota.com
2026/07/01 24.64% 9.09% 5.78% 6.26% 4.74% 5.21% 2.64% 1.2% 1.24% 0.73%
2026/07/02 23.32% 11.66% 5.66% 6.02% 4.11% 4.75% 2.32% 1.17% 1.17% 0.97%
2026/07/03 23.01% 12.67% 5.57% 6.22% 4.18% 4.47% 2.33% 1.15% 0.98% 0.95%
2026/07/04 23.21% 11.31% 4.69% 7.36% 3.73% 3.53% 2.28% 1.28% 1.03% 0.95%
2026/07/05 21.1% 11.54% 5.43% 6.63% 5.14% 2.63% 2.25% 1.33% 1.5% 1.33%
2026/07/06 22.18% 11.58% 4.96% 6.25% 4% 2.98% 2.92% 1.37% 1.24% 1.21%
2026/07/07 23.22% 12.29% 4.79% 5.63% 3.86% 3.66% 2.34% 1.15% 1.18% 1.22%
2026/07/08 24.09% 14.57% 4.75% 4.69% 4.25% 4.4% 1.99% 1.46% 1.04% 1.03%
2026/07/09 25.62% 15.12% 4.45% 3.61% 3.29% 5.83% 1.22% 0.61% 1.01% 0.99%
2026/07/10 27.67% 13.58% 4.27% 4.04% 3.56% 5.57% 1.39% 1.11% 0.81% 0.94%
2026/07/11 25.3% 13.17% 4.26% 5.02% 4.08% 6.19% 1.62% 0.84% 0.89% 1.19%
2026/07/12 27.63% 12.86% 4.08% 4.74% 3.85% 4.89% 1.47% 0.84% 0.96% 0.94%
2026/07/13 22.16% 13.7% 5.11% 4.9% 3.29% 4.83% 2.17% 1% 0.94% 0.9%
2026/07/14 22.13% 14.16% 5.61% 5.49% 3.1% 3.98% 2.82% 1.32% 0.82% 1.21%
2026/07/15 25.24% 12.62% 4.94% 4.3% 3.21% 3.52% 2.61% 0.68% 0.91% 0.72%
2026/07/16 25.82% 12.85% 5.27% 4.89% 2.81% 3.66% 2.26% 0.89% 1.12% 0.87%
2026/07/17 29.82% 12.89% 4.56% 4.46% 2.55% 3.25% 1.94% 0.84% 1.16% 0.91%
2026/07/18 27.44% 13.61% 3.81% 4.33% 2.57% 4.04% 1.82% 0.74% 1.2% 1.14%
2026/07/19 26.9% 14.7% 3.81% 4.58% 2.4% 3.69% 1.92% 1.05% 1.09% 0.9%
2026/07/20 26.79% 13.93% 4.71% 4.81% 2.59% 3.04% 1.61% 1.22% 0.92% 0.9%
2026/07/21 22.13% 14.16% 5.61% 5.49% 3.1% 3.98% 2.82% 1.32% 0.82% 1.21%
2026/07/22 25.32% 13.27% 4.95% 4.25% 3.23% 4.45% 1.43% 1.01% 1.08% 0.85%
2026/07/23 25.55% 12.77% 4.64% 3.62% 3.09% 4.52% 1.51% 0.89% 0.82% 0.75%
2026/07/24 25.03% 12.95% 4.51% 3.76% 3.25% 4.81% 1.27% 0.94% 0.97% 0.93%
2026/07/25 25.74% 13.78% 4.55% 3.98% 3.17% 4.41% 1.29% 1.34% 0.87% 0.96%
2026/07/26 25.4% 13.8% 3.89% 3.44% 2.97% 4.54% 1.43% 1.07% 0.99% 1.39%
2026/07/27 27.98% 12.99% 4.43% 3.22% 2.63% 4.17% 1.39% 1.07% 0.91% 1.05%
2026/07/28 27.29% 13.26% 4.41% 3.96% 2.71% 3.9% 1.91% 0.94% 0.93% 1%
2026/07/29 28.28% 12.47% 4.16% 4.2% 2.91% 3.26% 2.35% 1.05% 0.93% 0.8%
2026/07/30 27.44% 11.13% 4.37% 4.16% 3.29% 3.53% 1.72% 1.09% 1.09% 1.1%
2026/07/31 28.69% 9.8% 4.32% 4.18% 3.24% 2.81% 1.94% 1.54% 1.02% 0.67%
  • carvana.com
  • cargurus.com
  • autotrader.com
  • carmax.com
  • carfax.com
  • cars.com
  • truecar.com
  • bmwusa.com
  • echopark.com
  • toyota.com

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Carvana’s impression share fluctuated, peaking at 29.82% on July 17. Cargurus saw a decline, ending at 9.8%. Autotrader’s share decreased, finishing at 4.32%. Carmax’s share dipped, closing at 4.18%. Carfax’s share remained low, ending at 3.24%. Cars.com experienced a drop, concluding at 2.81%. Truecar’s share varied, finishing at 1.94%. BMWUSA’s share increased, ending at 1.54%. Echopark’s share fluctuated, closing at 1.02%. Toyota’s share decreased, finishing at 0.67%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships - Last month
  1. 1
    CarGurus: Shop Used & New https://www.cargurus.com

    Search Cars on CarGurus — See cars for sale near you. Compare deals all in one place. Shop local listings with transparent pricing.

  2. 2
    Cars.com Used Cars for Sale https://www.cars.com

    Official Cars.com Site — Cars.com - Your One-Stop-Shop for Buying and Selling Cars. 2M+ Vehicles Available! Choose From...

  3. 3
    Search Used Cars For Sale https://www.carvana.com › used-cars

    Buy, Sell, or Trade-in Online — Find The Right Used Car For You. Search By Price, Make, Model, Mileage And More! 100% Online Used...

  4. 4
    Affordable Cars Under $15k https://www.drivetime.com

    No-Haggle Pricing on Every Car — No surprises. The price you see is the price you pay. Shop with confidence. Choose your down payment and browse cars under $15K. More options, less...

  5. 5
    TrueCar® Official Site | Find New & Used Cars for Sale https://www.truecar.com

    Find the perfect car by comparing trims, pictures & reviews for every make & model. Find a great...

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In the competitive world of automotive PPC, CarGurus, Cars.com, Carvana, DriveTime, and TrueCar dominate with distinct narratives. CarGurus emphasizes local listings and transparent pricing, while Cars.com offers a vast selection of over 2 million vehicles. Carvana highlights the convenience of a 100% online experience, and DriveTime focuses on affordability with no-haggle pricing under $15k. TrueCar stands out by enabling detailed comparisons of trims and reviews. Each advertiser crafts a unique story, resonating with diverse buyer needs.

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