UK Automotive Dealerships - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.91741182732
95.0825881727
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 59
41
59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 46%
Navigational 1%
Seasonal 0%
Local 7%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 16.16
carwow.co.uk 11.09
autotrader.co.uk 6.41
arnoldclark.com 5.85
bmw.co.uk 4.18
webuyanycar.com 3.84
volkswagen.co.uk 3.29
bigmotoringworld.co.uk 2.95
cinch.co.uk 2.69
selectcarleasing.co.uk 2.21
others 41.33
  • cargurus.co.uk - 16.16%
  • carwow.co.uk - 11.09%
  • autotrader.co.uk - 6.41%
  • arnoldclark.com - 5.85%
  • bmw.co.uk - 4.18%
  • webuyanycar.com - 3.84%
  • volkswagen.co.uk - 3.29%
  • bigmotoringworld.co.uk - 2.95%
  • cinch.co.uk - 2.69%
  • selectcarleasing.co.uk - 2.21%
  • others - 41.33%

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In the PPC landscape, ‘others’ dominate with 41.33% click share, while Cargurus leads individual advertisers at 16.16%. Carwow follows with 11.09%, and Autotrader captures 6.41%.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carwow.co.uk cargurus.co.uk autotrader.co.uk motorway.co.uk webuyanycar.com nissan.co.uk volkswagen.co.uk bmw.co.uk arnoldclark.com cinch.co.uk
2026/03/01 10.09% 24.75% 0.71% 4.24% 6.16% 3.55% 1.46% 2.07% 3.46% 2.74%
2026/03/02 13.08% 13.33% 5.23% 4.37% 6.33% 3.3% 1.86% 2.44% 2.67% 3.24%
2026/03/03 13.33% 14.11% 4.39% 3.92% 6.45% 2.64% 2.53% 2.87% 2.16% 3.19%
2026/03/04 14.53% 14.66% 4.73% 4.05% 6.39% 2.76% 2.6% 2.8% 1.97% 3.77%
2026/03/05 12.53% 8.9% 1.45% 4.14% 7.98% 3.49% 2.59% 3% 2.79% 4.27%
2026/03/06 13.38% 24.12% 0.95% 3.32% 6.05% 2.12% 1.98% 2.83% 2.47% 3.7%
2026/03/07 12.54% 7.09% 0.85% 5.06% 8.93% 3.32% 2.2% 2.29% 3.39% 3.21%
2026/03/08 12.96% 7.87% 0.96% 4.8% 8.92% 3.1% 2.61% 2.57% 3.53% 2.49%
2026/03/09 14.67% 15.61% 5.53% 3.57% 5.07% 2.39% 1.52% 1.85% 3.29% 2.77%
2026/03/10 15.84% 11.16% 1.18% 4.34% 7.53% 2.37% 2.73% 2.44% 3.62% 3.46%
2026/03/11 15.91% 11.23% 1.56% 4.3% 6.36% 2.34% 2.63% 2.37% 2.85% 3.38%
2026/03/12 17.54% 19.72% 4.58% 3.44% 4% 2.41% 2.65% 2.2% 2.82% 2.8%
2026/03/13 14.16% 22.56% 2.01% 4.46% 3.94% 2.53% 3.53% 2.16% 3.07% 2.7%
2026/03/14 15.74% 19.37% 4.42% 3.82% 3.85% 2.68% 3.08% 1.81% 2.99% 2.08%
2026/03/15 14.19% 18.79% 2.87% 3.29% 3.95% 2.63% 3.32% 2.28% 3.28% 2.34%
2026/03/16 13.25% 9.2% 1.43% 3.36% 5.94% 3.33% 3.89% 2.74% 3.76% 2.57%
2026/03/17 14.86% 13.32% 2.01% 2.98% 3.7% 3.23% 3.99% 2.79% 2.76% 3.63%
2026/03/18 15.88% 10.25% 5.15% 1.56% 3.93% 2.11% 4.13% 2.45% 4.22% 3.27%
2026/03/19 17.33% 23.59% 0.6% 2.55% 0.94% 0.09% 2.97% 1.93% 3.06% 2.38%
2026/03/20 13.54% 9.02% 4.7% 4.71% 4.72% 0.22% 2.98% 1.96% 3.18% 2.09%
2026/03/21 15.44% 18.84% 2.81% 5.91% 9.06% 0.69% 1.44% 1.46% 3.35% 1.07%
2026/03/22 12.97% 7.39% 0.82% 5.02% 8.09% 1.33% 2.54% 1.82% 6.84% 1.42%
2026/03/23 12.42% 18.76% 1.32% 3.61% 8.32% 2.04% 2.2% 2.08% 2.9% 1.92%
2026/03/24 14.77% 13.23% 2% 2.96% 3.68% 3.22% 3.99% 2.77% 2.75% 3.61%
2026/03/25 10% 3.94% 2.09% 7.01% 11.9% 3.54% 2.66% 2.32% 2.68% 1.34%
2026/03/26 10.23% 12.3% 9.48% 5.74% 7.89% 2.44% 2.17% 1.95% 1.43% 1.23%
2026/03/27 13.03% 6.97% 1.85% 7.29% 4.64% 3.13% 2.87% 1.87% 3.48% 2.5%
2026/03/28 10.93% 6.98% 2.51% 4.35% 9.28% 3.66% 2.5% 1.7% 2.79% 2.79%
2026/03/29 13.28% 6.74% 2.82% 6.08% 8.34% 3.56% 2.32% 1.44% 2.4% 1.1%
2026/03/30 11.87% 8.23% 1.71% 7.16% 6.48% 3.64% 2.12% 2.03% 2.46% 2.04%
2026/03/31 15.51% 13.67% 6.5% 5.7% 3.09% 3.03% 2.73% 1.66% 1.63% 1.33%
  • carwow.co.uk
  • cargurus.co.uk
  • autotrader.co.uk
  • motorway.co.uk
  • webuyanycar.com
  • nissan.co.uk
  • volkswagen.co.uk
  • bmw.co.uk
  • arnoldclark.com
  • cinch.co.uk

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In March 2026, Carwow.co.uk’s PPC spend share fluctuated, peaking mid-month at 17.54%. Cargurus.co.uk saw a dramatic drop from 24.75% to 13.67%. Autotrader.co.uk’s share remained low, while Motorway.co.uk and Webuyanycar.com experienced moderate fluctuations. Nissan.co.uk and Volkswagen.co.uk maintained steady shares, with slight increases. BMW.co.uk and Arnoldclark.com showed minor variations, while Cinch.co.uk’s share decreased towards the month’s end.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 609
2026/03/02 623
2026/03/03 633
2026/03/04 634
2026/03/05 632
2026/03/06 631
2026/03/07 618
2026/03/08 597
2026/03/09 633
2026/03/10 603
2026/03/11 601
2026/03/12 611
2026/03/13 600
2026/03/14 583
2026/03/15 581
2026/03/16 588
2026/03/17 574
2026/03/18 572
2026/03/19 545
2026/03/20 546
2026/03/21 535
2026/03/22 540
2026/03/23 566
2026/03/24 574
2026/03/25 523
2026/03/26 505
2026/03/27 511
2026/03/28 529
2026/03/29 520
2026/03/30 503
2026/03/31 498

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March began with 609 advertisers, peaking at 634 by the 4th. A decline followed, ending the month at 498.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
autotrader.co.uk 2.01%
bigmotoringworld.co.uk 0.72%
selectcarleasing.co.uk 0.54%
tradecentreuk.com 0.49%
vertumotors.com 0.48%
theaa.com -0.35%
mini.co.uk -0.41%
cinch.co.uk -0.97%
carwow.co.uk -1.91%
cargurus.co.uk -3.09%

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AutoTrader.co.uk surged with a 2.01% click share increase, while CarGurus.co.uk dropped by 3.09%.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk carwow.co.uk autotrader.co.uk motorway.co.uk volkswagen.co.uk carsupermarket.com arnoldclark.com motorpoint.co.uk bmw.co.uk cinch.co.uk
2026/03/01 29.42% 11.38% 0.65% 2.62% 1.4% 2.72% 4.35% 2.04% 2.33% 4.35%
2026/03/02 18.45% 14.81% 5.03% 2.61% 1.73% 3.18% 3.23% 2.36% 2.68% 4.86%
2026/03/03 19.6% 15.12% 4.03% 2.31% 2.2% 2.18% 2.46% 1.9% 3.19% 4.59%
2026/03/04 20.49% 16.73% 4.17% 2.37% 2.19% 2.51% 2.31% 2.62% 2.92% 5.4%
2026/03/05 13.84% 14.72% 1.44% 2.4% 2.33% 4.05% 3.39% 3.06% 3.18% 6.29%
2026/03/06 28.43% 15.43% 0.65% 1.9% 1.81% 2.15% 2.97% 2.87% 2.97% 5.36%
2026/03/07 11.89% 14.49% 0.55% 3.23% 2.2% 2.5% 4.32% 2.45% 2.74% 5.33%
2026/03/08 13.51% 15.19% 0.61% 3.08% 2.7% 2.66% 4.61% 2.4% 3.27% 4.1%
2026/03/09 19.23% 16.19% 4.96% 1.94% 1.28% 2.13% 3.72% 2.77% 1.87% 3.86%
2026/03/10 16.42% 18.98% 1.6% 2.81% 2.55% 2.31% 4.22% 2.33% 2.62% 4.66%
2026/03/11 16.76% 19.27% 2.45% 2.43% 2.27% 2.61% 3.63% 3.03% 2.45% 4.67%
2026/03/12 23.8% 19.29% 4.16% 2.29% 2.38% 2.66% 3.39% 2.72% 2.3% 3.89%
2026/03/13 25.15% 15.96% 2.21% 3.26% 3.42% 2.58% 4.01% 2.38% 2.16% 3.93%
2026/03/14 24.05% 17.32% 4.2% 2.12% 3.04% 2.28% 3.65% 2.3% 1.87% 2.94%
2026/03/15 22.13% 15.76% 2.81% 1.8% 3.32% 1.76% 4.06% 3.1% 2.46% 3.31%
2026/03/16 14.19% 14.8% 1.07% 1.8% 3.71% 2.12% 5.3% 2.83% 2.97% 3.79%
2026/03/17 19.12% 16.62% 1% 1.55% 3.81% 2.16% 3.39% 2.7% 2.71% 5.05%
2026/03/18 15% 17.42% 4.49% 0.7% 3.93% 2.03% 4.15% 2.17% 2.59% 4.64%
2026/03/19 25.41% 18.83% 0.37% 1.32% 2.96% 2.57% 3.96% 2.17% 1.92% 3.51%
2026/03/20 11.44% 14.71% 4.26% 2.7% 3.15% 2.09% 4.22% 3.67% 2.1% 3.09%
2026/03/21 23% 17.57% 2.75% 4.47% 1.47% 1.43% 5.15% 2% 1.74% 1.75%
2026/03/22 12.25% 15.1% 0.72% 3.04% 2.6% 4.14% 7.38% 3.19% 2.26% 2.37%
2026/03/23 23.97% 13.91% 1.35% 2.12% 2.34% 3.39% 3.96% 2.14% 2.22% 3.11%
2026/03/24 19.12% 16.62% 1% 1.55% 3.81% 2.16% 3.39% 2.7% 2.71% 5.05%
2026/03/25 8.27% 11.13% 2.42% 5.26% 2.91% 2.21% 4.03% 2.19% 3.22% 2.55%
2026/03/26 16.26% 12.67% 10.42% 3.85% 2.32% 1.7% 2.06% 3.47% 2.48% 2.09%
2026/03/27 11.45% 14.38% 1.9% 4.22% 3.04% 5.16% 4.95% 5.31% 2.14% 3.66%
2026/03/28 12.5% 12.22% 3.06% 2.67% 2.69% 3.07% 3.72% 2.67% 2.19% 4.48%
2026/03/29 12.11% 15.65% 3.55% 3.68% 2.46% 2.15% 2.99% 3.97% 1.66% 1.82%
2026/03/30 14.33% 12.97% 1.9% 4.97% 2.39% 2.66% 3.46% 2.57% 2.43% 3.17%
2026/03/31 18.58% 16.82% 6.65% 3.58% 2.59% 2.13% 2.07% 2.05% 2% 2%
  • cargurus.co.uk
  • carwow.co.uk
  • autotrader.co.uk
  • motorway.co.uk
  • volkswagen.co.uk
  • carsupermarket.com
  • arnoldclark.com
  • motorpoint.co.uk
  • bmw.co.uk
  • cinch.co.uk

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In March 2026, CarGurus.co.uk led with fluctuating impressions, peaking early and mid-month. Carwow.co.uk maintained steady growth, while Autotrader.co.uk saw a late surge. Cinch.co.uk experienced a mid-month dip but ended strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    Arnold Clark Click & Collect | Save £500 On Thousands of Cars https://arnoldclark.com › click_&_collect › cars_nearer_you

    Thousands of Cars Reduced By £500! Rewards Event Extended Until 23rd March. The Arnold Clark Rewards Event Is Now On! Save £500 On Your Next...

  2. 2
    Welcome to Big Motoring World® https://www.bigmotoringworld.co.uk

    Big Motoring World — We’re CarGurus’ Top Rated Dealer 2024. Big Motoring World thanks its brilliant customers. Huge Selection of Top Quality Used Cars. 200 Point...

  3. 3
    BMW https://www.bmw.co.uk

    The Official BMW Website — Experience the fascination of BMW and discover our latest models. Visit the BMW official website today to find your perfect BMW.

  4. 4
    Big Savings at Motorpoint | Rated Excellent on Trustpilot https://www.motorpoint.co.uk

    Browse quality used cars for less at Motorpoint. Nobody beats us on price. Our customers love us ...

  5. 5
    Free Valuation - Enter Reg | Get Your Highest Offer https://www.motorway.co.uk

    Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway. Get Your Free, Instant Car Valuation Based On Live Market Data.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Arnold Clark entices with a £500 savings event, while Big Motoring World highlights its top-rated dealer status. BMW captivates with brand fascination, Motorpoint boasts unbeatable prices, and Motorway offers instant car valuations.

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