UK Automotive Dealerships - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.886059151
71.113940849
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 53%
Navigational 8%
Seasonal 0%
Local 8%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
autotrader.co.uk 23.24
cargurus.co.uk 11.85
carwow.co.uk 7.98
arnoldclark.com 5.3
bigmotoringworld.co.uk 4.64
bmw.co.uk 3.86
webuyanycar.com 3.15
cinch.co.uk 2.83
volkswagen.co.uk 2.8
motorpoint.co.uk 2.07
others 32.28
  • autotrader.co.uk - 23.24%
  • cargurus.co.uk - 11.85%
  • carwow.co.uk - 7.98%
  • arnoldclark.com - 5.3%
  • bigmotoringworld.co.uk - 4.64%
  • bmw.co.uk - 3.86%
  • webuyanycar.com - 3.15%
  • cinch.co.uk - 2.83%
  • volkswagen.co.uk - 2.8%
  • motorpoint.co.uk - 2.07%
  • others - 32.28%

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AutoTrader.co.uk leads with 23.24% click share, followed by CarGurus.co.uk at 11.85%. Others collectively hold 32.28%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk carwow.co.uk webuyanycar.com bmw.co.uk nissan.co.uk bigmotoringworld.co.uk motorway.co.uk cinch.co.uk volkswagen.co.uk autotrader.co.uk
2026/10/01 11.06% 7.05% 4.79% 2.26% 2.66% 4.35% 3.01% 3.28% 4.19% 4.72%
2026/10/02 11.76% 6.71% 6.21% 1.75% 3.48% 5.79% 3.34% 2.81% 3.76% 4.29%
2026/10/03 11.15% 7.46% 7.31% 1.41% 3.43% 4.05% 3.39% 2.93% 4.08% 5.48%
2026/10/04 12.45% 8.2% 6.21% 1.44% 3.05% 4.61% 3.02% 2.48% 3.18% 5.88%
2026/10/05 11.61% 7.96% 7.69% 1.52% 1.97% 4.41% 3.51% 2.73% 3.27% 6.22%
2026/10/06 10.42% 12.25% 7.8% 1.51% 2.62% 4.92% 2.47% 2.94% 4.75% 3.32%
2026/10/07 11.52% 10.93% 6.87% 3.79% 1.59% 4.72% 2.04% 3.58% 3.64% 3.54%
2026/10/08 10.71% 10.48% 6.89% 6.03% 4.21% 4.69% 2.84% 3.09% 3.64% 4.33%
2026/10/09 9.66% 8.73% 7.27% 5.77% 2.57% 4.73% 2.04% 3.47% 5.06% 4.08%
2026/10/10 10.89% 9.96% 6.92% 3.83% 2.37% 5.38% 1.57% 3.64% 4.49% 3.09%
2026/10/11 11.24% 9.21% 6.99% 3.73% 1.68% 4.58% 1.09% 4.11% 5.14% 2.9%
2026/10/12 9.29% 10.51% 8.12% 5.67% 0.72% 4.43% 2.34% 4.28% 5.08% 4.08%
2026/10/13 9.51% 10.56% 7.8% 7.84% 2.16% 4.24% 2.82% 3.72% 4.16% 4.16%
2026/10/14 10.47% 10.8% 7.32% 10.21% 1.08% 5.07% 2.99% 3.85% 3.31% 3.96%
2026/10/15 10.24% 10.97% 6.31% 8.95% 2.55% 4.47% 2.6% 3.23% 3.73% 3.47%
2026/10/16 10.03% 11.31% 6.33% 8.22% 2.82% 4.57% 2.91% 3.69% 2.58% 4.06%
2026/10/17 10.07% 12.31% 5.89% 8.11% 3.46% 4.92% 3.57% 3.38% 3.23% 4.07%
2026/10/18 9.96% 10.59% 5.41% 8.94% 5.06% 4.18% 2.78% 2.78% 2.67% 2.97%
2026/10/19 9.86% 11.27% 5.04% 9.39% 3.58% 4.16% 3.58% 3.41% 2.12% 3.18%
2026/10/20 9.95% 11.42% 4.77% 10.92% 3.26% 4.42% 2.79% 2.49% 2.65% 3.91%
2026/10/21 9.83% 12.1% 5.45% 8.52% 3.87% 4.07% 2.66% 2.62% 2.32% 2.72%
2026/10/22 8.55% 10.53% 5.65% 8.93% 3.07% 4.43% 2.57% 3.73% 1.83% 3.89%
2026/10/23 8.86% 10.14% 6.09% 7.41% 4.98% 3.88% 2.67% 3% 1.86% 3.22%
2026/10/24 9.4% 10.49% 4.75% 9.48% 2.9% 4.59% 3.01% 2.85% 1.72% 2.58%
2026/10/25 9.17% 10.68% 4.8% 6.62% 4.08% 4.73% 3.39% 2.91% 2.34% 2.73%
2026/10/26 9.26% 10.06% 5.6% 5.75% 2.64% 4.74% 3.34% 2.93% 1.77% 2.2%
2026/10/27 8.31% 9.05% 6.29% 7.08% 3.36% 4.85% 3.49% 3.16% 2.01% 1.57%
2026/10/28 7.3% 8.45% 6.17% 7.23% 4.34% 5.12% 3.91% 2.74% 2.19% 1.88%
2026/10/29 9.69% 10.16% 4.42% 6.05% 4.41% 5.04% 3.36% 2.73% 1.76% 1.57%
2026/10/30 9.28% 8.81% 5.45% 5.87% 4.88% 4.96% 3.13% 3.15% 2.92% 1.71%
2026/10/31 8.9% 7.16% 6.65% 4.94% 4.84% 4.65% 3.38% 3.12% 1.94% 1.84%
  • cargurus.co.uk
  • carwow.co.uk
  • webuyanycar.com
  • bmw.co.uk
  • nissan.co.uk
  • bigmotoringworld.co.uk
  • motorway.co.uk
  • cinch.co.uk
  • volkswagen.co.uk
  • autotrader.co.uk

Copyright © Adthena. All rights reserved.

In October 2026, CarGurus.co.uk started strong but gradually declined, ending at 8.90%. Carwow.co.uk surged mid-month, peaking at 12.31%, then tapered to 7.16%. Webuyanycar.com fluctuated, closing at 6.65%. BMW.co.uk rose steadily, peaking at 10.92%, before settling at 4.94%. Nissan.co.uk showed volatility, ending at 4.84%. Bigmotoringworld.co.uk remained stable, finishing at 4.65%. Motorway.co.uk had minor fluctuations, closing at 3.38%. Cinch.co.uk saw slight variations, ending at 3.12%. Volkswagen.co.uk declined, finishing at 1.94%. Autotrader.co.uk started strong but dropped, closing at 1.84%.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 556
2026/10/02 551
2026/10/03 496
2026/10/04 517
2026/10/05 502
2026/10/06 502
2026/10/07 476
2026/10/08 497
2026/10/09 490
2026/10/10 466
2026/10/11 471
2026/10/12 470
2026/10/13 483
2026/10/14 530
2026/10/15 529
2026/10/16 528
2026/10/17 522
2026/10/18 508
2026/10/19 529
2026/10/20 510
2026/10/21 533
2026/10/22 537
2026/10/23 529
2026/10/24 538
2026/10/25 555
2026/10/26 572
2026/10/27 569
2026/10/28 571
2026/10/29 538
2026/10/30 542
2026/10/31 504

Copyright © Adthena. All rights reserved.

October began with 556 advertisers, dipped mid-month, then surged to 572 by the 26th, ending at 504. A dynamic month with notable fluctuations.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bmw.co.uk 1.65%
carwow.co.uk 1.3%
peugeot.co.uk 1.1%
citroen.co.uk 0.83%
honda.co.uk 0.67%
volkswagen.co.uk -0.28%
cupraofficial.co.uk -0.28%
arnoldclark.com -0.35%
theaa.com -0.68%
autotrader.co.uk -10.22%

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BMW.co.uk leads with a 1.65% click share rise, while Autotrader.co.uk drops by 10.22%.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk carwow.co.uk bigmotoringworld.co.uk bmw.co.uk cinch.co.uk arnoldclark.com autotrader.co.uk motorpoint.co.uk volkswagen.co.uk audi.co.uk
2026/10/01 17.16% 7.24% 5.71% 2.22% 4.66% 3.78% 7.48% 2.1% 3.79% 0.95%
2026/10/02 18.29% 6.34% 7.79% 1.81% 4.14% 2.99% 8.57% 1.54% 3.26% 1.02%
2026/10/03 17.5% 7.68% 5.51% 1.41% 4.33% 5.68% 10.64% 1.51% 2.6% 1.61%
2026/10/04 19.45% 7.82% 6% 1.33% 3.7% 4.45% 11.72% 1.3% 2.97% 1.83%
2026/10/05 18.19% 7.64% 5.87% 1.42% 3.86% 6.56% 11.84% 1.72% 2.62% 1.71%
2026/10/06 16.08% 13.6% 6.17% 1.58% 4.22% 3.02% 5.7% 2.15% 4.81% 1.36%
2026/10/07 16.77% 11.98% 5.96% 3.68% 4.8% 2.92% 6.56% 2.1% 3.42% 1.64%
2026/10/08 16.13% 11.47% 5.95% 6.08% 4.28% 2.62% 9.04% 2.05% 3.32% 1.71%
2026/10/09 14.72% 10.09% 6.33% 5.65% 5.04% 3.56% 8.39% 2.68% 3.48% 1.81%
2026/10/10 16.34% 12.35% 6.48% 4.01% 5.39% 3.25% 5% 3.75% 3.55% 2.13%
2026/10/11 17.07% 11.63% 6.4% 3.84% 5.84% 2.92% 4.29% 3.97% 4.33% 2.54%
2026/10/12 13.72% 12.92% 5.56% 5.57% 5.64% 2.34% 6.75% 3.36% 5.15% 2.78%
2026/10/13 14.78% 12.07% 5.38% 7.87% 5.28% 2.14% 8.67% 2.8% 3.56% 2.13%
2026/10/14 15.56% 11.1% 6.24% 9.87% 4.98% 1.54% 8.95% 2.74% 3.24% 1.63%
2026/10/15 15.74% 12.5% 5.84% 9.12% 4.62% 1.61% 7.49% 2.91% 3.53% 2.33%
2026/10/16 15.18% 12.16% 5.66% 8.74% 5.21% 1.84% 9.43% 2.58% 2.63% 2.31%
2026/10/17 15.33% 12.68% 5.89% 8.51% 4.67% 1.92% 9.84% 2.32% 2.75% 2.11%
2026/10/18 16.06% 12.44% 5.48% 9.56% 4.24% 2.18% 7.63% 2.36% 2.7% 2.17%
2026/10/19 15.5% 12.35% 5.26% 10.63% 4.92% 2.16% 7.22% 1.9% 2.21% 1.55%
2026/10/20 15.29% 12% 5.49% 10.74% 3.47% 2.06% 8.89% 1.75% 2.34% 1.42%
2026/10/21 15.48% 13.24% 5.18% 9.18% 3.75% 2.5% 4.08% 2.15% 2.43% 1.11%
2026/10/22 13.05% 11.98% 5.28% 9.12% 5.09% 2.64% 8.31% 1.88% 1.81% 1.61%
2026/10/23 14.5% 12.15% 5.11% 7.84% 4.59% 2.72% 6.34% 2.14% 1.98% 1.82%
2026/10/24 14.69% 11.84% 6.29% 7.59% 4.17% 2.61% 3.96% 2.32% 1.6% 1.59%
2026/10/25 14.41% 11.66% 6.2% 6.78% 4.15% 2.8% 4.49% 2.37% 1.66% 1.86%
2026/10/26 14.81% 11.42% 6.4% 6.03% 4.34% 2.84% 3.11% 2.4% 1.68% 1.36%
2026/10/27 13.49% 10.94% 6.66% 7.52% 4.75% 2.18% 2.44% 2.21% 1.46% 1.52%
2026/10/28 12.18% 9.53% 7.2% 8.28% 4.32% 2.92% 2.64% 2.17% 1.85% 1.46%
2026/10/29 15.27% 11.87% 6.67% 6.04% 4.08% 2.69% 1.97% 2.46% 1.46% 1.66%
2026/10/30 14.62% 10.27% 6.82% 6.63% 4.88% 2.6% 2.1% 2.57% 2.36% 1.59%
2026/10/31 14.59% 9.54% 6.38% 5.78% 4.84% 2.59% 2.59% 2.1% 2.07% 1.48%
  • cargurus.co.uk
  • carwow.co.uk
  • bigmotoringworld.co.uk
  • bmw.co.uk
  • cinch.co.uk
  • arnoldclark.com
  • autotrader.co.uk
  • motorpoint.co.uk
  • volkswagen.co.uk
  • audi.co.uk

Copyright © Adthena. All rights reserved.

In October 2026, CarGurus.co.uk led with fluctuating impressions, peaking early. Carwow.co.uk saw a mid-month surge, while BigMotoringWorld.co.uk remained steady. BMW.co.uk rose significantly mid-month. By month’s end, CarGurus.co.uk maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    Used Cars for Sale Near You - Buy Online and Collect https://www.arnoldclark.com

    Buy Online and Collect in a Location Near You. Affordable Monthly Finance, PCP Deals, Low APR...

  2. 2
    Used Cars For Sale | Second Hand Cars | Autotrader UK -... https://www.autotrader.co.uk

    Used cars for sale, including private sales & dealerships near you

  3. 3
    £500 PCP Deposit Contribution - Biggest Used Car Dealer In UK https://www.bigmotoringworld.co.uk

    £500 Dealer Deposit Contribution on SmartDrive PCP finance. Lowest price guaranteed.

  4. 4
    UK's Biggest Car Lease Site - UK's #1 Lease Comparison Site https://www.leaseloco.com

    The Best Lease Deals & Save On avg £441pm vs PCP. Quickly Compare Millions Of Lease Deals.

  5. 5
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Get A Valuation In Seconds — Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Arnold Clark emphasizes convenience with online purchases and local collection. Autotrader UK highlights variety, offering both private and dealership sales. Big Motoring World attracts with a £500 PCP deposit contribution. LeaseLoco focuses on cost savings, boasting significant lease deal comparisons. Motorway simplifies car valuation with instant online assessments.

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