UK Automotive Dealerships - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.9635291341
92.0364708659
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 47%
Navigational 1%
Seasonal 0%
Local 8%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 12.33
carwow.co.uk 7.71
bmw.co.uk 5.82
autotrader.co.uk 5.07
webuyanycar.com 5.04
arnoldclark.com 4.08
bigmotoringworld.co.uk 2.99
selectcarleasing.co.uk 2.73
motorway.co.uk 2.69
motorpoint.co.uk 2.6
others 48.94
  • cargurus.co.uk - 12.33%
  • carwow.co.uk - 7.71%
  • bmw.co.uk - 5.82%
  • autotrader.co.uk - 5.07%
  • webuyanycar.com - 5.04%
  • arnoldclark.com - 4.08%
  • bigmotoringworld.co.uk - 2.99%
  • selectcarleasing.co.uk - 2.73%
  • motorway.co.uk - 2.69%
  • motorpoint.co.uk - 2.6%
  • others - 48.94%

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In the automotive PPC landscape, Cargurus.co.uk leads with 12.33% click share, followed by Carwow.co.uk at 7.71%. Others dominate with 48.94%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk carwow.co.uk webuyanycar.com motorway.co.uk bmw.co.uk arnoldclark.com nissan.co.uk leaseloco.com carsupermarket.com motorpoint.co.uk
2026/04/01 5.85% 11.61% 7.27% 6.73% 1.08% 3.92% 2.69% 2.35% 2.11% 2.52%
2026/04/02 11.92% 13.38% 5.87% 4.23% 1.05% 2.24% 2.61% 1.56% 2.15% 3.1%
2026/04/03 10.58% 10.01% 1.41% 4.61% 1.51% 2.85% 3.3% 2.04% 2.51% 2.07%
2026/04/04 6.69% 10.26% 7.54% 6.28% 1.38% 3.04% 3.6% 2.21% 2.46% 2.35%
2026/04/05 6.28% 10.28% 5.56% 5.34% 1.35% 2.99% 3.41% 1.69% 3.08% 2.16%
2026/04/06 6.2% 11.02% 5.36% 5.15% 1.29% 2.7% 3.03% 1.67% 2.8% 2.66%
2026/04/07 6.5% 11.97% 5.38% 4.65% 1.28% 2.55% 3.37% 1.97% 3.45% 3.75%
2026/04/08 8.31% 9.86% 11.5% 4.46% 4.09% 3.25% 3.1% 2.66% 3.12% 2.4%
2026/04/09 10.31% 11.09% 2.95% 3.89% 9.12% 2.15% 2.92% 2.41% 3.18% 2.82%
2026/04/10 14.14% 16.04% 2.32% 3.06% 8.27% 1.9% 2.5% 2.3% 2.96% 3.27%
2026/04/11 9.57% 10.81% 7.72% 5.61% 3.84% 2.48% 3.6% 3.21% 2.67% 2.54%
2026/04/12 7.67% 9.25% 7.75% 3.19% 2.7% 2.82% 3.9% 3.63% 2.45% 2.83%
2026/04/13 10.26% 7.56% 8.72% 4.97% 4.26% 2.23% 3.46% 2.85% 2.65% 2.02%
2026/04/14 5.76% 11.95% 7.51% 6.18% 5.31% 2.04% 2.57% 2.81% 1.91% 2.04%
2026/04/15 5.53% 10.64% 6.39% 5.81% 5.05% 2% 2.94% 3.36% 1.83% 2.43%
2026/04/16 7.33% 10.65% 6% 6.53% 2.9% 1.99% 3.01% 3.36% 2.2% 2.8%
2026/04/17 11.7% 9.94% 3.79% 4.56% 5.48% 1.63% 4.09% 2.85% 2% 2.46%
2026/04/18 8.69% 8.76% 1.88% 5.53% 3.87% 1.67% 3.39% 3.21% 2.35% 2.62%
2026/04/19 10.23% 9.55% 4.05% 5.79% 3% 1.81% 3.77% 3.59% 3.34% 2.52%
2026/04/20 6.11% 12.9% 4.3% 6.64% 2.44% 2.42% 3.56% 3.27% 1.97% 2.32%
2026/04/21 6.06% 8.93% 12.29% 7.48% 3.33% 2.15% 3.04% 2.7% 2.14% 1.49%
2026/04/22 9.86% 13.27% 9.69% 4.02% 3.32% 4.22% 2.85% 2.88% 2.01% 1.32%
2026/04/23 6.98% 9.68% 8.59% 5.57% 3.25% 2.13% 3.53% 2.83% 2.9% 2.24%
2026/04/24 5.88% 7.82% 10.66% 6.54% 3.44% 3.04% 3.91% 3.09% 2.42% 1.29%
2026/04/25 12.68% 7.84% 4.72% 4.66% 2.92% 3.23% 4.87% 3.38% 2.04% 1.09%
2026/04/26 10.78% 5.73% 8.29% 5.01% 2.31% 2.32% 8.29% 2.86% 2.06% 7.74%
2026/04/27 7.21% 7.59% 9.95% 5.69% 5.02% 1.92% 2.93% 2.17% 2.26% 2.33%
2026/04/28 15.46% 7.31% 6.45% 6.16% 3.53% 2.29% 2.93% 2.54% 3.51% 1.46%
2026/04/29 11.62% 7.41% 7.02% 4.24% 2.83% 2.57% 4.17% 2.74% 2.17% 1.27%
2026/04/30 8.26% 7.73% 7.59% 5.29% 4.09% 3.36% 2.94% 2.89% 2.46% 2.09%
  • cargurus.co.uk
  • carwow.co.uk
  • webuyanycar.com
  • motorway.co.uk
  • bmw.co.uk
  • arnoldclark.com
  • nissan.co.uk
  • leaseloco.com
  • carsupermarket.com
  • motorpoint.co.uk

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In April 2026, CarGurus.co.uk saw fluctuating PPC spend, peaking at 15.46% on April 28. Carwow.co.uk maintained a steady presence, while Webuyanycar.com experienced a notable spike on April 21. Motorway.co.uk and BMW.co.uk showed moderate activity, with BMW.co.uk peaking on April 9. Arnoldclark.com and Nissan.co.uk had consistent trends, with Nissan.co.uk peaking on April 26. Leaseloco.com and Carsupermarket.com remained stable, while Motorpoint.co.uk had a significant peak on April 26. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 529
2026/04/02 540
2026/04/03 541
2026/04/04 550
2026/04/05 554
2026/04/06 563
2026/04/07 546
2026/04/08 543
2026/04/09 539
2026/04/10 573
2026/04/11 521
2026/04/12 526
2026/04/13 551
2026/04/14 545
2026/04/15 554
2026/04/16 522
2026/04/17 500
2026/04/18 537
2026/04/19 522
2026/04/20 541
2026/04/21 537
2026/04/22 535
2026/04/23 534
2026/04/24 540
2026/04/25 542
2026/04/26 532
2026/04/27 546
2026/04/28 541
2026/04/29 532
2026/04/30 537

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April saw fluctuating advertiser numbers, peaking at 573 on April 10. The month concluded with 537 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cargurus.co.uk 1.92%
vertumotors.com 0.92%
webuyanycar.com 0.89%
nissan.co.uk 0.5%
swanswaygarages.com 0.41%
toyota.co.uk -0.48%
motorpoint.co.uk -0.53%
lookers.co.uk -0.54%
mercedes-benz.co.uk -0.61%
carwow.co.uk -1.62%

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CarGurus.co.uk surged with a 1.92% click share increase, while Carwow.co.uk faced a decline of 1.62%.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk carwow.co.uk cinch.co.uk vertumotors.com bmw.co.uk carsupermarket.com arnoldclark.com motorpoint.co.uk motorway.co.uk autotrader.co.uk
2026/04/01 9.82% 14.29% 6.94% 3.08% 1.36% 3.31% 4.37% 3.81% 4.16% 2.26%
2026/04/02 15.46% 13.35% 4.3% 1.89% 0.95% 2.67% 2.68% 3.12% 2.19% 3.24%
2026/04/03 16.69% 10.62% 3.97% 2.67% 1.69% 3.43% 3.4% 2.7% 2.57% 2.79%
2026/04/04 11.5% 11.62% 3.7% 2.69% 1.8% 3.61% 3.98% 3.46% 3.91% 3.31%
2026/04/05 10.23% 11.32% 4.33% 1.85% 1.64% 4.56% 3.87% 3.18% 3.28% 3.56%
2026/04/06 10.11% 12.1% 5.36% 1.32% 1.47% 4.28% 3.41% 3.85% 3.04% 3.46%
2026/04/07 9.7% 14.19% 3.78% 1.2% 1.43% 5.11% 3.37% 5.93% 2.54% 3.65%
2026/04/08 14.05% 11.87% 3.27% 1.33% 4.34% 5.02% 3.83% 3.73% 2.68% 3.1%
2026/04/09 14.8% 13.5% 3.08% 1.61% 7.8% 4.31% 2.49% 4.23% 2.13% 3.72%
2026/04/10 16.76% 16.11% 2.53% 2.02% 7.74% 4.06% 2.2% 3.8% 1.63% 3.16%
2026/04/11 14.86% 12.12% 2.98% 3.2% 3.87% 4.06% 3.35% 3.62% 3.63% 2.43%
2026/04/12 13.14% 10.3% 2.44% 2.47% 3.44% 3.86% 4.32% 3.8% 1.96% 2.34%
2026/04/13 16.04% 9.55% 2.06% 3.37% 4.11% 4.01% 3.21% 3.07% 3.06% 2.56%
2026/04/14 9.44% 13.74% 2.98% 3.63% 5.1% 2.93% 3% 3.22% 3.95% 2.71%
2026/04/15 9.57% 11.62% 4.32% 4.08% 5.47% 2.69% 2.64% 3.44% 3.76% 2.18%
2026/04/16 11.98% 13.38% 3.81% 3.36% 3.77% 3.62% 2.53% 4.11% 4.08% 1.77%
2026/04/17 15.2% 9.94% 3.31% 4.77% 6.9% 2.55% 1.98% 3.13% 2.37% 1.6%
2026/04/18 13.89% 10.61% 4.51% 4.12% 3.67% 3.64% 2.34% 3.52% 3.28% 3.07%
2026/04/19 13.72% 9.08% 3.19% 3.75% 5.21% 4.94% 2.06% 3.23% 3.32% 2.43%
2026/04/20 9.34% 13.43% 3.16% 3.99% 2.66% 2.52% 3.08% 3.22% 3.89% 2.18%
2026/04/21 10.86% 10.06% 3.63% 3.03% 3.85% 3.54% 3.16% 2.57% 5.09% 2.86%
2026/04/22 13.57% 14.62% 2.42% 3.68% 5.14% 2.82% 3.6% 1.71% 2.27% 2.66%
2026/04/23 11.57% 11.46% 3.4% 2.82% 3.52% 4.51% 2.81% 3.46% 3.2% 3.44%
2026/04/24 9.57% 8.47% 2.91% 2.48% 3.71% 3.92% 3.78% 2.16% 4.01% 3.55%
2026/04/25 16.13% 6.97% 2.7% 1.69% 3.45% 2.51% 3.42% 1.31% 2.46% 3%
2026/04/26 15.15% 6.38% 2.75% 1.6% 2.73% 2.72% 2.86% 6.19% 3.25% 3.09%
2026/04/27 12.14% 9.74% 3.62% 2.89% 4.76% 3.66% 2.49% 3.63% 3.42% 3.16%
2026/04/28 20.58% 7.73% 3.32% 4.18% 3.64% 5.41% 2.89% 2.27% 3.68% 3.34%
2026/04/29 15.64% 7.99% 3.21% 10.54% 2.67% 3.04% 3.39% 1.68% 2.33% 2.94%
2026/04/30 13.1% 9.16% 4.67% 4.59% 4.32% 3.49% 3.38% 3.03% 2.96% 2.41%
  • cargurus.co.uk
  • carwow.co.uk
  • cinch.co.uk
  • vertumotors.com
  • bmw.co.uk
  • carsupermarket.com
  • arnoldclark.com
  • motorpoint.co.uk
  • motorway.co.uk
  • autotrader.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, CarGurus.co.uk led with fluctuating impressions, peaking at 20.58% on April 28. Carwow.co.uk saw a decline, ending at 9.16%. Cinch.co.uk remained low, closing at 4.67%. Vertumotors.com spiked to 10.54% on April 29. BMW.co.uk showed a mid-month surge, finishing at 4.32%. CarSupermarket.com and ArnoldClark.com maintained steady shares. Motorpoint.co.uk and Motorway.co.uk had varied trends, while AutoTrader.co.uk ended slightly lower at 2.41%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    BMW | The Official BMW Website https://www.bmw.co.uk

    Visit the BMW official website today to find your perfect BMW. Discover the BMW range and get more information on the BMW website.

  2. 2
    Enter Reg for free valuation - We collect & pay quickly https://www.carwow.co.uk

    Simple, free online process, home collection, and fast payment. Sell with Carwow

  3. 3
    Big Savings at Motorpoint | Rated Excellent on Trustpilot https://www.motorpoint.co.uk

    Browse quality used cars for less at Motorpoint. Nobody beats us on price. Our customers love us ...

  4. 4
    Free Valuation - Enter Reg | Get Your Highest Offer https://www.motorway.co.uk

    Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway. Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today.

  5. 5
    Book a Car Test Drive | Nissan https://www.nissan.co.uk

    Book a car test drive with Nissan. Experience Qashqai, Juke, LEAF and more.

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In the competitive automotive landscape, BMW’s official site emphasizes brand prestige and comprehensive information. Carwow and Motorway focus on seamless, quick car selling with free valuations. Motorpoint highlights unbeatable prices and customer satisfaction. Nissan invites potential buyers to experience their models firsthand through test drives.

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