UK Automotive Dealerships - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.3759012964
75.6240987036
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 53%
Navigational 6%
Seasonal 0%
Local 7%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
autotrader.co.uk 35.65
arnoldclark.com 10.01
cargurus.co.uk 6.5
carwow.co.uk 3.85
bigmotoringworld.co.uk 2.88
bmw.co.uk 2.79
theaa.com 2.59
cinch.co.uk 2.25
webuyanycar.com 2.11
volkswagen.co.uk 1.75
others 29.62
  • autotrader.co.uk - 35.65%
  • arnoldclark.com - 10.01%
  • cargurus.co.uk - 6.5%
  • carwow.co.uk - 3.85%
  • bigmotoringworld.co.uk - 2.88%
  • bmw.co.uk - 2.79%
  • theaa.com - 2.59%
  • cinch.co.uk - 2.25%
  • webuyanycar.com - 2.11%
  • volkswagen.co.uk - 1.75%
  • others - 29.62%

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AutoTrader.co.uk dominates with 35.65% click share, followed by ArnoldClark.com at 10.01%. Others collectively hold 29.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk autotrader.co.uk webuyanycar.com nissan.co.uk ford.co.uk carwow.co.uk cinch.co.uk arnoldclark.com bmw.co.uk audi.co.uk
2026/09/01 3.65% 9.22% 7.79% 4.72% 3.37% 4.56% 2.95% 6.64% 6.26% 5.15%
2026/09/02 5.47% 9.31% 3.39% 3.46% 1.89% 5.5% 3.48% 6.1% 7.3% 1.23%
2026/09/03 5.49% 9.4% 4.34% 2.67% 3.13% 7.31% 3.38% 8.49% 6.51% 1.15%
2026/09/04 4.89% 8.97% 5.16% 4.56% 3.24% 5.91% 3.07% 9.55% 6.78% 1.85%
2026/09/05 4.8% 10.06% 3.55% 3.44% 1.97% 6.97% 3.06% 8.7% 4.6% 1.4%
2026/09/06 5.76% 8.94% 3.8% 3.38% 1.78% 8.36% 2.71% 7.95% 4.07% 2.31%
2026/09/07 5.28% 8.36% 3.37% 4.22% 1.66% 8.62% 3.05% 6.71% 4.45% 2.43%
2026/09/08 6.02% 8.65% 2.98% 4.24% 2.12% 7.97% 2.72% 6.86% 3.68% 2.46%
2026/09/09 6.52% 9.04% 4.98% 3.74% 2.8% 7.5% 3.28% 7.58% 3.61% 1.66%
2026/09/10 5.49% 8.74% 4.24% 3.45% 2.94% 7.76% 2.5% 6.97% 3.07% 1.27%
2026/09/11 4.76% 10.04% 5.33% 2.67% 3.82% 4.87% 3.21% 7.41% 2.78% 4.52%
2026/09/12 4.09% 10.92% 7.27% 2.41% 3.94% 4.83% 4.22% 6.93% 2.74% 4.28%
2026/09/13 4.02% 7.83% 5.67% 1.06% 3.72% 5.17% 3.74% 7.67% 2.58% 5.43%
2026/09/14 4.22% 6.23% 6.36% 2.72% 3.72% 4.78% 3.96% 5.76% 4.33% 5.27%
2026/09/15 5.47% 7.97% 5.98% 2.36% 4.8% 5.57% 3.05% 5.88% 4.48% 5.29%
2026/09/16 6.23% 8.1% 3.38% 2.76% 3.46% 8.92% 2.92% 5.46% 6.05% 2.51%
2026/09/17 4.72% 6.7% 6.56% 2.06% 3.8% 8.93% 3.4% 5.29% 4.34% 3.67%
2026/09/18 5.03% 6.87% 4.78% 3.8% 5% 9.33% 3.6% 4.65% 5.91% 4.03%
2026/09/19 5.71% 6.25% 4.83% 5.82% 4.71% 8.94% 3.25% 4.81% 3.96% 4.76%
2026/09/20 6.23% 5.1% 3.21% 4.98% 4.94% 8.72% 2.9% 5.21% 3.78% 6.51%
2026/09/21 6.24% 10.47% 4.74% 3.68% 4.66% 8.73% 2.81% 4.04% 4.23% 3.48%
2026/09/22 5.54% 5.65% 3.55% 3.69% 4.21% 7.2% 4.42% 3.57% 6.52% 3.69%
2026/09/23 5.43% 5.31% 5.22% 5.49% 5.65% 7.26% 3.26% 3.65% 3.48% 2.98%
2026/09/24 9.95% 7.03% 4.6% 3.52% 3.95% 9.92% 2.42% 3.2% 2.62% 2.59%
2026/09/25 10.57% 6.13% 4.09% 2.53% 4.35% 9.14% 3.02% 3.77% 2.13% 3.03%
2026/09/26 8.46% 5.51% 4.74% 2.75% 4.51% 9.12% 2.93% 3.56% 1.41% 3%
2026/09/27 8.63% 5.89% 4.58% 6.2% 5.14% 8.1% 2.34% 4.38% 2.05% 2.74%
2026/09/28 9.17% 6.6% 6.54% 2.66% 5.02% 6.43% 2.46% 4.52% 1.74% 2.68%
2026/09/29 9.62% 7.78% 6.79% 3.69% 3.52% 5.79% 2.46% 3.29% 1.49% 1.94%
2026/09/30 9.63% 6.55% 5.85% 4.37% 4.31% 3.48% 2.62% 2.62% 1.6% 1.43%
  • cargurus.co.uk
  • autotrader.co.uk
  • webuyanycar.com
  • nissan.co.uk
  • ford.co.uk
  • carwow.co.uk
  • cinch.co.uk
  • arnoldclark.com
  • bmw.co.uk
  • audi.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, CarGurus.co.uk saw a steady rise, peaking at 10.57% on the 25th. AutoTrader.co.uk fluctuated, reaching 10.92% on the 12th. Webuyanycar.com had a notable increase mid-month. Nissan.co.uk and Ford.co.uk showed varied trends, while Carwow.co.uk peaked at 9.92% on the 24th. Cinch.co.uk and ArnoldClark.com experienced declines. BMW.co.uk and Audi.co.uk had lower shares, with Audi.co.uk ending at 1.43%.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 467
2026/09/02 501
2026/09/03 489
2026/09/04 509
2026/09/05 524
2026/09/06 569
2026/09/07 605
2026/09/08 563
2026/09/09 583
2026/09/10 571
2026/09/11 541
2026/09/12 516
2026/09/13 512
2026/09/14 515
2026/09/15 545
2026/09/16 580
2026/09/17 570
2026/09/18 571
2026/09/19 572
2026/09/20 572
2026/09/21 565
2026/09/22 558
2026/09/23 547
2026/09/24 595
2026/09/25 608
2026/09/26 557
2026/09/27 565
2026/09/28 550
2026/09/29 549
2026/09/30 562

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September saw a dynamic shift in advertisers, starting at 467 and peaking at 608. The month concluded with a stable 562, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cargurus.co.uk 2.91%
carwow.co.uk 1.39%
volkswagen.co.uk 0.56%
theaa.com 0.52%
audi.co.uk 0.48%
globalvans.co.uk -0.28%
volvocars.com -0.48%
toyota.co.uk -0.54%
arnoldclark.com -1.94%
autotrader.co.uk -9.03%

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Cargurus.co.uk surged with a 2.91% click share increase, while autotrader.co.uk faced a significant 9.03% decline.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk autotrader.co.uk bigmotoringworld.co.uk carwow.co.uk cinch.co.uk arnoldclark.com motorway.co.uk theaa.com leaseloco.com bmw.co.uk
2026/09/01 6.55% 20.12% 3.84% 5.44% 4.59% 9.7% 1.73% 2.69% 1.81% 5.13%
2026/09/02 8.87% 17.38% 3.7% 5.87% 4.61% 7.99% 1.51% 2.11% 1.99% 5.6%
2026/09/03 8.06% 18.17% 3.16% 6.51% 4.5% 10.29% 1.55% 1.82% 1.89% 4.66%
2026/09/04 7.82% 17.54% 2.93% 6.01% 4.5% 12.56% 1.65% 1.51% 1.58% 5.31%
2026/09/05 7.53% 18.69% 4.02% 6.13% 4.08% 10.8% 2.37% 1.87% 2.73% 3.3%
2026/09/06 9.08% 16.33% 4.16% 6.66% 3.64% 10.01% 2.69% 2.45% 2.05% 3.05%
2026/09/07 8.35% 15.83% 3.02% 7.5% 4.55% 8.62% 3.03% 1.73% 2.2% 3.41%
2026/09/08 9.59% 15.29% 3.7% 7.33% 3.98% 8.38% 2.82% 1.9% 2.27% 2.98%
2026/09/09 9.82% 15.07% 5% 6.45% 4.67% 9.71% 1.7% 2.03% 2.04% 3.26%
2026/09/10 9.26% 14.22% 6.02% 7.12% 3.85% 9.1% 2.21% 1.87% 1.71% 3.25%
2026/09/11 8.24% 17.34% 3.09% 6% 4.42% 9.43% 1.62% 2.79% 1.25% 2.3%
2026/09/12 7.11% 18.02% 2.86% 6.19% 5.97% 8.92% 1.6% 2.97% 1.61% 3.05%
2026/09/13 6.58% 14.12% 2.95% 6.14% 5.61% 8.94% 1.85% 3.66% 1.79% 2.49%
2026/09/14 7.53% 10.9% 3.15% 6.38% 6.16% 7.7% 1.77% 2.99% 1.59% 3.68%
2026/09/15 9.57% 14.44% 2.9% 6.52% 4.82% 7.84% 1.71% 2.23% 1.97% 4.72%
2026/09/16 9.9% 11.88% 3.75% 9.3% 4.44% 7.36% 2.34% 2.92% 2% 6.02%
2026/09/17 7.96% 11.59% 4.68% 9.68% 5.47% 7.54% 2.03% 3.11% 1.73% 4.47%
2026/09/18 8.4% 11.49% 2.54% 9.71% 5.91% 6.58% 1.44% 3.39% 1.13% 6.06%
2026/09/19 9.51% 11.27% 2.26% 9.62% 5.38% 6.92% 1.93% 2.76% 1.64% 3.99%
2026/09/20 10.44% 9.58% 2.08% 9.39% 4.72% 8.08% 1.69% 3.37% 1.46% 3.73%
2026/09/21 9.77% 18.85% 2.14% 8.5% 4.19% 5.53% 2.65% 2.11% 1.6% 4.53%
2026/09/22 9.01% 11.38% 4.15% 7.75% 6.23% 5.25% 2.2% 2.98% 1.75% 6.53%
2026/09/23 9.66% 11.07% 2.71% 8.58% 5.78% 5.86% 2.84% 2.73% 1.61% 3.75%
2026/09/24 15.91% 11.72% 3.4% 10.37% 3.44% 4.38% 1.91% 1.44% 1.17% 2.63%
2026/09/25 15.17% 11.55% 3.97% 9.6% 4.22% 4.99% 1.83% 1.77% 1.41% 2.12%
2026/09/26 14.23% 10.51% 4.03% 8.64% 4.72% 5.14% 1.98% 2.62% 1.82% 1.53%
2026/09/27 14.65% 10.48% 4.02% 8.29% 3.9% 6.14% 1.1% 1.99% 1.71% 2.12%
2026/09/28 14.86% 11.37% 4.18% 6.32% 3.48% 6.66% 1.98% 2.15% 1.52% 1.72%
2026/09/29 15.22% 13.71% 3.9% 5.37% 3.82% 4.42% 1.8% 2.87% 1.75% 1.45%
2026/09/30 16.45% 13.23% 4.91% 4% 3.98% 3.77% 2.22% 2.2% 1.92% 1.57%
  • cargurus.co.uk
  • autotrader.co.uk
  • bigmotoringworld.co.uk
  • carwow.co.uk
  • cinch.co.uk
  • arnoldclark.com
  • motorway.co.uk
  • theaa.com
  • leaseloco.com
  • bmw.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, cargurus.co.uk saw a steady rise, peaking at 16.45% on the 30th. Autotrader.co.uk started strong but declined, ending at 13.23%. Bigmotoringworld.co.uk fluctuated, closing at 4.91%. Carwow.co.uk peaked mid-month, then dropped to 4.0%. Cinch.co.uk remained stable, finishing at 3.98%. Arnoldclark.com decreased, ending at 3.77%. Motorway.co.uk had minor fluctuations, closing at 2.22%. Theaa.com showed variability, ending at 2.2%. Leaseloco.com remained consistent, finishing at 1.92%. Bmw.co.uk declined, closing at 1.57%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    Used Cars for Sale Near You | Buy Online and Collect https://www.arnoldclark.com › click_&_collect › cars_nearer_you

    Buy Online and Collect in a Location Near You. Affordable Monthly Finance, PCP Deals, Low APR Rates. New, Used & Pre-Reg Cars Available. Best in Customer Service.

  2. 2
    Used Cars For Sale | Second Hand Cars | Autotrader UK https://www.autotrader.co.uk

    Used cars for sale, including private sales & dealerships near you. Shop in confidence with a free history check & instant price comparison.

  3. 3
    BMW | The Official BMW Website https://www.bmw.co.uk

    Discover the BMW range and get more information on the BMW website. Visit the BMW official website today to find your perfect BMW.

  4. 4
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Get Your Highest Offer — Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway. Sellers On...

  5. 5
    We Buy Any Car | Free Valuation in 30 Seconds https://www.webuyanycar.com

    Selling your car made simple – enter your reg and get a free 30 second valuation now. Get started by entering your reg number and see how much your car is worth in 30 secs.

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In the competitive landscape of automotive PPC ads, Arnold Clark shines with its “Buy Online and Collect” convenience, while AutoTrader emphasizes trust with free history checks. BMW captivates with brand allure, Motorway offers top valuations, and We Buy Any Car simplifies selling with instant valuations.

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