UK Automotive Dealerships - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.7266097487
87.2733902513
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 45%
Navigational 2%
Seasonal 0%
Local 9%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 15.23
carwow.co.uk 14.56
autotrader.co.uk 7.85
bmw.co.uk 4.91
arnoldclark.com 4.74
volkswagen.co.uk 3.1
cinch.co.uk 3.02
motorpoint.co.uk 2.51
webuyanycar.com 2.45
vertumotors.com 2.15
others 39.48
  • cargurus.co.uk - 15.23%
  • carwow.co.uk - 14.56%
  • autotrader.co.uk - 7.85%
  • bmw.co.uk - 4.91%
  • arnoldclark.com - 4.74%
  • volkswagen.co.uk - 3.1%
  • cinch.co.uk - 3.02%
  • motorpoint.co.uk - 2.51%
  • webuyanycar.com - 2.45%
  • vertumotors.com - 2.15%
  • others - 39.48%

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Cargurus.co.uk leads with 15.23% click share, followed by carwow.co.uk at 14.56%. Others collectively hold 39.48%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date autotrader.co.uk carwow.co.uk webuyanycar.com cargurus.co.uk arnoldclark.com vertumotors.com cinch.co.uk bmw.co.uk motorpoint.co.uk volkswagen.co.uk
2026/06/01 2.37% 19.56% 4.28% 11.95% 2.3% 2.01% 2.98% 6.02% 2.49% 2.93%
2026/06/02 2.14% 17.97% 4.19% 14.7% 2.61% 1.7% 2.5% 5.41% 2.41% 2.88%
2026/06/03 1.7% 15.78% 3.6% 14.3% 2.18% 2.74% 2.91% 4.8% 3.29% 3.07%
2026/06/04 2.54% 17.87% 3.15% 14.04% 2.49% 2.24% 2.9% 7.79% 2.33% 2.41%
2026/06/05 1.82% 19.37% 3.4% 12.96% 2.56% 2.71% 3.65% 5.12% 4.04% 2.23%
2026/06/06 1.64% 19.43% 3.11% 12.99% 2.79% 2.81% 3.06% 7.17% 2.83% 2.47%
2026/06/07 2.02% 16.74% 3.64% 12.68% 2.82% 2.41% 4.48% 4.46% 2.67% 3.32%
2026/06/08 2.3% 17.29% 4.21% 12.89% 2.24% 2.36% 3.64% 5.99% 2.29% 2.64%
2026/06/09 2.3% 17.26% 3.82% 15.28% 2.84% 1.7% 2.79% 5.63% 2.29% 2.94%
2026/06/10 3.17% 16.97% 3.62% 15.03% 2.22% 2.09% 2.9% 8.18% 2.33% 2.41%
2026/06/11 2.24% 18.7% 3.18% 13.43% 2.68% 2.75% 3.63% 5.54% 4.06% 2.15%
2026/06/12 2.21% 19.61% 3.57% 13.14% 2.08% 2.8% 3.26% 7.55% 2.8% 2.39%
2026/06/13 2.69% 18.08% 1.99% 13.48% 2.66% 2.22% 4.75% 4.87% 3.01% 3.27%
2026/06/14 3.23% 17.56% 3.19% 13.81% 2.4% 1.6% 3.71% 6.86% 2.41% 2.6%
2026/06/15 1.89% 19.18% 2.02% 15.88% 2.31% 1.57% 3.13% 6.31% 2.5% 3.2%
2026/06/16 2.16% 18.62% 3.24% 15.01% 1.87% 2.35% 3.09% 8.72% 2.58% 2.52%
2026/06/17 2.33% 18.63% 2.7% 12.65% 1.87% 2.35% 3.36% 6.68% 4.49% 2.87%
2026/06/18 2.69% 18.67% 2.55% 14.15% 1.85% 1.93% 3.6% 6.24% 2.64% 2.78%
2026/06/19 2.45% 18.25% 2.83% 15.83% 1.96% 2.01% 3.18% 6.59% 2.49% 3.21%
2026/06/20 4.86% 7.55% 6.09% 9.46% 4.42% 1.74% 2.33% 7.4% 1.42% 1.78%
2026/06/21 3.61% 8.31% 5.82% 9.44% 4.58% 1.5% 2.2% 9.1% 1.84% 1.76%
2026/06/22 4.6% 7.26% 5.32% 19.31% 4.44% 1.93% 2.11% 2.86% 1.4% 1.34%
2026/06/23 6.6% 6% 6.47% 7.46% 4.49% 2.28% 2.83% 7.47% 1.57% 1.88%
2026/06/24 5.07% 5.51% 6.11% 20.4% 3.86% 1.63% 2.18% 3.4% 1.09% 1.41%
2026/06/25 6.47% 5.69% 5.7% 12.85% 3.71% 2.29% 2.2% 3.74% 1.84% 1.92%
2026/06/26 3.97% 5.92% 9.56% 7.92% 3.63% 1.99% 2.23% 8.97% 1.55% 1.81%
2026/06/27 4.8% 7.21% 8.12% 7.58% 3.6% 2.18% 2.46% 7.58% 1.54% 1.66%
2026/06/28 7.06% 8.28% 5.74% 9.36% 3.81% 2.11% 1.96% 2.78% 1.49% 1.68%
2026/06/29 12.6% 7.2% 8.2% 8.99% 2.71% 1.73% 7.89% 2.8% 1.17% 1.31%
2026/06/30 10.46% 9.69% 8.25% 8.08% 3.69% 2.14% 2.01% 1.58% 1.21% 1.19%
  • autotrader.co.uk
  • carwow.co.uk
  • webuyanycar.com
  • cargurus.co.uk
  • arnoldclark.com
  • vertumotors.com
  • cinch.co.uk
  • bmw.co.uk
  • motorpoint.co.uk
  • volkswagen.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Autotrader’s PPC spend surged, peaking at 12.60 on the 29th. Carwow’s spend declined, starting at 19.56 and ending at 9.69. Webuyanycar saw a mid-month spike, reaching 9.56 on the 26th. Cargurus fluctuated, peaking at 20.40 on the 24th. Arnold Clark’s spend remained steady, while Vertu Motors and Cinch experienced minor fluctuations. BMW’s spend peaked mid-month, then dropped. Motorpoint and Volkswagen maintained low, stable spends.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 887
2026/06/02 864
2026/06/03 899
2026/06/04 848
2026/06/05 872
2026/06/06 848
2026/06/07 832
2026/06/08 831
2026/06/09 704
2026/06/10 700
2026/06/11 695
2026/06/12 685
2026/06/13 692
2026/06/14 665
2026/06/15 625
2026/06/16 652
2026/06/17 611
2026/06/18 615
2026/06/19 593
2026/06/20 598
2026/06/21 581
2026/06/22 600
2026/06/23 602
2026/06/24 601
2026/06/25 602
2026/06/26 589
2026/06/27 598
2026/06/28 573
2026/06/29 588
2026/06/30 551

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In June 2026, distinct advertisers on Google SERP began at 887, peaking at 899, then steadily declined, ending at 551.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
autotrader.co.uk 8.28%
arnoldclark.com 2.63%
selectcarleasing.co.uk 1.34%
webuyanycar.com 0.94%
bigmotoringworld.co.uk 0.58%
volkswagen.co.uk -0.84%
cinch.co.uk -0.9%
motorpoint.co.uk -0.93%
cargurus.co.uk -3.17%
carwow.co.uk -7.9%

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AutoTrader.co.uk surged with an 8.28% click share increase, while Carwow.co.uk faced a significant drop of 7.9%. ArnoldClark.com also saw a positive rise of 2.63%.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date autotrader.co.uk cargurus.co.uk carwow.co.uk arnoldclark.com cinch.co.uk vertumotors.com carsupermarket.com bmw.co.uk motorpoint.co.uk volkswagen.co.uk
2026/06/01 2.55% 16.16% 21.32% 2.32% 3.86% 2.1% 1.78% 4.66% 2.85% 2.86%
2026/06/02 2.59% 20.05% 19.78% 3% 3.31% 1.86% 1.99% 4.19% 2.84% 2.76%
2026/06/03 2.12% 18.69% 17.11% 2.32% 3.74% 2.99% 3.08% 3.55% 3.47% 2.85%
2026/06/04 2.79% 18.11% 18.97% 2.61% 3.71% 2.58% 3.15% 5.99% 2.62% 2.26%
2026/06/05 2.01% 16.65% 20.7% 2.67% 4.74% 3.04% 2.08% 3.74% 3.51% 2.01%
2026/06/06 1.87% 16.91% 21.09% 2.94% 3.92% 3.29% 1.88% 5.48% 3.24% 2.22%
2026/06/07 2.26% 17.14% 18.65% 2.98% 5.73% 2.74% 2.02% 3.98% 3% 3.13%
2026/06/08 2.57% 17.87% 19.7% 2.47% 4.72% 2.61% 1.8% 4.29% 2.68% 2.8%
2026/06/09 2.52% 20.87% 19.33% 3.08% 3.65% 1.92% 1.55% 4.14% 2.72% 2.76%
2026/06/10 3.22% 19.45% 18.49% 2.46% 3.69% 2.43% 2.82% 6.17% 2.65% 2.22%
2026/06/11 2.35% 17.34% 20.41% 2.8% 4.71% 3.11% 1.64% 3.82% 3.5% 1.97%
2026/06/12 2.24% 17.22% 21.63% 2.32% 4.15% 3.26% 1.71% 5.71% 3.24% 2.2%
2026/06/13 2.64% 17.7% 19.58% 2.94% 6.01% 2.47% 1.93% 4.19% 3.23% 3.06%
2026/06/14 3.23% 18.88% 20.06% 2.66% 4.7% 1.8% 1.84% 4.51% 2.83% 2.51%
2026/06/15 1.97% 20.91% 20.74% 2.62% 3.97% 1.7% 1.65% 4.39% 2.84% 2.91%
2026/06/16 2.12% 19.1% 19.78% 2.15% 3.92% 2.69% 2.89% 6.59% 2.81% 2.33%
2026/06/17 2.87% 16.58% 19.92% 2.17% 4.31% 2.57% 1.94% 4.75% 3.77% 2.63%
2026/06/18 3.1% 17.96% 19.64% 2.09% 4.45% 2.11% 2.02% 5.13% 2.9% 2.51%
2026/06/19 2.76% 19.62% 19.46% 2.28% 3.99% 2.17% 1.94% 4.52% 2.72% 2.79%
2026/06/20 7.22% 15.16% 7.75% 5.85% 3.44% 1.96% 2.53% 5.8% 1.81% 1.61%
2026/06/21 5.12% 12.86% 7.76% 5.39% 2.95% 1.59% 3.04% 6.28% 2.13% 1.51%
2026/06/22 6.47% 22.96% 7.6% 5.87% 3.02% 2.22% 1.85% 2.71% 1.81% 1.13%
2026/06/23 8.3% 11.5% 6.04% 5.73% 3.91% 2.48% 2.21% 5.66% 1.92% 1.74%
2026/06/24 5.73% 21.8% 5.1% 4.27% 2.77% 1.68% 1.49% 2.83% 1.22% 1.28%
2026/06/25 8.42% 16.78% 5.39% 4.61% 2.91% 2.37% 1.77% 2.79% 2.08% 1.64%
2026/06/26 5.71% 11.26% 5.6% 4.27% 2.77% 2.19% 1.65% 6.42% 1.91% 1.6%
2026/06/27 6.7% 9.86% 7.05% 4.34% 2.95% 2.31% 2.02% 5.49% 1.86% 1.36%
2026/06/28 9.6% 13.04% 8.05% 5.05% 2.68% 2.25% 2.2% 2.21% 1.78% 1.36%
2026/06/29 14.91% 12.3% 7.8% 3.97% 5.09% 1.98% 1.62% 2.52% 1.61% 1.17%
2026/06/30 12.6% 11.88% 8.95% 5.16% 2.92% 2.48% 2.45% 1.84% 1.5% 0.96%
  • autotrader.co.uk
  • cargurus.co.uk
  • carwow.co.uk
  • arnoldclark.com
  • cinch.co.uk
  • vertumotors.com
  • carsupermarket.com
  • bmw.co.uk
  • motorpoint.co.uk
  • volkswagen.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, autotrader.co.uk’s impression share surged from 2.55% to 12.6%, peaking at 14.91% on June 29. Meanwhile, cargurus.co.uk fluctuated, starting at 16.16% and ending at 11.88%. Carwow.co.uk saw a decline from 21.32% to 8.95%. Arnoldclark.com and cinch.co.uk experienced moderate changes, while bmw.co.uk and motorpoint.co.uk showed varied trends. Volkswagen.co.uk’s share decreased significantly, closing at 0.96%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    Arnold Clark Click & Collect | Get Two Years’ Free Servicing https://www.arnoldclark.com › click_&_collect › cars_nearer_you

    Get Two Years’ Free Servicing When You Buy a Used Car – Worth At Least £469! Plus, Every Week in June, One Used Car Buyer Will Win The Cost of Their Car. T&Cs Apply. Best in Customer Service.

  2. 2
    BMW | The Official BMW Website https://www.bmw.co.uk

    Visit the BMW official website today to find your perfect BMW. Experience the fascination of BMW and discover our latest models.

  3. 3
    Enter Reg for free valuation - We collect & pay quickly https://www.carwow.co.uk

    Simple, free online process, home collection, and fast payment. Sell with Carwow

  4. 4
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Get Your Highest Offer — Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway. Sellers On...

  5. 5
    WeBuyAnyCar https://www.webuyanycar.com

    Free Valuation in 30 Seconds — Get started by entering your reg number and see how much your car is worth in 30 secs. Selling...

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In the competitive automotive landscape, Arnold Clark entices with two years of free servicing, while BMW captivates with brand allure. Carwow, Motorway, and WeBuyAnyCar streamline car selling with quick valuations, emphasizing convenience and speed.

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