Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 12.7266097487 |
| 87.2733902513 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 56 |
| 44 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cargurus.co.uk | 15.23 |
| carwow.co.uk | 14.56 |
| autotrader.co.uk | 7.85 |
| bmw.co.uk | 4.91 |
| arnoldclark.com | 4.74 |
| volkswagen.co.uk | 3.1 |
| cinch.co.uk | 3.02 |
| motorpoint.co.uk | 2.51 |
| webuyanycar.com | 2.45 |
| vertumotors.com | 2.15 |
| others | 39.48 |
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Cargurus.co.uk leads with 15.23% click share, followed by carwow.co.uk at 14.56%. Others collectively hold 39.48%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | autotrader.co.uk | carwow.co.uk | webuyanycar.com | cargurus.co.uk | arnoldclark.com | vertumotors.com | cinch.co.uk | bmw.co.uk | motorpoint.co.uk | volkswagen.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 2.37% | 19.56% | 4.28% | 11.95% | 2.3% | 2.01% | 2.98% | 6.02% | 2.49% | 2.93% |
| 2026/06/02 | 2.14% | 17.97% | 4.19% | 14.7% | 2.61% | 1.7% | 2.5% | 5.41% | 2.41% | 2.88% |
| 2026/06/03 | 1.7% | 15.78% | 3.6% | 14.3% | 2.18% | 2.74% | 2.91% | 4.8% | 3.29% | 3.07% |
| 2026/06/04 | 2.54% | 17.87% | 3.15% | 14.04% | 2.49% | 2.24% | 2.9% | 7.79% | 2.33% | 2.41% |
| 2026/06/05 | 1.82% | 19.37% | 3.4% | 12.96% | 2.56% | 2.71% | 3.65% | 5.12% | 4.04% | 2.23% |
| 2026/06/06 | 1.64% | 19.43% | 3.11% | 12.99% | 2.79% | 2.81% | 3.06% | 7.17% | 2.83% | 2.47% |
| 2026/06/07 | 2.02% | 16.74% | 3.64% | 12.68% | 2.82% | 2.41% | 4.48% | 4.46% | 2.67% | 3.32% |
| 2026/06/08 | 2.3% | 17.29% | 4.21% | 12.89% | 2.24% | 2.36% | 3.64% | 5.99% | 2.29% | 2.64% |
| 2026/06/09 | 2.3% | 17.26% | 3.82% | 15.28% | 2.84% | 1.7% | 2.79% | 5.63% | 2.29% | 2.94% |
| 2026/06/10 | 3.17% | 16.97% | 3.62% | 15.03% | 2.22% | 2.09% | 2.9% | 8.18% | 2.33% | 2.41% |
| 2026/06/11 | 2.24% | 18.7% | 3.18% | 13.43% | 2.68% | 2.75% | 3.63% | 5.54% | 4.06% | 2.15% |
| 2026/06/12 | 2.21% | 19.61% | 3.57% | 13.14% | 2.08% | 2.8% | 3.26% | 7.55% | 2.8% | 2.39% |
| 2026/06/13 | 2.69% | 18.08% | 1.99% | 13.48% | 2.66% | 2.22% | 4.75% | 4.87% | 3.01% | 3.27% |
| 2026/06/14 | 3.23% | 17.56% | 3.19% | 13.81% | 2.4% | 1.6% | 3.71% | 6.86% | 2.41% | 2.6% |
| 2026/06/15 | 1.89% | 19.18% | 2.02% | 15.88% | 2.31% | 1.57% | 3.13% | 6.31% | 2.5% | 3.2% |
| 2026/06/16 | 2.16% | 18.62% | 3.24% | 15.01% | 1.87% | 2.35% | 3.09% | 8.72% | 2.58% | 2.52% |
| 2026/06/17 | 2.33% | 18.63% | 2.7% | 12.65% | 1.87% | 2.35% | 3.36% | 6.68% | 4.49% | 2.87% |
| 2026/06/18 | 2.69% | 18.67% | 2.55% | 14.15% | 1.85% | 1.93% | 3.6% | 6.24% | 2.64% | 2.78% |
| 2026/06/19 | 2.45% | 18.25% | 2.83% | 15.83% | 1.96% | 2.01% | 3.18% | 6.59% | 2.49% | 3.21% |
| 2026/06/20 | 4.86% | 7.55% | 6.09% | 9.46% | 4.42% | 1.74% | 2.33% | 7.4% | 1.42% | 1.78% |
| 2026/06/21 | 3.61% | 8.31% | 5.82% | 9.44% | 4.58% | 1.5% | 2.2% | 9.1% | 1.84% | 1.76% |
| 2026/06/22 | 4.6% | 7.26% | 5.32% | 19.31% | 4.44% | 1.93% | 2.11% | 2.86% | 1.4% | 1.34% |
| 2026/06/23 | 6.6% | 6% | 6.47% | 7.46% | 4.49% | 2.28% | 2.83% | 7.47% | 1.57% | 1.88% |
| 2026/06/24 | 5.07% | 5.51% | 6.11% | 20.4% | 3.86% | 1.63% | 2.18% | 3.4% | 1.09% | 1.41% |
| 2026/06/25 | 6.47% | 5.69% | 5.7% | 12.85% | 3.71% | 2.29% | 2.2% | 3.74% | 1.84% | 1.92% |
| 2026/06/26 | 3.97% | 5.92% | 9.56% | 7.92% | 3.63% | 1.99% | 2.23% | 8.97% | 1.55% | 1.81% |
| 2026/06/27 | 4.8% | 7.21% | 8.12% | 7.58% | 3.6% | 2.18% | 2.46% | 7.58% | 1.54% | 1.66% |
| 2026/06/28 | 7.06% | 8.28% | 5.74% | 9.36% | 3.81% | 2.11% | 1.96% | 2.78% | 1.49% | 1.68% |
| 2026/06/29 | 12.6% | 7.2% | 8.2% | 8.99% | 2.71% | 1.73% | 7.89% | 2.8% | 1.17% | 1.31% |
| 2026/06/30 | 10.46% | 9.69% | 8.25% | 8.08% | 3.69% | 2.14% | 2.01% | 1.58% | 1.21% | 1.19% |
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In June 2026, Autotrader’s PPC spend surged, peaking at 12.60 on the 29th. Carwow’s spend declined, starting at 19.56 and ending at 9.69. Webuyanycar saw a mid-month spike, reaching 9.56 on the 26th. Cargurus fluctuated, peaking at 20.40 on the 24th. Arnold Clark’s spend remained steady, while Vertu Motors and Cinch experienced minor fluctuations. BMW’s spend peaked mid-month, then dropped. Motorpoint and Volkswagen maintained low, stable spends.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 887 |
| 2026/06/02 | 864 |
| 2026/06/03 | 899 |
| 2026/06/04 | 848 |
| 2026/06/05 | 872 |
| 2026/06/06 | 848 |
| 2026/06/07 | 832 |
| 2026/06/08 | 831 |
| 2026/06/09 | 704 |
| 2026/06/10 | 700 |
| 2026/06/11 | 695 |
| 2026/06/12 | 685 |
| 2026/06/13 | 692 |
| 2026/06/14 | 665 |
| 2026/06/15 | 625 |
| 2026/06/16 | 652 |
| 2026/06/17 | 611 |
| 2026/06/18 | 615 |
| 2026/06/19 | 593 |
| 2026/06/20 | 598 |
| 2026/06/21 | 581 |
| 2026/06/22 | 600 |
| 2026/06/23 | 602 |
| 2026/06/24 | 601 |
| 2026/06/25 | 602 |
| 2026/06/26 | 589 |
| 2026/06/27 | 598 |
| 2026/06/28 | 573 |
| 2026/06/29 | 588 |
| 2026/06/30 | 551 |
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In June 2026, distinct advertisers on Google SERP began at 887, peaking at 899, then steadily declined, ending at 551.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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AutoTrader.co.uk surged with an 8.28% click share increase, while Carwow.co.uk faced a significant drop of 7.9%. ArnoldClark.com also saw a positive rise of 2.63%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | autotrader.co.uk | cargurus.co.uk | carwow.co.uk | arnoldclark.com | cinch.co.uk | vertumotors.com | carsupermarket.com | bmw.co.uk | motorpoint.co.uk | volkswagen.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 2.55% | 16.16% | 21.32% | 2.32% | 3.86% | 2.1% | 1.78% | 4.66% | 2.85% | 2.86% |
| 2026/06/02 | 2.59% | 20.05% | 19.78% | 3% | 3.31% | 1.86% | 1.99% | 4.19% | 2.84% | 2.76% |
| 2026/06/03 | 2.12% | 18.69% | 17.11% | 2.32% | 3.74% | 2.99% | 3.08% | 3.55% | 3.47% | 2.85% |
| 2026/06/04 | 2.79% | 18.11% | 18.97% | 2.61% | 3.71% | 2.58% | 3.15% | 5.99% | 2.62% | 2.26% |
| 2026/06/05 | 2.01% | 16.65% | 20.7% | 2.67% | 4.74% | 3.04% | 2.08% | 3.74% | 3.51% | 2.01% |
| 2026/06/06 | 1.87% | 16.91% | 21.09% | 2.94% | 3.92% | 3.29% | 1.88% | 5.48% | 3.24% | 2.22% |
| 2026/06/07 | 2.26% | 17.14% | 18.65% | 2.98% | 5.73% | 2.74% | 2.02% | 3.98% | 3% | 3.13% |
| 2026/06/08 | 2.57% | 17.87% | 19.7% | 2.47% | 4.72% | 2.61% | 1.8% | 4.29% | 2.68% | 2.8% |
| 2026/06/09 | 2.52% | 20.87% | 19.33% | 3.08% | 3.65% | 1.92% | 1.55% | 4.14% | 2.72% | 2.76% |
| 2026/06/10 | 3.22% | 19.45% | 18.49% | 2.46% | 3.69% | 2.43% | 2.82% | 6.17% | 2.65% | 2.22% |
| 2026/06/11 | 2.35% | 17.34% | 20.41% | 2.8% | 4.71% | 3.11% | 1.64% | 3.82% | 3.5% | 1.97% |
| 2026/06/12 | 2.24% | 17.22% | 21.63% | 2.32% | 4.15% | 3.26% | 1.71% | 5.71% | 3.24% | 2.2% |
| 2026/06/13 | 2.64% | 17.7% | 19.58% | 2.94% | 6.01% | 2.47% | 1.93% | 4.19% | 3.23% | 3.06% |
| 2026/06/14 | 3.23% | 18.88% | 20.06% | 2.66% | 4.7% | 1.8% | 1.84% | 4.51% | 2.83% | 2.51% |
| 2026/06/15 | 1.97% | 20.91% | 20.74% | 2.62% | 3.97% | 1.7% | 1.65% | 4.39% | 2.84% | 2.91% |
| 2026/06/16 | 2.12% | 19.1% | 19.78% | 2.15% | 3.92% | 2.69% | 2.89% | 6.59% | 2.81% | 2.33% |
| 2026/06/17 | 2.87% | 16.58% | 19.92% | 2.17% | 4.31% | 2.57% | 1.94% | 4.75% | 3.77% | 2.63% |
| 2026/06/18 | 3.1% | 17.96% | 19.64% | 2.09% | 4.45% | 2.11% | 2.02% | 5.13% | 2.9% | 2.51% |
| 2026/06/19 | 2.76% | 19.62% | 19.46% | 2.28% | 3.99% | 2.17% | 1.94% | 4.52% | 2.72% | 2.79% |
| 2026/06/20 | 7.22% | 15.16% | 7.75% | 5.85% | 3.44% | 1.96% | 2.53% | 5.8% | 1.81% | 1.61% |
| 2026/06/21 | 5.12% | 12.86% | 7.76% | 5.39% | 2.95% | 1.59% | 3.04% | 6.28% | 2.13% | 1.51% |
| 2026/06/22 | 6.47% | 22.96% | 7.6% | 5.87% | 3.02% | 2.22% | 1.85% | 2.71% | 1.81% | 1.13% |
| 2026/06/23 | 8.3% | 11.5% | 6.04% | 5.73% | 3.91% | 2.48% | 2.21% | 5.66% | 1.92% | 1.74% |
| 2026/06/24 | 5.73% | 21.8% | 5.1% | 4.27% | 2.77% | 1.68% | 1.49% | 2.83% | 1.22% | 1.28% |
| 2026/06/25 | 8.42% | 16.78% | 5.39% | 4.61% | 2.91% | 2.37% | 1.77% | 2.79% | 2.08% | 1.64% |
| 2026/06/26 | 5.71% | 11.26% | 5.6% | 4.27% | 2.77% | 2.19% | 1.65% | 6.42% | 1.91% | 1.6% |
| 2026/06/27 | 6.7% | 9.86% | 7.05% | 4.34% | 2.95% | 2.31% | 2.02% | 5.49% | 1.86% | 1.36% |
| 2026/06/28 | 9.6% | 13.04% | 8.05% | 5.05% | 2.68% | 2.25% | 2.2% | 2.21% | 1.78% | 1.36% |
| 2026/06/29 | 14.91% | 12.3% | 7.8% | 3.97% | 5.09% | 1.98% | 1.62% | 2.52% | 1.61% | 1.17% |
| 2026/06/30 | 12.6% | 11.88% | 8.95% | 5.16% | 2.92% | 2.48% | 2.45% | 1.84% | 1.5% | 0.96% |
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In June 2026, autotrader.co.uk’s impression share surged from 2.55% to 12.6%, peaking at 14.91% on June 29. Meanwhile, cargurus.co.uk fluctuated, starting at 16.16% and ending at 11.88%. Carwow.co.uk saw a decline from 21.32% to 8.95%. Arnoldclark.com and cinch.co.uk experienced moderate changes, while bmw.co.uk and motorpoint.co.uk showed varied trends. Volkswagen.co.uk’s share decreased significantly, closing at 0.96%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Get Two Years’ Free Servicing When You Buy a Used Car – Worth At Least £469! Plus, Every Week in June, One Used Car Buyer Will Win The Cost of Their Car. T&Cs Apply. Best in Customer Service.
Visit the BMW official website today to find your perfect BMW. Experience the fascination of BMW and discover our latest models.
Simple, free online process, home collection, and fast payment. Sell with Carwow
Get Your Highest Offer — Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway. Sellers On...
Free Valuation in 30 Seconds — Get started by entering your reg number and see how much your car is worth in 30 secs. Selling...
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In the competitive automotive landscape, Arnold Clark entices with two years of free servicing, while BMW captivates with brand allure. Carwow, Motorway, and WeBuyAnyCar streamline car selling with quick valuations, emphasizing convenience and speed.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Dealerships June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Automotive Dealerships June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Automotive Dealerships June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Automotive Dealerships June 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Dealerships June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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