UK Automotive Dealerships - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.9509363666
89.0490636334
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 59
41
59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 47%
Navigational 1%
Seasonal 0%
Local 7%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 11.2
autotrader.co.uk 7.54
carwow.co.uk 6.62
webuyanycar.com 6.04
arnoldclark.com 5.26
bmw.co.uk 4.35
volkswagen.co.uk 2.7
motorway.co.uk 2.63
leasing.com 2.61
vertumotors.com 2.6
others 48.45
  • cargurus.co.uk - 11.2%
  • autotrader.co.uk - 7.54%
  • carwow.co.uk - 6.62%
  • webuyanycar.com - 6.04%
  • arnoldclark.com - 5.26%
  • bmw.co.uk - 4.35%
  • volkswagen.co.uk - 2.7%
  • motorway.co.uk - 2.63%
  • leasing.com - 2.61%
  • vertumotors.com - 2.6%
  • others - 48.45%

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In the automotive PPC landscape, ‘others’ dominate with 48.45% click share, while Cargurus.co.uk leads individual advertisers at 11.2%.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date webuyanycar.com carwow.co.uk leasing.com autotrader.co.uk motorway.co.uk cargurus.co.uk arnoldclark.com leaseloco.com vertumotors.com nissan.co.uk
2026/05/01 10.42% 8.64% 1.19% 1.02% 5.09% 7.51% 2.29% 3.63% 1.93% 2.76%
2026/05/02 8.27% 9.99% 1.33% 1.12% 5.99% 15.41% 1.95% 3.16% 1.28% 3.41%
2026/05/03 4.11% 7.81% 1.76% 1.17% 4.82% 11.27% 2.32% 2.43% 1.48% 7.97%
2026/05/04 6.77% 8.9% 2.55% 1.48% 6.29% 7.38% 2.18% 2.65% 2.18% 3.07%
2026/05/05 6.15% 9.74% 2.14% 1.1% 5.3% 16.56% 1.84% 2.92% 2.18% 2.1%
2026/05/06 9.39% 9.66% 1.91% 0.98% 5.36% 11.78% 2.28% 3.26% 6.68% 2.82%
2026/05/07 7.2% 10.37% 1.45% 1.41% 4.84% 8.93% 1.9% 3.2% 3.05% 2.6%
2026/05/08 8.44% 10.7% 1.64% 0.97% 6.1% 7.3% 2.67% 3.59% 2.46% 2.64%
2026/05/09 9.01% 12.27% 2.62% 1.3% 7.31% 11.19% 2.55% 3.38% 2.13% 2.63%
2026/05/10 6.5% 10% 2.02% 1.29% 5.73% 9.31% 2.3% 3.26% 2.12% 7.29%
2026/05/11 4.08% 13.95% 1.54% 1.57% 2.98% 19.61% 2.3% 2.11% 3.01% 2%
2026/05/12 3.6% 13.07% 1.51% 2.25% 2.26% 16.2% 2.07% 1.85% 2.76% 2.24%
2026/05/13 8.86% 9.59% 2.94% 3.02% 5.29% 5.67% 3.78% 4.19% 2.28% 2.61%
2026/05/14 7.96% 9.61% 2.67% 3.19% 5.27% 5.43% 4.4% 4.9% 2.4% 2.4%
2026/05/15 8.41% 10.69% 1.63% 0.98% 6.08% 7.28% 2.66% 3.57% 2.48% 2.63%
2026/05/16 7.65% 11.06% 3.13% 3.31% 6.52% 4.88% 4.47% 4.57% 1.32% 2.69%
2026/05/17 8.07% 9.37% 2.9% 3.4% 5.76% 4.65% 5.04% 5.24% 1.39% 2.88%
2026/05/18 8.62% 10.29% 2.19% 3.54% 6.57% 4.11% 4.24% 5.65% 1.41% 2.4%
2026/05/19 11.49% 8.82% 2.77% 3.63% 6.95% 3.78% 3.3% 5.46% 1.52% 2.63%
2026/05/20 11.08% 9.06% 3.79% 3.99% 5.84% 3.81% 3.55% 5.67% 1.65% 2.66%
2026/05/21 9.22% 9.66% 4.49% 3.95% 5.61% 4.96% 4.35% 4.57% 1.69% 2.65%
2026/05/22 8.26% 8.72% 5.16% 4.32% 5.82% 6.46% 4.07% 4.33% 1.61% 2.35%
2026/05/23 8.47% 8.91% 5.42% 4.23% 5.92% 8.14% 4.36% 3.69% 1.68% 2.51%
2026/05/24 8.9% 8.21% 4.15% 3.55% 6.96% 6.82% 4.38% 5.57% 1.74% 2.69%
2026/05/25 7.94% 7.5% 3.86% 4.01% 4.98% 7.17% 4.63% 4.58% 2.87% 2.71%
2026/05/26 9.56% 7.16% 4.73% 3.98% 5.37% 6.64% 5.67% 4.25% 3.78% 2.06%
2026/05/27 8.21% 7.13% 5.56% 3.59% 4.51% 6.59% 4.84% 3.54% 3.81% 2.23%
2026/05/28 9.21% 7.44% 4.91% 3.35% 5.3% 6.46% 4.86% 4.07% 3.73% 2.18%
2026/05/29 7.31% 8.1% 3.52% 7.51% 6.29% 5.43% 4.54% 4.31% 3.6% 2.4%
2026/05/30 8.5% 8.01% 5.91% 8.17% 5.84% 4.88% 5.35% 4.15% 2.79% 2.25%
2026/05/31 9.62% 8.61% 6.21% 5.84% 5.53% 5.52% 5.15% 4.43% 2.55% 2.43%
  • webuyanycar.com
  • carwow.co.uk
  • leasing.com
  • autotrader.co.uk
  • motorway.co.uk
  • cargurus.co.uk
  • arnoldclark.com
  • leaseloco.com
  • vertumotors.com
  • nissan.co.uk

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In May 2026, “webuyanycar.com” saw fluctuating PPC spend, peaking mid-month. “carwow.co.uk” maintained strong performance, while “leasing.com” and “autotrader.co.uk” showed gradual increases. “cargurus.co.uk” experienced volatility, ending with a dip.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 526
2026/05/02 494
2026/05/03 501
2026/05/04 551
2026/05/05 530
2026/05/06 520
2026/05/07 542
2026/05/08 553
2026/05/09 510
2026/05/10 535
2026/05/11 732
2026/05/12 809
2026/05/13 792
2026/05/14 790
2026/05/15 553
2026/05/16 804
2026/05/17 786
2026/05/18 797
2026/05/19 778
2026/05/20 791
2026/05/21 828
2026/05/22 815
2026/05/23 816
2026/05/24 796
2026/05/25 882
2026/05/26 875
2026/05/27 867
2026/05/28 829
2026/05/29 805
2026/05/30 822
2026/05/31 797

Copyright © Adthena. All rights reserved.

May began with 526 advertisers, fluctuating initially, then surged mid-month, peaking at 882 on May 25. The month concluded with 797 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
autotrader.co.uk 6.13%
arnoldclark.com 2.31%
leasing.com 1.95%
webuyanycar.com 1.87%
leaseloco.com 0.83%
bigmotoringworld.co.uk -0.58%
bmw.co.uk -0.83%
cinch.co.uk -1.75%
carwow.co.uk -3.79%
cargurus.co.uk -6.12%

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In the past month, autotrader.co.uk surged by 6.13%, while cargurus.co.uk dropped by 6.12%. Arnold Clark gained 2.31%, contrasting with carwow.co.uk’s decline of 3.79%.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date autotrader.co.uk cargurus.co.uk carwow.co.uk arnoldclark.com motorway.co.uk vertumotors.com leaseloco.com motorpoint.co.uk cinch.co.uk carsupermarket.com
2026/05/01 1.59% 11.98% 10.14% 3.34% 2.95% 2.49% 2.28% 2.97% 4.5% 4.85%
2026/05/02 1.34% 18.36% 8.66% 2.07% 3.04% 1.32% 1.61% 1.7% 3.97% 2.95%
2026/05/03 1.63% 15.21% 7.71% 2.69% 2.57% 1.71% 1.42% 6.91% 3.49% 3.37%
2026/05/04 2.04% 12.26% 10.23% 2.92% 3.63% 2.64% 1.56% 3.32% 4.76% 4.24%
2026/05/05 1.66% 21.52% 9.96% 2.26% 3.14% 2.87% 1.79% 2.32% 4.88% 5.93%
2026/05/06 1.51% 16.54% 10.17% 2.44% 3.24% 8.41% 2.07% 1.92% 4.14% 2.87%
2026/05/07 1.86% 14.07% 12.05% 2.55% 2.63% 4.05% 1.87% 3.52% 5.02% 4.19%
2026/05/08 1.52% 11.89% 11.88% 3.59% 3.66% 3.08% 2.26% 3.42% 5.25% 4.28%
2026/05/09 1.83% 14.57% 10.97% 2.8% 4.25% 2.36% 1.88% 1.54% 3.88% 2.32%
2026/05/10 1.76% 12.83% 10.09% 2.89% 3.83% 2.43% 2.04% 5.93% 3.71% 2.5%
2026/05/11 1.98% 23.85% 14.64% 2.54% 1.8% 3.51% 1.16% 2.51% 4.28% 3.86%
2026/05/12 2.57% 20.3% 13.88% 2.23% 1.21% 3.19% 0.99% 2.93% 6.16% 3.05%
2026/05/13 5.3% 9.69% 8.86% 5.41% 3.69% 2.73% 2.98% 2.12% 3.59% 4.21%
2026/05/14 5.48% 9.33% 8.64% 6.42% 4.21% 2.87% 3.56% 1.92% 3.03% 3.57%
2026/05/15 1.52% 11.89% 11.89% 3.59% 3.66% 3.08% 2.26% 3.42% 5.25% 4.28%
2026/05/16 6.14% 8.66% 10.07% 6.58% 4.75% 1.68% 3.47% 1.83% 2.89% 3.67%
2026/05/17 6.13% 8.36% 8.59% 7.22% 4.08% 1.75% 3.9% 1.41% 2.36% 4.28%
2026/05/18 6.46% 7.51% 9.72% 6.32% 5.41% 1.77% 4.06% 2.42% 3.04% 3.49%
2026/05/19 6.98% 7.19% 8.62% 4.93% 5.26% 1.98% 4.23% 1.41% 2.43% 3.59%
2026/05/20 7.53% 7.24% 8.56% 5.47% 4.2% 2.19% 4.35% 1.57% 2.22% 4.18%
2026/05/21 6.91% 8.88% 8.96% 6.04% 4.09% 2.2% 3.44% 1.79% 2.68% 4.21%
2026/05/22 7.25% 11.24% 7.59% 5.97% 4.23% 2.09% 3.15% 3.12% 2.39% 3.28%
2026/05/23 6.89% 13.82% 7.77% 5.89% 4.36% 2.2% 2.67% 2.3% 2.03% 3.29%
2026/05/24 6.32% 11.62% 7.38% 6.02% 5.63% 2.21% 4.15% 2.59% 2.29% 3.61%
2026/05/25 6.53% 11.85% 6.54% 6.22% 3.55% 3.64% 3.24% 2.64% 2.08% 3.69%
2026/05/26 6.67% 10.56% 6.39% 7.43% 3.95% 4.93% 3.01% 1.96% 2.1% 3.98%
2026/05/27 6.05% 10.48% 6.3% 6.5% 3.03% 5.13% 2.54% 2.67% 2.46% 4.15%
2026/05/28 5.9% 10.9% 6.49% 6.56% 3.76% 5.05% 2.95% 2.4% 2.38% 3.32%
2026/05/29 11.91% 8.93% 7% 6.04% 4.94% 4.71% 3.03% 2.07% 1.73% 2.75%
2026/05/30 12.83% 8.05% 7.02% 7.13% 4.31% 3.61% 3.05% 2.36% 1.89% 2.57%
2026/05/31 9.64% 9.45% 8.05% 6.73% 4.04% 3.35% 3.34% 2.13% 1.96% 1.81%
  • autotrader.co.uk
  • cargurus.co.uk
  • carwow.co.uk
  • arnoldclark.com
  • motorway.co.uk
  • vertumotors.com
  • leaseloco.com
  • motorpoint.co.uk
  • cinch.co.uk
  • carsupermarket.com

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In May 2026, AutoTrader’s impression share surged from 1.59% to 12.83%, peaking mid-month. CarGurus fluctuated, starting at 11.98% and ending at 9.45%. Carwow’s share decreased from 10.14% to 8.05%. Arnold Clark saw a rise, closing at 6.73%. Motorway’s share remained steady, finishing at 4.04%. Vertu Motors increased from 2.49% to 3.35%. LeaseLoco’s share grew slightly, ending at 3.34%. Motorpoint’s share decreased, closing at 2.13%. Cinch’s share declined from 4.5% to 1.96%. CarSupermarket’s share dropped from 4.85% to 1.81%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    BMW | The Official BMW Website https://www.bmw.co.uk

    Visit the BMW official website today to find your perfect BMW. Experience the fascination of BMW and discover our latest models.

  2. 2
    Second Hand Cars Available | Now 30 Days To Love Or Return https://www.carsupermarket.com

    Buy during May to enjoy a 30-day money back guarantee & free transfer to any of our stores. Find your perfect car with a huge selection of makes...

  3. 3
    Enter Reg for free valuation https://www.carwow.co.uk

    We collect & pay quickly — Simple, free online process, home collection, and fast payment. Sell with Carwow

  4. 4
    How Much Is My Car Worth? - 84% Get More Than Market Price https://www.motorway.co.uk

    Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway. Sellers On...

  5. 5
    We Buy Any Car | Free Valuation in 30 Seconds https://www.webuyanycar.com

    Get started by entering your reg number and see how much your car is worth in 30 secs. Selling your car made simple – enter your reg and get a free 30 second valuation now.

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In the competitive automotive PPC landscape, BMW captivates with luxury allure, while CarSupermarket entices with a 30-day return policy. Carwow, Motorway, and WeBuyAnyCar streamline car selling with quick valuations and hassle-free processes, emphasizing convenience and speed.

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