UK Automotive Dealerships - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.4784891044
93.5215108956
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 62
38
62%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 48%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 16.15
carwow.co.uk 8.73
arnoldclark.com 5.35
cinch.co.uk 5.27
gumtree.com 3.72
autotrader.co.uk 3.31
bigmotoringworld.co.uk 2.92
motorway.co.uk 2.52
mercedes-benz.co.uk 2.26
bmw.co.uk 2.22
others 47.55
  • cargurus.co.uk - 16.15%
  • carwow.co.uk - 8.73%
  • arnoldclark.com - 5.35%
  • cinch.co.uk - 5.27%
  • gumtree.com - 3.72%
  • autotrader.co.uk - 3.31%
  • bigmotoringworld.co.uk - 2.92%
  • motorway.co.uk - 2.52%
  • mercedes-benz.co.uk - 2.26%
  • bmw.co.uk - 2.22%
  • others - 47.55%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Cargurus.co.uk leads with 16.15% click share, followed by Carwow.co.uk at 8.73%. Others dominate with 47.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk autotrader.co.uk carwow.co.uk cinch.co.uk arnoldclark.com gumtree.com motorway.co.uk webuyanycar.com mercedes-benz.co.uk bigmotoringworld.co.uk
2025/10/01 15.3% 3.86% 9.91% 4.53% 4.56% 3.73% 2.57% 1.59% 1.62% 3.4%
2025/10/02 12.61% 0.72% 10.64% 4.91% 4.82% 1.97% 3.79% 2.85% 1.28% 2.84%
2025/10/03 10.78% 2.64% 10.97% 4.34% 6.67% 2.01% 3.3% 3.15% 1.36% 2.67%
2025/10/04 17.33% 3.35% 10.19% 3.74% 5.4% 4.98% 3.14% 2.28% 1.62% 2.16%
2025/10/05 22.98% 1.6% 9.63% 3.56% 6.03% 6.65% 1.13% 1.77% 1.76% 2.38%
2025/10/06 21.07% 4.39% 9.45% 3.22% 4.55% 5.45% 2.31% 2.3% 1.65% 2.39%
2025/10/07 11.9% 4.04% 12.12% 3.48% 4.96% 1.68% 4.96% 3.11% 2.04% 2.34%
2025/10/08 12.75% 2.61% 12.51% 3.83% 5.35% 1.82% 2.86% 2.55% 1.63% 3.39%
2025/10/09 12.38% 2.45% 14.61% 4.47% 4.42% 2.05% 2.42% 1.99% 2.01% 2.81%
2025/10/10 11.14% 4.62% 11.73% 4.15% 4.59% 1.81% 4.02% 3.12% 2.32% 2.08%
2025/10/11 12.6% 2.67% 12.09% 4.02% 4.28% 1.98% 3.42% 2.21% 1.56% 3.34%
2025/10/12 17.36% 2.38% 10.05% 3.27% 3.75% 8.58% 3.27% 2.59% 1.87% 2.2%
2025/10/13 11.34% 4.3% 14.16% 4.17% 5.26% 2.25% 4.11% 3.01% 1.67% 2.55%
2025/10/14 14.89% 8.56% 11.45% 4.04% 3.55% 7.06% 2.83% 1.96% 1.33% 2.51%
2025/10/15 11.46% 4.87% 10.87% 5.84% 5.86% 1.95% 3.49% 2.11% 1.89% 2.75%
2025/10/16 12.48% 3.44% 10.5% 6.12% 5.28% 2.17% 4% 2.7% 1.83% 2.76%
2025/10/17 19.29% 3.3% 8.04% 5.11% 3.83% 7.18% 2.27% 1.25% 1.58% 2.87%
2025/10/18 15.89% 3.12% 7.69% 4.77% 3.59% 2.54% 2.33% 1.62% 1.92% 3.67%
2025/10/19 14.8% 2.2% 7.33% 4.37% 4.56% 7.06% 3.83% 1.88% 1.94% 2.86%
2025/10/20 17.36% 2.34% 6.32% 4.18% 3.65% 6.47% 1.83% 1.99% 2.73% 5.02%
2025/10/21 11.41% 5.13% 7.09% 5.72% 4.38% 2.31% 4.44% 2.89% 2.17% 3.19%
2025/10/22 10.95% 6.11% 7.68% 5.79% 4.37% 2.31% 4.41% 2.47% 2.48% 2.75%
2025/10/23 15.57% 4.65% 8.27% 6.36% 4.42% 2.41% 2.03% 2.6% 3.1% 3%
2025/10/24 14.05% 4.59% 8.11% 5.91% 6.03% 2.37% 2.64% 2.12% 3.13% 3%
2025/10/25 13.98% 4.97% 8.59% 5.4% 5.14% 1.75% 2.81% 2.16% 3.38% 2.94%
2025/10/26 14.86% 2.7% 7.03% 4.83% 4.64% 2.29% 2.63% 1.87% 4.33% 2.13%
2025/10/27 13.38% 4.95% 6.53% 4.58% 4.18% 2.54% 2.72% 2.39% 3.62% 2.38%
2025/10/28 11.65% 1.38% 7.19% 4.59% 4.15% 6.65% 2.8% 1.97% 2.7% 2.68%
2025/10/29 14.57% 3.71% 5.54% 6.06% 4.6% 1.87% 2.01% 1.63% 2.67% 1.98%
2025/10/30 17.08% 2% 6.7% 5.83% 4.68% 2.32% 2.51% 1.6% 2.69% 1.78%
2025/10/31 23.63% 8.3% 5.12% 4.9% 3.9% 2.8% 2.7% 2.03% 1.87% 1.18%
  • cargurus.co.uk
  • autotrader.co.uk
  • carwow.co.uk
  • cinch.co.uk
  • arnoldclark.com
  • gumtree.com
  • motorway.co.uk
  • webuyanycar.com
  • mercedes-benz.co.uk
  • bigmotoringworld.co.uk

Copyright © Adthena. All rights reserved.

Cargurus.co.uk led October with fluctuating spend, peaking at 23.63% on the 31st. Autotrader.co.uk saw a rise, ending at 8.3%. Carwow.co.uk’s share decreased, while cinch.co.uk and Arnoldclark.com remained steady.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 655
2025/10/02 674
2025/10/03 672
2025/10/04 684
2025/10/05 661
2025/10/06 658
2025/10/07 671
2025/10/08 670
2025/10/09 653
2025/10/10 659
2025/10/11 649
2025/10/12 611
2025/10/13 630
2025/10/14 635
2025/10/15 647
2025/10/16 640
2025/10/17 619
2025/10/18 632
2025/10/19 633
2025/10/20 656
2025/10/21 635
2025/10/22 630
2025/10/23 666
2025/10/24 656
2025/10/25 674
2025/10/26 656
2025/10/27 680
2025/10/28 683
2025/10/29 683
2025/10/30 677
2025/10/31 683

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 684 on October 4th. The month concluded with a stable 683, indicating a consistent advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
peugeot.co.uk 2.25%
volkswagen.co.uk 1.27%
autotrader.co.uk 0.96%
fiat.co.uk 0.88%
mercedes-benz.co.uk 0.88%
gumtree.com -0.86%
arnoldclark.com -0.87%
vertumotors.com -0.87%
cargurus.co.uk -0.93%
carwow.co.uk -3.89%

Copyright © Adthena. All rights reserved.

Peugeot.co.uk surged with a 2.25% click share increase, while carwow.co.uk faced a 3.89% decline. Volkswagen.co.uk and autotrader.co.uk also gained, contrasting with declines for cargurus.co.uk and others.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk autotrader.co.uk cinch.co.uk carwow.co.uk arnoldclark.com gumtree.com motorway.co.uk mercedes-benz.co.uk bmw.co.uk bigmotoringworld.co.uk
2025/10/01 16.61% 2.42% 5.06% 9.37% 5.1% 4.04% 2.12% 1.57% 3.43% 3.83%
2025/10/02 14.05% 0.57% 5.55% 9.39% 5.33% 2.68% 3.02% 1.23% 3.86% 2.99%
2025/10/03 12.17% 1.87% 5.03% 9.8% 7.41% 2.54% 2.79% 1.38% 3.24% 2.96%
2025/10/04 19.25% 2.21% 4.32% 9.68% 6.17% 5.25% 2.53% 1.64% 1.95% 2.41%
2025/10/05 24.6% 1.08% 3.9% 9.08% 6.5% 6.59% 1% 1.67% 1.48% 2.6%
2025/10/06 23% 3.01% 3.6% 8.86% 5.26% 5.53% 1.89% 1.67% 1.72% 2.69%
2025/10/07 13.49% 3.23% 4.04% 11.78% 5.63% 2.12% 4.86% 2.05% 2.4% 2.5%
2025/10/08 14.8% 1.82% 4.25% 11.98% 6.03% 2.3% 2.42% 1.7% 3.39% 3.73%
2025/10/09 14.3% 1.66% 5.07% 13.84% 5.1% 2.54% 2.07% 1.94% 2.55% 3.08%
2025/10/10 12.83% 3.09% 4.75% 11.05% 5.11% 2.3% 3.44% 2.4% 2.39% 2.31%
2025/10/11 14.12% 1.86% 4.47% 11.08% 4.98% 2.52% 2.94% 1.6% 2.86% 3.69%
2025/10/12 18.54% 1.77% 3.74% 9.55% 4.22% 8.54% 2.97% 1.85% 2.04% 2.42%
2025/10/13 12.74% 3.06% 4.61% 12.96% 6.03% 2.64% 3.38% 1.7% 1.62% 2.94%
2025/10/14 16.17% 6.47% 4.66% 10.62% 4.09% 7.23% 2.29% 1.38% 1.37% 2.98%
2025/10/15 12.46% 3.76% 6.51% 9.79% 6.63% 2.3% 2.62% 1.8% 2.15% 3.09%
2025/10/16 13.28% 2.95% 6.76% 9.22% 5.83% 2.61% 3.12% 1.81% 1.57% 3.08%
2025/10/17 18.93% 2.95% 5.58% 7.06% 4.11% 6.76% 1.73% 1.56% 1.71% 3.26%
2025/10/18 15.82% 3.28% 5.26% 7% 3.72% 2.68% 2.02% 2.02% 2.2% 3.85%
2025/10/19 14.96% 2.15% 4.72% 6.39% 4.91% 6.49% 3.15% 2.06% 2.27% 3.23%
2025/10/20 17.31% 2.34% 4.57% 5.79% 3.89% 6.28% 1.52% 2.67% 1.63% 4.76%
2025/10/21 12.46% 5.02% 6.08% 6.38% 4.55% 2.65% 3.78% 2.19% 1.5% 3.4%
2025/10/22 11.64% 5.84% 6.12% 6.84% 4.62% 2.57% 3.74% 2.51% 2.01% 2.87%
2025/10/23 16.82% 4.52% 6.66% 7.41% 4.46% 2.69% 1.72% 3.06% 2.1% 3.06%
2025/10/24 14.9% 4.48% 6.13% 7.37% 6.31% 2.71% 2.26% 3.18% 2.23% 3.17%
2025/10/25 14.98% 4.82% 5.65% 7.81% 5.41% 1.94% 2.43% 3.37% 1.73% 3.11%
2025/10/26 15.61% 2.68% 4.94% 6.23% 4.78% 2.5% 2.27% 4.2% 2.3% 2.35%
2025/10/27 14.12% 4.49% 4.73% 5.77% 4.32% 2.79% 2.34% 3.51% 1.87% 2.48%
2025/10/28 12.23% 1.54% 4.7% 6.36% 4.34% 6.26% 2.47% 2.56% 1.99% 2.97%
2025/10/29 15.28% 3.29% 6.24% 5.01% 4.82% 2.03% 1.81% 2.52% 2.07% 2.11%
2025/10/30 17.95% 2.01% 6.14% 6.24% 5.02% 2.51% 2.28% 2.54% 2.18% 1.95%
2025/10/31 24.25% 6.92% 5.1% 4.9% 4.19% 2.99% 2.63% 1.84% 1.61% 1.26%
  • cargurus.co.uk
  • autotrader.co.uk
  • cinch.co.uk
  • carwow.co.uk
  • arnoldclark.com
  • gumtree.com
  • motorway.co.uk
  • mercedes-benz.co.uk
  • bmw.co.uk
  • bigmotoringworld.co.uk

Copyright © Adthena. All rights reserved.

Cargurus.co.uk’s impression share fluctuated, peaking at 24.60% on October 5 and ending strong at 24.25% on October 31. Autotrader.co.uk saw a rise, closing at 6.92%. Cinch.co.uk maintained stability, finishing at 5.10%. Carwow.co.uk’s share decreased, ending at 4.90%. Arnoldclark.com showed a slight decline, closing at 4.19%. Gumtree.com remained low, ending at 2.99%. Motorway.co.uk’s share was steady, finishing at 2.63%. Mercedes-benz.co.uk’s share fluctuated, closing at 1.84%. Bmw.co.uk’s share decreased, ending at 1.61%. Bigmotoringworld.co.uk’s share dropped, closing at 1.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    View Cars In-Stock & Available | New Cars Available Now https://www.autotrader.co.uk

    Lease A Brand New Car With 14-21 Day Delivery, 30 Day Money Back Guarantee & Free Delivery. Worry Free Motoring With 30 Day Money Back...

  2. 2
    BMW - The Official BMW Website https://www.bmw.co.uk

    Discover the BMW range and get more information on the BMW website. Experience the fascination of BMW and discover our latest models.

  3. 3
    Enter Reg for free valuation https://www.carwow.co.uk

    We collect & pay quickly — We only work with verified dealers to give you an only WOW experience when you sell a car

  4. 4
    Free Valuation - Enter Reg - 84% Get More Than Market Price https://www.motorway.co.uk

    Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today.

  5. 5
    WeBuyAnyCar https://www.webuyanycar.com

    Sell Your Car In Under An Hour — With 500+ branches nationwide, on average, your local branch is less than 11 minutes away

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, AutoTrader entices with quick delivery and a money-back guarantee, while BMW captivates with brand allure. Carwow and Motorway focus on seamless car selling, promising quick payments and above-market prices. WeBuyAnyCar highlights convenience with numerous nearby branches.

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