UK Automotive Dealerships - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.1915950007
83.8084049993
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 45%
Navigational 3%
Seasonal 0%
Local 10%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
autotrader.co.uk 41.72
arnoldclark.com 7.18
cargurus.co.uk 5.97
webuyanycar.com 3.88
bmw.co.uk 2.86
carwow.co.uk 2.74
selectcarleasing.co.uk 2.22
bigmotoringworld.co.uk 2.13
cinch.co.uk 1.62
volkswagen.co.uk 1.59
others 28.09
  • autotrader.co.uk - 41.72%
  • arnoldclark.com - 7.18%
  • cargurus.co.uk - 5.97%
  • webuyanycar.com - 3.88%
  • bmw.co.uk - 2.86%
  • carwow.co.uk - 2.74%
  • selectcarleasing.co.uk - 2.22%
  • bigmotoringworld.co.uk - 2.13%
  • cinch.co.uk - 1.62%
  • volkswagen.co.uk - 1.59%
  • others - 28.09%

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AutoTrader.co.uk dominates with 41.72% click share, followed by ArnoldClark.com at 7.18%. Others collectively hold 28.09%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date webuyanycar.com autotrader.co.uk arnoldclark.com cargurus.co.uk carwow.co.uk leasing.com ford.co.uk bmw.co.uk audi.co.uk nissan.co.uk
2026/08/01 8.05% 8.62% 2.88% 6.16% 5.12% 2.44% 6.04% 1.8% 5.51% 9.39%
2026/08/02 9.9% 9.42% 3.78% 5.49% 4.11% 2.56% 5.16% 2.23% 3.49% 3.74%
2026/08/03 11.01% 8.96% 3.81% 5.94% 4.97% 2.29% 3.58% 3.02% 5.03% 4.07%
2026/08/04 4.84% 13.34% 3.71% 6.61% 5.65% 2.46% 2.77% 2.27% 3.59% 1.93%
2026/08/05 7.78% 12.65% 4.13% 3.76% 4.52% 2.55% 3.6% 2.07% 6.46% 2.01%
2026/08/06 12.58% 8.87% 3.89% 2.79% 3.47% 2.97% 4.41% 2.11% 6.44% 0.91%
2026/08/07 12.94% 6.78% 4.71% 3.6% 4.33% 3.38% 3.83% 2.62% 6.17% 0.76%
2026/08/08 13.78% 8.29% 3.78% 4.02% 4.49% 3.05% 2.79% 2.84% 5.76% 0.9%
2026/08/09 10.75% 6.25% 4.41% 4.36% 3.46% 3.16% 4.9% 3.41% 9.97% 4.34%
2026/08/10 10.05% 6.78% 3.01% 4.43% 5.71% 2.71% 4.35% 3.72% 7.92% 5.02%
2026/08/11 10.67% 6.04% 3.69% 3.38% 4.65% 2.63% 3.27% 3.37% 8.16% 6.71%
2026/08/12 9% 8.86% 3.68% 6.73% 5.13% 2.73% 3.48% 2.34% 7.85% 2.26%
2026/08/13 8.84% 11.09% 3.71% 5.94% 4.22% 2.4% 1.88% 1.62% 4.78% 3.72%
2026/08/14 10.08% 11.51% 3.86% 3.59% 4.21% 2.76% 4.62% 2.87% 6.9% 2.07%
2026/08/15 13.24% 9.53% 3.6% 3.42% 4.11% 2.61% 3.14% 3.13% 8.28% 2.24%
2026/08/16 11.41% 8.02% 3.37% 3.09% 3.54% 3.43% 4.86% 3.84% 8.18% 2.27%
2026/08/17 11.63% 7.1% 3.39% 3.82% 3.96% 2.77% 3.53% 1.84% 8.18% 5.62%
2026/08/18 13.6% 7.25% 3.49% 4.09% 4.53% 2.6% 5.93% 2.8% 6.31% 3.61%
2026/08/19 15.32% 6.88% 3.1% 4.37% 4.18% 3.1% 5.62% 2.93% 5.67% 2.58%
2026/08/20 11.61% 6.62% 4.09% 4.09% 4.38% 3.71% 4.83% 3.02% 5.51% 3.93%
2026/08/21 10.94% 11.03% 4.89% 3.64% 4.15% 3.5% 5.84% 4.57% 5.44% 2.27%
2026/08/22 11.29% 7.53% 7.31% 3.21% 4.18% 3.53% 5.53% 5.25% 4.89% 3.39%
2026/08/23 11.83% 7.01% 5.96% 3.12% 4.24% 4.4% 5.72% 3.17% 5.68% 2.29%
2026/08/24 9.2% 11.6% 5.06% 4.27% 3.44% 4.2% 4.92% 5.43% 8.17% 2.09%
2026/08/25 5.96% 13.08% 4.92% 7.56% 5.59% 2.92% 3.59% 3.56% 6.82% 0.66%
2026/08/26 7.09% 8.67% 4.26% 6.16% 5.67% 3.31% 4.6% 3.93% 5.93% 3.12%
2026/08/27 8.75% 7.62% 4.4% 6.2% 6.21% 3.48% 2.58% 3.3% 4.55% 3.09%
2026/08/28 7.39% 10.09% 5.46% 5.35% 4.6% 3.41% 2.99% 2.92% 4.21% 1.68%
2026/08/29 8.78% 10.95% 5.75% 5.32% 4.77% 4.4% 3.99% 2.83% 3.93% 0.53%
2026/08/30 10.18% 7.57% 6.78% 6.01% 5.25% 3.39% 3.14% 3.48% 3.08% 3.51%
2026/08/31 11.77% 11.77% 5.68% 5.5% 4.94% 4.14% 4.12% 2.83% 1.19% 0.74%
  • webuyanycar.com
  • autotrader.co.uk
  • arnoldclark.com
  • cargurus.co.uk
  • carwow.co.uk
  • leasing.com
  • ford.co.uk
  • bmw.co.uk
  • audi.co.uk
  • nissan.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, “webuyanycar.com” led with fluctuating spend, peaking mid-month. “autotrader.co.uk” showed consistent activity, while “arnoldclark.com” and “cargurus.co.uk” had modest increases. “nissan.co.uk” saw a significant drop, ending the month low.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 515
2026/08/02 538
2026/08/03 521
2026/08/04 521
2026/08/05 557
2026/08/06 523
2026/08/07 496
2026/08/08 449
2026/08/09 460
2026/08/10 501
2026/08/11 498
2026/08/12 557
2026/08/13 642
2026/08/14 586
2026/08/15 513
2026/08/16 514
2026/08/17 513
2026/08/18 502
2026/08/19 506
2026/08/20 510
2026/08/21 505
2026/08/22 480
2026/08/23 472
2026/08/24 446
2026/08/25 558
2026/08/26 544
2026/08/27 559
2026/08/28 531
2026/08/29 452
2026/08/30 472
2026/08/31 479

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 642 on the 13th. The month concluded with a slight decline, ending at 479.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
autotrader.co.uk 3.83%
arnoldclark.com 2.17%
cupraofficial.co.uk 0.3%
fiat.co.uk 0.27%
leasing.com 0.19%
selectcarleasing.co.uk -0.41%
mercedes-benz.co.uk -0.43%
volkswagen.co.uk -0.48%
webuyanycar.com -0.55%
cargurus.co.uk -0.6%

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AutoTrader.co.uk surged with a 3.83% click share increase, while CarGurus.co.uk dropped by 0.6%. ArnoldClark.com also rose significantly by 2.17%.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date autotrader.co.uk cargurus.co.uk arnoldclark.com carwow.co.uk bigmotoringworld.co.uk cinch.co.uk bmw.co.uk volvocars.com webuyanycar.com audi.co.uk
2026/08/01 18.96% 11.95% 4.99% 6.46% 2.34% 3.1% 2.23% 1.04% 1.85% 1.98%
2026/08/02 19.63% 9.64% 5.34% 4.73% 3.62% 2.89% 2.63% 1.33% 2.11% 2.43%
2026/08/03 18.21% 10.55% 5.9% 6.2% 2.99% 4.29% 3.6% 1.7% 2.86% 2.1%
2026/08/04 22.42% 9.35% 4.61% 6.17% 4.11% 4.13% 2.18% 1.97% 0.89% 1.95%
2026/08/05 24.86% 6.48% 5.38% 5.24% 3.49% 3.55% 1.84% 2.53% 1.53% 2.3%
2026/08/06 20.03% 5.72% 5.35% 4.19% 4.04% 3.64% 2.2% 2.32% 2.69% 2.65%
2026/08/07 15.45% 6.28% 7.1% 5.22% 3.31% 3.93% 2.82% 2.44% 2.73% 2.47%
2026/08/08 18.15% 7.07% 5.53% 5.55% 4.07% 5.08% 3.26% 2.7% 2.68% 3.22%
2026/08/09 14.54% 8.39% 6.82% 5.11% 2.3% 3.33% 4.8% 3.61% 2.44% 3.98%
2026/08/10 14.35% 9% 5.17% 8.02% 3.2% 3.8% 4.85% 2.67% 2.52% 2.93%
2026/08/11 13.2% 7.65% 6.55% 7.04% 3.12% 5.05% 5.1% 2.66% 2.65% 2.95%
2026/08/12 17.51% 12.9% 5.2% 6.1% 3.92% 2.87% 2.69% 1.67% 2.05% 2.81%
2026/08/13 20.67% 10.5% 4.95% 4.42% 4.2% 3.24% 2.03% 1.26% 1.84% 2.68%
2026/08/14 23.58% 6.57% 4.96% 4.81% 4.88% 2.79% 3.44% 2.62% 2% 2.94%
2026/08/15 19.31% 7.23% 5.28% 5.18% 4% 3.27% 4.07% 2.87% 2.8% 3.43%
2026/08/16 17.46% 6.46% 5.1% 4.88% 3.98% 3.8% 5.15% 2.6% 2.53% 2.73%
2026/08/17 16.86% 7.94% 5.49% 6% 3.51% 4.69% 2.74% 2.78% 2.83% 2.77%
2026/08/18 17.28% 8.28% 5.55% 5.67% 3.34% 4.7% 3.87% 2.89% 3.07% 2.83%
2026/08/19 16.52% 8.9% 5.04% 5.77% 2.66% 3.44% 3.71% 2.72% 3.34% 2.36%
2026/08/20 14.95% 8.22% 6.31% 5.44% 3.48% 3.3% 4.51% 2.67% 2.65% 2.66%
2026/08/21 19.57% 6.51% 6.35% 6.37% 3.83% 3.46% 6.38% 2.33% 2.16% 2.42%
2026/08/22 14.71% 5.51% 10.21% 5.74% 4.47% 3.46% 7.65% 2.71% 3.21% 2.04%
2026/08/23 15.52% 5.82% 8.54% 5.59% 3.75% 4.13% 4.93% 2.62% 2.56% 2.64%
2026/08/24 21.83% 7.33% 7.31% 4.99% 3.15% 2.71% 8.11% 2.09% 1.87% 2.48%
2026/08/25 24% 11.07% 6.02% 5.95% 3.59% 3.14% 4.37% 1.38% 1.12% 2.04%
2026/08/26 16.12% 9.88% 5.8% 6.22% 5.67% 3.38% 5.27% 3.02% 1.43% 2.3%
2026/08/27 14.31% 10.47% 6.02% 6.62% 4.17% 3.85% 4.66% 1.09% 1.64% 1.91%
2026/08/28 18.47% 7.78% 7.14% 4.88% 2.83% 3.68% 3.38% 2.76% 1.35% 1.65%
2026/08/29 21.55% 8.12% 7.5% 5.38% 2.97% 3.69% 3.24% 2.12% 1.61% 1.81%
2026/08/30 16.35% 10.39% 9.28% 6.06% 3.18% 3.53% 4.62% 2.92% 1.96% 1.52%
2026/08/31 18.64% 9.14% 7.47% 6.23% 4.9% 3.73% 3.63% 2.56% 2.29% 1.2%
  • autotrader.co.uk
  • cargurus.co.uk
  • arnoldclark.com
  • carwow.co.uk
  • bigmotoringworld.co.uk
  • cinch.co.uk
  • bmw.co.uk
  • volvocars.com
  • webuyanycar.com
  • audi.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, autotrader.co.uk led with fluctuating impressions, peaking mid-month. cargurus.co.uk saw a mid-month spike, while arnoldclark.com and carwow.co.uk maintained steady shares. bmw.co.uk and volvocars.com showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    Arnold Clark Click & Collect | Offer Ends Soon https://arnoldclark.com › click_&_collect › cars_nearer_you

    Get Two Years’ Free Servicing When You Buy a Used Car – Worth At Least £469! Don't Miss Out, The Upgrade Event Ends Soon.

  2. 2
    Used Cars For Sale | Second Hand Cars | Autotrader UK https://www.autotrader.co.uk

    Used cars for sale, including private sales & dealerships near you. Shop in confidence with a free history check & instant price comparison. New & Used Cars Available. Shop Online Now.

  3. 3
    BMW https://www.bmw.co.uk

    The Official BMW Website — Discover the BMW range and get more information on the BMW website. Visit the BMW official website today to find your perfect BMW.

  4. 4
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Get Your Highest Offer — Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway. Sellers On...

  5. 5
    We Buy Any Car - Free Valuation in 30 Seconds https://www.webuyanycar.com

    Get started by entering your reg number and see how much your car is worth in 30 secs. Selling your car made simple – enter your reg and get a free 30 second valuation now.

Copyright © Adthena. All rights reserved.

Arnold Clark entices with free servicing, while AutoTrader offers confidence with history checks. BMW showcases its range, Motorway promises the highest offer, and We Buy Any Car simplifies selling with quick valuations. Each ad uniquely appeals to car buyers.

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