UK Automotive Dealerships - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – UK

Google AI Overview visibility for Automotive Dealerships UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.9615371484
85.0384628516
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 43%
Navigational 3%
Seasonal 0%
Local 12%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
autotrader.co.uk 26.86
cargurus.co.uk 9.95
arnoldclark.com 6.97
carwow.co.uk 5.32
webuyanycar.com 3.22
bmw.co.uk 2.99
bigmotoringworld.co.uk 2.71
volkswagen.co.uk 2.12
cinch.co.uk 1.84
mercedes-benz.co.uk 1.82
others 36.2
  • autotrader.co.uk - 26.86%
  • cargurus.co.uk - 9.95%
  • arnoldclark.com - 6.97%
  • carwow.co.uk - 5.32%
  • webuyanycar.com - 3.22%
  • bmw.co.uk - 2.99%
  • bigmotoringworld.co.uk - 2.71%
  • volkswagen.co.uk - 2.12%
  • cinch.co.uk - 1.84%
  • mercedes-benz.co.uk - 1.82%
  • others - 36.2%

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In the competitive automotive PPC landscape, AutoTrader dominates with 26.86% click share, followed by Cargurus at 9.95%. Meanwhile, ‘others’ collectively hold a significant 36.20%.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date autotrader.co.uk cargurus.co.uk carwow.co.uk webuyanycar.com bigmotoringworld.co.uk motorway.co.uk arnoldclark.com nissan.co.uk leasing.com cinch.co.uk
2026/07/01 15.82% 6.56% 6.72% 6.88% 1.76% 3.13% 3.42% 3.58% 1.91% 1.5%
2026/07/02 13.51% 8.28% 8.05% 5.91% 2.25% 3.22% 3.53% 3.13% 1.94% 2.6%
2026/07/03 6.94% 7.91% 12.22% 3.17% 2% 3.09% 3.55% 3.1% 2.13% 2.54%
2026/07/04 7.29% 11.6% 10.74% 4.7% 2.16% 2.95% 3.38% 3.79% 1.4% 2.42%
2026/07/05 6.92% 9.57% 9.89% 5.67% 2.89% 3.14% 3.64% 3.13% 1.61% 2.79%
2026/07/06 6.18% 10.52% 9.67% 6.94% 2.41% 2.33% 3.39% 3.55% 1.69% 3.25%
2026/07/07 9% 8.58% 10.38% 5.82% 2.84% 3.41% 3.91% 2.75% 2.51% 3.18%
2026/07/08 9.4% 12.7% 10.1% 4.75% 2.28% 2.26% 4.24% 2.35% 2.23% 2.48%
2026/07/09 7.66% 12.57% 11.6% 5.88% 2.46% 2.2% 3.11% 2.49% 1.72% 2.61%
2026/07/10 9.73% 12.28% 9.53% 5.56% 2.02% 3.57% 4.31% 2.89% 1.93% 2.87%
2026/07/11 13.4% 9.56% 8.66% 5.28% 4.8% 2.55% 4.91% 2.41% 2.42% 2.24%
2026/07/12 8.01% 9.83% 8.81% 5.94% 2.64% 3.35% 5.01% 2.78% 2.39% 2.42%
2026/07/13 11.16% 11.24% 10.06% 4.66% 2% 2.5% 3.23% 2.95% 2.55% 2.6%
2026/07/14 16.62% 10.07% 9.06% 5.06% 1.34% 2.41% 2.17% 2.12% 2.44% 2.9%
2026/07/15 12.78% 9.76% 8.99% 4.93% 1.21% 2.65% 3.5% 2.01% 2.25% 2.34%
2026/07/16 7.81% 3.6% 6.59% 9.12% 1.2% 3.83% 5.62% 2.44% 4.05% 2.5%
2026/07/17 12.66% 4.04% 7.99% 11.51% 2.83% 4.8% 3.95% 2.41% 2.64% 2.31%
2026/07/18 13.14% 4.33% 7.59% 9.4% 0.89% 4.23% 3.69% 3.34% 3.08% 1.95%
2026/07/19 10.31% 4.09% 6.53% 7.86% 2.16% 2.39% 4.95% 3.43% 3.71% 1.79%
2026/07/20 8.31% 3.47% 8.08% 7.83% 1.61% 5.05% 4.44% 2.88% 3.09% 1.97%
2026/07/21 16.37% 9.91% 9.24% 5% 1.32% 2.37% 2.19% 2.09% 2.41% 2.86%
2026/07/22 12.08% 10.96% 8.78% 5.68% 1.68% 2.99% 3.99% 2.62% 2.5% 2.47%
2026/07/23 11.34% 11.61% 9.5% 5.12% 2.31% 2.59% 4.83% 2.34% 2.43% 2.38%
2026/07/24 15.35% 8.23% 8.53% 4.92% 3.67% 3.9% 3.78% 2.1% 2.8% 2.55%
2026/07/25 13.45% 8.24% 8.62% 5.95% 3.33% 3.52% 4.08% 2.46% 2.46% 2.32%
2026/07/26 12.21% 9.37% 8.98% 3.61% 2.23% 3.07% 4.91% 2.65% 2.29% 2.48%
2026/07/27 15.01% 5.72% 7.79% 7.09% 2.29% 4.16% 3.4% 2.11% 2.74% 1.99%
2026/07/28 13.68% 5.52% 8.12% 5.62% 2.97% 4.1% 3.4% 2.12% 2.85% 1.92%
2026/07/29 11.55% 5.4% 6.35% 11.16% 3.82% 4.5% 3.15% 1.63% 2.96% 1.77%
2026/07/30 14.33% 5.36% 6.74% 7.91% 2.96% 4.42% 3.43% 1.75% 2.7% 1.85%
2026/07/31 19.56% 7.36% 6.3% 5.65% 3.1% 2.89% 2.55% 2.3% 2.06% 1.95%
  • autotrader.co.uk
  • cargurus.co.uk
  • carwow.co.uk
  • webuyanycar.com
  • bigmotoringworld.co.uk
  • motorway.co.uk
  • arnoldclark.com
  • nissan.co.uk
  • leasing.com
  • cinch.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, autotrader.co.uk led with a peak spend share of 19.56% on the 31st. Cargurus.co.uk fluctuated, peaking at 12.7% on the 8th. Carwow.co.uk maintained steady performance, while webuyanycar.com saw a notable rise mid-month. The month concluded with autotrader.co.uk dominating the spend share landscape.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 535
2026/07/02 562
2026/07/03 561
2026/07/04 567
2026/07/05 577
2026/07/06 561
2026/07/07 563
2026/07/08 557
2026/07/09 559
2026/07/10 588
2026/07/11 605
2026/07/12 603
2026/07/13 614
2026/07/14 593
2026/07/15 589
2026/07/16 580
2026/07/17 557
2026/07/18 535
2026/07/19 549
2026/07/20 521
2026/07/21 593
2026/07/22 637
2026/07/23 653
2026/07/24 619
2026/07/25 653
2026/07/26 648
2026/07/27 602
2026/07/28 645
2026/07/29 567
2026/07/30 535
2026/07/31 508

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July saw a dynamic shift in advertisers, starting at 535 and peaking at 653 on the 23rd. The month concluded with a decline, ending at 508.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
autotrader.co.uk 6.13%
arnoldclark.com 0.74%
leasing.com 0.19%
leaseloco.com 0.18%
bigmotoringworld.co.uk 0.17%
toyota.co.uk -0.35%
suzuki.co.uk -0.43%
cinch.co.uk -0.44%
carwow.co.uk -0.95%
cargurus.co.uk -2.54%

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AutoTrader.co.uk surged with a 6.13% click share increase, while CarGurus.co.uk dropped by 2.54%. ArnoldClark.com gained 0.74%, contrasting with CarWow.co.uk’s 0.95% decline.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date autotrader.co.uk cargurus.co.uk carwow.co.uk bigmotoringworld.co.uk carsupermarket.com arnoldclark.com cinch.co.uk vertumotors.com bmw.co.uk motorway.co.uk
2026/07/01 16.26% 12.44% 6.47% 2.13% 1.48% 4.94% 2.36% 1.8% 1.96% 2.12%
2026/07/02 13.45% 14.68% 7.48% 2.85% 2.53% 4.66% 3.76% 2.13% 1.64% 2.42%
2026/07/03 7.21% 12.61% 12.15% 2.45% 2.95% 4.31% 3.58% 2.7% 1.98% 2.07%
2026/07/04 7.64% 18.26% 11.59% 2.78% 3.97% 3.87% 3.5% 1.73% 1.63% 1.97%
2026/07/05 8.23% 14.95% 9.96% 3.51% 2.43% 4.82% 3.89% 1.91% 1.9% 2.47%
2026/07/06 7.16% 16.82% 10.19% 2.89% 1.87% 4.45% 4.49% 1.57% 2.58% 1.56%
2026/07/07 10.52% 13.96% 10.38% 3.72% 2.45% 4.88% 4.5% 1.76% 1.31% 2.42%
2026/07/08 10.4% 19.7% 10.32% 2.59% 3.72% 5.14% 3.38% 1.42% 1.47% 1.4%
2026/07/09 8.66% 19.44% 12.33% 3.02% 3.28% 3.62% 3.49% 1.83% 2.55% 1.25%
2026/07/10 10.31% 17.93% 10.63% 2.46% 2.45% 5.08% 3.75% 2.07% 2.44% 3.53%
2026/07/11 13.1% 15.41% 9.39% 4.34% 2.85% 6.44% 3.07% 1.83% 2.4% 1.49%
2026/07/12 9.28% 14.42% 10.12% 2.98% 2.9% 5.99% 3.22% 1.98% 1.89% 2.54%
2026/07/13 10.67% 17.51% 11.64% 2.43% 2.49% 3.62% 3.45% 3.36% 2.26% 1.42%
2026/07/14 14.72% 15.25% 10.33% 1.7% 2.86% 2.75% 4.03% 3.46% 3.42% 1.63%
2026/07/15 13.23% 14.05% 10.28% 1.61% 2.54% 4.77% 3.16% 4.02% 1.33% 1.64%
2026/07/16 11.11% 5.98% 6.31% 1.52% 3.58% 7.25% 3.88% 5.26% 1.91% 2.42%
2026/07/17 16.41% 7.29% 8.41% 3.26% 2.01% 5.46% 3.39% 4.82% 1.83% 3.03%
2026/07/18 15.17% 7.49% 8.2% 1.64% 2.97% 5.74% 3.31% 4.29% 1.87% 2.78%
2026/07/19 12.82% 7.31% 6.59% 3.07% 2.08% 6.82% 2.83% 2.5% 1.88% 1.38%
2026/07/20 11.7% 5.73% 9.13% 1.78% 2.55% 6.02% 3.17% 2.41% 2.74% 3.43%
2026/07/21 14.72% 15.25% 10.33% 1.7% 2.86% 2.75% 4.03% 3.46% 3.42% 1.63%
2026/07/22 12.41% 15.13% 10.14% 1.93% 2.58% 4.74% 3.38% 2.39% 2.39% 1.85%
2026/07/23 11.49% 15.81% 10.92% 2.28% 2.48% 6.09% 3.31% 2.46% 1.85% 1.61%
2026/07/24 15.33% 12.76% 9.18% 3.32% 2.49% 5.05% 3.93% 2.79% 2.11% 2.88%
2026/07/25 14.11% 12.8% 10.19% 3.68% 2.93% 5.18% 3.17% 2.44% 2.23% 2.36%
2026/07/26 12.38% 14.12% 10.03% 2.8% 2.83% 6.57% 3.21% 2.72% 2.09% 2.06%
2026/07/27 17.31% 9.22% 8.27% 3.18% 2.15% 4.33% 3.13% 2.33% 1.9% 3.06%
2026/07/28 15.46% 8.71% 8.3% 4% 1.89% 4.74% 2.97% 2.02% 1.83% 3.28%
2026/07/29 14.82% 8.56% 6.5% 5.19% 2.04% 4.7% 2.81% 1.39% 2.35% 3.43%
2026/07/30 17.42% 8.57% 7.18% 3.63% 2.23% 4.98% 2.9% 2.43% 2.35% 3.1%
2026/07/31 21.9% 10.56% 6.88% 3.71% 3.61% 3.45% 2.71% 2.47% 2.28% 1.75%
  • autotrader.co.uk
  • cargurus.co.uk
  • carwow.co.uk
  • bigmotoringworld.co.uk
  • carsupermarket.com
  • arnoldclark.com
  • cinch.co.uk
  • vertumotors.com
  • bmw.co.uk
  • motorway.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, autotrader.co.uk’s impression share surged from 16.26% to 21.90%, while cargurus.co.uk fluctuated, peaking at 19.70%. carwow.co.uk remained steady, and bigmotoringworld.co.uk saw modest growth. The month concluded with autotrader.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships - Last month
  1. 1
    Used Cars For Sale | Second Hand Cars | Autotrader UK https://www.autotrader.co.uk

    Used cars for sale, including private sales & dealerships near you. Shop in confidence with a free history check & instant price comparison.

  2. 2
    BMW | The Official BMW Website | BMW United Kingdom https://www.bmw.co.uk

    Visit the BMW official website today to find your perfect BMW. Discover the BMW range and get more information on the BMW website.

  3. 3
    Enter Reg for free valuation - We collect & pay quickly https://www.carwow.co.uk

    Simple, free online process, home collection, and fast payment. Sell with Carwow

  4. 4
    Book A Test Drive Today https://www.nissan.co.uk

    Bold and Thrilling — Daring Design That Makes A Statement. Check Stock, Configure Yours & Book A Test Drive. 12.3...

  5. 5
    webuyanycar https://www.webuyanycar.com

    Free Valuation in 30 Seconds — Selling your car made simple – enter your reg and get a free 30 second valuation now. Get started by...

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Autotrader leads with a focus on trust and convenience, offering history checks and price comparisons. BMW emphasizes brand prestige and product discovery. Carwow and WeBuyAnyCar streamline the selling process with quick valuations and payments, while Nissan highlights bold design and test drive opportunities.

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