US Retail Electronics & Appliances - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.6447364308
	80.3552635692

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	15%
Navigational	3%
Seasonal	3%
Local	1%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
temu.com	17.29
walmart.com	10.92
bestbuy.com	10.52
apple.com	9.43
target.com	5.45
homedepot.com	4.59
amazon.com	4.22
lowes.com	2.64
hp.com	1.67
bose.com	1.29
others	31.98

temu.com - 17.29%
walmart.com - 10.92%
bestbuy.com - 10.52%
apple.com - 9.43%
target.com - 5.45%
homedepot.com - 4.59%
amazon.com - 4.22%
lowes.com - 2.64%
hp.com - 1.67%
bose.com - 1.29%
others - 31.98%

In the PPC landscape, Temu leads with 17.29% click share, followed by Walmart at 10.92%. Others collectively dominate with 31.98%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	apple.com	walmart.com	bestbuy.com	homedepot.com	dyson.com	amazon.com	target.com	temu.com	lowes.com	hp.com
2026/01/01	15.05%	8.15%	10.4%	3.84%	2.12%	4.52%	3.98%	3.4%	4.1%	2.86%
2026/01/02	21.12%	7.59%	8.6%	4.34%	1.84%	4.79%	3.49%	2.59%	3.43%	1.65%
2026/01/03	17.34%	8.26%	9.63%	3.98%	1.8%	4.87%	3.51%	2.48%	3.16%	1.66%
2026/01/04	20.08%	8.55%	7.4%	4.65%	1.32%	5.06%	3.42%	2.8%	3.39%	1.68%
2026/01/05	18.31%	8.74%	7.75%	4.47%	1.11%	4.39%	3.89%	3.09%	3.71%	2.3%
2026/01/06	15.11%	8.02%	11.35%	3.95%	1.99%	4.31%	5.27%	1.76%	3.99%	2.2%
2026/01/07	15.11%	7.65%	9.93%	4.95%	1.16%	5.72%	4%	1.94%	3.41%	2.95%
2026/01/08	22.43%	6.54%	8.49%	3.19%	1.84%	6.36%	3.68%	0.94%	2.57%	2.51%
2026/01/09	16.45%	6.96%	9.22%	3.17%	1.55%	4.57%	5.19%	1.6%	2.63%	3.8%
2026/01/10	13.11%	8.04%	9.05%	3.21%	1.22%	2.8%	6.83%	2.91%	2.86%	4.95%
2026/01/11	15.5%	8.06%	7.74%	3.67%	0.96%	4.38%	5.83%	2.03%	2.74%	4.42%
2026/01/12	13.03%	9.34%	8.68%	3.35%	1.52%	2.84%	6.43%	2.55%	2.66%	5.21%
2026/01/13	12.21%	8.59%	10.43%	3.68%	1.93%	2.9%	6.53%	2%	2.74%	3.84%
2026/01/14	15.96%	8.6%	10.2%	3.66%	1.87%	3%	6.35%	1.84%	2.54%	3.26%
2026/01/15	15.9%	7.47%	9.67%	3.37%	1.65%	3.01%	7.01%	4.01%	2.51%	3.76%
2026/01/16	16.4%	6.93%	9.19%	3.16%	1.54%	4.56%	5.17%	1.59%	2.62%	3.79%
2026/01/17	16.38%	6.95%	9.85%	5.4%	2.48%	4.5%	4.4%	1.84%	3.34%	2.4%
2026/01/18	22.87%	6.57%	8.43%	4.99%	1.77%	4.91%	3.7%	2.57%	3.29%	1.5%
2026/01/19	13.19%	8.65%	9.7%	6.55%	1.87%	3.95%	4.85%	2.22%	4.06%	1.9%
2026/01/20	12.19%	8.57%	10.41%	3.68%	1.92%	2.89%	6.52%	2%	2.73%	3.84%
2026/01/21	16.44%	8.92%	8%	5.58%	2.55%	3.64%	4.39%	3.24%	3.76%	2.43%
2026/01/22	21.95%	7.94%	7.25%	5.25%	2.85%	3.22%	4.2%	3.54%	3.53%	2.67%
2026/01/23	24.71%	5.84%	7.96%	6.16%	3.35%	3.34%	4%	2.63%	3.06%	2.65%
2026/01/24	21.17%	6.46%	8.38%	6.12%	3.22%	3.86%	3.88%	2.71%	3.4%	2.51%
2026/01/25	17.49%	7.33%	8.37%	5.93%	4.24%	4.17%	4.13%	3.05%	3.32%	2.13%
2026/01/26	16.65%	6.87%	12.72%	5.63%	2.41%	4.12%	4.38%	2.68%	3.49%	1.98%
2026/01/27	17.85%	6.7%	14.06%	4.98%	2.78%	4.97%	3.94%	2.06%	2.98%	1.9%
2026/01/28	19.61%	10.31%	9.11%	5.11%	3.52%	4.39%	3.7%	2%	3.05%	1.86%
2026/01/29	18.48%	11.55%	8.86%	5.52%	3.61%	3.7%	3.6%	1.57%	3.09%	2.15%
2026/01/30	16.59%	11.42%	8.71%	6.26%	3.32%	3.08%	3.38%	2.24%	3.39%	1.77%
2026/01/31	18.96%	10.78%	9.14%	5.91%	4.31%	3.85%	3.14%	2.21%	2.1%	1.36%

apple.com
walmart.com
bestbuy.com
homedepot.com
dyson.com
amazon.com
target.com
temu.com
lowes.com
hp.com

Apple’s PPC spend fluctuated, peaking at 24.71% on January 23. Walmart’s share rose late month, reaching 11.55% on January 29. Best Buy saw a mid-month surge, while Home Depot’s spend increased steadily. Dyson’s share climbed, ending at 4.31%.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	3760
2026/01/02	3739
2026/01/03	3576
2026/01/04	3618
2026/01/05	3764
2026/01/06	3726
2026/01/07	3586
2026/01/08	3306
2026/01/09	3531
2026/01/10	3969
2026/01/11	3578
2026/01/12	3938
2026/01/13	3764
2026/01/14	3732
2026/01/15	3673
2026/01/16	3531
2026/01/17	3336
2026/01/18	3294
2026/01/19	3574
2026/01/20	3764
2026/01/21	3298
2026/01/22	3063
2026/01/23	3115
2026/01/24	3130
2026/01/25	3119
2026/01/26	3362
2026/01/27	3087
2026/01/28	3038
2026/01/29	3073
2026/01/30	3124
2026/01/31	3013

January saw a fluctuating trend in distinct advertisers, peaking at 3,969 on the 10th. The month concluded with a decline, ending at 3,013.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
temu.com	5.47%
homedepot.com	1.7%
dyson.com	0.78%
bestbuy.com	0.71%
walmart.com	0.66%
backmarket.com	-0.49%
apple.com	-0.52%
bose.com	-0.89%
hp.com	-0.97%
target.com	-2.05%

Temu.com surged with a 5.47% click share increase, while homedepot.com rose by 1.7%. In contrast, target.com experienced a decline of 2.05%.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	walmart.com	bestbuy.com	homedepot.com	temu.com	target.com	apple.com	amazon.com	lowes.com	ebay.com	hp.com
2026/01/01	14.29%	12.17%	4.19%	9.28%	7.29%	4.82%	4.71%	3.62%	1.36%	1.87%
2026/01/02	14.06%	10.41%	5.1%	7.19%	7.08%	5.84%	5.29%	3.47%	1.69%	1.01%
2026/01/03	14.49%	11.45%	4.64%	6.94%	6.66%	5.2%	5.21%	3.11%	1.56%	1%
2026/01/04	14.96%	8.75%	5.38%	7.76%	6.93%	5.65%	5.44%	3.38%	1.65%	0.93%
2026/01/05	15.49%	9.03%	5.09%	8.29%	7.68%	4.88%	4.56%	3.66%	1.63%	1.28%
2026/01/06	14.13%	13.19%	4.42%	4.6%	10.22%	4.87%	4.6%	3.69%	1.36%	1.33%
2026/01/07	13.3%	11.52%	5.78%	5.05%	8.01%	4.88%	6.18%	3.4%	1.53%	2.11%
2026/01/08	12.65%	11.1%	4.1%	2.42%	8.04%	7.53%	7.63%	2.6%	1.09%	1.91%
2026/01/09	12.07%	11.02%	3.4%	4.22%	10.71%	5.36%	4.73%	2.41%	1.52%	2.49%
2026/01/10	12.27%	9.94%	3.25%	6.13%	11.92%	4.23%	2.48%	2.6%	1.71%	3.25%
2026/01/11	13.11%	8.88%	3.84%	4.17%	11.47%	5.01%	4.25%	2.43%	2.55%	3.03%
2026/01/12	14.12%	9.99%	3.22%	5.14%	11.31%	3.92%	2.55%	2.32%	2.31%	3.61%
2026/01/13	12.63%	11.88%	3.61%	3.64%	11.62%	3.82%	2.66%	2.38%	2.07%	2.66%
2026/01/14	13.67%	12.13%	3.82%	3.41%	11.78%	4.59%	2.92%	2.21%	1.86%	2.41%
2026/01/15	11.74%	11.57%	3.22%	9.02%	12.48%	3.89%	2.64%	2.14%	1.98%	2.6%
2026/01/16	12.07%	11.02%	3.4%	4.22%	10.71%	5.36%	4.73%	2.41%	1.52%	2.49%
2026/01/17	12.56%	12.45%	5.77%	4.38%	8.78%	5.27%	5.06%	3.13%	2.04%	1.68%
2026/01/18	11.97%	10.83%	5.87%	8.8%	7.71%	5.84%	5.36%	3.27%	1.43%	0.93%
2026/01/19	14.34%	11.33%	7.06%	5.15%	8.95%	3.76%	3.85%	3.89%	2.06%	1%
2026/01/20	12.63%	11.88%	3.61%	3.64%	11.62%	3.82%	2.66%	2.38%	2.07%	2.66%
2026/01/21	15.21%	9.3%	6.33%	9.49%	8.02%	4.7%	3.6%	3.6%	1.79%	1.61%
2026/01/22	14.61%	9%	6.21%	11.49%	8.28%	5.33%	3.53%	3.64%	1.69%	1.79%
2026/01/23	11.69%	10.13%	7.71%	8.69%	8.09%	6.1%	3.81%	3.32%	1.57%	2.02%
2026/01/24	11.94%	10.68%	7.17%	7.81%	7.97%	5.59%	4.11%	3.55%	1.81%	1.9%
2026/01/25	13.16%	9.99%	6.75%	8.32%	7.78%	4.95%	4.31%	3.37%	1.76%	1.49%
2026/01/26	12.42%	13.93%	6.58%	7.57%	7.87%	4.73%	4.23%	3.53%	1.92%	1.19%
2026/01/27	12.35%	16.57%	5.99%	5.71%	7.21%	5.3%	5.51%	3.12%	1.58%	1.16%
2026/01/28	20.11%	10.7%	6.19%	6.28%	6.69%	5.37%	4.71%	3.09%	1.54%	1.08%
2026/01/29	21.92%	10.63%	7.01%	3.56%	6.48%	4.72%	4%	3.27%	1.77%	1.26%
2026/01/30	20.55%	9.86%	7.62%	5.72%	6.01%	4.29%	3.11%	3.37%	1.75%	0.99%
2026/01/31	20.96%	9.54%	7.37%	6.37%	5.66%	4.5%	4.07%	2.11%	1.96%	0.78%

walmart.com
bestbuy.com
homedepot.com
temu.com
target.com
apple.com
amazon.com
lowes.com
ebay.com
hp.com

Walmart’s impression share surged late January, peaking at 21.92%. Best Buy fluctuated, ending at 9.54%. Home Depot rose steadily, closing at 7.37%. Temu’s share varied, finishing at 6.37%. Target’s share declined, ending at 5.66%. Apple and Amazon showed minor fluctuations, closing at 4.5% and 4.07%, respectively. Lowe’s and eBay remained stable, while HP’s share decreased, ending at 0.78%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month

1
Amazon Kindle https://www.amazon.com › kindle › shop
Amazon.com - Official Site — Select from a massive selection of books, newspapers, comics, and Audible audiobooks. Store thousands of books, magazines, or comics and take your library with you. Dedicated eBook Reader.
2
Apple | Official Site https://www.apple.com
Get to know iPhone 17 Pro, iPhone 17, and the all-new iPhone Air. Buy now. Save on your new iPhone with trade-in and carrier deals at Apple.
3
5 Best Uninterruptible Power https://www.bestreviews.com › chargers
There's One Clear Winner Now — Which Uninterruptible Power Supply...
4
Target® - Official Site - Buy Online, Pick Up In-Store https://www.target.com
Enjoy Low Prices On Groceries, Home, Electronics, Apparel & More – Shop Now!
5
Temu https://www.temu.com
Temu.Com Official Site — Browse thousands of brands and find deals on your favorites at Temu, Shop Now. Come and check some items at a low price, you'd never want to miss it.

In the competitive world of PPC advertising, Amazon, Apple, BestReviews, Target, and Temu shine with distinct strategies. Amazon’s Kindle ad highlights a vast digital library, while Apple’s iPhone 17 promotion emphasizes trade-in savings. BestReviews focuses on a standout uninterruptible power supply, Target offers convenience with online shopping and in-store pickup, and Temu entices with unbeatable deals on popular brands. Each ad uniquely captures consumer interest through tailored messaging and value propositions.

Frequently Asked Questions

Why is the US Retail Electronics & Appliances January 2026 Report useful and how should I use it?

Why is the US Retail Electronics & Appliances January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Retail Electronics & Appliances January 2026 Report
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How often is the data updated?

Data within the US Retail Electronics & Appliances January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Retail Electronics & Appliances January 2026 Report?

The US Retail Electronics & Appliances January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Electronics & Appliances January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Retail Electronics & Appliances January 2026 Report for?

The US Retail Electronics & Appliances January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization.

By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue.

With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

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Google AI Overview visibility for Retail Electronics & Appliances US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Competitor Count for US Retail Electronics & Appliances

Market Loss & Market Gains for US Retail Electronics & Appliances

US Retail Electronics & Appliances Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Frequently Asked Questions

Why is the US Retail Electronics & Appliances January 2026 Report useful and how should I use it?

Why is the US Retail Electronics & Appliances January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Retail Electronics & Appliances January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Retail Electronics & Appliances January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Paid search optimization in action: Smith St and Coles with Adthena insights

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Get the full picture

See this data specific to your brand performance

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UK Electronics & Appliances

AUS Electronics & Appliances