US Retail Electronics & Appliances - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com	18
walmart.com	15.74
temu.com	7.04
target.com	6
bestbuy.com	5.45
homedepot.com	5.08
apple.com	3.81
lowes.com	2.98
samsung.com	2.69
bose.com	1.86
others	31.35

In the competitive landscape of Google PPC, Amazon leads with an 18% click share, followed by Walmart at 15.74%. “Others” collectively hold a significant 31.35%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	walmart.com	amazon.com	apple.com	target.com	homedepot.com	bestbuy.com	lowes.com	samsung.com	bose.com	boostmobile.com
2025/04/01	13.87%	11.09%	5.29%	5.18%	4.25%	7.26%	2.72%	2.66%	1.88%	2.84%
2025/04/02	14.11%	14.57%	4.57%	6.01%	3.48%	6.54%	2.96%	2.66%	2.57%	2.1%
2025/04/03	15.32%	15.44%	4.42%	5.24%	3.64%	5.46%	2.04%	3.39%	2.38%	2.78%
2025/04/04	13%	16.15%	4.9%	5.72%	3.84%	4.84%	2.59%	3.27%	2.15%	2.37%
2025/04/05	13.49%	15.61%	4.7%	5.54%	4.51%	6.27%	2.85%	3.26%	1.67%	1.73%
2025/04/06	12.79%	18.25%	5.08%	4.89%	5.22%	6.23%	2.72%	3.17%	2.27%	1.7%
2025/04/07	12.73%	16.79%	5.28%	5.47%	5.3%	5.67%	2.78%	3.46%	1.97%	1.54%
2025/04/08	11.89%	17.95%	4.78%	5.42%	4.59%	5.68%	2.66%	3.08%	2.39%	1.56%
2025/04/09	12.69%	19.73%	4.98%	5.72%	4.43%	5.52%	2.82%	2.98%	2.61%	1.53%
2025/04/10	12.78%	20.33%	5.49%	6.08%	3.91%	5.1%	2.35%	3.01%	2.34%	1.64%
2025/04/11	14.34%	19.71%	4.17%	6.3%	3.9%	4.45%	2.49%	3.48%	2.47%	2.17%
2025/04/12	14.21%	19.67%	5.38%	6.44%	3.12%	4.88%	2.36%	3.46%	2.5%	2.2%
2025/04/13	14.72%	19.82%	5.56%	6.98%	3.59%	4.41%	2.48%	3.33%	2.04%	2.28%
2025/04/14	13.46%	17.44%	5.76%	7.21%	3.9%	4.64%	2.69%	3.57%	2.16%	1.91%
2025/04/15	11.61%	16.14%	4.98%	6.77%	4.34%	4.72%	2.7%	4.13%	2.4%	1.56%
2025/04/16	11.07%	15.34%	4.97%	7.38%	3.82%	5.6%	3.37%	4.58%	2.63%	1.47%
2025/04/17	10.6%	11.49%	3.69%	7.28%	3.92%	4.48%	3.56%	5.32%	1.91%	1.79%
2025/04/18	9.99%	12.76%	4.28%	8.38%	3.94%	4.81%	3.35%	4.39%	1.99%	1.47%
2025/04/19	12.3%	14.65%	4.99%	7.65%	4.83%	5.36%	3.08%	3.26%	2.19%	1.4%
2025/04/20	11.99%	14.48%	5.97%	6.59%	4.97%	5.64%	2.93%	3.3%	2.18%	1.9%
2025/04/21	11.55%	14.58%	6.13%	6.82%	4.9%	4.9%	2.86%	3.06%	2.21%	1.69%
2025/04/22	11.76%	13.75%	6.07%	7.3%	5.34%	4.88%	3.09%	3.07%	2.49%	1.95%
2025/04/23	12.03%	15.53%	5.23%	5.63%	4.38%	4.65%	3.12%	2.92%	2.53%	1.37%
2025/04/24	11.77%	15.51%	5.52%	6.55%	4.12%	5.32%	2.89%	2.55%	1.7%	1.55%
2025/04/25	12.08%	14.32%	6.72%	6.08%	3.98%	5.86%	3.17%	3.16%	2.1%	1.61%
2025/04/26	15.97%	14.26%	6.03%	6.06%	4.66%	5.68%	3.26%	3.47%	1.57%	1.42%
2025/04/27	16.98%	13.46%	5.66%	6.01%	4.41%	5.88%	2.91%	3.61%	2.21%	1.49%
2025/04/28	12.86%	13.13%	6.64%	6.22%	4.78%	5.28%	3.29%	3.27%	2.88%	1.47%
2025/04/29	15.61%	13.21%	6.72%	5.98%	4.93%	5.09%	3.38%	2.93%	2.39%	1.34%
2025/04/30	15.78%	12.14%	6.48%	5.9%	4.76%	4.52%	3.24%	3.02%	2.68%	1.47%

In April 2025, Amazon led PPC spend, peaking mid-month. Walmart fluctuated, ending strong. Apple and Target showed steady growth, while Home Depot and Best Buy had moderate activity. Samsung and Bose maintained consistency, with Boost Mobile trailing.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	4697
2025/04/02	4590
2025/04/03	4601
2025/04/04	4839
2025/04/05	4712
2025/04/06	4747
2025/04/07	4763
2025/04/08	4714
2025/04/09	4652
2025/04/10	4674
2025/04/11	4569
2025/04/12	4488
2025/04/13	4496
2025/04/14	4660
2025/04/15	4633
2025/04/16	4689
2025/04/17	5020
2025/04/18	5094
2025/04/19	4870
2025/04/20	4586
2025/04/21	4762
2025/04/22	4660
2025/04/23	4646
2025/04/24	4728
2025/04/25	4552
2025/04/26	4562
2025/04/27	4465
2025/04/28	4530
2025/04/29	4505
2025/04/30	4377

April saw fluctuating advertiser numbers, peaking at 5,094 on April 18. The month concluded with a decline, ending at 4,377.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
walmart.com	1.48%
target.com	1.2%
homedepot.com	0.94%
lowes.com	0.8%
apple.com	0.69%
ebay.com	-0.1%
pcrichard.com	-0.16%
skullcandy.com	-0.2%
amazon.com	-2.82%
temu.com	-10.08%

Walmart.com leads with a 1.48% click share rise, while Temu.com drops by 10.08%.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	walmart.com	amazon.com	target.com	homedepot.com	bestbuy.com	lowes.com	samsung.com	apple.com	ebay.com	temu.com
2025/04/01	18.78%	12.77%	7.43%	4.73%	7.73%	2.58%	1.4%	1.51%	1.42%	8.47%
2025/04/02	19.49%	15.89%	8.55%	3.85%	6.74%	2.81%	1.4%	1.23%	1.22%	7.39%
2025/04/03	19.97%	17.41%	7.2%	4.05%	5.73%	1.99%	1.76%	1.27%	1.5%	8.89%
2025/04/04	17.53%	18.37%	7.87%	4.22%	4.76%	2.51%	1.78%	1.31%	1.71%	9.62%
2025/04/05	18.24%	17.74%	7.84%	4.87%	6.03%	2.65%	1.77%	1.42%	1.49%	8.49%
2025/04/06	17.49%	20.45%	7.14%	5.87%	5.89%	2.42%	1.73%	1.45%	1.62%	7.48%
2025/04/07	17.2%	19.11%	7.95%	5.84%	5.39%	2.42%	1.85%	1.47%	1.47%	7.63%
2025/04/08	16.48%	20.63%	7.87%	5.05%	5.72%	2.35%	1.72%	1.38%	1.57%	5.33%
2025/04/09	17.4%	24.02%	8.22%	4.92%	5.4%	2.48%	1.65%	1.48%	1.64%	1.05%
2025/04/10	17.19%	23.69%	8.8%	4.33%	4.88%	2.15%	1.71%	1.51%	1.73%	4.1%
2025/04/11	19.41%	22.63%	8.98%	4.32%	4.21%	2.23%	1.94%	1.29%	1.87%	1.22%
2025/04/12	19.74%	22.72%	9.43%	3.47%	4.7%	2.13%	1.95%	1.58%	1.73%	0.18%
2025/04/13	19.79%	23.08%	9.93%	3.93%	4.27%	2.31%	1.89%	1.57%	2.02%	0.19%
2025/04/14	18.62%	20.9%	10.4%	4.3%	4.52%	2.5%	2.09%	1.64%	1.88%	0.26%
2025/04/15	16.9%	19.38%	9.94%	4.86%	4.65%	2.55%	2.4%	1.38%	1.78%	0.21%
2025/04/16	16.11%	18.22%	10.58%	4.25%	5.35%	3.2%	2.78%	1.52%	1.72%	0.19%
2025/04/17	14.82%	13.51%	10.65%	4.31%	4.3%	3.36%	3.28%	1.16%	1.66%	0.2%
2025/04/18	13.96%	15.04%	12.33%	4.33%	4.63%	3.25%	2.61%	1.43%	1.23%	0.16%
2025/04/19	17.05%	17.21%	11.11%	5.37%	5.25%	3.07%	1.99%	1.66%	1.32%	0.15%
2025/04/20	16.81%	17.6%	9.78%	5.71%	5.55%	2.87%	1.77%	1.68%	1.65%	0.15%
2025/04/21	15.83%	17.59%	10.34%	5.61%	4.88%	2.78%	1.86%	1.71%	1.6%	0.2%
2025/04/22	16.48%	16.88%	11.08%	5.83%	4.97%	2.99%	1.64%	1.75%	1.39%	0.19%
2025/04/23	16.98%	18.41%	8.77%	5.18%	4.72%	2.94%	1.67%	1.66%	1.36%	0.14%
2025/04/24	16.61%	18.92%	9.88%	4.75%	5.07%	2.74%	1.25%	1.82%	1.65%	0.18%
2025/04/25	17.18%	17.07%	9.68%	4.65%	5.91%	3.01%	1.69%	2.1%	1.42%	0.14%
2025/04/26	21.59%	16.23%	9.47%	5.12%	5.47%	3.02%	2.34%	1.8%	1.11%	0.05%
2025/04/27	23.19%	15.35%	8.5%	4.91%	5.63%	2.79%	2.29%	1.79%	1.38%	0.02%
2025/04/28	18.13%	16%	9.43%	5.47%	5.37%	3.14%	2.23%	2%	1.49%	0%
2025/04/29	21.36%	15.75%	8.97%	5.5%	5.07%	3.2%	1.98%	1.9%	1.4%	0%
2025/04/30	21.76%	14.67%	9.07%	5.33%	4.62%	3.04%	2.1%	1.88%	1.39%	0%

April 2025 saw Walmart’s impression share fluctuate, peaking at 23.19% on April 27. Amazon’s share surged early, reaching 24.02% on April 9, then declined. Target’s share steadily increased, peaking at 12.33% on April 18. Home Depot and Best Buy showed minor fluctuations, while Temu’s share plummeted dramatically, ending at 0.02% on April 27.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Kindle https://www.amazon.com › kindle › shop
Amazon.com - Official Site — Select from a massive selection of books, newspapers, comics, and Audible audiobooks. Store thousands of books, magazines, or comics and take your library with you.
2
Apple | Official Site https://www.apple.com
Buy iPhone 16 and iPhone 16 Pro now and save big with carrier deals at Apple. Terms apply. Get...
3
Newegg Online Store https://www.newegg.com
Ultimate PC Builder — Select Affirm at checkout, and pay over time with ease. Subject to credit & eligibility. Shop All Things Tech at Newegg.com. Computer parts, laptops, electronics, and more.
4
Temu.com Official Site | Up to 90% Off | All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.
5
Walmart.com - Computers & Accessories https://www.walmart.com
Free 2-day Shipping on Millions of Items. No Membership Fee. Shop Now! Browse All Latest...

Amazon’s Kindle ad highlights a vast digital library, emphasizing convenience and variety. Apple’s ad promotes savings on the latest iPhones, appealing to tech enthusiasts. Newegg focuses on flexible payment options for tech purchases. Temu offers global products at significant discounts, while Walmart emphasizes fast, free shipping on electronics.

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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Retail Electronics & Appliances - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Competitor Count for US Retail Electronics & Appliances

Market Loss & Market Gains for US Retail Electronics & Appliances

US Retail Electronics & Appliances Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

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