US Retail Electronics & Appliances - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.1604807086
63.8395192914
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 13%
Navigational 4%
Seasonal 1%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 24.94
walmart.com 11.97
homedepot.com 8.41
bestbuy.com 8.08
apple.com 4.36
amazon.com 3.61
target.com 3.48
lowes.com 3.35
samsung.com 1.42
wayfair.com 1.36
others 29.02
  • temu.com - 24.94%
  • walmart.com - 11.97%
  • homedepot.com - 8.41%
  • bestbuy.com - 8.08%
  • apple.com - 4.36%
  • amazon.com - 3.61%
  • target.com - 3.48%
  • lowes.com - 3.35%
  • samsung.com - 1.42%
  • wayfair.com - 1.36%
  • others - 29.02%

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In the PPC landscape, Temu leads with 24.94% click share, followed by Walmart at 11.97%. Others collectively hold 29.02%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date walmart.com homedepot.com bestbuy.com apple.com temu.com lowes.com target.com amazon.com samsung.com hp.com
2026/07/01 8.67% 5.35% 7.52% 11.08% 1.39% 3.8% 2.7% 7.03% 1.76% 2.9%
2026/07/02 8.11% 6.72% 8.9% 10.38% 2.72% 3.96% 2.97% 6.08% 1.46% 3.38%
2026/07/03 6.83% 7.15% 6.92% 12.87% 1.61% 4.41% 2.53% 6.15% 1.32% 3.25%
2026/07/04 7.74% 5.93% 8.25% 11.58% 1.93% 4.66% 2.45% 6.63% 1.73% 3.91%
2026/07/05 9.32% 6.02% 9.74% 10.55% 2.03% 4.24% 2.67% 6.28% 1.68% 4.17%
2026/07/06 8.02% 6.42% 6.97% 12.21% 1.19% 4.13% 2.65% 6.08% 1.64% 4.34%
2026/07/07 9.93% 6.11% 7.27% 9.9% 1% 4.19% 2.84% 6.97% 1.81% 5.17%
2026/07/08 10.49% 6.86% 8.08% 8.89% 1.93% 4.12% 4.26% 5.49% 2.22% 3.45%
2026/07/09 12.91% 8.14% 7.77% 7.17% 5.01% 4.29% 5.49% 3.51% 2% 2.87%
2026/07/10 13.48% 8.25% 9.99% 5.93% 3.73% 3.83% 4.87% 2.98% 2.07% 2.9%
2026/07/11 14.05% 9.15% 10.03% 6.1% 4.88% 3.7% 4.28% 2.75% 1.65% 3.49%
2026/07/12 12.72% 8.52% 9.74% 6.73% 4.84% 4.06% 4.19% 3.28% 1.78% 3.24%
2026/07/13 9.82% 7.36% 6.83% 9.59% 5.28% 3.18% 3.41% 5.33% 2.07% 2.79%
2026/07/14 11.01% 8.03% 6.96% 9.41% 4.84% 3.08% 3.42% 6.23% 1.82% 2.52%
2026/07/15 12.39% 9.25% 7.94% 7.67% 4.57% 3.63% 3.62% 4.5% 1.7% 2.85%
2026/07/16 11.88% 8.05% 7.85% 9.37% 3.9% 3.58% 3.46% 4.01% 2.1% 2.55%
2026/07/17 13.09% 8.67% 8.49% 7.92% 5.03% 3.68% 3.81% 3.26% 2% 3.08%
2026/07/18 12.84% 10.77% 8.71% 5.86% 5.99% 3.7% 3.75% 2.65% 2% 2.09%
2026/07/19 12.63% 10.81% 9.29% 6.49% 5.52% 4.03% 3.73% 2.55% 1.76% 2.26%
2026/07/20 12.41% 10.17% 9.62% 6.71% 5.13% 3.44% 4% 2.7% 1.62% 2.58%
2026/07/21 10.99% 8.01% 6.94% 9.37% 4.83% 3.07% 3.41% 6.21% 1.82% 2.51%
2026/07/22 13.19% 7.79% 10.07% 7.47% 4.68% 3.75% 3.92% 2.83% 1.73% 3.77%
2026/07/23 13.47% 8.33% 10.49% 5.94% 4.94% 3.42% 3.69% 2.57% 1.93% 3.59%
2026/07/24 13.14% 8.02% 10.41% 5.66% 5.35% 3.69% 3.83% 2.84% 2.18% 3.26%
2026/07/25 11.9% 7.99% 10.37% 6.14% 5.69% 3.7% 3.88% 3.27% 2.93% 3.11%
2026/07/26 11.93% 7.93% 10.54% 6.26% 5.53% 3.68% 3.67% 3.05% 2.97% 3.43%
2026/07/27 12.58% 8.04% 9.16% 6.98% 4.63% 3.42% 3.84% 3.17% 2.97% 3.04%
2026/07/28 12.11% 7.78% 8.41% 8.32% 4.25% 3.53% 3.52% 3.76% 3.23% 2.42%
2026/07/29 10.4% 7.74% 8.66% 11.26% 4.6% 2.9% 3.38% 3.97% 2.45% 2.78%
2026/07/30 11.52% 8.64% 8.51% 8.06% 4.45% 3.4% 3.28% 3.81% 2.54% 2.57%
2026/07/31 12.72% 10.95% 9.04% 8.47% 4.53% 3.83% 3.45% 2.94% 2.18% 1.74%
  • walmart.com
  • homedepot.com
  • bestbuy.com
  • apple.com
  • temu.com
  • lowes.com
  • target.com
  • amazon.com
  • samsung.com
  • hp.com

Copyright © Adthena. All rights reserved.

Walmart’s PPC share surged from 8.67% to 12.72% in July. Home Depot and Best Buy showed steady growth, while Apple fluctuated. Temu and Samsung saw modest increases. Amazon’s share declined, ending at 2.94%.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 2903
2026/07/02 3220
2026/07/03 3234
2026/07/04 3249
2026/07/05 3300
2026/07/06 3155
2026/07/07 3238
2026/07/08 3207
2026/07/09 3365
2026/07/10 3659
2026/07/11 3541
2026/07/12 3549
2026/07/13 3363
2026/07/14 3158
2026/07/15 3125
2026/07/16 3053
2026/07/17 3038
2026/07/18 3059
2026/07/19 3087
2026/07/20 3039
2026/07/21 3158
2026/07/22 3814
2026/07/23 3851
2026/07/24 3878
2026/07/25 3936
2026/07/26 4032
2026/07/27 3745
2026/07/28 3603
2026/07/29 3416
2026/07/30 3433
2026/07/31 3406

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 2,903 and peaking at 4,032. The month concluded with a slight dip to 3,406.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
temu.com 5.73%
homedepot.com 0.43%
wayfair.com 0.38%
samsung.com 0.33%
ring.com 0.14%
walmart.com -0.34%
target.com -0.37%
lowes.com -0.51%
apple.com -0.99%
amazon.com -1.4%

Copyright © Adthena. All rights reserved.

In the past month, temu.com surged with a 5.73% click share increase, while amazon.com dropped by 1.4%. Homedepot.com and wayfair.com saw modest gains, contrasting with declines from apple.com and lowes.com.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com homedepot.com temu.com bestbuy.com target.com lowes.com amazon.com apple.com wayfair.com hp.com
2026/07/01 13.92% 5.75% 3.05% 9.35% 4.5% 4.62% 7.91% 3.94% 1.36% 1.77%
2026/07/02 11.88% 7.4% 6.63% 10.21% 5.18% 4.7% 6.33% 3.65% 1.41% 2.14%
2026/07/03 10.93% 8.11% 4.17% 8.54% 4.98% 5.35% 6.62% 4.59% 2.17% 2.19%
2026/07/04 11.41% 6.32% 5.45% 9.99% 4.29% 5.49% 7.57% 4.27% 1.99% 2.7%
2026/07/05 13.69% 6.48% 4% 10.81% 4.91% 5.15% 6.89% 3.6% 1.88% 2.83%
2026/07/06 12.63% 6.94% 3.08% 8.63% 4.83% 5.08% 7.12% 4.39% 1.67% 3.02%
2026/07/07 14.36% 6.76% 2.08% 8.42% 4.77% 5.11% 7.83% 3.85% 1.56% 3.55%
2026/07/08 15.12% 7.46% 3.04% 8.48% 6.76% 4.61% 5.92% 3.28% 1.33% 2.41%
2026/07/09 17.06% 8.46% 9.19% 7.99% 7.83% 4.74% 3.17% 2.15% 1.47% 1.8%
2026/07/10 17.41% 8.42% 7.83% 10.18% 6.99% 4.13% 2.92% 2% 1.76% 1.91%
2026/07/11 17.82% 9.1% 8.72% 9.62% 6.59% 3.94% 2.59% 1.93% 2.19% 2.34%
2026/07/12 16.79% 8.64% 9.28% 9.53% 6.45% 4.31% 3.01% 2.13% 2.26% 2.17%
2026/07/13 13.59% 7.8% 11.33% 7.11% 5.8% 3.52% 5.24% 3% 1.61% 1.68%
2026/07/14 14.98% 8.59% 10.24% 7.27% 5.48% 3.58% 5.9% 3.01% 1.67% 1.56%
2026/07/15 16.99% 9.3% 9.61% 8.25% 5.77% 3.78% 4.38% 2.53% 1.64% 1.61%
2026/07/16 16.62% 8.14% 9.51% 8.38% 5.85% 3.83% 3.92% 3.05% 2.04% 1.5%
2026/07/17 17.12% 8.62% 11% 8.54% 6.04% 3.84% 3.09% 2.56% 2.01% 1.85%
2026/07/18 16.25% 10.22% 11.63% 8.11% 5.7% 3.63% 2.75% 2.1% 3.33% 1.25%
2026/07/19 16.3% 10.51% 11.75% 8.84% 5.61% 3.92% 2.47% 2.03% 3.15% 1.52%
2026/07/20 16.08% 9.98% 10.26% 9.18% 6.29% 3.52% 2.65% 2.05% 2.48% 1.7%
2026/07/21 14.98% 8.59% 10.24% 7.27% 5.48% 3.58% 5.9% 3.01% 1.67% 1.56%
2026/07/22 17.19% 7.94% 9.2% 10.15% 5.96% 3.99% 2.75% 2.13% 2.48% 2.43%
2026/07/23 17.34% 8.27% 9.68% 10.53% 5.72% 3.55% 2.47% 1.82% 2.72% 2.23%
2026/07/24 16.91% 7.95% 10.07% 10.5% 5.65% 3.82% 2.65% 1.89% 2.66% 2.11%
2026/07/25 15.61% 7.85% 10.94% 10.6% 5.77% 3.81% 3.17% 1.99% 2.51% 2.04%
2026/07/26 15.39% 7.92% 10.5% 10.45% 5.55% 3.81% 3.09% 1.98% 2.89% 2.22%
2026/07/27 16.33% 8.22% 9.02% 9.15% 6.08% 3.53% 3.13% 2.32% 2.8% 1.98%
2026/07/28 16.62% 7.92% 9.53% 8.66% 5.79% 3.63% 3.87% 2.74% 2.07% 1.53%
2026/07/29 14.21% 8.24% 11% 8.86% 5.69% 3.14% 4.03% 3.32% 2.21% 1.81%
2026/07/30 15.35% 9.03% 9.7% 8.3% 5.31% 3.57% 3.8% 2.67% 2.14% 1.6%
2026/07/31 16.94% 11.07% 9.34% 9.04% 5.69% 3.92% 2.82% 2.5% 2.35% 1.09%
  • walmart.com
  • homedepot.com
  • temu.com
  • bestbuy.com
  • target.com
  • lowes.com
  • amazon.com
  • apple.com
  • wayfair.com
  • hp.com

Copyright © Adthena. All rights reserved.

Walmart’s impression share rose steadily, peaking mid-month. Home Depot and Temu showed significant growth, while Amazon and Apple saw declines. By month’s end, Walmart led, followed by Home Depot and Temu.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Apple - Official Site https://www.apple.com

    Meet the latest iPhone lineup. Shop iPhone 17 Pro, iPhone 17, iPhone 17e, and iPhone Air. Also shop Mac, iPad, AirPods, Apple Watch, Apple TV 4K, and more. Apple Trade In. Chat for shopping help.

  2. 2
    5 Best Apple Watches 2026 - There's One Clear Winner https://www.bestreviews.com › apple-watches

    We Did The Research For You. Read Our In-Depth Guide for the Best Apple Watches of 2026. Read the #1 Guide for the Best Apple Watches 2026. Free 2-Day Shipping and Free Returns.

  3. 3
    The 9 Best Gaming Laptops of 2026 https://www.lifewire.com

    The Best Laptops Of 2026 For Any Budget. What To Know Before Buying A New Laptop. Our Experts Reviewed 2026's Top-Rated Laptops By Type, Quality And Price. Shop Our Holiday Sale. Types: Limited-Time Deals, Discounts, And More.

  4. 4
    Temu https://www.temu.com

    Temu.Com Official Site — Make Temu your one-stop destination for affordable items. Browse thousands of brands and find deals on your favorites at Temu, Shop Now.

  5. 5
    Portable Air Conditioners | In Stock – Ships Today https://www.uline.com › warehouse-fans

    Warehouse fans, heaters, air conditioners, dehumidifiers, air purifiers & pleated filters. Depend on Uline – your #1 source of climate control equipment and supplies.

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, Apple’s official site shines with its comprehensive product lineup, enticing users with the latest iPhone models and more. BestReviews captivates with its authoritative guide on Apple Watches, promising clarity and convenience. Lifewire offers a treasure trove of gaming laptop insights, catering to diverse budgets. Temu emerges as a hub for affordable shopping, while Uline stands as a reliable source for climate control essentials. Each ad weaves a narrative of expertise, variety, and accessibility, drawing users into their unique offerings.

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