US Retail Electronics & Appliances - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.4454956267
63.5545043733
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 13%
Navigational 5%
Seasonal 1%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 28.3
bestbuy.com 9.15
walmart.com 8.57
homedepot.com 7.1
apple.com 5.96
target.com 4.87
amazon.com 3.27
samsung.com 2.67
lowes.com 2.59
frigidaire.com 1.08
others 26.44
  • temu.com - 28.3%
  • bestbuy.com - 9.15%
  • walmart.com - 8.57%
  • homedepot.com - 7.1%
  • apple.com - 5.96%
  • target.com - 4.87%
  • amazon.com - 3.27%
  • samsung.com - 2.67%
  • lowes.com - 2.59%
  • frigidaire.com - 1.08%
  • others - 26.44%

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In the PPC landscape, Temu leads with 28.3% click share, followed by ‘others’ at 26.44%. Best Buy and Walmart trail behind, capturing 9.15% and 8.57% respectively.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com bestbuy.com homedepot.com walmart.com target.com amazon.com samsung.com lowes.com temu.com hp.com
2026/08/01 9.07% 9.46% 9.95% 11.25% 3.25% 2.83% 2.69% 3.79% 5.46% 1.55%
2026/08/02 9.58% 9.7% 9.71% 11.14% 3.28% 3.32% 2.69% 3.37% 5.31% 1.59%
2026/08/03 12.75% 7.76% 8.32% 9.82% 3.09% 3.62% 2.84% 3.41% 5.95% 1.81%
2026/08/04 9.07% 8.38% 8% 9.23% 3.34% 5.17% 3.12% 3.59% 4.58% 1.82%
2026/08/05 7.87% 9.56% 7.66% 8.17% 4.57% 4.75% 3.34% 3.77% 5.27% 1.61%
2026/08/06 9.91% 10.17% 7.77% 7.48% 4.11% 4.08% 4.35% 3.66% 5.1% 1.43%
2026/08/07 7.95% 13.58% 7.57% 8.38% 5.06% 3.42% 4.99% 2.94% 5.32% 1.4%
2026/08/08 8.58% 13.76% 7.16% 8.66% 6.03% 3.68% 4.89% 2.85% 4.86% 1.93%
2026/08/09 9.43% 13.34% 6.89% 8.45% 5.9% 4.02% 4.46% 2.95% 4.63% 1.65%
2026/08/10 8.6% 9.53% 6.53% 10.58% 6.45% 3.61% 3.87% 2.93% 5.28% 2.36%
2026/08/11 10.84% 9.1% 6.47% 7.94% 6.03% 3.61% 4.12% 3.45% 5.57% 2.02%
2026/08/12 10.14% 9.41% 6.75% 7.52% 6.57% 3.7% 4.28% 2.9% 5.96% 1.65%
2026/08/13 11.89% 9.29% 6.66% 7.84% 6.13% 3.6% 5.46% 2.77% 6.08% 1.43%
2026/08/14 9.44% 9.5% 6.84% 7.17% 5.94% 3.72% 5.13% 2.86% 5.7% 1.95%
2026/08/15 12.89% 9.16% 6.92% 6.6% 5.89% 5.12% 5.62% 2.55% 5.74% 2.06%
2026/08/16 11.67% 9.44% 6.54% 6.48% 6.14% 4.93% 4.79% 2.55% 6% 1.79%
2026/08/17 13.52% 9.63% 6.28% 6.46% 6.48% 3.84% 5.22% 2.35% 5.95% 1.28%
2026/08/18 10.52% 11.89% 6.74% 7.82% 7.33% 3.41% 5.85% 2.83% 4.74% 1.53%
2026/08/19 8.65% 10.57% 6.74% 7.93% 6.9% 3.75% 6.92% 2.59% 6.66% 1.32%
2026/08/20 12.14% 10.84% 6.28% 6.9% 6.14% 4.51% 5.4% 2.85% 4.24% 1.41%
2026/08/21 11.38% 10.77% 6.33% 7.29% 6.35% 4.11% 5.39% 2.9% 4.36% 1.45%
2026/08/22 12.15% 12.43% 5.92% 7.4% 6.85% 4.88% 4.3% 2.89% 4% 1.78%
2026/08/23 11.77% 12.03% 6.05% 6.78% 6.36% 5.11% 5.15% 2.72% 4.36% 1.72%
2026/08/24 11.06% 11.08% 5.99% 6.97% 6% 4.82% 6.14% 2.74% 5.36% 1.72%
2026/08/25 12.08% 10.08% 7.06% 6.79% 6.3% 4.02% 4.98% 3.09% 4.7% 1.52%
2026/08/26 12.02% 9.4% 6.09% 6.77% 6.67% 4.19% 5.97% 2.92% 4.42% 1.74%
2026/08/27 10.81% 9.66% 5.92% 6.84% 6.99% 4.87% 6.06% 3.01% 4.76% 1.85%
2026/08/28 10.99% 10.84% 5.17% 6.43% 6.53% 5.48% 5.34% 2.87% 3.05% 2.36%
2026/08/29 11.55% 10.5% 5.52% 6.67% 6.42% 6.14% 4.56% 2.86% 3.8% 2.09%
2026/08/30 10.99% 9.86% 5.61% 6.31% 5.79% 6.45% 4.76% 3.11% 4.56% 1.9%
2026/08/31 10.66% 10.53% 6.44% 6.22% 6.2% 5.81% 4.87% 3.26% 3.25% 1.93%
  • apple.com
  • bestbuy.com
  • homedepot.com
  • walmart.com
  • target.com
  • amazon.com
  • samsung.com
  • lowes.com
  • temu.com
  • hp.com

Copyright © Adthena. All rights reserved.

In August 2026, Apple and Best Buy dominated PPC spend, with Apple peaking mid-month. Home Depot’s share declined steadily, while Walmart fluctuated. By month’s end, Apple led, followed by Best Buy.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 3480
2026/08/02 3510
2026/08/03 3325
2026/08/04 3594
2026/08/05 3230
2026/08/06 3018
2026/08/07 2804
2026/08/08 2705
2026/08/09 2800
2026/08/10 2994
2026/08/11 2962
2026/08/12 2913
2026/08/13 2868
2026/08/14 3013
2026/08/15 2881
2026/08/16 2868
2026/08/17 2770
2026/08/18 2725
2026/08/19 2585
2026/08/20 2766
2026/08/21 2857
2026/08/22 2868
2026/08/23 2774
2026/08/24 2841
2026/08/25 2900
2026/08/26 2912
2026/08/27 2965
2026/08/28 3148
2026/08/29 3411
2026/08/30 3246
2026/08/31 3174

Copyright © Adthena. All rights reserved.

August began with 3,480 advertisers, peaking at 3,594 on the 4th. A decline followed, reaching 2,585 on the 19th. The month concluded with a resurgence, ending at 3,174 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 1.02%
target.com 0.68%
amazon.com 0.65%
bestbuy.com 0.46%
samsung.com 0.46%
dyson.com -0.18%
ebay.com -0.21%
temu.com -0.43%
homedepot.com -0.87%
walmart.com -1.1%

Copyright © Adthena. All rights reserved.

Apple.com surged with a 1.02% click share increase, while walmart.com faced a decline of 1.1%.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bestbuy.com target.com walmart.com temu.com homedepot.com amazon.com apple.com lowes.com samsung.com wayfair.com
2026/08/01 9.99% 5.54% 15.56% 10.69% 9.63% 2.71% 2.49% 3.84% 1.16% 2.69%
2026/08/02 10.05% 5.79% 15.53% 10.44% 9.52% 3.2% 2.62% 3.54% 1.21% 2.41%
2026/08/03 8.21% 5.64% 14.26% 13.34% 8.35% 3.18% 3.1% 3.63% 1.31% 2.21%
2026/08/04 9.16% 5.81% 13.19% 10.05% 7.8% 4.69% 2.93% 3.76% 1.39% 1.91%
2026/08/05 9.86% 7.49% 11.28% 11.6% 7.89% 4.1% 2.55% 3.78% 1.39% 2.24%
2026/08/06 12.17% 7.07% 11.01% 10.96% 8.18% 3.74% 2.86% 3.9% 1.67% 2.03%
2026/08/07 16.02% 8.14% 12.01% 10.81% 7.75% 2.99% 2.51% 2.9% 1.71% 1.79%
2026/08/08 15.86% 9.34% 12.28% 9.92% 7.61% 3.08% 2.49% 3.04% 1.62% 2.02%
2026/08/09 14.83% 8.96% 12.73% 9.79% 7.94% 3.22% 2.9% 3.23% 1.49% 2.06%
2026/08/10 10.74% 9.73% 14.62% 10.51% 7.22% 2.95% 2.55% 3.09% 1.39% 1.9%
2026/08/11 10.41% 9.52% 12.34% 11.37% 7.01% 2.85% 2.91% 3.84% 1.38% 2.34%
2026/08/12 10.56% 10.09% 11.01% 11.7% 7.1% 2.95% 3.04% 3.2% 1.5% 2.45%
2026/08/13 10.65% 9.86% 11.66% 12.92% 7.33% 2.94% 3.2% 3.08% 1.78% 2.11%
2026/08/14 10.42% 9.77% 10.39% 12.64% 7.6% 2.92% 3.11% 2.93% 1.64% 1.86%
2026/08/15 10.62% 9.85% 10.37% 12.53% 7.87% 4% 3.7% 2.72% 1.8% 1.75%
2026/08/16 10.69% 10% 10.01% 12.9% 7.3% 3.85% 3.5% 2.81% 1.62% 1.81%
2026/08/17 11.36% 10.17% 9.67% 13.93% 7.01% 3% 3.72% 2.6% 1.66% 1.47%
2026/08/18 13.41% 11.3% 11.03% 10.84% 7.21% 2.83% 3.33% 3% 1.73% 1.52%
2026/08/19 12.63% 10.49% 10.96% 14.48% 7.09% 2.96% 3% 2.67% 1.94% 1.63%
2026/08/20 12.85% 9.98% 10.69% 10.1% 6.62% 3.94% 3.7% 2.99% 1.86% 1.58%
2026/08/21 12.71% 10.38% 10.62% 10.22% 6.62% 3.58% 3.7% 3.13% 1.83% 1.73%
2026/08/22 14.36% 11.32% 11.26% 9.34% 6.35% 4.09% 3.67% 3.21% 1.65% 1.69%
2026/08/23 14.37% 10.6% 10.44% 9.95% 6.61% 4.45% 3.72% 3.05% 1.88% 1.87%
2026/08/24 12.43% 9.49% 10.37% 12.94% 6.71% 4.12% 3.32% 2.98% 2.12% 1.92%
2026/08/25 10.96% 10.09% 10.12% 11.14% 7.75% 3.59% 3.68% 3.45% 1.78% 2.22%
2026/08/26 10.51% 10.69% 10.47% 11.19% 6.91% 3.81% 3.72% 3.34% 2.05% 1.9%
2026/08/27 10.88% 11.03% 10.35% 11.86% 6.47% 4.39% 3.54% 3.42% 1.99% 1.7%
2026/08/28 13.17% 10.93% 10.06% 6.79% 5.85% 5.52% 3.9% 3.36% 1.92% 1.81%
2026/08/29 11.36% 9.94% 10.6% 9.03% 5.95% 5.71% 4.12% 3.1% 1.78% 1.71%
2026/08/30 10.79% 9.61% 9.38% 11.12% 6.1% 5.76% 3.79% 3.29% 1.87% 1.76%
2026/08/31 11.75% 10.07% 9.72% 7.52% 7.16% 5.8% 3.85% 3.55% 2% 1.91%
  • bestbuy.com
  • target.com
  • walmart.com
  • temu.com
  • homedepot.com
  • amazon.com
  • apple.com
  • lowes.com
  • samsung.com
  • wayfair.com

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In August 2026, Best Buy’s impression share peaked mid-month, while Walmart started strong but declined. Target and Temu showed steady growth, with Temu experiencing a late-month dip. Amazon and Apple saw gradual increases, finishing the month stronger.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Apple | Official Site https://www.apple.com

    Meet the latest iPhone lineup. Shop iPhone 17 Pro, iPhone 17, iPhone 17e, and iPhone Air. Get the devices you love, and enjoy them on your terms with Apple Upgrade. Apple Trade In.

  2. 2
    The 9 Best Gaming Laptops of 2026 https://www.lifewire.com

    The Best Laptops Of 2026 For Any Budget. What To Know Before Buying A New Laptop. Our Experts Reviewed 2026's Top-Rated Laptops By Type, Quality And Price. Shop Our Holiday Sale. Types: Limited-Time Deals, Discounts, And More.

  3. 3
    Target® - Official Site - Shop Deals At Target® https://www.target.com

    Find The Top Deals, Latest Trends & More Ways To Save At Target™

  4. 4
    Temu.Com Official Site | Temu https://www.temu.com

    Enjoy Temu's good price, Superior quality & Full range of services. Browse thousands of brands and find deals on your favorites at Temu, Shop Now.

  5. 5
    Portable Air Conditioners | In Stock – Ships Today https://www.uline.com › warehouse-fans

    Warehouse fans, heaters, air conditioners, dehumidifiers, air purifiers & pleated filters. Depend on Uline – your #1 source of climate control equipment and supplies.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple’s ad shines with its focus on the latest iPhone lineup, emphasizing innovation and customer-centric options like Apple Upgrade and Trade In. Lifewire captivates tech enthusiasts with expert reviews on 2026’s best gaming laptops, appealing to budget-conscious shoppers. Target’s ad highlights savings and trends, while Temu offers a wide range of brands at competitive prices. Uline stands out with its promise of immediate shipping for climate control equipment, catering to urgent needs. Each ad uniquely targets its audience, showcasing distinct value propositions.

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