US Retail Electronics & Appliances - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.7185291361
75.2814708639
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 13%
Navigational 4%
Seasonal 1%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 15.13
walmart.com 14.86
bestbuy.com 9.05
homedepot.com 7.28
target.com 5.33
apple.com 5.1
lowes.com 3.98
amazon.com 2.63
samsung.com 2.04
hp.com 1.64
others 32.96
  • temu.com - 15.13%
  • walmart.com - 14.86%
  • bestbuy.com - 9.05%
  • homedepot.com - 7.28%
  • target.com - 5.33%
  • apple.com - 5.1%
  • lowes.com - 3.98%
  • amazon.com - 2.63%
  • samsung.com - 2.04%
  • hp.com - 1.64%
  • others - 32.96%

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In the competitive landscape of Google PPC, Temu leads with 15.13% click share, closely followed by Walmart at 14.86%. Best Buy captures 9.05%, while others collectively hold a significant 32.96%.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date walmart.com bestbuy.com target.com homedepot.com apple.com lowes.com temu.com hp.com amazon.com samsung.com
2026/05/01 9.56% 7.14% 4.42% 5.33% 9.52% 3.63% 6.09% 1.33% 2.62% 3.85%
2026/05/02 8.73% 6.69% 4.5% 5.46% 12.13% 3.33% 6.36% 1.86% 2.64% 3.14%
2026/05/03 7.6% 7.59% 3.91% 4.94% 13.27% 3.13% 6.06% 1.93% 2.76% 3.29%
2026/05/04 8.41% 6.67% 5.16% 4.38% 11.93% 3.26% 4.84% 2.16% 2.57% 2.66%
2026/05/05 6.63% 8.05% 3.55% 4.44% 10.15% 3.33% 5.1% 1.93% 3% 3.09%
2026/05/06 6.54% 8.38% 3.85% 4.95% 10.05% 3.65% 6.64% 1.65% 2.35% 3.2%
2026/05/07 7.84% 8.23% 4.11% 4.07% 9.96% 3.36% 6.75% 1.47% 2.07% 3.26%
2026/05/08 9.01% 8.82% 3.85% 4.2% 8.85% 3.5% 4.82% 1.96% 2.65% 4.07%
2026/05/09 7.55% 8.2% 4.33% 4.5% 8.23% 3.39% 6.17% 2.34% 3.09% 4.1%
2026/05/10 6.72% 8.81% 3.48% 3.96% 9.21% 3.28% 5.19% 2.17% 4.09% 3.9%
2026/05/11 13.07% 8.92% 6.01% 5.03% 5.03% 5.18% 3.47% 3.25% 2.17% 2.21%
2026/05/12 13.23% 9.54% 6.62% 5.57% 4.35% 4.64% 3.11% 3.5% 2.35% 2.01%
2026/05/13 11.31% 7.62% 4.69% 5.07% 6.06% 3.76% 4.72% 2.47% 3.02% 3.86%
2026/05/14 11.28% 7.63% 5.88% 5.48% 5.85% 4.41% 3.9% 2.48% 3.44% 3.93%
2026/05/15 9.01% 8.78% 3.84% 4.17% 8.79% 3.47% 4.8% 1.95% 2.65% 4.04%
2026/05/16 15.42% 9.36% 6.69% 6.75% 4.71% 4.74% 2.14% 3.53% 2.14% 3.55%
2026/05/17 14.48% 9.23% 6.19% 7.26% 5.01% 4.69% 2.4% 3.45% 2.33% 3.04%
2026/05/18 14% 8.51% 6.51% 7.22% 5.48% 4.4% 1.91% 2.88% 2.16% 2.51%
2026/05/19 12.72% 7.98% 6.06% 6.95% 6.07% 4.37% 4.07% 3.1% 1.85% 3.05%
2026/05/20 14.1% 8.88% 6.03% 6.78% 5.3% 3.91% 3.38% 2.7% 1.7% 3.64%
2026/05/21 14.62% 10.21% 6.34% 6.93% 4.8% 3.99% 1.97% 2.53% 2.09% 3.38%
2026/05/22 17.36% 10.5% 6.04% 6.34% 4.49% 4.16% 1.8% 2.93% 2.14% 2.94%
2026/05/23 15.83% 10.44% 5.98% 6.5% 5.24% 4.32% 2.56% 2.68% 2.6% 3.1%
2026/05/24 15.87% 10.59% 5.87% 7.53% 4.68% 4.36% 1.95% 2.34% 2.58% 3.12%
2026/05/25 13.9% 10.33% 6.11% 7.05% 5.8% 4.35% 2.18% 3.3% 2.84% 2.4%
2026/05/26 13.94% 9.03% 6.72% 5.94% 6.13% 4.86% 2.12% 3.92% 2.48% 2.47%
2026/05/27 15.07% 10.5% 7.35% 5.77% 5.79% 4.86% 1.76% 3.39% 2.11% 2.35%
2026/05/28 15.72% 10.51% 7.17% 5.83% 4.97% 4.21% 1.94% 2.94% 2.14% 2.25%
2026/05/29 14.48% 10.42% 7.49% 6.11% 5.45% 4.12% 2.53% 2.65% 2% 2.52%
2026/05/30 14.19% 11.15% 7.11% 6.76% 4.97% 4.45% 2.91% 2.73% 2.5% 2.12%
2026/05/31 14.11% 8.44% 6.9% 6.55% 4.92% 4.3% 4.09% 3.07% 2.74% 2.05%
  • walmart.com
  • bestbuy.com
  • target.com
  • homedepot.com
  • apple.com
  • lowes.com
  • temu.com
  • hp.com
  • amazon.com
  • samsung.com

Copyright © Adthena. All rights reserved.

In May 2026, Walmart’s PPC spend surged mid-month, peaking at 17.36% on May 22. Best Buy maintained steady growth, ending at 8.44%. Target and Home Depot showed moderate increases, while Apple and Temu experienced fluctuations.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 2818
2026/05/02 2720
2026/05/03 2738
2026/05/04 2893
2026/05/05 3042
2026/05/06 3033
2026/05/07 3077
2026/05/08 3106
2026/05/09 2965
2026/05/10 3107
2026/05/11 4070
2026/05/12 4054
2026/05/13 3623
2026/05/14 3821
2026/05/15 3106
2026/05/16 4046
2026/05/17 4072
2026/05/18 4086
2026/05/19 3968
2026/05/20 4010
2026/05/21 4156
2026/05/22 4258
2026/05/23 4182
2026/05/24 4331
2026/05/25 5593
2026/05/26 5669
2026/05/27 5039
2026/05/28 5096
2026/05/29 5019
2026/05/30 4922
2026/05/31 5008

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in advertisers, starting at 2,818 and peaking at 5,669. The month concluded with 5,008, showcasing a significant increase.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 5.66%
bestbuy.com 2.42%
homedepot.com 2.41%
target.com 1.64%
lowes.com 0.79%
williams-sonoma.com -0.15%
govee.com -0.2%
uline.com -0.22%
apple.com -0.49%
temu.com -15.34%

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Walmart.com surged with a 5.66% click share increase, while temu.com plummeted by 15.34%.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com target.com bestbuy.com homedepot.com temu.com lowes.com amazon.com wayfair.com hp.com apple.com
2026/05/01 14.03% 6.43% 7.69% 6.66% 12.23% 3.86% 2.53% 1.69% 0.62% 3.7%
2026/05/02 13.26% 6.5% 7.36% 7% 13.11% 3.79% 2.36% 2% 0.95% 4.28%
2026/05/03 11.79% 5.88% 8.36% 6.21% 13.03% 3.63% 3.02% 2.06% 1.11% 5.26%
2026/05/04 12.96% 7.63% 7.4% 5.05% 10.27% 3.55% 2.77% 1.71% 1.14% 4.87%
2026/05/05 9.85% 5.73% 8.38% 5.32% 11.38% 3.67% 3.18% 1.81% 1.02% 4.22%
2026/05/06 9.69% 5.89% 8.49% 5.92% 14.05% 3.92% 2.48% 1.76% 0.86% 3.59%
2026/05/07 11.41% 6.04% 8.21% 5.01% 14.18% 3.7% 2.24% 1.64% 0.78% 3.63%
2026/05/08 13.12% 5.81% 9.22% 5.56% 9.98% 3.77% 2.71% 2.03% 0.99% 3.42%
2026/05/09 11.54% 5.89% 8.48% 5.76% 12.52% 3.68% 3.2% 2.08% 1.29% 3.27%
2026/05/10 10.36% 5.51% 8.85% 5.06% 11.14% 3.61% 4.46% 2.45% 1.35% 3.73%
2026/05/11 17.9% 8.36% 9.22% 5.43% 5.75% 5.37% 2.25% 1.73% 2.05% 2.04%
2026/05/12 18.09% 8.99% 10.01% 6.33% 4.72% 4.89% 2.35% 1.68% 2.15% 1.87%
2026/05/13 16.4% 6.86% 7.76% 6.11% 9.56% 4.01% 2.99% 1.16% 1.37% 2.38%
2026/05/14 16.27% 8.62% 7.92% 6.24% 7.74% 4.52% 3.55% 1.27% 1.46% 2.41%
2026/05/15 13.12% 5.81% 9.22% 5.56% 9.98% 3.77% 2.71% 2.03% 0.99% 3.42%
2026/05/16 20.85% 9.22% 9.51% 7.66% 2.9% 5.01% 2.21% 1.89% 2.33% 1.9%
2026/05/17 19.74% 8.69% 9.32% 8.34% 3.32% 4.85% 2.33% 1.99% 2.28% 2.06%
2026/05/18 19.51% 8.7% 8.92% 8.35% 2.7% 4.64% 2.2% 2.05% 1.9% 2.11%
2026/05/19 17.65% 8.39% 7.96% 7.96% 7.53% 4.5% 1.87% 2.72% 1.93% 2.13%
2026/05/20 19.28% 8.39% 9.03% 7.66% 6.18% 3.99% 1.75% 2.18% 1.62% 1.94%
2026/05/21 20.23% 8.69% 10.51% 7.66% 2.91% 4.11% 2.2% 2.41% 1.6% 1.9%
2026/05/22 23.33% 8.37% 10.54% 6.95% 2.42% 4.25% 2.24% 2.6% 1.85% 1.91%
2026/05/23 21.34% 8.32% 10.49% 7.21% 3.73% 4.6% 2.55% 2.34% 1.75% 2.08%
2026/05/24 21.25% 8.2% 10.51% 8.55% 2.6% 4.54% 2.52% 2.14% 1.48% 2%
2026/05/25 18.75% 8.25% 10.37% 7.74% 2.96% 4.36% 2.63% 2.03% 2.26% 2.18%
2026/05/26 19.03% 8.92% 8.96% 6.59% 3% 5.14% 2.41% 2% 2.76% 2.43%
2026/05/27 20.83% 9.7% 10.37% 6.47% 2.52% 5.25% 2.11% 1.79% 2.27% 2.35%
2026/05/28 21.1% 9.43% 10.81% 6.48% 2.69% 4.52% 2.1% 1.72% 1.87% 1.99%
2026/05/29 19.51% 9.91% 10.48% 7.03% 3.57% 4.49% 2.01% 2.34% 1.73% 2.09%
2026/05/30 19.2% 9.14% 11.2% 7.39% 4.34% 4.67% 2.54% 1.94% 1.67% 2.08%
2026/05/31 18.46% 9.03% 8.58% 7.31% 6.55% 4.58% 2.59% 2.4% 1.93% 1.89%
  • walmart.com
  • target.com
  • bestbuy.com
  • homedepot.com
  • temu.com
  • lowes.com
  • amazon.com
  • wayfair.com
  • hp.com
  • apple.com

Copyright © Adthena. All rights reserved.

In May 2026, Walmart’s PPC impression share surged, peaking at 23.33% on the 22nd. Target and Best Buy showed steady growth, while Temu’s share fluctuated. By month’s end, Walmart led, followed by Target and Best Buy.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Apple - Official Site https://www.apple.com

    Meet the latest iPhone lineup. Shop iPhone 17 Pro, iPhone 17, iPhone 17e, and iPhone Air. Also shop Mac, iPad, AirPods, Apple Watch, Apple TV 4K, and more.

  2. 2
    HP® Official Computer Deals - Shop the Memorial Day Sale https://www.hp.com › hp › computers

    Get More Done With Copilot in Microsoft 365, Available on HP Computers. Shop Now!

  3. 3
    Target® - Official Site https://www.target.com

    Buy Online, Pick Up In-Store — Find The Top Deals, Latest Trends & More Ways To Save At Target™

  4. 4
    Temu | Temu.Com Official Site https://www.temu.com

    Browse thousands of brands and find deals on your favorites at Temu, Shop Now. Make Temu your one-stop destination for affordable items.

  5. 5
    Portable Air Conditioners | In Stock – Ships Today https://www.uline.com › warehouse-fans

    Warehouse fans, heaters, air conditioners, dehumidifiers, air purifiers & pleated filters. Depend on Uline – your #1 source of climate control equipment and supplies.

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, Apple’s ad shines with its comprehensive product lineup, enticing tech enthusiasts. HP leverages Microsoft 365’s Copilot to boost productivity, while Target emphasizes convenience with in-store pickups. Temu offers affordability, and Uline ensures immediate climate control solutions.

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