US Retail Electronics & Appliances - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 62.0362659697
37.9637340303
62%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 7%
Seasonal 1%
Local 3%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bestbuy.com 14.15
temu.com 9.16
walmart.com 9.01
apple.com 8.71
target.com 7.94
homedepot.com 4.92
lowes.com 2.97
amazon.com 2.72
samsung.com 1.81
hp.com 1.52
others 37.09
  • bestbuy.com - 14.15%
  • temu.com - 9.16%
  • walmart.com - 9.01%
  • apple.com - 8.71%
  • target.com - 7.94%
  • homedepot.com - 4.92%
  • lowes.com - 2.97%
  • amazon.com - 2.72%
  • samsung.com - 1.81%
  • hp.com - 1.52%
  • others - 37.09%

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In the PPC landscape, Best Buy leads with 14.15% click share, followed by Temu and Walmart. Notably, ‘others’ collectively hold 37.09%.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com bestbuy.com target.com walmart.com lowes.com homedepot.com amazon.com samsung.com temu.com hp.com
2026/10/01 13.59% 9.91% 6.29% 6.27% 2.85% 4.46% 3.78% 1.65% 2.56% 3.38%
2026/10/02 12.12% 9.64% 6.41% 7.03% 2.9% 4.7% 3.14% 2.02% 2.79% 3.28%
2026/10/03 10.87% 9.89% 5.96% 7.73% 2.5% 4.51% 3.34% 2.17% 2.44% 3.02%
2026/10/04 11.74% 10.32% 5.99% 8.07% 2.49% 4.39% 3.5% 2.7% 2.6% 3.27%
2026/10/05 10.58% 12.51% 6.04% 8.41% 2.47% 4.52% 2.55% 2.33% 2.58% 2.54%
2026/10/06 9.37% 14.19% 6.75% 8.35% 2.63% 5.01% 3.91% 1.99% 2.94% 2.5%
2026/10/07 9.1% 13.43% 8.99% 8.57% 2.36% 4.54% 4.02% 1.42% 2.2% 2.25%
2026/10/08 9.1% 14.42% 7.65% 8.49% 2.42% 4.22% 2.57% 1.62% 1.74% 2.69%
2026/10/09 9.29% 15.82% 7.85% 9.84% 2.54% 4.15% 2.48% 1.52% 2.28% 2.45%
2026/10/10 9.73% 15.05% 8.99% 8.39% 2.65% 3.88% 2.27% 1.5% 2.08% 2.56%
2026/10/11 9.28% 15.28% 10.39% 8.01% 2.65% 3.77% 2.02% 1.39% 1.87% 2.8%
2026/10/12 9.24% 13.82% 9.28% 8.27% 2.61% 4.07% 2.28% 1.91% 2.25% 2.62%
2026/10/13 8.34% 13.24% 9.55% 8.3% 2.62% 4.29% 2.11% 2.35% 2.37% 3.2%
2026/10/14 8.69% 13.25% 7.12% 8.03% 2.76% 4.73% 2.42% 2.4% 2.67% 2.7%
2026/10/15 10.39% 13.15% 6.74% 8.14% 2.85% 4.63% 2.35% 2.26% 2.51% 2.78%
2026/10/16 8.62% 13.75% 6.93% 6.83% 3.3% 4.76% 1.8% 2.38% 2.95% 2.58%
2026/10/17 11.09% 13.8% 6.76% 6.1% 3.04% 4.48% 1.96% 2.44% 2.84% 2.47%
2026/10/18 9.9% 12.77% 6.53% 6.22% 3.24% 4.8% 2.2% 2.83% 3.13% 2.48%
2026/10/19 11.81% 11.61% 6.49% 4.76% 3.29% 5.03% 1.84% 2.9% 3.19% 2.56%
2026/10/20 12.32% 11.42% 6.37% 6.13% 3.15% 4.71% 1.82% 3.1% 3.06% 2.31%
2026/10/21 10.5% 11.22% 6.21% 6.9% 3.05% 4.63% 2.52% 3.17% 3.07% 2.19%
2026/10/22 11.62% 11.22% 5.92% 6.91% 2.97% 4.4% 2.78% 2.84% 3.11% 2.23%
2026/10/23 9.85% 12.33% 6.63% 6.79% 2.69% 4.59% 2.77% 2.07% 2.49% 2.14%
2026/10/24 7.89% 11.48% 5.43% 6.63% 2.99% 4.64% 2.05% 2.07% 2.5% 2.27%
2026/10/25 8.92% 11.63% 5.91% 6.67% 3.11% 4.44% 2.86% 2.12% 2.71% 2.05%
2026/10/26 9.03% 9.75% 6.19% 6.25% 3.41% 4.51% 2.55% 2% 2.63% 1.98%
2026/10/27 8.71% 10.36% 5.63% 5.68% 3.27% 4.59% 2.9% 2.23% 2.62% 2.13%
2026/10/28 8.99% 10.02% 5.72% 5.37% 3.19% 4.34% 2.69% 2.59% 2.36% 2.65%
2026/10/29 9.34% 9.67% 5.88% 5.37% 3.79% 4.5% 1.94% 2.74% 2.88% 2.31%
2026/10/30 7.86% 10.37% 6.03% 5.62% 3.64% 4.54% 1.84% 2.88% 2.75% 2.29%
2026/10/31 14.63% 10.13% 6.52% 4.02% 3.55% 3.02% 2.88% 2.77% 2.53% 2.29%
  • apple.com
  • bestbuy.com
  • target.com
  • walmart.com
  • lowes.com
  • homedepot.com
  • amazon.com
  • samsung.com
  • temu.com
  • hp.com

Copyright © Adthena. All rights reserved.

In October 2026, Apple and Best Buy dominated PPC spend, with Apple peaking at 14.63% on October 31. Best Buy maintained strong performance, peaking at 15.82% on October 9. Target, Walmart, and others showed varied trends, with Walmart ending at 4.02%.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 3531
2026/10/02 3805
2026/10/03 3850
2026/10/04 3936
2026/10/05 4027
2026/10/06 3962
2026/10/07 3921
2026/10/08 4063
2026/10/09 4002
2026/10/10 3893
2026/10/11 3823
2026/10/12 3832
2026/10/13 3907
2026/10/14 4056
2026/10/15 4029
2026/10/16 3987
2026/10/17 3943
2026/10/18 3891
2026/10/19 3858
2026/10/20 3721
2026/10/21 3830
2026/10/22 3700
2026/10/23 4081
2026/10/24 4343
2026/10/25 4336
2026/10/26 4509
2026/10/27 4393
2026/10/28 4387
2026/10/29 4446
2026/10/30 4418
2026/10/31 4247

Copyright © Adthena. All rights reserved.

October began with 3,531 advertisers, peaking at 4,509 on the 26th. The month concluded with 4,247, showcasing a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lowes.com 0.78%
qvc.com 0.65%
samsung.com 0.64%
apple.com 0.44%
wayfair.com 0.39%
amazon.com -0.23%
govee.com -0.28%
temu.com -1.14%
walmart.com -2.54%
bestbuy.com -3.11%

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In the past month, lowes.com led with a 0.78% click share increase, while bestbuy.com faced a -3.11% decline.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date target.com bestbuy.com walmart.com apple.com lowes.com temu.com homedepot.com amazon.com qvc.com wayfair.com
2026/10/01 10.56% 11.56% 9.69% 5.81% 2.94% 4.47% 4.9% 3.64% 1.41% 1.62%
2026/10/02 10.9% 11.38% 11.06% 4.66% 2.98% 4.41% 4.8% 3.05% 1.39% 1.39%
2026/10/03 10.57% 11.79% 12% 4.32% 2.55% 3.87% 4.83% 3.46% 1.44% 1.65%
2026/10/04 10.18% 12.44% 12.13% 4.51% 2.42% 3.95% 4.52% 3.23% 1.39% 1.52%
2026/10/05 10.3% 14.47% 12.25% 3.95% 2.52% 3.96% 4.71% 2.47% 1.14% 1.52%
2026/10/06 10.94% 16.44% 11.96% 3.36% 2.55% 4.47% 5.03% 3.69% 0.99% 1.61%
2026/10/07 11.56% 15.38% 12.59% 3.38% 2.45% 3.47% 4.74% 3.97% 0.83% 1.74%
2026/10/08 11.09% 16.37% 12.68% 3.41% 2.53% 2.68% 4.5% 2.79% 1.03% 1.56%
2026/10/09 12.52% 17.22% 13.67% 3.4% 2.62% 3.39% 4.26% 2.55% 0.78% 1.57%
2026/10/10 13.39% 17.45% 12.29% 3.78% 2.78% 3.13% 4.04% 2.27% 0.85% 1.56%
2026/10/11 12.97% 18.23% 11.95% 3.72% 2.96% 2.82% 4.21% 2.08% 1.2% 1.54%
2026/10/12 12.21% 16.12% 12.27% 3.68% 2.85% 3.35% 4.49% 2.4% 1.06% 1.69%
2026/10/13 11.63% 15.18% 12.56% 3.35% 2.9% 3.78% 4.65% 2.4% 1.02% 1.75%
2026/10/14 10.38% 14.36% 11.95% 3.45% 2.9% 4.13% 5.02% 2.71% 0.99% 1.91%
2026/10/15 11.29% 14.47% 11.97% 4.01% 2.88% 3.75% 4.7% 2.41% 1.13% 1.8%
2026/10/16 11.77% 14.82% 9.68% 3.37% 3.23% 4.41% 4.8% 1.96% 1.12% 1.77%
2026/10/17 11.62% 14.97% 8.84% 4.28% 3.23% 4.15% 4.73% 1.81% 1.48% 1.85%
2026/10/18 11.65% 14.04% 8.72% 3.84% 3.44% 4.56% 4.95% 2.03% 1.57% 1.94%
2026/10/19 11.99% 12.68% 6.99% 3.98% 3.57% 4.9% 5.26% 2.06% 1.77% 1.79%
2026/10/20 11.84% 12.47% 9.23% 4.21% 3.39% 4.71% 4.91% 1.96% 1.81% 1.77%
2026/10/21 11.77% 12.05% 10.51% 3.63% 3.22% 4.68% 4.6% 2.46% 1.97% 1.61%
2026/10/22 11.38% 12.19% 10.82% 3.81% 3.26% 4.61% 4.55% 2.59% 1.95% 1.48%
2026/10/23 12.23% 12.48% 10.36% 3.74% 2.87% 3.67% 4.39% 2.21% 2.19% 2.17%
2026/10/24 9.93% 11.87% 9.39% 3.29% 2.99% 3.55% 4.23% 2.22% 3.31% 2.77%
2026/10/25 11.15% 11.75% 9.22% 3.7% 3.26% 4% 3.97% 2.75% 2.62% 2.68%
2026/10/26 11.9% 10.37% 8.88% 3.65% 3.71% 3.79% 4.16% 2.33% 2.06% 2.74%
2026/10/27 10.9% 11.04% 8.37% 3.65% 3.41% 3.94% 4.36% 2.55% 2.1% 2.48%
2026/10/28 11.52% 10.57% 8.01% 3.77% 3.39% 3.52% 4.18% 2.44% 1.91% 2.2%
2026/10/29 11.15% 9.97% 7.76% 4.02% 4.24% 4.26% 4.25% 1.94% 1.94% 2.57%
2026/10/30 11.57% 10.55% 7.97% 3.4% 3.96% 4.23% 4.24% 1.92% 2.13% 2.61%
2026/10/31 13.58% 11.51% 6.26% 5.42% 4.15% 4.12% 2.98% 2.71% 2.68% 1.89%
  • target.com
  • bestbuy.com
  • walmart.com
  • apple.com
  • lowes.com
  • temu.com
  • homedepot.com
  • amazon.com
  • qvc.com
  • wayfair.com

Copyright © Adthena. All rights reserved.

In October 2026, BestBuy led with a peak impression share of 18.23% on the 11th. Target and Walmart showed fluctuations, ending at 13.58% and 6.26%, respectively. Apple and Amazon had lower shares, closing at 5.42% and 2.71%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Amazon® Official Site - Shop Calculators at Amazon https://www.amazon.com › calculators › electronics

    Find calculators for every need. Shop scientific, graphing, and desktop options on Amazon. Discover reliable desktop calculators with large displays. Shop quality options at Amazon.

  2. 2
    iPad | Apple Official Site https://www.apple.com

    Explore the lineup. Shop iPad Air, iPad Pro, iPad (A16), and iPad mini. Get the devices you love, and enjoy them on your terms with Apple Upgrade. Apple Trade...

  3. 3
    Calculator Scientific – Resource Area For Teaching https://www.raftstore.net

    Beads, glue, paint, and more! We have everything teachers and parents need for activities.

  4. 4
    Shop Calculators at Staples® | Calculators & More https://www.staples.com › calculators

    Discover a Wide Selection of Calculators at Staples®. Shop & Save Today!

  5. 5
    Explore Vibrant Color Options | Check Out the Best Deals https://education.ti.com › graphing › wheretobuy

    Your go-to school calculator for math classes. Ideal for algebra, calculus, and more!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon, Apple, and Staples dominate with compelling ads. Amazon highlights variety and reliability in calculators, while Apple entices with its diverse iPad lineup. Staples emphasizes savings on calculators, and TI focuses on vibrant, educational tools.

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