UK Retail Electronics & Appliances - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.7973183982
64.2026816018
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 17%
Navigational 12%
Seasonal 1%
Local 6%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 17.76
currys.co.uk 11.02
amazon.co.uk 8.24
temu.com 7.28
backmarket.co.uk 3.48
apple.com 3.41
ebay.co.uk 3.19
ao.com 3.12
appliancesdirect.co.uk 2.5
tesco.com 2.46
others 37.54
  • argos.co.uk - 17.76%
  • currys.co.uk - 11.02%
  • amazon.co.uk - 8.24%
  • temu.com - 7.28%
  • backmarket.co.uk - 3.48%
  • apple.com - 3.41%
  • ebay.co.uk - 3.19%
  • ao.com - 3.12%
  • appliancesdirect.co.uk - 2.5%
  • tesco.com - 2.46%
  • others - 37.54%

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In the competitive landscape of Google PPC, Argos leads with 17.76% click share, followed by Currys at 11.02%. Amazon and Temu trail behind, while ‘others’ collectively hold a significant 37.54%.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date argos.co.uk currys.co.uk amazon.co.uk backmarket.co.uk ao.com ebay.co.uk appliancesdirect.co.uk tesco.com apple.com johnlewis.com
2026/09/01 9.56% 7.97% 7.57% 5.59% 3.46% 4.3% 1.93% 0.63% 4.05% 2%
2026/09/02 9.81% 9.61% 7.03% 5.27% 3.88% 4.08% 2.29% 0.9% 4.1% 2.53%
2026/09/03 9.13% 9.39% 7.42% 4.42% 4.74% 3.97% 2.1% 1.51% 3.37% 2.37%
2026/09/04 9.3% 9.46% 7.38% 4.2% 4.81% 4.7% 1.62% 2.8% 2.83% 2.29%
2026/09/05 8.7% 9.73% 7.66% 3.99% 4.24% 4.87% 2.13% 2.81% 2.57% 2.3%
2026/09/06 8.6% 10.27% 7.34% 4.58% 4.26% 5.25% 1.98% 2.12% 2.92% 2.57%
2026/09/07 9.15% 8.36% 7.4% 4.48% 4.36% 4.93% 1.97% 2.01% 2.83% 2.53%
2026/09/08 9.21% 10.06% 7.55% 4.63% 4.18% 4.59% 2.4% 2.34% 2.65% 2.55%
2026/09/09 9.24% 9.98% 7.59% 4.96% 4.48% 4.36% 2.64% 2.16% 1.83% 2.66%
2026/09/10 9.42% 9.68% 6.79% 5.34% 4.44% 4.36% 3.05% 2.46% 2.71% 2.64%
2026/09/11 9% 9.55% 5.62% 5.8% 3.75% 3.71% 3.85% 2.55% 3.19% 2.42%
2026/09/12 10.03% 9.42% 6.18% 6% 3.43% 4.15% 4.26% 2.26% 2.57% 2.48%
2026/09/13 10.61% 9.35% 5.55% 7.07% 3.07% 4.11% 4.6% 2.18% 2.95% 2.4%
2026/09/14 11.06% 8.93% 5.65% 6.97% 3.15% 3.76% 4.89% 2.18% 3.2% 2.42%
2026/09/15 9.92% 8.43% 6.42% 5.66% 3.81% 4.4% 4.33% 2.15% 3.2% 2.52%
2026/09/16 10.16% 8.11% 6.63% 5.76% 3.94% 4.27% 4.88% 2.3% 3.27% 2.53%
2026/09/17 11.31% 8.22% 5.71% 6.56% 3.57% 3.34% 5.89% 2.18% 3.39% 2.46%
2026/09/18 11.53% 7.9% 5.93% 6.57% 3.21% 3.48% 5.05% 2.27% 4.02% 2.39%
2026/09/19 11.77% 7.67% 5.86% 6.53% 3.19% 3.79% 5.41% 2.93% 3.8% 2.3%
2026/09/20 11.61% 7.41% 6.1% 7.05% 3.36% 3.73% 4.91% 3.36% 4.09% 2.37%
2026/09/21 11.06% 7.32% 6.54% 6.93% 3.66% 3.48% 4.72% 2.68% 3.78% 2.17%
2026/09/22 11.29% 8.13% 6.2% 5.92% 3.48% 3.24% 5.35% 3.04% 3.8% 2.31%
2026/09/23 10.58% 7.38% 5.81% 6.42% 3.39% 3.24% 5.34% 3.52% 3.91% 2.01%
2026/09/24 10.37% 7.5% 5.61% 5.21% 4.16% 3.13% 4.91% 3.64% 3.57% 2.33%
2026/09/25 10.19% 7.31% 5.46% 4.89% 3.85% 2.82% 5.61% 3.55% 4.06% 2.31%
2026/09/26 10.66% 7.32% 5.4% 5.09% 3.89% 2.66% 4.84% 3.78% 3.52% 2.13%
2026/09/27 9.8% 7.69% 5.49% 4.92% 4.14% 2.73% 4.08% 3.98% 4.06% 2.3%
2026/09/28 9.92% 7.76% 5.41% 4.96% 4.08% 2.7% 5.43% 3.86% 3.71% 2.14%
2026/09/29 10.27% 8.67% 6.05% 5.28% 4.13% 3.81% 5.43% 3.85% 2.67% 2.05%
2026/09/30 9.86% 9.21% 6.28% 5.37% 4% 3.77% 3.66% 3.48% 2.42% 1.99%
  • argos.co.uk
  • currys.co.uk
  • amazon.co.uk
  • backmarket.co.uk
  • ao.com
  • ebay.co.uk
  • appliancesdirect.co.uk
  • tesco.com
  • apple.com
  • johnlewis.com

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Argos led September with a steady rise, peaking mid-month. Currys saw a decline, while Amazon fluctuated. Backmarket and Appliances Direct showed growth. Tesco and Apple had mixed trends. John Lewis remained stable.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 2440
2026/09/02 2636
2026/09/03 2668
2026/09/04 2702
2026/09/05 2752
2026/09/06 2820
2026/09/07 2866
2026/09/08 2832
2026/09/09 2807
2026/09/10 2771
2026/09/11 2695
2026/09/12 2626
2026/09/13 2615
2026/09/14 2546
2026/09/15 2687
2026/09/16 2787
2026/09/17 2682
2026/09/18 2728
2026/09/19 2741
2026/09/20 2742
2026/09/21 2809
2026/09/22 2813
2026/09/23 2743
2026/09/24 3051
2026/09/25 3046
2026/09/26 2968
2026/09/27 2889
2026/09/28 2950
2026/09/29 2936
2026/09/30 2947

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 2,440 and peaking at 3,051 on the 24th. The month concluded with a steady 2,947, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 2.32%
temu.com 1.67%
apple.com 1.5%
appliancesdirect.co.uk 1.08%
probreeze.com 0.59%
ao.com -0.42%
ebay.co.uk -0.94%
amazon.co.uk -1.29%
meaco.com -1.34%
currys.co.uk -1.79%

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Argos.co.uk surged with a 2.32% click share increase, while currys.co.uk dropped by 1.79%.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk currys.co.uk amazon.co.uk backmarket.co.uk ebay.co.uk ao.com temu.com tesco.com appliancesdirect.co.uk johnlewis.com
2026/09/01 12.29% 6.79% 8.86% 6.38% 5.42% 3.31% 2.67% 0.7% 1.75% 1.9%
2026/09/02 12.02% 8.34% 8.46% 6.27% 5.1% 3.91% 2.98% 0.92% 1.94% 2.33%
2026/09/03 11.17% 8.09% 8.56% 5.18% 4.88% 4.7% 3.05% 1.6% 1.71% 2.21%
2026/09/04 11.13% 8.11% 8.73% 4.87% 5.71% 4.85% 3.21% 2.79% 1.45% 2.14%
2026/09/05 10.31% 8.51% 9.07% 4.67% 5.96% 4.23% 3.17% 2.81% 1.82% 2.18%
2026/09/06 10.11% 9.02% 8.65% 5.39% 6.26% 4.19% 3.17% 2.2% 1.71% 2.44%
2026/09/07 10.9% 7.39% 8.53% 5.27% 5.96% 4.33% 2.84% 2.17% 1.76% 2.42%
2026/09/08 10.95% 8.76% 8.73% 5.45% 5.68% 4.23% 2.8% 2.47% 2.09% 2.47%
2026/09/09 11.26% 8.77% 8.83% 5.94% 5.35% 4.48% 3.21% 2.25% 2.22% 2.54%
2026/09/10 11.25% 8.48% 8.16% 6.38% 5.49% 4.33% 3.04% 2.52% 2.54% 2.55%
2026/09/11 10.89% 8.38% 6.84% 7% 4.79% 3.7% 2.53% 2.56% 3.13% 2.36%
2026/09/12 12.14% 8.2% 7.27% 7.15% 5.32% 3.31% 2.33% 2.27% 3.62% 2.41%
2026/09/13 12.95% 8.2% 6.71% 8.42% 5.22% 2.96% 2.13% 2.23% 3.92% 2.34%
2026/09/14 13.6% 7.91% 6.71% 8.49% 4.84% 3.09% 2.36% 2.21% 4.07% 2.35%
2026/09/15 12.08% 7.46% 7.51% 6.85% 5.49% 3.79% 2.41% 2.22% 3.6% 2.46%
2026/09/16 12.24% 7.26% 7.75% 6.92% 5.26% 3.94% 2.43% 2.31% 4.13% 2.47%
2026/09/17 13.63% 7.38% 7% 7.75% 4.35% 3.54% 2.45% 2.13% 4.98% 2.41%
2026/09/18 14.11% 7.19% 7.23% 8.02% 4.53% 3.14% 1.85% 2.24% 4.23% 2.37%
2026/09/19 14.4% 6.95% 7.07% 7.92% 4.87% 3.13% 2.33% 2.85% 4.51% 2.29%
2026/09/20 14.19% 6.86% 7.31% 8.66% 4.73% 3.36% 2.39% 3.22% 4.16% 2.3%
2026/09/21 13.42% 6.73% 7.81% 8.7% 4.42% 3.68% 3% 2.51% 3.92% 2.18%
2026/09/22 13.82% 7.51% 7.28% 7.42% 4.04% 3.42% 2.69% 2.94% 4.58% 2.3%
2026/09/23 13.36% 6.88% 6.87% 8.04% 4.07% 3.4% 2.46% 3.3% 4.63% 2.04%
2026/09/24 13.03% 7.03% 6.6% 6.56% 3.95% 4.23% 3.37% 3.74% 4.31% 2.34%
2026/09/25 13% 6.81% 6.43% 6.17% 3.67% 3.97% 3.14% 3.74% 4.86% 2.31%
2026/09/26 13.42% 6.92% 6.36% 6.23% 3.32% 3.94% 4.08% 3.74% 4.23% 2.14%
2026/09/27 12.27% 7.32% 6.52% 6.08% 3.47% 4.25% 4.27% 4.01% 3.72% 2.23%
2026/09/28 12.67% 7.37% 6.39% 6.21% 3.4% 4.21% 4.34% 3.84% 4.67% 2.31%
2026/09/29 12.76% 8.31% 7.45% 6.19% 5.04% 4.29% 4.55% 3.81% 4.59% 1.95%
2026/09/30 12.21% 8.87% 7.71% 6.33% 4.88% 4.15% 3.72% 3.38% 3.13% 1.87%
  • argos.co.uk
  • currys.co.uk
  • amazon.co.uk
  • backmarket.co.uk
  • ebay.co.uk
  • ao.com
  • temu.com
  • tesco.com
  • appliancesdirect.co.uk
  • johnlewis.com

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Argos led September with a steady rise, peaking mid-month. Currys fluctuated, ending strong. Amazon dipped mid-month but recovered. Backmarket surged early, then stabilized. Tesco climbed steadily. Appliances Direct peaked mid-month. John Lewis remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    iPad - Apple Official Site - Learn more https://www.apple.com › uk

    Introducing the new iPad Air. Now supercharged by M4. Engrave your iPad with your name or a personal note for free. Only at Apple. Services: Specialist help, Apple Store Pickup, Free engraving, Financing available.

  2. 2
    Air Conditioners - In Stock - Next Day Delivery Available https://www.appliancesdirect.co.uk › air-conditioner › deals

    UK's Expert Retailer In Carrying The Biggest And Best Range of Air Cons Keeping You Cool. No Sale, Always Great Prices. Outstanding Customer Care. Order Online Today! Factory Outlet.

  3. 3
    Argos Official Site https://www.argos.co.uk

    Great Deals & Low Prices — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. From Tech To Toys, We've Got Everything On Your List. Get It Fast With Click & Collect.

  4. 4
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    Best portable air conditioners: tried and tested to cool your... https://www.which.co.uk

    We expertly review ACs from AEG, Meaco, Electriq and more brands to help you buy the best, and also explain the type and size you need for your home. Discover the best portable air conditioners...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its iPad Air, emphasizing personalization and exclusive services. Appliances Direct and Argos focus on convenience and affordability, while Temu highlights global product variety. Which.co.uk stands out with expert reviews, guiding informed purchases.

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