UK Retail Electronics & Appliances - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.0018401068
81.9981598932
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 15%
Navigational 7%
Seasonal 1%
Local 2%
Problem Solving 6%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 17.97
amazon.co.uk 12
temu.com 7.89
currys.co.uk 7.35
myshopify.com 6.8
ebay.co.uk 4.09
apple.com 3.24
backmarket.co.uk 2.83
ao.com 2.42
samsung.com 1.7
others 33.71
  • argos.co.uk - 17.97%
  • amazon.co.uk - 12%
  • temu.com - 7.89%
  • currys.co.uk - 7.35%
  • myshopify.com - 6.8%
  • ebay.co.uk - 4.09%
  • apple.com - 3.24%
  • backmarket.co.uk - 2.83%
  • ao.com - 2.42%
  • samsung.com - 1.7%
  • others - 33.71%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Argos leads with 17.97% click share, followed by Amazon at 12%. ‘Others’ collectively dominate with 33.71%.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myshopify.com argos.co.uk amazon.co.uk currys.co.uk backmarket.co.uk ebay.co.uk apple.com ao.com temu.com samsung.com
2026/08/01 8.69% 8.38% 9.98% 6.02% 5.01% 5.29% 3.39% 3.77% 3.57% 2.27%
2026/08/02 9.46% 8.37% 9.9% 6% 5.56% 5.21% 3.6% 3.78% 3.08% 2.4%
2026/08/03 8.63% 8.1% 9.85% 5.99% 6.1% 5.41% 3.62% 4.16% 3.09% 2.52%
2026/08/04 4.71% 6.95% 9.45% 6.8% 4.95% 5.19% 3.56% 4.38% 3.66% 2.45%
2026/08/05 8.44% 8.87% 10.95% 6.02% 5.61% 4.97% 3.76% 3.08% 3.35% 3.07%
2026/08/06 10.15% 8.92% 11.46% 4.84% 5.4% 5.15% 3.94% 2.92% 3.49% 3.23%
2026/08/07 15.32% 9.57% 9.98% 4.26% 5.04% 4.66% 3.44% 3.69% 2.61% 2.94%
2026/08/08 10.96% 11.34% 10.13% 4.73% 4.99% 5.5% 3.49% 3.33% 3.62% 2.99%
2026/08/09 7.93% 9.54% 12.83% 4.65% 3.62% 4.79% 5.18% 3.1% 2.24% 3.12%
2026/08/10 6.8% 8.81% 12.29% 5.57% 2.92% 7.02% 3.82% 3.37% 2.99% 2.4%
2026/08/11 10.03% 9.78% 13.47% 3.76% 3.18% 8.61% 3.4% 2.22% 3.43% 3.2%
2026/08/12 7.83% 9% 10.86% 5.88% 3.18% 7.39% 4.33% 2.5% 3.97% 2.36%
2026/08/13 9.63% 7.75% 10.76% 6.92% 3.6% 5.95% 4.13% 2.66% 3.37% 2.39%
2026/08/14 6.92% 9.03% 10.12% 6.39% 4.54% 4.88% 4.77% 2.59% 2.64% 2.83%
2026/08/15 9.01% 9.05% 11.3% 5.68% 4.77% 5.48% 3.53% 2.38% 3.46% 3.04%
2026/08/16 10.5% 9.36% 11.29% 5.87% 5.37% 5.23% 3.94% 2.21% 2.66% 3.05%
2026/08/17 8.86% 8.67% 11.64% 5.27% 5.29% 5.68% 3.67% 2.35% 3.29% 2.66%
2026/08/18 10.66% 9.31% 10.55% 5.18% 4.95% 5.36% 3.8% 2.55% 2.75% 2.78%
2026/08/19 14.19% 8.53% 10.71% 4.07% 4.59% 5.03% 4.11% 2.52% 2.83% 2.71%
2026/08/20 11.98% 7.76% 10.53% 5.03% 4.23% 4.36% 3.73% 2.65% 2.11% 2.46%
2026/08/21 11.44% 8.52% 9.15% 5.22% 4% 4.07% 3.57% 2.71% 2.77% 2.25%
2026/08/22 8.41% 10.17% 9.68% 5.46% 4.75% 4.33% 3.28% 2.67% 2.45% 2.29%
2026/08/23 8.97% 8.87% 10.58% 5.72% 4.27% 4.37% 3.62% 2.4% 2.31% 2.22%
2026/08/24 9.69% 8.89% 11.16% 5.31% 4.49% 4.87% 4.05% 2.72% 2.65% 2.48%
2026/08/25 5.62% 9.09% 10.24% 8.02% 3.96% 4.78% 3.05% 3.4% 1.89% 1.97%
2026/08/26 4.97% 9% 9.86% 7.31% 4.38% 3.95% 3.44% 3.29% 1.97% 2.08%
2026/08/27 4.85% 9.39% 9.94% 7.32% 4.16% 3.77% 3.28% 3.14% 2.34% 1.98%
2026/08/28 6.22% 9.72% 8.69% 6.91% 4.62% 3.82% 3.68% 2.61% 2.27% 2.35%
2026/08/29 6.74% 10.09% 8.26% 7% 5.23% 3.92% 3.57% 2.53% 1.96% 2.23%
2026/08/30 10.44% 9.64% 6.44% 6.6% 5.08% 4.51% 3.06% 2.8% 2.15% 2.31%
2026/08/31 10.36% 9.11% 7.12% 6.57% 4.65% 4.03% 3.15% 2.91% 2.53% 2.28%
  • myshopify.com
  • argos.co.uk
  • amazon.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • ebay.co.uk
  • apple.com
  • ao.com
  • temu.com
  • samsung.com

Copyright © Adthena. All rights reserved.

In August 2026, Amazon.co.uk led PPC spend, peaking mid-month. Myshopify.com saw fluctuations, with a notable spike on August 7. Argos.co.uk maintained steady growth, while Currys.co.uk and Backmarket.co.uk experienced varied trends. The month concluded with Amazon.co.uk dominating.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 2613
2026/08/02 2714
2026/08/03 2737
2026/08/04 2705
2026/08/05 2661
2026/08/06 2550
2026/08/07 2451
2026/08/08 2317
2026/08/09 2352
2026/08/10 2362
2026/08/11 2280
2026/08/12 2381
2026/08/13 2469
2026/08/14 2404
2026/08/15 2319
2026/08/16 2329
2026/08/17 2354
2026/08/18 2310
2026/08/19 2303
2026/08/20 2434
2026/08/21 2395
2026/08/22 2405
2026/08/23 2353
2026/08/24 2314
2026/08/25 2512
2026/08/26 2528
2026/08/27 2581
2026/08/28 2528
2026/08/29 2434
2026/08/30 2448
2026/08/31 2471

Copyright © Adthena. All rights reserved.

August began with 2,613 advertisers, peaking at 2,737 by the 3rd. A mid-month dip to 2,280 on the 11th was followed by a recovery, ending at 2,471.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
meaco.com 2%
currys.co.uk 0.92%
very.co.uk 0.43%
ring.com 0.4%
markselectrical.co.uk 0.31%
fruugo.co.uk -0.26%
debenhams.com -0.57%
ebay.co.uk -0.91%
amazon.co.uk -1.36%
temu.com -2.27%

Copyright © Adthena. All rights reserved.

In the past month, meaco.com surged by 2.00, while temu.com dropped by 2.27. Currys.co.uk gained 0.92, contrasting amazon.co.uk’s decline of 1.36.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myshopify.com argos.co.uk amazon.co.uk currys.co.uk backmarket.co.uk ebay.co.uk temu.com very.co.uk ao.com a1techdeals.com
2026/08/01 10.78% 10.33% 12.53% 5.29% 5.43% 6.21% 4.25% 2.06% 3.45% 2.08%
2026/08/02 11.18% 10.45% 11.86% 5.45% 6.14% 6.54% 3.82% 2.16% 3.62% 0.9%
2026/08/03 10.93% 9.73% 11.96% 5.41% 6.87% 6.63% 3.64% 2.21% 3.92% 0.76%
2026/08/04 6.31% 8.07% 10.55% 6.22% 5.86% 6.16% 4.12% 2% 4.17% 1.93%
2026/08/05 10.02% 10.39% 12.98% 5.23% 6.05% 6.01% 4.3% 1.78% 2.86% 3.03%
2026/08/06 12.12% 10.73% 13.72% 4.19% 5.78% 6.37% 4.12% 1.81% 2.73% 3.25%
2026/08/07 16.89% 11.56% 11.88% 3.73% 5.62% 5.83% 3.11% 1.84% 3.5% 2.62%
2026/08/08 11.98% 13.52% 12.21% 4.26% 5.09% 6.8% 4.6% 1.85% 3.04% 2.8%
2026/08/09 9.29% 12.06% 15.41% 4.27% 3.83% 5.86% 3.13% 2.1% 3.05% 3.74%
2026/08/10 8.06% 10.91% 14.62% 4.88% 3.05% 8.65% 3.92% 1.78% 3.32% 3.81%
2026/08/11 11.18% 11.86% 15.94% 3.32% 3.16% 9.96% 4.32% 1.89% 2.39% 3.43%
2026/08/12 9.32% 10.95% 12.89% 5.52% 3.4% 8.68% 5.08% 2.03% 2.52% 2.04%
2026/08/13 11.1% 9.75% 12.05% 6.55% 3.77% 7.2% 4.3% 1.79% 2.69% 1.99%
2026/08/14 8.71% 11.31% 12.4% 5.56% 4.97% 6.07% 3.37% 1.82% 2.47% 3.5%
2026/08/15 11.13% 11.07% 13.34% 4.79% 5.08% 6.45% 4.54% 1.67% 2.27% 3.27%
2026/08/16 12.39% 11.21% 13.62% 4.99% 5.81% 6.36% 3.41% 1.92% 2.11% 3.49%
2026/08/17 10.85% 10.57% 13.73% 4.59% 5.8% 7.18% 3.99% 1.81% 2.25% 2.78%
2026/08/18 12.32% 11.28% 12.52% 4.63% 5.36% 6.71% 3.51% 1.79% 2.38% 2.41%
2026/08/19 15.59% 10.91% 12.68% 3.77% 5.03% 6.36% 3.75% 1.92% 2.44% 2.36%
2026/08/20 13.52% 9.85% 12.53% 4.43% 4.71% 5.52% 2.83% 1.87% 2.51% 2.83%
2026/08/21 12.99% 10.57% 10.89% 4.61% 4.47% 5.16% 3.46% 2.19% 2.55% 2.53%
2026/08/22 9.52% 12.59% 11.56% 4.85% 5.28% 5.21% 3.16% 2.24% 2.52% 2.22%
2026/08/23 9.66% 11.26% 13.12% 5.17% 4.73% 5.63% 3.04% 2.08% 2.35% 2.03%
2026/08/24 11.55% 10.94% 13.43% 4.65% 5.01% 6.02% 3.44% 1.97% 2.6% 2.6%
2026/08/25 6.57% 11.01% 12.17% 7.18% 4.37% 5.92% 2.51% 2.17% 3.32% 2.11%
2026/08/26 6.05% 10.97% 11.74% 6.79% 4.87% 5% 2.52% 2.33% 3.14% 2.26%
2026/08/27 5.21% 11.7% 11.66% 6.87% 4.75% 4.86% 2.85% 2.57% 3% 2.25%
2026/08/28 7% 12.35% 10.27% 6.52% 5.17% 4.85% 2.95% 2.93% 2.53% 2.29%
2026/08/29 7.77% 12.49% 9.93% 6.51% 5.96% 4.83% 2.49% 3.17% 2.38% 2.17%
2026/08/30 12.44% 11.92% 7.6% 6.16% 5.66% 5.51% 2.76% 3.2% 2.69% 1.53%
2026/08/31 11.98% 11.4% 8.39% 6% 5.19% 5.06% 3.28% 3.01% 2.83% 1.17%
  • myshopify.com
  • argos.co.uk
  • amazon.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • ebay.co.uk
  • temu.com
  • very.co.uk
  • ao.com
  • a1techdeals.com

Copyright © Adthena. All rights reserved.

In August 2026, Amazon.co.uk led with a peak impression share of 15.94% on the 11th. Myshopify.com saw fluctuations, peaking at 16.89% on the 7th. Argos.co.uk maintained steady performance, while Currys.co.uk and others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    iPad - Apple Official Site https://www.apple.com › uk

    Introducing the new iPad Air. Now supercharged by M4. Engrave your iPad with your name or a personal note for free. Only at Apple. Services: Specialist help, Apple Store Pickup, Free engraving.

  2. 2
    Argos Official Site https://www.argos.co.uk

    Shop & Save Online — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. From Tech To Toys, We've Got Everything On Your List. Get It Fast With Click & Collect.

  3. 3
    Which iPad should I buy? A model and price guide | Back Market https://www.backmarket.co.uk

    Find a professionally refurbished iPad starting from as little as £69.

  4. 4
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    Buy iPhone Now - Our Latest Deals And Offers https://www.vodafone.co.uk › iphone

    Buy Now iPhone With The UK's Only Lifetime Service Promise At Vodafone.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its iPad Air, emphasizing personalization and exclusive services. Argos highlights convenience with free delivery and a vast product range. Back Market offers affordability with refurbished iPads. Temu showcases global product diversity, while Vodafone promotes unique lifetime service promises for iPhones.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports