UK Retail Electronics & Appliances - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.6452222521
80.3547777479
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 17%
Navigational 6%
Seasonal 1%
Local 3%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 22.59
currys.co.uk 11.47
temu.com 7.11
amazon.co.uk 6.52
backmarket.co.uk 3.88
ebay.co.uk 3.61
apple.com 3.55
ao.com 3.01
samsung.com 1.87
tesco.com 1.73
others 34.66
  • argos.co.uk - 22.59%
  • currys.co.uk - 11.47%
  • temu.com - 7.11%
  • amazon.co.uk - 6.52%
  • backmarket.co.uk - 3.88%
  • ebay.co.uk - 3.61%
  • apple.com - 3.55%
  • ao.com - 3.01%
  • samsung.com - 1.87%
  • tesco.com - 1.73%
  • others - 34.66%

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Argos.co.uk leads with 22.59% click share, followed by Currys.co.uk at 11.47%. Others collectively hold 34.66%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date argos.co.uk currys.co.uk amazon.co.uk ao.com backmarket.co.uk apple.com ebay.co.uk samsung.com temu.com appliancesdirect.co.uk
2026/06/01 16.67% 8.91% 4% 3.93% 7.21% 2.96% 3.72% 2.58% 2.86% 2.47%
2026/06/02 15.64% 8.77% 4.63% 3.78% 7.23% 3.02% 4.38% 2.58% 2.52% 2.26%
2026/06/03 14.81% 9.56% 4.49% 4.25% 8.67% 2.54% 3.39% 3.17% 3.53% 2.52%
2026/06/04 15.8% 7.73% 4.78% 3.77% 4.82% 3.49% 5.67% 2.97% 3.63% 2.7%
2026/06/05 13.62% 10.31% 4.46% 4.4% 6.62% 3.17% 4.18% 2.64% 2.8% 2.14%
2026/06/06 13.78% 10.59% 4.67% 4.31% 6.7% 2.9% 4% 2.43% 2.76% 1.95%
2026/06/07 13.25% 9.93% 5.95% 3.89% 6.43% 3.1% 4.32% 2.59% 2.75% 1.72%
2026/06/08 12.87% 9.86% 5.71% 3.55% 7.68% 3.52% 3.85% 2.91% 2.63% 1.65%
2026/06/09 15.25% 8.59% 5% 3.76% 7.22% 3.12% 4.37% 2.58% 2.53% 2.3%
2026/06/10 15.67% 7.56% 4.9% 3.83% 4.88% 3.39% 5.66% 2.85% 3.63% 2.77%
2026/06/11 13.7% 10.03% 4.66% 4.43% 6.65% 3.02% 4.23% 2.65% 2.84% 2.19%
2026/06/12 13.93% 10.14% 4.78% 4.19% 6.98% 2.81% 4.13% 2.36% 2.87% 2.04%
2026/06/13 13.51% 9.61% 6.02% 3.72% 6.56% 3.01% 4.43% 2.64% 2.8% 1.8%
2026/06/14 13.18% 9.64% 5.69% 3.34% 7.84% 3.19% 4% 2.87% 2.71% 1.73%
2026/06/15 15.77% 8.27% 4.84% 3.56% 7.59% 2.84% 4.64% 2.39% 2.61% 2.43%
2026/06/16 16.04% 7.15% 4.86% 3.69% 5.01% 3.24% 5.97% 2.71% 3.78% 2.91%
2026/06/17 14.52% 8.91% 5.06% 4.05% 7.17% 2.7% 4.48% 2.4% 2.97% 2.38%
2026/06/18 14.25% 8.99% 4.93% 4.09% 7.1% 2.61% 4.53% 2.38% 2.85% 2.43%
2026/06/19 15.23% 8.51% 4.84% 4.1% 6.76% 2.76% 4.76% 2.36% 2.97% 2.56%
2026/06/20 12.66% 8.58% 5.72% 4.69% 5.12% 4.7% 3.95% 3.37% 3.13% 2.28%
2026/06/21 14.12% 8.71% 5.83% 4.53% 5.14% 4.56% 4.08% 3.01% 2.69% 2.03%
2026/06/22 15.23% 9.1% 5.48% 4.56% 4.96% 5.11% 3.34% 2.34% 2.4% 2.16%
2026/06/23 13.9% 8.81% 8.26% 4.82% 4.88% 5.34% 2.9% 2.56% 2.25% 2.09%
2026/06/24 12.45% 7.36% 7.54% 4.45% 5.05% 5.34% 3.28% 2.43% 2.57% 1.82%
2026/06/25 11.51% 6.16% 9.56% 4.95% 5.77% 5.17% 2.58% 2.43% 2.24% 1.58%
2026/06/26 12.24% 4.72% 9.77% 5.9% 6.35% 4.87% 2.67% 2.66% 2.19% 1.62%
2026/06/27 13.36% 5.27% 6.36% 5.48% 6.58% 4.03% 3.58% 3.03% 3.15% 1.78%
2026/06/28 12.99% 7.36% 6.98% 5.36% 5.81% 5.54% 4.66% 2.73% 2.25% 1.21%
2026/06/29 12.35% 7.86% 6.97% 5.91% 4.73% 4.52% 3.53% 3.1% 2.22% 1.86%
2026/06/30 10.86% 7.54% 7.01% 6.35% 4.86% 4.75% 3.54% 3.46% 2.24% 1.79%
  • argos.co.uk
  • currys.co.uk
  • amazon.co.uk
  • ao.com
  • backmarket.co.uk
  • apple.com
  • ebay.co.uk
  • samsung.com
  • temu.com
  • appliancesdirect.co.uk

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In June 2026, Argos led with fluctuating spend shares, peaking early and declining by month’s end. Currys and Amazon showed varied trends, while AO and Backmarket saw gradual increases. The month concluded with diverse advertiser dynamics.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 4004
2026/06/02 3732
2026/06/03 3665
2026/06/04 3638
2026/06/05 3645
2026/06/06 3582
2026/06/07 3553
2026/06/08 3601
2026/06/09 3682
2026/06/10 3593
2026/06/11 3595
2026/06/12 3487
2026/06/13 3454
2026/06/14 3435
2026/06/15 3548
2026/06/16 3457
2026/06/17 3811
2026/06/18 3798
2026/06/19 3685
2026/06/20 3162
2026/06/21 3189
2026/06/22 3187
2026/06/23 3195
2026/06/24 3191
2026/06/25 3166
2026/06/26 3286
2026/06/27 3249
2026/06/28 3149
2026/06/29 3131
2026/06/30 3127

Copyright © Adthena. All rights reserved.

In June 2026, advertiser numbers began at 4,004, fluctuated, and ended at 3,127. The month saw a decline, with notable drops mid-month and a slight recovery before closing lower.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 2.18%
amazon.co.uk 0.79%
apple.com 0.59%
johnlewis.com 0.41%
ao.com 0.4%
backmarket.co.uk -0.38%
ebay.co.uk -0.39%
asda.com -0.53%
tesco.com -0.77%
currys.co.uk -2.14%

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Argos.co.uk surged with a 2.18% click share increase, while currys.co.uk dropped by 2.14%. Amazon.co.uk and apple.com saw positive gains, contrasting with declines for tesco.com and asda.com.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk amazon.co.uk currys.co.uk backmarket.co.uk ao.com ebay.co.uk johnlewis.com temu.com appliancesdirect.co.uk very.co.uk
2026/06/01 19.49% 4.78% 8.01% 8.18% 3.5% 5.1% 1.5% 3.7% 2.28% 2.31%
2026/06/02 18.73% 5.57% 7.83% 8.17% 3.32% 6% 1.83% 3.16% 2.02% 2.26%
2026/06/03 17.75% 5.45% 8.94% 9.82% 3.77% 4.61% 1.27% 4.63% 2.04% 1.79%
2026/06/04 18.61% 5.63% 6.93% 5.24% 3.31% 7.36% 1.71% 4.68% 2.46% 2.73%
2026/06/05 16.39% 5.34% 9.52% 7.33% 3.96% 5.62% 1.23% 3.55% 1.92% 2.74%
2026/06/06 16.44% 5.61% 9.75% 7.46% 3.86% 5.42% 1.25% 3.53% 1.8% 2.92%
2026/06/07 15.89% 7.09% 9.06% 7.23% 3.44% 5.77% 1.32% 3.64% 1.48% 3.17%
2026/06/08 15.63% 6.83% 9.01% 8.86% 3.15% 5.25% 1.68% 3.43% 1.47% 2.59%
2026/06/09 18.4% 5.92% 7.66% 8.19% 3.36% 6% 2.03% 3.17% 2.06% 2.27%
2026/06/10 18.58% 5.76% 6.83% 5.33% 3.4% 7.36% 1.98% 4.69% 2.51% 2.73%
2026/06/11 16.52% 5.53% 9.3% 7.35% 3.98% 5.69% 1.52% 3.6% 1.96% 2.71%
2026/06/12 16.47% 5.71% 9.4% 7.7% 3.76% 5.54% 1.38% 3.64% 1.87% 2.93%
2026/06/13 15.99% 7.18% 8.79% 7.34% 3.32% 5.87% 1.49% 3.7% 1.54% 3.21%
2026/06/14 15.9% 6.76% 8.82% 8.98% 2.97% 5.39% 1.8% 3.5% 1.52% 2.64%
2026/06/15 18.72% 5.73% 7.43% 8.39% 3.17% 6.26% 2.04% 3.21% 2.13% 2.32%
2026/06/16 18.77% 5.68% 6.52% 5.42% 3.24% 7.64% 1.97% 4.76% 2.6% 2.77%
2026/06/17 17.1% 6% 8.23% 7.97% 3.62% 5.94% 1.71% 3.73% 2.06% 2.59%
2026/06/18 16.45% 5.86% 8.32% 7.88% 3.79% 6.12% 1.97% 3.56% 2.11% 2.54%
2026/06/19 17.92% 5.72% 7.91% 7.46% 3.68% 6.29% 1.72% 3.74% 2.24% 2.67%
2026/06/20 16.99% 6.61% 7.88% 5.54% 4.08% 5.36% 2.78% 4.35% 2.03% 2.3%
2026/06/21 19.28% 6.84% 7.97% 5.65% 3.99% 5.66% 2.74% 3.64% 1.92% 2.23%
2026/06/22 19.69% 6.27% 8.28% 5.59% 4.03% 4.55% 2.67% 3.34% 2% 1.76%
2026/06/23 17.66% 9.72% 7.77% 5.45% 4.09% 3.91% 2.89% 3.2% 1.9% 1.45%
2026/06/24 16.62% 8.65% 6.74% 5.74% 3.91% 4.63% 2.61% 3.51% 1.78% 1.41%
2026/06/25 16.14% 10.91% 5.45% 6.44% 4.22% 3.47% 2.83% 3.39% 1.51% 1.08%
2026/06/26 16.67% 11.35% 4.27% 7.22% 5.08% 3.55% 2.79% 3.03% 1.49% 1.58%
2026/06/27 17.53% 7.03% 4.82% 7.5% 4.65% 4.79% 3.34% 4.41% 1.66% 2.12%
2026/06/28 18.2% 7.84% 6.75% 6.52% 4.83% 6.15% 2.65% 3.28% 1.18% 2.58%
2026/06/29 16.18% 7.68% 7.41% 5.39% 5.31% 4.82% 3.96% 3.12% 1.72% 1.68%
2026/06/30 14.02% 7.88% 7.19% 5.75% 5.7% 5.07% 3.99% 3.1% 1.72% 1.43%
  • argos.co.uk
  • amazon.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • ao.com
  • ebay.co.uk
  • johnlewis.com
  • temu.com
  • appliancesdirect.co.uk
  • very.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Argos.co.uk’s impression share fluctuated, peaking early and declining to 14.02%. Amazon.co.uk saw a steady rise, ending at 7.88%. Currys.co.uk and Backmarket.co.uk experienced mid-month dips, while AO.com and JohnLewis.com showed gradual increases. Temu.com and AppliancesDirect.co.uk remained stable, with Very.co.uk declining towards month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    iPad - Apple Official Site https://www.apple.com › uk

    Introducing the new iPad Air. Now supercharged by M4. Engrave your iPad with your name or a personal note for free. Only at Apple.

  2. 2
    Argos https://www.argos.co.uk

    Official Site — Shop Our Range Across Tech, Home, Garden, Appliances, Toys & More at Argos. Shop All You Need At Argos. Get Free...

  3. 3
    Currys Discount codes - Save with Exclusive Offers https://www.currys.co.uk

    Discover the latest Currys discount codes and save big on electronics, appliances and more. Unlock exclusive deals and start saving today

  4. 4
    Temu.com Official Site | Free Shipping Today https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    Top 5 Best Vacuum Cleaners - Top-rated and Tested 2026 https://www.topguidance.org

    We Found The 5 Best Vacuum Cleaners Among 87 Different Models. These are the top 5 models based on our experts’ assessment and user reviews:.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its iPad Air, emphasizing personalization and innovation. Argos and Currys focus on variety and savings, while Temu highlights global quality. Top Guidance offers expert-backed vacuum cleaner insights, showcasing trust and expertise.

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