UK Retail Electronics & Appliances - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.4374787204
44.5625212796
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 18%
Navigational 18%
Seasonal 1%
Local 10%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 18.4
currys.co.uk 12.33
amazon.co.uk 7.95
temu.com 7.45
backmarket.co.uk 4.84
apple.com 4.13
ebay.co.uk 3.38
ao.com 2.93
very.co.uk 1.87
johnlewis.com 1.68
others 35.04
  • argos.co.uk - 18.4%
  • currys.co.uk - 12.33%
  • amazon.co.uk - 7.95%
  • temu.com - 7.45%
  • backmarket.co.uk - 4.84%
  • apple.com - 4.13%
  • ebay.co.uk - 3.38%
  • ao.com - 2.93%
  • very.co.uk - 1.87%
  • johnlewis.com - 1.68%
  • others - 35.04%

Copyright © Adthena. All rights reserved.

Argos.co.uk leads with 18.4% click share, followed by Currys.co.uk at 12.33%. Others collectively hold 35.04%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date argos.co.uk currys.co.uk backmarket.co.uk apple.com amazon.co.uk ebay.co.uk very.co.uk ao.com johnlewis.com temu.com
2026/10/01 10.73% 10.27% 7.05% 3.6% 5.9% 3.38% 2.1% 4.69% 2.41% 3.63%
2026/10/02 10.28% 11.4% 7.1% 3.25% 6.3% 3.86% 1.87% 4.38% 2.27% 2.38%
2026/10/03 10.25% 11.43% 7.02% 3.58% 6.55% 4.07% 2.08% 4.49% 2.12% 3.2%
2026/10/04 10.32% 11.5% 7.35% 3.57% 6.6% 3.84% 2.13% 4.46% 2.09% 3.65%
2026/10/05 10.54% 11.13% 7.76% 3.86% 6.12% 3.98% 2.34% 4% 2.14% 2.97%
2026/10/06 10.16% 10.69% 8.62% 3.71% 7.78% 4.15% 2.41% 4.03% 2.13% 2.3%
2026/10/07 10.31% 10.16% 8.1% 3.57% 8.25% 3.89% 2.37% 4.02% 2.26% 2.79%
2026/10/08 10.28% 9.8% 7.98% 4.09% 7.07% 4.09% 2.39% 3.67% 2.54% 2.21%
2026/10/09 10.77% 9.42% 8.9% 3.93% 5.92% 3.96% 2.45% 3.21% 2.25% 2.3%
2026/10/10 12.05% 9.13% 9.8% 3.62% 5.43% 3.46% 2.29% 2.58% 1.84% 1.38%
2026/10/11 12.98% 9.16% 11.4% 4.18% 5.03% 3.36% 2.18% 2.59% 1.73% 1.38%
2026/10/12 13.04% 9.16% 10.76% 3.98% 5.71% 3.25% 2.16% 2.86% 1.93% 1.45%
2026/10/13 12.8% 9.34% 10.06% 3.87% 5.84% 3.41% 2.18% 3.11% 2.03% 1.71%
2026/10/14 12.12% 9.84% 9.11% 4.01% 6.18% 3.34% 2.35% 3.34% 2.02% 2.09%
2026/10/15 12.54% 9.27% 9.45% 3.58% 5.61% 3.32% 2.33% 3.21% 2.06% 2.5%
2026/10/16 12.91% 9.52% 9.01% 3.14% 6.14% 3.58% 2.77% 3.5% 1.89% 1.7%
2026/10/17 12.29% 9.5% 9.04% 3.43% 5.92% 3.57% 2.77% 3.55% 1.85% 2.43%
2026/10/18 11.6% 9.51% 8.64% 3.37% 6.08% 3.74% 2.85% 3.67% 1.85% 2.79%
2026/10/19 11.57% 9.31% 8.21% 3.23% 6.33% 4.12% 3.04% 4.05% 2% 2.5%
2026/10/20 11.48% 8.89% 7.08% 3.58% 6.33% 4.74% 3.3% 4.17% 1.87% 2.48%
2026/10/21 11.62% 9.07% 6.85% 3.59% 6.16% 4.49% 3.25% 4.16% 1.87% 3.28%
2026/10/22 11.73% 8.89% 7.06% 3.55% 5.67% 4.55% 3.12% 3.84% 1.84% 2.52%
2026/10/23 12.13% 9.24% 7.02% 3.88% 5.99% 4.6% 3.03% 3.8% 1.9% 2.5%
2026/10/24 12.34% 9.57% 6.96% 3.02% 6.83% 4.31% 2.84% 3.83% 2.69% 2.77%
2026/10/25 12.58% 9.41% 7.56% 3.55% 6.98% 4.24% 2.9% 3.54% 2.34% 2.53%
2026/10/26 12.78% 9.22% 7.32% 3.54% 7.17% 4.56% 2.94% 3.91% 2.21% 1.99%
2026/10/27 12.85% 8.5% 7.38% 3.67% 5.99% 4.89% 3.33% 3.79% 2.08% 2.31%
2026/10/28 10.82% 8.88% 6.72% 3.76% 6.07% 5.44% 3.2% 3.86% 2.1% 2.35%
2026/10/29 12.17% 8.99% 7.07% 3.64% 6.59% 4.94% 3.37% 3.67% 2.13% 2.37%
2026/10/30 12.7% 8.74% 7.1% 3.36% 6.47% 4.91% 3.35% 3.79% 2.24% 2.74%
2026/10/31 12.6% 8.24% 7.63% 6.5% 5.41% 4.57% 3.8% 3.46% 2.52% 2.44%
  • argos.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • apple.com
  • amazon.co.uk
  • ebay.co.uk
  • very.co.uk
  • ao.com
  • johnlewis.com
  • temu.com

Copyright © Adthena. All rights reserved.

Argos.co.uk led October with a steady rise, peaking mid-month. Currys.co.uk saw a decline, while Backmarket.co.uk surged early, then dipped. Apple.com and Amazon.co.uk fluctuated, ending lower. Ebay.co.uk and Very.co.uk showed growth.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 3010
2026/10/02 2890
2026/10/03 2788
2026/10/04 2745
2026/10/05 2822
2026/10/06 2764
2026/10/07 2684
2026/10/08 2786
2026/10/09 2737
2026/10/10 2674
2026/10/11 2648
2026/10/12 2637
2026/10/13 2616
2026/10/14 2672
2026/10/15 2613
2026/10/16 2669
2026/10/17 2610
2026/10/18 2610
2026/10/19 2646
2026/10/20 2617
2026/10/21 2615
2026/10/22 2683
2026/10/23 2724
2026/10/24 2831
2026/10/25 2789
2026/10/26 2849
2026/10/27 2794
2026/10/28 2782
2026/10/29 2722
2026/10/30 2769
2026/10/31 2697

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October saw a fluctuating trend in distinct advertisers, starting at 3,010 and ending at 2,697. Mid-month dips were followed by a late surge, closing with a slight decline.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ebay.co.uk 0.78%
very.co.uk 0.58%
samsung.com 0.54%
ao.com 0.43%
amazon.co.uk 0.35%
appliancesdirect.co.uk -0.22%
argos.co.uk -0.27%
temu.com -0.69%
currys.co.uk -0.79%
backmarket.co.uk -1.1%

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Ebay.co.uk leads with a 0.78% click share rise, while backmarket.co.uk drops by 1.1%.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk backmarket.co.uk currys.co.uk amazon.co.uk ebay.co.uk very.co.uk ao.com temu.com johnlewis.com apple.com
2026/10/01 12.87% 8.34% 9.84% 7.3% 4.43% 2.83% 4.83% 5.05% 2.41% 1.7%
2026/10/02 12.91% 8.12% 10.97% 7.6% 5.12% 2.35% 4.38% 3.35% 2.23% 1.56%
2026/10/03 12.81% 7.83% 10.83% 7.88% 5.21% 2.63% 4.59% 4.47% 2.14% 1.63%
2026/10/04 12.68% 8.32% 10.84% 7.94% 4.91% 2.73% 4.48% 5.23% 2.03% 1.62%
2026/10/05 12.97% 8.78% 10.51% 7.36% 5.14% 2.98% 4.09% 4.14% 2.11% 1.7%
2026/10/06 12.59% 9.86% 9.93% 9.34% 5.35% 3.08% 4.05% 3.15% 2.15% 1.65%
2026/10/07 12.68% 9.25% 9.33% 9.73% 5% 2.94% 4.05% 3.92% 2.24% 1.57%
2026/10/08 12.87% 9.14% 9.12% 8.35% 5.32% 3.01% 3.77% 2.99% 2.55% 1.71%
2026/10/09 13.34% 10.11% 8.72% 6.96% 5.19% 3.14% 3.24% 3.16% 2.21% 1.71%
2026/10/10 15.03% 11.16% 8.47% 6.38% 4.52% 2.91% 2.63% 1.75% 1.81% 1.63%
2026/10/11 15.92% 12.73% 8.36% 5.97% 4.31% 2.76% 2.6% 1.95% 1.69% 1.77%
2026/10/12 15.9% 12.13% 8.37% 6.65% 4.22% 2.76% 2.81% 2.07% 1.9% 1.74%
2026/10/13 15.6% 11.26% 8.5% 6.91% 4.47% 2.72% 3.08% 2.43% 2% 1.7%
2026/10/14 14.9% 10.14% 8.97% 7.36% 4.37% 2.93% 3.28% 3.07% 2.01% 1.8%
2026/10/15 15.23% 10.38% 8.57% 6.73% 4.31% 2.9% 3.17% 3.75% 2.07% 1.65%
2026/10/16 15.67% 9.85% 8.87% 7.43% 4.6% 3.42% 3.38% 2.39% 1.94% 1.35%
2026/10/17 15.03% 9.95% 8.86% 7.07% 4.63% 3.51% 3.42% 2.94% 1.9% 1.59%
2026/10/18 14.13% 9.76% 8.82% 7.26% 4.87% 3.6% 3.6% 3.51% 1.88% 1.59%
2026/10/19 13.86% 9.21% 8.67% 7.61% 5.22% 3.85% 4% 3.47% 2.05% 1.54%
2026/10/20 14.03% 7.95% 8.33% 7.64% 6.1% 4.17% 4.15% 3.25% 1.92% 1.63%
2026/10/21 14.09% 7.62% 8.58% 7.59% 5.78% 4.05% 4.17% 3.85% 1.94% 1.59%
2026/10/22 14.28% 7.87% 8.39% 6.84% 5.84% 3.89% 3.76% 3.3% 1.89% 1.6%
2026/10/23 14.8% 7.75% 8.58% 7.28% 5.89% 3.75% 3.72% 3.51% 1.94% 1.67%
2026/10/24 14.68% 7.95% 8.82% 7.99% 5.51% 3.69% 3.8% 2.94% 2.66% 1.41%
2026/10/25 15.13% 8.54% 8.62% 8.2% 5.44% 3.72% 3.51% 3.03% 2.3% 1.56%
2026/10/26 15.28% 8.31% 8.51% 8.42% 5.74% 3.74% 3.86% 2.43% 2.2% 1.57%
2026/10/27 15.55% 8.27% 7.86% 6.89% 6.18% 4.31% 3.76% 2.9% 2.02% 1.58%
2026/10/28 12.95% 7.59% 8.37% 6.76% 7.02% 4.18% 3.83% 2.71% 2.1% 1.57%
2026/10/29 14.83% 7.75% 8.38% 7.43% 6.32% 4.36% 3.66% 2.79% 2.15% 1.6%
2026/10/30 15.41% 7.86% 8.08% 7.28% 6.17% 4.31% 3.79% 3.11% 2.21% 1.48%
2026/10/31 15.34% 8.84% 7.76% 6.57% 5.87% 4.81% 3.6% 2.91% 2.58% 2.53%
  • argos.co.uk
  • backmarket.co.uk
  • currys.co.uk
  • amazon.co.uk
  • ebay.co.uk
  • very.co.uk
  • ao.com
  • temu.com
  • johnlewis.com
  • apple.com

Copyright © Adthena. All rights reserved.

Argos led October with a steady rise, peaking mid-month. Backmarket surged early, then dipped. Currys saw a gradual decline. Amazon fluctuated, ending lower. eBay and Very showed consistent growth. AO and Temu had mixed trends. John Lewis and Apple remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    Amazon UK® Official Site | Huge Selection and Low Prices https://www.amazon.co.uk/

    Free UK Delivery on Eligible Orders

  2. 2
    iPad - Apple Official Site - Learn more https://www.apple.com › uk

    Introducing the new iPad Air. Now supercharged by M4. Engrave your iPad with your name or a personal note for free. Only at Apple. Services: Specialist help, Apple Store Pickup, Free engraving, Financing available.

  3. 3
    Argos https://www.argos.co.uk

    Official Site — Shop Our Range Across Tech, Home, Garden, Appliances, Toys & More at Argos. Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. Click & Collect.

  4. 4
    Fridge freezers - Cheap Fridge freezer Deals | Currys https://www.currys.co.uk

    Take advantage of amazing deals on our Fridge freezers range here at Currys. Available online for delivery or order & collect.

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon UK leads with a promise of vast selection and low prices. Apple captivates with personalized iPad options and exclusive services. Argos highlights diverse product ranges and convenient delivery. Currys entices with fridge freezer deals, while Temu offers global product variety and free shipping.

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