UK Retail Electronics & Appliances - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.6242272416
89.3757727584
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 18%
Navigational 6%
Seasonal 1%
Local 3%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 22.98
argos.co.uk 21.35
amazon.co.uk 7.01
currys.co.uk 6.65
backmarket.co.uk 3.46
apple.com 2.97
ao.com 2.37
ebay.co.uk 1.94
very.co.uk 1.77
samsung.com 1.49
others 28.01
  • temu.com - 22.98%
  • argos.co.uk - 21.35%
  • amazon.co.uk - 7.01%
  • currys.co.uk - 6.65%
  • backmarket.co.uk - 3.46%
  • apple.com - 2.97%
  • ao.com - 2.37%
  • ebay.co.uk - 1.94%
  • very.co.uk - 1.77%
  • samsung.com - 1.49%
  • others - 28.01%

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In the PPC landscape, Temu.com leads with 22.98% click share, closely followed by Argos.co.uk at 21.35%. Meanwhile, ‘others’ collectively hold a significant 28.01%.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date argos.co.uk backmarket.co.uk amazon.co.uk currys.co.uk samsung.com temu.com apple.com ao.com ebay.co.uk very.co.uk
2026/04/01 11.87% 7.63% 5.83% 8.79% 3.97% 4.87% 2.58% 4.22% 2.4% 3.02%
2026/04/02 11.34% 6.36% 6.21% 8.39% 2.15% 5.39% 2.75% 4.08% 2.29% 3.27%
2026/04/03 10.25% 8.26% 6.64% 7.18% 1.67% 6.24% 3.04% 4.51% 2.25% 3.87%
2026/04/04 9.9% 7.64% 6.59% 7.08% 2.27% 5.75% 3.16% 4.02% 2.71% 4.62%
2026/04/05 10.17% 6.24% 7.36% 7.45% 2.38% 7.75% 2.81% 4.07% 3.01% 4.52%
2026/04/06 9.44% 6.32% 7.59% 7.24% 2.89% 7.88% 2.43% 4.22% 2.43% 4.03%
2026/04/07 9.87% 6.33% 8% 7.08% 2.07% 6.63% 2.92% 4.43% 2.81% 3.98%
2026/04/08 9.13% 6.57% 7.08% 7.18% 2.45% 8.56% 3% 4.64% 2.38% 3.58%
2026/04/09 8.58% 7.02% 7.09% 7.97% 2.42% 6.64% 2.23% 4.93% 2.49% 3.08%
2026/04/10 10.23% 5.55% 8.11% 8.29% 2.07% 7.56% 2.94% 4.98% 3.02% 3.6%
2026/04/11 9.39% 5.55% 8.21% 8.03% 2.81% 7.57% 2.85% 4.8% 3.06% 4.1%
2026/04/12 9.64% 5.04% 7.56% 7.41% 3.62% 8.03% 3.31% 4.87% 3.01% 3.67%
2026/04/13 10.33% 5.51% 5.83% 7.01% 2.97% 10.49% 3.76% 4.53% 2.32% 3.26%
2026/04/14 10.76% 7.09% 4.34% 7.83% 4.1% 8.38% 2.59% 4.88% 1.94% 2.65%
2026/04/15 10.58% 7.61% 4.53% 6.48% 5.23% 7.61% 3.01% 4.03% 2.35% 2.3%
2026/04/16 7.29% 6.63% 5.09% 6.16% 5.4% 9.26% 3.72% 4.66% 2.37% 2.99%
2026/04/17 10.78% 6.64% 6.09% 6% 5% 7.44% 2.85% 4.48% 2.24% 3.2%
2026/04/18 11.82% 4.51% 6.52% 5.6% 4.62% 9.43% 2.66% 4.11% 3.48% 3.57%
2026/04/19 10.82% 4.59% 6.79% 6.02% 6.25% 7.31% 3.05% 3.41% 3.58% 3.42%
2026/04/20 11% 7.01% 7.14% 7.53% 4.78% 5.79% 2.94% 4.24% 2.83% 2.75%
2026/04/21 11.21% 9.82% 7.4% 6.91% 4.43% 6.48% 3.37% 3.44% 3.33% 2.71%
2026/04/22 9.44% 10.39% 6.69% 7.54% 3.86% 7.16% 3.34% 3.49% 2.81% 2.69%
2026/04/23 11.06% 9.78% 7.12% 7.92% 3.9% 5.79% 3.25% 3% 2.75% 3%
2026/04/24 10.05% 10.22% 7.53% 6.86% 4.27% 7.85% 2.78% 2.89% 2.37% 2.4%
2026/04/25 10.47% 9.22% 7.54% 6.51% 4.44% 7.2% 3.7% 2.74% 3.08% 2.04%
2026/04/26 9.45% 9.31% 7.33% 7.49% 4.68% 7.3% 3.48% 3.13% 3.67% 2.65%
2026/04/27 9.56% 5.68% 7.28% 7.78% 5.24% 7.54% 4.23% 3.19% 3.42% 2.87%
2026/04/28 10.69% 5.11% 7.67% 7.53% 5.64% 7.07% 3.94% 3.28% 3.22% 1.88%
2026/04/29 11.21% 8.52% 6.79% 7.53% 5.35% 5% 3% 2.99% 2.56% 1.6%
2026/04/30 12.03% 10.48% 7.27% 6.95% 4.97% 4.03% 3.18% 3.03% 2.59% 1.34%
  • argos.co.uk
  • backmarket.co.uk
  • amazon.co.uk
  • currys.co.uk
  • samsung.com
  • temu.com
  • apple.com
  • ao.com
  • ebay.co.uk
  • very.co.uk

Copyright © Adthena. All rights reserved.

Argos led April’s PPC spend, peaking at 12.03% on the 30th. Backmarket surged mid-month, reaching 10.48% on the 30th. Amazon maintained steady growth, while Currys fluctuated. Samsung and Temu showed varied trends, with Temu peaking early.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 2389
2026/04/02 2435
2026/04/03 2492
2026/04/04 2429
2026/04/05 2444
2026/04/06 2542
2026/04/07 2458
2026/04/08 2426
2026/04/09 2446
2026/04/10 2389
2026/04/11 2348
2026/04/12 2284
2026/04/13 2297
2026/04/14 2362
2026/04/15 2350
2026/04/16 2375
2026/04/17 2347
2026/04/18 2280
2026/04/19 2274
2026/04/20 2357
2026/04/21 2313
2026/04/22 2337
2026/04/23 2371
2026/04/24 2325
2026/04/25 2217
2026/04/26 2192
2026/04/27 2308
2026/04/28 2268
2026/04/29 2302
2026/04/30 2322

Copyright © Adthena. All rights reserved.

April began with 2,389 advertisers, peaking at 2,542 on the 6th. A decline followed, reaching 2,192 on the 26th. The month concluded with 2,322 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 2.07%
backmarket.co.uk 0.7%
samsung.com 0.67%
amazon.co.uk 0.57%
apple.com 0.38%
sharkclean.co.uk -0.38%
very.co.uk -0.56%
ao.com -0.59%
ninjakitchen.co.uk -0.93%
temu.com -2.83%

Copyright © Adthena. All rights reserved.

Argos.co.uk surged with a 2.07% click share increase, while temu.com faced a 2.83% decline.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk backmarket.co.uk amazon.co.uk currys.co.uk temu.com ebay.co.uk ao.com very.co.uk johnlewis.com apple.com
2026/04/01 16.49% 8.37% 7.48% 7.92% 6.39% 3.57% 3.75% 3.98% 2.52% 1.27%
2026/04/02 15.14% 7.05% 7.46% 7.55% 8.01% 3.33% 3.74% 4.13% 2.6% 1.27%
2026/04/03 13.51% 9.02% 8.19% 6.48% 9.34% 3.25% 3.7% 4.8% 2.89% 1.35%
2026/04/04 14.01% 8.33% 8.51% 6.45% 7.52% 3.9% 3.56% 5.88% 2.54% 1.43%
2026/04/05 13.86% 6.55% 9.12% 6.76% 11.09% 4.29% 3.63% 5.53% 1.47% 1.34%
2026/04/06 12.91% 6.73% 9.4% 6.5% 12.23% 3.4% 3.65% 5.07% 1.47% 1.2%
2026/04/07 13.34% 6.57% 9.84% 6.32% 10.13% 3.94% 3.83% 4.96% 1.6% 1.32%
2026/04/08 13.2% 7.08% 8.59% 6.35% 11.8% 3.4% 4.03% 4.41% 1.75% 1.5%
2026/04/09 12.24% 7.92% 8.9% 7.12% 8.34% 3.64% 4.28% 3.84% 1.77% 1.19%
2026/04/10 14.76% 6% 10.31% 7.65% 7.68% 4.33% 4.39% 4.43% 1.71% 1.47%
2026/04/11 13.55% 6.17% 10.18% 7.1% 8.52% 4.37% 4.38% 5.24% 1.66% 1.38%
2026/04/12 14.41% 5.49% 9.62% 6.69% 8.97% 4.43% 4.46% 4.82% 2.15% 1.75%
2026/04/13 15.57% 5.92% 6.97% 6.08% 14.22% 3.3% 3.82% 4.18% 1.8% 1.78%
2026/04/14 15.24% 7.92% 5.27% 6.91% 11.17% 2.88% 4.25% 3.37% 2.51% 1.26%
2026/04/15 15.31% 8.56% 5.75% 5.85% 9.13% 3.45% 3.67% 3.03% 1.9% 1.46%
2026/04/16 9.81% 7.34% 6.48% 5.33% 14.29% 3.5% 4.11% 3.9% 2.09% 1.56%
2026/04/17 14.66% 7.19% 7.78% 5.28% 10.47% 3.27% 3.96% 3.99% 2.25% 1.28%
2026/04/18 16.17% 4.56% 8.13% 5.04% 12.07% 4.93% 3.61% 4.35% 1.64% 1.18%
2026/04/19 16.59% 5.01% 8.7% 5.5% 7.3% 5.32% 3.05% 4.56% 1.61% 1.48%
2026/04/20 15.71% 7.82% 9.07% 6.83% 6.36% 4.09% 3.79% 3.53% 2.3% 1.47%
2026/04/21 15.85% 10.66% 9.08% 6.02% 8.72% 4.78% 3.01% 3.4% 1.62% 1.58%
2026/04/22 13.61% 11.8% 8.3% 6.68% 8.37% 4.12% 3.07% 3.44% 1.58% 1.54%
2026/04/23 14.99% 11.24% 8.94% 7.01% 6.86% 3.97% 2.63% 3.75% 1.75% 1.5%
2026/04/24 13.73% 11.27% 9.17% 5.91% 11.57% 3.39% 2.49% 2.88% 1.72% 1.4%
2026/04/25 16.03% 9.86% 9.66% 6.03% 7.63% 4.44% 2.36% 2.58% 1.34% 1.81%
2026/04/26 13.86% 9.92% 9.08% 6.78% 8.95% 5.23% 2.77% 3.33% 1.37% 1.79%
2026/04/27 13.79% 6.06% 9.12% 6.84% 10.76% 4.98% 2.71% 3.51% 1.64% 1.71%
2026/04/28 15.02% 5.55% 9.64% 6.64% 9.91% 4.74% 2.81% 2.39% 1.58% 1.81%
2026/04/29 15.69% 9.22% 8.68% 6.81% 6.69% 3.71% 2.58% 2.02% 1.96% 1.6%
2026/04/30 16.25% 11.27% 9% 6.27% 5.94% 3.66% 2.58% 1.66% 1.62% 1.58%
  • argos.co.uk
  • backmarket.co.uk
  • amazon.co.uk
  • currys.co.uk
  • temu.com
  • ebay.co.uk
  • ao.com
  • very.co.uk
  • johnlewis.com
  • apple.com

Copyright © Adthena. All rights reserved.

In April 2026, Argos led with fluctuating impressions, peaking at 16.59%. Backmarket surged mid-month, reaching 11.8%. Amazon maintained steady growth, while Temu showed volatility. Currys and eBay had moderate shares. The month concluded with Argos at 16.25%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    iPad | Apple Official Site https://www.apple.com › uk

    Introducing the new iPad Air. Now supercharged by M4. Engrave your iPad with your name or a personal note for free. Only at Apple. Services: Specialist help, Apple Store Pickup, Free engraving, Financing available.

  2. 2
    Argos https://www.argos.co.uk

    Official Site — Shop Our Range Across Tech, Home, Garden, Appliances, Toys & More at Argos. From Tech To Toys, We've Got Everything On Your List. Get It...

  3. 3
    Currys Discount codes - Save with Exclusive Offers https://www.currys.co.uk

    Discover the latest Currys discount codes and save big on electronics, appliances and more. Unlock exclusive deals and start saving today

  4. 4
    Buy HP Latest PC Laptops | Discount & Bundle Offers https://www.hp.com

    Windows 11. Discover Your Next Favourite Game. Free Delivery Within 1-2 Working Days On All Orders. Sign-up To Our Newsletter For Offers.

  5. 5
    Temu.com Official Site - Free Shipping Today - All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its personalized iPad offerings, emphasizing exclusivity and customization. Argos and Currys focus on variety and savings, appealing to budget-conscious shoppers. HP highlights speed and gaming, while Temu showcases global quality and free shipping, catering to diverse consumer needs.

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