UK Retail Electronics & Appliances - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.0335961364
81.9664038636
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 19%
Navigational 6%
Seasonal 1%
Local 3%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 21.69
currys.co.uk 10.24
temu.com 9.17
amazon.co.uk 7.26
backmarket.co.uk 4.15
apple.com 3.73
ebay.co.uk 3.49
ao.com 3.17
samsung.com 2.05
tesco.com 1.58
others 33.47
  • argos.co.uk - 21.69%
  • currys.co.uk - 10.24%
  • temu.com - 9.17%
  • amazon.co.uk - 7.26%
  • backmarket.co.uk - 4.15%
  • apple.com - 3.73%
  • ebay.co.uk - 3.49%
  • ao.com - 3.17%
  • samsung.com - 2.05%
  • tesco.com - 1.58%
  • others - 33.47%

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In the PPC landscape, Argos leads with 21.69% click share, followed by Currys at 10.24%. Temu and Amazon trail, while ‘others’ collectively hold 33.47%.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date argos.co.uk currys.co.uk backmarket.co.uk amazon.co.uk ao.com ebay.co.uk apple.com samsung.com temu.com hp.com
2026/05/01 11.99% 6.68% 11.01% 7.34% 2.16% 2.44% 4.4% 3.24% 5.63% 1.54%
2026/05/02 13.18% 7.12% 9.53% 8.01% 2.16% 3.3% 4.38% 3.27% 4.79% 1.32%
2026/05/03 12.46% 8.26% 8.74% 7.7% 2.79% 3.62% 4.22% 3% 4.58% 1.45%
2026/05/04 11.39% 8.48% 6.43% 8.29% 2.6% 3.46% 4.46% 4.43% 5.03% 1.39%
2026/05/05 10.45% 8.26% 6.4% 8.97% 3.74% 3.65% 4.25% 4.35% 4.44% 1.45%
2026/05/06 10.78% 8.13% 7.49% 8.15% 3.88% 3.55% 3.79% 3.32% 4.13% 1.43%
2026/05/07 10.6% 7.31% 9.05% 7.62% 3.79% 3.06% 3.36% 4.24% 4.17% 1.45%
2026/05/08 10.36% 6.33% 9.7% 7.55% 4% 2.53% 3.94% 3.49% 5.52% 1.31%
2026/05/09 10.35% 6.1% 9.61% 8.15% 3.71% 3.14% 3.64% 3.93% 4.46% 1.32%
2026/05/10 10.81% 7.31% 8.49% 7.61% 4% 3.87% 4% 3.92% 4.35% 1.28%
2026/05/11 11.91% 10.46% 6.01% 6.51% 5.24% 4.48% 3.79% 2.9% 2.65% 2.06%
2026/05/12 11.73% 10.55% 7.56% 6.56% 4.95% 4.15% 3.77% 1.95% 2.13% 2%
2026/05/13 11.3% 7.55% 7.42% 7.33% 4.3% 4.61% 3.11% 2.17% 3.02% 1.64%
2026/05/14 10.48% 5.95% 6.17% 7.58% 4.17% 4.37% 3.21% 4.07% 3.46% 1.85%
2026/05/15 10.23% 7.33% 9.58% 7.45% 3.94% 2.5% 3.89% 3.45% 5.45% 1.29%
2026/05/16 16.29% 6.85% 4.32% 6.72% 4.02% 4.82% 3.03% 3.28% 2.91% 2.23%
2026/05/17 13.71% 6.52% 5.05% 7.16% 4.67% 5.52% 2.83% 3.54% 2.45% 2.65%
2026/05/18 13.87% 6.97% 5.3% 6.95% 4.59% 5.02% 2.89% 3.72% 2.15% 1.88%
2026/05/19 15.56% 6.3% 5.15% 7.19% 4.57% 5.49% 2.8% 3.7% 2.28% 1.49%
2026/05/20 15.49% 6.4% 5.43% 6.58% 4.94% 5.59% 2.73% 3.28% 2.56% 1.64%
2026/05/21 14.51% 8.55% 5.05% 5.47% 4.81% 5.09% 3.31% 3.17% 2.37% 1.81%
2026/05/22 14.81% 9.71% 5.47% 5.13% 4.52% 4.58% 3.13% 3.29% 2.67% 2.06%
2026/05/23 15.27% 9.12% 7.84% 5.25% 4.03% 4.7% 2.93% 3.58% 2.94% 2.27%
2026/05/24 15.11% 8.65% 6.85% 5.13% 4.04% 5.11% 2.91% 4.03% 2.79% 2.31%
2026/05/25 16.41% 8.53% 7.61% 4.62% 4.02% 4.32% 2.97% 3.62% 2.67% 2.73%
2026/05/26 16.2% 8.98% 8.44% 4.17% 4.01% 3.62% 3.52% 3.59% 2.55% 2.48%
2026/05/27 14.7% 9.67% 9.38% 4.2% 4.22% 3.29% 3.19% 3.91% 3.05% 2.04%
2026/05/28 14.08% 9.53% 10.1% 4.07% 4.44% 3.18% 3.38% 3.62% 2.44% 2.05%
2026/05/29 15.46% 9.07% 10.13% 3.97% 4.48% 3.29% 3.38% 3.05% 2.51% 2.09%
2026/05/30 16.46% 9.46% 7.05% 4.16% 4.75% 3.42% 3.46% 3.19% 2.58% 2.64%
2026/05/31 17.01% 8.98% 7.51% 4.19% 3.74% 3.63% 3.41% 3.21% 2.69% 2.59%
  • argos.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • amazon.co.uk
  • ao.com
  • ebay.co.uk
  • apple.com
  • samsung.com
  • temu.com
  • hp.com

Copyright © Adthena. All rights reserved.

Argos led May with a steady rise, peaking at 17.01%. Currys and Backmarket showed fluctuations, while Amazon declined. HP ended with a slight increase.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 2311
2026/05/02 2190
2026/05/03 2216
2026/05/04 2339
2026/05/05 2353
2026/05/06 2411
2026/05/07 2485
2026/05/08 2473
2026/05/09 2381
2026/05/10 2375
2026/05/11 2822
2026/05/12 3092
2026/05/13 2982
2026/05/14 3015
2026/05/15 2473
2026/05/16 3131
2026/05/17 3191
2026/05/18 3225
2026/05/19 3139
2026/05/20 3204
2026/05/21 3231
2026/05/22 3332
2026/05/23 3275
2026/05/24 3298
2026/05/25 3538
2026/05/26 3850
2026/05/27 3665
2026/05/28 3689
2026/05/29 3679
2026/05/30 3640
2026/05/31 3658

Copyright © Adthena. All rights reserved.

May began with 2,311 advertisers, fluctuating initially, then surged mid-month, peaking at 3,850 on May 26. The month concluded with 3,658 advertisers, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 2.67%
currys.co.uk 2.21%
backmarket.co.uk 0.65%
appliancesdirect.co.uk 0.57%
samsung.com 0.49%
apple.com -0.23%
govee.com -0.34%
dyson.co.uk -0.47%
amazon.co.uk -1.91%
temu.com -5.44%

Copyright © Adthena. All rights reserved.

Argos.co.uk and Currys.co.uk surged in click share, while Temu.com and Amazon.co.uk faced declines.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk currys.co.uk backmarket.co.uk amazon.co.uk ebay.co.uk temu.com ao.com very.co.uk appliancesdirect.co.uk johnlewis.com
2026/05/01 14.67% 5.89% 12.29% 8.88% 3.37% 9.38% 1.95% 2.34% 0.8% 1.5%
2026/05/02 17.1% 6.31% 10.19% 9.86% 4.58% 6.89% 1.95% 2.51% 0.72% 1.36%
2026/05/03 15.87% 7.26% 9.41% 9.21% 5.03% 7.14% 2.5% 3.03% 0.78% 1.23%
2026/05/04 14.59% 7.49% 6.91% 10.05% 5% 8.55% 2.36% 3.59% 0.85% 1.52%
2026/05/05 13.34% 7.32% 7.11% 10.85% 5.18% 7.37% 3.36% 2.79% 0.97% 2.32%
2026/05/06 13.75% 7.26% 8.48% 9.93% 4.83% 6.17% 3.5% 2.3% 1.1% 2.46%
2026/05/07 13.51% 6.74% 10.02% 9.3% 4.17% 6.63% 3.44% 1.93% 0.97% 2.54%
2026/05/08 13.12% 6.2% 11.07% 9.11% 3.49% 9.17% 3.44% 2.53% 0.74% 2.13%
2026/05/09 13.86% 5.63% 10.79% 10.04% 4.36% 6.41% 3.4% 2.12% 0.7% 2.35%
2026/05/10 14.13% 6.48% 9.71% 9.29% 5.35% 6.85% 3.55% 2.75% 0.63% 1.99%
2026/05/11 14.28% 9.61% 6.7% 7.84% 6.07% 3.74% 5.04% 1.56% 1.61% 2.2%
2026/05/12 13.78% 9.77% 8.31% 7.99% 5.69% 2.98% 4.7% 1.52% 1.79% 1.99%
2026/05/13 13.52% 7.09% 8.08% 8.97% 6.37% 4.22% 3.9% 1.55% 1.52% 1.74%
2026/05/14 12.56% 5.54% 6.85% 9.37% 6.17% 4.92% 3.84% 1.82% 1.78% 1.6%
2026/05/15 13.12% 6.2% 11.07% 9.11% 3.49% 9.17% 3.44% 2.53% 0.74% 2.13%
2026/05/16 19.25% 6.25% 4.46% 8.18% 6.3% 4.14% 3.7% 2.61% 1.58% 1.67%
2026/05/17 16.27% 6.01% 5.29% 8.76% 7.4% 3.25% 4.38% 2.79% 1.64% 1.72%
2026/05/18 16.46% 6.41% 5.68% 8.66% 6.67% 2.85% 4.3% 2.65% 1.86% 1.62%
2026/05/19 18.21% 5.79% 5.42% 8.98% 7.52% 3.1% 4.26% 2.56% 1.79% 1.61%
2026/05/20 18.22% 5.93% 5.78% 8.22% 7.58% 3.4% 4.66% 1.85% 1.85% 1.66%
2026/05/21 16.95% 7.83% 5.48% 6.86% 7.04% 3.17% 4.59% 1.42% 2.2% 1.93%
2026/05/22 17.41% 9.19% 5.9% 6.44% 6.29% 3.5% 4.3% 1.13% 2.07% 2.04%
2026/05/23 18.03% 8.62% 8.61% 6.54% 6.53% 3.87% 3.7% 0.87% 1.92% 1.99%
2026/05/24 18.04% 8.25% 7.59% 6.42% 7.2% 3.74% 3.72% 0.78% 2.33% 1.97%
2026/05/25 19.34% 7.99% 8.23% 5.55% 5.8% 3.5% 3.61% 0.77% 1.89% 1.64%
2026/05/26 18.97% 8.09% 9.19% 5.05% 4.9% 3.29% 3.56% 0.92% 2.05% 1.53%
2026/05/27 17.43% 8.99% 10.31% 5.28% 4.59% 4.39% 3.82% 1.83% 1.99% 1.29%
2026/05/28 16.85% 9.03% 11.05% 5.07% 4.47% 3.24% 4.06% 2.41% 1.89% 1.32%
2026/05/29 18.43% 8.43% 11.07% 4.93% 4.62% 3.36% 4.06% 2.31% 1.86% 1.43%
2026/05/30 19.66% 8.87% 7.66% 5.09% 4.75% 3.41% 4.39% 2.55% 2.15% 1.57%
2026/05/31 20.12% 8.29% 8.19% 5.11% 5.02% 3.6% 3.42% 2.61% 2% 1.46%
  • argos.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • amazon.co.uk
  • ebay.co.uk
  • temu.com
  • ao.com
  • very.co.uk
  • appliancesdirect.co.uk
  • johnlewis.com

Copyright © Adthena. All rights reserved.

Argos.co.uk’s impression share surged from 14.67% to 20.12% in May. Currys.co.uk fluctuated, peaking at 9.77%. Backmarket.co.uk saw a dip, then a rise to 11.07%. Amazon.co.uk’s share declined, ending at 5.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    iPad - Apple Official Site https://www.apple.com › uk

    Introducing the new iPad Air. Now supercharged by M4. Engrave your iPad with your name or a personal note for free. Only at Apple.

  2. 2
    Argos | Official Site https://www.argos.co.uk

    Shop Our Range Across Tech, Home, Garden, Appliances, Toys & More at Argos. From Tech To Toys, We've Got Everything On Your List. Get It...

  3. 3
    Currys Discount codes - Save with Exclusive Offers https://www.currys.co.uk

    Discover the latest Currys discount codes and save big on electronics, appliances and more. Unlock exclusive deals and start saving today

  4. 4
    Buy HP Latest PC Laptops - Discount & Bundle Offers https://www.hp.com

    Windows 11. Discover Your Next Favourite Game.

  5. 5
    Temu.com Official Site - Free Shipping Today - All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its personalized iPad offerings, while Argos and Currys entice with diverse product ranges and exclusive discounts. HP highlights tech innovation, and Temu captivates with global product variety and free shipping.

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