UK Retail Electronics & Appliances - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.06346379498
90.936536205
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 18%
Navigational 6%
Seasonal 1%
Local 3%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 21.07
temu.com 13.72
currys.co.uk 7.48
amazon.co.uk 7.36
apple.com 4.31
backmarket.co.uk 3.93
ninjakitchen.co.uk 2.51
ebay.co.uk 2.16
ao.com 2.05
very.co.uk 1.79
others 33.62
  • argos.co.uk - 21.07%
  • temu.com - 13.72%
  • currys.co.uk - 7.48%
  • amazon.co.uk - 7.36%
  • apple.com - 4.31%
  • backmarket.co.uk - 3.93%
  • ninjakitchen.co.uk - 2.51%
  • ebay.co.uk - 2.16%
  • ao.com - 2.05%
  • very.co.uk - 1.79%
  • others - 33.62%

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In the competitive landscape of Google PPC, Argos leads with 21.07% click share, followed by Temu at 13.72%. Meanwhile, ‘others’ collectively hold a significant 33.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date argos.co.uk currys.co.uk backmarket.co.uk amazon.co.uk temu.com ninjakitchen.co.uk apple.com ao.com ebay.co.uk dyson.co.uk
2026/03/01 8.63% 7.76% 7.56% 7.06% 3.62% 2.16% 6.59% 3.03% 4.32% 2.73%
2026/03/02 8.54% 7.91% 7.6% 7.37% 2.95% 2.26% 6.19% 2.86% 3.89% 2.64%
2026/03/03 8.03% 7.5% 7.69% 6.5% 2.71% 2.41% 6.82% 2.43% 3.64% 2.42%
2026/03/04 9% 7.02% 7.46% 6.76% 3.49% 2.12% 4.87% 2.83% 3.55% 2.61%
2026/03/05 8.96% 7.21% 5.93% 7.43% 4.16% 2.62% 5.92% 2.52% 4.17% 2.81%
2026/03/06 9.83% 7.97% 6.46% 5.59% 2.81% 2.7% 5.87% 2.36% 2.4% 3.31%
2026/03/07 10.7% 7.56% 8.32% 5.86% 3.56% 2.48% 7.3% 2.27% 2.39% 3.22%
2026/03/08 9.75% 7.75% 7.53% 5.74% 3.17% 2.67% 7.94% 2.88% 2.52% 3.12%
2026/03/09 9.87% 7.42% 6.59% 5.81% 2.39% 2.75% 7.54% 3.13% 2.31% 2.96%
2026/03/10 9.63% 6.32% 7.09% 7.04% 2.61% 2.76% 5.95% 3.34% 2.13% 2.78%
2026/03/11 9.72% 7.03% 7.57% 7.37% 2.16% 2.71% 6.14% 3.23% 2.2% 2.32%
2026/03/12 9.9% 7.03% 8.85% 6.91% 1.78% 2.86% 5.59% 3.02% 1.78% 2.53%
2026/03/13 9.02% 6.24% 11.05% 6.23% 2.18% 3.07% 4.76% 2.96% 1.76% 2.72%
2026/03/14 9.83% 5.89% 10.14% 6.6% 2.94% 3.63% 5.08% 2.94% 2.1% 3.12%
2026/03/15 9.1% 6.45% 8.33% 7% 2.77% 3.4% 5.11% 2.83% 2.38% 2.99%
2026/03/16 9.51% 7.31% 7.36% 7.18% 1.38% 3.25% 4.99% 3.39% 1.94% 3.13%
2026/03/17 9.57% 7.71% 8.2% 6.57% 2.93% 3.12% 3.28% 3.38% 3.92% 2.2%
2026/03/18 8.34% 8.06% 7.66% 4.75% 1.32% 3.68% 4.52% 3.04% 2.07% 3.12%
2026/03/19 6.62% 7.55% 6.62% 5.83% 1.69% 4% 4.68% 3.07% 2.45% 2.97%
2026/03/20 9.05% 7.96% 6.15% 5.89% 1.17% 3.52% 5.18% 2.72% 2.38% 3.41%
2026/03/21 9.66% 6.39% 7.4% 5.93% 1.91% 3.67% 5.99% 2.82% 2.5% 3.85%
2026/03/22 8.71% 7.39% 6.96% 5.99% 1.92% 3.41% 6.06% 3.5% 2.43% 3.15%
2026/03/23 9.77% 7.93% 8.24% 6.63% 2.85% 2.93% 3.76% 3.08% 3.06% 2.99%
2026/03/24 9.55% 7.7% 8.19% 6.56% 2.93% 3.11% 3.28% 3.37% 3.91% 2.19%
2026/03/25 9.36% 7.23% 6.95% 6.69% 2.51% 3.15% 6.55% 2.79% 2.08% 3.09%
2026/03/26 11.37% 7.2% 7.62% 7.87% 3.4% 3.34% 3.42% 2.44% 3.09% 2.54%
2026/03/27 12.33% 6.24% 6.26% 8.36% 3.01% 3.96% 3.37% 2.85% 3.05% 3.11%
2026/03/28 13.01% 7.49% 6.21% 9.45% 4.16% 3.11% 2.67% 2.92% 2.93% 2.71%
2026/03/29 13.59% 7.31% 6.59% 9.69% 3.24% 3.15% 2.63% 2.76% 3.65% 2.74%
2026/03/30 13.07% 9.15% 6.65% 6.97% 4.62% 3.25% 3.08% 3.83% 2.73% 2.34%
2026/03/31 12.93% 8.62% 7.16% 6.59% 5.75% 3.59% 3.18% 3.16% 2.59% 2.42%
  • argos.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • amazon.co.uk
  • temu.com
  • ninjakitchen.co.uk
  • apple.com
  • ao.com
  • ebay.co.uk
  • dyson.co.uk

Copyright © Adthena. All rights reserved.

Argos.co.uk led March with a steady rise, peaking at 13.59%. Currys.co.uk fluctuated, ending at 8.62%. Backmarket.co.uk saw a mid-month surge, closing at 7.16%. Amazon.co.uk’s late-month dip ended at 6.59%.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 2282
2026/03/02 2361
2026/03/03 2457
2026/03/04 2466
2026/03/05 2450
2026/03/06 2406
2026/03/07 2240
2026/03/08 2250
2026/03/09 2329
2026/03/10 2304
2026/03/11 2323
2026/03/12 2340
2026/03/13 2345
2026/03/14 2258
2026/03/15 2284
2026/03/16 2354
2026/03/17 2516
2026/03/18 2398
2026/03/19 2416
2026/03/20 2405
2026/03/21 2256
2026/03/22 2245
2026/03/23 2394
2026/03/24 2516
2026/03/25 2208
2026/03/26 2257
2026/03/27 2268
2026/03/28 2193
2026/03/29 2209
2026/03/30 2259
2026/03/31 2277

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, peaking at 2,516 on the 17th and 24th. The month concluded with a stable count of 2,277.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
temu.com 1.63%
ninjakitchen.co.uk 0.34%
currys.co.uk 0.29%
very.co.uk 0.29%
argos.co.uk 0.27%
ring.com -0.19%
asda.com -0.21%
johnlewis.com -0.33%
backmarket.co.uk -0.48%
apple.com -0.82%

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Temu.com surged with a 1.63 increase, while apple.com dropped by 0.82. NinjaKitchen.co.uk rose by 0.34, contrasting with backmarket.co.uk’s 0.48 decline.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk temu.com amazon.co.uk backmarket.co.uk currys.co.uk very.co.uk ebay.co.uk ao.com johnlewis.com apple.com
2026/03/01 12.27% 7.07% 8.87% 7.89% 7.09% 4.56% 5.77% 2.78% 2.73% 2.29%
2026/03/02 12.08% 5.22% 9.2% 7.98% 7.38% 4.74% 5.58% 2.57% 2.47% 2.18%
2026/03/03 10.98% 5% 8.16% 8.56% 6.93% 4.18% 5.25% 2.26% 2.42% 2.29%
2026/03/04 11.84% 6.3% 8.42% 8.04% 6.46% 3.47% 4.89% 2.68% 2.5% 1.68%
2026/03/05 11.96% 7.74% 9.18% 6.24% 6.6% 3.33% 5.78% 2.39% 2.59% 2.18%
2026/03/06 13.91% 5.32% 6.93% 7.2% 7.39% 3.41% 3.29% 2.28% 2.94% 2.58%
2026/03/07 15.74% 7.1% 7.05% 9.29% 7.08% 4.96% 3.2% 2.21% 2.36% 3.19%
2026/03/08 15.11% 6.13% 6.88% 8.35% 7.31% 5.09% 3.4% 2.85% 3.09% 3.33%
2026/03/09 14.28% 4.47% 6.96% 7.52% 7.23% 3.83% 3.15% 3.04% 3% 3.01%
2026/03/10 13.96% 5.21% 8.4% 8.05% 6.02% 2.89% 2.92% 3.23% 2.97% 2.71%
2026/03/11 14.09% 4.34% 9.03% 8.46% 6.67% 2.13% 3.11% 3.11% 2.55% 2.76%
2026/03/12 14.05% 3.66% 8.57% 10.05% 6.63% 2.42% 2.52% 2.92% 2.6% 2.58%
2026/03/13 13.13% 4.18% 7.59% 12.73% 5.85% 3% 2.41% 2.86% 2.48% 2.32%
2026/03/14 14.02% 5.18% 8.18% 11.5% 5.52% 3.52% 2.82% 2.75% 2.33% 2.53%
2026/03/15 13.03% 5.16% 8.55% 9.31% 6.2% 3.12% 3.27% 2.69% 2.49% 2.41%
2026/03/16 13.42% 2.5% 8.92% 8.45% 7.01% 2.77% 2.73% 3.33% 2.75% 2.54%
2026/03/17 12.09% 4.91% 8.36% 8.36% 7.07% 3.96% 5.45% 3.19% 2.31% 1.42%
2026/03/18 11.99% 2.59% 5.97% 9.17% 7.62% 2.93% 2.95% 2.98% 2.19% 2.23%
2026/03/19 9.14% 3.36% 7.62% 7.95% 7.1% 3.6% 3.5% 3.08% 2.74% 2.25%
2026/03/20 13.72% 2.32% 7.52% 7.35% 7.36% 3.6% 3.32% 2.61% 2.93% 2.37%
2026/03/21 15.29% 4.06% 7.22% 8.62% 5.98% 3.67% 3.47% 2.79% 2.31% 2.74%
2026/03/22 14.3% 3.69% 7.31% 8.07% 6.89% 3.72% 3.34% 3.33% 2.19% 2.81%
2026/03/23 13.68% 5.69% 8.21% 8.62% 7.35% 4.03% 4.25% 2.95% 1.89% 1.63%
2026/03/24 12.09% 4.91% 8.36% 8.36% 7.07% 3.96% 5.45% 3.19% 2.31% 1.42%
2026/03/25 14.65% 5.72% 8.12% 7.85% 6.7% 2.86% 2.99% 2.62% 1.77% 2.9%
2026/03/26 15.66% 6.98% 9.48% 8.01% 6.4% 3.65% 4.33% 2.18% 2.07% 1.7%
2026/03/27 16.3% 5.32% 10.38% 6.59% 5.83% 4.11% 4.31% 2.72% 2.49% 1.52%
2026/03/28 16.67% 7.88% 11.34% 6.47% 6.55% 4.64% 3.94% 2.66% 2.02% 1.27%
2026/03/29 17.74% 5.51% 11.81% 6.75% 6.64% 4.73% 4.86% 2.51% 1.97% 1.25%
2026/03/30 16.67% 8.92% 8.48% 7% 7.89% 4.44% 3.73% 3.4% 1.87% 1.48%
2026/03/31 16.33% 11.52% 7.77% 7.58% 7.39% 4.05% 3.43% 2.83% 1.73% 1.33%
  • argos.co.uk
  • temu.com
  • amazon.co.uk
  • backmarket.co.uk
  • currys.co.uk
  • very.co.uk
  • ebay.co.uk
  • ao.com
  • johnlewis.com
  • apple.com

Copyright © Adthena. All rights reserved.

In March 2026, Argos led with a steady rise, peaking at 17.74%. Temu surged late, closing at 11.52%. Amazon fluctuated, ending at 7.77%. Backmarket and Currys showed moderate stability, while Very, eBay, AO, John Lewis, and Apple had varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    Apple - Official Site https://www.apple.com › uk

    Introducing the new MacBook Neo, MacBook Air, MacBook Pro, iPad Air and iPhone 17e. Pay for your next Apple products with low rates and...

  2. 2
    Argos https://www.argos.co.uk

    Official Site — Shop Our Range Across Tech, Home, Garden, Appliances, Toys & More at Argos. From Tech To Toys, We've Got Everything On Your List. Get It...

  3. 3
    Currys Discount codes - Save with Exclusive Offers https://www.currys.co.uk

    Discover the latest Currys discount codes and save big on electronics, appliances and more. Unlock exclusive deals and start saving today

  4. 4
    Buy HP Latest PC Laptops | Discount & Bundle Offers https://www.hp.com

    Windows 11. Discover Your Next Favourite Game. Free Delivery Within 1-2 Working Days On All Orders. Sign-up To Our Newsletter For Offers.

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its sleek product introductions, while Argos offers a diverse range from tech to toys. Currys entices with exclusive discounts, HP highlights speedy delivery and gaming, and Temu showcases global quality products.

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