UK Retail Electronics & Appliances - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.9594015852
82.0405984148
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 16%
Navigational 7%
Seasonal 1%
Local 2%
Problem Solving 6%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 17.33
amazon.co.uk 11.44
currys.co.uk 9.53
temu.com 7.76
ao.com 4.19
ebay.co.uk 3.73
apple.com 3.57
backmarket.co.uk 3.39
johnlewis.com 2.04
very.co.uk 1.26
others 35.76
  • argos.co.uk - 17.33%
  • amazon.co.uk - 11.44%
  • currys.co.uk - 9.53%
  • temu.com - 7.76%
  • ao.com - 4.19%
  • ebay.co.uk - 3.73%
  • apple.com - 3.57%
  • backmarket.co.uk - 3.39%
  • johnlewis.com - 2.04%
  • very.co.uk - 1.26%
  • others - 35.76%

Copyright © Adthena. All rights reserved.

Argos.co.uk leads with 17.33% click share, followed by Amazon.co.uk at 11.44%. Others collectively hold 35.76%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date amazon.co.uk argos.co.uk currys.co.uk backmarket.co.uk ebay.co.uk ao.com apple.com temu.com samsung.com johnlewis.com
2026/07/01 10.53% 9.63% 6.43% 4.6% 3.34% 5.18% 4.17% 2.21% 1.79% 3.72%
2026/07/02 8.45% 9.76% 7.61% 5.63% 3.11% 5.08% 4.72% 2.29% 1.71% 3.35%
2026/07/03 8.69% 10.55% 7.18% 5.46% 3.76% 5.24% 3.6% 2.9% 1.51% 3.46%
2026/07/04 8.19% 11.24% 7.8% 5.75% 4.81% 6.48% 3.09% 2.1% 1.61% 3.9%
2026/07/05 8.88% 10.22% 7.64% 5.82% 4.38% 5.92% 3.42% 2.59% 1.73% 3.7%
2026/07/06 7.89% 10.84% 7.96% 5.35% 5.2% 6.06% 3.2% 2.38% 1.36% 3.51%
2026/07/07 7.92% 10.71% 8.4% 5.36% 5.26% 5.86% 3.57% 2.45% 1.5% 3.41%
2026/07/08 9.46% 10.2% 7.26% 5.16% 5.22% 5.93% 2.91% 3.12% 1.6% 2.89%
2026/07/09 11.21% 9.64% 3.39% 5.6% 5.45% 5.85% 3.28% 3.01% 1.48% 2.67%
2026/07/10 11.12% 8.74% 4.82% 6.15% 5.02% 5.81% 3.82% 3.47% 1.4% 2.29%
2026/07/11 11.6% 8.32% 6.02% 6.41% 4.8% 6.44% 4.1% 3.58% 1.76% 2.61%
2026/07/12 11.84% 7.93% 5.63% 6.1% 4.84% 6.65% 4.92% 2.31% 1.66% 2.65%
2026/07/13 11.05% 8.08% 8.72% 5.74% 4.4% 5.43% 4.48% 1.4% 1.65% 2.7%
2026/07/14 10.33% 7.06% 13.52% 5.45% 5.03% 4.7% 3.74% 1.38% 1.56% 2.21%
2026/07/15 11.2% 7.79% 11.48% 5.57% 4.3% 4.45% 4.05% 2.09% 1.47% 1.94%
2026/07/16 9.29% 7.13% 9.83% 4.95% 3.16% 3.98% 7.37% 3.2% 2.58% 2.21%
2026/07/17 8.31% 7.93% 6.63% 6.76% 3.36% 3.68% 6.83% 1.92% 2.18% 2.27%
2026/07/18 8.85% 7.22% 6.27% 7.87% 3.92% 3.9% 5.24% 2.73% 1.94% 2.66%
2026/07/19 7.08% 6.31% 7.81% 7.09% 2.64% 4.37% 7.76% 1.2% 2.71% 2.61%
2026/07/20 5.84% 7.21% 7.58% 6.46% 2.67% 4.86% 7.45% 1.08% 2.68% 2.61%
2026/07/21 10.29% 7.01% 13.44% 5.44% 5.03% 4.67% 3.7% 1.4% 1.55% 2.2%
2026/07/22 9.78% 8.11% 7.24% 5.44% 5.19% 5.35% 3.67% 2.94% 1.89% 2.66%
2026/07/23 10.16% 8.2% 6.4% 5.3% 5.22% 5% 3.42% 4.43% 2.17% 2.37%
2026/07/24 10.72% 8.23% 7.63% 5.82% 4.9% 5.1% 3.88% 2.48% 1.7% 2.3%
2026/07/25 10.61% 8.46% 7.78% 5.7% 4.83% 5.13% 4.23% 2.48% 1.76% 2.38%
2026/07/26 10.69% 8.74% 8.54% 5.56% 4.81% 4.82% 3.92% 2.29% 1.88% 2.45%
2026/07/27 8.17% 8.92% 7.88% 5.66% 3.79% 4.38% 4.72% 2.7% 2.38% 2.43%
2026/07/28 8.25% 9.04% 7.86% 6.56% 4.21% 4.77% 4.6% 1.77% 2.66% 2.25%
2026/07/29 7.73% 9.04% 7.22% 6.72% 4.62% 4.25% 4.18% 2.47% 2.58% 1.81%
2026/07/30 8.93% 9.93% 7.56% 6.31% 5% 4.15% 4.08% 2.46% 2.52% 1.7%
2026/07/31 10.15% 9.59% 6.65% 6.38% 4.94% 4.24% 3.45% 3.01% 2.62% 1.69%
  • amazon.co.uk
  • argos.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • ebay.co.uk
  • ao.com
  • apple.com
  • temu.com
  • samsung.com
  • johnlewis.com

Copyright © Adthena. All rights reserved.

In July 2026, Amazon.co.uk’s PPC spend fluctuated, peaking mid-month. Argos.co.uk started strong, then dipped. Currys.co.uk saw a mid-month surge. Backmarket.co.uk remained steady. Ebay.co.uk and AO.com had minor fluctuations. Apple.com spiked mid-month. Temu.com and Samsung.com showed varied trends. Johnlewis.com declined steadily.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 2690
2026/07/02 2737
2026/07/03 2810
2026/07/04 2811
2026/07/05 2749
2026/07/06 2774
2026/07/07 2730
2026/07/08 2713
2026/07/09 2723
2026/07/10 2737
2026/07/11 2723
2026/07/12 2672
2026/07/13 2774
2026/07/14 2752
2026/07/15 2657
2026/07/16 2495
2026/07/17 2486
2026/07/18 2348
2026/07/19 2334
2026/07/20 2316
2026/07/21 2752
2026/07/22 2876
2026/07/23 2857
2026/07/24 2805
2026/07/25 2891
2026/07/26 2937
2026/07/27 2716
2026/07/28 2791
2026/07/29 2603
2026/07/30 2626
2026/07/31 2592

Copyright © Adthena. All rights reserved.

July began with 2,690 advertisers, peaking mid-month at 2,937. A decline followed, ending at 2,592.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 0.86%
myshopify.com 0.82%
currys.co.uk 0.38%
samsung.com 0.33%
apple.com 0.19%
screwfix.com -0.13%
temu.com -0.29%
johnlewis.com -0.44%
amazon.co.uk -0.76%
ao.com -0.82%

Copyright © Adthena. All rights reserved.

Argos.co.uk and Myshopify.com surged in click share, while ao.com and amazon.co.uk experienced significant declines.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk amazon.co.uk backmarket.co.uk ebay.co.uk currys.co.uk temu.com ao.com very.co.uk johnlewis.com apple.com
2026/07/01 12.64% 11.61% 5.08% 4.24% 6.02% 3.3% 4.72% 1.36% 3.77% 1.91%
2026/07/02 12.96% 9.57% 5.97% 4.27% 7.25% 3.55% 4.76% 1.67% 3.72% 1.98%
2026/07/03 13.23% 10% 5.76% 4.92% 6.71% 4.7% 4.97% 2.05% 3.66% 1.43%
2026/07/04 13.33% 10.31% 6.01% 6.5% 6.81% 3.15% 5.96% 2.06% 3.86% 1.12%
2026/07/05 12.42% 11.28% 6.11% 5.81% 6.76% 3.76% 5.62% 2.05% 3.84% 1.31%
2026/07/06 12.52% 9.47% 5.85% 6.35% 6.99% 3.8% 5.82% 1.89% 3.74% 1.31%
2026/07/07 12.5% 9.8% 5.88% 6.58% 7.33% 3.93% 5.6% 1.66% 3.41% 1.44%
2026/07/08 12.07% 11.11% 5.65% 6.35% 6.22% 4.91% 5.67% 1.68% 2.88% 1.19%
2026/07/09 11.48% 13.13% 6.05% 6.7% 3.03% 4.36% 5.58% 1.88% 2.73% 1.18%
2026/07/10 10.7% 13.07% 6.7% 6.2% 4.24% 4.81% 5.58% 2.45% 2.43% 1.5%
2026/07/11 10.28% 13.41% 6.83% 6.06% 5.29% 5.26% 6.26% 2.52% 2.69% 1.49%
2026/07/12 9.56% 14.21% 6.59% 6.14% 4.94% 3.45% 6.48% 2.53% 2.83% 1.76%
2026/07/13 9.97% 13.46% 6.23% 5.61% 7.72% 1.9% 5.39% 2.62% 2.99% 1.6%
2026/07/14 8.61% 12.49% 5.92% 6.3% 12.28% 1.87% 4.72% 2.58% 2.38% 1.46%
2026/07/15 9.72% 13.44% 6.16% 5.62% 10.17% 2.9% 4.43% 2.5% 2.04% 1.74%
2026/07/16 10.72% 11.14% 5.26% 4.53% 9.01% 5.42% 3.88% 1.8% 2.35% 3.26%
2026/07/17 11.08% 9.74% 7.75% 4.49% 6.25% 3.26% 3.51% 1.8% 2.59% 2.9%
2026/07/18 10.58% 9.97% 8.98% 4.86% 5.77% 4.24% 3.64% 1.9% 2.88% 2.42%
2026/07/19 9.73% 8.41% 8.54% 3.63% 7.38% 2.2% 4.45% 1.73% 2.96% 3.6%
2026/07/20 11.37% 7% 7.68% 3.5% 7.09% 2.05% 4.77% 1.61% 2.91% 3.19%
2026/07/21 8.61% 12.49% 5.92% 6.3% 12.28% 1.87% 4.72% 2.58% 2.38% 1.46%
2026/07/22 10.12% 11.52% 5.8% 6.52% 6.51% 4.04% 5.25% 2.47% 2.86% 1.43%
2026/07/23 10.17% 11.98% 5.68% 6.46% 5.65% 6.04% 4.82% 2.52% 2.48% 1.26%
2026/07/24 10.5% 12.45% 6.2% 6.14% 6.8% 3.59% 4.91% 2.17% 2.37% 1.48%
2026/07/25 10.51% 12.7% 6.23% 6.09% 6.98% 3.6% 5.09% 2.31% 2.54% 1.71%
2026/07/26 11.13% 12.76% 5.95% 6% 7.61% 3.32% 4.76% 2.46% 2.58% 1.5%
2026/07/27 10.98% 9.37% 6.12% 4.76% 7.03% 5.46% 4.06% 2% 2.56% 1.95%
2026/07/28 11.95% 9.63% 7.39% 5.47% 7.12% 2.81% 4.48% 2.59% 2.3% 2.07%
2026/07/29 12.02% 9.39% 7.65% 5.93% 6.41% 3.8% 3.99% 2.47% 1.69% 1.87%
2026/07/30 12.63% 10.65% 6.98% 6.29% 6.7% 3.78% 3.9% 2.26% 1.61% 1.68%
2026/07/31 12.02% 11.7% 6.97% 6% 5.72% 5.02% 3.93% 2.32% 1.56% 1.47%
  • argos.co.uk
  • amazon.co.uk
  • backmarket.co.uk
  • ebay.co.uk
  • currys.co.uk
  • temu.com
  • ao.com
  • very.co.uk
  • johnlewis.com
  • apple.com

Copyright © Adthena. All rights reserved.

In July 2026, Argos and Amazon vied for dominance, with Amazon peaking mid-month. Backmarket surged mid-month, while eBay and Currys fluctuated. Temu and AO showed varied trends. Very, John Lewis, and Apple maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    Amazon Deals - Amazon.co.uk® Official Site https://www.amazon.co.uk/deals

    Offers on a Huge Selection of Products. Free UK Delivery on Eligible Orders! Browse & Discover...

  2. 2
    iPad | Apple Official Site https://www.apple.com › uk

    Introducing the new iPad Air. Now supercharged by M4. Engrave your iPad with your name or a personal note for free. Only at Apple. Services: Specialist help, Apple Store Pickup, Free engraving.

  3. 3
    Argos https://www.argos.co.uk

    Official Site — Shop Our Range Across Tech, Home, Garden, Appliances, Toys & More at Argos. Shop All You Need At Argos. Get Free Standard Delivery on...

  4. 4
    Up To 50% off Home Now On | Shop The John Lewis Sale https://www.johnlewis.com › shop-home › summer-sale

    Further Reductions On Home. Save up to 50% On The John Lewis Sale Right Now. Shop Further...

  5. 5
    Temu.com Official Site | Free Shipping Today https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, Amazon.co.uk entices with vast product deals and free UK delivery. Apple captivates with the new iPad Air, offering personalization. Argos showcases a diverse range, while John Lewis tempts with a 50% home sale. Temu.com highlights global quality with free shipping.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports