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AUS Retail Electronics & Appliances - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
temu.com 21.79
thegoodguys.com.au 8.05
amazon.com.au 7.19
kogan.com 5.76
officeworks.com.au 5.74
appliancesonline.com.au 4.95
harveynorman.com.au 3.57
samsung.com 3.53
jbhifi.com.au 3.52
bigw.com.au 3.28
others 32.62

Copyright © Adthena. All rights reserved.

Temu leads with 21.79% click share, followed by The Good Guys at 8.05%. Amazon holds 7.19%, while ‘others’ dominate with 32.62%.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date kogan.com officeworks.com.au thegoodguys.com.au temu.com amazon.com.au harveynorman.com.au appliancesonline.com.au bigw.com.au jbhifi.com.au samsung.com
2025/06/01 6.66% 4.56% 5.04% 8.66% 10.53% 6.15% 4.2% 3.3% 1.64% 3.71%
2025/06/02 6.63% 4.89% 5.75% 7.56% 13.38% 4.83% 4.4% 2.94% 2.02% 4.28%
2025/06/03 6.53% 4.73% 5.27% 7.46% 13.77% 4.71% 3.81% 2.62% 2.17% 5.45%
2025/06/04 7.58% 3.85% 5.95% 6.61% 11.68% 4.58% 4.49% 2.34% 1.86% 7.13%
2025/06/05 7.66% 4.06% 6.65% 7.26% 11.1% 2.94% 4.7% 2.8% 2.02% 5.84%
2025/06/06 7.54% 4.89% 7.57% 6.16% 10.95% 2.56% 4.89% 2.49% 2.2% 5.43%
2025/06/07 7.01% 4.28% 8.77% 7.22% 10.72% 2.52% 3.9% 2.97% 2.24% 5.85%
2025/06/08 6.82% 4.23% 7.89% 7.92% 10.16% 2.61% 3.5% 3.55% 2.03% 6.18%
2025/06/09 7.99% 4.76% 5.96% 6.94% 9.63% 2.55% 4.44% 3.72% 1.99% 6.97%
2025/06/10 9.5% 4.69% 5.83% 6.16% 11.2% 2.44% 4.15% 6.18% 2.01% 5.87%
2025/06/11 7.96% 5.14% 5.45% 7.88% 9.3% 2.39% 4.1% 8.55% 2.17% 5.45%
2025/06/12 8.3% 6.53% 5.55% 8.69% 7.87% 2.63% 3.5% 5.97% 2.56% 6.02%
2025/06/13 6.67% 6.75% 6.48% 7.4% 7.77% 2.73% 4.26% 5.49% 3.25% 5.71%
2025/06/14 7.04% 4.82% 7.52% 6.92% 7.6% 2.31% 3.6% 4.6% 3.42% 5.35%
2025/06/15 8.26% 5.19% 7.56% 7.02% 8.04% 2.39% 3.3% 5.52% 3.48% 5.95%
2025/06/16 7.94% 5.64% 5.91% 6.03% 9.54% 2.47% 3.56% 4.23% 3.39% 6.11%
2025/06/17 8.16% 5.43% 6.47% 6.64% 9.67% 4.5% 3.57% 4.59% 3.67% 4.85%
2025/06/18 8.49% 5.14% 5.64% 6.85% 7.49% 5.12% 3.77% 4.93% 4.14% 5.04%
2025/06/19 8.02% 3.79% 6.13% 7.4% 6.76% 5.01% 3.94% 4.68% 4.41% 5.04%
2025/06/20 8.02% 4.85% 6.42% 5.81% 6.58% 5.26% 3.85% 4.66% 4.94% 5.02%
2025/06/21 8.13% 4.54% 7.28% 6.32% 6.15% 4.72% 3.45% 4.63% 4.63% 4.79%
2025/06/22 7.89% 5.68% 7.19% 6.68% 6.18% 4.79% 3.17% 4.71% 4.27% 4.21%
2025/06/23 7.68% 6.48% 6.19% 6.22% 7.27% 4.86% 4.01% 4.24% 4.38% 4.84%
2025/06/24 7.87% 5.36% 5.96% 6.27% 7.04% 4.74% 3.89% 3.38% 4.35% 5%
2025/06/25 8.2% 4.93% 6.42% 6.13% 6.47% 5.88% 3.85% 3.83% 4.51% 4.75%
2025/06/26 8.24% 5.89% 7.36% 6.29% 5.77% 6.03% 3.6% 3.74% 3.88% 4.1%
2025/06/27 7.6% 6.47% 8.42% 5.82% 5.78% 5.87% 3.44% 3.49% 4.1% 4.3%
2025/06/28 7.19% 6.45% 9.7% 6.28% 5.25% 5.61% 3.11% 2.88% 4.18% 4.09%
2025/06/29 8.52% 6.35% 9.53% 5.99% 6.37% 4.38% 3.34% 3.24% 3.92% 2.76%
2025/06/30 9.29% 8.88% 8.03% 6.94% 6.93% 4.22% 3.92% 3.22% 3.15% 2.28%

Copyright © Adthena. All rights reserved.

In June 2025, Amazon.com.au led PPC spend, peaking early at 13.77%. Kogan.com surged mid-month, reaching 9.5%. TheGoodGuys.com.au saw a late spike, hitting 9.7%. By month’s end, Amazon.com.au maintained dominance, closing at 6.93%.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 1996
2025/06/02 2015
2025/06/03 1995
2025/06/04 1970
2025/06/05 2016
2025/06/06 2005
2025/06/07 2005
2025/06/08 2013
2025/06/09 2018
2025/06/10 2056
2025/06/11 2041
2025/06/12 2033
2025/06/13 1966
2025/06/14 2011
2025/06/15 2010
2025/06/16 1983
2025/06/17 1990
2025/06/18 1997
2025/06/19 2003
2025/06/20 2001
2025/06/21 2007
2025/06/22 1988
2025/06/23 1987
2025/06/24 2014
2025/06/25 2014
2025/06/26 2048
2025/06/27 2037
2025/06/28 2024
2025/06/29 2026
2025/06/30 2029

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 1,996 and peaking at 2,056 on the 10th. The month concluded with a steady 2,029 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
temu.com 5.43%
jbhifi.com.au 1.76%
harveynorman.com.au 1.67%
binglee.com.au 0.47%
officeworks.com.au 0.44%
reebelo.com.au -0.41%
bigw.com.au -0.51%
lenovo.com -0.72%
samsung.com -1.62%
amazon.com.au -3.37%

Copyright © Adthena. All rights reserved.

Temu.com surged with a 5.43 increase, while amazon.com.au dropped by 3.37. Jbhifi.com.au and harveynorman.com.au also saw positive gains.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date temu.com kogan.com officeworks.com.au amazon.com.au thegoodguys.com.au bigw.com.au appliancesonline.com.au harveynorman.com.au jbhifi.com.au samsung.com
2025/06/01 11.79% 7.01% 4.46% 14.02% 5.79% 3.97% 4.31% 5.64% 1.48% 1.54%
2025/06/02 11.32% 7.24% 4.74% 17.83% 6.19% 3.58% 4.73% 4.53% 1.69% 2.06%
2025/06/03 11.19% 7.57% 4.69% 18.33% 5.83% 3.44% 4.25% 4.56% 1.77% 2.67%
2025/06/04 9.71% 8.44% 3.85% 16.14% 6.5% 3.1% 4.86% 4.76% 1.72% 3.65%
2025/06/05 10.27% 8.67% 3.92% 14.95% 7.49% 3.66% 5.17% 2.96% 1.74% 2.88%
2025/06/06 9.47% 8.51% 4.98% 14.84% 8.59% 3.31% 5.36% 2.62% 1.89% 2.62%
2025/06/07 12.07% 7.83% 4.19% 13.89% 10.26% 3.5% 4.29% 2.46% 1.98% 2.72%
2025/06/08 11.98% 7.65% 4.23% 13.49% 9.17% 3.99% 3.88% 2.46% 1.78% 2.89%
2025/06/09 12.64% 9.15% 4.69% 12.58% 6.99% 3.9% 4.84% 2.44% 1.71% 3.33%
2025/06/10 9.38% 10.43% 4.49% 14.26% 6.72% 7.11% 4.69% 2.37% 1.76% 2.64%
2025/06/11 15.19% 8.31% 4.85% 11.41% 5.96% 9.38% 4.43% 2.25% 1.88% 2.47%
2025/06/12 15.44% 8.95% 6.27% 9.49% 6.15% 7.28% 3.8% 2.65% 2.19% 2.64%
2025/06/13 14.25% 7.29% 6.56% 9.51% 7.26% 6.87% 4.61% 2.73% 3.01% 2.69%
2025/06/14 12.58% 8.03% 4.87% 9.38% 8.63% 5.94% 4.03% 2.32% 3.3% 2.55%
2025/06/15 12.12% 9.06% 5.05% 9.71% 8.56% 5.91% 3.73% 2.41% 3.22% 2.99%
2025/06/16 11.5% 8.8% 5.52% 12.11% 6.81% 4.91% 3.99% 2.49% 3.18% 3.01%
2025/06/17 12.97% 8.82% 5.19% 11.89% 6.92% 5.01% 3.76% 4.35% 3.35% 2.13%
2025/06/18 14.46% 9.01% 4.83% 9.54% 6.11% 5.47% 3.97% 5.2% 3.71% 2.16%
2025/06/19 14.96% 8.73% 3.51% 8.43% 6.8% 4.95% 4.29% 4.96% 3.85% 2.27%
2025/06/20 13.22% 8.54% 4.86% 8.33% 7.03% 5.49% 4.17% 5.21% 4.31% 2.3%
2025/06/21 12.49% 8.88% 4.58% 7.94% 8.24% 5.4% 3.72% 4.72% 4.19% 2.1%
2025/06/22 13.37% 8.14% 5.63% 7.86% 7.98% 5.3% 3.33% 4.44% 3.82% 1.88%
2025/06/23 12.74% 8.32% 6.42% 9.18% 6.85% 5.09% 4.15% 4.65% 3.88% 2.17%
2025/06/24 13.06% 8.6% 5.3% 8.93% 6.61% 4.46% 4.09% 4.76% 4.06% 2.33%
2025/06/25 12.34% 8.91% 4.85% 7.95% 6.81% 4.94% 4.14% 5.87% 4.17% 2.01%
2025/06/26 11.91% 8.67% 6.21% 6.92% 7.94% 5.11% 3.96% 6.22% 3.76% 1.8%
2025/06/27 11.15% 8.01% 6.8% 7.14% 9.04% 4.7% 3.77% 6.04% 3.64% 1.86%
2025/06/28 12.08% 7.75% 6.72% 6.48% 10.61% 3.82% 3.3% 5.71% 3.72% 1.66%
2025/06/29 10.95% 9.14% 6.78% 7.88% 10.38% 4.05% 3.62% 4.47% 3.38% 1.15%
2025/06/30 12.87% 9.31% 8.94% 8.43% 8.26% 4.07% 4% 4% 2.82% 0.93%

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In June 2025, Temu.com saw fluctuating impressions, peaking mid-month. Kogan.com maintained steady growth, while Officeworks.com.au surged at month’s end. Amazon.com.au’s share declined, and TheGoodGuys.com.au experienced a mid-month peak.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bing Lee EOFY Sale Now On https://www.binglee.com.au

    End Of Financial Year Sale — Big Savings On Big Brands This EOFY. Next Day Delivery, 1 Hour Click & Collect & AfterPay

  2. 2
    Half Yearly Clearance on Now | Shop Home Appliance Deals https://www.harveynorman.com.au › clearance › sale

    Great offers on a wide range of Cooking Appliances, Ovens, Frdiges, Dishwashers & more.

  3. 3
    Smashing Prices At JB Hi-Fi - Get A Crackin' Deal Today https://www.jbhifi.com.au

    You Won't Want To Miss These Incredible Deals! Biggest Brands At The Best Prices At JB. Check...

  4. 4
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    These TV Deals Won't Last Long https://www.thegoodguys.com.au

    Shop OLED, QLED, 4K & 8K! Shop the Latest BIG SCREEN 2025 TVs from the Best Brands Like Samsung, LG, Hisense & More!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Bing Lee’s EOFY sale promises big savings and convenience with next-day delivery. Harvey Norman entices with a half-yearly clearance on essential home appliances. JB Hi-Fi’s smashing prices highlight unbeatable deals on top brands. Temu.com offers global quality products with free shipping, while The Good Guys focus on exclusive TV deals from leading brands.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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