Share of Clicks for top 10 AUS Retail Electronics & Appliances brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| temu.com | 24.83 |
| amazon.com.au | 8.34 |
| thegoodguys.com.au | 6.72 |
| kogan.com | 5.21 |
| appliancesonline.com.au | 4.99 |
| officeworks.com.au | 3.94 |
| harveynorman.com.au | 3.43 |
| samsung.com | 3.14 |
| jbhifi.com.au | 3.02 |
| bigw.com.au | 2.63 |
| others | 33.75 |
- temu.com - 24.83%
- amazon.com.au - 8.34%
- thegoodguys.com.au - 6.72%
- kogan.com - 5.21%
- appliancesonline.com.au - 4.99%
- officeworks.com.au - 3.94%
- harveynorman.com.au - 3.43%
- samsung.com - 3.14%
- jbhifi.com.au - 3.02%
- bigw.com.au - 2.63%
- others - 33.75%
Copyright © Adthena. All rights reserved.
Temu leads with 24.83% click share, followed by Amazon at 8.34%. Others collectively hold 33.75%, showcasing diverse competition.
Share of Spend for the top 10 AUS Retail Electronics & Appliances brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | thegoodguys.com.au | kogan.com | samsung.com | bigw.com.au | harveynorman.com.au | temu.com | appliancesonline.com.au | dyson.com.au | officeworks.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 7.85% | 6.77% | 8.29% | 3.21% | 2.98% | 3.58% | 5.07% | 6.03% | 3.67% | 5.06% |
| 2026/04/02 | 7.05% | 7.2% | 7.44% | 5.71% | 3.24% | 4.21% | 4.22% | 5.28% | 2.88% | 4.55% |
| 2026/04/03 | 7.61% | 6.52% | 7.16% | 7.05% | 3.05% | 4.41% | 4.75% | 4.76% | 2.98% | 3.97% |
| 2026/04/04 | 7.93% | 6.8% | 6.79% | 5.42% | 2.5% | 4.32% | 6.37% | 4.68% | 2.85% | 3.49% |
| 2026/04/05 | 7.58% | 6.36% | 7.51% | 5.79% | 2.22% | 4.84% | 6.2% | 4.49% | 2.79% | 3.1% |
| 2026/04/06 | 7.83% | 6.08% | 7.78% | 4.87% | 2.14% | 4.93% | 6.17% | 4.04% | 3.01% | 4.24% |
| 2026/04/07 | 8.08% | 5.82% | 7.16% | 5.54% | 1.89% | 5.91% | 6.19% | 4.37% | 2.98% | 3.98% |
| 2026/04/08 | 7.43% | 6.12% | 7.92% | 7.4% | 2.02% | 5.63% | 5.06% | 5.07% | 2.99% | 3.4% |
| 2026/04/09 | 6.8% | 5.2% | 8.17% | 7.15% | 2.92% | 5.24% | 3.85% | 5.5% | 2.61% | 4.77% |
| 2026/04/10 | 6.3% | 4.72% | 8.09% | 5.4% | 3.27% | 4.62% | 6.39% | 5.58% | 2.65% | 4.65% |
| 2026/04/11 | 6.44% | 4.96% | 8.87% | 6.57% | 2.76% | 3.94% | 6.66% | 4.92% | 2.73% | 4.16% |
| 2026/04/12 | 6.65% | 4.14% | 8.1% | 8.64% | 2.3% | 4.03% | 6.6% | 5.39% | 2.83% | 3.75% |
| 2026/04/13 | 6.76% | 4.71% | 7.74% | 6.78% | 2.31% | 4.15% | 6.25% | 5.79% | 3.14% | 5.63% |
| 2026/04/14 | 6.66% | 5.26% | 8.42% | 6.37% | 2.48% | 3.65% | 5.25% | 5.92% | 2.83% | 5.09% |
| 2026/04/15 | 6.9% | 4.06% | 9.44% | 6.07% | 2.97% | 3.69% | 5.82% | 5.66% | 2.92% | 3.82% |
| 2026/04/16 | 7.49% | 4.54% | 8.51% | 6.48% | 2.94% | 3.44% | 6.54% | 5.11% | 2.93% | 3.77% |
| 2026/04/17 | 6.9% | 4.17% | 8.66% | 7.28% | 3.22% | 3.59% | 6.83% | 5.83% | 3.6% | 3.38% |
| 2026/04/18 | 6.85% | 5.05% | 9.23% | 5.83% | 3.26% | 3.49% | 5.62% | 4.77% | 2.6% | 2.55% |
| 2026/04/19 | 7.08% | 5.31% | 8.62% | 7.56% | 2.89% | 3.25% | 5.6% | 4.94% | 2.57% | 2.45% |
| 2026/04/20 | 8.75% | 5% | 8.04% | 5.13% | 2.64% | 3.49% | 5.14% | 5.35% | 2.94% | 3.97% |
| 2026/04/21 | 10.98% | 5.9% | 8.14% | 5.18% | 2.21% | 3.01% | 5.27% | 5.16% | 3.17% | 3.19% |
| 2026/04/22 | 11.07% | 4.97% | 9.95% | 6.28% | 2.47% | 3.01% | 5.08% | 5.05% | 3.25% | 2.79% |
| 2026/04/23 | 11.85% | 5.41% | 9.04% | 5.92% | 2.4% | 3.3% | 4.83% | 4.34% | 3.6% | 2.76% |
| 2026/04/24 | 11.49% | 6.22% | 7.55% | 8% | 2.95% | 4.04% | 3.74% | 4.58% | 3.86% | 2.2% |
| 2026/04/25 | 10.4% | 5.6% | 6.34% | 8.13% | 2.88% | 3.74% | 4.95% | 4.49% | 3.42% | 2.3% |
| 2026/04/26 | 12.36% | 5.95% | 6.33% | 7.32% | 2.76% | 3.23% | 4.56% | 4.69% | 3.57% | 2.24% |
| 2026/04/27 | 14.53% | 5.82% | 6.98% | 4.77% | 2.77% | 3.51% | 3.59% | 4.52% | 3.48% | 3.18% |
| 2026/04/28 | 14.13% | 7.62% | 6.27% | 2.47% | 3.58% | 4.91% | 4.17% | 4.48% | 3.67% | 3.36% |
| 2026/04/29 | 11.73% | 8.49% | 6.6% | 5.71% | 4.73% | 5.07% | 5.33% | 3.99% | 3.4% | 3.06% |
| 2026/04/30 | 12.07% | 5.93% | 5.66% | 5.54% | 5.02% | 4.85% | 4.35% | 4.3% | 3.75% | 2.88% |
- amazon.com.au
- thegoodguys.com.au
- kogan.com
- samsung.com
- bigw.com.au
- harveynorman.com.au
- temu.com
- appliancesonline.com.au
- dyson.com.au
- officeworks.com.au
Copyright © Adthena. All rights reserved.
April saw Amazon.com.au’s PPC spend share rise from 7.85% to 12.07%, peaking at 14.53%. TheGoodGuys.com.au fluctuated, ending at 5.93%. Kogan.com started strong but declined to 5.66%. Samsung.com had a mid-month peak, closing at 5.54%. BigW.com.au’s share increased to 5.02%. HarveyNorman.com.au remained steady, finishing at 4.85%. Temu.com experienced ups and downs, ending at 4.35%. AppliancesOnline.com.au’s share decreased to 4.3%. Dyson.com.au showed slight growth, closing at 3.75%. Officeworks.com.au’s share decreased, ending at 2.88%.
Competitor Count for AUS Retail Electronics & Appliances
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 1668 |
| 2026/04/02 | 1720 |
| 2026/04/03 | 1730 |
| 2026/04/04 | 1721 |
| 2026/04/05 | 1745 |
| 2026/04/06 | 1758 |
| 2026/04/07 | 1755 |
| 2026/04/08 | 1736 |
| 2026/04/09 | 1708 |
| 2026/04/10 | 1703 |
| 2026/04/11 | 1688 |
| 2026/04/12 | 1658 |
| 2026/04/13 | 1650 |
| 2026/04/14 | 1666 |
| 2026/04/15 | 1699 |
| 2026/04/16 | 1688 |
| 2026/04/17 | 1673 |
| 2026/04/18 | 1690 |
| 2026/04/19 | 1696 |
| 2026/04/20 | 1698 |
| 2026/04/21 | 1657 |
| 2026/04/22 | 1665 |
| 2026/04/23 | 1672 |
| 2026/04/24 | 1657 |
| 2026/04/25 | 1622 |
| 2026/04/26 | 1629 |
| 2026/04/27 | 1621 |
| 2026/04/28 | 1595 |
| 2026/04/29 | 1595 |
| 2026/04/30 | 1593 |
Copyright © Adthena. All rights reserved.
April began with 1,668 advertisers, peaking at 1,758 mid-month. A decline followed, ending at 1,593.
