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AUS Retail Electronics & Appliances - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
temu.com 13.34
thegoodguys.com.au 9.97
kogan.com 9.66
amazon.com.au 8.27
appliancesonline.com.au 4.16
jbhifi.com.au 2.83
bigw.com.au 2.33
dicksmith.com.au 2.29
dyson.com.au 2.1
samsung.com 2.06
others 42.99

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In the PPC landscape, ‘others’ dominate with 43% click share, while Temu leads individual advertisers at 13.3%. The Good Guys and Kogan follow closely, highlighting a competitive market.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date thegoodguys.com.au kogan.com temu.com amazon.com.au samsung.com appliancesonline.com.au dyson.com.au jbhifi.com.au reebelo.com.au dicksmith.com.au
2025/02/01 7.61% 10.67% 4.06% 9.35% 3.33% 2.63% 2.7% 1.21% 2.18% 2.97%
2025/02/02 6.14% 11.72% 5.33% 8.86% 3.12% 2.88% 2.61% 1.18% 2.55% 3.58%
2025/02/03 4.88% 13.01% 4.68% 11.21% 2.97% 3.51% 2.68% 1.57% 2.28% 3.53%
2025/02/04 4.93% 12.83% 4.32% 10.75% 2.79% 3.71% 2.65% 2.21% 2.53% 4.18%
2025/02/05 5.36% 12.73% 5.01% 10.17% 3.64% 3.87% 2.65% 2.16% 2.64% 4.17%
2025/02/06 5.63% 13.8% 5.06% 10.16% 2.88% 3.68% 2.84% 2.07% 2.85% 3.55%
2025/02/07 6.95% 13.73% 4.77% 10.63% 1.85% 3.77% 2.99% 2.11% 2.63% 3.61%
2025/02/08 7.75% 11.75% 5.57% 10.9% 1.8% 3.32% 2.99% 1.89% 2.9% 2.64%
2025/02/09 7.32% 11.2% 8.38% 11.13% 1.61% 3.38% 3.03% 1.84% 2.27% 3.12%
2025/02/10 6.04% 11.23% 6.1% 8.49% 1.99% 3.78% 3.62% 2.31% 2.37% 3.18%
2025/02/11 6.38% 12.77% 6.03% 6.71% 2.1% 3.8% 3.26% 2.15% 2.33% 3.78%
2025/02/12 5.58% 12.55% 5.08% 6.15% 2.28% 3.64% 3.13% 2.03% 2.64% 3.35%
2025/02/13 5.55% 11.86% 5.54% 6.92% 2% 3.62% 3.5% 2.17% 2.67% 3.81%
2025/02/14 6.95% 11.12% 5.55% 6.42% 1.9% 3.74% 4.44% 2.42% 2.22% 3.54%
2025/02/15 8.07% 9.6% 6.98% 6.38% 2.33% 3.31% 2.93% 2.22% 2.17% 2.86%
2025/02/16 6.78% 10.51% 7.23% 6.87% 2.14% 3.47% 3.1% 1.93% 2.13% 2.85%
2025/02/17 9.91% 10.58% 6.05% 6.17% 1.92% 3.59% 3.12% 2.08% 2.02% 2.74%
2025/02/18 11.57% 10.73% 5.23% 5.57% 1.97% 3.06% 3% 2.38% 1.92% 2.54%
2025/02/19 6.46% 11.23% 4.99% 5.39% 2.31% 3.14% 2.72% 2.19% 2.69% 2.44%
2025/02/20 7.28% 10.22% 5.42% 5.57% 2.63% 3.69% 2.9% 2.13% 2.18% 2.03%
2025/02/21 8.21% 9.2% 5.99% 5.62% 2.57% 4% 3.36% 2.16% 1.67% 1.37%
2025/02/22 8.8% 9.1% 6.29% 5.94% 2.69% 3.43% 3.08% 1.94% 1.99% 1.65%
2025/02/23 8.38% 10.13% 6.94% 6.7% 2.48% 3.42% 3.48% 1.82% 1.65% 1.65%
2025/02/24 5.76% 10.68% 5.92% 8.19% 2.59% 4.08% 3.74% 2.08% 1.78% 2.01%
2025/02/25 7.73% 10.33% 5.63% 5.73% 3.12% 3.43% 3.98% 2.33% 1.83% 1.91%
2025/02/26 7.81% 10.66% 6.14% 4.48% 3.76% 3.25% 3.17% 2.36% 2.24% 2.12%
2025/02/27 11.83% 9.29% 5.29% 5.16% 3.05% 2.86% 3.03% 1.57% 1.95% 1.87%
2025/02/28 16.92% 7.64% 5.29% 4.8% 3.38% 2.73% 2.11% 2.09% 1.87% 1.54%

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In February 2025, “thegoodguys.com.au” saw a dramatic rise, peaking at 16.92% on the 28th. Meanwhile, “kogan.com” started strong but declined to 7.64%. “temu.com” and “amazon.com.au” experienced fluctuations, ending at 5.29% and 4.8%, respectively. “samsung.com” and “appliancesonline.com.au” showed minor variations, closing at 3.38% and 2.73%. “dyson.com.au” and “jbhifi.com.au” had modest changes, finishing at 2.11% and 2.09%. “reebelo.com.au” and “dicksmith.com.au” ended the month at 1.87% and 1.54%.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 4537
2025/02/02 4611
2025/02/03 4625
2025/02/04 4685
2025/02/05 4678
2025/02/06 4686
2025/02/07 4786
2025/02/08 4642
2025/02/09 4602
2025/02/10 4606
2025/02/11 4736
2025/02/12 4704
2025/02/13 4657
2025/02/14 4675
2025/02/15 4485
2025/02/16 4397
2025/02/17 4446
2025/02/18 4641
2025/02/19 4387
2025/02/20 4571
2025/02/21 4614
2025/02/22 4585
2025/02/23 4567
2025/02/24 4566
2025/02/25 4678
2025/02/26 4601
2025/02/27 4769
2025/02/28 4623

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 4,537 and peaking at 4,786 on the 7th. The month concluded with 4,623 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
thegoodguys.com.au 2.99%
temu.com 2.94%
myer.com.au 0.47%
digidirect.com.au 0.29%
officeworks.com.au 0.26%
polarbreezy.com.au -0.39%
harveynorman.com.au -0.91%
dicksmith.com.au -1.14%
kogan.com -2.4%
amazon.com.au -3.66%

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TheGoodGuys.com.au and Temu.com surged in click share, while Amazon.com.au and Kogan.com faced declines.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date thegoodguys.com.au temu.com kogan.com amazon.com.au bigw.com.au appliancesonline.com.au jbhifi.com.au dicksmith.com.au reebelo.com.au harveynorman.com.au
2025/02/01 7.55% 6.27% 12.52% 13.5% 2.52% 2.68% 1.15% 3.46% 1.72% 4.58%
2025/02/02 6.14% 8.2% 12.87% 12.01% 2.82% 2.99% 1.09% 4.12% 2.07% 2.63%
2025/02/03 4.78% 6.89% 13.97% 15.17% 2.94% 3.54% 1.45% 3.99% 1.82% 1.83%
2025/02/04 4.77% 6.52% 13.89% 14.55% 3.01% 3.78% 2% 4.5% 2.09% 1.8%
2025/02/05 5.15% 7.38% 13.74% 13.86% 3.36% 3.85% 2% 4.65% 2.03% 1.88%
2025/02/06 5.54% 7.42% 14.78% 13.55% 2.96% 3.69% 1.92% 3.88% 2.31% 2.07%
2025/02/07 6.69% 7.07% 14.69% 14.34% 2.22% 3.82% 1.99% 3.82% 2.06% 2.08%
2025/02/08 7.74% 7.87% 12.4% 15.12% 2.04% 3.31% 1.82% 2.83% 2.26% 1.74%
2025/02/09 7.39% 11.57% 11.92% 14.82% 2.01% 3.39% 1.69% 3.41% 1.64% 1.64%
2025/02/10 6.13% 8.81% 11.82% 11.15% 2.77% 3.95% 2.13% 3.43% 1.72% 1.94%
2025/02/11 6.28% 8.95% 13.86% 8.81% 3.25% 3.92% 2.01% 4.03% 1.71% 1.71%
2025/02/12 5.54% 7.67% 13.86% 7.89% 3.33% 3.75% 2.01% 3.53% 2.12% 1.86%
2025/02/13 5.43% 8.32% 12.88% 8.96% 3.83% 3.58% 2.02% 4.23% 2.02% 1.85%
2025/02/14 6.95% 8.05% 11.84% 8.28% 3.37% 3.81% 2.11% 3.76% 1.69% 1.69%
2025/02/15 8.25% 10.41% 10.53% 8.51% 2.81% 3.37% 1.97% 2.97% 1.72% 1.47%
2025/02/16 7.19% 10.34% 11.54% 9.27% 2.49% 3.52% 1.76% 3.21% 1.68% 1.55%
2025/02/17 10.54% 8.54% 11.69% 8.45% 3.06% 3.82% 1.89% 2.95% 1.61% 1.45%
2025/02/18 11.66% 7.68% 11.57% 7.82% 3.38% 3.2% 2.18% 2.86% 1.54% 1.41%
2025/02/19 6.44% 7.86% 12.48% 7.55% 3.43% 3.15% 1.99% 2.72% 2.25% 1.45%
2025/02/20 7.4% 8.05% 10.93% 7.83% 2.78% 3.68% 2.01% 2.19% 1.82% 1.43%
2025/02/21 8.2% 8.97% 9.91% 7.61% 2.42% 4.04% 2.13% 1.45% 1.46% 1.45%
2025/02/22 9.29% 9.46% 9.75% 8.11% 2.32% 3.49% 1.93% 1.78% 1.71% 1.21%
2025/02/23 8.65% 10.5% 10.87% 9.23% 2.33% 3.47% 1.79% 1.7% 1.37% 1.23%
2025/02/24 5.77% 8.62% 11.24% 11.48% 3.33% 4.13% 2.07% 1.99% 1.51% 1.3%
2025/02/25 7.68% 8.75% 11.08% 7.91% 2.76% 3.52% 2.44% 2.06% 1.57% 1.4%
2025/02/26 8.09% 9.12% 11.85% 6.16% 2.4% 3.33% 2.42% 2.38% 1.94% 1.38%
2025/02/27 12.44% 8.06% 10.14% 7.07% 2.64% 2.92% 1.53% 2.1% 1.58% 1.23%
2025/02/28 18.15% 8.28% 8.22% 6.22% 3.01% 2.83% 2.01% 1.66% 1.55% 1.22%

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In February 2025, “thegoodguys.com.au” saw a significant rise in impression share, peaking at 18.15% on the 28th. “temu.com” maintained a steady presence, while “kogan.com” and “amazon.com.au” experienced fluctuations. “bigw.com.au” and “appliancesonline.com.au” showed minor variations. “jbhifi.com.au” and “dicksmith.com.au” had modest shares, with “reebelo.com.au” and “harveynorman.com.au” trailing. The month concluded with “thegoodguys.com.au” leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Buy New Appliances Online http://www.appliancesonline.com.au

    Cheapest Price & Biggest Range — Free Delivery on Laundry & Kitchen Products. Compare 1000s of Customer Product Reviews. Order Before Midnight and Get Free Next Day Delivery. Available on Products In...

  2. 2
    Dick Smith https://www.dicksmith.com.au

    Latest Tech Deals — The Best in Tech at Amazing Prices. Buy Now & Save Big. Market Smashing Prices. Dedicated Sales & Support.

  3. 3
    No.1 Robot Vacuum in Australia - 2-in-1 vacuum & mop robot https://www.ecovacs.com

    2-in-1 Vacuuming and Mopping Robot with advanced technology. Save time for what you love.

  4. 4
    Top 5 Robot Vacuum Cleaners - Best Robot Vacuum in Australia https://www.pro-testing.org › robot › au

    The 5 best robot vacuum cleaners based on our expert opinions along with consumer reviews: Over the past 6 months, we've tested 38 different robot vacuum cleaners.

  5. 5
    Portable Air Conditioners | The Good Guys https://www.thegoodguys.com.au

    Buy Air Conditioners and Coolers Online At The Good Guys. Express Pick Up & Next Day...

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In the competitive landscape of Google PPC, top performers like Appliances Online and Dick Smith captivate with promises of unbeatable prices and extensive product ranges. Ecovacs and Pro-Testing highlight innovation in robot vacuums, while The Good Guys focus on convenience with express services.

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