Share of Clicks for top 10 US Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chase.com | 7.24 |
| lendingtree.com | 6.96 |
| veteransunited.com | 6.79 |
| rocketmortgage.com | 6.44 |
| upstart.com | 4.56 |
| bankrate.com | 3.4 |
| navyfederal.org | 3.37 |
| sofi.com | 3.16 |
| nerdwallet.com | 3.05 |
| netcredit.com | 2.4 |
| others | 52.63 |
- chase.com - 7.24%
- lendingtree.com - 6.96%
- veteransunited.com - 6.79%
- rocketmortgage.com - 6.44%
- upstart.com - 4.56%
- bankrate.com - 3.4%
- navyfederal.org - 3.37%
- sofi.com - 3.16%
- nerdwallet.com - 3.05%
- netcredit.com - 2.4%
- others - 52.63%
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In the competitive landscape of Google PPC, Chase.com leads with a 7.24% click share, closely followed by LendingTree.com at 6.96%. Meanwhile, ‘others’ dominate with a significant 52.63% share.
Share of Spend for the top 10 US Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lendingtree.com | chase.com | upstart.com | veteransunited.com | rocketmortgage.com | nerdwallet.com | forbes.com | 10bestmortgage.com | netcredit.com | sofi.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 8.27% | 2.14% | 5.21% | 6.56% | 3.11% | 2.46% | 3.04% | 3.47% | 1.95% | 7.64% |
| 2026/06/02 | 9.37% | 2.18% | 5.1% | 5.5% | 3.9% | 2.98% | 2.74% | 3.19% | 2.83% | 5.6% |
| 2026/06/03 | 8.67% | 2.5% | 4.57% | 5.49% | 6.54% | 2.12% | 2.34% | 3.25% | 2.41% | 4.53% |
| 2026/06/04 | 7.56% | 3.16% | 8% | 7% | 3.64% | 3.38% | 2.7% | 3.23% | 2.96% | 4.11% |
| 2026/06/05 | 7.35% | 1.17% | 5.48% | 7.33% | 3.66% | 4.08% | 2.57% | 3.92% | 2.62% | 4.23% |
| 2026/06/06 | 5.02% | 1.81% | 5.14% | 7.7% | 3.37% | 4.24% | 2.28% | 4.12% | 2.58% | 4.25% |
| 2026/06/07 | 6.24% | 1.57% | 4.15% | 5.76% | 3.67% | 2.86% | 2.36% | 4.79% | 3.06% | 5.02% |
| 2026/06/08 | 9.36% | 2.82% | 3.57% | 4.05% | 5.8% | 3.06% | 3.06% | 3.83% | 2.31% | 4.8% |
| 2026/06/09 | 8.65% | 2.3% | 4.4% | 4.04% | 4.21% | 2.25% | 3.22% | 3% | 2.68% | 4.98% |
| 2026/06/10 | 8.77% | 5.58% | 5.02% | 5.73% | 4.06% | 1.62% | 3.28% | 3.69% | 3.09% | 4.78% |
| 2026/06/11 | 8.32% | 6.14% | 2.7% | 4.94% | 4.39% | 2.29% | 3.35% | 3.38% | 3.11% | 4.4% |
| 2026/06/12 | 7.29% | 6.88% | 2.6% | 5.68% | 4.4% | 2.56% | 3.04% | 3.51% | 2.52% | 4.94% |
| 2026/06/13 | 6.37% | 7.06% | 3.44% | 5.42% | 5.97% | 3.55% | 3.16% | 3.77% | 3.04% | 5.12% |
| 2026/06/14 | 6.02% | 6.88% | 3.96% | 5.61% | 5.02% | 3.89% | 3.14% | 3.78% | 2.42% | 5.39% |
| 2026/06/15 | 6.01% | 6.59% | 4.96% | 6.01% | 4.42% | 2.29% | 2.95% | 3.83% | 2.46% | 5.07% |
| 2026/06/16 | 7.38% | 7.1% | 5.74% | 5.34% | 3.76% | 2.18% | 3.31% | 3.64% | 2.35% | 5.26% |
| 2026/06/17 | 7.51% | 7.88% | 5.13% | 5.36% | 5.7% | 1.89% | 2.95% | 3.24% | 2.59% | 5.77% |
| 2026/06/18 | 7.28% | 6.44% | 5.24% | 4.93% | 5.61% | 2% | 2.88% | 3.13% | 2.94% | 6.23% |
| 2026/06/19 | 8.96% | 6.43% | 4.71% | 5.99% | 4.55% | 2.36% | 2.61% | 2.77% | 2.78% | 4.7% |
| 2026/06/20 | 8.14% | 7.79% | 4.17% | 6.69% | 5.33% | 3.02% | 2.84% | 2.5% | 2.52% | 4.56% |
| 2026/06/21 | 7.84% | 7.6% | 3.42% | 7.52% | 5.28% | 2.34% | 3.07% | 2.45% | 2.01% | 5.51% |
| 2026/06/22 | 8.88% | 6.84% | 3.72% | 7.12% | 4.49% | 1.96% | 2.58% | 2.27% | 1.92% | 7.16% |
| 2026/06/23 | 8.16% | 9.23% | 3.26% | 8.68% | 5.97% | 2.05% | 2.69% | 2.1% | 2.01% | 5.56% |
| 2026/06/24 | 7.42% | 8.7% | 3.33% | 8.81% | 7.16% | 1.58% | 2.49% | 1.55% | 2.23% | 4.52% |
| 2026/06/25 | 8.49% | 7.88% | 3.42% | 6.66% | 7.47% | 2.13% | 2.48% | 1.73% | 2.4% | 3.78% |
| 2026/06/26 | 8.74% | 7.3% | 3.45% | 7.51% | 6.98% | 2.73% | 3.35% | 1.38% | 2.4% | 3.54% |
| 2026/06/27 | 5.8% | 10.25% | 2.76% | 7.96% | 7.67% | 2.76% | 4.19% | 2.36% | 1.85% | 4.6% |
| 2026/06/28 | 7.65% | 8.64% | 3.49% | 5.96% | 8.1% | 3.25% | 4.31% | 2.35% | 2.46% | 2.72% |
| 2026/06/29 | 8.83% | 8.12% | 3.91% | 6.36% | 6.72% | 3.81% | 3.8% | 1.85% | 2.25% | 2.15% |
| 2026/06/30 | 11.23% | 7.22% | 5.82% | 5.2% | 4.84% | 3.78% | 3.46% | 2.08% | 1.8% | 1.52% |
- lendingtree.com
- chase.com
- upstart.com
- veteransunited.com
- rocketmortgage.com
- nerdwallet.com
- forbes.com
- 10bestmortgage.com
- netcredit.com
- sofi.com
Copyright © Adthena. All rights reserved.
In June 2026, LendingTree’s spend share fluctuated, peaking at 11.23% on the 30th. Chase saw a steady rise, reaching 10.25% on the 27th. Upstart’s share dipped mid-month but ended at 5.82%. Veterans United experienced a late surge, peaking at 8.81% on the 24th. Rocket Mortgage’s share increased towards the end, hitting 8.10% on the 28th. NerdWallet and Forbes maintained moderate shares, while 10BestMortgage and NetCredit saw declines. SoFi’s share decreased significantly, ending at 1.52%.
Competitor Count for US Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1553 |
| 2026/06/02 | 1443 |
| 2026/06/03 | 1536 |
| 2026/06/04 | 1422 |
| 2026/06/05 | 1435 |
| 2026/06/06 | 1447 |
| 2026/06/07 | 1448 |
| 2026/06/08 | 1452 |
| 2026/06/09 | 1413 |
| 2026/06/10 | 1366 |
| 2026/06/11 | 1353 |
| 2026/06/12 | 1363 |
| 2026/06/13 | 1317 |
| 2026/06/14 | 1295 |
| 2026/06/15 | 1238 |
| 2026/06/16 | 1228 |
| 2026/06/17 | 1193 |
| 2026/06/18 | 1163 |
| 2026/06/19 | 1129 |
| 2026/06/20 | 1116 |
| 2026/06/21 | 1152 |
| 2026/06/22 | 1130 |
| 2026/06/23 | 1122 |
| 2026/06/24 | 1091 |
| 2026/06/25 | 1061 |
| 2026/06/26 | 1037 |
| 2026/06/27 | 1036 |
| 2026/06/28 | 1035 |
| 2026/06/29 | 1078 |
| 2026/06/30 | 1047 |
Copyright © Adthena. All rights reserved.
June began with 1,553 advertisers, peaking early. A steady decline followed, reaching 1,047 by month’s end.
