Share of Clicks for top 10 UK Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| halifax.co.uk | 12.99 |
| lloydsbank.com | 8.76 |
| barclays.co.uk | 5.96 |
| alldayloans.co.uk | 5.22 |
| lolly.co.uk | 4.78 |
| moneysupermarket.com | 4.24 |
| newhorizons.co.uk | 4 |
| little-loans.com | 3.92 |
| landc.co.uk | 3.75 |
| uswitch.com | 3.57 |
| others | 42.81 |
- halifax.co.uk - 12.99%
- lloydsbank.com - 8.76%
- barclays.co.uk - 5.96%
- alldayloans.co.uk - 5.22%
- lolly.co.uk - 4.78%
- moneysupermarket.com - 4.24%
- newhorizons.co.uk - 4%
- little-loans.com - 3.92%
- landc.co.uk - 3.75%
- uswitch.com - 3.57%
- others - 42.81%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘others’ dominate with 42.81% click share. Halifax leads individual advertisers at 12.99%, followed by Lloyds Bank at 8.76%.
Share of Spend for the top 10 UK Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | halifax.co.uk | moneysupermarket.com | alldayloans.co.uk | lloydsbank.com | newhorizons.co.uk | lolly.co.uk | paydayuk.co.uk | loan.co.uk | comparethemarket.com | little-loans.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 4.5% | 3.19% | 8.37% | 3.72% | 5.82% | 5.98% | 5.56% | 4.06% | 3.17% | 4.24% |
| 2026/07/02 | 3.33% | 3.17% | 7.93% | 2.8% | 6.02% | 5.5% | 4.38% | 4.84% | 3.44% | 4.9% |
| 2026/07/03 | 4.29% | 3.65% | 8.31% | 3.31% | 4.99% | 5.73% | 4.88% | 6.6% | 3.54% | 5.48% |
| 2026/07/04 | 5.12% | 4.01% | 6.41% | 3.34% | 6.31% | 4.34% | 5.03% | 6.44% | 3.38% | 5.67% |
| 2026/07/05 | 4.4% | 4.19% | 6.92% | 3.33% | 5.18% | 5.82% | 2.57% | 5.51% | 3.44% | 6.11% |
| 2026/07/06 | 4.4% | 3.84% | 7.02% | 3.3% | 5.14% | 4.49% | 3.57% | 3.29% | 3.72% | 5.15% |
| 2026/07/07 | 4.3% | 3.75% | 6.46% | 3.3% | 4.43% | 4.66% | 2.53% | 2.65% | 3.18% | 4.56% |
| 2026/07/08 | 4.34% | 3.67% | 5.76% | 3.12% | 4.53% | 4.78% | 3.3% | 2.14% | 3.26% | 4.66% |
| 2026/07/09 | 4.52% | 3.65% | 6.41% | 3.67% | 3.56% | 5.87% | 3.04% | 2.22% | 3.35% | 4.94% |
| 2026/07/10 | 7.94% | 3.71% | 6.96% | 5.15% | 4.2% | 4.89% | 3.8% | 3.19% | 3.1% | 4.05% |
| 2026/07/11 | 6.13% | 4.24% | 6.29% | 3.79% | 4.87% | 5.34% | 4.09% | 3.69% | 3.44% | 4.21% |
| 2026/07/12 | 6.97% | 4.2% | 5.59% | 4.06% | 4.76% | 5.23% | 4.21% | 3% | 2.86% | 4.37% |
| 2026/07/13 | 6.16% | 3.95% | 6.89% | 3.68% | 4.16% | 4.78% | 3.43% | 3.65% | 2.85% | 4.41% |
| 2026/07/14 | 7.18% | 4.41% | 7.08% | 4.4% | 4.47% | 5.53% | 4.41% | 3.53% | 2.75% | 4.32% |
| 2026/07/15 | 7.01% | 5.16% | 5.65% | 4.07% | 3.81% | 5.24% | 3.98% | 2.91% | 2.97% | 4.43% |
| 2026/07/16 | 7.92% | 5.97% | 4.69% | 5.19% | 2.37% | 4.83% | 2.03% | 2.27% | 3.3% | 5.42% |
| 2026/07/17 | 8.84% | 5.5% | 3.88% | 5.64% | 2.4% | 6.51% | 2.79% | 2.64% | 3.07% | 3.98% |
| 2026/07/18 | 8.83% | 5.47% | 4.48% | 5.2% | 3.59% | 8.72% | 2.66% | 3.14% | 2.83% | 3.24% |
| 2026/07/19 | 7.88% | 5.16% | 4.89% | 4.84% | 4.52% | 6.77% | 3.18% | 2.92% | 3.46% | 4.19% |
| 2026/07/20 | 9.08% | 5.14% | 5.78% | 5.33% | 3.58% | 6.46% | 1.57% | 2.44% | 2.75% | 3.55% |
| 2026/07/21 | 7.11% | 4.57% | 6.96% | 4.38% | 4.38% | 5.51% | 4.31% | 3.45% | 2.9% | 4.25% |
| 2026/07/22 | 7.14% | 4.7% | 5.91% | 4.66% | 3.29% | 5.4% | 3.43% | 2.87% | 3.03% | 4% |
| 2026/07/23 | 6.6% | 4.54% | 5.7% | 4.55% | 3.1% | 5.78% | 2.82% | 2.53% | 2.85% | 3.74% |
| 2026/07/24 | 6.78% | 4.81% | 5.54% | 4.84% | 3.78% | 5.16% | 3.31% | 3.5% | 2.92% | 4.15% |
| 2026/07/25 | 5.6% | 4.75% | 5.54% | 4.14% | 3.52% | 5.97% | 3.34% | 3.03% | 3.38% | 4.34% |
| 2026/07/26 | 6.02% | 4.32% | 6.02% | 3.53% | 3.35% | 5.61% | 3.26% | 3.11% | 2.97% | 4.31% |
| 2026/07/27 | 6.17% | 4.7% | 5.68% | 3.98% | 4.05% | 5.27% | 2.46% | 2.44% | 2.26% | 3.25% |
| 2026/07/28 | 6.31% | 5.18% | 5.3% | 4.22% | 4.26% | 4.05% | 2.63% | 2.57% | 2.57% | 3.43% |
| 2026/07/29 | 8.06% | 5.4% | 4.97% | 5.52% | 5.02% | 4.91% | 3.08% | 2.54% | 2.64% | 3.41% |
| 2026/07/30 | 9.95% | 6.06% | 4.76% | 5.83% | 4.52% | 4.56% | 2.04% | 2.3% | 2.25% | 2.83% |
| 2026/07/31 | 10.46% | 6.7% | 6.14% | 6.12% | 5.81% | 4.71% | 2.88% | 2.27% | 2.26% | 2.01% |
- halifax.co.uk
- moneysupermarket.com
- alldayloans.co.uk
- lloydsbank.com
- newhorizons.co.uk
- lolly.co.uk
- paydayuk.co.uk
- loan.co.uk
- comparethemarket.com
- little-loans.com
Copyright © Adthena. All rights reserved.
Halifax.co.uk’s spend share surged from 4.5% to 10.46% by July’s end. Moneysupermarket.com saw a steady rise, closing at 6.7%. Alldayloans.co.uk fluctuated, ending at 6.14%. Lloydsbank.com increased to 6.12%. Newhorizons.co.uk and Lolly.co.uk showed moderate growth. Paydayuk.co.uk and Loan.co.uk experienced declines. Comparethemarket.com and Little-loans.com ended lower.
Competitor Count for UK Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 475 |
| 2026/07/02 | 481 |
| 2026/07/03 | 486 |
| 2026/07/04 | 481 |
| 2026/07/05 | 478 |
| 2026/07/06 | 485 |
| 2026/07/07 | 497 |
| 2026/07/08 | 470 |
| 2026/07/09 | 468 |
| 2026/07/10 | 490 |
| 2026/07/11 | 483 |
| 2026/07/12 | 479 |
| 2026/07/13 | 483 |
| 2026/07/14 | 475 |
| 2026/07/15 | 490 |
| 2026/07/16 | 484 |
| 2026/07/17 | 483 |
| 2026/07/18 | 455 |
| 2026/07/19 | 456 |
| 2026/07/20 | 453 |
| 2026/07/21 | 475 |
| 2026/07/22 | 500 |
| 2026/07/23 | 498 |
| 2026/07/24 | 500 |
| 2026/07/25 | 510 |
| 2026/07/26 | 515 |
| 2026/07/27 | 507 |
| 2026/07/28 | 514 |
| 2026/07/29 | 462 |
| 2026/07/30 | 450 |
| 2026/07/31 | 448 |
Copyright © Adthena. All rights reserved.
July began with 475 advertisers, peaking at 515 on the 26th. A decline followed, ending the month at 448.
