Share of Clicks for top 10 UK Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| halifax.co.uk | 9.11 |
| lolly.co.uk | 7.59 |
| lloydsbank.com | 6.42 |
| alldayloans.co.uk | 5.55 |
| moneysupermarket.com | 4.77 |
| barclays.co.uk | 4.76 |
| little-loans.com | 4.43 |
| loan.co.uk | 3.44 |
| landc.co.uk | 3.35 |
| capitalone.co.uk | 3.09 |
| others | 47.49 |
- halifax.co.uk - 9.11%
- lolly.co.uk - 7.59%
- lloydsbank.com - 6.42%
- alldayloans.co.uk - 5.55%
- moneysupermarket.com - 4.77%
- barclays.co.uk - 4.76%
- little-loans.com - 4.43%
- loan.co.uk - 3.44%
- landc.co.uk - 3.35%
- capitalone.co.uk - 3.09%
- others - 47.49%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC for finance, ‘halifax.co.uk’ leads with a 9.11% click share. ‘lolly.co.uk’ follows at 7.59%, while ‘lloydsbank.com’ captures 6.42%. ‘Others’ collectively dominate with 47.49%.
Share of Spend for the top 10 UK Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loan.co.uk | lolly.co.uk | capitalone.co.uk | moneysupermarket.com | zuto.com | halifax.co.uk | little-loans.com | carfinance247.co.uk | alldayloans.co.uk | carloans365.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 3.45% | 8.45% | 4.04% | 4.56% | 2.62% | 2.53% | 4.42% | 2.86% | 8.8% | 2.7% |
| 2026/04/02 | 3.4% | 7.89% | 4.63% | 4.16% | 2.61% | 2.7% | 5.37% | 2.79% | 8.9% | 3.02% |
| 2026/04/03 | 4.1% | 9.34% | 4.47% | 4.77% | 2.14% | 3.42% | 5.99% | 2.89% | 8.82% | 2.95% |
| 2026/04/04 | 4.25% | 10.47% | 4.57% | 5.13% | 2.37% | 3.09% | 6.08% | 3.14% | 7.27% | 2.12% |
| 2026/04/05 | 4.33% | 10.09% | 2.61% | 4.57% | 2.46% | 3.17% | 6.76% | 2.69% | 7.64% | 2.68% |
| 2026/04/06 | 2.88% | 8.26% | 1.95% | 4.08% | 2.47% | 2.7% | 5.61% | 3.08% | 7.17% | 2.86% |
| 2026/04/07 | 2.46% | 10.83% | 1.48% | 4.5% | 2.8% | 2.17% | 4.54% | 3.07% | 9.6% | 2.5% |
| 2026/04/08 | 2.34% | 10.69% | 1.63% | 4.54% | 2.7% | 2.47% | 4.66% | 2.98% | 8.91% | 2.57% |
| 2026/04/09 | 2.11% | 9.2% | 2.85% | 4.25% | 3.11% | 2.74% | 5.07% | 2.78% | 6.43% | 3.25% |
| 2026/04/10 | 2.97% | 7.33% | 2.92% | 4.13% | 3.53% | 3.63% | 4.29% | 3.63% | 6.41% | 3.49% |
| 2026/04/11 | 3.75% | 7.6% | 4.02% | 4.13% | 2.91% | 3.19% | 4.45% | 3.82% | 7.32% | 2.09% |
| 2026/04/12 | 3.18% | 8.59% | 3.51% | 4.42% | 2.99% | 3.32% | 5.14% | 2.31% | 8.16% | 2.96% |
| 2026/04/13 | 3.13% | 10.07% | 3.56% | 3.82% | 3.66% | 3.09% | 5.16% | 3.61% | 8.6% | 3.03% |
| 2026/04/14 | 3.08% | 9.23% | 2.97% | 4.07% | 3.3% | 3.32% | 6.04% | 3.04% | 6% | 2.86% |
| 2026/04/15 | 3.57% | 8.11% | 4.89% | 3.78% | 3.36% | 3.75% | 4.67% | 2.85% | 4.73% | 2.26% |
| 2026/04/16 | 4.46% | 6.69% | 4.4% | 3.58% | 4.06% | 3.85% | 4.56% | 3.24% | 7.67% | 2.24% |
| 2026/04/17 | 6.43% | 7.61% | 3.63% | 3.42% | 3.52% | 4.53% | 4.07% | 3.03% | 7.7% | 3.12% |
| 2026/04/18 | 4.25% | 10.32% | 3.32% | 3.77% | 2.9% | 5.39% | 4.46% | 2.93% | 7.73% | 2.87% |
| 2026/04/19 | 3.79% | 9.17% | 3.37% | 3.7% | 2.54% | 4.87% | 4.98% | 3.13% | 8.79% | 2.98% |
| 2026/04/20 | 3.27% | 7.85% | 2% | 4.36% | 4.09% | 4.21% | 4.58% | 3.51% | 5.53% | 2.87% |
| 2026/04/21 | 2.71% | 10.16% | 2.21% | 4.85% | 3.71% | 4.46% | 4.63% | 3.41% | 3.56% | 1.99% |
| 2026/04/22 | 2.62% | 9.81% | 3.84% | 4.46% | 3.52% | 4.27% | 4.18% | 3.4% | 4.53% | 2.16% |
| 2026/04/23 | 5.42% | 7.8% | 3.91% | 4.8% | 3.58% | 4.44% | 4.07% | 3.16% | 3.31% | 2.96% |
| 2026/04/24 | 9.65% | 8.28% | 4.88% | 4.84% | 3.21% | 5.15% | 3.86% | 3.34% | 3.97% | 2.69% |
| 2026/04/25 | 12.91% | 8.82% | 4.19% | 5.06% | 3.21% | 5.13% | 3.96% | 3.82% | 3.76% | 2.1% |
| 2026/04/26 | 11.17% | 8.3% | 4.1% | 4.92% | 2.87% | 5.17% | 4.5% | 3.48% | 3.49% | 2.04% |
| 2026/04/27 | 8.62% | 5.54% | 5.2% | 4.89% | 4.01% | 4.54% | 3.38% | 2.98% | 2.66% | 2.18% |
| 2026/04/28 | 7.94% | 7.1% | 5.19% | 5.09% | 3.77% | 3.93% | 3.33% | 3.04% | 1.95% | 2.44% |
| 2026/04/29 | 7.18% | 7.62% | 5.52% | 4.7% | 4% | 3.82% | 3.23% | 3.15% | 2.18% | 2.47% |
| 2026/04/30 | 9.8% | 7.68% | 5.04% | 4.74% | 4.33% | 4.25% | 2.78% | 2.65% | 2.54% | 2.16% |
- loan.co.uk
- lolly.co.uk
- capitalone.co.uk
- moneysupermarket.com
- zuto.com
- halifax.co.uk
- little-loans.com
- carfinance247.co.uk
- alldayloans.co.uk
- carloans365.com
Copyright © Adthena. All rights reserved.
Loan.co.uk’s spend share fluctuated, peaking at 12.91% on April 25. Lolly.co.uk maintained a steady presence, while Capitalone.co.uk saw a gradual increase. Moneysupermarket.com remained consistent, and Alldayloans.co.uk experienced a decline.
Competitor Count for UK Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 524 |
| 2026/04/02 | 521 |
| 2026/04/03 | 517 |
| 2026/04/04 | 503 |
| 2026/04/05 | 516 |
| 2026/04/06 | 513 |
| 2026/04/07 | 506 |
| 2026/04/08 | 512 |
| 2026/04/09 | 494 |
| 2026/04/10 | 491 |
| 2026/04/11 | 488 |
| 2026/04/12 | 482 |
| 2026/04/13 | 482 |
| 2026/04/14 | 500 |
| 2026/04/15 | 493 |
| 2026/04/16 | 492 |
| 2026/04/17 | 484 |
| 2026/04/18 | 484 |
| 2026/04/19 | 495 |
| 2026/04/20 | 487 |
| 2026/04/21 | 481 |
| 2026/04/22 | 493 |
| 2026/04/23 | 485 |
| 2026/04/24 | 489 |
| 2026/04/25 | 485 |
| 2026/04/26 | 487 |
| 2026/04/27 | 493 |
| 2026/04/28 | 489 |
| 2026/04/29 | 480 |
| 2026/04/30 | 469 |
Copyright © Adthena. All rights reserved.
April began with 524 advertisers, gradually declining to 469 by month’s end. The month saw fluctuations, with a notable dip mid-month, before stabilizing slightly.
