Share of Clicks for top 10 UK Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| halifax.co.uk | 10.22 |
| lloydsbank.com | 7.35 |
| lolly.co.uk | 5.38 |
| barclays.co.uk | 5.29 |
| moneysupermarket.com | 4.79 |
| landc.co.uk | 4.17 |
| alldayloans.co.uk | 3.85 |
| uswitch.com | 3.57 |
| loan.co.uk | 3.47 |
| newhorizons.co.uk | 3.38 |
| others | 48.53 |
- halifax.co.uk - 10.22%
- lloydsbank.com - 7.35%
- lolly.co.uk - 5.38%
- barclays.co.uk - 5.29%
- moneysupermarket.com - 4.79%
- landc.co.uk - 4.17%
- alldayloans.co.uk - 3.85%
- uswitch.com - 3.57%
- loan.co.uk - 3.47%
- newhorizons.co.uk - 3.38%
- others - 48.53%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC for finance, Halifax leads with 10.22% click share, followed by Lloyds Bank at 7.35%. Others collectively dominate with 48.53%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | alldayloans.co.uk | capitalone.co.uk | comparethemarket.com | newhorizons.co.uk | lolly.co.uk | loan.co.uk | moneysupermarket.com | halifax.co.uk | little-loans.com | paydayuk.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.3% | 4.25% | 1.94% | 0.15% | 7.97% | 11.16% | 4.85% | 3.55% | 2.75% | 1.54% |
| 2026/05/02 | 1.67% | 4.58% | 1.79% | 0.1% | 7.42% | 9.53% | 5.19% | 2.8% | 3.36% | 1.32% |
| 2026/05/03 | 2.71% | 5.98% | 1.97% | 0.16% | 7.49% | 8.87% | 4.53% | 2.57% | 3.49% | 1.2% |
| 2026/05/04 | 3.03% | 4.5% | 2.02% | 0.28% | 8.29% | 9.34% | 4.24% | 3.03% | 3.93% | 2.48% |
| 2026/05/05 | 2.57% | 4.6% | 2.33% | 0.6% | 6.16% | 8.76% | 4.02% | 3.19% | 3.06% | 2.12% |
| 2026/05/06 | 2.98% | 4.44% | 2.13% | 0.72% | 5.16% | 7.33% | 3.9% | 3.84% | 3.29% | 2.41% |
| 2026/05/07 | 2.65% | 4.92% | 1.68% | 0.33% | 6.63% | 9.09% | 3.61% | 4.08% | 2.45% | 2.07% |
| 2026/05/08 | 3.38% | 4.23% | 2.19% | 0.59% | 6.73% | 8.9% | 3.92% | 3.6% | 2.18% | 2.53% |
| 2026/05/09 | 3.81% | 5.13% | 2.57% | 0.73% | 6.5% | 7.91% | 3.94% | 4.05% | 3.21% | 2.76% |
| 2026/05/10 | 3.94% | 4.54% | 2.11% | 1.19% | 6.06% | 9.18% | 3.52% | 3.59% | 2.33% | 2.25% |
| 2026/05/11 | 4.01% | 4.11% | 2.91% | 1.5% | 6.65% | 8.89% | 3.78% | 2.96% | 3.98% | 2.46% |
| 2026/05/12 | 3.02% | 4.87% | 3.17% | 1.2% | 7.33% | 7.66% | 4.14% | 3.34% | 3.96% | 3.23% |
| 2026/05/13 | 2.66% | 4.8% | 3.57% | 3.32% | 6.36% | 6.62% | 4.05% | 2.97% | 3.85% | 3.85% |
| 2026/05/14 | 1.69% | 4.11% | 3.14% | 3.94% | 8.2% | 6.33% | 3.83% | 3.05% | 3.98% | 4.16% |
| 2026/05/15 | 3.38% | 4.23% | 2.19% | 0.59% | 6.72% | 8.9% | 3.91% | 3.6% | 2.18% | 2.52% |
| 2026/05/16 | 3.99% | 4.06% | 3.23% | 3.66% | 6.85% | 4.32% | 4.15% | 3.68% | 4.33% | 6.37% |
| 2026/05/17 | 3.06% | 3.59% | 3.91% | 4.74% | 7.53% | 3.9% | 4.44% | 4.03% | 4.93% | 6.42% |
| 2026/05/18 | 3.66% | 2.85% | 3.43% | 4.08% | 7.68% | 3.31% | 3.87% | 3.48% | 4.67% | 4.26% |
| 2026/05/19 | 2.9% | 2.2% | 3.45% | 5.21% | 7.61% | 2.96% | 3.73% | 3.22% | 3.73% | 5.7% |
| 2026/05/20 | 2.8% | 2.15% | 3.93% | 4.71% | 8.93% | 3.39% | 3.27% | 3.23% | 3.54% | 4.16% |
| 2026/05/21 | 2.43% | 1.85% | 3.53% | 4.77% | 7.96% | 3.62% | 3.11% | 3.58% | 4.03% | 3.12% |
| 2026/05/22 | 4.05% | 1.98% | 4% | 4.65% | 6.72% | 6.79% | 3.42% | 3.56% | 4.26% | 3.11% |
| 2026/05/23 | 6.23% | 2.28% | 4.32% | 3.21% | 7.23% | 8.36% | 3.24% | 3.73% | 3.61% | 3.7% |
| 2026/05/24 | 4.86% | 1.72% | 4.15% | 3.93% | 8.68% | 6.04% | 3.12% | 4.62% | 4.47% | 3.1% |
| 2026/05/25 | 8.16% | 2.68% | 3.56% | 3.62% | 5.87% | 3.72% | 3.01% | 3.69% | 3.62% | 2.1% |
| 2026/05/26 | 7.05% | 3.56% | 3.84% | 4.41% | 5.23% | 2.87% | 3.35% | 3.66% | 2.29% | 3.18% |
| 2026/05/27 | 6.22% | 3.51% | 3.82% | 4.29% | 5.13% | 2.67% | 3.9% | 3.44% | 3.63% | 2.74% |
| 2026/05/28 | 7.68% | 4.39% | 4.32% | 4.33% | 3.5% | 2.72% | 3.6% | 3.48% | 3.76% | 2.35% |
| 2026/05/29 | 7.53% | 4.73% | 4.27% | 3.96% | 3.72% | 3.34% | 3.74% | 3.18% | 3.61% | 2.96% |
| 2026/05/30 | 7.34% | 4.91% | 4.44% | 4.42% | 3.6% | 3.63% | 3.75% | 3.43% | 3.65% | 2.33% |
| 2026/05/31 | 9.22% | 4.75% | 4.57% | 4.43% | 4.32% | 3.65% | 3.6% | 3.35% | 3.19% | 1.66% |
- alldayloans.co.uk
- capitalone.co.uk
- comparethemarket.com
- newhorizons.co.uk
- lolly.co.uk
- loan.co.uk
- moneysupermarket.com
- halifax.co.uk
- little-loans.com
- paydayuk.co.uk
Copyright © Adthena. All rights reserved.
In May 2026, “alldayloans.co.uk” saw a steady rise, peaking at 9.22%. “capitalone.co.uk” experienced a decline, ending at 4.75%. “comparethemarket.com” showed consistent growth, finishing at 4.57%. “newhorizons.co.uk” fluctuated, closing at 4.43%. “lolly.co.uk” had a volatile month, ending at 4.32%. “loan.co.uk” started strong but dropped, closing at 3.65%. “moneysupermarket.com” remained stable, ending at 3.6%. “halifax.co.uk” showed minor fluctuations, finishing at 3.35%. “little-loans.com” had a steady month, closing at 3.19%. “paydayuk.co.uk” experienced a decline, ending at 1.66%.
Competitor Count for UK Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 462 |
| 2026/05/02 | 460 |
| 2026/05/03 | 469 |
| 2026/05/04 | 478 |
| 2026/05/05 | 476 |
| 2026/05/06 | 470 |
| 2026/05/07 | 478 |
| 2026/05/08 | 486 |
| 2026/05/09 | 468 |
| 2026/05/10 | 490 |
| 2026/05/11 | 578 |
| 2026/05/12 | 593 |
| 2026/05/13 | 563 |
| 2026/05/14 | 588 |
| 2026/05/15 | 486 |
| 2026/05/16 | 586 |
| 2026/05/17 | 595 |
| 2026/05/18 | 601 |
| 2026/05/19 | 561 |
| 2026/05/20 | 587 |
| 2026/05/21 | 598 |
| 2026/05/22 | 607 |
| 2026/05/23 | 596 |
| 2026/05/24 | 588 |
| 2026/05/25 | 615 |
| 2026/05/26 | 615 |
| 2026/05/27 | 606 |
| 2026/05/28 | 586 |
| 2026/05/29 | 582 |
| 2026/05/30 | 595 |
| 2026/05/31 | 591 |
Copyright © Adthena. All rights reserved.
May began with 462 advertisers, fluctuating slightly before surging mid-month to 615. The month concluded with a slight dip to 591, showcasing dynamic advertiser engagement.
