Share of Clicks for top 10 UK Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| halifax.co.uk | 10.53 |
| alldayloans.co.uk | 7.08 |
| lloydsbank.com | 6.8 |
| barclays.co.uk | 4.41 |
| loan.co.uk | 4.25 |
| uswitch.com | 4.19 |
| landc.co.uk | 4.16 |
| moneysupermarket.com | 3.98 |
| lolly.co.uk | 3.79 |
| newhorizons.co.uk | 3.7 |
| others | 47.11 |
- halifax.co.uk - 10.53%
- alldayloans.co.uk - 7.08%
- lloydsbank.com - 6.8%
- barclays.co.uk - 4.41%
- loan.co.uk - 4.25%
- uswitch.com - 4.19%
- landc.co.uk - 4.16%
- moneysupermarket.com - 3.98%
- lolly.co.uk - 3.79%
- newhorizons.co.uk - 3.7%
- others - 47.11%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Halifax leads with a 10.53% click share, followed by Alldayloans at 7.08%. Others collectively dominate with 47.11%.
Share of Spend for the top 10 UK Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | alldayloans.co.uk | loan.co.uk | lolly.co.uk | newhorizons.co.uk | little-loans.com | halifax.co.uk | paydayuk.co.uk | moneysupermarket.com | comparethemarket.com | carfinance247.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 7.73% | 3.03% | 3.95% | 4.91% | 3.88% | 2.96% | 3.79% | 3.51% | 3.98% | 2.61% |
| 2026/06/02 | 7.04% | 3.97% | 2.71% | 6.39% | 5.1% | 2.86% | 2.56% | 3.46% | 4.19% | 2.9% |
| 2026/06/03 | 6.76% | 3.14% | 5.48% | 5.42% | 3.98% | 2.83% | 2.88% | 3.7% | 3.84% | 2.46% |
| 2026/06/04 | 10.77% | 3.6% | 4.52% | 4.96% | 4.12% | 2.53% | 4.08% | 2.88% | 3.89% | 2.67% |
| 2026/06/05 | 10.93% | 3.91% | 5.49% | 5.51% | 4.04% | 2.67% | 4.48% | 3.02% | 3.95% | 2.63% |
| 2026/06/06 | 9.91% | 5.18% | 4.89% | 5.63% | 4.01% | 2.83% | 3.64% | 3.14% | 4.07% | 2.71% |
| 2026/06/07 | 7.67% | 5.04% | 3.73% | 4.38% | 3.72% | 3.07% | 5.89% | 3.24% | 4.06% | 3% |
| 2026/06/08 | 7.78% | 4.23% | 3.64% | 4.68% | 4.08% | 2.72% | 4.77% | 2.71% | 3.33% | 2.86% |
| 2026/06/09 | 9.49% | 3.61% | 3.63% | 5.01% | 4.26% | 2.51% | 3.8% | 3.11% | 3.46% | 2.81% |
| 2026/06/10 | 9.35% | 4.32% | 4.02% | 5.54% | 3.65% | 2.56% | 3.62% | 3.25% | 2.75% | 2.62% |
| 2026/06/11 | 10.52% | 3.77% | 5.65% | 3.6% | 3.94% | 2.31% | 3.02% | 2.49% | 3.19% | 2.59% |
| 2026/06/12 | 12.05% | 3.62% | 4.93% | 3.92% | 5.24% | 2.66% | 2.68% | 2.88% | 3.27% | 2.63% |
| 2026/06/13 | 9.18% | 8.12% | 4.8% | 4.58% | 5.15% | 2.35% | 3.36% | 3.29% | 4.29% | 2.78% |
| 2026/06/14 | 8.91% | 11.28% | 4.25% | 3.36% | 4.94% | 2.65% | 1.69% | 2.84% | 3.35% | 2.72% |
| 2026/06/15 | 10.25% | 11.33% | 4.61% | 2.06% | 3.74% | 2.36% | 3.19% | 2.75% | 3.36% | 2.96% |
| 2026/06/16 | 10.29% | 12.73% | 4.75% | 3.58% | 3.6% | 2.55% | 3.57% | 2.5% | 2.91% | 2.79% |
| 2026/06/17 | 9.32% | 13.3% | 3.93% | 3.26% | 2.89% | 2.71% | 2.64% | 3.27% | 2.61% | 2.76% |
| 2026/06/18 | 8.43% | 13.49% | 3.74% | 2.85% | 3.38% | 4% | 4.19% | 3.65% | 2.55% | 2.43% |
| 2026/06/19 | 8.01% | 12.26% | 5.32% | 4.07% | 3.08% | 2.91% | 5.99% | 3.53% | 2.99% | 2.59% |
| 2026/06/20 | 6.99% | 11.29% | 6.15% | 4.25% | 3.13% | 3.61% | 7.43% | 4.18% | 3.7% | 2.91% |
| 2026/06/21 | 8.29% | 10.14% | 6.34% | 5.6% | 2.33% | 3.7% | 5.36% | 4.69% | 2.97% | 2.74% |
| 2026/06/22 | 7.44% | 9.08% | 6.08% | 4.95% | 3.83% | 4.22% | 2.52% | 3.92% | 3.16% | 2.45% |
| 2026/06/23 | 9.91% | 10.57% | 5.64% | 2.38% | 5.25% | 4.2% | 1.75% | 3.86% | 3.03% | 2.84% |
| 2026/06/24 | 8.78% | 10.46% | 5.37% | 2.21% | 4.99% | 3.88% | 1.82% | 3.65% | 3.07% | 2.76% |
| 2026/06/25 | 8.29% | 8.21% | 6.3% | 3.21% | 3.98% | 4.2% | 2.36% | 3.09% | 2.58% | 2.84% |
| 2026/06/26 | 9.45% | 6.58% | 5.58% | 2.42% | 4.61% | 4.02% | 2.05% | 4.02% | 3.28% | 2.73% |
| 2026/06/27 | 7.1% | 8.68% | 5.24% | 4.3% | 4.78% | 3.81% | 2.2% | 3.45% | 3.01% | 2.8% |
| 2026/06/28 | 8.79% | 7.45% | 6.21% | 2.77% | 4.49% | 3.85% | 1.9% | 3.55% | 3.09% | 2.5% |
| 2026/06/29 | 9.03% | 6.94% | 5.92% | 5.61% | 4.46% | 2.98% | 4.36% | 3.64% | 3.24% | 2.89% |
| 2026/06/30 | 9.42% | 6.83% | 6.75% | 6.17% | 3.65% | 3.64% | 3.54% | 3.46% | 3.27% | 2.81% |
- alldayloans.co.uk
- loan.co.uk
- lolly.co.uk
- newhorizons.co.uk
- little-loans.com
- halifax.co.uk
- paydayuk.co.uk
- moneysupermarket.com
- comparethemarket.com
- carfinance247.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, alldayloans.co.uk led with fluctuating spend shares, peaking mid-month. Loan.co.uk surged in the second half, while lolly.co.uk maintained steady growth. Newhorizons.co.uk and little-loans.com showed varied trends, ending with moderate shares.
Competitor Count for UK Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 646 |
| 2026/06/02 | 603 |
| 2026/06/03 | 607 |
| 2026/06/04 | 602 |
| 2026/06/05 | 600 |
| 2026/06/06 | 592 |
| 2026/06/07 | 593 |
| 2026/06/08 | 589 |
| 2026/06/09 | 563 |
| 2026/06/10 | 566 |
| 2026/06/11 | 566 |
| 2026/06/12 | 550 |
| 2026/06/13 | 543 |
| 2026/06/14 | 530 |
| 2026/06/15 | 530 |
| 2026/06/16 | 522 |
| 2026/06/17 | 518 |
| 2026/06/18 | 519 |
| 2026/06/19 | 511 |
| 2026/06/20 | 521 |
| 2026/06/21 | 504 |
| 2026/06/22 | 515 |
| 2026/06/23 | 518 |
| 2026/06/24 | 522 |
| 2026/06/25 | 504 |
| 2026/06/26 | 496 |
| 2026/06/27 | 491 |
| 2026/06/28 | 504 |
| 2026/06/29 | 495 |
| 2026/06/30 | 489 |
Copyright © Adthena. All rights reserved.
June began with 646 advertisers, gradually declining to 489 by month’s end. The steady decrease highlights a competitive shift in the market.
