Share of Clicks for top 10 AUS Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| commbank.com.au | 25.73 |
| aussie.com.au | 9.59 |
| westpac.com.au | 7.46 |
| nab.com.au | 6.51 |
| canstar.com.au | 4.62 |
| macquarie.com.au | 4.01 |
| finder.com.au | 3.35 |
| stgeorge.com.au | 2.67 |
| anz.com | 2.5 |
| harmoney.com.au | 1.87 |
| others | 31.69 |
- commbank.com.au - 25.73%
- aussie.com.au - 9.59%
- westpac.com.au - 7.46%
- nab.com.au - 6.51%
- canstar.com.au - 4.62%
- macquarie.com.au - 4.01%
- finder.com.au - 3.35%
- stgeorge.com.au - 2.67%
- anz.com - 2.5%
- harmoney.com.au - 1.87%
- others - 31.69%
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CommBank leads with 25.73% click share, followed by Aussie at 9.59%. Others collectively hold 31.69%, showcasing diverse competition in the market.
Share of Spend for the top 10 AUS Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | aussie.com.au | canstar.com.au | finder.com.au | harmoney.com.au | macquarie.com.au | westpac.com.au | ourmoneymarket.com | nab.com.au | boq.com.au | plenti.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 8.48% | 6.14% | 6.44% | 4.66% | 4.46% | 3.45% | 2.7% | 3.52% | 2.05% | 3.22% |
| 2026/05/02 | 8.82% | 6.12% | 7.19% | 5.93% | 4.32% | 3.76% | 3.1% | 2.75% | 1.87% | 2.9% |
| 2026/05/03 | 8.83% | 6.42% | 5.66% | 4.75% | 4.68% | 3.68% | 2.83% | 2.61% | 3.02% | 3.17% |
| 2026/05/04 | 9.28% | 6.29% | 6.05% | 3.67% | 3.87% | 3.26% | 2.71% | 2.69% | 4.14% | 2.9% |
| 2026/05/05 | 10.69% | 5.93% | 6.9% | 4.39% | 2.13% | 2.97% | 2.73% | 2.93% | 1.89% | 3.52% |
| 2026/05/06 | 10.02% | 5.19% | 5.95% | 4.82% | 2.97% | 3.65% | 2.78% | 3.33% | 3.4% | 3.26% |
| 2026/05/07 | 10.12% | 4.84% | 3.79% | 5.2% | 3.62% | 3.39% | 3.59% | 3.82% | 3.73% | 3.48% |
| 2026/05/08 | 9.82% | 5.2% | 3.62% | 4.54% | 4.32% | 4.05% | 2.92% | 3.49% | 3.18% | 2.82% |
| 2026/05/09 | 11.42% | 5.48% | 4.05% | 5.37% | 3.67% | 2.93% | 3.54% | 3.5% | 6.32% | 3.11% |
| 2026/05/10 | 11.95% | 5.33% | 3.35% | 5.93% | 2.93% | 4.44% | 3.41% | 2.84% | 4.64% | 3.31% |
| 2026/05/11 | 11.17% | 5.61% | 4.05% | 4.66% | 4.07% | 2.82% | 3.18% | 3.07% | 3.26% | 3.78% |
| 2026/05/12 | 10.07% | 6.75% | 5.36% | 4.15% | 3.73% | 2.75% | 3% | 2.65% | 3.83% | 4.02% |
| 2026/05/13 | 9.59% | 6.55% | 4.72% | 5.13% | 3.82% | 2.53% | 3.01% | 2.73% | 2.02% | 4.54% |
| 2026/05/14 | 8.98% | 5.37% | 4.68% | 5.13% | 5.44% | 2.22% | 3.34% | 2.51% | 3.08% | 4.16% |
| 2026/05/15 | 9.65% | 6.84% | 4.9% | 5.06% | 4.21% | 2.85% | 3.35% | 2.71% | 2.25% | 4.17% |
| 2026/05/16 | 9.49% | 7.56% | 6.15% | 5.08% | 4.33% | 2.76% | 3.8% | 2.81% | 2.45% | 4.18% |
| 2026/05/17 | 9.33% | 7.83% | 5.46% | 4.92% | 3.71% | 3.48% | 3.58% | 2.87% | 2.71% | 4.39% |
| 2026/05/18 | 9.12% | 8% | 5.29% | 4.83% | 3.31% | 2.34% | 3.46% | 2.4% | 2.21% | 5.05% |
| 2026/05/19 | 8.58% | 8.16% | 4.99% | 4.77% | 3.71% | 2.14% | 3.58% | 2.64% | 2.41% | 5.9% |
| 2026/05/20 | 7.87% | 6.43% | 4.21% | 5.39% | 3.31% | 2.63% | 3.46% | 2.85% | 3.43% | 5.39% |
| 2026/05/21 | 8.79% | 7.24% | 5.96% | 4.64% | 3.78% | 3.01% | 3.18% | 3.96% | 1.82% | 4.54% |
| 2026/05/22 | 9.06% | 7.19% | 5.17% | 4.64% | 4.18% | 3.26% | 3.23% | 3.29% | 1.58% | 3.62% |
| 2026/05/23 | 9.53% | 7.29% | 5.62% | 4.8% | 3.89% | 3.13% | 3.25% | 3.27% | 1.2% | 4.4% |
| 2026/05/24 | 8.27% | 6.71% | 4.77% | 4.56% | 3.97% | 3.85% | 3.15% | 2.82% | 2.9% | 5.1% |
| 2026/05/25 | 8.57% | 7.33% | 4.98% | 4.28% | 4.11% | 2.39% | 3.11% | 3.01% | 1.81% | 4.82% |
| 2026/05/26 | 8.39% | 7.06% | 6.24% | 4.2% | 3.34% | 3.73% | 3.13% | 3.15% | 2.03% | 4.89% |
| 2026/05/27 | 8.98% | 7.96% | 7.99% | 4.12% | 3.58% | 3.77% | 2.83% | 2.93% | 2.44% | 5.16% |
| 2026/05/28 | 9.19% | 7.8% | 7.42% | 4.64% | 2.15% | 3.7% | 3.06% | 2.56% | 2.04% | 4.95% |
| 2026/05/29 | 8.82% | 8.29% | 7.11% | 4.78% | 4.8% | 3.71% | 3.15% | 3.15% | 1.73% | 0.96% |
| 2026/05/30 | 8.69% | 8.77% | 6.63% | 5.69% | 4.67% | 4.07% | 3.53% | 2.25% | 2.14% | 0.89% |
| 2026/05/31 | 9.3% | 8.9% | 6.58% | 4.98% | 4.44% | 3.77% | 2.69% | 2.61% | 2.01% | 0.63% |
- aussie.com.au
- canstar.com.au
- finder.com.au
- harmoney.com.au
- macquarie.com.au
- westpac.com.au
- ourmoneymarket.com
- nab.com.au
- boq.com.au
- plenti.com.au
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In May 2026, aussie.com.au led with a peak spend share of 11.95% on May 10. Canstar.com.au showed a steady rise, ending at 8.90%. Finder.com.au fluctuated, peaking at 7.99% on May 27. Harmoney.com.au remained stable, while macquarie.com.au saw a dip mid-month. Westpac.com.au and ourmoneymarket.com had minor fluctuations. NAB.com.au and boq.com.au showed varied trends, with plenti.com.au dropping sharply at month’s end.
Competitor Count for AUS Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 299 |
| 2026/05/02 | 287 |
| 2026/05/03 | 283 |
| 2026/05/04 | 287 |
| 2026/05/05 | 286 |
| 2026/05/06 | 292 |
| 2026/05/07 | 275 |
| 2026/05/08 | 289 |
| 2026/05/09 | 271 |
| 2026/05/10 | 280 |
| 2026/05/11 | 283 |
| 2026/05/12 | 296 |
| 2026/05/13 | 298 |
| 2026/05/14 | 301 |
| 2026/05/15 | 305 |
| 2026/05/16 | 304 |
| 2026/05/17 | 304 |
| 2026/05/18 | 308 |
| 2026/05/19 | 303 |
| 2026/05/20 | 305 |
| 2026/05/21 | 312 |
| 2026/05/22 | 311 |
| 2026/05/23 | 314 |
| 2026/05/24 | 321 |
| 2026/05/25 | 327 |
| 2026/05/26 | 346 |
| 2026/05/27 | 347 |
| 2026/05/28 | 346 |
| 2026/05/29 | 347 |
| 2026/05/30 | 348 |
| 2026/05/31 | 349 |
Copyright © Adthena. All rights reserved.
May began with 299 advertisers, dipping to 271 mid-month. A steady climb followed, peaking at 349 by month’s end.
