AUS Finance Loans & Mortgages - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Loans & Mortgages – AUS

Google AI Overview visibility for Finance Loans & Mortgages AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.2603338123
87.7396661877
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 63
37
63%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 10%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
commbank.com.au 25.56
aussie.com.au 10.27
nab.com.au 7.75
westpac.com.au 7.31
canstar.com.au 3.33
macquarie.com.au 3.3
stgeorge.com.au 3.1
anz.com 3.01
finder.com.au 2.19
loans.com.au 2.06
others 32.12
  • commbank.com.au - 25.56%
  • aussie.com.au - 10.27%
  • nab.com.au - 7.75%
  • westpac.com.au - 7.31%
  • canstar.com.au - 3.33%
  • macquarie.com.au - 3.3%
  • stgeorge.com.au - 3.1%
  • anz.com - 3.01%
  • finder.com.au - 2.19%
  • loans.com.au - 2.06%
  • others - 32.12%

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In the PPC landscape, CommBank leads with 25.56% click share, followed by Aussie at 10.27%. Others collectively hold 32.12%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aussie.com.au finder.com.au canstar.com.au macquarie.com.au harmoney.com.au plenti.com.au westpac.com.au anz.com ourmoneymarket.com nab.com.au
2026/04/01 10.86% 4.58% 5.05% 1.89% 5.06% 1.73% 2.91% 3.84% 3.93% 3.53%
2026/04/02 10.47% 4.08% 4.95% 1.87% 5.05% 3.23% 3.04% 3.71% 5.23% 3.94%
2026/04/03 9.77% 3.2% 4.53% 2.24% 6.57% 2.85% 3.64% 3.34% 5.47% 3.45%
2026/04/04 10.47% 2.96% 4.74% 2.84% 7.2% 2.32% 3.83% 3.59% 6.04% 2.96%
2026/04/05 10% 3.46% 4.54% 2.74% 7.28% 2.75% 4.55% 4.34% 5.19% 3.2%
2026/04/06 11.08% 4.18% 5.45% 2.02% 5.79% 3.11% 3.44% 4.07% 4.22% 3.25%
2026/04/07 11.48% 4.73% 6.33% 2.27% 4.41% 3.35% 2.63% 3.05% 3.75% 3.4%
2026/04/08 10.19% 5.47% 7.02% 1.54% 4.81% 4.07% 3.15% 2.77% 3.82% 3.51%
2026/04/09 11.54% 4.77% 6.87% 1.6% 5.04% 3.59% 2.76% 2.53% 3.45% 3.69%
2026/04/10 12.32% 4.71% 6.54% 1.15% 4.66% 3.25% 3.91% 2.46% 4.11% 4.42%
2026/04/11 11.93% 4.74% 5.97% 1.17% 5.41% 3.23% 3.64% 2.97% 5.89% 4.04%
2026/04/12 11.07% 3.75% 5.97% 1.01% 4.19% 3.31% 4.06% 3.59% 6.28% 3.17%
2026/04/13 11.82% 2.33% 6.43% 0.74% 3.44% 3.95% 3.41% 2.35% 4.69% 3.56%
2026/04/14 11.28% 4.64% 6.13% 1.19% 4.05% 3.91% 2.98% 2.5% 4.12% 3.84%
2026/04/15 10.95% 3.43% 6.25% 1.5% 4.23% 4.1% 2.73% 2.89% 3.59% 3.85%
2026/04/16 9.8% 2.6% 6.52% 1.67% 4.31% 4.6% 4.19% 2.51% 3.43% 4.71%
2026/04/17 9.16% 3.29% 5.62% 1.65% 4.91% 3.99% 2.9% 2.88% 3.85% 4.93%
2026/04/18 8.99% 3.35% 6.13% 1.73% 5.48% 4.25% 3.83% 2.86% 4.82% 4.45%
2026/04/19 9.72% 2.97% 5.82% 2.03% 5.28% 2.91% 5.32% 3.26% 4.37% 3.49%
2026/04/20 10.14% 2.5% 5.91% 3.24% 5.15% 3.82% 3.11% 2.18% 3.34% 3.97%
2026/04/21 7.3% 3.83% 7.14% 4.35% 4.89% 3.5% 3.25% 2.26% 3.46% 3.81%
2026/04/22 8.24% 4.08% 7.06% 5.5% 4.64% 3.35% 3.01% 2.44% 2.75% 3.68%
2026/04/23 8.05% 4.3% 6.4% 6.1% 4.7% 3.13% 3.44% 2.38% 2.66% 3.97%
2026/04/24 7.45% 5.52% 5.77% 6.45% 5.07% 3.12% 4.1% 3.27% 2.75% 4.04%
2026/04/25 7.64% 5.98% 6.56% 6.98% 6.52% 2.6% 3.85% 3.8% 3.52% 3.08%
2026/04/26 8.37% 5.36% 5.75% 6.97% 6.39% 3.51% 4.06% 4.07% 2.72% 3.02%
2026/04/27 8.72% 5.86% 5.98% 6.65% 4.74% 3.83% 3.51% 3.76% 2.83% 3.15%
2026/04/28 10.41% 7.2% 6.26% 4.71% 4.28% 3.63% 3.02% 3.37% 2.74% 3.14%
2026/04/29 10.41% 6.2% 6.16% 5.43% 4.32% 4.09% 2.92% 3.44% 2.67% 2.47%
2026/04/30 11.05% 6.38% 6.19% 5.21% 4.19% 4% 3.49% 3.23% 2.89% 2.44%
  • aussie.com.au
  • finder.com.au
  • canstar.com.au
  • macquarie.com.au
  • harmoney.com.au
  • plenti.com.au
  • westpac.com.au
  • anz.com
  • ourmoneymarket.com
  • nab.com.au

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Aussie.com.au’s spend share fluctuated, peaking at 12.32% mid-month, then declining. Finder.com.au saw a steady rise, ending at 6.38%. Canstar.com.au maintained stability, closing at 6.19%. Macquarie.com.au surged late, finishing at 5.21%.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 299
2026/04/02 303
2026/04/03 304
2026/04/04 303
2026/04/05 307
2026/04/06 307
2026/04/07 310
2026/04/08 305
2026/04/09 297
2026/04/10 294
2026/04/11 296
2026/04/12 297
2026/04/13 297
2026/04/14 298
2026/04/15 293
2026/04/16 293
2026/04/17 291
2026/04/18 293
2026/04/19 295
2026/04/20 293
2026/04/21 296
2026/04/22 290
2026/04/23 289
2026/04/24 295
2026/04/25 297
2026/04/26 294
2026/04/27 293
2026/04/28 291
2026/04/29 297
2026/04/30 293

Copyright © Adthena. All rights reserved.

April began with 299 advertisers, peaking at 310 on the 7th. A decline followed, ending the month at 293.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
macquarie.com.au 3.04%
commbank.com.au 1.89%
stgeorge.com.au 0.82%
westpac.com.au 0.58%
bankwest.com.au 0.4%
loans.com.au -0.5%
ubank.com.au -0.51%
iselect.com.au -0.77%
mortgagechoice.com.au -1.51%
aussie.com.au -1.88%

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Macquarie.com.au surged with a 3.04% click share increase, while commbank.com.au rose by 1.89%. Conversely, aussie.com.au dropped by 1.88%.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aussie.com.au commbank.com.au westpac.com.au macquarie.com.au stgeorge.com.au finder.com.au canstar.com.au ubank.com.au nab.com.au loans.com.au
2026/04/01 16.16% 10.06% 4.77% 3.06% 2.75% 3.33% 2.41% 3.65% 4.58% 2.76%
2026/04/02 15.66% 8.67% 5.38% 2.75% 2.68% 3.37% 2.49% 3.35% 4.77% 3.57%
2026/04/03 14.68% 9.33% 5.92% 3.22% 3.12% 2.53% 2.38% 3.78% 4.81% 3.39%
2026/04/04 15.86% 9.25% 6.55% 3.27% 4.3% 2.12% 2.56% 3.9% 4.21% 3.84%
2026/04/05 16.24% 8.38% 8.08% 3.3% 3.33% 2.56% 2.32% 4.71% 3.92% 3.46%
2026/04/06 16.9% 8.78% 6.36% 2.64% 2.95% 2.85% 2.99% 2.84% 4.88% 3.77%
2026/04/07 17.13% 8.76% 5.11% 3% 2.56% 3.55% 3.41% 3.3% 5.21% 3.01%
2026/04/08 15.93% 9.47% 5.84% 2.53% 2.74% 3.87% 3.94% 3.48% 4.74% 3.03%
2026/04/09 17.38% 9.84% 5.05% 2.43% 3.28% 3.17% 3.75% 2.89% 4.68% 2.96%
2026/04/10 18.04% 8.71% 5.54% 1.78% 3.44% 3.08% 3.95% 3.21% 4.76% 2.87%
2026/04/11 17.65% 9.69% 6.18% 1.35% 3.53% 3.24% 3.65% 2.77% 4.57% 3.1%
2026/04/12 16.9% 9.06% 6.74% 1.1% 3.84% 2.54% 3.6% 4.19% 4.12% 3.75%
2026/04/13 17.4% 9.77% 5.64% 1.07% 3.48% 1.87% 3.69% 2.75% 4.48% 3.41%
2026/04/14 16.39% 8.97% 5.42% 1.9% 3.34% 3.31% 3.3% 2.08% 4.71% 3.36%
2026/04/15 15.6% 8.67% 5.27% 2.1% 4.41% 2.67% 3.48% 3.58% 4.67% 2.85%
2026/04/16 14.3% 8.82% 6.38% 2.36% 4.73% 2.12% 3.74% 3.78% 4.73% 2.71%
2026/04/17 13.5% 9.31% 5.29% 2.22% 4.58% 2.48% 3.42% 3.56% 5.46% 2.72%
2026/04/18 14.01% 9.72% 6.37% 1.93% 5.25% 2.52% 3.32% 3.38% 4.76% 2.98%
2026/04/19 14.47% 8.43% 9.14% 2.46% 4.7% 2.21% 3.05% 3.27% 4.41% 3.31%
2026/04/20 14.16% 9.58% 5.76% 4.24% 4.99% 1.79% 3.18% 2.83% 5.12% 3.28%
2026/04/21 11.47% 10.69% 6.82% 5.46% 4.2% 2.62% 3.5% 2.52% 4.86% 2.82%
2026/04/22 11.95% 10.72% 5.96% 8.17% 4.35% 2.8% 3.77% 2.51% 5.15% 3.05%
2026/04/23 12.15% 10.27% 6.28% 9.09% 4.28% 2.84% 3.27% 2.42% 5.13% 2.43%
2026/04/24 12.13% 10.47% 6.97% 9.55% 3.65% 3.68% 3.04% 2.35% 5.11% 2.18%
2026/04/25 12.8% 9.76% 6.89% 9.61% 3.9% 3.8% 3.48% 3.14% 4.54% 2.19%
2026/04/26 13.47% 10.08% 7.74% 9.23% 4.89% 3.32% 2.81% 2.86% 4.24% 3.36%
2026/04/27 14.02% 11.07% 6.35% 9.31% 4.66% 3.66% 2.92% 1.79% 4.5% 2.18%
2026/04/28 15.2% 11.46% 6.63% 6.16% 5.45% 4.99% 3.35% 2.34% 3.68% 2.27%
2026/04/29 16.46% 10.98% 6.08% 6.67% 4.88% 4.43% 3.32% 2.37% 3.14% 1.84%
2026/04/30 16.35% 9.97% 6.62% 6.51% 5.6% 4.77% 3.39% 2.53% 2.37% 1.23%
  • aussie.com.au
  • commbank.com.au
  • westpac.com.au
  • macquarie.com.au
  • stgeorge.com.au
  • finder.com.au
  • canstar.com.au
  • ubank.com.au
  • nab.com.au
  • loans.com.au

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Aussie.com.au started April strong, peaking mid-month, then declined. CommBank fluctuated, ending lower. Westpac rose steadily, while Macquarie surged late. StGeorge and Finder saw moderate gains. NAB and Loans.com.au declined, finishing weak.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages - Last month
  1. 1
    Compare Home Loan Rates - Top 15 Home Loan Rates 2026 https://www.aussie.com.au

    An Aussie broker will compare mortgage features, fees and rates from over 25 lenders.

  2. 2
    Compare Loans Side By Side | Interest Rates From 5.44% https://www.canstar.com.au

    You Can Compare Over 5800 Home Loans From Over 70 Different Lenders Online Now. Compare Expert-rated Home Loans with Our Product Range.

  3. 3
    Repayments Calculator | Calculate Mortgage Repayments https://www.commbank.com.au › commbank › repayment

    Try Our Home Loans Repayment Calculator & Work Out How Much Your Repayments Might Be.

  4. 4
    Compare Home Loan Rates https://www.comparethemarket.com.au

    Compare the Market — Compare fixed rate, variable rate & investment home loans for free. Compare & apply today!

  5. 5
    Qantas Money Home Loans - Limited offer: Apply by 13 May https://www.qantasmoney.com

    P&I OO Loan | Variable rate 5.78p.a. | 5.84%p.a. Comparison rate. Eligibility, T&Cs apply

Copyright © Adthena. All rights reserved.

In the competitive landscape of home loans, Aussie.com.au stands out by offering personalized broker comparisons from over 25 lenders. Canstar.com.au emphasizes its vast selection, comparing over 5,800 loans. CommBank.com.au simplifies decision-making with a repayment calculator. Comparethemarket.com.au provides free comparisons of various loan types. QantasMoney.com entices with a limited-time offer, highlighting competitive rates.

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