Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 26.0815531262 |
| 73.9184468738 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 56 |
| 44 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| commbank.com.au | 23.41 |
| westpac.com.au | 9.83 |
| aussie.com.au | 8.63 |
| nab.com.au | 8.39 |
| macquarie.com.au | 8.18 |
| anz.com | 4.63 |
| canstar.com.au | 4.35 |
| finder.com.au | 3.74 |
| fundo.com.au | 2.05 |
| credit24.com.au | 1.51 |
| others | 25.28 |
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CommBank leads with 23.41% click share, closely followed by Westpac at 9.83%. Others collectively hold 25.28%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | canstar.com.au | macquarie.com.au | aussie.com.au | finder.com.au | westpac.com.au | commbank.com.au | nab.com.au | anz.com | harmoney.com.au | plenti.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 6.24% | 4.06% | 6.37% | 7.29% | 4.22% | 3.79% | 4.43% | 3.34% | 5.77% | 4.7% |
| 2026/08/02 | 6.89% | 4.27% | 7.15% | 7.02% | 4.02% | 3.67% | 4.62% | 3.09% | 6.69% | 4.66% |
| 2026/08/03 | 7.16% | 3.71% | 7.02% | 7.63% | 4.02% | 4.03% | 4.86% | 3.6% | 5.3% | 4.13% |
| 2026/08/04 | 7.85% | 3.89% | 7.65% | 6.89% | 4.22% | 3.75% | 4.25% | 3.23% | 4.74% | 4.12% |
| 2026/08/05 | 10.19% | 4.58% | 8.18% | 7.03% | 2.69% | 5.61% | 3.16% | 4.66% | 3.69% | 2.26% |
| 2026/08/06 | 11.19% | 4.84% | 9.42% | 6.21% | 2.77% | 4.69% | 3.84% | 4.79% | 3.25% | 1.76% |
| 2026/08/07 | 11.14% | 5.95% | 8.42% | 7.17% | 2.36% | 3.84% | 3.78% | 5.17% | 3.8% | 2.15% |
| 2026/08/08 | 7.87% | 4.29% | 6.42% | 9.77% | 2.9% | 3.36% | 4.21% | 4.36% | 4.12% | 2.99% |
| 2026/08/09 | 9.29% | 5.5% | 7.56% | 10.33% | 2.79% | 3.68% | 4.65% | 3.93% | 4.2% | 3.19% |
| 2026/08/10 | 8.43% | 5.69% | 6.2% | 9.36% | 2.41% | 3.99% | 4.44% | 4.02% | 4.79% | 3.75% |
| 2026/08/11 | 10.06% | 5.22% | 7.4% | 8.15% | 3.36% | 3.08% | 4.17% | 3.69% | 5.21% | 4.29% |
| 2026/08/12 | 10.17% | 7.4% | 8.51% | 7.64% | 2.73% | 4.57% | 4.22% | 3.69% | 4.09% | 3.63% |
| 2026/08/13 | 10.69% | 7.54% | 9.61% | 7% | 2.89% | 5.12% | 5.18% | 3.77% | 3.83% | 2.5% |
| 2026/08/14 | 9.88% | 7.26% | 8.9% | 6.88% | 3% | 4.64% | 4.34% | 4.26% | 4.46% | 3.64% |
| 2026/08/15 | 9.51% | 6.5% | 8.02% | 8.67% | 3.36% | 4.07% | 4.58% | 4.01% | 4.53% | 3.35% |
| 2026/08/16 | 9.28% | 6.21% | 8.79% | 7.98% | 3.38% | 6.05% | 3.94% | 4.07% | 4.94% | 2.97% |
| 2026/08/17 | 8.11% | 6.78% | 9.92% | 9.25% | 3.05% | 4.53% | 3.94% | 4.06% | 4.46% | 4.22% |
| 2026/08/18 | 9.11% | 5.7% | 8.4% | 8.97% | 2.62% | 3.76% | 3.47% | 3.36% | 4.52% | 3.1% |
| 2026/08/19 | 8.58% | 6.31% | 10.8% | 9.88% | 3.31% | 3.99% | 3.16% | 3.01% | 4.04% | 2.74% |
| 2026/08/20 | 9.53% | 5.99% | 9.79% | 7.74% | 3.2% | 4.42% | 4.1% | 4.17% | 3.76% | 3.01% |
| 2026/08/21 | 11.13% | 5.18% | 9.73% | 5.76% | 2.29% | 4.39% | 3.6% | 5.34% | 2.35% | 2.07% |
| 2026/08/22 | 11.95% | 4.55% | 9.34% | 5.46% | 2.88% | 4.31% | 3.54% | 5.65% | 2.44% | 2.25% |
| 2026/08/23 | 12.14% | 4.31% | 8.8% | 5.77% | 3.15% | 4.85% | 4.13% | 4.63% | 3.03% | 1.41% |
| 2026/08/24 | 10.56% | 5.22% | 7.51% | 7.46% | 2.89% | 3.86% | 5.27% | 4.16% | 3.32% | 2.21% |
| 2026/08/25 | 11.11% | 5.77% | 7.42% | 6.59% | 3.05% | 4.03% | 4.8% | 3.34% | 3.45% | 2.34% |
| 2026/08/26 | 12.27% | 7.87% | 7.2% | 4.59% | 3.36% | 4.14% | 4.69% | 3.08% | 1.49% | 1.38% |
| 2026/08/27 | 12.29% | 7.42% | 6.21% | 4.8% | 3.56% | 4.21% | 3.9% | 3.6% | 2.39% | 2.12% |
| 2026/08/28 | 13.42% | 7.39% | 7.59% | 4.61% | 3.57% | 4.48% | 5.15% | 3.46% | 1.48% | 1.09% |
| 2026/08/29 | 13.55% | 7.11% | 6.79% | 4.42% | 3.78% | 3.92% | 3.85% | 3.81% | 1.87% | 1.53% |
| 2026/08/30 | 13.28% | 6.38% | 7.03% | 6.21% | 5.74% | 3.82% | 3.6% | 3.04% | 1.76% | 1.91% |
| 2026/08/31 | 13.12% | 7.33% | 6.68% | 6.02% | 3.69% | 3.55% | 3.39% | 2.33% | 1.93% | 1.41% |
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In August 2026, Canstar.com.au led with a steady rise, peaking at 13.55%. Macquarie.com.au fluctuated, ending at 7.33%. Aussie.com.au showed consistent growth, closing at 6.68%. Finder.com.au’s share declined, finishing at 6.02%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 301 |
| 2026/08/02 | 301 |
| 2026/08/03 | 304 |
| 2026/08/04 | 296 |
| 2026/08/05 | 268 |
| 2026/08/06 | 274 |
| 2026/08/07 | 269 |
| 2026/08/08 | 271 |
| 2026/08/09 | 267 |
| 2026/08/10 | 265 |
| 2026/08/11 | 267 |
| 2026/08/12 | 271 |
| 2026/08/13 | 267 |
| 2026/08/14 | 258 |
| 2026/08/15 | 253 |
| 2026/08/16 | 251 |
| 2026/08/17 | 250 |
| 2026/08/18 | 247 |
| 2026/08/19 | 241 |
| 2026/08/20 | 240 |
| 2026/08/21 | 253 |
| 2026/08/22 | 251 |
| 2026/08/23 | 258 |
| 2026/08/24 | 254 |
| 2026/08/25 | 251 |
| 2026/08/26 | 251 |
| 2026/08/27 | 249 |
| 2026/08/28 | 247 |
| 2026/08/29 | 245 |
| 2026/08/30 | 245 |
| 2026/08/31 | 246 |
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August began with 301 advertisers, peaking at 304, then steadily declined to 246 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Macquarie.com.au and Westpac.com.au surged with click share increases of 2.27% and 2.07%, respectively. Conversely, commbank.com.au experienced a decline of 3.06%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | macquarie.com.au | aussie.com.au | westpac.com.au | commbank.com.au | canstar.com.au | finder.com.au | nab.com.au | comparethemarket.com.au | anz.com | harmoney.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 7.7% | 10.8% | 8.5% | 9.76% | 3.77% | 6.1% | 5.64% | 2.08% | 2.17% | 3.46% |
| 2026/08/02 | 8.27% | 10.2% | 8.43% | 10.12% | 4.06% | 6.19% | 5.67% | 2.36% | 2.12% | 4.06% |
| 2026/08/03 | 7.86% | 10% | 7.63% | 10.95% | 4.29% | 6.86% | 6.4% | 2.28% | 2.28% | 2.74% |
| 2026/08/04 | 6.75% | 11.14% | 7.88% | 10.45% | 4.86% | 5.72% | 5.18% | 3.96% | 2.49% | 2.79% |
| 2026/08/05 | 8.68% | 11.89% | 5.95% | 14.14% | 5.81% | 5.73% | 3.8% | 4.59% | 3.17% | 1.77% |
| 2026/08/06 | 8.95% | 13.66% | 5.73% | 11.56% | 6.19% | 5.22% | 4.49% | 4.74% | 3.97% | 1.71% |
| 2026/08/07 | 11.97% | 12.31% | 5.01% | 9.41% | 6.05% | 6.02% | 4.79% | 2.25% | 4.17% | 1.93% |
| 2026/08/08 | 9.37% | 9.42% | 6.61% | 9.84% | 4.63% | 8.28% | 5.63% | 0.55% | 3.88% | 2.3% |
| 2026/08/09 | 13.52% | 10.99% | 6.55% | 9.51% | 5.04% | 9.52% | 5.38% | 0.85% | 2.58% | 2% |
| 2026/08/10 | 12.06% | 9.41% | 5% | 10.44% | 4.47% | 8.83% | 5.91% | 1.39% | 2.82% | 2.74% |
| 2026/08/11 | 10.64% | 12.65% | 6.92% | 7.55% | 5.33% | 7.52% | 5.96% | 1.91% | 3.14% | 3.28% |
| 2026/08/12 | 15.48% | 12.33% | 5.72% | 11.05% | 5.52% | 6.03% | 6.16% | 1.86% | 3.17% | 2.26% |
| 2026/08/13 | 14.97% | 12.97% | 5.51% | 10.74% | 5.29% | 5.88% | 7.13% | 2.97% | 3.21% | 1.71% |
| 2026/08/14 | 14.54% | 11.58% | 5.91% | 10.69% | 4.6% | 5.73% | 6.37% | 2.29% | 4.24% | 2.28% |
| 2026/08/15 | 14.25% | 10.71% | 7.31% | 9.23% | 4.06% | 7.73% | 7.18% | 1.35% | 2.7% | 2.28% |
| 2026/08/16 | 12.95% | 11.05% | 7.39% | 12.42% | 3.84% | 7.01% | 5.72% | 2.02% | 4.05% | 2.43% |
| 2026/08/17 | 13.76% | 13% | 6.44% | 10.48% | 3.29% | 7.66% | 5.47% | 2.57% | 3.82% | 2.32% |
| 2026/08/18 | 12.79% | 12.11% | 5.78% | 9.78% | 3.79% | 7.36% | 4.94% | 2.04% | 3.5% | 2.42% |
| 2026/08/19 | 14.65% | 13.52% | 6.87% | 8.91% | 3.15% | 8.31% | 5.44% | 1.19% | 2.79% | 2.13% |
| 2026/08/20 | 13.15% | 13.32% | 7.02% | 10.73% | 3.9% | 7.12% | 5.41% | 1.56% | 3.21% | 1.72% |
| 2026/08/21 | 12.49% | 13.78% | 4.82% | 10.17% | 5.29% | 5.11% | 4.05% | 1.43% | 6.19% | 1.25% |
| 2026/08/22 | 10.49% | 13.59% | 6.23% | 8.99% | 6.03% | 4.59% | 4.08% | 1.38% | 5.51% | 1.63% |
| 2026/08/23 | 9.84% | 13.26% | 6.17% | 10.25% | 6.21% | 4.17% | 5.17% | 1.14% | 4.93% | 1.65% |
| 2026/08/24 | 11.88% | 10.55% | 6.68% | 9.73% | 5.01% | 6.3% | 7.23% | 1.28% | 3.46% | 1.89% |
| 2026/08/25 | 14.33% | 9.59% | 6.82% | 9.45% | 4.8% | 5.08% | 5.85% | 1.24% | 2.93% | 1.91% |
| 2026/08/26 | 20.59% | 8.66% | 7.26% | 8.95% | 5.36% | 3.56% | 4.72% | 1.24% | 2.15% | 0.81% |
| 2026/08/27 | 19.59% | 7.08% | 8.34% | 9.97% | 5.25% | 3.65% | 4.18% | 1.19% | 2.69% | 1.16% |
| 2026/08/28 | 18.92% | 9.44% | 8.77% | 10.18% | 5.87% | 3.74% | 5.59% | 0.91% | 2.58% | 0.77% |
| 2026/08/29 | 18.26% | 8.19% | 8.14% | 9.05% | 6.04% | 3.51% | 4.37% | 0.71% | 2.95% | 0.98% |
| 2026/08/30 | 14.91% | 9.73% | 11.73% | 8.6% | 5.53% | 4.66% | 3.64% | 1.09% | 1.65% | 1.02% |
| 2026/08/31 | 17.15% | 9.55% | 8.72% | 8.51% | 5.51% | 4.44% | 3.67% | 1.76% | 1.62% | 1.04% |
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In August 2026, Macquarie’s impression share surged, peaking at 20.59% on the 26th. Aussie saw a decline, ending at 9.55%. Westpac fluctuated, closing at 8.72%. CommBank remained steady, finishing at 8.51%. Canstar and Finder experienced moderate changes, while NAB and ANZ showed declines. Harmoney’s share decreased, ending at 1.04%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google PPC, Canstar leads with a compelling offer to compare over 5,800 home loans from 70 lenders, emphasizing variety and choice. CommBank, Macquarie, and Westpac focus on empowering users with repayment calculators, while Jacaranda Finance highlights speed and simplicity in loan approval.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Finance Loans & Mortgages August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Finance Loans & Mortgages August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Finance Loans & Mortgages August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Finance Loans & Mortgages August 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Finance Loans & Mortgages August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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