AUS Finance Loans & Mortgages - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Loans & Mortgages – AUS

Google AI Overview visibility for Finance Loans & Mortgages AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.3501357077
74.6498642923
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 58
42
57%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 9%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
commbank.com.au 21.88
nab.com.au 11.56
westpac.com.au 10.13
aussie.com.au 7.24
finder.com.au 4.74
canstar.com.au 4.69
anz.com 3.9
macquarie.com.au 3.57
loans.com.au 2.89
harmoney.com.au 2.17
others 27.23
  • commbank.com.au - 21.88%
  • nab.com.au - 11.56%
  • westpac.com.au - 10.13%
  • aussie.com.au - 7.24%
  • finder.com.au - 4.74%
  • canstar.com.au - 4.69%
  • anz.com - 3.9%
  • macquarie.com.au - 3.57%
  • loans.com.au - 2.89%
  • harmoney.com.au - 2.17%
  • others - 27.23%

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In the PPC landscape, CommBank leads with 21.88% click share, followed by NAB at 11.56%. Westpac captures 10.13%, while ‘others’ collectively hold 27.23%.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date finder.com.au aussie.com.au canstar.com.au harmoney.com.au westpac.com.au nab.com.au macquarie.com.au plenti.com.au anz.com ourmoneymarket.com
2026/07/01 5.88% 9.92% 6.58% 6.02% 3.67% 4.39% 3.85% 4.97% 2.22% 3.18%
2026/07/02 6.47% 8.27% 5.75% 5.99% 3.81% 5.26% 4.05% 5.55% 2.48% 3.29%
2026/07/03 6.89% 6.51% 5.21% 6.47% 5.62% 5.56% 3.98% 4.9% 3.28% 3.29%
2026/07/04 6.96% 5.77% 7.93% 6.93% 4.81% 4.87% 4.14% 4.48% 3.94% 4.25%
2026/07/05 7.79% 5.32% 7.93% 6.39% 5.97% 4.89% 3.56% 4.49% 4.39% 3.24%
2026/07/06 6.76% 5.63% 8.07% 6.07% 4.82% 5.85% 3.35% 4.88% 4.08% 3.55%
2026/07/07 7.49% 5.21% 8.31% 6% 5.6% 6.33% 3.06% 4.99% 3.5% 3.59%
2026/07/08 8.21% 4.91% 7.49% 6.05% 5.7% 6.03% 2.52% 4.77% 3.5% 3.12%
2026/07/09 9.52% 4.29% 8.58% 6.42% 5.24% 6.17% 2.02% 4.63% 3.19% 4.71%
2026/07/10 8.63% 4.8% 8.94% 6.85% 5.32% 5.32% 2.43% 5.41% 3.12% 4.12%
2026/07/11 9.01% 5.2% 8.55% 7.62% 6.06% 5.01% 2.45% 5.86% 3.57% 4.95%
2026/07/12 7.83% 5.39% 9.17% 6.5% 6.17% 4.18% 2.71% 5.91% 3.91% 4.3%
2026/07/13 7.86% 6.06% 8.27% 6.62% 5.05% 5.73% 2.85% 6.63% 2.87% 3.36%
2026/07/14 8.42% 6.09% 8.27% 5.82% 5.39% 6.09% 2.25% 6.48% 2.84% 3.18%
2026/07/15 8.74% 6.42% 6.7% 5.15% 4.67% 7.61% 2.71% 5.61% 2.67% 3.2%
2026/07/16 9.2% 6.47% 5.68% 4.55% 5.54% 8.04% 2.69% 4.51% 3.4% 2.7%
2026/07/17 10.01% 6.32% 6.77% 5.06% 5.26% 7.45% 2.08% 4.74% 3.73% 3.15%
2026/07/18 8.93% 7.83% 7.17% 6.65% 4.4% 4.64% 1.61% 5.97% 4.26% 3.22%
2026/07/19 10.04% 5.09% 8.43% 6.34% 6.24% 4.21% 1.92% 6.31% 3.72% 3.57%
2026/07/20 9.27% 6.53% 6.2% 5.61% 4.92% 5.1% 2.39% 6.88% 3.22% 2.71%
2026/07/21 8.38% 6.08% 8.24% 5.79% 5.37% 6.07% 2.25% 6.45% 2.87% 3.17%
2026/07/22 8.8% 5.91% 7.38% 6.39% 5.27% 5.27% 2.51% 5.74% 2.91% 3.45%
2026/07/23 7.74% 5.89% 7.27% 6.32% 4.89% 5.83% 2.54% 5.91% 3.13% 3.91%
2026/07/24 8% 5.81% 7.35% 5.41% 5.08% 6.14% 2.61% 5.22% 3.62% 3.87%
2026/07/25 8.09% 6.25% 7.24% 5.74% 5.03% 6.32% 2.56% 6.3% 3.27% 3.72%
2026/07/26 7.91% 6.56% 7.16% 5.82% 4.97% 5.47% 2.98% 5.73% 2.98% 3.56%
2026/07/27 7.26% 7.57% 6.29% 6.14% 3.76% 6.19% 3.5% 5.28% 2.86% 2.64%
2026/07/28 7.71% 9.16% 7.31% 5.82% 4.27% 5.33% 3.56% 4.06% 2.89% 2.63%
2026/07/29 10.54% 6.48% 7.44% 6.19% 3.64% 7.14% 4.64% 2.65% 3.23% 2.48%
2026/07/30 7.46% 7.18% 7.13% 5.83% 4.18% 5.52% 3.88% 3.57% 3.37% 3.26%
2026/07/31 7.88% 7.45% 6.68% 5.72% 4.42% 4.3% 4.23% 3.78% 2.99% 2.68%
  • finder.com.au
  • aussie.com.au
  • canstar.com.au
  • harmoney.com.au
  • westpac.com.au
  • nab.com.au
  • macquarie.com.au
  • plenti.com.au
  • anz.com
  • ourmoneymarket.com

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In July 2026, finder.com.au’s PPC spend share rose steadily, peaking mid-month. Aussie.com.au saw a decline, while canstar.com.au fluctuated. Harmoney.com.au and westpac.com.au experienced minor variations. The month concluded with finder.com.au leading.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 282
2026/07/02 284
2026/07/03 286
2026/07/04 295
2026/07/05 298
2026/07/06 296
2026/07/07 294
2026/07/08 291
2026/07/09 288
2026/07/10 283
2026/07/11 286
2026/07/12 288
2026/07/13 290
2026/07/14 283
2026/07/15 280
2026/07/16 290
2026/07/17 292
2026/07/18 296
2026/07/19 288
2026/07/20 297
2026/07/21 283
2026/07/22 302
2026/07/23 304
2026/07/24 309
2026/07/25 309
2026/07/26 309
2026/07/27 291
2026/07/28 293
2026/07/29 268
2026/07/30 300
2026/07/31 298

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July saw a dynamic shift in advertisers, starting at 282 and peaking at 309. The month concluded with a slight dip to 298, showcasing a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aussie.com.au 1.85%
credit24.com.au 0.93%
comparethemarket.com.au 0.51%
fundo.com.au 0.42%
macquarie.com.au 0.28%
westpac.com.au -0.36%
anz.com -0.62%
canstar.com.au -0.65%
loans.com.au -0.78%
nab.com.au -1.27%

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Aussie.com.au surged with a 1.85% click share increase, while nab.com.au faced a decline of 1.27%.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aussie.com.au commbank.com.au westpac.com.au macquarie.com.au finder.com.au nab.com.au canstar.com.au harmoney.com.au loans.com.au anz.com
2026/07/01 15.54% 7.79% 6.69% 6.19% 4.38% 7.67% 4.16% 3.34% 3.32% 1.85%
2026/07/02 13.82% 9.07% 6.48% 6.75% 5% 7.7% 3.39% 3.08% 3.3% 2.49%
2026/07/03 10.47% 8.63% 8.84% 7.24% 5.54% 8.07% 3.15% 3.19% 3.73% 4.03%
2026/07/04 9.5% 9.6% 7.65% 7.92% 5.43% 7.83% 5.16% 3.43% 4.04% 4.19%
2026/07/05 8.61% 9.6% 9.48% 6.15% 6.69% 7.23% 5.31% 3.38% 4.48% 4.77%
2026/07/06 9.21% 8.05% 7.19% 5.95% 5.74% 9.51% 5.62% 3.26% 4.13% 3.78%
2026/07/07 8.04% 8.07% 8.44% 5.73% 6.51% 10.19% 5.62% 3.22% 4.84% 3.37%
2026/07/08 7.1% 7.87% 9.05% 4.81% 6.75% 8.48% 5.54% 3.05% 4.92% 3.64%
2026/07/09 6.76% 7.52% 8.38% 3.32% 8.49% 8.84% 6.56% 3.44% 5.26% 2.52%
2026/07/10 7.51% 7.2% 8.97% 4.04% 8.18% 8.18% 6.92% 3.8% 3.73% 2.29%
2026/07/11 8.18% 8.5% 10.81% 4.49% 8.03% 6.5% 6.6% 3.9% 4.65% 2.77%
2026/07/12 8.03% 10.03% 11.64% 4.51% 6.97% 5.58% 6.39% 3.55% 4.39% 3.39%
2026/07/13 9.22% 10.05% 8.98% 4.15% 6.66% 8.04% 5.87% 3.65% 3.78% 2.64%
2026/07/14 9.19% 8.46% 9.65% 3.34% 7.51% 9.24% 5.98% 3.35% 4.13% 2.34%
2026/07/15 9.12% 8.9% 8.46% 4.15% 7.89% 11.46% 4.13% 3.19% 3.5% 2.27%
2026/07/16 9.32% 8.39% 9.56% 3.78% 7.79% 11.38% 3.45% 2.45% 3.72% 2.35%
2026/07/17 9.95% 7.98% 9.23% 2.82% 9.08% 9.95% 4.1% 2.65% 4.64% 2.48%
2026/07/18 12.98% 7.89% 8.22% 1.72% 7.73% 7.61% 4.79% 3.97% 2.08% 3.22%
2026/07/19 7.74% 8.37% 11.77% 2.8% 8.85% 5.83% 6.06% 3.74% 3.66% 3.62%
2026/07/20 9.67% 8.6% 9.19% 2.99% 8.26% 7.68% 3.93% 3.46% 2.74% 3%
2026/07/21 9.19% 8.46% 9.65% 3.34% 7.51% 9.24% 5.98% 3.35% 4.13% 2.34%
2026/07/22 9.66% 9.12% 9.25% 4.39% 7.94% 7.63% 4.83% 3.86% 3.68% 2.26%
2026/07/23 9.31% 8.11% 8.56% 4.46% 7.44% 7.75% 5.23% 3.49% 4.09% 2.54%
2026/07/24 8.64% 8.85% 8.66% 4.3% 6.98% 8.35% 5.1% 3.19% 3.98% 3%
2026/07/25 10.17% 8.29% 8.56% 4.16% 7.73% 9.44% 5.06% 3.41% 3.75% 2.41%
2026/07/26 10.94% 8.48% 8.79% 5.08% 6.96% 8.1% 5.07% 3.2% 3.42% 2.46%
2026/07/27 13.3% 9.01% 6.73% 6.06% 6.46% 8.47% 3.91% 3.11% 3.06% 2.38%
2026/07/28 14.03% 8.69% 7.55% 6.1% 6.66% 7.41% 4.7% 3.05% 3% 2.25%
2026/07/29 10.64% 12.3% 7.37% 8.33% 9.27% 9.09% 3.67% 2.91% 2.26% 2.35%
2026/07/30 11.49% 7.83% 7.51% 6.86% 7.52% 6.75% 4.66% 3.24% 3.26% 2.44%
2026/07/31 12.05% 9.94% 7.88% 7.69% 6.84% 5.12% 4.21% 2.93% 2.87% 2.08%
  • aussie.com.au
  • commbank.com.au
  • westpac.com.au
  • macquarie.com.au
  • finder.com.au
  • nab.com.au
  • canstar.com.au
  • harmoney.com.au
  • loans.com.au
  • anz.com

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In July 2026, aussie.com.au’s impression share fluctuated, starting at 15.54% and ending at 12.05%. CommBank saw a peak on July 29 at 12.3%, while Westpac’s highest was 11.77% on July 19. Macquarie’s share dipped mid-month but recovered to 7.69% by month’s end. Finder.com.au and NAB had varied trends, with NAB peaking at 11.46% on July 15. Canstar and Harmoney maintained lower shares, while loans.com.au and ANZ had minimal fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages - Last month
  1. 1
    Compare Mortgage Options - Calculate Mortgage Repayments https://www.anz.com.au › home_loans

    Applications Subject To Approval. T&Cs, Fees And Charges Apply. Discounts Subject To LVR.

  2. 2
    Compare Home Loan Rates - Interest Rates From 5.69% https://www.canstar.com.au

    You Can Compare Over 5800 Home Loans From Over 70 Different Lenders Online Now. Compare Home Loans Across Different Deposit %— Buying a Property or Refinancing. All major banks.

  3. 3
    Home Loan Calculator https://www.commbank.com.au › commbank › calculator

    Calculate Home Loan Repayments — See How Much You Can Afford To Borrow. Use Our Online Calculator Now. Use Your Income ...

  4. 4
    Borrowing Power Calculator https://www.loans.com.au › buy › home

    loans.com.au — Calculate your savings & compare our rates. Apply online in only 5 steps! Check Out Our Real Good Rates & Fast Track Your Application. Start now! $0 Monthly fee. $0 Annual fees. $0...

  5. 5
    Repayment Calculator | Your Mortgage Australia https://www.yourmortgage.com.au

    Use Mortgage Repayment Calculator to calculate monthly extra payments & amount of interest paid also with offset account on your home loan or mortgage.

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In the competitive landscape of home loans, ANZ, Canstar, CommBank, Loans.com.au, and Your Mortgage Australia dominate with compelling PPC ads. ANZ emphasizes mortgage comparisons and repayment calculations, while Canstar offers extensive loan comparisons. CommBank and Loans.com.au focus on calculators for affordability and borrowing power, respectively. Your Mortgage Australia highlights repayment calculations, showcasing diverse tools for informed financial decisions.

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