AUS Finance Loans & Mortgages - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Loans & Mortgages – AUS

Google AI Overview visibility for Finance Loans & Mortgages AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.0758121701
77.9241878299
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 9%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
commbank.com.au 25.62
aussie.com.au 9.55
nab.com.au 8.43
westpac.com.au 7.4
macquarie.com.au 4.5
canstar.com.au 3.74
anz.com 3.63
stgeorge.com.au 3.08
loans.com.au 2.88
finder.com.au 2.57
others 28.6
  • commbank.com.au - 25.62%
  • aussie.com.au - 9.55%
  • nab.com.au - 8.43%
  • westpac.com.au - 7.4%
  • macquarie.com.au - 4.5%
  • canstar.com.au - 3.74%
  • anz.com - 3.63%
  • stgeorge.com.au - 3.08%
  • loans.com.au - 2.88%
  • finder.com.au - 2.57%
  • others - 28.6%

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In the PPC landscape, CommBank leads with 25.62% click share, followed by Aussie at 9.55%. Others collectively dominate with 28.6%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aussie.com.au canstar.com.au finder.com.au harmoney.com.au macquarie.com.au plenti.com.au nab.com.au commbank.com.au westpac.com.au anz.com
2026/06/01 9.76% 8.07% 4.96% 5.19% 3.97% 2.75% 2.92% 3.23% 2.71% 3.17%
2026/06/02 8.98% 6.37% 5.79% 4.78% 3.39% 5.66% 2.89% 3.08% 2.63% 4.3%
2026/06/03 9.33% 8.22% 7.84% 4.22% 3.58% 5.55% 3.3% 2.56% 3.44% 0.53%
2026/06/04 9.68% 7.94% 6.56% 5.06% 3.48% 5.3% 3.25% 3.38% 2.46% 4.1%
2026/06/05 9.22% 8.1% 5.59% 5.42% 3.79% 6.26% 3.37% 3.65% 3.22% 3.37%
2026/06/06 9.89% 8.4% 6.45% 5.5% 4.02% 4.31% 3.28% 4.65% 2.65% 4.07%
2026/06/07 9.97% 8.08% 5.25% 5.19% 3.53% 3.71% 3.05% 4.26% 3.23% 3.45%
2026/06/08 9.36% 7.98% 4.25% 5.24% 3.5% 4.47% 3.09% 4.65% 2.99% 3.27%
2026/06/09 8.96% 7.59% 5.07% 5.73% 3.59% 4.54% 3.34% 5.22% 3.09% 3.27%
2026/06/10 7.42% 8.46% 6.33% 4.9% 4.1% 3.79% 3.73% 4.91% 3.03% 3.1%
2026/06/11 9.9% 7.34% 4.42% 6.75% 4.4% 3.8% 4.03% 4.33% 2.69% 2.94%
2026/06/12 9.44% 6.62% 4.05% 6.72% 3.65% 1.89% 3.53% 4.53% 2.92% 3.28%
2026/06/13 10.27% 7.39% 4.47% 5.95% 4.71% 1.14% 3.23% 4.47% 3.34% 4.01%
2026/06/14 9.45% 7.7% 4.43% 6.06% 4.53% 1.56% 3.25% 4.68% 4.04% 3.87%
2026/06/15 9.21% 7.05% 4.11% 4.5% 4.38% 2.2% 3.63% 5.05% 2.8% 2.87%
2026/06/16 9.23% 6.82% 4.16% 4.59% 4.59% 2.72% 3.44% 3.75% 2.78% 2.8%
2026/06/17 8.44% 5.95% 3.8% 5.18% 5.14% 3.07% 3.63% 3.31% 3.08% 3.15%
2026/06/18 9.06% 5.86% 3.42% 4.85% 5.35% 2.77% 3.79% 3.14% 3.53% 3.52%
2026/06/19 8.48% 5.73% 4.22% 6.02% 4.55% 2.78% 3.5% 2.72% 3.31% 3.62%
2026/06/20 7.61% 6.02% 4.72% 6.55% 3.64% 2.96% 3.86% 2.81% 3.57% 3.74%
2026/06/21 7.25% 6.32% 4.39% 6.04% 3.36% 4.06% 3.74% 2.68% 3.88% 4.21%
2026/06/22 8.75% 6.59% 4.27% 5.08% 3.94% 4.61% 4.02% 2.93% 3.31% 3.47%
2026/06/23 8.26% 6.67% 4.53% 5.21% 3.82% 3.81% 4.11% 3.24% 3.21% 3.49%
2026/06/24 8.76% 6.82% 4.16% 5.43% 4.26% 3.92% 3.8% 3.04% 3.07% 3.16%
2026/06/25 8.88% 6.76% 3.77% 5.46% 4.44% 4.43% 4.38% 2.73% 3.02% 3.24%
2026/06/26 9.16% 5.57% 3.62% 5.75% 3.81% 4.68% 4.4% 2.73% 2.69% 3.63%
2026/06/27 8.06% 5.64% 4.93% 6.98% 4.2% 5.12% 4.13% 2.42% 2.84% 3.54%
2026/06/28 8.45% 5.81% 4.16% 5.76% 4.27% 5.96% 3.94% 2.81% 3.04% 3.06%
2026/06/29 8.76% 6.17% 5.22% 5% 5.43% 5.48% 4.51% 3% 2.49% 2.41%
2026/06/30 9.18% 6.92% 5.49% 5.01% 4.95% 4.74% 4.46% 2.61% 2.45% 2.35%
  • aussie.com.au
  • canstar.com.au
  • finder.com.au
  • harmoney.com.au
  • macquarie.com.au
  • plenti.com.au
  • nab.com.au
  • commbank.com.au
  • westpac.com.au
  • anz.com

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Aussie.com.au led June with fluctuating spend, peaking mid-month. Canstar.com.au saw a decline, while Finder.com.au and Harmoney.com.au showed varied trends. Macquarie.com.au and Plenti.com.au had modest changes. Nab.com.au, CommBank.com.au, Westpac.com.au, and ANZ.com experienced mixed results, ending the month with diverse spend shares.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 351
2026/06/02 357
2026/06/03 347
2026/06/04 331
2026/06/05 328
2026/06/06 330
2026/06/07 332
2026/06/08 328
2026/06/09 325
2026/06/10 323
2026/06/11 324
2026/06/12 318
2026/06/13 318
2026/06/14 311
2026/06/15 310
2026/06/16 295
2026/06/17 292
2026/06/18 293
2026/06/19 287
2026/06/20 291
2026/06/21 295
2026/06/22 292
2026/06/23 294
2026/06/24 292
2026/06/25 283
2026/06/26 282
2026/06/27 280
2026/06/28 283
2026/06/29 280
2026/06/30 277

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June saw a steady decline in distinct advertisers, starting at 351 and ending at 277.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nab.com.au 1.33%
lendi.com.au 1.16%
boq.com.au 1.05%
loans.com.au 1.04%
aussie.com.au 0.76%
mortgagechoice.com.au -0.48%
finder.com.au -0.55%
canstar.com.au -0.71%
westpac.com.au -1.26%
commbank.com.au -4.04%

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In the past month, nab.com.au surged by 1.33%, while commbank.com.au dropped by 4.04%. Lendi.com.au gained 1.16%, contrasting with westpac.com.au’s decline of 1.26%.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aussie.com.au commbank.com.au macquarie.com.au nab.com.au stgeorge.com.au finder.com.au canstar.com.au westpac.com.au loans.com.au harmoney.com.au
2026/06/01 12.71% 12.75% 5.62% 4.45% 3.69% 3.92% 4.05% 5.29% 3.15% 2.6%
2026/06/02 12.18% 12.1% 5.48% 3.82% 3.97% 5.09% 3.24% 5.46% 2.75% 2.63%
2026/06/03 12.81% 9.86% 5.3% 4.78% 3.68% 6.55% 4.47% 7.87% 3.64% 2.06%
2026/06/04 12.91% 12.04% 5.69% 3.98% 3.38% 5.85% 4.51% 3.91% 2.67% 2.62%
2026/06/05 12.38% 12.17% 6.02% 4.14% 3.73% 4.72% 4.53% 5.75% 3.57% 2.96%
2026/06/06 13.25% 13.62% 5.62% 4.63% 3% 5.02% 4.6% 5.3% 2.43% 3.14%
2026/06/07 13.2% 12.6% 5.72% 3.72% 4.11% 4.31% 4.45% 6.86% 3.2% 2.94%
2026/06/08 13.09% 13.57% 5.56% 3.69% 3.06% 3.69% 4.45% 6% 2.47% 2.71%
2026/06/09 12.07% 13.31% 6.1% 4.79% 3.94% 4.29% 4.04% 5.22% 4.69% 3.25%
2026/06/10 9.91% 13.95% 7.45% 5.69% 3.73% 5.46% 4.68% 5.48% 2.92% 2.87%
2026/06/11 14.02% 12.78% 6.96% 5.49% 3.99% 3.66% 4.17% 3.97% 3.36% 3.76%
2026/06/12 14.06% 12.28% 5.86% 5.37% 4.95% 3.23% 3.58% 5.04% 3.58% 3.57%
2026/06/13 14.95% 12.07% 7.12% 4.09% 5.26% 3.7% 4.17% 6.25% 3.77% 3.25%
2026/06/14 13.96% 11.69% 5.9% 4.09% 5.65% 3.54% 4.28% 8.01% 3.95% 3.28%
2026/06/15 13.54% 12.26% 6.12% 4.75% 4.43% 3.14% 3.99% 4.57% 2.94% 2.47%
2026/06/16 14.02% 10.49% 6.67% 4.59% 3.62% 3.21% 3.76% 4.27% 3.5% 2.49%
2026/06/17 13.46% 10.27% 7.27% 4.62% 4.26% 2.79% 3.22% 4.7% 3.49% 2.78%
2026/06/18 13.51% 9.85% 7.33% 5.2% 4.16% 2.79% 3.21% 4.79% 3.76% 2.68%
2026/06/19 12.58% 9.1% 6.15% 5.2% 5.15% 3.2% 3.06% 5.08% 4.54% 3.18%
2026/06/20 11.43% 8.06% 6.1% 4.72% 5.02% 3.59% 3.25% 6.42% 5.37% 3.33%
2026/06/21 11.25% 7.93% 4.92% 4.72% 4.88% 3.26% 3.28% 7.09% 5.61% 3.22%
2026/06/22 12.34% 10.03% 5.49% 5.47% 4.43% 3.29% 3.71% 6.08% 4.99% 2.84%
2026/06/23 10.43% 11.03% 5.85% 5.9% 4.31% 3.61% 3.84% 5.15% 4.73% 2.76%
2026/06/24 12.02% 10.33% 6.43% 5.59% 3.8% 3.17% 3.87% 5.01% 4.58% 3.1%
2026/06/25 13.54% 9.61% 6.95% 6.66% 3.08% 3.22% 3.91% 4.22% 3.77% 2.98%
2026/06/26 15.16% 9.65% 6.65% 6.23% 3.22% 2.9% 2.95% 3.78% 3.59% 3.13%
2026/06/27 13.79% 8.57% 6.56% 6.14% 3.44% 4.15% 3.15% 4.27% 5.05% 3.65%
2026/06/28 14.51% 10.07% 6.52% 5.07% 3.82% 3.65% 3.15% 4.94% 4.53% 3.31%
2026/06/29 14.68% 10.13% 7.44% 6.93% 3.41% 4.23% 3.66% 3.34% 4.59% 2.66%
2026/06/30 14.65% 8.73% 7.74% 7.22% 4.2% 4.17% 3.86% 3.85% 3.52% 2.57%
  • aussie.com.au
  • commbank.com.au
  • macquarie.com.au
  • nab.com.au
  • stgeorge.com.au
  • finder.com.au
  • canstar.com.au
  • westpac.com.au
  • loans.com.au
  • harmoney.com.au

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In June 2026, Aussie.com.au led with fluctuating impressions, peaking mid-month. CommBank saw a decline, while Macquarie and NAB showed steady growth. Westpac’s performance varied, ending lower. Overall, Aussie.com.au maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages - Last month
  1. 1
    Compare Home Loan Rates - Top 15 Home Loan Rates 2026 https://www.aussie.com.au

    An Aussie broker will compare mortgage features, fees and rates from over 25 lenders.

  2. 2
    Home Loan Calculator https://www.commbank.com.au › commbank › calculator

    CommBank Home Loans — See How Much You Can Afford To Borrow. Use Our Online Calculator Now. Use Your Income ...

  3. 3
    Borrowing Power Calculator https://www.loans.com.au › buy › home

    Variable Basic Home Loan — Calculate your savings & compare our rates. Apply online in only 5 steps! Check Out Our Real Good Rates & Fast Track Your Application. Start now! $0 Monthly fee. $0 Annual fees. $0 Application fee.

  4. 4
    Borrowing Power Calculator - How Much Could I Borrow? https://online.macquarie.com.au › home-loan › borrowing-power

    Calculate how much you could borrow toward your new home or investment property purchase.

  5. 5
    Repayment Calculator | Your Mortgage Australia https://www.yourmortgage.com.au

    Use Mortgage Repayment Calculator to calculate monthly extra payments & amount of interest paid also with offset account on your home loan or mortgage.

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In the competitive landscape of home loans, Aussie.com.au stands out by offering a comprehensive comparison of mortgage features from over 25 lenders. Meanwhile, CommBank and Macquarie focus on empowering potential borrowers with calculators to assess borrowing power. Loans.com.au highlights its fee-free, streamlined application process, while YourMortgage.com.au provides tools for calculating repayments and interest savings.

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