AUS Finance Loans & Mortgages - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Loans & Mortgages – AUS

Google AI Overview visibility for Finance Loans & Mortgages AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.0815531262
73.9184468738
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 9%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
commbank.com.au 23.41
westpac.com.au 9.83
aussie.com.au 8.63
nab.com.au 8.39
macquarie.com.au 8.18
anz.com 4.63
canstar.com.au 4.35
finder.com.au 3.74
fundo.com.au 2.05
credit24.com.au 1.51
others 25.28
  • commbank.com.au - 23.41%
  • westpac.com.au - 9.83%
  • aussie.com.au - 8.63%
  • nab.com.au - 8.39%
  • macquarie.com.au - 8.18%
  • anz.com - 4.63%
  • canstar.com.au - 4.35%
  • finder.com.au - 3.74%
  • fundo.com.au - 2.05%
  • credit24.com.au - 1.51%
  • others - 25.28%

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CommBank leads with 23.41% click share, closely followed by Westpac at 9.83%. Others collectively hold 25.28%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date canstar.com.au macquarie.com.au aussie.com.au finder.com.au westpac.com.au commbank.com.au nab.com.au anz.com harmoney.com.au plenti.com.au
2026/08/01 6.24% 4.06% 6.37% 7.29% 4.22% 3.79% 4.43% 3.34% 5.77% 4.7%
2026/08/02 6.89% 4.27% 7.15% 7.02% 4.02% 3.67% 4.62% 3.09% 6.69% 4.66%
2026/08/03 7.16% 3.71% 7.02% 7.63% 4.02% 4.03% 4.86% 3.6% 5.3% 4.13%
2026/08/04 7.85% 3.89% 7.65% 6.89% 4.22% 3.75% 4.25% 3.23% 4.74% 4.12%
2026/08/05 10.19% 4.58% 8.18% 7.03% 2.69% 5.61% 3.16% 4.66% 3.69% 2.26%
2026/08/06 11.19% 4.84% 9.42% 6.21% 2.77% 4.69% 3.84% 4.79% 3.25% 1.76%
2026/08/07 11.14% 5.95% 8.42% 7.17% 2.36% 3.84% 3.78% 5.17% 3.8% 2.15%
2026/08/08 7.87% 4.29% 6.42% 9.77% 2.9% 3.36% 4.21% 4.36% 4.12% 2.99%
2026/08/09 9.29% 5.5% 7.56% 10.33% 2.79% 3.68% 4.65% 3.93% 4.2% 3.19%
2026/08/10 8.43% 5.69% 6.2% 9.36% 2.41% 3.99% 4.44% 4.02% 4.79% 3.75%
2026/08/11 10.06% 5.22% 7.4% 8.15% 3.36% 3.08% 4.17% 3.69% 5.21% 4.29%
2026/08/12 10.17% 7.4% 8.51% 7.64% 2.73% 4.57% 4.22% 3.69% 4.09% 3.63%
2026/08/13 10.69% 7.54% 9.61% 7% 2.89% 5.12% 5.18% 3.77% 3.83% 2.5%
2026/08/14 9.88% 7.26% 8.9% 6.88% 3% 4.64% 4.34% 4.26% 4.46% 3.64%
2026/08/15 9.51% 6.5% 8.02% 8.67% 3.36% 4.07% 4.58% 4.01% 4.53% 3.35%
2026/08/16 9.28% 6.21% 8.79% 7.98% 3.38% 6.05% 3.94% 4.07% 4.94% 2.97%
2026/08/17 8.11% 6.78% 9.92% 9.25% 3.05% 4.53% 3.94% 4.06% 4.46% 4.22%
2026/08/18 9.11% 5.7% 8.4% 8.97% 2.62% 3.76% 3.47% 3.36% 4.52% 3.1%
2026/08/19 8.58% 6.31% 10.8% 9.88% 3.31% 3.99% 3.16% 3.01% 4.04% 2.74%
2026/08/20 9.53% 5.99% 9.79% 7.74% 3.2% 4.42% 4.1% 4.17% 3.76% 3.01%
2026/08/21 11.13% 5.18% 9.73% 5.76% 2.29% 4.39% 3.6% 5.34% 2.35% 2.07%
2026/08/22 11.95% 4.55% 9.34% 5.46% 2.88% 4.31% 3.54% 5.65% 2.44% 2.25%
2026/08/23 12.14% 4.31% 8.8% 5.77% 3.15% 4.85% 4.13% 4.63% 3.03% 1.41%
2026/08/24 10.56% 5.22% 7.51% 7.46% 2.89% 3.86% 5.27% 4.16% 3.32% 2.21%
2026/08/25 11.11% 5.77% 7.42% 6.59% 3.05% 4.03% 4.8% 3.34% 3.45% 2.34%
2026/08/26 12.27% 7.87% 7.2% 4.59% 3.36% 4.14% 4.69% 3.08% 1.49% 1.38%
2026/08/27 12.29% 7.42% 6.21% 4.8% 3.56% 4.21% 3.9% 3.6% 2.39% 2.12%
2026/08/28 13.42% 7.39% 7.59% 4.61% 3.57% 4.48% 5.15% 3.46% 1.48% 1.09%
2026/08/29 13.55% 7.11% 6.79% 4.42% 3.78% 3.92% 3.85% 3.81% 1.87% 1.53%
2026/08/30 13.28% 6.38% 7.03% 6.21% 5.74% 3.82% 3.6% 3.04% 1.76% 1.91%
2026/08/31 13.12% 7.33% 6.68% 6.02% 3.69% 3.55% 3.39% 2.33% 1.93% 1.41%
  • canstar.com.au
  • macquarie.com.au
  • aussie.com.au
  • finder.com.au
  • westpac.com.au
  • commbank.com.au
  • nab.com.au
  • anz.com
  • harmoney.com.au
  • plenti.com.au

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In August 2026, Canstar.com.au led with a steady rise, peaking at 13.55%. Macquarie.com.au fluctuated, ending at 7.33%. Aussie.com.au showed consistent growth, closing at 6.68%. Finder.com.au’s share declined, finishing at 6.02%.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 301
2026/08/02 301
2026/08/03 304
2026/08/04 296
2026/08/05 268
2026/08/06 274
2026/08/07 269
2026/08/08 271
2026/08/09 267
2026/08/10 265
2026/08/11 267
2026/08/12 271
2026/08/13 267
2026/08/14 258
2026/08/15 253
2026/08/16 251
2026/08/17 250
2026/08/18 247
2026/08/19 241
2026/08/20 240
2026/08/21 253
2026/08/22 251
2026/08/23 258
2026/08/24 254
2026/08/25 251
2026/08/26 251
2026/08/27 249
2026/08/28 247
2026/08/29 245
2026/08/30 245
2026/08/31 246

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August began with 301 advertisers, peaking at 304, then steadily declined to 246 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
macquarie.com.au 2.27%
westpac.com.au 2.07%
jacarandafinance.com.au 0.71%
mortgagehouse.com.au 0.57%
canstar.com.au 0.49%
nab.com.au -0.65%
aussie.com.au -0.69%
comparethemarket.com.au -0.78%
finder.com.au -1.04%
commbank.com.au -3.06%

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Macquarie.com.au and Westpac.com.au surged with click share increases of 2.27% and 2.07%, respectively. Conversely, commbank.com.au experienced a decline of 3.06%.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au aussie.com.au westpac.com.au commbank.com.au canstar.com.au finder.com.au nab.com.au comparethemarket.com.au anz.com harmoney.com.au
2026/08/01 7.7% 10.8% 8.5% 9.76% 3.77% 6.1% 5.64% 2.08% 2.17% 3.46%
2026/08/02 8.27% 10.2% 8.43% 10.12% 4.06% 6.19% 5.67% 2.36% 2.12% 4.06%
2026/08/03 7.86% 10% 7.63% 10.95% 4.29% 6.86% 6.4% 2.28% 2.28% 2.74%
2026/08/04 6.75% 11.14% 7.88% 10.45% 4.86% 5.72% 5.18% 3.96% 2.49% 2.79%
2026/08/05 8.68% 11.89% 5.95% 14.14% 5.81% 5.73% 3.8% 4.59% 3.17% 1.77%
2026/08/06 8.95% 13.66% 5.73% 11.56% 6.19% 5.22% 4.49% 4.74% 3.97% 1.71%
2026/08/07 11.97% 12.31% 5.01% 9.41% 6.05% 6.02% 4.79% 2.25% 4.17% 1.93%
2026/08/08 9.37% 9.42% 6.61% 9.84% 4.63% 8.28% 5.63% 0.55% 3.88% 2.3%
2026/08/09 13.52% 10.99% 6.55% 9.51% 5.04% 9.52% 5.38% 0.85% 2.58% 2%
2026/08/10 12.06% 9.41% 5% 10.44% 4.47% 8.83% 5.91% 1.39% 2.82% 2.74%
2026/08/11 10.64% 12.65% 6.92% 7.55% 5.33% 7.52% 5.96% 1.91% 3.14% 3.28%
2026/08/12 15.48% 12.33% 5.72% 11.05% 5.52% 6.03% 6.16% 1.86% 3.17% 2.26%
2026/08/13 14.97% 12.97% 5.51% 10.74% 5.29% 5.88% 7.13% 2.97% 3.21% 1.71%
2026/08/14 14.54% 11.58% 5.91% 10.69% 4.6% 5.73% 6.37% 2.29% 4.24% 2.28%
2026/08/15 14.25% 10.71% 7.31% 9.23% 4.06% 7.73% 7.18% 1.35% 2.7% 2.28%
2026/08/16 12.95% 11.05% 7.39% 12.42% 3.84% 7.01% 5.72% 2.02% 4.05% 2.43%
2026/08/17 13.76% 13% 6.44% 10.48% 3.29% 7.66% 5.47% 2.57% 3.82% 2.32%
2026/08/18 12.79% 12.11% 5.78% 9.78% 3.79% 7.36% 4.94% 2.04% 3.5% 2.42%
2026/08/19 14.65% 13.52% 6.87% 8.91% 3.15% 8.31% 5.44% 1.19% 2.79% 2.13%
2026/08/20 13.15% 13.32% 7.02% 10.73% 3.9% 7.12% 5.41% 1.56% 3.21% 1.72%
2026/08/21 12.49% 13.78% 4.82% 10.17% 5.29% 5.11% 4.05% 1.43% 6.19% 1.25%
2026/08/22 10.49% 13.59% 6.23% 8.99% 6.03% 4.59% 4.08% 1.38% 5.51% 1.63%
2026/08/23 9.84% 13.26% 6.17% 10.25% 6.21% 4.17% 5.17% 1.14% 4.93% 1.65%
2026/08/24 11.88% 10.55% 6.68% 9.73% 5.01% 6.3% 7.23% 1.28% 3.46% 1.89%
2026/08/25 14.33% 9.59% 6.82% 9.45% 4.8% 5.08% 5.85% 1.24% 2.93% 1.91%
2026/08/26 20.59% 8.66% 7.26% 8.95% 5.36% 3.56% 4.72% 1.24% 2.15% 0.81%
2026/08/27 19.59% 7.08% 8.34% 9.97% 5.25% 3.65% 4.18% 1.19% 2.69% 1.16%
2026/08/28 18.92% 9.44% 8.77% 10.18% 5.87% 3.74% 5.59% 0.91% 2.58% 0.77%
2026/08/29 18.26% 8.19% 8.14% 9.05% 6.04% 3.51% 4.37% 0.71% 2.95% 0.98%
2026/08/30 14.91% 9.73% 11.73% 8.6% 5.53% 4.66% 3.64% 1.09% 1.65% 1.02%
2026/08/31 17.15% 9.55% 8.72% 8.51% 5.51% 4.44% 3.67% 1.76% 1.62% 1.04%
  • macquarie.com.au
  • aussie.com.au
  • westpac.com.au
  • commbank.com.au
  • canstar.com.au
  • finder.com.au
  • nab.com.au
  • comparethemarket.com.au
  • anz.com
  • harmoney.com.au

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In August 2026, Macquarie’s impression share surged, peaking at 20.59% on the 26th. Aussie saw a decline, ending at 9.55%. Westpac fluctuated, closing at 8.72%. CommBank remained steady, finishing at 8.51%. Canstar and Finder experienced moderate changes, while NAB and ANZ showed declines. Harmoney’s share decreased, ending at 1.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages - Last month
  1. 1
    Compare Home Loan Rates - Interest Rates From 5.69% https://www.canstar.com.au

    You Can Compare Over 5800 Home Loans From Over 70 Different Lenders Online Now. Compare Home Loans Across Different Deposit %— Buying a Property or Refinancing. All major banks.

  2. 2
    Repayments Calculator | Calculate Mortgage Repayments https://www.commbank.com.au › commbank › repayment

    Try Our Home Loans Repayment Calculator & Work Out How Much Your Repayments Might Be.

  3. 3
    If Approved Get Paid In 60sec* | Fast Loans Up To $25,000 https://www.jacarandafinance.com.au › fast-loans

    Borrow up to $25k. Simple, transparent process. Funds in 60s if approved*. Trusted by thousands...

  4. 4
    Estimate Your Repayments https://www.macquarie.com.au

    Calculate Your Savings — Estimate your repayments and potential savings refinancing to a Macquarie home loan. Use our...

  5. 5
    Mortgage Repayment Calculator https://www.westpac.com.au

    Westpac Home Loans — Estimate Your Repayments Based Off Your Loan Amount, Interest Rate & Loan Type. Our Mortgage Repayment Calculator Is Here To Help You...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Canstar leads with a compelling offer to compare over 5,800 home loans from 70 lenders, emphasizing variety and choice. CommBank, Macquarie, and Westpac focus on empowering users with repayment calculators, while Jacaranda Finance highlights speed and simplicity in loan approval.

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