AUS Finance Loans & Mortgages - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Loans & Mortgages AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.6447054113
	89.3552945887

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	73
	27

73%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	14%
Transactional	6%
Navigational	4%
Seasonal	0%
Local	0%
Problem Solving	22%

Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
aussie.com.au	14.17
commbank.com.au	13.19
westpac.com.au	5.75
finder.com.au	5.69
macquarie.com.au	4.05
anz.com	3.15
canstar.com.au	3.06
nab.com.au	2.99
comparethemarket.com.au	2.74
ubank.com.au	2.26
others	42.95

aussie.com.au - 14.17%
commbank.com.au - 13.19%
westpac.com.au - 5.75%
finder.com.au - 5.69%
macquarie.com.au - 4.05%
anz.com - 3.15%
canstar.com.au - 3.06%
nab.com.au - 2.99%
comparethemarket.com.au - 2.74%
ubank.com.au - 2.26%
others - 42.95%

In the competitive landscape of Google PPC for finance, ‘aussie.com.au’ leads with 14.17% click share, closely followed by ‘commbank.com.au’ at 13.19%. ‘Others’ dominate with 42.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	aussie.com.au	finder.com.au	westpac.com.au	macquarie.com.au	canstar.com.au	nab.com.au	comparethemarket.com.au	walletwizard.com.au	ubank.com.au	anz.com
2025/10/01	12.53%	9.08%	4.32%	2.56%	4.99%	2.12%	1.12%	2.33%	0.79%	3.16%
2025/10/02	12.26%	7.7%	4.18%	2.28%	4.66%	2.24%	0.63%	2.34%	2.75%	2.61%
2025/10/03	12.36%	7.67%	5.09%	2.52%	4.69%	2.27%	0.75%	2.13%	1.99%	2.54%
2025/10/04	14.55%	8.37%	4.65%	1.68%	4.86%	1.96%	0.82%	2.12%	2.92%	2.12%
2025/10/05	12.95%	7.21%	5.38%	1.77%	4.72%	1.76%	0.69%	2.02%	3.77%	2.29%
2025/10/06	13.19%	7.24%	3.89%	2.13%	4.55%	1.79%	1.22%	2.43%	4.08%	2.77%
2025/10/07	10.99%	7.15%	3.95%	2.34%	4.44%	2.58%	2.48%	2.82%	2.57%	2.86%
2025/10/08	12.28%	8.78%	4.3%	2.59%	4.57%	2%	3.35%	2.54%	3.57%	3.15%
2025/10/09	12.58%	8.04%	4.8%	2.4%	4.2%	1.89%	1.78%	2.63%	3.74%	3.33%
2025/10/10	13.5%	8.02%	5.78%	2.67%	3.62%	1.95%	1.47%	2.31%	2.75%	3.33%
2025/10/11	13.99%	7.39%	5.17%	1.97%	3.27%	2.38%	1.6%	2.53%	2.87%	3.13%
2025/10/12	13.28%	6.77%	4.73%	2.09%	3.15%	2.4%	2.31%	2.26%	4.62%	3.58%
2025/10/13	11.95%	6.57%	4.6%	2.8%	3.06%	2.5%	2.92%	2.44%	3.76%	3.7%
2025/10/14	11.99%	6.97%	3.85%	3.43%	3.28%	2.38%	3.49%	2.36%	3.2%	4.17%
2025/10/15	11.54%	6.47%	4.03%	3.6%	2.92%	2.48%	4.36%	2.29%	2.73%	4.36%
2025/10/16	12.42%	5.76%	4.11%	4.45%	2.81%	3.03%	3.42%	2.32%	2.91%	3.83%
2025/10/17	12.08%	5.84%	5.43%	4.68%	2.99%	2.93%	3.94%	1.87%	3.05%	3.52%
2025/10/18	11.93%	5.22%	5.59%	3.9%	3.17%	2.59%	3.14%	2.26%	2.78%	3.65%
2025/10/19	12.05%	5.62%	5.75%	3.8%	3.65%	2.49%	3.77%	2.06%	2.65%	3.63%
2025/10/20	11.68%	5.6%	4.61%	4.3%	3.21%	3.4%	3.24%	2.34%	2.78%	3.95%
2025/10/21	11.23%	5.91%	4.89%	4.48%	3.69%	3.54%	2.87%	2.51%	2.34%	4.13%
2025/10/22	11.56%	6%	5.47%	4.67%	3.66%	2.73%	2.3%	2.09%	2.25%	4.19%
2025/10/23	11.57%	6.7%	4.34%	4.51%	3.02%	2.92%	2.97%	2.3%	2.28%	3.78%
2025/10/24	11.26%	6.25%	5.89%	4.26%	3.41%	2.81%	3.95%	2.05%	2.59%	3.49%
2025/10/25	12.12%	6.54%	6.85%	4.32%	3.6%	2.63%	4.13%	2.29%	2.28%	3.96%
2025/10/26	12.4%	5.93%	6.21%	4.08%	3.84%	2.56%	3.45%	2.35%	2.54%	4.55%
2025/10/27	11.94%	6.63%	4.63%	4.81%	4.17%	2.72%	3.87%	2.04%	2.72%	4.27%
2025/10/28	12.7%	6.18%	4.4%	4.94%	4.04%	2.22%	3.16%	1.9%	5.96%	3.62%
2025/10/29	13.63%	6.17%	4.82%	4.6%	4.16%	2.23%	3.07%	2.07%	5.5%	3.72%
2025/10/30	14.28%	6.48%	5.32%	5%	4%	2.59%	3.57%	2.09%	1.02%	3.41%
2025/10/31	13.81%	6.9%	6.45%	5.53%	3.74%	3.41%	3.2%	2.57%	1.13%	1.03%

aussie.com.au
finder.com.au
westpac.com.au
macquarie.com.au
canstar.com.au
nab.com.au
comparethemarket.com.au
walletwizard.com.au
ubank.com.au
anz.com

In October 2025, aussie.com.au led with a fluctuating spend share, peaking at 14.55% on the 4th. Finder.com.au saw a decline, while westpac.com.au and macquarie.com.au showed growth. The month ended with aussie.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	346
2025/10/02	344
2025/10/03	346
2025/10/04	350
2025/10/05	352
2025/10/06	358
2025/10/07	348
2025/10/08	350
2025/10/09	342
2025/10/10	346
2025/10/11	340
2025/10/12	345
2025/10/13	348
2025/10/14	347
2025/10/15	345
2025/10/16	346
2025/10/17	338
2025/10/18	341
2025/10/19	337
2025/10/20	338
2025/10/21	337
2025/10/22	335
2025/10/23	332
2025/10/24	333
2025/10/25	335
2025/10/26	336
2025/10/27	335
2025/10/28	339
2025/10/29	339
2025/10/30	331
2025/10/31	322

Advertisers fluctuated in October, peaking at 358 on the 6th, then gradually declined, ending at 322 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
macquarie.com.au	1.78%
comparethemarket.com.au	1.02%
mebank.com.au	0.68%
bankwest.com.au	0.45%
virginmoney.com.au	0.41%
bendigobank.com.au	-0.48%
stgeorge.com.au	-0.53%
commbank.com.au	-0.57%
aussie.com.au	-0.76%
finder.com.au	-0.93%

Macquarie.com.au surged with a 1.78 increase, while finder.com.au dropped by 0.93. Comparethemarket.com.au rose by 1.02, contrasting aussie.com.au’s 0.76 decline.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	aussie.com.au	commbank.com.au	westpac.com.au	macquarie.com.au	finder.com.au	nab.com.au	comparethemarket.com.au	canstar.com.au	ubank.com.au	anz.com
2025/10/01	14.64%	9.07%	6.18%	3.25%	7.5%	3.5%	0.98%	3.76%	0.67%	3.07%
2025/10/02	14.27%	9.22%	6.78%	3.14%	6.34%	3.41%	0.65%	3.31%	2.8%	2.77%
2025/10/03	14.68%	8.82%	7.37%	3.49%	6.22%	3.15%	0.82%	3.56%	1.98%	2.44%
2025/10/04	17.18%	10.18%	6.58%	2.21%	6.86%	2.71%	0.9%	3.74%	2.68%	2.07%
2025/10/05	15.65%	9.3%	7.45%	2.36%	6.18%	2.58%	0.79%	3.72%	3.23%	2.01%
2025/10/06	15.63%	9.4%	5.46%	2.95%	6.27%	2.58%	1.6%	3.58%	3.36%	2.42%
2025/10/07	13.95%	8.94%	5.68%	3.21%	6.4%	3.9%	3.76%	3.36%	1.93%	3.05%
2025/10/08	14.64%	8.14%	6.23%	3.61%	7.91%	2.97%	3.72%	3.82%	2.78%	3.35%
2025/10/09	15.53%	8.04%	6.82%	3.32%	7.26%	2.34%	2.5%	3.47%	2.97%	3.36%
2025/10/10	16.27%	8.88%	7.39%	3.46%	7.35%	2.5%	1.74%	3.21%	2.13%	3.56%
2025/10/11	17.2%	8.42%	6.59%	2.54%	6.89%	3.37%	1.85%	2.85%	2.15%	3.19%
2025/10/12	16.41%	7.71%	5.83%	2.73%	6.18%	3.56%	3.08%	2.77%	3.44%	3.59%
2025/10/13	15.04%	7.74%	6.09%	3.76%	6.19%	3.58%	3.19%	2.67%	2.97%	3.38%
2025/10/14	14.73%	8.09%	4.89%	4.39%	6.45%	3.17%	4.1%	3%	2.5%	4.25%
2025/10/15	14.19%	7.81%	4.9%	4.46%	5.92%	3.4%	5.02%	2.68%	2.18%	4.22%
2025/10/16	15.01%	8.1%	4.96%	5.27%	5.28%	3.9%	4.02%	2.56%	2.31%	3.83%
2025/10/17	14.18%	7.71%	6.6%	5.82%	5.27%	3.59%	4.45%	2.66%	2.43%	3.42%
2025/10/18	14.85%	8.31%	6.86%	4.63%	4.59%	3.38%	3.45%	2.84%	2.19%	3.19%
2025/10/19	14.86%	7.06%	6.96%	4.72%	5.16%	3.27%	4.52%	3.23%	2.06%	3.67%
2025/10/20	14.05%	8.18%	5.66%	5.5%	4.98%	4.33%	3.6%	2.89%	2.26%	3.38%
2025/10/21	13.87%	8.25%	6%	5.81%	5.31%	4.01%	2.82%	3.34%	1.83%	3.71%
2025/10/22	14.51%	8.34%	6.87%	6%	5.32%	3.49%	2.51%	3.22%	1.76%	3.5%
2025/10/23	14.24%	8.29%	5.23%	5.88%	5.93%	3.55%	3.37%	2.78%	1.8%	3.27%
2025/10/24	14.26%	7.11%	6.8%	5.45%	5.51%	3.58%	4.65%	3.08%	2.34%	2.73%
2025/10/25	14.81%	7.68%	7.99%	5.53%	5.73%	3.37%	5.01%	3.11%	1.84%	2.83%
2025/10/26	15.03%	7.96%	7.24%	5.18%	5.11%	3.35%	4.1%	3.46%	2.13%	3.58%
2025/10/27	14.19%	8.98%	5.62%	5.97%	5.74%	3.48%	4.55%	3.64%	2.14%	3.81%
2025/10/28	15.06%	7.74%	4.98%	6.05%	5.34%	2.77%	3.64%	3.39%	7.28%	2.76%
2025/10/29	15.58%	8.15%	5.57%	5.41%	5.34%	2.76%	3.33%	3.61%	6.38%	3.06%
2025/10/30	16.23%	9.12%	5.94%	5.76%	5.59%	3.13%	3.9%	3.37%	0.65%	2.68%
2025/10/31	15.63%	9.15%	7.2%	6.35%	5.76%	4.01%	3.45%	3.25%	0.76%	0.16%

aussie.com.au
commbank.com.au
westpac.com.au
macquarie.com.au
finder.com.au
nab.com.au
comparethemarket.com.au
canstar.com.au
ubank.com.au
anz.com

Aussie.com.au led October with fluctuating impressions, peaking mid-month. CommBank and Westpac showed varied trends, while Macquarie and Finder had steady growth. UBank spiked late, ending with a dip. ANZ’s presence waned by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages - Last month

1
Borrowing power calculator https://www.aussie.com.au › borrowing-power
How much can I borrow? Looking for a home loan? Get a better understanding of your borrowing potential. Start your home...
2
Mortgage Repayment Calculator https://www.commbank.com.au › commbank › repayment
Repayments Calculator — Learn More About Our Home Loans. Whether You’re Buying Or Refinancing, We Can Help. Try Our...
3
Compare Home Loan Rates https://www.comparethemarket.com.au
Compare Fixed & Variable Rates — Compare fixed rate, variable rate & investment home loans for free. Compare & apply today!
4
Harmoney Personal Loans | Flat $295 establishment fee* https://www.harmoney.com.au
*November only. Flat $295 establishment fee on all loans. Hurry! There’s no paperwork or awkward...
5
Mortgage Repayment Calculator https://www.macquarie.com.au
Your Monthly Repayments — Buying a home? Explore your options with Macquarie's easy to use calculators and tools.

In the competitive landscape of Google PPC, Aussie.com.au and Commbank.com.au lead with tools like borrowing power and repayment calculators, simplifying home loan decisions. Comparethemarket.com.au offers rate comparisons, while Harmoney.com.au entices with a limited-time fee offer. Macquarie.com.au provides user-friendly repayment tools, enhancing customer experience.

Frequently Asked Questions

Why is the AUS Finance Loans & Mortgages November 2025 Report useful and how should I use it?

Why is the AUS Finance Loans & Mortgages November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Loans & Mortgages November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Loans & Mortgages November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Loans & Mortgages November 2025 Report?

The AUS Finance Loans & Mortgages November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Loans & Mortgages November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Loans & Mortgages November 2025 Report for?

The AUS Finance Loans & Mortgages November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Finance Loans & Mortgages - PPC Market Share Analysis November 2025