AUS Finance Loans & Mortgages - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Loans & Mortgages – AUS

Google AI Overview visibility for Finance Loans & Mortgages AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.1265587584
89.8734412416
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 63
37
63%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 10%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
commbank.com.au 28.27
aussie.com.au 9.43
westpac.com.au 8.08
nab.com.au 7.52
canstar.com.au 3.71
anz.com 3.6
comparethemarket.com.au 3.12
macquarie.com.au 2.74
ubank.com.au 2.4
finder.com.au 2.31
others 28.82
  • commbank.com.au - 28.27%
  • aussie.com.au - 9.43%
  • westpac.com.au - 8.08%
  • nab.com.au - 7.52%
  • canstar.com.au - 3.71%
  • anz.com - 3.6%
  • comparethemarket.com.au - 3.12%
  • macquarie.com.au - 2.74%
  • ubank.com.au - 2.4%
  • finder.com.au - 2.31%
  • others - 28.82%

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In the competitive landscape of Google PPC, CommBank leads with 28.27% click share, closely followed by ‘others’ at 28.82%. Aussie and Westpac trail behind, capturing 9.43% and 8.08% respectively.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aussie.com.au canstar.com.au finder.com.au harmoney.com.au lendi.com.au walletwizard.com.au anz.com nab.com.au credit24.com.au westpac.com.au
2026/03/01 8.15% 5.43% 6.63% 6.38% 3.79% 3.45% 5.35% 3.63% 3.94% 3.9%
2026/03/02 7.43% 5.42% 5.91% 4.52% 4.09% 3.25% 3.53% 4.28% 3.13% 3.83%
2026/03/03 8.02% 6.53% 5.14% 4.57% 3.9% 3.62% 2.92% 4.22% 3.65% 3.37%
2026/03/04 9.86% 6.48% 4.64% 4.75% 4.66% 3.38% 2.48% 4.03% 4.07% 2.94%
2026/03/05 9.3% 8.66% 4.68% 4.59% 3.96% 3.4% 3.21% 3.47% 4.15% 2.84%
2026/03/06 8% 8.2% 3.85% 5% 3.39% 2.77% 3.46% 3.74% 3.36% 4.12%
2026/03/07 8.24% 8.55% 4.49% 5.62% 3.33% 2.63% 2.98% 3.95% 3.33% 3.84%
2026/03/08 9.33% 8.31% 4.43% 5.37% 4.05% 2.16% 3.21% 3.75% 3.15% 4.52%
2026/03/09 8.99% 6.78% 4.58% 4.03% 3.5% 3.54% 2.67% 4.25% 3.58% 3.99%
2026/03/10 8.77% 6.64% 4.81% 4.68% 4.63% 3.72% 2.81% 3.59% 3.81% 3.39%
2026/03/11 10.23% 6.65% 4.19% 4.67% 4.45% 3.16% 3.65% 4.51% 3.31% 3.16%
2026/03/12 9.93% 7.59% 5.18% 5.04% 3.53% 3.39% 1.82% 4.45% 3.71% 3.19%
2026/03/13 10.01% 7.61% 4.6% 5.65% 3.16% 3.31% 2.35% 4.44% 3.67% 3.63%
2026/03/14 9.19% 6.32% 4.94% 6.81% 2.98% 2.94% 1.83% 4.56% 3.61% 3.51%
2026/03/15 9.53% 6.93% 5.53% 5.47% 3.85% 2.9% 2.93% 4.03% 3.24% 2.88%
2026/03/16 9.22% 7.05% 6.17% 5.27% 3.16% 3.27% 3.82% 4.25% 3.85% 3.19%
2026/03/17 10.3% 8.05% 6.27% 5.12% 1.85% 3.36% 3.85% 3.84% 3.29% 2.74%
2026/03/18 9.45% 7.28% 6.29% 5.3% 2.25% 4.03% 4.38% 3.12% 2.55% 2.86%
2026/03/19 9.39% 7.69% 4.67% 5.47% 2.81% 3.91% 4.76% 3.67% 3.38% 3.13%
2026/03/20 6.4% 8.23% 4.78% 5.54% 3.88% 3.71% 6.2% 3.38% 2.74% 3.43%
2026/03/21 7.46% 8.98% 4.65% 6.12% 3.6% 2.36% 6.23% 3.11% 2.23% 3.03%
2026/03/22 9.92% 8.17% 4.08% 5.71% 3.19% 2.55% 6.22% 2.84% 1.55% 3.46%
2026/03/23 9.66% 7.93% 3.95% 4.49% 2.67% 3.98% 6.67% 3.13% 2.56% 2.34%
2026/03/24 10.78% 7.78% 3.26% 4.42% 3.41% 3.85% 6.06% 2.94% 3.32% 2.95%
2026/03/25 10.14% 7.53% 3.15% 5.1% 2.23% 3.99% 6.16% 3.01% 2.89% 2.92%
2026/03/26 10.63% 7.68% 3.56% 4.76% 2.13% 4.28% 5.28% 3.61% 2.22% 3.08%
2026/03/27 9.54% 6.95% 2.99% 6.82% 2.74% 4.86% 5.12% 3.29% 3.4% 3.28%
2026/03/28 9.83% 6.23% 3.23% 6.35% 2.83% 3% 6.07% 3.25% 2.48% 3.76%
2026/03/29 10.18% 6.87% 3.62% 5.86% 2.77% 2.49% 5.66% 3.09% 2.54% 3.86%
2026/03/30 11.49% 5.95% 4.24% 5.22% 3.53% 3.91% 3.99% 2.69% 2.72% 2.17%
2026/03/31 9.61% 6.41% 5.8% 5.56% 3.97% 3.39% 2.95% 2.91% 2.9% 2.26%
  • aussie.com.au
  • canstar.com.au
  • finder.com.au
  • harmoney.com.au
  • lendi.com.au
  • walletwizard.com.au
  • anz.com
  • nab.com.au
  • credit24.com.au
  • westpac.com.au

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In March 2026, aussie.com.au led with fluctuating spend, peaking at 11.49% on March 30. Canstar.com.au showed steady growth, while finder.com.au declined. Harmoney.com.au and anz.com saw varied trends, ending with moderate shares.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 301
2026/03/02 301
2026/03/03 311
2026/03/04 307
2026/03/05 310
2026/03/06 305
2026/03/07 311
2026/03/08 308
2026/03/09 307
2026/03/10 299
2026/03/11 295
2026/03/12 300
2026/03/13 297
2026/03/14 302
2026/03/15 305
2026/03/16 302
2026/03/17 304
2026/03/18 298
2026/03/19 308
2026/03/20 304
2026/03/21 306
2026/03/22 303
2026/03/23 308
2026/03/24 302
2026/03/25 291
2026/03/26 297
2026/03/27 298
2026/03/28 297
2026/03/29 298
2026/03/30 308
2026/03/31 295

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March saw fluctuating advertiser numbers, peaking at 311 on March 3 and 7. The month concluded with a slight dip to 295.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
anz.com 1.99%
ubank.com.au 1.48%
bankwest.com.au 0.44%
canstar.com.au 0.43%
virginmoney.com.au 0.36%
comparethemarket.com.au -0.52%
macquarie.com.au -0.55%
westpac.com.au -0.56%
nab.com.au -0.92%
commbank.com.au -1.13%

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ANZ.com surged with a 1.99% click share increase, while CommBank.com.au dropped by 1.13%. UBank.com.au also rose by 1.48%.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aussie.com.au commbank.com.au comparethemarket.com.au nab.com.au finder.com.au westpac.com.au ubank.com.au anz.com macquarie.com.au canstar.com.au
2026/03/01 11.52% 14.97% 1.99% 4.18% 4.86% 8.1% 3.83% 2.64% 3.53% 2.33%
2026/03/02 10.81% 14.39% 3.15% 4.28% 4.33% 7.91% 3.65% 2.29% 4.58% 2.26%
2026/03/03 11.74% 13.54% 4.22% 4.81% 3.77% 8.34% 2.79% 1.98% 4.02% 3.02%
2026/03/04 13.98% 11.87% 4.52% 4.8% 3.37% 6.88% 2.72% 1.96% 4.07% 3.34%
2026/03/05 12.47% 12.28% 4% 4.8% 3.55% 6.97% 2.34% 2.24% 4.69% 4.35%
2026/03/06 11.27% 11.18% 3.97% 4.74% 2.89% 8.71% 3.41% 2.34% 4.52% 4.18%
2026/03/07 12.14% 11.49% 4.03% 5.02% 3.26% 8.41% 3.89% 2.23% 4.02% 4.32%
2026/03/08 13.15% 12.79% 4.42% 5.3% 3.14% 7.15% 3.91% 2.65% 3.99% 4.05%
2026/03/09 12.06% 12.48% 5.1% 6.37% 3.28% 6.42% 3.32% 2.17% 3.86% 3.34%
2026/03/10 13.68% 11.82% 4.95% 5.11% 3.27% 6.14% 3.79% 2.3% 4.11% 3.18%
2026/03/11 15.46% 10.93% 5.96% 6.65% 3.27% 5.28% 1.76% 2.44% 3.84% 3.04%
2026/03/12 14.61% 11.02% 5.72% 6.24% 3.81% 5.97% 2.31% 1.81% 3.22% 3.8%
2026/03/13 14.58% 10.89% 5.64% 6.62% 3.33% 6.19% 2.81% 2.04% 3.8% 3.36%
2026/03/14 13.48% 10.69% 5.11% 6.03% 3.52% 4.91% 4.62% 2.29% 3.3% 3.42%
2026/03/15 13.69% 11.32% 5.19% 6.29% 3.84% 5.41% 3.73% 2.91% 4.31% 3.63%
2026/03/16 13.47% 11.74% 5.19% 6.79% 4.12% 5.52% 2.68% 3.85% 2.98% 4.25%
2026/03/17 14.56% 11.08% 4.15% 5.47% 4.22% 5.18% 3.29% 3.83% 2.78% 6.16%
2026/03/18 14.24% 11.22% 4.42% 4.65% 4.33% 6.43% 3.42% 4.43% 2.69% 3.82%
2026/03/19 12.92% 11.32% 5.24% 5.58% 3.14% 5.99% 6.42% 4.65% 3.4% 4.1%
2026/03/20 7.17% 10.28% 4.34% 5.21% 3.37% 6.51% 6.02% 5.83% 2.98% 6.6%
2026/03/21 10.41% 11.37% 4.9% 4.22% 3.22% 5.97% 4.51% 4.97% 3.18% 5.93%
2026/03/22 13.61% 10.84% 4.91% 4.32% 2.8% 7.12% 3.57% 5.33% 3.21% 4.92%
2026/03/23 13.47% 12.25% 3.92% 4.8% 2.46% 4.79% 4.55% 4.99% 2.86% 5.06%
2026/03/24 15.19% 10.91% 4.22% 4.55% 2.26% 5.43% 5.86% 4.58% 2.45% 4.94%
2026/03/25 16% 11.18% 3.78% 4.03% 1.91% 5.76% 5.11% 5.37% 3.4% 4.3%
2026/03/26 15.23% 10.06% 2.99% 4.21% 2.53% 5.97% 7.12% 4.06% 3.64% 4.38%
2026/03/27 13.63% 10.34% 2.44% 4.04% 2.21% 7.36% 6.96% 3.48% 2.94% 3.91%
2026/03/28 14.01% 9.77% 2.98% 4.04% 2.26% 7.16% 7.34% 3.89% 3.35% 3.32%
2026/03/29 15.68% 11.01% 4.14% 4.05% 2.56% 7.36% 6.06% 4.06% 2.83% 3.29%
2026/03/30 15.63% 11.07% 4.59% 3.86% 3.06% 4.81% 4.22% 3.23% 2.95% 2.87%
2026/03/31 15.64% 11.51% 5.28% 4.29% 3.97% 3.88% 3.75% 3.05% 2.92% 2.88%
  • aussie.com.au
  • commbank.com.au
  • comparethemarket.com.au
  • nab.com.au
  • finder.com.au
  • westpac.com.au
  • ubank.com.au
  • anz.com
  • macquarie.com.au
  • canstar.com.au

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In March 2026, aussie.com.au’s impression share fluctuated, peaking at 16.00% on the 25th. Meanwhile, commbank.com.au saw a decline, ending at 11.51%. comparethemarket.com.au rose steadily, finishing at 5.28%. nab.com.au’s share varied, closing at 4.29%. finder.com.au decreased, ending at 3.97%. westpac.com.au’s share dropped to 3.88%. ubank.com.au experienced ups and downs, closing at 3.75%. anz.com saw a rise, peaking mid-month, ending at 3.05%. macquarie.com.au’s share remained stable, finishing at 2.92%. canstar.com.au fluctuated, ending at 2.88%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages - Last month
  1. 1
    Compare Mortgage Options - Calculate Mortgage Repayments https://www.anz.com.au › home_loans

    Applications Subject To Approval. T&Cs, Fees And Charges Apply. Discounts Subject To LVR.

  2. 2
    Mortgage Repayment Calculator https://www.commbank.com.au › commbank › repayment

    Repayments Calculator — Try Our Home Loans Repayment Calculator & Work Out How Much Your Repayments Might Be.

  3. 3
    Compare Home Loan Rates https://www.comparethemarket.com.au

    Compare the Market — Compare fixed rate, variable rate & investment home loans for free. Compare & apply today!

  4. 4
    NAB Repayment Calculator https://www.nab.com.au › loancalculators › nab

    NAB Borrowing Calculator — Estimate How Much You Can Borrow In Under 2 Minutes. Find Out Your Borrowing Power.

  5. 5
    Calculate Your Borrowing Power https://www.ubank.com.au › home-loans › apply

    A Simpler Home Loan With Ubank — Talk to our lending specialists available 7 days a week to assist with your application. Apply for your...

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In the competitive landscape of home loans, ANZ, CommBank, and NAB focus on empowering users with calculators to estimate repayments and borrowing power. Compare the Market offers a comprehensive comparison of loan rates, while UBank emphasizes simplicity and expert assistance.

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