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UK Automotive Tires - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 31.44
halfords.com 17.61
national.co.uk 10.96
ebay.co.uk 8.88
justtyres.co.uk 5.02
kwik-fit.com 3.57
asdatyres.co.uk 2.75
tirestreets.co.uk 2.28
oponeo.co.uk 2.22
protyre.co.uk 1.36
others 13.91

Copyright © Adthena. All rights reserved.

Blackcircles.com leads with 31.44% click share, followed by Halfords.com at 17.61%. Others collectively hold 13.91%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date blackcircles.com halfords.com national.co.uk ebay.co.uk justtyres.co.uk kwik-fit.com oponeo.co.uk tirestreets.co.uk asdatyres.co.uk michelin.co.uk
2025/04/01 39.46% 17.07% 8.7% 6.87% 3.18% 3.9% 1.32% 1.49% 2.44% 0.75%
2025/04/02 36.38% 17.81% 9.73% 9.61% 3.76% 2.82% 1.71% 1.86% 1.5% 0.53%
2025/04/03 23.22% 20.13% 10.81% 11.4% 4.72% 3.35% 1.9% 1.4% 2.45% 0.84%
2025/04/04 24.29% 18.41% 11.98% 11.04% 4.01% 4.56% 1.53% 1.84% 3.28% 1.19%
2025/04/05 23.9% 17.25% 8.83% 12.98% 4.88% 4.2% 1.62% 2.14% 2.45% 1.23%
2025/04/06 24.26% 16.08% 10.06% 10.87% 6.2% 4.42% 1.69% 2% 3.75% 1.45%
2025/04/07 31.11% 16.29% 11.77% 8.3% 4.67% 3.43% 1.64% 2.47% 2.3% 1.29%
2025/04/08 31.34% 19.1% 11.3% 7.89% 3.42% 4.5% 0.96% 2.12% 2.47% 1.16%
2025/04/09 35.08% 17.25% 10.05% 8.56% 3.64% 3.17% 1.4% 2.47% 1.72% 0.95%
2025/04/10 27.51% 22.94% 9.48% 7.44% 4.06% 3.37% 1.49% 2.34% 1.85% 1.36%
2025/04/11 31.78% 15.42% 10.41% 8.74% 4.67% 2.68% 1.87% 3.07% 1.86% 1.27%
2025/04/12 24.96% 20.72% 11.65% 8.49% 5.4% 3.29% 1.52% 2.68% 2.11% 1.26%
2025/04/13 24.17% 18.91% 9.49% 10.55% 5.55% 2.37% 1.95% 2.91% 2.19% 1.58%
2025/04/14 28.52% 15.51% 8.94% 9.62% 4.49% 2.88% 1.8% 2.88% 2.3% 1.62%
2025/04/15 34.02% 19.74% 9.17% 7.3% 3.2% 3.68% 1.7% 2.89% 1.03% 1.42%
2025/04/16 28.44% 17.98% 12.35% 7.62% 4.42% 3.95% 2.04% 2.92% 1.58% 1.29%
2025/04/17 27.19% 19.29% 9.52% 8.08% 4.61% 3.99% 1.69% 2.24% 1.69% 1.57%
2025/04/18 21.97% 18.69% 13.84% 9.69% 4.3% 3.82% 2.03% 4.01% 1.02% 1.09%
2025/04/19 18.48% 15.25% 13.89% 7.07% 6.27% 5.52% 1.63% 3.32% 2.17% 2.38%
2025/04/20 21.75% 18.7% 12.69% 7.4% 6.63% 4.21% 1.78% 3.91% 1.09% 2.11%
2025/04/21 25.52% 19.75% 10.45% 8.42% 6.38% 2.68% 1.72% 4.36% 0.97% 1.43%
2025/04/22 36.01% 16.43% 9.15% 7.31% 1.75% 4.22% 1.78% 2.19% 1.64% 1.39%
2025/04/23 31.6% 17.14% 13.34% 6.82% 0.41% 3.98% 2.97% 3.19% 1.25% 1.63%
2025/04/24 32.16% 15.5% 10.05% 7.38% 5.77% 3.66% 3.77% 2.45% 0.98% 1.01%
2025/04/25 29.73% 17.65% 7.9% 7.82% 7.08% 4.18% 4.31% 2.33% 1.38% 1.42%
2025/04/26 25.1% 20.7% 12.25% 6.89% 6.79% 3.43% 3.72% 2.5% 1.12% 1.53%
2025/04/27 24.59% 21.69% 12.92% 5.94% 5.1% 4.52% 3.02% 2.16% 1.09% 1.33%
2025/04/28 39.02% 14.67% 10.33% 5.91% 3.22% 3.27% 2.85% 1.73% 1.14% 0.82%
2025/04/29 40.31% 18.21% 11.38% 5.19% 0.22% 3.97% 2.07% 1.42% 1.53% 0.82%
2025/04/30 35.8% 20.75% 13.11% 5.67% 3.08% 3.06% 2.06% 1.45% 0.85% 0.23%

Copyright © Adthena. All rights reserved.

April saw blackcircles.com dominate with a peak spend share of 40.31% on the 29th. Halfords.com maintained a steady presence, while national.co.uk and ebay.co.uk fluctuated. The month concluded with blackcircles.com leading.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 300
2025/04/02 291
2025/04/03 309
2025/04/04 313
2025/04/05 295
2025/04/06 308
2025/04/07 291
2025/04/08 292
2025/04/09 291
2025/04/10 298
2025/04/11 282
2025/04/12 286
2025/04/13 295
2025/04/14 287
2025/04/15 291
2025/04/16 285
2025/04/17 290
2025/04/18 270
2025/04/19 305
2025/04/20 313
2025/04/21 306
2025/04/22 316
2025/04/23 309
2025/04/24 311
2025/04/25 308
2025/04/26 305
2025/04/27 310
2025/04/28 304
2025/04/29 290
2025/04/30 281

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 316 on April 22. The month concluded with a decline to 281, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
blackcircles.com 2.25%
national.co.uk 1.2%
oponeo.co.uk 0.91%
tyreleader.co.uk 0.57%
atseuromaster.co.uk 0.23%
tyres.net -0.15%
demon-tweeks.com -0.2%
protyre.co.uk -0.37%
asdatyres.co.uk -0.95%
ebay.co.uk -2.57%

Copyright © Adthena. All rights reserved.

Blackcircles.com surged with a 2.25% increase, while ebay.co.uk dropped by 2.57%. National.co.uk rose by 1.2%, contrasting asdatyres.co.uk’s 0.95% decline.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date blackcircles.com halfords.com national.co.uk ebay.co.uk oponeo.co.uk kwik-fit.com justtyres.co.uk tirestreets.co.uk asdatyres.co.uk demon-tweeks.com
2025/04/01 40.68% 13.64% 7.57% 10.5% 1.77% 3.43% 2.62% 1.75% 2.09% 1.46%
2025/04/02 35.97% 14.32% 8.72% 14.2% 2.23% 2.48% 3.11% 2.19% 1.35% 1.96%
2025/04/03 25.31% 15.26% 9.11% 17.15% 2.48% 2.95% 3.77% 1.81% 2.12% 1.7%
2025/04/04 25.86% 15.01% 8.55% 16.76% 2% 3.65% 3.22% 2.4% 2.91% 1.63%
2025/04/05 24.72% 13.31% 6.93% 19.28% 1.98% 3.66% 4.06% 2.58% 2.35% 2.32%
2025/04/06 25.2% 13.16% 7.07% 16.5% 2.14% 4.21% 5.42% 2.57% 3.35% 1.55%
2025/04/07 33.11% 12.94% 9% 13.23% 2.22% 3.02% 3.65% 3.2% 2.21% 1.49%
2025/04/08 34.66% 14.77% 8.68% 13.55% 1.36% 3.41% 2.87% 2.92% 2.21% 0.93%
2025/04/09 36.77% 13.95% 7.57% 13.88% 1.91% 2.56% 2.61% 3.04% 1.65% 1.52%
2025/04/10 29.65% 18.08% 7.74% 12.35% 2.13% 2.94% 3.93% 3.08% 1.84% 1.16%
2025/04/11 34.02% 11.9% 7.58% 13.62% 2.56% 2.19% 3.77% 3.8% 1.78% 1.94%
2025/04/12 28.37% 16.29% 7.89% 13.79% 2.23% 2.93% 4.69% 3.52% 1.94% 1.99%
2025/04/13 25.37% 15.83% 7.1% 16.1% 2.66% 2.35% 4.3% 3.68% 2.06% 1.85%
2025/04/14 30.82% 12.04% 6.07% 15.32% 2.48% 2.36% 3.67% 3.73% 2.22% 1.45%
2025/04/15 36.63% 15.14% 6.59% 11.91% 2.41% 3.05% 2.97% 3.79% 1.05% 1.32%
2025/04/16 30.6% 14.82% 8.65% 12.68% 2.83% 3.31% 3.64% 3.77% 1.49% 1.61%
2025/04/17 30.12% 15.24% 6.57% 13.68% 2.43% 3.2% 3.56% 2.95% 1.63% 1.52%
2025/04/18 24.11% 14.56% 10.18% 15.67% 2.92% 3.16% 3.77% 5.02% 1.07% 1.82%
2025/04/19 20.58% 12.91% 10.77% 10.9% 2.22% 5.13% 5.83% 4.11% 2.4% 1.54%
2025/04/20 23.35% 16.04% 10.76% 11.12% 2.35% 3.75% 5.68% 4.69% 1.13% 1.78%
2025/04/21 27.69% 14.87% 8.27% 13.02% 2.35% 2.43% 5.93% 5.34% 0.93% 1.51%
2025/04/22 37.12% 13.35% 7.07% 11.62% 2.43% 3.85% 1.53% 2.88% 1.66% 1.38%
2025/04/23 33.15% 14.08% 9.92% 10.96% 4.11% 3.31% 0.5% 4.24% 1.31% 1.47%
2025/04/24 33.89% 12.24% 6.99% 12.03% 5.32% 3.32% 4.69% 3.11% 0.98% 1.72%
2025/04/25 31.24% 14.32% 5.84% 12.42% 5.98% 3.43% 4.93% 2.97% 1.35% 1.97%
2025/04/26 27.48% 17.39% 8.74% 11.33% 5.29% 3.16% 5.05% 3.25% 1.14% 1.72%
2025/04/27 26.36% 18.65% 10.53% 9.7% 4.34% 4.23% 3.88% 2.72% 1.25% 1.13%
2025/04/28 40.67% 12.13% 8.1% 9.64% 3.88% 3.07% 2.31% 2.19% 1.08% 0.97%
2025/04/29 41.77% 14.62% 7.94% 8.97% 2.93% 3.36% 0.27% 1.92% 1.7% 0.88%
2025/04/30 37.65% 17.39% 9.84% 9.56% 2.87% 2.62% 2.13% 1.94% 0.9% 0.85%

Copyright © Adthena. All rights reserved.

April saw blackcircles.com dominate with fluctuating impressions, peaking at 41.77%. Halfords.com and national.co.uk maintained steady shares, while ebay.co.uk experienced a decline. The month concluded with blackcircles.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Mobile Car Tyre Fitting - 45-60 Minute Arrival https://www.getagrip24-7.co.uk/

    Tyres fitted at home, work or roadside. 45-60min arrival. Call us 24/7 for a quote. Fast, same-day mobile tyre repairs and replacements. We come to you—anytime, anywhere.

  2. 2
    Never Beaten On Tyre Price | Never Beaten On Fitted Price https://www.halfords.com

    Our Mobile Tyre Fitting Service Will Fit Your Tyres, Helping To Keep You & Your Car Safe.

  3. 3
    Mobile Tyres Near You - 20 Min Arrivals - We Come To You https://www.mobiletyrebuddy.co.uk

    Emergency Tyres Near You. We Come To You In 20 Minutes. Call Our Emergency 24 Hour Office.

  4. 4
    Mobile Tyre Services Near me - 24/7 Mobile Tyre Repair https://www.mobiletyrerepairlondon.co.uk/

    24 hours a day, Our immediate mobile tyre service is available. Emergency Tyre repair services near me.

  5. 5
    National Tyres Autocentres - Biggest Ever Easter Sale https://www.national.co.uk

    Save Big This Easter. Up To 15% On Selected Tyres: Bridgestone, Goodyear & Pirelli.

Copyright © Adthena. All rights reserved.

In the competitive world of mobile tyre services, Get a Grip 24-7 stands out with its promise of 45-60 minute arrivals, offering convenience anytime, anywhere. Halfords emphasizes unbeatable prices, ensuring safety and affordability. Mobile Tyre Buddy impresses with rapid 20-minute emergency responses. Mobile Tyre Repair London offers 24/7 availability, catering to urgent needs. National Tyres Autocentres entices with significant Easter discounts on premium brands. Each ad highlights unique selling propositions, from speed and convenience to cost savings and emergency readiness.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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