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UK Automotive Tires - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.15372614281
91.8462738572
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 18%
Navigational 1%
Seasonal 2%
Local 4%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 33.61
national.co.uk 15.05
halfords.com 12.2
kwik-fit.com 9.49
asdatyres.co.uk 5.74
justtyres.co.uk 5.46
ebay.co.uk 2.58
etyres.co.uk 1.54
protyre.co.uk 1.48
mobiletyrebuddy.co.uk 1.3
others 11.55
  • blackcircles.com - 33.61%
  • national.co.uk - 15.05%
  • halfords.com - 12.2%
  • kwik-fit.com - 9.49%
  • asdatyres.co.uk - 5.74%
  • justtyres.co.uk - 5.46%
  • ebay.co.uk - 2.58%
  • etyres.co.uk - 1.54%
  • protyre.co.uk - 1.48%
  • mobiletyrebuddy.co.uk - 1.3%
  • others - 11.55%

Copyright © Adthena. All rights reserved.

Blackcircles.com dominates with 33.61% click share, followed by national.co.uk at 15.05%. Halfords.com holds 12.2%, while others collectively capture 11.55%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com justtyres.co.uk kwik-fit.com mobiletyrebuddy.co.uk ebay.co.uk etyres.co.uk asdatyres.co.uk 24hrmobiletyrefitting.co.uk
2026/03/01 25.22% 14.44% 16.19% 4.55% 11.71% 4.51% 2.24% 2.74% 2.15% 2.1%
2026/03/02 32.19% 13.84% 14.17% 3.86% 9.97% 4.15% 2.9% 1.88% 2.1% 1.19%
2026/03/03 29.58% 16.62% 14.95% 5.19% 8.53% 4.17% 2.84% 1.59% 1.73% 1.26%
2026/03/04 28.74% 18.46% 14.2% 5.08% 8.19% 3.58% 3.37% 1.4% 2.1% 1.39%
2026/03/05 27.4% 19.25% 14.78% 5.08% 9.3% 4.07% 2.97% 1.19% 1.71% 1.67%
2026/03/06 27.81% 16.27% 16.74% 4.76% 9.82% 4.35% 1.29% 1.82% 1.72% 2.28%
2026/03/07 20.97% 15.27% 17.91% 5.07% 10.51% 5.08% 1.35% 2.31% 2.57% 3.16%
2026/03/08 22.86% 16.59% 15.68% 5.06% 9.51% 5.06% 1.05% 3.31% 1.91% 2.57%
2026/03/09 29.19% 16.05% 16.04% 4.84% 8.93% 3.66% 1.19% 1.74% 2.33% 1.87%
2026/03/10 29.71% 15.39% 17.53% 5.29% 8.52% 4.39% 1.2% 1.94% 2.14% 1.37%
2026/03/11 28.84% 17.68% 17% 5.11% 7.68% 4.31% 1.49% 1.79% 1.61% 1.31%
2026/03/12 26.86% 16.36% 16.07% 6.39% 7.66% 4.9% 1.4% 2.37% 1.81% 1.28%
2026/03/13 26.1% 16.91% 16.66% 6.11% 8.16% 4.91% 1.18% 2.35% 1.46% 1.67%
2026/03/14 22.73% 18.76% 14.66% 6.24% 8.46% 6.64% 1.25% 1.67% 1.52% 1.98%
2026/03/15 28.47% 16.59% 12.7% 5.87% 8.9% 5.01% 1.3% 2.09% 1.69% 2.15%
2026/03/16 30.61% 14.81% 15.17% 6.85% 9.09% 4.94% 1.01% 2% 1.69% 1.75%
2026/03/17 33.77% 14.1% 13.84% 5.79% 8.58% 3.98% 3.07% 1.9% 1.81% 1.43%
2026/03/18 36.88% 13.26% 9.52% 6.45% 8.26% 4.04% 1.07% 2% 1.93% 2.08%
2026/03/19 43.44% 1.85% 2.16% 8.52% 12.64% 4.8% 1.75% 2.79% 2.62% 3.61%
2026/03/20 39.27% 6.31% 6.46% 8.45% 10.73% 4.04% 1.52% 2.92% 2.51% 2%
2026/03/21 20.29% 22.19% 18.31% 5.53% 10.24% 0.61% 0.81% 2.06% 1.99% 2.99%
2026/03/22 20.35% 21.41% 18.57% 6.4% 9.21% 2.98% 0.86% 1.42% 1.9% 2.83%
2026/03/23 29.39% 15.42% 17.75% 3.68% 7.82% 3.95% 2.37% 1.7% 1.96% 1.86%
2026/03/24 33.73% 14.08% 13.82% 5.79% 8.65% 3.97% 3.07% 1.89% 1.81% 1.43%
2026/03/25 29.79% 15.62% 14.14% 3.65% 10.55% 3.61% 1.46% 1.76% 1.85% 1.4%
2026/03/26 29.88% 15.91% 12.52% 4.34% 8.62% 4.16% 2.87% 1.92% 1.79% 0.77%
2026/03/27 33.42% 14.92% 15.68% 3.75% 7.22% 3.07% 2.86% 1.99% 1.74% 0.43%
2026/03/28 29.5% 16.47% 15.86% 4.29% 7.55% 3.74% 2.98% 1.77% 1.99% 1.91%
2026/03/29 27.61% 17.83% 16.09% 5.26% 7.04% 3.35% 2.92% 2.19% 2.06% 2.6%
2026/03/30 37.93% 15.83% 14.45% 4.47% 4.86% 3.55% 1.82% 1.32% 1.54% 0.9%
2026/03/31 38.65% 17.03% 14.36% 4.19% 3.31% 3.03% 2.01% 1.58% 1.37% 0.63%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • justtyres.co.uk
  • kwik-fit.com
  • mobiletyrebuddy.co.uk
  • ebay.co.uk
  • etyres.co.uk
  • asdatyres.co.uk
  • 24hrmobiletyrefitting.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Blackcircles.com led with fluctuating spend, peaking at 43.44%. National.co.uk saw a dip mid-month but rebounded. Halfords.com maintained steady growth, while Justtyres.co.uk and Kwik-fit.com showed minor fluctuations. The month ended with Blackcircles.com dominating.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 183
2026/03/02 185
2026/03/03 191
2026/03/04 188
2026/03/05 182
2026/03/06 187
2026/03/07 186
2026/03/08 184
2026/03/09 193
2026/03/10 190
2026/03/11 204
2026/03/12 201
2026/03/13 197
2026/03/14 203
2026/03/15 202
2026/03/16 195
2026/03/17 194
2026/03/18 182
2026/03/19 179
2026/03/20 188
2026/03/21 179
2026/03/22 171
2026/03/23 177
2026/03/24 194
2026/03/25 171
2026/03/26 176
2026/03/27 168
2026/03/28 174
2026/03/29 169
2026/03/30 169
2026/03/31 162

Copyright © Adthena. All rights reserved.

March began with 183 advertisers, peaking at 204 mid-month. A decline followed, ending at 162.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
blackcircles.com 4.08%
asdatyres.co.uk 0.53%
ebay.co.uk 0.49%
protyre.co.uk 0.24%
roadmateuk.co.uk 0.22%
mobiletyrebuddy.co.uk -0.41%
justtyres.co.uk -0.74%
kwik-fit.com -0.78%
halfords.com -0.89%
national.co.uk -1.6%

Copyright © Adthena. All rights reserved.

Blackcircles.com surged with a 4.08% click share increase, while national.co.uk faced a decline of 1.6%.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date blackcircles.com halfords.com national.co.uk justtyres.co.uk ebay.co.uk kwik-fit.com asdatyres.co.uk mobiletyrebuddy.co.uk etyres.co.uk 24hrmobiletyrefitting.co.uk
2026/03/01 29.59% 15.93% 11.69% 3.46% 3.72% 11.64% 3.28% 2.08% 2.64% 1.81%
2026/03/02 35.93% 13.32% 11.52% 3.02% 4.83% 9.97% 2.99% 1.98% 1.73% 0.85%
2026/03/03 32.27% 14.49% 14.45% 4.71% 5.08% 8.28% 2.34% 1.87% 1.47% 0.86%
2026/03/04 31.39% 13.54% 16.02% 4.79% 5.8% 8.03% 3.06% 1.52% 1.23% 1.09%
2026/03/05 31.14% 14.28% 16.76% 4.3% 5.16% 9.2% 2.21% 1.79% 1.09% 1.45%
2026/03/06 31.65% 16.61% 14.15% 4.04% 2.16% 9.38% 2.64% 2.31% 1.7% 2.17%
2026/03/07 24.85% 18.31% 12.73% 4.77% 2.23% 10.61% 3.92% 2.76% 2.06% 2.39%
2026/03/08 26.6% 16.18% 13.85% 4.2% 1.89% 9.77% 3.14% 2.44% 3.37% 2.34%
2026/03/09 32.53% 15.98% 13.14% 4.85% 2.18% 8.64% 3.71% 1.99% 1.64% 1.53%
2026/03/10 35.05% 17.32% 12.47% 4.64% 2.07% 8.62% 2.91% 2.04% 1.82% 1.16%
2026/03/11 33.82% 17.17% 14.35% 4.44% 2.43% 7.88% 2.48% 1.94% 1.65% 1.03%
2026/03/12 31.14% 16.28% 13.7% 5.53% 2.32% 7.98% 2.79% 2.3% 2.19% 1.03%
2026/03/13 29.47% 17.13% 13.96% 5.07% 1.97% 8.83% 2.37% 2.31% 2.39% 1.64%
2026/03/14 28.88% 14.71% 15.4% 4.88% 2.2% 8.82% 2.34% 3.45% 1.64% 1.68%
2026/03/15 35.03% 12.48% 13.54% 4.57% 2.13% 9.33% 2.6% 2.42% 2% 1.57%
2026/03/16 36.3% 14.6% 11.89% 5.79% 1.64% 9.34% 2.61% 2.51% 1.84% 1.22%
2026/03/17 39.87% 13.02% 11.21% 4.46% 5.29% 7.98% 2.44% 1.83% 1.49% 0.99%
2026/03/18 44.68% 9.55% 9.94% 4.73% 1.77% 8.39% 2.8% 1.88% 1.76% 1.38%
2026/03/19 49.92% 1.97% 1.46% 6.31% 2.9% 12.04% 3.41% 2.18% 2.47% 2.52%
2026/03/20 45.71% 5.93% 5.1% 6.21% 2.34% 10.59% 3.51% 2.14% 2.54% 1.42%
2026/03/21 25% 17.29% 18.42% 4.47% 1.48% 11.31% 3.35% 0.25% 1.7% 2.25%
2026/03/22 25.51% 18.27% 17.69% 5.58% 1.62% 10.3% 2.88% 1.49% 1.34% 2.4%
2026/03/23 32.72% 17.32% 11.98% 3.74% 4.74% 8.2% 2.92% 1.85% 1.75% 1.43%
2026/03/24 39.87% 13.02% 11.21% 4.46% 5.29% 7.98% 2.44% 1.83% 1.49% 0.99%
2026/03/25 33.79% 14.98% 11.26% 3.27% 2.97% 10.97% 2.93% 1.78% 1.5% 0.96%
2026/03/26 34.91% 11.25% 12.05% 4.27% 5.29% 8.67% 3.54% 2.09% 1.82% 0.54%
2026/03/27 37.76% 15.14% 10.37% 3.51% 5.54% 7.67% 2.59% 1.56% 1.66% 0.24%
2026/03/28 34.72% 15.21% 12.07% 4.06% 5.31% 7.86% 2.87% 1.68% 1.93% 1.43%
2026/03/29 33.42% 15.2% 13.41% 4.83% 5.17% 7.42% 3.04% 1.56% 1.96% 1.79%
2026/03/30 43.79% 12.98% 12.4% 4.58% 3.47% 4.7% 2.64% 1.84% 1.11% 0.78%
2026/03/31 44.39% 13.21% 12.61% 4.64% 3.46% 3.34% 2.43% 1.44% 1.24% 0.7%
  • blackcircles.com
  • halfords.com
  • national.co.uk
  • justtyres.co.uk
  • ebay.co.uk
  • kwik-fit.com
  • asdatyres.co.uk
  • mobiletyrebuddy.co.uk
  • etyres.co.uk
  • 24hrmobiletyrefitting.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Blackcircles.com dominated with a peak impression share of 49.92% on the 19th. Halfords.com and National.co.uk fluctuated, while Justtyres.co.uk and Ebay.co.uk maintained steady shares. The month ended with Blackcircles.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    Black Circles Tyres https://www.blackcircles.com

    Search Tyres By Reg — Get the best deals on top tyre brands online, delivered and fitted locally. Pioneering the way motorists buy tyres online since 2001.

  2. 2
    Same Day Tyre Fitting | Never Beaten On Fitted Price https://www.halfords.com › halfords › tyres

    Same Day Tyre Fitting At Your Local Garage Available When You Book Online Before 1pm. Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At Halfords.

  3. 3
    Kwik Fit Tyres https://www.kwik-fit.com

    Buy Online & Save On Tyres — Same Day Appointments Available When Buying Your Tyres Online At Kwik Fit. Find Tyres Online At Kwik Fit & Save When Choosing From Mobile Or In Centre Fitting. Outstanding Tyre Prices.

  4. 4
    Mobile Tyre Fitting Near You - 20 Min Arrivals https://www.mobiletyrebuddy.co.uk

    Mobile Tyre Fitting Available 24/7 Anytime, Anywhere You Are. Call Us Now.

  5. 5
    National Tyres & Autocare | Same Day Tyre Fitting https://www.national.co.uk

    Top Brands Available, Goodyear, Pirelli, Sailun, Michelin, Bridgestone, Continal & More. Same Day...

Copyright © Adthena. All rights reserved.

In the competitive world of online tyre sales, Black Circles leads with a pioneering spirit since 2001, offering local fitting. Halfords and Kwik Fit emphasize convenience with same-day services, while Mobile Tyre Buddy promises 24/7 availability. National Tyres showcases a wide range of top brands.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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