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AUS Automotive Tires - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bridgestone.com.au 24.52
mycar.com.au 17.18
tyroola.com.au 16.33
jaxtyres.com.au 15.52
mobiletyreshop.com.au 13.2
bobjane.com.au 6.32
tyrepower.com.au 1.26
13flat.com.au 0.82
rac.com.au 0.7
tyrepowercollingwood.com.au 0.53
others 3.62

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In the competitive landscape of Google’s PPC for the automotive tires industry, Bridgestone leads with a 24.52% click share. Mycar follows at 17.18%, while Tyroola captures 16.33%. Jax Tyres and Mobile Tyre Shop hold 15.52% and 13.2%, respectively. Bob Jane secures 6.32%, with others collectively at 3.62%. Tyrepower, 13 Flat, RAC, and Tyrepower Collingwood trail behind.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date tyroola.com.au mobiletyreshop.com.au mycar.com.au jaxtyres.com.au bridgestone.com.au bobjane.com.au 13flat.com.au tyrepower.com.au rac.com.au tyrepowercollingwood.com.au
2025/04/01 23.58% 20.15% 12.87% 15.51% 18.72% 2.07% 0% 2.57% 0% 3.72%
2025/04/02 18.13% 14.2% 28.9% 13.91% 18.04% 1.05% 0% 0.32% 0.62% 0%
2025/04/03 16.14% 12.24% 22.16% 12.88% 23.47% 1.12% 0.21% 3.77% 5.25% 0%
2025/04/04 17.48% 17.82% 18.8% 17.28% 19.16% 4.97% 0% 0% 0% 1.04%
2025/04/05 4.07% 15.34% 19.12% 21.17% 28.89% 8.29% 0.62% 0.22% 0% 0%
2025/04/06 17% 13.5% 17.7% 20.68% 17.14% 9.2% 2.34% 0% 1.14% 0%
2025/04/07 6.78% 18.28% 18.71% 16.32% 30.8% 5.12% 0% 0.44% 0% 0%
2025/04/08 9.66% 11.14% 14.37% 21.2% 31.88% 6.66% 3.36% 1.62% 0% 0%
2025/04/09 7.64% 12.8% 27.32% 17.82% 31.94% 2.27% 0% 0% 0.02% 0%
2025/04/10 15.79% 13.98% 25.92% 22.52% 13.21% 7.09% 0% 0% 0% 0%
2025/04/11 13.42% 15.02% 37.18% 12.63% 16.3% 4.19% 0.28% 0% 0% 0.3%
2025/04/12 7.33% 13.38% 23.1% 7.8% 27.07% 9.88% 1.34% 0% 0% 0%
2025/04/13 9.15% 9.8% 38.56% 6.39% 21.75% 5.83% 2.51% 0% 0% 1.21%
2025/04/14 26.31% 18.31% 10.48% 11.89% 23.49% 5.38% 0% 0% 0% 2.38%
2025/04/15 20.27% 20.68% 13.94% 10.19% 17.96% 4.32% 0% 2.58% 6.9% 0%
2025/04/16 22.72% 16.07% 12.53% 10.16% 27.86% 5.3% 0.34% 0% 0% 2.52%
2025/04/17 27.26% 4.85% 6.25% 8.85% 46.1% 3.94% 0.63% 1.06% 0% 0%
2025/04/18 30.71% 16.33% 15.35% 13.63% 15.3% 3.12% 0% 0% 0% 0%
2025/04/19 22% 13.36% 11.13% 20.26% 15.97% 7.87% 0% 0.01% 0.64% 0.87%
2025/04/20 27.01% 6.72% 13.03% 16.84% 18.26% 9.43% 0.3% 0% 0.02% 2.73%
2025/04/21 31.24% 12.83% 6.19% 18.72% 18.6% 7.73% 0.78% 0% 0.07% 0%
2025/04/22 29.51% 15.04% 13.32% 14.25% 11.19% 7.05% 0.87% 0.04% 0.74% 0%
2025/04/23 20.54% 13.62% 13.36% 25.22% 14.35% 9.52% 0.91% 0.07% 1.05% 0%
2025/04/24 25.17% 14.13% 15.87% 9.53% 15.41% 9.58% 2.24% 4.57% 1.02% 0.17%
2025/04/25 20.91% 15.63% 12.84% 14.79% 26.94% 1.39% 0% 1.36% 0.22% 0%
2025/04/26 26.12% 16.28% 16.28% 13.54% 13.53% 5.98% 2.81% 3.57% 0% 0%
2025/04/27 23.89% 13.8% 20.87% 9.33% 23.26% 5.28% 0% 0.02% 0.68% 0%
2025/04/28 28.59% 23.51% 17.34% 7.78% 11.13% 7.89% 2.38% 0.35% 0.89% 0%
2025/04/29 7.53% 25.13% 9.6% 17.35% 9.92% 4.69% 3.07% 2.48% 2.87% 0.37%
2025/04/30 23.72% 21.66% 13.28% 13.17% 11.2% 8.89% 1.91% 1.37% 0.3% 0.1%

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April 2025 saw dynamic shifts in PPC spend share. Tyroola led early, but Bridgestone surged mid-month. By month’s end, Bridgestone dominated, while others fluctuated.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 13
2025/04/02 13
2025/04/03 14
2025/04/04 14
2025/04/05 12
2025/04/06 12
2025/04/07 12
2025/04/08 13
2025/04/09 10
2025/04/10 11
2025/04/11 13
2025/04/12 16
2025/04/13 13
2025/04/14 14
2025/04/15 15
2025/04/16 15
2025/04/17 11
2025/04/18 9
2025/04/19 20
2025/04/20 18
2025/04/21 15
2025/04/22 19
2025/04/23 12
2025/04/24 14
2025/04/25 22
2025/04/26 15
2025/04/27 13
2025/04/28 14
2025/04/29 20
2025/04/30 16

Copyright © Adthena. All rights reserved.

April began with 13 advertisers, fluctuating throughout. Mid-month saw a peak of 22 on April 25. The month concluded with 16 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
tyroola.com.au 8.39%
bobjane.com.au 1.27%
tyrepower.com.au 0.94%
adelaidetyrepower.com 0.42%
actyres.com.au 0.38%
tyresandmore.com.au -0.24%
richardstyrepower.com.au -0.28%
rac.com.au -0.43%
bridgestone.com.au -3.35%
mycar.com.au -8.34%

Copyright © Adthena. All rights reserved.

Tyroola.com.au surged with an 8.39% click share increase, while mycar.com.au plummeted by 8.34%.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tyroola.com.au mobiletyreshop.com.au mycar.com.au bridgestone.com.au jaxtyres.com.au bobjane.com.au tyrepower.com.au 13flat.com.au rac.com.au integritytyres.com.au
2025/04/01 20.76% 21.63% 14.4% 20.87% 11.62% 2.57% 2.82% 0% 0% 0%
2025/04/02 13.98% 15.78% 30.91% 19.38% 10.21% 0.95% 0.29% 0% 0.66% 4.99%
2025/04/03 13.97% 14.04% 22.69% 24.97% 9.36% 1.3% 3.43% 0.85% 5.71% 0%
2025/04/04 15.16% 18.17% 21.53% 21.88% 11.96% 5.48% 0% 0% 0% 0%
2025/04/05 3.74% 14.63% 21.25% 31.79% 17.5% 8.01% 0.3% 0.3% 0% 1.5%
2025/04/06 13.73% 16.84% 18.8% 20.56% 16.2% 9.13% 0% 2.8% 1.25% 0%
2025/04/07 6.13% 19.67% 20.8% 34.42% 9.87% 4.99% 0.49% 0% 0% 0%
2025/04/08 6.77% 10.94% 18.05% 35.4% 16.24% 6.98% 1.7% 3.81% 0% 0%
2025/04/09 7.44% 14.51% 28.73% 35.51% 11.64% 1.98% 0% 0% 0.03% 0%
2025/04/10 13.99% 15.92% 29.06% 14% 18.39% 7.02% 0% 0% 0% 0%
2025/04/11 11.11% 14.45% 40.66% 18.81% 9.17% 3.96% 0% 1.14% 0% 0%
2025/04/12 5.83% 14.84% 24.05% 28.85% 4.61% 10.13% 0% 1.22% 0% 2.74%
2025/04/13 8.02% 10.84% 35.92% 26.39% 4.88% 4.63% 0% 2.56% 0% 0.42%
2025/04/14 20.39% 20.68% 10.58% 26.57% 10.1% 5.78% 0% 0% 0% 0.93%
2025/04/15 16.95% 22.35% 13.99% 20.78% 7.86% 4.69% 2.43% 0% 7.83% 1.58%
2025/04/16 20.09% 17.37% 13.62% 29.95% 6.94% 6.16% 0% 0.39% 0% 0.79%
2025/04/17 30.98% 6.54% 7.9% 37.24% 8.87% 5.66% 1.32% 0.35% 0% 0%
2025/04/18 24.73% 18.67% 14.86% 19.73% 11.07% 3.91% 0% 0% 0% 0%
2025/04/19 19.36% 14.83% 12.01% 18.06% 14.7% 8.1% 0.01% 0% 0.7% 1.84%
2025/04/20 23.21% 8.35% 13.14% 21.03% 12.13% 10.79% 0% 0.29% 0.04% 0%
2025/04/21 33.65% 12.31% 7.42% 19.99% 13.45% 7.41% 0% 0.89% 0.14% 0.89%
2025/04/22 30.43% 14.77% 12.93% 11.38% 9.81% 8.06% 0.04% 0.4% 0.9% 2.21%
2025/04/23 19.31% 14.68% 14.38% 17.82% 19.15% 11.44% 0.11% 0.49% 1.47% 0%
2025/04/24 24.46% 14.04% 17% 17.38% 7% 10.27% 4.23% 2.3% 1.03% 0%
2025/04/25 19.81% 17.56% 14.9% 26.07% 11.63% 1.57% 1.42% 0% 0.28% 0.31%
2025/04/26 24.01% 17.22% 16.2% 14.7% 9.13% 7.13% 4.85% 3.03% 0% 0%
2025/04/27 20.49% 15.13% 23.79% 24.43% 7.35% 5.42% 0.03% 0% 0.79% 0.18%
2025/04/28 23.38% 26.25% 16.77% 12.19% 6.05% 9.2% 0.35% 2.61% 0.73% 0%
2025/04/29 5.93% 27.77% 11.47% 9.77% 12.2% 5.55% 3.81% 3.36% 3.36% 0.5%
2025/04/30 22.83% 22.13% 13.71% 11.45% 9.95% 9.42% 2.1% 2.06% 0.31% 0%

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In April 2025, Tyroola’s impression share fluctuated, peaking at 33.65% on the 21st. Mobile Tyre Shop saw a high of 27.77% on the 29th. Mycar’s share peaked at 40.66% on the 11th. Bridgestone led with 37.24% on the 17th. The month ended with Tyroola at 22.83%, Mobile Tyre Shop at 22.13%, Mycar at 13.71%, and Bridgestone at 11.45%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Discounted tyres Australia https://www.bobjane.com.au

    Great Offers On Premium Tyres — Bob Jane T-Marts is the most trusted name in tyres, wheels & car batteries in Australia. Love Your...

  2. 2
    Same Or Next Day Tyre Service https://www.lubemobile.com.au

    Lube Mobile Tyre Service — You Can Call Lube Mobile For All Your Tyre Service Needs. Find Out When We Can Get To You. Lube Mobile Can Check, Balance & Replace Your Tyres...

  3. 3
    mycar Tyre Sale - 20% Off Tyres https://www.mycar.com.au

    Get 20% Off Tyres. Offer Ends April 13th With Tyres To Be Fitted Before 30th April 2025. Free Standard Fitting & Wheel Balancing Included. Find Tyres By Rego...

  4. 4
    We Conveniently Come To You* - Buy 3 Tyres Get 1 Free https://tyres.rac.com.au › mobile-service › tyres

    Enjoy Great Deals On Tyres When You Shop With RAC. Members Also Receive An Extra 10% Off. Safety Assured, Huge Range Of Quality Tyre...

  5. 5
    Lowest tyre prices guaranteed | Save on Tyres with Tyroola Now https://www.tyroola.com.au

    Compare & Buy Tyres Online then Fit Locally. Various Fitters All Over Australia. Visit Now

Copyright © Adthena. All rights reserved.

In the competitive landscape of Australia’s tyre industry, Bob Jane T-Marts stands out with its trusted reputation and premium offers. Lube Mobile emphasizes convenience with same or next-day service. Mycar entices with a 20% discount, while RAC offers a buy-three-get-one-free deal, plus member discounts. Tyroola guarantees the lowest prices, combining online convenience with local fitting options.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.