AUS Automotive Tires - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Tires AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	3.17884729649
	96.8211527035

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	24
	76

24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	6%
Navigational	31%
Seasonal	0%
Local	13%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
mobiletyreshop.com.au	27.76
bridgestone.com.au	22.97
bobjane.com.au	12.91
mycar.com.au	9.63
jaxtyres.com.au	9.42
tyroola.com.au	7.31
rac.com.au	2.77
tyrepower.com.au	2.37
ozzytyres.com.au	0.76
tyresandmore.com.au	0.72
others	3.38

mobiletyreshop.com.au - 27.76%
bridgestone.com.au - 22.97%
bobjane.com.au - 12.91%
mycar.com.au - 9.63%
jaxtyres.com.au - 9.42%
tyroola.com.au - 7.31%
rac.com.au - 2.77%
tyrepower.com.au - 2.37%
ozzytyres.com.au - 0.76%
tyresandmore.com.au - 0.72%
others - 3.38%

Mobiletyreshop.com.au leads with 27.76% click share, followed by Bridgestone.com.au at 22.97%. Others collectively hold 3.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	mobiletyreshop.com.au	bobjane.com.au	bridgestone.com.au	tyroola.com.au	jaxtyres.com.au	tyrepower.com.au	mycar.com.au	rac.com.au	ozzytyres.com.au	tyresandmore.com.au
2025/10/01	21.24%	10.4%	37.47%	3.74%	7.18%	0%	14.06%	0.84%	1.74%	0.61%
2025/10/02	37.85%	6.21%	21.3%	10.43%	6.15%	0.67%	11.81%	0.55%	2.02%	0.59%
2025/10/03	28.81%	7.84%	27.65%	5.25%	12.48%	0%	11.04%	4.19%	0.21%	0%
2025/10/04	30.01%	8.86%	27.75%	6.46%	13.02%	0.24%	2.41%	6.95%	0.78%	0.08%
2025/10/05	30.21%	6.53%	35.78%	6.38%	11.26%	0%	6.88%	0.51%	0.41%	0%
2025/10/06	37.06%	4.93%	28.48%	4.62%	7.79%	0%	12.23%	1.63%	0.86%	0.16%
2025/10/07	31.55%	1.43%	22.34%	12.44%	6.9%	4.26%	10.44%	3.82%	0.93%	2.13%
2025/10/08	34.54%	1.77%	21.44%	14.82%	9.14%	0%	9.93%	4.53%	1.18%	0.49%
2025/10/09	32.74%	8.45%	26.16%	8.76%	9.29%	0%	10.13%	0.69%	0.65%	0.11%
2025/10/10	26.18%	7.86%	23.55%	11.01%	6.59%	0.99%	15.24%	1.76%	1.3%	1.63%
2025/10/11	17.07%	5.02%	37.8%	10.18%	14.51%	3.46%	4.59%	4.32%	2.82%	0%
2025/10/12	25.73%	7.01%	27.74%	14.47%	9.56%	0.4%	8.3%	2%	2.72%	0.25%
2025/10/13	30.93%	6.89%	20.5%	20.42%	8.62%	2.3%	3.75%	0.93%	3.01%	0.26%
2025/10/14	25.78%	12.26%	26.26%	12.14%	10.18%	3.25%	7.77%	0%	1.63%	0%
2025/10/15	29.36%	19.13%	22.12%	5.93%	7.63%	0.71%	13.41%	0.44%	0.07%	0.16%
2025/10/16	24.61%	17.56%	21.37%	3.48%	11.39%	4.75%	6.82%	0%	0.28%	2.19%
2025/10/17	32.32%	18.87%	21.02%	3.62%	8.18%	0.17%	4.07%	6.55%	0.27%	1.51%
2025/10/18	26.75%	25.75%	16.56%	7.09%	10.29%	2.82%	7.24%	1.09%	0.99%	0%
2025/10/19	21.52%	20.79%	26.47%	3.78%	8.62%	1.74%	7.09%	7.4%	0.49%	0%
2025/10/20	24.98%	21.1%	18.81%	6.78%	5.48%	0%	10.59%	6.04%	0.47%	0.71%
2025/10/21	26.05%	16.4%	16.33%	5.47%	16.89%	3.06%	7.05%	1.47%	0.17%	2.64%
2025/10/22	23.37%	18.83%	19.44%	10.36%	12.89%	2.14%	10.91%	0.5%	0.48%	0.14%
2025/10/23	35.26%	10.02%	19.92%	5.86%	14.7%	0.25%	6.16%	1.66%	1.09%	0.02%
2025/10/24	26.02%	15.88%	29.76%	3.31%	8.68%	0.23%	3.77%	6.49%	0%	2.7%
2025/10/25	27.25%	20.38%	22.66%	5.61%	7.19%	2.71%	6.78%	4.42%	1.17%	1.14%
2025/10/26	30.17%	15.93%	30.57%	3.05%	9.05%	1.66%	6.61%	0.68%	0.16%	0.9%
2025/10/27	20.47%	17.12%	28.59%	1.91%	3.18%	4.03%	15.45%	7.54%	0.14%	0.02%
2025/10/28	31.34%	12.58%	20.98%	2.74%	8.95%	10.2%	10.51%	0.16%	0.28%	1.12%
2025/10/29	22.86%	18.29%	23.91%	13.65%	6.47%	1.94%	8.21%	0.69%	0.84%	0.02%
2025/10/30	23.29%	19.02%	18.8%	18.79%	7.38%	2.16%	6.58%	0.17%	0.89%	0.02%
2025/10/31	24.37%	19.1%	13.55%	11.25%	11.01%	8.29%	7.73%	0.73%	0.45%	0.01%

mobiletyreshop.com.au
bobjane.com.au
bridgestone.com.au
tyroola.com.au
jaxtyres.com.au
tyrepower.com.au
mycar.com.au
rac.com.au
ozzytyres.com.au
tyresandmore.com.au

In October 2025, mobiletyreshop.com.au led with fluctuating spend, peaking early. Bridgestone.com.au showed consistent strength, while bobjane.com.au surged mid-month. Tyroola.com.au and jaxtyres.com.au had varied performances. The month ended with mobiletyreshop.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	12
2025/10/02	18
2025/10/03	12
2025/10/04	19
2025/10/05	13
2025/10/06	14
2025/10/07	19
2025/10/08	15
2025/10/09	12
2025/10/10	15
2025/10/11	12
2025/10/12	13
2025/10/13	12
2025/10/14	13
2025/10/15	16
2025/10/16	16
2025/10/17	16
2025/10/18	15
2025/10/19	18
2025/10/20	15
2025/10/21	17
2025/10/22	14
2025/10/23	18
2025/10/24	13
2025/10/25	15
2025/10/26	14
2025/10/27	16
2025/10/28	17
2025/10/29	20
2025/10/30	14
2025/10/31	13

October saw fluctuating advertiser numbers, peaking at 20 on the 29th. The month concluded with a slight dip to 13.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bobjane.com.au	8.34%
tyrepower.com.au	1.67%
rac.com.au	0.39%
integritytyres.com.au	0.21%
richardstyrepower.com.au	0.14%
ozzytyres.com.au	-0.54%
tyrepowerdarwin.com.au	-0.59%
tyroola.com.au	-2%
bridgestone.com.au	-3.08%
mobiletyreshop.com.au	-3.28%

Bob Jane surged with an 8.34% click share increase, while Mobile Tyre Shop dropped by 3.28%. Tyrepower gained 1.67%, contrasting Bridgestone’s 3.08% decline.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	mobiletyreshop.com.au	bobjane.com.au	bridgestone.com.au	jaxtyres.com.au	tyroola.com.au	tyrepower.com.au	mycar.com.au	sostyres.com.au	rac.com.au	tyresandmore.com.au
2025/10/01	20.92%	13.15%	31.57%	6.42%	2.95%	0%	16.85%	0%	1.05%	0.59%
2025/10/02	36.44%	7.41%	17.67%	5.22%	11.71%	0.69%	12.22%	0%	0.74%	0.38%
2025/10/03	31.66%	8.24%	22.93%	10.48%	4.01%	0%	13.05%	0%	6.38%	0%
2025/10/04	29.46%	8.62%	22.89%	13.43%	5.13%	0.26%	2.39%	0%	8.95%	0.06%
2025/10/05	30.88%	6.31%	32.87%	10.99%	4.91%	0%	8.88%	0%	1.48%	0%
2025/10/06	37.86%	4.81%	27.02%	7.38%	3.58%	0%	13.32%	2.05%	1.62%	0.12%
2025/10/07	31.38%	1.21%	17.66%	6.27%	9.49%	6.01%	10.86%	0%	4.06%	2.8%
2025/10/08	35.16%	1.69%	17.67%	9.94%	12.88%	0%	10.48%	0%	5.53%	0.43%
2025/10/09	34.16%	8.32%	20.58%	11.08%	7.49%	0%	11.25%	2.86%	1.57%	0.47%
2025/10/10	27.08%	7.37%	20.73%	6.55%	10.41%	0.96%	16.69%	0%	1.67%	2.12%
2025/10/11	18.39%	5.11%	34.38%	15.2%	10.51%	5.1%	4.98%	0%	3.47%	0%
2025/10/12	26.76%	6.2%	26.27%	9.79%	14.1%	0.6%	8.85%	0.54%	2.06%	0.27%
2025/10/13	30.69%	7.04%	18.71%	8.26%	18.59%	2.64%	4.39%	0%	1.38%	0.29%
2025/10/14	24.66%	11.19%	25.28%	10.24%	12.41%	4.96%	8.19%	0.46%	0%	0%
2025/10/15	28.51%	18.08%	21.69%	8.15%	6.99%	0.84%	13.62%	0%	0.59%	0.2%
2025/10/16	23.72%	15.89%	20.68%	11.94%	2.8%	5.83%	7.94%	0.35%	0%	2.69%
2025/10/17	30.42%	17.06%	20.71%	7.34%	3.36%	0.16%	5.19%	4.31%	5.61%	1.84%
2025/10/18	25.03%	24.33%	17.64%	10.98%	6.23%	4.16%	7.87%	0.54%	0.82%	0%
2025/10/19	22.26%	19.02%	27.12%	8.5%	3.26%	2.11%	8.31%	0.35%	6.68%	0%
2025/10/20	25.02%	18.9%	18.08%	5.48%	5.74%	0%	12.02%	0%	7.2%	1.08%
2025/10/21	24.95%	15.11%	15.82%	18.51%	4.29%	3.41%	8.33%	0.41%	1.42%	2.54%
2025/10/22	24.93%	17.15%	19.77%	12.78%	8.81%	2.69%	11.12%	0.72%	0.5%	0.14%
2025/10/23	32.96%	9.38%	19.39%	14.51%	4.4%	0.21%	7.19%	0%	1.86%	0.01%
2025/10/24	25.93%	15.2%	28.71%	8.09%	2.78%	0.27%	4.22%	0%	6.47%	2.23%
2025/10/25	28.04%	19.16%	22%	7.5%	4.61%	3.42%	8.26%	0%	3.75%	1.47%
2025/10/26	31.73%	14.98%	28.85%	9.84%	2.58%	2.15%	7.23%	0.35%	0.64%	0.82%
2025/10/27	19.22%	17%	28.54%	3.1%	1.46%	5.01%	16.19%	0%	7.38%	0.01%
2025/10/28	32.31%	12.16%	18.83%	10.07%	2.68%	8.78%	12.29%	0%	0.15%	0.92%
2025/10/29	22.41%	19.11%	19.9%	6.54%	12.83%	2.78%	9.07%	0.66%	0.77%	0.01%
2025/10/30	24.76%	19.26%	14.28%	8.03%	17.15%	2.52%	7.28%	3.97%	0.18%	0.01%
2025/10/31	24.97%	17.97%	11.58%	11.49%	10.62%	8.97%	8.64%	4.5%	0.64%	0%

mobiletyreshop.com.au
bobjane.com.au
bridgestone.com.au
jaxtyres.com.au
tyroola.com.au
tyrepower.com.au
mycar.com.au
sostyres.com.au
rac.com.au
tyresandmore.com.au

In October 2025, mobiletyreshop.com.au led with fluctuating impressions, peaking early. Bridgestone.com.au showed a mid-month surge, while bobjane.com.au steadily climbed. Tyroola.com.au and mycar.com.au had sporadic spikes. The month ended with mobiletyreshop.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires - Last month

1
Bob Jane T-Marts | Best Tyre Price Guarantee https://www.bobjane.com.au
Bob Jane T-Marts is the most trusted name in tyres, wheels & car batteries in...
2
Buy 3 & Get 4th Tyre Free - Official Bridgestone Australia https://www.bridgestone.com.au › potenza-tyres › offers
Buy 3 Bridgestone Potenza Tyres & Get The 4th Free On Now At Bridgestone. T&Cs apply. Born...
3
JAX Tyres & Auto - 4th Tyre Free & Other Deals https://www.jaxtyres.com.au
Search By Vehicle or Rego To Quickly & Easily Find The Right Tyres For Your Car. Great Deals On...
4
mycar Tyre & Auto | Save On Tyres At mycar https://www.mycar.com.au
Free Standard Fitting & Wheel Balancing Included. Find Tyres By Size, Vehicle & Rego.
5
Australia's Best Tyre Shop - Best prices, Best Service https://www.tyroola.com.au
Compare & Buy Tyres Online then Fit Locally. Various Fitters All Over Australia. Visit Now. Discover...

In the competitive world of automotive PPC, Bob Jane T-Marts leads with trust and a price guarantee. Bridgestone and JAX Tyres entice with “buy 3, get 1 free” offers. Mycar emphasizes savings and convenience, while Tyroola highlights online comparison and local fitting.

Frequently Asked Questions

Why is the AUS Automotive Tires November 2025 Report useful and how should I use it?

Why is the AUS Automotive Tires November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Tires November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Tires November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Tires November 2025 Report?

The AUS Automotive Tires November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Tires November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Tires November 2025 Report for?

The AUS Automotive Tires November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Automotive Tires - PPC Market Share Analysis November 2025