Why is the AUS Automotive Tires August 2026 Report useful and how should I use it?

Why is the AUS Automotive Tires August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Automotive Tires August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Automotive Tires August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Automotive Tires August 2026 Report?

The AUS Automotive Tires August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Tires August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Automotive Tires August 2026 Report for?

The AUS Automotive Tires August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Automotive Tires - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Tires AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	9.51411114344
	90.4858888566

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	6
	94

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	37%
Navigational	15%
Seasonal	0%
Local	10%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bridgestone.com.au	35.14
jaxtyres.com.au	26.85
mobiletyreshop.com.au	13.01
bobjane.com.au	10.46
mycar.com.au	5.75
tyroola.com.au	3.84
tyresandmore.com.au	1.79
tyrepower.com.au	1.79
rac.com.au	0.45
transtate.com.au	0.17
others	0.75

bridgestone.com.au - 35.14%
jaxtyres.com.au - 26.85%
mobiletyreshop.com.au - 13.01%
bobjane.com.au - 10.46%
mycar.com.au - 5.75%
tyroola.com.au - 3.84%
tyresandmore.com.au - 1.79%
tyrepower.com.au - 1.79%
rac.com.au - 0.45%
transtate.com.au - 0.17%
others - 0.75%

In the PPC landscape, Bridgestone leads with 35.14% click share, followed by Jax Tyres at 26.85%. Others collectively hold 0.75%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	bridgestone.com.au	jaxtyres.com.au	mobiletyreshop.com.au	tyroola.com.au	bobjane.com.au	mycar.com.au	tyrepower.com.au	tyresandmore.com.au	ozzytyres.com.au	rac.com.au
2026/08/01	20.81%	14.23%	26.77%	9.42%	9.36%	10.8%	2.33%	0.39%	0.73%	4.06%
2026/08/02	15.89%	20.77%	18.76%	12.59%	12.73%	11.3%	4.17%	1.9%	0%	1.23%
2026/08/03	11.68%	33.13%	19.51%	12.23%	7.92%	9.71%	4.63%	0.36%	0%	0.53%
2026/08/04	20.42%	17.9%	21.58%	10.35%	7.17%	20.09%	0%	0.73%	0%	1.5%
2026/08/05	15.48%	17.04%	31.79%	4.45%	15.99%	10.8%	0%	0.12%	0%	2.67%
2026/08/06	10.17%	35.19%	22.22%	3.41%	13.62%	6.54%	1.9%	6.94%	0%	0%
2026/08/07	9.98%	24.72%	30.39%	2.78%	16.07%	7.44%	4.84%	3.28%	0%	0.49%
2026/08/08	4.59%	26%	14.07%	7.27%	18.7%	15.11%	9.14%	4.35%	0%	0.77%
2026/08/09	21.9%	37.14%	16.05%	3.6%	8.22%	10.97%	0.13%	0.31%	0%	0%
2026/08/10	20.73%	38.94%	12.94%	5.68%	2.62%	7.34%	0%	3.37%	0%	0%
2026/08/11	23.6%	27.43%	22.38%	6.32%	4.04%	9.42%	0.73%	1.28%	0%	0%
2026/08/12	25.2%	34.97%	19.67%	2.62%	12.71%	4.4%	0%	0.42%	0%	0%
2026/08/13	51.73%	17.01%	28.5%	0.73%	0.31%	0.27%	0%	0.75%	0%	0.69%
2026/08/14	25.24%	46.49%	7.44%	2.46%	13.7%	3.55%	0.37%	0.57%	0%	0%
2026/08/15	9.67%	26.93%	20.65%	3%	24.63%	1.63%	12.71%	0.33%	0%	0.46%
2026/08/16	22.81%	34.75%	3.17%	4.08%	15.3%	12.69%	6.52%	0.68%	0%	0%
2026/08/17	30.65%	24.04%	16.15%	3.88%	10.37%	10.54%	0%	1.66%	0%	2.71%
2026/08/18	15.56%	37.95%	20.69%	2.01%	8.97%	6.07%	8.18%	0%	0%	0%
2026/08/19	39.54%	26.71%	10.56%	0.78%	8.32%	11.28%	0%	2.81%	0%	0%
2026/08/20	34.41%	30.86%	13.27%	2.17%	7.79%	1.61%	5.49%	2.42%	0%	0%
2026/08/21	28.5%	27.09%	10.87%	4.41%	11.09%	4.8%	1.98%	11.25%	0%	0%
2026/08/22	34.36%	20.97%	20.74%	4.74%	10.08%	0.43%	0.36%	5.69%	0%	0.74%
2026/08/23	20.38%	29.56%	16.43%	3.08%	14.7%	1.48%	2.61%	11.44%	0%	0%
2026/08/24	26.2%	27.01%	26.1%	3.42%	7.49%	4.91%	1.98%	1.5%	0%	0.51%
2026/08/25	25.51%	38.56%	1.74%	3.43%	6.69%	5.62%	0%	11.73%	0%	0%
2026/08/26	18.87%	26.39%	7.73%	2.68%	21.83%	1.32%	5.3%	6.5%	9.37%	0%
2026/08/27	29.71%	36.91%	7.78%	3.76%	16.08%	1.96%	0%	2.58%	0%	0%
2026/08/28	20.97%	37.64%	3.9%	2.65%	25.32%	3.67%	1.89%	3.63%	0%	0%
2026/08/29	24%	34.9%	4.41%	3.58%	18.77%	5.05%	2%	3.57%	0%	0.74%
2026/08/30	28.84%	35.56%	8.56%	5.03%	12.43%	6.35%	0%	1.89%	0%	0.35%
2026/08/31	25.29%	22.34%	12.97%	12.63%	12.18%	9.75%	3.59%	1.25%	0%	0%

bridgestone.com.au
jaxtyres.com.au
mobiletyreshop.com.au
tyroola.com.au
bobjane.com.au
mycar.com.au
tyrepower.com.au
tyresandmore.com.au
ozzytyres.com.au
rac.com.au

Bridgestone’s spend share fluctuated, peaking at 51.73% mid-month. Jax Tyres maintained a steady presence, while Mobile Tyre Shop saw a decline. Tyroola and Bob Jane had minimal impact. August ended with diverse spend shares.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	12
2026/08/02	12
2026/08/03	11
2026/08/04	9
2026/08/05	11
2026/08/06	8
2026/08/07	9
2026/08/08	9
2026/08/09	11
2026/08/10	10
2026/08/11	10
2026/08/12	8
2026/08/13	8
2026/08/14	9
2026/08/15	11
2026/08/16	8
2026/08/17	8
2026/08/18	8
2026/08/19	7
2026/08/20	9
2026/08/21	9
2026/08/22	13
2026/08/23	10
2026/08/24	11
2026/08/25	10
2026/08/26	10
2026/08/27	10
2026/08/28	10
2026/08/29	13
2026/08/30	10
2026/08/31	10

August began with 12 advertisers, fluctuating throughout the month, peaking at 13 on the 22nd and 29th. The month concluded with 10 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bridgestone.com.au	10.63%
tyresandmore.com.au	1.89%
ozzytyres.com.au	0.3%
hankooktire.com	0.21%
yokohama.com.au	0.19%
bobjane.com.au	-0.33%
tyrepower.com.au	-0.46%
tyroola.com.au	-0.56%
mycar.com.au	-4.47%
mobiletyreshop.com.au	-6.8%

Bridgestone surged with a 10.63% click share increase, while Mobile Tyre Shop dropped by 6.8%. Tyresandmore gained 1.89%, contrasting Mycar’s 4.47% decline.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	jaxtyres.com.au	bridgestone.com.au	mobiletyreshop.com.au	bobjane.com.au	mycar.com.au	tyroola.com.au	tyrepower.com.au	tyresandmore.com.au	yokohama.com.au	rac.com.au
2026/08/01	16.45%	17.43%	31.37%	8.19%	8.32%	7.19%	3.54%	0.36%	0%	5.19%
2026/08/02	22.32%	14.06%	19.71%	16.91%	10.21%	9.01%	4.99%	1.61%	0.17%	0.76%
2026/08/03	35.28%	10.95%	20.85%	8.75%	10.02%	8.29%	4.27%	0.23%	0%	0.87%
2026/08/04	17.64%	21.01%	22.94%	8.19%	20.43%	7.84%	0%	0.55%	0%	1.22%
2026/08/05	16.73%	15.95%	34.27%	16.06%	9.57%	3.5%	0%	0.09%	0.09%	2.43%
2026/08/06	36.26%	8.92%	21.79%	15.3%	6.2%	2.42%	1.77%	7.34%	0%	0%
2026/08/07	25.1%	8.56%	32.43%	15.66%	7.1%	1.73%	6.06%	2.59%	0%	0.77%
2026/08/08	22.92%	4.33%	17.99%	20.08%	14.33%	5.63%	10.92%	3.2%	0%	0.61%
2026/08/09	36.31%	18.77%	15.5%	10.85%	12.51%	2.59%	0.1%	0.44%	2.4%	0%
2026/08/10	38.53%	16.95%	13.81%	4.88%	7.99%	5.21%	0%	4.53%	0%	0%
2026/08/11	26.82%	23.04%	23.78%	3.57%	9.57%	5.36%	0.88%	1.24%	0%	0%
2026/08/12	32.65%	24.12%	22.99%	12.33%	4.35%	2.82%	0%	0.67%	0%	0%
2026/08/13	18.73%	45.64%	33.01%	0.25%	0.25%	0.57%	0%	0.97%	0%	0.57%
2026/08/14	50.24%	21.08%	7.56%	14.6%	3.39%	1.52%	0.33%	1.02%	0%	0%
2026/08/15	23.67%	6.6%	20.58%	24.92%	1.09%	1.76%	13.72%	0.45%	0.01%	0.33%
2026/08/16	37.09%	23.2%	3.26%	14.65%	12.35%	2.91%	6.09%	0.46%	0%	0%
2026/08/17	28.26%	21.91%	18.85%	13.45%	11.47%	2.53%	0%	2.12%	0%	1.41%
2026/08/18	39.45%	15.28%	23.86%	6.78%	5.83%	0.95%	6.78%	0%	0%	0%
2026/08/19	28.98%	37.43%	11.74%	7.57%	10.75%	0.58%	0%	2.95%	0%	0%
2026/08/20	31.8%	30.04%	13.51%	11.1%	1.06%	1.71%	5.24%	3.2%	0%	0%
2026/08/21	26.16%	27.75%	14.45%	8.71%	4.84%	3.16%	2.16%	12.2%	0.56%	0%
2026/08/22	21.11%	27.71%	21.5%	8.47%	0.52%	2.93%	0.31%	5.9%	2.16%	1.16%
2026/08/23	31.32%	17.89%	18.47%	15%	1.48%	2.08%	1.73%	11.5%	0.31%	0%
2026/08/24	29.66%	19.1%	28.72%	9.66%	4.34%	2.86%	2.45%	2.1%	0%	0.4%
2026/08/25	37.86%	23.22%	1.67%	6.96%	5.09%	3.32%	0%	15.16%	0.44%	0%
2026/08/26	29.88%	15.75%	11.27%	19.97%	0.72%	2.35%	6.06%	6.25%	0.31%	0%
2026/08/27	39.87%	24.88%	7.74%	16.6%	1.13%	2.56%	0%	3.51%	1.4%	0.56%
2026/08/28	40.32%	16.77%	4.62%	25.48%	3.81%	2.1%	2.63%	3.81%	0.3%	0%
2026/08/29	39.47%	19.62%	4.56%	18.6%	4.84%	2.91%	1.84%	3.96%	1.41%	1.37%
2026/08/30	39.3%	27.25%	8.77%	12.05%	4.26%	4.37%	0%	1.83%	0.14%	0.33%
2026/08/31	23.33%	20.63%	16.98%	13.81%	10.48%	8.59%	3.68%	1.5%	0.6%	0%

jaxtyres.com.au
bridgestone.com.au
mobiletyreshop.com.au
bobjane.com.au
mycar.com.au
tyroola.com.au
tyrepower.com.au
tyresandmore.com.au
yokohama.com.au
rac.com.au

In August 2026, jaxtyres.com.au led with fluctuating impressions, peaking mid-month. Bridgestone.com.au showed a steady rise, while mobiletyreshop.com.au experienced a decline. The month concluded with jaxtyres.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires - Last month

1
Bob Jane T-Marts today | Best Tyre Price Guarantee https://www.bobjane.com.au
Save this November with Bob Jane T-Marts Black Tyre Month Offers. T&Cs...
2
Buy 3 & Get 4th Tyre Free | Official Bridgestone Australia https://www.bridgestone.com.au › supercat-tyres › offers
Supercat Car & SUV Tyres On Sale! Buy 3 & Get The 4th Tyre Free. T&Cs apply. Book Now! Super Quiet...
3
JAX Tyres & Auto https://www.jaxtyres.com.au
4th Tyre Free & Other Deals — Search By Vehicle or Rego To Quickly & Easily Find The Right Tyres For Your Car. Great Deals On...
4
mycar Tyre & Auto Tyre Sale | Get 30% Off Tyres https://www.mycar.com.au
Save 30% On SUV & 4x4 Tyres With Tyres To Be Fitted Before 29th Aug 26. Sale Ends Soon. mycar SUV & 4x4 Tyres Sale On Now!
5
Big Savings On Big Brands - Biggest Brands at Lower Prices https://www.tyrepower.com.au › tyrepower › australia
Request a Quote from Your Local Tyrepower Store Today. Storewide Super Sale Now On! Get The...

In the competitive world of automotive tires, Bob Jane T-Marts, Bridgestone, JAX Tyres, mycar, and Tyrepower dominate with enticing offers. From Bob Jane’s Black Tyre Month to Bridgestone’s “Buy 3, Get 4th Free” deal, each ad highlights unique savings and value propositions, capturing consumer attention.

Frequently Asked Questions

Why is the AUS Automotive Tires August 2026 Report useful and how should I use it?

Why is the AUS Automotive Tires August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Tires August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Tires August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Tires August 2026 Report?

The AUS Automotive Tires August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Tires August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Tires August 2026 Report for?

The AUS Automotive Tires August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Tires - PPC Market Share Analysis August 2026