AUS Automotive Tires - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – AUS

Google AI Overview visibility for Automotive Tires AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.7982331148
88.2017668852
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 17%
Navigational 16%
Seasonal 0%
Local 33%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bridgestone.com.au 40.31
mobiletyreshop.com.au 14.95
bobjane.com.au 14.75
jaxtyres.com.au 13.19
mycar.com.au 6.75
tyroola.com.au 3.92
tyrepower.com.au 1.35
rac.com.au 0.72
sostyres.com.au 0.7
tyresandmore.com.au 0.59
others 2.77
  • bridgestone.com.au - 40.31%
  • mobiletyreshop.com.au - 14.95%
  • bobjane.com.au - 14.75%
  • jaxtyres.com.au - 13.19%
  • mycar.com.au - 6.75%
  • tyroola.com.au - 3.92%
  • tyrepower.com.au - 1.35%
  • rac.com.au - 0.72%
  • sostyres.com.au - 0.7%
  • tyresandmore.com.au - 0.59%
  • others - 2.77%

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In the PPC landscape, Bridgestone dominates with 40.31% click share, followed by Mobile Tyre Shop at 14.95%. Others collectively hold 2.77%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bridgestone.com.au mobiletyreshop.com.au bobjane.com.au jaxtyres.com.au tyroola.com.au mycar.com.au rac.com.au sostyres.com.au tyrepower.com.au tyresandmore.com.au
2026/10/01 32.63% 20.69% 10.58% 6.97% 7.51% 7.88% 2.59% 1.91% 3.06% 0.26%
2026/10/02 30.16% 21.92% 20.22% 9.6% 8.71% 1.91% 0% 2.09% 3.89% 0.52%
2026/10/03 37.54% 10.78% 25.08% 14.26% 4.87% 3.16% 0% 0% 3.04% 0%
2026/10/04 35.11% 17.44% 20% 14.59% 3.43% 2.88% 0.4% 0% 1.12% 2.6%
2026/10/05 33.03% 17.38% 16.22% 17.75% 3.6% 9.47% 1.3% 0% 0.45% 0%
2026/10/06 29.61% 16.96% 17.28% 10.91% 3.95% 14.18% 0.44% 2.15% 1.46% 0%
2026/10/07 22.79% 22.36% 13.26% 12.87% 4.94% 16.22% 2.11% 0% 1.07% 0%
2026/10/08 30.7% 17.02% 23.29% 12.35% 6.43% 8.55% 0% 0% 0.02% 0.38%
2026/10/09 23.86% 14.35% 21.35% 17.4% 5.31% 13.93% 1.6% 1.39% 0.17% 0%
2026/10/10 26.23% 8.35% 20.48% 13.28% 3.06% 15.39% 1.88% 0% 2.28% 3.21%
2026/10/11 27.94% 9.3% 20.38% 22.17% 3.01% 9.27% 0.92% 0% 1.31% 0.84%
2026/10/12 26.2% 16.21% 17.67% 16.62% 2.79% 13.02% 0.62% 0% 4.29% 0%
2026/10/13 21.15% 15.47% 16.84% 17.4% 3.42% 18.11% 3.01% 0% 0.71% 1.67%
2026/10/14 24.74% 19.06% 19.98% 11.32% 3.09% 16.06% 1.46% 0% 0% 0%
2026/10/15 28.8% 13.06% 21.67% 11.88% 1.68% 17.51% 0.01% 0% 1.67% 1.15%
2026/10/16 28.64% 16.71% 17.49% 14.9% 2.15% 10.02% 0.01% 1.77% 4.38% 1.66%
2026/10/17 26.49% 20.05% 11.41% 13.2% 2.75% 15.84% 0.27% 1.31% 4.28% 2.19%
2026/10/18 29.84% 20.2% 17.87% 12.02% 3.69% 10.36% 0.56% 1.31% 1.13% 2.05%
2026/10/19 29.69% 18.81% 10.81% 18.81% 3.66% 9.72% 0.34% 0% 1.37% 1.91%
2026/10/20 27.98% 28.15% 11.57% 9.59% 4.62% 11.22% 2.25% 0% 1.52% 0.58%
2026/10/21 26.23% 20.28% 16.31% 13.67% 4.73% 7.07% 2.9% 0% 1% 1.51%
2026/10/22 33.99% 27.92% 13.71% 11.67% 3.73% 6.07% 1.86% 0% 0.49% 0.33%
2026/10/23 38.22% 18.07% 12.33% 19.18% 5.62% 0.91% 2.38% 2.11% 0% 0.75%
2026/10/24 42.03% 21.08% 8.69% 13.33% 8.24% 1.05% 0.4% 0.35% 2.52% 0.14%
2026/10/25 34.16% 19.69% 12.35% 10.75% 9.62% 2.58% 0.32% 1.32% 4.34% 0.21%
2026/10/26 29.59% 23.4% 12.82% 7.88% 11.16% 4.18% 0% 0.31% 1.79% 0.96%
2026/10/27 29.86% 24.72% 14.41% 12.52% 10.5% 1.25% 1.35% 0.73% 0.39% 0.3%
2026/10/28 27.21% 24.92% 12.24% 11.89% 9.53% 1.29% 2.26% 2.65% 0% 1.18%
2026/10/29 31.49% 20.07% 13.27% 14.1% 6.38% 0.03% 2.18% 3.16% 0.55% 2.27%
2026/10/30 24.77% 19.53% 12% 17.95% 6.09% 0.27% 0.28% 2.35% 2.6% 0.31%
2026/10/31 39.84% 23.92% 9.63% 8.51% 8.47% 2.76% 1.64% 0.93% 0.22% 0.13%
  • bridgestone.com.au
  • mobiletyreshop.com.au
  • bobjane.com.au
  • jaxtyres.com.au
  • tyroola.com.au
  • mycar.com.au
  • rac.com.au
  • sostyres.com.au
  • tyrepower.com.au
  • tyresandmore.com.au

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Bridgestone led October with fluctuating dominance, peaking at 42.03% on the 24th. Mobile Tyre Shop and Bob Jane trailed, while RAC and Tyresandmore had minimal impact. The month ended with Bridgestone at 39.84%.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 14
2026/10/02 11
2026/10/03 12
2026/10/04 13
2026/10/05 12
2026/10/06 15
2026/10/07 15
2026/10/08 16
2026/10/09 15
2026/10/10 18
2026/10/11 16
2026/10/12 16
2026/10/13 16
2026/10/14 14
2026/10/15 17
2026/10/16 18
2026/10/17 18
2026/10/18 19
2026/10/19 17
2026/10/20 19
2026/10/21 15
2026/10/22 14
2026/10/23 15
2026/10/24 16
2026/10/25 17
2026/10/26 24
2026/10/27 23
2026/10/28 24
2026/10/29 18
2026/10/30 23
2026/10/31 22

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October began with 14 advertisers, fluctuating slightly until mid-month. A notable surge occurred from October 26, peaking at 24, before settling at 22.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mobiletyreshop.com.au 5.53%
bridgestone.com.au 3.83%
tyroola.com.au 2.45%
sostyres.com.au 0.53%
back2roadtyres.com.au 0.27%
underwoodtyres.com -0.31%
tyrepowerdarwin.com.au -0.57%
jaxtyres.com.au -1.38%
bobjane.com.au -4.25%
mycar.com.au -7.55%

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In the past month, mobiletyreshop.com.au surged by 5.53%, while mycar.com.au plummeted by 7.55% in click share.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bridgestone.com.au mobiletyreshop.com.au bobjane.com.au jaxtyres.com.au tyroola.com.au mycar.com.au rac.com.au sostyres.com.au tyrepower.com.au tyresandmore.com.au
2026/10/01 22.12% 23.74% 10.29% 7.67% 6.93% 9.62% 2.07% 3.09% 4.94% 0.23%
2026/10/02 21.71% 26.96% 24.51% 10% 7.63% 1.06% 0% 3.58% 2.78% 0.71%
2026/10/03 23.88% 14.04% 30.05% 18.5% 4.41% 1.95% 0.65% 0% 5.14% 0%
2026/10/04 27.22% 20.6% 22.6% 15.69% 4.59% 2.27% 0.31% 0% 0.91% 2.85%
2026/10/05 23.82% 21.46% 18.76% 17.51% 3.11% 12.21% 1.58% 0% 0.65% 0%
2026/10/06 22.76% 19.45% 19.22% 11.59% 3.95% 14.79% 0.36% 3.05% 1.93% 0%
2026/10/07 14.29% 26.73% 15.01% 13.63% 4.55% 17.53% 2.08% 0% 1.36% 0%
2026/10/08 21.46% 20.36% 27.12% 13.16% 6.7% 9.67% 0% 0% 0.01% 0.22%
2026/10/09 16.33% 15.74% 23.96% 19.48% 5.02% 15.17% 1.32% 2.08% 0.15% 0%
2026/10/10 18.25% 9.85% 21.96% 15% 3.14% 15.68% 2.27% 0% 2.91% 3.69%
2026/10/11 19.12% 12.07% 22.54% 25.39% 3% 10.36% 0.91% 0% 1.37% 0.33%
2026/10/12 15.55% 19.63% 19.84% 18.46% 3.07% 14.21% 0.59% 0% 4.64% 0%
2026/10/13 15.06% 17.9% 17.27% 18.76% 3.31% 17.97% 3.57% 0% 0.71% 1.72%
2026/10/14 15.92% 22.9% 22.63% 13.11% 2.82% 17.49% 1.33% 0% 0% 0%
2026/10/15 18.92% 16.66% 23.6% 13.39% 1.95% 18.65% 0% 0% 2.57% 0.78%
2026/10/16 18.06% 21.8% 19.34% 16.82% 1.99% 9.79% 0% 2.33% 5.64% 1.87%
2026/10/17 16.32% 24.9% 12.4% 14.17% 2.34% 16.51% 0.18% 1.78% 6.06% 2.36%
2026/10/18 21.22% 25.73% 19.53% 12.91% 3.32% 9.86% 0.67% 1.94% 1.94% 2.22%
2026/10/19 20.58% 25.11% 12.58% 21.22% 3.28% 9.79% 0.56% 0% 1.52% 2.27%
2026/10/20 20.43% 34.7% 12.54% 9.3% 3.97% 10.48% 1.91% 0% 2% 0.71%
2026/10/21 18.24% 25.41% 16.88% 15.53% 4.26% 7.38% 3.36% 0% 1.69% 1.69%
2026/10/22 25.94% 33.79% 14.96% 12.38% 3.12% 5.97% 2.6% 0% 0.51% 0.51%
2026/10/23 26.76% 21.44% 15.75% 21.49% 5.11% 0.28% 2.05% 3.04% 0% 0.75%
2026/10/24 32.52% 25.38% 10.11% 15.17% 7.34% 0.69% 0.44% 0.44% 4.27% 0.13%
2026/10/25 27.78% 22.08% 14.4% 11.76% 8.05% 1.91% 0.31% 2.04% 5.5% 0.31%
2026/10/26 23.6% 27.72% 12.96% 8.78% 8.89% 3.8% 0% 0.37% 2.41% 1.03%
2026/10/27 22.97% 26.99% 15.23% 13.75% 8.75% 1.44% 1.6% 0.84% 0.64% 0.37%
2026/10/28 19.31% 28.11% 12.85% 13.12% 7.35% 0.94% 2.28% 3.73% 0% 1.11%
2026/10/29 23.25% 23.85% 14.01% 14.14% 5.84% 0.01% 2.61% 4.7% 0.77% 2.1%
2026/10/30 19.89% 21.48% 12.19% 17.92% 4.97% 0.44% 0.49% 2.95% 2.54% 0.18%
2026/10/31 32.87% 29.92% 10.84% 9.1% 7.2% 2.32% 1.43% 1.31% 0.31% 0.14%
  • bridgestone.com.au
  • mobiletyreshop.com.au
  • bobjane.com.au
  • jaxtyres.com.au
  • tyroola.com.au
  • mycar.com.au
  • rac.com.au
  • sostyres.com.au
  • tyrepower.com.au
  • tyresandmore.com.au

Copyright © Adthena. All rights reserved.

In October 2026, Bridgestone’s impression share fluctuated, peaking at 32.87% on the 31st. Mobile Tyre Shop saw a high of 34.7% on the 20th. Bob Jane’s share declined, ending at 10.84%. Jax Tyres and Tyroola experienced moderate fluctuations, while MyCar’s share dropped significantly. RAC and SOS Tyres had minimal impact. Tyrepower and Tyres and More maintained low shares. The month concluded with Bridgestone leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires - Last month
  1. 1
    Bob Jane Black Friday Offer https://www.bobjane.com.au

    Enjoy Early Black Friday Deals — Get 35% off select Kumho ES31 and HT51 tyres this October. T&Cs apply.

  2. 2
    Buy 3 & Get 4th Tyre Free | Official Bridgestone Australia https://www.bridgestone.com.au › firestone-tyres › offers

    Buy 3 & Get The 4th Free On Firestone Car, SUV, 4X4 & Van Tyres At Bridgestone. T&Cs Apply

  3. 3
    JAX Tyres & Auto - Affordable Tyre Options https://www.jaxtyres.com.au

    JAX Tyres & Auto: Best Brands, Advice & Price for Tyres, Wheels & Mechanical Servicing. Visit...

  4. 4
    MTS Budget Tyres | 4 for 3 | Tyre replacement https://www.mobiletyreshop.com.au › tyre › sales

    MTS Budget Tyres Proudly Offers An Affordable Tyre Solution That Meet Safety Standards. Search Your Rego, Find Your Size, Book A Fitting Directly To You.

  5. 5
    Contact us | 24 Hour Mobile Tyre Service | 24/7 Immediate Service mobiletyreworld.com/form

    Fast 24 hr mobile tyre service. Replace or repair your tyre in no time. Unbeatable prices. At home, work or broken down? We will get you back on the road. 24/7 - 7 days a week. 24/7 Tyre Service. No Hidden Fees. Wide Range of Tyres.

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In the competitive landscape of automotive PPC ads, Bob Jane’s enticing 35% off Black Friday offer on Kumho tyres stands out, while Bridgestone’s “Buy 3, Get 4th Free” deal captures attention. JAX Tyres emphasizes affordability and expertise, whereas MTS and Mobile Tyre World focus on convenience with mobile services and 24/7 availability.

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See this data specific to your brand performance

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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