AUS Automotive Tires - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – AUS

Google AI Overview visibility for Automotive Tires AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.86414127029
93.1358587297
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 7
93
7%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 6%
Navigational 25%
Seasonal 0%
Local 4%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bridgestone.com.au 41.46
mobiletyreshop.com.au 16.46
jaxtyres.com.au 13.69
bobjane.com.au 9.71
tyroola.com.au 7.96
mycar.com.au 5.17
rac.com.au 1.93
tyrepower.com.au 1.12
tyresandmore.com.au 0.77
ozzytyres.com.au 0.3
others 1.43
  • bridgestone.com.au - 41.46%
  • mobiletyreshop.com.au - 16.46%
  • jaxtyres.com.au - 13.69%
  • bobjane.com.au - 9.71%
  • tyroola.com.au - 7.96%
  • mycar.com.au - 5.17%
  • rac.com.au - 1.93%
  • tyrepower.com.au - 1.12%
  • tyresandmore.com.au - 0.77%
  • ozzytyres.com.au - 0.3%
  • others - 1.43%

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Bridgestone dominates with 41.46% click share, followed by Mobile Tyre Shop at 16.46%. Others collectively hold 1.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bridgestone.com.au tyroola.com.au mobiletyreshop.com.au mycar.com.au jaxtyres.com.au tyreplus.com.au tyrepower.com.au rac.com.au tyresandmore.com.au bobjane.com.au
2026/06/01 30.39% 8.21% 14.04% 11% 8.71% 0.75% 1.54% 9.67% 2.24% 10.29%
2026/06/02 33.85% 10.78% 7.24% 11.45% 14.92% 0% 4.8% 0.93% 0.54% 10.53%
2026/06/03 29.15% 16.87% 12.7% 5.64% 10.54% 0% 0.62% 1.39% 0.62% 16.67%
2026/06/04 34.05% 12.56% 24.06% 5.61% 11.35% 1.18% 0.01% 1.89% 0.9% 7.77%
2026/06/05 35.93% 9.11% 22.49% 3.51% 4.06% 0% 0.97% 7.14% 2.07% 13.3%
2026/06/06 32.28% 7.22% 23.66% 3.84% 7.88% 2.65% 0.01% 3.28% 0% 16.42%
2026/06/07 29.6% 8.08% 18.46% 7.4% 12.94% 0% 0.21% 1.38% 2.75% 17.86%
2026/06/08 30.22% 9.7% 22.01% 4.29% 8.86% 2.32% 3.77% 2.96% 3.95% 10.7%
2026/06/09 31.64% 6.25% 24.25% 2.89% 7.04% 0% 2.38% 13.39% 0.63% 10.03%
2026/06/10 41.51% 18.82% 20.87% 5.93% 7.37% 0% 0% 0.05% 0.01% 4.02%
2026/06/11 38.11% 11.12% 27.42% 5.79% 6.35% 0% 0.37% 1.44% 0.19% 5.74%
2026/06/12 26.89% 10.1% 23.89% 10.84% 4.71% 0.74% 5.35% 5.46% 1.02% 9.55%
2026/06/13 32.25% 9.92% 22.04% 4.84% 5.73% 0% 1.34% 1.48% 0.27% 16.03%
2026/06/14 34.5% 9.61% 21.72% 4.12% 10.97% 1.68% 0.6% 0.03% 0.17% 15.24%
2026/06/15 27.69% 14.54% 23.64% 4.74% 7.64% 0.98% 3.33% 0.01% 0.33% 15.86%
2026/06/16 28.2% 21.98% 25.05% 7.79% 10.63% 0% 0.26% 0.01% 2.15% 3.28%
2026/06/17 25.95% 14.02% 23.72% 7.3% 7.64% 0.79% 3.1% 2.17% 0.1% 10.04%
2026/06/18 24.78% 17.22% 24.55% 6.82% 12.73% 0% 0.3% 0.58% 1.17% 11.43%
2026/06/19 22.04% 10.97% 28.53% 7.14% 9.45% 0% 0.01% 4.4% 1.27% 13.82%
2026/06/20 25.53% 6.88% 24.56% 5.65% 18.43% 1.62% 0.39% 0.01% 0.25% 13.67%
2026/06/21 20.71% 6.64% 24.97% 6.83% 18.62% 1.47% 1.74% 0.01% 4.36% 13.06%
2026/06/22 20.13% 13.25% 21.12% 2.93% 22.93% 0% 0.97% 3.01% 0.11% 15.51%
2026/06/23 24.55% 8.17% 24.74% 3.03% 23.18% 0% 1.19% 0.01% 0.15% 14.91%
2026/06/24 26.07% 8.06% 21.59% 4.25% 24.59% 0% 0.01% 1.32% 0% 13.71%
2026/06/25 28.93% 8.11% 23.68% 6.95% 20.52% 0% 0.54% 0% 0.96% 10.27%
2026/06/26 34.28% 9.2% 14.59% 5.38% 18.39% 0% 0.27% 1.89% 0.18% 14.89%
2026/06/27 25.08% 8.5% 12.96% 8.81% 19.86% 0.93% 0% 6.87% 0% 15.91%
2026/06/28 8.17% 7.88% 15.91% 14% 41.51% 0% 0.01% 0.36% 0.44% 10.37%
2026/06/29 17.68% 17.8% 25.06% 8.95% 19.36% 0% 0.01% 4% 1.67% 1.87%
2026/06/30 24.5% 21.35% 20.42% 13.99% 12.54% 1.29% 1.11% 0.75% 0.23% 0.12%
  • bridgestone.com.au
  • tyroola.com.au
  • mobiletyreshop.com.au
  • mycar.com.au
  • jaxtyres.com.au
  • tyreplus.com.au
  • tyrepower.com.au
  • rac.com.au
  • tyresandmore.com.au
  • bobjane.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Bridgestone’s PPC spend fluctuated, peaking at 41.51% on June 10. Tyroola saw a rise, ending at 21.35%. Mobile Tyre Shop maintained stability, while MyCar and Jax Tyres experienced varied trends. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 18
2026/06/02 23
2026/06/03 16
2026/06/04 20
2026/06/05 19
2026/06/06 21
2026/06/07 17
2026/06/08 22
2026/06/09 14
2026/06/10 16
2026/06/11 17
2026/06/12 17
2026/06/13 18
2026/06/14 15
2026/06/15 12
2026/06/16 13
2026/06/17 17
2026/06/18 15
2026/06/19 16
2026/06/20 18
2026/06/21 17
2026/06/22 13
2026/06/23 13
2026/06/24 14
2026/06/25 12
2026/06/26 11
2026/06/27 15
2026/06/28 11
2026/06/29 10
2026/06/30 13

Copyright © Adthena. All rights reserved.

In June 2026, advertiser numbers fluctuated, peaking at 23 on June 2nd, then gradually declined, ending at 13.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
jaxtyres.com.au 11.35%
mycar.com.au 1.61%
bobjane.com.au 1.06%
richardstyrepower.com.au 0.17%
darratyres.com.au 0.14%
ozzytyres.com.au -0.27%
tyrepower.com.au -0.62%
rac.com.au -0.97%
tyroola.com.au -1.24%
bridgestone.com.au -10.65%

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Jax Tyres surged with an 11.35% click share increase, while Bridgestone plummeted by 10.65%. MyCar and Bob Jane also saw gains, contrasting with declines for Tyroola and RAC.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mobiletyreshop.com.au bridgestone.com.au tyroola.com.au mycar.com.au jaxtyres.com.au tyrepower.com.au rac.com.au tyresandmore.com.au bobjane.com.au ozzytyres.com.au
2026/06/01 16.17% 28.84% 6.25% 10.7% 9.24% 1.74% 12.36% 2.47% 8.68% 1.82%
2026/06/02 7.44% 30.63% 7.63% 11.47% 15.34% 6.47% 0.94% 0.77% 11.48% 0.8%
2026/06/03 15.41% 25.29% 12.98% 5.43% 12.87% 0.94% 1.62% 0.73% 17.82% 0.51%
2026/06/04 29.47% 28.62% 8.2% 5.97% 13.45% 0.01% 2.88% 0.7% 7.81% 0.59%
2026/06/05 27.31% 31.69% 5.97% 2.57% 3.63% 0.85% 9.15% 2.09% 13.05% 0%
2026/06/06 28.05% 28.17% 6.03% 2.38% 7.88% 1.13% 3.87% 0% 17.4% 1.23%
2026/06/07 24.05% 24.34% 5.67% 6.27% 14.5% 0.39% 1.71% 3.47% 18.39% 0.64%
2026/06/08 26.59% 26.58% 6.39% 3.76% 8.39% 4.62% 3.78% 4.33% 10.36% 0.93%
2026/06/09 28.53% 24.72% 3.96% 2.11% 7.56% 2.71% 17.64% 0.82% 10.32% 0.99%
2026/06/10 28.86% 39.95% 12.63% 6.07% 6.7% 0.01% 0.04% 0.01% 4.26% 1.15%
2026/06/11 34.42% 33.41% 7.75% 4.21% 8.12% 0.49% 1.77% 0.16% 4.83% 0%
2026/06/12 30.03% 21.69% 6.4% 10.27% 4.8% 6.54% 7.57% 0.75% 10.29% 0%
2026/06/13 27.37% 29.58% 7.1% 3.3% 6% 1.54% 1.88% 0.17% 16.22% 1.69%
2026/06/14 28.04% 31.66% 6.45% 3.34% 11.47% 0.71% 0.02% 0.18% 15.67% 0%
2026/06/15 27.78% 23.28% 10.94% 5.55% 8.56% 3.86% 0.02% 0.34% 17.24% 0.86%
2026/06/16 32.22% 23.63% 16.36% 7.91% 13.24% 0.34% 0.02% 2.24% 3.48% 0%
2026/06/17 27.6% 22.89% 9.16% 8.44% 7.71% 4.03% 2.51% 0.14% 11.68% 0.14%
2026/06/18 30.37% 20.75% 12.51% 6.64% 14.02% 0.38% 0.77% 2.53% 11.6% 0%
2026/06/19 34.86% 16.61% 7.53% 7.65% 9.75% 0.01% 4.27% 1.81% 15.97% 0%
2026/06/20 28.73% 21.03% 4.96% 6.39% 18.05% 0.59% 0.01% 0.38% 14.97% 0.16%
2026/06/21 29.48% 18.53% 4.54% 6.63% 18.98% 1.85% 0.01% 4.35% 13.32% 0.69%
2026/06/22 25.26% 17.13% 10.68% 3.11% 22.76% 1.2% 3.14% 0.15% 16.55% 0%
2026/06/23 28.97% 20.01% 5.62% 3.36% 24.55% 0.99% 0.02% 0.2% 16.24% 0%
2026/06/24 25.37% 19.9% 6.48% 4.76% 26.82% 0.01% 1.22% 0% 15.23% 0%
2026/06/25 27.21% 26.62% 5.09% 7.35% 21.99% 0.75% 0% 0.74% 10.22% 0%
2026/06/26 17.28% 26.71% 6.65% 5.6% 21.11% 0.27% 2.29% 0.25% 18.76% 0%
2026/06/27 15.67% 20.07% 5.96% 8.16% 21.86% 0.05% 8.93% 0% 17.06% 0.89%
2026/06/28 17.08% 7.94% 5.93% 13.8% 42.04% 0.01% 0.27% 0.67% 10.91% 0%
2026/06/29 28.23% 16.4% 13.25% 9.73% 19.12% 0% 5.39% 1.14% 2.12% 0%
2026/06/30 22.65% 22.1% 19.22% 15.39% 11.76% 0.92% 0.92% 0.22% 0.16% 0%
  • mobiletyreshop.com.au
  • bridgestone.com.au
  • tyroola.com.au
  • mycar.com.au
  • jaxtyres.com.au
  • tyrepower.com.au
  • rac.com.au
  • tyresandmore.com.au
  • bobjane.com.au
  • ozzytyres.com.au

Copyright © Adthena. All rights reserved.

In June 2026, mobiletyreshop.com.au saw fluctuating impressions, peaking mid-month. Bridgestone.com.au started strong but declined. Tyroola.com.au and mycar.com.au showed gradual growth. Jaxtyres.com.au surged late month, while bobjane.com.au’s presence waned.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires - Last month
  1. 1
    Great Offers On Premium Tyres | Wheel & Tyre Packages https://www.bobjane.com.au

    Bob Jane T-Marts: Your Tyre Purchase Comes with Free Services and Warranty...

  2. 2
    Buy 3 & Get 4th Tyre Free - Official Bridgestone Australia https://www.bridgestone.com.au › potenza-tyres › offers

    Buy 3 Bridgestone Potenza Tyres & Get The 4th Free On Now At Bridgestone. T&Cs apply.

  3. 3
    Save Up To 20% On Dunlop | Selected Tyres On Sale https://www.jaxtyres.com.au

    EOFY savings are here. Get up to 20% off selected Dunlop tyres. T&Cs apply. Get the Best at JAX Tyres & Auto – Top Brands, Trusted Service & Great Prices.

  4. 4
    mycar Tyres - Save On Tyres At mycar https://www.mycar.com.au

    Free Standard Fitting & Wheel Balancing Included. Find Tyres By Size, Vehicle ...

  5. 5
    Buy 3 Tyres, Get 4th One Free* - We Conveniently Come To You* https://www.rac.com.au › mobile-service › tyres

    Our Mobile Tyre Servicing Comes To You And It's Available For Both Members & Non-Members.*

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, Bob Jane T-Marts, Bridgestone, JAX Tyres, mycar, and RAC stand out with enticing offers. Bob Jane T-Marts highlights free services and warranties, while Bridgestone and RAC entice with “Buy 3, Get 4th Free” deals. JAX Tyres offers up to 20% off Dunlop tires, and mycar emphasizes free fitting and balancing. Each ad showcases unique value propositions, from convenience to cost savings, capturing consumer attention.

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