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AUS Automotive Tires - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – AUS

Google AI Overview visibility for Automotive Tires AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.57939914163
94.4206008584
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 5%
Navigational 25%
Seasonal 0%
Local 11%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bridgestone.com.au 42.23
mobiletyreshop.com.au 15.7
bobjane.com.au 14.21
jaxtyres.com.au 9.95
tyroola.com.au 8.82
mycar.com.au 4.04
tyrepower.com.au 1.67
rac.com.au 1.06
tyresandmore.com.au 0.6
citydiscounttyres.com.au 0.33
others 1.39
  • bridgestone.com.au - 42.23%
  • mobiletyreshop.com.au - 15.7%
  • bobjane.com.au - 14.21%
  • jaxtyres.com.au - 9.95%
  • tyroola.com.au - 8.82%
  • mycar.com.au - 4.04%
  • tyrepower.com.au - 1.67%
  • rac.com.au - 1.06%
  • tyresandmore.com.au - 0.6%
  • citydiscounttyres.com.au - 0.33%
  • others - 1.39%

Copyright © Adthena. All rights reserved.

Bridgestone dominates with 42.23% click share, followed by Mobile Tyre Shop at 15.7%. Bob Jane holds 14.21%, while ‘others’ collectively capture 1.39%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bridgestone.com.au bobjane.com.au tyroola.com.au mobiletyreshop.com.au mycar.com.au jaxtyres.com.au rac.com.au tyrepower.com.au citydiscounttyres.com.au tyresandmore.com.au
2026/05/01 30.89% 11.67% 4.16% 33.74% 7.85% 4.7% 2.54% 1.16% 0% 0.18%
2026/05/02 27.96% 16.05% 3.33% 31.21% 0.67% 13.35% 0% 4.31% 0% 2.3%
2026/05/03 38.63% 10.17% 2.7% 21.93% 0.35% 10.86% 0.37% 4.81% 0% 6.56%
2026/05/04 36.89% 12.54% 5.87% 16.86% 10.18% 3.72% 0.92% 7.57% 0% 4.18%
2026/05/05 30.72% 8.84% 7.27% 26.07% 11.4% 7.01% 0.66% 7.31% 0% 0.21%
2026/05/06 28.72% 19.33% 9.2% 24.66% 7.88% 5.86% 2.89% 1.16% 0% 0%
2026/05/07 35.46% 12.32% 11.72% 27.41% 4.99% 6.02% 0.01% 0.75% 0% 1.25%
2026/05/08 39.73% 15.36% 5.66% 26.63% 2.11% 2.86% 0.95% 1.54% 0% 0.16%
2026/05/09 32.34% 17.84% 8.77% 25.98% 6.37% 5.44% 0.01% 2.83% 0% 0%
2026/05/10 25.26% 16.84% 8.02% 31.86% 4.5% 10.57% 0.01% 2.39% 0% 0.4%
2026/05/11 24.96% 7.27% 10.52% 29.71% 4.59% 13.14% 0.2% 3.33% 0% 0%
2026/05/12 34.31% 10.27% 19.19% 16.4% 8.07% 6.31% 2.65% 0.11% 0% 0%
2026/05/13 26.68% 12.34% 20.28% 17.63% 6.19% 7.27% 2.59% 0.11% 4.77% 0.62%
2026/05/14 36.68% 15.57% 16.68% 14.16% 1% 9.62% 1.22% 2.65% 0.98% 0.82%
2026/05/15 37.19% 12.45% 11.41% 17.73% 6.28% 11.37% 0.52% 0.86% 1.53% 0%
2026/05/16 26.32% 12.03% 11.23% 22.81% 8.15% 16.31% 2.04% 0.1% 0% 0.08%
2026/05/17 36.5% 11.79% 14.35% 16.74% 3.84% 12.02% 1.59% 0% 0% 1.51%
2026/05/18 23.75% 12.17% 13.83% 20.17% 11.08% 11.4% 0.02% 4.37% 0.71% 1.6%
2026/05/19 36.88% 12.46% 12.99% 19.73% 6.04% 6.98% 2.1% 0% 1.05% 0%
2026/05/20 29.42% 6.69% 18.07% 20.8% 3.04% 14.86% 3.49% 0.49% 0% 1.16%
2026/05/21 26.32% 12.34% 11.1% 30.61% 2.66% 9.31% 1.45% 3.22% 1.73% 0%
2026/05/22 37.02% 14.19% 9.4% 19.97% 6.15% 6.53% 1.77% 0.45% 0.98% 0%
2026/05/23 28.76% 12.02% 18.35% 21.19% 2.82% 8.95% 0.87% 5.63% 0% 0.21%
2026/05/24 30.78% 13.63% 14.43% 19.84% 5.86% 13.2% 0.75% 0.38% 0% 0.13%
2026/05/25 42.79% 9.96% 10.96% 15.52% 8.31% 10.29% 0.66% 0.85% 0% 0%
2026/05/26 27.97% 16.39% 12.94% 12.56% 0.97% 15.54% 4.97% 1.38% 0% 2.95%
2026/05/27 27.91% 17.23% 18.66% 14.03% 5.38% 11.05% 1.44% 0.58% 0.1% 0.72%
2026/05/28 34.7% 14.44% 17.8% 9.89% 6.3% 10.24% 0.19% 1.55% 2.22% 0.33%
2026/05/29 26.17% 21.77% 15.85% 15.35% 4.98% 6.33% 4.6% 0.43% 0% 1.5%
2026/05/30 31.62% 19.05% 11.09% 17.13% 5.12% 7.14% 6.06% 0.42% 0% 0.36%
2026/05/31 33.1% 19.01% 13.87% 11.73% 6.78% 5.36% 5.18% 0.39% 0% 0%
  • bridgestone.com.au
  • bobjane.com.au
  • tyroola.com.au
  • mobiletyreshop.com.au
  • mycar.com.au
  • jaxtyres.com.au
  • rac.com.au
  • tyrepower.com.au
  • citydiscounttyres.com.au
  • tyresandmore.com.au

Copyright © Adthena. All rights reserved.

Bridgestone led May with fluctuating spend, peaking at 42.79%. Bob Jane and Tyroola followed, showing consistent mid-range activity. Mobile Tyre Shop’s spend varied, while MyCar and Jax Tyres had lower shares. The month ended with Bridgestone maintaining dominance.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 15
2026/05/02 15
2026/05/03 16
2026/05/04 15
2026/05/05 15
2026/05/06 12
2026/05/07 13
2026/05/08 15
2026/05/09 12
2026/05/10 12
2026/05/11 18
2026/05/12 16
2026/05/13 13
2026/05/14 12
2026/05/15 12
2026/05/16 12
2026/05/17 11
2026/05/18 13
2026/05/19 10
2026/05/20 15
2026/05/21 13
2026/05/22 16
2026/05/23 18
2026/05/24 15
2026/05/25 12
2026/05/26 14
2026/05/27 16
2026/05/28 14
2026/05/29 10
2026/05/30 15
2026/05/31 16

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May began with 15 advertisers, fluctuating throughout. Peaks on May 11 and 23 saw 18 advertisers. The month concluded with a steady 16 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tyroola.com.au 2.81%
jaxtyres.com.au 1.89%
bobjane.com.au 1.16%
rac.com.au 0.77%
highwaytyres.com.au 0.18%
tyrepowercollingwood.com.au -0.18%
tyrepower.com.au -0.42%
mycar.com.au -0.5%
bridgestone.com.au -2.65%
mobiletyreshop.com.au -3.7%

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In the past month, tyroola.com.au surged by 2.81%, while mobiletyreshop.com.au dropped by 3.7%.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bridgestone.com.au bobjane.com.au mobiletyreshop.com.au tyroola.com.au mycar.com.au rac.com.au jaxtyres.com.au tyrepower.com.au citydiscounttyres.com.au tyresandmore.com.au
2026/05/01 30.48% 11.66% 34.05% 2.71% 7.77% 2.73% 4.31% 1.83% 0% 0.34%
2026/05/02 23.55% 15.73% 36.81% 1.96% 0.48% 0% 14% 5.31% 0% 1.57%
2026/05/03 35.1% 9.57% 24.55% 1.48% 0.18% 0.55% 11.17% 6.64% 0% 5.94%
2026/05/04 33.65% 12.22% 19.09% 4.53% 12.39% 0.8% 3.59% 7.94% 0% 4.01%
2026/05/05 26.8% 8.66% 28.84% 5.11% 12.89% 0.53% 8.1% 8.14% 0% 0.12%
2026/05/06 27.26% 21.01% 25.83% 7.84% 8.95% 2.64% 5.31% 0.93% 0% 0%
2026/05/07 34.02% 14.26% 29.44% 8.66% 5.37% 0.01% 6.27% 0.81% 0% 1.11%
2026/05/08 36.27% 16.32% 28.41% 5.02% 1.63% 1.58% 3.17% 2.05% 0% 0.27%
2026/05/09 25.41% 19.98% 31.06% 6.65% 6.58% 0.01% 6.27% 3.69% 0% 0%
2026/05/10 19.79% 17.72% 35.84% 6.5% 5.22% 0.01% 11.25% 3.31% 0% 0.25%
2026/05/11 20.05% 8.04% 33.08% 8.33% 4.6% 0.15% 14.54% 3.61% 0% 0%
2026/05/12 32.58% 10.6% 19.01% 17.02% 8.6% 2.12% 7.11% 0.19% 0% 0%
2026/05/13 25.17% 14.4% 19.42% 16.98% 6.83% 3.91% 8.26% 0.2% 2.88% 0.57%
2026/05/14 35.63% 16.78% 15.39% 13.98% 0.69% 1.08% 9.68% 3.61% 1.33% 0.89%
2026/05/15 32.92% 13.71% 20.05% 8.53% 7.38% 0.64% 11.52% 0.94% 2.09% 0%
2026/05/16 19.08% 14.3% 25.56% 9.27% 8.21% 2.14% 20.49% 0.04% 0% 0.03%
2026/05/17 34.18% 13.27% 19.4% 8.64% 3.02% 2.42% 13.77% 0% 0% 3.44%
2026/05/18 21.56% 11.94% 23% 9.7% 12.03% 0.02% 10.13% 6.62% 0.82% 3.31%
2026/05/19 32.84% 12.63% 25.3% 9.31% 6.19% 2.65% 7.58% 0% 1.81% 0%
2026/05/20 23.93% 7.14% 24.73% 12.7% 3.54% 6.41% 17.56% 0.69% 0% 1.55%
2026/05/21 17.68% 13.18% 36.58% 7.65% 2.78% 0.98% 10.96% 4.04% 5.12% 0%
2026/05/22 35.46% 15.95% 22.56% 5.61% 6.77% 1.73% 7.04% 0.54% 0.47% 0%
2026/05/23 23.89% 12.2% 21.43% 13.35% 3.33% 0.95% 9.35% 8.14% 0.11% 0.42%
2026/05/24 28.96% 14.66% 21.9% 10.36% 5.73% 0.93% 16.15% 0.46% 0% 0.15%
2026/05/25 39.12% 11.06% 19.03% 7.34% 11.06% 0.38% 10.31% 0.93% 0% 0%
2026/05/26 24.65% 18.52% 14.12% 9.52% 0.54% 6.04% 16.66% 1.42% 0% 2.98%
2026/05/27 25.05% 17.69% 15.52% 13.42% 5.14% 1.5% 13.15% 0.84% 0.3% 0.71%
2026/05/28 32.12% 16.81% 11.74% 14.19% 6.29% 0.23% 12.21% 1.88% 2.66% 0.18%
2026/05/29 23.31% 23.75% 16.58% 11.64% 5.27% 5.03% 8.53% 0.21% 0% 1.51%
2026/05/30 27.29% 21.9% 20.74% 7.31% 4.28% 7.86% 7.24% 0.5% 0.16% 0.54%
2026/05/31 29.25% 21.77% 12.5% 10.48% 7.74% 6.62% 6.58% 0.45% 0.13% 0%
  • bridgestone.com.au
  • bobjane.com.au
  • mobiletyreshop.com.au
  • tyroola.com.au
  • mycar.com.au
  • rac.com.au
  • jaxtyres.com.au
  • tyrepower.com.au
  • citydiscounttyres.com.au
  • tyresandmore.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Bridgestone led with fluctuating impressions, peaking at 39.12%. Mobile Tyre Shop followed closely, while Bob Jane and Tyroola showed moderate shares. The month ended with Bridgestone maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires - Last month
  1. 1
    Tyre Sale & Deals | Best Tyre Price Guarantee https://www.bobjane.com.au

    Bob Jane T-Marts: Your Tyre Purchase Comes with Free Services and Warranty...

  2. 2
    Buy 3 & Get 4th Tyre Free - Official Bridgestone Australia https://www.bridgestone.com.au › dueler-tyres › offers

    Buy 3 Bridgestone Dueler A/T 697 Tyres & Get The 4th Free. On Sale Now. T&Cs apply.

  3. 3
    JAX Tyres & Auto | 4th Tyre Free & Other Deals https://www.jaxtyres.com.au

    Search By Vehicle or Rego To Quickly & Easily Find The Right Tyres For Your Car. Great Deals On Leading Tyre Brands. Simple, Quick & Efficient.

  4. 4
    mycar Tyre & Auto | Save On Tyres At mycar https://www.mycar.com.au

    Free Standard Fitting & Wheel Balancing Included. Find Tyres By Size, Vehicle ...

  5. 5
    Buy 3 Tyres, Get 4th One Free* - We Conveniently Come To You* https://www.rac.com.au › mobile-service › tyres

    Buy 3 Tyres & Get The 4th One Free*. *T&Cs Apply. Available On Selected Brands. MRB 723

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, Bob Jane T-Marts stands out with free services and warranties, while Bridgestone and RAC entice with “Buy 3, Get 4th Free” offers. JAX Tyres simplifies the search process, and mycar includes free fitting and balancing.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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