US Automotive Tires - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.5463206471
69.4536793529
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 25%
Navigational 7%
Seasonal 1%
Local 6%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 57.18
tirerack.com 12.96
discounttirecenters.com 3.76
mavis.com 2.68
pepboys.com 2.08
tireagent.com 2
firestonecompleteautocare.com 1.88
goodyear.com 1.79
prioritytire.com 1.32
fixgo.com 1.3
others 13.05
  • discounttire.com - 57.18%
  • tirerack.com - 12.96%
  • discounttirecenters.com - 3.76%
  • mavis.com - 2.68%
  • pepboys.com - 2.08%
  • tireagent.com - 2%
  • firestonecompleteautocare.com - 1.88%
  • goodyear.com - 1.79%
  • prioritytire.com - 1.32%
  • fixgo.com - 1.3%
  • others - 13.05%

Copyright © Adthena. All rights reserved.

Discounttire.com dominates with 57.18% click share, followed by Tirerack.com at 12.96%. Others collectively hold 13.05%, showcasing a competitive landscape.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com discounttirecenters.com mavis.com tireagent.com fixgo.com firestonecompleteautocare.com pepboys.com goodyear.com prioritytire.com
2026/08/01 31.18% 12.73% 3.38% 5.24% 6.28% 1.98% 4.21% 6.47% 3.1% 3.3%
2026/08/02 30.58% 9.4% 4.31% 10.07% 5.4% 2.14% 3.93% 7.76% 3.53% 1.2%
2026/08/03 24.22% 11.69% 5.32% 8.99% 5.81% 3.14% 7.21% 7.99% 3.44% 3.23%
2026/08/04 28.25% 13.38% 2.57% 6.15% 3.93% 3.51% 5.46% 7.76% 2.46% 1.66%
2026/08/05 21.66% 17.53% 0.89% 5.57% 2.81% 1.63% 6.39% 12.03% 2.26% 3.36%
2026/08/06 23.91% 17.89% 3.31% 5.12% 3.34% 5.9% 5.65% 6.93% 2.16% 4.34%
2026/08/07 38.94% 10.58% 3.82% 5.77% 2.05% 3.75% 1.87% 5.8% 2.24% 1.57%
2026/08/08 39.92% 14% 6.04% 3.43% 3.32% 5.25% 4.01% 3.25% 2.05% 5.51%
2026/08/09 36.41% 14.66% 5.72% 3% 2.04% 5.79% 2.47% 4.03% 2.33% 0.72%
2026/08/10 24.66% 14.17% 9.63% 4.13% 5.6% 3.88% 3.62% 2.97% 1.71% 2.04%
2026/08/11 20.9% 17% 8.44% 3.25% 2.59% 7.76% 4.92% 6.04% 3.11% 1.42%
2026/08/12 32.5% 16.38% 2.8% 6.67% 2.47% 2.17% 4.49% 11.55% 2.93% 1.39%
2026/08/13 35.41% 11.99% 10.01% 2.24% 2.52% 3.98% 3.15% 4.08% 6.57% 2.64%
2026/08/14 33.35% 19.24% 0.92% 4.01% 3.06% 1.95% 4.43% 6.74% 3.42% 1.06%
2026/08/15 26.78% 23.35% 1.21% 5.54% 6.36% 2.52% 5.63% 7.35% 2.71% 1.74%
2026/08/16 39.23% 19.21% 0.86% 3.99% 2.62% 5.74% 4.82% 5.43% 2.52% 0.83%
2026/08/17 39.09% 13.24% 2.82% 3.65% 2.47% 2.62% 5.58% 4.61% 2.68% 1.36%
2026/08/18 42.25% 17% 2.43% 4.52% 3.64% 2.13% 5.17% 3.27% 3.61% 2.38%
2026/08/19 40.13% 16.16% 2.47% 1.63% 3.82% 1.01% 5.13% 3.53% 2.33% 4.08%
2026/08/20 31.23% 14.78% 5.27% 4.16% 2.16% 2.88% 4.76% 5.97% 3% 2.31%
2026/08/21 28.2% 16.75% 4.36% 3.24% 6.25% 2.25% 6.5% 2.73% 4.7% 2.36%
2026/08/22 21.04% 12.88% 7.55% 12.29% 2.22% 4.51% 3.67% 3.06% 2.32% 5.67%
2026/08/23 24.58% 12.15% 3.25% 2.88% 5.12% 3.51% 2.89% 4.13% 3.75% 1.74%
2026/08/24 38.65% 15.57% 1.36% 6.56% 2.76% 1.1% 3.92% 4.51% 2.87% 3.94%
2026/08/25 30.86% 16.73% 5.86% 4.14% 3.47% 3.05% 3.89% 3.65% 2.88% 2.1%
2026/08/26 29.57% 18.99% 4.84% 1.2% 5.79% 2.09% 5.71% 2.55% 1.57% 5.16%
2026/08/27 25.85% 18.44% 3.61% 5.47% 6.97% 4.92% 3.5% 4.15% 2.17% 4.32%
2026/08/28 22.06% 19.01% 5.6% 6.06% 4.19% 5.65% 3.92% 7.92% 3.98% 2.6%
2026/08/29 24.01% 16.94% 6% 5.35% 4% 5.97% 4.12% 4.89% 2.48% 1.61%
2026/08/30 32.68% 13.5% 4.55% 6.95% 4.84% 3.44% 4.36% 4.46% 1.87% 1.31%
2026/08/31 26.93% 16.66% 7.86% 6.18% 3.56% 3.36% 3.22% 2.62% 2.29% 0.6%
  • discounttire.com
  • tirerack.com
  • discounttirecenters.com
  • mavis.com
  • tireagent.com
  • fixgo.com
  • firestonecompleteautocare.com
  • pepboys.com
  • goodyear.com
  • prioritytire.com

Copyright © Adthena. All rights reserved.

DiscountTire’s spend share fluctuated, peaking mid-month at 42.25%. TireRack saw a steady rise, ending at 16.66%. DiscountTireCenters and Mavis had varied trends, while TireAgent and FixGo showed moderate stability. Firestone and PepBoys maintained consistent shares.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 128
2026/08/02 126
2026/08/03 126
2026/08/04 138
2026/08/05 131
2026/08/06 117
2026/08/07 104
2026/08/08 90
2026/08/09 97
2026/08/10 118
2026/08/11 115
2026/08/12 111
2026/08/13 115
2026/08/14 114
2026/08/15 99
2026/08/16 101
2026/08/17 100
2026/08/18 96
2026/08/19 101
2026/08/20 107
2026/08/21 107
2026/08/22 114
2026/08/23 116
2026/08/24 110
2026/08/25 105
2026/08/26 103
2026/08/27 108
2026/08/28 118
2026/08/29 108
2026/08/30 115
2026/08/31 118

Copyright © Adthena. All rights reserved.

August began with 128 advertisers, peaking at 138 on the 4th. A mid-month dip to 90 on the 8th was followed by a steady recovery, closing at 118 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
discounttirecenters.com 1.18%
americastire.com 0.75%
mavis.com 0.45%
tirerack.com 0.43%
americantiredepot.com 0.31%
jacosuperiorproducts.com -0.15%
bigbrandtire.com -0.26%
kddiscounttire.com -0.42%
pepboys.com -0.59%
discounttire.com -2.06%

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Discounttire.com saw a significant drop of -2.06, while discounttirecenters.com surged by 1.18. Americastire.com gained 0.75, contrasting with pepboys.com’s -0.59 decline.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com tirerack.com discounttirecenters.com mavis.com tireagent.com firestonecompleteautocare.com americantiredepot.com fixgo.com pepboys.com prioritytire.com
2026/08/01 30.83% 16.4% 4.71% 4.37% 4.3% 2.47% 2.73% 2.14% 6.8% 3.03%
2026/08/02 31.48% 8.64% 3.6% 9.71% 5.26% 2.42% 2.36% 2.73% 7.94% 1.15%
2026/08/03 24.82% 11.39% 6.36% 9.14% 4.48% 4.53% 1.14% 4.06% 8.96% 3.54%
2026/08/04 25.61% 14.43% 3.18% 5.1% 3.48% 4.75% 1.64% 4.29% 8.63% 1.49%
2026/08/05 22.44% 18.29% 1.24% 5.3% 1.95% 5.5% 0.93% 1.6% 14.12% 2.31%
2026/08/06 23.1% 16.88% 5.65% 5.55% 3.56% 4% 1.92% 6.17% 5.92% 3.83%
2026/08/07 43.44% 9.34% 3.47% 7.31% 1.37% 1.36% 3.02% 3.1% 5.5% 1.17%
2026/08/08 41.85% 13.57% 6.3% 2.68% 1.36% 3.02% 0.48% 6.49% 2.68% 4.58%
2026/08/09 38.98% 15.51% 7.91% 3.44% 1.54% 1.66% 1.68% 6.66% 3.22% 1.15%
2026/08/10 29.03% 13.32% 8.64% 2.46% 5.31% 2.85% 1.89% 4.3% 2.87% 2.16%
2026/08/11 23.19% 16.35% 8.91% 2.9% 1.75% 3% 2.58% 10.44% 5.28% 1.4%
2026/08/12 33.34% 16.6% 3.74% 4.69% 1.55% 3.46% 1.74% 2.03% 12.51% 1.14%
2026/08/13 39.14% 10.9% 12.63% 1.61% 2.32% 2.27% 2.86% 3.95% 3.72% 2.5%
2026/08/14 33.46% 20.28% 1.78% 2.68% 1.74% 3.3% 1.68% 2.32% 5.68% 0.75%
2026/08/15 30.56% 25.02% 1.28% 6.19% 2.9% 4.17% 2.35% 3.16% 6.29% 1.51%
2026/08/16 43.16% 19.06% 0.99% 2.57% 1.69% 3.23% 0.4% 7.74% 4% 0.66%
2026/08/17 42.89% 10.97% 4.39% 3.88% 1.93% 3.84% 0.89% 2.91% 3.42% 1.12%
2026/08/18 45.8% 14.18% 5.41% 3.81% 3.22% 4% 0.66% 1.95% 2.5% 2.33%
2026/08/19 41.1% 14.77% 4.27% 0.96% 2.82% 2.93% 0.67% 1.17% 2.72% 2.91%
2026/08/20 36.33% 13.99% 6.52% 3.48% 1.06% 2.95% 3.41% 2.98% 5.44% 1.84%
2026/08/21 28.61% 19.41% 6.81% 1.78% 4.56% 5.64% 1.08% 2.93% 1.99% 1.97%
2026/08/22 20.75% 15.09% 8.4% 12.85% 1.68% 2.32% 1.32% 5.84% 2.53% 6.9%
2026/08/23 23.38% 12.7% 5.51% 2.5% 5.58% 3.11% 4.3% 4.44% 4.86% 1.64%
2026/08/24 38.98% 16.66% 2.08% 6.1% 1.81% 2.18% 0.68% 1.14% 5.6% 5.32%
2026/08/25 31.74% 16.79% 7.31% 3.3% 3.47% 2.4% 3.07% 2.87% 3.98% 2.3%
2026/08/26 26.77% 21.43% 4.58% 0.76% 8.01% 5.27% 2.02% 2% 3.7% 6.14%
2026/08/27 24.85% 18.96% 4.03% 4.53% 5.67% 2.06% 1.04% 6.68% 4.66% 4.77%
2026/08/28 21.91% 19.51% 5.97% 4.63% 5.32% 3% 1.93% 6.97% 7.19% 2.95%
2026/08/29 24.69% 17.21% 7.37% 4.44% 3.26% 3.03% 4.57% 8.14% 5.77% 1.72%
2026/08/30 33.19% 14.74% 5.88% 5.83% 4.17% 2.88% 0.87% 4.99% 5.55% 1.23%
2026/08/31 29.67% 16.19% 8.36% 4.99% 3.82% 3.82% 3.66% 3.62% 2.33% 1.02%
  • discounttire.com
  • tirerack.com
  • discounttirecenters.com
  • mavis.com
  • tireagent.com
  • firestonecompleteautocare.com
  • americantiredepot.com
  • fixgo.com
  • pepboys.com
  • prioritytire.com

Copyright © Adthena. All rights reserved.

Discounttire.com led August with fluctuating impressions, peaking mid-month. Tirerack.com showed steady growth, while discounttirecenters.com and mavis.com had modest gains. Tireagent.com and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    Flat Tire Repair | American Tire Depot https://www.americantiredepot.com

    Same-day appointments available. Schedule your flat tire repair now!

  2. 2
    Discount Tire Official Site https://www.discounttire.com

    Save Time, Order Online — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online. Combine Our Exclusive Offers For Big Savings. See Our Current Deals. Quality Wheels & Tires. Price Match.

  3. 3
    We'll Beat Any Tire Price | Tire Deals Starting at $61.49 https://www.mavis.com › tire_deals › near_you

    Massive Inventory In-Stock & Ready For Same-Day Install. Low Prices On All Major Brands. We Beat Any Competitor Price! Thousands of Name Brand Tires In Stock. Visit Today! Tires are In-Stock. Low Tire Price Guaranteed. Tires Priced to Sell. Major Brand Tires.

  4. 4
    Buy 3, Get The 4th Tire Free - Labor Day Tire Sale https://www.pepboys.com

    Save Up To $420 With Buy 3, Get The 4th Tire Free + Free Install. Terms Apply

  5. 5
    Tire Rack https://www.tirerack.com › tires

    Tire Rack Official Site — Shop Our Large Selection of Quality Brands. We Make It Easy. Tirerack.com® The Way Tire Buying Should Be.™. Find an installer nearby.

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, American Tire Depot emphasizes convenience with same-day repairs. Discount Tire highlights online savings and exclusive offers. Mavis promises unbeatable prices and vast inventory. Pep Boys entices with a buy-three-get-one-free deal. Tire Rack focuses on ease and quality selection.

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