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US Automotive Tires - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.3158805712
69.6841194288
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 24%
Navigational 6%
Seasonal 1%
Local 7%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 55.89
tirerack.com 14.41
mavis.com 3.18
discounttirecenters.com 2.9
tireagent.com 2.86
pepboys.com 2.35
goodyear.com 1.83
fixgo.com 1.62
firestonecompleteautocare.com 1.61
prioritytire.com 1.55
others 11.8
  • discounttire.com - 55.89%
  • tirerack.com - 14.41%
  • mavis.com - 3.18%
  • discounttirecenters.com - 2.9%
  • tireagent.com - 2.86%
  • pepboys.com - 2.35%
  • goodyear.com - 1.83%
  • fixgo.com - 1.62%
  • firestonecompleteautocare.com - 1.61%
  • prioritytire.com - 1.55%
  • others - 11.8%

Copyright © Adthena. All rights reserved.

Discounttire.com dominates with 55.89% click share, followed by tirerack.com at 14.41%. Others collectively hold 11.8%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com discounttirecenters.com mavis.com tireagent.com pepboys.com firestonecompleteautocare.com fixgo.com goodyear.com prioritytire.com
2026/07/01 29.24% 9.1% 3.02% 9.19% 5.27% 2.24% 4.45% 5.73% 2.36% 4.61%
2026/07/02 21.83% 14.23% 2.86% 6.7% 4.22% 9.45% 3.97% 6.43% 2.2% 3.41%
2026/07/03 30.5% 10.12% 2.29% 4.9% 4.91% 10.8% 2.57% 5.94% 4.19% 3.26%
2026/07/04 21.92% 10.51% 5.14% 6.02% 6.1% 12.86% 4.62% 5.22% 3.09% 2.82%
2026/07/05 24.04% 13.35% 5.54% 6.69% 3.95% 10.68% 3.26% 3.08% 3.95% 4%
2026/07/06 25.87% 10.81% 4.83% 8.1% 4.57% 6.64% 3.74% 5.28% 4.03% 2.61%
2026/07/07 23.42% 11.83% 0.69% 8.04% 11.84% 9.04% 3.39% 2.3% 3.53% 5.89%
2026/07/08 28.31% 11.51% 2.91% 5.96% 7.21% 6.95% 3.75% 2.8% 3% 1.65%
2026/07/09 15.41% 21.85% 4.33% 9.07% 8.11% 3.47% 3.92% 5.41% 2.44% 3.49%
2026/07/10 27.12% 14.46% 2.12% 6.55% 8.49% 3.7% 4.68% 3.08% 3.52% 2.36%
2026/07/11 28.53% 15.69% 0.91% 8.33% 5.45% 6.92% 4.55% 5.33% 2.77% 1.38%
2026/07/12 29.46% 15.61% 4.49% 5.25% 4.56% 9.55% 5.5% 6.06% 2.79% 1.35%
2026/07/13 27.46% 14.3% 2.13% 7.63% 7.39% 5.8% 5.76% 3% 2.16% 1.91%
2026/07/14 27.7% 12.42% 5.09% 9.44% 5.16% 7.24% 4% 1.14% 1.47% 4.13%
2026/07/15 29.89% 17.39% 3.35% 6.14% 6.71% 8.84% 4.54% 2.71% 2.26% 4.76%
2026/07/16 23.4% 13.1% 4.14% 10.22% 7.75% 7.08% 3.53% 2.61% 3.58% 2.23%
2026/07/17 33.83% 11.48% 3.63% 3.44% 7.13% 3.15% 5.23% 6.4% 4.09% 0.75%
2026/07/18 30.65% 16.1% 6% 6.87% 5.83% 3.71% 1.49% 5.26% 1.91% 2.48%
2026/07/19 23.19% 14.64% 3.87% 3.82% 4.46% 10.12% 4.77% 3.08% 1.61% 2.11%
2026/07/20 27.7% 10% 1.07% 8.21% 6.9% 8.37% 3.84% 3.86% 2.15% 2.89%
2026/07/21 27.52% 12.34% 5.05% 9.38% 5.13% 7.19% 3.97% 1.13% 1.46% 4.11%
2026/07/22 27.52% 11.53% 3.39% 6.76% 4.36% 5.88% 8.31% 3.08% 2.67% 6.67%
2026/07/23 24.91% 18.04% 3.9% 5.6% 8.81% 3.84% 2.45% 4.17% 3.4% 3.74%
2026/07/24 24.35% 20.16% 3.05% 6.42% 5.81% 4.79% 3.97% 5.66% 2.69% 2.71%
2026/07/25 22.86% 15.03% 3.2% 6.01% 6.82% 6.34% 2.76% 4.53% 2.65% 3.8%
2026/07/26 23.3% 12.94% 3.04% 5.86% 6.75% 8.96% 5.27% 3.96% 3.94% 2.13%
2026/07/27 25.16% 12.65% 2.22% 4.78% 8.28% 10% 4.06% 3.42% 6.8% 2.31%
2026/07/28 24.97% 21.75% 3.95% 5.86% 5.29% 6.19% 4.5% 2.78% 2.6% 2.6%
2026/07/29 31.96% 12.87% 1.36% 7.15% 7.24% 5.78% 4.39% 2.95% 2.97% 2.92%
2026/07/30 31.74% 13.88% 3.5% 4.94% 3.98% 5.58% 6.91% 3.88% 2.97% 1.46%
2026/07/31 22.08% 15.45% 7.97% 7.21% 5.64% 4.76% 4.54% 2.55% 2.43% 1.37%
  • discounttire.com
  • tirerack.com
  • discounttirecenters.com
  • mavis.com
  • tireagent.com
  • pepboys.com
  • firestonecompleteautocare.com
  • fixgo.com
  • goodyear.com
  • prioritytire.com

Copyright © Adthena. All rights reserved.

In July 2026, DiscountTire led with fluctuating spend shares, peaking at 33.83% on the 17th. TireRack saw a notable spike to 21.85% on the 9th. DiscountTireCenters ended strong at 7.97% on the 31st.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 112
2026/07/02 131
2026/07/03 129
2026/07/04 139
2026/07/05 112
2026/07/06 116
2026/07/07 126
2026/07/08 123
2026/07/09 112
2026/07/10 128
2026/07/11 127
2026/07/12 127
2026/07/13 123
2026/07/14 119
2026/07/15 110
2026/07/16 127
2026/07/17 104
2026/07/18 112
2026/07/19 111
2026/07/20 111
2026/07/21 119
2026/07/22 140
2026/07/23 136
2026/07/24 133
2026/07/25 132
2026/07/26 130
2026/07/27 144
2026/07/28 132
2026/07/29 137
2026/07/30 133
2026/07/31 124

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 144 on the 27th. The month concluded with 124 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tirerack.com 2.36%
discounttirecenters.com 0.35%
americantiredepot.com 0.31%
prioritytire.com 0.24%
discountwheelandtire.com 0.23%
firestonetire.com -0.18%
mavis.com -0.19%
tireagent.com -0.32%
pepboys.com -0.39%
discounttire.com -3%

Copyright © Adthena. All rights reserved.

TireRack.com surged with a 2.36% click share increase, while DiscountTire.com faced a significant 3.0% decline.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date discounttire.com tirerack.com discounttirecenters.com mavis.com tireagent.com pepboys.com fixgo.com bigbrandtire.com firestonecompleteautocare.com prioritytire.com
2026/07/01 34.43% 7.73% 4.19% 6.81% 4.8% 1.83% 7.33% 1.53% 2.14% 5.29%
2026/07/02 24.67% 11.32% 4.06% 4.54% 4.17% 8.9% 8.44% 0.86% 2.79% 3.42%
2026/07/03 34.57% 8.79% 2.42% 3.86% 5.92% 10.72% 6.8% 0.62% 1.71% 3.28%
2026/07/04 25.46% 9.91% 5.27% 4% 6.41% 12.01% 5.62% 2.99% 3.57% 3.38%
2026/07/05 27.25% 12.67% 4.62% 5.29% 4.34% 10.68% 3.48% 1.43% 3.61% 4.82%
2026/07/06 31.9% 10.55% 5.11% 6.13% 2.6% 6.96% 6.18% 0.95% 2.22% 2.6%
2026/07/07 29.61% 10.88% 1.45% 6.08% 9.31% 8.92% 3.46% 0.99% 1.78% 6.28%
2026/07/08 33.12% 10.19% 3.13% 5.53% 6.18% 6.61% 3.67% 6.81% 3.07% 1.32%
2026/07/09 17.53% 18.79% 4.59% 6.57% 5.93% 3.62% 7.43% 3.33% 1.64% 2.64%
2026/07/10 32.04% 13.01% 2.3% 5.08% 8.76% 3.57% 2.45% 0.6% 2.97% 2.54%
2026/07/11 28.4% 13.47% 1.18% 8.49% 5.93% 7.04% 6.41% 2.45% 3.84% 1.56%
2026/07/12 31.11% 13.46% 5.2% 4.36% 4.25% 10.9% 8.33% 1.32% 3.37% 1.29%
2026/07/13 31.32% 13% 2.46% 6.76% 5.86% 6.17% 3.83% 3.69% 3.4% 2.12%
2026/07/14 33.17% 10.56% 5.71% 6.81% 5.5% 6.36% 1.14% 2.16% 1.77% 5.17%
2026/07/15 36.08% 14.21% 4.05% 5.46% 6.9% 8.29% 3.38% 1.56% 3.03% 4.49%
2026/07/16 26.88% 12.49% 3.59% 8.15% 6.53% 6.79% 2.49% 3.35% 2.66% 1.52%
2026/07/17 39.97% 8.72% 5.31% 1.94% 4.49% 2.7% 8.12% 0.23% 2.52% 0.46%
2026/07/18 36.84% 13.11% 7.7% 4.41% 4.11% 2.82% 7.78% 0.38% 0.69% 3.19%
2026/07/19 24.73% 13.1% 4.74% 3.94% 3.56% 10.16% 3.34% 1.9% 2.45% 2.34%
2026/07/20 30.02% 8.63% 2.08% 7.76% 8.07% 10.02% 5.19% 0.7% 2.4% 2.42%
2026/07/21 33.17% 10.56% 5.71% 6.81% 5.5% 6.36% 1.14% 2.16% 1.77% 5.17%
2026/07/22 31.92% 11.34% 5.23% 6.63% 3.23% 6% 3.75% 2.67% 5.41% 4.09%
2026/07/23 30.39% 14.9% 4.3% 5.06% 6.42% 3.75% 5.27% 1.91% 1.69% 2.56%
2026/07/24 28.63% 16.68% 3.73% 5.24% 5.57% 4.97% 7.56% 1.7% 2.39% 2.31%
2026/07/25 26.39% 12.78% 4.01% 5.35% 5.69% 6.09% 5.7% 2.57% 1.96% 4.19%
2026/07/26 26.53% 11.34% 4.3% 4.98% 5.65% 9.3% 4.94% 3.96% 3.31% 2.1%
2026/07/27 31.27% 11.26% 2.39% 3.77% 6.3% 10.4% 3.32% 2.84% 2.04% 2.42%
2026/07/28 27.46% 19.31% 4.2% 4.52% 4.71% 6.4% 3.5% 4.55% 2.22% 2.85%
2026/07/29 35.03% 11.56% 1.8% 5.9% 7.83% 5.58% 3.47% 2.94% 2.37% 3.5%
2026/07/30 34.56% 13.5% 4.48% 3.89% 3.48% 5.22% 5.26% 5.33% 4.18% 1.26%
2026/07/31 24.34% 14.91% 8.13% 5.73% 4.67% 4.48% 3.83% 3.77% 2.46% 0.92%
  • discounttire.com
  • tirerack.com
  • discounttirecenters.com
  • mavis.com
  • tireagent.com
  • pepboys.com
  • fixgo.com
  • bigbrandtire.com
  • firestonecompleteautocare.com
  • prioritytire.com

Copyright © Adthena. All rights reserved.

In July 2026, DiscountTire.com led with fluctuating impressions, peaking mid-month. TireRack.com showed steady growth, while DiscountTireCenters.com and Mavis.com had moderate fluctuations. The month ended with DiscountTire.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    Discount Tire Official Site https://www.discounttire.com

    Save Time, Order Online — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online. Combine Our Exclusive Offers For Big Savings. See Our Current Deals. Quality Wheels & Tires.

  2. 2
    4th of July 2026 Tire Sale | Huge Markdowns — Up to 70% Off https://www.fixgo.com

    Spring Sale starts now! Up to 70% off on selected tires. Shop online, install nearby. Spring Sale starts now! Top brand tires starting at $19.99. Pick up or install nearby. Order & install nearby.

  3. 3
    We'll Beat Any Tire Price - Lowest Tire Price Guarantee https://www.mavis.com › tire_deals › near_you

    Massive Inventory In-Stock & Ready For Same-Day Install. Low Prices On All Major Brands. We...

  4. 4
    Buy 3 Tires, Get the 4th Free | Open 7 Days A Week https://www.pepboys.com

    Buy 3, Get The Fourth Tire Free. Find Your Nearest Pep Boys® Online Today.

  5. 5
    Tire Rack - Official Site | Next Day Delivery to Most https://www.tirerack.com

    Buy Tires for Your Vehicle at Tire Rack. The Way Tire Buying Should Be! Find the Right Tires for Your Vehicle at Tire Rack. Ready to Ship Today. Find an installer nearby. Experts on staff.

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, Discount Tire emphasizes convenience and savings, while Fixgo entices with massive markdowns. Mavis guarantees unbeatable prices, Pep Boys offers a buy-three-get-one-free deal, and Tire Rack promises swift delivery and expert advice.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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