Log in Book a Demo

US Automotive Tires - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 40.48
tirerack.com 11.97
tireagent.com 5.44
pepboys.com 4.49
goodyear.com 4.04
discounttirecenters.com 3.32
firestonecompleteautocare.com 2.64
americastire.com 2.59
mavis.com 2.35
fixgo.com 2.12
others 20.56

Copyright © Adthena. All rights reserved.

Discounttire.com dominates with 40.48% click share, followed by Tirerack.com at 11.97%. Others collectively hold 20.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date discounttire.com tirerack.com pepboys.com goodyear.com tireagent.com firestonecompleteautocare.com fixgo.com firestonetire.com americastire.com discounttirecenters.com
2025/06/01 39.71% 11.77% 5.05% 4.91% 4.4% 3.65% 2.05% 3.85% 2.46% 1.21%
2025/06/02 23.02% 14.24% 9.1% 4.73% 6.01% 7.6% 1.76% 4.71% 2.4% 0.78%
2025/06/03 43.66% 10.24% 5.4% 3.22% 2.19% 6.77% 1.05% 4.3% 1.69% 2.27%
2025/06/04 40.7% 9.79% 8.51% 3.84% 3.85% 5.18% 1.92% 1.55% 0.35% 1.46%
2025/06/05 30.98% 9.66% 8.69% 4.81% 3.63% 5% 2.8% 2.52% 2% 6.02%
2025/06/06 29.75% 10.23% 7.71% 4.73% 5.05% 4.21% 3.15% 1.87% 2.82% 1.57%
2025/06/07 25.7% 8.84% 7.06% 3.72% 2.8% 5.87% 7.7% 4.49% 3.2% 7.31%
2025/06/08 40.98% 14.41% 5.4% 3.46% 2.89% 3.46% 1.34% 4.53% 0.96% 0.73%
2025/06/09 34.04% 10.4% 7.77% 4.31% 4.82% 5.13% 2.83% 5.37% 2.2% 2.04%
2025/06/10 26.17% 14.05% 15.23% 4.21% 2.1% 7.82% 1.38% 4.55% 1.71% 3.04%
2025/06/11 39.4% 10.27% 5.31% 3.74% 4.34% 3.73% 1.92% 2.42% 3.34% 4.24%
2025/06/12 36.27% 12.86% 5.59% 4.53% 4.64% 4.6% 1.67% 3.58% 2.78% 3.7%
2025/06/13 27.91% 19.34% 6.72% 2.14% 4.63% 4.78% 4.3% 2.79% 3.17% 4.21%
2025/06/14 22.11% 20.75% 6.69% 3.31% 4.17% 7.14% 2.04% 5.96% 0.59% 1.29%
2025/06/15 27.67% 9.54% 6.96% 4.83% 4.28% 3.87% 9.32% 3.85% 3.83% 4.75%
2025/06/16 30.61% 13.67% 2.46% 4.53% 3.94% 6.73% 2.56% 5.48% 2.47% 6.59%
2025/06/17 33.26% 14.19% 8.16% 3.89% 3.15% 4.94% 1.88% 3.38% 3.73% 1.75%
2025/06/18 40.62% 14% 6.65% 3% 2.65% 4.08% 1.89% 1.75% 1.49% 0.73%
2025/06/19 38.42% 12.08% 6.09% 3.04% 5.01% 4.55% 2.49% 3.35% 2.27% 2.59%
2025/06/20 34.59% 14.18% 10.62% 3.28% 3.76% 3.46% 2.93% 2.39% 0.81% 2.63%
2025/06/21 43.6% 8.8% 5.54% 2.64% 4.72% 5.28% 2.66% 4.85% 1.66% 1.56%
2025/06/22 34.16% 13.07% 6.58% 3.45% 4.88% 5.33% 3.64% 3.96% 1.66% 0.78%
2025/06/23 19.81% 14.86% 8.92% 4.12% 4.1% 6.95% 4.39% 2.6% 3.16% 3.68%
2025/06/24 34.25% 14.33% 5.22% 1.75% 4.95% 3.96% 2.5% 1.82% 1.25% 3.93%
2025/06/25 36.07% 14.63% 7.12% 3.11% 3.77% 4.9% 4.8% 2.98% 2.59% 0.61%
2025/06/26 29.8% 11.38% 3.27% 4.15% 7.97% 3.36% 2.05% 0.97% 3.08% 2.98%
2025/06/27 32% 13.17% 4.27% 3.45% 3.81% 2.93% 1.08% 2.95% 3.22% 11.12%
2025/06/28 23.47% 21.11% 2.83% 3.22% 4.61% 5.3% 4.5% 2.39% 2% 10.76%
2025/06/29 21.92% 12.07% 5.09% 3.18% 3.8% 4.35% 14.49% 3.31% 4.45% 6.4%
2025/06/30 38.89% 13.36% 5.99% 5.3% 3.95% 2.67% 2.44% 2.23% 1.48% 0.95%

Copyright © Adthena. All rights reserved.

Discounttire.com led June with fluctuating spend, peaking at 43.66% on the 3rd. Tirerack.com saw a steady rise, while Pepboys.com spiked mid-month. Goodyear.com and Tireagent.com maintained moderate shares. The month ended with Discounttire.com at 38.89%.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/06/01 175
2025/06/02 196
2025/06/03 116
2025/06/04 190
2025/06/05 198
2025/06/06 182
2025/06/07 170
2025/06/08 166
2025/06/09 171
2025/06/10 177
2025/06/11 171
2025/06/12 172
2025/06/13 164
2025/06/14 179
2025/06/15 157
2025/06/16 153
2025/06/17 163
2025/06/18 182
2025/06/19 164
2025/06/20 187
2025/06/21 170
2025/06/22 177
2025/06/23 170
2025/06/24 180
2025/06/25 162
2025/06/26 150
2025/06/27 167
2025/06/28 153
2025/06/29 160
2025/06/30 178

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 198 on June 5th, then dipping to 116 on June 3rd. The month concluded with 178 advertisers, indicating a stable finish.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
discounttire.com 2.87%
martinsindustries.com 0.54%
tirerack.com 0.48%
lesschwab.com 0.34%
prioritytire.com 0.29%
bigbrandtire.com -0.4%
firestonetire.com -0.43%
tiresplus.com -0.54%
goodyear.com -0.92%
pepboys.com -0.97%

Copyright © Adthena. All rights reserved.

Discounttire.com surged with a 2.87% click share increase, while pepboys.com dropped by 0.97%. Other notable gains include martinsindustries.com at 0.54% and tirerack.com at 0.48%.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date discounttire.com tirerack.com pepboys.com tireagent.com goodyear.com fixgo.com firestonecompleteautocare.com americastire.com discounttirecenters.com lesschwab.com
2025/06/01 31.38% 9.26% 6.81% 5.42% 4.18% 3.42% 2.88% 3.03% 1.82% 3.08%
2025/06/02 19.12% 8.71% 12.26% 6.39% 3.29% 2.75% 7.11% 2.88% 1.22% 1.34%
2025/06/03 32.12% 7.72% 8.97% 3.36% 2.98% 2.99% 4.76% 3.66% 3.76% 2.94%
2025/06/04 29.95% 8.59% 11.47% 4.98% 2.95% 3.07% 3.99% 0.6% 2.2% 0.42%
2025/06/05 25.61% 6.8% 10.73% 3.73% 3.37% 3.8% 3.14% 2.72% 6.95% 2.01%
2025/06/06 22.87% 6.88% 10.66% 5.84% 3.44% 4.87% 3.46% 3.65% 2.13% 0.84%
2025/06/07 20.09% 6.39% 10.29% 2.98% 2.44% 11.53% 5.8% 3.19% 6.22% 0.71%
2025/06/08 33.48% 10.09% 8.8% 4.18% 2.48% 2.43% 3.03% 0.96% 1.17% 0.85%
2025/06/09 19.73% 7.86% 12.28% 7.17% 3.16% 4.53% 3.99% 2.85% 3.2% 2.35%
2025/06/10 16.37% 9.89% 23.14% 2.44% 2.76% 2.42% 7.27% 1.94% 3.46% 1.52%
2025/06/11 26.4% 8.04% 7.79% 5.31% 2.61% 3.16% 2.59% 5.42% 7.31% 2.47%
2025/06/12 24.92% 9.87% 8.28% 5.91% 3.38% 2.82% 3.49% 5.27% 4.42% 0.5%
2025/06/13 18.99% 13.96% 9.25% 6.5% 1.54% 7.43% 3.11% 3.55% 6.53% 1.41%
2025/06/14 23.77% 13.23% 7.41% 4.54% 2.11% 2.95% 6.67% 0.61% 1.59% 1.2%
2025/06/15 21.16% 6.72% 8.41% 5.31% 3.89% 11.91% 2.92% 5.67% 7.15% 1.46%
2025/06/16 22.13% 10.98% 3.51% 5.15% 3.46% 4.25% 4.92% 3.12% 4.95% 3.98%
2025/06/17 24.46% 13.36% 10.51% 4.06% 3.06% 2.19% 3.5% 4.24% 2.75% 2.15%
2025/06/18 29.07% 11.25% 8.63% 3.76% 2.31% 3.15% 3.68% 2.02% 0.97% 3.09%
2025/06/19 31.63% 10.36% 7.88% 6.34% 2.43% 3.18% 3.63% 3% 3% 0.56%
2025/06/20 24.62% 11.05% 13.46% 5.43% 3.01% 4.82% 4.13% 1.04% 2.45% 3.21%
2025/06/21 31.09% 7.96% 8.1% 5.84% 2.08% 3.98% 4.8% 2.39% 2.93% 0.88%
2025/06/22 25.44% 10.28% 9.61% 5.86% 2.39% 5.95% 5.23% 2.37% 1.27% 0.7%
2025/06/23 15.73% 10.76% 10.15% 4.25% 3.65% 6.57% 5.09% 3.52% 5.31% 0.7%
2025/06/24 23.38% 10.87% 6.71% 6.55% 1.15% 3.77% 3.19% 1.75% 4.17% 3.12%
2025/06/25 27.27% 11.12% 10.56% 4.55% 2.42% 6.98% 4.72% 3.1% 0.87% 1.58%
2025/06/26 20.44% 9.09% 4.45% 10.06% 3.63% 3.46% 2.5% 4.09% 3.97% 6.06%
2025/06/27 23.19% 10.4% 5.75% 4.67% 3.04% 1.7% 2.56% 4.84% 12.96% 3.22%
2025/06/28 19.25% 14.37% 4% 5.64% 2.93% 6.12% 4.21% 2.37% 11.79% 0.78%
2025/06/29 19.6% 8.08% 6.31% 4.47% 2.52% 16.75% 2.67% 4.73% 6.15% 3.56%
2025/06/30 32.01% 10.07% 8.27% 4.96% 4.89% 3.71% 2.52% 1.95% 1.4% 0.96%

Copyright © Adthena. All rights reserved.

Discounttire.com led June with fluctuating impressions, peaking at 33.48%. Tirerack.com and pepboys.com followed, showing consistent mid-range shares. Fixgo.com spiked on June 29, while lesschwab.com remained low. The month ended with discounttire.com at 32.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Discount Tire Official Site https://www.discounttire.com › offer › instantsavings

    Tire Repair & Service — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online. Get Instant Savings on Top Brands With Our Exclusive Online Offer. Save Today.

  2. 2
    Firestone Complete Auto Care https://www.firestonecompleteautocare.com › firestone-tires › guarantee

    Find Firestone Tires Near You — Purchase Set of 4 Select Firestone Tires and Receive 90 Day Buy & Try Guarantee. Call or...

  3. 3
    Firestone Tires https://www.firestonetire.com

    Official Site — Shop the Firestone Tire Catalog to Find the Best Tires for You & Your Vehicle. Learn More. Firestone...

  4. 4
    Make An Appointment Online - Open 7 Days A Week https://www.pepboys.com › tire › shop

    Pep Boys® Is Your Local Tire Shop With Huge Selection & Savings. Great Deals Happening Now

  5. 5
    Tire Rack https://www.tirerack.com › tires

    Tire Rack - Official Site — Delivered Directly to You or the Installer of Your Choice, Usually the Next Day. Top Brands at...

Copyright © Adthena. All rights reserved.

Discount Tire entices with instant savings and online convenience, while Firestone offers a 90-day guarantee, emphasizing trust. Pep Boys highlights local accessibility and ongoing deals, and Tire Rack promises swift delivery and top brands, catering to immediate needs.

Frequently Asked Questions

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK
Automotive

UK Tires

AUS
Automotive

AUS Tires

US
US