Why is the US Automotive Tires April 2026 Report useful and how should I use it?

Why is the US Automotive Tires April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Automotive Tires April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Automotive Tires April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Automotive Tires April 2026 Report?

The US Automotive Tires April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Tires April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Automotive Tires April 2026 Report for?

The US Automotive Tires April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Automotive Tires - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.6015372267
	86.3984627733

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	18
	82

18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	24%
Navigational	2%
Seasonal	1%
Local	9%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
discounttire.com	54.71
tirerack.com	10.83
mavis.com	5.33
discounttirecenters.com	4.47
pepboys.com	3.06
firestonecompleteautocare.com	2.77
goodyear.com	2.04
fixgo.com	2
tireagent.com	1.9
americastire.com	1.29
others	11.6

discounttire.com - 54.71%
tirerack.com - 10.83%
mavis.com - 5.33%
discounttirecenters.com - 4.47%
pepboys.com - 3.06%
firestonecompleteautocare.com - 2.77%
goodyear.com - 2.04%
fixgo.com - 2%
tireagent.com - 1.9%
americastire.com - 1.29%
others - 11.6%

Discounttire.com dominates with 54.71% click share, followed by tirerack.com at 10.83%. Others collectively hold 11.6%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	discounttire.com	pepboys.com	mavis.com	firestonecompleteautocare.com	tirerack.com	tireagent.com	lesschwab.com	fixgo.com	discounttirecenters.com	goodyear.com
2026/04/01	23.46%	13.54%	16.34%	4.34%	7.55%	6.09%	0.23%	4.47%	2.65%	4.52%
2026/04/02	25.18%	11.94%	13.28%	3.97%	9.4%	5.18%	0.83%	5.41%	2.55%	2.45%
2026/04/03	26.16%	10.02%	14.98%	4.05%	7.16%	5.39%	0.62%	6.12%	2.07%	3.07%
2026/04/04	30.08%	9.71%	6.64%	4.61%	11.57%	4.74%	0.37%	6.79%	3.75%	5.81%
2026/04/05	26.91%	12.68%	5.37%	6.11%	14.16%	3.83%	2.57%	4%	3.63%	2.55%
2026/04/06	23.63%	9.35%	9.41%	5.24%	12.11%	3.18%	2.02%	7.7%	6.69%	3.34%
2026/04/07	27.19%	6.56%	15.63%	6.18%	7.9%	4.59%	2.1%	6.69%	4.17%	3.14%
2026/04/08	36.54%	6.96%	6.64%	7.15%	11.65%	3.58%	5.41%	2.58%	1.1%	2.75%
2026/04/09	27.36%	7.47%	10.71%	5.29%	12.59%	4.77%	2.08%	6.08%	5.25%	2.29%
2026/04/10	26.61%	8.44%	9.18%	5.34%	8.99%	2.77%	1.86%	8.69%	7.32%	2.95%
2026/04/11	29.21%	9.43%	10.69%	6.44%	10.08%	3.49%	2.89%	5.27%	1.48%	3.01%
2026/04/12	24.73%	9.88%	8.67%	6.62%	12.09%	3.32%	4.18%	6.64%	6.61%	3.1%
2026/04/13	29.6%	7.12%	6.99%	5.79%	7.75%	3.93%	2.92%	8.65%	6.89%	2.3%
2026/04/14	23.93%	5.15%	7.44%	4.79%	14.94%	6.62%	2.51%	7.29%	3.34%	2.72%
2026/04/15	18.9%	9.05%	12.22%	5.86%	13.08%	5.36%	3.47%	7.39%	3.06%	1.8%
2026/04/16	23.53%	9.42%	12.24%	6.77%	10.17%	3.3%	3.47%	3.5%	2.29%	3.25%
2026/04/17	28.09%	7.65%	16.62%	6.32%	8.3%	2.27%	3.78%	6.06%	2.82%	2.38%
2026/04/18	29.2%	7.12%	8.44%	6.46%	9.1%	5.64%	0.33%	8.11%	2.91%	2.78%
2026/04/19	27.94%	14.83%	9.44%	8.07%	8.1%	2.86%	1.88%	3.84%	3.67%	1.72%
2026/04/20	24.83%	6.35%	7.39%	9.52%	9.65%	5.15%	4.17%	5.09%	7%	3%
2026/04/21	26.95%	6.3%	11.69%	6.61%	8.98%	4.42%	1.08%	7.98%	5.74%	1.72%
2026/04/22	26.82%	5.08%	5.97%	6.54%	9.4%	2.96%	7.65%	3.9%	0.73%	4.08%
2026/04/23	28.53%	7.09%	9.56%	7.13%	7.58%	4.62%	2.2%	4.58%	6.44%	3.7%
2026/04/24	28.22%	9.39%	8.68%	9.01%	6.4%	4.47%	2.56%	6.42%	2.13%	2.45%
2026/04/25	27.27%	6.23%	7.21%	7.41%	11.85%	6.33%	1.3%	3.99%	2.47%	2.65%
2026/04/26	25.03%	5.86%	5.35%	5.93%	7.62%	4.64%	1.09%	6.04%	13.36%	1.96%
2026/04/27	35.25%	7.19%	5.14%	6.83%	10.81%	6.06%	5.72%	2.7%	2.41%	2%
2026/04/28	37.83%	9.13%	5.45%	8.81%	7.07%	6.58%	3.87%	2.04%	0.51%	2.6%
2026/04/29	30.71%	11.18%	8.96%	6.32%	6.38%	5.84%	2.12%	3.45%	1.31%	2.43%
2026/04/30	30.81%	9.98%	7.69%	6.47%	5.78%	5.11%	4.27%	3.3%	2.55%	1.95%

discounttire.com
pepboys.com
mavis.com
firestonecompleteautocare.com
tirerack.com
tireagent.com
lesschwab.com
fixgo.com
discounttirecenters.com
goodyear.com

DiscountTire led April with fluctuating spend, peaking at 37.83%. PepBoys and Mavis showed varied trends, while Firestone and TireRack had steady growth. The month ended with DiscountTire maintaining dominance.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	97
2026/04/02	106
2026/04/03	118
2026/04/04	125
2026/04/05	123
2026/04/06	137
2026/04/07	127
2026/04/08	120
2026/04/09	133
2026/04/10	126
2026/04/11	125
2026/04/12	117
2026/04/13	124
2026/04/14	122
2026/04/15	138
2026/04/16	129
2026/04/17	120
2026/04/18	130
2026/04/19	120
2026/04/20	119
2026/04/21	115
2026/04/22	122
2026/04/23	115
2026/04/24	105
2026/04/25	113
2026/04/26	92
2026/04/27	112
2026/04/28	114
2026/04/29	118
2026/04/30	106

April began with 97 advertisers, peaking at 138 mid-month. A decline followed, ending with 106 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
discounttire.com	4.16%
firestonecompleteautocare.com	0.44%
tiresplus.com	0.27%
townfairtire.com	0.21%
discounttirecenters.com	0.16%
pepboys.com	-0.35%
fixgo.com	-0.4%
goodyear.com	-0.73%
mavis.com	-0.76%
tirerack.com	-2.8%

Discounttire.com surged with a 4.16% click share increase, while tirerack.com faced a 2.8% decline.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	discounttire.com	pepboys.com	firestonecompleteautocare.com	tirerack.com	mavis.com	tireagent.com	americastire.com	lesschwab.com	discounttirecenters.com	fixgo.com
2026/04/01	28.11%	13.68%	3.17%	6.98%	12.98%	5.22%	0.8%	0.21%	4.12%	5.06%
2026/04/02	31.4%	12.44%	2.84%	8.66%	11.09%	4.93%	2.53%	0.52%	3.65%	5.09%
2026/04/03	30.34%	10.17%	2.57%	5.91%	12.72%	4.33%	1.83%	0.44%	3.19%	7.23%
2026/04/04	34.33%	9.31%	2.69%	10.94%	5.62%	3.73%	1.29%	0.25%	5.67%	7.39%
2026/04/05	29.05%	13.04%	4.26%	13.35%	4.4%	3.46%	3.39%	3.7%	5.62%	4.18%
2026/04/06	25.86%	8.13%	3.67%	11.59%	8.68%	3.23%	1.58%	1.65%	8.43%	6.99%
2026/04/07	30.71%	5.81%	5.13%	7.27%	12.21%	3.43%	1.47%	1.65%	6.32%	7.34%
2026/04/08	38.46%	7.67%	5.64%	10.94%	5.69%	3.3%	0.99%	5.92%	1.19%	2.61%
2026/04/09	30.68%	6.78%	3.87%	11.13%	9.91%	3.83%	1.69%	1.83%	7.46%	6.34%
2026/04/10	28.86%	7.7%	3.52%	8.93%	7.2%	2.15%	0.93%	2.16%	7.01%	9.33%
2026/04/11	32.84%	8.42%	4.27%	10.3%	9.06%	2.89%	3.5%	2.23%	1.98%	6.2%
2026/04/12	30.08%	9.18%	5.99%	10.57%	8.08%	3.29%	1.19%	5.37%	4.85%	6.36%
2026/04/13	30.92%	6.43%	3.7%	6.62%	5.26%	2.83%	1.16%	3.86%	9.35%	8.77%
2026/04/14	24.51%	4.36%	3.15%	14.49%	6.39%	5.1%	4.28%	2.47%	5.07%	7.9%
2026/04/15	19.54%	9.67%	3.85%	12.03%	10.32%	4.9%	3.55%	2.66%	4.66%	8.42%
2026/04/16	25.81%	9.11%	4.07%	10.07%	9.58%	3.6%	4.82%	3.03%	3.17%	3.06%
2026/04/17	29.1%	7%	4.66%	7.92%	13.77%	2.25%	1.28%	3.71%	5.81%	8.08%
2026/04/18	31.49%	6.06%	3.91%	7.89%	7.2%	5.62%	1.77%	0.49%	4.31%	9.41%
2026/04/19	30.56%	13.83%	6.45%	7.34%	7.93%	2.27%	1.61%	2.67%	6.31%	4.59%
2026/04/20	27.59%	6.33%	6.91%	8.95%	6.09%	4.61%	0.48%	3.45%	7.13%	6.55%
2026/04/21	27.31%	5.11%	4.96%	8.06%	9.02%	4.24%	1.49%	1.02%	10.44%	9.56%
2026/04/22	28.37%	4.67%	4.13%	9.33%	4.97%	3.74%	1.56%	6.89%	1.19%	4.16%
2026/04/23	31.81%	6.89%	4.51%	7.51%	7.31%	4.96%	0.9%	2.2%	5.45%	5.18%
2026/04/24	27.64%	10.72%	7.92%	6.07%	6.13%	5.14%	2.67%	3.17%	3.42%	6.29%
2026/04/25	30.08%	5.69%	4.41%	11.46%	4.93%	7.5%	1.67%	1.09%	3.86%	5.77%
2026/04/26	25.88%	4.96%	4.51%	7.3%	4.22%	4.72%	6.69%	1.5%	16.76%	7.23%
2026/04/27	39.6%	6.48%	5.18%	10.26%	2.84%	5.79%	1.59%	6.38%	2.91%	2.72%
2026/04/28	42.55%	8.74%	6.26%	6.14%	4.52%	5.16%	0.51%	4.98%	0.64%	2.13%
2026/04/29	32.38%	12.27%	4.87%	5.93%	7.42%	5.78%	1.89%	1.64%	2.37%	2.92%
2026/04/30	33.78%	10.08%	6.51%	6.04%	5.97%	4.75%	4.04%	3.56%	3.19%	2.9%

discounttire.com
pepboys.com
firestonecompleteautocare.com
tirerack.com
mavis.com
tireagent.com
americastire.com
lesschwab.com
discounttirecenters.com
fixgo.com

Discounttire.com led April with fluctuating impressions, peaking at 42.55%. Pepboys.com saw a decline, while tirerack.com and firestonecompleteautocare.com showed steady growth. The month ended with discounttire.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month

1
Discount Tire Official Site https://www.discounttire.com
Save Time, Order Online — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online. Get Instant...
2
Buy 3 Tires - Get 1 Free | Limited Time Offer https://www.firestonecompleteautocare.com
Shop Tires Online Or Schedule An Appointment With One Of Our Certified...
3
Buy 3 Tires & Get 1 Free - Tires & Installation Near Me https://www.fixgo.com
Buy tires at FixGo & get Up to 80% off on selected tires. Shop online, install nearby.
4
Lowest Tire Price Guarantee - Tire Deals Starting at $61.49 https://www.mavis.com › tire › deals
Buy The Tires You Need For You Vehicle, At Affordable Prices. Make A Reservation Online! We Sell Premium Name Tires At Discounted...
5
Buy Three, Get The Fourth Free - Save Up To $300 On 4 Tires https://www.pepboys.com
Buy 3, Get The 4th Free. Make an Appointment Online Now. We Keep You Moving. Terms Apply

In the competitive world of tire sales, Discount Tire emphasizes convenience and savings, urging customers to order online for instant benefits. Firestone and FixGo both entice with “Buy 3, Get 1 Free” offers, highlighting value and accessibility. Mavis guarantees the lowest prices, starting at $61.49, while Pep Boys promises savings up to $300, ensuring customers keep moving.

Frequently Asked Questions

Why is the US Automotive Tires April 2026 Report useful and how should I use it?

Why is the US Automotive Tires April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Automotive Tires April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Automotive Tires April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Tires April 2026 Report?

The US Automotive Tires April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Tires April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Tires April 2026 Report for?

The US Automotive Tires April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Automotive Tires US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Automotive Tires brands

Share of Spend for the top 10 US Automotive Tires brands

Competitor Count for US Automotive Tires

Market Loss & Market Gains for US Automotive Tires

US Automotive Tires Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Frequently Asked Questions

Why is the US Automotive Tires April 2026 Report useful and how should I use it?

Why is the US Automotive Tires April 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Tires April 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Tires April 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

UK Tires

AUS Tires