US Automotive Tires - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.0589825056
57.9410174944
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 13
87
13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 25%
Navigational 6%
Seasonal 1%
Local 6%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 41.42
tirerack.com 13.4
mavis.com 5.83
tireagent.com 4.83
discounttirecenters.com 4.22
firestonecompleteautocare.com 2.87
pepboys.com 2.63
goodyear.com 2.6
lesschwab.com 2.38
fixgo.com 1.92
others 17.9
  • discounttire.com - 41.42%
  • tirerack.com - 13.4%
  • mavis.com - 5.83%
  • tireagent.com - 4.83%
  • discounttirecenters.com - 4.22%
  • firestonecompleteautocare.com - 2.87%
  • pepboys.com - 2.63%
  • goodyear.com - 2.6%
  • lesschwab.com - 2.38%
  • fixgo.com - 1.92%
  • others - 17.9%

Copyright © Adthena. All rights reserved.

In the PPC landscape, DiscountTire.com dominates with 41.42% click share, followed by TireRack.com at 13.4%. ‘Others’ collectively hold 17.9%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com mavis.com tireagent.com lesschwab.com goodyear.com firestonecompleteautocare.com pepboys.com fixgo.com discounttirecenters.com
2026/09/01 20.61% 16.07% 6.84% 5.49% 1.38% 3.29% 4.89% 5.19% 1.49% 7.56%
2026/09/02 17.46% 18.44% 8.96% 8% 3.67% 3.83% 4.52% 3.67% 1.75% 2.73%
2026/09/03 17.78% 17.98% 8.72% 8.2% 2.14% 4.53% 3.55% 6.14% 1.37% 6.97%
2026/09/04 22.08% 15.51% 10.01% 9.77% 2.72% 4.47% 2.62% 5.87% 2.54% 3.76%
2026/09/05 17.65% 14.29% 8.01% 8.68% 3.26% 3.92% 2.07% 8.62% 1.48% 6.61%
2026/09/06 20.48% 15.68% 7.43% 11.11% 7.89% 2.38% 4.07% 7.96% 1.76% 1.82%
2026/09/07 16.71% 15.5% 10.69% 9.98% 3.36% 2.78% 3.97% 9.68% 3.87% 5.13%
2026/09/08 11.49% 15.79% 8.35% 8.93% 8.69% 2.37% 3.49% 6.41% 6.68% 5.75%
2026/09/09 17.4% 14.1% 6.69% 7.98% 4.01% 3.17% 5.72% 8.8% 4.3% 4.13%
2026/09/10 16.26% 18.03% 7.25% 8.44% 4.62% 3.88% 6.97% 3.25% 2.96% 4.59%
2026/09/11 21.4% 10.99% 6.72% 7.41% 5.35% 4.03% 5.35% 3.72% 3.74% 4.97%
2026/09/12 22.35% 13.71% 8.99% 5.99% 4.09% 4.25% 3.88% 6.12% 2.45% 4.36%
2026/09/13 21.06% 15.17% 10.2% 6.86% 2.7% 3.88% 7.19% 5.33% 1.62% 1.43%
2026/09/14 24.79% 14.13% 7.42% 7.61% 2.95% 4.46% 6.73% 2.1% 2.76% 1.29%
2026/09/15 20.94% 13.14% 6.77% 8.37% 6.93% 1.8% 4.69% 1.95% 4.34% 3.44%
2026/09/16 17.66% 11.75% 9.5% 10.42% 5.05% 2.06% 3.96% 6.11% 3.59% 5.58%
2026/09/17 15.32% 12.27% 11.02% 9.6% 9.31% 2.6% 7.09% 4.89% 1.86% 1.45%
2026/09/18 13.86% 9.58% 5.27% 7.9% 3.44% 3.95% 4.65% 6.81% 6.53% 8.71%
2026/09/19 18% 9.96% 8.24% 8.82% 7.13% 4.53% 7.41% 3.45% 3.6% 3.03%
2026/09/20 18.46% 13.1% 8.03% 8.92% 3.96% 1.98% 5.72% 7.1% 4.81% 4.32%
2026/09/21 17.56% 15.37% 12.12% 10.8% 3.59% 2.5% 3.47% 7.09% 2.2% 0.81%
2026/09/22 25.17% 11.78% 9.6% 8.37% 2.08% 2.48% 3.39% 4.93% 3.05% 2.27%
2026/09/23 26.83% 11.54% 6.16% 7.37% 2.77% 1.96% 6.06% 5.67% 4.55% 3.41%
2026/09/24 13.86% 10.49% 7.08% 8.71% 5.24% 2.46% 4.09% 7.07% 6.98% 2.31%
2026/09/25 21.36% 8.92% 5.27% 6.13% 4.68% 2.01% 4.6% 5.68% 8.18% 4.36%
2026/09/26 23.62% 14.69% 6.42% 5.39% 2.58% 3.32% 4.42% 4.1% 3.46% 1.6%
2026/09/27 20.5% 12.91% 8.76% 8.36% 3.56% 4.17% 4.6% 4.49% 6.72% 4.41%
2026/09/28 21.01% 10.31% 6.07% 5.91% 1.79% 4.44% 4.99% 2.65% 4.93% 8.24%
2026/09/29 25.99% 7.87% 10.43% 7.42% 4.02% 5.72% 4.16% 4.29% 2.55% 0.85%
2026/09/30 22.52% 14.2% 9.7% 6.69% 5.25% 4.12% 4.09% 4.06% 3.05% 0.42%
  • discounttire.com
  • tirerack.com
  • mavis.com
  • tireagent.com
  • lesschwab.com
  • goodyear.com
  • firestonecompleteautocare.com
  • pepboys.com
  • fixgo.com
  • discounttirecenters.com

Copyright © Adthena. All rights reserved.

In September 2026, Discount Tire led with fluctuating spend shares, peaking at 26.83%. Tire Rack and Mavis showed varied trends, while Tire Agent and Les Schwab had modest shares. The month ended with Discount Tire at 22.52%.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 111
2026/09/02 136
2026/09/03 153
2026/09/04 153
2026/09/05 155
2026/09/06 147
2026/09/07 150
2026/09/08 147
2026/09/09 133
2026/09/10 152
2026/09/11 165
2026/09/12 142
2026/09/13 159
2026/09/14 148
2026/09/15 156
2026/09/16 147
2026/09/17 161
2026/09/18 159
2026/09/19 148
2026/09/20 139
2026/09/21 137
2026/09/22 150
2026/09/23 144
2026/09/24 145
2026/09/25 145
2026/09/26 134
2026/09/27 132
2026/09/28 146
2026/09/29 139
2026/09/30 140

Copyright © Adthena. All rights reserved.

September began with 111 advertisers, peaking at 165 mid-month. Fluctuations followed, ending at 140. A dynamic month with notable mid-month activity.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
discounttire.com 4.79%
americastire.com 1.34%
fixgo.com 0.55%
americantiredepot.com 0.45%
midas.com 0.28%
discounttirecenters.com -0.54%
mavis.com -0.6%
pepboys.com -0.62%
tireagent.com -0.95%
tirerack.com -3.62%

Copyright © Adthena. All rights reserved.

Discounttire.com surged with a 4.79% increase, while tirerack.com faced a 3.62% decline in click share.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com tirerack.com mavis.com tireagent.com lesschwab.com fixgo.com pepboys.com firestonecompleteautocare.com prioritytire.com discounttirecenters.com
2026/09/01 17.43% 18.4% 6.96% 4.43% 0.98% 2.32% 6.54% 4.13% 2.61% 9.87%
2026/09/02 18.49% 22.32% 8.47% 7.12% 4.25% 1.48% 3.14% 2.68% 1.86% 3.23%
2026/09/03 19.22% 18% 7.93% 6.68% 2.33% 1.49% 5.83% 2.74% 2.51% 6.25%
2026/09/04 22.6% 15.13% 10.15% 8.95% 2.25% 3.33% 5.04% 1.77% 2.77% 3.41%
2026/09/05 17.19% 16.35% 7.8% 8.82% 2.53% 1.3% 8.03% 1.87% 2.63% 6.12%
2026/09/06 19.64% 17.34% 7.57% 10.84% 7.01% 2.32% 7.65% 3.31% 1.55% 2.04%
2026/09/07 15.01% 15.68% 9.74% 9.28% 3.72% 5.12% 9.41% 2.47% 2.68% 5.66%
2026/09/08 10.63% 16.07% 8.06% 7.56% 6.2% 10.74% 6.55% 2.21% 3.73% 8.33%
2026/09/09 15.06% 14.97% 6.57% 8.51% 3.64% 5.76% 8.86% 3.51% 4.94% 3.92%
2026/09/10 13.92% 19.04% 6.81% 9.15% 4.84% 4.39% 3.12% 4.4% 3.67% 6.81%
2026/09/11 18.19% 11.68% 8.36% 8.76% 3.26% 5.61% 4.94% 3.41% 3.9% 6.02%
2026/09/12 22.53% 14.11% 8.47% 6.44% 4.11% 2.17% 7.7% 2.54% 2.5% 5.64%
2026/09/13 20.79% 16.04% 10.17% 6.64% 2.19% 1.7% 6.96% 4.74% 2.05% 1.73%
2026/09/14 26.12% 14.54% 7.37% 8.33% 2.37% 2.61% 2.05% 4.13% 2.68% 1.65%
2026/09/15 20.22% 13.03% 7.17% 8.1% 5.65% 6.06% 1.58% 3.62% 2.88% 5.9%
2026/09/16 16.99% 12.56% 6.85% 10.81% 4.92% 3.95% 6.08% 3.12% 2.19% 6.33%
2026/09/17 17.51% 13.01% 7.95% 11.42% 7.96% 2.71% 6.13% 5.16% 2.82% 2.17%
2026/09/18 13.65% 9.19% 4.49% 8.41% 3.03% 7.7% 8.35% 3.43% 1.96% 10.74%
2026/09/19 17.13% 11.38% 7.63% 9.91% 8.2% 3.79% 4.2% 4.47% 1.35% 3.71%
2026/09/20 18.55% 13.03% 8.4% 8.84% 3.67% 5.52% 7.5% 3.67% 1.47% 6.33%
2026/09/21 15.92% 16.09% 12.15% 13.06% 4.49% 2.3% 8.44% 2.53% 3.25% 0.63%
2026/09/22 28.5% 12.03% 7.06% 8.44% 1.6% 5.01% 4.83% 2.2% 1.54% 3.84%
2026/09/23 25.76% 11.64% 5.63% 7.19% 2.32% 7.15% 6.42% 4.35% 1.99% 6.26%
2026/09/24 11% 10.93% 5.59% 9.86% 6.26% 7.67% 7.51% 4.16% 7.22% 2.2%
2026/09/25 22.41% 10.3% 4.23% 6.13% 6.07% 9.98% 6.38% 2.66% 1.06% 4.68%
2026/09/26 23.62% 15.22% 5.21% 4.82% 2.03% 5.11% 4.52% 2.66% 3.54% 2.99%
2026/09/27 20.24% 13.08% 7.99% 7.87% 4.03% 9.12% 3.71% 2.54% 1.33% 6.11%
2026/09/28 21.9% 12.23% 4.99% 4.78% 1.74% 6.82% 2.42% 3.48% 1.21% 7.49%
2026/09/29 28.05% 9.2% 9.65% 7.3% 4.6% 2.44% 5.13% 2.73% 2.03% 0.86%
2026/09/30 21.4% 15.31% 10.41% 5.81% 4.8% 4.12% 3.99% 3.38% 2.03% 0.42%
  • discounttire.com
  • tirerack.com
  • mavis.com
  • tireagent.com
  • lesschwab.com
  • fixgo.com
  • pepboys.com
  • firestonecompleteautocare.com
  • prioritytire.com
  • discounttirecenters.com

Copyright © Adthena. All rights reserved.

DiscountTire’s impression share fluctuated, peaking at 28.5% on September 22. TireRack’s share declined, ending at 15.31%. Mavis and TireAgent showed moderate variations. LesSchwab and FixGo had minor shifts. PepBoys and FirestoneCompleteAutoCare remained stable. PriorityTire and DiscountTireCenters experienced minimal changes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    America's Tire Official Site https://www.americastire.com

    Special Online Only Offer — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online.

  2. 2
    Discount Tire Official Site https://www.discounttire.com

    Save Time, Order Online — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online.

  3. 3
    Cheap Tires Near Me | Tires & Installation Near Me https://www.fixgo.com

    FixGo offers huge selection of tires at affordable prices. Limited-time offers daily.

  4. 4
    Buy 3, Get The 4th Tire Free - Labor Day Tire Sale https://www.pepboys.com

    Save Up To $420 With Buy 3, Get The 4th Tire Free + Free Install. Terms Apply

  5. 5
    Tire Rack - Official Site | The Way Tire Buying Should Be https://www.tirerack.com

    Quality Brands, Affordable Prices, Tire Reviews & More at Tire Rack. Tire Rack - Free Shipping. Find an installer nearby. Experts on staff.

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, America’s Tire and Discount Tire emphasize convenience and savings with online booking. FixGo highlights affordability and variety, while Pep Boys entices with a “Buy 3, Get 1 Free” offer. Tire Rack focuses on quality and expert guidance, ensuring a seamless buying experience.

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