US Automotive Tires - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.4145185185
76.5854814815
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 24%
Navigational 3%
Seasonal 1%
Local 9%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 50.15
tirerack.com 11.05
mavis.com 5.21
pepboys.com 3.82
tireagent.com 3.44
prioritytire.com 2.89
firestonecompleteautocare.com 2.78
goodyear.com 1.77
discounttirecenters.com 1.57
belletire.com 1.44
others 15.88
  • discounttire.com - 50.15%
  • tirerack.com - 11.05%
  • mavis.com - 5.21%
  • pepboys.com - 3.82%
  • tireagent.com - 3.44%
  • prioritytire.com - 2.89%
  • firestonecompleteautocare.com - 2.78%
  • goodyear.com - 1.77%
  • discounttirecenters.com - 1.57%
  • belletire.com - 1.44%
  • others - 15.88%

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In the PPC landscape, Discount Tire dominates with 50.15% click share, followed by Tire Rack at 11.05%. Others collectively hold 15.88%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com mavis.com prioritytire.com pepboys.com tireagent.com tires-easy.com firestonecompleteautocare.com fixgo.com belletire.com
2026/05/01 28.4% 8.04% 7.98% 3.22% 9.64% 5.12% 1.47% 6.96% 4.84% 0.3%
2026/05/02 40.25% 7.38% 6.3% 2.05% 9.33% 5.25% 0.7% 4.2% 3.98% 0.19%
2026/05/03 29.72% 5.6% 3.74% 0.89% 6.66% 6.06% 0.98% 3.7% 6.3% 1.29%
2026/05/04 29.39% 5.49% 8.76% 1.84% 7.73% 5.86% 0.83% 7.96% 5.64% 1.15%
2026/05/05 27.93% 9.44% 4.17% 2.92% 10.59% 7.98% 2.32% 6.06% 4.8% 0.81%
2026/05/06 29.22% 8.68% 3.95% 1.39% 11.68% 4.16% 2.04% 5.13% 5.4% 2.51%
2026/05/07 32.66% 8.6% 6.21% 3.58% 10.23% 5.05% 2% 4.76% 2.55% 2.36%
2026/05/08 30.86% 9.97% 8.01% 3.08% 10.82% 4.23% 1.79% 0.65% 5.54% 6.6%
2026/05/09 28.22% 9.74% 4.52% 3.79% 11% 8.31% 1.87% 1.34% 6.41% 1.98%
2026/05/10 25.83% 7.61% 8.75% 6.28% 11.04% 5.06% 4.89% 7.64% 2.75% 3.9%
2026/05/11 25.28% 8.57% 8.78% 5.82% 9.3% 5.65% 4.41% 6.56% 3.32% 1.13%
2026/05/12 24.04% 8.78% 6.58% 5.54% 8.27% 8.13% 5.95% 5.63% 2.43% 0.98%
2026/05/13 22.81% 13.81% 8.5% 5.05% 9.4% 7.55% 2.66% 7.48% 1.05% 0.64%
2026/05/14 23.84% 8.2% 8.82% 6.08% 9.23% 5.38% 5.1% 5.61% 0.9% 3.17%
2026/05/15 30.8% 9.96% 8% 3.08% 10.81% 4.23% 1.83% 0.65% 5.53% 6.59%
2026/05/16 16.41% 10.07% 6.77% 6.93% 11.06% 9.23% 2.75% 7.93% 2.03% 3.34%
2026/05/17 19.83% 9.95% 14.52% 6.25% 8.42% 11.34% 2.12% 4.28% 1.4% 2.09%
2026/05/18 22.99% 10.37% 12.22% 3.38% 11.51% 4.53% 2.24% 8.3% 2.45% 2.69%
2026/05/19 17.87% 10.48% 9.87% 4.94% 6.27% 13.28% 1.98% 5.34% 2.63% 5.92%
2026/05/20 15.75% 10.79% 11.48% 6.29% 11.58% 7.08% 2.34% 7.11% 1.68% 4.09%
2026/05/21 18.02% 13.77% 13.67% 5.04% 8.04% 4.61% 2.19% 5.23% 1.99% 3.56%
2026/05/22 20.09% 13.85% 10.08% 6.67% 6.67% 5.55% 2.18% 6.48% 0.72% 5.94%
2026/05/23 22.61% 14.1% 10.74% 5.66% 8.26% 4.08% 1.91% 3.91% 2.22% 2.06%
2026/05/24 23.58% 13.15% 7.17% 5.48% 8.46% 6.23% 1.63% 5.92% 3.38% 5.62%
2026/05/25 18.13% 16.39% 9.2% 4.14% 9.33% 5.2% 1.36% 6.4% 2.29% 4.9%
2026/05/26 20.39% 19.68% 7.34% 6.99% 5.54% 7.88% 2.65% 6.21% 1.18% 1.38%
2026/05/27 18.68% 13.74% 8.34% 8.8% 6.43% 5.54% 3.52% 7.74% 2.4% 1.21%
2026/05/28 28.07% 14.01% 7.68% 5.29% 7.12% 3.97% 3.27% 5.18% 2.44% 0.42%
2026/05/29 24.43% 13.85% 10.72% 6.16% 6.51% 2.51% 3.09% 4.27% 2.71% 0.12%
2026/05/30 25.61% 16.22% 11.71% 4.62% 6.55% 2.99% 2.8% 4.29% 2.18% 0.57%
2026/05/31 20.75% 18.49% 8.16% 7.84% 7.04% 4.17% 3.61% 3.31% 2.37% 1.4%
  • discounttire.com
  • tirerack.com
  • mavis.com
  • prioritytire.com
  • pepboys.com
  • tireagent.com
  • tires-easy.com
  • firestonecompleteautocare.com
  • fixgo.com
  • belletire.com

Copyright © Adthena. All rights reserved.

In May 2026, Discount Tire’s PPC spend share fluctuated, peaking early at 40.25% before declining to 20.75%. Tire Rack and Mavis showed steady growth, while Priority Tire and Pep Boys experienced moderate fluctuations. The month ended with Discount Tire leading, despite a downward trend.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 108
2026/05/02 103
2026/05/03 104
2026/05/04 115
2026/05/05 130
2026/05/06 108
2026/05/07 114
2026/05/08 112
2026/05/09 112
2026/05/10 100
2026/05/11 178
2026/05/12 175
2026/05/13 133
2026/05/14 159
2026/05/15 112
2026/05/16 163
2026/05/17 159
2026/05/18 155
2026/05/19 160
2026/05/20 159
2026/05/21 173
2026/05/22 164
2026/05/23 158
2026/05/24 165
2026/05/25 188
2026/05/26 190
2026/05/27 184
2026/05/28 182
2026/05/29 180
2026/05/30 174
2026/05/31 177

Copyright © Adthena. All rights reserved.

May began with 108 advertisers, fluctuating mid-month, peaking at 190 on the 26th. The month concluded with 177 advertisers, showcasing a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tirerack.com 4.68%
mavis.com 0.97%
prioritytire.com 0.96%
belletire.com 0.31%
simpletire.com 0.25%
americastire.com -0.24%
pepboys.com -0.62%
tireagent.com -0.9%
discounttirecenters.com -1.04%
discounttire.com -6.46%

Copyright © Adthena. All rights reserved.

Tirerack.com surged with a 4.68% click share increase, while discounttire.com faced a significant drop of 6.46%.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com tirerack.com prioritytire.com mavis.com pepboys.com tireagent.com tires-easy.com firestonecompleteautocare.com fixgo.com belletire.com
2026/05/01 29.42% 7.34% 4.05% 6.84% 11.93% 5.69% 0.99% 6.01% 4.84% 0.27%
2026/05/02 46.01% 7.18% 1.79% 5.33% 8.83% 4.93% 0.74% 2.66% 4.04% 0.11%
2026/05/03 33.22% 4.94% 0.72% 2.22% 7.59% 5.49% 0.97% 2.71% 7.44% 1.05%
2026/05/04 31.01% 5.07% 1.88% 8.07% 8.43% 6.36% 0.85% 6.82% 5.62% 1.03%
2026/05/05 31.42% 9.73% 3.81% 2.87% 10.45% 6.99% 2.97% 4.7% 5.21% 0.65%
2026/05/06 31.23% 7.76% 1.95% 3.11% 9.83% 4.07% 2.26% 3.64% 5.2% 1.94%
2026/05/07 34.79% 8.42% 3.96% 4.77% 10.72% 4.81% 2.35% 3.87% 2.47% 2.11%
2026/05/08 31.54% 10% 3.6% 7.21% 12.81% 5.05% 2.01% 0.77% 5.57% 4.42%
2026/05/09 28.64% 9.22% 4.01% 4.27% 11.51% 10.3% 2.28% 1.07% 5.81% 2.24%
2026/05/10 25.87% 6.54% 7.58% 8.41% 10.75% 5.62% 6.19% 7.97% 2.45% 3.52%
2026/05/11 26.59% 7.53% 6.32% 8.53% 8.48% 4.36% 5.01% 5.61% 2.9% 1.3%
2026/05/12 24.6% 8.09% 6.32% 6.27% 7.18% 6.36% 7.68% 4.91% 2.01% 1.1%
2026/05/13 24.57% 13.04% 5.24% 8.07% 8.16% 7% 2.89% 5.27% 1.13% 0.96%
2026/05/14 24.45% 7.77% 6.67% 9.86% 8.41% 4.21% 3.91% 4.03% 1.09% 2.06%
2026/05/15 31.54% 10% 3.6% 7.21% 12.81% 5.05% 2.02% 0.77% 5.57% 4.42%
2026/05/16 17.31% 9.72% 6.64% 5.42% 10.67% 7.71% 2.72% 7.68% 1.71% 3.62%
2026/05/17 21.67% 9.23% 6.15% 12.82% 8.24% 8.42% 2.27% 3.93% 1.73% 2.33%
2026/05/18 23.24% 10.23% 3.48% 11.62% 11.12% 3.62% 2.14% 7.01% 2.78% 2.43%
2026/05/19 19.39% 9.53% 5.65% 9.24% 5.97% 10.8% 1.8% 4.45% 2.35% 5.71%
2026/05/20 15.58% 10.16% 7.82% 10.07% 9.92% 7.57% 2.62% 5.95% 1.33% 3.28%
2026/05/21 18.08% 13.46% 5.69% 12.12% 6.81% 5.25% 2.47% 4.39% 1.68% 4.06%
2026/05/22 20.36% 12.43% 8.36% 9.01% 5.91% 6.41% 2.23% 6.72% 0.67% 4.73%
2026/05/23 22.02% 12.97% 6.02% 9.58% 8.41% 4.09% 1.81% 3.38% 1.8% 2.09%
2026/05/24 24.66% 12.16% 6.16% 6.59% 7.16% 4.42% 1.64% 5% 4.5% 5.74%
2026/05/25 17.48% 16.04% 4.65% 8.47% 8.23% 3.57% 1.28% 5.42% 2.71% 5.46%
2026/05/26 20.92% 18.12% 7.57% 6.58% 4.73% 7.19% 3.06% 5.09% 1.33% 1.09%
2026/05/27 20.88% 13.66% 9.04% 6.82% 5.01% 5.66% 2.99% 6.32% 1.96% 0.69%
2026/05/28 29.34% 13.25% 5.1% 5.89% 6.4% 3.41% 3.77% 4.11% 3.21% 0.29%
2026/05/29 25.77% 12.77% 6.71% 9.57% 5.59% 2.4% 3.21% 2.96% 2% 0.11%
2026/05/30 27.01% 15.34% 4.87% 10.43% 5.36% 2.82% 3.09% 3.99% 2.24% 0.4%
2026/05/31 20.78% 17.59% 9.19% 7.33% 6.37% 4.11% 3.76% 3.43% 2.15% 1.54%
  • discounttire.com
  • tirerack.com
  • prioritytire.com
  • mavis.com
  • pepboys.com
  • tireagent.com
  • tires-easy.com
  • firestonecompleteautocare.com
  • fixgo.com
  • belletire.com

Copyright © Adthena. All rights reserved.

In May 2026, Discount Tire’s impression share fluctuated, peaking early at 46.01% and ending at 20.78%. Tire Rack saw a steady rise, closing at 17.59%. Priority Tire and Mavis showed moderate gains, while Pep Boys and Tire Agent experienced declines. Firestone and FixGo had mixed results, with Belle Tire’s share remaining low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    Savings On Wheels & Tires https://www.discounttire.com

    Discount Tire Credit Card — $50 Savings On Wheels & Tires With Total Purchase Of $599+. Limited Time Offer. The Discount Tire...

  2. 2
    Buy 3 Tires - Get 1 Free - Offer Valid Until May 31, 2026 https://www.firestonecompleteautocare.com

    SureDrive Tires Savings Event - Get 1 Free When You Buy 3 Tires. Save With The...

  3. 3
    Buy 3, Get The 4th Tire Free | Free Installation on 4 Tires https://www.pepboys.com

    Buy 3 & Get The 4th Free On Cooper Adventurer All-Season Tires + Free Install. Terms Apply

  4. 4
    Tire Rack https://www.tirerack.com › tires

    Tire Rack Official Site — Shop Our Large Selection of Quality Brands. We Make It Easy. Tirerack.com® The Way Tire Buying...

  5. 5
    Buy 3 Tires - Get 1 Free | Offer Valid Until May 31, 2026 https://www.tiresplus.com

    Shop Tires Online Or Schedule An Appointment With One Of Our Certified...

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, Discount Tire, Firestone, Pep Boys, Tire Rack, and Tires Plus dominate with enticing offers. Discount Tire lures with a $50 savings on purchases over $599. Firestone and Tires Plus both captivate with “Buy 3, Get 1 Free” deals, valid until May 31, 2026. Pep Boys sweetens the deal with free installation, while Tire Rack emphasizes a vast selection and ease of purchase.

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