US Automotive Tires - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.7126020809
	79.2873979191

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	22%
Navigational	2%
Seasonal	1%
Local	9%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
discounttire.com	59.33
tirerack.com	9.78
discounttirecenters.com	4.63
mavis.com	3.36
goodyear.com	1.91
pepboys.com	1.82
fixgo.com	1.58
tireagent.com	1.57
lesschwab.com	1.52
americastire.com	1.22
others	13.28

discounttire.com - 59.33%
tirerack.com - 9.78%
discounttirecenters.com - 4.63%
mavis.com - 3.36%
goodyear.com - 1.91%
pepboys.com - 1.82%
fixgo.com - 1.58%
tireagent.com - 1.57%
lesschwab.com - 1.52%
americastire.com - 1.22%
others - 13.28%

DiscountTire.com dominates with 59.33% click share, followed by TireRack.com at 9.78%. Others collectively hold 13.28%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	discounttire.com	tirerack.com	lesschwab.com	mavis.com	discounttirecenters.com	tireagent.com	fixgo.com	pepboys.com	goodyear.com	tires-easy.com
2026/01/01	27.78%	13.65%	2.79%	4.19%	12.27%	4.8%	4.75%	5.07%	1.53%	4.05%
2026/01/02	24.32%	11.26%	4.28%	5.19%	7.78%	4.35%	4.56%	5.96%	2.55%	1.68%
2026/01/03	34.16%	16.3%	3.06%	4.02%	4.69%	2.76%	2.87%	4.42%	4.18%	1.03%
2026/01/04	29.05%	11%	3.41%	8.42%	1.88%	4.47%	3.28%	5.89%	4.79%	2.8%
2026/01/05	38.11%	12.15%	2.89%	7.98%	2.44%	4.86%	3.69%	5.35%	2.4%	1.06%
2026/01/06	30.74%	16.35%	3.53%	5.92%	3.66%	4.07%	2.37%	4.3%	1.43%	0.95%
2026/01/07	29.28%	16.63%	2.02%	7.22%	5.78%	4.05%	2.23%	4.19%	2.38%	5.15%
2026/01/08	40.55%	9.82%	0.93%	2.93%	4.73%	2.71%	5.97%	2.97%	1.84%	3.72%
2026/01/09	29.29%	16.63%	1.83%	4.52%	2.15%	4.99%	3.28%	2.51%	2.62%	4.99%
2026/01/10	31.16%	13.58%	1.1%	5.31%	6.49%	5.65%	4.27%	5.73%	3%	2.21%
2026/01/11	24.7%	14.2%	1.02%	3.7%	13.57%	4.41%	6.22%	3.61%	2.43%	2.8%
2026/01/12	40.19%	13.82%	1.47%	6.56%	0.92%	4.39%	2.64%	4.38%	3.02%	4.66%
2026/01/13	34.28%	12.78%	3.52%	3.49%	5.77%	4.65%	5.57%	4.36%	4.2%	1.94%
2026/01/14	29.93%	17.3%	5.85%	6.34%	0.68%	2.82%	2.82%	4.97%	3.38%	2.09%
2026/01/15	34.95%	13.42%	3.58%	4.88%	3.7%	2.7%	5.1%	5.19%	2.57%	1.36%
2026/01/16	28.88%	16.39%	1.81%	4.46%	2.12%	4.92%	3.23%	2.47%	2.62%	4.92%
2026/01/17	32.71%	11.07%	4.28%	3.73%	4.2%	4.32%	3.96%	6.6%	2.64%	2.98%
2026/01/18	32.62%	10.1%	6.42%	3.68%	7.23%	2.69%	2.5%	7.53%	3.28%	5.59%
2026/01/19	37.21%	11.03%	2.75%	9.2%	3.11%	3.95%	3.75%	6.1%	1.66%	4.63%
2026/01/20	33.92%	12.64%	3.49%	3.46%	5.81%	4.6%	5.51%	4.31%	4.15%	1.92%
2026/01/21	29.13%	10.72%	2.65%	6.58%	8.73%	4.93%	4.02%	4.22%	4.39%	1.45%
2026/01/22	37.45%	7.69%	3.86%	8.27%	1.19%	3.55%	3.27%	4.79%	6.14%	1.37%
2026/01/23	49.1%	8.06%	1.49%	3.93%	5.46%	2.68%	1.74%	2.62%	5.28%	0.87%
2026/01/24	40.75%	10.5%	4.33%	5.22%	4.94%	2.54%	3.15%	2.3%	2.59%	1.07%
2026/01/25	35.36%	10.51%	2.07%	5.1%	1.96%	3.38%	2.41%	5.47%	4.25%	0.74%
2026/01/26	33.39%	12.07%	7.39%	4.12%	7.41%	2.3%	3.99%	4.45%	3.45%	0.74%
2026/01/27	43.86%	8.4%	3.63%	5.31%	8.86%	1.4%	3.64%	3.63%	2.41%	0.46%
2026/01/28	49.89%	10.98%	2.58%	6.54%	1.94%	2.81%	2.29%	2.16%	2.47%	0.85%
2026/01/29	41.63%	8.92%	4.55%	5.49%	1.33%	3.2%	1.69%	2.58%	0.79%	1.02%
2026/01/30	31.18%	10.36%	3.69%	7.99%	11.43%	4.93%	3.47%	1.44%	0.91%	1.26%
2026/01/31	38.66%	9.5%	6.81%	5.16%	4.8%	2.86%	2.41%	1.36%	0.97%	0.8%

discounttire.com
tirerack.com
lesschwab.com
mavis.com
discounttirecenters.com
tireagent.com
fixgo.com
pepboys.com
goodyear.com
tires-easy.com

DiscountTire led January with fluctuating spend, peaking at 49.89%. TireRack and LesSchwab showed lower, stable trends. Mavis and DiscountTireCenters had moderate variations. The month ended with DiscountTire maintaining dominance.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	154
2026/01/02	159
2026/01/03	149
2026/01/04	131
2026/01/05	153
2026/01/06	144
2026/01/07	135
2026/01/08	111
2026/01/09	136
2026/01/10	147
2026/01/11	141
2026/01/12	146
2026/01/13	140
2026/01/14	131
2026/01/15	128
2026/01/16	136
2026/01/17	127
2026/01/18	138
2026/01/19	148
2026/01/20	140
2026/01/21	139
2026/01/22	129
2026/01/23	137
2026/01/24	130
2026/01/25	141
2026/01/26	151
2026/01/27	143
2026/01/28	134
2026/01/29	149
2026/01/30	137
2026/01/31	139

January saw fluctuating advertiser numbers, peaking at 159 on January 2nd, then declining to 111 by January 8th. The month concluded with a stable 139 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
discounttire.com	7.35%
midas.com	0.37%
lesschwab.com	0.33%
onlinetires.com	0.12%
continentaltire.com	0.11%
fixgo.com	-0.52%
tires-easy.com	-0.53%
tireagent.com	-0.6%
americastire.com	-0.94%
tirerack.com	-2.89%

Discounttire.com surged with a 7.35% click share increase, while tirerack.com faced a 2.89% decline. Midas.com and lesschwab.com also saw positive growth, contrasting with declines for americastire.com and tireagent.com.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	discounttire.com	tirerack.com	lesschwab.com	mavis.com	discounttirecenters.com	tireagent.com	fixgo.com	pepboys.com	tires-easy.com	goodyear.com
2026/01/01	25.32%	13.56%	2.68%	5.21%	11.31%	4.95%	5.93%	5.05%	3.91%	1.06%
2026/01/02	21.18%	9.99%	4.64%	5.13%	9.3%	4.32%	5.82%	6.27%	1.6%	1.79%
2026/01/03	31.13%	13.81%	3.83%	3.98%	6.33%	2.62%	4%	4.46%	0.89%	3.12%
2026/01/04	24.73%	11.74%	3.81%	7.7%	3.58%	4.05%	4.22%	6.59%	3.18%	3.55%
2026/01/05	32.17%	12.65%	2.55%	8.33%	5.67%	4.02%	5.15%	6.27%	0.97%	1.85%
2026/01/06	29.54%	16.94%	3.81%	6.98%	3.02%	2.84%	2.99%	5.13%	0.85%	0.92%
2026/01/07	26.79%	17.86%	1.91%	8.02%	7.29%	3.4%	3.51%	4.7%	5.33%	1.79%
2026/01/08	35.57%	10.17%	0.89%	1.98%	5.6%	2.14%	8.28%	2.88%	4.52%	1.32%
2026/01/09	29.65%	16.74%	1.72%	4.94%	1.95%	4.39%	3.56%	2.34%	5.38%	1.71%
2026/01/10	26.36%	13.82%	1.23%	5.58%	8.07%	3.81%	5.85%	6.02%	2.37%	2.16%
2026/01/11	21.5%	15.06%	1.15%	2.72%	11.79%	3.36%	8.32%	3.13%	2.5%	1.81%
2026/01/12	35.4%	12.74%	2.19%	8.13%	1.1%	2.85%	3.64%	4.86%	5.1%	2.31%
2026/01/13	31.1%	11.98%	3.96%	4.1%	6.56%	3.14%	7.69%	5.15%	1.49%	2.96%
2026/01/14	21.41%	16.49%	6.7%	6.85%	0.83%	3.19%	3.5%	5.47%	2.04%	2.45%
2026/01/15	28.66%	12.39%	3.91%	5.03%	7.17%	2.01%	7.79%	5.91%	1.2%	1.99%
2026/01/16	29.65%	16.74%	1.72%	4.94%	1.95%	4.39%	3.56%	2.34%	5.38%	1.71%
2026/01/17	26.95%	10.47%	7.17%	4.17%	6.48%	4.41%	5.29%	5.89%	2.69%	2%
2026/01/18	26.57%	8.72%	8.44%	4.59%	8.25%	2.62%	3.59%	8.82%	4.96%	2.32%
2026/01/19	31%	10.71%	3.21%	11.29%	5.14%	2.72%	5.27%	7.68%	4.16%	1.02%
2026/01/20	31.1%	11.98%	3.96%	4.1%	6.56%	3.14%	7.69%	5.15%	1.49%	2.96%
2026/01/21	31.3%	10.66%	3.03%	6.81%	6.03%	4.62%	5%	4.4%	1.25%	3.49%
2026/01/22	34.91%	6.45%	4.9%	10.8%	1.2%	2.96%	3.11%	4.93%	1.22%	4.89%
2026/01/23	43.11%	7.5%	1.97%	4.63%	5.43%	2.12%	1.76%	2.9%	0.78%	3.98%
2026/01/24	35.48%	10.35%	5.16%	5.87%	5.42%	2.46%	4.42%	2.19%	1.08%	1.81%
2026/01/25	31.37%	10.09%	1.98%	6.21%	2.01%	3.58%	2.87%	6.25%	0.5%	3.38%
2026/01/26	31.42%	11.65%	8.8%	3.36%	8.49%	1.33%	5.94%	4.2%	0.54%	2.65%
2026/01/27	40.28%	8.86%	3.78%	6.04%	8.89%	0.98%	4.33%	4.57%	0.36%	2%
2026/01/28	47.35%	10.26%	2.86%	7.09%	2.59%	2.15%	2.94%	2.31%	0.56%	1.81%
2026/01/29	41.02%	6.73%	5.65%	3.9%	1.71%	2.91%	2.16%	3.36%	0.84%	0.42%
2026/01/30	29.89%	9.15%	3.34%	9.53%	10.54%	4.95%	5.65%	1.19%	1.02%	0.5%
2026/01/31	38.76%	8.57%	7.69%	5.5%	4.57%	2.41%	2.31%	1.51%	0.56%	0.55%

discounttire.com
tirerack.com
lesschwab.com
mavis.com
discounttirecenters.com
tireagent.com
fixgo.com
pepboys.com
tires-easy.com
goodyear.com

Discounttire.com led January with fluctuating impressions, peaking at 47.35% on the 28th. Tirerack.com saw a decline, ending at 8.57%. Les Schwab and Mavis showed varied trends, while Goodyear’s share decreased, closing at 0.55%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month

1
Discount Tire Official Site https://www.discounttire.com
Save Time, Order Online — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online.
2
Discount Tire & Serv. Centers® https://www.discounttirecenters.com
California's #1 Tire Center — Book Appointments Online. 30-Day Ride & Price Guarantee. California's Trusted Tire Source!
3
Firestone Tires | Official Site https://www.firestonetire.com
From Highway to Trail, Firestone Can Help You Safely Navigate Any Terrain. Learn More!
4
Lowest Tire Price Guarantee | Tire Deals Starting at $73.99 https://www.mavis.com › tire_deals › in_your_area
Shop For Our Current Tire Specials & Make Sure You Save On Your Next Tire Purchase. Any Tire You Need, We Have At A Discounted Price! Make A Reservation Online Today. Low Tire Price Guaranteed. Tires Priced to Sell. Tires are In-Stock.
5
Discount Tire + Tire Rack BETTER TOGETHER https://www.tirerack.com
Large Selection of Tires & Wheels! Find. Deliver. Install. Find an installer nearby. Experts on staff. Next day delivery to most. Highlights: Online Shopping Option Available, Customer Support Available, Order Tracking Option Available.

In the competitive world of tire sales, Discount Tire and Tire Rack’s collaboration stands out with a promise of convenience and expertise. Meanwhile, Discount Tire Centers emphasizes trust and guarantees in California. Firestone focuses on versatility across terrains, while Mavis highlights unbeatable prices and availability.

Frequently Asked Questions

Why is the US Automotive Tires January 2026 Report useful and how should I use it?

Why is the US Automotive Tires January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Automotive Tires January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Automotive Tires January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Tires January 2026 Report?

The US Automotive Tires January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Tires January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Tires January 2026 Report for?

The US Automotive Tires January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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Tires – US

Google AI Overview visibility for Automotive Tires US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Automotive Tires brands

Share of Spend for the top 10 US Automotive Tires brands

Competitor Count for US Automotive Tires

Market Loss & Market Gains for US Automotive Tires

US Automotive Tires Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Frequently Asked Questions

Why is the US Automotive Tires January 2026 Report useful and how should I use it?

Why is the US Automotive Tires January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Tires January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Tires January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

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AUS Tires