US Automotive Tires - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.3379784817
56.6620215183
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 23%
Navigational 6%
Seasonal 1%
Local 7%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 36.65
tirerack.com 17.02
mavis.com 5.5
tireagent.com 5.44
goodyear.com 3.5
pepboys.com 3.32
discounttirecenters.com 2.7
prioritytire.com 2.53
fixgo.com 2.51
firestonecompleteautocare.com 2.3
others 18.53
  • discounttire.com - 36.65%
  • tirerack.com - 17.02%
  • mavis.com - 5.5%
  • tireagent.com - 5.44%
  • goodyear.com - 3.5%
  • pepboys.com - 3.32%
  • discounttirecenters.com - 2.7%
  • prioritytire.com - 2.53%
  • fixgo.com - 2.51%
  • firestonecompleteautocare.com - 2.3%
  • others - 18.53%

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Discounttire.com dominates with 36.65% click share, followed by others at 18.53%. Tirerack.com holds 17.02%, while Mavis and Tireagent trail with 5.5% and 5.44% respectively.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com pepboys.com tireagent.com fixgo.com mavis.com belletire.com prioritytire.com firestonecompleteautocare.com goodyear.com
2026/10/01 17.26% 13.3% 7.33% 10.71% 7.31% 7.03% 1.97% 1.75% 3.56% 3.37%
2026/10/02 20.05% 17.39% 3.11% 10.3% 2.56% 7% 2.18% 3.49% 4.07% 4.07%
2026/10/03 17.96% 17.76% 4.9% 5.76% 5.43% 6.16% 3% 1.49% 4.11% 3.92%
2026/10/04 11.34% 21.86% 2.98% 4.78% 8.36% 4.77% 0.9% 0.93% 3.89% 3.37%
2026/10/05 16.14% 14.33% 3.62% 6.58% 4.05% 7.3% 1.48% 1.83% 3.99% 4.31%
2026/10/06 10.82% 14.67% 3.37% 6.41% 7.06% 5.33% 1.38% 1.85% 3.94% 4.44%
2026/10/07 16.05% 18.13% 5.31% 7.13% 4.12% 5.2% 0.81% 1.47% 4.1% 3.54%
2026/10/08 21.88% 20.63% 3.57% 6.5% 3.48% 6.62% 0.87% 2.33% 4.7% 8.63%
2026/10/09 20.41% 19.22% 2.35% 6.24% 3.06% 5.82% 0.97% 1.5% 3.41% 13.18%
2026/10/10 13.33% 18.14% 1.95% 5.95% 2.81% 6.94% 0.69% 1.22% 3.26% 13.5%
2026/10/11 13.43% 22.68% 1.56% 3.19% 2.99% 7.74% 1.27% 1.1% 3.51% 14.21%
2026/10/12 19.05% 22.86% 4.3% 4.69% 2.3% 6.34% 0.52% 1.37% 3.68% 13.67%
2026/10/13 15.14% 23.16% 4.86% 5.91% 2.45% 7.17% 1.59% 2.65% 3.16% 7.92%
2026/10/14 18.36% 23.62% 1.98% 7.04% 2.14% 9.34% 0.9% 1.68% 2.34% 8.69%
2026/10/15 14.69% 16.51% 2.1% 6.24% 3.09% 7.72% 4.21% 1.52% 3.81% 6.93%
2026/10/16 14.8% 17.71% 2.22% 7.25% 2.65% 8.51% 2.03% 3.44% 7.22% 9.54%
2026/10/17 14.89% 17.81% 3.15% 8.42% 3.16% 8.9% 2.72% 4.64% 3.95% 7.13%
2026/10/18 22.45% 21.3% 2.39% 7.71% 1.24% 7.44% 0.91% 4.06% 4.81% 7.25%
2026/10/19 14.41% 22.98% 3.69% 9.58% 3.52% 11.27% 2.26% 4.87% 3.96% 2.68%
2026/10/20 13.36% 25.2% 3.12% 9.02% 3.46% 11.62% 4.09% 5.91% 3.58% 3.64%
2026/10/21 11.46% 18.27% 7.68% 11.88% 6.96% 8.19% 1.9% 3.23% 3.75% 4.02%
2026/10/22 10.64% 20.98% 6.4% 12.65% 3.36% 13.63% 2.67% 3.34% 2.65% 2.98%
2026/10/23 16.23% 23.56% 6.38% 10.5% 3.43% 5.16% 1.93% 4.47% 2.51% 3.98%
2026/10/24 13.33% 18.92% 9.74% 10.79% 5.5% 7.09% 3.62% 3.64% 3.33% 4.31%
2026/10/25 12.21% 20.59% 9.38% 12.65% 7.18% 6.22% 2.76% 3.57% 2.73% 2.93%
2026/10/26 14.03% 17.32% 8.94% 12.22% 4.74% 10.64% 1.67% 5% 1.63% 4.35%
2026/10/27 12.32% 19.29% 8.9% 8.77% 6.21% 5.35% 6.16% 5.68% 2.79% 3.18%
2026/10/28 14.27% 15.88% 8.82% 11.52% 4.24% 5.43% 4.39% 6.41% 3.11% 3.57%
2026/10/29 16.26% 16.47% 8.25% 10.68% 7.11% 8.48% 2.61% 3.91% 3.6% 1.05%
2026/10/30 16.91% 13.14% 9.59% 10.3% 5.96% 6.16% 3.46% 4.96% 2.73% 0.69%
2026/10/31 18.37% 16.83% 9.01% 8.08% 6.63% 6.27% 4.78% 3.55% 2.53% 1.29%
  • discounttire.com
  • tirerack.com
  • pepboys.com
  • tireagent.com
  • fixgo.com
  • mavis.com
  • belletire.com
  • prioritytire.com
  • firestonecompleteautocare.com
  • goodyear.com

Copyright © Adthena. All rights reserved.

In October 2026, Discount Tire’s PPC spend fluctuated, peaking at 22.45% on the 18th. Tire Rack consistently led, reaching 25.20% on the 20th. Pep Boys and Tire Agent showed moderate activity, while Goodyear’s spend spiked mid-month before declining.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 133
2026/10/02 148
2026/10/03 145
2026/10/04 139
2026/10/05 151
2026/10/06 151
2026/10/07 139
2026/10/08 152
2026/10/09 153
2026/10/10 159
2026/10/11 160
2026/10/12 156
2026/10/13 159
2026/10/14 168
2026/10/15 174
2026/10/16 169
2026/10/17 166
2026/10/18 159
2026/10/19 150
2026/10/20 154
2026/10/21 144
2026/10/22 155
2026/10/23 169
2026/10/24 194
2026/10/25 181
2026/10/26 180
2026/10/27 185
2026/10/28 192
2026/10/29 183
2026/10/30 190
2026/10/31 174

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October saw a dynamic rise in distinct advertisers, starting at 133 and peaking at 194. The month concluded with a robust 174, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tireagent.com 2.99%
pepboys.com 2.77%
prioritytire.com 2.07%
tirerack.com 1%
belletire.com 0.94%
americastire.com -1%
firestonetire.com -1.11%
discounttire.com -1.13%
discounttirecenters.com -2.27%
goodyear.com -2.69%

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Tireagent.com leads with a 2.99% click share rise, while Goodyear.com drops by 2.69%. Pepboys.com and Prioritytire.com also see gains, contrasting Discounttirecenters.com’s decline.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com tirerack.com pepboys.com tireagent.com fixgo.com mavis.com prioritytire.com firestonecompleteautocare.com discounttirecenters.com goodyear.com
2026/10/01 15.38% 12.04% 6.94% 9.88% 10.27% 5.79% 1.44% 2.76% 6.06% 2.27%
2026/10/02 23.25% 14.86% 3.27% 8.7% 3.79% 6.34% 2.89% 3.54% 0.94% 2.98%
2026/10/03 20.36% 15.23% 4.98% 4.19% 6.12% 4.14% 1.29% 3.35% 4.46% 2.71%
2026/10/04 13.2% 12.83% 3.13% 3.57% 11.66% 4.65% 0.94% 2.91% 12.13% 2.49%
2026/10/05 17.31% 12.61% 2.8% 4.72% 7.56% 7.46% 1.7% 2.62% 8.1% 3.01%
2026/10/06 12.17% 13.44% 3.34% 5.34% 8.99% 5.02% 2% 3.77% 8.66% 4.9%
2026/10/07 16.98% 16.56% 5.66% 7.04% 5.12% 6.73% 1.69% 3.82% 2.84% 2.98%
2026/10/08 23.99% 18.05% 3.21% 5.64% 5.74% 7.36% 2.07% 3.61% 1.68% 6.75%
2026/10/09 20.43% 15.48% 2.32% 5.67% 4.08% 5.73% 1.12% 3.36% 2.25% 10.3%
2026/10/10 14.84% 18.16% 2.47% 6.63% 3.88% 5.35% 1.16% 3.54% 2.64% 9.99%
2026/10/11 14.13% 19.48% 1.99% 2.46% 5.48% 7.52% 1.05% 3.34% 4.68% 10.69%
2026/10/12 21.94% 18.92% 4.25% 4.55% 4.45% 5.53% 1.21% 2.7% 1.32% 9.63%
2026/10/13 17.67% 19.15% 6.22% 5.81% 2.71% 6.77% 2.16% 2.53% 3.43% 5.92%
2026/10/14 18.67% 20.88% 2.1% 8.07% 2.64% 8.7% 1.99% 1.64% 0.32% 5.74%
2026/10/15 14.98% 15.59% 1.79% 6.31% 3.73% 7.1% 1.94% 3.1% 8.15% 4.88%
2026/10/16 14.65% 16.54% 2.65% 7.49% 4.21% 8% 3% 8.28% 3.83% 5.4%
2026/10/17 14.45% 15.96% 3.18% 9.53% 3.57% 7.6% 4.68% 3.62% 2.19% 4.81%
2026/10/18 21.16% 20.31% 2.78% 9.7% 1.17% 7.77% 4.49% 4.58% 0.37% 4.18%
2026/10/19 15.71% 21.4% 3.6% 8.15% 4.27% 10.92% 4.09% 2.87% 2.99% 1.72%
2026/10/20 14.24% 19.15% 3.76% 7.99% 3.85% 12.49% 5.23% 3.33% 2.22% 2.75%
2026/10/21 10.73% 16.17% 8.53% 7.99% 10.13% 8.44% 2.62% 3.99% 3.82% 3.54%
2026/10/22 10.25% 16.21% 6.97% 10% 5.22% 14.15% 4.26% 2.84% 1.92% 1.98%
2026/10/23 18.14% 21.61% 6.7% 7.77% 3.97% 5.44% 3.15% 2.24% 0.89% 3.69%
2026/10/24 14.03% 16.53% 9.18% 9.61% 6.54% 6.95% 3.1% 3.61% 1.11% 2.51%
2026/10/25 12.85% 17.36% 9.07% 11.15% 7.98% 6.14% 3.02% 3.69% 1.91% 3.15%
2026/10/26 14.97% 15.82% 8.51% 10.59% 5.75% 9.71% 4.45% 1.6% 0.56% 2.57%
2026/10/27 12.66% 17.24% 7.31% 6.84% 6.9% 4.93% 4.81% 3.23% 1.57% 2.37%
2026/10/28 13.7% 13.89% 8.92% 10.18% 5.27% 5.73% 5.64% 2.45% 2.02% 2.9%
2026/10/29 16.2% 13.91% 8.12% 10.32% 8.09% 7.54% 3.68% 2.64% 2.29% 0.68%
2026/10/30 18.7% 11.56% 10.64% 7.16% 6.47% 5.41% 5.03% 2.84% 4.7% 0.5%
2026/10/31 17.71% 16.2% 9.47% 7.84% 6.78% 5.93% 2.81% 2% 1.08% 0.93%
  • discounttire.com
  • tirerack.com
  • pepboys.com
  • tireagent.com
  • fixgo.com
  • mavis.com
  • prioritytire.com
  • firestonecompleteautocare.com
  • discounttirecenters.com
  • goodyear.com

Copyright © Adthena. All rights reserved.

DiscountTire led October with fluctuating impressions, peaking at 23.99%. TireRack followed closely, maintaining a steady presence. PepBoys and TireAgent showed moderate activity, while Goodyear’s share dwindled towards month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    Discount Tire Official Site https://www.discounttire.com

    Save Time, Order Online — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online.

  2. 2
    Les Schwab Tire Center https://www.lesschwab.com

    Last Chance - Save Up To $100 — Hurry! Save Up To $100 On Select Sets Of All-Weather Or All-Terrain Tires.

  3. 3
    Buy 3 Tires, Get the 4th Free https://www.pepboys.com › cooper › tires

    Early Black Friday Tire Deal — Early Black Friday: Buy 3, Get The 4th Tire Free + Up To $100 Off Install. Terms Apply

  4. 4
    Tire Rack Official Site - Tirerack.com https://www.tirerack.com › tires

    Tirerack.com® The Way Tire Buying Should Be.™

  5. 5
    Finding Tires Just Got Easier | Free Shipping on All Tires https://www.tires-easy.com

    Best Quality Tires at Low Prices! Huge Selection, Fast Shipping.

Copyright © Adthena. All rights reserved.

Discount Tire emphasizes convenience and savings, urging online purchases. Les Schwab creates urgency with limited-time discounts. Pep Boys leverages early Black Friday deals, offering a free tire. Tire Rack highlights a seamless buying experience. Tires Easy focuses on variety and free shipping.

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