US Automotive Tires - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.2306236042
87.7693763958
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 24%
Navigational 3%
Seasonal 1%
Local 13%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 62.86
tirerack.com 7.28
mavis.com 4.06
discounttirecenters.com 4
pepboys.com 2.53
goodyear.com 2.05
tireagent.com 1.8
firestonecompleteautocare.com 1.67
fixgo.com 1.61
americastire.com 1.08
others 11.06
  • discounttire.com - 62.86%
  • tirerack.com - 7.28%
  • mavis.com - 4.06%
  • discounttirecenters.com - 4%
  • pepboys.com - 2.53%
  • goodyear.com - 2.05%
  • tireagent.com - 1.8%
  • firestonecompleteautocare.com - 1.67%
  • fixgo.com - 1.61%
  • americastire.com - 1.08%
  • others - 11.06%

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Discounttire.com dominates with 62.86% click share, overshadowing others like tirerack.com at 7.28%. ‘Others’ collectively hold 11.06%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com pepboys.com mavis.com firestonecompleteautocare.com tireagent.com fixgo.com discounttirecenters.com bigbrandtire.com goodyear.com
2026/03/01 35.51% 5.72% 4.23% 7.11% 2.05% 4.62% 5.79% 6.91% 2.91% 3.09%
2026/03/02 36.22% 7.68% 4.51% 7.86% 2.89% 4.5% 4.97% 5.01% 2.65% 3.29%
2026/03/03 29.7% 6.93% 7.6% 4.81% 4.43% 4.17% 4.99% 13.29% 2.68% 4.11%
2026/03/04 27.81% 8.9% 6.41% 4.7% 4.51% 4.73% 4.26% 8.94% 1.38% 3.6%
2026/03/05 38.79% 9.48% 2.97% 5.92% 3.42% 4.08% 5.11% 2.6% 2.06% 3.05%
2026/03/06 32.83% 8.2% 9.13% 6.75% 7.62% 3.98% 4.45% 2.59% 2.13% 2.61%
2026/03/07 29.61% 8.82% 7.53% 4.06% 6.86% 3.67% 2.95% 9% 3.77% 3.97%
2026/03/08 33.74% 10.98% 8.77% 4.23% 3.55% 3.02% 6.13% 6.12% 1.97% 2.79%
2026/03/09 35.36% 16.32% 8.49% 6.03% 3.76% 6.63% 2.6% 0.73% 0.53% 4.19%
2026/03/10 40.7% 8.66% 8.31% 8.83% 2.96% 4.51% 1.47% 1.7% 6.32% 2.77%
2026/03/11 39.03% 8.42% 9.11% 5.62% 3.57% 4.59% 2.77% 1.42% 3.41% 4.48%
2026/03/12 25.67% 6.69% 8.58% 8.72% 5.74% 6.28% 6.78% 8.29% 1.07% 2.98%
2026/03/13 28.71% 10.37% 6.3% 8.96% 3.19% 6.91% 3.87% 4.52% 1.03% 2.73%
2026/03/14 29.03% 6.31% 9.72% 8.01% 4.85% 4.07% 4.87% 3.31% 4.14% 2.54%
2026/03/15 34.69% 10.82% 7.42% 11.11% 4.42% 5.14% 5.3% 5.04% 1.56% 3.26%
2026/03/16 30.65% 10.91% 6.29% 6.87% 4.35% 5.48% 3.37% 2.4% 3.22% 3.26%
2026/03/17 25.7% 7.82% 5.97% 6.51% 6.01% 5.36% 7.75% 7.67% 0.79% 3.36%
2026/03/18 26.92% 7.95% 3.31% 10.98% 5.81% 6.38% 2.66% 11.31% 0.65% 2.66%
2026/03/19 30.11% 9.03% 9.55% 9% 6.29% 4.35% 5.15% 3.88% 1.07% 4.21%
2026/03/20 28.99% 9.36% 9.94% 7.29% 3.13% 4.24% 5.03% 5.91% 1.01% 2.53%
2026/03/21 23.52% 8.1% 7.33% 13.27% 7.52% 5.37% 5.49% 5.32% 1.07% 3.3%
2026/03/22 26.11% 7.92% 7.17% 13% 4.67% 3.87% 4.98% 3.45% 1.02% 3.12%
2026/03/23 37.44% 10.36% 3.93% 10.02% 8.28% 4.27% 1.11% 1.73% 0.89% 2%
2026/03/24 37.76% 11.41% 3.08% 7.91% 4.63% 6.46% 3.03% 2.28% 0.72% 2.69%
2026/03/25 28.38% 9.51% 4.06% 7.66% 5.56% 2.59% 3.89% 9.69% 3.8% 2.68%
2026/03/26 30.52% 9.8% 6.98% 10.5% 8.51% 5.1% 4.99% 0.85% 0.73% 2.8%
2026/03/27 34.57% 8.72% 10.68% 10.94% 3.42% 2.1% 3.75% 2.69% 0.06% 3.06%
2026/03/28 38.94% 7.62% 8.79% 11.83% 4.86% 1.69% 4.37% 4.57% 0.75% 3.3%
2026/03/29 42.46% 4.94% 5.76% 10.89% 3.54% 2.13% 7.43% 7.9% 0.42% 2.08%
2026/03/30 34.06% 6.1% 6.32% 8.54% 3.04% 2.83% 9.1% 8.27% 1.69% 2.91%
2026/03/31 35.26% 8.77% 6.14% 5.92% 4.4% 4.15% 3.7% 3.33% 2.78% 2.05%
  • discounttire.com
  • tirerack.com
  • pepboys.com
  • mavis.com
  • firestonecompleteautocare.com
  • tireagent.com
  • fixgo.com
  • discounttirecenters.com
  • bigbrandtire.com
  • goodyear.com

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Discounttire.com led March with fluctuating spend, peaking at 42.46%. Tirerack.com saw a mid-month surge, while pepboys.com maintained steady growth. Mavis.com and firestonecompleteautocare.com showed consistent activity. The month ended with discounttire.com dominating.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 132
2026/03/02 145
2026/03/03 141
2026/03/04 146
2026/03/05 137
2026/03/06 128
2026/03/07 120
2026/03/08 111
2026/03/09 126
2026/03/10 124
2026/03/11 117
2026/03/12 128
2026/03/13 127
2026/03/14 129
2026/03/15 117
2026/03/16 131
2026/03/17 149
2026/03/18 119
2026/03/19 121
2026/03/20 124
2026/03/21 110
2026/03/22 106
2026/03/23 123
2026/03/24 103
2026/03/25 106
2026/03/26 95
2026/03/27 98
2026/03/28 91
2026/03/29 80
2026/03/30 103
2026/03/31 87

Copyright © Adthena. All rights reserved.

March began with 132 advertisers, peaking at 149 mid-month. A decline followed, ending with 87 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
discounttire.com 1.76%
mavis.com 0.99%
americastire.com 0.77%
prioritytire.com 0.26%
continentaltire.com 0.14%
discounttirecenters.com -0.28%
bigbrandtire.com -0.51%
tiresplus.com -0.53%
tireagent.com -0.58%
pepboys.com -0.62%

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Mavis.com and DiscountTire.com surged in click share, while PepBoys.com and TireAgent.com faced declines.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com tirerack.com pepboys.com mavis.com tireagent.com fixgo.com discounttirecenters.com firestonecompleteautocare.com bigbrandtire.com goodyear.com
2026/03/01 40.48% 4.22% 4.75% 6.14% 4.22% 5.47% 7.01% 1.1% 2.92% 2.05%
2026/03/02 37.2% 6.26% 5.01% 7.3% 4.26% 5.86% 5.54% 1.89% 3.5% 1.78%
2026/03/03 33.13% 6.45% 8.8% 5.18% 4.01% 5.34% 10.36% 3.09% 1.96% 2.52%
2026/03/04 27.65% 8.54% 7.69% 4.35% 4.09% 4.48% 6.49% 2.87% 1.2% 2.55%
2026/03/05 40.5% 8.36% 3.37% 4.92% 3% 4.86% 3.24% 2.21% 1.71% 1.95%
2026/03/06 35.73% 7.49% 9.11% 6.16% 2.73% 4.98% 3.18% 6.41% 1.93% 1.86%
2026/03/07 29.96% 8.48% 9.1% 3.58% 3.01% 3.83% 7.8% 5.24% 3.83% 2.37%
2026/03/08 32.26% 10.02% 9.61% 2.86% 2.13% 7.52% 9.34% 2.4% 2.59% 1.66%
2026/03/09 37.89% 15.72% 8.71% 4.4% 5.99% 3.25% 0.8% 2.33% 0.63% 2.85%
2026/03/10 40.57% 7.91% 10.02% 9.17% 3.94% 1.47% 2.25% 1.94% 6.67% 1.76%
2026/03/11 40.17% 8.87% 10.08% 5.1% 3.45% 2.46% 1.03% 2.23% 3.21% 2.8%
2026/03/12 25.52% 5.36% 10.38% 8.45% 5.09% 8.08% 12.82% 3.84% 1.03% 1.85%
2026/03/13 31.05% 9.97% 6.92% 7.81% 6.71% 4.5% 5.38% 2.13% 0.77% 1.61%
2026/03/14 31.64% 5.16% 11.17% 7.39% 4.9% 5.35% 3.51% 3.11% 4.5% 1.47%
2026/03/15 37.94% 9.17% 8.83% 10.56% 4.47% 5.46% 6.54% 3.4% 1.27% 2.17%
2026/03/16 33.71% 9.88% 6.93% 6.92% 5.1% 3.49% 3.43% 3.54% 3.31% 1.97%
2026/03/17 27.05% 6.4% 5.59% 5.69% 2.93% 9.57% 11.07% 4.48% 0.6% 2.04%
2026/03/18 30.76% 6.47% 3.55% 11.58% 5.79% 2.41% 9.16% 4.81% 0.56% 1.32%
2026/03/19 32.43% 7.63% 9.95% 9.07% 3.46% 5.79% 4.3% 4.58% 1.11% 2.58%
2026/03/20 31.11% 7.61% 11.66% 7.1% 3.97% 5.62% 7.6% 1.98% 0.96% 1.35%
2026/03/21 25.7% 7.39% 9.18% 12.86% 4.83% 6.6% 7.21% 6.66% 0.69% 2.04%
2026/03/22 28.65% 6.75% 9.86% 13.81% 3.01% 5.21% 4.47% 3.19% 0.99% 1.9%
2026/03/23 36.65% 9.29% 4.43% 10.76% 5.82% 1.09% 1.95% 7.13% 0.98% 1.21%
2026/03/24 38.5% 9.36% 3.28% 6.75% 5.37% 3.95% 2.29% 5.71% 0.75% 1.59%
2026/03/25 32.48% 8.45% 4.39% 9.53% 2.61% 4.2% 8.23% 4.34% 3.84% 1.59%
2026/03/26 37.93% 8.09% 9.05% 9.27% 2.94% 5.39% 1.02% 8.49% 0.54% 1.41%
2026/03/27 35.85% 6.92% 12.02% 10.66% 2.51% 4.54% 3.72% 2.41% 0.13% 1.67%
2026/03/28 41.95% 6.01% 10.72% 12.64% 1.38% 4.2% 4.69% 4.78% 0.87% 1.71%
2026/03/29 46.46% 3.86% 6.83% 10.09% 1.42% 8.22% 5.37% 3.37% 0.4% 1.25%
2026/03/30 35.85% 4.25% 6.72% 7.37% 2.25% 10.41% 9.12% 1.63% 2.97% 1.78%
2026/03/31 35.94% 7.17% 6.07% 5.83% 5.01% 4.39% 4.02% 3.41% 2.88% 1.26%
  • discounttire.com
  • tirerack.com
  • pepboys.com
  • mavis.com
  • tireagent.com
  • fixgo.com
  • discounttirecenters.com
  • firestonecompleteautocare.com
  • bigbrandtire.com
  • goodyear.com

Copyright © Adthena. All rights reserved.

In March 2026, DiscountTire.com led with fluctuating impressions, peaking at 46.46%. TireRack.com and PepBoys.com showed varied trends, while Mavis.com surged mid-month. The month concluded with DiscountTire.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    Discount Tire Official Site https://www.discounttire.com

    Save Time, Order Online — Get Instant Savings on Top Brands With Our Exclusive Online Offer. Save Today. Combine Our...

  2. 2
    Buy 2 Tires Get 2 Free https://www.discounttirecenters.com

    California's #1 Tire Center — Buy 2 Tires Get 2 Free on select tires. Shop for new tires & locate your nearest...

  3. 3
    Buy 3 Tires - Get 1 Free - Offer Valid Mar 08 - 31, 2026 https://www.firestonecompleteautocare.com

    Enjoy Instant Savings On SureDrive Tires. Buy 3 And Get 1 Free

  4. 4
    Buy 3 Tires & Get 1 Free https://www.fixgo.com

    Spring Sale — Up to 70% Off — Buy tires at FixGo & get Up to 70% off on selected tires. Shop online, install...

  5. 5
    Buy 3, Get The 4th Tire Free https://www.pepboys.com

    Free Installation on 4 Tires — Buy 3, Get 4th Tire Free Plus Free Install On Cooper Adventurer Tires. Terms Apply. Buy 3 & Get The 4th Free On Cooper Adventurer All-Season Tires + Free...

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, Discount Tire’s online savings and Firestone’s limited-time offers stand out. Discount Tire Centers and FixGo entice with “Buy 2, Get 2 Free” and “Buy 3, Get 1 Free” deals, while Pep Boys adds free installation, highlighting value and convenience.

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