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UK Automotive Tires - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 31.57
halfords.com 13.91
national.co.uk 13.6
ebay.co.uk 6.02
kwik-fit.com 5.03
asdatyres.co.uk 4.29
justtyres.co.uk 4.29
protyre.co.uk 2.58
demon-tweeks.com 1.79
mytyres.co.uk 1.65
others 15.27

Copyright © Adthena. All rights reserved.

In the PPC landscape, Blackcircles.com dominates with 31.57% click share. Halfords.com and National.co.uk follow closely, while ‘others’ collectively hold 15.27%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com kwik-fit.com ebay.co.uk atseuromaster.co.uk etyres.co.uk asdatyres.co.uk justtyres.co.uk demon-tweeks.com
2025/06/01 30.78% 11.82% 16.67% 4.53% 4.74% 1.52% 1.31% 1.28% 5.58% 1.72%
2025/06/02 34.29% 16.21% 12.72% 5.08% 4.77% 0.79% 1.42% 1.18% 6.23% 1.2%
2025/06/03 35.04% 10.44% 15.03% 5.96% 5.08% 1.19% 1.65% 0.78% 5.08% 0.57%
2025/06/04 32.8% 12.39% 17.41% 5.08% 5.05% 0.92% 1.76% 0.69% 4.87% 1.45%
2025/06/05 25.28% 14.37% 17.63% 8.41% 3.12% 1.11% 1.95% 1.58% 4.05% 0.97%
2025/06/06 28.03% 12.52% 17.48% 7.33% 3.52% 1.25% 2.47% 1.63% 5.58% 1.45%
2025/06/07 25.57% 17.41% 13.63% 5.61% 6.23% 0.95% 1.79% 1.62% 4.85% 2%
2025/06/08 25.93% 16.53% 16.23% 5.27% 5.13% 1.48% 1.14% 1.61% 6.62% 0.99%
2025/06/09 34.19% 15.01% 12.17% 4.64% 7.79% 1.01% 0.87% 0.57% 1.87% 2.02%
2025/06/10 29.52% 12.41% 16.4% 7.12% 6.15% 1.35% 1.29% 1.75% 1.24% 1.17%
2025/06/11 34.56% 14.13% 15.04% 7.02% 3.21% 1.2% 1.28% 1.34% 4.07% 1.21%
2025/06/12 27.48% 12.89% 16.39% 6.86% 4.27% 1.91% 1.4% 1.56% 3.29% 1.93%
2025/06/13 26.06% 14.09% 16.52% 6.23% 4.35% 1.98% 1.04% 1.32% 4.56% 1.59%
2025/06/14 23.57% 17.52% 15.75% 5.36% 4.16% 1.51% 1.05% 1.29% 6.68% 1.83%
2025/06/15 23.5% 14.2% 17.77% 5.52% 4.5% 1.45% 1.17% 1.4% 7.53% 1.92%
2025/06/16 30.21% 11.11% 15.04% 5.91% 3.07% 1.01% 1.1% 1.65% 8.42% 0.79%
2025/06/17 42.61% 10.51% 14.04% 5.62% 3.58% 1.12% 1.81% 1.79% 0.59% 1.42%
2025/06/18 31.95% 12.37% 15.21% 5.75% 5.8% 1.01% 1.58% 1.64% 0.78% 1.59%
2025/06/19 30.87% 14.91% 13.08% 5.24% 6.25% 1.14% 1.46% 1.31% 5.98% 1.45%
2025/06/20 30.92% 9.91% 16.27% 4.89% 6.05% 1.9% 1.46% 1.08% 7.57% 1.33%
2025/06/21 31.47% 10% 16.12% 4.36% 7.58% 1.58% 1.39% 1.41% 2.96% 2.53%
2025/06/22 27.54% 14.56% 14.94% 4.29% 7.97% 2.53% 1.27% 1.56% 1.91% 2.63%
2025/06/23 35.72% 12.21% 14.13% 3.95% 6.88% 1.53% 1.69% 1.35% 1.58% 2.55%
2025/06/24 41.99% 13.32% 12.63% 4.14% 4.22% 1.59% 1.38% 1.3% 1.37% 1.29%
2025/06/25 36.08% 16.26% 12.07% 4.04% 4.82% 2.29% 1.84% 1.47% 0.95% 1.58%
2025/06/26 27.88% 20.28% 14.72% 3.71% 5.51% 1.87% 2.15% 1.33% 2.12% 1.31%
2025/06/27 29.06% 19.75% 13.5% 4.27% 6.19% 2.19% 2.32% 2.26% 1.65% 1.06%
2025/06/28 30.17% 21.23% 13.35% 3.15% 5.55% 3.11% 1.61% 1.82% 1.4% 1.53%
2025/06/29 28.76% 18.33% 14.81% 2.89% 5.77% 3.41% 1.93% 1.77% 2.18% 1.85%
2025/06/30 34.79% 17.19% 13.12% 4.44% 3.99% 2.85% 2.76% 1.53% 1.17% 0.86%

Copyright © Adthena. All rights reserved.

Blackcircles.com led June with fluctuating spend, peaking at 42.61% on the 17th. National.co.uk and Halfords.com followed, showing consistent mid-range shares. Kwik-fit.com and ebay.co.uk maintained lower, stable shares.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 221
2025/06/02 227
2025/06/03 200
2025/06/04 223
2025/06/05 227
2025/06/06 247
2025/06/07 257
2025/06/08 240
2025/06/09 244
2025/06/10 242
2025/06/11 261
2025/06/12 267
2025/06/13 262
2025/06/14 244
2025/06/15 254
2025/06/16 239
2025/06/17 242
2025/06/18 250
2025/06/19 236
2025/06/20 243
2025/06/21 242
2025/06/22 234
2025/06/23 224
2025/06/24 226
2025/06/25 225
2025/06/26 221
2025/06/27 228
2025/06/28 224
2025/06/29 213
2025/06/30 210

Copyright © Adthena. All rights reserved.

June began with 221 advertisers, peaking at 267 mid-month. A decline followed, ending with 210. The month showcased dynamic shifts, highlighting competitive fluctuations.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
blackcircles.com 3.8%
ebay.co.uk 1.31%
mytyres.co.uk 0.76%
atseuromaster.co.uk 0.53%
4x4tyres.co.uk 0.37%
tyresforu.co.uk -0.26%
oponeo.co.uk -0.36%
kwik-fit.com -1.66%
halfords.com -2.02%
justtyres.co.uk -3.1%

Copyright © Adthena. All rights reserved.

Blackcircles.com surged with a 3.8% click share increase, while justtyres.co.uk faced a 3.1% decline.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date blackcircles.com halfords.com national.co.uk ebay.co.uk kwik-fit.com asdatyres.co.uk tirestreets.co.uk demon-tweeks.com justtyres.co.uk oponeo.co.uk
2025/06/01 31.51% 15.26% 8.17% 7.96% 4.64% 1.63% 2.01% 2.03% 4.59% 4.94%
2025/06/02 39.28% 10.77% 10.08% 7.93% 4.99% 1.63% 1.34% 1.5% 4.81% 2.51%
2025/06/03 37.45% 12.6% 6.65% 8.83% 5.64% 0.75% 1.25% 0.8% 4.03% 2.58%
2025/06/04 35.68% 14.69% 8.02% 8.49% 4.86% 1.07% 1.92% 2% 3.99% 2.53%
2025/06/05 27.83% 15.93% 8.29% 5.82% 8.07% 2.11% 1.37% 1.44% 3.59% 2.29%
2025/06/06 31.15% 15.5% 7.15% 6.2% 7.2% 2.43% 1.6% 1.89% 4.7% 2.19%
2025/06/07 27.95% 12.11% 11.28% 10.45% 5.47% 2.39% 2.42% 2.42% 4.21% 2.04%
2025/06/08 30.42% 14.21% 10.4% 8.86% 5.37% 2.13% 1.82% 1.3% 5.31% 1.68%
2025/06/09 36.42% 9.96% 9.51% 12.64% 4.38% 0.55% 1.91% 2.41% 2.09% 1.79%
2025/06/10 32.2% 13.98% 7.58% 10.37% 6.62% 2.28% 1.29% 1.59% 1.47% 1.61%
2025/06/11 38.19% 12.93% 8% 5.67% 6.9% 1.99% 0.92% 1.61% 5.2% 1.25%
2025/06/12 29.45% 13.54% 8.01% 7.37% 6.64% 1.77% 1.68% 2.37% 3.89% 1.98%
2025/06/13 28.41% 13.54% 8.98% 7.37% 6.22% 1.64% 1.69% 1.95% 6.06% 1.78%
2025/06/14 25.78% 13.8% 10.59% 7.43% 5.69% 1.5% 1.51% 2.53% 7.85% 1.5%
2025/06/15 25.59% 14.89% 8.99% 7.58% 5.75% 1.89% 1.29% 2.36% 8.91% 1.38%
2025/06/16 32.45% 12.9% 6.83% 5.14% 5.6% 1.97% 1.43% 1.12% 10.3% 1.18%
2025/06/17 45.69% 11.71% 6.22% 6.27% 5.45% 2.09% 1.01% 1.77% 0.73% 1.06%
2025/06/18 34.71% 12.98% 6.98% 9.73% 5.65% 1.81% 1.6% 1.98% 0.91% 1.55%
2025/06/19 32.46% 11.12% 8.43% 10.94% 5.09% 1.53% 1.47% 1.93% 6.09% 1.42%
2025/06/20 31.7% 13.71% 5.28% 10.31% 4.75% 1.43% 1.82% 1.6% 7.66% 1.76%
2025/06/21 32.7% 13.54% 5.24% 12.05% 4.38% 1.49% 1.84% 3.25% 2.78% 1.56%
2025/06/22 29.68% 12.87% 8.44% 12.83% 4.46% 1.82% 1.85% 3.24% 2.03% 1.6%
2025/06/23 37.47% 12.25% 6.42% 11.43% 3.71% 1.57% 1.32% 3.33% 1.36% 1.3%
2025/06/24 45.21% 11.24% 7.45% 7.23% 4.12% 1.48% 1.36% 1.55% 1.43% 1.18%
2025/06/25 39.05% 10.48% 10.67% 8.21% 4.16% 1.49% 1.54% 1.96% 0.86% 1.22%
2025/06/26 31.07% 12.47% 12.28% 9.49% 3.61% 1.41% 1.75% 1.78% 1.85% 1.28%
2025/06/27 32.89% 12.06% 10.23% 11.03% 4.16% 2.66% 2.2% 1.41% 1.41% 1.35%
2025/06/28 34.66% 11.94% 11.05% 9.56% 3.54% 2.16% 2.12% 1.93% 1.35% 1.31%
2025/06/29 32.31% 12.47% 10.78% 10.1% 3.01% 2.07% 2.17% 2.5% 1.93% 1.39%
2025/06/30 39.25% 11.86% 9.96% 7.15% 4.45% 1.97% 1.28% 1.19% 1.14% 1.11%

Copyright © Adthena. All rights reserved.

In June 2025, blackcircles.com led with fluctuating impressions, peaking mid-month. Halfords.com and national.co.uk showed steady, lower shares. By month’s end, blackcircles.com maintained dominance, while others remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Low Prices On Big Tyre Brands | 15% Off | Get Road Trip Ready https://www.blackcircles.com

    The UK's leading online tyre retailer with World Class Service as rated by our customers.

  2. 2
    Same Day Tyre Fitting - Never Beaten On Fitted Price https://www.halfords.com

    Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At Halfords.

  3. 3
    Mobile Tyre Fitting Near You - 20 Min Arrivals - We Come To You https://www.mobiletyrebuddy.co.uk

    Emergency Tyres Near You. We Come To You In 20 Minutes. Call Our Emergency 24 Hour Office.

  4. 4
    National Tyres https://www.national.co.uk

    Free Tyre Check — Explore our wide range of tyres online, or book your MOT & car maintenance safety check. National...

  5. 5
    We Won't Be Beaten On Price https://www.tyre-shopper.co.uk

    Buy Today. Fit Next Day — Tyre Shopper Offers A Guaranteed Price Promise Never Beaten On Price. We Won't Be Beaten On Price. Shop Online At Tyre Shopper. Long Life.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, Blackcircles.com entices with a 15% discount and world-class service. Halfords promises unbeatable fitted prices, while Mobile Tyre Buddy offers rapid, on-the-go service. National Tyres provides free checks, and Tyre Shopper guarantees unmatched pricing.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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