UK Automotive Tires - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 3.89335970467
96.1066402953
3%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 23%
Navigational 3%
Seasonal 0%
Local 5%
Problem Solving 33%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 24.9
halfords.com 18.13
national.co.uk 14.49
kwik-fit.com 11.23
ebay.co.uk 5.02
justtyres.co.uk 4.16
asdatyres.co.uk 2.79
etyres.co.uk 2.12
protyre.co.uk 2.08
mobiletyrebuddy.co.uk 1.85
others 13.23
  • blackcircles.com - 24.9%
  • halfords.com - 18.13%
  • national.co.uk - 14.49%
  • kwik-fit.com - 11.23%
  • ebay.co.uk - 5.02%
  • justtyres.co.uk - 4.16%
  • asdatyres.co.uk - 2.79%
  • etyres.co.uk - 2.12%
  • protyre.co.uk - 2.08%
  • mobiletyrebuddy.co.uk - 1.85%
  • others - 13.23%

Copyright © Adthena. All rights reserved.

Blackcircles.com leads with 24.9% click share, followed by Halfords.com at 18.13%. Others collectively hold 13.23%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com kwik-fit.com justtyres.co.uk ebay.co.uk asdatyres.co.uk etyres.co.uk mobiletyrebuddy.co.uk protyre.co.uk
2025/10/01 29.07% 14.55% 15.64% 7.28% 4.97% 5.46% 2.8% 1.84% 2.07% 1.16%
2025/10/02 23.28% 14.98% 17.62% 7.76% 5.05% 6.09% 2.59% 1.99% 2.15% 2.3%
2025/10/03 20.82% 15.02% 19.47% 8.31% 5.11% 5.59% 3.09% 2.4% 2.01% 2.05%
2025/10/04 21.05% 13.3% 18.48% 8.86% 5.64% 6.41% 2.7% 1.87% 2.74% 1.72%
2025/10/05 20.01% 13.8% 19.19% 7.94% 5.7% 7.47% 2.85% 1.61% 2.29% 2.21%
2025/10/06 25.24% 13.53% 18.36% 7.41% 4.94% 6.71% 2.66% 1.73% 1.99% 1.76%
2025/10/07 26.28% 12.84% 17.59% 7.58% 4.76% 5.52% 2.94% 2.52% 2.52% 2.07%
2025/10/08 26.74% 13.29% 17.13% 8.14% 3.84% 6.48% 2.43% 2.22% 2.71% 2.16%
2025/10/09 23.18% 14.36% 18.9% 7.37% 3.93% 6.78% 3.2% 2.08% 2.66% 2.18%
2025/10/10 24.74% 14.36% 18.41% 7.25% 3.86% 5.73% 3.04% 2.6% 2.87% 2.34%
2025/10/11 21.7% 14.04% 22.39% 6.46% 4.17% 5.62% 3.15% 2.59% 3.07% 2.13%
2025/10/12 21.15% 14.71% 21.33% 5.51% 4.17% 7.34% 2.98% 2.52% 2.86% 2.61%
2025/10/13 28.32% 13.56% 20.47% 4.73% 4.42% 5.27% 3.48% 2.76% 2.63% 1.78%
2025/10/14 28.82% 14.58% 19.79% 5.21% 4.86% 4.03% 2.73% 2.64% 2.38% 1.95%
2025/10/15 28.1% 16.27% 20.49% 4.43% 3.91% 4.53% 2.6% 2.55% 2.42% 2.39%
2025/10/16 28.25% 16.89% 18.18% 3.36% 3.74% 5.43% 2.96% 2.51% 2.65% 1.98%
2025/10/17 31.08% 15.41% 18.8% 3.06% 3.8% 5.07% 3.14% 2.17% 2.27% 1.77%
2025/10/18 32.57% 14.87% 19.14% 4.08% 3.98% 4.08% 2.47% 1.75% 2.03% 2.03%
2025/10/19 30.24% 16.11% 20.61% 4.48% 3.26% 3.6% 2.65% 1.98% 2.29% 2.22%
2025/10/20 30.26% 15.41% 20.67% 4.61% 1.78% 4.92% 3.19% 2.5% 2.29% 1.82%
2025/10/21 30.85% 13.9% 20.62% 4.18% 4.44% 4.15% 2.59% 2.08% 2.39% 1.85%
2025/10/22 28.36% 15.15% 20.62% 4.62% 5.45% 4.11% 2.49% 2.32% 2.36% 2.08%
2025/10/23 27.25% 17.07% 18.91% 5.74% 4.87% 4.15% 2.86% 2.55% 2.16% 2.29%
2025/10/24 25.77% 19.06% 19.6% 6.88% 3.96% 3.23% 2.74% 2.57% 2.18% 2.21%
2025/10/25 23.89% 15.91% 21.49% 6.38% 4.69% 3.6% 2.34% 2.94% 2.47% 2.49%
2025/10/26 21.47% 18.44% 22.83% 6.01% 2% 4.73% 2.97% 2.97% 2.65% 2.74%
2025/10/27 30.91% 17.01% 18.19% 5.68% 3.95% 3.97% 2.9% 2.7% 2.1% 2.1%
2025/10/28 30.38% 16.6% 18.08% 5.22% 5.49% 3.53% 3.07% 2.84% 2.44% 1.98%
2025/10/29 25.02% 17.45% 18.86% 6.02% 5.61% 3.83% 2.69% 3.58% 2.25% 2.29%
2025/10/30 24.43% 18.83% 19.08% 6.21% 5.07% 3.69% 2.89% 2.82% 2.35% 2.35%
2025/10/31 25.53% 18.45% 18.24% 6.72% 4.01% 3.96% 2.88% 2.65% 2.26% 2.2%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • justtyres.co.uk
  • ebay.co.uk
  • asdatyres.co.uk
  • etyres.co.uk
  • mobiletyrebuddy.co.uk
  • protyre.co.uk

Copyright © Adthena. All rights reserved.

Blackcircles.com led October with fluctuating spend, peaking mid-month at 32.57%. National.co.uk saw a steady rise, ending at 18.45%. Halfords.com maintained a consistent presence, closing at 18.24%. Kwik-fit.com and justtyres.co.uk showed varied trends, finishing at 6.72% and 4.01%, respectively.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 252
2025/10/02 257
2025/10/03 253
2025/10/04 251
2025/10/05 246
2025/10/06 244
2025/10/07 244
2025/10/08 237
2025/10/09 243
2025/10/10 237
2025/10/11 232
2025/10/12 237
2025/10/13 229
2025/10/14 224
2025/10/15 223
2025/10/16 234
2025/10/17 226
2025/10/18 225
2025/10/19 214
2025/10/20 226
2025/10/21 228
2025/10/22 236
2025/10/23 237
2025/10/24 230
2025/10/25 233
2025/10/26 233
2025/10/27 228
2025/10/28 229
2025/10/29 230
2025/10/30 219
2025/10/31 228

Copyright © Adthena. All rights reserved.

October began with 252 advertisers, peaking at 257, then gradually declined to 228 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
national.co.uk 2.07%
blackcircles.com 1.35%
kwik-fit.com 0.95%
halfords.com 0.46%
etyres.co.uk 0.31%
asdatyres.co.uk -0.25%
justtyres.co.uk -0.26%
michelin.co.uk -0.33%
oponeo.co.uk -0.62%
ebay.co.uk -2.22%

Copyright © Adthena. All rights reserved.

National.co.uk surged with a 2.07% click share increase, while ebay.co.uk dropped by 2.22%.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com national.co.uk halfords.com kwik-fit.com justtyres.co.uk asdatyres.co.uk ebay.co.uk etyres.co.uk protyre.co.uk mobiletyrebuddy.co.uk
2025/10/01 27.77% 14.66% 15% 10.74% 5.34% 3.21% 4.39% 1.72% 1% 1.58%
2025/10/02 20.55% 15.41% 17.69% 11.17% 5.22% 3.01% 5.11% 1.87% 2.39% 1.6%
2025/10/03 17.91% 15.48% 19.4% 12.51% 5.28% 3.52% 4.86% 2.41% 2.09% 1.28%
2025/10/04 18.13% 13.09% 18.11% 14.06% 5.97% 2.86% 5.36% 1.79% 1.64% 2.18%
2025/10/05 16.96% 14.06% 19.26% 12.04% 5.96% 3.28% 6.3% 1.5% 2.31% 1.68%
2025/10/06 22.61% 14.04% 18.82% 11.05% 5.11% 3.03% 5.47% 1.64% 1.81% 1.44%
2025/10/07 24.36% 12.97% 17.9% 11.51% 4.89% 3.32% 3.88% 2.75% 2.03% 1.97%
2025/10/08 24.91% 12.99% 16.77% 13.09% 3.48% 2.86% 5.27% 2.27% 2.23% 2.15%
2025/10/09 21.58% 14.62% 18.22% 11.48% 3.76% 3.64% 5.49% 2.1% 2.13% 2.01%
2025/10/10 22.3% 14.56% 18.28% 12.28% 3.87% 3.55% 4.1% 2.68% 2.36% 2.27%
2025/10/11 18.73% 14.52% 23.24% 10.52% 4.26% 3.85% 3.6% 2.63% 2.07% 2.51%
2025/10/12 17.94% 15.22% 21.27% 10.49% 4.28% 3.84% 5.86% 2.63% 2.68% 2.19%
2025/10/13 25.45% 13.49% 19.47% 10.32% 4.78% 4.23% 3.96% 2.75% 1.64% 1.99%
2025/10/14 24.97% 14.46% 18.82% 12.4% 5.18% 3.19% 2.49% 2.55% 1.81% 1.75%
2025/10/15 24.31% 15.66% 19.47% 11.58% 4.21% 3.12% 3.27% 2.43% 2.32% 1.87%
2025/10/16 24.5% 16.48% 16.91% 10.26% 3.73% 3.45% 4.12% 2.37% 1.92% 2.02%
2025/10/17 28.24% 15.14% 17.37% 9.5% 3.89% 3.49% 3.74% 1.98% 1.68% 1.69%
2025/10/18 30.52% 13.66% 16.37% 10.45% 4.62% 2.59% 3.92% 1.46% 2.03% 1.33%
2025/10/19 27.11% 15.23% 19.2% 12.32% 3.14% 3.02% 2.31% 1.84% 2.2% 1.7%
2025/10/20 26.17% 15.01% 19.62% 12.66% 1.5% 3.63% 3.76% 2.45% 1.66% 1.77%
2025/10/21 27.23% 13.59% 20.17% 10.78% 4.7% 2.97% 2.81% 1.93% 1.73% 1.92%
2025/10/22 24.17% 14.56% 20.29% 11.85% 5.47% 2.9% 2.85% 2.22% 1.98% 1.94%
2025/10/23 24.09% 16.33% 17.77% 12.8% 5.02% 3.2% 3% 2.63% 2.12% 1.75%
2025/10/24 21.44% 18.24% 18.56% 15.51% 3.83% 3.13% 1.99% 2.47% 2.04% 1.72%
2025/10/25 19.5% 15.41% 20.53% 14.23% 5.05% 2.74% 2.33% 2.92% 2.38% 1.94%
2025/10/26 17.21% 17.95% 21.77% 13.96% 1.57% 3.46% 3.63% 2.86% 2.75% 2.13%
2025/10/27 29.23% 15.89% 16.99% 12.3% 3.79% 3.42% 2.77% 2.6% 1.85% 1.65%
2025/10/28 27.52% 16.37% 17.11% 11.7% 5.54% 3.59% 2.14% 2.76% 1.71% 1.92%
2025/10/29 20.57% 16.45% 18.15% 13.78% 5.48% 3.2% 2.5% 3.61% 2.08% 1.81%
2025/10/30 19.83% 18.04% 18.39% 14.49% 5.02% 3.45% 2.33% 2.53% 2.36% 1.84%
2025/10/31 20.9% 17.92% 17.33% 15.26% 3.8% 3.41% 2.62% 2.32% 2.08% 1.82%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • justtyres.co.uk
  • asdatyres.co.uk
  • ebay.co.uk
  • etyres.co.uk
  • protyre.co.uk
  • mobiletyrebuddy.co.uk

Copyright © Adthena. All rights reserved.

In October 2025, blackcircles.com led with fluctuating impressions, peaking mid-month. National.co.uk and halfords.com showed steady growth, while kwik-fit.com ended strong. Justtyres.co.uk and asdatyres.co.uk remained stable. Overall, blackcircles.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    Blackcircles.com Tyres https://www.blackcircles.com › tyres

    Buy New Tyres Online Today — Enter your vehicle registration or select a tyre size for a personalised purchase journey.

  2. 2
    You Won't Find Tyres Cheaper - Same Day Fitting Options https://www.etyres.co.uk

    You Won't Find Your Tyres Cheaper Elsewhere. Price Match Promise. Shop Tyres Online Today.

  3. 3
    Same Day Tyre Fitting - Never Beaten On Fitted Price https://www.halfords.com

    Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At Halfords.

  4. 4
    Mobile Tyres Near You - 20 Min Arrivals - We Come To You https://www.mobiletyrebuddy.co.uk

    Emergency Tyres Near You. We Come To You In 20 Minutes. Call Our Emergency 24 Hour Office.

  5. 5
    National Tyres & Autocare | Same Day Tyre Fitting https://www.national.co.uk

    Explore Our Wide Range Of Tyres Online, Or Book Your MOT & Car Maintenance Safety Check.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, Blackcircles.com entices with a personalized purchase journey, while etyres.co.uk promises unbeatable prices. Halfords highlights a wide range of options, Mobile Tyre Buddy offers rapid service, and National Tyres combines convenience with comprehensive care.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports