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US Automotive Commercial Vehicles - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 28.93
campingworld.com 5.57
americantrucks.com 5.38
cargurus.com 5.28
trailersplus.com 3.85
bobcat.com 2.31
penskeusedtrucks.com 2.09
kubotausa.com 1.79
autotrader.com 1.78
carfax.com 1.56
others 41.46

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Tractor Supply leads with 28.93% click share, while ‘others’ dominate at 41.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cargurus.com toyota.com campingworld.com trailersplus.com sleequipment.com autotrader.com penskeusedtrucks.com ford.com tractorsupply.com bobcat.com
2025/04/01 6.36% 3.3% 2.19% 3.93% 2.61% 2.25% 3.14% 1.36% 6.92% 0.7%
2025/04/02 7.38% 3.16% 5.36% 9% 2.62% 1.31% 3.32% 0.97% 3.77% 0.61%
2025/04/03 6.14% 3.2% 4.91% 6.06% 2.05% 0.17% 2.55% 0.88% 5.35% 0.62%
2025/04/04 5.96% 5.46% 4.43% 4.97% 1.44% 1.07% 3.09% 2.88% 3.54% 8.24%
2025/04/05 6.42% 4.67% 5.08% 2.41% 1.12% 3.15% 2.18% 2.35% 8% 3.89%
2025/04/06 5.39% 3.54% 4.83% 5.48% 3.66% 2.79% 1.94% 0.82% 4.64% 4.59%
2025/04/07 6.24% 3.58% 4.17% 4.75% 2.8% 1.37% 2.11% 2.63% 5.27% 4.58%
2025/04/08 5.52% 4.36% 3.8% 5.31% 1.04% 1.62% 2.66% 1.25% 8.34% 7.85%
2025/04/09 6.01% 1.73% 4.23% 3.63% 1.33% 2.24% 3.2% 0.77% 6.09% 4.69%
2025/04/10 5.66% 4.57% 4.17% 5.08% 1.98% 1.61% 1.89% 1.28% 2.4% 0.93%
2025/04/11 5.84% 3.1% 4.47% 4.4% 1.77% 1.34% 1.73% 0.91% 2.38% 9.16%
2025/04/12 5.6% 2.79% 3.32% 6.58% 2.47% 1.34% 2.84% 1.93% 3.28% 8.69%
2025/04/13 5.04% 5.3% 3.89% 5.71% 3.62% 0.67% 1.31% 1.59% 5.99% 3.83%
2025/04/14 6.03% 4.7% 4.51% 8.33% 3.6% 2.28% 1.51% 1.79% 2.73% 0.6%
2025/04/15 5.17% 5.96% 3.68% 4.91% 1.69% 1.75% 2.25% 1.21% 2.89% 4.38%
2025/04/16 4.33% 2.58% 2.85% 8.08% 2.04% 1.42% 2.18% 1.66% 5.61% 0.41%
2025/04/17 6.14% 7.79% 3.61% 5.84% 1.5% 1.07% 3.27% 0.62% 4.05% 0.37%
2025/04/18 4.98% 8.53% 2.93% 3.75% 2.49% 1.31% 2.22% 1.4% 3.34% 0.56%
2025/04/19 6.8% 7.59% 2.19% 3.22% 1.92% 1.22% 1.48% 1.77% 4.97% 4.33%
2025/04/20 5.37% 10.5% 3.35% 4.66% 2.42% 2.49% 1.51% 2.72% 6.06% 1.14%
2025/04/21 7.01% 5.41% 1.15% 8.04% 3.23% 2.04% 1.76% 2.53% 1.51% 3.67%
2025/04/22 5.32% 5.68% 0.43% 3.83% 3.32% 1.88% 1.86% 1.51% 8.73% 3.68%
2025/04/23 5.73% 4.33% 4.27% 5.72% 2.4% 2.17% 2.39% 2.01% 6.25% 3.54%
2025/04/24 5.13% 3.87% 14.11% 5.98% 1.95% 2.43% 3.28% 2.18% 3.75% 2.54%
2025/04/25 6.66% 4% 6.02% 2.63% 0.97% 3.22% 3.82% 2.17% 3.46% 3.47%
2025/04/26 5.99% 4.98% 1.37% 2.98% 1.17% 2.49% 2.82% 1.1% 3.66% 8.1%
2025/04/27 4.99% 5.18% 3.21% 5.98% 3.16% 2.56% 2.78% 2.59% 4.83% 0.9%
2025/04/28 4.59% 6.61% 2.02% 3.28% 1.87% 2.22% 1.95% 2.69% 3.86% 8.32%
2025/04/29 5.69% 5.17% 4.81% 5.03% 1.17% 2.71% 2.38% 2.14% 6.45% 3.36%
2025/04/30 6.18% 6.08% 5.59% 4.03% 3.14% 2.9% 2.81% 2.23% 1.94% 1.77%

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In April 2025, Toyota.com surged mid-month, peaking at 10.5% on April 20. Campingworld.com spiked on April 24 with 14.11%. Bobcat.com had notable fluctuations, peaking at 9.16% on April 11.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1125
2025/04/02 1130
2025/04/03 1143
2025/04/04 1264
2025/04/05 1304
2025/04/06 1316
2025/04/07 1283
2025/04/08 1231
2025/04/09 1211
2025/04/10 1226
2025/04/11 1184
2025/04/12 1137
2025/04/13 1203
2025/04/14 1226
2025/04/15 1223
2025/04/16 1238
2025/04/17 1180
2025/04/18 1314
2025/04/19 1429
2025/04/20 1268
2025/04/21 1308
2025/04/22 1305
2025/04/23 1334
2025/04/24 1305
2025/04/25 1264
2025/04/26 1276
2025/04/27 1251
2025/04/28 1237
2025/04/29 1206
2025/04/30 1225

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April saw a dynamic shift in distinct advertisers, peaking at 1,429 on April 19. The month concluded with 1,225 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
carfax.com 1.09%
boomandbucket.com 1.04%
toyota.com 0.92%
americantrucks.com 0.89%
overland.com 0.49%
21stcenturyequipment.com -0.36%
mahindrausa.com -0.4%
campingworld.com -1.06%
trailersplus.com -1.21%
tractorsupply.com -2.07%

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Carfax.com leads with a 1.09% click share rise, while tractorsupply.com drops by 2.07%.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cargurus.com campingworld.com tractorsupply.com autotrader.com penskeusedtrucks.com sleequipment.com toyota.com trailersplus.com harborfreight.com bobcat.com
2025/04/01 7.73% 2.21% 16.03% 2.81% 3.15% 2.46% 1.12% 2.7% 2.61% 0.61%
2025/04/02 9.85% 5.71% 9.76% 1.89% 3.82% 2.52% 1.2% 3.95% 3.72% 0.55%
2025/04/03 7.88% 6.5% 12.69% 0.21% 2.95% 2.08% 1.43% 4.99% 2.42% 0.53%
2025/04/04 8.21% 6.18% 9.06% 1.4% 3.85% 1.63% 2.24% 4.17% 1.41% 5.55%
2025/04/05 7.61% 5.33% 19.36% 4.23% 2.36% 1.1% 1.78% 1.61% 1.39% 2.37%
2025/04/06 7.27% 5.78% 11.9% 3.92% 2.19% 3.12% 1.54% 3.2% 2.1% 2.98%
2025/04/07 8.12% 5.09% 11.59% 1.91% 2.36% 2.64% 1.79% 3.61% 1.79% 3.09%
2025/04/08 6.94% 4.26% 20.59% 2.02% 2.84% 1.26% 2.16% 2.84% 1.88% 4.71%
2025/04/09 7.5% 4.52% 13.26% 3.23% 3.43% 1.31% 0.64% 2.49% 1.76% 2.85%
2025/04/10 7.2% 4.97% 7.02% 2.12% 2.06% 2.1% 1.95% 4.2% 1.94% 0.79%
2025/04/11 7.44% 5.67% 4.49% 2.03% 2.04% 2.02% 1.52% 4.01% 2.54% 5.84%
2025/04/12 7.03% 3.46% 10.51% 1.82% 2.93% 2.03% 1.32% 4.77% 2.25% 5.1%
2025/04/13 6.15% 4.48% 12.23% 0.95% 1.42% 3.49% 2.31% 4.02% 2.58% 2.92%
2025/04/14 8.12% 5.32% 6.86% 3.17% 1.74% 3.52% 2.32% 5.62% 3.41% 0.54%
2025/04/15 7.65% 4.68% 7.1% 2.51% 2.5% 1.97% 2.45% 3.62% 2.87% 2.97%
2025/04/16 5.44% 3.16% 14.63% 1.64% 2.42% 1.99% 1.32% 4.9% 2.02% 0.33%
2025/04/17 7.15% 3.74% 9.99% 1.32% 3.46% 1.79% 3.01% 3.34% 2.29% 0.3%
2025/04/18 6.72% 3.28% 7.92% 2.01% 2.66% 2.89% 3.88% 2.93% 2.71% 0.47%
2025/04/19 8.26% 2.63% 12.52% 1.76% 1.67% 2.16% 3.54% 2.21% 1.67% 3.29%
2025/04/20 7.14% 4.42% 11.8% 3.15% 1.71% 2.52% 5.93% 3.49% 2.22% 0.82%
2025/04/21 9.05% 1.38% 3.81% 2.73% 2.06% 2.82% 2.98% 4.61% 1.79% 2.57%
2025/04/22 5.88% 0.38% 23.15% 2.57% 1.85% 2.56% 2.03% 1.98% 1.62% 2.17%
2025/04/23 6.92% 4.01% 17.6% 2.73% 2.53% 1.98% 2.19% 3.59% 1.49% 2.16%
2025/04/24 6.73% 14.06% 10.41% 3.21% 3.43% 1.93% 2.12% 4.14% 1.39% 2.19%
2025/04/25 8.64% 6% 8.04% 4.41% 4.05% 1% 2.52% 1.63% 1.55% 2.93%
2025/04/26 7.23% 1.17% 10.07% 3.1% 3.16% 1.03% 2.2% 2.35% 1.01% 5.99%
2025/04/27 6.43% 3.29% 13.24% 3.58% 3.13% 2.44% 2.72% 2.25% 2.01% 0.75%
2025/04/28 6.24% 2.75% 10.51% 3.4% 2.2% 1.75% 3.38% 2.37% 2.64% 7.44%
2025/04/29 7.01% 4.59% 17.03% 3.03% 2.25% 1.23% 2.14% 3.29% 1.79% 2.59%
2025/04/30 8.03% 6.19% 5.56% 4.38% 3.16% 2.69% 2.66% 2.63% 1.91% 1.23%

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In April 2025, Tractor Supply led with fluctuating impressions, peaking mid-month. CarGurus showed consistent activity, while Camping World spiked on April 24. Bobcat had notable highs early and late in the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bobcat Tractors - Payments as Low as $166 USD* https://www.bobcat.com

    Pay 0% for 84 months* or, get a free front-end loader* with your tractor purchase. Take your productivity to the next level with high-performing Bobcat compact tractors. 4-Wheel Drive.

  2. 2
    Find Your Local Kubota Dealer - Kubota Residential Tractors https://www.kubotausa.com

    There Are Over 1,100 Authorized Kubota Dealers Nationwide. Let’s Find The One Nearest You.

  3. 3
    MacAllister Machinery - Kubota Tractors https://www.macallisterkubota.com › tractors

    Kubota's Next-Level Engine Has Increased Power, Cleaner Emissions & Better Fuel Economy. Kubota Tractors Are Built For You.

  4. 4
    Toughest Tractors On Earth - First Time Buyer? We Can Help https://www.mahindrausa.com

    Browse Our Selection Of Tractor Implements. Compare Pics, Specs & Features Online Now!

  5. 5
    Tractor Supply Official Site https://www.tractorsupply.com

    Tractor Supply® Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More!

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In the competitive landscape of Google PPC for tractors, Bobcat entices with low payments and 0% financing, emphasizing productivity. Kubota highlights its extensive dealer network and advanced engine technology. Mahindra appeals to first-time buyers with a focus on toughness, while Tractor Supply offers a diverse range of supplies.

Frequently Asked Questions

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.