Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 33.7426147655 |
| 66.2573852345 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 33 |
| 67 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| tractorsupply.com | 35.63 |
| americantrucks.com | 7.53 |
| trailersplus.com | 5.31 |
| bobcat.com | 4.46 |
| deere.com | 4.37 |
| toyota.com | 2.91 |
| campingworld.com | 2.88 |
| cargurus.com | 1.55 |
| carmax.com | 1.44 |
| chevrolet.com | 1.42 |
| others | 32.5 |
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In the PPC landscape, tractorsupply.com leads with 35.63% click share, followed by others at 32.50%. Americantrucks.com captures 7.53%, while trailersplus.com holds 5.31%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | trailersplus.com | bobcat.com | deere.com | toyota.com | subaru.com | chevrolet.com | tractorsupply.com | campingworld.com | carmax.com | cargurus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 2.07% | 3.6% | 5.46% | 8.04% | 5.2% | 5.09% | 0.76% | 3.64% | 3.77% | 4.56% |
| 2026/05/02 | 2.26% | 5.88% | 5.39% | 6.01% | 2.66% | 5.82% | 2.35% | 4.18% | 3.19% | 4.35% |
| 2026/05/03 | 1.53% | 1.72% | 5.73% | 8.11% | 6.99% | 5.92% | 2.57% | 2.57% | 4.48% | 4.96% |
| 2026/05/04 | 1.25% | 2.4% | 2.98% | 9.13% | 4.01% | 6.58% | 0.85% | 3.56% | 3.07% | 5.23% |
| 2026/05/05 | 1.9% | 4.43% | 4.75% | 6.67% | 2.85% | 5.36% | 2.28% | 2.49% | 4.51% | 3.85% |
| 2026/05/06 | 2.69% | 1.9% | 4.74% | 6.9% | 6.09% | 4.13% | 2.23% | 4.14% | 5.84% | 3.75% |
| 2026/05/07 | 2.14% | 3.67% | 7.02% | 7.34% | 5.72% | 5.01% | 3.79% | 4.53% | 2.17% | 2.36% |
| 2026/05/08 | 2.2% | 2.16% | 5.64% | 6.76% | 4.88% | 3.44% | 2.07% | 3.6% | 3.66% | 2.89% |
| 2026/05/09 | 2.35% | 4.72% | 5% | 7.93% | 5.6% | 3.99% | 1.34% | 4.24% | 4.17% | 3.43% |
| 2026/05/10 | 1.45% | 5.79% | 5.14% | 7.13% | 7.44% | 5.62% | 0.92% | 2.85% | 3.44% | 3.51% |
| 2026/05/11 | 4.23% | 1.79% | 2.5% | 2.92% | 2.94% | 3.13% | 2.57% | 5.92% | 12.08% | 4.74% |
| 2026/05/12 | 4.44% | 2.15% | 2.16% | 2.59% | 2.6% | 2.94% | 1.37% | 4.82% | 15.61% | 5.4% |
| 2026/05/13 | 5.29% | 4.13% | 3.79% | 4.19% | 3.56% | 4.62% | 3.27% | 4.73% | 2.19% | 2.94% |
| 2026/05/14 | 8.8% | 4.29% | 6.76% | 7.47% | 2.72% | 4.96% | 3.69% | 2.39% | 1.22% | 0.65% |
| 2026/05/15 | 2.18% | 2.14% | 5.59% | 6.69% | 4.88% | 3.41% | 2.05% | 3.58% | 3.63% | 2.86% |
| 2026/05/16 | 10.28% | 2.52% | 3.93% | 6.81% | 4.73% | 5.92% | 2.58% | 2.25% | 0.52% | 0.43% |
| 2026/05/17 | 10.71% | 2.69% | 6.49% | 7.86% | 5.69% | 6.09% | 2.52% | 1.47% | 0.87% | 0.59% |
| 2026/05/18 | 10.05% | 2.95% | 4.93% | 5.97% | 4.06% | 5.52% | 3.8% | 1.12% | 0.36% | 0.77% |
| 2026/05/19 | 12.67% | 3.32% | 4.8% | 5.58% | 2.43% | 4.82% | 2.29% | 1.26% | 0.51% | 0.64% |
| 2026/05/20 | 12% | 3.74% | 3.13% | 4.84% | 3.26% | 6.75% | 2.31% | 1.46% | 0.5% | 0.56% |
| 2026/05/21 | 9.02% | 4.94% | 7.35% | 7.16% | 4.63% | 3.49% | 3.8% | 0.77% | 0.22% | 0.6% |
| 2026/05/22 | 10.49% | 2.13% | 5.81% | 7.02% | 6.07% | 4.38% | 2.89% | 1.16% | 0.31% | 0.6% |
| 2026/05/23 | 14.5% | 4.8% | 5.05% | 6.69% | 5.73% | 3.93% | 4.06% | 1.22% | 0.79% | 0.56% |
| 2026/05/24 | 10.75% | 2.82% | 4% | 7.14% | 7.28% | 6.4% | 2.98% | 1.34% | 0.7% | 0.52% |
| 2026/05/25 | 9.33% | 2.53% | 3.53% | 5% | 5.15% | 7.99% | 4.5% | 0.99% | 0.44% | 0.62% |
| 2026/05/26 | 9.98% | 1.91% | 5.4% | 7.09% | 4.79% | 7.34% | 4.02% | 1.34% | 0.79% | 0.66% |
| 2026/05/27 | 7.12% | 3.06% | 4.14% | 7.67% | 5.3% | 6.23% | 2.46% | 1.12% | 0.76% | 0.49% |
| 2026/05/28 | 12.28% | 2.32% | 3.13% | 7.54% | 4.83% | 5.09% | 2.02% | 1.13% | 0.18% | 0.35% |
| 2026/05/29 | 8.46% | 3.22% | 5.53% | 6.8% | 4.53% | 4.93% | 3.28% | 1.41% | 0.66% | 0.46% |
| 2026/05/30 | 11.26% | 6.71% | 4.32% | 6.07% | 3.88% | 4.84% | 2.22% | 1.1% | 0.7% | 0.52% |
| 2026/05/31 | 11.69% | 6.26% | 6.21% | 5.88% | 5.09% | 4.88% | 4.06% | 1.46% | 0.71% | 0.55% |
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In May 2026, trailersplus.com saw a significant rise, peaking at 14.50 on the 23rd. Meanwhile, carmax.com experienced a sharp decline after a mid-month peak of 15.61. The month concluded with trailersplus.com leading, while carmax.com ended lower.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 832 |
| 2026/05/02 | 834 |
| 2026/05/03 | 840 |
| 2026/05/04 | 856 |
| 2026/05/05 | 892 |
| 2026/05/06 | 932 |
| 2026/05/07 | 879 |
| 2026/05/08 | 916 |
| 2026/05/09 | 898 |
| 2026/05/10 | 903 |
| 2026/05/11 | 1283 |
| 2026/05/12 | 1374 |
| 2026/05/13 | 1088 |
| 2026/05/14 | 1053 |
| 2026/05/15 | 916 |
| 2026/05/16 | 1025 |
| 2026/05/17 | 1019 |
| 2026/05/18 | 971 |
| 2026/05/19 | 800 |
| 2026/05/20 | 659 |
| 2026/05/21 | 628 |
| 2026/05/22 | 615 |
| 2026/05/23 | 611 |
| 2026/05/24 | 651 |
| 2026/05/25 | 647 |
| 2026/05/26 | 733 |
| 2026/05/27 | 747 |
| 2026/05/28 | 662 |
| 2026/05/29 | 676 |
| 2026/05/30 | 726 |
| 2026/05/31 | 683 |
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May began with 832 advertisers, peaking at 1,374 mid-month. A decline followed, ending with 683 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Tractorsupply.com surged with a 5.99% click share increase, while campingworld.com dropped by 3.32%. Trailersplus.com also rose by 3.91%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | tractorsupply.com | bobcat.com | trailersplus.com | deere.com | americantrucks.com | toyota.com | chevrolet.com | campingworld.com | carmax.com | cargurus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.02% | 5.97% | 1.18% | 9.37% | 3.15% | 4.39% | 2.49% | 4.25% | 3.56% | 5.52% |
| 2026/05/02 | 9.99% | 8.25% | 1.22% | 7.3% | 2.67% | 2.83% | 2.19% | 4.44% | 2.93% | 4.62% |
| 2026/05/03 | 18.71% | 1.42% | 0.85% | 5.11% | 1.58% | 4.63% | 2.61% | 2.77% | 3.81% | 5.34% |
| 2026/05/04 | 9.72% | 2.32% | 0.87% | 1.46% | 1.65% | 5.25% | 3.26% | 4.37% | 3.32% | 6.54% |
| 2026/05/05 | 12.85% | 5.34% | 1.26% | 4.5% | 4.85% | 3.36% | 2.25% | 2.65% | 4.46% | 4.6% |
| 2026/05/06 | 16.11% | 1.67% | 1.56% | 5.33% | 1.89% | 4.2% | 2.05% | 4.58% | 4.75% | 4.29% |
| 2026/05/07 | 17.76% | 5.37% | 1.15% | 8.32% | 1.43% | 3.47% | 2.25% | 5.16% | 1.67% | 2.66% |
| 2026/05/08 | 13.75% | 1.75% | 1.14% | 7.83% | 2.41% | 2.95% | 1.7% | 3.73% | 3.26% | 3.22% |
| 2026/05/09 | 10.82% | 5.88% | 1.16% | 5.13% | 4.62% | 4.6% | 2.01% | 5.48% | 4.18% | 4.23% |
| 2026/05/10 | 4.54% | 7.66% | 1.22% | 5.76% | 1.86% | 4.56% | 3.25% | 3.73% | 3.86% | 4.97% |
| 2026/05/11 | 14.19% | 2.28% | 3.25% | 2.98% | 1.6% | 1.49% | 1.32% | 6.19% | 8.82% | 4.48% |
| 2026/05/12 | 6.32% | 3.12% | 3.08% | 2.76% | 1.54% | 1.38% | 1.36% | 5.47% | 12.12% | 4.97% |
| 2026/05/13 | 16.07% | 5.71% | 3.55% | 4.31% | 2.79% | 2.45% | 2.19% | 5.77% | 2.81% | 3.24% |
| 2026/05/14 | 19.97% | 4.73% | 5.74% | 7.04% | 3.31% | 3.99% | 2.22% | 2.39% | 0.8% | 0.71% |
| 2026/05/15 | 13.74% | 1.75% | 1.14% | 7.83% | 2.41% | 2.95% | 1.7% | 3.75% | 3.26% | 3.22% |
| 2026/05/16 | 13.82% | 2.24% | 7.83% | 1.77% | 3.98% | 4.07% | 2.75% | 2.36% | 0.43% | 0.51% |
| 2026/05/17 | 15.75% | 2.52% | 8.56% | 7.39% | 3.28% | 4.85% | 2.99% | 1.83% | 0.7% | 0.71% |
| 2026/05/18 | 19.01% | 2.77% | 9.11% | 5% | 3.89% | 3.9% | 2.86% | 1.42% | 0.35% | 0.91% |
| 2026/05/19 | 13.32% | 3.09% | 9.67% | 5.05% | 2.25% | 3.22% | 2.42% | 1.55% | 0.4% | 0.78% |
| 2026/05/20 | 10.58% | 5.36% | 9.26% | 1.44% | 6.12% | 2.61% | 3.04% | 1.84% | 0.38% | 0.7% |
| 2026/05/21 | 18.93% | 7.89% | 6.67% | 9.76% | 2.39% | 3.45% | 1.49% | 0.86% | 0.18% | 0.63% |
| 2026/05/22 | 18.65% | 1.87% | 7.26% | 6.39% | 0.6% | 4.36% | 2.17% | 1.39% | 0.25% | 0.69% |
| 2026/05/23 | 21.98% | 6.16% | 8.32% | 3.76% | 1.06% | 3.63% | 1.85% | 1.25% | 0.7% | 0.56% |
| 2026/05/24 | 17.36% | 2.74% | 10.06% | 2.15% | 1.33% | 4.46% | 3.73% | 1.6% | 0.69% | 0.67% |
| 2026/05/25 | 25.02% | 2.08% | 7.19% | 1.4% | 3.69% | 2.65% | 3.54% | 1.03% | 0.4% | 0.6% |
| 2026/05/26 | 23.15% | 1.56% | 6.96% | 5.97% | 1.91% | 4.07% | 3.34% | 1.41% | 0.71% | 0.64% |
| 2026/05/27 | 14.56% | 5.27% | 5.58% | 5.19% | 2.11% | 4.83% | 2.98% | 1.25% | 0.56% | 0.58% |
| 2026/05/28 | 14.45% | 2.3% | 10.21% | 1.62% | 2.54% | 5.13% | 2.96% | 1.35% | 0.23% | 0.44% |
| 2026/05/29 | 19.81% | 3.87% | 5.83% | 7.44% | 2.03% | 3.55% | 2.16% | 1.34% | 0.52% | 0.45% |
| 2026/05/30 | 10.08% | 11.5% | 7.86% | 4.89% | 4.67% | 3.54% | 2.54% | 1.2% | 0.62% | 0.54% |
| 2026/05/31 | 18.18% | 9.67% | 7.72% | 7.03% | 4.88% | 3.26% | 2.13% | 1.34% | 0.55% | 0.53% |
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In May 2026, Tractor Supply’s impression share fluctuated, peaking at 25.02% on the 25th. Bobcat’s share remained low, with a slight rise to 11.5% on the 30th. TrailersPlus saw a steady increase, reaching 10.21% on the 28th. Deere’s share varied, peaking at 9.76% on the 21st. American Trucks and Toyota maintained moderate shares, while Chevrolet and Camping World had lower, stable shares. CarMax and CarGurus experienced minimal fluctuations. The month concluded with Tractor Supply leading, followed by Deere and TrailersPlus.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
0% financing for 84 mo.* or Free* front-end loader when you buy a Bobcat compact tractor. Bobcat compact tractors deliver impressive power, lift capacity and implement versatility.
Order Online Or Find A Dealer — Need A Machine That’s Also Easy To Trailer? Explore John Deere® Skid Steers! Shop Now. Transform Your Workflow With Our John Deere® Skid Steers...
Full Service Massey Ferguson Dealer Serving Northern Colorado & Wyoming. Call Today! All Of Our Tractor Components Are Built Together, So They Work Better Together. Financing Available. Trusted Equipment Dealer. 30 Years in Business. Brands: JCB, Massey Ferguson, Hesston, Sunflower, Woods.
Ashland offers 10 models from 14 yards to 34 yards capacity for tractors up to 600+hp. For tough work, the Ashland 3250SS can cut, carry, and dump up to 3 1/4 cubic yards. Locations Near You. Shop Ashland Scrapers. Trust Titan Machinery. Titan Works For You.
Tractor Supply® Official Site — Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets!
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In the competitive landscape of Google PPC for commercial vehicles, Bobcat’s ad stands out with its enticing offer of 0% financing for 84 months or a free front-end loader, highlighting power and versatility. John Deere emphasizes ease and efficiency with their skid steers, while Ron’s Equipment showcases trusted brands and financing options. Titan Machinery focuses on heavy-duty capabilities with Ashland scrapers, and Tractor Supply appeals with everyday low prices. Each ad uniquely targets specific needs, from financing to product versatility.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Commercial Vehicles May 2026 Report
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Data within the US Automotive Commercial Vehicles May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The US Automotive Commercial Vehicles May 2026 Report aggregates data from across both device types and Google Shopping.
The US Automotive Commercial Vehicles May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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