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UK Automotive Commercial Vehicles - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – UK

Google AI Overview visibility for Automotive Commercial Vehicles UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.5849247286
75.4150752714
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 12.31
volkswagen.co.uk 8.9
carwow.co.uk 8.68
ford.co.uk 4.52
volkswagen-vans.co.uk 4.33
ebay.co.uk 4.23
mercedes-benz.co.uk 4.14
toyota.co.uk 3.81
globalvans.co.uk 3.14
bmw.co.uk 2.16
others 43.78
  • cargurus.co.uk - 12.31%
  • volkswagen.co.uk - 8.9%
  • carwow.co.uk - 8.68%
  • ford.co.uk - 4.52%
  • volkswagen-vans.co.uk - 4.33%
  • ebay.co.uk - 4.23%
  • mercedes-benz.co.uk - 4.14%
  • toyota.co.uk - 3.81%
  • globalvans.co.uk - 3.14%
  • bmw.co.uk - 2.16%
  • others - 43.78%

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In the competitive landscape of Google’s PPC, Cargurus.co.uk leads with 12.31% click share, followed by Volkswagen.co.uk at 8.9%. Meanwhile, ‘others’ collectively dominate with 43.78%.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date globalvans.co.uk ford.co.uk carwow.co.uk cargurus.co.uk toyota.co.uk volkswagen.co.uk honda.co.uk bmw.co.uk vauxhall.co.uk mercedes-benz.co.uk
2026/06/01 4.1% 2.52% 8.93% 11.76% 3.5% 5.6% 2.67% 3.2% 2.13% 3.47%
2026/06/02 3.26% 2.28% 8.8% 14.09% 4.53% 6.16% 2.17% 2.9% 3.63% 3.14%
2026/06/03 3.29% 2.4% 7.54% 12.89% 3.71% 7.47% 1.85% 2.41% 1.1% 4.5%
2026/06/04 3.11% 2.56% 8.45% 14.81% 4.12% 5.06% 2.72% 3.27% 1.94% 2.8%
2026/06/05 2.83% 2.19% 9.75% 12.3% 5.22% 5.59% 2.59% 2.98% 3.65% 3.17%
2026/06/06 2.89% 2.24% 10.46% 12.19% 5.01% 6.19% 2.5% 3.33% 4.04% 4.12%
2026/06/07 2.84% 2.51% 9.67% 13.8% 4.08% 6.8% 1.99% 3.55% 1.43% 5.79%
2026/06/08 3.46% 2.91% 9.53% 11% 4.3% 5.71% 2.38% 3.28% 0.8% 5.7%
2026/06/09 3.21% 2.14% 8.99% 14.21% 4.92% 6% 2.2% 2.91% 3.67% 3.33%
2026/06/10 3.3% 2.34% 8.56% 14.82% 3.92% 5.27% 2.7% 3.24% 1.93% 3.09%
2026/06/11 2.93% 2.15% 9.61% 12.08% 4.99% 5.16% 2.51% 3.07% 3.67% 3.64%
2026/06/12 2.32% 1.81% 10.84% 12.2% 5.05% 6.06% 2.47% 3.4% 4.05% 4.18%
2026/06/13 2.51% 2.28% 10.22% 14.14% 4.29% 5.97% 2.08% 3.82% 1.49% 5.87%
2026/06/14 3.41% 2.83% 9.91% 11.26% 4.27% 6.47% 2.48% 3.36% 0.83% 5.7%
2026/06/15 2.88% 1.77% 9.53% 14.59% 4.7% 6.04% 2.29% 3.35% 3.98% 3.19%
2026/06/16 2.39% 1.83% 9.16% 16.06% 4.08% 5.57% 2.88% 3.53% 2.11% 2.83%
2026/06/17 4.16% 3.71% 10.19% 12.26% 4.22% 5.69% 2.29% 2.85% 1.61% 4.18%
2026/06/18 2.55% 3.35% 9.84% 13.7% 4.37% 6.69% 2.42% 2.83% 2.02% 3.5%
2026/06/19 3.12% 1.78% 11.18% 14.03% 4.06% 5.01% 2.73% 3.3% 3.34% 3.61%
2026/06/20 9.32% 8.73% 5.47% 5.37% 4.36% 3.12% 1.2% 1.9% 0.43% 2.53%
2026/06/21 8.97% 7.72% 4.99% 4.81% 4.57% 3.55% 0.89% 2.03% 0.41% 2.8%
2026/06/22 10.15% 5.66% 4.73% 2.79% 6.54% 2.08% 1.16% 2.94% 0.84% 2.43%
2026/06/23 8.22% 4.13% 6.27% 4% 4.96% 3.2% 0.96% 1.86% 0.41% 3.77%
2026/06/24 8.83% 7.05% 5.71% 5.14% 5.1% 2.27% 1.13% 2.79% 0.23% 1.82%
2026/06/25 13.95% 5.96% 3.92% 4.65% 3.92% 6.7% 0.83% 2.1% 0.28% 1.15%
2026/06/26 10.03% 7.31% 3.99% 3.08% 6.57% 2.68% 0.91% 1.99% 0.32% 4.66%
2026/06/27 10.68% 6.27% 4.62% 4.23% 6.7% 2.01% 1.73% 2.03% 0.44% 0.31%
2026/06/28 10.2% 5% 4.72% 4.26% 5.36% 4.38% 1.24% 2.07% 0.61% 0.22%
2026/06/29 8.29% 7.71% 4.23% 4.88% 3.63% 3.1% 1.57% 1.58% 0.51% 0.15%
2026/06/30 9.49% 7.93% 4.52% 3.76% 2.85% 2.32% 1.68% 1.36% 0.58% 0.22%
  • globalvans.co.uk
  • ford.co.uk
  • carwow.co.uk
  • cargurus.co.uk
  • toyota.co.uk
  • volkswagen.co.uk
  • honda.co.uk
  • bmw.co.uk
  • vauxhall.co.uk
  • mercedes-benz.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, CarGurus led PPC spend, peaking mid-month. Global Vans surged late June, while Carwow’s early dominance waned. Ford and Toyota showed steady growth, ending strong. Honda and Vauxhall trailed.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 287
2026/06/02 289
2026/06/03 292
2026/06/04 300
2026/06/05 290
2026/06/06 299
2026/06/07 286
2026/06/08 290
2026/06/09 293
2026/06/10 304
2026/06/11 296
2026/06/12 286
2026/06/13 278
2026/06/14 275
2026/06/15 267
2026/06/16 273
2026/06/17 269
2026/06/18 270
2026/06/19 267
2026/06/20 250
2026/06/21 222
2026/06/22 232
2026/06/23 255
2026/06/24 235
2026/06/25 240
2026/06/26 220
2026/06/27 220
2026/06/28 212
2026/06/29 224
2026/06/30 211

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In June 2026, distinct advertisers peaked at 304 on June 10, then steadily declined, ending at 211 on June 30.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ford.co.uk 3.72%
globalvans.co.uk 3.14%
peugeot.co.uk 2.46%
toyota.co.uk 1.88%
renault.co.uk 1.23%
carwow.co.uk -1.27%
mercedes-benz.co.uk -1.31%
volkswagen-vans.co.uk -1.8%
volkswagen.co.uk -2%
cargurus.co.uk -4.21%

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Ford.co.uk leads with a 3.72% click share rise, while cargurus.co.uk drops by 4.21%.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date globalvans.co.uk cargurus.co.uk carwow.co.uk ebay.co.uk toyota.co.uk volkswagen.co.uk honda.co.uk bmw.co.uk volkswagen-vans.co.uk mercedes-benz.co.uk
2026/06/01 3.71% 14.67% 8.74% 3.08% 3.92% 4.81% 3.27% 2.91% 2.05% 3.19%
2026/06/02 3.29% 16.64% 8.28% 3% 4.19% 5.24% 2.84% 2.82% 2.4% 2.85%
2026/06/03 3.15% 15.2% 7.22% 4.48% 4.16% 6.45% 2.09% 2.31% 3.25% 3.17%
2026/06/04 2.76% 18.04% 7.82% 2.98% 4.34% 4.04% 3.1% 2.98% 2.87% 2.66%
2026/06/05 2.64% 14.4% 9.27% 2.85% 4.55% 5% 3.39% 2.53% 2.97% 2.72%
2026/06/06 2.72% 14.89% 9.54% 3.64% 4.31% 5.46% 3% 3.11% 2.42% 3.64%
2026/06/07 2.59% 16.57% 8.96% 2.82% 4.08% 5.73% 2.58% 3.26% 2.98% 5%
2026/06/08 3.37% 14.62% 9.2% 3.09% 4.17% 4.84% 2.75% 3.29% 2.42% 5.1%
2026/06/09 3.31% 16.71% 8.42% 3.08% 4.41% 5.08% 2.9% 2.82% 2.39% 3.12%
2026/06/10 3.2% 18.45% 8.07% 3.04% 4.19% 4.27% 3.12% 3.01% 2.88% 3.13%
2026/06/11 2.89% 14.33% 9.15% 3.06% 4.33% 4.74% 3.35% 2.61% 2.94% 3.27%
2026/06/12 2.25% 15.25% 9.97% 3.77% 4.41% 5.52% 3.04% 3.2% 2.35% 3.73%
2026/06/13 2.65% 16.39% 9.42% 3.02% 4.3% 5.21% 2.75% 3.58% 3.15% 4.94%
2026/06/14 3.32% 14.75% 9.3% 3.34% 4.09% 5.51% 2.84% 3.34% 2.22% 4.98%
2026/06/15 2.92% 16.79% 8.73% 3.26% 4.23% 5.2% 3% 3.13% 2.37% 3.09%
2026/06/16 2.19% 19.27% 8.28% 3.3% 4.32% 4.43% 3.23% 3.19% 3.1% 2.84%
2026/06/17 4.53% 14.88% 9.27% 3.72% 3.91% 4.87% 2.7% 2.63% 2.87% 3.68%
2026/06/18 2.49% 15.04% 9.42% 3.51% 4.34% 5.75% 2.99% 2.59% 2.42% 2.98%
2026/06/19 3.11% 16.4% 10.07% 3.12% 3.95% 4.17% 3.43% 2.99% 1.88% 2.93%
2026/06/20 10.02% 8.98% 6.47% 1.56% 5.6% 3.23% 1.64% 1.94% 0.92% 2.43%
2026/06/21 9.87% 8.02% 5.28% 1.32% 4.94% 3.69% 1.69% 3.15% 1.87% 3.11%
2026/06/22 10.97% 3.98% 5.14% 1.99% 6.63% 1.84% 1.82% 2.5% 2.95% 2.06%
2026/06/23 8.75% 6.52% 5.32% 1.52% 5.72% 3.28% 1.82% 1.88% 1.03% 3.14%
2026/06/24 10.14% 7.97% 5.76% 1.25% 5.19% 2.42% 1.82% 3.38% 2.02% 1.73%
2026/06/25 16.41% 7.09% 4.11% 1.01% 3.75% 6.74% 0.98% 3.07% 1.28% 0.85%
2026/06/26 13.63% 4.94% 3.6% 0.74% 7.84% 2.6% 1.15% 1.81% 1.01% 4.05%
2026/06/27 12.35% 7.1% 5.37% 0.93% 7.18% 1.78% 2.37% 2.39% 2.28% 0.22%
2026/06/28 11.43% 6.21% 5.23% 2.46% 5.67% 4.18% 1.5% 1.66% 0.9% 0.15%
2026/06/29 8.61% 6.65% 4.61% 1.8% 3.16% 2.77% 2.23% 1.49% 1.18% 0.1%
2026/06/30 10.73% 5.93% 5.54% 3.9% 3.03% 2.16% 2.04% 1.31% 1% 0.16%
  • globalvans.co.uk
  • cargurus.co.uk
  • carwow.co.uk
  • ebay.co.uk
  • toyota.co.uk
  • volkswagen.co.uk
  • honda.co.uk
  • bmw.co.uk
  • volkswagen-vans.co.uk
  • mercedes-benz.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Global Vans saw a significant rise in PPC impression share, peaking at 16.41% on the 25th. CarGurus started strong but declined, ending at 5.93%. Carwow’s share decreased, finishing at 5.54%. Toyota’s share fluctuated, closing at 3.03%. Volkswagen’s share dropped, ending at 2.16%. Honda’s share remained low, closing at 2.04%. BMW’s share decreased, finishing at 1.31%. Volkswagen Vans’ share declined, ending at 1.0%. Mercedes-Benz’s share plummeted, closing at 0.16%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    View The Audi SUV Collection | Find Great Finance Offers https://www.audi.co.uk

    A collection of dynamic and sporty SUVs. Ready for the next step? A perfect blend of sports like performance and comfort. View the Audi SUV...

  2. 2
    New & Used Vans for Sale - Special van offers https://www.globalvans.co.uk

    Brand New Vans. Free & Fast Delivery. Special Van Offers

  3. 3
    Learn what a hybrid car is and how they work - What does hybrid mean https://www.kia.com

    Learn what a hybrid car is, how they work, what does hybrid mean, and the key advantages of switching to a hybrid vehicle

  4. 4
    Electric Van Range 0% APR | eCitan, eVito, eSprinter Panel https://www.mercedes-benz.co.uk

    Retail 1-4 Units. Excl. Chassis. T&Cs apply. End 30/06/26. Mercedes-Benz Finance MK15 8BA.

  5. 5
    Explore our Golf offers | Don't miss our Golf offers https://www.volkswagen.co.uk

    Golf, the classic that looks good on everyone, make it yours, see our latest offers. Don’t miss out on our Golf offers, available now.

Copyright © Adthena. All rights reserved.

Audi’s dynamic SUV collection promises sporty performance and comfort, while Global Vans offers new and used vans with special deals. Kia educates on hybrid cars, Mercedes-Benz highlights electric vans with 0% APR, and Volkswagen entices with classic Golf offers.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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