Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 17.5631180478 |
| 82.4368819522 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 34 |
| 66 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cargurus.co.uk | 10.91 |
| ford.co.uk | 6.23 |
| volkswagen.co.uk | 6.11 |
| volkswagen-vans.co.uk | 6 |
| collectingcars.com | 5.28 |
| globalvans.co.uk | 4.96 |
| mercedes-benz.co.uk | 4.87 |
| toyota.co.uk | 4.8 |
| carwow.co.uk | 3.62 |
| peugeot.co.uk | 2.83 |
| others | 44.39 |
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Cargurus.co.uk leads with 10.91% click share, followed by Ford at 6.23%. Others dominate with 44.39%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cargurus.co.uk | globalvans.co.uk | toyota.co.uk | volkswagen.co.uk | ford.co.uk | mercedes-benz.co.uk | carwow.co.uk | alliedmobility.com | volkswagen-vans.co.uk | peugeot.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 7.04% | 8.33% | 1.75% | 3.63% | 4.93% | 12.19% | 2.77% | 4.7% | 1.04% | 3.74% |
| 2025/12/02 | 8.67% | 7.56% | 3% | 3.16% | 3.55% | 8.65% | 4% | 2.74% | 4.42% | 3.22% |
| 2025/12/03 | 8.43% | 6.35% | 2.69% | 2.56% | 2.36% | 5.83% | 3.66% | 1.32% | 12.46% | 5.54% |
| 2025/12/04 | 6.19% | 7.92% | 2.62% | 3.57% | 4.58% | 3.48% | 5.37% | 5.16% | 2.7% | 3.49% |
| 2025/12/05 | 8.71% | 6.38% | 2.41% | 2.63% | 4.05% | 4.01% | 3.2% | 3.59% | 5.03% | 3.93% |
| 2025/12/06 | 7.11% | 6.05% | 3.32% | 4.23% | 2.92% | 5.4% | 5.89% | 2.64% | 6% | 4.5% |
| 2025/12/07 | 8.57% | 6.91% | 2.83% | 4.56% | 3.9% | 4.11% | 3.25% | 3.05% | 2.53% | 4.81% |
| 2025/12/08 | 7.42% | 8.97% | 2.55% | 3.07% | 3.88% | 2.11% | 3.88% | 6.78% | 2.53% | 3.11% |
| 2025/12/09 | 7.56% | 8.31% | 3.81% | 4.43% | 4.07% | 3.86% | 3.11% | 5.33% | 3.13% | 2.96% |
| 2025/12/10 | 10.94% | 6.5% | 4.21% | 3.62% | 3.13% | 4.55% | 4.22% | 3.27% | 5.37% | 2.51% |
| 2025/12/11 | 10.06% | 6.35% | 4.76% | 3.49% | 3.4% | 6.58% | 3.07% | 2.93% | 3.74% | 3.2% |
| 2025/12/12 | 5.82% | 6.9% | 5% | 3.67% | 3.91% | 2.8% | 2.81% | 4.15% | 3.77% | 2.66% |
| 2025/12/13 | 10.03% | 5.94% | 4.67% | 3.02% | 3.56% | 4.02% | 2.42% | 3.73% | 3.13% | 2.93% |
| 2025/12/14 | 7.92% | 7.57% | 5.15% | 2.21% | 3.47% | 4.39% | 2.98% | 3.11% | 2.35% | 2.86% |
| 2025/12/15 | 10.86% | 6.52% | 4.9% | 3.13% | 2.76% | 4.1% | 3.15% | 3.93% | 2.84% | 2.15% |
| 2025/12/16 | 9.66% | 6.56% | 5.19% | 1.84% | 3.47% | 5.49% | 3.02% | 2.82% | 4.56% | 1.69% |
| 2025/12/17 | 10.39% | 5.99% | 4.1% | 2.79% | 4.24% | 4.38% | 2.84% | 3.69% | 5.31% | 2.26% |
| 2025/12/18 | 8.98% | 4.25% | 4.17% | 6.36% | 4.14% | 4.07% | 3.35% | 4.27% | 4.62% | 2.01% |
| 2025/12/19 | 12.1% | 6.06% | 4.9% | 6.03% | 3.77% | 2.91% | 2.69% | 4.66% | 3.28% | 1.58% |
| 2025/12/20 | 14.85% | 7.23% | 4.28% | 2.1% | 4.36% | 6.3% | 2.87% | 2.47% | 2.76% | 3.73% |
| 2025/12/21 | 6.56% | 8.36% | 5.24% | 3.66% | 4.01% | 3.61% | 1.27% | 4.71% | 3.74% | 3.51% |
| 2025/12/22 | 7.81% | 6.99% | 4.52% | 6.19% | 4.37% | 2.57% | 1.38% | 4.54% | 4.09% | 2.85% |
| 2025/12/23 | 7.94% | 7.56% | 4.98% | 4.23% | 4.72% | 3.98% | 1.92% | 3.88% | 3.43% | 2.69% |
| 2025/12/24 | 9.2% | 6.05% | 4.86% | 7.13% | 3.99% | 3.8% | 3% | 3.67% | 3.87% | 3.12% |
| 2025/12/25 | 8.59% | 6.7% | 5.06% | 3.95% | 5.51% | 3.9% | 3.31% | 3.65% | 2.79% | 2.65% |
| 2025/12/26 | 8.4% | 7.09% | 4.97% | 4.82% | 4.51% | 3.7% | 4.51% | 3.16% | 2.41% | 3.41% |
| 2025/12/27 | 7.87% | 7.91% | 6.31% | 3.63% | 4.93% | 3.77% | 4.25% | 3.86% | 1.88% | 4.18% |
| 2025/12/28 | 7.61% | 7.66% | 6.7% | 6.24% | 5.53% | 3.78% | 5.69% | 1.84% | 5.04% | 3.34% |
| 2025/12/29 | 6.1% | 8.43% | 6.65% | 4.95% | 5.1% | 3.79% | 5.36% | 3.95% | 1.7% | 3.73% |
| 2025/12/30 | 6.69% | 9.21% | 6.88% | 4.64% | 4.15% | 4.11% | 5.05% | 3% | 1.63% | 2.4% |
| 2025/12/31 | 9.83% | 7.15% | 6.63% | 5.14% | 5.11% | 4.7% | 4.3% | 2.89% | 2.82% | 1.88% |
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Cargurus.co.uk led December with a peak spend share of 14.85% on the 20th. Globalvans.co.uk and toyota.co.uk followed, while mercedes-benz.co.uk started strong but declined. The month ended with diverse fluctuations.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 250 |
| 2025/12/02 | 266 |
| 2025/12/03 | 254 |
| 2025/12/04 | 271 |
| 2025/12/05 | 278 |
| 2025/12/06 | 259 |
| 2025/12/07 | 254 |
| 2025/12/08 | 250 |
| 2025/12/09 | 256 |
| 2025/12/10 | 250 |
| 2025/12/11 | 268 |
| 2025/12/12 | 258 |
| 2025/12/13 | 249 |
| 2025/12/14 | 244 |
| 2025/12/15 | 263 |
| 2025/12/16 | 272 |
| 2025/12/17 | 272 |
| 2025/12/18 | 267 |
| 2025/12/19 | 275 |
| 2025/12/20 | 254 |
| 2025/12/21 | 269 |
| 2025/12/22 | 266 |
| 2025/12/23 | 273 |
| 2025/12/24 | 281 |
| 2025/12/25 | 279 |
| 2025/12/26 | 272 |
| 2025/12/27 | 265 |
| 2025/12/28 | 261 |
| 2025/12/29 | 257 |
| 2025/12/30 | 259 |
| 2025/12/31 | 257 |
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Advertisers fluctuated throughout December, peaking at 281 on December 24. The month concluded with 257 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Volkswagen.co.uk surged with a 3.35 increase, while collectingcars.com dropped by 1.36. Toyota.co.uk and ford.co.uk also rose, contrasting fiat.co.uk’s decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | cargurus.co.uk | toyota.co.uk | globalvans.co.uk | audi.co.uk | carwow.co.uk | volkswagen.co.uk | mercedes-benz.co.uk | volkswagen-vans.co.uk | kia.com | peugeot.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 10.44% | 1.18% | 7.67% | 3.46% | 3.22% | 3.93% | 12.1% | 0.64% | 2.16% | 4.08% |
| 2025/12/02 | 12.48% | 1.73% | 6.84% | 2.06% | 4.06% | 3.02% | 6.31% | 3.93% | 2.24% | 3.39% |
| 2025/12/03 | 11.72% | 1.43% | 5.29% | 2.18% | 3.52% | 2.55% | 3.97% | 15.23% | 2.72% | 5.44% |
| 2025/12/04 | 9.17% | 1.57% | 6.55% | 3.29% | 5.74% | 4.56% | 2.32% | 3.22% | 3.54% | 4.21% |
| 2025/12/05 | 13.43% | 1.5% | 4.96% | 2.01% | 3.33% | 3.04% | 3.78% | 5.9% | 2.85% | 4.33% |
| 2025/12/06 | 10.41% | 2.62% | 5.34% | 3.09% | 5.97% | 4.06% | 3.99% | 5.87% | 3.63% | 5.08% |
| 2025/12/07 | 12.32% | 1.96% | 5.86% | 3.46% | 3.83% | 5.45% | 3.23% | 2.91% | 2.9% | 6.31% |
| 2025/12/08 | 11.48% | 2.14% | 7.56% | 3.44% | 3.71% | 3.57% | 2.6% | 2.21% | 2.8% | 3.61% |
| 2025/12/09 | 13.28% | 2.61% | 7.65% | 3.45% | 3.76% | 5.41% | 2.86% | 2.61% | 2.54% | 3.66% |
| 2025/12/10 | 15.12% | 3.25% | 5.98% | 3.14% | 4.8% | 3.22% | 4.07% | 5.81% | 3.16% | 2.56% |
| 2025/12/11 | 14.85% | 3.83% | 5.32% | 2.93% | 3.59% | 3.81% | 4.52% | 3.13% | 3.47% | 3.3% |
| 2025/12/12 | 9.24% | 4.07% | 6.49% | 3.98% | 3.17% | 3.59% | 2.77% | 4.7% | 4.14% | 3.82% |
| 2025/12/13 | 15.99% | 3.85% | 5.23% | 3.83% | 3.14% | 2.89% | 3.46% | 3.74% | 3.81% | 3.54% |
| 2025/12/14 | 13.31% | 4.34% | 6.46% | 4.7% | 3.65% | 2.49% | 3.43% | 2.43% | 4.2% | 3.68% |
| 2025/12/15 | 16.29% | 3.85% | 5.3% | 3.37% | 3.39% | 3.22% | 3.26% | 3.26% | 4.22% | 2.11% |
| 2025/12/16 | 14.33% | 4.02% | 5.49% | 3.61% | 3.57% | 1.92% | 4.59% | 4.46% | 4.22% | 1.87% |
| 2025/12/17 | 14.91% | 3.29% | 4.96% | 3.37% | 3.26% | 3.22% | 3.6% | 6.07% | 3.8% | 2.7% |
| 2025/12/18 | 13.14% | 3.67% | 3.84% | 3.3% | 3.61% | 6.01% | 3.6% | 4.96% | 3.64% | 2.21% |
| 2025/12/19 | 17.29% | 3.99% | 5.19% | 3.07% | 3.58% | 6.22% | 2.47% | 3.09% | 4.15% | 1.66% |
| 2025/12/20 | 22.05% | 3.33% | 5.8% | 3.79% | 3.09% | 2.05% | 5.18% | 2.38% | 3.35% | 4.09% |
| 2025/12/21 | 10.32% | 4.66% | 7.23% | 4.31% | 1.61% | 4.12% | 2.74% | 5.02% | 4.06% | 4.11% |
| 2025/12/22 | 11.56% | 3.91% | 6.07% | 2.73% | 1.55% | 5.97% | 2.25% | 4.47% | 4.42% | 3.81% |
| 2025/12/23 | 12.59% | 4.17% | 6.94% | 4.54% | 2.24% | 4.11% | 3.47% | 3.72% | 3.36% | 3.06% |
| 2025/12/24 | 12.4% | 4.32% | 5.3% | 3.9% | 3.82% | 5.59% | 3.73% | 4.18% | 2.83% | 3.7% |
| 2025/12/25 | 13.34% | 4.11% | 5.8% | 5.03% | 3.74% | 3.99% | 2.8% | 2.9% | 1.99% | 3.03% |
| 2025/12/26 | 13.65% | 4.24% | 5.75% | 4.55% | 4.49% | 5.03% | 3.01% | 2.97% | 2.45% | 3.82% |
| 2025/12/27 | 12.57% | 5.76% | 7.25% | 4.56% | 5.45% | 3.91% | 3.3% | 2.29% | 2.91% | 5.89% |
| 2025/12/28 | 10.91% | 5.99% | 6.18% | 0.68% | 6.42% | 6.59% | 3.03% | 5.04% | 2.95% | 4.22% |
| 2025/12/29 | 9.71% | 6.54% | 7.51% | 2.51% | 6.1% | 4.86% | 2.9% | 1.85% | 2.85% | 4.98% |
| 2025/12/30 | 11.2% | 7.08% | 8.48% | 4.73% | 5.6% | 4.6% | 3.23% | 1.54% | 3.11% | 2.93% |
| 2025/12/31 | 15.02% | 6.52% | 6.48% | 5.09% | 4.76% | 4.68% | 3.45% | 2.66% | 2.18% | 2% |
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Cargurus.co.uk led December with fluctuating impressions, peaking at 22.05% on the 20th. Toyota.co.uk steadily rose, ending at 6.52%. Globalvans.co.uk saw a late surge, finishing at 6.48%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Seamlessly integrated technology and innovative driving systems. Drive towards the future. A perfect blend of sports like performance and comfort. View the Audi SUV range now. Luxurious cabin. quattro all-wheel-drive. Aerodynamic body. 300kW of power.
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From compact crossovers to sophisticated 7-seaters, discover more about the Kia SUV range. Style, safety, & connectivity, from wireless charging to an immersive infotainment system. Kia Promise. Parts and tyre add-ons. Kia Care Service Plan.
Discover Nissan's range of motability cars. Learn more about our range of motability offers on an exceptional selection of models and book a test drive today.
£4,250 towards your finance deposit, 7.9% APR Representative with Solutions PCP* on Golf. Get a car that lights up when it sees you. Literally. See what else the Golf can do.
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Audi’s ad highlights luxury and performance with its SUV collection, emphasizing technology and power. Caravantastic focuses on its reputation and variety in mobile homes. Kia showcases versatility and connectivity in its SUV range. Nissan promotes its motability offers, while Volkswagen entices with finance deals and innovative features for the Golf.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Commercial Vehicles December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Automotive Commercial Vehicles December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Automotive Commercial Vehicles December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The UK Automotive Commercial Vehicles December 2025 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Commercial Vehicles December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.