UK Automotive Commercial Vehicles - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – UK

Google AI Overview visibility for Automotive Commercial Vehicles UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.5631180478
82.4368819522
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 7%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 10.91
ford.co.uk 6.23
volkswagen.co.uk 6.11
volkswagen-vans.co.uk 6
collectingcars.com 5.28
globalvans.co.uk 4.96
mercedes-benz.co.uk 4.87
toyota.co.uk 4.8
carwow.co.uk 3.62
peugeot.co.uk 2.83
others 44.39
  • cargurus.co.uk - 10.91%
  • ford.co.uk - 6.23%
  • volkswagen.co.uk - 6.11%
  • volkswagen-vans.co.uk - 6%
  • collectingcars.com - 5.28%
  • globalvans.co.uk - 4.96%
  • mercedes-benz.co.uk - 4.87%
  • toyota.co.uk - 4.8%
  • carwow.co.uk - 3.62%
  • peugeot.co.uk - 2.83%
  • others - 44.39%

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Cargurus.co.uk leads with 10.91% click share, followed by Ford at 6.23%. Others dominate with 44.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk globalvans.co.uk toyota.co.uk volkswagen.co.uk ford.co.uk mercedes-benz.co.uk carwow.co.uk alliedmobility.com volkswagen-vans.co.uk peugeot.co.uk
2025/12/01 7.04% 8.33% 1.75% 3.63% 4.93% 12.19% 2.77% 4.7% 1.04% 3.74%
2025/12/02 8.67% 7.56% 3% 3.16% 3.55% 8.65% 4% 2.74% 4.42% 3.22%
2025/12/03 8.43% 6.35% 2.69% 2.56% 2.36% 5.83% 3.66% 1.32% 12.46% 5.54%
2025/12/04 6.19% 7.92% 2.62% 3.57% 4.58% 3.48% 5.37% 5.16% 2.7% 3.49%
2025/12/05 8.71% 6.38% 2.41% 2.63% 4.05% 4.01% 3.2% 3.59% 5.03% 3.93%
2025/12/06 7.11% 6.05% 3.32% 4.23% 2.92% 5.4% 5.89% 2.64% 6% 4.5%
2025/12/07 8.57% 6.91% 2.83% 4.56% 3.9% 4.11% 3.25% 3.05% 2.53% 4.81%
2025/12/08 7.42% 8.97% 2.55% 3.07% 3.88% 2.11% 3.88% 6.78% 2.53% 3.11%
2025/12/09 7.56% 8.31% 3.81% 4.43% 4.07% 3.86% 3.11% 5.33% 3.13% 2.96%
2025/12/10 10.94% 6.5% 4.21% 3.62% 3.13% 4.55% 4.22% 3.27% 5.37% 2.51%
2025/12/11 10.06% 6.35% 4.76% 3.49% 3.4% 6.58% 3.07% 2.93% 3.74% 3.2%
2025/12/12 5.82% 6.9% 5% 3.67% 3.91% 2.8% 2.81% 4.15% 3.77% 2.66%
2025/12/13 10.03% 5.94% 4.67% 3.02% 3.56% 4.02% 2.42% 3.73% 3.13% 2.93%
2025/12/14 7.92% 7.57% 5.15% 2.21% 3.47% 4.39% 2.98% 3.11% 2.35% 2.86%
2025/12/15 10.86% 6.52% 4.9% 3.13% 2.76% 4.1% 3.15% 3.93% 2.84% 2.15%
2025/12/16 9.66% 6.56% 5.19% 1.84% 3.47% 5.49% 3.02% 2.82% 4.56% 1.69%
2025/12/17 10.39% 5.99% 4.1% 2.79% 4.24% 4.38% 2.84% 3.69% 5.31% 2.26%
2025/12/18 8.98% 4.25% 4.17% 6.36% 4.14% 4.07% 3.35% 4.27% 4.62% 2.01%
2025/12/19 12.1% 6.06% 4.9% 6.03% 3.77% 2.91% 2.69% 4.66% 3.28% 1.58%
2025/12/20 14.85% 7.23% 4.28% 2.1% 4.36% 6.3% 2.87% 2.47% 2.76% 3.73%
2025/12/21 6.56% 8.36% 5.24% 3.66% 4.01% 3.61% 1.27% 4.71% 3.74% 3.51%
2025/12/22 7.81% 6.99% 4.52% 6.19% 4.37% 2.57% 1.38% 4.54% 4.09% 2.85%
2025/12/23 7.94% 7.56% 4.98% 4.23% 4.72% 3.98% 1.92% 3.88% 3.43% 2.69%
2025/12/24 9.2% 6.05% 4.86% 7.13% 3.99% 3.8% 3% 3.67% 3.87% 3.12%
2025/12/25 8.59% 6.7% 5.06% 3.95% 5.51% 3.9% 3.31% 3.65% 2.79% 2.65%
2025/12/26 8.4% 7.09% 4.97% 4.82% 4.51% 3.7% 4.51% 3.16% 2.41% 3.41%
2025/12/27 7.87% 7.91% 6.31% 3.63% 4.93% 3.77% 4.25% 3.86% 1.88% 4.18%
2025/12/28 7.61% 7.66% 6.7% 6.24% 5.53% 3.78% 5.69% 1.84% 5.04% 3.34%
2025/12/29 6.1% 8.43% 6.65% 4.95% 5.1% 3.79% 5.36% 3.95% 1.7% 3.73%
2025/12/30 6.69% 9.21% 6.88% 4.64% 4.15% 4.11% 5.05% 3% 1.63% 2.4%
2025/12/31 9.83% 7.15% 6.63% 5.14% 5.11% 4.7% 4.3% 2.89% 2.82% 1.88%
  • cargurus.co.uk
  • globalvans.co.uk
  • toyota.co.uk
  • volkswagen.co.uk
  • ford.co.uk
  • mercedes-benz.co.uk
  • carwow.co.uk
  • alliedmobility.com
  • volkswagen-vans.co.uk
  • peugeot.co.uk

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Cargurus.co.uk led December with a peak spend share of 14.85% on the 20th. Globalvans.co.uk and toyota.co.uk followed, while mercedes-benz.co.uk started strong but declined. The month ended with diverse fluctuations.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 250
2025/12/02 266
2025/12/03 254
2025/12/04 271
2025/12/05 278
2025/12/06 259
2025/12/07 254
2025/12/08 250
2025/12/09 256
2025/12/10 250
2025/12/11 268
2025/12/12 258
2025/12/13 249
2025/12/14 244
2025/12/15 263
2025/12/16 272
2025/12/17 272
2025/12/18 267
2025/12/19 275
2025/12/20 254
2025/12/21 269
2025/12/22 266
2025/12/23 273
2025/12/24 281
2025/12/25 279
2025/12/26 272
2025/12/27 265
2025/12/28 261
2025/12/29 257
2025/12/30 259
2025/12/31 257

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Advertisers fluctuated throughout December, peaking at 281 on December 24. The month concluded with 257 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
volkswagen.co.uk 3.35%
toyota.co.uk 1.45%
ford.co.uk 1.37%
jeep.co.uk 0.9%
nissan.co.uk 0.56%
volkswagen-vans.co.uk -0.58%
jcb.com -0.66%
mercedes-benz.co.uk -0.85%
fiat.co.uk -1.21%
collectingcars.com -1.36%

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Volkswagen.co.uk surged with a 3.35 increase, while collectingcars.com dropped by 1.36. Toyota.co.uk and ford.co.uk also rose, contrasting fiat.co.uk’s decline.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk toyota.co.uk globalvans.co.uk audi.co.uk carwow.co.uk volkswagen.co.uk mercedes-benz.co.uk volkswagen-vans.co.uk kia.com peugeot.co.uk
2025/12/01 10.44% 1.18% 7.67% 3.46% 3.22% 3.93% 12.1% 0.64% 2.16% 4.08%
2025/12/02 12.48% 1.73% 6.84% 2.06% 4.06% 3.02% 6.31% 3.93% 2.24% 3.39%
2025/12/03 11.72% 1.43% 5.29% 2.18% 3.52% 2.55% 3.97% 15.23% 2.72% 5.44%
2025/12/04 9.17% 1.57% 6.55% 3.29% 5.74% 4.56% 2.32% 3.22% 3.54% 4.21%
2025/12/05 13.43% 1.5% 4.96% 2.01% 3.33% 3.04% 3.78% 5.9% 2.85% 4.33%
2025/12/06 10.41% 2.62% 5.34% 3.09% 5.97% 4.06% 3.99% 5.87% 3.63% 5.08%
2025/12/07 12.32% 1.96% 5.86% 3.46% 3.83% 5.45% 3.23% 2.91% 2.9% 6.31%
2025/12/08 11.48% 2.14% 7.56% 3.44% 3.71% 3.57% 2.6% 2.21% 2.8% 3.61%
2025/12/09 13.28% 2.61% 7.65% 3.45% 3.76% 5.41% 2.86% 2.61% 2.54% 3.66%
2025/12/10 15.12% 3.25% 5.98% 3.14% 4.8% 3.22% 4.07% 5.81% 3.16% 2.56%
2025/12/11 14.85% 3.83% 5.32% 2.93% 3.59% 3.81% 4.52% 3.13% 3.47% 3.3%
2025/12/12 9.24% 4.07% 6.49% 3.98% 3.17% 3.59% 2.77% 4.7% 4.14% 3.82%
2025/12/13 15.99% 3.85% 5.23% 3.83% 3.14% 2.89% 3.46% 3.74% 3.81% 3.54%
2025/12/14 13.31% 4.34% 6.46% 4.7% 3.65% 2.49% 3.43% 2.43% 4.2% 3.68%
2025/12/15 16.29% 3.85% 5.3% 3.37% 3.39% 3.22% 3.26% 3.26% 4.22% 2.11%
2025/12/16 14.33% 4.02% 5.49% 3.61% 3.57% 1.92% 4.59% 4.46% 4.22% 1.87%
2025/12/17 14.91% 3.29% 4.96% 3.37% 3.26% 3.22% 3.6% 6.07% 3.8% 2.7%
2025/12/18 13.14% 3.67% 3.84% 3.3% 3.61% 6.01% 3.6% 4.96% 3.64% 2.21%
2025/12/19 17.29% 3.99% 5.19% 3.07% 3.58% 6.22% 2.47% 3.09% 4.15% 1.66%
2025/12/20 22.05% 3.33% 5.8% 3.79% 3.09% 2.05% 5.18% 2.38% 3.35% 4.09%
2025/12/21 10.32% 4.66% 7.23% 4.31% 1.61% 4.12% 2.74% 5.02% 4.06% 4.11%
2025/12/22 11.56% 3.91% 6.07% 2.73% 1.55% 5.97% 2.25% 4.47% 4.42% 3.81%
2025/12/23 12.59% 4.17% 6.94% 4.54% 2.24% 4.11% 3.47% 3.72% 3.36% 3.06%
2025/12/24 12.4% 4.32% 5.3% 3.9% 3.82% 5.59% 3.73% 4.18% 2.83% 3.7%
2025/12/25 13.34% 4.11% 5.8% 5.03% 3.74% 3.99% 2.8% 2.9% 1.99% 3.03%
2025/12/26 13.65% 4.24% 5.75% 4.55% 4.49% 5.03% 3.01% 2.97% 2.45% 3.82%
2025/12/27 12.57% 5.76% 7.25% 4.56% 5.45% 3.91% 3.3% 2.29% 2.91% 5.89%
2025/12/28 10.91% 5.99% 6.18% 0.68% 6.42% 6.59% 3.03% 5.04% 2.95% 4.22%
2025/12/29 9.71% 6.54% 7.51% 2.51% 6.1% 4.86% 2.9% 1.85% 2.85% 4.98%
2025/12/30 11.2% 7.08% 8.48% 4.73% 5.6% 4.6% 3.23% 1.54% 3.11% 2.93%
2025/12/31 15.02% 6.52% 6.48% 5.09% 4.76% 4.68% 3.45% 2.66% 2.18% 2%
  • cargurus.co.uk
  • toyota.co.uk
  • globalvans.co.uk
  • audi.co.uk
  • carwow.co.uk
  • volkswagen.co.uk
  • mercedes-benz.co.uk
  • volkswagen-vans.co.uk
  • kia.com
  • peugeot.co.uk

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Cargurus.co.uk led December with fluctuating impressions, peaking at 22.05% on the 20th. Toyota.co.uk steadily rose, ending at 6.52%. Globalvans.co.uk saw a late surge, finishing at 6.48%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    View The Audi SUV Collection | Find Great Finance Offers https://www.audi.co.uk

    Seamlessly integrated technology and innovative driving systems. Drive towards the future. A perfect blend of sports like performance and comfort. View the Audi SUV range now. Luxurious cabin. quattro all-wheel-drive. Aerodynamic body. 300kW of power.

  2. 2
    Caravantastic Static Caravans - Over 50 Mobile Homes in Stock https://www.caravantastic.com/

    With Strong Reputation On Selling Quality Used Static Caravans Across UK & Internationally. Wide range of used & new mobile homes for accommodation units & holiday homes! Contact Us.

  3. 3
    The Kia UK SUV range - Kia SUVs, 4x4s and 7-Seaters https://www.kia.com › suv › range

    From compact crossovers to sophisticated 7-seaters, discover more about the Kia SUV range. Style, safety, & connectivity, from wireless charging to an immersive infotainment system. Kia Promise. Parts and tyre add-ons. Kia Care Service Plan.

  4. 4
    Motability Car Scheme | Motability Offers | Nissan https://www.nissan.co.uk

    Discover Nissan's range of motability cars. Learn more about our range of motability offers on an exceptional selection of models and book a test drive today.

  5. 5
    Explore our Golf offers | Don't miss our Golf offers https://www.volkswagen.co.uk

    £4,250 towards your finance deposit, 7.9% APR Representative with Solutions PCP* on Golf. Get a car that lights up when it sees you. Literally. See what else the Golf can do.

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Audi’s ad highlights luxury and performance with its SUV collection, emphasizing technology and power. Caravantastic focuses on its reputation and variety in mobile homes. Kia showcases versatility and connectivity in its SUV range. Nissan promotes its motability offers, while Volkswagen entices with finance deals and innovative features for the Golf.

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