Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 13.4772619984 |
| 86.5227380016 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| mercedes-benz.co.uk | 8.17 |
| ford.co.uk | 7.86 |
| volkswagen.co.uk | 7.56 |
| cargurus.co.uk | 7.13 |
| globalvans.co.uk | 7.05 |
| volkswagen-vans.co.uk | 4.89 |
| carwow.co.uk | 4.59 |
| collectingcars.com | 3.8 |
| toyota.co.uk | 2.72 |
| renault.co.uk | 2.51 |
| others | 43.72 |
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In the PPC landscape, ‘others’ dominate with 43.72% click share, while Mercedes-Benz leads individual advertisers at 8.17%. Ford and Volkswagen follow closely, highlighting competitive dynamics.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | globalvans.co.uk | volkswagen.co.uk | cargurus.co.uk | mercedes-benz.co.uk | ford.co.uk | carwow.co.uk | alliedmobility.com | nissan.co.uk | toyota.co.uk | volkswagen-vans.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 8.88% | 4.81% | 8.76% | 6.44% | 5.28% | 6.74% | 4.23% | 3.03% | 2.86% | 1.27% |
| 2026/04/02 | 5.98% | 3.18% | 9.84% | 8.31% | 3.51% | 7.55% | 2.31% | 2.86% | 3.95% | 1.83% |
| 2026/04/03 | 7.61% | 3.26% | 7.36% | 9.87% | 5.33% | 4.68% | 6.42% | 0.67% | 3.87% | 1.47% |
| 2026/04/04 | 9% | 3.58% | 5.84% | 6.25% | 6.83% | 3.44% | 5.56% | 5.26% | 4.78% | 1.67% |
| 2026/04/05 | 6.89% | 2.7% | 6.44% | 7.66% | 6.65% | 3.63% | 3.29% | 5.84% | 5.33% | 3.06% |
| 2026/04/06 | 7.03% | 4.38% | 6.67% | 6.26% | 5.72% | 4.76% | 4.42% | 4.05% | 3.39% | 1.71% |
| 2026/04/07 | 7.42% | 3.81% | 6.28% | 7.79% | 5.17% | 4.77% | 5.5% | 6.1% | 2.71% | 2.35% |
| 2026/04/08 | 8.01% | 2.87% | 5.41% | 12.15% | 4.15% | 4.38% | 3.53% | 7.17% | 3.07% | 2.02% |
| 2026/04/09 | 7.71% | 4.06% | 6.18% | 4.45% | 4.31% | 6.33% | 4.92% | 5.57% | 2.19% | 1.61% |
| 2026/04/10 | 9.79% | 1.02% | 6.65% | 6.6% | 4.77% | 4.62% | 6.82% | 6.66% | 2.19% | 1.99% |
| 2026/04/11 | 11.8% | 4.14% | 3.68% | 5.29% | 5.69% | 3.64% | 6.88% | 6.89% | 2.98% | 1.46% |
| 2026/04/12 | 15.69% | 5.47% | 3.36% | 5.19% | 7.11% | 3.7% | 6.29% | 5.35% | 1.7% | 1.25% |
| 2026/04/13 | 12.55% | 3.73% | 3.68% | 9.12% | 4.39% | 2.95% | 6.48% | 2.22% | 1.55% | 2.31% |
| 2026/04/14 | 11.37% | 4.02% | 6.08% | 5.27% | 5.33% | 4.72% | 5.23% | 5.34% | 1.29% | 3.26% |
| 2026/04/15 | 8.78% | 4.39% | 3.34% | 4.77% | 4.75% | 5.57% | 5.82% | 1.31% | 2.04% | 1.91% |
| 2026/04/16 | 9.69% | 4.6% | 7.7% | 6.19% | 5.06% | 5.16% | 5.62% | 1.44% | 2.06% | 1.41% |
| 2026/04/17 | 9.62% | 1.9% | 6.16% | 6.13% | 4.39% | 4.24% | 5.84% | 3.53% | 3.53% | 1.61% |
| 2026/04/18 | 8.36% | 2.41% | 9.68% | 9.36% | 3.11% | 6.03% | 5.21% | 1.58% | 3.68% | 1.14% |
| 2026/04/19 | 11.25% | 4.54% | 4.79% | 6.14% | 7.08% | 3.58% | 8.39% | 1.79% | 2.19% | 1.73% |
| 2026/04/20 | 10.03% | 2.66% | 3.13% | 8.47% | 6.56% | 2.68% | 6.82% | 5.44% | 2.02% | 1.12% |
| 2026/04/21 | 8.77% | 2.21% | 6.33% | 3.93% | 4.65% | 2.66% | 6.86% | 11.21% | 5.49% | 0.88% |
| 2026/04/22 | 9.36% | 3.48% | 5.82% | 5.93% | 4.65% | 3.15% | 6.5% | 1.64% | 2.05% | 7.04% |
| 2026/04/23 | 9.03% | 4.05% | 4.19% | 8.9% | 3.84% | 2.79% | 5.8% | 1.56% | 1.22% | 15.02% |
| 2026/04/24 | 12.47% | 2.92% | 3.64% | 8.12% | 4.39% | 1.84% | 4.57% | 1.83% | 1.42% | 7.69% |
| 2026/04/25 | 11.82% | 4.21% | 4.19% | 10.45% | 5.47% | 2.63% | 5.64% | 3.03% | 1.41% | 3.39% |
| 2026/04/26 | 11.64% | 7.71% | 6.13% | 5.03% | 5.56% | 2.16% | 4.83% | 3.06% | 1.61% | 2.32% |
| 2026/04/27 | 9.1% | 3.65% | 5.09% | 5.94% | 4.13% | 2.48% | 4.9% | 2.87% | 2.55% | 2.94% |
| 2026/04/28 | 10.48% | 3.48% | 4.64% | 11.02% | 5.41% | 2.36% | 5.69% | 2.7% | 1.82% | 1.47% |
| 2026/04/29 | 9.48% | 3.38% | 6.21% | 5.84% | 5.15% | 3.29% | 6.53% | 3.11% | 1.54% | 1.28% |
| 2026/04/30 | 8.46% | 6.61% | 6.28% | 5.41% | 5.27% | 5.06% | 3.94% | 1.82% | 1.62% | 1.46% |
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Globalvans.co.uk led April with fluctuating spend, peaking mid-month. Volkswagen.co.uk saw a steady rise, while cargurus.co.uk and mercedes-benz.co.uk showed consistent activity. Nissan.co.uk and toyota.co.uk had lower engagement.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 215 |
| 2026/04/02 | 217 |
| 2026/04/03 | 221 |
| 2026/04/04 | 224 |
| 2026/04/05 | 221 |
| 2026/04/06 | 229 |
| 2026/04/07 | 230 |
| 2026/04/08 | 223 |
| 2026/04/09 | 226 |
| 2026/04/10 | 228 |
| 2026/04/11 | 211 |
| 2026/04/12 | 198 |
| 2026/04/13 | 217 |
| 2026/04/14 | 215 |
| 2026/04/15 | 234 |
| 2026/04/16 | 217 |
| 2026/04/17 | 223 |
| 2026/04/18 | 217 |
| 2026/04/19 | 204 |
| 2026/04/20 | 216 |
| 2026/04/21 | 214 |
| 2026/04/22 | 219 |
| 2026/04/23 | 210 |
| 2026/04/24 | 201 |
| 2026/04/25 | 191 |
| 2026/04/26 | 185 |
| 2026/04/27 | 196 |
| 2026/04/28 | 189 |
| 2026/04/29 | 185 |
| 2026/04/30 | 194 |
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April began with 215 advertisers, peaking at 234 mid-month. A decline followed, ending with 194 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Volkswagen Vans and Land Rover surged in click share, gaining 1.97 and 1.94, respectively. Meanwhile, Carwow.co.uk saw the largest decline, dropping by 1.64.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | cargurus.co.uk | volkswagen.co.uk | globalvans.co.uk | carwow.co.uk | mercedes-benz.co.uk | ford.co.uk | rangerover.com | nissan.co.uk | toyota.co.uk | volkswagen-vans.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 11.84% | 5.45% | 7.32% | 7.45% | 5.98% | 3.27% | 2.27% | 2.33% | 3.33% | 1.1% |
| 2026/04/02 | 13.58% | 3% | 4.93% | 7.78% | 7.25% | 2.26% | 1.84% | 1.76% | 4.8% | 1.67% |
| 2026/04/03 | 10.21% | 3.24% | 7.32% | 5.77% | 9.53% | 3.99% | 3.28% | 0.63% | 4.66% | 1.73% |
| 2026/04/04 | 9.14% | 4.06% | 7.42% | 4.26% | 6.25% | 5.15% | 3.72% | 3.18% | 6.11% | 2.1% |
| 2026/04/05 | 9.51% | 3.1% | 6.7% | 4.56% | 8.72% | 5.34% | 2.51% | 3.42% | 6.28% | 4.51% |
| 2026/04/06 | 9.6% | 5.54% | 5.95% | 5.51% | 4.93% | 4.42% | 3.33% | 3.5% | 3.86% | 2.21% |
| 2026/04/07 | 10.19% | 4.17% | 7.16% | 5.83% | 7.48% | 4.12% | 3.25% | 3.69% | 2.89% | 3.05% |
| 2026/04/08 | 9.38% | 3.3% | 8.04% | 5.33% | 9.7% | 3.6% | 3.36% | 4.67% | 2.55% | 2.88% |
| 2026/04/09 | 9.33% | 4.63% | 7.21% | 7.75% | 4.01% | 3.13% | 2.98% | 3.52% | 2.57% | 2.1% |
| 2026/04/10 | 10.28% | 1.37% | 8.44% | 5.9% | 6.95% | 3.32% | 3.77% | 5.05% | 2.91% | 2.84% |
| 2026/04/11 | 6.73% | 4.71% | 13.19% | 4.53% | 5.85% | 4.38% | 5.36% | 4.47% | 2.13% | 1.47% |
| 2026/04/12 | 5.9% | 5.73% | 15.69% | 4.17% | 5.96% | 4.78% | 5.95% | 3.08% | 1.83% | 1.28% |
| 2026/04/13 | 6.65% | 3.79% | 12.86% | 3.62% | 10.21% | 2.58% | 3.1% | 1.87% | 2.08% | 3.05% |
| 2026/04/14 | 9.43% | 4.33% | 11.43% | 6.34% | 4.8% | 3.65% | 2.32% | 2.96% | 1.63% | 4.3% |
| 2026/04/15 | 5.9% | 5.52% | 10.01% | 7% | 4.98% | 3.43% | 3.45% | 1.67% | 2.64% | 2.16% |
| 2026/04/16 | 11.58% | 4.78% | 9.73% | 5.78% | 5.83% | 3.58% | 1.41% | 1.62% | 2.59% | 1.29% |
| 2026/04/17 | 8.66% | 1.67% | 8.64% | 5.12% | 4.9% | 2.84% | 2.12% | 6% | 4.5% | 1.45% |
| 2026/04/18 | 12.15% | 2.23% | 8.72% | 5.84% | 7.21% | 2.34% | 2.19% | 2.23% | 4.26% | 1.11% |
| 2026/04/19 | 7.6% | 4.69% | 10.59% | 4.67% | 6.45% | 5.02% | 2.78% | 2.01% | 2.59% | 2.05% |
| 2026/04/20 | 5.21% | 2.36% | 8.64% | 3.05% | 9.18% | 5.04% | 2.66% | 3.62% | 2.36% | 1.11% |
| 2026/04/21 | 10.5% | 1.87% | 7.68% | 3.69% | 4.4% | 3.32% | 1.32% | 7.24% | 5.15% | 0.78% |
| 2026/04/22 | 7.48% | 2.77% | 7.91% | 3.45% | 5.07% | 2.99% | 1.33% | 2.02% | 2.42% | 8.39% |
| 2026/04/23 | 5.57% | 4.07% | 8.86% | 2.79% | 7.64% | 2.73% | 0.99% | 1.79% | 1.4% | 18.89% |
| 2026/04/24 | 6.35% | 2.88% | 11.81% | 2.31% | 8.19% | 3.24% | 2.7% | 2.24% | 1.63% | 7.88% |
| 2026/04/25 | 5.77% | 4.28% | 11.7% | 3.42% | 10.64% | 3.68% | 3.12% | 4.42% | 1.69% | 3.11% |
| 2026/04/26 | 8.79% | 6.64% | 11.52% | 2.46% | 5.03% | 3.57% | 1.87% | 3.39% | 1.96% | 3.09% |
| 2026/04/27 | 7.47% | 2.87% | 7.76% | 2.9% | 5.88% | 2.42% | 0.77% | 3.85% | 3.22% | 3.62% |
| 2026/04/28 | 7.29% | 3% | 10.31% | 3.15% | 10.12% | 3.78% | 2.02% | 4.18% | 2.14% | 1.43% |
| 2026/04/29 | 8.61% | 3.72% | 9.52% | 4.23% | 6.22% | 3.56% | 1.98% | 2.09% | 1.96% | 1.47% |
| 2026/04/30 | 9.11% | 7.54% | 7.42% | 5.76% | 5.55% | 3.3% | 1.55% | 1.46% | 1.46% | 1.32% |
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In April 2026, cargurus.co.uk saw fluctuating impressions, peaking early and stabilizing mid-month. Globalvans.co.uk surged mid-month, while volkswagen-vans.co.uk spiked dramatically on April 23. The month concluded with diverse trends across advertisers.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Motability & RAC Approved — Motability Scheme & RAC Approved. Free UK-wide home...
Official Mercedes-Benz Vans UK — Sprinter van : The legendary large panel van from Mercedes-Benz. Sprinter sets the standard for large commercial vehicles with its key performance.
With urban-businesses, The All-new Nissan Townstar is a perfect electric van for the city, less CO2 emission and more savings cost.
The Most Spacious SUV With Executive Comfort, The Seven Seater Range Rover. Peerless Refinement & Luxury. Range Rover Comes With up to 7...
Discover our full range online today and find the perfect vehicles for your employees. Diverse range of cars with competitive running costs and residual values.
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In the competitive landscape of Google PPC, Allied Mobility stands out with its Motability and RAC-approved offerings, promising free UK-wide home services. Mercedes-Benz highlights the legendary Sprinter van, setting benchmarks in large commercial vehicles. Nissan’s Townstar appeals to urban businesses with its eco-friendly electric van. Range Rover emphasizes luxury and space with its 7-seater SUV. Volkswagen showcases a diverse fleet, focusing on cost efficiency and value.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Commercial Vehicles April 2026 Report
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Data within the UK Automotive Commercial Vehicles April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Automotive Commercial Vehicles April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Commercial Vehicles April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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