UK Automotive Commercial Vehicles - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – UK

Google AI Overview visibility for Automotive Commercial Vehicles UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.9187418755
64.0812581245
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 15%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ford.co.uk 15.01
volkswagen.co.uk 7.88
volkswagen-vans.co.uk 6.36
globalvans.co.uk 4.97
carwow.co.uk 4.52
volvocars.com 4.5
toyota.co.uk 4.27
rangerover.com 3.6
mercedes-benz.co.uk 3.36
cargurus.co.uk 3.35
others 42.18
  • ford.co.uk - 15.01%
  • volkswagen.co.uk - 7.88%
  • volkswagen-vans.co.uk - 6.36%
  • globalvans.co.uk - 4.97%
  • carwow.co.uk - 4.52%
  • volvocars.com - 4.5%
  • toyota.co.uk - 4.27%
  • rangerover.com - 3.6%
  • mercedes-benz.co.uk - 3.36%
  • cargurus.co.uk - 3.35%
  • others - 42.18%

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Ford leads with 15.01% click share, followed by Volkswagen at 7.88%. Others dominate with 42.18%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date rangerover.com ford.co.uk volkswagen.co.uk volvocars.com globalvans.co.uk alliedmobility.com cargurus.co.uk carwow.co.uk toyota.co.uk arnoldclark.com
2026/09/01 3.13% 14.19% 1.69% 9.88% 15.6% 1.43% 1.16% 2.92% 5.45% 1.2%
2026/09/02 4.69% 9.86% 3% 7.73% 10.16% 1.16% 2.1% 4.01% 6.31% 2.29%
2026/09/03 4.54% 12.74% 1.89% 7.9% 9.12% 9.19% 2.28% 3.9% 7.51% 1.1%
2026/09/04 5.18% 9.16% 2.07% 8.38% 11.51% 2.17% 1.97% 5.78% 6.1% 5.79%
2026/09/05 5.17% 7.46% 4.33% 7.47% 7.41% 1.28% 1.96% 4.5% 11% 2.55%
2026/09/06 4.66% 8.86% 8.54% 5.22% 10.91% 3.01% 1.64% 4.39% 4.61% 4.52%
2026/09/07 6.13% 7.32% 5.89% 7.25% 11.82% 3.89% 1.98% 4.12% 4.65% 0.91%
2026/09/08 5.68% 10.09% 4.85% 8.47% 11.41% 4.67% 2.25% 4.72% 5.71% 3.8%
2026/09/09 2.49% 9.66% 1.71% 11.07% 9.81% 4.58% 2.88% 5.63% 5.38% 2.98%
2026/09/10 7.07% 7.35% 5.78% 7.65% 9.87% 7.37% 2.26% 2.61% 5.51% 0.83%
2026/09/11 3.03% 9.96% 4.28% 11.16% 9.73% 1.44% 1.98% 3.89% 5.6% 2.88%
2026/09/12 3.4% 15.36% 3.92% 11.22% 7.86% 1.77% 1.57% 2.3% 4.72% 0.52%
2026/09/13 3.15% 11.13% 7.32% 11.49% 7.67% 0.91% 1.47% 2.51% 3.92% 2.37%
2026/09/14 2.86% 11.81% 1.08% 13.9% 7.15% 1.71% 1.8% 3.85% 4.2% 3.89%
2026/09/15 5.72% 6.71% 1.32% 7.18% 5.9% 8.71% 2.12% 5.77% 3.98% 4.06%
2026/09/16 2.82% 11.37% 5.91% 6.55% 8.78% 5.29% 3.65% 6.22% 4.26% 1.6%
2026/09/17 3.44% 7.92% 1.47% 6.38% 6% 0.88% 3.05% 5.14% 3.2% 2.17%
2026/09/18 4.35% 9.85% 1.2% 4.15% 5.27% 0.54% 2.64% 5.45% 3.02% 1.85%
2026/09/19 3.18% 11.5% 3.95% 4.25% 3.84% 1.54% 2.75% 5.19% 2.35% 0.75%
2026/09/20 5.11% 13.75% 3.04% 3.13% 4.05% 1.54% 4.34% 5.26% 3.77% 1.19%
2026/09/21 2.77% 10.37% 1.6% 3.91% 5.88% 2.3% 4.39% 5.5% 2.44% 0.93%
2026/09/22 5% 7.94% 2.23% 1.92% 4.03% 1.55% 4.37% 5.97% 2.39% 3.75%
2026/09/23 4.13% 11.15% 2.22% 1.05% 3.49% 1.09% 3.34% 3.89% 1.66% 2.76%
2026/09/24 4.34% 5.25% 3.53% 1.02% 2.39% 3.08% 6.13% 7.31% 1.46% 6.07%
2026/09/25 4.06% 6.72% 3.01% 1.57% 3.35% 0.91% 5.06% 5.84% 1.42% 11.36%
2026/09/26 4.61% 8.53% 2.81% 2.48% 3.98% 6.07% 5.08% 5.75% 0.92% 0.99%
2026/09/27 7.3% 6.78% 2.21% 1.23% 3.84% 5.78% 4.83% 5.12% 0.51% 1.37%
2026/09/28 8.39% 6.11% 4.33% 1.2% 3.19% 1.05% 5.29% 3.76% 1.81% 6.12%
2026/09/29 5.53% 7.19% 3.66% 8.3% 4.96% 0.41% 4.21% 3.3% 2.06% 5.8%
2026/09/30 7.61% 6.97% 6.08% 5.57% 5.05% 4.94% 4.9% 3.82% 2.1% 0.61%
  • rangerover.com
  • ford.co.uk
  • volkswagen.co.uk
  • volvocars.com
  • globalvans.co.uk
  • alliedmobility.com
  • cargurus.co.uk
  • carwow.co.uk
  • toyota.co.uk
  • arnoldclark.com

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In September 2026, Ford.co.uk led PPC spend, peaking mid-month. Rangerover.com saw fluctuations, ending strong. Globalvans.co.uk started high, then declined. Volvocars.com and Volkswagen.co.uk showed varied trends, while Toyota.co.uk decreased steadily.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 164
2026/09/02 189
2026/09/03 191
2026/09/04 189
2026/09/05 212
2026/09/06 215
2026/09/07 229
2026/09/08 218
2026/09/09 206
2026/09/10 209
2026/09/11 197
2026/09/12 193
2026/09/13 187
2026/09/14 183
2026/09/15 193
2026/09/16 199
2026/09/17 195
2026/09/18 196
2026/09/19 191
2026/09/20 202
2026/09/21 212
2026/09/22 198
2026/09/23 184
2026/09/24 207
2026/09/25 201
2026/09/26 199
2026/09/27 188
2026/09/28 192
2026/09/29 199
2026/09/30 197

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September saw a dynamic shift in distinct advertisers, starting at 164 and peaking at 229 on the 7th. The month concluded with a stable 197, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
volkswagen-vans.co.uk 2.4%
mercedes-benz.co.uk 2.23%
enterprise.co.uk 2.21%
cargurus.co.uk 2.06%
pistonheads.com 1.15%
ford.co.uk -2.07%
toyota.co.uk -2.76%
volvocars.com -3.3%
globalvans.co.uk -3.35%
volkswagen.co.uk -5.59%

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Volkswagen.co.uk saw a significant drop of 5.59%, while volkswagen-vans.co.uk gained 2.4%. Mercedes-benz.co.uk increased by 2.23%, contrasting with globalvans.co.uk’s 3.35% decline.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date rangerover.com cargurus.co.uk volkswagen.co.uk volkswagen-vans.co.uk globalvans.co.uk volvocars.com ford.co.uk carwow.co.uk mercedes-benz.co.uk toyota.co.uk
2026/09/01 5.31% 2.1% 1.83% 6.1% 7.15% 12.02% 12.98% 3.05% 2.35% 4.03%
2026/09/02 8.02% 2.82% 3.17% 5.85% 6.24% 9.16% 7.35% 3.59% 0.49% 4.88%
2026/09/03 9.12% 3.85% 1.95% 3.85% 5.2% 9.03% 10.8% 4.4% 2.07% 6.38%
2026/09/04 8.67% 3.28% 2.21% 2.42% 8.36% 8.81% 7.2% 5.99% 1.36% 5.05%
2026/09/05 6.75% 3.03% 4.23% 3.77% 7.32% 8.07% 6.9% 4.65% 1.05% 7.66%
2026/09/06 5.73% 3.04% 9.34% 4.18% 9.32% 5.83% 8.14% 4.6% 1.63% 4.02%
2026/09/07 7.76% 3.39% 6.48% 3.51% 10.45% 8.21% 5.83% 4.48% 2.15% 3.99%
2026/09/08 9.45% 3.06% 4.83% 3.81% 9.63% 8.78% 8.96% 5.35% 2% 5.14%
2026/09/09 4.16% 4.42% 1.74% 2.09% 11.43% 10.75% 7.52% 6.59% 1.23% 4.32%
2026/09/10 9.39% 4.11% 6.32% 3.01% 8.88% 9.56% 6.99% 3.31% 0.99% 6.42%
2026/09/11 5.06% 3.21% 4.06% 6.16% 10.34% 11.24% 8.41% 4.48% 1.39% 4.88%
2026/09/12 5.58% 2.52% 3.97% 1.87% 7.82% 11.5% 12.12% 2.47% 1.34% 4.17%
2026/09/13 4.74% 2.44% 7.35% 6.39% 8.27% 11.71% 9.71% 2.81% 3.23% 3.58%
2026/09/14 4.1% 3% 1.05% 2.39% 7.83% 10.26% 9.74% 4.24% 2.74% 4.12%
2026/09/15 6.39% 3.67% 1.33% 3.88% 6.39% 7.44% 6.15% 6.59% 2.36% 3.31%
2026/09/16 3.8% 5.58% 6.06% 3.9% 6.18% 6.73% 8.94% 6.07% 2.71% 3.47%
2026/09/17 4.62% 4.65% 1.36% 6.39% 5.45% 6.17% 6.07% 5.1% 2.89% 2.66%
2026/09/18 7.4% 4.1% 1.16% 5.96% 4.75% 4.61% 8.39% 5.03% 3.58% 3.06%
2026/09/19 5.24% 4.27% 4.47% 5.45% 3.59% 4.34% 9.42% 5.1% 4.47% 2.04%
2026/09/20 7.52% 5.55% 2.39% 5.41% 3.71% 3.15% 9.28% 5.26% 5.93% 3.54%
2026/09/21 3.76% 6.12% 1.36% 6.75% 5.22% 3.52% 7.61% 5.49% 3.85% 1.85%
2026/09/22 7.52% 5.91% 1.97% 5.04% 3.35% 1.94% 5.24% 5.31% 3.95% 1.64%
2026/09/23 7.39% 4.91% 2.17% 7.27% 3.38% 1.23% 7.5% 4.01% 4.02% 1.43%
2026/09/24 6.29% 9.21% 3.29% 2.91% 2.34% 0.95% 3.04% 7.2% 3.77% 1.12%
2026/09/25 5.79% 7.48% 3% 3.99% 2.42% 1.87% 4.37% 6% 3.7% 1.19%
2026/09/26 7.91% 7.04% 2.67% 6.53% 3.53% 2.78% 6.85% 6.71% 3.46% 0.56%
2026/09/27 11.14% 6.93% 2.38% 6.85% 3.2% 1.33% 4.98% 5.36% 6.07% 0.38%
2026/09/28 15.16% 6.75% 4.19% 4.89% 3.82% 1.08% 4.8% 3.64% 2.4% 1.75%
2026/09/29 9.8% 6.11% 3.62% 2.53% 5.18% 8.63% 5.49% 3.12% 2.87% 1.8%
2026/09/30 11.37% 7.23% 5.69% 5.56% 4.94% 4.54% 4.26% 3.79% 3.54% 1.52%
  • rangerover.com
  • cargurus.co.uk
  • volkswagen.co.uk
  • volkswagen-vans.co.uk
  • globalvans.co.uk
  • volvocars.com
  • ford.co.uk
  • carwow.co.uk
  • mercedes-benz.co.uk
  • toyota.co.uk

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In September 2026, rangerover.com saw a fluctuating impression share, peaking at 15.16% on the 28th. Meanwhile, volvo.com started strong but declined, ending at 4.54%. Ford.co.uk maintained a steady presence, closing at 4.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    View The Audi SUV Collection | Find Great Finance Offers https://www.audi.co.uk

    A perfect blend of sports like performance and comfort. View the Audi SUV range now. Discover infinite driving pleasure. Progress you can feel.

  2. 2
    Sprinter 315 Panel L2 H2 PRO | £639 a month on a 4 Year Lease https://www.mercedes-benz.co.uk

    £8,178 advance. Rentals Ex. VAT. Ends 30/09. T&Cs apply. Mercedes-Benz Finance MK15 8BA. BUSINESS USERS. 10,000 miles per annum. VED Included. Retail 1-4 units. Subject to status.

  3. 3
    Motability Car Scheme | Nissan https://www.nissan.co.uk

    Discover Nissan's Motability Car Scheme and explore great motability offers across a range of models for easy driving.

  4. 4
    7-Seater SUVs - Luxury SUV With 7-Seat Option https://www.rangerover.com

    The Most Spacious SUV With Executive Comfort, The Seven Seater Range Rover.

  5. 5
    Volkswagen Camper vans | Discover The Full Range Online https://www.volkswagen-vans.co.uk › camper

    View our California range of models and find your perfect Volkswagen van online today. Wherever your adventure takes you, the compact California 6.1 is the ideal campervan. City Emergency Braking.

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In the competitive landscape of automotive PPC ads, Audi, Mercedes-Benz, Nissan, Range Rover, and Volkswagen shine with distinct narratives. Audi entices with a blend of performance and comfort in their SUV collection. Mercedes-Benz targets business users with attractive leasing offers for the Sprinter 315. Nissan promotes accessibility through their Motability Car Scheme. Range Rover emphasizes luxury and space with their 7-seater SUVs. Volkswagen captures the adventurous spirit with their versatile California camper vans. Each ad uniquely appeals to specific consumer desires, from luxury and performance to practicality and adventure.

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