UK Automotive Commercial Vehicles - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – UK

Google AI Overview visibility for Automotive Commercial Vehicles UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.6592906123
73.3407093877
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ford.co.uk 14.87
globalvans.co.uk 6.33
toyota.co.uk 5.72
volkswagen.co.uk 5.09
volkswagen-vans.co.uk 4.9
carwow.co.uk 4.74
collectingcars.com 4.38
volvocars.com 3.92
rangerover.com 3.83
cargurus.co.uk 3.17
others 43.05
  • ford.co.uk - 14.87%
  • globalvans.co.uk - 6.33%
  • toyota.co.uk - 5.72%
  • volkswagen.co.uk - 5.09%
  • volkswagen-vans.co.uk - 4.9%
  • carwow.co.uk - 4.74%
  • collectingcars.com - 4.38%
  • volvocars.com - 3.92%
  • rangerover.com - 3.83%
  • cargurus.co.uk - 3.17%
  • others - 43.05%

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Ford.co.uk leads with 14.87% click share, while ‘others’ dominate at 43.05%. Globalvans.co.uk follows at 6.33%, with Toyota.co.uk at 5.72%.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ford.co.uk renault.co.uk volvocars.com toyota.co.uk rangerover.com carwow.co.uk globalvans.co.uk kia.com audi.co.uk cargurus.co.uk
2026/08/01 13.16% 4.81% 4.66% 8.08% 6.33% 5.59% 9.62% 2.67% 1.73% 2.91%
2026/08/02 14.34% 4.78% 4.42% 6.93% 3.75% 4.86% 6.42% 3.27% 2.22% 2.13%
2026/08/03 16.58% 7.42% 3.01% 10.9% 1.92% 6.67% 8.2% 1.65% 1.02% 2.53%
2026/08/04 9.48% 2.77% 7.86% 8.46% 3.65% 8.31% 9.58% 2.09% 1.69% 1.91%
2026/08/05 10.09% 3.07% 8.42% 5.14% 5.22% 5.4% 9.61% 2.06% 2.49% 1.9%
2026/08/06 8.64% 2.8% 5% 4.99% 2.77% 4.68% 16.77% 2.06% 1.81% 2.2%
2026/08/07 8.77% 3.42% 7.26% 5.95% 3.03% 5.82% 14.18% 4.59% 2.39% 1.21%
2026/08/08 12.88% 3.22% 6.66% 6.81% 4.14% 3.65% 11.89% 3.44% 3.35% 1.57%
2026/08/09 9.25% 3.11% 7.45% 3.17% 10.74% 4.88% 14.41% 1.81% 2.23% 1.6%
2026/08/10 8.06% 2.75% 8.51% 5.32% 3.9% 5.52% 9.11% 2.03% 2.97% 3.53%
2026/08/11 7.26% 3.3% 5.6% 2.24% 2.89% 6.29% 7.85% 3.06% 3.33% 5.55%
2026/08/12 8.87% 3.75% 2.81% 3.66% 9.58% 5.19% 4.96% 2.34% 2.19% 4.29%
2026/08/13 6.09% 4.7% 1.96% 3.52% 7.24% 2.97% 8.36% 3.72% 6.77% 2.34%
2026/08/14 8.43% 2.24% 3.08% 4.39% 4.45% 3.42% 13.67% 2.62% 2.82% 2.47%
2026/08/15 10.11% 3.21% 7.73% 4.35% 4.55% 3.49% 12.03% 1.41% 2.66% 3.82%
2026/08/16 7.55% 4.31% 4.17% 3.23% 3.16% 5.66% 9.82% 2.54% 2.84% 3.89%
2026/08/17 8.66% 5.02% 8.47% 3.35% 6.5% 3.49% 12.69% 2.53% 1.76% 3.38%
2026/08/18 9.58% 5.41% 7.49% 3.83% 2.95% 3.53% 12.14% 2.52% 1.86% 3.97%
2026/08/19 9.07% 3.58% 5.55% 4.94% 5.52% 4.82% 14.07% 2.33% 2.53% 5.35%
2026/08/20 7.87% 6.02% 6.12% 5.63% 3.97% 5.76% 13.75% 1.9% 1.55% 2.84%
2026/08/21 9.37% 4.27% 11.13% 5% 4.32% 4.52% 12.49% 1.64% 2% 3.59%
2026/08/22 11.46% 6.04% 7.76% 5.38% 3.58% 4.62% 8.69% 1.81% 3.57% 3.18%
2026/08/23 7.56% 3.35% 6.77% 4.29% 6.16% 4.09% 6.05% 3.48% 2.85% 4.83%
2026/08/24 8.48% 7.23% 5.49% 4.27% 3.6% 2.68% 5.26% 4.03% 2.19% 1.91%
2026/08/25 12.68% 4.42% 4.5% 4.05% 4.83% 5.88% 7.59% 8.53% 1.97% 3.53%
2026/08/26 9.58% 4.28% 7.79% 6.01% 3.89% 4.94% 6.12% 4.36% 1.8% 1.71%
2026/08/27 9.32% 4.62% 5.09% 5.1% 4.32% 5.38% 7.5% 2.92% 1.38% 2.52%
2026/08/28 8.74% 9.04% 5.27% 5.02% 3.48% 4.03% 13.11% 1.84% 2.36% 2.62%
2026/08/29 9.65% 7.11% 6.64% 8.56% 9.87% 3.72% 5.62% 3.69% 2% 0.76%
2026/08/30 18.68% 2.01% 8.05% 6.2% 4.03% 3.61% 5.46% 5.03% 3.15% 3.36%
2026/08/31 16.05% 9.04% 7.6% 7.47% 6.74% 4.86% 4.72% 2.52% 1.49% 1.29%
  • ford.co.uk
  • renault.co.uk
  • volvocars.com
  • toyota.co.uk
  • rangerover.com
  • carwow.co.uk
  • globalvans.co.uk
  • kia.com
  • audi.co.uk
  • cargurus.co.uk

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Ford.co.uk’s PPC spend fluctuated, peaking at 18.68% on August 30. Renault.co.uk saw a rise, ending at 9.04%. Volvocars.com maintained steady growth, closing at 7.6%. Globalvans.co.uk led with consistent high values, finishing at 4.72%.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 175
2026/08/02 189
2026/08/03 195
2026/08/04 191
2026/08/05 200
2026/08/06 199
2026/08/07 181
2026/08/08 166
2026/08/09 182
2026/08/10 196
2026/08/11 193
2026/08/12 217
2026/08/13 218
2026/08/14 206
2026/08/15 187
2026/08/16 176
2026/08/17 174
2026/08/18 179
2026/08/19 168
2026/08/20 171
2026/08/21 166
2026/08/22 161
2026/08/23 175
2026/08/24 167
2026/08/25 196
2026/08/26 189
2026/08/27 193
2026/08/28 184
2026/08/29 167
2026/08/30 160
2026/08/31 167

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August saw fluctuating advertiser numbers, peaking at 218 on the 13th. The month concluded with a dip to 167, reflecting a dynamic market.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ford.co.uk 3.69%
volkswagen-vans.co.uk 2.21%
renault.co.uk 1.28%
seat.co.uk 0.79%
kia.com 0.67%
ebay.co.uk -0.77%
collectingcars.com -1.29%
mercedes-benz.co.uk -1.45%
volkswagen.co.uk -1.93%
globalvans.co.uk -2.4%

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Ford.co.uk surged with a 3.69% click share increase, while globalvans.co.uk dropped by 2.4%. Volkswagen-vans.co.uk gained 2.21%, contrasting with volkswagen.co.uk’s 1.93% decline.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ford.co.uk rangerover.com volvocars.com volkswagen-vans.co.uk toyota.co.uk carwow.co.uk globalvans.co.uk kia.com audi.co.uk cargurus.co.uk
2026/08/01 8.36% 10.95% 4.4% 3.63% 5.59% 6.72% 9.83% 2.9% 2.6% 4.94%
2026/08/02 10.04% 6.46% 4.54% 2.22% 4.86% 5.35% 6.27% 4.06% 3.07% 3.25%
2026/08/03 11.61% 3.89% 3.42% 1.82% 6.88% 7.48% 9.24% 2.33% 1.45% 4.68%
2026/08/04 7.31% 3.61% 8.06% 3.79% 6.73% 8.85% 11.17% 2.4% 2.31% 3.23%
2026/08/05 7.66% 7.93% 8.89% 2.67% 4.34% 5.57% 10.9% 2.21% 4.02% 3.02%
2026/08/06 7.52% 3.68% 5.66% 1.79% 4.53% 4.66% 16.85% 2.41% 2.78% 3.95%
2026/08/07 7.92% 4.06% 8.28% 2.34% 4.86% 4.42% 15.45% 4.71% 3.51% 2.2%
2026/08/08 11.07% 6.06% 8.42% 1.26% 3.87% 4.5% 10.2% 3.92% 4.51% 2.55%
2026/08/09 5.97% 16.63% 6.55% 6.67% 2.22% 4.58% 10.9% 1.98% 3.03% 2.55%
2026/08/10 5.53% 6.13% 9.07% 3.63% 4.06% 7.6% 7.39% 2.84% 4.98% 6.22%
2026/08/11 4.66% 3.97% 5.63% 2.65% 2.06% 7.56% 7.92% 3.55% 5.4% 8.61%
2026/08/12 5.86% 15.02% 2.62% 2.11% 3.28% 6.48% 4.11% 2.56% 2.9% 7.14%
2026/08/13 5.49% 9.05% 1.47% 7.29% 2.66% 3.28% 7.4% 3.61% 9.54% 3.82%
2026/08/14 6.52% 6.54% 3.11% 3.18% 3.98% 4.11% 14.67% 2.47% 3.81% 4.2%
2026/08/15 8.01% 6.15% 7.29% 1.31% 3.95% 4.49% 12.6% 1.9% 4.18% 6.16%
2026/08/16 5.72% 4.01% 3.73% 1.55% 3.18% 6.38% 10.14% 2.78% 3.56% 7.12%
2026/08/17 5.99% 9.32% 6.96% 0.66% 3.07% 4.41% 13.61% 2.17% 2.61% 6.35%
2026/08/18 7.32% 3.86% 6.65% 6.98% 3.17% 4.37% 12.17% 2.38% 2.88% 7.07%
2026/08/19 5.59% 7.86% 5.14% 2.22% 2.93% 6.01% 13.34% 2.58% 3.18% 8.08%
2026/08/20 7.33% 6.47% 6.38% 4.25% 4.22% 6.06% 12.45% 2.16% 2.25% 5.59%
2026/08/21 7.16% 6.67% 9.95% 1.4% 4.47% 5.42% 12.5% 1.81% 2.52% 6.01%
2026/08/22 9.78% 5.06% 7.83% 5.48% 4% 5.98% 8.14% 2.25% 4.56% 5.24%
2026/08/23 5.85% 10.02% 6.65% 1.68% 3.62% 5.01% 5.29% 3.39% 4.32% 8.48%
2026/08/24 6.45% 5.83% 5.21% 2.11% 4.33% 3.11% 4.6% 3.81% 3.67% 3.4%
2026/08/25 10.78% 7.91% 4.21% 4.18% 3.62% 6.47% 6.86% 7.86% 2.78% 4.85%
2026/08/26 6.78% 5.06% 8.83% 4.4% 3.77% 5.46% 6.13% 4.8% 2.67% 3.24%
2026/08/27 7.98% 6.23% 4.49% 8.49% 4.21% 5.73% 6.76% 2.55% 1.98% 4.24%
2026/08/28 6.55% 5.77% 5.89% 5.06% 4.92% 5.47% 8.38% 2.16% 3.07% 3.97%
2026/08/29 7.52% 15.34% 6.5% 5.49% 7.42% 3.82% 4.48% 3.65% 2.63% 1.36%
2026/08/30 15.39% 6.25% 6.83% 4.42% 5.29% 4.05% 4.2% 5.34% 4.32% 4.49%
2026/08/31 12.81% 9.58% 8.67% 8.63% 8.03% 5.19% 3.94% 2.29% 2.16% 2.08%
  • ford.co.uk
  • rangerover.com
  • volvocars.com
  • volkswagen-vans.co.uk
  • toyota.co.uk
  • carwow.co.uk
  • globalvans.co.uk
  • kia.com
  • audi.co.uk
  • cargurus.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, Ford.co.uk saw fluctuating ad impressions, peaking at 15.39% on the 30th. Rangerover.com had a notable spike on the 9th with 16.63%. Volvocars.com maintained a steady presence, while Globalvans.co.uk led with a high of 16.85% on the 6th. The month concluded with Ford.co.uk at 12.81%, showcasing a strong finish.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    View The Audi SUV Collection | Find Great Finance Offers https://www.audi.co.uk

    A perfect blend of sports like performance and comfort. View the Audi SUV range now. Discover infinite driving pleasure. Progress you can feel.

  2. 2
    Collecting Cars https://www.collectingcars.com

    Auctions ending every day — Collecting Cars has the right audience for your classic, performance or collectible car. A curated selection of classic and performance cars.

  3. 3
    Sprinter 315 Panel L2 H2 PRO | £639 a month on a 4 Year Lease https://www.mercedes-benz.co.uk

    £8,178 advance. Rentals Ex. VAT. Ends 30/09. T&Cs apply. Mercedes-Benz Finance MK15 8BA. BUSINESS USERS. 10,000 miles per annum. VED Included. Retail 1-4 units. Subject to status.

  4. 4
    Volkswagen Camper vans - Discover The Full Range Online https://www.volkswagen-vans.co.uk

    View our California range of models and find your perfect Volkswagen van online today. Wherever your adventure takes you, the compact California 6.1 is the ideal campervan. City Emergency Braking.

  5. 5
    Welcome to Volkswagen UK | Explore The Golf Range https://www.volkswagen.co.uk › fleet › golf

    Discover our full range online today and find the perfect vehicles for your employees. Diverse range of cars with competitive running costs and residual values. Learn more now. Something For Everyone.

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In the competitive world of automotive PPC, Audi, Collecting Cars, Mercedes-Benz, and Volkswagen captivate with distinct narratives. Audi entices with luxury and performance, while Collecting Cars targets enthusiasts with curated auctions. Mercedes-Benz offers business-friendly leasing, and Volkswagen showcases versatile campervans and fleet options, appealing to diverse needs.

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