UK Automotive Commercial Vehicles - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – UK

Google AI Overview visibility for Automotive Commercial Vehicles UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.5332258823
79.4667741177
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 23%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 11.78
carwow.co.uk 9.07
mercedes-benz.co.uk 7.82
volkswagen.co.uk 7.16
ford.co.uk 5.19
volkswagen-vans.co.uk 4.99
collectingcars.com 3.55
globalvans.co.uk 2.76
toyota.co.uk 2.67
bmw.co.uk 2.22
others 42.79
  • cargurus.co.uk - 11.78%
  • carwow.co.uk - 9.07%
  • mercedes-benz.co.uk - 7.82%
  • volkswagen.co.uk - 7.16%
  • ford.co.uk - 5.19%
  • volkswagen-vans.co.uk - 4.99%
  • collectingcars.com - 3.55%
  • globalvans.co.uk - 2.76%
  • toyota.co.uk - 2.67%
  • bmw.co.uk - 2.22%
  • others - 42.79%

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In the automotive PPC landscape, ‘others’ dominate with 42.79% click share, while Cargurus.co.uk leads individual advertisers at 11.78%.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk mercedes-benz.co.uk carwow.co.uk alliedmobility.com nissan.co.uk globalvans.co.uk volkswagen.co.uk ford.co.uk volkswagen-vans.co.uk bmw.co.uk
2026/03/01 6.28% 3.97% 6.88% 3.15% 7.22% 6.65% 2.17% 4.76% 1.62% 2.99%
2026/03/02 10.18% 7.08% 6.67% 4.85% 6.41% 4% 5.86% 3.66% 2.24% 2.73%
2026/03/03 8.8% 8.77% 6.98% 3.88% 4.24% 3.1% 5.01% 2.72% 3.76% 4.2%
2026/03/04 10.71% 7.67% 8.58% 3.68% 4.46% 2.81% 6.52% 2.33% 3.82% 3.58%
2026/03/05 9.08% 7.84% 7.48% 3.82% 4.8% 4.62% 4.14% 3.52% 4.87% 2.72%
2026/03/06 10.08% 8.35% 9.06% 3.4% 3.59% 3.88% 3.65% 2.85% 4.52% 3.14%
2026/03/07 5.67% 9.51% 7.1% 5.33% 6.07% 5.85% 3.12% 4.52% 4.83% 2.51%
2026/03/08 8.28% 4.75% 6.22% 4.01% 4.29% 5.81% 2.68% 5.05% 3.37% 2.17%
2026/03/09 11.18% 4.92% 10.42% 2.43% 2.05% 4.88% 3.73% 3.59% 3% 3.29%
2026/03/10 10.38% 6.49% 8.72% 4.07% 2.97% 3.59% 4.36% 2.54% 5.28% 4.05%
2026/03/11 9.26% 5.49% 9.97% 4.99% 3.62% 2.94% 5.42% 2.68% 4.56% 3.08%
2026/03/12 13.15% 5.3% 9.65% 2.92% 2.26% 3.21% 7.53% 2.72% 5.61% 3.02%
2026/03/13 12.45% 5.16% 10% 3.01% 1.87% 3.59% 5.99% 3.48% 3.47% 3.51%
2026/03/14 11.51% 6.55% 9.15% 2.74% 4.7% 3.62% 5.74% 2.75% 3.39% 2.77%
2026/03/15 9.45% 9.93% 7.07% 3.38% 5.41% 2.67% 5.16% 2.37% 4.77% 3.73%
2026/03/16 7.99% 5.59% 9.42% 3.27% 4.38% 4.1% 7.68% 2.69% 2.99% 3.46%
2026/03/17 14.18% 7.17% 8.55% 3.54% 4.21% 2.18% 8.37% 1.81% 2.34% 2.93%
2026/03/18 11.7% 9.31% 9.23% 3.09% 2.14% 2.5% 4.58% 1.98% 3.77% 3.49%
2026/03/19 11.44% 6.48% 7.85% 4.22% 0.2% 3.16% 5.1% 2.44% 3.73% 3.13%
2026/03/20 7.33% 8.65% 8.42% 3.72% 0.26% 4.31% 5.85% 3.15% 2.56% 2.18%
2026/03/21 6.73% 1.43% 6.63% 5.6% 0.54% 6.33% 5.28% 4.23% 2.27% 2.12%
2026/03/22 7.06% 3.53% 7.2% 6.08% 1.81% 4.98% 6.55% 3.72% 2.71% 2.53%
2026/03/23 7.37% 12.52% 6.93% 4.87% 3.06% 2.73% 6.54% 2.88% 2.8% 1.49%
2026/03/24 13.97% 7.07% 8.42% 3.49% 4.15% 2.15% 8.24% 1.78% 2.32% 2.88%
2026/03/25 7.98% 8.1% 6.79% 5.03% 1.78% 7.11% 5.16% 4.35% 3.4% 2%
2026/03/26 6.2% 3.12% 6.22% 4.86% 3.63% 4.2% 5.78% 3.43% 3.13% 2.44%
2026/03/27 9.67% 4.13% 6.26% 4.85% 2.04% 6.7% 5.16% 6.01% 1.63% 1.98%
2026/03/28 5.99% 5.04% 6.34% 4.26% 6.16% 6.11% 5.45% 3.67% 2.45% 1.65%
2026/03/29 9.04% 5.04% 5.81% 3.97% 6.15% 5.68% 5.33% 5.35% 4.16% 1.63%
2026/03/30 10.64% 6.52% 6.17% 4.86% 4.21% 5.09% 4.78% 3.72% 4.87% 2.08%
2026/03/31 11.06% 7.38% 6.75% 5.49% 5.38% 5.37% 4.37% 4.25% 3.16% 2.39%
  • cargurus.co.uk
  • mercedes-benz.co.uk
  • carwow.co.uk
  • alliedmobility.com
  • nissan.co.uk
  • globalvans.co.uk
  • volkswagen.co.uk
  • ford.co.uk
  • volkswagen-vans.co.uk
  • bmw.co.uk

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In March 2026, CarGurus.co.uk led with fluctuating spend, peaking mid-month. Mercedes-Benz.co.uk saw a mid-month surge, while Carwow.co.uk maintained steady growth. Alliedmobility.com and Nissan.co.uk experienced varied trends. The month concluded with CarGurus.co.uk dominating.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 213
2026/03/02 230
2026/03/03 233
2026/03/04 232
2026/03/05 239
2026/03/06 237
2026/03/07 226
2026/03/08 228
2026/03/09 236
2026/03/10 225
2026/03/11 229
2026/03/12 233
2026/03/13 239
2026/03/14 225
2026/03/15 221
2026/03/16 234
2026/03/17 233
2026/03/18 246
2026/03/19 238
2026/03/20 229
2026/03/21 222
2026/03/22 215
2026/03/23 227
2026/03/24 233
2026/03/25 217
2026/03/26 194
2026/03/27 193
2026/03/28 197
2026/03/29 190
2026/03/30 208
2026/03/31 206

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March began with 213 advertisers, peaking at 246 mid-month. A decline followed, ending at 206.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
toyota.co.uk 1.31%
collectingcars.com 0.74%
rangerover.com 0.69%
perrys.co.uk 0.58%
volkswagen.co.uk 0.4%
mini.co.uk -0.45%
peugeot.co.uk -0.55%
bmw.co.uk -0.6%
cargurus.co.uk -0.81%
carwow.co.uk -1.64%

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Toyota.co.uk surged with a 1.31% click share increase, while carwow.co.uk faced a 1.64% decline.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk carwow.co.uk mercedes-benz.co.uk volkswagen.co.uk volkswagen-vans.co.uk globalvans.co.uk nissan.co.uk toyota.co.uk bmw.co.uk skoda.co.uk
2026/03/01 9.13% 8.28% 4.75% 2.65% 1.7% 4.78% 7.14% 2.51% 3.33% 2.32%
2026/03/02 13.77% 9.04% 8.25% 6.96% 2.18% 2.77% 5.71% 2.29% 2.96% 0.89%
2026/03/03 12.31% 8.35% 7.66% 5.34% 3.01% 2.24% 3.66% 2.44% 4.55% 1.89%
2026/03/04 14.36% 10.74% 6.33% 5.55% 4.15% 2.38% 3.32% 2.03% 4.07% 1.84%
2026/03/05 12.69% 9.09% 7.97% 4.44% 3.73% 3.64% 3.64% 1.46% 3.17% 1.43%
2026/03/06 14.36% 11.1% 7.79% 3.95% 4.08% 3.08% 1.88% 1.56% 3.37% 3%
2026/03/07 8.58% 9.49% 10.55% 3.68% 4.6% 5.41% 2.75% 1.92% 2.96% 3.11%
2026/03/08 11.8% 7.34% 5.71% 3.06% 4.07% 4.58% 1.8% 2.73% 2.65% 1.65%
2026/03/09 13.8% 11.74% 4.47% 3.8% 2.96% 4.35% 1.07% 2.59% 3.84% 2.14%
2026/03/10 14.38% 10.62% 5.87% 4.59% 5.39% 2.86% 0.89% 1.96% 4.73% 2.43%
2026/03/11 12.57% 12.04% 5.16% 6.33% 4.02% 2.23% 1.49% 2.25% 3.57% 4.09%
2026/03/12 16.11% 10.67% 5.19% 7.7% 4.76% 2.76% 1.11% 2.11% 3.2% 2.24%
2026/03/13 16.87% 11.39% 5.39% 6.37% 4.27% 2.42% 1.8% 1.95% 3.15% 3.2%
2026/03/14 15.95% 9.88% 5.78% 7.61% 3.6% 2.32% 5.03% 2.09% 2.62% 4.43%
2026/03/15 14.05% 8.67% 8.76% 5.42% 4.11% 2.07% 4.14% 2.7% 4.06% 3.59%
2026/03/16 9.78% 10.69% 5.15% 8.16% 2.29% 2.83% 4.9% 2.83% 3.26% 5.58%
2026/03/17 19.13% 8.59% 6.13% 6.7% 2.59% 1.73% 3.61% 1.82% 3.11% 3.07%
2026/03/18 15.98% 10.44% 7.22% 4.55% 3.42% 1.81% 1.84% 2.7% 3.42% 3.67%
2026/03/19 16.89% 9.4% 5.79% 5.7% 3.67% 2.5% 0.17% 2.96% 3.19% 4.15%
2026/03/20 10.47% 9.26% 8.35% 6.34% 2.48% 3.23% 0.22% 4.16% 2.88% 4.36%
2026/03/21 11.49% 7.76% 1.6% 5.49% 2.57% 4.69% 0.51% 5.74% 2.05% 1.88%
2026/03/22 11.27% 8.51% 4.03% 6.69% 3% 3.9% 2.34% 6.64% 3.02% 3.31%
2026/03/23 10.87% 7.79% 11% 5.21% 3.3% 2.16% 5.59% 4.19% 1.75% 4.11%
2026/03/24 19.13% 8.59% 6.13% 6.7% 2.59% 1.73% 3.61% 1.82% 3.11% 3.07%
2026/03/25 12.38% 7.83% 7.43% 5.73% 4.24% 5.13% 1.66% 3.74% 2.26% 1.01%
2026/03/26 9.75% 8.09% 2.6% 7.35% 3.94% 2.7% 3.36% 3.55% 2.48% 1.95%
2026/03/27 14.57% 7.58% 3.9% 5.23% 1.65% 6.13% 2.5% 4.07% 2.48% 0.57%
2026/03/28 9.8% 8.91% 5.58% 6.45% 3.5% 4.94% 3.45% 4.79% 1.78% 1.56%
2026/03/29 13.17% 7.26% 5.43% 4.64% 5.48% 3.83% 3.84% 4.76% 1.78% 0.68%
2026/03/30 15.34% 7.11% 6.41% 5.05% 5.13% 3.25% 2.13% 4.6% 2.25% 0.56%
2026/03/31 14.92% 7.58% 6.81% 4.51% 4.25% 4.16% 2.92% 2.67% 2.58% 0.26%
  • cargurus.co.uk
  • carwow.co.uk
  • mercedes-benz.co.uk
  • volkswagen.co.uk
  • volkswagen-vans.co.uk
  • globalvans.co.uk
  • nissan.co.uk
  • toyota.co.uk
  • bmw.co.uk
  • skoda.co.uk

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In March 2026, cargurus.co.uk led with fluctuating impressions, peaking at 19.13%. Carwow.co.uk maintained a steady presence, while mercedes-benz.co.uk saw a notable spike mid-month. Volkswagen.co.uk and volkswagen-vans.co.uk showed consistent activity. Globalvans.co.uk and nissan.co.uk had varied trends, with toyota.co.uk and bmw.co.uk experiencing moderate fluctuations. Skoda.co.uk ended the month with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    Allied Mobility UK https://www.alliedmobility.com

    Motability & RAC Approved — Motability Scheme & RAC Approved. Free UK-wide home...

  2. 2
    Sprinter Panel Van. 4.9% APR | Representative until 31/03/26 https://www.mercedes-benz.co.uk

    £3,000 Finance Contribution. Retail 1-4. T&Cs apply. Mercedes-Benz Finance MK15 8BA. Excludes Chassis & Electric. Subject to Status & Availability.

  3. 3
    Motability Car | Ordering Process | Nissan https://www.nissan.co.uk

    Explore the full ordering process, check eligibility and drive in comfort and style

  4. 4
    Volkswagen Vans UK https://www.volkswagen-vans.co.uk

    Visit The Volkswagen Vans Site — Buying a Volkswagen is easier than you think. Explore our new and used van offers now. View our award winning range of models and find your...

  5. 5
    Welcome to Volkswagen UK | Explore The Golf Range https://www.volkswagen.co.uk › fleet › golf

    Discover our full range online today and find the perfect vehicles for your employees. Diverse range of cars with competitive running costs and residual values. Learn more now. Something For Everyone.

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In the competitive landscape of automotive PPC ads, Allied Mobility stands out with its Motability and RAC approval, emphasizing accessibility. Mercedes-Benz entices with a 4.9% APR offer on Sprinter Panel Vans, highlighting financial incentives. Nissan focuses on a seamless Motability car ordering process, ensuring comfort and style. Volkswagen showcases its diverse van and car range, appealing to both individual and fleet needs with competitive costs. Each ad uniquely targets specific consumer desires, from financial benefits to comprehensive vehicle options.

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