UK Automotive Commercial Vehicles - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – UK

Google AI Overview visibility for Automotive Commercial Vehicles UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.4772619984
86.5227380016
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mercedes-benz.co.uk 8.17
ford.co.uk 7.86
volkswagen.co.uk 7.56
cargurus.co.uk 7.13
globalvans.co.uk 7.05
volkswagen-vans.co.uk 4.89
carwow.co.uk 4.59
collectingcars.com 3.8
toyota.co.uk 2.72
renault.co.uk 2.51
others 43.72
  • mercedes-benz.co.uk - 8.17%
  • ford.co.uk - 7.86%
  • volkswagen.co.uk - 7.56%
  • cargurus.co.uk - 7.13%
  • globalvans.co.uk - 7.05%
  • volkswagen-vans.co.uk - 4.89%
  • carwow.co.uk - 4.59%
  • collectingcars.com - 3.8%
  • toyota.co.uk - 2.72%
  • renault.co.uk - 2.51%
  • others - 43.72%

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In the PPC landscape, ‘others’ dominate with 43.72% click share, while Mercedes-Benz leads individual advertisers at 8.17%. Ford and Volkswagen follow closely, highlighting competitive dynamics.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date globalvans.co.uk volkswagen.co.uk cargurus.co.uk mercedes-benz.co.uk ford.co.uk carwow.co.uk alliedmobility.com nissan.co.uk toyota.co.uk volkswagen-vans.co.uk
2026/04/01 8.88% 4.81% 8.76% 6.44% 5.28% 6.74% 4.23% 3.03% 2.86% 1.27%
2026/04/02 5.98% 3.18% 9.84% 8.31% 3.51% 7.55% 2.31% 2.86% 3.95% 1.83%
2026/04/03 7.61% 3.26% 7.36% 9.87% 5.33% 4.68% 6.42% 0.67% 3.87% 1.47%
2026/04/04 9% 3.58% 5.84% 6.25% 6.83% 3.44% 5.56% 5.26% 4.78% 1.67%
2026/04/05 6.89% 2.7% 6.44% 7.66% 6.65% 3.63% 3.29% 5.84% 5.33% 3.06%
2026/04/06 7.03% 4.38% 6.67% 6.26% 5.72% 4.76% 4.42% 4.05% 3.39% 1.71%
2026/04/07 7.42% 3.81% 6.28% 7.79% 5.17% 4.77% 5.5% 6.1% 2.71% 2.35%
2026/04/08 8.01% 2.87% 5.41% 12.15% 4.15% 4.38% 3.53% 7.17% 3.07% 2.02%
2026/04/09 7.71% 4.06% 6.18% 4.45% 4.31% 6.33% 4.92% 5.57% 2.19% 1.61%
2026/04/10 9.79% 1.02% 6.65% 6.6% 4.77% 4.62% 6.82% 6.66% 2.19% 1.99%
2026/04/11 11.8% 4.14% 3.68% 5.29% 5.69% 3.64% 6.88% 6.89% 2.98% 1.46%
2026/04/12 15.69% 5.47% 3.36% 5.19% 7.11% 3.7% 6.29% 5.35% 1.7% 1.25%
2026/04/13 12.55% 3.73% 3.68% 9.12% 4.39% 2.95% 6.48% 2.22% 1.55% 2.31%
2026/04/14 11.37% 4.02% 6.08% 5.27% 5.33% 4.72% 5.23% 5.34% 1.29% 3.26%
2026/04/15 8.78% 4.39% 3.34% 4.77% 4.75% 5.57% 5.82% 1.31% 2.04% 1.91%
2026/04/16 9.69% 4.6% 7.7% 6.19% 5.06% 5.16% 5.62% 1.44% 2.06% 1.41%
2026/04/17 9.62% 1.9% 6.16% 6.13% 4.39% 4.24% 5.84% 3.53% 3.53% 1.61%
2026/04/18 8.36% 2.41% 9.68% 9.36% 3.11% 6.03% 5.21% 1.58% 3.68% 1.14%
2026/04/19 11.25% 4.54% 4.79% 6.14% 7.08% 3.58% 8.39% 1.79% 2.19% 1.73%
2026/04/20 10.03% 2.66% 3.13% 8.47% 6.56% 2.68% 6.82% 5.44% 2.02% 1.12%
2026/04/21 8.77% 2.21% 6.33% 3.93% 4.65% 2.66% 6.86% 11.21% 5.49% 0.88%
2026/04/22 9.36% 3.48% 5.82% 5.93% 4.65% 3.15% 6.5% 1.64% 2.05% 7.04%
2026/04/23 9.03% 4.05% 4.19% 8.9% 3.84% 2.79% 5.8% 1.56% 1.22% 15.02%
2026/04/24 12.47% 2.92% 3.64% 8.12% 4.39% 1.84% 4.57% 1.83% 1.42% 7.69%
2026/04/25 11.82% 4.21% 4.19% 10.45% 5.47% 2.63% 5.64% 3.03% 1.41% 3.39%
2026/04/26 11.64% 7.71% 6.13% 5.03% 5.56% 2.16% 4.83% 3.06% 1.61% 2.32%
2026/04/27 9.1% 3.65% 5.09% 5.94% 4.13% 2.48% 4.9% 2.87% 2.55% 2.94%
2026/04/28 10.48% 3.48% 4.64% 11.02% 5.41% 2.36% 5.69% 2.7% 1.82% 1.47%
2026/04/29 9.48% 3.38% 6.21% 5.84% 5.15% 3.29% 6.53% 3.11% 1.54% 1.28%
2026/04/30 8.46% 6.61% 6.28% 5.41% 5.27% 5.06% 3.94% 1.82% 1.62% 1.46%
  • globalvans.co.uk
  • volkswagen.co.uk
  • cargurus.co.uk
  • mercedes-benz.co.uk
  • ford.co.uk
  • carwow.co.uk
  • alliedmobility.com
  • nissan.co.uk
  • toyota.co.uk
  • volkswagen-vans.co.uk

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Globalvans.co.uk led April with fluctuating spend, peaking mid-month. Volkswagen.co.uk saw a steady rise, while cargurus.co.uk and mercedes-benz.co.uk showed consistent activity. Nissan.co.uk and toyota.co.uk had lower engagement.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 215
2026/04/02 217
2026/04/03 221
2026/04/04 224
2026/04/05 221
2026/04/06 229
2026/04/07 230
2026/04/08 223
2026/04/09 226
2026/04/10 228
2026/04/11 211
2026/04/12 198
2026/04/13 217
2026/04/14 215
2026/04/15 234
2026/04/16 217
2026/04/17 223
2026/04/18 217
2026/04/19 204
2026/04/20 216
2026/04/21 214
2026/04/22 219
2026/04/23 210
2026/04/24 201
2026/04/25 191
2026/04/26 185
2026/04/27 196
2026/04/28 189
2026/04/29 185
2026/04/30 194

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April began with 215 advertisers, peaking at 234 mid-month. A decline followed, ending with 194 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
volkswagen-vans.co.uk 1.97%
landrover.co.uk 1.94%
volkswagen.co.uk 1.07%
citroen.co.uk 0.9%
swanswaygarages.com 0.75%
toyota.co.uk -0.73%
jcb.com -0.8%
rangerover.com -0.83%
ford.co.uk -0.95%
carwow.co.uk -1.64%

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Volkswagen Vans and Land Rover surged in click share, gaining 1.97 and 1.94, respectively. Meanwhile, Carwow.co.uk saw the largest decline, dropping by 1.64.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk volkswagen.co.uk globalvans.co.uk carwow.co.uk mercedes-benz.co.uk ford.co.uk rangerover.com nissan.co.uk toyota.co.uk volkswagen-vans.co.uk
2026/04/01 11.84% 5.45% 7.32% 7.45% 5.98% 3.27% 2.27% 2.33% 3.33% 1.1%
2026/04/02 13.58% 3% 4.93% 7.78% 7.25% 2.26% 1.84% 1.76% 4.8% 1.67%
2026/04/03 10.21% 3.24% 7.32% 5.77% 9.53% 3.99% 3.28% 0.63% 4.66% 1.73%
2026/04/04 9.14% 4.06% 7.42% 4.26% 6.25% 5.15% 3.72% 3.18% 6.11% 2.1%
2026/04/05 9.51% 3.1% 6.7% 4.56% 8.72% 5.34% 2.51% 3.42% 6.28% 4.51%
2026/04/06 9.6% 5.54% 5.95% 5.51% 4.93% 4.42% 3.33% 3.5% 3.86% 2.21%
2026/04/07 10.19% 4.17% 7.16% 5.83% 7.48% 4.12% 3.25% 3.69% 2.89% 3.05%
2026/04/08 9.38% 3.3% 8.04% 5.33% 9.7% 3.6% 3.36% 4.67% 2.55% 2.88%
2026/04/09 9.33% 4.63% 7.21% 7.75% 4.01% 3.13% 2.98% 3.52% 2.57% 2.1%
2026/04/10 10.28% 1.37% 8.44% 5.9% 6.95% 3.32% 3.77% 5.05% 2.91% 2.84%
2026/04/11 6.73% 4.71% 13.19% 4.53% 5.85% 4.38% 5.36% 4.47% 2.13% 1.47%
2026/04/12 5.9% 5.73% 15.69% 4.17% 5.96% 4.78% 5.95% 3.08% 1.83% 1.28%
2026/04/13 6.65% 3.79% 12.86% 3.62% 10.21% 2.58% 3.1% 1.87% 2.08% 3.05%
2026/04/14 9.43% 4.33% 11.43% 6.34% 4.8% 3.65% 2.32% 2.96% 1.63% 4.3%
2026/04/15 5.9% 5.52% 10.01% 7% 4.98% 3.43% 3.45% 1.67% 2.64% 2.16%
2026/04/16 11.58% 4.78% 9.73% 5.78% 5.83% 3.58% 1.41% 1.62% 2.59% 1.29%
2026/04/17 8.66% 1.67% 8.64% 5.12% 4.9% 2.84% 2.12% 6% 4.5% 1.45%
2026/04/18 12.15% 2.23% 8.72% 5.84% 7.21% 2.34% 2.19% 2.23% 4.26% 1.11%
2026/04/19 7.6% 4.69% 10.59% 4.67% 6.45% 5.02% 2.78% 2.01% 2.59% 2.05%
2026/04/20 5.21% 2.36% 8.64% 3.05% 9.18% 5.04% 2.66% 3.62% 2.36% 1.11%
2026/04/21 10.5% 1.87% 7.68% 3.69% 4.4% 3.32% 1.32% 7.24% 5.15% 0.78%
2026/04/22 7.48% 2.77% 7.91% 3.45% 5.07% 2.99% 1.33% 2.02% 2.42% 8.39%
2026/04/23 5.57% 4.07% 8.86% 2.79% 7.64% 2.73% 0.99% 1.79% 1.4% 18.89%
2026/04/24 6.35% 2.88% 11.81% 2.31% 8.19% 3.24% 2.7% 2.24% 1.63% 7.88%
2026/04/25 5.77% 4.28% 11.7% 3.42% 10.64% 3.68% 3.12% 4.42% 1.69% 3.11%
2026/04/26 8.79% 6.64% 11.52% 2.46% 5.03% 3.57% 1.87% 3.39% 1.96% 3.09%
2026/04/27 7.47% 2.87% 7.76% 2.9% 5.88% 2.42% 0.77% 3.85% 3.22% 3.62%
2026/04/28 7.29% 3% 10.31% 3.15% 10.12% 3.78% 2.02% 4.18% 2.14% 1.43%
2026/04/29 8.61% 3.72% 9.52% 4.23% 6.22% 3.56% 1.98% 2.09% 1.96% 1.47%
2026/04/30 9.11% 7.54% 7.42% 5.76% 5.55% 3.3% 1.55% 1.46% 1.46% 1.32%
  • cargurus.co.uk
  • volkswagen.co.uk
  • globalvans.co.uk
  • carwow.co.uk
  • mercedes-benz.co.uk
  • ford.co.uk
  • rangerover.com
  • nissan.co.uk
  • toyota.co.uk
  • volkswagen-vans.co.uk

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In April 2026, cargurus.co.uk saw fluctuating impressions, peaking early and stabilizing mid-month. Globalvans.co.uk surged mid-month, while volkswagen-vans.co.uk spiked dramatically on April 23. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    Allied Mobility UK https://www.alliedmobility.com

    Motability & RAC Approved — Motability Scheme & RAC Approved. Free UK-wide home...

  2. 2
    Sprinter Vans By Mercedes-Benz https://www.mercedes-benz.co.uk

    Official Mercedes-Benz Vans UK — Sprinter van : The legendary large panel van from Mercedes-Benz. Sprinter sets the standard for large commercial vehicles with its key performance.

  3. 3
    Electric van - All-new Nissan Townstar l Nissan https://www.nissan.co.uk

    With urban-businesses, The All-new Nissan Townstar is a perfect electric van for the city, less CO2 emission and more savings cost.

  4. 4
    7-Seater SUVs | Range Rover 7-Seater LWB https://www.rangerover.com

    The Most Spacious SUV With Executive Comfort, The Seven Seater Range Rover. Peerless Refinement & Luxury. Range Rover Comes With up to 7...

  5. 5
    Welcome to Volkswagen UK | Explore The Golf Range https://www.volkswagen.co.uk › fleet › golf

    Discover our full range online today and find the perfect vehicles for your employees. Diverse range of cars with competitive running costs and residual values.

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In the competitive landscape of Google PPC, Allied Mobility stands out with its Motability and RAC-approved offerings, promising free UK-wide home services. Mercedes-Benz highlights the legendary Sprinter van, setting benchmarks in large commercial vehicles. Nissan’s Townstar appeals to urban businesses with its eco-friendly electric van. Range Rover emphasizes luxury and space with its 7-seater SUV. Volkswagen showcases a diverse fleet, focusing on cost efficiency and value.

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