UK Automotive Commercial Vehicles - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – UK

Google AI Overview visibility for Automotive Commercial Vehicles UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.672911117
74.327088883
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ford.co.uk 13.04
toyota.co.uk 8.22
globalvans.co.uk 7.49
carwow.co.uk 6.46
volkswagen.co.uk 4.87
cargurus.co.uk 4.83
volkswagen-vans.co.uk 4.1
kia.com 3.06
nissan.co.uk 2.44
collectingcars.com 2.29
others 43.2
  • ford.co.uk - 13.04%
  • toyota.co.uk - 8.22%
  • globalvans.co.uk - 7.49%
  • carwow.co.uk - 6.46%
  • volkswagen.co.uk - 4.87%
  • cargurus.co.uk - 4.83%
  • volkswagen-vans.co.uk - 4.1%
  • kia.com - 3.06%
  • nissan.co.uk - 2.44%
  • collectingcars.com - 2.29%
  • others - 43.2%

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In the automotive PPC landscape, Ford leads with 13.04% click share, followed by Toyota at 8.22%. ‘Others’ dominate with 43.2%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ford.co.uk globalvans.co.uk carwow.co.uk toyota.co.uk volkswagen.co.uk nissan.co.uk volvocars.com cargurus.co.uk kia.com alliedmobility.com
2026/07/01 12.58% 11.41% 7% 5.9% 2.03% 1.91% 1.17% 1.86% 3.44% 3.71%
2026/07/02 8.14% 8.88% 3.21% 4.6% 2.14% 5.66% 1.65% 3.26% 5.02% 5.21%
2026/07/03 10.77% 10.36% 5.18% 5.49% 2.41% 6.32% 2.45% 3.91% 3.05% 4.01%
2026/07/04 9.86% 15.02% 7.7% 7.08% 2.11% 6.49% 2.38% 4.96% 3.39% 1.55%
2026/07/05 10.71% 11.48% 5.43% 7.34% 1.65% 5.96% 6.73% 3.9% 3.32% 1.58%
2026/07/06 9.23% 9.94% 6.07% 7.94% 1.89% 4.85% 2.99% 3.93% 3.45% 0.72%
2026/07/07 8.58% 8.6% 8.29% 6.14% 1.47% 4.78% 3.71% 3.17% 4.39% 2.84%
2026/07/08 6.98% 11.31% 7.89% 6.36% 1.44% 5.94% 3.35% 5.1% 2.94% 2.8%
2026/07/09 8.22% 6.56% 8.03% 6.87% 3.26% 5.93% 1.92% 5.26% 1.95% 1.68%
2026/07/10 7.45% 12.15% 4.98% 7.27% 2.2% 3.96% 2.54% 5.65% 1.79% 2.54%
2026/07/11 7.71% 7.64% 10% 6.25% 4.22% 5.28% 2.11% 5.76% 3.9% 1.14%
2026/07/12 8.43% 9.88% 5.49% 5.98% 2.81% 4.51% 2.8% 5.44% 1.53% 2.71%
2026/07/13 5.21% 8% 5.44% 5.72% 2.17% 5.9% 3.93% 4.93% 2.28% 2.76%
2026/07/14 10.05% 6.48% 5.65% 5.25% 6.63% 2.79% 3.39% 5.2% 5.38% 3.9%
2026/07/15 9.61% 11.79% 5.13% 5.12% 1.64% 5.73% 1.87% 5% 3.09% 3.58%
2026/07/16 11.5% 10.47% 3.96% 4.06% 4.01% 2.68% 3.41% 1.73% 3.23% 2.43%
2026/07/17 15.43% 9.12% 4.32% 4.32% 1.72% 4.61% 3.02% 2.84% 3.79% 2.62%
2026/07/18 9.19% 9.36% 4.86% 4.17% 0.59% 3.61% 2.01% 3.46% 3.49% 6.89%
2026/07/19 11.42% 10.3% 3.67% 5.16% 3.22% 3.75% 2.35% 1.02% 3.86% 2.57%
2026/07/20 10.84% 16.9% 4.63% 5.3% 1.13% 1.98% 2.82% 1.4% 3.8% 2.17%
2026/07/21 10% 6.45% 5.63% 5.23% 6.6% 2.78% 3.45% 5.2% 5.35% 3.88%
2026/07/22 8.34% 8.88% 7.3% 6.51% 2.27% 4.42% 3.1% 4.17% 3.63% 4.51%
2026/07/23 8.24% 7.36% 7.35% 6.08% 2.42% 4.32% 3.14% 4.65% 4.79% 2.19%
2026/07/24 8.73% 9.33% 5.85% 5.54% 3.18% 4.85% 3.27% 4.51% 2.92% 2.75%
2026/07/25 8.44% 7.97% 5.63% 5.51% 3.44% 8.84% 2.83% 4.08% 3.27% 2.76%
2026/07/26 7.76% 8.27% 5.5% 5.73% 3.98% 4.34% 2.4% 6.16% 4.35% 2.93%
2026/07/27 8.49% 9.59% 5.47% 7.89% 1.58% 4.2% 4.25% 3.19% 4.05% 2.19%
2026/07/28 8.91% 10.51% 5.49% 7.15% 2.34% 3.7% 4.89% 1.71% 4.01% 3.79%
2026/07/29 12.99% 11.2% 4.39% 6.14% 1.9% 2.41% 5.66% 1.01% 3.03% 5.61%
2026/07/30 16.71% 10.74% 6.56% 7.41% 1.33% 2.17% 4.72% 1.56% 2.87% 1.29%
2026/07/31 12.59% 9.95% 8.6% 7.86% 4.37% 3.48% 3.12% 2.03% 1.93% 0.05%
  • ford.co.uk
  • globalvans.co.uk
  • carwow.co.uk
  • toyota.co.uk
  • volkswagen.co.uk
  • nissan.co.uk
  • volvocars.com
  • cargurus.co.uk
  • kia.com
  • alliedmobility.com

Copyright © Adthena. All rights reserved.

In July 2026, Ford’s PPC spend share fluctuated, peaking at 16.71% on the 30th. Global Vans saw a high of 16.9% on the 20th. Carwow and Toyota maintained moderate shares, while Volkswagen and Nissan had lower, more variable shares. The month ended with Ford leading.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 190
2026/07/02 202
2026/07/03 209
2026/07/04 209
2026/07/05 212
2026/07/06 211
2026/07/07 219
2026/07/08 188
2026/07/09 201
2026/07/10 211
2026/07/11 221
2026/07/12 224
2026/07/13 224
2026/07/14 233
2026/07/15 231
2026/07/16 222
2026/07/17 209
2026/07/18 203
2026/07/19 193
2026/07/20 192
2026/07/21 233
2026/07/22 243
2026/07/23 246
2026/07/24 231
2026/07/25 241
2026/07/26 240
2026/07/27 221
2026/07/28 246
2026/07/29 197
2026/07/30 180
2026/07/31 178

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July began with 190 advertisers, peaking at 246 mid-month. A decline followed, ending at 178.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
enterprise.co.uk 1.08%
volkswagen.co.uk 1.01%
ford.co.uk 0.79%
volkswagen-vans.co.uk 0.71%
rangerover.com 0.62%
toyota.co.uk -0.42%
carwow.co.uk -0.49%
cinch.co.uk -0.51%
globalvans.co.uk -0.93%
cargurus.co.uk -1.15%

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Enterprise.co.uk and Volkswagen.co.uk lead with click share gains, while Cargurus.co.uk and Globalvans.co.uk face declines.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date globalvans.co.uk carwow.co.uk ford.co.uk toyota.co.uk volkswagen-vans.co.uk volkswagen.co.uk cargurus.co.uk volvocars.com nissan.co.uk kia.com
2026/07/01 12.38% 8.99% 9.08% 7.31% 2.73% 2.27% 3.37% 1.25% 1.87% 4.25%
2026/07/02 9.59% 4.62% 6.36% 5.61% 1.93% 2.72% 5.95% 2.12% 3.61% 6.2%
2026/07/03 11.43% 7.55% 7.02% 6.18% 1.64% 3.27% 8.63% 2.59% 4.35% 3.29%
2026/07/04 17.39% 7.28% 6.61% 6.96% 2.89% 2.46% 6.67% 3.02% 5.59% 3.49%
2026/07/05 14.57% 7.02% 6.59% 7.28% 2.26% 1.89% 6.64% 6.92% 3.7% 4.03%
2026/07/06 11.57% 6.85% 6.41% 7.71% 2.32% 2.46% 6.05% 2.89% 4.35% 3.8%
2026/07/07 10.03% 9.35% 6.42% 5.72% 1.74% 1.57% 5.8% 4.07% 3.07% 4.96%
2026/07/08 14.13% 8.61% 4.96% 5.87% 2.03% 1.51% 8.56% 3.32% 3.69% 3.8%
2026/07/09 6.5% 8.54% 5.58% 6.13% 3.47% 3.55% 8.6% 1.82% 4.99% 2.27%
2026/07/10 13.12% 5.75% 4.12% 6.57% 5.31% 2.11% 9.34% 2.24% 3.16% 1.93%
2026/07/11 7.67% 10.81% 5.35% 5.62% 2.84% 4.44% 8.98% 2.38% 3.08% 3.46%
2026/07/12 11.02% 6.27% 5% 5.22% 3.73% 3.3% 9.2% 2.49% 4.27% 1.59%
2026/07/13 8.88% 5.56% 3.76% 5.69% 6.47% 2.78% 8.05% 3.37% 4.8% 2.24%
2026/07/14 6.81% 6.8% 5.98% 4.95% 2.23% 7.44% 8.38% 2.99% 2.97% 6.14%
2026/07/15 14.28% 5.59% 6.33% 4.84% 3.21% 2.06% 9.25% 2.17% 4.01% 2.99%
2026/07/16 11.54% 5.38% 9.32% 3.68% 3.13% 3.82% 3.15% 3.89% 1.67% 3.84%
2026/07/17 9.04% 6.26% 8.94% 4.65% 2.34% 1.99% 6.05% 4.19% 3.14% 4.34%
2026/07/18 11.56% 6.82% 5.79% 4.31% 5.13% 0.58% 6.94% 2.46% 2.81% 4.96%
2026/07/19 11.97% 4.61% 8.87% 6.12% 3.01% 3.71% 1.68% 2.65% 3.39% 4.61%
2026/07/20 19.67% 5.12% 7.3% 5% 9.78% 1.24% 2.1% 3.49% 1.91% 4.33%
2026/07/21 6.81% 6.8% 5.98% 4.95% 2.23% 7.44% 8.38% 2.99% 2.97% 6.14%
2026/07/22 9.4% 7.86% 5.67% 7.03% 3.75% 2.53% 7.09% 3.03% 3.49% 3.95%
2026/07/23 7.51% 7.94% 5.07% 5.47% 2.38% 2.59% 7.7% 2.95% 3.6% 6.13%
2026/07/24 10.08% 6.99% 5.75% 5.3% 3.09% 3.61% 7.5% 3.2% 4.29% 3.29%
2026/07/25 8.93% 6.67% 7.02% 5.52% 4.06% 4.23% 7.1% 2.79% 5.1% 3.68%
2026/07/26 9.36% 6.51% 5.16% 5.46% 2.82% 4.68% 9.57% 2.51% 3.35% 4.03%
2026/07/27 10.89% 6.97% 6.2% 7.11% 5.12% 1.69% 5.18% 4.48% 3.05% 5.02%
2026/07/28 12.94% 6.96% 6.94% 6.28% 2.31% 2.57% 2.91% 5.46% 3.16% 5.18%
2026/07/29 13.68% 5.03% 9.75% 5.75% 4.14% 2.22% 1.93% 6.13% 1.74% 4.08%
2026/07/30 11.14% 7.61% 11.33% 7.96% 3.79% 1.27% 3.25% 4.33% 1.41% 3.63%
2026/07/31 10.48% 8.32% 7.87% 6.17% 4.67% 3.91% 2.99% 2.98% 2.2% 1.95%
  • globalvans.co.uk
  • carwow.co.uk
  • ford.co.uk
  • toyota.co.uk
  • volkswagen-vans.co.uk
  • volkswagen.co.uk
  • cargurus.co.uk
  • volvocars.com
  • nissan.co.uk
  • kia.com

Copyright © Adthena. All rights reserved.

Globalvans.co.uk led July with fluctuating impressions, peaking at 19.67% on the 20th. Carwow.co.uk and Ford.co.uk showed moderate activity, while Toyota.co.uk and Volkswagen-vans.co.uk had lower shares. The month ended with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    Lease From £146.93 p/m inc VAT - The Best Car Lease Prices https://www.carparisonleasing.co.uk

    Wave Bye to Buying, with In Stock Lease Deals. The Best Deals for You, Hand Picked By Us. Carparison is a Credit Broker and Not a Lender. Credit is subject to status. T&Cs apply. Carparison Exclusives.

  2. 2
    Best Van Deals at Global Vans | Free & fast delivery https://www.globalvans.co.uk

    Brand New Vans. Free & Fast Delivery. Special Van Offers. Global Vans has the best offers on new van lease deals. Loads of Vans in Stock. Free UK Delivery. Price Promise Guarantee. Free Quotation. Quality Service. Leasing & Contract...

  3. 3
    Motability Car Scheme | Nissan https://www.nissan.co.uk

    Discover Nissan's Motability Car Scheme and explore great motability offers across a range of models for easy driving.

  4. 4
    7-Seater SUVs - Range Rover 7-Seater LWB https://www.rangerover.com

    The Most Spacious SUV With Executive Comfort, The Seven Seater Range Rover. Peerless Refinement & Luxury. Range Rover Comes With up to 7...

  5. 5
    Explore our Golf offers | Don't miss our Golf offers https://www.volkswagen.co.uk

    Golf, the classic that looks good on everyone, make it yours, see our latest offers. Don’t miss out on our Golf offers, available now.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive PPC, Carparison Leasing entices with affordable leasing, while Global Vans promises swift delivery and price guarantees. Nissan’s Motability Scheme offers accessibility, Range Rover highlights luxury in spacious SUVs, and Volkswagen captivates with timeless Golf offers.

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