Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 25.672911117 |
| 74.327088883 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ford.co.uk | 13.04 |
| toyota.co.uk | 8.22 |
| globalvans.co.uk | 7.49 |
| carwow.co.uk | 6.46 |
| volkswagen.co.uk | 4.87 |
| cargurus.co.uk | 4.83 |
| volkswagen-vans.co.uk | 4.1 |
| kia.com | 3.06 |
| nissan.co.uk | 2.44 |
| collectingcars.com | 2.29 |
| others | 43.2 |
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In the automotive PPC landscape, Ford leads with 13.04% click share, followed by Toyota at 8.22%. ‘Others’ dominate with 43.2%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ford.co.uk | globalvans.co.uk | carwow.co.uk | toyota.co.uk | volkswagen.co.uk | nissan.co.uk | volvocars.com | cargurus.co.uk | kia.com | alliedmobility.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 12.58% | 11.41% | 7% | 5.9% | 2.03% | 1.91% | 1.17% | 1.86% | 3.44% | 3.71% |
| 2026/07/02 | 8.14% | 8.88% | 3.21% | 4.6% | 2.14% | 5.66% | 1.65% | 3.26% | 5.02% | 5.21% |
| 2026/07/03 | 10.77% | 10.36% | 5.18% | 5.49% | 2.41% | 6.32% | 2.45% | 3.91% | 3.05% | 4.01% |
| 2026/07/04 | 9.86% | 15.02% | 7.7% | 7.08% | 2.11% | 6.49% | 2.38% | 4.96% | 3.39% | 1.55% |
| 2026/07/05 | 10.71% | 11.48% | 5.43% | 7.34% | 1.65% | 5.96% | 6.73% | 3.9% | 3.32% | 1.58% |
| 2026/07/06 | 9.23% | 9.94% | 6.07% | 7.94% | 1.89% | 4.85% | 2.99% | 3.93% | 3.45% | 0.72% |
| 2026/07/07 | 8.58% | 8.6% | 8.29% | 6.14% | 1.47% | 4.78% | 3.71% | 3.17% | 4.39% | 2.84% |
| 2026/07/08 | 6.98% | 11.31% | 7.89% | 6.36% | 1.44% | 5.94% | 3.35% | 5.1% | 2.94% | 2.8% |
| 2026/07/09 | 8.22% | 6.56% | 8.03% | 6.87% | 3.26% | 5.93% | 1.92% | 5.26% | 1.95% | 1.68% |
| 2026/07/10 | 7.45% | 12.15% | 4.98% | 7.27% | 2.2% | 3.96% | 2.54% | 5.65% | 1.79% | 2.54% |
| 2026/07/11 | 7.71% | 7.64% | 10% | 6.25% | 4.22% | 5.28% | 2.11% | 5.76% | 3.9% | 1.14% |
| 2026/07/12 | 8.43% | 9.88% | 5.49% | 5.98% | 2.81% | 4.51% | 2.8% | 5.44% | 1.53% | 2.71% |
| 2026/07/13 | 5.21% | 8% | 5.44% | 5.72% | 2.17% | 5.9% | 3.93% | 4.93% | 2.28% | 2.76% |
| 2026/07/14 | 10.05% | 6.48% | 5.65% | 5.25% | 6.63% | 2.79% | 3.39% | 5.2% | 5.38% | 3.9% |
| 2026/07/15 | 9.61% | 11.79% | 5.13% | 5.12% | 1.64% | 5.73% | 1.87% | 5% | 3.09% | 3.58% |
| 2026/07/16 | 11.5% | 10.47% | 3.96% | 4.06% | 4.01% | 2.68% | 3.41% | 1.73% | 3.23% | 2.43% |
| 2026/07/17 | 15.43% | 9.12% | 4.32% | 4.32% | 1.72% | 4.61% | 3.02% | 2.84% | 3.79% | 2.62% |
| 2026/07/18 | 9.19% | 9.36% | 4.86% | 4.17% | 0.59% | 3.61% | 2.01% | 3.46% | 3.49% | 6.89% |
| 2026/07/19 | 11.42% | 10.3% | 3.67% | 5.16% | 3.22% | 3.75% | 2.35% | 1.02% | 3.86% | 2.57% |
| 2026/07/20 | 10.84% | 16.9% | 4.63% | 5.3% | 1.13% | 1.98% | 2.82% | 1.4% | 3.8% | 2.17% |
| 2026/07/21 | 10% | 6.45% | 5.63% | 5.23% | 6.6% | 2.78% | 3.45% | 5.2% | 5.35% | 3.88% |
| 2026/07/22 | 8.34% | 8.88% | 7.3% | 6.51% | 2.27% | 4.42% | 3.1% | 4.17% | 3.63% | 4.51% |
| 2026/07/23 | 8.24% | 7.36% | 7.35% | 6.08% | 2.42% | 4.32% | 3.14% | 4.65% | 4.79% | 2.19% |
| 2026/07/24 | 8.73% | 9.33% | 5.85% | 5.54% | 3.18% | 4.85% | 3.27% | 4.51% | 2.92% | 2.75% |
| 2026/07/25 | 8.44% | 7.97% | 5.63% | 5.51% | 3.44% | 8.84% | 2.83% | 4.08% | 3.27% | 2.76% |
| 2026/07/26 | 7.76% | 8.27% | 5.5% | 5.73% | 3.98% | 4.34% | 2.4% | 6.16% | 4.35% | 2.93% |
| 2026/07/27 | 8.49% | 9.59% | 5.47% | 7.89% | 1.58% | 4.2% | 4.25% | 3.19% | 4.05% | 2.19% |
| 2026/07/28 | 8.91% | 10.51% | 5.49% | 7.15% | 2.34% | 3.7% | 4.89% | 1.71% | 4.01% | 3.79% |
| 2026/07/29 | 12.99% | 11.2% | 4.39% | 6.14% | 1.9% | 2.41% | 5.66% | 1.01% | 3.03% | 5.61% |
| 2026/07/30 | 16.71% | 10.74% | 6.56% | 7.41% | 1.33% | 2.17% | 4.72% | 1.56% | 2.87% | 1.29% |
| 2026/07/31 | 12.59% | 9.95% | 8.6% | 7.86% | 4.37% | 3.48% | 3.12% | 2.03% | 1.93% | 0.05% |
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In July 2026, Ford’s PPC spend share fluctuated, peaking at 16.71% on the 30th. Global Vans saw a high of 16.9% on the 20th. Carwow and Toyota maintained moderate shares, while Volkswagen and Nissan had lower, more variable shares. The month ended with Ford leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 190 |
| 2026/07/02 | 202 |
| 2026/07/03 | 209 |
| 2026/07/04 | 209 |
| 2026/07/05 | 212 |
| 2026/07/06 | 211 |
| 2026/07/07 | 219 |
| 2026/07/08 | 188 |
| 2026/07/09 | 201 |
| 2026/07/10 | 211 |
| 2026/07/11 | 221 |
| 2026/07/12 | 224 |
| 2026/07/13 | 224 |
| 2026/07/14 | 233 |
| 2026/07/15 | 231 |
| 2026/07/16 | 222 |
| 2026/07/17 | 209 |
| 2026/07/18 | 203 |
| 2026/07/19 | 193 |
| 2026/07/20 | 192 |
| 2026/07/21 | 233 |
| 2026/07/22 | 243 |
| 2026/07/23 | 246 |
| 2026/07/24 | 231 |
| 2026/07/25 | 241 |
| 2026/07/26 | 240 |
| 2026/07/27 | 221 |
| 2026/07/28 | 246 |
| 2026/07/29 | 197 |
| 2026/07/30 | 180 |
| 2026/07/31 | 178 |
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July began with 190 advertisers, peaking at 246 mid-month. A decline followed, ending at 178.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Enterprise.co.uk and Volkswagen.co.uk lead with click share gains, while Cargurus.co.uk and Globalvans.co.uk face declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | globalvans.co.uk | carwow.co.uk | ford.co.uk | toyota.co.uk | volkswagen-vans.co.uk | volkswagen.co.uk | cargurus.co.uk | volvocars.com | nissan.co.uk | kia.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 12.38% | 8.99% | 9.08% | 7.31% | 2.73% | 2.27% | 3.37% | 1.25% | 1.87% | 4.25% |
| 2026/07/02 | 9.59% | 4.62% | 6.36% | 5.61% | 1.93% | 2.72% | 5.95% | 2.12% | 3.61% | 6.2% |
| 2026/07/03 | 11.43% | 7.55% | 7.02% | 6.18% | 1.64% | 3.27% | 8.63% | 2.59% | 4.35% | 3.29% |
| 2026/07/04 | 17.39% | 7.28% | 6.61% | 6.96% | 2.89% | 2.46% | 6.67% | 3.02% | 5.59% | 3.49% |
| 2026/07/05 | 14.57% | 7.02% | 6.59% | 7.28% | 2.26% | 1.89% | 6.64% | 6.92% | 3.7% | 4.03% |
| 2026/07/06 | 11.57% | 6.85% | 6.41% | 7.71% | 2.32% | 2.46% | 6.05% | 2.89% | 4.35% | 3.8% |
| 2026/07/07 | 10.03% | 9.35% | 6.42% | 5.72% | 1.74% | 1.57% | 5.8% | 4.07% | 3.07% | 4.96% |
| 2026/07/08 | 14.13% | 8.61% | 4.96% | 5.87% | 2.03% | 1.51% | 8.56% | 3.32% | 3.69% | 3.8% |
| 2026/07/09 | 6.5% | 8.54% | 5.58% | 6.13% | 3.47% | 3.55% | 8.6% | 1.82% | 4.99% | 2.27% |
| 2026/07/10 | 13.12% | 5.75% | 4.12% | 6.57% | 5.31% | 2.11% | 9.34% | 2.24% | 3.16% | 1.93% |
| 2026/07/11 | 7.67% | 10.81% | 5.35% | 5.62% | 2.84% | 4.44% | 8.98% | 2.38% | 3.08% | 3.46% |
| 2026/07/12 | 11.02% | 6.27% | 5% | 5.22% | 3.73% | 3.3% | 9.2% | 2.49% | 4.27% | 1.59% |
| 2026/07/13 | 8.88% | 5.56% | 3.76% | 5.69% | 6.47% | 2.78% | 8.05% | 3.37% | 4.8% | 2.24% |
| 2026/07/14 | 6.81% | 6.8% | 5.98% | 4.95% | 2.23% | 7.44% | 8.38% | 2.99% | 2.97% | 6.14% |
| 2026/07/15 | 14.28% | 5.59% | 6.33% | 4.84% | 3.21% | 2.06% | 9.25% | 2.17% | 4.01% | 2.99% |
| 2026/07/16 | 11.54% | 5.38% | 9.32% | 3.68% | 3.13% | 3.82% | 3.15% | 3.89% | 1.67% | 3.84% |
| 2026/07/17 | 9.04% | 6.26% | 8.94% | 4.65% | 2.34% | 1.99% | 6.05% | 4.19% | 3.14% | 4.34% |
| 2026/07/18 | 11.56% | 6.82% | 5.79% | 4.31% | 5.13% | 0.58% | 6.94% | 2.46% | 2.81% | 4.96% |
| 2026/07/19 | 11.97% | 4.61% | 8.87% | 6.12% | 3.01% | 3.71% | 1.68% | 2.65% | 3.39% | 4.61% |
| 2026/07/20 | 19.67% | 5.12% | 7.3% | 5% | 9.78% | 1.24% | 2.1% | 3.49% | 1.91% | 4.33% |
| 2026/07/21 | 6.81% | 6.8% | 5.98% | 4.95% | 2.23% | 7.44% | 8.38% | 2.99% | 2.97% | 6.14% |
| 2026/07/22 | 9.4% | 7.86% | 5.67% | 7.03% | 3.75% | 2.53% | 7.09% | 3.03% | 3.49% | 3.95% |
| 2026/07/23 | 7.51% | 7.94% | 5.07% | 5.47% | 2.38% | 2.59% | 7.7% | 2.95% | 3.6% | 6.13% |
| 2026/07/24 | 10.08% | 6.99% | 5.75% | 5.3% | 3.09% | 3.61% | 7.5% | 3.2% | 4.29% | 3.29% |
| 2026/07/25 | 8.93% | 6.67% | 7.02% | 5.52% | 4.06% | 4.23% | 7.1% | 2.79% | 5.1% | 3.68% |
| 2026/07/26 | 9.36% | 6.51% | 5.16% | 5.46% | 2.82% | 4.68% | 9.57% | 2.51% | 3.35% | 4.03% |
| 2026/07/27 | 10.89% | 6.97% | 6.2% | 7.11% | 5.12% | 1.69% | 5.18% | 4.48% | 3.05% | 5.02% |
| 2026/07/28 | 12.94% | 6.96% | 6.94% | 6.28% | 2.31% | 2.57% | 2.91% | 5.46% | 3.16% | 5.18% |
| 2026/07/29 | 13.68% | 5.03% | 9.75% | 5.75% | 4.14% | 2.22% | 1.93% | 6.13% | 1.74% | 4.08% |
| 2026/07/30 | 11.14% | 7.61% | 11.33% | 7.96% | 3.79% | 1.27% | 3.25% | 4.33% | 1.41% | 3.63% |
| 2026/07/31 | 10.48% | 8.32% | 7.87% | 6.17% | 4.67% | 3.91% | 2.99% | 2.98% | 2.2% | 1.95% |
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Globalvans.co.uk led July with fluctuating impressions, peaking at 19.67% on the 20th. Carwow.co.uk and Ford.co.uk showed moderate activity, while Toyota.co.uk and Volkswagen-vans.co.uk had lower shares. The month ended with diverse performances across advertisers.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Wave Bye to Buying, with In Stock Lease Deals. The Best Deals for You, Hand Picked By Us. Carparison is a Credit Broker and Not a Lender. Credit is subject to status. T&Cs apply. Carparison Exclusives.
Brand New Vans. Free & Fast Delivery. Special Van Offers. Global Vans has the best offers on new van lease deals. Loads of Vans in Stock. Free UK Delivery. Price Promise Guarantee. Free Quotation. Quality Service. Leasing & Contract...
Discover Nissan's Motability Car Scheme and explore great motability offers across a range of models for easy driving.
The Most Spacious SUV With Executive Comfort, The Seven Seater Range Rover. Peerless Refinement & Luxury. Range Rover Comes With up to 7...
Golf, the classic that looks good on everyone, make it yours, see our latest offers. Don’t miss out on our Golf offers, available now.
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In the competitive world of automotive PPC, Carparison Leasing entices with affordable leasing, while Global Vans promises swift delivery and price guarantees. Nissan’s Motability Scheme offers accessibility, Range Rover highlights luxury in spacious SUVs, and Volkswagen captivates with timeless Golf offers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Commercial Vehicles July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Automotive Commercial Vehicles July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Automotive Commercial Vehicles July 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Commercial Vehicles July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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