Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 20.5332258823 |
| 79.4667741177 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 33 |
| 67 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cargurus.co.uk | 11.78 |
| carwow.co.uk | 9.07 |
| mercedes-benz.co.uk | 7.82 |
| volkswagen.co.uk | 7.16 |
| ford.co.uk | 5.19 |
| volkswagen-vans.co.uk | 4.99 |
| collectingcars.com | 3.55 |
| globalvans.co.uk | 2.76 |
| toyota.co.uk | 2.67 |
| bmw.co.uk | 2.22 |
| others | 42.79 |
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In the automotive PPC landscape, ‘others’ dominate with 42.79% click share, while Cargurus.co.uk leads individual advertisers at 11.78%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cargurus.co.uk | mercedes-benz.co.uk | carwow.co.uk | alliedmobility.com | nissan.co.uk | globalvans.co.uk | volkswagen.co.uk | ford.co.uk | volkswagen-vans.co.uk | bmw.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 6.28% | 3.97% | 6.88% | 3.15% | 7.22% | 6.65% | 2.17% | 4.76% | 1.62% | 2.99% |
| 2026/03/02 | 10.18% | 7.08% | 6.67% | 4.85% | 6.41% | 4% | 5.86% | 3.66% | 2.24% | 2.73% |
| 2026/03/03 | 8.8% | 8.77% | 6.98% | 3.88% | 4.24% | 3.1% | 5.01% | 2.72% | 3.76% | 4.2% |
| 2026/03/04 | 10.71% | 7.67% | 8.58% | 3.68% | 4.46% | 2.81% | 6.52% | 2.33% | 3.82% | 3.58% |
| 2026/03/05 | 9.08% | 7.84% | 7.48% | 3.82% | 4.8% | 4.62% | 4.14% | 3.52% | 4.87% | 2.72% |
| 2026/03/06 | 10.08% | 8.35% | 9.06% | 3.4% | 3.59% | 3.88% | 3.65% | 2.85% | 4.52% | 3.14% |
| 2026/03/07 | 5.67% | 9.51% | 7.1% | 5.33% | 6.07% | 5.85% | 3.12% | 4.52% | 4.83% | 2.51% |
| 2026/03/08 | 8.28% | 4.75% | 6.22% | 4.01% | 4.29% | 5.81% | 2.68% | 5.05% | 3.37% | 2.17% |
| 2026/03/09 | 11.18% | 4.92% | 10.42% | 2.43% | 2.05% | 4.88% | 3.73% | 3.59% | 3% | 3.29% |
| 2026/03/10 | 10.38% | 6.49% | 8.72% | 4.07% | 2.97% | 3.59% | 4.36% | 2.54% | 5.28% | 4.05% |
| 2026/03/11 | 9.26% | 5.49% | 9.97% | 4.99% | 3.62% | 2.94% | 5.42% | 2.68% | 4.56% | 3.08% |
| 2026/03/12 | 13.15% | 5.3% | 9.65% | 2.92% | 2.26% | 3.21% | 7.53% | 2.72% | 5.61% | 3.02% |
| 2026/03/13 | 12.45% | 5.16% | 10% | 3.01% | 1.87% | 3.59% | 5.99% | 3.48% | 3.47% | 3.51% |
| 2026/03/14 | 11.51% | 6.55% | 9.15% | 2.74% | 4.7% | 3.62% | 5.74% | 2.75% | 3.39% | 2.77% |
| 2026/03/15 | 9.45% | 9.93% | 7.07% | 3.38% | 5.41% | 2.67% | 5.16% | 2.37% | 4.77% | 3.73% |
| 2026/03/16 | 7.99% | 5.59% | 9.42% | 3.27% | 4.38% | 4.1% | 7.68% | 2.69% | 2.99% | 3.46% |
| 2026/03/17 | 14.18% | 7.17% | 8.55% | 3.54% | 4.21% | 2.18% | 8.37% | 1.81% | 2.34% | 2.93% |
| 2026/03/18 | 11.7% | 9.31% | 9.23% | 3.09% | 2.14% | 2.5% | 4.58% | 1.98% | 3.77% | 3.49% |
| 2026/03/19 | 11.44% | 6.48% | 7.85% | 4.22% | 0.2% | 3.16% | 5.1% | 2.44% | 3.73% | 3.13% |
| 2026/03/20 | 7.33% | 8.65% | 8.42% | 3.72% | 0.26% | 4.31% | 5.85% | 3.15% | 2.56% | 2.18% |
| 2026/03/21 | 6.73% | 1.43% | 6.63% | 5.6% | 0.54% | 6.33% | 5.28% | 4.23% | 2.27% | 2.12% |
| 2026/03/22 | 7.06% | 3.53% | 7.2% | 6.08% | 1.81% | 4.98% | 6.55% | 3.72% | 2.71% | 2.53% |
| 2026/03/23 | 7.37% | 12.52% | 6.93% | 4.87% | 3.06% | 2.73% | 6.54% | 2.88% | 2.8% | 1.49% |
| 2026/03/24 | 13.97% | 7.07% | 8.42% | 3.49% | 4.15% | 2.15% | 8.24% | 1.78% | 2.32% | 2.88% |
| 2026/03/25 | 7.98% | 8.1% | 6.79% | 5.03% | 1.78% | 7.11% | 5.16% | 4.35% | 3.4% | 2% |
| 2026/03/26 | 6.2% | 3.12% | 6.22% | 4.86% | 3.63% | 4.2% | 5.78% | 3.43% | 3.13% | 2.44% |
| 2026/03/27 | 9.67% | 4.13% | 6.26% | 4.85% | 2.04% | 6.7% | 5.16% | 6.01% | 1.63% | 1.98% |
| 2026/03/28 | 5.99% | 5.04% | 6.34% | 4.26% | 6.16% | 6.11% | 5.45% | 3.67% | 2.45% | 1.65% |
| 2026/03/29 | 9.04% | 5.04% | 5.81% | 3.97% | 6.15% | 5.68% | 5.33% | 5.35% | 4.16% | 1.63% |
| 2026/03/30 | 10.64% | 6.52% | 6.17% | 4.86% | 4.21% | 5.09% | 4.78% | 3.72% | 4.87% | 2.08% |
| 2026/03/31 | 11.06% | 7.38% | 6.75% | 5.49% | 5.38% | 5.37% | 4.37% | 4.25% | 3.16% | 2.39% |
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In March 2026, CarGurus.co.uk led with fluctuating spend, peaking mid-month. Mercedes-Benz.co.uk saw a mid-month surge, while Carwow.co.uk maintained steady growth. Alliedmobility.com and Nissan.co.uk experienced varied trends. The month concluded with CarGurus.co.uk dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 213 |
| 2026/03/02 | 230 |
| 2026/03/03 | 233 |
| 2026/03/04 | 232 |
| 2026/03/05 | 239 |
| 2026/03/06 | 237 |
| 2026/03/07 | 226 |
| 2026/03/08 | 228 |
| 2026/03/09 | 236 |
| 2026/03/10 | 225 |
| 2026/03/11 | 229 |
| 2026/03/12 | 233 |
| 2026/03/13 | 239 |
| 2026/03/14 | 225 |
| 2026/03/15 | 221 |
| 2026/03/16 | 234 |
| 2026/03/17 | 233 |
| 2026/03/18 | 246 |
| 2026/03/19 | 238 |
| 2026/03/20 | 229 |
| 2026/03/21 | 222 |
| 2026/03/22 | 215 |
| 2026/03/23 | 227 |
| 2026/03/24 | 233 |
| 2026/03/25 | 217 |
| 2026/03/26 | 194 |
| 2026/03/27 | 193 |
| 2026/03/28 | 197 |
| 2026/03/29 | 190 |
| 2026/03/30 | 208 |
| 2026/03/31 | 206 |
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March began with 213 advertisers, peaking at 246 mid-month. A decline followed, ending at 206.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Toyota.co.uk surged with a 1.31% click share increase, while carwow.co.uk faced a 1.64% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | cargurus.co.uk | carwow.co.uk | mercedes-benz.co.uk | volkswagen.co.uk | volkswagen-vans.co.uk | globalvans.co.uk | nissan.co.uk | toyota.co.uk | bmw.co.uk | skoda.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 9.13% | 8.28% | 4.75% | 2.65% | 1.7% | 4.78% | 7.14% | 2.51% | 3.33% | 2.32% |
| 2026/03/02 | 13.77% | 9.04% | 8.25% | 6.96% | 2.18% | 2.77% | 5.71% | 2.29% | 2.96% | 0.89% |
| 2026/03/03 | 12.31% | 8.35% | 7.66% | 5.34% | 3.01% | 2.24% | 3.66% | 2.44% | 4.55% | 1.89% |
| 2026/03/04 | 14.36% | 10.74% | 6.33% | 5.55% | 4.15% | 2.38% | 3.32% | 2.03% | 4.07% | 1.84% |
| 2026/03/05 | 12.69% | 9.09% | 7.97% | 4.44% | 3.73% | 3.64% | 3.64% | 1.46% | 3.17% | 1.43% |
| 2026/03/06 | 14.36% | 11.1% | 7.79% | 3.95% | 4.08% | 3.08% | 1.88% | 1.56% | 3.37% | 3% |
| 2026/03/07 | 8.58% | 9.49% | 10.55% | 3.68% | 4.6% | 5.41% | 2.75% | 1.92% | 2.96% | 3.11% |
| 2026/03/08 | 11.8% | 7.34% | 5.71% | 3.06% | 4.07% | 4.58% | 1.8% | 2.73% | 2.65% | 1.65% |
| 2026/03/09 | 13.8% | 11.74% | 4.47% | 3.8% | 2.96% | 4.35% | 1.07% | 2.59% | 3.84% | 2.14% |
| 2026/03/10 | 14.38% | 10.62% | 5.87% | 4.59% | 5.39% | 2.86% | 0.89% | 1.96% | 4.73% | 2.43% |
| 2026/03/11 | 12.57% | 12.04% | 5.16% | 6.33% | 4.02% | 2.23% | 1.49% | 2.25% | 3.57% | 4.09% |
| 2026/03/12 | 16.11% | 10.67% | 5.19% | 7.7% | 4.76% | 2.76% | 1.11% | 2.11% | 3.2% | 2.24% |
| 2026/03/13 | 16.87% | 11.39% | 5.39% | 6.37% | 4.27% | 2.42% | 1.8% | 1.95% | 3.15% | 3.2% |
| 2026/03/14 | 15.95% | 9.88% | 5.78% | 7.61% | 3.6% | 2.32% | 5.03% | 2.09% | 2.62% | 4.43% |
| 2026/03/15 | 14.05% | 8.67% | 8.76% | 5.42% | 4.11% | 2.07% | 4.14% | 2.7% | 4.06% | 3.59% |
| 2026/03/16 | 9.78% | 10.69% | 5.15% | 8.16% | 2.29% | 2.83% | 4.9% | 2.83% | 3.26% | 5.58% |
| 2026/03/17 | 19.13% | 8.59% | 6.13% | 6.7% | 2.59% | 1.73% | 3.61% | 1.82% | 3.11% | 3.07% |
| 2026/03/18 | 15.98% | 10.44% | 7.22% | 4.55% | 3.42% | 1.81% | 1.84% | 2.7% | 3.42% | 3.67% |
| 2026/03/19 | 16.89% | 9.4% | 5.79% | 5.7% | 3.67% | 2.5% | 0.17% | 2.96% | 3.19% | 4.15% |
| 2026/03/20 | 10.47% | 9.26% | 8.35% | 6.34% | 2.48% | 3.23% | 0.22% | 4.16% | 2.88% | 4.36% |
| 2026/03/21 | 11.49% | 7.76% | 1.6% | 5.49% | 2.57% | 4.69% | 0.51% | 5.74% | 2.05% | 1.88% |
| 2026/03/22 | 11.27% | 8.51% | 4.03% | 6.69% | 3% | 3.9% | 2.34% | 6.64% | 3.02% | 3.31% |
| 2026/03/23 | 10.87% | 7.79% | 11% | 5.21% | 3.3% | 2.16% | 5.59% | 4.19% | 1.75% | 4.11% |
| 2026/03/24 | 19.13% | 8.59% | 6.13% | 6.7% | 2.59% | 1.73% | 3.61% | 1.82% | 3.11% | 3.07% |
| 2026/03/25 | 12.38% | 7.83% | 7.43% | 5.73% | 4.24% | 5.13% | 1.66% | 3.74% | 2.26% | 1.01% |
| 2026/03/26 | 9.75% | 8.09% | 2.6% | 7.35% | 3.94% | 2.7% | 3.36% | 3.55% | 2.48% | 1.95% |
| 2026/03/27 | 14.57% | 7.58% | 3.9% | 5.23% | 1.65% | 6.13% | 2.5% | 4.07% | 2.48% | 0.57% |
| 2026/03/28 | 9.8% | 8.91% | 5.58% | 6.45% | 3.5% | 4.94% | 3.45% | 4.79% | 1.78% | 1.56% |
| 2026/03/29 | 13.17% | 7.26% | 5.43% | 4.64% | 5.48% | 3.83% | 3.84% | 4.76% | 1.78% | 0.68% |
| 2026/03/30 | 15.34% | 7.11% | 6.41% | 5.05% | 5.13% | 3.25% | 2.13% | 4.6% | 2.25% | 0.56% |
| 2026/03/31 | 14.92% | 7.58% | 6.81% | 4.51% | 4.25% | 4.16% | 2.92% | 2.67% | 2.58% | 0.26% |
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In March 2026, cargurus.co.uk led with fluctuating impressions, peaking at 19.13%. Carwow.co.uk maintained a steady presence, while mercedes-benz.co.uk saw a notable spike mid-month. Volkswagen.co.uk and volkswagen-vans.co.uk showed consistent activity. Globalvans.co.uk and nissan.co.uk had varied trends, with toyota.co.uk and bmw.co.uk experiencing moderate fluctuations. Skoda.co.uk ended the month with a decline.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Motability & RAC Approved — Motability Scheme & RAC Approved. Free UK-wide home...
£3,000 Finance Contribution. Retail 1-4. T&Cs apply. Mercedes-Benz Finance MK15 8BA. Excludes Chassis & Electric. Subject to Status & Availability.
Explore the full ordering process, check eligibility and drive in comfort and style
Visit The Volkswagen Vans Site — Buying a Volkswagen is easier than you think. Explore our new and used van offers now. View our award winning range of models and find your...
Discover our full range online today and find the perfect vehicles for your employees. Diverse range of cars with competitive running costs and residual values. Learn more now. Something For Everyone.
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In the competitive landscape of automotive PPC ads, Allied Mobility stands out with its Motability and RAC approval, emphasizing accessibility. Mercedes-Benz entices with a 4.9% APR offer on Sprinter Panel Vans, highlighting financial incentives. Nissan focuses on a seamless Motability car ordering process, ensuring comfort and style. Volkswagen showcases its diverse van and car range, appealing to both individual and fleet needs with competitive costs. Each ad uniquely targets specific consumer desires, from financial benefits to comprehensive vehicle options.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Commercial Vehicles March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Automotive Commercial Vehicles March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Automotive Commercial Vehicles March 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Commercial Vehicles March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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