AUS Automotive Commercial Vehicles - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.5763380031
	72.4236619969

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	37%
Transactional	3%
Navigational	5%
Seasonal	0%
Local	1%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
toyota.com.au	9.71
carsales.com.au	6.68
mazda.com.au	5.07
stonegateindustries.com.au	4.27
ldvautomotive.com.au	3.97
ezytrail.com.au	3.55
ford.com.au	3.33
isuzuute.com.au	3.05
drive.com.au	2.73
mgmotor.com.au	2.36
others	55.28

toyota.com.au - 9.71%
carsales.com.au - 6.68%
mazda.com.au - 5.07%
stonegateindustries.com.au - 4.27%
ldvautomotive.com.au - 3.97%
ezytrail.com.au - 3.55%
ford.com.au - 3.33%
isuzuute.com.au - 3.05%
drive.com.au - 2.73%
mgmotor.com.au - 2.36%
others - 55.28%

In the automotive PPC landscape, Toyota leads with 9.71% click share, followed by Carsales at 6.68%. Mazda captures 5.07%, while ‘others’ dominate with 55.28%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	mazda.com.au	isuzuute.com.au	ford.com.au	jacute.com.au	mitsubishi-motors.com.au	ldvautomotive.com.au	carsales.com.au	toyota.com.au	mgmotor.com.au	stonegateindustries.com.au
2025/12/01	4.49%	3.53%	4.75%	2.96%	2.73%	3.75%	3.22%	9.8%	4.33%	12.8%
2025/12/02	6.42%	6.97%	5.95%	2.64%	0.72%	6.83%	2.92%	16.18%	5.2%	6.02%
2025/12/03	6.92%	6.88%	5.66%	2.83%	0.89%	6.79%	4.82%	14.06%	4.78%	4.6%
2025/12/04	8.02%	5.47%	5.46%	2.68%	2.29%	7.18%	4.39%	13.5%	4.39%	3.64%
2025/12/05	8.89%	6.1%	4.44%	2.4%	2.12%	11.68%	2.59%	13.3%	4.68%	0.18%
2025/12/06	7.11%	5.5%	5.39%	1.89%	2.26%	8.76%	3.64%	13.12%	5.25%	0.12%
2025/12/07	7.86%	6.4%	5.93%	2.78%	2.03%	9.3%	1.92%	14.82%	3.46%	1.58%
2025/12/08	8.36%	4.88%	5.26%	2.15%	2.19%	11.59%	2.59%	16.28%	5.53%	0.27%
2025/12/09	7.08%	5.17%	7.34%	2.58%	1.62%	6.19%	1.54%	13.48%	5.81%	10.71%
2025/12/10	7.81%	4.88%	6.78%	2.3%	2.53%	6.01%	6.5%	11.83%	4.71%	5.63%
2025/12/11	9.57%	5.1%	7.36%	2.49%	2.45%	7.71%	2.51%	11.53%	5.06%	0.21%
2025/12/12	9.74%	6.08%	5.42%	0.47%	2.66%	7.91%	2.61%	13.56%	4.36%	0.09%
2025/12/13	8.82%	5.51%	8.53%	1.84%	2.93%	7.44%	2.18%	12.4%	4.87%	0.09%
2025/12/14	11.16%	4.77%	7.76%	4.16%	1.61%	8.37%	2.73%	14.27%	3.71%	0.14%
2025/12/15	9.74%	4.88%	8.5%	2.86%	1.73%	8.11%	2.31%	11.38%	5.54%	4.54%
2025/12/16	8.66%	4.51%	10.09%	3.21%	1.45%	7.75%	2.3%	12.32%	5.36%	3.18%
2025/12/17	7.88%	4.89%	9.04%	3.13%	1.57%	7.3%	2.59%	10.57%	4.23%	1.83%
2025/12/18	6.74%	4%	6.55%	2.49%	1.54%	5.65%	2.33%	10.31%	5.13%	8.46%
2025/12/19	9.64%	5.12%	8.03%	4.56%	1.93%	6.44%	1.93%	11.48%	5.37%	1.99%
2025/12/20	9.28%	5.49%	11.76%	4.36%	1.35%	5.21%	3.11%	9.24%	4.51%	0.26%
2025/12/21	10.24%	7.06%	10.68%	2.18%	2.24%	6.05%	1.57%	13.87%	5.26%	0.77%
2025/12/22	10.25%	6.51%	8.21%	4.19%	2.9%	6.05%	2.33%	8.54%	5.68%	0.29%
2025/12/23	10.47%	6.14%	10.49%	1.92%	2.72%	7.67%	2.62%	11.14%	4.53%	1.12%
2025/12/24	8.65%	5.71%	8.62%	2.29%	0.83%	4.3%	2.9%	7.63%	2.97%	4.76%
2025/12/25	9.85%	7.93%	7.98%	4.09%	1.12%	7.34%	3.44%	6.98%	4.53%	2.48%
2025/12/26	7.89%	6.42%	5.7%	1.45%	1.06%	3.85%	3.64%	11.54%	4.98%	4.32%
2025/12/27	9.13%	7.21%	11.02%	2.16%	1.82%	3.54%	1.58%	10.44%	7.3%	6.2%
2025/12/28	10.66%	7.1%	9.91%	2.76%	2.62%	3.86%	1.31%	5.93%	7.81%	0.9%
2025/12/29	11.78%	6.8%	9.98%	3.04%	2.33%	4.74%	1.38%	2.97%	6.82%	1.91%
2025/12/30	12.87%	7.19%	10.11%	5.64%	2.67%	3.8%	2.68%	1.69%	5.48%	6%
2025/12/31	13.13%	8.02%	7.7%	5.86%	3.2%	2.96%	2.58%	1.85%	1.21%	1.08%

mazda.com.au
isuzuute.com.au
ford.com.au
jacute.com.au
mitsubishi-motors.com.au
ldvautomotive.com.au
carsales.com.au
toyota.com.au
mgmotor.com.au
stonegateindustries.com.au

Mazda’s PPC spend share surged from 4.49% to 13.13% in December 2025, peaking at month’s end. Toyota started strong at 16.18% but declined to 1.85%. Ford and Isuzu showed fluctuations, while Stonegate Industries had sporadic spikes.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	215
2025/12/02	214
2025/12/03	216
2025/12/04	227
2025/12/05	239
2025/12/06	239
2025/12/07	240
2025/12/08	235
2025/12/09	237
2025/12/10	237
2025/12/11	237
2025/12/12	236
2025/12/13	232
2025/12/14	221
2025/12/15	236
2025/12/16	229
2025/12/17	249
2025/12/18	243
2025/12/19	237
2025/12/20	242
2025/12/21	229
2025/12/22	241
2025/12/23	259
2025/12/24	255
2025/12/25	252
2025/12/26	248
2025/12/27	240
2025/12/28	241
2025/12/29	252
2025/12/30	243
2025/12/31	245

December saw a dynamic shift in advertisers, starting at 215 and peaking at 259 on the 23rd. The month concluded with a stable 245, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
trailertrailers.com.au	2.26%
renault.com.au	1.63%
visionrv.com.au	1.35%
stonegateindustries.com.au	1.18%
mazda.com.au	1.04%
ezytrail.com.au	-1.38%
marketdirect.com.au	-1.4%
honda.com.au	-1.57%
kubota.com.au	-1.97%
toyota.com.au	-3.26%

Toyota.com.au saw a significant drop of 3.26% in click share, while trailertrailers.com.au experienced a notable increase of 2.26%.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	mazda.com.au	isuzuute.com.au	carsales.com.au	drive.com.au	ford.com.au	ezytrail.com.au	ldvautomotive.com.au	toyota.com.au	stonegateindustries.com.au	mgmotor.com.au
2025/12/01	2.32%	2.01%	3.56%	1.57%	2.43%	5.82%	2.53%	7.07%	16.52%	3.3%
2025/12/02	3.46%	4.45%	5.88%	2.79%	3.19%	3.16%	4.31%	11.34%	5.25%	3.96%
2025/12/03	3.47%	4.15%	9.17%	3.68%	3.08%	0.81%	3.73%	9.36%	5.23%	3.84%
2025/12/04	4.33%	3.49%	11.29%	4.42%	2.93%	10.28%	4.33%	9.08%	3.15%	3.35%
2025/12/05	4.83%	3.59%	4.81%	4.19%	2.51%	6.58%	7.13%	8.79%	0.2%	3.08%
2025/12/06	3.57%	3.04%	5.49%	4.25%	2.88%	6.24%	4.7%	8.77%	0.15%	3.26%
2025/12/07	5.08%	4.73%	3.77%	1.59%	3.75%	0.42%	6.06%	11.66%	2.44%	3.08%
2025/12/08	5.29%	3.48%	5.79%	3.52%	2.84%	3.44%	7.79%	11.33%	0.42%	4.53%
2025/12/09	4.21%	3.61%	4.03%	2.43%	3.98%	8.32%	3.65%	9.57%	9.68%	4.25%
2025/12/10	4.96%	3.27%	8.1%	4.01%	4.11%	0%	3.88%	9.15%	5.26%	3.42%
2025/12/11	5.34%	2.89%	6.26%	3.94%	3.89%	0.65%	4.43%	8.06%	0.27%	3.32%
2025/12/12	5.63%	3.83%	5.34%	2.68%	2.7%	4.91%	5.03%	8.93%	0.11%	3.08%
2025/12/13	4.7%	3.38%	5.12%	4.29%	4.47%	7.24%	4.65%	8.73%	0.1%	2.95%
2025/12/14	6.73%	3.02%	7.55%	3.8%	4.21%	1.28%	5.58%	9.95%	0.22%	2.86%
2025/12/15	6%	3.28%	6.35%	2.48%	4.91%	2.84%	5.59%	8.58%	3.92%	4.31%
2025/12/16	4.98%	3.05%	7.25%	4.09%	6.26%	1.44%	4.96%	9.19%	2.15%	3.84%
2025/12/17	4.02%	3.02%	5.35%	4.75%	4.9%	3.78%	4.08%	6.83%	2.15%	2.78%
2025/12/18	3.65%	2.44%	4.11%	3.89%	3.37%	3.93%	3.37%	7.31%	7.95%	3.47%
2025/12/19	5.97%	3.78%	4.76%	4%	4.79%	3.29%	4.08%	8.79%	2.39%	3.96%
2025/12/20	5.63%	3.36%	7.89%	5.25%	7.72%	2.94%	3.77%	6.4%	0.4%	3.53%
2025/12/21	6.81%	4.77%	4.25%	3.04%	6.59%	2.22%	4.09%	10.38%	1.42%	4.16%
2025/12/22	6.75%	4.37%	5.91%	3.45%	4.73%	2.11%	4.26%	6.05%	0.38%	4.14%
2025/12/23	6.79%	4.36%	5.52%	3.83%	6.26%	3.47%	5.45%	8.33%	2.03%	3.55%
2025/12/24	4.93%	3.57%	4.2%	2.75%	4.67%	2.6%	2.73%	5.8%	3.77%	2.15%
2025/12/25	5.95%	5.11%	8.43%	3.37%	4.01%	3.95%	4.61%	5.6%	3.35%	3.29%
2025/12/26	4.47%	4.07%	6.09%	3.43%	2.92%	4.38%	2.11%	8.21%	2.76%	3.49%
2025/12/27	6.18%	5.27%	4.45%	0.93%	7.4%	0.73%	2.63%	8.91%	7.05%	5.41%
2025/12/28	7.26%	5.13%	2.74%	1.66%	6.2%	0.81%	2.49%	4.75%	0.81%	6.15%
2025/12/29	8.2%	4.57%	3.05%	2.39%	5.56%	2.96%	3.26%	3.34%	2.45%	4.9%
2025/12/30	7.91%	4.12%	9.82%	5.89%	5.45%	2.2%	2.73%	1.79%	4.96%	3.64%
2025/12/31	9.07%	5.47%	5.37%	5.22%	4.51%	3.43%	2.19%	1.93%	1.05%	0.97%

mazda.com.au
isuzuute.com.au
carsales.com.au
drive.com.au
ford.com.au
ezytrail.com.au
ldvautomotive.com.au
toyota.com.au
stonegateindustries.com.au
mgmotor.com.au

Mazda’s impression share rose steadily, peaking at 9.07% on December 31. Isuzu Ute fluctuated, ending at 5.47%. Carsales saw highs and lows, closing at 5.37%. Toyota started strong but declined, finishing at 1.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month

1
New Ford Ranger Hybrid | Tows like a Ranger https://www.ford.com.au
Electric for the real world, with all the capability of Ranger and economy of an EV. A hybrid that...
2
Isuzu D-MAX | Compare the Isuzu D-MAX https://www.isuzuute.com.au
The Powerful and Flexible D-MAX Range Now With a 3.0L or 2.2L Turbo Diesel Engine Options.
3
Mazda 2025 Plate Clearance - Incredible Driveaway Deals https://www.mazda.com.au
Mazda's 2025 Plate Clearance is on now. Great driveaway deals across select 2025 models.
4
The MGU9: The Wait Is Over - Australia's Newest Ute https://shop.mgmotor.com.au
Stay connected and in command with Apple Carplay, Android Auto and wireless phone charging
5
Toyota Australia - View Toyota 4WD Range https://www.toyota.com.au › 4wd-range
From Family Cars, Work Vehicles and Small SUVs, We Have Something For You. Discover More.

Ford’s ad highlights the hybrid Ranger’s blend of electric efficiency and traditional power. Isuzu emphasizes the D-MAX’s engine versatility. Mazda offers enticing 2025 clearance deals. MG introduces the tech-savvy MGU9 ute. Toyota showcases a diverse 4WD range.

Frequently Asked Questions

Why is the AUS Automotive Commercial Vehicles December 2025 Report useful and how should I use it?

Why is the AUS Automotive Commercial Vehicles December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Commercial Vehicles December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Commercial Vehicles December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Commercial Vehicles December 2025 Report?

The AUS Automotive Commercial Vehicles December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Commercial Vehicles December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Commercial Vehicles December 2025 Report for?

The AUS Automotive Commercial Vehicles December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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AUS Automotive Commercial Vehicles - PPC Market Share Analysis December 2025