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AUS Automotive Commercial Vehicles - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – AUS

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.4624581648
78.5375418352
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 34%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 8.11
ldvautomotive.com.au 8.08
mazda.com.au 6.48
toyota.com.au 6.39
isuzu.com.au 4.84
marketdirect.com.au 4.04
drive.com.au 3.9
ezytrail.com.au 3.81
isuzuute.com.au 3.22
mgmotor.com.au 2.75
others 48.38
  • carsales.com.au - 8.11%
  • ldvautomotive.com.au - 8.08%
  • mazda.com.au - 6.48%
  • toyota.com.au - 6.39%
  • isuzu.com.au - 4.84%
  • marketdirect.com.au - 4.04%
  • drive.com.au - 3.9%
  • ezytrail.com.au - 3.81%
  • isuzuute.com.au - 3.22%
  • mgmotor.com.au - 2.75%
  • others - 48.38%

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In the automotive PPC landscape, ‘others’ dominate with 48.38% click share, while carsales.com.au leads individual advertisers at 8.11%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date mazda.com.au ldvautomotive.com.au toyota.com.au mgmotor.com.au ford.com.au isuzuute.com.au carsales.com.au hyundai.com drive.com.au mitsubishi-motors.com.au
2026/04/01 7.58% 14.2% 1.84% 7.27% 4.17% 4.42% 5.79% 2.59% 5.37% 7.48%
2026/04/02 15.4% 10.78% 1.87% 3.28% 3.13% 11.15% 4.5% 4.44% 3.35% 4.16%
2026/04/03 12.92% 13.19% 2.7% 3.18% 2.25% 12.82% 2.6% 2.56% 3.11% 6.58%
2026/04/04 13.87% 13.64% 2.24% 4.29% 2.6% 9.11% 4.18% 2.53% 2.62% 3.85%
2026/04/05 11.88% 11.94% 2.73% 5.85% 3.14% 11.05% 4.4% 3.22% 3.78% 3.87%
2026/04/06 12.05% 10.02% 2.65% 6.52% 4.75% 12.91% 3.06% 2.73% 1.91% 3.5%
2026/04/07 9.79% 12.33% 2.52% 4.07% 2.67% 10.17% 4.39% 3.01% 2.64% 2.96%
2026/04/08 13.11% 11.78% 3.27% 2.68% 5.25% 13.09% 1.27% 1.89% 0.74% 4.21%
2026/04/09 12.38% 8.53% 3.03% 3.82% 5.82% 5.39% 5.17% 1.53% 2.95% 2.35%
2026/04/10 13.45% 9.6% 7.2% 6.78% 9.16% 6.55% 3.59% 1.73% 3.21% 4.55%
2026/04/11 12.14% 9.81% 5.09% 4.75% 8.32% 7.74% 3.21% 2.85% 2.58% 2.83%
2026/04/12 12.83% 13.99% 5.2% 7.04% 9.3% 4.94% 1.03% 2.17% 1.33% 2.19%
2026/04/13 13.55% 12.34% 5.12% 5.2% 8.94% 3.17% 3.18% 2.77% 2.14% 2.23%
2026/04/14 15.82% 11.44% 4.56% 6.55% 8.39% 5.61% 1.84% 3.61% 1.06% 3.83%
2026/04/15 12.96% 11.6% 4.18% 3.59% 4.75% 3.28% 2.47% 3.14% 1.66% 2.75%
2026/04/16 12.26% 11.22% 3.05% 3.32% 5.27% 2.68% 3.2% 3.82% 3.89% 3.18%
2026/04/17 13.3% 13.72% 2.94% 4.48% 8.11% 4.45% 1.43% 2.48% 1.15% 1.16%
2026/04/18 12.9% 9.37% 4.6% 3.78% 6.23% 3.55% 6.2% 1.97% 6.14% 1.77%
2026/04/19 12.33% 12.66% 4.16% 6.49% 8.68% 4% 3.36% 2.25% 3.21% 2.51%
2026/04/20 13.2% 10.22% 4.86% 9.56% 9.46% 3.37% 2.93% 2.74% 2.16% 2.94%
2026/04/21 15.69% 12.42% 6.26% 9.84% 6.14% 3.77% 2.2% 3.04% 2.74% 3.06%
2026/04/22 10.35% 10.15% 5.72% 5.25% 5.27% 3.57% 4.35% 2.68% 2.67% 1.75%
2026/04/23 12.53% 12.32% 6.22% 8.15% 6.31% 3.55% 2.87% 1.49% 1.29% 1.37%
2026/04/24 11.23% 9.96% 4.49% 7.69% 5.1% 5.32% 2.25% 1.73% 2.16% 1.92%
2026/04/25 14.89% 13.44% 7.43% 4.83% 3.99% 4.24% 4.62% 2.4% 3.7% 1.34%
2026/04/26 13.97% 15.22% 5.42% 3.96% 6.68% 4.63% 4.9% 2.57% 2.46% 1.72%
2026/04/27 10.88% 12.43% 6.24% 3.05% 6.02% 3.48% 4.55% 2.11% 3.41% 1.73%
2026/04/28 13.03% 10.45% 7.43% 4.79% 7.29% 3.19% 2.92% 2.4% 2.12% 1.36%
2026/04/29 19.5% 12.49% 9.01% 7.69% 9.51% 3.34% 4.25% 2.74% 2.48% 1.11%
2026/04/30 17.49% 9.71% 9.56% 7.77% 5.96% 3.97% 3.38% 2.9% 2.75% 1.37%
  • mazda.com.au
  • ldvautomotive.com.au
  • toyota.com.au
  • mgmotor.com.au
  • ford.com.au
  • isuzuute.com.au
  • carsales.com.au
  • hyundai.com
  • drive.com.au
  • mitsubishi-motors.com.au

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Mazda’s PPC spend surged mid-April, peaking at 19.50% on the 29th. LDV’s share fluctuated, ending at 9.71%. Toyota’s spend rose steadily, closing at 9.56%. MG Motor’s share peaked at 9.84% on the 21st. Ford’s spend varied, finishing at 5.96%. Isuzu UTE’s share declined, ending at 3.97%. Carsales’ spend was inconsistent, closing at 3.38%. Hyundai’s share remained stable, ending at 2.90%. Drive’s spend fluctuated, finishing at 2.75%. Mitsubishi Motors’ share decreased, closing at 1.37%.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 191
2026/04/02 188
2026/04/03 193
2026/04/04 201
2026/04/05 207
2026/04/06 204
2026/04/07 209
2026/04/08 207
2026/04/09 194
2026/04/10 197
2026/04/11 190
2026/04/12 181
2026/04/13 188
2026/04/14 188
2026/04/15 197
2026/04/16 190
2026/04/17 193
2026/04/18 207
2026/04/19 201
2026/04/20 188
2026/04/21 182
2026/04/22 186
2026/04/23 194
2026/04/24 195
2026/04/25 172
2026/04/26 187
2026/04/27 193
2026/04/28 191
2026/04/29 182
2026/04/30 180

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April saw fluctuating advertiser numbers, peaking at 209 on April 7th. The month concluded with a decline, ending at 180.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
toyota.com.au 3.03%
carsales.com.au 1.04%
centurytrailers.com.au 0.63%
mazda.com.au 0.57%
carsguide.com.au 0.52%
mitsubishi-motors.com.au -0.98%
marketdirect.com.au -1.35%
isuzu.com.au -1.47%
xtremetrailers.com.au -1.58%
isuzuute.com.au -2.32%

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Toyota.com.au surged with a 3.03% click share increase, while isuzuute.com.au faced a 2.32% decline.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carsales.com.au mazda.com.au toyota.com.au carma.com.au ldvautomotive.com.au drive.com.au mgmotor.com.au marketdirect.com.au isuzuute.com.au ezytrail.com.au
2026/04/01 11.57% 5.29% 1.5% 1.52% 7.89% 8.84% 5.47% 6.57% 2.44% 1.15%
2026/04/02 8.37% 9.78% 2.22% 2.9% 7.63% 7.22% 3.18% 0.23% 6.8% 1.22%
2026/04/03 8.5% 8.21% 3.01% 2.47% 8.66% 7.31% 2.67% 0.21% 7.94% 0%
2026/04/04 10.24% 8.07% 1.75% 3.11% 8.08% 6.42% 3.5% 3.13% 5.77% 4.19%
2026/04/05 7.09% 7.32% 3.13% 1.96% 7.1% 7.28% 4.41% 1.39% 6.74% 4.98%
2026/04/06 5.63% 7.88% 2.73% 1.35% 6.51% 4.85% 5.29% 4.81% 7.85% 4.01%
2026/04/07 7.69% 5.27% 2.56% 3.8% 6.13% 6.13% 3.3% 9.52% 5.88% 3.4%
2026/04/08 2.36% 7.11% 2.93% 0.16% 7.19% 1.35% 2.71% 13.92% 7.64% 2.61%
2026/04/09 9.84% 6.31% 2.94% 1.26% 4.61% 5.27% 3.15% 13.19% 3.24% 9.81%
2026/04/10 5.57% 7.94% 7.23% 1.69% 6.53% 6.44% 5.72% 0% 4.8% 0%
2026/04/11 5.59% 7.02% 4.59% 3.92% 6.11% 6.03% 3.63% 2.31% 5.26% 2.58%
2026/04/12 3.21% 7.27% 4.96% 2.85% 8.55% 3.95% 4.75% 6.23% 3.43% 3.11%
2026/04/13 5.99% 8.13% 4.86% 3.05% 7.51% 5.11% 4.6% 2.29% 2.04% 0%
2026/04/14 5.55% 10% 4.62% 1.73% 8.63% 3.97% 5.85% 0.01% 4.15% 0%
2026/04/15 4.66% 7% 4.65% 1.31% 6.5% 2.85% 2.65% 3.2% 1.96% 9.26%
2026/04/16 6.13% 6.6% 3.69% 4.32% 6.42% 7.46% 2.38% 0.01% 1.51% 6.21%
2026/04/17 3.61% 8.14% 3.2% 2.03% 7.61% 2.74% 2.91% 4.63% 2.55% 4.87%
2026/04/18 9.42% 7.15% 4.4% 5.4% 5.29% 10.77% 2.47% 0.97% 1.85% 3.33%
2026/04/19 7.73% 6.68% 4.35% 5.5% 6.94% 7.87% 4.11% 3.17% 1.96% 3.17%
2026/04/20 6.33% 7.73% 5.38% 3.5% 7.19% 5.53% 6.4% 1.02% 2.03% 3.04%
2026/04/21 4.01% 10.24% 7.12% 0.66% 9.32% 5.84% 7.75% 1.41% 2.91% 0%
2026/04/22 7.01% 5.83% 4.71% 3.33% 6.34% 5.4% 3.56% 5.48% 1.93% 7.82%
2026/04/23 5.99% 6.79% 5.82% 0.77% 7.22% 3.29% 5.58% 4.01% 1.92% 8.62%
2026/04/24 4.46% 6.12% 4.46% 3.08% 5.33% 4.98% 5.17% 5.55% 2.98% 8.02%
2026/04/25 7.62% 8.67% 7.38% 4.85% 9.75% 8.14% 4.24% 1.5% 2.63% 0%
2026/04/26 12.01% 7.3% 5.31% 1.14% 9.22% 5.93% 2.75% 1.97% 2.49% 2.96%
2026/04/27 7.83% 5.64% 5.64% 1.87% 7.58% 5.72% 2.39% 3.35% 1.95% 10.06%
2026/04/28 8.58% 7.24% 6.74% 1.56% 6.57% 3.63% 2.8% 5.06% 1.86% 0.84%
2026/04/29 5.8% 14.31% 9.66% 0.28% 9.46% 3.73% 7.62% 3.4% 1.86% 0.24%
2026/04/30 10.38% 9.43% 8.97% 5.52% 5.42% 4.81% 4.68% 3.16% 1.88% 0.79%
  • carsales.com.au
  • mazda.com.au
  • toyota.com.au
  • carma.com.au
  • ldvautomotive.com.au
  • drive.com.au
  • mgmotor.com.au
  • marketdirect.com.au
  • isuzuute.com.au
  • ezytrail.com.au

Copyright © Adthena. All rights reserved.

In April 2026, carsales.com.au saw fluctuating impressions, peaking at 12.01% on the 26th. Mazda.com.au maintained a steady presence, with a high of 14.31% on the 29th. Toyota.com.au’s impressions rose gradually, ending at 8.97%. Carma.com.au experienced volatility, peaking at 5.52% on the 30th. Ldvautomotive.com.au had consistent performance, peaking at 9.75% on the 25th. Drive.com.au’s impressions varied, with a high of 10.77% on the 18th. Mgmotor.com.au showed fluctuations, peaking at 7.75% on the 21st. Marketdirect.com.au had a significant spike on the 8th at 13.92%. Isuzuute.com.au’s impressions declined, ending at 1.88%. Ezytrail.com.au saw a peak of 10.06% on the 27th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month
  1. 1
    Caravans for Sale - New and Used Caravan Stock https://www.caravancampingsales.com.au

    Browse the Range of New & Used Stock - Enquire Online! Find New & Used Caravans, Campers...

  2. 2
    Hino Australia https://www.hino.com.au

    Latest Innovation & Technology — Hino Is The Only Truck Manufacturer To Offer Capped Price Service Across The Range. Ergonomically Designed For Maximum Driver...

  3. 3
    Discover LDV T60 MAX Ute | LDV Australia https://www.ldvautomotive.com.au

    The T60 MAX, 160kW of Power.

  4. 4
    Explore Mazda Utes | Mazda BT-50. Give It Heaps | Build Your BT-50 https://www.mazda.com.au › bt-50

    Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match

  5. 5
    The MGU9: The Wait Is Over | Now With A 10-year Warranty* https://shop.mgmotor.com.au

    The New MGU9: Spacious, Rugged, & Practical for everyday use. Australia's best value ute.

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In the competitive landscape of Google’s PPC, five standout text ads capture attention with distinct themes and messaging. CaravanCampingSales.com.au entices with a vast selection of new and used caravans, emphasizing convenience and variety. Hino.com.au highlights innovation and capped price servicing, appealing to cost-conscious buyers. LDVAutomotive.com.au showcases the power-packed T60 MAX Ute, while Mazda.com.au’s BT-50 promises toughness and reliability. Lastly, MGMotor.com.au offers the MGU9 with a remarkable 10-year warranty, underscoring value and durability. Each ad uniquely positions its brand, resonating with diverse consumer needs.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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