AUS Automotive Commercial Vehicles - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – AUS

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.8391080992
82.1608919008
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 37%
Transactional 2%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 8.47
mazda.com.au 7.35
marketdirect.com.au 6.03
ldvautomotive.com.au 4.93
4wdsupacentre.com.au 4.42
drive.com.au 4.33
toyota.com.au 4.17
ezytrail.com.au 3.68
isuzu.com.au 2.99
stonegateindustries.com.au 2.81
others 50.82
  • carsales.com.au - 8.47%
  • mazda.com.au - 7.35%
  • marketdirect.com.au - 6.03%
  • ldvautomotive.com.au - 4.93%
  • 4wdsupacentre.com.au - 4.42%
  • drive.com.au - 4.33%
  • toyota.com.au - 4.17%
  • ezytrail.com.au - 3.68%
  • isuzu.com.au - 2.99%
  • stonegateindustries.com.au - 2.81%
  • others - 50.82%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘others’ dominate with 50.82% click share, while carsales.com.au leads specific advertisers at 8.47%, followed by mazda.com.au at 7.35%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mazda.com.au isuzuute.com.au mgmotor.com.au ldvautomotive.com.au ford.com.au marketdirect.com.au subaru.com.au carsales.com.au hyundai.com hino.com.au
2026/03/01 14% 3.5% 1.7% 6.86% 4.3% 4.58% 3.73% 2.67% 3.55% 4.5%
2026/03/02 12.81% 3.81% 1.42% 5.83% 5.56% 2.13% 3.12% 4.45% 2.72% 4.07%
2026/03/03 14.31% 4.07% 2.91% 5.95% 5.42% 0.62% 2.64% 5.29% 4.85% 3.36%
2026/03/04 15.83% 4.03% 2.77% 7.32% 5.24% 1.24% 2.85% 4.72% 3.47% 2.17%
2026/03/05 13.59% 4.17% 2.4% 4.15% 5.58% 9.18% 2.48% 4.29% 3.58% 1.07%
2026/03/06 11.83% 3.71% 2.79% 4.16% 3.67% 0.8% 2.1% 5.27% 3.13% 0.92%
2026/03/07 15.27% 4.3% 3.51% 4.83% 3.49% 1.06% 2.77% 3.61% 3.07% 0.63%
2026/03/08 15.59% 6.4% 2.91% 5.58% 5.63% 0.85% 3.14% 4.92% 3.96% 1.27%
2026/03/09 13.23% 4.43% 2.53% 5.32% 4.04% 0.05% 3.38% 7.9% 3.4% 1.18%
2026/03/10 14.31% 5.19% 4.74% 5.05% 2.9% 1.4% 2.88% 6.44% 3.97% 1.49%
2026/03/11 12.6% 4.29% 6.32% 3.95% 2.25% 1.82% 2.64% 3.57% 3.94% 3.06%
2026/03/12 11.47% 4.23% 5.89% 4.09% 3.9% 3.6% 1.62% 3.1% 2.88% 2.82%
2026/03/13 13.19% 4.93% 5.39% 5.06% 3.65% 6.14% 1.82% 3.88% 3.13% 2.22%
2026/03/14 14.15% 5.29% 5.59% 4.87% 3.32% 2.28% 2.18% 6.93% 3.21% 2.67%
2026/03/15 16.07% 7.3% 6.27% 6.21% 4.59% 4.37% 2.56% 3.37% 4.78% 3.4%
2026/03/16 13.99% 5.08% 8.23% 5.71% 3.82% 5.95% 2.74% 4.39% 3.64% 3.6%
2026/03/17 13.69% 4.46% 5.72% 5.5% 4.02% 1.9% 2.89% 4.07% 3.83% 3.58%
2026/03/18 14.62% 4.4% 4.28% 4.06% 3.64% 2.13% 2.93% 3.66% 3.3% 4.23%
2026/03/19 12.33% 4.01% 7.78% 4.16% 3.73% 0.64% 2.26% 5.06% 3.25% 3.4%
2026/03/20 13.61% 4.57% 7.11% 4.99% 3.65% 8.65% 2.6% 3.54% 3.14% 4.22%
2026/03/21 16.72% 4.38% 9.14% 7.72% 4.82% 0.28% 3.4% 2.61% 2.41% 3.34%
2026/03/22 12.66% 3.25% 6.49% 4.07% 4.63% 1.73% 3.24% 4.98% 3.08% 3.16%
2026/03/23 15.92% 3.05% 8.93% 6.39% 2.92% 0.01% 2.77% 4.08% 4.9% 3.84%
2026/03/24 11.9% 3.22% 6.9% 4.72% 3.59% 4.28% 1.83% 3.24% 2.57% 3.79%
2026/03/25 17.01% 3% 4.33% 3.94% 4.65% 5.6% 3.13% 1.54% 2.35% 0.8%
2026/03/26 16.18% 3.68% 5.94% 4.78% 5.55% 7.64% 3.42% 2.62% 2.88% 3.2%
2026/03/27 15.68% 3.56% 5.01% 5.72% 6.8% 5.97% 2.51% 4.28% 2.31% 1.23%
2026/03/28 16.64% 5.26% 5.74% 6.95% 9.06% 2.97% 3.01% 4.7% 3.03% 3.85%
2026/03/29 15.32% 4.43% 7.37% 6.69% 3.91% 5.15% 2.69% 4.44% 3.53% 3.15%
2026/03/30 17.47% 3.1% 8.95% 6.46% 3.26% 4.49% 3.34% 2.12% 2.65% 1.31%
2026/03/31 12.83% 9.02% 8.69% 7.25% 5.72% 5.12% 3.22% 1.66% 1.27% 0.06%
  • mazda.com.au
  • isuzuute.com.au
  • mgmotor.com.au
  • ldvautomotive.com.au
  • ford.com.au
  • marketdirect.com.au
  • subaru.com.au
  • carsales.com.au
  • hyundai.com
  • hino.com.au

Copyright © Adthena. All rights reserved.

Mazda’s PPC spend fluctuated, peaking at 17.47% on March 30. Isuzu Ute surged to 9.02% on March 31. MG Motor’s spend rose steadily, ending at 8.69%. LDV Automotive maintained a consistent presence, closing at 7.25%. Ford’s spend varied, peaking at 9.06% on March 28. Market Direct’s spend was erratic, peaking at 9.18% on March 5. Subaru’s spend remained stable, ending at 3.22%. Carsales’ spend peaked at 7.9% on March 9. Hyundai’s spend decreased, finishing at 1.27%. Hino’s spend fluctuated, ending at 0.06%.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 203
2026/03/02 208
2026/03/03 211
2026/03/04 213
2026/03/05 205
2026/03/06 218
2026/03/07 210
2026/03/08 226
2026/03/09 218
2026/03/10 219
2026/03/11 220
2026/03/12 224
2026/03/13 222
2026/03/14 230
2026/03/15 223
2026/03/16 234
2026/03/17 230
2026/03/18 234
2026/03/19 232
2026/03/20 226
2026/03/21 216
2026/03/22 210
2026/03/23 211
2026/03/24 212
2026/03/25 214
2026/03/26 200
2026/03/27 180
2026/03/28 175
2026/03/29 184
2026/03/30 192
2026/03/31 184

Copyright © Adthena. All rights reserved.

March began with 203 advertisers, peaking at 234 mid-month. A decline followed, ending at 184.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ldvautomotive.com.au 1.62%
mgmotor.com.au 1.3%
marketdirect.com.au 1.16%
4wdsupacentre.com.au 0.85%
isuzu.com.au 0.76%
toyota.com.au -0.89%
trailertrailers.com.au -1.16%
ezytrail.com.au -1.23%
drive.com.au -1.29%
carsales.com.au -1.83%

Copyright © Adthena. All rights reserved.

In the past month, ldvautomotive.com.au surged by 1.62%, while carsales.com.au dropped by 1.83%.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date marketdirect.com.au mazda.com.au mgmotor.com.au ldvautomotive.com.au carsales.com.au ezytrail.com.au visionrv.com.au drive.com.au hyundai.com toyota.com.au
2026/03/01 7.94% 9.03% 1.18% 4.69% 5.19% 2.98% 6.95% 4.66% 3.14% 3.05%
2026/03/02 3.94% 7.57% 0.94% 3.67% 7.8% 2.95% 5.9% 5.2% 2.14% 5.19%
2026/03/03 1.16% 8.92% 1.68% 4.26% 8.19% 4.65% 3.49% 6.78% 4.09% 3.78%
2026/03/04 2.75% 8.63% 1.97% 4.99% 8.64% 6.16% 2% 8.36% 2.6% 4.35%
2026/03/05 16.51% 6.57% 1.28% 2.19% 4.82% 12.75% 4.95% 4.63% 2.29% 1.73%
2026/03/06 1.36% 5.87% 1.53% 2.53% 9.35% 3.92% 0.78% 8.32% 2.14% 1.86%
2026/03/07 2.24% 8.86% 2.01% 3.46% 6.89% 7.43% 4.16% 5.81% 2.54% 2.79%
2026/03/08 2.17% 10.18% 2.34% 4.03% 9.15% 0% 0% 7.08% 3.43% 3.61%
2026/03/09 0.16% 7.88% 1.64% 3.06% 13.59% 0% 0% 9.55% 2.66% 3.26%
2026/03/10 2.27% 8.27% 2.67% 2.84% 12.75% 2.27% 2.27% 9.74% 2.87% 2.59%
2026/03/11 3.69% 7.62% 4.32% 2.35% 5.33% 6.1% 1.29% 5.33% 3.02% 2.18%
2026/03/12 7.25% 6.43% 4% 2.71% 5.83% 3.94% 3.94% 5.88% 2.16% 1.87%
2026/03/13 10.75% 7.64% 3.39% 2.81% 6.27% 2.69% 6.27% 6.09% 2.14% 2.42%
2026/03/14 4.26% 8.85% 3.85% 3.48% 9.7% 1.06% 6.37% 7.11% 2.51% 2.34%
2026/03/15 8.72% 10.29% 4.62% 4.48% 7.1% 1.24% 0% 6.53% 4.09% 2.91%
2026/03/16 11.45% 8.96% 5.48% 3.86% 8.57% 5% 0% 3.82% 2.73% 3.54%
2026/03/17 3.6% 9.27% 4.44% 3.8% 7.07% 4.76% 2.38% 2.15% 3.48% 3.39%
2026/03/18 3.57% 8.64% 3.22% 2.79% 6.88% 2.36% 8.27% 4.85% 2.35% 1.93%
2026/03/19 1.06% 7.29% 5.26% 3.21% 9.64% 1.04% 5.2% 7.23% 2.39% 1.69%
2026/03/20 15.51% 8.42% 4.23% 2.48% 5.87% 6.06% 4.03% 3.63% 2.29% 1.3%
2026/03/21 1.07% 11.97% 6.62% 6.34% 4.9% 2.03% 3.53% 2.53% 2.11% 3.86%
2026/03/22 3.48% 8.16% 4.27% 2.83% 8.73% 3.47% 3.47% 7.61% 2.44% 2.24%
2026/03/23 0.01% 11.15% 7.38% 4.59% 9.02% 0% 0% 6.17% 4.26% 2.54%
2026/03/24 7.25% 7.26% 4.19% 3.23% 5.96% 9.1% 3.41% 3.04% 1.94% 1.3%
2026/03/25 9.85% 10.92% 2.67% 2.75% 3.34% 1.58% 1.38% 3.5% 1.67% 2.04%
2026/03/26 14.72% 10.51% 3.89% 3.63% 3.94% 1.77% 1.48% 3.73% 2.24% 1.04%
2026/03/27 10.06% 9.13% 2.9% 3.84% 10.83% 6.61% 7.97% 3.15% 1.54% 1.76%
2026/03/28 6.7% 11.24% 4.21% 4.8% 10.08% 0% 0% 6.53% 2.62% 2.1%
2026/03/29 9.9% 10.06% 4.73% 4.21% 6.82% 2.82% 0% 4.36% 3.17% 2.82%
2026/03/30 9.75% 12.76% 6.2% 5.03% 4.69% 1.62% 1.62% 3.85% 2.08% 2.13%
2026/03/31 11% 9.47% 6.29% 5.62% 4.93% 3.84% 3.57% 1.79% 1.17% 1.03%
  • marketdirect.com.au
  • mazda.com.au
  • mgmotor.com.au
  • ldvautomotive.com.au
  • carsales.com.au
  • ezytrail.com.au
  • visionrv.com.au
  • drive.com.au
  • hyundai.com
  • toyota.com.au

Copyright © Adthena. All rights reserved.

In March 2026, Mazda consistently led in PPC impression share, peaking at 12.76% on March 30. Marketdirect saw fluctuations, with a notable spike to 16.51% on March 5. Carsales and Drive had significant mid-month surges, while MG Motor and LDV Automotive showed steady growth. By month’s end, Mazda maintained dominance, closing at 9.47%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month
  1. 1
    Hino Australia - Hino Advantage https://www.hino.com.au

    Ergonomically Designed For Maximum Driver Comfort And Safety.

  2. 2
    Isuzu D-MAX https://www.isuzuute.com.au

    3.0L & 2.2L Engine Options — The Isuzu D-MAX Now With Advanced Tech, Improved Off-Road Capability...

  3. 3
    Explore Mazda Utes | Mazda BT-50. Give It Heaps https://www.mazda.com.au › bt-50

    Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match...

  4. 4
    The MGU9: The Wait Is Over - Australia's Best Value Ute https://shop.mgmotor.com.au

    Powered by a 2.5L Turbocharged four-cylinder diesel engine, producing 164kW of power.

  5. 5
    The 2026 Subaru Crosstrek | From $39,990 Driveaway* https://www.subaru.com.au

    Right now, step into the Subaru Crosstrek AWD from just $39,990 driveaway*. With Symmetrical All-Wheel Drive, 220mm ground clearance* and a sporty Boxer engine.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Hino Australia emphasizes driver comfort and safety, while Isuzu highlights advanced tech and off-road capabilities. Mazda’s BT-50 promises toughness and power, MG Motor offers value with its MGU9, and Subaru showcases affordability and all-wheel drive prowess.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports