AUS Automotive Commercial Vehicles - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – AUS

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.5809681205
55.4190318795
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 47%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 19.88
ezytrail.com.au 6.13
mazda.com.au 4.77
marketdirect.com.au 3.98
drive.com.au 3.92
ford.com.au 3.8
ldvautomotive.com.au 3.25
carsales.com.au 2.95
mgmotor.com.au 2.87
caravancampingsales.com.au 2.74
others 45.71
  • toyota.com.au - 19.88%
  • ezytrail.com.au - 6.13%
  • mazda.com.au - 4.77%
  • marketdirect.com.au - 3.98%
  • drive.com.au - 3.92%
  • ford.com.au - 3.8%
  • ldvautomotive.com.au - 3.25%
  • carsales.com.au - 2.95%
  • mgmotor.com.au - 2.87%
  • caravancampingsales.com.au - 2.74%
  • others - 45.71%

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Toyota leads with 19.88% click share, followed by Ezytrail at 6.13%. ‘Others’ dominate with 45.71%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com.au mgmotor.com.au drive.com.au ford.com.au mazda.com.au lexus.com.au hyundai.com ezytrail.com.au ldvautomotive.com.au isuzuute.com.au
2026/08/01 12.14% 5.3% 0.97% 14.27% 11.57% 1.29% 3.87% 0.57% 5.22% 3.83%
2026/08/02 11.27% 5.39% 0.75% 11.29% 7.38% 2.62% 4.95% 4.09% 4.3% 6.88%
2026/08/03 12.78% 6.48% 0.5% 8.92% 14.25% 1.38% 3.89% 0.89% 4.93% 3.41%
2026/08/04 4.83% 1.41% 0.11% 11.18% 10.6% 2.19% 5.18% 0% 7.42% 8.51%
2026/08/05 13.11% 6.72% 1.13% 3.19% 8.41% 2.95% 5.64% 0% 1.26% 5.98%
2026/08/06 16.52% 3.97% 2.01% 6.16% 10.01% 4.08% 5.65% 0% 4.38% 3.42%
2026/08/07 17.97% 4.03% 3.02% 8.65% 7.08% 5.3% 4.71% 0% 4.23% 1.18%
2026/08/08 24.96% 5% 6.91% 5.51% 3.2% 3.34% 6.72% 0% 0.82% 1.63%
2026/08/09 13.06% 6.29% 1% 14.57% 5.41% 1.42% 3.91% 9.42% 4.37% 5.93%
2026/08/10 25.33% 8.64% 2.17% 8.6% 4.35% 2.96% 4.22% 0% 3.1% 1.03%
2026/08/11 13.55% 9.41% 2.49% 13.7% 3.58% 2.86% 2.03% 2.6% 8.1% 6.58%
2026/08/12 7.71% 2.84% 1.6% 20.91% 9.08% 2.36% 3.15% 0% 4.62% 6.46%
2026/08/13 15.4% 6.1% 0.96% 13.33% 14.74% 2.84% 2.71% 0% 5.02% 8.81%
2026/08/14 6.55% 5.24% 2.07% 10.61% 7.47% 2.93% 2.98% 7.87% 6.46% 3.68%
2026/08/15 12.16% 0.58% 1.18% 13.09% 5.65% 3.59% 3.11% 6% 3.83% 0.78%
2026/08/16 8.68% 0.9% 2.66% 12.56% 4.37% 4.61% 4.88% 2.22% 5.38% 0.89%
2026/08/17 8.27% 10.17% 3.95% 10.5% 2.83% 4.91% 4.13% 0% 5.94% 4.41%
2026/08/18 18.14% 10.89% 3.99% 14.77% 2.29% 5.8% 4.24% 0% 2.53% 4.58%
2026/08/19 8.57% 1.6% 1.71% 18.52% 7.35% 4.71% 1.83% 0% 8.87% 7.24%
2026/08/20 14.49% 7.51% 2.38% 11.45% 5.19% 4.76% 5.55% 0% 1.67% 3.99%
2026/08/21 22.86% 7.36% 3.41% 9.7% 8.06% 2.85% 2.88% 0.11% 2.35% 0.65%
2026/08/22 11.56% 3.37% 7.52% 9.07% 7.21% 3.99% 2.2% 11.58% 2.58% 5.51%
2026/08/23 18.86% 13.6% 2.45% 0.84% 8.18% 5.56% 3.43% 0% 5.78% 8.53%
2026/08/24 24.77% 2.18% 1.51% 6.26% 8.03% 3.71% 4.92% 3.42% 5.46% 4.42%
2026/08/25 21.07% 10.98% 3.52% 3.93% 6.47% 3.72% 3.15% 0.13% 0.03% 4.38%
2026/08/26 24.78% 6.12% 9.41% 7.82% 3.83% 2.75% 3.39% 0.09% 7.49% 0.27%
2026/08/27 26.95% 5.88% 5.92% 6% 3.43% 2.61% 1.28% 4.33% 2.77% 0.57%
2026/08/28 7.95% 5.06% 4.38% 5.47% 3.28% 1.27% 2.5% 26.14% 0.68% 0.22%
2026/08/29 20.52% 10.62% 8.28% 3.99% 2.99% 1.81% 2.05% 0% 1.05% 0.21%
2026/08/30 20.38% 8.28% 11.09% 6.96% 4.59% 2.78% 2.6% 1.4% 3.43% 0.17%
2026/08/31 19.5% 10.21% 10% 4.82% 3.47% 3.19% 2.04% 1.72% 1.56% 0.18%
  • toyota.com.au
  • mgmotor.com.au
  • drive.com.au
  • ford.com.au
  • mazda.com.au
  • lexus.com.au
  • hyundai.com
  • ezytrail.com.au
  • ldvautomotive.com.au
  • isuzuute.com.au

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Toyota’s PPC spend surged mid-August, peaking at 26.95% on the 27th. MG Motor saw a notable rise on the 23rd with 13.6%. Ford’s highest was 20.91% on the 12th. August ended with Toyota leading.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 113
2026/08/02 131
2026/08/03 123
2026/08/04 123
2026/08/05 104
2026/08/06 103
2026/08/07 95
2026/08/08 90
2026/08/09 104
2026/08/10 87
2026/08/11 104
2026/08/12 89
2026/08/13 89
2026/08/14 96
2026/08/15 89
2026/08/16 109
2026/08/17 88
2026/08/18 83
2026/08/19 76
2026/08/20 78
2026/08/21 84
2026/08/22 91
2026/08/23 86
2026/08/24 93
2026/08/25 86
2026/08/26 89
2026/08/27 95
2026/08/28 95
2026/08/29 92
2026/08/30 98
2026/08/31 90

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August began with 113 advertisers, peaking at 131 on the 2nd. A decline followed, reaching a low of 76 on the 19th. The month concluded with 90 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ezytrail.com.au 4.16%
toyota.com.au 3.23%
drive.com.au 2.3%
onlyvans.com.au 1.86%
ozstarcaravans.com.au 1.22%
hyundai.com -0.96%
isuzuute.com.au -1.08%
ldvautomotive.com.au -1.52%
ford.com.au -1.9%
marketdirect.com.au -4.1%

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Ezytrail.com.au surged with a 4.16% click share increase, while marketdirect.com.au dropped by 4.1%. Toyota.com.au and drive.com.au also saw positive gains.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date toyota.com.au drive.com.au mgmotor.com.au ezytrail.com.au ford.com.au mazda.com.au ldvautomotive.com.au hyundai.com isuzuute.com.au marketdirect.com.au
2026/08/01 12.49% 2.86% 5.45% 1.36% 8.31% 8.08% 3.84% 3.07% 2.44% 6.67%
2026/08/02 9.28% 1.79% 4.46% 8.42% 6.6% 5.38% 2.94% 3.65% 4.34% 7.02%
2026/08/03 10.79% 2.05% 4.77% 2.13% 7.1% 10.88% 2.76% 4.02% 2.97% 2.13%
2026/08/04 6.15% 0.3% 1.34% 0% 8.44% 8.39% 5.98% 4.38% 6.12% 6.37%
2026/08/05 10.86% 3.48% 4.95% 0% 1.91% 5.4% 1.19% 3.77% 3.79% 9.55%
2026/08/06 13.78% 5.03% 3.75% 0% 4.6% 5.82% 3.22% 4.28% 2.33% 6.2%
2026/08/07 18.5% 5.9% 3.68% 0% 5.4% 4.67% 3.66% 3.34% 0.91% 0.42%
2026/08/08 18.09% 10.36% 4.57% 0% 4.54% 1.74% 0.7% 3.86% 1.42% 5.22%
2026/08/09 11.02% 2.01% 5.11% 17.76% 8.12% 2.58% 2.09% 2.68% 3.39% 13.32%
2026/08/10 26.85% 5.9% 6.58% 0% 6.01% 2.79% 2.63% 2.9% 0.88% 0%
2026/08/11 12.99% 5.61% 6.42% 5.68% 9.93% 2.78% 6.39% 1.77% 5.41% 0.66%
2026/08/12 11.51% 3.22% 4.22% 0% 13.32% 5.93% 4.32% 2.96% 5.24% 0%
2026/08/13 21.15% 2.17% 4.19% 0% 10.19% 11.46% 4.25% 1.99% 6.15% 0.59%
2026/08/14 6.6% 3.06% 3.37% 14.3% 6.25% 3.99% 4.71% 1.69% 2.61% 11.6%
2026/08/15 10.42% 2.96% 0.4% 11.63% 8.29% 3.52% 2.75% 1.9% 0.57% 12.1%
2026/08/16 10.61% 3.56% 0.57% 4.22% 8.05% 2.85% 3.65% 2.99% 0.67% 0.52%
2026/08/17 11.48% 7.13% 7.69% 0% 7.09% 2.08% 4.54% 3.55% 3.53% 0.57%
2026/08/18 18.23% 5.73% 8.05% 0% 9.22% 1.57% 2.41% 3.09% 3.74% 0%
2026/08/19 12.22% 5.92% 1.27% 0% 10.75% 3.67% 5.29% 1.31% 3.95% 0.7%
2026/08/20 16.37% 3.27% 4.81% 0% 8.46% 3.01% 1.66% 5.58% 3.39% 0%
2026/08/21 23.72% 5.44% 4.92% 0.47% 4.9% 4.29% 1.76% 1.69% 0.54% 0%
2026/08/22 7.53% 8.96% 2.35% 20.92% 4.13% 3.43% 1.29% 1.58% 2.66% 4.48%
2026/08/23 17.44% 6.24% 12.07% 0% 0.66% 5.45% 4.37% 2.88% 5.66% 0%
2026/08/24 22.03% 3.91% 1.83% 7.73% 4.84% 4.68% 3.61% 4.23% 2.91% 0%
2026/08/25 23.72% 5.26% 7.7% 0.67% 2.35% 4.2% 0.02% 2.52% 2.74% 0%
2026/08/26 21.38% 14.6% 3.8% 0.48% 4.96% 2.2% 4.24% 1.82% 0.22% 0%
2026/08/27 21.34% 10.16% 4.12% 7.65% 3.23% 1.49% 2.15% 0.94% 0.43% 3.82%
2026/08/28 7.09% 5.06% 2.64% 39.62% 2.25% 1.22% 0.45% 1.33% 0.13% 8.34%
2026/08/29 15.79% 10.54% 7.32% 0% 2.36% 1.65% 1.04% 1.58% 0.15% 0%
2026/08/30 17.7% 15.39% 6.42% 2.57% 4.73% 2.37% 2.31% 1.44% 0.12% 0%
2026/08/31 15.73% 10.72% 7.49% 3.3% 3.2% 1.99% 1.22% 1.21% 0.14% 0%
  • toyota.com.au
  • drive.com.au
  • mgmotor.com.au
  • ezytrail.com.au
  • ford.com.au
  • mazda.com.au
  • ldvautomotive.com.au
  • hyundai.com
  • isuzuute.com.au
  • marketdirect.com.au

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Toyota.com.au dominated August with fluctuating impressions, peaking at 26.85% on the 10th. Drive.com.au saw a steady rise, ending strong at 10.72%. Ezytrail.com.au spiked dramatically on the 28th with 39.62%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month
  1. 1
    New and Used Caravan Stock | Australia's go-to for Caravans https://www.caravancampingsales.com.au

    Find New & Used Caravans, Campers, Motorhomes & RV's For Sale. Enquire Online. Browse the Range of New & Used Stock - Enquire Online! Buy or Sell Caravans. Plan your Caravan Trip.

  2. 2
    Ford Ranger https://www.ford.com.au › ranger

    New 2026 Ranger line-up — Whatever the job or adventure, it takes you and a Ranger. Meet the new line-up. A...

  3. 3
    Explore Mazda Utes | Mazda BT-50. Give It Heaps https://www.mazda.com.au › bt-50

    Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match Any...

  4. 4
    The MGU9: The Wait Is Over - Now With A 10-year Warranty* https://www.mgmotor.com.au

    Powered by a 2.5L Turbocharged four-cylinder diesel engine, producing 164kW of power. The MGU9...

  5. 5
    New Toyota HiLux Range - Build & Price https://www.toyota.com.au › hilux

    Looking for legendary reliability? The HiLux has built its reputation over generations. A tough and agile with a striking new look. Order Today at your...

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In the competitive landscape of automotive PPC ads, five standout performers emerge. CaravanCampingSales.com.au captivates with its extensive caravan offerings, inviting exploration and adventure. Ford.com.au’s Ranger promises versatility for any task or journey. Mazda.com.au’s BT-50 exudes toughness with its powerful engine. MGMotor.com.au introduces the MGU9, boasting a decade-long warranty. Toyota.com.au’s HiLux highlights its legendary reliability and modern design. Each ad uniquely appeals to diverse consumer needs, from adventure seekers to reliability enthusiasts.

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