AUS Automotive Commercial Vehicles - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – AUS

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.2556220151
63.7443779849
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 34%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ezytrail.com.au 7.58
toyota.com.au 7.19
marketdirect.com.au 6.15
xtremetrailers.com.au 5.49
austrackcampers.com.au 5.11
trailertrailers.com.au 4.69
stonegateindustries.com.au 4.68
mazda.com.au 4.54
ldvautomotive.com.au 3.72
ozstarcaravans.com.au 3.18
others 47.67
  • ezytrail.com.au - 7.58%
  • toyota.com.au - 7.19%
  • marketdirect.com.au - 6.15%
  • xtremetrailers.com.au - 5.49%
  • austrackcampers.com.au - 5.11%
  • trailertrailers.com.au - 4.69%
  • stonegateindustries.com.au - 4.68%
  • mazda.com.au - 4.54%
  • ldvautomotive.com.au - 3.72%
  • ozstarcaravans.com.au - 3.18%
  • others - 47.67%

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In the competitive landscape, ‘others’ dominate with 47.67% click share, while ezytrail.com.au leads individual advertisers at 7.58%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mazda.com.au toyota.com.au mgmotor.com.au ldvautomotive.com.au hyundai.com ford.com.au mitsubishi-motors.com.au xtremetrailers.com.au stonegateindustries.com.au trailertrailers.com.au
2026/06/01 5.81% 9.04% 4.99% 6.16% 2.66% 5.91% 2.08% 11.51% 2.77% 0.2%
2026/06/02 8.37% 6.56% 4.55% 4.88% 2.25% 4.75% 2.69% 4.71% 2.61% 4.7%
2026/06/03 8.84% 10.2% 4.66% 4.34% 1.58% 6.08% 3.56% 4.06% 2.58% 2.53%
2026/06/04 10.15% 7.87% 3.06% 5.69% 2.55% 5.44% 4.05% 3.41% 5.34% 2.2%
2026/06/05 7.94% 7.46% 3.53% 4.19% 1.91% 5.28% 2.85% 4.64% 3.28% 9.39%
2026/06/06 9.62% 9.41% 4.51% 5% 2.12% 5.97% 2.01% 2.5% 1.63% 1.47%
2026/06/07 8.47% 6.57% 3.49% 4.17% 2.05% 3.98% 1.8% 3.74% 6.79% 10.27%
2026/06/08 9.05% 8.53% 4.06% 7.9% 1.71% 4.46% 2.8% 7.38% 4.78% 1.55%
2026/06/09 11.27% 8.86% 5.37% 5.49% 3.57% 5.08% 4.76% 3.96% 0.54% 0.23%
2026/06/10 8.32% 9.56% 3.19% 2.73% 2.27% 3.14% 2.71% 4.57% 5.89% 2.97%
2026/06/11 8.37% 8.01% 1.26% 1.79% 2.45% 4.16% 3.9% 5.74% 3.85% 10.98%
2026/06/12 7.26% 6.8% 2.59% 3.11% 3.63% 3.91% 3.61% 2.57% 2.04% 1.57%
2026/06/13 7.24% 4.09% 2.58% 2.79% 2.66% 3.22% 3.56% 4.42% 7.73% 12.13%
2026/06/14 8.63% 7.04% 2.83% 3.47% 3.92% 3.7% 4.02% 8.42% 5.25% 1.74%
2026/06/15 11.62% 11.45% 3.96% 3.51% 5.05% 4.9% 5.62% 4.03% 0.5% 0.77%
2026/06/16 4.85% 6.82% 1.9% 4.57% 3.26% 4.24% 5.28% 3.67% 8.16% 2.36%
2026/06/17 7.46% 6.35% 2.79% 3.43% 3.35% 3.84% 5.29% 3.48% 4.52% 3.48%
2026/06/18 6.57% 5.53% 2.35% 3.18% 2.73% 3.64% 5.79% 8.03% 2.72% 5.89%
2026/06/19 9.48% 3.04% 2.25% 3% 2.93% 3.79% 5.72% 4.51% 4.13% 5.81%
2026/06/20 10.1% 7.55% 3.71% 4.01% 6.32% 5.48% 8.63% 0.31% 5.72% 0.3%
2026/06/21 8.6% 6.2% 2.31% 9.82% 5.03% 6.06% 6.31% 0.29% 1.47% 0.38%
2026/06/22 10.68% 6.45% 4.23% 6.04% 7.13% 5.68% 8.49% 1.46% 0.81% 0.33%
2026/06/23 11.55% 9.05% 4.14% 6.05% 6.42% 7.59% 7.06% 0.82% 0.93% 0.35%
2026/06/24 11.61% 5.36% 4.44% 8.48% 7.21% 5.64% 6.92% 1.64% 0.51% 0.34%
2026/06/25 11.12% 5.46% 3.62% 3.65% 6% 5.93% 4.33% 0.95% 6.21% 0.36%
2026/06/26 12.05% 5.48% 4.44% 6.87% 4.53% 4.92% 2.86% 1.31% 0.64% 0.41%
2026/06/27 9.89% 7.18% 3.46% 6.87% 10.96% 6.83% 2.2% 0.37% 2.96% 0.37%
2026/06/28 10.94% 5.51% 4.82% 6.84% 6.95% 8.55% 4.22% 0.68% 0.82% 0.36%
2026/06/29 12.22% 5.52% 5.34% 5.78% 11.07% 4.53% 2.99% 0.44% 1.03% 0.34%
2026/06/30 11.1% 8.21% 7.2% 7.06% 6.96% 4.77% 4.36% 0.7% 0.59% 0.37%
  • mazda.com.au
  • toyota.com.au
  • mgmotor.com.au
  • ldvautomotive.com.au
  • hyundai.com
  • ford.com.au
  • mitsubishi-motors.com.au
  • xtremetrailers.com.au
  • stonegateindustries.com.au
  • trailertrailers.com.au

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Mazda’s PPC spend surged mid-June, peaking at 12.22% on the 29th. Toyota fluctuated, ending at 8.21%. MG Motor rose steadily, closing at 7.2%. LDV Automotive peaked on the 21st at 9.82%. Hyundai’s spend spiked on the 29th at 11.07%. Ford’s spend was stable, peaking at 8.55% on the 28th. Mitsubishi Motors saw a peak on the 20th at 8.63%. Xtreme Trailers started strong but declined, ending at 0.7%. Stonegate Industries fluctuated, closing at 0.59%. Trailer Trailers had a peak on the 13th at 12.13%, ending at 0.37%.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 207
2026/06/02 212
2026/06/03 226
2026/06/04 211
2026/06/05 210
2026/06/06 218
2026/06/07 214
2026/06/08 207
2026/06/09 203
2026/06/10 197
2026/06/11 195
2026/06/12 205
2026/06/13 193
2026/06/14 190
2026/06/15 181
2026/06/16 184
2026/06/17 200
2026/06/18 209
2026/06/19 199
2026/06/20 198
2026/06/21 197
2026/06/22 190
2026/06/23 178
2026/06/24 186
2026/06/25 186
2026/06/26 181
2026/06/27 166
2026/06/28 161
2026/06/29 175
2026/06/30 163

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June began with 207 advertisers, peaking at 226 on June 3. A steady decline followed, ending the month at 163.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ldvautomotive.com.au 3.07%
hyundai.com 2.19%
carsales.com.au 2.16%
drive.com.au 2.08%
mitsubishi-motors.com.au 1.34%
ozstarcaravans.com.au -2.03%
austrackcampers.com.au -2.66%
xtremetrailers.com.au -3.02%
trailertrailers.com.au -3.59%
ezytrail.com.au -5.04%

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In the past month, ldvautomotive.com.au surged by 3.07%, while ezytrail.com.au dropped by 5.04%, showcasing dynamic shifts in click share.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date toyota.com.au mazda.com.au hyundai.com ezytrail.com.au marketdirect.com.au austrackcampers.com.au xtremetrailers.com.au stonegateindustries.com.au trailertrailers.com.au ozstarcaravans.com.au
2026/06/01 7.31% 3.25% 1.75% 9.92% 7.08% 5.81% 12.99% 3.94% 0.16% 4.35%
2026/06/02 5.47% 4.72% 1.45% 11.24% 4.9% 6.82% 4.96% 3.16% 4.93% 7.67%
2026/06/03 8.84% 5.41% 1.2% 7.93% 4.67% 5% 4.71% 3.35% 3.23% 4.89%
2026/06/04 7.01% 6.46% 2.06% 14.07% 4.67% 3.79% 4.63% 5.58% 2.86% 0.54%
2026/06/05 5.89% 4.41% 1.37% 8.15% 11.03% 3.33% 4.95% 4.04% 8.6% 10.13%
2026/06/06 8.33% 6.06% 1.82% 13.45% 4.9% 4.64% 3.07% 1.95% 1.32% 2.32%
2026/06/07 5.68% 4.9% 1.41% 5.76% 11.9% 4.61% 4.08% 8.28% 9.27% 3.46%
2026/06/08 7.37% 5.41% 1.23% 5.92% 2.16% 15.6% 9.06% 4.77% 2.16% 0.12%
2026/06/09 9.66% 7.99% 3.1% 0.82% 2.5% 1.82% 5.08% 0.87% 0.22% 0%
2026/06/10 8.34% 4.45% 1.45% 16.53% 3.66% 4.82% 5.84% 5.9% 3.64% 0.69%
2026/06/11 6.15% 4.12% 1.55% 8.65% 8.44% 3.91% 5.8% 4.52% 9.55% 11.87%
2026/06/12 5.4% 3.66% 2.43% 14.75% 6.74% 5.27% 2.88% 2.23% 1.28% 3.16%
2026/06/13 3.67% 3.93% 1.74% 6.13% 12.69% 4.81% 4.64% 9.07% 10.56% 4.37%
2026/06/14 6.1% 4.91% 2.93% 5.74% 2.3% 16.64% 9.7% 4.89% 2.29% 0.7%
2026/06/15 11.23% 8.55% 4.01% 2.97% 3.63% 2.42% 5.03% 0.84% 0.78% 0%
2026/06/16 5.53% 3.15% 2.1% 14.3% 5.06% 4% 4.85% 8.11% 3.01% 1.14%
2026/06/17 5.48% 4.05% 2.13% 12.01% 7.75% 8.52% 3.86% 4.88% 3.67% 3.43%
2026/06/18 4.71% 3.48% 1.84% 8.31% 8.95% 6.01% 8.61% 3.55% 5.53% 5.79%
2026/06/19 2.62% 5.04% 1.7% 9.87% 11.56% 9.13% 4.8% 5.05% 5.64% 1.83%
2026/06/20 8.63% 6.88% 6.18% 1.73% 1.98% 0% 0.34% 8.25% 0.29% 0%
2026/06/21 6.94% 5.27% 4.28% 0.81% 0.8% 0.18% 0.32% 1.94% 0.43% 0.8%
2026/06/22 6.44% 6.99% 6.36% 1.04% 2.07% 0% 1.99% 1.12% 0.35% 0%
2026/06/23 11.05% 8.05% 5.35% 0.01% 0% 0.25% 1.05% 1.45% 0.38% 0%
2026/06/24 4.95% 7.08% 5.49% 2.99% 4.97% 1% 2.07% 0.7% 0.33% 0.99%
2026/06/25 5.74% 6.68% 4.42% 0.01% 2.38% 1.07% 1.16% 6.89% 0.36% 0%
2026/06/26 5.34% 6.13% 2.98% 1.01% 5.05% 3.03% 1.49% 0.75% 0.34% 2.02%
2026/06/27 8.38% 5.46% 10.26% 3.19% 0% 1.3% 0.4% 3.86% 0.36% 0%
2026/06/28 6.87% 7.55% 6.31% 0.01% 0.28% 0.28% 0.84% 1.42% 0.42% 0%
2026/06/29 5.67% 8.07% 10.83% 0% 3.15% 1.03% 0.51% 1.62% 0.35% 0%
2026/06/30 8.89% 8.12% 6.06% 2.35% 2.35% 1.17% 0.85% 0.83% 0.39% 0%
  • toyota.com.au
  • mazda.com.au
  • hyundai.com
  • ezytrail.com.au
  • marketdirect.com.au
  • austrackcampers.com.au
  • xtremetrailers.com.au
  • stonegateindustries.com.au
  • trailertrailers.com.au
  • ozstarcaravans.com.au

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In June 2026, Toyota’s PPC impression share fluctuated, peaking at 11.23% mid-month. Mazda’s share steadily increased, ending at 8.12%. Hyundai saw a late surge, reaching 10.83%. Ezytrail’s share plummeted, while Market Direct and others experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month
  1. 1
    New and Used Caravan Stock - Caravans for Sale https://www.caravancampingsales.com.au

    Find New & Used Caravans, Campers, Motorhomes & RV's For Sale. Enquire Online. Browse the Range of New & Used Stock - Enquire Online! Buy or Sell Caravans. Caravan News & Reviews.

  2. 2
    What is a Hybrid Car? Hybrid Vehicle Meaning & Definition https://www.carsguide.com.au

    EV buying advice, charging tips and ownership insights from CarsGuide.

  3. 3
    Ford® Ranger - Bold New Look. Same Ranger DNA https://www.ford.com.au › ranger

    The fresh Ranger line-up has a bold new look but same reliable Ranger DNA across the range. The Smartest, Most Versatile, And Most Capable Ranger Ever...

  4. 4
    Explore Mazda Utes | Mazda BT-50. Give It Heaps https://www.mazda.com.au › bt-50

    Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match Any...

  5. 5
    The Subaru Forester AWD Hybrid | From $46,990 Driveaway* https://www.subaru.com.au

    Go further with confidence. The all-new Subaru Forester AWD Hybrid from $46,990 driveaway* Bold new design, cutting-edge tech and strong Hybrid...

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In the competitive landscape of automotive PPC ads, five standout performers emerge. CaravanCampingSales captivates with a diverse range of caravans, emphasizing online engagement. CarsGuide educates on hybrid vehicles, offering valuable EV insights. Ford’s Ranger ad highlights a bold design while maintaining its trusted DNA. Mazda’s BT-50 promises toughness with powerful engines. Subaru’s Forester AWD Hybrid combines innovation with affordability, starting at $46,990. Each ad uniquely appeals to its audience, showcasing distinct themes and propositions.

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