Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 17.8391080992 |
| 82.1608919008 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carsales.com.au | 8.47 |
| mazda.com.au | 7.35 |
| marketdirect.com.au | 6.03 |
| ldvautomotive.com.au | 4.93 |
| 4wdsupacentre.com.au | 4.42 |
| drive.com.au | 4.33 |
| toyota.com.au | 4.17 |
| ezytrail.com.au | 3.68 |
| isuzu.com.au | 2.99 |
| stonegateindustries.com.au | 2.81 |
| others | 50.82 |
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In the automotive PPC landscape, ‘others’ dominate with 50.82% click share, while carsales.com.au leads specific advertisers at 8.47%, followed by mazda.com.au at 7.35%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | mazda.com.au | isuzuute.com.au | mgmotor.com.au | ldvautomotive.com.au | ford.com.au | marketdirect.com.au | subaru.com.au | carsales.com.au | hyundai.com | hino.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 14% | 3.5% | 1.7% | 6.86% | 4.3% | 4.58% | 3.73% | 2.67% | 3.55% | 4.5% |
| 2026/03/02 | 12.81% | 3.81% | 1.42% | 5.83% | 5.56% | 2.13% | 3.12% | 4.45% | 2.72% | 4.07% |
| 2026/03/03 | 14.31% | 4.07% | 2.91% | 5.95% | 5.42% | 0.62% | 2.64% | 5.29% | 4.85% | 3.36% |
| 2026/03/04 | 15.83% | 4.03% | 2.77% | 7.32% | 5.24% | 1.24% | 2.85% | 4.72% | 3.47% | 2.17% |
| 2026/03/05 | 13.59% | 4.17% | 2.4% | 4.15% | 5.58% | 9.18% | 2.48% | 4.29% | 3.58% | 1.07% |
| 2026/03/06 | 11.83% | 3.71% | 2.79% | 4.16% | 3.67% | 0.8% | 2.1% | 5.27% | 3.13% | 0.92% |
| 2026/03/07 | 15.27% | 4.3% | 3.51% | 4.83% | 3.49% | 1.06% | 2.77% | 3.61% | 3.07% | 0.63% |
| 2026/03/08 | 15.59% | 6.4% | 2.91% | 5.58% | 5.63% | 0.85% | 3.14% | 4.92% | 3.96% | 1.27% |
| 2026/03/09 | 13.23% | 4.43% | 2.53% | 5.32% | 4.04% | 0.05% | 3.38% | 7.9% | 3.4% | 1.18% |
| 2026/03/10 | 14.31% | 5.19% | 4.74% | 5.05% | 2.9% | 1.4% | 2.88% | 6.44% | 3.97% | 1.49% |
| 2026/03/11 | 12.6% | 4.29% | 6.32% | 3.95% | 2.25% | 1.82% | 2.64% | 3.57% | 3.94% | 3.06% |
| 2026/03/12 | 11.47% | 4.23% | 5.89% | 4.09% | 3.9% | 3.6% | 1.62% | 3.1% | 2.88% | 2.82% |
| 2026/03/13 | 13.19% | 4.93% | 5.39% | 5.06% | 3.65% | 6.14% | 1.82% | 3.88% | 3.13% | 2.22% |
| 2026/03/14 | 14.15% | 5.29% | 5.59% | 4.87% | 3.32% | 2.28% | 2.18% | 6.93% | 3.21% | 2.67% |
| 2026/03/15 | 16.07% | 7.3% | 6.27% | 6.21% | 4.59% | 4.37% | 2.56% | 3.37% | 4.78% | 3.4% |
| 2026/03/16 | 13.99% | 5.08% | 8.23% | 5.71% | 3.82% | 5.95% | 2.74% | 4.39% | 3.64% | 3.6% |
| 2026/03/17 | 13.69% | 4.46% | 5.72% | 5.5% | 4.02% | 1.9% | 2.89% | 4.07% | 3.83% | 3.58% |
| 2026/03/18 | 14.62% | 4.4% | 4.28% | 4.06% | 3.64% | 2.13% | 2.93% | 3.66% | 3.3% | 4.23% |
| 2026/03/19 | 12.33% | 4.01% | 7.78% | 4.16% | 3.73% | 0.64% | 2.26% | 5.06% | 3.25% | 3.4% |
| 2026/03/20 | 13.61% | 4.57% | 7.11% | 4.99% | 3.65% | 8.65% | 2.6% | 3.54% | 3.14% | 4.22% |
| 2026/03/21 | 16.72% | 4.38% | 9.14% | 7.72% | 4.82% | 0.28% | 3.4% | 2.61% | 2.41% | 3.34% |
| 2026/03/22 | 12.66% | 3.25% | 6.49% | 4.07% | 4.63% | 1.73% | 3.24% | 4.98% | 3.08% | 3.16% |
| 2026/03/23 | 15.92% | 3.05% | 8.93% | 6.39% | 2.92% | 0.01% | 2.77% | 4.08% | 4.9% | 3.84% |
| 2026/03/24 | 11.9% | 3.22% | 6.9% | 4.72% | 3.59% | 4.28% | 1.83% | 3.24% | 2.57% | 3.79% |
| 2026/03/25 | 17.01% | 3% | 4.33% | 3.94% | 4.65% | 5.6% | 3.13% | 1.54% | 2.35% | 0.8% |
| 2026/03/26 | 16.18% | 3.68% | 5.94% | 4.78% | 5.55% | 7.64% | 3.42% | 2.62% | 2.88% | 3.2% |
| 2026/03/27 | 15.68% | 3.56% | 5.01% | 5.72% | 6.8% | 5.97% | 2.51% | 4.28% | 2.31% | 1.23% |
| 2026/03/28 | 16.64% | 5.26% | 5.74% | 6.95% | 9.06% | 2.97% | 3.01% | 4.7% | 3.03% | 3.85% |
| 2026/03/29 | 15.32% | 4.43% | 7.37% | 6.69% | 3.91% | 5.15% | 2.69% | 4.44% | 3.53% | 3.15% |
| 2026/03/30 | 17.47% | 3.1% | 8.95% | 6.46% | 3.26% | 4.49% | 3.34% | 2.12% | 2.65% | 1.31% |
| 2026/03/31 | 12.83% | 9.02% | 8.69% | 7.25% | 5.72% | 5.12% | 3.22% | 1.66% | 1.27% | 0.06% |
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Mazda’s PPC spend fluctuated, peaking at 17.47% on March 30. Isuzu Ute surged to 9.02% on March 31. MG Motor’s spend rose steadily, ending at 8.69%. LDV Automotive maintained a consistent presence, closing at 7.25%. Ford’s spend varied, peaking at 9.06% on March 28. Market Direct’s spend was erratic, peaking at 9.18% on March 5. Subaru’s spend remained stable, ending at 3.22%. Carsales’ spend peaked at 7.9% on March 9. Hyundai’s spend decreased, finishing at 1.27%. Hino’s spend fluctuated, ending at 0.06%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 203 |
| 2026/03/02 | 208 |
| 2026/03/03 | 211 |
| 2026/03/04 | 213 |
| 2026/03/05 | 205 |
| 2026/03/06 | 218 |
| 2026/03/07 | 210 |
| 2026/03/08 | 226 |
| 2026/03/09 | 218 |
| 2026/03/10 | 219 |
| 2026/03/11 | 220 |
| 2026/03/12 | 224 |
| 2026/03/13 | 222 |
| 2026/03/14 | 230 |
| 2026/03/15 | 223 |
| 2026/03/16 | 234 |
| 2026/03/17 | 230 |
| 2026/03/18 | 234 |
| 2026/03/19 | 232 |
| 2026/03/20 | 226 |
| 2026/03/21 | 216 |
| 2026/03/22 | 210 |
| 2026/03/23 | 211 |
| 2026/03/24 | 212 |
| 2026/03/25 | 214 |
| 2026/03/26 | 200 |
| 2026/03/27 | 180 |
| 2026/03/28 | 175 |
| 2026/03/29 | 184 |
| 2026/03/30 | 192 |
| 2026/03/31 | 184 |
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March began with 203 advertisers, peaking at 234 mid-month. A decline followed, ending at 184.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, ldvautomotive.com.au surged by 1.62%, while carsales.com.au dropped by 1.83%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | marketdirect.com.au | mazda.com.au | mgmotor.com.au | ldvautomotive.com.au | carsales.com.au | ezytrail.com.au | visionrv.com.au | drive.com.au | hyundai.com | toyota.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 7.94% | 9.03% | 1.18% | 4.69% | 5.19% | 2.98% | 6.95% | 4.66% | 3.14% | 3.05% |
| 2026/03/02 | 3.94% | 7.57% | 0.94% | 3.67% | 7.8% | 2.95% | 5.9% | 5.2% | 2.14% | 5.19% |
| 2026/03/03 | 1.16% | 8.92% | 1.68% | 4.26% | 8.19% | 4.65% | 3.49% | 6.78% | 4.09% | 3.78% |
| 2026/03/04 | 2.75% | 8.63% | 1.97% | 4.99% | 8.64% | 6.16% | 2% | 8.36% | 2.6% | 4.35% |
| 2026/03/05 | 16.51% | 6.57% | 1.28% | 2.19% | 4.82% | 12.75% | 4.95% | 4.63% | 2.29% | 1.73% |
| 2026/03/06 | 1.36% | 5.87% | 1.53% | 2.53% | 9.35% | 3.92% | 0.78% | 8.32% | 2.14% | 1.86% |
| 2026/03/07 | 2.24% | 8.86% | 2.01% | 3.46% | 6.89% | 7.43% | 4.16% | 5.81% | 2.54% | 2.79% |
| 2026/03/08 | 2.17% | 10.18% | 2.34% | 4.03% | 9.15% | 0% | 0% | 7.08% | 3.43% | 3.61% |
| 2026/03/09 | 0.16% | 7.88% | 1.64% | 3.06% | 13.59% | 0% | 0% | 9.55% | 2.66% | 3.26% |
| 2026/03/10 | 2.27% | 8.27% | 2.67% | 2.84% | 12.75% | 2.27% | 2.27% | 9.74% | 2.87% | 2.59% |
| 2026/03/11 | 3.69% | 7.62% | 4.32% | 2.35% | 5.33% | 6.1% | 1.29% | 5.33% | 3.02% | 2.18% |
| 2026/03/12 | 7.25% | 6.43% | 4% | 2.71% | 5.83% | 3.94% | 3.94% | 5.88% | 2.16% | 1.87% |
| 2026/03/13 | 10.75% | 7.64% | 3.39% | 2.81% | 6.27% | 2.69% | 6.27% | 6.09% | 2.14% | 2.42% |
| 2026/03/14 | 4.26% | 8.85% | 3.85% | 3.48% | 9.7% | 1.06% | 6.37% | 7.11% | 2.51% | 2.34% |
| 2026/03/15 | 8.72% | 10.29% | 4.62% | 4.48% | 7.1% | 1.24% | 0% | 6.53% | 4.09% | 2.91% |
| 2026/03/16 | 11.45% | 8.96% | 5.48% | 3.86% | 8.57% | 5% | 0% | 3.82% | 2.73% | 3.54% |
| 2026/03/17 | 3.6% | 9.27% | 4.44% | 3.8% | 7.07% | 4.76% | 2.38% | 2.15% | 3.48% | 3.39% |
| 2026/03/18 | 3.57% | 8.64% | 3.22% | 2.79% | 6.88% | 2.36% | 8.27% | 4.85% | 2.35% | 1.93% |
| 2026/03/19 | 1.06% | 7.29% | 5.26% | 3.21% | 9.64% | 1.04% | 5.2% | 7.23% | 2.39% | 1.69% |
| 2026/03/20 | 15.51% | 8.42% | 4.23% | 2.48% | 5.87% | 6.06% | 4.03% | 3.63% | 2.29% | 1.3% |
| 2026/03/21 | 1.07% | 11.97% | 6.62% | 6.34% | 4.9% | 2.03% | 3.53% | 2.53% | 2.11% | 3.86% |
| 2026/03/22 | 3.48% | 8.16% | 4.27% | 2.83% | 8.73% | 3.47% | 3.47% | 7.61% | 2.44% | 2.24% |
| 2026/03/23 | 0.01% | 11.15% | 7.38% | 4.59% | 9.02% | 0% | 0% | 6.17% | 4.26% | 2.54% |
| 2026/03/24 | 7.25% | 7.26% | 4.19% | 3.23% | 5.96% | 9.1% | 3.41% | 3.04% | 1.94% | 1.3% |
| 2026/03/25 | 9.85% | 10.92% | 2.67% | 2.75% | 3.34% | 1.58% | 1.38% | 3.5% | 1.67% | 2.04% |
| 2026/03/26 | 14.72% | 10.51% | 3.89% | 3.63% | 3.94% | 1.77% | 1.48% | 3.73% | 2.24% | 1.04% |
| 2026/03/27 | 10.06% | 9.13% | 2.9% | 3.84% | 10.83% | 6.61% | 7.97% | 3.15% | 1.54% | 1.76% |
| 2026/03/28 | 6.7% | 11.24% | 4.21% | 4.8% | 10.08% | 0% | 0% | 6.53% | 2.62% | 2.1% |
| 2026/03/29 | 9.9% | 10.06% | 4.73% | 4.21% | 6.82% | 2.82% | 0% | 4.36% | 3.17% | 2.82% |
| 2026/03/30 | 9.75% | 12.76% | 6.2% | 5.03% | 4.69% | 1.62% | 1.62% | 3.85% | 2.08% | 2.13% |
| 2026/03/31 | 11% | 9.47% | 6.29% | 5.62% | 4.93% | 3.84% | 3.57% | 1.79% | 1.17% | 1.03% |
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In March 2026, Mazda consistently led in PPC impression share, peaking at 12.76% on March 30. Marketdirect saw fluctuations, with a notable spike to 16.51% on March 5. Carsales and Drive had significant mid-month surges, while MG Motor and LDV Automotive showed steady growth. By month’s end, Mazda maintained dominance, closing at 9.47%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Ergonomically Designed For Maximum Driver Comfort And Safety.
3.0L & 2.2L Engine Options — The Isuzu D-MAX Now With Advanced Tech, Improved Off-Road Capability...
Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match...
Powered by a 2.5L Turbocharged four-cylinder diesel engine, producing 164kW of power.
Right now, step into the Subaru Crosstrek AWD from just $39,990 driveaway*. With Symmetrical All-Wheel Drive, 220mm ground clearance* and a sporty Boxer engine.
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In the competitive landscape of automotive PPC ads, Hino Australia emphasizes driver comfort and safety, while Isuzu highlights advanced tech and off-road capabilities. Mazda’s BT-50 promises toughness and power, MG Motor offers value with its MGU9, and Subaru showcases affordability and all-wheel drive prowess.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Automotive Commercial Vehicles March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Automotive Commercial Vehicles March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The AUS Automotive Commercial Vehicles March 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Automotive Commercial Vehicles March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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