AUS Automotive Commercial Vehicles - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – AUS

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.0723858187
64.9276141813
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 35%
Transactional 2%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 8.04
ezytrail.com.au 7.64
marketdirect.com.au 6.69
mazda.com.au 6.04
austrackcampers.com.au 5.31
stonegateindustries.com.au 5.16
trailertrailers.com.au 4.83
ldvautomotive.com.au 4.5
trailersdownunder.com.au 2.94
carsales.com.au 2.9
others 45.95
  • toyota.com.au - 8.04%
  • ezytrail.com.au - 7.64%
  • marketdirect.com.au - 6.69%
  • mazda.com.au - 6.04%
  • austrackcampers.com.au - 5.31%
  • stonegateindustries.com.au - 5.16%
  • trailertrailers.com.au - 4.83%
  • ldvautomotive.com.au - 4.5%
  • trailersdownunder.com.au - 2.94%
  • carsales.com.au - 2.9%
  • others - 45.95%

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Toyota leads with 8.04% click share, followed by Ezytrail at 7.64%. Others dominate with 45.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mazda.com.au ford.com.au mgmotor.com.au ldvautomotive.com.au toyota.com.au marketdirect.com.au isuzuute.com.au mitsubishi-motors.com.au ezytrail.com.au stonegateindustries.com.au
2026/05/01 16.42% 5.48% 5.02% 11.74% 8.93% 2.68% 4.09% 3.58% 1.93% 0.19%
2026/05/02 18.2% 5.62% 4.56% 15.56% 7.2% 1.95% 4.65% 3.54% 0% 0.18%
2026/05/03 15.61% 4.17% 3.33% 17.06% 7.99% 2.54% 3.04% 1.43% 0.69% 0.63%
2026/05/04 17.02% 7.05% 3.45% 13.31% 9.58% 1.61% 4.64% 3.24% 1.07% 0.06%
2026/05/05 17.9% 6.21% 2.74% 13.46% 7.53% 0.22% 4.56% 3.85% 0% 2.18%
2026/05/06 18.14% 7.93% 4.44% 13.97% 7.12% 0.2% 3.04% 1.98% 0.03% 3.81%
2026/05/07 14.7% 6.79% 3.93% 10.18% 7.07% 1.28% 3.18% 1.6% 2.03% 2.62%
2026/05/08 17.26% 5.23% 4.21% 12.42% 9.45% 4.53% 2.09% 1.96% 2.39% 0.25%
2026/05/09 15.69% 5.74% 5.11% 9.1% 7.6% 1.5% 5.36% 1% 0.54% 0.28%
2026/05/10 16.36% 5.39% 3.96% 13.04% 7.1% 1.45% 3.93% 3.73% 1.5% 0.3%
2026/05/11 13.27% 5.12% 4.88% 11.23% 7.63% 2.52% 3.15% 1.82% 3.63% 1.46%
2026/05/12 9.96% 2.7% 3.89% 7.45% 7.07% 4.1% 0.94% 2.24% 3.38% 2.26%
2026/05/13 12.16% 4.37% 4.15% 6.44% 6.06% 4.03% 2.32% 2.78% 9.95% 4.37%
2026/05/14 17.38% 5.79% 3.46% 10.7% 6.6% 2.02% 1.08% 2.61% 5.65% 3.77%
2026/05/15 12.37% 4.59% 3.81% 9.19% 8.33% 7.47% 1.05% 2.56% 6.17% 3.2%
2026/05/16 12.84% 7.45% 3.83% 5.47% 5.96% 1.67% 1.95% 2.98% 2.12% 12.4%
2026/05/17 12.96% 8.51% 4.55% 6.75% 8.89% 1.45% 2.11% 3.07% 7.11% 1.47%
2026/05/18 13.71% 7.6% 3.01% 4.54% 8.92% 6.09% 1.78% 5.05% 7.8% 3.91%
2026/05/19 14.1% 6.51% 2.16% 4.82% 6.77% 5.52% 1.09% 4.04% 3.92% 4.66%
2026/05/20 12.45% 5.18% 1.7% 5.96% 5.55% 4.99% 0.68% 1.98% 7.44% 10.85%
2026/05/21 10.74% 7.24% 2.5% 7.01% 5.59% 1.28% 1.35% 3.89% 10.38% 10.8%
2026/05/22 11.61% 8.36% 4.28% 10.81% 7.56% 4.06% 2.04% 2.68% 3.6% 1.22%
2026/05/23 10.36% 7.42% 5.27% 6.92% 7.01% 3.25% 2.87% 1.94% 6.86% 0.75%
2026/05/24 15.29% 10.44% 2.5% 7.48% 7.48% 5.89% 3.62% 4.2% 2.97% 0.48%
2026/05/25 12.26% 7.77% 2.15% 9.54% 6.94% 2.75% 1.34% 3.12% 1.65% 11.65%
2026/05/26 9.85% 7.75% 4.31% 4.09% 9.29% 2.66% 3.45% 4.55% 4.17% 4.08%
2026/05/27 10.37% 8.38% 5.89% 5.09% 10.5% 2.81% 2.64% 5.37% 4.79% 2.26%
2026/05/28 12.16% 8.73% 4.95% 4.79% 9.7% 3.28% 1.64% 3.1% 4.23% 4.35%
2026/05/29 13.39% 8.62% 4.05% 6.29% 8.24% 9.51% 0.72% 1.51% 3.22% 6.63%
2026/05/30 12.3% 10.09% 6.56% 4.48% 9.01% 6.54% 2.02% 2.74% 3.79% 3.17%
2026/05/31 11.33% 10.5% 7.32% 6.94% 6.66% 4.17% 3.78% 2.81% 2.53% 1.9%
  • mazda.com.au
  • ford.com.au
  • mgmotor.com.au
  • ldvautomotive.com.au
  • toyota.com.au
  • marketdirect.com.au
  • isuzuute.com.au
  • mitsubishi-motors.com.au
  • ezytrail.com.au
  • stonegateindustries.com.au

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Mazda led early May, peaking at 18.2%. Ford surged late, closing at 10.5%. MG and LDV fluctuated, while Toyota remained steady. Market Direct and Isuzu saw mid-month spikes. Stonegate ended with a modest 1.9%.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 176
2026/05/02 175
2026/05/03 174
2026/05/04 183
2026/05/05 172
2026/05/06 175
2026/05/07 171
2026/05/08 176
2026/05/09 176
2026/05/10 187
2026/05/11 202
2026/05/12 239
2026/05/13 211
2026/05/14 204
2026/05/15 209
2026/05/16 219
2026/05/17 224
2026/05/18 230
2026/05/19 210
2026/05/20 188
2026/05/21 184
2026/05/22 183
2026/05/23 184
2026/05/24 185
2026/05/25 202
2026/05/26 197
2026/05/27 205
2026/05/28 200
2026/05/29 198
2026/05/30 204
2026/05/31 212

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May began with 176 advertisers, fluctuating slightly before peaking at 239 mid-month. The month concluded with 212 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
austrackcampers.com.au 3.39%
trailertrailers.com.au 3.39%
marketdirect.com.au 2.46%
stonegateindustries.com.au 2.31%
ozstarcaravans.com.au 2.14%
drive.com.au -1.59%
mazda.com.au -1.73%
visionrv.com.au -2.25%
ldvautomotive.com.au -2.34%
carsales.com.au -4.23%

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Austtrackcampers.com.au and Trailertrailers.com.au surged by 3.39%, while Carsales.com.au dropped by 4.23%.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date marketdirect.com.au mazda.com.au austrackcampers.com.au toyota.com.au ford.com.au mgmotor.com.au ezytrail.com.au ldvautomotive.com.au trailertrailers.com.au stonegateindustries.com.au
2026/05/01 5.61% 9.64% 0.93% 9.77% 1.97% 3.62% 4.95% 6.63% 0.01% 0.36%
2026/05/02 4.59% 12.43% 0% 8.67% 2.9% 4.59% 0% 10.32% 0.02% 0.27%
2026/05/03 4.02% 9.78% 0% 7.34% 2.1% 2.65% 1.77% 9.82% 0.01% 1.47%
2026/05/04 3.56% 11.76% 0% 10.34% 3.75% 3.47% 2.37% 8.39% 0.01% 0.06%
2026/05/05 0.51% 13.42% 0% 8.49% 3.49% 2.97% 0% 9.64% 0.01% 3.16%
2026/05/06 1.08% 13.35% 0% 8.01% 4.49% 4.67% 0.22% 9.74% 0.48% 5.3%
2026/05/07 1.69% 7.93% 1.17% 6.78% 2.8% 3.83% 3.5% 5.53% 0.01% 2.89%
2026/05/08 7.89% 10.9% 1.13% 10.64% 2.55% 3.78% 4.85% 7.38% 0.01% 0.42%
2026/05/09 2.4% 9.65% 2.23% 7.86% 2.93% 4.46% 1.11% 5.29% 0.01% 0.41%
2026/05/10 3.17% 10.13% 0.96% 7.08% 2.67% 3.75% 3.31% 8.53% 0.01% 0.94%
2026/05/11 4.14% 8.42% 1.66% 8.24% 2.59% 4.35% 7.45% 7.18% 3.36% 1.85%
2026/05/12 7.43% 5.35% 7.36% 6.55% 1.1% 2.73% 6% 3.76% 0.59% 2.49%
2026/05/13 7.03% 6.2% 4.92% 5.21% 1.95% 2.93% 16.87% 3.24% 0.06% 5.2%
2026/05/14 3.72% 11.29% 0.18% 6.48% 3.05% 3.4% 11.81% 6.77% 11.28% 5.12%
2026/05/15 11.58% 6.4% 6.56% 7.22% 2.1% 3.1% 10.76% 4.9% 4.67% 4.09%
2026/05/16 2.65% 7.52% 7.26% 4.94% 3.97% 2.68% 4.07% 3.43% 1.47% 14.85%
2026/05/17 2.71% 6.93% 6.52% 7.28% 3.95% 3.43% 12.39% 3.68% 2.37% 2.03%
2026/05/18 10.22% 7.83% 6.72% 6.97% 3.54% 2.28% 14.05% 3.03% 0.1% 4.15%
2026/05/19 8.62% 6.78% 17.23% 5.38% 2.66% 1.42% 6.18% 2.58% 5.33% 5.22%
2026/05/20 6.77% 6.09% 4.83% 4.29% 2.13% 1.3% 12.17% 2.89% 10.55% 12.4%
2026/05/21 2.34% 5.75% 4.2% 4.55% 3.07% 2.01% 17.73% 3.68% 6.41% 12.01%
2026/05/22 7.41% 6.22% 17.23% 5.96% 3.54% 2.97% 6.15% 6.05% 0.84% 1.89%
2026/05/23 6.17% 5.34% 7.3% 5.68% 3.38% 3.6% 11.55% 3.6% 7.09% 1.16%
2026/05/24 9.43% 9.55% 8.56% 7.06% 5.53% 2.3% 5.99% 4.07% 0.12% 0.79%
2026/05/25 4.81% 7.27% 9.49% 6.17% 4.07% 1.71% 3.09% 5.03% 2.56% 14.78%
2026/05/26 4.53% 5.7% 2.81% 7.06% 3.83% 2.68% 7.72% 2.33% 2.68% 5.35%
2026/05/27 5.28% 6.34% 5.66% 8.69% 4.31% 3.98% 9.01% 3.01% 3% 2.91%
2026/05/28 5.38% 7.21% 1.37% 8.12% 4.21% 3.11% 7.64% 2.8% 7.6% 7.78%
2026/05/29 15.92% 7.14% 7.6% 6.6% 3.87% 2.77% 5.63% 3.01% 3.39% 7.5%
2026/05/30 11.18% 6.94% 7.6% 7.24% 5.08% 4.27% 6.83% 2.38% 5.84% 3.99%
2026/05/31 8.05% 6.74% 6.61% 5.86% 5.62% 4.92% 4.68% 3.8% 3.24% 2.42%
  • marketdirect.com.au
  • mazda.com.au
  • austrackcampers.com.au
  • toyota.com.au
  • ford.com.au
  • mgmotor.com.au
  • ezytrail.com.au
  • ldvautomotive.com.au
  • trailertrailers.com.au
  • stonegateindustries.com.au

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In May 2026, marketdirect.com.au saw fluctuating impressions, peaking at 15.92% on the 29th. Mazda.com.au maintained a steady presence, while austrackcampers.com.au surged mid-month. Toyota.com.au and ford.com.au showed consistent activity. Ezytrail.com.au and ldvautomotive.com.au had notable spikes, with trailertrailers.com.au and stonegateindustries.com.au experiencing varied trends. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month
  1. 1
    New and Used Caravan Stock | Caravans for Sale https://www.caravancampingsales.com.au

    Find New & Used Caravans, Campers, Motorhomes & RV's For Sale. Enquire Online. Browse the Range of New & Used Stock - Enquire Online!

  2. 2
    MDC Caravans & Campers - MDC On-Road Caravans https://www.marketdirect.com.au

    Wide Selection of Couple & Family On-Road Caravans for Sale

  3. 3
    Explore Mazda Utes - Mazda BT-50. Give It Heaps https://www.mazda.com.au › bt-50

    Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match Any...

  4. 4
    The MGU9: The Wait Is Over | Australia's Best Value Ute https://shop.mgmotor.com.au

    The New MGU9: Spacious, Rugged, & Practical for everyday use. Australia's best value ute.

  5. 5
    The Subaru Forester AWD Hybrid - From $46,990 Driveaway* https://www.subaru.com.au

    Go further with confidence. The all-new Subaru Forester AWD Hybrid from $46,990 driveaway* Bold new design, cutting-edge tech and strong Hybrid...

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In the competitive landscape of automotive PPC ads, five advertisers stand out with distinct themes and messaging. CaravanCampingSales.com.au emphasizes variety and convenience, offering a wide range of caravans and RVs. MarketDirect.com.au focuses on family-friendly on-road caravans. Mazda.com.au highlights the ruggedness of the BT-50 ute, while MGMotor.com.au promotes the MGU9 as Australia’s best value ute. Subaru.com.au showcases the Forester AWD Hybrid’s innovation and affordability. Each ad uniquely appeals to different consumer needs, from adventure to practicality.

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