Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 36.051316782 |
| 63.948683218 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 36 |
| 64 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dojo.tech | 11.42 |
| aat.org.uk | 5.08 |
| ihasco.co.uk | 4.23 |
| open.ac.uk | 3.74 |
| education.gov.uk | 3.04 |
| coursera.org | 2.86 |
| icslearn.co.uk | 2.02 |
| careersmetpolice.co.uk | 1.98 |
| accesstraininguk.co.uk | 1.95 |
| newskillsacademy.co.uk | 1.89 |
| others | 61.79 |
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In the education and corporate training PPC landscape, ‘others’ dominate with 61.79% click share. Dojo.tech leads individual advertisers at 11.42%, followed by aat.org.uk at 5.08%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | icslearn.co.uk | dojo.tech | coursera.org | open.ac.uk | itonlinelearning.com | theknowledgeacademy.com | dpglearn.co.uk | avadolearning.com | aat.org.uk | peoplecert.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 2.13% | 12.61% | 4.76% | 1.6% | 1.04% | 3.42% | 2.21% | 3.12% | 3.28% | 4.65% |
| 2026/08/02 | 1.86% | 6.21% | 6.08% | 1.53% | 2.32% | 3.55% | 2.49% | 2.53% | 3.17% | 5.44% |
| 2026/08/03 | 2.44% | 9.1% | 4.16% | 1.47% | 4.76% | 4.53% | 2.16% | 2.6% | 3.11% | 3.98% |
| 2026/08/04 | 2.65% | 4.19% | 3.99% | 1.19% | 3.77% | 5.97% | 1.52% | 2.95% | 2.35% | 1.68% |
| 2026/08/05 | 2.91% | 7.33% | 3.02% | 0.8% | 3.84% | 5.08% | 1.92% | 2.54% | 2.63% | 2.28% |
| 2026/08/06 | 2.61% | 5.05% | 2.72% | 2.73% | 3.63% | 5.3% | 1.88% | 2.28% | 3.01% | 2.54% |
| 2026/08/07 | 2.73% | 11.12% | 2.7% | 2.11% | 3.31% | 5.04% | 1.99% | 2.94% | 3.01% | 2.9% |
| 2026/08/08 | 2.98% | 9.95% | 5.18% | 0.61% | 1% | 2.53% | 3% | 2.36% | 3.9% | 3.8% |
| 2026/08/09 | 2.08% | 8.24% | 5.1% | 0.46% | 2.54% | 2.23% | 2.22% | 2.28% | 3.34% | 4.24% |
| 2026/08/10 | 3.51% | 7.72% | 3.26% | 3.96% | 5.03% | 3.84% | 2.52% | 2.48% | 2.4% | 2.2% |
| 2026/08/11 | 3.84% | 9.44% | 2.59% | 4.64% | 3.89% | 3.65% | 2.66% | 1.33% | 2.78% | 2.27% |
| 2026/08/12 | 4.77% | 9.67% | 2.41% | 4.01% | 3.84% | 3.51% | 2.23% | 1.73% | 3.08% | 2.02% |
| 2026/08/13 | 5.66% | 7.84% | 2.85% | 3.7% | 3.23% | 3.3% | 2.09% | 1.12% | 2.23% | 0.54% |
| 2026/08/14 | 4.7% | 3.51% | 2.91% | 3.66% | 3.71% | 4.04% | 2.25% | 1.18% | 3.56% | 1.41% |
| 2026/08/15 | 4.89% | 10.38% | 4.34% | 4.48% | 1.84% | 2.16% | 2.36% | 1.29% | 2.77% | 1.47% |
| 2026/08/16 | 4.62% | 5.2% | 4.02% | 4.54% | 2.35% | 2.83% | 2.25% | 0.92% | 3.76% | 1.31% |
| 2026/08/17 | 5.34% | 12.11% | 4.71% | 3.93% | 3.88% | 3% | 2.02% | 1.05% | 2.01% | 0.88% |
| 2026/08/18 | 5.35% | 9% | 3.55% | 5.48% | 3.84% | 2.45% | 2.16% | 1.26% | 4.1% | 1.15% |
| 2026/08/19 | 5.47% | 12.26% | 3.26% | 4.67% | 4.09% | 3.5% | 2.19% | 1.59% | 2.05% | 1.1% |
| 2026/08/20 | 5.02% | 9.34% | 3.75% | 5.38% | 4.89% | 2.67% | 2.18% | 1.39% | 2.98% | 1.22% |
| 2026/08/21 | 4.51% | 10.49% | 3.98% | 6.59% | 4.03% | 2.53% | 1.67% | 1.11% | 4.03% | 0.96% |
| 2026/08/22 | 4.46% | 8.47% | 4.84% | 7.28% | 1.57% | 2.57% | 2.34% | 1.13% | 3.38% | 1.07% |
| 2026/08/23 | 4.68% | 7.21% | 4.7% | 7.98% | 2.01% | 1.73% | 1.89% | 1.55% | 4.63% | 0.62% |
| 2026/08/24 | 4.69% | 6.37% | 3.4% | 6.15% | 4.64% | 2.56% | 2.69% | 1.23% | 3.84% | 1.7% |
| 2026/08/25 | 5.59% | 6.19% | 3.39% | 6.78% | 3.89% | 2.93% | 1.47% | 2.13% | 3.06% | 0.5% |
| 2026/08/26 | 6.14% | 5.94% | 4.04% | 5.49% | 3.79% | 3.06% | 1.74% | 1.69% | 1.96% | 0.6% |
| 2026/08/27 | 6.34% | 4.74% | 3.53% | 4.79% | 3.94% | 3.36% | 1.06% | 2.15% | 2.08% | 0.54% |
| 2026/08/28 | 5.84% | 6.84% | 4.14% | 4.79% | 4.14% | 3.07% | 1.68% | 1.85% | 2.81% | 1.08% |
| 2026/08/29 | 6.6% | 5.39% | 6.11% | 5.63% | 1.05% | 2.12% | 2.23% | 2.47% | 2.97% | 0.73% |
| 2026/08/30 | 7.1% | 5.56% | 6.95% | 5.07% | 2.04% | 2.19% | 2% | 2.24% | 3.02% | 1% |
| 2026/08/31 | 7.49% | 6.85% | 6.8% | 5.87% | 4.45% | 2.34% | 2.27% | 2% | 1.6% | 0.69% |
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In August 2026, icslearn.co.uk’s spend share steadily rose, peaking at 7.49%. dojo.tech fluctuated, ending at 6.85%. coursera.org saw a late surge, closing at 6.8%. open.ac.uk’s share climbed to 5.87%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 744 |
| 2026/08/02 | 773 |
| 2026/08/03 | 756 |
| 2026/08/04 | 739 |
| 2026/08/05 | 764 |
| 2026/08/06 | 764 |
| 2026/08/07 | 727 |
| 2026/08/08 | 680 |
| 2026/08/09 | 701 |
| 2026/08/10 | 718 |
| 2026/08/11 | 729 |
| 2026/08/12 | 750 |
| 2026/08/13 | 776 |
| 2026/08/14 | 747 |
| 2026/08/15 | 703 |
| 2026/08/16 | 713 |
| 2026/08/17 | 695 |
| 2026/08/18 | 683 |
| 2026/08/19 | 664 |
| 2026/08/20 | 670 |
| 2026/08/21 | 656 |
| 2026/08/22 | 626 |
| 2026/08/23 | 623 |
| 2026/08/24 | 653 |
| 2026/08/25 | 685 |
| 2026/08/26 | 688 |
| 2026/08/27 | 711 |
| 2026/08/28 | 715 |
| 2026/08/29 | 649 |
| 2026/08/30 | 650 |
| 2026/08/31 | 664 |
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August began with 744 advertisers, peaking at 776 mid-month. A decline followed, reaching 623 on August 23. The month concluded with a slight recovery to 664 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Education.gov.uk and Open.ac.uk saw significant click share growth, while Dojo.tech and Peoplecert.org experienced notable declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | education.gov.uk | dojo.tech | open.ac.uk | coursera.org | icslearn.co.uk | itonlinelearning.com | careersmetpolice.co.uk | theknowledgeacademy.com | aat.org.uk | accesstraininguk.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 0.17% | 11.57% | 1.57% | 5.13% | 2.07% | 0.52% | 3.59% | 1.76% | 2.57% | 2.16% |
| 2026/08/02 | 0.18% | 7.27% | 1.59% | 5.11% | 1.42% | 1.36% | 1.08% | 1.88% | 2.52% | 1.68% |
| 2026/08/03 | 0.13% | 9.52% | 1.56% | 3.81% | 1.94% | 2.56% | 1.66% | 2.67% | 2.55% | 1.55% |
| 2026/08/04 | 0.19% | 4.81% | 1.16% | 4.1% | 2.03% | 2.06% | 4.18% | 3.44% | 1.66% | 1.61% |
| 2026/08/05 | 0.25% | 7.67% | 0.81% | 3% | 2.34% | 2.04% | 2.52% | 2.86% | 2.07% | 1.85% |
| 2026/08/06 | 0.17% | 5.29% | 2.82% | 2.42% | 1.98% | 2.01% | 1.15% | 2.79% | 3.94% | 1.92% |
| 2026/08/07 | 0.13% | 11.43% | 2.07% | 2.47% | 2.01% | 1.94% | 1.14% | 2.62% | 3.71% | 2.05% |
| 2026/08/08 | 0.17% | 10.18% | 0.54% | 5.81% | 1.84% | 0.51% | 4.05% | 1.25% | 2.42% | 1.45% |
| 2026/08/09 | 0.2% | 8.22% | 0.43% | 4.78% | 1.05% | 1.36% | 4.35% | 1.08% | 3.63% | 1.62% |
| 2026/08/10 | 1.13% | 8.78% | 4.76% | 2.94% | 2.22% | 2.62% | 0.77% | 2.19% | 2.72% | 1.76% |
| 2026/08/11 | 2.44% | 9.48% | 6.09% | 2.42% | 2.41% | 1.95% | 1.21% | 1.94% | 2.08% | 1.34% |
| 2026/08/12 | 1.66% | 9.99% | 4.96% | 2.22% | 2.95% | 1.97% | 2.31% | 1.96% | 2.21% | 1.86% |
| 2026/08/13 | 4.28% | 6.88% | 4.54% | 2.28% | 2.72% | 1.38% | 2.23% | 1.65% | 1.96% | 1.8% |
| 2026/08/14 | 3.82% | 4.12% | 4.53% | 2.8% | 2.75% | 1.92% | 2.33% | 2.12% | 3.3% | 1.57% |
| 2026/08/15 | 2.76% | 10.09% | 5.47% | 3.65% | 2.98% | 1.06% | 2.29% | 1.05% | 3.04% | 1.78% |
| 2026/08/16 | 2.02% | 6.31% | 5.02% | 3.44% | 2.29% | 1.24% | 1.6% | 1.39% | 2.73% | 2.2% |
| 2026/08/17 | 2.56% | 11.96% | 4.68% | 3.78% | 3.09% | 1.98% | 2.46% | 1.48% | 1.48% | 1.81% |
| 2026/08/18 | 2.22% | 9.84% | 6.03% | 2.89% | 2.58% | 2.08% | 1.6% | 1.32% | 2.85% | 1.46% |
| 2026/08/19 | 2.58% | 12.85% | 5.67% | 2.74% | 2.92% | 2.13% | 2.65% | 1.72% | 1.31% | 2.01% |
| 2026/08/20 | 1.85% | 9.7% | 6.47% | 3.06% | 2.86% | 2.27% | 3.32% | 1.31% | 2.1% | 1.72% |
| 2026/08/21 | 2.4% | 10.11% | 7.71% | 3.15% | 2.13% | 1.89% | 1.11% | 1.33% | 3.86% | 1.46% |
| 2026/08/22 | 2.87% | 8.62% | 8.17% | 4.41% | 2.08% | 0.82% | 3.84% | 1.43% | 2.52% | 2.07% |
| 2026/08/23 | 3.12% | 6.72% | 8.09% | 3.61% | 2.03% | 0.9% | 2.25% | 0.86% | 4.68% | 1.48% |
| 2026/08/24 | 3.01% | 6.41% | 6.7% | 2.89% | 2.14% | 2.48% | 5.71% | 1.39% | 2.4% | 1.31% |
| 2026/08/25 | 3.32% | 6.09% | 7.44% | 2.73% | 3.07% | 1.89% | 1.78% | 1.7% | 2.16% | 1.34% |
| 2026/08/26 | 4.56% | 6% | 6.52% | 3.54% | 3.63% | 1.92% | 1.92% | 1.81% | 1.53% | 1.68% |
| 2026/08/27 | 5.41% | 4.86% | 5.4% | 2.81% | 3.63% | 1.95% | 5.07% | 1.87% | 1.48% | 1.46% |
| 2026/08/28 | 3.76% | 6.39% | 5.18% | 3.28% | 3.14% | 2.31% | 4.25% | 1.68% | 3.68% | 1.31% |
| 2026/08/29 | 8.76% | 6.37% | 7.04% | 5.09% | 3.95% | 0.57% | 3.01% | 1.22% | 2.06% | 0.59% |
| 2026/08/30 | 7.79% | 6.31% | 5.89% | 5.91% | 3.6% | 1.17% | 5.89% | 1.23% | 3.51% | 0.7% |
| 2026/08/31 | 9.09% | 7.45% | 6.13% | 5.78% | 3.9% | 2.24% | 2.21% | 1.4% | 1.39% | 0.42% |
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In August 2026, education.gov.uk’s impression share surged from 0.17% to 9.09%. Dojo.tech fluctuated, peaking at 12.85%. Open.ac.uk steadily rose, ending at 6.13%. Coursera.org saw a mid-month dip, closing at 5.78%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Start your career with a fully funded apprenticeship degree. Join the Met. Become a fully qualified police constable and gain a fully-funded degree. PCSO.
Secure Card Payments — Over 110,000 UK businesses use Dojo to take payments. Trusted by brands you know. Fast, secure & reliable contactless transactions. EPOS integration.
Workplace Training Opportunities for Employers and Employees. Free Courses To Boost Your Skills And Get A Better Job. Apprenticeships. Work Placements.
Online Training Courses — Online Health & Safety And HR Compliance Training Made Simple. See why thousands of organisations use iHASCO to keep their staff safe, happy ...
70 Free Apprenticeships — Whether You Are Looking To Start An Apprenticeship Or Hire An Apprentice, We Can Help. Our Charity Has Funding To Provide Around 70 Free Apprenticeships This Year. Youth Work FAQs.
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In the competitive landscape of Google PPC, the top-performing ads reveal a narrative of opportunity and security. The Met Police ad highlights a fully funded apprenticeship, promising a career in law enforcement. Dojo emphasizes secure, trusted payment solutions, appealing to over 110,000 UK businesses. The government-backed Skills for Careers ad offers free training to enhance job prospects. iHASCO focuses on online health and safety training, ensuring workplace compliance. Lastly, NYA promotes 70 free apprenticeships, supporting youth employment. Each ad uniquely addresses career advancement and security, resonating with diverse audiences.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Education & Training Corporate Training August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Education & Training Corporate Training August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Education & Training Corporate Training August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Education & Training Corporate Training August 2026 Report aggregates data from across both device types and Google Shopping.
The UK Education & Training Corporate Training August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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