US Education & Training Corporate Training - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
coursera.org	3.11
varsitytutors.com	2.02
phlebotomyusa.com	1.97
yourselfirst.com	1.88
360training.com	1.81
devry.edu	1.67
nationalcprfoundation.com	1.59
redcross.org	1.57
medcerts.com	1.53
csuglobal.edu	1.44
others	81.41

Coursera leads with 3.11% click share, while ‘others’ dominate at 81.41%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	devry.edu	coursera.org	purdue.edu	csuglobal.edu	phoenix.edu	gcu.edu	bryantstratton.edu	medcerts.com	phlebotomyusa.com	uei.edu
2025/06/01	3.3%	3.12%	1.61%	2.21%	1.72%	0.88%	2.11%	1.28%	1.19%	0.65%
2025/06/02	3.84%	3.23%	1.94%	2.04%	2.19%	1.03%	2.13%	1.26%	1.35%	0.84%
2025/06/03	4.6%	2.79%	1.77%	2.43%	3.06%	1.33%	0.91%	1.45%	1.36%	0.94%
2025/06/04	3.83%	3.5%	2.09%	1.65%	2.28%	1.35%	1.39%	1.9%	1.53%	1.21%
2025/06/05	4.08%	3.15%	2.21%	1.61%	2.01%	1.1%	1.63%	1.62%	1.63%	1.15%
2025/06/06	4.52%	2.98%	2.6%	1.26%	1.61%	1.19%	1.4%	2%	1.63%	1.82%
2025/06/07	4.43%	3.2%	2.87%	2.17%	0.78%	1.31%	1.02%	2.15%	1.25%	0.94%
2025/06/08	5.24%	2.69%	2.53%	2.09%	1.04%	1.38%	0.75%	1.69%	1.69%	0.91%
2025/06/09	5.09%	2.34%	2.84%	1.85%	0.64%	0.9%	0.81%	1.34%	1.14%	2.41%
2025/06/10	4.87%	2.46%	2.09%	1.96%	0.8%	1.06%	1.44%	1.41%	1.96%	1.47%
2025/06/11	4.74%	2.46%	2.24%	1.83%	0.85%	1.27%	1.44%	1.17%	1.9%	1.32%
2025/06/12	4.49%	3.02%	2.03%	1.95%	1.64%	1.43%	0.97%	1.15%	1.42%	1.49%
2025/06/13	4.07%	2.92%	1.44%	0.99%	3.05%	1.65%	0.89%	1.68%	1.37%	1.28%
2025/06/14	3.3%	3.11%	2.69%	1.12%	1.61%	1.05%	1%	1.7%	1.72%	1.35%
2025/06/15	3.61%	3.48%	1.99%	1.93%	1.11%	0.95%	0.87%	1.58%	1.58%	1.31%
2025/06/16	4.21%	3.52%	1.25%	2.11%	1.29%	1.19%	1.28%	1.73%	1.41%	1.44%
2025/06/17	4.33%	3.53%	1.15%	1.79%	1.85%	1.5%	1.34%	1.56%	1.07%	1.27%
2025/06/18	3.61%	2.97%	1.13%	1.86%	1.44%	1.79%	1.59%	1.77%	1.39%	1.23%
2025/06/19	3.3%	3.67%	1.38%	1.93%	1.98%	1.19%	1.33%	2.17%	0.87%	2.03%
2025/06/20	3.97%	3.68%	1.81%	1.77%	1.53%	1.23%	1.35%	1.88%	1.5%	1.76%
2025/06/21	3.54%	3.97%	1.93%	1.62%	0.8%	1.34%	0.44%	1.91%	1.31%	2.11%
2025/06/22	3.81%	4.48%	1.54%	1.58%	1.6%	1.55%	1.85%	1.66%	1.17%	1.79%
2025/06/23	3.86%	4.25%	1.67%	1.72%	2.53%	1.51%	2.05%	1.88%	1.24%	1%
2025/06/24	4.41%	3.41%	1.24%	1.9%	2.7%	1.43%	1.31%	2.1%	1.39%	1.5%
2025/06/25	3.96%	3.2%	1.96%	2.07%	2.76%	1.63%	1.72%	1.77%	0.96%	0.81%
2025/06/26	2.9%	3.29%	0.96%	2.46%	1.57%	1.88%	1.18%	2.15%	0.9%	2.01%
2025/06/27	3.62%	2.73%	0.88%	2.11%	2.32%	2.52%	1.49%	1.92%	1.5%	1.41%
2025/06/28	3.79%	3.47%	1.56%	2.34%	1.8%	1.57%	1.69%	1.28%	0.9%	1.62%
2025/06/29	3.92%	3.58%	2.5%	2.28%	2.16%	2.47%	1.29%	1.67%	1.38%	1.59%
2025/06/30	3.47%	3.41%	3.09%	2.68%	2.27%	1.34%	1.31%	1.11%	1.05%	0.82%

In June 2025, devry.edu led with fluctuating spend, peaking at 5.24 on June 8. Coursera.org saw a mid-month rise, reaching 4.48 on June 22. Purdue.edu’s spend surged late, ending at 3.09. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	2022
2025/06/02	2038
2025/06/03	1769
2025/06/04	2109
2025/06/05	2048
2025/06/06	2075
2025/06/07	2044
2025/06/08	1993
2025/06/09	1848
2025/06/10	1962
2025/06/11	2091
2025/06/12	1936
2025/06/13	1960
2025/06/14	1991
2025/06/15	1956
2025/06/16	1997
2025/06/17	2014
2025/06/18	2005
2025/06/19	1968
2025/06/20	2006
2025/06/21	1923
2025/06/22	1910
2025/06/23	2021
2025/06/24	2004
2025/06/25	2032
2025/06/26	1967
2025/06/27	1987
2025/06/28	1964
2025/06/29	1960
2025/06/30	2005

June saw fluctuating advertiser numbers, peaking at 2,109 on June 4th. The month concluded with 2,005 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
superprof.com	1.08%
360training.com	0.54%
coursera.org	0.46%
gcu.edu	0.22%
lessons.com	0.21%
test-iq.org	-0.33%
16personalities.com	-0.47%
blossomup.co	-0.6%
phlebotomyusa.com	-0.6%
code.org	-0.97%

Superprof.com surged with a 1.08 increase, while code.org faced a -0.97 decline. Coursera.org and 360training.com saw positive growth, contrasting with declines for blossomup.co and phlebotomyusa.com.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	csuglobal.edu	coursera.org	cornell.edu	devry.edu	medcerts.com	nationalcprfoundation.com	lincolntech-usa.com	yourselfirst.com	uti.edu	personality.co
2025/06/01	2.74%	2.51%	0.08%	1.72%	1.54%	0.8%	1.69%	3.04%	1.34%	1.23%
2025/06/02	2.45%	2.31%	2.33%	2.05%	1.5%	1.08%	1.69%	3.11%	0.82%	1.27%
2025/06/03	2.91%	2.24%	1.99%	2.26%	1.7%	1.89%	1.27%	2.38%	1.32%	0.9%
2025/06/04	1.95%	2.61%	1.62%	2.03%	2.31%	1.06%	1.67%	1.84%	0.64%	1.41%
2025/06/05	2.04%	2.64%	1.75%	2.21%	2.17%	0.97%	1.36%	2.04%	0.9%	1.11%
2025/06/06	1.47%	2.48%	2.27%	2.33%	2.17%	1.17%	1.46%	1.86%	0.92%	1.39%
2025/06/07	2.7%	2.65%	0.07%	2.32%	2.38%	1.09%	1.72%	1.74%	1.32%	1.22%
2025/06/08	2.35%	2.12%	0.11%	2.49%	1.97%	1.17%	1.4%	1.98%	1.16%	1.47%
2025/06/09	2.38%	2%	1.89%	2.44%	1.58%	1.09%	1.44%	1.42%	2.14%	0.89%
2025/06/10	2.46%	2.1%	2.03%	2.47%	1.89%	1.09%	1.39%	1.68%	1.51%	1.2%
2025/06/11	2.23%	2.13%	1.98%	2.43%	1.48%	1.22%	1.71%	1.21%	0.53%	1.35%
2025/06/12	2.26%	2.54%	2.09%	2.1%	1.45%	1.79%	1.2%	1.69%	1.45%	1.44%
2025/06/13	1.18%	2.38%	2.04%	1.95%	2.14%	1.18%	1.78%	1.51%	1.4%	1.26%
2025/06/14	1.35%	2.59%	0.05%	1.82%	1.68%	1.33%	1.57%	1.35%	1.28%	1.14%
2025/06/15	2.29%	2.98%	0.05%	2.11%	1.8%	1.03%	1.84%	1.77%	1%	1.54%
2025/06/16	2.58%	2.98%	2.3%	2.27%	1.96%	1.38%	1.5%	1.35%	1.95%	1.57%
2025/06/17	2.17%	2.87%	2.24%	2.24%	1.68%	1.32%	1.82%	1.48%	1.51%	1.47%
2025/06/18	2.12%	2.63%	2.08%	1.81%	2.28%	1.5%	1.14%	2.14%	1.01%	1.21%
2025/06/19	2.14%	2.92%	2.52%	1.76%	2.46%	1.66%	1.19%	1.16%	0.95%	1.06%
2025/06/20	2.08%	2.96%	1.86%	2.12%	2.33%	1.28%	1.62%	0.05%	0.92%	1.12%
2025/06/21	1.85%	3.26%	0.05%	1.92%	2.3%	1.24%	2.52%	2.26%	1.58%	1.84%
2025/06/22	1.84%	3.79%	0.1%	2.06%	1.97%	1.43%	1.81%	1.63%	1.74%	1.47%
2025/06/23	1.93%	3.65%	1.93%	1.99%	2.09%	0.95%	1.71%	1.78%	1.26%	1.83%
2025/06/24	2.13%	2.89%	1.74%	2.55%	2.53%	1.49%	1.54%	1.79%	1.53%	1.51%
2025/06/25	2.15%	2.58%	1.88%	1.93%	1.83%	1.47%	2.12%	3.16%	1.09%	0.93%
2025/06/26	2.43%	2.4%	1.67%	1.61%	2.11%	1.14%	1.75%	3.01%	1.03%	0.88%
2025/06/27	2.32%	2.19%	1.82%	2.02%	1.9%	1.78%	1.12%	1.45%	1.38%	0.49%
2025/06/28	2.61%	2.69%	0.04%	2.07%	1.39%	1.5%	0.92%	2.09%	1.49%	0.67%
2025/06/29	2.57%	2.98%	0.07%	2.11%	2.03%	1.72%	1.33%	1.32%	1.77%	0.77%
2025/06/30	3%	2.74%	2.33%	2.13%	1.18%	1.1%	1.02%	0.85%	0.83%	0.68%

In June 2025, Coursera.org surged, peaking at 3.79 on June 22. Csuglobal.edu fluctuated, ending at 3.00. Yourselfirst.com started strong but dipped to 0.85.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Classes Begin Every 4 Weeks https://www.csuglobal.edu › trade › programs
Industry & Trade Certification — Trade School Programs and Licenses in Emergency Management & IT. Get Ahead w/ CSU Global. CSU...
2
Certified Phlebotomy Training https://www.medcerts.com
Get Certified In Just 12 Weeks — Discover MedCerts Online Phlebotomy Training School. Self Paced Courses, Accessible 24/7. 2023...
3
Online or On-Campus Program https://go.south.edu
Pre-Nursing Program Focus — Choose from 100% online or a mix of online + on-campus classes at seven of our locations.
4
Graduate in Less Than a Year - Train for a Hands-On Career https://www.uti.edu
Receive hands-on training in our labs from industry professionals at one of our campuses.
5
Myers & Briggs Test - (Free) Personality Type Test https://www.yourselfirst.com
Myers Briggs Personality Test — Discover Your Personality Type With Our Quiz And Unlock Your Potential

In the competitive landscape of Google PPC, five top-performing ads stand out. CSU Global entices with frequent class starts, while MedCerts offers swift, flexible phlebotomy certification. South University provides versatile nursing programs, and UTI promises quick, hands-on career training. Yourself First captivates with a free Myers-Briggs personality test.

Frequently Asked Questions

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Share of Clicks for top 10 US Education & Training Corporate Training brands

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Market Loss & Market Gains for US Education & Training Corporate Training

US Education & Training Corporate Training Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Frequently Asked Questions

Why is the US Education & Training Corporate Training June 2025 Report useful and how should I use it?

Why is the US Education & Training Corporate Training June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Education & Training Corporate Training June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Education & Training Corporate Training June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

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US Education & Training Corporate Training - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Education & Training Corporate Training brands

Share of Spend for the top 10 US Education & Training Corporate Training brands

Competitor Count for US Education & Training Corporate Training

Market Loss & Market Gains for US Education & Training Corporate Training

US Education & Training Corporate Training Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Frequently Asked Questions

Why is the US Education & Training Corporate Training June 2025 Report useful and how should I use it?

Why is the US Education & Training Corporate Training June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Education & Training Corporate Training June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Education & Training Corporate Training June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

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