Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 28.0429401052 |
| 71.9570598948 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 33 |
| 67 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| tafecourses.com.au | 7.67 |
| aim.com.au | 3.31 |
| swinburneopen.edu.au | 3.22 |
| opencolleges.edu.au | 3.08 |
| torrens.edu.au | 2.78 |
| cbdcollege.edu.au | 2.55 |
| foundationeducation.edu.au | 1.89 |
| aipc.net.au | 1.7 |
| rmit.edu.au | 1.68 |
| classbento.com.au | 1.59 |
| others | 70.53 |
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In the education PPC landscape, ‘others’ dominate with 70.53% click share, while TAFE Courses leads individual advertisers at 7.67%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | torrens.edu.au | swinburneopen.edu.au | tafecourses.com.au | opencolleges.edu.au | aim.com.au | aib.edu.au | aipc.net.au | unswonline.com.au | online.mbs.edu | studyonline.unsw.edu.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.9% | 3.68% | 4.84% | 2.01% | 1.83% | 2.44% | 3.58% | 4.32% | 2.43% | 2.76% |
| 2026/05/02 | 5.39% | 3.44% | 4.17% | 3% | 1.76% | 2.88% | 3.14% | 4.85% | 2.6% | 3.02% |
| 2026/05/03 | 5.19% | 2.81% | 3.94% | 3.9% | 1.86% | 3.65% | 3.17% | 3.25% | 2.39% | 2.87% |
| 2026/05/04 | 3.28% | 3.51% | 5.68% | 2.07% | 1.67% | 2.8% | 2.67% | 3.13% | 2.87% | 2.85% |
| 2026/05/05 | 4.29% | 4.02% | 6.76% | 2.46% | 1.84% | 2.07% | 1.75% | 3.04% | 2.75% | 2.95% |
| 2026/05/06 | 4.87% | 4.2% | 5.9% | 2.21% | 2.14% | 2.18% | 1.65% | 4.22% | 2.94% | 2.71% |
| 2026/05/07 | 5.51% | 4.44% | 4.24% | 2.49% | 1.84% | 2.04% | 1.75% | 3.4% | 3.34% | 3.67% |
| 2026/05/08 | 5.6% | 3.79% | 4.37% | 2.38% | 2.3% | 2.07% | 2.51% | 4.41% | 2.77% | 2.83% |
| 2026/05/09 | 6.6% | 4.18% | 3.93% | 3.37% | 3.74% | 2.73% | 2.08% | 3.99% | 3.18% | 2.81% |
| 2026/05/10 | 5.25% | 3.72% | 3.5% | 4.89% | 5.49% | 3.42% | 1.77% | 2.61% | 3.35% | 2.63% |
| 2026/05/11 | 4.26% | 3.68% | 4.49% | 2.55% | 4.67% | 3.45% | 1.47% | 3.59% | 3.31% | 2.65% |
| 2026/05/12 | 4.31% | 4.19% | 5.03% | 2.58% | 4.55% | 1.96% | 1.8% | 3.02% | 3.02% | 2.74% |
| 2026/05/13 | 4.83% | 4.41% | 4.52% | 2.68% | 5.25% | 2.83% | 1.78% | 2.42% | 3.22% | 2.99% |
| 2026/05/14 | 4.77% | 4.39% | 3.93% | 2.79% | 4.34% | 1.94% | 2.16% | 3% | 3.32% | 3.21% |
| 2026/05/15 | 4.67% | 4.96% | 4.47% | 3.34% | 2.69% | 1.73% | 1.94% | 3.54% | 3.77% | 2.91% |
| 2026/05/16 | 4.79% | 4.31% | 5.44% | 1.66% | 3.52% | 1.4% | 2.21% | 2.83% | 3.65% | 2.85% |
| 2026/05/17 | 3.71% | 4.91% | 6% | 2.72% | 4.12% | 1.56% | 2.14% | 2.64% | 3.16% | 2.46% |
| 2026/05/18 | 3.18% | 3.47% | 6.38% | 2.38% | 5.08% | 1.86% | 2.27% | 2.68% | 3.17% | 3.29% |
| 2026/05/19 | 3.96% | 3.86% | 4.87% | 2.74% | 6.15% | 2.01% | 2.15% | 2.7% | 2.85% | 2.81% |
| 2026/05/20 | 3.68% | 4.29% | 3.42% | 2.39% | 5.21% | 1.95% | 2.19% | 3.04% | 3.48% | 3.5% |
| 2026/05/21 | 3.48% | 5% | 3.66% | 2.54% | 3.54% | 1.7% | 2.53% | 2.6% | 2.95% | 3.05% |
| 2026/05/22 | 3.75% | 4.45% | 4.1% | 2.66% | 4.52% | 1.81% | 2.47% | 2.69% | 2.3% | 3.34% |
| 2026/05/23 | 3.68% | 4.62% | 3.28% | 3.52% | 4.5% | 1.74% | 2.99% | 2.84% | 2.6% | 3.06% |
| 2026/05/24 | 4.12% | 4.52% | 2.84% | 6.82% | 4.8% | 1.63% | 2.73% | 3.03% | 2.4% | 2.62% |
| 2026/05/25 | 3.11% | 4.58% | 3.41% | 3.38% | 3.76% | 1.9% | 2.81% | 2.77% | 2.45% | 3.02% |
| 2026/05/26 | 3.24% | 3.97% | 5% | 2.6% | 3.26% | 1.82% | 2.22% | 2.66% | 1.93% | 2.6% |
| 2026/05/27 | 3.37% | 4.14% | 5.43% | 3% | 2.6% | 1.75% | 2.66% | 2.91% | 1.97% | 1.36% |
| 2026/05/28 | 3.64% | 4.42% | 4.65% | 3.27% | 2.86% | 1.92% | 3.14% | 2.58% | 2.12% | 1.51% |
| 2026/05/29 | 4.1% | 4.54% | 4.41% | 3.34% | 3.88% | 1.91% | 3.2% | 2.53% | 2.32% | 1.51% |
| 2026/05/30 | 4.81% | 4.5% | 3.86% | 4.3% | 2.28% | 1.99% | 3.31% | 2.6% | 2.07% | 1.42% |
| 2026/05/31 | 5.38% | 5.13% | 4.07% | 3.6% | 3.19% | 2.91% | 2.88% | 2.41% | 1.85% | 1.03% |
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In May 2026, torrens.edu.au saw fluctuating PPC spend, peaking at 6.6 on May 9. Swinburneopen.edu.au maintained steady growth, ending at 5.13. TAFECourses.com.au experienced highs early, closing at 4.07. Opencolleges.edu.au had a notable spike on May 24, reaching 6.82. AIM.com.au’s spend peaked mid-month, finishing at 3.19. AIB.edu.au showed a gradual increase, ending at 2.91. AIPC.net.au’s spend was stable, closing at 2.88. UNSWOnline.com.au’s spend decreased, ending at 2.41. Online.mbs.edu’s spend fluctuated, closing at 1.85. StudyOnline.unsw.edu.au’s spend declined, finishing at 1.03.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 582 |
| 2026/05/02 | 560 |
| 2026/05/03 | 576 |
| 2026/05/04 | 610 |
| 2026/05/05 | 616 |
| 2026/05/06 | 594 |
| 2026/05/07 | 576 |
| 2026/05/08 | 600 |
| 2026/05/09 | 576 |
| 2026/05/10 | 593 |
| 2026/05/11 | 618 |
| 2026/05/12 | 631 |
| 2026/05/13 | 617 |
| 2026/05/14 | 608 |
| 2026/05/15 | 613 |
| 2026/05/16 | 618 |
| 2026/05/17 | 625 |
| 2026/05/18 | 620 |
| 2026/05/19 | 600 |
| 2026/05/20 | 624 |
| 2026/05/21 | 617 |
| 2026/05/22 | 635 |
| 2026/05/23 | 620 |
| 2026/05/24 | 631 |
| 2026/05/25 | 671 |
| 2026/05/26 | 711 |
| 2026/05/27 | 705 |
| 2026/05/28 | 700 |
| 2026/05/29 | 670 |
| 2026/05/30 | 673 |
| 2026/05/31 | 704 |
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May began with 582 advertisers, fluctuating slightly until mid-month. A significant rise occurred from May 25, peaking at 711 on May 26. The month concluded with 704 advertisers, marking a strong finish.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Opencolleges.edu.au leads with a 0.67 increase, while techskill.com.au drops by 0.66. Positive shifts for rmit.edu.au and swinburne.edu.au contrast with declines for tafecourses.com.au and getmycourse.com.au.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | tafecourses.com.au | swinburneopen.edu.au | torrens.edu.au | opencolleges.edu.au | cbdcollege.edu.au | swinburneonline.edu.au | aim.com.au | foundationeducation.edu.au | unswonline.com.au | online.mbs.edu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 7.46% | 3.45% | 2.53% | 2.17% | 2.9% | 1.43% | 1.49% | 1.16% | 3.02% | 1.3% |
| 2026/05/02 | 6.54% | 2.96% | 3.63% | 3.4% | 2.57% | 1.13% | 1.51% | 1.15% | 3.1% | 1.75% |
| 2026/05/03 | 6.6% | 2.51% | 3.53% | 4.19% | 2.42% | 1.11% | 1.53% | 1.13% | 2.1% | 1.53% |
| 2026/05/04 | 7.76% | 2.91% | 2.18% | 2.29% | 1.29% | 1.09% | 1.25% | 1.83% | 2.14% | 1.8% |
| 2026/05/05 | 9.4% | 3.62% | 2.92% | 2.67% | 1.99% | 1.54% | 1.4% | 1.97% | 2.14% | 1.79% |
| 2026/05/06 | 8.29% | 3.59% | 3.27% | 2.3% | 1.48% | 1.7% | 1.58% | 1.39% | 2.87% | 1.84% |
| 2026/05/07 | 6.95% | 4.06% | 3.67% | 2.73% | 1.94% | 1.68% | 1.61% | 1.22% | 2.34% | 1.96% |
| 2026/05/08 | 7.14% | 3.55% | 3.63% | 2.64% | 2.29% | 1.51% | 1.75% | 1.63% | 3.05% | 1.66% |
| 2026/05/09 | 6.17% | 3.9% | 4.54% | 3.82% | 3.22% | 2.39% | 3.05% | 2.87% | 2.94% | 2.09% |
| 2026/05/10 | 5.28% | 3.12% | 3.77% | 5.71% | 2.51% | 2.04% | 4.21% | 2.58% | 1.73% | 2.19% |
| 2026/05/11 | 6.84% | 3.5% | 2.9% | 2.81% | 2.01% | 1.69% | 3.56% | 2.51% | 2.35% | 2.09% |
| 2026/05/12 | 7.32% | 3.75% | 2.98% | 2.72% | 2.43% | 1.87% | 3.32% | 2.62% | 1.97% | 1.99% |
| 2026/05/13 | 6.67% | 3.9% | 3.22% | 2.86% | 1.62% | 1.69% | 4.07% | 2.63% | 1.52% | 2.11% |
| 2026/05/14 | 5.63% | 4.14% | 3.18% | 2.99% | 1.79% | 1.98% | 3.33% | 2.64% | 2.11% | 2.31% |
| 2026/05/15 | 6.45% | 4.84% | 3.25% | 3.64% | 1.22% | 1.76% | 2.03% | 2.42% | 2.14% | 2.44% |
| 2026/05/16 | 7.18% | 3.98% | 3.37% | 1.87% | 3.15% | 1.74% | 2.65% | 2.68% | 1.79% | 2.61% |
| 2026/05/17 | 7.82% | 4.63% | 2.44% | 2.91% | 2.51% | 1.26% | 3.18% | 2.38% | 1.73% | 2.04% |
| 2026/05/18 | 8.55% | 3.09% | 2.14% | 2.69% | 2.26% | 1.47% | 3.95% | 1.87% | 1.65% | 2.04% |
| 2026/05/19 | 7.08% | 3.42% | 2.63% | 3.03% | 2.46% | 1.74% | 4.46% | 2.27% | 1.8% | 1.83% |
| 2026/05/20 | 5.61% | 3.68% | 2.46% | 2.7% | 2.06% | 1.38% | 4.12% | 3.71% | 2.22% | 2.31% |
| 2026/05/21 | 6.3% | 4.54% | 2.29% | 2.89% | 2.48% | 1.78% | 2.38% | 2.37% | 1.69% | 1.97% |
| 2026/05/22 | 6.31% | 4.27% | 2.62% | 3.08% | 2.46% | 2.23% | 3.27% | 2.23% | 1.81% | 1.51% |
| 2026/05/23 | 5.24% | 3.97% | 2.58% | 4.12% | 2.58% | 2.29% | 3.39% | 1.97% | 1.87% | 1.61% |
| 2026/05/24 | 4.64% | 3.98% | 2.89% | 7.7% | 2.77% | 2.05% | 3.66% | 2.04% | 1.97% | 1.59% |
| 2026/05/25 | 5.46% | 4.31% | 2.12% | 3.77% | 2.29% | 1.91% | 2.59% | 2.08% | 1.86% | 1.58% |
| 2026/05/26 | 7.28% | 3.7% | 2.32% | 2.76% | 2.13% | 1.91% | 2.26% | 1.45% | 1.72% | 1.18% |
| 2026/05/27 | 7.82% | 3.66% | 2.44% | 3.32% | 2.13% | 2.57% | 1.77% | 2.06% | 1.73% | 1.25% |
| 2026/05/28 | 6.9% | 4.17% | 2.66% | 3.47% | 1.94% | 2.43% | 2.16% | 2.2% | 1.72% | 1.25% |
| 2026/05/29 | 6.68% | 4.28% | 3.01% | 3.77% | 1.44% | 2.77% | 2.72% | 1.86% | 1.65% | 1.4% |
| 2026/05/30 | 5.81% | 3.7% | 3.37% | 4.59% | 2.22% | 3.31% | 1.66% | 2.25% | 1.67% | 1.33% |
| 2026/05/31 | 6.24% | 4.57% | 4.16% | 4.02% | 2.59% | 2.38% | 2.23% | 2.05% | 1.58% | 1.08% |
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In May 2026, tafecourses.com.au led with fluctuating impressions, peaking mid-month. Swinburneopen.edu.au showed steady growth, while torrens.edu.au and opencolleges.edu.au experienced varied trends. By month’s end, tafecourses.com.au maintained dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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How to use the AUS Education & Training Corporate Training May 2026 Report
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Data within the AUS Education & Training Corporate Training May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The AUS Education & Training Corporate Training May 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Education & Training Corporate Training May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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