AUS Education & Training Corporate Training - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – AUS

Google AI Overview visibility for Education & Training Corporate Training AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.0429401052
71.9570598948
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tafecourses.com.au 7.67
aim.com.au 3.31
swinburneopen.edu.au 3.22
opencolleges.edu.au 3.08
torrens.edu.au 2.78
cbdcollege.edu.au 2.55
foundationeducation.edu.au 1.89
aipc.net.au 1.7
rmit.edu.au 1.68
classbento.com.au 1.59
others 70.53
  • tafecourses.com.au - 7.67%
  • aim.com.au - 3.31%
  • swinburneopen.edu.au - 3.22%
  • opencolleges.edu.au - 3.08%
  • torrens.edu.au - 2.78%
  • cbdcollege.edu.au - 2.55%
  • foundationeducation.edu.au - 1.89%
  • aipc.net.au - 1.7%
  • rmit.edu.au - 1.68%
  • classbento.com.au - 1.59%
  • others - 70.53%

Copyright © Adthena. All rights reserved.

In the education PPC landscape, ‘others’ dominate with 70.53% click share, while TAFE Courses leads individual advertisers at 7.67%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date torrens.edu.au swinburneopen.edu.au tafecourses.com.au opencolleges.edu.au aim.com.au aib.edu.au aipc.net.au unswonline.com.au online.mbs.edu studyonline.unsw.edu.au
2026/05/01 3.9% 3.68% 4.84% 2.01% 1.83% 2.44% 3.58% 4.32% 2.43% 2.76%
2026/05/02 5.39% 3.44% 4.17% 3% 1.76% 2.88% 3.14% 4.85% 2.6% 3.02%
2026/05/03 5.19% 2.81% 3.94% 3.9% 1.86% 3.65% 3.17% 3.25% 2.39% 2.87%
2026/05/04 3.28% 3.51% 5.68% 2.07% 1.67% 2.8% 2.67% 3.13% 2.87% 2.85%
2026/05/05 4.29% 4.02% 6.76% 2.46% 1.84% 2.07% 1.75% 3.04% 2.75% 2.95%
2026/05/06 4.87% 4.2% 5.9% 2.21% 2.14% 2.18% 1.65% 4.22% 2.94% 2.71%
2026/05/07 5.51% 4.44% 4.24% 2.49% 1.84% 2.04% 1.75% 3.4% 3.34% 3.67%
2026/05/08 5.6% 3.79% 4.37% 2.38% 2.3% 2.07% 2.51% 4.41% 2.77% 2.83%
2026/05/09 6.6% 4.18% 3.93% 3.37% 3.74% 2.73% 2.08% 3.99% 3.18% 2.81%
2026/05/10 5.25% 3.72% 3.5% 4.89% 5.49% 3.42% 1.77% 2.61% 3.35% 2.63%
2026/05/11 4.26% 3.68% 4.49% 2.55% 4.67% 3.45% 1.47% 3.59% 3.31% 2.65%
2026/05/12 4.31% 4.19% 5.03% 2.58% 4.55% 1.96% 1.8% 3.02% 3.02% 2.74%
2026/05/13 4.83% 4.41% 4.52% 2.68% 5.25% 2.83% 1.78% 2.42% 3.22% 2.99%
2026/05/14 4.77% 4.39% 3.93% 2.79% 4.34% 1.94% 2.16% 3% 3.32% 3.21%
2026/05/15 4.67% 4.96% 4.47% 3.34% 2.69% 1.73% 1.94% 3.54% 3.77% 2.91%
2026/05/16 4.79% 4.31% 5.44% 1.66% 3.52% 1.4% 2.21% 2.83% 3.65% 2.85%
2026/05/17 3.71% 4.91% 6% 2.72% 4.12% 1.56% 2.14% 2.64% 3.16% 2.46%
2026/05/18 3.18% 3.47% 6.38% 2.38% 5.08% 1.86% 2.27% 2.68% 3.17% 3.29%
2026/05/19 3.96% 3.86% 4.87% 2.74% 6.15% 2.01% 2.15% 2.7% 2.85% 2.81%
2026/05/20 3.68% 4.29% 3.42% 2.39% 5.21% 1.95% 2.19% 3.04% 3.48% 3.5%
2026/05/21 3.48% 5% 3.66% 2.54% 3.54% 1.7% 2.53% 2.6% 2.95% 3.05%
2026/05/22 3.75% 4.45% 4.1% 2.66% 4.52% 1.81% 2.47% 2.69% 2.3% 3.34%
2026/05/23 3.68% 4.62% 3.28% 3.52% 4.5% 1.74% 2.99% 2.84% 2.6% 3.06%
2026/05/24 4.12% 4.52% 2.84% 6.82% 4.8% 1.63% 2.73% 3.03% 2.4% 2.62%
2026/05/25 3.11% 4.58% 3.41% 3.38% 3.76% 1.9% 2.81% 2.77% 2.45% 3.02%
2026/05/26 3.24% 3.97% 5% 2.6% 3.26% 1.82% 2.22% 2.66% 1.93% 2.6%
2026/05/27 3.37% 4.14% 5.43% 3% 2.6% 1.75% 2.66% 2.91% 1.97% 1.36%
2026/05/28 3.64% 4.42% 4.65% 3.27% 2.86% 1.92% 3.14% 2.58% 2.12% 1.51%
2026/05/29 4.1% 4.54% 4.41% 3.34% 3.88% 1.91% 3.2% 2.53% 2.32% 1.51%
2026/05/30 4.81% 4.5% 3.86% 4.3% 2.28% 1.99% 3.31% 2.6% 2.07% 1.42%
2026/05/31 5.38% 5.13% 4.07% 3.6% 3.19% 2.91% 2.88% 2.41% 1.85% 1.03%
  • torrens.edu.au
  • swinburneopen.edu.au
  • tafecourses.com.au
  • opencolleges.edu.au
  • aim.com.au
  • aib.edu.au
  • aipc.net.au
  • unswonline.com.au
  • online.mbs.edu
  • studyonline.unsw.edu.au

Copyright © Adthena. All rights reserved.

In May 2026, torrens.edu.au saw fluctuating PPC spend, peaking at 6.6 on May 9. Swinburneopen.edu.au maintained steady growth, ending at 5.13. TAFECourses.com.au experienced highs early, closing at 4.07. Opencolleges.edu.au had a notable spike on May 24, reaching 6.82. AIM.com.au’s spend peaked mid-month, finishing at 3.19. AIB.edu.au showed a gradual increase, ending at 2.91. AIPC.net.au’s spend was stable, closing at 2.88. UNSWOnline.com.au’s spend decreased, ending at 2.41. Online.mbs.edu’s spend fluctuated, closing at 1.85. StudyOnline.unsw.edu.au’s spend declined, finishing at 1.03.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 582
2026/05/02 560
2026/05/03 576
2026/05/04 610
2026/05/05 616
2026/05/06 594
2026/05/07 576
2026/05/08 600
2026/05/09 576
2026/05/10 593
2026/05/11 618
2026/05/12 631
2026/05/13 617
2026/05/14 608
2026/05/15 613
2026/05/16 618
2026/05/17 625
2026/05/18 620
2026/05/19 600
2026/05/20 624
2026/05/21 617
2026/05/22 635
2026/05/23 620
2026/05/24 631
2026/05/25 671
2026/05/26 711
2026/05/27 705
2026/05/28 700
2026/05/29 670
2026/05/30 673
2026/05/31 704

Copyright © Adthena. All rights reserved.

May began with 582 advertisers, fluctuating slightly until mid-month. A significant rise occurred from May 25, peaking at 711 on May 26. The month concluded with 704 advertisers, marking a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
opencolleges.edu.au 0.67%
rmit.edu.au 0.65%
swinburne.edu.au 0.61%
vic.gov.au 0.52%
vu.edu.au 0.52%
teachforaustralia.org -0.49%
studyselect.com.au -0.5%
getmycourse.com.au -0.52%
tafecourses.com.au -0.59%
techskill.com.au -0.66%

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Opencolleges.edu.au leads with a 0.67 increase, while techskill.com.au drops by 0.66. Positive shifts for rmit.edu.au and swinburne.edu.au contrast with declines for tafecourses.com.au and getmycourse.com.au.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tafecourses.com.au swinburneopen.edu.au torrens.edu.au opencolleges.edu.au cbdcollege.edu.au swinburneonline.edu.au aim.com.au foundationeducation.edu.au unswonline.com.au online.mbs.edu
2026/05/01 7.46% 3.45% 2.53% 2.17% 2.9% 1.43% 1.49% 1.16% 3.02% 1.3%
2026/05/02 6.54% 2.96% 3.63% 3.4% 2.57% 1.13% 1.51% 1.15% 3.1% 1.75%
2026/05/03 6.6% 2.51% 3.53% 4.19% 2.42% 1.11% 1.53% 1.13% 2.1% 1.53%
2026/05/04 7.76% 2.91% 2.18% 2.29% 1.29% 1.09% 1.25% 1.83% 2.14% 1.8%
2026/05/05 9.4% 3.62% 2.92% 2.67% 1.99% 1.54% 1.4% 1.97% 2.14% 1.79%
2026/05/06 8.29% 3.59% 3.27% 2.3% 1.48% 1.7% 1.58% 1.39% 2.87% 1.84%
2026/05/07 6.95% 4.06% 3.67% 2.73% 1.94% 1.68% 1.61% 1.22% 2.34% 1.96%
2026/05/08 7.14% 3.55% 3.63% 2.64% 2.29% 1.51% 1.75% 1.63% 3.05% 1.66%
2026/05/09 6.17% 3.9% 4.54% 3.82% 3.22% 2.39% 3.05% 2.87% 2.94% 2.09%
2026/05/10 5.28% 3.12% 3.77% 5.71% 2.51% 2.04% 4.21% 2.58% 1.73% 2.19%
2026/05/11 6.84% 3.5% 2.9% 2.81% 2.01% 1.69% 3.56% 2.51% 2.35% 2.09%
2026/05/12 7.32% 3.75% 2.98% 2.72% 2.43% 1.87% 3.32% 2.62% 1.97% 1.99%
2026/05/13 6.67% 3.9% 3.22% 2.86% 1.62% 1.69% 4.07% 2.63% 1.52% 2.11%
2026/05/14 5.63% 4.14% 3.18% 2.99% 1.79% 1.98% 3.33% 2.64% 2.11% 2.31%
2026/05/15 6.45% 4.84% 3.25% 3.64% 1.22% 1.76% 2.03% 2.42% 2.14% 2.44%
2026/05/16 7.18% 3.98% 3.37% 1.87% 3.15% 1.74% 2.65% 2.68% 1.79% 2.61%
2026/05/17 7.82% 4.63% 2.44% 2.91% 2.51% 1.26% 3.18% 2.38% 1.73% 2.04%
2026/05/18 8.55% 3.09% 2.14% 2.69% 2.26% 1.47% 3.95% 1.87% 1.65% 2.04%
2026/05/19 7.08% 3.42% 2.63% 3.03% 2.46% 1.74% 4.46% 2.27% 1.8% 1.83%
2026/05/20 5.61% 3.68% 2.46% 2.7% 2.06% 1.38% 4.12% 3.71% 2.22% 2.31%
2026/05/21 6.3% 4.54% 2.29% 2.89% 2.48% 1.78% 2.38% 2.37% 1.69% 1.97%
2026/05/22 6.31% 4.27% 2.62% 3.08% 2.46% 2.23% 3.27% 2.23% 1.81% 1.51%
2026/05/23 5.24% 3.97% 2.58% 4.12% 2.58% 2.29% 3.39% 1.97% 1.87% 1.61%
2026/05/24 4.64% 3.98% 2.89% 7.7% 2.77% 2.05% 3.66% 2.04% 1.97% 1.59%
2026/05/25 5.46% 4.31% 2.12% 3.77% 2.29% 1.91% 2.59% 2.08% 1.86% 1.58%
2026/05/26 7.28% 3.7% 2.32% 2.76% 2.13% 1.91% 2.26% 1.45% 1.72% 1.18%
2026/05/27 7.82% 3.66% 2.44% 3.32% 2.13% 2.57% 1.77% 2.06% 1.73% 1.25%
2026/05/28 6.9% 4.17% 2.66% 3.47% 1.94% 2.43% 2.16% 2.2% 1.72% 1.25%
2026/05/29 6.68% 4.28% 3.01% 3.77% 1.44% 2.77% 2.72% 1.86% 1.65% 1.4%
2026/05/30 5.81% 3.7% 3.37% 4.59% 2.22% 3.31% 1.66% 2.25% 1.67% 1.33%
2026/05/31 6.24% 4.57% 4.16% 4.02% 2.59% 2.38% 2.23% 2.05% 1.58% 1.08%
  • tafecourses.com.au
  • swinburneopen.edu.au
  • torrens.edu.au
  • opencolleges.edu.au
  • cbdcollege.edu.au
  • swinburneonline.edu.au
  • aim.com.au
  • foundationeducation.edu.au
  • unswonline.com.au
  • online.mbs.edu

Copyright © Adthena. All rights reserved.

In May 2026, tafecourses.com.au led with fluctuating impressions, peaking mid-month. Swinburneopen.edu.au showed steady growth, while torrens.edu.au and opencolleges.edu.au experienced varied trends. By month’s end, tafecourses.com.au maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training - Last month
  1. 1
    TAE40116 Certificate IV in TAE - 20% off Certified Courses http://promotion.aim.com.au › qualifications › diploma

    Take the next step in your career as a Trainer or Assessor with AIM's TAE40122 Cert IV. Develop training skills with AIM’s TAE40122 Cert IV.

  2. 2
    Certificate IV in TAE40122 - 10 Days in Class https://www.cbdcollege.edu.au › tae › online_zoom

    Get certified with the TAE40122 Certificate IV in Training & Assessment from CBD College. Complete assessments and training in a fun and interactive...

  3. 3
    Cert IV Mental Health Online - Work Placement Included https://courses.haderinstitute.edu.au › chc43315

    Support people with mental illness. Study online, self-paced & complete in just 12 months. Work placement guaranteed. Nationally recognised training with personalised mentor support.

  4. 4
    Certificate III in Health Services Assistance Online | Open Colleges https://www.opencolleges.edu.au

    Learn how our nationally accredited Certificate III in Health Services Assistance can help you. Flexible study options available.

  5. 5
    Certificate IV in Training and Assessment - AIM Qualifications https://www.tafecourses.com.au

    Study the Certificate IV in Training and Assessment TAE40122 by AIM Qualifications. Nationally Recognised Training. Free course guide

Copyright © Adthena. All rights reserved.

In the competitive landscape of education and corporate training, AIM’s 20% discount on TAE40116 courses stands out, enticing career advancement. CBD College offers a dynamic 10-day in-class experience, while Hader Institute guarantees work placement for mental health certification. Open Colleges and TAFE provide flexible, nationally recognized training options.

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