Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.2758284904 |
| 84.7241715096 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 34 |
| 66 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| tafecourses.com.au | 8.73 |
| torrens.edu.au | 2.94 |
| swinburneopen.edu.au | 2.86 |
| opencolleges.edu.au | 2.83 |
| aim.com.au | 2.76 |
| cbdcollege.edu.au | 2.48 |
| plentytraining.edu.au | 1.9 |
| aipc.net.au | 1.68 |
| getmycourse.com.au | 1.66 |
| unswonline.com.au | 1.63 |
| others | 70.53 |
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In the education PPC landscape, ‘others’ dominate with 70.53% click share, while TAFE Courses leads specific domains at 8.73%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | tafecourses.com.au | torrens.edu.au | unswonline.com.au | swinburneopen.edu.au | studyonline.unsw.edu.au | aipc.net.au | aib.edu.au | opencolleges.edu.au | collegeforadultlearning.edu.au | aim.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 5.46% | 4.33% | 2.21% | 3.26% | 2.44% | 2.47% | 1.48% | 2.86% | 1.88% | 3.15% |
| 2026/04/02 | 5.01% | 3.98% | 2.58% | 3.43% | 2.17% | 2.16% | 1.66% | 4.07% | 2.72% | 3.56% |
| 2026/04/03 | 4.25% | 4.09% | 2.44% | 3.5% | 1.94% | 2.3% | 2.14% | 4.28% | 1.48% | 3.92% |
| 2026/04/04 | 3.52% | 4.5% | 2.8% | 4.7% | 2.21% | 2.45% | 2.71% | 4.76% | 1.29% | 4.5% |
| 2026/04/05 | 4.3% | 3.5% | 2.66% | 4.41% | 2.07% | 2.49% | 2.57% | 5.58% | 1.59% | 3.46% |
| 2026/04/06 | 4.26% | 3.14% | 2.38% | 4.34% | 2.07% | 2.33% | 2.14% | 3.41% | 1.83% | 4.6% |
| 2026/04/07 | 4.91% | 3.75% | 2.66% | 3.72% | 2.09% | 1.94% | 2.55% | 2.98% | 2.52% | 3.39% |
| 2026/04/08 | 5.13% | 4.16% | 2.6% | 3.1% | 2.51% | 2.24% | 1.92% | 2.44% | 2.66% | 3.14% |
| 2026/04/09 | 5.21% | 4.28% | 2.99% | 3.24% | 2.93% | 2.01% | 1.87% | 2.53% | 2.31% | 2.72% |
| 2026/04/10 | 4.75% | 4.75% | 3.26% | 3.02% | 2.71% | 1.82% | 2.36% | 3.71% | 2.63% | 1.82% |
| 2026/04/11 | 4.81% | 5.15% | 2.85% | 4.32% | 2.56% | 1.9% | 2.1% | 2.32% | 1.62% | 2.03% |
| 2026/04/12 | 3.99% | 4.8% | 3.23% | 4.06% | 2.36% | 2.33% | 2.2% | 3.2% | 1.75% | 2.97% |
| 2026/04/13 | 4.42% | 4.48% | 2.8% | 3.57% | 2.9% | 2.42% | 2.06% | 2.85% | 2.53% | 2.02% |
| 2026/04/14 | 5.6% | 4.02% | 2.85% | 3.41% | 2.99% | 2.12% | 2.1% | 2.71% | 3.12% | 2.88% |
| 2026/04/15 | 5.12% | 3.94% | 3.27% | 3.03% | 2.49% | 1.98% | 2.18% | 2.9% | 2.87% | 2.49% |
| 2026/04/16 | 5.12% | 4.02% | 3.15% | 3.34% | 3.02% | 2.21% | 2.69% | 2.37% | 2.38% | 2.5% |
| 2026/04/17 | 4.35% | 5.01% | 3.13% | 3.76% | 2.69% | 1.88% | 2.76% | 2.28% | 1.93% | 2.01% |
| 2026/04/18 | 4.74% | 6.18% | 3.21% | 3.95% | 2.98% | 1.89% | 2.8% | 1.83% | 1.65% | 2.27% |
| 2026/04/19 | 4.84% | 5.36% | 3.58% | 4.06% | 2.68% | 1.87% | 2.96% | 3.26% | 2.09% | 3.16% |
| 2026/04/20 | 5.48% | 4.68% | 3.53% | 4.04% | 2.19% | 2.25% | 2.63% | 2.67% | 2.73% | 2.71% |
| 2026/04/21 | 5.5% | 4.74% | 3.53% | 3.62% | 2.35% | 2.49% | 2.04% | 1.5% | 2.48% | 3.17% |
| 2026/04/22 | 5.67% | 4.53% | 3.16% | 2.82% | 2.35% | 2.17% | 2.21% | 1.45% | 2.91% | 3.16% |
| 2026/04/23 | 5.48% | 4.99% | 3.28% | 2.94% | 2.56% | 1.79% | 2.77% | 1.85% | 2.99% | 3.5% |
| 2026/04/24 | 5.14% | 5.19% | 3.6% | 2.88% | 2.99% | 2.51% | 2.22% | 1.94% | 3.01% | 2.34% |
| 2026/04/25 | 5.03% | 5.1% | 3.58% | 3.9% | 2.8% | 2.29% | 2.58% | 1.5% | 2.43% | 3.96% |
| 2026/04/26 | 4.05% | 4.82% | 3.87% | 3.58% | 3.17% | 2.17% | 2.99% | 2.45% | 2.37% | 3.59% |
| 2026/04/27 | 4.36% | 4.18% | 2.96% | 3.56% | 3.29% | 1.9% | 2.7% | 2.24% | 2.32% | 2.47% |
| 2026/04/28 | 5.39% | 4.5% | 4.34% | 2.89% | 2.21% | 2.39% | 2.71% | 2.43% | 2.67% | 2.65% |
| 2026/04/29 | 5.46% | 4.44% | 3.56% | 2.58% | 2.6% | 2.38% | 2.23% | 2.19% | 1.57% | 1.97% |
| 2026/04/30 | 6.22% | 4.26% | 3.38% | 3.2% | 3% | 2.95% | 2.58% | 2.12% | 0.99% | 0.77% |
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In April 2026, tafecourses.com.au led with a steady rise, peaking at 6.22% on the 30th. Torrens.edu.au saw fluctuations, ending at 4.26%. Unswonline.com.au showed consistent growth, closing at 3.38%. Swinburneopen.edu.au experienced ups and downs, finishing at 3.20%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 579 |
| 2026/04/02 | 592 |
| 2026/04/03 | 595 |
| 2026/04/04 | 592 |
| 2026/04/05 | 608 |
| 2026/04/06 | 637 |
| 2026/04/07 | 651 |
| 2026/04/08 | 641 |
| 2026/04/09 | 615 |
| 2026/04/10 | 621 |
| 2026/04/11 | 608 |
| 2026/04/12 | 614 |
| 2026/04/13 | 620 |
| 2026/04/14 | 622 |
| 2026/04/15 | 640 |
| 2026/04/16 | 627 |
| 2026/04/17 | 628 |
| 2026/04/18 | 616 |
| 2026/04/19 | 621 |
| 2026/04/20 | 641 |
| 2026/04/21 | 643 |
| 2026/04/22 | 625 |
| 2026/04/23 | 624 |
| 2026/04/24 | 615 |
| 2026/04/25 | 589 |
| 2026/04/26 | 615 |
| 2026/04/27 | 625 |
| 2026/04/28 | 602 |
| 2026/04/29 | 594 |
| 2026/04/30 | 582 |
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April began with 579 advertisers, peaking at 651 mid-month. A gradual decline followed, ending at 582.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Teach for Australia saw a 0.69% click share rise, while Open Colleges experienced a -1.03% drop.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | tafecourses.com.au | getmycourse.com.au | cbdcollege.edu.au | swinburneopen.edu.au | torrens.edu.au | opencolleges.edu.au | aipc.net.au | unswonline.com.au | collegeforadultlearning.edu.au | aim.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 8.62% | 1.59% | 2.94% | 3.08% | 3.48% | 3.27% | 2.09% | 1.5% | 1.4% | 2.26% |
| 2026/04/02 | 8.35% | 1.4% | 1.97% | 3.11% | 3.24% | 4.83% | 1.87% | 1.61% | 2.03% | 2.28% |
| 2026/04/03 | 7.14% | 1.68% | 2.35% | 3.49% | 3.24% | 4.78% | 1.94% | 1.7% | 1.11% | 2.69% |
| 2026/04/04 | 5.8% | 1.48% | 3.19% | 4.67% | 3.32% | 5.78% | 1.96% | 1.9% | 1.02% | 3.19% |
| 2026/04/05 | 6.84% | 3% | 2.68% | 4.12% | 2.52% | 6.31% | 2% | 1.81% | 1.25% | 2.54% |
| 2026/04/06 | 6.85% | 3.16% | 2.07% | 4.21% | 2.19% | 3.7% | 1.89% | 1.57% | 1.33% | 3.35% |
| 2026/04/07 | 7.73% | 1.66% | 2.45% | 3.63% | 2.69% | 3.25% | 1.56% | 1.89% | 1.86% | 2.37% |
| 2026/04/08 | 7.79% | 1.65% | 2.24% | 2.87% | 3.01% | 2.61% | 1.56% | 1.75% | 1.91% | 2.34% |
| 2026/04/09 | 8.52% | 2.35% | 2.11% | 3.06% | 3.1% | 2.78% | 1.61% | 2.07% | 1.72% | 2.04% |
| 2026/04/10 | 7.58% | 1.47% | 2.23% | 3.01% | 3.55% | 3.98% | 1.33% | 2.1% | 2% | 1.48% |
| 2026/04/11 | 7.68% | 1.87% | 1.43% | 4.13% | 4.03% | 2.64% | 1.51% | 1.81% | 1.24% | 1.59% |
| 2026/04/12 | 6.41% | 1.39% | 1.33% | 3.84% | 3.65% | 3.5% | 1.76% | 2.35% | 1.23% | 2.06% |
| 2026/04/13 | 7.1% | 1.88% | 0.51% | 3.39% | 3.31% | 3.28% | 1.97% | 1.82% | 1.88% | 1.5% |
| 2026/04/14 | 8.47% | 1.09% | 0.71% | 3.45% | 2.71% | 3.04% | 1.78% | 2.1% | 2.29% | 2.02% |
| 2026/04/15 | 7.89% | 2.05% | 0.49% | 3.15% | 3.03% | 3.27% | 1.6% | 2.33% | 2.16% | 1.83% |
| 2026/04/16 | 7.94% | 1.09% | 0.93% | 3.47% | 2.97% | 2.57% | 1.74% | 2.25% | 1.8% | 1.86% |
| 2026/04/17 | 7.21% | 1.69% | 1.4% | 3.76% | 3.81% | 2.66% | 1.56% | 2.12% | 1.5% | 1.46% |
| 2026/04/18 | 7.45% | 1.68% | 2.64% | 4.12% | 4.64% | 2.3% | 1.46% | 2.54% | 1.31% | 1.61% |
| 2026/04/19 | 7.78% | 1.87% | 1.87% | 4.38% | 3.71% | 3.72% | 1.36% | 2.32% | 1.61% | 2.52% |
| 2026/04/20 | 8.43% | 2.62% | 1.11% | 3.94% | 3.33% | 2.89% | 1.85% | 2.28% | 2.09% | 2.18% |
| 2026/04/21 | 8.34% | 1.28% | 1.79% | 3.52% | 3.32% | 1.75% | 2.08% | 2.4% | 1.84% | 2.43% |
| 2026/04/22 | 8.77% | 1.87% | 1.37% | 2.72% | 3.21% | 1.74% | 1.78% | 2.3% | 2.12% | 2.48% |
| 2026/04/23 | 8.61% | 1.58% | 2.4% | 2.97% | 3.34% | 2.13% | 1.37% | 2.14% | 2.31% | 2.64% |
| 2026/04/24 | 7.99% | 1.95% | 1.87% | 3.13% | 3.64% | 2.37% | 2.09% | 2.51% | 2.32% | 1.71% |
| 2026/04/25 | 7.39% | 1.14% | 2.99% | 3.53% | 3.45% | 1.72% | 1.83% | 2.35% | 1.89% | 2.93% |
| 2026/04/26 | 6.48% | 1.62% | 2.84% | 3.31% | 3.56% | 2.7% | 1.63% | 2.51% | 1.78% | 2.86% |
| 2026/04/27 | 7.04% | 2.56% | 1.99% | 3.47% | 2.79% | 2.41% | 1.48% | 1.89% | 1.77% | 1.68% |
| 2026/04/28 | 8.63% | 2.94% | 1.92% | 2.78% | 3.03% | 2.71% | 1.91% | 3.12% | 1.97% | 1.98% |
| 2026/04/29 | 8.39% | 3.28% | 2.55% | 2.47% | 2.95% | 2.45% | 1.77% | 2.26% | 1.19% | 1.53% |
| 2026/04/30 | 9.58% | 3.33% | 3.02% | 2.94% | 2.88% | 2.48% | 2.43% | 2.09% | 0.68% | 0.64% |
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In April 2026, tafecourses.com.au led with a steady rise, peaking at 9.58%. getmycourse.com.au showed gradual growth, ending at 3.33%. cbdcollege.edu.au fluctuated, closing at 3.02%. Swinburneopen.edu.au and torrens.edu.au maintained moderate shares, while opencolleges.edu.au and aipc.net.au had varied trends. UNSW Online and College for Adult Learning saw slight declines, finishing at 2.09% and 0.68%, respectively. AIM’s share decreased, ending at 0.64%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Take the next step in your career as a Trainer or Assessor with AIM's TAE40122 Cert IV. Develop...
Support people with mental illness. Study online, self-paced & complete in just 12 months. Work placement guaranteed. Nationally recognised...
The CHC43021 Certificate IV in Allied Health Assistance will qualify you to start a rewarding career in the Allied Health industry
Study the Certificate IV in Training and Assessment TAE40122 by AIM Qualifications. Nationally Recognised Training. Free course guide
Government Funded Courses AU. Find a Course That Suits You & Download a Free Course Guide.
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In the competitive landscape of education and corporate training, AIM and Hader Institute shine with compelling ads. AIM’s focus on career advancement through TAE40122 and Hader’s guaranteed work placement for mental health studies highlight their unique selling propositions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Education & Training Corporate Training April 2026 Report
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Data within the AUS Education & Training Corporate Training April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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