AUS Education & Training Corporate Training - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – AUS

Google AI Overview visibility for Education & Training Corporate Training AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.2522222643
63.7477777357
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tafecourses.com.au 8.6
opencolleges.edu.au 6.19
open.edu.au 4.08
torrens.edu.au 3.04
cbdcollege.edu.au 2.89
foundationeducation.edu.au 2.08
rmit.edu.au 2.01
swinburneopen.edu.au 1.96
plentytraining.edu.au 1.94
pmi.org 1.7
others 65.51
  • tafecourses.com.au - 8.6%
  • opencolleges.edu.au - 6.19%
  • open.edu.au - 4.08%
  • torrens.edu.au - 3.04%
  • cbdcollege.edu.au - 2.89%
  • foundationeducation.edu.au - 2.08%
  • rmit.edu.au - 2.01%
  • swinburneopen.edu.au - 1.96%
  • plentytraining.edu.au - 1.94%
  • pmi.org - 1.7%
  • others - 65.51%

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In the education PPC landscape, ‘others’ dominate with 65.51% click share. TAFECourses.com.au leads specific domains at 8.6%, followed by OpenColleges.edu.au at 6.19%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tafecourses.com.au opencolleges.edu.au torrens.edu.au open.edu.au unswonline.com.au cbdcollege.edu.au swinburneopen.edu.au online.mbs.edu aib.edu.au foundationeducation.edu.au
2026/07/01 7.01% 4.85% 4.58% 1.71% 2.93% 1.59% 4.67% 3.12% 3.37% 1.28%
2026/07/02 7.45% 5.4% 4.42% 1.95% 2.44% 1.72% 4.15% 2.2% 3.37% 1.11%
2026/07/03 6.7% 7.15% 4.58% 2% 2.62% 2.2% 3.54% 1.75% 3.85% 1.77%
2026/07/04 4.82% 8.22% 6.23% 2.5% 2.61% 2.33% 2.75% 2.04% 4.43% 2.01%
2026/07/05 4.61% 7.89% 5.06% 2.61% 2.6% 3.35% 3.02% 1.88% 4.83% 1.02%
2026/07/06 6.14% 6.68% 4.53% 2.76% 2.38% 2.18% 2.72% 2.18% 5.09% 0.97%
2026/07/07 5.85% 7.04% 4.52% 3.29% 2.65% 2.08% 3.4% 1.53% 3.48% 1.43%
2026/07/08 4.96% 7.55% 4.37% 3.42% 2.56% 2.76% 2.93% 1.7% 4.42% 1.24%
2026/07/09 5.8% 7.74% 3.63% 4.65% 3.03% 2.5% 2.15% 1.66% 4.81% 0.53%
2026/07/10 5.33% 8.51% 3.3% 3.77% 2.84% 3.23% 2.55% 1.76% 4.34% 1.62%
2026/07/11 7.29% 7.98% 3.74% 3.59% 2.28% 4.75% 2.31% 1.57% 2.89% 2.12%
2026/07/12 6.21% 9.03% 4.52% 3.55% 2.82% 3.8% 2.13% 1.65% 3.66% 2.09%
2026/07/13 7.67% 5.98% 4.37% 4.3% 2.68% 2.78% 2.79% 1.92% 3.18% 2.15%
2026/07/14 7.04% 5.71% 3.93% 3.97% 2.61% 2.62% 2.41% 2.16% 3.4% 2.41%
2026/07/15 6.45% 6.21% 4.49% 3.65% 3.2% 3.03% 3.32% 2.03% 2.1% 3.12%
2026/07/16 4.84% 5.35% 5.34% 4.64% 3.02% 2.62% 3.96% 1.63% 2.5% 2.91%
2026/07/17 4.02% 6.27% 5.41% 5.32% 3.32% 3.23% 2.54% 2.59% 3.32% 2.71%
2026/07/18 3.02% 6.09% 5.55% 3.79% 3.56% 3.03% 2.82% 2.64% 2.67% 3.4%
2026/07/19 3.81% 8.09% 5.09% 4.72% 3.45% 3.89% 2.05% 1.59% 4.24% 2.66%
2026/07/20 3.58% 4.85% 4.57% 4.65% 3.5% 1.27% 2.83% 2.57% 2.94% 3.11%
2026/07/21 6.99% 5.67% 3.91% 3.96% 2.6% 2.6% 2.4% 2.16% 3.38% 2.4%
2026/07/22 5.72% 6.24% 4.6% 3.92% 3.3% 2.37% 2.64% 2.02% 2.85% 2.88%
2026/07/23 5.4% 6.22% 4.81% 3.66% 3.14% 3.2% 2.28% 2.37% 3.61% 2.96%
2026/07/24 4.87% 6.28% 4.63% 3.57% 3% 2.53% 2.77% 1.92% 3.05% 2.88%
2026/07/25 5.86% 6.04% 4.57% 4.41% 2.72% 2.67% 2.96% 2.61% 2.88% 2.74%
2026/07/26 5.41% 5.8% 4.9% 3.31% 3.03% 3.59% 2.5% 2.95% 3.59% 2.85%
2026/07/27 5.97% 4.72% 4.89% 3.5% 2.97% 2.42% 2.77% 2.76% 2.92% 2.89%
2026/07/28 5.69% 4.89% 4.71% 3.34% 2.89% 2.75% 2.98% 2.34% 2.53% 3.41%
2026/07/29 5.49% 5.01% 2.86% 3.37% 2.31% 2.16% 3.26% 2.57% 3.06% 1.37%
2026/07/30 5.69% 5.98% 4.63% 3.72% 3.2% 2.46% 3% 1.99% 2.31% 2.27%
2026/07/31 6.26% 5.08% 4.74% 3.41% 3.38% 3.15% 3.03% 2.15% 2.12% 2.12%
  • tafecourses.com.au
  • opencolleges.edu.au
  • torrens.edu.au
  • open.edu.au
  • unswonline.com.au
  • cbdcollege.edu.au
  • swinburneopen.edu.au
  • online.mbs.edu
  • aib.edu.au
  • foundationeducation.edu.au

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In July 2026, tafecourses.com.au saw fluctuating PPC spend, peaking mid-month. Opencolleges.edu.au maintained a strong presence, while torrens.edu.au experienced a steady decline. By month’s end, tafecourses.com.au regained momentum.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 555
2026/07/02 576
2026/07/03 597
2026/07/04 607
2026/07/05 606
2026/07/06 617
2026/07/07 587
2026/07/08 587
2026/07/09 578
2026/07/10 594
2026/07/11 609
2026/07/12 606
2026/07/13 623
2026/07/14 606
2026/07/15 628
2026/07/16 598
2026/07/17 587
2026/07/18 581
2026/07/19 587
2026/07/20 560
2026/07/21 606
2026/07/22 646
2026/07/23 642
2026/07/24 631
2026/07/25 626
2026/07/26 640
2026/07/27 598
2026/07/28 608
2026/07/29 495
2026/07/30 616
2026/07/31 610

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July saw a dynamic shift in distinct advertisers, starting at 555 and peaking at 646. Despite fluctuations, the month concluded with a stable 610.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
foundationeducation.edu.au 0.9%
plentytraining.edu.au 0.43%
coursera.org 0.31%
cleartowork.com.au 0.24%
training.com.au 0.24%
northmetrotafe.wa.edu.au -0.28%
tafecourses.com.au -0.38%
aim.com.au -0.69%
skillscertified.com.au -0.83%
opencolleges.edu.au -1.23%

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Foundationeducation.edu.au surged with a 0.90 increase, while opencolleges.edu.au dropped by 1.23. Coursera.org and plentytraining.edu.au also saw positive gains.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tafecourses.com.au opencolleges.edu.au open.edu.au torrens.edu.au cbdcollege.edu.au foundationeducation.edu.au swinburneopen.edu.au unswonline.com.au rmit.edu.au plentytraining.edu.au
2026/07/01 10.07% 5.4% 2.27% 2.9% 1.63% 1.42% 3.77% 2.18% 1.53% 1.42%
2026/07/02 9.84% 5.94% 2.37% 3.16% 1.77% 1.08% 3.57% 1.46% 2.11% 1.12%
2026/07/03 8.66% 7.72% 2.55% 3.2% 2.17% 1.52% 2.97% 1.6% 1.84% 1.3%
2026/07/04 6.54% 8.96% 3.08% 4.75% 2.52% 1.92% 2.25% 1.87% 1.58% 1.53%
2026/07/05 6.49% 8.46% 3.21% 4.13% 3.5% 0.97% 2.32% 2.02% 1.93% 1.6%
2026/07/06 8.37% 7.32% 3.4% 3.39% 2.21% 0.85% 2.05% 1.75% 1.38% 1.2%
2026/07/07 7.92% 7.66% 4.57% 3.28% 2.14% 1.25% 2.82% 1.52% 1.59% 1.33%
2026/07/08 6.61% 8.48% 3.73% 3.36% 3.04% 1.05% 2.06% 1.6% 2% 1.36%
2026/07/09 8.25% 8.7% 5.16% 2.41% 2.82% 0.53% 1.86% 1.79% 2.1% 1.24%
2026/07/10 7.34% 9.07% 4.3% 2.42% 3.3% 1.37% 2.05% 1.96% 1.69% 1.63%
2026/07/11 9.18% 8.55% 4.42% 2.59% 4.78% 1.87% 1.87% 1.47% 2.14% 2.19%
2026/07/12 7.91% 9.24% 4.04% 3.11% 3.73% 1.75% 1.49% 1.88% 1.45% 2.09%
2026/07/13 9.44% 6.75% 5.19% 3.26% 2.76% 2.06% 2.05% 1.66% 1.39% 1.58%
2026/07/14 8.87% 6.22% 4.9% 2.85% 2.8% 2.39% 1.78% 1.56% 2.03% 1.6%
2026/07/15 8.18% 6.62% 4.12% 3.27% 3.17% 3.2% 2.49% 2.07% 2.49% 1.48%
2026/07/16 6.97% 5.62% 4.96% 4.22% 2.67% 2.81% 3.38% 1.96% 1.27% 1.73%
2026/07/17 6.53% 6.88% 6.65% 4.23% 3.43% 2.9% 1.89% 1.9% 1.28% 0.99%
2026/07/18 4.91% 6.99% 4.57% 3.83% 3.23% 3.47% 2.44% 2.22% 1.29% 3.01%
2026/07/19 5.93% 9.02% 5.32% 3.59% 4.08% 2.56% 1.62% 2.03% 1.44% 2.08%
2026/07/20 5.35% 5.04% 5.67% 3.26% 1.49% 3.29% 2.43% 2.24% 1.29% 2.1%
2026/07/21 8.87% 6.22% 4.9% 2.85% 2.8% 2.39% 1.78% 1.56% 2.03% 1.6%
2026/07/22 7.69% 6.95% 4.77% 3.43% 2.44% 3.03% 2.11% 1.99% 1.63% 2%
2026/07/23 7.32% 7.15% 4.15% 3.33% 3.37% 2.87% 1.68% 2% 1.63% 1.73%
2026/07/24 6.89% 7.06% 4.23% 3.17% 2.56% 2.78% 2.3% 1.97% 1.53% 1.82%
2026/07/25 8.01% 6.76% 5.23% 3.24% 2.79% 2.81% 2.6% 1.69% 1.51% 2.01%
2026/07/26 8.05% 6.55% 3.96% 3.48% 3.66% 2.96% 2.01% 2.06% 1.64% 1.92%
2026/07/27 8.13% 5.06% 5.1% 3.82% 2.6% 2.94% 2.14% 1.77% 1.62% 1.58%
2026/07/28 7.76% 5.29% 4.11% 3.25% 2.81% 3.49% 2.33% 1.95% 1.46% 2.12%
2026/07/29 7.72% 5.46% 3.69% 2.06% 2.29% 1.53% 2.75% 1.5% 2.48% 1.91%
2026/07/30 7.96% 6.47% 4.56% 3.32% 2.48% 2.33% 2.49% 1.86% 1.39% 1.82%
2026/07/31 8.16% 5.67% 4.6% 3.27% 3.17% 2.41% 2.3% 2.05% 1.69% 1.61%
  • tafecourses.com.au
  • opencolleges.edu.au
  • open.edu.au
  • torrens.edu.au
  • cbdcollege.edu.au
  • foundationeducation.edu.au
  • swinburneopen.edu.au
  • unswonline.com.au
  • rmit.edu.au
  • plentytraining.edu.au

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In July 2026, tafecourses.com.au started strong but fluctuated, ending at 8.16%. Opencolleges.edu.au peaked mid-month, closing at 5.67%. Open.edu.au saw steady growth, finishing at 4.6%. Torrens.edu.au remained stable, ending at 3.27%. Cbdcollege.edu.au had a mid-month peak, closing at 3.17%. Foundationeducation.edu.au showed consistent growth, ending at 2.41%. Swinburneopen.edu.au fluctuated, finishing at 2.3%. Unswonline.com.au remained steady, closing at 2.05%. Rmit.edu.au had minor fluctuations, ending at 1.69%. Plentytraining.edu.au showed stability, closing at 1.61%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training - Last month
  1. 1
    TAE40116 Certificate IV in TAE | Fast-track Your Career Success http://promotion.aim.com.au › qualifications › diploma

    Take the next step in your career as a Trainer or Assessor with AIM's TAE40122 Cert IV. Develop training skills with AIM’s TAE40122 Cert IV. Nationally recognised training. 100% Online.

  2. 2
    Certificate IV in TAE40122 - 10 Days in Class https://www.cbdcollege.edu.au › tae › online_zoom

    Get certified with the TAE40122 Certificate IV in Training & Assessment from CBD College. Complete assessments and training in a fun and interactive...

  3. 3
    Melbourne Business School MBA | Study An Online MBA In 2026 https://online.mbs.edu › business_admin › master

    Taught By The Experts Behind Australia’s No.1 Master of Business Administration (MBA).* Download An MBA Brochure For More Info On Learning Outcomes, Fees & Entry Requirements.

  4. 4
    Skills Certified Australia https://www.skillscertified.com.au

    Free RPL Assessment — Convert Your Work Experience Into a Nationally Recognised Qualification. Contact Us Today! No...

  5. 5
    Certificate IV in Training and Assessment https://www.tafecourses.com.au

    Study the Certificate IV in Training and Assessment TAE40122 by AIM Qualifications. Browse TAFE Courses. Search TAFE by Subject.

Copyright © Adthena. All rights reserved.

In the competitive landscape of education and corporate training, AIM’s ad stands out with its promise of career advancement through the TAE40122 Certificate IV, emphasizing online accessibility. CBD College offers an engaging, in-class experience, while Melbourne Business School highlights its prestigious online MBA. Skills Certified Australia focuses on converting work experience into qualifications, and TAFE Courses promotes diverse training options.

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