AUS Education & Training Corporate Training - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – AUS

Google AI Overview visibility for Education & Training Corporate Training AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.4026240319
69.5973759681
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tafecourses.com.au 9.55
opencolleges.edu.au 4.14
aim.com.au 3.35
swinburneopen.edu.au 3.22
aipc.net.au 2.27
cbdcollege.edu.au 1.94
foundationeducation.edu.au 1.91
torrens.edu.au 1.87
tafeqld.edu.au 1.76
open.edu.au 1.69
others 68.3
  • tafecourses.com.au - 9.55%
  • opencolleges.edu.au - 4.14%
  • aim.com.au - 3.35%
  • swinburneopen.edu.au - 3.22%
  • aipc.net.au - 2.27%
  • cbdcollege.edu.au - 1.94%
  • foundationeducation.edu.au - 1.91%
  • torrens.edu.au - 1.87%
  • tafeqld.edu.au - 1.76%
  • open.edu.au - 1.69%
  • others - 68.3%

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In the education PPC landscape, ‘others’ dominate with 68.3% click share, while ‘tafecourses.com.au’ leads individual domains at 9.55%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tafecourses.com.au opencolleges.edu.au swinburneopen.edu.au aim.com.au unswonline.com.au torrens.edu.au aipc.net.au aib.edu.au online.mbs.edu monarch.edu.au
2026/06/01 4.95% 3.26% 4.45% 3.22% 2.94% 3.19% 2.51% 2.59% 1.85% 1.93%
2026/06/02 4.95% 3.54% 4.67% 3.72% 2.51% 2.67% 3.11% 1.71% 1.73% 2.4%
2026/06/03 5.78% 3.23% 4.25% 2.45% 2.45% 3.45% 2.56% 1.55% 1.91% 1%
2026/06/04 4.46% 3.41% 4.69% 3.85% 2.06% 2.71% 3.17% 2.24% 1.37% 2.94%
2026/06/05 5.01% 4.15% 4.51% 3.35% 2.48% 2.44% 3.43% 2.06% 1.54% 2.5%
2026/06/06 3.98% 4.22% 4.46% 5.24% 2.31% 2.42% 3.33% 2.29% 1.37% 2.7%
2026/06/07 3.6% 5.53% 4.32% 5.46% 2.26% 3.37% 3.16% 2.88% 1.57% 2.62%
2026/06/08 3.98% 4.31% 4.19% 3.17% 2.34% 2.2% 3.45% 2.69% 1.39% 2.59%
2026/06/09 4.67% 3.77% 3.85% 3.55% 2.6% 2.97% 3.15% 2.11% 1.96% 2.79%
2026/06/10 5.91% 2.18% 5.38% 3.06% 2.27% 2.62% 3.19% 1.59% 1.25% 2.54%
2026/06/11 5.66% 2.79% 4.1% 3.86% 2.6% 3.27% 3.37% 1.99% 2.4% 2.65%
2026/06/12 6.26% 3.7% 4.38% 3.44% 2.46% 3.23% 3.41% 2.24% 2% 2.17%
2026/06/13 5.19% 3.47% 4.5% 5.04% 3.12% 3.75% 3.34% 2.67% 2.56% 1.82%
2026/06/14 5.26% 5.82% 3.97% 4.76% 2.91% 3.38% 3.08% 2.87% 2.62% 2.03%
2026/06/15 6.58% 2.98% 3.92% 3.75% 2.55% 2.91% 3.43% 2.94% 2.61% 1.46%
2026/06/16 6.94% 3.94% 4.82% 3.35% 2.15% 3.22% 3.3% 2.27% 2.31% 1.69%
2026/06/17 7.01% 4.15% 3.72% 2.25% 2.31% 3.47% 2.84% 2.21% 2.62% 1.63%
2026/06/18 6.81% 4.31% 4.56% 2.96% 2.3% 4.04% 2.56% 2.09% 2.64% 1.48%
2026/06/19 5.62% 3.71% 4.64% 3.47% 2.23% 3.9% 2.88% 2.51% 2.99% 1.89%
2026/06/20 5.77% 3.49% 4.29% 4.21% 3.19% 3.47% 3.16% 2.09% 2.06% 2.22%
2026/06/21 4.84% 6.16% 4.1% 4.55% 2.83% 3.65% 2.99% 2.68% 2.24% 2.35%
2026/06/22 6.17% 4.19% 3.85% 2.16% 2.89% 2.66% 2.88% 3.23% 2.71% 3.12%
2026/06/23 4.43% 4.5% 4.94% 1.9% 2.2% 2.78% 2.7% 2.58% 2.6% 4.9%
2026/06/24 5.04% 5.02% 5.31% 1.82% 2.62% 3.09% 2.66% 2.76% 2.58% 2.61%
2026/06/25 4.67% 5.16% 5.6% 1.53% 2.73% 3.14% 2.66% 3.41% 2.47% 2.45%
2026/06/26 4.11% 5.04% 4.94% 3.55% 3.39% 3.29% 3.11% 2.99% 2.75% 2.51%
2026/06/27 3.52% 6.36% 4.28% 4.65% 3.32% 3.67% 3.42% 3.04% 2.69% 2.74%
2026/06/28 3.82% 6.77% 4.55% 5.3% 3.43% 4.26% 2.71% 3.15% 2.71% 2.47%
2026/06/29 6.81% 4.41% 5.45% 4.97% 3.23% 3.15% 2.73% 2.77% 2.15% 1.62%
2026/06/30 7.6% 5.64% 5.09% 4.94% 3.15% 2.99% 2.2% 2.1% 2.01% 1.76%
  • tafecourses.com.au
  • opencolleges.edu.au
  • swinburneopen.edu.au
  • aim.com.au
  • unswonline.com.au
  • torrens.edu.au
  • aipc.net.au
  • aib.edu.au
  • online.mbs.edu
  • monarch.edu.au

Copyright © Adthena. All rights reserved.

In June 2026, tafecourses.com.au led with a peak spend share of 7.60% on the 30th. opencolleges.edu.au saw fluctuations, peaking at 6.77% on the 28th. Swinburneopen.edu.au maintained steady growth, ending at 5.09%. AIM.com.au experienced a mid-month dip, recovering to 4.94%. UNSWonline.com.au remained stable, while torrens.edu.au showed consistent performance. AIPC.net.au and AIB.edu.au had minor fluctuations. Online.mbs.edu and monarch.edu.au had lower shares, with monarch.edu.au peaking at 4.90% on the 23rd.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 713
2026/06/02 711
2026/06/03 705
2026/06/04 671
2026/06/05 668
2026/06/06 662
2026/06/07 667
2026/06/08 677
2026/06/09 656
2026/06/10 645
2026/06/11 649
2026/06/12 651
2026/06/13 612
2026/06/14 599
2026/06/15 615
2026/06/16 606
2026/06/17 598
2026/06/18 588
2026/06/19 595
2026/06/20 592
2026/06/21 590
2026/06/22 601
2026/06/23 604
2026/06/24 596
2026/06/25 584
2026/06/26 574
2026/06/27 568
2026/06/28 574
2026/06/29 583
2026/06/30 586

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June saw a steady decline in distinct advertisers, starting at 713 and ending at 586.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
skillscertified.com.au 1.9%
opencolleges.edu.au 0.92%
tafecourses.com.au 0.58%
westernsydney.edu.au 0.45%
australiawidefirstaid.com.au 0.39%
swinburne.edu.au -0.46%
lcieducation.com -0.51%
fortresslearning.edu.au -0.66%
classbento.com.au -0.74%
vic.gov.au -0.79%

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Skillscertified.com.au surged with a 1.90 increase, while vic.gov.au dropped by 0.79.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tafecourses.com.au opencolleges.edu.au aim.com.au swinburneopen.edu.au torrens.edu.au cbdcollege.edu.au aipc.net.au foundationeducation.edu.au monarch.edu.au swinburneonline.edu.au
2026/06/01 7.18% 3.64% 2.27% 4.09% 2.35% 2.24% 1.76% 2.25% 1.29% 1.99%
2026/06/02 7.24% 3.74% 3.05% 4.06% 1.81% 1.86% 2.31% 1.82% 1.52% 2.6%
2026/06/03 8.31% 3.51% 1.78% 3.66% 2.43% 2.33% 1.7% 2.14% 0.91% 2.28%
2026/06/04 6.77% 3.73% 3.01% 4.19% 1.77% 2.15% 2.54% 2.21% 1.92% 1.93%
2026/06/05 7.68% 4.55% 2.68% 3.6% 1.54% 1.9% 2.67% 2.51% 1.89% 1.89%
2026/06/06 5.9% 4.31% 4.18% 3.49% 1.51% 2.26% 2.53% 3.12% 2% 2.76%
2026/06/07 5.39% 5.91% 4.32% 3.61% 2.23% 2.27% 2.29% 2.61% 2.22% 2.33%
2026/06/08 5.89% 4.39% 2.31% 3.34% 1.42% 2.55% 2.49% 2.18% 1.67% 2.04%
2026/06/09 6.73% 4.37% 2.75% 3.13% 1.9% 1.87% 2.23% 1.77% 1.76% 1.77%
2026/06/10 8.62% 2.3% 2.48% 4.66% 1.63% 1.51% 2.2% 1.87% 1.93% 1.62%
2026/06/11 8.28% 3.03% 3.25% 3.48% 2.03% 1.14% 2.46% 2.04% 2.28% 2.05%
2026/06/12 8.72% 3.75% 3.57% 3.43% 2.01% 1.47% 2.44% 1.89% 1.57% 2.36%
2026/06/13 7.5% 3.8% 4.43% 3.98% 2.42% 1.44% 2.38% 2.68% 1.49% 2.41%
2026/06/14 7.35% 5.94% 3.88% 2.96% 2.07% 1.87% 2.03% 2.3% 1.9% 1.98%
2026/06/15 8.99% 3.2% 3.23% 3.45% 1.84% 1.85% 2.37% 1.94% 1.49% 1.44%
2026/06/16 9.31% 3.87% 2.81% 3.98% 2.18% 1.9% 2.34% 1.53% 1.43% 1.72%
2026/06/17 9.16% 4.54% 1.84% 2.99% 2.21% 1.73% 2.02% 1.9% 1.43% 1.74%
2026/06/18 9.19% 4.21% 2.4% 3.78% 2.56% 1.48% 1.81% 1.56% 1.58% 1.79%
2026/06/19 8.26% 3.77% 2.83% 3.65% 2.35% 1.5% 2.21% 2.35% 1.54% 2.3%
2026/06/20 7.55% 3.65% 3.4% 3.31% 2.16% 2.86% 2.3% 1.78% 1.86% 1.9%
2026/06/21 6.62% 6.53% 3.85% 3.12% 2.43% 2.02% 2.28% 1.24% 1.86% 2.02%
2026/06/22 8.48% 4.54% 1.92% 3.14% 1.75% 1.48% 2.24% 1.58% 2.65% 1.28%
2026/06/23 6.62% 4.84% 1.58% 4.24% 1.82% 1.69% 2.03% 1.54% 3.82% 1.78%
2026/06/24 7.34% 5.18% 1.64% 4.24% 1.85% 1.25% 1.97% 1.72% 2.01% 2.01%
2026/06/25 7.33% 5.05% 1.33% 4.51% 1.72% 1.23% 1.78% 1.36% 1.98% 1.96%
2026/06/26 6.65% 5.24% 3.15% 4.03% 1.87% 1.78% 2.48% 2.31% 1.78% 2.27%
2026/06/27 5.99% 6.67% 4.15% 3.12% 2.07% 1.79% 2.61% 2.7% 1.79% 1.74%
2026/06/28 6.13% 7.1% 4.64% 3.4% 2.62% 2.29% 1.97% 2.9% 1.75% 2.16%
2026/06/29 9.17% 4.82% 4.51% 4.55% 1.99% 1.46% 2.11% 1.51% 1.17% 1.27%
2026/06/30 9.89% 6.09% 4.53% 4.18% 1.85% 1.69% 1.65% 1.45% 1.44% 1.2%
  • tafecourses.com.au
  • opencolleges.edu.au
  • aim.com.au
  • swinburneopen.edu.au
  • torrens.edu.au
  • cbdcollege.edu.au
  • aipc.net.au
  • foundationeducation.edu.au
  • monarch.edu.au
  • swinburneonline.edu.au

Copyright © Adthena. All rights reserved.

In June 2026, tafecourses.com.au led with a fluctuating impression share, peaking at 9.89% on the 30th. Opencolleges.edu.au saw a steady rise, ending at 6.09%. Aim.com.au’s share increased, closing at 4.53%. Swinburneopen.edu.au maintained stability, finishing at 4.18%. Torrens.edu.au and cbdcollege.edu.au had modest shares, while aipc.net.au and foundationeducation.edu.au showed slight variations. Monarch.edu.au and swinburneonline.edu.au had lower shares, with minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training - Last month
  1. 1
    TAE40116 Certificate IV in TAE | 20% off Certified Courses http://promotion.aim.com.au › qualifications › diploma

    Take the next step in your career as a Trainer or Assessor with AIM's TAE40122 Cert IV. Develop training skills with AIM’s TAE40122 Cert IV.

  2. 2
    Certificate IV in TAE40122 - 10 Days in Class https://www.cbdcollege.edu.au › tae › online_zoom

    Get certified with the TAE40122 Certificate IV in Training & Assessment from CBD College. Complete assessments and training in a fun and interactive...

  3. 3
    Cert IV Mental Health Online - Work Placement Included https://courses.haderinstitute.edu.au › chc43315

    Support people with mental illness. Study online, self-paced & complete in just 12 months. Work placement guaranteed. Nationally recognised training with personalised mentor support.

  4. 4
    Skills Certified Australia https://www.skillscertified.com.au

    Free RPL Assessment — Convert Your Work Experience Into a Nationally Recognised Qualification. Contact Us Today! No...

  5. 5
    Certificate IV in Training and Assessment - AIM Qualifications https://www.tafecourses.com.au

    Study the Certificate IV in Training and Assessment TAE40122 by AIM Qualifications. Nationally Recognised Training. Free course guide

Copyright © Adthena. All rights reserved.

In the competitive landscape of education and corporate training, AIM’s 20% discount on TAE40116 courses stands out, enticing career advancement. CBD College offers a dynamic 10-day in-class experience, while Hader Institute guarantees work placement for mental health certification. Skills Certified Australia converts experience into qualifications, and TAFE Courses promotes AIM’s nationally recognized training.

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