AUS Education & Training Corporate Training - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – AUS

Google AI Overview visibility for Education & Training Corporate Training AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.7864660634
62.2135339366
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tafecourses.com.au 15.37
cbdcollege.edu.au 4.38
opencolleges.edu.au 3.35
open.edu.au 2.84
tafeqld.edu.au 2.78
coursera.org 2.31
pmi.org 2.1
training.com.au 2.09
torrens.edu.au 2.03
plentytraining.edu.au 1.85
others 60.9
  • tafecourses.com.au - 15.37%
  • cbdcollege.edu.au - 4.38%
  • opencolleges.edu.au - 3.35%
  • open.edu.au - 2.84%
  • tafeqld.edu.au - 2.78%
  • coursera.org - 2.31%
  • pmi.org - 2.1%
  • training.com.au - 2.09%
  • torrens.edu.au - 2.03%
  • plentytraining.edu.au - 1.85%
  • others - 60.9%

Copyright © Adthena. All rights reserved.

In the education PPC landscape, ‘tafecourses.com.au’ leads with 15.37% click share, while ‘others’ dominate at 60.9%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tafecourses.com.au opencolleges.edu.au coursera.org cbdcollege.edu.au torrens.edu.au aib.edu.au swinburneopen.edu.au open.edu.au unswonline.com.au plentytraining.edu.au
2026/08/01 7.29% 4.83% 1.4% 3.55% 4.9% 1.72% 2.61% 3.31% 2.85% 2.61%
2026/08/02 7.47% 5.5% 1.61% 3.14% 3.96% 2.35% 2.86% 3.39% 3.08% 2.02%
2026/08/03 6.41% 4.38% 1.71% 2.62% 4% 2.22% 2.61% 3.92% 3.6% 1.9%
2026/08/04 7.4% 4.82% 1.58% 1.77% 4.22% 2.04% 2.61% 2.91% 2.92% 2.69%
2026/08/05 7.54% 3.37% 1.61% 3.33% 3.87% 1.47% 4.46% 3.21% 2.27% 3.36%
2026/08/06 9.88% 3.74% 2.97% 3.91% 3.54% 1.61% 3.09% 2.77% 2.44% 3.39%
2026/08/07 8.83% 3.77% 3.03% 4.34% 3.75% 1.75% 2.89% 3.54% 2.6% 2.77%
2026/08/08 5.41% 5.06% 3.58% 4.86% 2.49% 1.87% 2.48% 4.35% 2.8% 4.32%
2026/08/09 5.7% 4.95% 3.15% 6.23% 2.49% 1.82% 3.25% 3.81% 2.68% 3.77%
2026/08/10 7.07% 4% 2.85% 4.77% 1.48% 2.46% 2.28% 4.07% 2.4% 1.79%
2026/08/11 9.75% 4.77% 2.8% 3.43% 2.87% 2.85% 1.5% 3.88% 2.56% 2.14%
2026/08/12 9.63% 2.04% 4.3% 5.33% 2.17% 2.3% 3.62% 3.27% 3% 1.63%
2026/08/13 9.21% 1.98% 2.95% 4.54% 3.28% 2.89% 3.01% 2.95% 2.24% 2.94%
2026/08/14 9.15% 3.73% 3.03% 5.53% 2.83% 2.7% 3.37% 2.8% 2.17% 2.76%
2026/08/15 8.18% 4.66% 4.4% 6.91% 2.29% 3.94% 2.09% 3.52% 2.02% 2.15%
2026/08/16 8.8% 4.27% 3.41% 5.94% 2.25% 3.25% 1.88% 3.8% 2.24% 3.24%
2026/08/17 10.36% 3.2% 4.01% 6.93% 1.93% 3.32% 2.19% 3.64% 2.58% 2.61%
2026/08/18 9.4% 3.23% 3.71% 6.38% 1.98% 2.99% 2.43% 3.3% 2.27% 2.15%
2026/08/19 12.02% 4.11% 3.1% 6.93% 1.62% 3.31% 2.79% 3.23% 1.33% 2.77%
2026/08/20 9.99% 3.7% 3.94% 7.2% 2.19% 2.7% 1.36% 3.62% 2.54% 1.86%
2026/08/21 13.84% 2.9% 3.67% 3.92% 2.57% 2.46% 3.06% 2.44% 1.87% 1.5%
2026/08/22 13.93% 3.04% 4.28% 5.44% 1.52% 2.53% 2.62% 2.81% 1.87% 2.04%
2026/08/23 14.61% 3.43% 3.53% 4.62% 2.11% 2.56% 2.28% 2.36% 2.22% 2.48%
2026/08/24 10.59% 4.7% 4.75% 5.11% 1.53% 2.78% 2.45% 3.41% 2.42% 1.93%
2026/08/25 10.06% 3.17% 5.74% 5.42% 1.46% 2.47% 2.03% 2.26% 1.6% 1.14%
2026/08/26 11.04% 3.75% 6.7% 7.35% 2.07% 2.72% 1.93% 2.18% 1.73% 1.21%
2026/08/27 9.61% 4.13% 5.11% 7.78% 1.43% 2.24% 1.8% 1.72% 1.31% 0.73%
2026/08/28 8.91% 4.85% 7.76% 8.26% 2.06% 2.51% 2.04% 1.55% 1.09% 0.87%
2026/08/29 9.13% 3.52% 8.55% 8.49% 1.81% 2.18% 1.68% 1.55% 0.82% 1.23%
2026/08/30 7.68% 5.85% 6.31% 6.65% 3.44% 2.85% 2.49% 1.26% 1.12% 0.74%
2026/08/31 9.42% 6.47% 6.18% 5.45% 2.8% 2.57% 2.21% 0.92% 0.77% 0.37%
  • tafecourses.com.au
  • opencolleges.edu.au
  • coursera.org
  • cbdcollege.edu.au
  • torrens.edu.au
  • aib.edu.au
  • swinburneopen.edu.au
  • open.edu.au
  • unswonline.com.au
  • plentytraining.edu.au

Copyright © Adthena. All rights reserved.

In August 2026, tafecourses.com.au led with a peak spend share of 14.61% on the 23rd. opencolleges.edu.au saw a rise to 6.47% by month’s end. coursera.org’s share surged to 8.55% on the 29th. cbdcollege.edu.au peaked at 8.49% on the 29th. Torrens.edu.au fluctuated, ending at 2.8%. aib.edu.au maintained stability, closing at 2.57%. Swinburneopen.edu.au’s share varied, finishing at 2.21%. open.edu.au’s share declined to 0.92% by the 31st. unswonline.com.au ended at 0.77%, while plentytraining.edu.au concluded at 0.37%.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 605
2026/08/02 626
2026/08/03 619
2026/08/04 610
2026/08/05 504
2026/08/06 532
2026/08/07 509
2026/08/08 471
2026/08/09 497
2026/08/10 496
2026/08/11 518
2026/08/12 491
2026/08/13 482
2026/08/14 453
2026/08/15 455
2026/08/16 446
2026/08/17 435
2026/08/18 437
2026/08/19 404
2026/08/20 409
2026/08/21 445
2026/08/22 421
2026/08/23 458
2026/08/24 468
2026/08/25 450
2026/08/26 448
2026/08/27 453
2026/08/28 445
2026/08/29 449
2026/08/30 479
2026/08/31 469

Copyright © Adthena. All rights reserved.

August began with 605 advertisers, peaking at 626 on the 2nd. A decline followed, reaching 404 on the 19th. The month concluded with a slight recovery, ending at 469 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tafecourses.com.au 1.83%
coursera.org 1.26%
cbdcollege.edu.au 1.24%
aim.com.au 1.18%
tafesa.edu.au 1.04%
unswonline.com.au -0.52%
torrens.edu.au -0.74%
training.com.au -0.78%
plentytraining.edu.au -1.22%
open.edu.au -1.51%

Copyright © Adthena. All rights reserved.

In the past month, ‘tafecourses.com.au’ surged by 1.83%, while ‘open.edu.au’ dropped by 1.51%. Positive gains were also seen for ‘coursera.org’ and ‘cbdcollege.edu.au’.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tafecourses.com.au opencolleges.edu.au cbdcollege.edu.au coursera.org torrens.edu.au aali.com.au swinburneopen.edu.au training.com.au open.edu.au plentytraining.edu.au
2026/08/01 10.02% 5.2% 3.56% 1.12% 4.03% 0.84% 2.03% 1.87% 3.39% 2.21%
2026/08/02 10.99% 5.54% 3.29% 1.14% 3.05% 1.18% 2.16% 1.82% 3.99% 1.64%
2026/08/03 9.85% 4.4% 2.8% 1.27% 3.36% 0.73% 1.93% 1.53% 4.25% 1.59%
2026/08/04 10.7% 4.72% 1.72% 1.52% 3.93% 1.2% 2.02% 2.88% 3.94% 2.12%
2026/08/05 11.98% 3.57% 3.21% 1.24% 3.32% 1.02% 3.53% 2.8% 3.18% 2.45%
2026/08/06 14.08% 3.91% 3.68% 2.31% 3.61% 0.98% 2.37% 2.69% 3.06% 2.48%
2026/08/07 13.95% 4.3% 4.39% 2.88% 2.92% 0.48% 2.08% 1.28% 4.82% 2.06%
2026/08/08 9.01% 4.93% 4.96% 3.23% 1.6% 1.12% 1.97% 1.38% 5.03% 3.41%
2026/08/09 8.68% 4.76% 6.3% 2.53% 1.75% 2.9% 2.72% 1.65% 3.77% 3.05%
2026/08/10 11.49% 4.24% 4.55% 2.03% 1.21% 2.55% 2.17% 1.75% 3.73% 1.39%
2026/08/11 14.8% 4.89% 3.29% 2.42% 2.09% 1.37% 1.11% 3.22% 4.07% 1.79%
2026/08/12 15.96% 1.79% 5.06% 3.86% 1.63% 1.85% 2.95% 1.95% 3.26% 1.34%
2026/08/13 15.3% 1.77% 4.4% 2.17% 2.43% 1.58% 2.74% 3.79% 2.75% 2.61%
2026/08/14 14.58% 3.18% 5.3% 2.23% 2.98% 2.14% 3.01% 3.27% 2.6% 2.35%
2026/08/15 13.61% 4.38% 6.96% 3.46% 1.89% 2.51% 1.69% 1.27% 3.45% 1.93%
2026/08/16 13.44% 3.64% 5.48% 2.41% 2.64% 3.21% 1.85% 2.52% 3.4% 2.49%
2026/08/17 15.69% 2.63% 6.38% 2.56% 2.19% 1.81% 2.1% 2.8% 4.27% 1.97%
2026/08/18 14.82% 2.77% 6.37% 3.31% 1.78% 3.37% 1.81% 1.55% 3.11% 1.8%
2026/08/19 17.83% 3.45% 6.13% 2.88% 1.66% 1.28% 1.97% 2.71% 2.55% 2.38%
2026/08/20 16.45% 3.59% 7.06% 3.46% 2.05% 1.53% 0.91% 2.24% 3.87% 1.5%
2026/08/21 18.77% 2.57% 3.51% 2.92% 1.72% 0.92% 2.52% 1.86% 2.23% 1.22%
2026/08/22 18.48% 2.73% 4.62% 4.06% 1.2% 1.71% 2% 2.01% 2.63% 1.51%
2026/08/23 18.75% 3.15% 4.53% 3.45% 1.82% 1.44% 1.82% 1.74% 2.18% 1.86%
2026/08/24 15.66% 4.58% 4.7% 3.4% 1.09% 1.38% 1.84% 1.97% 3.25% 1.53%
2026/08/25 14.41% 3.17% 5.05% 4.58% 1.57% 2.53% 1.57% 1.32% 2.02% 0.9%
2026/08/26 16.13% 3.23% 7.39% 4.69% 1.77% 2.96% 1.45% 1.55% 1.92% 0.94%
2026/08/27 13.68% 3.34% 7.24% 3.15% 1.46% 2.04% 1.24% 1.74% 1.56% 0.55%
2026/08/28 14.99% 4.39% 7.81% 5.72% 1.74% 2.09% 1.4% 1.69% 1.35% 0.67%
2026/08/29 13.82% 3.21% 7.86% 5.97% 1.76% 4.4% 1.14% 1.64% 1.33% 0.9%
2026/08/30 11.42% 5.5% 6.2% 3.93% 2.85% 4.71% 2.06% 1.08% 1.13% 0.59%
2026/08/31 12.13% 5.7% 5.31% 3.83% 2.51% 2.45% 2.11% 1.19% 1.15% 0.28%
  • tafecourses.com.au
  • opencolleges.edu.au
  • cbdcollege.edu.au
  • coursera.org
  • torrens.edu.au
  • aali.com.au
  • swinburneopen.edu.au
  • training.com.au
  • open.edu.au
  • plentytraining.edu.au

Copyright © Adthena. All rights reserved.

In August 2026, tafecourses.com.au led with a peak impression share of 18.77% on the 21st. OpenColleges.edu.au fluctuated, ending at 5.7%. CBDCollege.edu.au saw a rise, peaking at 7.86% on the 29th. Coursera.org steadily increased, closing at 3.83%. Torrens.edu.au remained stable, finishing at 2.51%. Aali.com.au spiked to 4.71% on the 30th. SwinburneOpen.edu.au and Training.com.au showed minor variations, ending at 2.11% and 1.19%, respectively. Open.edu.au declined, closing at 1.15%. PlentyTraining.edu.au decreased, ending at 0.28%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training - Last month
  1. 1
    Certificate IV in TAE40122 - 10 Days in Class https://www.cbdcollege.edu.au › tae › online_zoom

    Get certified with the TAE40122 Certificate IV in Training & Assessment from CBD College. Complete assessments and training in a fun and interactive...

  2. 2
    TAFE Courses - Government Funded Courses https://www.coursefinder.com.au

    Compare online courses from top Australian universities, RTOs and TAFE.

  3. 3
    Free Tafe Courses Sydney Courses 2026 | Studyselect https://www.studyselect.com.au

    Discover your next qualification on StudySelect. Compare and choose the right course.

  4. 4
    Tafe Courses in Australia | Apply Now For 2026 https://www.tafecourses.com.au › courses

    Search For Tafe Courses Online & Download a Free Course Guide! Tafecourses.com.au is Australia's Favourite Place to Find & Compare Tafe Courses.

  5. 5
    Government Funded Courses AU - Study a Course in 2026 https://www.training.com.au › gov-funded › courses

    Government Funded Courses AU. Find a Course That Suits You & Download a Free Course Guide.

Copyright © Adthena. All rights reserved.

In the competitive landscape of education and training, CBD College stands out with its engaging TAE40122 Certificate IV course, promising a fun, interactive experience. Meanwhile, CourseFinder and StudySelect emphasize government-funded opportunities, offering a wide array of choices for prospective students. TafeCourses.com.au and Training.com.au highlight the accessibility of TAFE courses, encouraging immediate applications and providing comprehensive guides.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports