Why is the AUS Education & Training Corporate Training March 2026 Report useful and how should I use it?

Why is the AUS Education & Training Corporate Training March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Corporate Training March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Corporate Training March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Corporate Training March 2026 Report?

The AUS Education & Training Corporate Training March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Corporate Training March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Corporate Training March 2026 Report for?

The AUS Education & Training Corporate Training March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Corporate Training - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Corporate Training AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.8758865365
	86.1241134635

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
tafecourses.com.au	11.49
training.com.au	4.08
aim.com.au	3.94
cbdcollege.edu.au	3.75
opencolleges.edu.au	2.9
swinburneopen.edu.au	2.78
torrens.edu.au	2.3
tafeqld.edu.au	1.69
aipc.net.au	1.58
rmit.edu.au	1.57
others	63.92

tafecourses.com.au - 11.49%
training.com.au - 4.08%
aim.com.au - 3.94%
cbdcollege.edu.au - 3.75%
opencolleges.edu.au - 2.9%
swinburneopen.edu.au - 2.78%
torrens.edu.au - 2.3%
tafeqld.edu.au - 1.69%
aipc.net.au - 1.58%
rmit.edu.au - 1.57%
others - 63.92%

In the education PPC landscape, ‘tafecourses.com.au’ leads with 11.49% click share, while ‘others’ dominate at 63.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	tafecourses.com.au	swinburneopen.edu.au	torrens.edu.au	cbdcollege.edu.au	aipc.net.au	studyonline.unsw.edu.au	unswonline.com.au	aim.com.au	opencolleges.edu.au	training.com.au
2026/03/01	6.16%	3.16%	3.24%	3.97%	3.13%	1.94%	2.35%	2.93%	3.83%	2.47%
2026/03/02	6.99%	2.55%	2.84%	2.7%	2.09%	2.06%	2.35%	2.68%	5.01%	2.51%
2026/03/03	9.22%	2.9%	2.04%	1.78%	2.24%	1.75%	2.89%	1.9%	4.87%	3.16%
2026/03/04	9.33%	2.69%	1.73%	2.1%	1.82%	2.37%	2.33%	2.68%	5.25%	3.73%
2026/03/05	8.1%	2.82%	2.39%	2.07%	2.08%	2.73%	2.41%	3.45%	4.37%	2.93%
2026/03/06	9.38%	3.3%	2.93%	1.73%	1.9%	2.2%	2.32%	1.94%	4.34%	2.88%
2026/03/07	7.23%	3.01%	3.62%	2.92%	1.87%	2.27%	2.41%	3.05%	5.29%	2.87%
2026/03/08	7.05%	3.83%	3.02%	2.96%	2.07%	2.01%	2.74%	3.32%	4.25%	2.96%
2026/03/09	8.85%	2.94%	3.27%	2.88%	1.83%	2.22%	1.87%	2.62%	3.12%	3.69%
2026/03/10	8.83%	2.87%	3.15%	1.8%	1.63%	2.47%	2.48%	2.53%	1.71%	3.38%
2026/03/11	8.42%	3.4%	3.31%	2.15%	1.66%	2.4%	2.1%	3.97%	1.76%	3.71%
2026/03/12	8.79%	3.14%	2.47%	2.57%	1.81%	2.13%	2.27%	4.4%	2.45%	3.51%
2026/03/13	7.97%	4.2%	2.66%	2.53%	2.04%	2.33%	1.84%	3.19%	1.82%	3.36%
2026/03/14	7.21%	4.18%	4.5%	3.1%	2.16%	1.77%	2.48%	4.21%	2.78%	3.26%
2026/03/15	6.04%	4.04%	3.91%	2.85%	2.18%	2.2%	2.58%	4.48%	2.43%	2.43%
2026/03/16	7.96%	3.3%	3.02%	2.45%	2.04%	2.24%	2.46%	4.08%	1.6%	2.81%
2026/03/17	7.76%	3.83%	2.59%	2.34%	2.03%	2.33%	2.13%	6.02%	2.2%	3.36%
2026/03/18	6.55%	4.74%	2.92%	2.36%	1.85%	2.19%	2.26%	5.97%	2.06%	3.07%
2026/03/19	8.2%	3.99%	3.64%	2.27%	2.37%	2.11%	2.12%	5.92%	2.26%	2.94%
2026/03/20	6.66%	4.4%	3.88%	2.81%	1.81%	2.36%	2.43%	4.61%	1.78%	3.44%
2026/03/21	6.87%	4.33%	4.99%	2.97%	2.43%	2.33%	2.45%	6.18%	1.76%	3.16%
2026/03/22	7.25%	4.12%	3.87%	3.64%	2.33%	2.21%	2.22%	8.07%	1.51%	2.84%
2026/03/23	8.23%	3.28%	2.75%	2.74%	2.43%	2.41%	2.01%	6.02%	1.31%	2.66%
2026/03/24	8.92%	2.98%	2.67%	2%	2.14%	2.22%	2.64%	6.07%	1.65%	3.76%
2026/03/25	8.83%	3.4%	3.21%	2.35%	2.59%	2.65%	2.17%	7.3%	1.48%	2.85%
2026/03/26	7.68%	3.96%	4.02%	3.01%	2.86%	2.52%	1.92%	7.76%	1.68%	1.99%
2026/03/27	8.91%	3.38%	5.92%	2.26%	2.78%	2.26%	2.25%	7.31%	1.49%	2.78%
2026/03/28	7.16%	4.56%	4.44%	4.58%	3.22%	1.9%	2.4%	8.08%	1.28%	1.69%
2026/03/29	8.74%	4.15%	3.82%	3.04%	3.04%	2.14%	2.46%	7.31%	2.34%	1.55%
2026/03/30	8.56%	4.41%	3.04%	3.8%	2.59%	2.17%	1.79%	5.23%	2.41%	2.1%
2026/03/31	6.19%	3.88%	3.37%	3.24%	2.94%	2.45%	2.16%	2.12%	2.03%	2.03%

tafecourses.com.au
swinburneopen.edu.au
torrens.edu.au
cbdcollege.edu.au
aipc.net.au
studyonline.unsw.edu.au
unswonline.com.au
aim.com.au
opencolleges.edu.au
training.com.au

In March 2026, tafecourses.com.au led with fluctuating spend shares, peaking mid-month. Swinburneopen.edu.au and torrens.edu.au showed steady growth, while aim.com.au surged late March. The month concluded with tafecourses.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	621
2026/03/02	647
2026/03/03	641
2026/03/04	634
2026/03/05	629
2026/03/06	635
2026/03/07	625
2026/03/08	662
2026/03/09	643
2026/03/10	624
2026/03/11	619
2026/03/12	607
2026/03/13	602
2026/03/14	620
2026/03/15	613
2026/03/16	629
2026/03/17	623
2026/03/18	616
2026/03/19	616
2026/03/20	597
2026/03/21	591
2026/03/22	597
2026/03/23	628
2026/03/24	618
2026/03/25	605
2026/03/26	602
2026/03/27	590
2026/03/28	592
2026/03/29	594
2026/03/30	611
2026/03/31	575

March began with 621 advertisers, peaking at 662 on March 8. A gradual decline followed, ending the month at 575.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
aim.com.au	2.22%
torrens.edu.au	0.52%
aipc.net.au	0.49%
swinburneopen.edu.au	0.49%
tafecourses.com.au	0.43%
rmit.edu.au	-0.47%
upskilled.edu.au	-0.48%
foundationeducation.edu.au	-0.74%
swinburneonline.edu.au	-0.77%
opencolleges.edu.au	-1.42%

In the past month, aim.com.au surged with a 2.22% click share increase, while opencolleges.edu.au faced a decline of 1.42%.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	tafecourses.com.au	swinburneopen.edu.au	cbdcollege.edu.au	training.com.au	aipc.net.au	opencolleges.edu.au	torrens.edu.au	unswonline.com.au	aim.com.au	swinburneonline.edu.au
2026/03/01	8.84%	2.91%	3.71%	3.35%	2.32%	4.77%	3.21%	1.27%	2.19%	3.22%
2026/03/02	9.56%	2.56%	2.58%	3.53%	1.58%	6.23%	2.54%	1.55%	2.09%	2.7%
2026/03/03	11.71%	2.62%	1.89%	4.04%	1.78%	6.01%	1.64%	1.66%	1.3%	2.51%
2026/03/04	11.49%	2.75%	2.09%	4.86%	1.44%	6.58%	1.15%	1.5%	1.92%	2.37%
2026/03/05	10.44%	2.67%	2.06%	4.13%	1.55%	5.32%	1.6%	1.55%	2.39%	1.4%
2026/03/06	11.88%	3.22%	1.96%	4%	1.4%	4.93%	1.98%	1.37%	1.33%	1.2%
2026/03/07	9.67%	2.75%	3.22%	3.42%	1.37%	6.11%	2.83%	1.53%	2.13%	0.84%
2026/03/08	9.67%	3.83%	3.07%	3.89%	1.52%	5%	2.13%	1.73%	2.21%	0.96%
2026/03/09	10.89%	2.99%	2.73%	4.31%	1.43%	3.66%	2.45%	1.25%	1.83%	2.01%
2026/03/10	11.39%	2.41%	1.69%	4.25%	1.19%	1.94%	2.47%	1.66%	1.88%	2.72%
2026/03/11	11.01%	3.17%	2.51%	4.22%	1.25%	2.33%	2.78%	1.45%	2.97%	3.38%
2026/03/12	11.89%	2.88%	2.78%	4.31%	1.26%	3.06%	1.71%	1.47%	3.19%	3.12%
2026/03/13	10.41%	4.01%	2.36%	3.89%	1.42%	2.37%	1.92%	1.09%	2.13%	2.8%
2026/03/14	9.65%	4.3%	3.02%	3.81%	1.55%	3.23%	4.02%	1.5%	3.05%	2.22%
2026/03/15	8.51%	3.98%	2.79%	3.34%	1.48%	2.87%	3.21%	1.71%	3.28%	2.64%
2026/03/16	10.62%	2.97%	2.56%	3.86%	1.54%	1.93%	2.54%	1.61%	2.85%	2.31%
2026/03/17	10.76%	3.49%	2.24%	4.44%	1.39%	2.57%	2.1%	1.31%	4.33%	1.83%
2026/03/18	9.13%	4.3%	2.35%	4.18%	1.41%	2.43%	2.4%	1.58%	4.12%	2.18%
2026/03/19	11.02%	3.72%	2.22%	4.13%	1.84%	2.62%	2.92%	1.58%	4.22%	1.81%
2026/03/20	10.11%	4.03%	2.65%	4.64%	1.22%	2.02%	3.85%	1.66%	3.16%	1.48%
2026/03/21	9.67%	4.57%	3.07%	4.27%	1.81%	1.99%	4.35%	1.55%	4.38%	1.23%
2026/03/22	9.89%	3.79%	3.57%	4.08%	1.73%	1.8%	3.66%	1.45%	5.78%	0.99%
2026/03/23	11.29%	2.87%	2.67%	3.94%	1.94%	1.53%	2.22%	1.38%	4.27%	0.75%
2026/03/24	11.51%	3.04%	2.05%	5.05%	1.75%	2.04%	2.08%	1.7%	4.31%	0.76%
2026/03/25	11.51%	3.27%	2.43%	4.22%	2.08%	1.76%	2.58%	1.39%	5.3%	0.63%
2026/03/26	10.84%	3.96%	3.04%	3.2%	2.31%	2.15%	3.05%	1.29%	5.69%	0.86%
2026/03/27	12.23%	3.34%	2.26%	4.01%	2.03%	1.83%	4.25%	1.34%	5.43%	0.53%
2026/03/28	10.13%	4.47%	4.62%	3.01%	2.37%	1.6%	3.39%	1.6%	6.07%	1.04%
2026/03/29	11.64%	4.11%	2.77%	2.64%	2.5%	2.76%	2.73%	1.46%	5.28%	0.59%
2026/03/30	11.49%	4.18%	3.7%	3.37%	2.14%	2.77%	2.03%	1.15%	3.67%	0.77%
2026/03/31	9.6%	4.11%	3.14%	3.11%	2.45%	2.37%	2.32%	1.44%	1.39%	0.74%

tafecourses.com.au
swinburneopen.edu.au
cbdcollege.edu.au
training.com.au
aipc.net.au
opencolleges.edu.au
torrens.edu.au
unswonline.com.au
aim.com.au
swinburneonline.edu.au

In March 2026, tafecourses.com.au led with fluctuating impressions, peaking mid-month. Swinburneopen.edu.au showed a steady rise, while cbdcollege.edu.au and training.com.au had varied trends. The month concluded with tafecourses.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training - Last month

1
TAE40116 Certificate IV in TAE - Become a Trainer & Assessor http://promotion.aim.com.au › qualifications › diploma
Join Australia’s leader in corporate training. Enroll in AIM’s TAE40122 Cert IV today! Take the next step in your career as a Trainer or Assessor with...
2
Cert IV Mental Health Online - Work Placement Guaranteed https://courses.haderinstitute.edu.au › chc43315
Support people with mental illness. Study online, self-paced & complete in just 12 months. Work placement guaranteed. Nationally recognised...
3
Cert IV Training & Assessment https://www.plentytraining.edu.au
TAE40122 Certificate IV Online — TAE40122 Certificate IV in Training and Assessment. Enquire Today! Flexible Study and Payment...
4
Certificate IV in Training and Assessment - AIM Qualifications https://www.tafecourses.com.au
Study the Certificate IV in Training and Assessment TAE40122 by AIM Qualifications. Nationally Recognised Training. Free course guide
5
Government Funded Courses AU - Study a Course in 2026 https://www.training.com.au › gov-funded › courses
Government Funded Courses AU. Find a Course That Suits You & Download a Free Course Guide.

In the competitive landscape of education and corporate training, AIM and Hader Institute shine with compelling ads. AIM promotes career advancement with its TAE40116 Certificate, while Hader Institute guarantees work placement for mental health studies. Both emphasize flexibility and national recognition, appealing to career-driven individuals.

Frequently Asked Questions

Why is the AUS Education & Training Corporate Training March 2026 Report useful and how should I use it?

Why is the AUS Education & Training Corporate Training March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Corporate Training March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Corporate Training March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Corporate Training March 2026 Report?

The AUS Education & Training Corporate Training March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Corporate Training March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Corporate Training March 2026 Report for?

The AUS Education & Training Corporate Training March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Corporate Training - PPC Market Share Analysis March 2026