Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.co.uk | 16.71 |
| betterhelp.com | 14.26 |
| carehome.co.uk | 5.64 |
| forestray.dentist | 5.56 |
| elder.org | 2.47 |
| lottie.org | 2.37 |
| cromwellhospital.com | 2.22 |
| kyn.co.uk | 1.64 |
| axahealth.co.uk | 1.59 |
| incontinencechoice.co.uk | 1.53 |
| others | 46.01 |
- bupa.co.uk - 16.71%
- betterhelp.com - 14.26%
- carehome.co.uk - 5.64%
- forestray.dentist - 5.56%
- elder.org - 2.47%
- lottie.org - 2.37%
- cromwellhospital.com - 2.22%
- kyn.co.uk - 1.64%
- axahealth.co.uk - 1.59%
- incontinencechoice.co.uk - 1.53%
- others - 46.01%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, Bupa leads with 16.71% click share, followed by BetterHelp at 14.26%. Others collectively dominate with 46.01%, highlighting diverse competition.
Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.co.uk | axahealth.co.uk | betterhelp.com | vitality.co.uk | elder.org | kyn.co.uk | carehome.co.uk | lottie.org | porthaven.co.uk | forestray.dentist |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 13.75% | 8.13% | 5.48% | 7.01% | 2.58% | 2.11% | 3.68% | 3.16% | 0.96% | 5.61% |
| 2026/04/02 | 13.3% | 5.99% | 3.74% | 5.6% | 2.4% | 2.28% | 4.84% | 2.51% | 1.39% | 7.27% |
| 2026/04/03 | 12.21% | 7.46% | 3.86% | 7.22% | 2.52% | 3.3% | 5.87% | 3.14% | 2.32% | 11.21% |
| 2026/04/04 | 15.41% | 8.59% | 4.31% | 8.1% | 2.62% | 3.4% | 4.56% | 3.26% | 2.11% | 9.18% |
| 2026/04/05 | 14.89% | 7.51% | 4.26% | 6.68% | 3.18% | 2.02% | 5.05% | 2.95% | 3.34% | 10.17% |
| 2026/04/06 | 13.41% | 6.84% | 4.15% | 5.35% | 2.49% | 2.19% | 3.31% | 3.14% | 3.19% | 10.06% |
| 2026/04/07 | 12.76% | 6.49% | 4.52% | 4.17% | 2.7% | 1.91% | 6.8% | 2.69% | 2.5% | 4.67% |
| 2026/04/08 | 13.05% | 7.43% | 4.28% | 4.29% | 3.21% | 0.79% | 4.11% | 2.51% | 2.12% | 6.74% |
| 2026/04/09 | 13.5% | 6.62% | 5.04% | 4.68% | 3.06% | 2.13% | 6.02% | 1.99% | 1.02% | 5.43% |
| 2026/04/10 | 11.28% | 8.51% | 5.69% | 4.09% | 3.56% | 2.07% | 5.18% | 3.3% | 1.08% | 5.19% |
| 2026/04/11 | 14.19% | 9.13% | 4.87% | 6.24% | 3.17% | 2.54% | 7.8% | 3.41% | 1.69% | 4.07% |
| 2026/04/12 | 13.5% | 7.8% | 4.8% | 5.74% | 2.5% | 2.8% | 7.53% | 3.1% | 1.62% | 6.89% |
| 2026/04/13 | 12.54% | 8.16% | 4.89% | 4.72% | 2.63% | 2.28% | 4.36% | 2.27% | 2.24% | 6.11% |
| 2026/04/14 | 13.93% | 6.7% | 4.51% | 5.53% | 2.5% | 2.38% | 5.19% | 2.18% | 1.69% | 9.23% |
| 2026/04/15 | 13.16% | 6.2% | 4.98% | 5.09% | 2.71% | 1.66% | 3.17% | 2.04% | 2.15% | 8.21% |
| 2026/04/16 | 15.11% | 6.64% | 5.23% | 5.35% | 2.39% | 1.45% | 4.95% | 2.14% | 0.93% | 5.17% |
| 2026/04/17 | 14.26% | 5.91% | 5.47% | 6.16% | 2.77% | 1.52% | 6.44% | 2.66% | 1.15% | 7.15% |
| 2026/04/18 | 15.25% | 9.14% | 4.28% | 8.31% | 2.79% | 2.36% | 6.91% | 3.36% | 1.22% | 7.51% |
| 2026/04/19 | 16.14% | 8.8% | 4.4% | 8.71% | 2.81% | 2.52% | 8.17% | 2.48% | 0.83% | 7.07% |
| 2026/04/20 | 16.91% | 7.65% | 4.24% | 7.31% | 2.18% | 1.61% | 4.14% | 2.26% | 3.23% | 4.05% |
| 2026/04/21 | 15.43% | 7.92% | 5.06% | 6.66% | 2.57% | 2.18% | 3.99% | 2.11% | 1.97% | 5.65% |
| 2026/04/22 | 16.54% | 7.81% | 5.18% | 5.68% | 2.72% | 3.22% | 2.18% | 2.03% | 1.84% | 4.43% |
| 2026/04/23 | 15.52% | 8.34% | 4.62% | 6% | 2.66% | 1.91% | 3.88% | 1.9% | 1.36% | 6.42% |
| 2026/04/24 | 15.04% | 8.85% | 4.81% | 6.64% | 3.16% | 2.81% | 3.2% | 2.72% | 1.42% | 3.2% |
| 2026/04/25 | 16.6% | 11.93% | 5.01% | 9.09% | 3.59% | 2.12% | 5.96% | 2.43% | 1.53% | 2.32% |
| 2026/04/26 | 17.14% | 10.44% | 5.81% | 7.25% | 3.45% | 2.8% | 7.41% | 2.05% | 1.66% | 1.75% |
| 2026/04/27 | 16.29% | 8.08% | 5.65% | 5.97% | 3.46% | 2.97% | 3.61% | 1.2% | 0.82% | 0.34% |
| 2026/04/28 | 17.36% | 8.5% | 5.13% | 6.15% | 3.67% | 2.49% | 3.87% | 1.63% | 0.42% | 0.12% |
| 2026/04/29 | 15.42% | 7.65% | 5.34% | 6.29% | 3.18% | 2.98% | 3.42% | 1.88% | 0.46% | 2.85% |
| 2026/04/30 | 14.11% | 9.17% | 5.82% | 5.58% | 3.86% | 3.1% | 3.03% | 2.02% | 0.59% | 0.54% |
- bupa.co.uk
- axahealth.co.uk
- betterhelp.com
- vitality.co.uk
- elder.org
- kyn.co.uk
- carehome.co.uk
- lottie.org
- porthaven.co.uk
- forestray.dentist
Copyright © Adthena. All rights reserved.
In April 2026, Bupa.co.uk led with a steady rise, peaking mid-month. Axahealth.co.uk showed fluctuations, ending strong. Betterhelp.com maintained a consistent climb. Vitality.co.uk and Elder.org saw varied trends, while Kyn.co.uk and Carehome.co.uk had mixed performances. Lottie.org and Porthaven.co.uk experienced declines, and Forestray.dentist saw a sharp drop.
Competitor Count for UK Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 439 |
| 2026/04/02 | 445 |
| 2026/04/03 | 447 |
| 2026/04/04 | 447 |
| 2026/04/05 | 448 |
| 2026/04/06 | 454 |
| 2026/04/07 | 464 |
| 2026/04/08 | 444 |
| 2026/04/09 | 435 |
| 2026/04/10 | 434 |
| 2026/04/11 | 428 |
| 2026/04/12 | 427 |
| 2026/04/13 | 438 |
| 2026/04/14 | 451 |
| 2026/04/15 | 446 |
| 2026/04/16 | 421 |
| 2026/04/17 | 410 |
| 2026/04/18 | 406 |
| 2026/04/19 | 414 |
| 2026/04/20 | 431 |
| 2026/04/21 | 420 |
| 2026/04/22 | 408 |
| 2026/04/23 | 410 |
| 2026/04/24 | 426 |
| 2026/04/25 | 398 |
| 2026/04/26 | 384 |
| 2026/04/27 | 428 |
| 2026/04/28 | 415 |
| 2026/04/29 | 425 |
| 2026/04/30 | 414 |
Copyright © Adthena. All rights reserved.
April began with 439 advertisers, peaking at 464 on April 7. A decline followed, reaching 384 on April 26. The month concluded with 414 advertisers.
