Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.co.uk | 15.17 |
| betterhelp.com | 11.74 |
| forestray.dentist | 5.45 |
| carehome.co.uk | 4.2 |
| cromwellhospital.com | 3.26 |
| lottie.org | 2.6 |
| elder.org | 2.51 |
| myhealthcareclinic.com | 2 |
| porthaven.co.uk | 1.98 |
| kyn.co.uk | 1.74 |
| others | 49.35 |
- bupa.co.uk - 15.17%
- betterhelp.com - 11.74%
- forestray.dentist - 5.45%
- carehome.co.uk - 4.2%
- cromwellhospital.com - 3.26%
- lottie.org - 2.6%
- elder.org - 2.51%
- myhealthcareclinic.com - 2%
- porthaven.co.uk - 1.98%
- kyn.co.uk - 1.74%
- others - 49.35%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, Bupa leads with 15.17% click share, followed by BetterHelp at 11.74%. Others collectively dominate with 49.35%, highlighting diverse competition.
Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.co.uk | axahealth.co.uk | vitality.co.uk | forestray.dentist | carehome.co.uk | betterhelp.com | kyn.co.uk | lottie.org | elder.org | porthaven.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 17.95% | 7.37% | 6.73% | 5.34% | 3% | 3.29% | 2.25% | 2.5% | 2.87% | 2.65% |
| 2026/03/02 | 17.34% | 5.15% | 5.56% | 2.99% | 1.9% | 3.65% | 2.18% | 2.4% | 2.74% | 2.98% |
| 2026/03/03 | 16.4% | 4.11% | 5.49% | 4.79% | 2% | 3.27% | 2.29% | 2.6% | 2.94% | 2.68% |
| 2026/03/04 | 14.38% | 4.37% | 4.49% | 4.23% | 1.46% | 3.41% | 1.98% | 2.22% | 3.22% | 2.8% |
| 2026/03/05 | 15.05% | 4.48% | 3.88% | 5.48% | 2.18% | 3.81% | 1.79% | 2.87% | 3.5% | 1.88% |
| 2026/03/06 | 14.6% | 6.02% | 5.25% | 10.98% | 2.11% | 3.29% | 2.31% | 1.96% | 3.09% | 2.07% |
| 2026/03/07 | 15.65% | 7.71% | 8.23% | 9.28% | 3.14% | 3% | 1.94% | 2.72% | 3.46% | 2.65% |
| 2026/03/08 | 16.32% | 8.62% | 7.24% | 5.97% | 3.08% | 3.64% | 1.54% | 2.85% | 3.77% | 2% |
| 2026/03/09 | 14.68% | 7.96% | 4.83% | 7.28% | 3.31% | 3.21% | 1.77% | 2.28% | 2.88% | 1.87% |
| 2026/03/10 | 13.37% | 7.9% | 5.14% | 7.32% | 3.64% | 3.04% | 2.89% | 2.33% | 2.86% | 2.15% |
| 2026/03/11 | 14.49% | 7.27% | 5.36% | 6.33% | 4.21% | 3.69% | 2.61% | 2.18% | 3.33% | 2.84% |
| 2026/03/12 | 13.24% | 7.16% | 4.53% | 7.6% | 4.76% | 3.53% | 2.03% | 2.87% | 2.7% | 2.92% |
| 2026/03/13 | 14.02% | 9.54% | 5.14% | 5.65% | 4.55% | 3.27% | 2.79% | 3.93% | 3.1% | 1.81% |
| 2026/03/14 | 15.17% | 11.15% | 6.6% | 6.38% | 6.24% | 3.85% | 3.34% | 3.21% | 3.44% | 1.7% |
| 2026/03/15 | 13.54% | 10.14% | 5.56% | 9.67% | 2.99% | 3.77% | 2.8% | 3.03% | 2.86% | 3.28% |
| 2026/03/16 | 13.43% | 9.03% | 4.29% | 8.43% | 4.29% | 3.16% | 2.25% | 3.06% | 2.67% | 2.12% |
| 2026/03/17 | 11.38% | 8.82% | 5.61% | 3.79% | 4.54% | 3.14% | 2.77% | 2.87% | 3.43% | 2.37% |
| 2026/03/18 | 12.98% | 10.25% | 6.17% | 5.8% | 3.87% | 3.26% | 2.51% | 2.85% | 2.99% | 3.18% |
| 2026/03/19 | 9.69% | 8.52% | 6.46% | 6.29% | 3.87% | 3.72% | 2.29% | 2.46% | 2.59% | 2.02% |
| 2026/03/20 | 9.06% | 9.3% | 6.71% | 7.19% | 5.52% | 3.93% | 2.27% | 2.85% | 2.77% | 2.05% |
| 2026/03/21 | 12.15% | 10.22% | 8.32% | 2.17% | 4.1% | 3.53% | 2.19% | 2.7% | 2.82% | 3.13% |
| 2026/03/22 | 10.63% | 8.84% | 7.3% | 3.87% | 5.35% | 3.43% | 2.33% | 2.62% | 3.65% | 4.49% |
| 2026/03/23 | 8.74% | 7.86% | 6.82% | 4.94% | 3.79% | 3.35% | 2.52% | 2.3% | 3.21% | 2.64% |
| 2026/03/24 | 11.34% | 8.79% | 5.59% | 3.78% | 4.53% | 3.13% | 2.76% | 2.86% | 3.42% | 2.36% |
| 2026/03/25 | 10.66% | 8.76% | 5.33% | 4.98% | 2.8% | 5.29% | 3.27% | 2.13% | 3.02% | 1.48% |
| 2026/03/26 | 11.81% | 8.79% | 4.75% | 2.46% | 4.1% | 5.37% | 4.14% | 2.26% | 2.4% | 0.96% |
| 2026/03/27 | 12.54% | 9.03% | 5.26% | 3.34% | 4.03% | 5.1% | 5.38% | 3.46% | 2.74% | 1.51% |
| 2026/03/28 | 13.89% | 11.64% | 7.95% | 4.87% | 5.23% | 4.03% | 3.87% | 3.25% | 2.76% | 1.27% |
| 2026/03/29 | 14.97% | 12.06% | 5.1% | 4.44% | 2.96% | 4.59% | 4.27% | 3.25% | 2.66% | 1.77% |
| 2026/03/30 | 14.38% | 10.17% | 5.98% | 2.06% | 3.33% | 5.34% | 5.12% | 2.59% | 2.8% | 1.04% |
| 2026/03/31 | 12.1% | 8.64% | 7.18% | 6.74% | 4.5% | 4.41% | 4.28% | 3.06% | 2.41% | 1.29% |
- bupa.co.uk
- axahealth.co.uk
- vitality.co.uk
- forestray.dentist
- carehome.co.uk
- betterhelp.com
- kyn.co.uk
- lottie.org
- elder.org
- porthaven.co.uk
Copyright © Adthena. All rights reserved.
In March 2026, Bupa’s PPC spend share started at 17.95% and fluctuated, ending at 12.1%. Axa Health saw a rise from 7.37% to 8.64%. Vitality’s share varied, closing at 7.18%. Forestray Dentist’s share peaked mid-month, finishing at 6.74%. Carehome.co.uk’s share increased, ending at 4.5%. BetterHelp’s share rose towards month-end, closing at 4.41%. Kyn.co.uk’s share grew, ending at 4.28%. Lottie.org’s share remained steady, finishing at 3.06%. Elder.org’s share fluctuated, closing at 2.41%. Porthaven.co.uk’s share decreased, ending at 1.29%.
Competitor Count for UK Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 470 |
| 2026/03/02 | 496 |
| 2026/03/03 | 484 |
| 2026/03/04 | 480 |
| 2026/03/05 | 483 |
| 2026/03/06 | 452 |
| 2026/03/07 | 465 |
| 2026/03/08 | 469 |
| 2026/03/09 | 468 |
| 2026/03/10 | 463 |
| 2026/03/11 | 474 |
| 2026/03/12 | 465 |
| 2026/03/13 | 463 |
| 2026/03/14 | 449 |
| 2026/03/15 | 446 |
| 2026/03/16 | 479 |
| 2026/03/17 | 493 |
| 2026/03/18 | 468 |
| 2026/03/19 | 471 |
| 2026/03/20 | 467 |
| 2026/03/21 | 465 |
| 2026/03/22 | 456 |
| 2026/03/23 | 474 |
| 2026/03/24 | 493 |
| 2026/03/25 | 449 |
| 2026/03/26 | 433 |
| 2026/03/27 | 431 |
| 2026/03/28 | 412 |
| 2026/03/29 | 418 |
| 2026/03/30 | 427 |
| 2026/03/31 | 417 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 496 on March 2nd, then declining to 417 by month’s end.
