Share of Clicks for top 10 AUS Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.com.au | 35.06 |
| bupadental.com.au | 5.72 |
| mable.com.au | 3.48 |
| agedcaredecisions.com.au | 3 |
| betterhelp.com | 2.75 |
| healthengine.com.au | 2.62 |
| fivegoodfriends.com.au | 2.31 |
| carergateway.gov.au | 2.21 |
| hireup.com.au | 1.59 |
| estiahealth.com.au | 1.35 |
| others | 39.91 |
- bupa.com.au - 35.06%
- bupadental.com.au - 5.72%
- mable.com.au - 3.48%
- agedcaredecisions.com.au - 3%
- betterhelp.com - 2.75%
- healthengine.com.au - 2.62%
- fivegoodfriends.com.au - 2.31%
- carergateway.gov.au - 2.21%
- hireup.com.au - 1.59%
- estiahealth.com.au - 1.35%
- others - 39.91%
Copyright © Adthena. All rights reserved.
Bupa.com.au dominates with 35.06% click share, closely followed by ‘others’ at 39.91%. Bupadental.com.au holds 5.72%, while Mable.com.au captures 3.48%. The remaining advertisers share the rest.
Share of Spend for the top 10 AUS Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.com.au | healthengine.com.au | agedcaredecisions.com.au | bupadental.com.au | fivegoodfriends.com.au | hireup.com.au | careabout.com.au | medibank.com.au | mable.com.au | hbf.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 13.8% | 1.76% | 4.02% | 1.89% | 2.94% | 2.45% | 5.03% | 3.16% | 6.26% | 5.05% |
| 2025/12/02 | 16.23% | 1.39% | 4.46% | 1.99% | 2.24% | 2.12% | 5.4% | 3.69% | 5.86% | 5.93% |
| 2025/12/03 | 17.06% | 2.54% | 3.6% | 1.52% | 2.57% | 2.41% | 3.78% | 3.49% | 5.24% | 4.02% |
| 2025/12/04 | 16.52% | 3.09% | 3.6% | 2.1% | 2.58% | 2.51% | 3.78% | 4.21% | 5.15% | 3.57% |
| 2025/12/05 | 20.81% | 1.35% | 3.93% | 3.03% | 3.02% | 2.45% | 2.97% | 3.87% | 5.33% | 1.71% |
| 2025/12/06 | 16.11% | 2.15% | 3.87% | 3.21% | 3.28% | 3.08% | 1.6% | 4.07% | 4.88% | 5.23% |
| 2025/12/07 | 15.36% | 1.38% | 4.6% | 3.39% | 4.84% | 4% | 2.88% | 3.84% | 7.02% | 5.33% |
| 2025/12/08 | 17.27% | 2.6% | 2.95% | 2.53% | 3.13% | 2.25% | 3.57% | 3.02% | 6.27% | 4.21% |
| 2025/12/09 | 17.01% | 2.86% | 4.02% | 1.21% | 2.6% | 2.36% | 4.17% | 3.07% | 5.82% | 3.71% |
| 2025/12/10 | 16.37% | 3.16% | 4.49% | 2.04% | 3.47% | 2.25% | 3.02% | 2.03% | 6.16% | 1.82% |
| 2025/12/11 | 18.81% | 1.39% | 4.35% | 2.06% | 3.67% | 2.6% | 3.49% | 3.02% | 7.35% | 2.58% |
| 2025/12/12 | 17% | 4.14% | 4.22% | 3.01% | 3.47% | 3.44% | 4.09% | 2.8% | 6.57% | 2.79% |
| 2025/12/13 | 17.81% | 2.17% | 4.92% | 3.48% | 4.05% | 3.39% | 2.37% | 3.1% | 6.83% | 4.03% |
| 2025/12/14 | 18.17% | 2.78% | 4.76% | 4.17% | 4.58% | 3.19% | 2.24% | 3.6% | 7.1% | 2.8% |
| 2025/12/15 | 16.79% | 2.27% | 3.61% | 3.97% | 3.62% | 2.42% | 3.26% | 3.27% | 6.51% | 2.71% |
| 2025/12/16 | 18.18% | 2.89% | 4.43% | 3.01% | 3.26% | 2.05% | 3.46% | 3.68% | 6.47% | 1.2% |
| 2025/12/17 | 15.78% | 1.44% | 5.28% | 2.52% | 3.45% | 2.79% | 3.47% | 3.01% | 6.61% | 0.98% |
| 2025/12/18 | 17.64% | 2.33% | 5.14% | 2.39% | 4.29% | 3.17% | 2.55% | 4.99% | 8.09% | 1.47% |
| 2025/12/19 | 19.52% | 1.93% | 4.76% | 2.25% | 3.8% | 2.62% | 2.63% | 3.65% | 5.73% | 2.18% |
| 2025/12/20 | 18.39% | 1.38% | 6.33% | 3.22% | 4.11% | 3.48% | 2.08% | 4.42% | 5.77% | 3.04% |
| 2025/12/21 | 16.88% | 3.1% | 5.96% | 3.01% | 4.2% | 3.26% | 2.07% | 4.01% | 5.62% | 4.13% |
| 2025/12/22 | 19.19% | 4.69% | 5.64% | 3.21% | 3.5% | 2.67% | 2.79% | 3.77% | 4.83% | 3.66% |
| 2025/12/23 | 17.59% | 4.93% | 6.6% | 2.68% | 4% | 2.9% | 1.27% | 3.7% | 3.17% | 2.16% |
| 2025/12/24 | 18.84% | 3.34% | 5.9% | 3.85% | 4.53% | 3.21% | 0.98% | 4.89% | 2.63% | 2.18% |
| 2025/12/25 | 17.69% | 5.96% | 6.05% | 3.67% | 4.7% | 3.9% | 0.59% | 4.45% | 3.08% | 2.11% |
| 2025/12/26 | 18.43% | 2.64% | 6.2% | 5.67% | 4.3% | 3.23% | 0.53% | 4.87% | 2.77% | 2.09% |
| 2025/12/27 | 16.42% | 4.87% | 7.44% | 4.04% | 4.3% | 4.29% | 0.59% | 4.42% | 2.27% | 1.01% |
| 2025/12/28 | 17.5% | 5.45% | 7.53% | 3.63% | 4.13% | 2.7% | 0.55% | 3.98% | 2.64% | 1.35% |
| 2025/12/29 | 17.76% | 5.71% | 7.18% | 3.81% | 3.39% | 2.74% | 1.47% | 3.86% | 1.75% | 1.2% |
| 2025/12/30 | 19.83% | 7.27% | 7.31% | 3.52% | 3.38% | 2.86% | 1.04% | 2.62% | 1.37% | 0.81% |
| 2025/12/31 | 19.08% | 6.16% | 6% | 5.21% | 3.39% | 2.95% | 2.11% | 1.59% | 1.4% | 0.57% |
- bupa.com.au
- healthengine.com.au
- agedcaredecisions.com.au
- bupadental.com.au
- fivegoodfriends.com.au
- hireup.com.au
- careabout.com.au
- medibank.com.au
- mable.com.au
- hbf.com.au
Copyright © Adthena. All rights reserved.
Bupa.com.au led December with fluctuating spend, peaking at 20.81% on the 5th. Healthengine.com.au saw a late surge, ending at 6.16%. Agedcaredecisions.com.au steadily rose, closing at 6.0%. Mable.com.au’s early dominance waned, finishing at 1.4%.
Competitor Count for AUS Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 524 |
| 2025/12/02 | 518 |
| 2025/12/03 | 519 |
| 2025/12/04 | 540 |
| 2025/12/05 | 523 |
| 2025/12/06 | 522 |
| 2025/12/07 | 513 |
| 2025/12/08 | 532 |
| 2025/12/09 | 526 |
| 2025/12/10 | 528 |
| 2025/12/11 | 539 |
| 2025/12/12 | 531 |
| 2025/12/13 | 535 |
| 2025/12/14 | 488 |
| 2025/12/15 | 531 |
| 2025/12/16 | 536 |
| 2025/12/17 | 528 |
| 2025/12/18 | 511 |
| 2025/12/19 | 518 |
| 2025/12/20 | 496 |
| 2025/12/21 | 498 |
| 2025/12/22 | 527 |
| 2025/12/23 | 531 |
| 2025/12/24 | 531 |
| 2025/12/25 | 529 |
| 2025/12/26 | 528 |
| 2025/12/27 | 525 |
| 2025/12/28 | 518 |
| 2025/12/29 | 538 |
| 2025/12/30 | 537 |
| 2025/12/31 | 524 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 540 on the 4th. A dip to 488 on the 14th was followed by a steady rise, ending the month at 524.
