Share of Clicks for top 10 AUS Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.com.au | 53.3 |
| bupadental.com.au | 5.45 |
| justbettercare.com | 4.16 |
| mable.com.au | 2.61 |
| carergateway.gov.au | 2.05 |
| agedcaredecisions.com.au | 1.7 |
| betterhelp.com | 1.64 |
| hcf.com.au | 1.2 |
| healthengine.com.au | 1.1 |
| fivegoodfriends.com.au | 1.05 |
| others | 25.74 |
- bupa.com.au - 53.3%
- bupadental.com.au - 5.45%
- justbettercare.com - 4.16%
- mable.com.au - 2.61%
- carergateway.gov.au - 2.05%
- agedcaredecisions.com.au - 1.7%
- betterhelp.com - 1.64%
- hcf.com.au - 1.2%
- healthengine.com.au - 1.1%
- fivegoodfriends.com.au - 1.05%
- others - 25.74%
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Bupa.com.au dominates with 53.3% click share, overshadowing others at 25.74%. Bupadental.com.au follows at 5.45%, while Just Better Care captures 4.16%.
Share of Spend for the top 10 AUS Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.com.au | hcf.com.au | bupadental.com.au | hbf.com.au | medibank.com.au | seniors.com.au | myguardian.com.au | mable.com.au | agedcaredecisions.com.au | healthengine.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 21.58% | 4.16% | 4.24% | 3.69% | 1.77% | 1.57% | 1.87% | 6.33% | 4.21% | 5.1% |
| 2026/08/02 | 26.47% | 3.1% | 3.35% | 4.79% | 2.29% | 2.4% | 1.94% | 8.2% | 3.34% | 3.28% |
| 2026/08/03 | 28.24% | 2.77% | 3.51% | 6.19% | 2.8% | 3.31% | 1.6% | 5.68% | 4.28% | 3.22% |
| 2026/08/04 | 23.34% | 3.43% | 3.25% | 2.95% | 2.5% | 2.46% | 1.13% | 6.68% | 3.97% | 3.69% |
| 2026/08/05 | 33.89% | 1.9% | 2.65% | 2.34% | 1.26% | 3.19% | 2.44% | 5.46% | 2.87% | 1.71% |
| 2026/08/06 | 31.97% | 2.51% | 3.11% | 2.36% | 1.78% | 3.22% | 2.97% | 4.06% | 3.37% | 2.07% |
| 2026/08/07 | 31.1% | 3.64% | 2.3% | 3.35% | 1.93% | 4.24% | 3.17% | 5.99% | 2.58% | 1.75% |
| 2026/08/08 | 23.32% | 1.85% | 3.78% | 3.27% | 2.11% | 2.68% | 4.81% | 4.56% | 3.3% | 1.69% |
| 2026/08/09 | 21.82% | 1.53% | 4.58% | 1.75% | 2.03% | 2.59% | 4.05% | 5.01% | 4.53% | 3.36% |
| 2026/08/10 | 39.25% | 0.96% | 3.07% | 2.42% | 1.21% | 3.16% | 3.8% | 3.03% | 2.19% | 1.48% |
| 2026/08/11 | 33.7% | 1.57% | 1.97% | 4.18% | 2.1% | 1.7% | 3.33% | 3.92% | 3.66% | 3.65% |
| 2026/08/12 | 36.32% | 0.77% | 3.43% | 1.44% | 1.07% | 1.89% | 2.98% | 4.58% | 4.32% | 2.38% |
| 2026/08/13 | 40.7% | 1.17% | 3.36% | 1.87% | 1.71% | 2.17% | 2.76% | 4.05% | 3.64% | 1.8% |
| 2026/08/14 | 40.13% | 1.59% | 3.19% | 2.76% | 1.31% | 2.31% | 2.02% | 4.1% | 4.03% | 1.01% |
| 2026/08/15 | 37.73% | 1.17% | 3.35% | 2.96% | 1.49% | 2.7% | 3.64% | 3.3% | 4.19% | 1.45% |
| 2026/08/16 | 40.3% | 0.95% | 3.56% | 2.9% | 2.15% | 2.76% | 2.7% | 3.36% | 4.56% | 2.07% |
| 2026/08/17 | 41.49% | 1.01% | 4.52% | 1.99% | 1.88% | 2.72% | 2.08% | 3.42% | 4.45% | 1.79% |
| 2026/08/18 | 42.75% | 1.02% | 3.74% | 2.67% | 1.7% | 1.6% | 2.16% | 2.97% | 3.54% | 3.14% |
| 2026/08/19 | 45.36% | 2.19% | 3.93% | 2.53% | 1.92% | 1.92% | 1.98% | 2.61% | 3.33% | 1.46% |
| 2026/08/20 | 35.33% | 4.31% | 3.35% | 1.59% | 2.9% | 2.1% | 2.31% | 3.94% | 4.74% | 1.99% |
| 2026/08/21 | 30.66% | 7.14% | 3.48% | 0.96% | 4.39% | 2.03% | 2.81% | 3.91% | 3.66% | 1.24% |
| 2026/08/22 | 32.76% | 6.14% | 3.17% | 0.59% | 6.48% | 1.86% | 2.85% | 2.39% | 3.26% | 1.33% |
| 2026/08/23 | 32.65% | 5.98% | 3.72% | 0.99% | 5.86% | 2.21% | 2.54% | 3.69% | 3.26% | 1.72% |
| 2026/08/24 | 36.67% | 4.82% | 3.08% | 2.13% | 3.1% | 3.99% | 4.14% | 2.4% | 2.86% | 2.79% |
| 2026/08/25 | 36.63% | 5.44% | 3.99% | 1.98% | 2.97% | 4.58% | 3.05% | 2.77% | 2.1% | 1.12% |
| 2026/08/26 | 37.05% | 6.29% | 3.78% | 1.82% | 2.7% | 4.18% | 2.99% | 2.05% | 2.35% | 1.33% |
| 2026/08/27 | 33.85% | 7.57% | 3.92% | 1.41% | 5.07% | 3.99% | 2.87% | 1.41% | 3.44% | 0.92% |
| 2026/08/28 | 31.86% | 9.59% | 3.39% | 1.75% | 4.79% | 1.64% | 2.18% | 2.3% | 3.3% | 0.95% |
| 2026/08/29 | 28.13% | 8.77% | 3.76% | 2.29% | 6.5% | 2.67% | 2.8% | 2.12% | 3.49% | 0.71% |
| 2026/08/30 | 30.99% | 6.49% | 3.27% | 2.42% | 5.98% | 2.66% | 2.55% | 2.88% | 3.64% | 1.11% |
| 2026/08/31 | 32.27% | 7.68% | 3.86% | 2.9% | 2.9% | 2.69% | 2.4% | 1.97% | 1.93% | 0.9% |
- bupa.com.au
- hcf.com.au
- bupadental.com.au
- hbf.com.au
- medibank.com.au
- seniors.com.au
- myguardian.com.au
- mable.com.au
- agedcaredecisions.com.au
- healthengine.com.au
Copyright © Adthena. All rights reserved.
In August 2026, Bupa.com.au led with a peak spend share of 45.36% on the 19th. Hcf.com.au saw a rise, ending at 7.68%. Bupadental.com.au remained steady, while Hbf.com.au fluctuated, closing at 2.9%. Medibank.com.au peaked mid-month, finishing at 2.9%. Seniors.com.au and Myguardian.com.au showed consistent trends. Mable.com.au and Agedcaredecisions.com.au had varied patterns, with Healthengine.com.au declining to 0.9% by month’s end.
Competitor Count for AUS Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 463 |
| 2026/08/02 | 452 |
| 2026/08/03 | 446 |
| 2026/08/04 | 443 |
| 2026/08/05 | 391 |
| 2026/08/06 | 379 |
| 2026/08/07 | 345 |
| 2026/08/08 | 326 |
| 2026/08/09 | 341 |
| 2026/08/10 | 339 |
| 2026/08/11 | 366 |
| 2026/08/12 | 361 |
| 2026/08/13 | 349 |
| 2026/08/14 | 359 |
| 2026/08/15 | 359 |
| 2026/08/16 | 351 |
| 2026/08/17 | 352 |
| 2026/08/18 | 339 |
| 2026/08/19 | 312 |
| 2026/08/20 | 321 |
| 2026/08/21 | 340 |
| 2026/08/22 | 341 |
| 2026/08/23 | 331 |
| 2026/08/24 | 337 |
| 2026/08/25 | 320 |
| 2026/08/26 | 315 |
| 2026/08/27 | 321 |
| 2026/08/28 | 314 |
| 2026/08/29 | 310 |
| 2026/08/30 | 332 |
| 2026/08/31 | 346 |
Copyright © Adthena. All rights reserved.
August began with 463 advertisers, declining steadily to 346 by month’s end. Mid-month fluctuations showed brief recoveries, but overall, advertisers decreased.
