Share of Clicks for top 10 AUS Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.com.au | 34.2 |
| justbettercare.com | 6.21 |
| bupadental.com.au | 5.78 |
| mable.com.au | 3.8 |
| betterhelp.com | 3.69 |
| agedcaredecisions.com.au | 3.1 |
| health.gov.au | 2.33 |
| carergateway.gov.au | 2.33 |
| healthengine.com.au | 1.6 |
| careabout.com.au | 1.56 |
| others | 35.4 |
- bupa.com.au - 34.2%
- justbettercare.com - 6.21%
- bupadental.com.au - 5.78%
- mable.com.au - 3.8%
- betterhelp.com - 3.69%
- agedcaredecisions.com.au - 3.1%
- health.gov.au - 2.33%
- carergateway.gov.au - 2.33%
- healthengine.com.au - 1.6%
- careabout.com.au - 1.56%
- others - 35.4%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, Bupa dominates with 34.2% click share, closely followed by ‘others’ at 35.4%. Just Better Care and Bupa Dental trail behind, highlighting a competitive market.
Share of Spend for the top 10 AUS Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.com.au | medibank.com.au | mable.com.au | agedcaredecisions.com.au | hcf.com.au | fivegoodfriends.com.au | hbf.com.au | healthengine.com.au | careabout.com.au | bupadental.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 17.35% | 3.16% | 7.61% | 5.34% | 2.75% | 3.04% | 4.8% | 3.52% | 4.98% | 3.05% |
| 2026/04/02 | 14.65% | 4.08% | 7.68% | 5.92% | 2.62% | 2.48% | 7.14% | 3.18% | 4.24% | 3.13% |
| 2026/04/03 | 14.37% | 4.8% | 6.63% | 5.73% | 3.31% | 2.47% | 8.92% | 3.46% | 1.61% | 3.29% |
| 2026/04/04 | 14.15% | 6.83% | 6.7% | 5.26% | 4.05% | 2.79% | 7.06% | 1.86% | 1.24% | 2.87% |
| 2026/04/05 | 15.14% | 4.67% | 5.3% | 6.26% | 4.53% | 2.63% | 6.88% | 2.12% | 2.2% | 2.73% |
| 2026/04/06 | 13.82% | 3.1% | 4.62% | 5.02% | 3.5% | 2.44% | 7.18% | 2.96% | 4% | 2.88% |
| 2026/04/07 | 14.33% | 4.49% | 5.47% | 5.48% | 3.19% | 2.34% | 4.34% | 4.52% | 3.05% | 2.98% |
| 2026/04/08 | 16.89% | 4.82% | 5.42% | 5.12% | 3.56% | 2.28% | 4.41% | 1.31% | 3.4% | 3% |
| 2026/04/09 | 17.71% | 6.74% | 5.25% | 5.71% | 4.1% | 2.97% | 4.19% | 1.47% | 2.71% | 3.57% |
| 2026/04/10 | 16.3% | 2.84% | 7.18% | 5.26% | 4.35% | 2.59% | 5.41% | 1.6% | 4.29% | 3.01% |
| 2026/04/11 | 14.47% | 3.02% | 5.45% | 6.74% | 6.48% | 2.63% | 3.43% | 1.26% | 2.43% | 3.77% |
| 2026/04/12 | 12.57% | 4.99% | 5.91% | 5.78% | 3.89% | 2.09% | 3.61% | 2.86% | 2.92% | 3.2% |
| 2026/04/13 | 16.03% | 5.43% | 5.09% | 7.22% | 2.95% | 2.73% | 3.07% | 1.24% | 3.01% | 2.97% |
| 2026/04/14 | 17.02% | 3.43% | 6.48% | 6.44% | 3.79% | 2.14% | 1.01% | 2.61% | 3.14% | 3.11% |
| 2026/04/15 | 14.41% | 4.82% | 6.62% | 5.01% | 4.61% | 2.39% | 1.24% | 1.54% | 3.74% | 3.55% |
| 2026/04/16 | 15.14% | 5.9% | 7.11% | 4.58% | 5.2% | 2.06% | 0.97% | 2.58% | 3.36% | 4.04% |
| 2026/04/17 | 14.01% | 4.5% | 6.77% | 4.61% | 4.42% | 1.99% | 3.29% | 4.11% | 2.36% | 4.17% |
| 2026/04/18 | 15.74% | 5.75% | 6.82% | 5.11% | 4.53% | 3.12% | 1.79% | 2.53% | 3.77% | 3.04% |
| 2026/04/19 | 12.98% | 5.23% | 5.86% | 4.42% | 4.69% | 2.12% | 3.26% | 3.68% | 2.59% | 4.92% |
| 2026/04/20 | 15.12% | 6.77% | 5.84% | 3.86% | 3.4% | 2.44% | 1.59% | 4.28% | 2.83% | 4.71% |
| 2026/04/21 | 18.08% | 4.5% | 5.45% | 4.97% | 2.94% | 2.35% | 1.02% | 3.43% | 3.36% | 4.28% |
| 2026/04/22 | 15.8% | 4.95% | 6.33% | 4.42% | 2.24% | 2.5% | 3.05% | 5.53% | 2.12% | 3.97% |
| 2026/04/23 | 17.97% | 6.17% | 6.14% | 4.56% | 3.03% | 1.98% | 2.38% | 5.63% | 1.85% | 2.94% |
| 2026/04/24 | 18.26% | 8.33% | 6.72% | 5.36% | 4.19% | 0.94% | 3.85% | 3.19% | 1.75% | 3.58% |
| 2026/04/25 | 15.39% | 8.52% | 6.19% | 5.32% | 4.17% | 0.68% | 3.93% | 2.78% | 1.15% | 3.08% |
| 2026/04/26 | 12.89% | 7.41% | 6.11% | 6.22% | 4.36% | 0.55% | 2.42% | 3.35% | 1.7% | 2.91% |
| 2026/04/27 | 17.07% | 9.19% | 5.08% | 6.43% | 2.9% | 0.45% | 1.71% | 3.64% | 1.54% | 2.56% |
| 2026/04/28 | 16.74% | 7.86% | 5.36% | 6.42% | 2.73% | 1.33% | 2.97% | 4.23% | 1.6% | 2.36% |
| 2026/04/29 | 20.47% | 7.39% | 5.79% | 6.12% | 2.9% | 2.47% | 1.95% | 1.41% | 1.64% | 1.78% |
| 2026/04/30 | 18.86% | 7.07% | 7.03% | 5.62% | 3.66% | 3.41% | 3.09% | 2.7% | 2.01% | 1.28% |
- bupa.com.au
- medibank.com.au
- mable.com.au
- agedcaredecisions.com.au
- hcf.com.au
- fivegoodfriends.com.au
- hbf.com.au
- healthengine.com.au
- careabout.com.au
- bupadental.com.au
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. Bupa.com.au led with a peak of 20.47% on April 29. Medibank.com.au’s share rose steadily, peaking at 9.19% on April 27. Mable.com.au maintained a consistent presence, while agedcaredecisions.com.au fluctuated, ending at 5.62%. Hcf.com.au’s share varied, closing at 3.66%. Fivegoodfriends.com.au saw a late surge, reaching 3.41% on April 30. Hbf.com.au’s share dipped mid-month but recovered to 3.09%. Healthengine.com.au peaked at 5.63% on April 23. Careabout.com.au’s share declined, finishing at 2.01%. Bupadental.com.au’s share decreased, ending at 1.28%.
Competitor Count for AUS Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 432 |
| 2026/04/02 | 439 |
| 2026/04/03 | 450 |
| 2026/04/04 | 443 |
| 2026/04/05 | 448 |
| 2026/04/06 | 470 |
| 2026/04/07 | 456 |
| 2026/04/08 | 443 |
| 2026/04/09 | 439 |
| 2026/04/10 | 438 |
| 2026/04/11 | 432 |
| 2026/04/12 | 432 |
| 2026/04/13 | 453 |
| 2026/04/14 | 474 |
| 2026/04/15 | 459 |
| 2026/04/16 | 470 |
| 2026/04/17 | 455 |
| 2026/04/18 | 451 |
| 2026/04/19 | 456 |
| 2026/04/20 | 461 |
| 2026/04/21 | 447 |
| 2026/04/22 | 444 |
| 2026/04/23 | 444 |
| 2026/04/24 | 437 |
| 2026/04/25 | 435 |
| 2026/04/26 | 437 |
| 2026/04/27 | 453 |
| 2026/04/28 | 452 |
| 2026/04/29 | 439 |
| 2026/04/30 | 425 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in distinct advertisers, peaking at 474 on April 14. The month concluded with a decrease to 425, reflecting fluctuating competition.
