Share of Clicks for top 10 AUS Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.com.au | 35.83 |
| justbettercare.com | 6.63 |
| bupadental.com.au | 5.06 |
| mable.com.au | 4.05 |
| agedcaredecisions.com.au | 3.29 |
| healthengine.com.au | 2.39 |
| medibank.com.au | 2.25 |
| fivegoodfriends.com.au | 1.89 |
| carergateway.gov.au | 1.7 |
| careabout.com.au | 1.55 |
| others | 35.36 |
- bupa.com.au - 35.83%
- justbettercare.com - 6.63%
- bupadental.com.au - 5.06%
- mable.com.au - 4.05%
- agedcaredecisions.com.au - 3.29%
- healthengine.com.au - 2.39%
- medibank.com.au - 2.25%
- fivegoodfriends.com.au - 1.89%
- carergateway.gov.au - 1.7%
- careabout.com.au - 1.55%
- others - 35.36%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, Bupa.com.au leads with 35.83% click share, closely followed by ‘others’ at 35.36%. Justbettercare.com captures 6.63%, while Bupadental.com.au holds 5.06%.
Share of Spend for the top 10 AUS Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.com.au | medibank.com.au | mable.com.au | hbf.com.au | hireup.com.au | agedcaredecisions.com.au | healthengine.com.au | hcf.com.au | bupadental.com.au | careabout.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 15.94% | 3.02% | 7.78% | 4.29% | 2.2% | 6.76% | 6.6% | 3.02% | 3.22% | 4.98% |
| 2026/06/02 | 15.2% | 4.97% | 8.25% | 2.85% | 1.59% | 5.82% | 4.99% | 4.35% | 2.4% | 6.19% |
| 2026/06/03 | 13.95% | 3.03% | 6.52% | 5.03% | 1.76% | 5.37% | 6.83% | 3.51% | 3.22% | 4.74% |
| 2026/06/04 | 14.55% | 6.73% | 6.27% | 2.46% | 1.95% | 6.88% | 5.45% | 5.33% | 1.64% | 4.83% |
| 2026/06/05 | 13.97% | 5.6% | 6.1% | 2.5% | 2.19% | 5.89% | 5.29% | 6.81% | 2.25% | 5.16% |
| 2026/06/06 | 13.49% | 6.26% | 5.93% | 2.35% | 2.39% | 5.85% | 4.31% | 8.86% | 2.94% | 4.7% |
| 2026/06/07 | 13.68% | 6% | 4.82% | 3.07% | 3.83% | 5.53% | 3.14% | 8.45% | 3% | 3.93% |
| 2026/06/08 | 14.76% | 4.68% | 4.81% | 2.97% | 2.86% | 4.91% | 4.1% | 6.27% | 2.69% | 5.76% |
| 2026/06/09 | 13.87% | 5.04% | 4.85% | 2.46% | 2.25% | 6.08% | 5.94% | 3.7% | 2.14% | 4.43% |
| 2026/06/10 | 18.49% | 3.58% | 5.2% | 1.47% | 2.27% | 6.33% | 6.45% | 5.73% | 2.45% | 4.56% |
| 2026/06/11 | 14.73% | 5.49% | 5.78% | 1.78% | 2.46% | 4.84% | 2.7% | 4.58% | 3.2% | 3.87% |
| 2026/06/12 | 15.3% | 6.24% | 5.65% | 3.11% | 2.18% | 5.24% | 3.83% | 4.79% | 2.95% | 4.07% |
| 2026/06/13 | 14.22% | 5.98% | 5.17% | 6.79% | 2.6% | 5.66% | 3.57% | 5.13% | 2.76% | 3.07% |
| 2026/06/14 | 13.67% | 4.97% | 4.99% | 4.02% | 3.04% | 4.93% | 1.88% | 6.62% | 3.87% | 3% |
| 2026/06/15 | 17.22% | 7.3% | 6.27% | 2.94% | 2.14% | 4.89% | 1.91% | 4.24% | 1.89% | 2.6% |
| 2026/06/16 | 16.08% | 9.86% | 6.61% | 2.75% | 2.49% | 5.32% | 2.97% | 1.16% | 3.52% | 2.78% |
| 2026/06/17 | 13.14% | 9.21% | 7.76% | 3.15% | 2.69% | 6.88% | 2.43% | 0.36% | 3.35% | 3.34% |
| 2026/06/18 | 14.8% | 9.54% | 7.56% | 4% | 3.13% | 4.91% | 4.59% | 0.21% | 2.79% | 2.26% |
| 2026/06/19 | 14.62% | 8.64% | 8.14% | 6.7% | 2.42% | 6.26% | 4.29% | 0.39% | 2.46% | 1.5% |
| 2026/06/20 | 14.28% | 9.72% | 7.57% | 8.82% | 2.82% | 4.71% | 5.41% | 0.15% | 2.47% | 1.19% |
| 2026/06/21 | 13.63% | 8.8% | 9.56% | 6.8% | 3.72% | 6.33% | 3.72% | 0.3% | 2.05% | 0.75% |
| 2026/06/22 | 19.13% | 6.25% | 8.27% | 7.07% | 2.64% | 6.47% | 5.09% | 0.23% | 2.04% | 0.75% |
| 2026/06/23 | 18.95% | 5.63% | 8.41% | 5.46% | 3.48% | 6.78% | 4.65% | 0.41% | 1.5% | 1.14% |
| 2026/06/24 | 17.21% | 6.87% | 7.77% | 6.9% | 3.16% | 6.07% | 3.54% | 3.3% | 2.51% | 0.66% |
| 2026/06/25 | 17.7% | 5.69% | 6.91% | 8.11% | 3.67% | 4.24% | 5.38% | 3.77% | 2.7% | 0.81% |
| 2026/06/26 | 17.76% | 11% | 6.58% | 6.61% | 3.96% | 5.1% | 3.11% | 4.56% | 2.39% | 0.49% |
| 2026/06/27 | 19.68% | 11.03% | 8.2% | 7.22% | 5.01% | 3.42% | 2.31% | 3.51% | 2.78% | 0.6% |
| 2026/06/28 | 21.72% | 3.95% | 7.32% | 5.64% | 5.08% | 4.64% | 2.76% | 3.85% | 3.73% | 0.56% |
| 2026/06/29 | 20.99% | 8.14% | 6.8% | 4.99% | 4.36% | 3.6% | 4.67% | 2.14% | 2.77% | 1.05% |
| 2026/06/30 | 23.23% | 10.05% | 6.78% | 4.85% | 3.93% | 3.68% | 3.13% | 2.82% | 2.62% | 1.68% |
- bupa.com.au
- medibank.com.au
- mable.com.au
- hbf.com.au
- hireup.com.au
- agedcaredecisions.com.au
- healthengine.com.au
- hcf.com.au
- bupadental.com.au
- careabout.com.au
Copyright © Adthena. All rights reserved.
In June 2026, Bupa.com.au led with a significant rise, peaking at 23.23% on the 30th. Medibank.com.au saw fluctuations, ending at 10.05%. Mable.com.au maintained steady growth, while Hbf.com.au experienced a mid-month surge. Careabout.com.au’s share dwindled, closing at 1.68%.
Competitor Count for AUS Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 557 |
| 2026/06/02 | 550 |
| 2026/06/03 | 569 |
| 2026/06/04 | 539 |
| 2026/06/05 | 530 |
| 2026/06/06 | 528 |
| 2026/06/07 | 531 |
| 2026/06/08 | 551 |
| 2026/06/09 | 498 |
| 2026/06/10 | 485 |
| 2026/06/11 | 481 |
| 2026/06/12 | 499 |
| 2026/06/13 | 464 |
| 2026/06/14 | 455 |
| 2026/06/15 | 448 |
| 2026/06/16 | 439 |
| 2026/06/17 | 438 |
| 2026/06/18 | 446 |
| 2026/06/19 | 448 |
| 2026/06/20 | 442 |
| 2026/06/21 | 442 |
| 2026/06/22 | 443 |
| 2026/06/23 | 426 |
| 2026/06/24 | 422 |
| 2026/06/25 | 413 |
| 2026/06/26 | 407 |
| 2026/06/27 | 399 |
| 2026/06/28 | 396 |
| 2026/06/29 | 407 |
| 2026/06/30 | 394 |
Copyright © Adthena. All rights reserved.
June began with 557 advertisers, peaking at 569 on June 3. A steady decline followed, ending the month at 394.
