US Healthcare & Medical Care Homes - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Care Homes – US

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.6879557936
65.3120442064
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 7%
Navigational 2%
Seasonal 0%
Local 9%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 11.97
uhc.com 6.27
banfield.com 4.98
healthforcalifornia.com 3.87
caringbridge.org 3.72
betterhelp.com 2.99
aplaceformom.com 2.22
atriumhealth.org 1.79
cvs.com 1.74
midwestexpressclinic.com 1.62
others 58.83
  • zocdoc.com - 11.97%
  • uhc.com - 6.27%
  • banfield.com - 4.98%
  • healthforcalifornia.com - 3.87%
  • caringbridge.org - 3.72%
  • betterhelp.com - 2.99%
  • aplaceformom.com - 2.22%
  • atriumhealth.org - 1.79%
  • cvs.com - 1.74%
  • midwestexpressclinic.com - 1.62%
  • others - 58.83%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 11.97% click share, followed by UHC at 6.27%. Others dominate with 58.83%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com banfield.com betterhelp.com uhc.com aplaceformom.com healthforcalifornia.com agingcare.com care.com nextcare.com piedmonturgentcare.org
2026/06/01 9.13% 3.4% 1.82% 2.73% 4.18% 4.47% 2.39% 1.51% 5.59% 0.63%
2026/06/02 11.96% 5.94% 2.67% 2.37% 3.63% 3.68% 2.72% 1.47% 0.4% 0.13%
2026/06/03 11.47% 2.01% 0.2% 1.63% 3.16% 3.3% 2.01% 2.36% 2.75% 3%
2026/06/04 13.73% 2.92% 1.79% 2% 4.1% 3.73% 2.6% 1.98% 0.02% 0%
2026/06/05 10.47% 2.82% 2.16% 1.41% 2.7% 3.19% 2.05% 1.66% 2.66% 0%
2026/06/06 9.34% 3.59% 2% 2.29% 3.22% 3.53% 2.08% 1.66% 0% 0.03%
2026/06/07 5.87% 3.51% 2.92% 2.58% 3.08% 4.53% 2.6% 1.6% 0.01% 2.17%
2026/06/08 11.77% 2.26% 2.03% 0.85% 2.18% 2.34% 2.22% 2.22% 0% 7.96%
2026/06/09 7.22% 3.2% 3.24% 1.83% 3.95% 3.72% 1.97% 1.71% 0.01% 1.96%
2026/06/10 14.95% 3.52% 2.46% 1.3% 2.73% 3.75% 1.62% 1.5% 0.56% 0.09%
2026/06/11 16.52% 3.32% 2.09% 1.35% 2.78% 4.2% 1.38% 2.16% 2.02% 2.33%
2026/06/12 14.13% 3.17% 1.29% 1.33% 2.82% 3.64% 1.32% 1.09% 5.46% 0.75%
2026/06/13 17.39% 3.45% 1.89% 1.26% 2.72% 6.23% 1.06% 1.35% 7.5% 0.34%
2026/06/14 11.13% 4.33% 1.3% 2.29% 1.57% 4.82% 1.02% 0.94% 5.36% 0.03%
2026/06/15 24.78% 3.74% 1.9% 1.08% 1.75% 3.53% 1.16% 1.36% 2.06% 0.2%
2026/06/16 21.03% 3.89% 1.93% 1.6% 1.3% 2.17% 0.89% 1.13% 0.51% 2.18%
2026/06/17 27.65% 4.67% 1.94% 1.56% 2.7% 2.96% 1.07% 1.41% 0.04% 2.62%
2026/06/18 23.68% 4.4% 1.8% 1.52% 2.28% 2.15% 0.78% 1.29% 0.06% 0.19%
2026/06/19 15.37% 3.34% 1.72% 1.8% 1.51% 3.02% 0.82% 0.65% 5.91% 2.1%
2026/06/20 17.1% 3.2% 1.99% 1.7% 2.3% 3.85% 1.22% 1.26% 0.3% 7.02%
2026/06/21 10% 3.53% 3.18% 2.01% 2.29% 4.52% 0.87% 1.14% 3.95% 0.01%
2026/06/22 14.98% 5.57% 2.07% 1.77% 2.71% 4.89% 1.15% 1.26% 2.38% 0%
2026/06/23 20.63% 4.44% 2.75% 1.22% 2.52% 4.92% 1.47% 1.48% 3.37% 0.17%
2026/06/24 21.73% 4.99% 3.44% 2.48% 3.3% 5.44% 1.55% 1.39% 0.03% 0.03%
2026/06/25 17% 3.77% 1.97% 1.95% 3.2% 5.02% 1.6% 2.01% 0.03% 6.32%
2026/06/26 16.68% 3.16% 2.08% 2.31% 3.18% 2.83% 1.01% 1.6% 0.14% 1.46%
2026/06/27 16.98% 4.73% 2.24% 3.35% 3.52% 5.66% 1.56% 1.53% 0.01% 0.01%
2026/06/28 16.12% 2.68% 2.3% 1.61% 2.52% 4% 0.83% 1.29% 0.11% 0.1%
2026/06/29 17.46% 4.85% 1.84% 2.03% 2.59% 2.23% 1.19% 1.52% 0.02% 0.67%
2026/06/30 13.22% 5.78% 3.63% 2.65% 2.63% 2.6% 1.73% 1.48% 1.07% 0.03%
  • zocdoc.com
  • banfield.com
  • betterhelp.com
  • uhc.com
  • aplaceformom.com
  • healthforcalifornia.com
  • agingcare.com
  • care.com
  • nextcare.com
  • piedmonturgentcare.org

Copyright © Adthena. All rights reserved.

Zocdoc.com led June with fluctuating ad spend, peaking at 27.65 on the 17th. Banfield.com showed steady growth, ending at 5.78. Betterhelp.com had modest gains, closing at 3.63. Uhc.com remained stable, finishing at 2.65.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 960
2026/06/02 860
2026/06/03 1005
2026/06/04 992
2026/06/05 967
2026/06/06 941
2026/06/07 968
2026/06/08 956
2026/06/09 841
2026/06/10 903
2026/06/11 908
2026/06/12 877
2026/06/13 882
2026/06/14 850
2026/06/15 845
2026/06/16 850
2026/06/17 889
2026/06/18 875
2026/06/19 881
2026/06/20 841
2026/06/21 821
2026/06/22 817
2026/06/23 814
2026/06/24 816
2026/06/25 782
2026/06/26 777
2026/06/27 736
2026/06/28 735
2026/06/29 797
2026/06/30 712

Copyright © Adthena. All rights reserved.

June began with 960 advertisers, peaking at 1,005 on June 3. A gradual decline followed, ending the month at 712.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 2.38%
cedars-sinai.org 1.81%
banfield.com 1.51%
denverhealth.org 1.46%
uhc.com 1.31%
midwestexpressclinic.com -0.67%
aarpmedicaresupplement.com -0.67%
fastpacehealth.com -0.69%
carespot.com -1.17%
cvs.com -1.65%

Copyright © Adthena. All rights reserved.

Zocdoc.com surged with a 2.38% click share increase, while cvs.com faced a decline of 1.65%.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com banfield.com uhc.com modernanimal.com healthforcalifornia.com nextcare.com agingcare.com aplaceformom.com cvs.com piedmonturgentcare.org
2026/06/01 7.91% 3.2% 3.4% 0.23% 3.34% 4.47% 2.09% 2.05% 2.6% 1.1%
2026/06/02 10.61% 5.75% 3.16% 0.26% 3.02% 0.56% 2.52% 1.73% 2.7% 0.1%
2026/06/03 12.07% 2% 2.53% 0.04% 3.35% 2.27% 2.12% 1.9% 2.79% 3.21%
2026/06/04 10.75% 2.53% 2.57% 0.07% 3.31% 0.02% 2.48% 2.26% 2.66% 0%
2026/06/05 8.86% 2.89% 2.15% 0.04% 2.93% 2.1% 2.08% 1.42% 2.08% 0%
2026/06/06 8.1% 3.27% 2.79% 0.41% 2.94% 0% 1.88% 1.59% 2.87% 0.03%
2026/06/07 4.96% 2.91% 2.66% 0.04% 3.5% 0% 2.18% 1.43% 3.52% 4.14%
2026/06/08 11.79% 2.26% 1.2% 1.19% 2.25% 0% 2.26% 1.41% 1.76% 6.92%
2026/06/09 6.05% 3.37% 2.81% 0.33% 3.23% 0.01% 1.71% 1.91% 3.6% 1.83%
2026/06/10 13.28% 3.91% 2.25% 0.47% 3.63% 0.5% 1.63% 1.31% 2.28% 0.16%
2026/06/11 14.47% 3.55% 1.7% 0.86% 3.53% 1.52% 1.3% 1.31% 2.35% 4.82%
2026/06/12 13.16% 3.06% 1.93% 0.92% 3.1% 4.71% 1.19% 1.35% 2.8% 1.37%
2026/06/13 16.39% 2.99% 2.07% 0.57% 5.02% 6.13% 0.98% 1.4% 3.65% 0.55%
2026/06/14 11.43% 4.13% 3.16% 1.64% 4.03% 4.28% 0.92% 0.9% 2.11% 0.02%
2026/06/15 20.32% 3.66% 1.83% 2.78% 3.07% 1.57% 1.06% 1.16% 2.59% 0.24%
2026/06/16 17.79% 3.82% 2.33% 1.8% 1.84% 0.52% 0.8% 0.86% 1.75% 2.68%
2026/06/17 25.19% 4.83% 2.46% 2.76% 2.81% 0.05% 1.11% 1.66% 2.51% 2.32%
2026/06/18 20.9% 4.41% 2.61% 2.53% 2.05% 0.05% 0.77% 1.17% 1.79% 0.18%
2026/06/19 12.68% 3.3% 2.37% 4.23% 2.82% 4.6% 0.75% 0.94% 2.26% 2.85%
2026/06/20 14.79% 2.62% 2.66% 0.77% 3.36% 0.29% 1.17% 1.32% 0.36% 6.38%
2026/06/21 9.92% 3.87% 3.42% 1.48% 4.22% 3.24% 0.95% 1.09% 0.01% 0.01%
2026/06/22 13.31% 5.89% 2.88% 0.55% 4.67% 1.97% 1.09% 1.23% 0.11% 0%
2026/06/23 17.69% 4.39% 2.09% 2.31% 4.51% 2.99% 1.47% 1.24% 0.22% 0.14%
2026/06/24 20.17% 4.57% 3.75% 1.15% 5.29% 0.03% 1.71% 2.02% 0.34% 0.05%
2026/06/25 14.99% 3.54% 2.98% 1.72% 4.43% 0.03% 1.66% 1.92% 0.87% 4.7%
2026/06/26 14.02% 2.75% 3.16% 2.32% 2.51% 0.14% 0.96% 1.7% 0.45% 3.24%
2026/06/27 14.57% 4.22% 4.02% 4.79% 5.35% 0.01% 1.65% 1.76% 0.21% 0.02%
2026/06/28 14.74% 2.33% 2.42% 1.89% 3.37% 0.1% 0.76% 1.19% 0.29% 0.12%
2026/06/29 15.65% 4.83% 2.68% 1.79% 1.92% 0.03% 1.16% 1.48% 0.81% 0.88%
2026/06/30 12.21% 5.82% 4.02% 3.4% 2.47% 1.82% 1.78% 1.58% 1.07% 0.04%
  • zocdoc.com
  • banfield.com
  • uhc.com
  • modernanimal.com
  • healthforcalifornia.com
  • nextcare.com
  • agingcare.com
  • aplaceformom.com
  • cvs.com
  • piedmonturgentcare.org

Copyright © Adthena. All rights reserved.

Zocdoc.com led June with fluctuating impressions, peaking at 25.19%. Banfield.com and UHC.com showed modest gains. Modernanimal.com and Healthforcalifornia.com saw varied trends. The month ended with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month
  1. 1
    Urgent Care Locations Near You - Cedars-Sinai Urgent Care https://www.cedars-sinai.org

    Need Immediate Medical Care? Skip The Wait & Save Your Spot In Advance.

  2. 2
    Dignity Health Emergency Room - Schedule Online & Wait at Home https://care.commonspirit.org › emergency › room

    Looking for an Emergency Room Near You? Book Your Arrival Time Online Now.

  3. 3
    24/7 QuickCare Visits - Get Care in Minutes - Skip the Waiting Room https://www.memorialcare.org

    When clinic visits are tough, get the same expert care virtually.

  4. 4
    Immediate Care at MUSC - Same-Day Care with MUSC Health https://www.muschealth.org

    MUSC has fast and reliable care for your health needs.

  5. 5
    PRESNow Urgent Care & ER - Open 24/7 To Meet Your Needs https://www.presnow247.org

    PRESNow ER & Urgent Care Is Ranked In The Top 1% For Customer Service. Visit Us Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Cedars-Sinai, Dignity Health, MemorialCare, MUSC Health, and PRESNow stand out. Their ads emphasize convenience, with themes of immediate care, online scheduling, and virtual visits. Unique selling propositions include top-tier customer service and the ability to skip waiting times.

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