US Healthcare & Medical Care Homes - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Care Homes – US

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.9580694917
66.0419305083
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 7%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 11.06
uhc.com 9.12
banfield.com 4.95
healthforcalifornia.com 4.44
caringbridge.org 3.64
aplaceformom.com 2.8
betterhelp.com 2.41
cvs.com 2.16
homeinstead.com 1.37
patientfirst.com 1.33
others 56.72
  • zocdoc.com - 11.06%
  • uhc.com - 9.12%
  • banfield.com - 4.95%
  • healthforcalifornia.com - 4.44%
  • caringbridge.org - 3.64%
  • aplaceformom.com - 2.8%
  • betterhelp.com - 2.41%
  • cvs.com - 2.16%
  • homeinstead.com - 1.37%
  • patientfirst.com - 1.33%
  • others - 56.72%

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In the healthcare PPC landscape, ‘others’ dominate with 56.72% click share, while zocdoc.com leads individual advertisers at 11.06%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com healthforcalifornia.com banfield.com aplaceformom.com uhc.com cigna.com agingcare.com care.com forbes.com nextcare.com
2026/05/01 8.59% 6.29% 4.12% 5.4% 2.98% 0.66% 1.6% 0.61% 1.77% 7.51%
2026/05/02 7.66% 6.96% 2.49% 3.66% 2.98% 1.62% 1.79% 0.59% 1.71% 2.65%
2026/05/03 8.75% 6.73% 3.48% 2.69% 1.92% 1.89% 1.34% 0.67% 1.48% 2.12%
2026/05/04 8.82% 5.62% 2.72% 4.17% 2.43% 0.9% 1.59% 0.72% 1.26% 1.82%
2026/05/05 20.14% 5.28% 2.79% 5.21% 2.16% 1.95% 1.69% 2.05% 1.03% 0.01%
2026/05/06 19.63% 5.06% 5.56% 4.15% 1.96% 0.61% 1.32% 1.33% 1.64% 1.55%
2026/05/07 10.38% 3.61% 2.89% 4.3% 2.53% 0.79% 1.4% 1.27% 1.33% 0.12%
2026/05/08 26.56% 4.03% 3.35% 3.99% 2.31% 0.55% 1.17% 0.84% 1.58% 0.57%
2026/05/09 14.93% 4.68% 3.86% 3.08% 2.62% 1.59% 1.21% 1.59% 2.48% 0.04%
2026/05/10 12.64% 5.22% 4.41% 3.3% 2.99% 0.62% 1.6% 1.83% 1.83% 0.08%
2026/05/11 15.09% 3.81% 4.8% 3.02% 2.7% 1.9% 2.68% 1.77% 1.54% 2.43%
2026/05/12 9.45% 4.2% 6.97% 3.85% 3.04% 1.41% 2.82% 1.46% 2.02% 3.26%
2026/05/13 17.14% 3.99% 5.61% 4.42% 2.38% 1.34% 1.64% 1.61% 1.07% 0.43%
2026/05/14 13.24% 3.59% 7.33% 4.19% 2.34% 2.1% 2.34% 1.82% 1.39% 0.03%
2026/05/15 26.59% 4.04% 3.36% 3.92% 2.32% 0.55% 1.12% 0.73% 1.59% 0.57%
2026/05/16 10.4% 4.5% 4.78% 3.8% 2.79% 2.59% 2.35% 0.73% 1.96% 4.4%
2026/05/17 10.2% 5.36% 5.01% 3.06% 3.33% 2.39% 1.91% 1.24% 1.89% 0.07%
2026/05/18 12.93% 4.58% 3.17% 3.57% 2.85% 2.2% 1.87% 1.29% 2.08% 5.03%
2026/05/19 13.57% 4.68% 3.5% 2.54% 3.24% 2% 2.07% 0.82% 1.42% 0.03%
2026/05/20 10.01% 4.48% 4.85% 4.42% 3.12% 1.99% 1.87% 0.68% 1.24% 0.09%
2026/05/21 9.37% 4.01% 4.53% 3.39% 2.33% 2.34% 1.54% 1.05% 1.12% 1.51%
2026/05/22 7.85% 5.17% 3.49% 3.76% 2.89% 2.51% 2.06% 1.29% 1.2% 0.02%
2026/05/23 7.96% 3.6% 6.16% 3.85% 3.55% 2.39% 1.43% 1.8% 3.17% 1.94%
2026/05/24 14.8% 4.32% 4.66% 2.72% 3.35% 2.55% 1.43% 1.38% 2.83% 0.48%
2026/05/25 14.38% 6.04% 7.59% 3.56% 4.39% 2.63% 2.92% 2.6% 3.48% 2.67%
2026/05/26 9.2% 3.89% 4.14% 4.51% 2.37% 2.18% 2.84% 2.33% 1.97% 4.31%
2026/05/27 11.96% 3.42% 2.1% 3.63% 2.44% 2.75% 2.75% 2.85% 1.65% 3.22%
2026/05/28 10.89% 2.14% 2.7% 3.57% 2.56% 3.09% 2.1% 1.4% 1.46% 0.41%
2026/05/29 8.98% 3.82% 5.03% 3.85% 3.01% 3.48% 2.71% 1.72% 2.05% 1.97%
2026/05/30 7.15% 3.67% 1.57% 3.2% 2.7% 3.52% 2.49% 1.78% 1.56% 1.63%
2026/05/31 12.56% 3.97% 3.57% 3.36% 2.82% 2.31% 2.1% 1.89% 1.83% 0.01%
  • zocdoc.com
  • healthforcalifornia.com
  • banfield.com
  • aplaceformom.com
  • uhc.com
  • cigna.com
  • agingcare.com
  • care.com
  • forbes.com
  • nextcare.com

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In May 2026, Zocdoc.com led with fluctuating spend, peaking at 26.59. Healthforcalifornia.com maintained a steady presence, while Banfield.com saw a mid-month surge. Aplaceformom.com and UHC.com showed consistent activity. Cigna.com and Agingcare.com had modest gains. Care.com and Forbes.com remained stable, while Nextcare.com experienced sporadic spikes.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 803
2026/05/02 823
2026/05/03 811
2026/05/04 820
2026/05/05 814
2026/05/06 794
2026/05/07 850
2026/05/08 825
2026/05/09 747
2026/05/10 781
2026/05/11 898
2026/05/12 923
2026/05/13 839
2026/05/14 928
2026/05/15 825
2026/05/16 891
2026/05/17 883
2026/05/18 882
2026/05/19 818
2026/05/20 866
2026/05/21 906
2026/05/22 939
2026/05/23 871
2026/05/24 880
2026/05/25 910
2026/05/26 997
2026/05/27 1005
2026/05/28 950
2026/05/29 920
2026/05/30 928
2026/05/31 905

Copyright © Adthena. All rights reserved.

May began with 803 advertisers, fluctuating throughout the month. Peaks on May 26th and 27th reached 997 and 1,005, respectively. The month concluded with 905 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carespot.com 2.05%
midwestexpressclinic.com 1.38%
cvs.com 1.24%
patientfirst.com 0.94%
piedmonturgentcare.org 0.9%
gohealthuc.com -0.78%
sentara.com -1.03%
uwmedicine.org -1.13%
zocdoc.com -3.63%
betterhelp.com -4%

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Carespot.com surged with a 2.05% click share increase, while betterhelp.com faced a 4.0% decline.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com cvs.com healthforcalifornia.com banfield.com uhc.com agingcare.com aplaceformom.com forbes.com growtherapy.com piedmonturgentcare.org
2026/05/01 8.86% 1.1% 5.07% 3.51% 3.96% 1.13% 2.24% 2.14% 1.45% 3.35%
2026/05/02 8.68% 1.28% 6.02% 2.51% 3.82% 1.51% 1.9% 1.9% 1.5% 1.5%
2026/05/03 9.93% 0.22% 6.23% 3.28% 2.01% 1.01% 1.39% 1.78% 2.45% 0.02%
2026/05/04 10.35% 4.01% 5.03% 2.87% 3.39% 1.33% 1.91% 1.88% 1.37% 0.02%
2026/05/05 20.91% 1.49% 5% 3.25% 3.12% 1.45% 2.7% 1.03% 1.5% 0.28%
2026/05/06 18.35% 0.91% 4.64% 5.75% 2.67% 1.15% 2.27% 2.33% 0.96% 4.12%
2026/05/07 11.41% 1.01% 3.5% 3.41% 3.92% 1.26% 2.45% 1.72% 1.92% 0.06%
2026/05/08 23.59% 0.68% 3.53% 3.22% 3.3% 0.92% 1.9% 1.89% 1.04% 3.1%
2026/05/09 15.87% 0.6% 3.99% 3.96% 3.45% 1.1% 1.57% 2.38% 0.94% 0.07%
2026/05/10 16.26% 1.85% 4.42% 3.99% 3.35% 1.32% 1.77% 1.86% 1.18% 0.01%
2026/05/11 14.42% 2.85% 3.26% 5.02% 3.96% 2.22% 1.67% 1.43% 1.51% 0%
2026/05/12 8.82% 3.15% 3.77% 6.88% 3.64% 2.23% 1.73% 1.93% 1.69% 0.04%
2026/05/13 14.93% 1.82% 3.49% 5.94% 3.02% 1.2% 2.36% 1.13% 2.15% 2.66%
2026/05/14 11.85% 0.75% 3.01% 6.79% 2.85% 1.76% 2.35% 1.2% 1.88% 0.1%
2026/05/15 23.67% 0.68% 3.54% 3.23% 3.31% 0.88% 1.82% 1.9% 1.04% 3.11%
2026/05/16 8.73% 2.84% 3.58% 4.82% 3.02% 1.76% 2.01% 1.68% 1.53% 0.1%
2026/05/17 8.91% 3.47% 4.71% 4.63% 3.76% 1.55% 1.38% 1.7% 2.32% 0%
2026/05/18 12.43% 2.72% 3.6% 2.78% 3.33% 1.42% 1.6% 1.83% 1.51% 1.34%
2026/05/19 14.09% 3.73% 4.11% 3.29% 3.98% 1.71% 1.29% 1.57% 2.43% 0.69%
2026/05/20 7.98% 3.91% 3.79% 4.33% 3.55% 1.42% 2.3% 1.11% 1.91% 0.61%
2026/05/21 9.79% 2.77% 3.28% 3.9% 2.8% 1.23% 1.83% 0.59% 1.32% 0%
2026/05/22 6.46% 2.07% 4.36% 3.64% 3.5% 1.64% 1.97% 1.13% 2.02% 1.25%
2026/05/23 6.89% 2.92% 2.85% 5.6% 3.25% 1.08% 2.01% 2.5% 1.62% 5.39%
2026/05/24 12.86% 2.85% 4.1% 4.66% 3.94% 1.3% 1.43% 1.61% 2.02% 5.4%
2026/05/25 12.05% 2.63% 5.45% 7.49% 4.72% 2.28% 1.64% 1.22% 1.41% 0.01%
2026/05/26 8.69% 3.18% 3.46% 3.95% 2.68% 2.24% 2.57% 1.16% 1.2% 0.01%
2026/05/27 11.89% 2.76% 3.17% 1.99% 2.92% 2.32% 1.95% 1.09% 1.14% 3.03%
2026/05/28 8.63% 3.4% 2.21% 2.64% 3.28% 1.86% 2% 0.69% 1.35% 3.26%
2026/05/29 8.1% 2.45% 3.34% 4.66% 3.7% 2.12% 2.12% 1.27% 1.43% 1.1%
2026/05/30 7.27% 2.81% 3.18% 1.69% 3.04% 2.06% 1.74% 1.12% 1.22% 4.35%
2026/05/31 9.89% 3.19% 3.19% 3.01% 2.9% 1.69% 1.57% 1.52% 1.13% 0.03%
  • zocdoc.com
  • cvs.com
  • healthforcalifornia.com
  • banfield.com
  • uhc.com
  • agingcare.com
  • aplaceformom.com
  • forbes.com
  • growtherapy.com
  • piedmonturgentcare.org

Copyright © Adthena. All rights reserved.

Zocdoc.com saw fluctuating impressions, peaking at 23.67% mid-month. CVS.com steadily increased, ending at 3.19%. Healthforcalifornia.com and Banfield.com showed varied trends, while UHC.com remained stable. Piedmonturgentcare.org had sporadic spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month
  1. 1
    Memorial Hermann-GoHealth - Walk-Ins Welcome - Urgent Care https://www.gohealthuc.com

    Get The Care You Need Today! Walk-In Or Book Online To Save Your Spot. Save Your Spot Online.

  2. 2
    Covered California - Health for California Insurance Center https://www.healthforcalifornia.com/

    Covered California: Get an Instant Quote & Enroll Today! Best Prices on Individual, Family, Medi-Cal, Senior, Medicare & Small Business Plans.

  3. 3
    Walk-Ins Welcome - Reserve Your Spot Online - Providence https://www.providence.org

    High quality health care you can trust. Located off W. 1st St. and Western Ave. Not for life-threatening...

  4. 4
    UnitedHealthcare Official Site - UnitedHealthcare® Medicare https://www.uhc.com/view/plans

    Find Options For Medicare, Short Term Medical, Hospital & Doctor, Dental Insurance & More.

  5. 5
    Urgent Care Clinics Near You https://book.zocdoc.com › urgent-care › book-now

    Find In-Network Urgent Care — Find local Urgent Care Clinics and book your appointment that fits your schedule. Find a highly-rated Urgent Care that accepts your insurance. In-Person & Online. Easily Book Online. Telemedicine.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, GoHealthUC and Providence emphasize convenience with walk-in and online booking options. Health for California and UnitedHealthcare focus on comprehensive insurance solutions, while Zocdoc highlights accessibility and ease of booking urgent care appointments.

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