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US Healthcare & Medical Care Homes - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Care Homes – US

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.236376917
62.763623083
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 3%
Seasonal 0%
Local 9%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 12.77
uhc.com 10.31
banfield.com 4.88
caringbridge.org 3.3
betterhelp.com 3.07
memorialcare.org 2.82
aplaceformom.com 2.33
cedars-sinai.org 2.3
midwestexpressclinic.com 2.19
atriumhealth.org 1.85
others 54.18
  • zocdoc.com - 12.77%
  • uhc.com - 10.31%
  • banfield.com - 4.88%
  • caringbridge.org - 3.3%
  • betterhelp.com - 3.07%
  • memorialcare.org - 2.82%
  • aplaceformom.com - 2.33%
  • cedars-sinai.org - 2.3%
  • midwestexpressclinic.com - 2.19%
  • atriumhealth.org - 1.85%
  • others - 54.18%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 12.77% click share, followed by UHC at 10.31%. Banfield and CaringBridge trail behind, while ‘others’ dominate with 54.18%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com cigna.com uhc.com memorialcare.org banfield.com aplaceformom.com modernanimal.com betterhelp.com gohealthuc.com cedars-sinai.org
2026/07/01 19.76% 1.59% 2.79% 1.08% 3.22% 2.15% 2.46% 2.5% 0% 2.07%
2026/07/02 19.69% 1.46% 2.09% 5.27% 3.04% 2.93% 1.74% 1.53% 1.7% 7.32%
2026/07/03 15.5% 1.35% 2.1% 0.43% 3.16% 2.37% 1.59% 0.73% 2.25% 1.3%
2026/07/04 19.63% 1.54% 1.78% 0.81% 3.11% 1.53% 2.32% 1.74% 0.05% 2.99%
2026/07/05 13.22% 1.22% 2.12% 7.35% 3.52% 1.79% 3.21% 0.63% 2.81% 5.19%
2026/07/06 25.25% 2.27% 2.54% 0.01% 4.05% 2.41% 0.94% 2.04% 0.02% 0.47%
2026/07/07 19.4% 1.72% 2.51% 1.42% 1.86% 3.13% 1.56% 1.9% 0% 0.31%
2026/07/08 22.38% 1.66% 3.76% 0.05% 3.03% 3.32% 1.37% 1.1% 0% 0.04%
2026/07/09 16.63% 2.16% 2.9% 6.71% 7.06% 2.28% 1.27% 2.33% 0.68% 0.07%
2026/07/10 21.42% 1.32% 2.35% 2.15% 4.86% 2.57% 1.97% 3.17% 2.03% 0%
2026/07/11 15.78% 1.98% 3.14% 0.1% 3.98% 2.88% 0.78% 2.24% 8.17% 0.2%
2026/07/12 20% 2.03% 3.56% 0.03% 2.18% 2.41% 4.15% 2.58% 0.16% 0.18%
2026/07/13 16.6% 0.71% 2.16% 1.76% 8.3% 2.35% 4% 1.7% 0.02% 2.58%
2026/07/14 19.84% 2.02% 2.57% 5.91% 4.18% 2.63% 0.69% 1.61% 0.12% 4.53%
2026/07/15 15.54% 2.63% 1.74% 1.94% 3.35% 3.74% 2.27% 2.45% 4.82% 0.33%
2026/07/16 9.59% 1.54% 2.19% 2.33% 2.13% 3.2% 2.56% 2.38% 2.09% 6.21%
2026/07/17 10.19% 2.5% 2.76% 3.22% 2.39% 3.11% 1.97% 2.82% 0% 3.24%
2026/07/18 9.17% 2.62% 3.82% 8.05% 1.97% 4.01% 1.24% 4.69% 1.7% 0.06%
2026/07/19 11.4% 2.68% 2.49% 9.14% 1.91% 2.46% 1.57% 3.72% 0.11% 3.29%
2026/07/20 14.93% 2.31% 4.28% 0.06% 4.16% 2.84% 1.69% 3.76% 0% 0.08%
2026/07/21 19.2% 1.95% 2.48% 5.72% 4.05% 2.55% 0.67% 1.56% 0.12% 4.39%
2026/07/22 16.85% 1.47% 2.34% 1.62% 2.37% 2.97% 0.87% 2.72% 5.56% 0.08%
2026/07/23 14% 1.36% 2.42% 8.93% 4.45% 3.37% 1.51% 3.25% 3.07% 4.15%
2026/07/24 13.56% 1.75% 2.17% 2.61% 4.43% 2.68% 1.96% 1.61% 3.57% 0.04%
2026/07/25 15.87% 2.85% 2.78% 3.52% 2.18% 2.35% 1.88% 1.9% 0% 5.77%
2026/07/26 9.67% 1.6% 2.02% 4.35% 4.65% 2.65% 1.73% 1.56% 5.21% 3.75%
2026/07/27 15.28% 1.87% 1.93% 1.59% 2.3% 2.61% 1.97% 1.22% 0% 1.24%
2026/07/28 16.59% 2.19% 2.32% 2.65% 8.6% 2.06% 3.44% 2.32% 6.24% 0.02%
2026/07/29 16.31% 1.57% 2.07% 0.03% 4.54% 2.81% 2.32% 2.42% 2.76% 3.9%
2026/07/30 16.67% 2.96% 2.69% 1.81% 3.71% 3.01% 2.63% 3.13% 0.12% 0.17%
2026/07/31 11.99% 4.5% 4.49% 3.94% 3.6% 3.49% 1.1% 1.05% 0.64% 0.06%
  • zocdoc.com
  • cigna.com
  • uhc.com
  • memorialcare.org
  • banfield.com
  • aplaceformom.com
  • modernanimal.com
  • betterhelp.com
  • gohealthuc.com
  • cedars-sinai.org

Copyright © Adthena. All rights reserved.

In July 2026, Zocdoc.com experienced fluctuating PPC spend, peaking at 25.25% on July 6. Cigna.com saw a steady rise, ending at 4.5% on July 31. Uhc.com also increased, closing at 4.49%. Memorialcare.org had a volatile month, peaking at 9.14% on July 19. Banfield.com maintained consistent spending, with a high of 8.6% on July 28. Aplaceformom.com showed gradual growth, finishing at 3.49%. Modernanimal.com had a varied month, peaking at 4.15% on July 12. Betterhelp.com saw a peak of 4.69% on July 18. Gohealthuc.com had sporadic spikes, reaching 8.17% on July 11. Cedars-sinai.org had a mixed month, peaking at 7.32% on July 2.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 736
2026/07/02 817
2026/07/03 820
2026/07/04 820
2026/07/05 760
2026/07/06 765
2026/07/07 778
2026/07/08 689
2026/07/09 665
2026/07/10 798
2026/07/11 730
2026/07/12 776
2026/07/13 827
2026/07/14 784
2026/07/15 761
2026/07/16 786
2026/07/17 740
2026/07/18 744
2026/07/19 675
2026/07/20 690
2026/07/21 784
2026/07/22 889
2026/07/23 923
2026/07/24 868
2026/07/25 898
2026/07/26 954
2026/07/27 888
2026/07/28 858
2026/07/29 875
2026/07/30 858
2026/07/31 817

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 736 and peaking at 954 on the 26th. The month concluded with 817, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
uhc.com 1.1%
memorialcare.org 1.03%
aurorahealthcare.org 0.94%
intermountainhealthcare.org 0.73%
atriumhealth.org 0.72%
mhehc.com -0.66%
rsfh.com -0.67%
ascension.org -1.1%
nextcare.com -1.51%
zocdoc.com -2.64%

Copyright © Adthena. All rights reserved.

In the past month, UHC.com led with a 1.10% click share increase, while Zocdoc.com saw a decline of 2.64%.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com uhc.com memorialcare.org banfield.com healthforcalifornia.com aplaceformom.com forbes.com modernanimal.com gohealthuc.com cedars-sinai.org
2026/07/01 17.57% 3.23% 1.56% 2.72% 1.72% 1.36% 0.89% 3.18% 0% 1.58%
2026/07/02 16.84% 2.4% 4.63% 2.39% 1.29% 1.67% 1.37% 2.43% 2.94% 4.63%
2026/07/03 13.85% 2.59% 0.76% 3.18% 2% 1.49% 1.81% 2.38% 1.01% 1.04%
2026/07/04 16.29% 1.89% 1.11% 2.48% 1.48% 0.83% 2.1% 2.44% 0.05% 2.23%
2026/07/05 13.25% 3.03% 7.83% 3.36% 1.78% 1.25% 1.38% 4.17% 2.49% 4.28%
2026/07/06 23.65% 3.74% 0.02% 3.98% 2.33% 1.45% 2.01% 1.59% 0.01% 0.73%
2026/07/07 20.64% 3.4% 2.73% 1.37% 1.57% 2.01% 1.27% 1.66% 0% 0.55%
2026/07/08 19.82% 5.45% 0.07% 2.83% 3.04% 2.12% 2.34% 2.09% 0% 0.03%
2026/07/09 15.34% 4.47% 7.29% 5.44% 1.3% 1.08% 1.98% 1.86% 0.89% 0.04%
2026/07/10 18.56% 3.13% 4.03% 4.06% 0.8% 1.37% 2.24% 1.96% 1.7% 0%
2026/07/11 14.26% 4.29% 0.12% 3.14% 1.84% 1.62% 2.01% 0.76% 5.6% 0.2%
2026/07/12 17.16% 3.7% 0.05% 2.19% 1.96% 1.48% 2.02% 3.93% 0.15% 0.16%
2026/07/13 16.46% 2.76% 2.41% 7.98% 1.01% 1.71% 1.53% 3.57% 0.04% 2.14%
2026/07/14 19.16% 3.73% 4.89% 4.06% 0.55% 2.04% 1.45% 1.09% 0.14% 3.32%
2026/07/15 19.09% 1.73% 2.41% 3.04% 0.54% 1.9% 1.05% 2.41% 5.01% 0.35%
2026/07/16 10.36% 2.14% 4.2% 1.43% 1.59% 1.64% 1.32% 2.58% 1.62% 4.79%
2026/07/17 9.17% 3.81% 3.92% 1.74% 1.34% 1.54% 1.85% 2.56% 0% 3.98%
2026/07/18 8.74% 5.25% 9.49% 1.34% 2.08% 1.97% 1.46% 1.08% 2.4% 0.06%
2026/07/19 9.06% 3.17% 11.91% 1.27% 0.96% 1.61% 0.73% 1.7% 0.12% 5.78%
2026/07/20 15.93% 5.41% 0.09% 2.91% 2.11% 1.74% 1.21% 2.54% 0% 0.06%
2026/07/21 19.16% 3.73% 4.89% 4.06% 0.55% 2.04% 1.45% 1.09% 0.14% 3.32%
2026/07/22 15.05% 3.72% 3.15% 2.2% 1.77% 1.54% 1.41% 0.94% 3.9% 0.06%
2026/07/23 13.29% 3.8% 8.49% 4.19% 1.14% 2.04% 1.66% 1.67% 2.67% 2.85%
2026/07/24 13.34% 2.92% 4.11% 3.79% 1.76% 1.44% 1.82% 2.29% 3.91% 0.04%
2026/07/25 13.42% 3.35% 5.46% 1.92% 1.5% 1.32% 1.5% 1.89% 0% 6.19%
2026/07/26 10.68% 4.01% 4.78% 4.25% 1.45% 1.66% 1.79% 1.86% 2.38% 2.55%
2026/07/27 13.62% 2.56% 3.06% 1.88% 1.29% 1.65% 1.46% 2.39% 0% 2.52%
2026/07/28 16.42% 2.63% 2.9% 7.55% 2.14% 1.4% 1.2% 3.54% 5.79% 0.02%
2026/07/29 14.64% 3.18% 0.02% 3.84% 1.42% 1.88% 1.61% 2.36% 2.45% 3.09%
2026/07/30 14.83% 3.79% 3.54% 3.42% 2.03% 1.79% 1.32% 2.97% 0.24% 0.16%
2026/07/31 13.73% 5.41% 3.91% 3.24% 2.25% 1.88% 1.58% 1.11% 0.8% 0.05%
  • zocdoc.com
  • uhc.com
  • memorialcare.org
  • banfield.com
  • healthforcalifornia.com
  • aplaceformom.com
  • forbes.com
  • modernanimal.com
  • gohealthuc.com
  • cedars-sinai.org

Copyright © Adthena. All rights reserved.

Zocdoc.com led July with fluctuating impressions, peaking at 23.65% on July 6. Uhc.com showed steady growth, ending at 5.41%. Memorialcare.org had a notable spike on July 19 at 11.91%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month
  1. 1
    Aurora Health Urgent Care - Nearby - Walk-Ins Welcome https://www.aurorahealthcare.org › urgent-care › find

    Get same-day care for minor illnesses & injuries. Extended hours and weekends. Find a location nearby. Walk-In's Welcome.

  2. 2
    Urgent Care Locations Near You - Cedars-Sinai Urgent Care https://www.cedars-sinai.org

    We Enhanced Our Safety Standards So You Can Feel Safe During Your Visit, See Our Locations. Need Immediate Medical Care? Skip The Wait & Save Your Spot In Advance. Walk-in Visits.

  3. 3
    Memorial Hermann-GoHealth - West University Urgent Care https://www.gohealthuc.com › memorialhermann › urgentcare

    Open 7 Days A Week. Save Your Spot Online For Shorter Wait Times. Get The Care You Need Today! Walk-In Or Book Online To Save Your Spot. Same Day Visits. Faster Than The ER. Short Wait Times. MemorialHermann Providers. On-Demand Care. Save Time Check-in Online.

  4. 4
    24-Hour Emergency Care - Immediate Emergency Care https://connect.intermountainhealth.org

    5 Intermountain Health ERs Across Denver Are Ready 24/7 - Walk In, No Appointment Needed. Whether It's You or Someone You Love - Our ER Team Is Ready & Waiting Right Now.

  5. 5
    24/7 QuickCare Visits - Get Care in Minutes - Skip the Waiting Room https://www.memorialcare.org

    When clinic visits are tough, get the same expert care virtually. Fast, convenient virtual care from home or work—schedule in minutes. Open 24/7.

Copyright © Adthena. All rights reserved.

In the competitive landscape of urgent care, Aurora Health, Cedars-Sinai, and Memorial Hermann-GoHealth emphasize accessibility and convenience. Aurora Health highlights walk-ins, while Cedars-Sinai focuses on safety and pre-booking. Memorial Hermann-GoHealth offers online check-ins for reduced wait times. Intermountain Health and MemorialCare provide 24/7 emergency and virtual care, ensuring immediate attention.

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