Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 33.9580694917 |
| 66.0419305083 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 49 |
| 51 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| zocdoc.com | 11.06 |
| uhc.com | 9.12 |
| banfield.com | 4.95 |
| healthforcalifornia.com | 4.44 |
| caringbridge.org | 3.64 |
| aplaceformom.com | 2.8 |
| betterhelp.com | 2.41 |
| cvs.com | 2.16 |
| homeinstead.com | 1.37 |
| patientfirst.com | 1.33 |
| others | 56.72 |
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In the healthcare PPC landscape, ‘others’ dominate with 56.72% click share, while zocdoc.com leads individual advertisers at 11.06%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | zocdoc.com | healthforcalifornia.com | banfield.com | aplaceformom.com | uhc.com | cigna.com | agingcare.com | care.com | forbes.com | nextcare.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 8.59% | 6.29% | 4.12% | 5.4% | 2.98% | 0.66% | 1.6% | 0.61% | 1.77% | 7.51% |
| 2026/05/02 | 7.66% | 6.96% | 2.49% | 3.66% | 2.98% | 1.62% | 1.79% | 0.59% | 1.71% | 2.65% |
| 2026/05/03 | 8.75% | 6.73% | 3.48% | 2.69% | 1.92% | 1.89% | 1.34% | 0.67% | 1.48% | 2.12% |
| 2026/05/04 | 8.82% | 5.62% | 2.72% | 4.17% | 2.43% | 0.9% | 1.59% | 0.72% | 1.26% | 1.82% |
| 2026/05/05 | 20.14% | 5.28% | 2.79% | 5.21% | 2.16% | 1.95% | 1.69% | 2.05% | 1.03% | 0.01% |
| 2026/05/06 | 19.63% | 5.06% | 5.56% | 4.15% | 1.96% | 0.61% | 1.32% | 1.33% | 1.64% | 1.55% |
| 2026/05/07 | 10.38% | 3.61% | 2.89% | 4.3% | 2.53% | 0.79% | 1.4% | 1.27% | 1.33% | 0.12% |
| 2026/05/08 | 26.56% | 4.03% | 3.35% | 3.99% | 2.31% | 0.55% | 1.17% | 0.84% | 1.58% | 0.57% |
| 2026/05/09 | 14.93% | 4.68% | 3.86% | 3.08% | 2.62% | 1.59% | 1.21% | 1.59% | 2.48% | 0.04% |
| 2026/05/10 | 12.64% | 5.22% | 4.41% | 3.3% | 2.99% | 0.62% | 1.6% | 1.83% | 1.83% | 0.08% |
| 2026/05/11 | 15.09% | 3.81% | 4.8% | 3.02% | 2.7% | 1.9% | 2.68% | 1.77% | 1.54% | 2.43% |
| 2026/05/12 | 9.45% | 4.2% | 6.97% | 3.85% | 3.04% | 1.41% | 2.82% | 1.46% | 2.02% | 3.26% |
| 2026/05/13 | 17.14% | 3.99% | 5.61% | 4.42% | 2.38% | 1.34% | 1.64% | 1.61% | 1.07% | 0.43% |
| 2026/05/14 | 13.24% | 3.59% | 7.33% | 4.19% | 2.34% | 2.1% | 2.34% | 1.82% | 1.39% | 0.03% |
| 2026/05/15 | 26.59% | 4.04% | 3.36% | 3.92% | 2.32% | 0.55% | 1.12% | 0.73% | 1.59% | 0.57% |
| 2026/05/16 | 10.4% | 4.5% | 4.78% | 3.8% | 2.79% | 2.59% | 2.35% | 0.73% | 1.96% | 4.4% |
| 2026/05/17 | 10.2% | 5.36% | 5.01% | 3.06% | 3.33% | 2.39% | 1.91% | 1.24% | 1.89% | 0.07% |
| 2026/05/18 | 12.93% | 4.58% | 3.17% | 3.57% | 2.85% | 2.2% | 1.87% | 1.29% | 2.08% | 5.03% |
| 2026/05/19 | 13.57% | 4.68% | 3.5% | 2.54% | 3.24% | 2% | 2.07% | 0.82% | 1.42% | 0.03% |
| 2026/05/20 | 10.01% | 4.48% | 4.85% | 4.42% | 3.12% | 1.99% | 1.87% | 0.68% | 1.24% | 0.09% |
| 2026/05/21 | 9.37% | 4.01% | 4.53% | 3.39% | 2.33% | 2.34% | 1.54% | 1.05% | 1.12% | 1.51% |
| 2026/05/22 | 7.85% | 5.17% | 3.49% | 3.76% | 2.89% | 2.51% | 2.06% | 1.29% | 1.2% | 0.02% |
| 2026/05/23 | 7.96% | 3.6% | 6.16% | 3.85% | 3.55% | 2.39% | 1.43% | 1.8% | 3.17% | 1.94% |
| 2026/05/24 | 14.8% | 4.32% | 4.66% | 2.72% | 3.35% | 2.55% | 1.43% | 1.38% | 2.83% | 0.48% |
| 2026/05/25 | 14.38% | 6.04% | 7.59% | 3.56% | 4.39% | 2.63% | 2.92% | 2.6% | 3.48% | 2.67% |
| 2026/05/26 | 9.2% | 3.89% | 4.14% | 4.51% | 2.37% | 2.18% | 2.84% | 2.33% | 1.97% | 4.31% |
| 2026/05/27 | 11.96% | 3.42% | 2.1% | 3.63% | 2.44% | 2.75% | 2.75% | 2.85% | 1.65% | 3.22% |
| 2026/05/28 | 10.89% | 2.14% | 2.7% | 3.57% | 2.56% | 3.09% | 2.1% | 1.4% | 1.46% | 0.41% |
| 2026/05/29 | 8.98% | 3.82% | 5.03% | 3.85% | 3.01% | 3.48% | 2.71% | 1.72% | 2.05% | 1.97% |
| 2026/05/30 | 7.15% | 3.67% | 1.57% | 3.2% | 2.7% | 3.52% | 2.49% | 1.78% | 1.56% | 1.63% |
| 2026/05/31 | 12.56% | 3.97% | 3.57% | 3.36% | 2.82% | 2.31% | 2.1% | 1.89% | 1.83% | 0.01% |
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In May 2026, Zocdoc.com led with fluctuating spend, peaking at 26.59. Healthforcalifornia.com maintained a steady presence, while Banfield.com saw a mid-month surge. Aplaceformom.com and UHC.com showed consistent activity. Cigna.com and Agingcare.com had modest gains. Care.com and Forbes.com remained stable, while Nextcare.com experienced sporadic spikes.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 803 |
| 2026/05/02 | 823 |
| 2026/05/03 | 811 |
| 2026/05/04 | 820 |
| 2026/05/05 | 814 |
| 2026/05/06 | 794 |
| 2026/05/07 | 850 |
| 2026/05/08 | 825 |
| 2026/05/09 | 747 |
| 2026/05/10 | 781 |
| 2026/05/11 | 898 |
| 2026/05/12 | 923 |
| 2026/05/13 | 839 |
| 2026/05/14 | 928 |
| 2026/05/15 | 825 |
| 2026/05/16 | 891 |
| 2026/05/17 | 883 |
| 2026/05/18 | 882 |
| 2026/05/19 | 818 |
| 2026/05/20 | 866 |
| 2026/05/21 | 906 |
| 2026/05/22 | 939 |
| 2026/05/23 | 871 |
| 2026/05/24 | 880 |
| 2026/05/25 | 910 |
| 2026/05/26 | 997 |
| 2026/05/27 | 1005 |
| 2026/05/28 | 950 |
| 2026/05/29 | 920 |
| 2026/05/30 | 928 |
| 2026/05/31 | 905 |
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May began with 803 advertisers, fluctuating throughout the month. Peaks on May 26th and 27th reached 997 and 1,005, respectively. The month concluded with 905 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Carespot.com surged with a 2.05% click share increase, while betterhelp.com faced a 4.0% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | zocdoc.com | cvs.com | healthforcalifornia.com | banfield.com | uhc.com | agingcare.com | aplaceformom.com | forbes.com | growtherapy.com | piedmonturgentcare.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 8.86% | 1.1% | 5.07% | 3.51% | 3.96% | 1.13% | 2.24% | 2.14% | 1.45% | 3.35% |
| 2026/05/02 | 8.68% | 1.28% | 6.02% | 2.51% | 3.82% | 1.51% | 1.9% | 1.9% | 1.5% | 1.5% |
| 2026/05/03 | 9.93% | 0.22% | 6.23% | 3.28% | 2.01% | 1.01% | 1.39% | 1.78% | 2.45% | 0.02% |
| 2026/05/04 | 10.35% | 4.01% | 5.03% | 2.87% | 3.39% | 1.33% | 1.91% | 1.88% | 1.37% | 0.02% |
| 2026/05/05 | 20.91% | 1.49% | 5% | 3.25% | 3.12% | 1.45% | 2.7% | 1.03% | 1.5% | 0.28% |
| 2026/05/06 | 18.35% | 0.91% | 4.64% | 5.75% | 2.67% | 1.15% | 2.27% | 2.33% | 0.96% | 4.12% |
| 2026/05/07 | 11.41% | 1.01% | 3.5% | 3.41% | 3.92% | 1.26% | 2.45% | 1.72% | 1.92% | 0.06% |
| 2026/05/08 | 23.59% | 0.68% | 3.53% | 3.22% | 3.3% | 0.92% | 1.9% | 1.89% | 1.04% | 3.1% |
| 2026/05/09 | 15.87% | 0.6% | 3.99% | 3.96% | 3.45% | 1.1% | 1.57% | 2.38% | 0.94% | 0.07% |
| 2026/05/10 | 16.26% | 1.85% | 4.42% | 3.99% | 3.35% | 1.32% | 1.77% | 1.86% | 1.18% | 0.01% |
| 2026/05/11 | 14.42% | 2.85% | 3.26% | 5.02% | 3.96% | 2.22% | 1.67% | 1.43% | 1.51% | 0% |
| 2026/05/12 | 8.82% | 3.15% | 3.77% | 6.88% | 3.64% | 2.23% | 1.73% | 1.93% | 1.69% | 0.04% |
| 2026/05/13 | 14.93% | 1.82% | 3.49% | 5.94% | 3.02% | 1.2% | 2.36% | 1.13% | 2.15% | 2.66% |
| 2026/05/14 | 11.85% | 0.75% | 3.01% | 6.79% | 2.85% | 1.76% | 2.35% | 1.2% | 1.88% | 0.1% |
| 2026/05/15 | 23.67% | 0.68% | 3.54% | 3.23% | 3.31% | 0.88% | 1.82% | 1.9% | 1.04% | 3.11% |
| 2026/05/16 | 8.73% | 2.84% | 3.58% | 4.82% | 3.02% | 1.76% | 2.01% | 1.68% | 1.53% | 0.1% |
| 2026/05/17 | 8.91% | 3.47% | 4.71% | 4.63% | 3.76% | 1.55% | 1.38% | 1.7% | 2.32% | 0% |
| 2026/05/18 | 12.43% | 2.72% | 3.6% | 2.78% | 3.33% | 1.42% | 1.6% | 1.83% | 1.51% | 1.34% |
| 2026/05/19 | 14.09% | 3.73% | 4.11% | 3.29% | 3.98% | 1.71% | 1.29% | 1.57% | 2.43% | 0.69% |
| 2026/05/20 | 7.98% | 3.91% | 3.79% | 4.33% | 3.55% | 1.42% | 2.3% | 1.11% | 1.91% | 0.61% |
| 2026/05/21 | 9.79% | 2.77% | 3.28% | 3.9% | 2.8% | 1.23% | 1.83% | 0.59% | 1.32% | 0% |
| 2026/05/22 | 6.46% | 2.07% | 4.36% | 3.64% | 3.5% | 1.64% | 1.97% | 1.13% | 2.02% | 1.25% |
| 2026/05/23 | 6.89% | 2.92% | 2.85% | 5.6% | 3.25% | 1.08% | 2.01% | 2.5% | 1.62% | 5.39% |
| 2026/05/24 | 12.86% | 2.85% | 4.1% | 4.66% | 3.94% | 1.3% | 1.43% | 1.61% | 2.02% | 5.4% |
| 2026/05/25 | 12.05% | 2.63% | 5.45% | 7.49% | 4.72% | 2.28% | 1.64% | 1.22% | 1.41% | 0.01% |
| 2026/05/26 | 8.69% | 3.18% | 3.46% | 3.95% | 2.68% | 2.24% | 2.57% | 1.16% | 1.2% | 0.01% |
| 2026/05/27 | 11.89% | 2.76% | 3.17% | 1.99% | 2.92% | 2.32% | 1.95% | 1.09% | 1.14% | 3.03% |
| 2026/05/28 | 8.63% | 3.4% | 2.21% | 2.64% | 3.28% | 1.86% | 2% | 0.69% | 1.35% | 3.26% |
| 2026/05/29 | 8.1% | 2.45% | 3.34% | 4.66% | 3.7% | 2.12% | 2.12% | 1.27% | 1.43% | 1.1% |
| 2026/05/30 | 7.27% | 2.81% | 3.18% | 1.69% | 3.04% | 2.06% | 1.74% | 1.12% | 1.22% | 4.35% |
| 2026/05/31 | 9.89% | 3.19% | 3.19% | 3.01% | 2.9% | 1.69% | 1.57% | 1.52% | 1.13% | 0.03% |
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Zocdoc.com saw fluctuating impressions, peaking at 23.67% mid-month. CVS.com steadily increased, ending at 3.19%. Healthforcalifornia.com and Banfield.com showed varied trends, while UHC.com remained stable. Piedmonturgentcare.org had sporadic spikes.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Get The Care You Need Today! Walk-In Or Book Online To Save Your Spot. Save Your Spot Online.
Covered California: Get an Instant Quote & Enroll Today! Best Prices on Individual, Family, Medi-Cal, Senior, Medicare & Small Business Plans.
High quality health care you can trust. Located off W. 1st St. and Western Ave. Not for life-threatening...
Find Options For Medicare, Short Term Medical, Hospital & Doctor, Dental Insurance & More.
Find In-Network Urgent Care — Find local Urgent Care Clinics and book your appointment that fits your schedule. Find a highly-rated Urgent Care that accepts your insurance. In-Person & Online. Easily Book Online. Telemedicine.
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In the competitive landscape of healthcare PPC ads, GoHealthUC and Providence emphasize convenience with walk-in and online booking options. Health for California and UnitedHealthcare focus on comprehensive insurance solutions, while Zocdoc highlights accessibility and ease of booking urgent care appointments.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Healthcare & Medical Care Homes May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Healthcare & Medical Care Homes May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Healthcare & Medical Care Homes May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Healthcare & Medical Care Homes May 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Care Homes May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.