US Healthcare & Medical Care Homes - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Care Homes – US

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.0982204252
82.9017795748
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 7%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 11.54
uhc.com 10.33
healthforcalifornia.com 4.53
betterhelp.com 3.43
aplaceformom.com 3.18
caringbridge.org 2.72
atriumhealth.org 2.56
agingcare.com 1.98
midwestexpressclinic.com 1.83
banfield.com 1.59
others 56.31
  • zocdoc.com - 11.54%
  • uhc.com - 10.33%
  • healthforcalifornia.com - 4.53%
  • betterhelp.com - 3.43%
  • aplaceformom.com - 3.18%
  • caringbridge.org - 2.72%
  • atriumhealth.org - 2.56%
  • agingcare.com - 1.98%
  • midwestexpressclinic.com - 1.83%
  • banfield.com - 1.59%
  • others - 56.31%

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In the healthcare PPC landscape, ‘zocdoc.com’ leads with 11.54% click share, closely followed by ‘uhc.com’ at 10.33%. ‘Others’ dominate with 56.31%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com uhc.com healthforcalifornia.com aplaceformom.com hellotend.com agingcare.com betterhelp.com care.com healthcare.com thekey.com
2026/03/01 12.63% 4.73% 6.42% 2.55% 1.41% 4.09% 1.79% 0.88% 0.75% 1.32%
2026/03/02 12.58% 4.5% 4.61% 3.87% 0.79% 4.13% 0.8% 1.68% 1.2% 1.87%
2026/03/03 16.48% 3.84% 5.72% 3.31% 0.32% 3.9% 1.13% 1.31% 1.29% 1.74%
2026/03/04 12.37% 3.85% 4.23% 5.3% 1.98% 3.81% 1.34% 1.01% 1.49% 1.42%
2026/03/05 10.21% 3.61% 5.1% 4.52% 1.2% 4.92% 1.62% 1.65% 1.91% 1.49%
2026/03/06 19.34% 3.92% 4.49% 3.98% 2.53% 3.14% 0.67% 2.5% 2.12% 1.66%
2026/03/07 13.47% 2.93% 4.27% 3.64% 5.45% 2.64% 1.62% 1.68% 1.28% 2.35%
2026/03/08 15.67% 5.06% 6.08% 4.58% 2.15% 3.5% 1.7% 1.99% 1.51% 1.44%
2026/03/09 21.76% 1.97% 3.73% 4.4% 1.92% 3.2% 1.41% 2.57% 1.14% 1.35%
2026/03/10 15.44% 2.82% 3.61% 4.47% 1.52% 2.99% 1.37% 3.44% 0.94% 1.62%
2026/03/11 14.48% 3.45% 4.62% 4.16% 3.94% 4.36% 1.85% 2.98% 1.18% 2.15%
2026/03/12 16.46% 3.44% 4.2% 3.45% 1.21% 3.17% 1.26% 2.31% 1.77% 1.52%
2026/03/13 17.7% 3.32% 4.81% 4.02% 1.58% 3.12% 1.68% 2.66% 1.04% 1.59%
2026/03/14 11.68% 3.02% 3.61% 3.28% 1.11% 2.61% 1.37% 2.61% 0.01% 1.6%
2026/03/15 12.89% 3.72% 4.98% 4.55% 1.76% 2.62% 1.86% 2.05% 0.43% 3.25%
2026/03/16 13.62% 3.81% 4.97% 5.45% 1.02% 3.91% 1.37% 2.2% 1.68% 2.09%
2026/03/17 13.78% 3.03% 3.66% 5.27% 0.26% 3.25% 1.67% 2.52% 1.28% 3.06%
2026/03/18 12.22% 3.59% 5.08% 4.33% 0.31% 4.69% 1.99% 2.08% 1.83% 1.96%
2026/03/19 8.86% 3.39% 3.36% 4.17% 0.07% 3.3% 1.76% 1.88% 2.05% 1.74%
2026/03/20 8.48% 3.98% 4.91% 4.05% 1.9% 2.67% 1.09% 1.17% 1.91% 2.67%
2026/03/21 8.92% 4.82% 5.86% 5.86% 0.28% 2.94% 1.92% 2.3% 1.49% 2.87%
2026/03/22 10.81% 2.76% 5.57% 3.78% 1.29% 2.6% 0.84% 2.32% 1.44% 3.21%
2026/03/23 8.84% 4.12% 4.79% 4.25% 2.99% 4.79% 0.76% 2.65% 2.12% 2.15%
2026/03/24 4.84% 5.45% 6.03% 4.49% 0.58% 2.5% 1.86% 2.61% 2.28% 2.07%
2026/03/25 4.85% 4.73% 6.67% 4.63% 1.19% 2.17% 1.67% 2.09% 1.71% 1.76%
2026/03/26 5.67% 6.6% 6.66% 4.58% 0.72% 0.74% 2.45% 1.22% 2.31% 1.86%
2026/03/27 5.64% 3.54% 5.41% 3.64% 2.39% 1.78% 2.26% 0.93% 2.29% 2.39%
2026/03/28 8.22% 5.12% 6.55% 4.23% 4.38% 2.91% 1.41% 0.99% 1.17% 2%
2026/03/29 9.56% 5.2% 9.5% 4.19% 4.22% 3.03% 1.74% 1.26% 0.85% 2.52%
2026/03/30 11.28% 4.6% 7.67% 4.68% 1.84% 3.53% 1.79% 2.04% 1.11% 1.31%
2026/03/31 11.99% 5.77% 5.56% 5.27% 2.96% 2.36% 2.28% 1.87% 1.04% 0.79%
  • zocdoc.com
  • uhc.com
  • healthforcalifornia.com
  • aplaceformom.com
  • hellotend.com
  • agingcare.com
  • betterhelp.com
  • care.com
  • healthcare.com
  • thekey.com

Copyright © Adthena. All rights reserved.

In March 2026, Zocdoc.com led with fluctuating spend, peaking at 21.76% on March 9. Uhc.com and Healthforcalifornia.com showed steady growth, while Hellotend.com and Care.com had modest increases. The month ended with Zocdoc.com at 11.99%.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 986
2026/03/02 1012
2026/03/03 998
2026/03/04 1024
2026/03/05 983
2026/03/06 960
2026/03/07 997
2026/03/08 973
2026/03/09 1017
2026/03/10 998
2026/03/11 1008
2026/03/12 989
2026/03/13 1002
2026/03/14 991
2026/03/15 977
2026/03/16 988
2026/03/17 984
2026/03/18 955
2026/03/19 959
2026/03/20 929
2026/03/21 899
2026/03/22 947
2026/03/23 930
2026/03/24 872
2026/03/25 839
2026/03/26 788
2026/03/27 828
2026/03/28 839
2026/03/29 823
2026/03/30 886
2026/03/31 803

Copyright © Adthena. All rights reserved.

March began with 986 advertisers, peaking at 1,024 on March 4. A decline followed, ending the month at 803 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
uhc.com 3.35%
healthforcalifornia.com 1.19%
banfield.com 1.06%
gohealthuc.com 0.58%
fastpacehealth.com 0.57%
atriumhealth.org -0.74%
nextcare.com -0.82%
patientfirst.com -0.84%
memorialcare.org -1.04%
zocdoc.com -5.77%

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Uhc.com surged with a 3.35% click share increase, while zocdoc.com faced a significant 5.77% decline.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com uhc.com healthforcalifornia.com nextcare.com hellotend.com aplaceformom.com agingcare.com thekey.com sollishealth.com memorialcare.org
2026/03/01 14.27% 3.8% 4.09% 0.01% 1% 1.16% 3.32% 1.05% 0.22% 0.03%
2026/03/02 14.46% 3.99% 3.31% 0.74% 0.93% 2.08% 3.87% 1.47% 3.39% 4.64%
2026/03/03 16.5% 3.67% 4.12% 1.68% 0.37% 1.98% 3.7% 1.36% 0.9% 3.36%
2026/03/04 14.52% 3.17% 3.1% 3.79% 1.5% 2.66% 3.24% 1.07% 0.12% 3.86%
2026/03/05 11.58% 3.21% 3.76% 3.2% 1.34% 2.52% 4.42% 1% 1.81% 2.14%
2026/03/06 19.03% 3.62% 3.05% 1.86% 1.97% 2.35% 2.82% 1.26% 1.07% 1.86%
2026/03/07 15.35% 2.47% 2.9% 0.69% 4.32% 1.83% 2.26% 1.73% 5.6% 0.38%
2026/03/08 16.93% 4.68% 4.17% 2.73% 2.33% 2.46% 3.2% 1% 1.83% 0.52%
2026/03/09 21.23% 1.95% 2.68% 2.13% 2.04% 2.6% 2.88% 1.04% 0.15% 0.06%
2026/03/10 20.24% 2.44% 2.44% 5.76% 1.07% 2.35% 2.5% 1.17% 1.89% 0.9%
2026/03/11 14.61% 3.23% 3.09% 0.04% 4.06% 2.45% 3.75% 1.68% 5.19% 3.76%
2026/03/12 15.14% 3.09% 2.67% 0.95% 1.16% 1.87% 2.73% 1.05% 2.75% 0.87%
2026/03/13 22.19% 3.33% 3.42% 1.81% 1.51% 2.23% 2.88% 1.36% 2.16% 1.13%
2026/03/14 12.67% 2.84% 2.5% 0.82% 0.99% 1.68% 2.11% 1.2% 1.96% 2.26%
2026/03/15 13.66% 3.59% 3.62% 1.64% 2.4% 2.36% 2.39% 2.52% 4.46% 1.14%
2026/03/16 14.46% 3.47% 3.09% 0.26% 1.16% 3.42% 3.36% 1.52% 0.05% 3.71%
2026/03/17 15.97% 2.81% 2.56% 0.77% 0.33% 3.08% 2.83% 2.57% 0.98% 2.64%
2026/03/18 13.92% 3.94% 3.66% 2.3% 0.28% 2.54% 4.06% 1.54% 0.04% 0.02%
2026/03/19 9.03% 3.27% 2.41% 0.08% 0.07% 2.49% 2.97% 1.23% 1.27% 0.05%
2026/03/20 10.89% 3.83% 3.45% 2.3% 2.05% 2.03% 2.42% 1.76% 0.25% 0.07%
2026/03/21 12.26% 4.27% 3.86% 2.21% 0.26% 2.92% 2.39% 2.13% 3.53% 0.03%
2026/03/22 11.04% 2.64% 3.91% 0.04% 1.14% 2.03% 2.38% 2.44% 3.61% 0.04%
2026/03/23 10.01% 4% 3.53% 0.1% 1.81% 2.79% 4.19% 1.57% 1.25% 0%
2026/03/24 6.26% 5.66% 4.49% 0.2% 0.76% 2.74% 2.18% 1.56% 0.03% 0.01%
2026/03/25 5.75% 4.21% 4.67% 0.01% 1.02% 2.01% 1.82% 1.17% 1.59% 0%
2026/03/26 5.74% 6.52% 4.71% 3.2% 0.63% 1.74% 0.81% 1.26% 1.7% 1.73%
2026/03/27 6.66% 3.37% 3.32% 0% 1.64% 1.54% 1.29% 1.59% 1.33% 1.32%
2026/03/28 8.97% 5.08% 4.85% 0.01% 2.59% 2.24% 2.41% 1.66% 2.63% 4.07%
2026/03/29 9.75% 5.54% 7.03% 0.08% 2.8% 1.96% 3.09% 2.12% 0.3% 0.02%
2026/03/30 14.52% 4.68% 5.63% 1.92% 1.63% 2.51% 3.02% 1.16% 2.84% 0%
2026/03/31 12.81% 5.35% 4.29% 3.64% 2.84% 2.7% 2.39% 0.67% 0.11% 0.02%
  • zocdoc.com
  • uhc.com
  • healthforcalifornia.com
  • nextcare.com
  • hellotend.com
  • aplaceformom.com
  • agingcare.com
  • thekey.com
  • sollishealth.com
  • memorialcare.org

Copyright © Adthena. All rights reserved.

Zocdoc.com led March with fluctuating impressions, peaking at 22.19% on the 13th. Uhc.com and healthforcalifornia.com showed steady growth, while nextcare.com and hellotend.com had sporadic spikes. Memorialcare.org remained low throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month
  1. 1
    https://www.healthmarkets.com/

    2026 Affordable Care Act Plans - Call a Licensed Ins Agent. Save Time And Let HealthMarkets Do The Searching. It's Personalized & At No Cost To You.

  2. 2
    24/7 QuickCare Visits - Skip the Waiting Room - Get Care in Minutes https://www.memorialcare.org

    When clinic visits are tough, get the same expert care virtually.

  3. 3
    UnitedHealthcare Official Site - UnitedHealthcare® Plans https://www.uhc.com/view/plans

    Find Options For Medicare, Short Term Medical, Hospital & Doctor, Dental Insurance & More.

  4. 4
    http://call.westerndental.com/

    Western Dental Call Us 24/7 - Next Day Appointments Near You. Low-Cost Family Dentist Near You. Call Center Open 24/7.

  5. 5
    Urgent Care in Your Area https://book.zocdoc.com › urgent-care › book-now

    Find an In-Network Urgent Care — Find a highly-rated Urgent Care that accepts your insurance.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, HealthMarkets stands out by offering personalized, cost-free insurance searches. MemorialCare and Zocdoc emphasize convenience with virtual and in-network urgent care. UnitedHealthcare showcases diverse insurance options, while Western Dental highlights accessibility with 24/7 service.

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