US Healthcare & Medical Care Homes - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Care Homes – US

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.434500362
62.565499638
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 7%
Navigational 4%
Seasonal 0%
Local 8%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
uhc.com 10.07
zocdoc.com 7.07
banfield.com 5.33
caringbridge.org 4.07
carbonhealth.com 3.29
atriumhealth.org 2.85
plushcare.com 2.84
patientfirst.com 2.84
betterhelp.com 2.77
memorialcare.org 2.48
others 56.39
  • uhc.com - 10.07%
  • zocdoc.com - 7.07%
  • banfield.com - 5.33%
  • caringbridge.org - 4.07%
  • carbonhealth.com - 3.29%
  • atriumhealth.org - 2.85%
  • plushcare.com - 2.84%
  • patientfirst.com - 2.84%
  • betterhelp.com - 2.77%
  • memorialcare.org - 2.48%
  • others - 56.39%

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In the healthcare PPC landscape, UHC.com leads with 10.07% click share, followed by Zocdoc.com at 7.07%. Others dominate with 56.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com banfield.com plushcare.com uhc.com betterhelp.com cigna.com healthforcalifornia.com patientfirst.com memorialcare.org carbonhealth.com
2026/08/01 9.77% 2.65% 0.34% 4.38% 5.98% 4.22% 2.31% 0.06% 3.59% 0%
2026/08/02 13.41% 6.16% 2.44% 3.54% 5.74% 1.46% 2.66% 0.01% 2.12% 0.05%
2026/08/03 14.95% 8.58% 0.38% 2.86% 6.03% 3.6% 2.17% 0% 0.55% 0.02%
2026/08/04 12.3% 4.08% 0.17% 2.54% 1.87% 4.89% 1.84% 0.63% 2.49% 1.19%
2026/08/05 6.11% 3.72% 0.13% 2.65% 3.17% 3.08% 2.06% 1.29% 4.44% 6.3%
2026/08/06 3.81% 3.64% 0.19% 3.1% 4.04% 4.14% 1.96% 5.59% 0.33% 2.39%
2026/08/07 4.19% 2.9% 0.25% 1.52% 2.3% 5.4% 3.34% 1.26% 0.33% 3.18%
2026/08/08 6.9% 2.29% 0.65% 3.91% 8.7% 1.42% 3.07% 0.21% 0% 1.12%
2026/08/09 2.04% 1.92% 0.4% 3.29% 2.64% 5.91% 2.64% 0% 3.93% 0.16%
2026/08/10 5.13% 1.36% 0.34% 4.36% 4.14% 3.98% 3.25% 0% 2.99% 3.15%
2026/08/11 11.64% 9% 0.36% 5.93% 5.98% 3.32% 0.23% 0.01% 0.12% 1.72%
2026/08/12 6.24% 3.17% 0.24% 1.28% 0.77% 4.17% 2.87% 0.04% 0.02% 8.89%
2026/08/13 2.88% 8.31% 0.44% 2.38% 1.89% 6.02% 2.46% 0% 0.29% 0.38%
2026/08/14 6.28% 4.11% 0.43% 4% 1.34% 3.69% 3.54% 0.03% 4.15% 11.94%
2026/08/15 2.91% 2.17% 0.6% 5.26% 0.17% 3.21% 0.47% 0% 3.72% 5.52%
2026/08/16 5.07% 1.81% 0.42% 5.53% 7.84% 4.54% 3.41% 15.95% 0.03% 0.07%
2026/08/17 3.49% 2.57% 0.4% 2.21% 6.07% 5.73% 5.6% 2.08% 4.66% 2.45%
2026/08/18 1.76% 5.21% 0.68% 3.57% 5.68% 3.65% 5.26% 1.7% 0.6% 12.16%
2026/08/19 2.71% 2.61% 0.85% 5.35% 2.65% 3.72% 4.23% 6.81% 6.9% 0.29%
2026/08/20 0.78% 5.42% 0.44% 3.13% 4.68% 3.18% 3.35% 3.57% 0.03% 14.98%
2026/08/21 3.55% 2.44% 0.39% 2.52% 2.29% 4.06% 3.2% 4% 0.07% 13.28%
2026/08/22 10.69% 6.19% 0.39% 2.72% 2.22% 3.26% 2.57% 2.92% 2.04% 5.4%
2026/08/23 9.8% 4.58% 6.11% 1.89% 5.12% 4.22% 1.93% 4.11% 1.32% 4.17%
2026/08/24 6.88% 6.29% 5.12% 1.6% 1.9% 3.82% 0.57% 3.83% 3.24% 5.72%
2026/08/25 15.07% 7.02% 2.43% 3.2% 2.38% 4.04% 2.47% 10.06% 0.33% 0.2%
2026/08/26 15.63% 4.13% 7.28% 2.21% 1.49% 3.13% 1.52% 1.77% 8.99% 14.28%
2026/08/27 6.17% 4.96% 6.72% 2.09% 1.72% 2.3% 1.43% 1.7% 10.84% 6.94%
2026/08/28 15.72% 7.19% 0.92% 2.59% 2.51% 3.12% 2.49% 0.02% 0.06% 1.21%
2026/08/29 17.34% 4.5% 3.14% 2.52% 3.6% 3.35% 2.2% 4.69% 3.59% 0.02%
2026/08/30 11.89% 2.94% 10.64% 2.13% 2.54% 3.06% 1.96% 3.91% 0.02% 0.02%
2026/08/31 17.63% 5.21% 4.3% 3.46% 2.15% 1.92% 0.9% 0.18% 0.06% 0.02%
  • zocdoc.com
  • banfield.com
  • plushcare.com
  • uhc.com
  • betterhelp.com
  • cigna.com
  • healthforcalifornia.com
  • patientfirst.com
  • memorialcare.org
  • carbonhealth.com

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In August 2026, Zocdoc.com led with fluctuating spend, peaking at 17.63% on the 31st. Banfield.com showed steady mid-range activity, while Plushcare.com spiked on the 30th. Carbonhealth.com had notable highs mid-month, closing low.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 820
2026/08/02 821
2026/08/03 755
2026/08/04 880
2026/08/05 781
2026/08/06 706
2026/08/07 602
2026/08/08 552
2026/08/09 575
2026/08/10 658
2026/08/11 642
2026/08/12 648
2026/08/13 620
2026/08/14 656
2026/08/15 629
2026/08/16 582
2026/08/17 588
2026/08/18 523
2026/08/19 511
2026/08/20 581
2026/08/21 596
2026/08/22 635
2026/08/23 628
2026/08/24 618
2026/08/25 547
2026/08/26 604
2026/08/27 598
2026/08/28 683
2026/08/29 630
2026/08/30 621
2026/08/31 673

Copyright © Adthena. All rights reserved.

August began with 820 advertisers, peaking at 880 on the 4th. A decline followed, reaching 511 on the 19th. The month concluded with a resurgence to 673 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
plushcare.com 5.25%
zocdoc.com 2.37%
cedars-sinai.org 1.89%
carenow.com 1.68%
banfield.com 1.65%
wellstar.org -1.41%
allinahealth.org -1.45%
aurorahealthcare.org -1.64%
atriumhealth.org -1.67%
uhc.com -1.94%

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Plushcare.com soared with a 5.25% click share increase, while zocdoc.com rose by 2.37%. Conversely, uhc.com dropped by 1.94%, and atriumhealth.org fell by 1.67%.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com plushcare.com uhc.com banfield.com healthforcalifornia.com modernanimal.com patientfirst.com northwell.edu memorialcare.org carbonhealth.com
2026/08/01 11.02% 0.11% 4.65% 1.58% 2.09% 1.24% 0.02% 0.22% 5.23% 0%
2026/08/02 14.25% 2.77% 4.53% 4.22% 2.35% 2.74% 0.01% 0.19% 2.79% 0.06%
2026/08/03 15.57% 0.12% 3.79% 7.84% 1.77% 3.56% 0% 0% 1.08% 0.01%
2026/08/04 12.8% 0.05% 2.7% 2.91% 1.48% 2.45% 0.88% 0.4% 3.78% 2.2%
2026/08/05 7.56% 0.04% 2.28% 1.9% 1.52% 1.93% 2.87% 5.9% 5.79% 9.02%
2026/08/06 3.53% 0.05% 2.85% 2.19% 1.49% 2.27% 7.41% 0.07% 0.53% 3.8%
2026/08/07 3.75% 0.08% 0.68% 2.17% 2.6% 3.43% 1.36% 0.13% 0.37% 5.41%
2026/08/08 6.56% 0.17% 4.05% 1.57% 2.02% 2.98% 0.13% 10.04% 0% 1.73%
2026/08/09 1.83% 0.12% 3.83% 2.05% 2.37% 1.4% 0% 0.31% 7.24% 0.21%
2026/08/10 4.33% 0.1% 3.61% 0.83% 2.53% 5% 0% 0.07% 4.84% 4.92%
2026/08/11 10.51% 0.1% 7.22% 6.05% 0.3% 2.58% 0% 0.15% 0.32% 2.62%
2026/08/12 8.33% 0.07% 1.55% 2.09% 2.15% 0.69% 0.04% 8.93% 0.03% 8.84%
2026/08/13 3.5% 0.14% 3.55% 4.6% 1.95% 2.3% 0% 8.89% 0.62% 0.47%
2026/08/14 5.97% 0.13% 4.22% 1.92% 2.58% 2.82% 0.01% 1.27% 7.59% 11.56%
2026/08/15 3.1% 0.4% 4.31% 1.3% 0.34% 1.05% 0% 0.06% 5.85% 5.48%
2026/08/16 5.18% 0.15% 5.75% 1.52% 3.25% 0.76% 14.54% 0.01% 0.04% 0.07%
2026/08/17 4.13% 0.12% 4.17% 1.95% 4.61% 1.4% 2.05% 0.45% 8.93% 4.6%
2026/08/18 1.95% 0.21% 2.96% 3.75% 4.33% 3.45% 2.49% 0% 1.31% 15.25%
2026/08/19 2.58% 0.21% 3.87% 1.63% 3.08% 1.24% 9.82% 0.01% 11.24% 0.66%
2026/08/20 0.67% 0.14% 3.54% 3.17% 2.79% 1.89% 6.57% 0.26% 0.03% 16.66%
2026/08/21 3.68% 0.12% 2.66% 1.64% 2.48% 2.61% 4.57% 2.73% 0.08% 13.55%
2026/08/22 10.25% 0.11% 2.81% 3.36% 1.93% 2.88% 4.65% 0.37% 2.41% 4.81%
2026/08/23 8.88% 11.11% 2.18% 2.13% 1.44% 1.16% 5.47% 4.23% 2.32% 4.52%
2026/08/24 6.77% 8.83% 1.37% 2.82% 0.4% 0.84% 4.02% 0.05% 3.67% 4.76%
2026/08/25 18.78% 4.7% 3.14% 3.36% 2.01% 2.24% 11.57% 0.12% 0.64% 0.25%
2026/08/26 12.39% 13.09% 2.69% 1.73% 1.09% 0.41% 2.38% 0.66% 7.11% 15.45%
2026/08/27 5.47% 10.9% 2.34% 2.09% 0.95% 0.49% 1.7% 1.16% 8.74% 6.33%
2026/08/28 14.41% 1.05% 3.21% 3.37% 1.79% 1.59% 0.03% 5.67% 0.08% 2%
2026/08/29 17.38% 5.83% 2.28% 2.28% 1.59% 0.29% 3.66% 6.02% 6.49% 0.03%
2026/08/30 12.82% 15.59% 2.4% 1.29% 1.32% 0.64% 2.71% 2.71% 0.03% 0.01%
2026/08/31 18.22% 7.33% 4.04% 2.24% 0.6% 0.34% 0.25% 0.11% 0.07% 0.03%
  • zocdoc.com
  • plushcare.com
  • uhc.com
  • banfield.com
  • healthforcalifornia.com
  • modernanimal.com
  • patientfirst.com
  • northwell.edu
  • memorialcare.org
  • carbonhealth.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led August with fluctuating impressions, peaking at 18.78%. Plushcare.com surged mid-month, reaching 15.59%. Uhc.com maintained steady visibility, while Banfield.com and Healthforcalifornia.com showed moderate activity. Carbonhealth.com spiked late, closing at 16.66%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month
  1. 1
    Urgent Care Locations Near You - Cedars-Sinai Urgent Care https://www.cedars-sinai.org

    Need Immediate Medical Care? Skip The Wait & Save Your Spot In Advance. Proud To Offer Urgent...

  2. 2
    24/7 QuickCare Visits - Skip the Waiting Room https://www.memorialcare.org

    When clinic visits are tough, get the same expert care virtually. Access trusted care anytime with on-demand video visits from anywhere. Open 24/7.

  3. 3
    Virtual Emergency Care | Urgent care open | 24/7 Virtual Care https://www.northwell.edu › emergency › telehealth

    Get A Quick Evaluation & Treatment Plan Virtually. All Patients Seen Within 1 Hour. No Need To...

  4. 4
    No Appointment Needed https://www.patientfirst.com

    Open 8am - 8pm Every Day — Walk-in care, no appointment needed. Open 8am - 8pm, 365 days a year including holidays!

  5. 5
    Urgent Care Online - Rx Sent to Pharmacy in 15 Min https://www.plushcare.com/urgent_care/find

    See a doctor online and get scripts (re)filled at your nearest pharmacy, in 15 minutes.

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In the competitive landscape of healthcare PPC ads, Cedars-Sinai, MemorialCare, and Northwell emphasize convenience and immediacy, offering virtual and urgent care options. Patient First highlights accessibility with no appointments needed, while PlushCare promises swift online consultations and prescriptions.

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