Why is the US Healthcare & Medical Care Homes September 2026 Report useful and how should I use it?

Why is the US Healthcare & Medical Care Homes September 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Healthcare & Medical Care Homes September 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Healthcare & Medical Care Homes September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Healthcare & Medical Care Homes September 2026 Report?

The US Healthcare & Medical Care Homes September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Healthcare & Medical Care Homes September 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Healthcare & Medical Care Homes September 2026 Report for?

The US Healthcare & Medical Care Homes September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Healthcare & Medical Care Homes - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	44.218777895
	55.781222105

44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	43
	57

43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	7%
Navigational	5%
Seasonal	0%
Local	10%
Problem Solving	26%

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
zocdoc.com	12.18
uhc.com	10.34
atriumhealth.org	6.05
banfield.com	3.63
plushcare.com	3.47
carenow.com	2.73
caringbridge.org	2.56
cedars-sinai.org	2.49
carbonhealth.com	2.46
aplaceformom.com	2.34
others	51.75

zocdoc.com - 12.18%
uhc.com - 10.34%
atriumhealth.org - 6.05%
banfield.com - 3.63%
plushcare.com - 3.47%
carenow.com - 2.73%
caringbridge.org - 2.56%
cedars-sinai.org - 2.49%
carbonhealth.com - 2.46%
aplaceformom.com - 2.34%
others - 51.75%

In the healthcare PPC landscape, Zocdoc leads with 12.18% click share, followed by UHC at 10.34%. Atrium Health captures 6.05%, while others dominate with 51.75%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	zocdoc.com	carbonhealth.com	uhc.com	cedars-sinai.org	aplaceformom.com	plushcare.com	banfield.com	hellotend.com	cvs.com	atriumhealth.org
2026/09/01	9.57%	0.08%	3.1%	3.82%	2.87%	3.76%	1.87%	0.05%	0.16%	0.08%
2026/09/02	14.79%	0%	4.12%	0.04%	3.05%	2.43%	2.72%	0.09%	0.2%	0.06%
2026/09/03	6.53%	0.05%	2.17%	1.52%	1.87%	6.88%	0.97%	0.04%	0.18%	0%
2026/09/04	17.8%	0.86%	3.42%	7.53%	2.06%	3.35%	1.9%	3.16%	0.11%	6.58%
2026/09/05	21.99%	0.04%	2.86%	0.04%	2.87%	2.89%	0.94%	2.08%	4.06%	3.81%
2026/09/06	25.97%	0.04%	3.93%	4.9%	2.87%	5.28%	1.41%	0.14%	0.17%	0.02%
2026/09/07	17.24%	0.42%	3.97%	1.27%	2.95%	2.19%	1.97%	2.25%	0.22%	4.91%
2026/09/08	24.72%	1.87%	3.61%	5.65%	3.24%	3.27%	2.36%	4.36%	0.16%	0.01%
2026/09/09	25.79%	1.34%	2.56%	0%	2.17%	7.37%	2.14%	5.1%	1.39%	0.02%
2026/09/10	21.6%	2.33%	3.09%	6.32%	3.75%	1.55%	2.92%	0.25%	0.3%	0.05%
2026/09/11	12.04%	7.12%	3.01%	2.26%	3.55%	1.8%	2.52%	3.44%	0.23%	7.05%
2026/09/12	13.12%	6.98%	4.37%	8.62%	2.5%	2.02%	2.57%	2.36%	0.81%	0.08%
2026/09/13	9.4%	0.06%	3.23%	0.01%	1.66%	2.3%	2.44%	3.31%	0.26%	2.1%
2026/09/14	10.67%	8.14%	4.08%	0.01%	2.5%	1.18%	1.62%	0.17%	7.88%	2.71%
2026/09/15	16.12%	6.29%	2.02%	0.05%	3.29%	3.02%	2.28%	0.61%	0.26%	0.17%
2026/09/16	15.45%	0.16%	2.95%	0.01%	3.63%	2.17%	2.2%	2.01%	3.91%	3.37%
2026/09/17	11.72%	6.22%	3%	6.17%	2.76%	3.52%	2.19%	1.46%	0.33%	0%
2026/09/18	9.06%	3.34%	3.92%	2.84%	2.85%	1.49%	3.27%	1.6%	0.35%	0.32%
2026/09/19	10.18%	4.49%	3.3%	0%	2.61%	0.17%	2.26%	4.82%	7.3%	3.21%
2026/09/20	8.33%	5.29%	4.01%	0%	2.99%	0.51%	2.27%	0.09%	8.5%	8.84%
2026/09/21	16%	0.02%	3.95%	0.01%	3.97%	0.46%	2.4%	3.88%	1.96%	9.24%
2026/09/22	13.61%	5%	3.49%	0.32%	3.38%	1.99%	2.94%	2.92%	4.3%	8.31%
2026/09/23	17.91%	6.21%	3.46%	0.01%	2.68%	1.77%	2.42%	4.51%	0.38%	7.8%
2026/09/24	18.41%	6.79%	3.41%	0%	2.96%	1.49%	1.92%	0.45%	0.93%	9.5%
2026/09/25	8.68%	5.08%	4.24%	3.06%	3.24%	5.41%	3.28%	2.84%	0.57%	11.91%
2026/09/26	11.76%	0.01%	4.39%	0.73%	4.32%	3.21%	2.88%	0.15%	0.92%	7.07%
2026/09/27	14.44%	0.09%	3.69%	0.01%	3.1%	3.16%	3.06%	0.67%	1.1%	0.05%
2026/09/28	14.31%	9.17%	3.69%	0%	2.35%	2.29%	3.51%	1.05%	5.44%	0.03%
2026/09/29	11.35%	2.66%	4.15%	0%	3.22%	1.97%	2.03%	4%	2.39%	0.1%
2026/09/30	24.27%	6.29%	5.46%	4.42%	2.73%	2%	1.91%	0.97%	0.4%	0.05%

zocdoc.com
carbonhealth.com
uhc.com
cedars-sinai.org
aplaceformom.com
plushcare.com
banfield.com
hellotend.com
cvs.com
atriumhealth.org

In September 2026, Zocdoc.com led with fluctuating spend, peaking at 25.97%. Carbonhealth.com saw a steady rise, ending at 6.29%. Uhc.com maintained consistent growth, closing at 5.46%. Cedars-sinai.org had sporadic spikes, finishing at 4.42%.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/09/01	632
2026/09/02	728
2026/09/03	800
2026/09/04	788
2026/09/05	767
2026/09/06	791
2026/09/07	831
2026/09/08	795
2026/09/09	831
2026/09/10	848
2026/09/11	802
2026/09/12	821
2026/09/13	827
2026/09/14	742
2026/09/15	795
2026/09/16	819
2026/09/17	803
2026/09/18	807
2026/09/19	826
2026/09/20	846
2026/09/21	845
2026/09/22	846
2026/09/23	788
2026/09/24	807
2026/09/25	805
2026/09/26	753
2026/09/27	719
2026/09/28	766
2026/09/29	754
2026/09/30	709

September saw a dynamic shift in advertisers, starting at 632 and peaking at 848 mid-month. The month concluded with a slight decline, ending at 709.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
atriumhealth.org	4.33%
carenow.com	1.68%
uhc.com	1.39%
cvs.com	1.35%
carbonhealth.com	1.32%
midwestexpressclinic.com	-0.72%
presnow247.org	-0.73%
cedars-sinai.org	-1.59%
plushcare.com	-1.61%
zocdoc.com	-3.92%

Atriumhealth.org surged with a 4.33% click share increase, while zocdoc.com faced a 3.92% decline. Carenow.com rose by 1.68%, contrasting plushcare.com’s 1.61% drop.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	zocdoc.com	uhc.com	carbonhealth.com	cedars-sinai.org	plushcare.com	cvs.com	memorialcare.org	gohealthuc.com	atriumhealth.org	carenow.com
2026/09/01	7.83%	2.96%	0.07%	4.27%	7.07%	0.49%	0.05%	0%	0.08%	0%
2026/09/02	13.38%	5.06%	0%	0.03%	4.2%	0.67%	0.02%	7.52%	0.07%	5.23%
2026/09/03	7.18%	2.63%	0.05%	1.61%	8.49%	0.66%	0.14%	0.21%	0%	0.05%
2026/09/04	17.03%	3.58%	1.38%	8.38%	6.15%	0.8%	0.04%	5.14%	4.95%	0.04%
2026/09/05	19.47%	2.67%	0.06%	0.03%	5.32%	3.44%	0.03%	4.73%	3.86%	0.14%
2026/09/06	23.31%	3.73%	0.04%	5.98%	4.75%	0.79%	7.61%	0.08%	0.02%	0.08%
2026/09/07	15.5%	3.98%	0.75%	1.4%	4.46%	0.73%	2.18%	12.74%	4.65%	0.19%
2026/09/08	20.49%	4%	2.48%	6.55%	6%	0.56%	0.02%	0.17%	0.01%	0.12%
2026/09/09	20.57%	2.67%	1.84%	0%	14.94%	2.54%	0.02%	1.7%	0.01%	2.95%
2026/09/10	19.53%	3.91%	3.49%	8.44%	2.43%	1.15%	0.71%	0%	0.05%	0.01%
2026/09/11	12.8%	3.03%	6.69%	2.54%	3.23%	0.64%	0%	4.54%	7.48%	0.09%
2026/09/12	14.23%	4.83%	6.34%	5.41%	3.76%	1.79%	2.73%	0.02%	0.06%	0.81%
2026/09/13	8.9%	3.69%	0.11%	0.01%	4.48%	0.68%	2.3%	0%	2.31%	4.58%
2026/09/14	11.19%	4.56%	10.23%	0.01%	2.34%	6.58%	2.82%	0.7%	2.82%	0%
2026/09/15	15.01%	2.35%	5.44%	0.04%	5.91%	0.71%	0.05%	0.02%	0.16%	5.41%
2026/09/16	13.3%	3.33%	0.31%	0.01%	3.87%	3.76%	1.56%	0.02%	2.34%	2.28%
2026/09/17	9.7%	2.83%	6.35%	7.16%	7.03%	1.09%	2.19%	0.01%	0%	6.01%
2026/09/18	8.45%	4.26%	3.35%	3.63%	2.64%	0.81%	5.94%	0.63%	0.28%	5.17%
2026/09/19	9.06%	3.95%	4.44%	0%	0.05%	7.59%	2.13%	0.1%	2.33%	2.13%
2026/09/20	8.92%	4.22%	5.24%	0%	0.8%	8.45%	0.01%	4.49%	8.95%	0.02%
2026/09/21	15.36%	4.26%	0.02%	0.01%	0.69%	2.5%	0.01%	4.23%	9.13%	3.98%
2026/09/22	12.9%	3.6%	4.87%	0.57%	4.19%	5.4%	2.43%	0.01%	6.7%	4.47%
2026/09/23	18.98%	3.98%	5.72%	0%	3.88%	1.24%	5.71%	0%	6.71%	0%
2026/09/24	16.35%	4.04%	6.61%	0%	2.36%	2.05%	5.07%	6.74%	7.61%	0.67%
2026/09/25	7.87%	4.39%	8.08%	3.55%	10.14%	1.25%	0.01%	0.01%	8.96%	5.44%
2026/09/26	9.24%	4.46%	0.01%	0.79%	5.78%	1.85%	3.52%	0.06%	5.33%	3.6%
2026/09/27	12.28%	3.76%	0.13%	0.01%	5.82%	2.08%	0.09%	2.37%	0.04%	0.78%
2026/09/28	11.88%	4.44%	8.4%	0%	4.53%	7.42%	0.22%	0.05%	0.03%	0.03%
2026/09/29	9.13%	4.17%	2.8%	0%	3.8%	4.5%	0.07%	4.51%	0.08%	0.92%
2026/09/30	19.14%	6.2%	5.43%	5.24%	3.84%	1.43%	0.99%	0.05%	0.04%	0%

zocdoc.com
uhc.com
carbonhealth.com
cedars-sinai.org
plushcare.com
cvs.com
memorialcare.org
gohealthuc.com
atriumhealth.org
carenow.com

Zocdoc.com led September with fluctuating impressions, peaking mid-month. Uhc.com showed steady growth, ending strong. Carbonhealth.com and Cedars-sinai.org had sporadic spikes. Plushcare.com maintained moderate consistency. Cvs.com and Memorialcare.org experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month

1
Nearby Urgent Care Nearby - Walk-Ins Welcome https://www.atriumhealth.org
Walk-In, Or Reserve Your Spot. When symptoms can't wait, urgent care is here to help. Walk-In's Welcome. Convenient Locations. Same Day Appointments. Evening Hours. 7 Days a Week.
2
Get Urgent Care Anytime - 24/7 Care For The Whole Family https://www.intermountainhealthcare.org › telehealth
Intermountain Health - Fast, Reliable Healthcare At Your Fingertips Start Your Visit Now! Bring The...
3
24/7 QuickCare Visits - Skip the Waiting Room https://www.memorialcare.org
When clinic visits are tough, get the same expert care virtually. Fast, convenient virtual care from home or work—schedule in minutes. Open 24/7. 24/7 Virtual Urgent Care. Urgent Care Appointment. Same-Day Access. Care From Anywhere.
4
Patient First Bayview - Immediate Walk-In Treatment https://www.patientfirst.com
Urgent Care, On-Site Prescriptions, Lab & X-Ray Capabilities. Open 8am - 8pm! Urgent Care Center...
5
Urgent Care Online - Rx Sent to Pharmacy in 15 Min https://www.plushcare.com/urgent_care/find
See a doctor online and get scripts (re)filled at your nearest pharmacy, in 15 minutes.

In the competitive landscape of healthcare PPC ads, Atrium Health emphasizes accessibility with walk-ins and same-day appointments. Intermountain Healthcare highlights 24/7 family care, while MemorialCare offers virtual visits for convenience. Patient First focuses on comprehensive on-site services, and PlushCare promises rapid online prescriptions.

Frequently Asked Questions

Why is the US Healthcare & Medical Care Homes September 2026 Report useful and how should I use it?

Why is the US Healthcare & Medical Care Homes September 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Healthcare & Medical Care Homes September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Healthcare & Medical Care Homes September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Healthcare & Medical Care Homes September 2026 Report?

The US Healthcare & Medical Care Homes September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Healthcare & Medical Care Homes September 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Healthcare & Medical Care Homes September 2026 Report for?

The US Healthcare & Medical Care Homes September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Healthcare & Medical Care Homes US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Competitor Count for US Healthcare & Medical Care Homes

Market Loss & Market Gains for US Healthcare & Medical Care Homes

US Healthcare & Medical Care Homes Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Frequently Asked Questions

Why is the US Healthcare & Medical Care Homes September 2026 Report useful and how should I use it?

Why is the US Healthcare & Medical Care Homes September 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Healthcare & Medical Care Homes September 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Healthcare & Medical Care Homes September 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Care Homes

AUS Care Homes

the7stars achieves Google Ads PPC campaign optimization with Adthena