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US Gambling & Gaming Casino Games - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
goldennugget.com 33.98
slotomania.com 17.07
crowncoinscasino.com 5.26
qualityarcades.com 3.9
modo.us 3.72
pulsz.com 3.64
mcluck.com 3.29
socialplayhub.com 2.77
caesars.com 2.21
realprize.com 1.96
others 22.2

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In the gambling PPC landscape, goldennugget.com dominates with 33.98% click share, followed by slotomania.com at 17.07%. Others collectively hold 22.2%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date crowncoinscasino.com modo.us goldennugget.com pulsz.com slotomania.com casinoworld.com mcluck.com socialplayhub.com megabonanza.com coinplayzone.com
2025/05/01 11.87% 0% 6.47% 6.03% 20.11% 3.68% 20.68% 0.72% 0% 3.97%
2025/05/02 11.42% 0.22% 8.88% 0.58% 4.33% 0% 5.48% 0% 0% 0%
2025/05/03 12.89% 0.86% 34.22% 0% 4.3% 1.28% 9.37% 3.53% 0.32% 0.95%
2025/05/04 39.31% 0% 28.04% 0% 6.02% 2.3% 5.83% 2.35% 0.83% 2.48%
2025/05/05 13.44% 0% 66.41% 2.19% 1.6% 0% 4.93% 1.73% 0% 0%
2025/05/06 17.27% 0% 30.13% 1.55% 32.82% 0% 2.08% 0% 0% 1.66%
2025/05/07 9.35% 1.31% 35.33% 1.77% 16.24% 2.48% 3.38% 0.9% 0% 1.35%
2025/05/08 21.85% 0.41% 15.67% 5.14% 3.49% 21.74% 0.39% 0% 1.81% 0%
2025/05/09 5.88% 2.22% 18.89% 4.9% 4.6% 0% 8.49% 2.89% 0% 13.51%
2025/05/10 21.06% 3.67% 19.47% 1.62% 12.92% 0% 5.14% 6.18% 0% 8.41%
2025/05/11 10.04% 3.25% 13.97% 1.87% 3.92% 0% 0% 3.05% 0% 0.61%
2025/05/12 18.27% 0% 41.16% 0% 10.03% 8.21% 0% 0% 0% 0%
2025/05/13 7.41% 1.97% 38.52% 0% 0% 0% 0.98% 0% 1.11% 0%
2025/05/14 1.31% 0% 41.82% 0% 3.09% 0% 0% 0% 0% 0%
2025/05/15 3.59% 2.7% 9.48% 10.11% 3.91% 4.38% 0.31% 25.26% 0% 9.92%
2025/05/16 21.04% 32.83% 13.82% 0.51% 1.12% 4.79% 0.26% 1.59% 0% 1.28%
2025/05/17 1.56% 0% 10.11% 7.86% 10.72% 10.64% 8.83% 6.96% 0% 4.92%
2025/05/18 0% 0% 0% 5.87% 10.56% 0% 13.86% 11.65% 0% 3.85%
2025/05/19 0.63% 0% 0% 14.37% 0% 0% 11.7% 14.7% 28.21% 0%
2025/05/20 0.18% 10.27% 0% 1.05% 10.74% 0.35% 10.35% 14.4% 0% 16.46%
2025/05/21 0.59% 11.35% 11.58% 4.26% 21.63% 4.21% 3.72% 0% 0% 0%
2025/05/22 2.14% 0.4% 20.05% 6.72% 1.91% 17.14% 1.16% 0.9% 0% 0%
2025/05/23 0.16% 0.48% 44.69% 0% 14.52% 0% 0% 0% 0% 0%
2025/05/24 1.46% 1.33% 22.25% 20.88% 1.81% 0.34% 15.52% 22.64% 0% 0.53%
2025/05/25 0.23% 0.99% 19.4% 2.09% 13.04% 0.94% 13.87% 0% 0% 0%
2025/05/26 0% 0.46% 12.14% 11.18% 7.38% 0.71% 12.29% 0% 1.4% 2.88%
2025/05/27 14.02% 33.32% 3.8% 13.5% 3.94% 6.4% 5.42% 1.86% 0% 1.31%
2025/05/28 0.45% 0.99% 48.96% 0% 17.65% 0% 2.78% 5.79% 0% 0%
2025/05/29 16.86% 4.65% 51.29% 0% 3.5% 0% 0% 1.23% 0% 0%
2025/05/30 6.05% 0.41% 40.25% 11.57% 3.65% 1.12% 16.27% 0% 0% 0.88%
2025/05/31 24.17% 14.38% 13.11% 12.21% 3.52% 1.96% 1.94% 0.21% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, CrownCoinsCasino’s PPC spend fluctuated, peaking at 39.31% on May 4th. GoldenNugget dominated mid-month, reaching 66.41% on May 5th. By month’s end, GoldenNugget led, while CrownCoinsCasino and Modo saw significant declines.

Market Exposure

Competitor Count for US Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 25
2025/05/02 29
2025/05/03 24
2025/05/04 25
2025/05/05 16
2025/05/06 17
2025/05/07 27
2025/05/08 27
2025/05/09 24
2025/05/10 24
2025/05/11 23
2025/05/12 13
2025/05/13 21
2025/05/14 16
2025/05/15 22
2025/05/16 31
2025/05/17 25
2025/05/18 17
2025/05/19 24
2025/05/20 23
2025/05/21 28
2025/05/22 31
2025/05/23 29
2025/05/24 29
2025/05/25 30
2025/05/26 28
2025/05/27 25
2025/05/28 20
2025/05/29 21
2025/05/30 26
2025/05/31 27

Copyright © Adthena. All rights reserved.

May began with 25 advertisers, fluctuating throughout. Mid-month saw a dip to 13, but rebounded, peaking at 31. The month concluded with 27 advertisers, indicating a resilient market.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
pulsz.com 3.78%
mcluck.com 3.18%
megabonanza.com 2.38%
lines.com 1.83%
wowvegas.com 1.56%
coinplayzone.com -1.59%
funzcity.com -2.1%
qualityarcades.com -2.8%
crowncoinscasino.com -3.04%
goldennugget.com -3.78%

Copyright © Adthena. All rights reserved.

Pulsz.com and mcluck.com surged in click share, gaining 3.78% and 3.18% respectively. Meanwhile, goldennugget.com and crowncoinscasino.com saw declines of 3.78% and 3.04%.

Campaign Efficiency

US Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date crowncoinscasino.com pulsz.com modo.us goldennugget.com slotomania.com qualityarcades.com casinoworld.com mcluck.com socialplayhub.com realprize.com
2025/05/01 6.06% 4.01% 0% 4.17% 15.1% 10.66% 6.22% 19.87% 1.71% 0%
2025/05/02 9.73% 0.28% 0.28% 5.49% 4.12% 9.23% 0% 7.53% 0% 0%
2025/05/03 16.23% 0% 1.49% 20.3% 4.06% 3.82% 1% 10.18% 3.35% 0%
2025/05/04 39.04% 0% 0% 18.9% 6.3% 6.36% 1.73% 3.78% 1.73% 0%
2025/05/05 7.9% 1.37% 0% 54.46% 1.37% 16.49% 0% 4.12% 1.37% 0%
2025/05/06 15.62% 1.73% 0% 14.17% 23.61% 22.24% 0% 4.72% 0% 2.36%
2025/05/07 6.73% 3.38% 0.41% 12.34% 8.22% 9.41% 2.06% 2.52% 1.69% 0%
2025/05/08 19.54% 7.52% 0.23% 8.99% 3.37% 9.68% 10.61% 0.23% 0% 11.28%
2025/05/09 4.86% 2.28% 4.64% 11.09% 4.16% 5.97% 0% 6.54% 1.52% 0%
2025/05/10 21.73% 0.62% 3.99% 9.19% 10.72% 16.48% 0% 7.67% 3.1% 0.31%
2025/05/11 14.65% 1.18% 1.18% 14.37% 5.75% 14.31% 0% 0% 1.18% 0%
2025/05/12 22.92% 0% 0% 21.65% 8.12% 24.76% 8.07% 0% 0% 0%
2025/05/13 7.5% 0% 3.84% 19.18% 0% 36.12% 0% 2.63% 0% 0%
2025/05/14 0.75% 0% 0% 16.41% 2.01% 50.05% 0% 0% 0% 0%
2025/05/15 2.55% 9.71% 2.53% 5.92% 3.95% 5.44% 2.33% 0.2% 23.39% 14.92%
2025/05/16 18% 1.17% 26.97% 8.51% 1.06% 4.72% 2.51% 0.64% 0.88% 0%
2025/05/17 2.42% 7.42% 0% 7.86% 13.1% 5.99% 7.49% 10.17% 4.32% 0%
2025/05/18 0% 3.95% 0% 0% 14.39% 14.2% 0% 7.89% 7.35% 0%
2025/05/19 0.58% 13.45% 0% 0% 0% 2.1% 0% 12.9% 11.71% 3.47%
2025/05/20 0.18% 2.04% 9.74% 0% 10.22% 11% 0.34% 8.04% 11.79% 0%
2025/05/21 0.53% 5.3% 4.31% 6.05% 21.18% 15.47% 3.15% 1.66% 0% 0%
2025/05/22 3.89% 5.16% 0.52% 14.68% 2.1% 7.62% 10.84% 1.15% 0.58% 0%
2025/05/23 0.16% 0% 0.77% 27.97% 13.99% 16.31% 0% 0% 0% 0%
2025/05/24 1.46% 21.34% 1.69% 12.74% 1.59% 2.57% 0.32% 19.27% 19.11% 6.2%
2025/05/25 0.2% 1.61% 1.35% 11.48% 11.33% 3.86% 0.7% 15.89% 0% 0.79%
2025/05/26 0% 9.98% 0.69% 6.67% 6.67% 4.71% 0.46% 8.83% 0% 16.75%
2025/05/27 14.05% 14.66% 28.46% 2.48% 4.18% 0.84% 7.86% 7.4% 1.24% 0%
2025/05/28 0.45% 0% 2.06% 32.23% 19.34% 10.41% 0% 7.1% 3.55% 0%
2025/05/29 17.5% 0% 5.8% 31.46% 3.5% 14.11% 0% 0% 1.92% 0%
2025/05/30 3.15% 12.49% 1% 23.28% 3.33% 4.03% 1.66% 14.66% 0% 1.83%
2025/05/31 21.37% 11.25% 10.78% 7.56% 3.31% 2.16% 2.11% 1.29% 0.12% 0%

Copyright © Adthena. All rights reserved.

Crowncoinscasino.com saw a rollercoaster May, peaking at 39.04% on the 4th, then dipping to 0.18% by the 20th. Goldennugget.com surged to 54.46% on the 5th, ending at 7.56%. Slotomania.com fluctuated, peaking at 23.61% on the 6th, closing at 3.31%. Qualityarcades.com hit 50.05% on the 14th, finishing at 2.16%. Mcluck.com started strong at 19.87% on the 1st, ending at 1.29%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    CrownCoins Casino: #1 in US - Top Online Casino in US https://www.crowncoinscasino.com

    CrownCoins Casino, The #1 Sweepstakes Online Casino In The US. Amazing Gaming Experience! Play Sweet Bonanza, Sugar Rush & Big Bass...

  2. 2
    Win Big with Fortune Coins - Big Wins, Instant Rewards http://www.fortunecoins.com

    Step into the spotlight—claim your welcome bonus at the premier social casino. Exciting promotions, frequent events, fun giveaways...

  3. 3
    Play Now & Start Winning | 700+ Casino Style Games - Play | No Purchase Necessary http://www.megabonanza.com

    More games, more luck, 10X more fun. Sign up for the ultimate social gaming experience

  4. 4
    #1 USA's Casino Choice | Claim Real Casino Wins https://www.pulsz.com

    Challenge yourself with the most thrilling Social Casino Games on the market and Win! Free Gold...

  5. 5
    RealPrize™ Best Social Casino - The Most Thrilling Slot Games https://www.realprize.com

    Play America's Best Social Casino with Over 150 Exciting Games - Claim Your Free Coins Now

Copyright © Adthena. All rights reserved.

In the competitive world of online casinos, CrownCoins Casino leads with its claim as the #1 sweepstakes casino in the US, offering games like Sweet Bonanza. Fortune Coins entices with instant rewards and exciting promotions. MegaBonanza boasts over 700 games, emphasizing fun without purchase. Pulsz challenges players with thrilling social games, while RealPrize™ highlights its 150+ exciting slot games, inviting players to claim free coins. Each advertiser uniquely positions itself, focusing on excitement, rewards, and a superior gaming experience.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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