US Finance Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.8297594792
73.1702405208
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 35%

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Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ssa.gov 19.68
moneygram.com 15.98
nationaldebtrelief.com 11.63
experian.com 5.4
highradius.com 3.99
forbes.com 2.69
creditsesame.com 1.69
creditkarma.com 1.5
topconsumerreviews.com 1.48
squareup.com 1.33
others 34.63
  • ssa.gov - 19.68%
  • moneygram.com - 15.98%
  • nationaldebtrelief.com - 11.63%
  • experian.com - 5.4%
  • highradius.com - 3.99%
  • forbes.com - 2.69%
  • creditsesame.com - 1.69%
  • creditkarma.com - 1.5%
  • topconsumerreviews.com - 1.48%
  • squareup.com - 1.33%
  • others - 34.63%

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In the PPC landscape, ‘others’ dominate with 34.63% click share, while ssa.gov leads individual domains at 19.68%. Moneygram follows at 15.98%, with nationaldebtrelief.com at 11.63%.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com experian.com topconsumerreviews.com highradius.com accrediteddebtrelief.com debt-consolidation-reviews.org ssa.gov trustedcompanyreviews.com freedomfinancialnetwork.com
2026/04/01 11.31% 7.96% 3.69% 4.66% 4.29% 2.94% 2.71% 4.5% 2.79% 2.71%
2026/04/02 11.55% 7.57% 3.71% 4.36% 4.45% 2.38% 2.25% 4.1% 2.76% 3.93%
2026/04/03 12.8% 9.22% 3.69% 4.16% 4.43% 2.43% 2.89% 2.82% 3.09% 3.61%
2026/04/04 13.79% 8.67% 3.94% 4.13% 3.56% 1.71% 2.05% 4.85% 2.61% 2.92%
2026/04/05 12.82% 9.91% 3.15% 5.05% 3.9% 2.85% 2.04% 7.06% 1.87% 0.53%
2026/04/06 13.04% 9.06% 3.47% 4.09% 2.13% 2.3% 2.6% 3.73% 2.64% 3.22%
2026/04/07 13.88% 8.47% 3.52% 4.17% 3.83% 2.56% 2.43% 2.63% 2.22% 4.16%
2026/04/08 14.02% 9.35% 3.56% 3.91% 3.14% 2.12% 3.31% 4.7% 2.48% 4.08%
2026/04/09 13.46% 7.71% 3.49% 4.67% 3.55% 2.92% 3.13% 4.96% 2.74% 4.53%
2026/04/10 14.3% 9.13% 3.58% 3.78% 4.3% 2.25% 2.54% 3.09% 2.92% 3.59%
2026/04/11 15.84% 10.29% 3.38% 5.06% 5.82% 2.83% 2.02% 4.7% 2.77% 2.98%
2026/04/12 15.96% 8.86% 3.92% 4.53% 4.04% 2.29% 1.23% 9.21% 1.75% 2.57%
2026/04/13 14.27% 8.46% 4.23% 4.27% 4.37% 2.12% 2.35% 4.01% 2.58% 2.42%
2026/04/14 15.19% 9.59% 3.66% 4.97% 3.92% 2.78% 2.3% 2.88% 2.09% 3.6%
2026/04/15 15.31% 7.33% 3.92% 3.91% 1.28% 3.46% 2.66% 4.02% 2.13% 3.21%
2026/04/16 16.85% 8.07% 3.85% 3.47% 1.27% 3.1% 2.91% 3.65% 2.11% 3.49%
2026/04/17 15.86% 7.6% 4.32% 3.15% 4.11% 3.09% 3.11% 5.46% 2% 2.53%
2026/04/18 15.55% 8.54% 3.75% 4.14% 3.77% 2.45% 2.31% 7.11% 2.17% 1.97%
2026/04/19 15.74% 9.44% 4.3% 4.21% 3.86% 2.52% 2.01% 8.56% 1.19% 2.45%
2026/04/20 17.16% 6.76% 4.77% 3.76% 1.63% 2.35% 2.7% 9.07% 2.17% 2.49%
2026/04/21 17.13% 6.97% 4.82% 4.21% 1.66% 2.34% 2.74% 3.81% 2.1% 2.65%
2026/04/22 16.58% 6.64% 5.47% 3.59% 4.58% 2.52% 2.26% 5.33% 1.89% 1.8%
2026/04/23 15.61% 6.77% 4.6% 4.1% 4.65% 2.38% 2.55% 4.54% 1.58% 1.92%
2026/04/24 16.5% 4.95% 4.83% 3.49% 4.17% 2.69% 2.07% 5.49% 1.17% 1.5%
2026/04/25 17.3% 5.64% 4.21% 4.58% 4.34% 2.3% 1.98% 10.76% 1.05% 1.61%
2026/04/26 16.34% 7.7% 3.69% 4.84% 3.95% 1.96% 1.56% 10.32% 0.8% 1.68%
2026/04/27 16.39% 6.05% 4.54% 4.99% 3.21% 3.1% 2.13% 3.72% 1.38% 1.66%
2026/04/28 15.71% 6.31% 4.97% 3.57% 4% 3.29% 2.47% 6.4% 1.23% 1.85%
2026/04/29 15.98% 7.57% 4.38% 3.98% 3.46% 2.54% 2.34% 7.23% 1.16% 1.9%
2026/04/30 16.9% 8.23% 5.19% 4.1% 2.98% 2.85% 2.72% 2.39% 1.65% 1.33%
  • nationaldebtrelief.com
  • forbes.com
  • experian.com
  • topconsumerreviews.com
  • highradius.com
  • accrediteddebtrelief.com
  • debt-consolidation-reviews.org
  • ssa.gov
  • trustedcompanyreviews.com
  • freedomfinancialnetwork.com

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April saw nationaldebtrelief.com lead with a steady rise, peaking at 17.30% on April 25. Forbes.com fluctuated, ending at 8.23%. Experian.com showed consistent growth, closing at 5.19%.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 649
2026/04/02 670
2026/04/03 691
2026/04/04 647
2026/04/05 689
2026/04/06 723
2026/04/07 695
2026/04/08 699
2026/04/09 698
2026/04/10 667
2026/04/11 620
2026/04/12 637
2026/04/13 676
2026/04/14 677
2026/04/15 665
2026/04/16 621
2026/04/17 613
2026/04/18 618
2026/04/19 626
2026/04/20 641
2026/04/21 653
2026/04/22 643
2026/04/23 651
2026/04/24 644
2026/04/25 635
2026/04/26 651
2026/04/27 646
2026/04/28 652
2026/04/29 647
2026/04/30 647

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April saw fluctuating advertiser numbers, peaking at 723 on April 6th, before stabilizing around 647 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ssa.gov 5.55%
experian.com 0.78%
growfin.ai 0.58%
nationaldebtrelief.com 0.3%
investor.vanguard.com 0.22%
squareup.com -0.38%
highradius.com -0.46%
moneygram.com -0.46%
freedomfinancialnetwork.com -0.55%
forbes.com -0.74%

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SSA.gov surged with a 5.55% click share increase, while Forbes.com dropped by 0.74%. Experian.com and Growfin.ai also saw positive gains, contrasting with declines from FreedomFinancialNetwork.com and others.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationaldebtrelief.com highradius.com forbes.com moneygram.com experian.com topconsumerreviews.com ssa.gov creditkarma.com chase.com debt-consolidation-reviews.org
2026/04/01 6.21% 9.18% 4.8% 4.57% 4.29% 2.69% 5.75% 2.66% 1.74% 2.39%
2026/04/02 7.31% 9.48% 4.45% 4.21% 4.55% 2.57% 4.83% 2.45% 1.47% 1.4%
2026/04/03 9.01% 9.62% 4.72% 3.4% 4.48% 3.14% 3.2% 2.2% 1.63% 2.07%
2026/04/04 8.41% 8.46% 4.9% 4.51% 3.87% 2.95% 5.8% 2.58% 1.53% 1.7%
2026/04/05 8.14% 8.81% 5.96% 3.87% 3.36% 2.92% 8.8% 3.13% 1.3% 0.98%
2026/04/06 7.97% 4.82% 5.42% 4.39% 4.64% 3.26% 4.74% 2.77% 1.44% 1.84%
2026/04/07 8.75% 8.8% 5.22% 3.81% 4.66% 3.25% 3.21% 2.4% 1.5% 1.74%
2026/04/08 8.02% 8.05% 5.89% 4.24% 4.04% 2.75% 5.57% 2.75% 1.57% 2.52%
2026/04/09 9.96% 7.58% 4.85% 4.48% 4.19% 3% 5.66% 2.64% 1.84% 1.83%
2026/04/10 8.79% 9.6% 5.47% 4.84% 4.19% 2.72% 3.57% 2.58% 1.71% 1.83%
2026/04/11 9.25% 12.42% 6.32% 5.52% 3.78% 3.48% 5.07% 2.58% 1.49% 1.49%
2026/04/12 10.24% 8.92% 5.58% 3.23% 4.07% 3.03% 10.68% 3.52% 2% 0.76%
2026/04/13 9.31% 9.68% 5.19% 4.56% 4.84% 3.11% 4.63% 3.5% 1.78% 1.78%
2026/04/14 10% 8.8% 5.93% 4.49% 3.88% 3.67% 3.37% 3.33% 1.69% 1.37%
2026/04/15 9.71% 2.87% 5.18% 3.97% 4.03% 3.25% 4.69% 2.95% 2.14% 1.72%
2026/04/16 10.27% 2.36% 5.38% 6.02% 4.58% 3.01% 4.59% 2.83% 2.25% 1.71%
2026/04/17 9.17% 8.01% 4.65% 5.56% 4.2% 2.78% 6% 3.42% 1.72% 2%
2026/04/18 9.81% 7.5% 5.33% 4.73% 4.35% 3.15% 7.91% 2.69% 1.75% 1.37%
2026/04/19 9.66% 9.11% 5.94% 4.09% 4.62% 3.18% 9.93% 2.92% 2.04% 0.94%
2026/04/20 11.3% 3.45% 4.32% 3.18% 5.27% 3.13% 11.45% 1.92% 1.92% 2.42%
2026/04/21 10.2% 3.47% 4.16% 5.24% 4.7% 3.68% 4.92% 2.65% 2.34% 2.15%
2026/04/22 8.97% 10% 4.13% 4.92% 5.83% 2.63% 6.42% 2.67% 1.9% 1.58%
2026/04/23 9.36% 10.51% 4.07% 3.9% 4.89% 3.37% 5.64% 2.36% 1.95% 1.68%
2026/04/24 10.84% 7.56% 3.22% 4.18% 4.84% 2.95% 5.97% 1.98% 1.78% 1.39%
2026/04/25 9.58% 8.66% 3.32% 3.75% 4.27% 3.37% 11.75% 2.19% 2.07% 1.16%
2026/04/26 9.41% 8.48% 4.81% 4.83% 3.39% 3.78% 11.8% 2.46% 2.05% 0.65%
2026/04/27 9.99% 7.57% 3.91% 5.05% 4.47% 3.85% 4.45% 2.66% 1.85% 1.32%
2026/04/28 9.22% 8.92% 3.96% 4.38% 5.25% 2.75% 7.48% 2.1% 2.05% 1.86%
2026/04/29 9.56% 6.95% 5.18% 5.14% 4.63% 3.29% 8.81% 1.91% 1.63% 1.2%
2026/04/30 10.79% 6.82% 5.66% 5.1% 5.07% 3.55% 2.87% 2.09% 1.41% 1.39%
  • nationaldebtrelief.com
  • highradius.com
  • forbes.com
  • moneygram.com
  • experian.com
  • topconsumerreviews.com
  • ssa.gov
  • creditkarma.com
  • chase.com
  • debt-consolidation-reviews.org

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April saw nationaldebtrelief.com steadily rise, peaking at 11.3% on the 20th. Highradius.com fluctuated, ending at 6.82%. Forbes.com and moneygram.com showed moderate stability. Ssa.gov spiked mid-month, closing at 2.87%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Cash Application System https://www.highradius.com

    Cash Application Software — The Best Cash Application Tool For Finance Teams that Syncs with your ERP. Start Today

  2. 2
    Send More Online, Pay Nothing - Send Money Worldwide | $0 Fee https://www.moneygram.com

    MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide.

  3. 3
    Alternative To Bankruptcy - Debt Free In 24-48 Months https://start.nationaldebtrelief.com › bankruptcy › alternative

    Consolidate $15,000 Or More In Debt & Be Debt-Free Faster Without Filing For Bankruptcy. BBB A...

  4. 4
    Calculate the future value of an investment https://www.usaaef.org

    Use this calculator to estimate the future value of an investment at a specified date in the future based on a specific interest rate or rate of return

  5. 5
    Currency Converter - Currency Exchange | Xe https://www.xe.com

    Xe's currency converter tool makes it easy to check live exchange rates, as well as convert your money with currency exchange across 130+ currencies

Copyright © Adthena. All rights reserved.

In the competitive world of finance, HighRadius shines with its ERP-syncing cash application tool, while MoneyGram offers fee-free global transfers. National Debt Relief promises debt freedom without bankruptcy, USAAEF provides investment value calculations, and Xe simplifies currency conversions across 130+ currencies.

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