AUS Finance Consulting - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Finance Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.3491468997
68.6508531003
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 37.9
moneygram.com 10.67
squareup.com 4.45
travelmoneyoz.com 3.46
esuperfund.com.au 2.78
stripe.com 2.29
aussie.com.au 2.25
westpac.com.au 2.19
australianretirementtrust.com.au 1.93
cityfinance.com.au 1.9
others 30.18
  • macquarie.com.au - 37.9%
  • moneygram.com - 10.67%
  • squareup.com - 4.45%
  • travelmoneyoz.com - 3.46%
  • esuperfund.com.au - 2.78%
  • stripe.com - 2.29%
  • aussie.com.au - 2.25%
  • westpac.com.au - 2.19%
  • australianretirementtrust.com.au - 1.93%
  • cityfinance.com.au - 1.9%
  • others - 30.18%

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In the PPC landscape, Macquarie dominates with 37.9% click share, overshadowing MoneyGram’s 10.67%. ‘Others’ collectively hold 30.18%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com macquarie.com.au airwallex.com australianretirementtrust.com.au aussie.com.au stripe.com anz.com westpac.com.au esuperfund.com.au findex.com.au
2026/08/01 6.37% 5.3% 5.32% 3.97% 3.66% 3.06% 2.3% 2.4% 0.94% 3.19%
2026/08/02 7.11% 4.37% 8.5% 3.98% 4.38% 3.94% 2.61% 1.74% 0.77% 4%
2026/08/03 6.76% 3.72% 7.41% 4.31% 4.33% 3.63% 3.36% 2.19% 1.8% 2.24%
2026/08/04 6.35% 3.56% 5.25% 3.84% 3.66% 2.6% 2.31% 2.2% 2.71% 3.75%
2026/08/05 5.73% 7.13% 7.71% 4.95% 6.33% 3.84% 3.46% 2.19% 2.69% 1.77%
2026/08/06 6.35% 6.92% 7.53% 5.37% 4.98% 3.35% 2.13% 2.35% 1.81% 3.49%
2026/08/07 7.61% 4.52% 6.57% 6.51% 5.36% 3.25% 5.8% 1.82% 3.43% 4.13%
2026/08/08 7.04% 0% 2.61% 8.1% 3.45% 1.79% 3.28% 3.12% 3.54% 3.67%
2026/08/09 6.23% 0% 2.48% 6.27% 3.18% 4.03% 1.95% 3.44% 4.16% 2.07%
2026/08/10 6.59% 3.98% 3.56% 4.95% 4.01% 5.73% 6.89% 2.48% 3.38% 2.81%
2026/08/11 5.68% 6.88% 5.3% 5.74% 5.5% 1.22% 2.43% 2.62% 1.95% 2.5%
2026/08/12 6.98% 6.08% 3.64% 5.67% 3.62% 3.42% 5.51% 2.11% 2.39% 2.94%
2026/08/13 7.14% 9.49% 3.74% 7.12% 5.26% 3.6% 7.23% 1.73% 0.26% 1.29%
2026/08/14 9.49% 10.85% 8.87% 5.31% 2.61% 1.92% 2.57% 3.4% 3.04% 1.45%
2026/08/15 7.21% 8.8% 2.91% 4.49% 4.61% 4.34% 1.35% 2.42% 4.02% 2.84%
2026/08/16 9.03% 8.01% 4.06% 4.9% 6.01% 1.85% 7.32% 3.54% 3.88% 0.82%
2026/08/17 7.75% 11.16% 3.88% 5.81% 4.64% 2.22% 0.87% 2.29% 3.2% 1.5%
2026/08/18 6.85% 7.57% 2.26% 4.55% 4.64% 3.03% 8.12% 2.67% 3.06% 1.85%
2026/08/19 7.62% 8.51% 2.39% 3.65% 6.72% 2.11% 7.72% 1.9% 3.01% 1.6%
2026/08/20 10.79% 8.64% 3.48% 3.29% 7.16% 1.95% 1.69% 2.14% 5.71% 2.44%
2026/08/21 9.01% 6.45% 1.77% 3.11% 6.2% 2.19% 8.75% 2.19% 2.47% 1.73%
2026/08/22 8.7% 7.83% 3.35% 5.92% 5.13% 3.79% 4.83% 2.33% 2.94% 3.64%
2026/08/23 7.78% 7.49% 1.13% 5.03% 7.51% 2.39% 7.85% 1.66% 0.97% 3.21%
2026/08/24 11.77% 6.22% 3.99% 4.95% 4.59% 3.27% 7.61% 2.22% 4.12% 1.17%
2026/08/25 11.66% 8.55% 3.71% 3.52% 5.78% 1.98% 5.63% 2.49% 3.01% 2.3%
2026/08/26 10.65% 9.25% 3.58% 4.42% 4.34% 2.43% 5.14% 1.81% 3% 1.91%
2026/08/27 10.08% 7.89% 2.05% 4.13% 3.36% 4.32% 13.43% 1.9% 2.93% 1.63%
2026/08/28 11.51% 10.18% 2.56% 5.26% 8.14% 2.24% 2.31% 2.84% 3.23% 1.41%
2026/08/29 9.36% 8.7% 6.81% 5.48% 5.05% 2.48% 7.79% 3.59% 3.51% 1.67%
2026/08/30 10.49% 9.8% 2.56% 4.24% 8.67% 3.88% 7.14% 3.17% 3.71% 1.3%
2026/08/31 12.91% 9.7% 4.95% 4.86% 4.77% 4.35% 3.29% 2.86% 2.24% 1.36%
  • squareup.com
  • macquarie.com.au
  • airwallex.com
  • australianretirementtrust.com.au
  • aussie.com.au
  • stripe.com
  • anz.com
  • westpac.com.au
  • esuperfund.com.au
  • findex.com.au

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Squareup.com saw a steady rise, peaking at 12.91% on August 31. Macquarie.com.au fluctuated, ending at 9.7%. Airwallex.com dipped mid-month, closing at 4.95%. Australianretirementtrust.com.au remained stable, finishing at 4.86%.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 277
2026/08/02 283
2026/08/03 283
2026/08/04 281
2026/08/05 244
2026/08/06 244
2026/08/07 231
2026/08/08 218
2026/08/09 223
2026/08/10 228
2026/08/11 242
2026/08/12 232
2026/08/13 231
2026/08/14 226
2026/08/15 206
2026/08/16 211
2026/08/17 209
2026/08/18 189
2026/08/19 166
2026/08/20 167
2026/08/21 173
2026/08/22 181
2026/08/23 184
2026/08/24 183
2026/08/25 178
2026/08/26 176
2026/08/27 171
2026/08/28 175
2026/08/29 177
2026/08/30 193
2026/08/31 189

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August began with 277 advertisers, peaking at 283, then steadily declined to 189 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
macquarie.com.au 8.39%
sfg.com.au 1%
anz.com 0.82%
squareup.com 0.77%
cityfinance.com.au 0.67%
airwallex.com -0.49%
australianretirementtrust.com.au -0.65%
equifax.com.au -1.23%
moneygram.com -1.63%
xe.com -1.73%

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Macquarie.com.au surged with an 8.39% click share increase, while xe.com dropped by 1.73%.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au aussie.com.au anz.com industrysuper.com moneygram.com westpac.com.au airwallex.com travelmoneyoz.com retirementessentials.com.au equifax.com.au
2026/08/01 26.12% 3.61% 1.13% 1.93% 2.63% 5.32% 3.07% 3.34% 2.93% 1.57%
2026/08/02 26.08% 4.6% 1.98% 2.75% 3.3% 1.63% 4.79% 0.57% 2.87% 0.58%
2026/08/03 21.54% 2.33% 1.59% 1.86% 3.36% 3.76% 3.81% 4.35% 3.82% 1.55%
2026/08/04 16.8% 4.19% 1.62% 1.97% 2.63% 1.84% 2.65% 0.73% 1.5% 22.77%
2026/08/05 30.48% 4.42% 1.89% 2.99% 3.43% 2.07% 3.79% 7.44% 2.4% 1.14%
2026/08/06 30.96% 3.68% 1.41% 2.35% 3.95% 1.55% 3.7% 4.66% 1.91% 0.51%
2026/08/07 24.35% 5.72% 2.14% 2.13% 1.27% 1.82% 3.23% 6.89% 3.76% 0.62%
2026/08/08 0.07% 7.23% 2.38% 2.48% 5.19% 3.48% 1.26% 1.24% 2.59% 4.48%
2026/08/09 0.04% 4.06% 2.61% 2.49% 5.52% 4.21% 1.12% 12.58% 2.09% 0%
2026/08/10 23.22% 3.85% 2.15% 1.17% 3.08% 2.51% 2.16% 1.83% 2.52% 0%
2026/08/11 35.05% 2.84% 1.86% 1.94% 1.62% 2.37% 2.46% 1.89% 1.84% 0.23%
2026/08/12 28.7% 3.64% 1.27% 2.2% 3.18% 1.8% 1.8% 18.51% 1.49% 0%
2026/08/13 39.45% 2.9% 2.51% 1.89% 2.27% 1.27% 1.5% 8.13% 2.83% 0%
2026/08/14 46.93% 1.14% 1.29% 1.84% 3.81% 2.85% 2.61% 1.72% 3.87% 0%
2026/08/15 37.96% 4.82% 0.67% 0.94% 3.13% 1.7% 1.27% 2.42% 0.4% 2.28%
2026/08/16 39.51% 4.52% 2.84% 1.52% 3.22% 2.77% 2.12% 2.57% 1.13% 0.81%
2026/08/17 46.72% 1.58% 0.62% 1.33% 3.18% 2.11% 1.4% 1.91% 1.15% 0%
2026/08/18 36.26% 1.7% 3.22% 1.69% 4.16% 2.44% 1.41% 1.47% 3.05% 0%
2026/08/19 37.94% 3.51% 2.32% 1.42% 4.22% 1.71% 0.8% 10.26% 2.11% 1.83%
2026/08/20 37.02% 3.59% 1.22% 1.49% 2.61% 1.46% 1.22% 8.83% 1.92% 0.79%
2026/08/21 30.72% 6.51% 4.61% 2.26% 4.39% 1.79% 0.67% 7.04% 1.18% 2.45%
2026/08/22 33.31% 5.53% 3.28% 2.01% 2.76% 1.89% 1.65% 5.91% 2.27% 0%
2026/08/23 34.21% 3.5% 3.21% 1.82% 3.13% 1.48% 0.3% 12.77% 1.09% 0.86%
2026/08/24 32.16% 4.76% 3.01% 1.08% 3.48% 2.45% 1.92% 8.3% 2% 0%
2026/08/25 36.93% 4.74% 2.85% 1.52% 2.64% 2.27% 1.27% 7.53% 1.63% 1.33%
2026/08/26 39.1% 2.71% 2.51% 1.58% 3.07% 1.79% 1.24% 7.24% 1.94% 0.21%
2026/08/27 35.56% 3.76% 4.7% 1.65% 2.58% 1.6% 0.9% 6.72% 1.68% 1.2%
2026/08/28 43.19% 4.59% 1.47% 2.03% 2.46% 2.1% 0.75% 6.45% 1.01% 0.62%
2026/08/29 36.94% 2.66% 2.59% 1.28% 1.83% 3.12% 3.09% 15.5% 1.12% 1.28%
2026/08/30 44.54% 5.37% 2.96% 1.41% 2.14% 3.3% 1.05% 1.7% 1.26% 1.6%
2026/08/31 43.65% 4% 3.22% 2.71% 2.39% 2.31% 2.12% 1.35% 1.19% 0%
  • macquarie.com.au
  • aussie.com.au
  • anz.com
  • industrysuper.com
  • moneygram.com
  • westpac.com.au
  • airwallex.com
  • travelmoneyoz.com
  • retirementessentials.com.au
  • equifax.com.au

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In August 2026, Macquarie’s impression share fluctuated, peaking at 46.93% mid-month. Aussie and ANZ showed modest shares, while Travel Money Oz spiked to 15.5% late month. The month concluded with Macquarie leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting - Last month
  1. 1
    International Money Transfer https://www.airwallex.com

    Fast & Secure Online Transfers — Global money transfer. Fast international money transfer services for businesses. Use our global payments network to make payments locally. 95% Same Day Transfers. Send to 150+ Countries.

  2. 2
    Explore J.P. Morgan Equity | Expert-Managed Portfolios https://am.jpmorgan.com › equity

    Discover growth potential with J.P. Morgan’s equity investment strategies. Benefit from J.P. Morgan’s proven equity market expertise.

  3. 3
    QLD Stamp Duty and Fees - Stamp Duty Calculator https://www.macquarie.com.au

    Estimate how much stamp duty you may have to pay on your new home or property purchase. Compare stamp duty on different properties to...

  4. 4
    New Rules from 1 July 2026 - Know the Facts on Payday Super https://www.rest.com.au

    Rest Superannuation. Read the PDS & TMD here. What is Payday Super and how to prepare. Rest Superannuation. Read the PDS & TMD here. Pay super every payday from 1 July 2026.

  5. 5
    Currency Converter & Live Exchange Rate Calculator https://www.travelmoneyoz.com

    When you're ready, order online or head to any of our many stores Australia wide to purchase fee and commission free

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Airwallex stands out with its promise of fast, secure international money transfers to over 150 countries. J.P. Morgan captivates with expert-managed equity portfolios, while Macquarie offers a practical stamp duty calculator. Rest Superannuation informs about upcoming payday super changes, and Travel Money Oz provides a convenient currency converter with no fees.

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