Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 11.4861442638 |
| 88.5138557362 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| macquarie.com.au | 34.3 |
| aussie.com.au | 12.03 |
| moneygram.com | 6.71 |
| squareup.com | 5.28 |
| equifax.com.au | 3.15 |
| australianretirementtrust.com.au | 2.28 |
| realestate.com.au | 2.25 |
| unisuper.com.au | 2.17 |
| travelmoneyoz.com | 2.1 |
| nab.com.au | 1.53 |
| others | 28.2 |
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In the PPC landscape, macquarie.com.au dominates with a 34.3% click share, followed by others at 28.2%. Aussie.com.au holds 12.03%, while moneygram.com captures 6.71%. Squareup.com and equifax.com.au trail behind.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | squareup.com | macquarie.com.au | unisuper.com.au | aussie.com.au | tyro.com | australianretirementtrust.com.au | clover.com | findex.com.au | airwallex.com | harmoney.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 5.9% | 6.94% | 5.61% | 7.02% | 4.93% | 4.4% | 3.13% | 1.63% | 2.42% | 4.82% |
| 2026/03/02 | 6.24% | 8.35% | 4.97% | 8.23% | 3.56% | 3.47% | 2.88% | 2.21% | 2.22% | 2.64% |
| 2026/03/03 | 6.48% | 9.46% | 4.1% | 7.5% | 3.76% | 3.54% | 3% | 2.29% | 1.8% | 3.19% |
| 2026/03/04 | 5.5% | 4.51% | 3.91% | 9.66% | 4.68% | 3.14% | 3.1% | 2.2% | 2.24% | 2.96% |
| 2026/03/05 | 4.93% | 5.53% | 4.98% | 6.63% | 5.28% | 3.62% | 2.47% | 2.3% | 1.94% | 4.56% |
| 2026/03/06 | 6.36% | 5.25% | 5.34% | 6.25% | 4.51% | 3.61% | 2.71% | 2.17% | 2.35% | 3.81% |
| 2026/03/07 | 5.75% | 4.71% | 4.61% | 8.98% | 3.81% | 3.29% | 1.58% | 2.4% | 2.21% | 4.28% |
| 2026/03/08 | 5.73% | 7.03% | 5.02% | 9.07% | 3.04% | 2.56% | 2.22% | 2.45% | 2.85% | 3.58% |
| 2026/03/09 | 8.3% | 5.09% | 3.47% | 8.6% | 4.7% | 5.25% | 2.14% | 2.62% | 1.55% | 2.58% |
| 2026/03/10 | 9.19% | 6.43% | 4.39% | 8.85% | 5.48% | 3.88% | 2.18% | 2.29% | 2.32% | 1.13% |
| 2026/03/11 | 7.68% | 7.55% | 4.5% | 7.72% | 4.46% | 3.45% | 1.71% | 3.19% | 2.27% | 3.05% |
| 2026/03/12 | 6.54% | 7.33% | 4.91% | 9.47% | 4.03% | 3.85% | 0.98% | 2.37% | 2.19% | 2.07% |
| 2026/03/13 | 6.38% | 5.49% | 3.5% | 10.36% | 3.95% | 3.69% | 0.7% | 2.36% | 4.34% | 4.6% |
| 2026/03/14 | 10.4% | 7.19% | 4.6% | 10.23% | 4.28% | 4.65% | 1.25% | 2.76% | 2.33% | 1.67% |
| 2026/03/15 | 9.79% | 8.93% | 5.12% | 10.17% | 3.92% | 3.72% | 1.68% | 2.43% | 3.22% | 1.34% |
| 2026/03/16 | 7.99% | 6.99% | 3.51% | 8.72% | 3.3% | 4.7% | 1.21% | 1.77% | 3.12% | 2.25% |
| 2026/03/17 | 10.56% | 8.7% | 4.32% | 8.29% | 4.78% | 3.78% | 1.3% | 2.53% | 4.43% | 1.99% |
| 2026/03/18 | 11.26% | 7.62% | 4.56% | 6.89% | 4.31% | 4.01% | 1.78% | 2.99% | 2.13% | 2.6% |
| 2026/03/19 | 10.02% | 7.07% | 5.22% | 5.96% | 4.11% | 3.94% | 1.94% | 1.78% | 1.74% | 1.71% |
| 2026/03/20 | 10.23% | 6.27% | 6.02% | 5.59% | 5.24% | 4.11% | 1.67% | 3.89% | 2.08% | 1.74% |
| 2026/03/21 | 7.32% | 5.96% | 6.11% | 6.91% | 3.95% | 6.01% | 1.61% | 2.98% | 2.74% | 0.88% |
| 2026/03/22 | 6.2% | 5.89% | 6.07% | 8.05% | 3.41% | 6.36% | 2.02% | 2.14% | 4.33% | 1.8% |
| 2026/03/23 | 8.21% | 6.67% | 4.97% | 8.88% | 3.77% | 4.26% | 3.04% | 3.03% | 3.68% | 0.76% |
| 2026/03/24 | 7.18% | 5.13% | 4.68% | 7.57% | 4.22% | 4.51% | 2.27% | 1.98% | 4.16% | 3.81% |
| 2026/03/25 | 9.32% | 6.27% | 4.64% | 9.28% | 5.43% | 4.67% | 2.22% | 2.28% | 2.65% | 1.78% |
| 2026/03/26 | 8.65% | 4.83% | 5.53% | 8.6% | 4.35% | 3.62% | 1.47% | 2.56% | 2.94% | 1.23% |
| 2026/03/27 | 8.6% | 4.66% | 5.72% | 6.63% | 6.39% | 4.2% | 3.15% | 1.73% | 2.45% | 2.52% |
| 2026/03/28 | 8.83% | 5.13% | 5.52% | 7.29% | 4.35% | 4.07% | 2.78% | 2.4% | 2.73% | 2.25% |
| 2026/03/29 | 8.46% | 7.46% | 5.23% | 5.06% | 3.57% | 1.78% | 1.84% | 2.01% | 1.85% | 1.86% |
| 2026/03/30 | 10.23% | 5.7% | 5.91% | 7.97% | 4.63% | 6.17% | 1.66% | 1.5% | 1.99% | 1.95% |
| 2026/03/31 | 9.85% | 8.05% | 6.8% | 6.67% | 5.44% | 4.29% | 3% | 1.83% | 1.78% | 1.43% |
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In March 2026, Squareup.com led with a peak spend share of 11.26% on March 18. Macquarie.com.au fluctuated, peaking at 9.46% on March 3. Unisuper.com.au saw a steady rise, ending at 6.8%. Aussie.com.au maintained strong performance, peaking at 10.36% on March 13. Tyro.com showed moderate fluctuations, ending at 5.44%. Australianretirementtrust.com.au had a notable dip on March 29, at 1.78%. Clover.com experienced a low on March 12, at 0.98%. Findex.com.au remained stable, peaking at 3.19% on March 11. Airwallex.com had a peak on March 17, at 4.43%. Harmoney.com.au saw a decline, ending at 1.43%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 264 |
| 2026/03/02 | 288 |
| 2026/03/03 | 283 |
| 2026/03/04 | 285 |
| 2026/03/05 | 281 |
| 2026/03/06 | 282 |
| 2026/03/07 | 288 |
| 2026/03/08 | 287 |
| 2026/03/09 | 286 |
| 2026/03/10 | 288 |
| 2026/03/11 | 282 |
| 2026/03/12 | 270 |
| 2026/03/13 | 274 |
| 2026/03/14 | 277 |
| 2026/03/15 | 276 |
| 2026/03/16 | 286 |
| 2026/03/17 | 280 |
| 2026/03/18 | 277 |
| 2026/03/19 | 281 |
| 2026/03/20 | 271 |
| 2026/03/21 | 272 |
| 2026/03/22 | 284 |
| 2026/03/23 | 294 |
| 2026/03/24 | 279 |
| 2026/03/25 | 282 |
| 2026/03/26 | 274 |
| 2026/03/27 | 268 |
| 2026/03/28 | 269 |
| 2026/03/29 | 269 |
| 2026/03/30 | 263 |
| 2026/03/31 | 264 |
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March saw fluctuating advertiser numbers, peaking at 294 on March 23. The month concluded with 264 advertisers, mirroring the start.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Aussie.com.au saw a -2.28% drop, while Moneygram.com gained 1.85%. Equifax.com.au rose by 0.93%, and Squareup.com increased by 0.89%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | macquarie.com.au | aussie.com.au | unisuper.com.au | moneygram.com | equifax.com.au | squareup.com | tyro.com | australianretirementtrust.com.au | findex.com.au | travelmoneyoz.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 32.1% | 14.55% | 2.48% | 1.68% | 0.96% | 1.72% | 1.96% | 2.46% | 1.16% | 3.64% |
| 2026/03/02 | 33.66% | 10.9% | 2.52% | 2.53% | 0.97% | 1.69% | 1.38% | 1.52% | 1.67% | 2.71% |
| 2026/03/03 | 38.02% | 10.19% | 2.09% | 1.36% | 1.22% | 1.71% | 1.79% | 1.84% | 1.52% | 3.4% |
| 2026/03/04 | 19.85% | 18.07% | 1.97% | 1.77% | 1.14% | 1.97% | 2.62% | 1.86% | 1.9% | 2.78% |
| 2026/03/05 | 22.79% | 14.82% | 2.25% | 1.51% | 2.11% | 1.49% | 3.14% | 1.86% | 2.21% | 6.43% |
| 2026/03/06 | 24.31% | 11.29% | 3.74% | 2.46% | 1.42% | 2.31% | 2.37% | 2.11% | 2.12% | 0.04% |
| 2026/03/07 | 20.56% | 16.64% | 2.31% | 2.34% | 1.3% | 1.92% | 2.03% | 1.69% | 2.2% | 3.17% |
| 2026/03/08 | 28.22% | 13.56% | 2.71% | 1.45% | 1.5% | 1.68% | 1.46% | 1.42% | 2.09% | 2.86% |
| 2026/03/09 | 23.54% | 13.15% | 1.94% | 1.51% | 1.15% | 2.29% | 2.29% | 2.95% | 2.76% | 3.79% |
| 2026/03/10 | 26.84% | 15.12% | 2.07% | 1.81% | 0.11% | 2.36% | 2.55% | 1.9% | 1.9% | 7.14% |
| 2026/03/11 | 31.2% | 15.09% | 2.28% | 1.74% | 1.53% | 2% | 1.84% | 1.58% | 2.69% | 0.28% |
| 2026/03/12 | 28.18% | 17.41% | 2.66% | 1.89% | 2.07% | 1.98% | 1.62% | 1.64% | 1.67% | 2.89% |
| 2026/03/13 | 24.9% | 17.93% | 1.82% | 2.99% | 0.84% | 2.34% | 1.69% | 1.75% | 1.92% | 0.03% |
| 2026/03/14 | 29.9% | 16.48% | 2.53% | 2.23% | 1.83% | 2.82% | 1.76% | 2.34% | 2.35% | 0.29% |
| 2026/03/15 | 33.74% | 13.87% | 3.18% | 2.03% | 0% | 2.37% | 1.18% | 1.53% | 1.83% | 0.97% |
| 2026/03/16 | 27.84% | 14.3% | 1.59% | 1.56% | 13.51% | 2.15% | 1.25% | 2.09% | 1.37% | 0.22% |
| 2026/03/17 | 32.55% | 14.54% | 2.36% | 2.01% | 1.05% | 2.69% | 2.01% | 1.74% | 1.89% | 3.29% |
| 2026/03/18 | 29.29% | 13.71% | 2.09% | 2.32% | 1.15% | 3.35% | 2.12% | 1.75% | 2.33% | 4.38% |
| 2026/03/19 | 28.94% | 10.59% | 2.51% | 2.09% | 1.01% | 2.79% | 1.7% | 1.79% | 1.63% | 0.28% |
| 2026/03/20 | 27.01% | 11.8% | 3.37% | 2.82% | 2.16% | 3.02% | 2.33% | 2.24% | 3.5% | 0.64% |
| 2026/03/21 | 25.29% | 13.29% | 3.21% | 2.28% | 2.27% | 2.48% | 1.94% | 3.21% | 2.36% | 0.02% |
| 2026/03/22 | 23.48% | 14.6% | 3.32% | 2.92% | 2.2% | 1.99% | 1.44% | 3.05% | 1.71% | 6.15% |
| 2026/03/23 | 24.36% | 12.84% | 2.22% | 1.95% | 13.27% | 1.96% | 1.27% | 1.97% | 2.5% | 2.51% |
| 2026/03/24 | 23.79% | 12.81% | 2.36% | 2.4% | 0.35% | 2.34% | 1.99% | 2.1% | 1.96% | 0.7% |
| 2026/03/25 | 25.26% | 16.65% | 2.19% | 3.02% | 1.9% | 2.59% | 2.07% | 2.06% | 2.06% | 1.31% |
| 2026/03/26 | 20.59% | 17.7% | 3.12% | 2.14% | 0% | 2.76% | 2.07% | 1.85% | 2.36% | 3.94% |
| 2026/03/27 | 19.67% | 12.9% | 2.77% | 3.16% | 2.24% | 2.43% | 2.45% | 1.96% | 1.67% | 8.42% |
| 2026/03/28 | 22.22% | 12.29% | 3.16% | 2.68% | 2.38% | 2.57% | 1.94% | 2.15% | 2.13% | 0.61% |
| 2026/03/29 | 28.8% | 12.04% | 2.62% | 2.15% | 1.48% | 2.37% | 1.42% | 0.66% | 1.69% | 6.06% |
| 2026/03/30 | 24.84% | 16% | 3.32% | 2.56% | 2.65% | 3.06% | 2.63% | 3.33% | 1.38% | 0.02% |
| 2026/03/31 | 31.98% | 12.01% | 3.46% | 3.42% | 3.24% | 2.89% | 2.11% | 1.94% | 1.47% | 0.32% |
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Macquarie.com.au led March with fluctuating impressions, peaking at 38.02% on March 3rd. Aussie.com.au maintained a steady presence, while Travelmoneyoz.com saw dramatic spikes, notably 8.42% on March 27th. The month concluded with macquarie.com.au at 31.98%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google’s PPC, Aussie, Macquarie, and NAB dominate with their stamp duty calculators, emphasizing ease and confidence in home buying. Travel Money Oz offers fee-free currency conversion, while UniSuper highlights responsible investing and award-winning services.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Finance Consulting March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Finance Consulting March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Finance Consulting March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The AUS Finance Consulting March 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Finance Consulting March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.