Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 23.315888926 |
| 76.684111074 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 32 |
| 68 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| macquarie.com.au | 33.55 |
| squareup.com | 9.39 |
| moneygram.com | 6.34 |
| aussie.com.au | 4.3 |
| equifax.com.au | 3.06 |
| cityfinance.com.au | 2.01 |
| australianretirementtrust.com.au | 2.01 |
| unisuper.com.au | 1.89 |
| tyro.com | 1.68 |
| westpac.com.au | 1.64 |
| others | 34.13 |
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In the PPC landscape, Macquarie dominates with 33.55% click share, closely followed by ‘others’ at 34.13%. Squareup and Moneygram trail behind with 9.39% and 6.34%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | squareup.com | aussie.com.au | tyro.com | airwallex.com | macquarie.com.au | unisuper.com.au | australianretirementtrust.com.au | lostsuperfinder.com.au | vanguard.com.au | ondeck.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 11.54% | 4.77% | 8.51% | 4.29% | 6.19% | 3.73% | 5.58% | 1.48% | 3.15% | 0.54% |
| 2026/05/02 | 11% | 4.25% | 7.19% | 6.24% | 3.45% | 3.21% | 4.8% | 1.21% | 5.39% | 3.17% |
| 2026/05/03 | 10% | 3.61% | 8.08% | 4.58% | 4.46% | 3.94% | 5.7% | 1.44% | 4.76% | 0.6% |
| 2026/05/04 | 9.81% | 3.7% | 7.05% | 3.61% | 4.52% | 4.56% | 4.9% | 1.01% | 4.77% | 0.76% |
| 2026/05/05 | 10.96% | 4.49% | 6.59% | 4.69% | 3.76% | 4.53% | 4.36% | 1.45% | 4.1% | 1.97% |
| 2026/05/06 | 11.09% | 4.92% | 7.26% | 3.92% | 3.83% | 3.98% | 3.67% | 1.3% | 4.14% | 0.49% |
| 2026/05/07 | 10.86% | 5.53% | 7.74% | 4.28% | 3.5% | 3.93% | 3.12% | 1.5% | 4.93% | 1.47% |
| 2026/05/08 | 12.91% | 4.71% | 7.65% | 4.57% | 4.22% | 4.1% | 4.53% | 1.34% | 4.76% | 0.71% |
| 2026/05/09 | 9.83% | 4.64% | 6.62% | 3.99% | 4.94% | 3.77% | 3.21% | 1.67% | 4.14% | 0.59% |
| 2026/05/10 | 9.88% | 5.91% | 6.88% | 4% | 4.81% | 4.63% | 2.3% | 2.34% | 4.41% | 1.8% |
| 2026/05/11 | 9.94% | 4.67% | 5.7% | 5.71% | 3.44% | 4.6% | 3.23% | 1.51% | 3.92% | 2.4% |
| 2026/05/12 | 13.47% | 6.04% | 6.22% | 3.93% | 3.1% | 4.48% | 2.82% | 1.74% | 3.94% | 3.82% |
| 2026/05/13 | 11.03% | 4.14% | 7.37% | 3.58% | 2.83% | 4.11% | 1.96% | 1.38% | 3.81% | 3.66% |
| 2026/05/14 | 10.01% | 4.75% | 8.22% | 4.24% | 3.05% | 3.73% | 1.74% | 1.81% | 4.44% | 4.1% |
| 2026/05/15 | 11.23% | 5.4% | 5.72% | 6.79% | 2.89% | 3.65% | 1.9% | 1.64% | 4.19% | 4.95% |
| 2026/05/16 | 11.51% | 3.56% | 6.63% | 5.16% | 2.96% | 4.36% | 2% | 1.71% | 3.96% | 1.89% |
| 2026/05/17 | 11.82% | 5.46% | 6.95% | 5.42% | 3.06% | 4.14% | 2.22% | 2.25% | 4.26% | 1.4% |
| 2026/05/18 | 11.63% | 5.78% | 6.94% | 5.59% | 3.28% | 3.79% | 1.49% | 1.68% | 4.4% | 3.36% |
| 2026/05/19 | 13.02% | 4.11% | 8.19% | 9.64% | 3.18% | 3.93% | 1.22% | 0.94% | 4.76% | 4.32% |
| 2026/05/20 | 13.28% | 3.56% | 8.74% | 4.66% | 2.91% | 3.55% | 1.48% | 1.7% | 4.65% | 3.83% |
| 2026/05/21 | 13.64% | 5.57% | 6.75% | 9.21% | 3.39% | 3.61% | 1.53% | 2.31% | 3.86% | 1.26% |
| 2026/05/22 | 12.65% | 5.16% | 6.76% | 7.86% | 3.36% | 3.56% | 1.55% | 2.01% | 3.27% | 4.92% |
| 2026/05/23 | 13.43% | 5.66% | 6.83% | 4.06% | 3.1% | 3.43% | 2.06% | 2.35% | 3.3% | 2.12% |
| 2026/05/24 | 13.07% | 3.82% | 7.08% | 7.83% | 3.36% | 3.38% | 1.69% | 2.48% | 3.05% | 1.11% |
| 2026/05/25 | 12.93% | 4.78% | 6.32% | 4.02% | 3.58% | 3.18% | 2.07% | 1.84% | 2.82% | 3.15% |
| 2026/05/26 | 9.62% | 5.68% | 5.49% | 6.89% | 2.75% | 3.75% | 2.25% | 1.96% | 2.15% | 1.87% |
| 2026/05/27 | 9.87% | 5.47% | 5.73% | 6.14% | 2.76% | 3.36% | 2.62% | 2.03% | 1.93% | 5.53% |
| 2026/05/28 | 12.89% | 5.5% | 6.34% | 4.44% | 1.85% | 3.43% | 3.33% | 2.01% | 2.36% | 3.01% |
| 2026/05/29 | 14.69% | 4.47% | 7.04% | 4.65% | 3.69% | 3.19% | 2.81% | 2.02% | 2.65% | 1.68% |
| 2026/05/30 | 13.89% | 4.81% | 6.47% | 7.65% | 4.02% | 2.74% | 3.94% | 2.3% | 2.47% | 0.92% |
| 2026/05/31 | 12.18% | 6.54% | 5.4% | 4.71% | 3.74% | 3.26% | 2.91% | 2.39% | 1.93% | 1.06% |
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Squareup.com led May with fluctuating spend, peaking at 14.69% on the 29th. Aussie.com.au saw a steady rise, ending at 6.54%. Tyro.com experienced ups and downs, closing at 5.4%. Airwallex.com peaked mid-month, finishing at 4.71%. Macquarie.com.au’s spend dipped, ending at 3.74%. Unisuper.com.au remained stable, closing at 3.26%. Australianretirementtrust.com.au fluctuated, ending at 2.91%. Lostsuperfinder.com.au showed growth, finishing at 2.39%. Vanguard.com.au’s spend decreased, closing at 1.93%. Ondeck.com.au had a volatile month, ending at 1.06%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 266 |
| 2026/05/02 | 255 |
| 2026/05/03 | 265 |
| 2026/05/04 | 267 |
| 2026/05/05 | 276 |
| 2026/05/06 | 276 |
| 2026/05/07 | 265 |
| 2026/05/08 | 281 |
| 2026/05/09 | 277 |
| 2026/05/10 | 284 |
| 2026/05/11 | 284 |
| 2026/05/12 | 290 |
| 2026/05/13 | 289 |
| 2026/05/14 | 277 |
| 2026/05/15 | 286 |
| 2026/05/16 | 289 |
| 2026/05/17 | 288 |
| 2026/05/18 | 288 |
| 2026/05/19 | 285 |
| 2026/05/20 | 277 |
| 2026/05/21 | 271 |
| 2026/05/22 | 277 |
| 2026/05/23 | 275 |
| 2026/05/24 | 273 |
| 2026/05/25 | 287 |
| 2026/05/26 | 297 |
| 2026/05/27 | 305 |
| 2026/05/28 | 310 |
| 2026/05/29 | 301 |
| 2026/05/30 | 297 |
| 2026/05/31 | 307 |
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May began with 266 advertisers, fluctuating slightly before surging mid-month. By month’s end, advertisers peaked at 307, marking a dynamic growth.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Squareup.com surged with a 1.75 increase, while moneygram.com dropped by 2.44.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | macquarie.com.au | aussie.com.au | travelmoneyoz.com | squareup.com | airwallex.com | tyro.com | unisuper.com.au | australianretirementtrust.com.au | namecorp.com.au | moneygram.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 32.85% | 6.19% | 0% | 4.16% | 4.93% | 3.82% | 2.12% | 3.32% | 0.93% | 2.95% |
| 2026/05/02 | 24.63% | 10.08% | 0.31% | 4.05% | 3.4% | 3.84% | 1.64% | 3.18% | 0% | 2.47% |
| 2026/05/03 | 29.63% | 6.42% | 3.09% | 3.7% | 2.45% | 3.44% | 2.03% | 3.44% | 0.51% | 3.01% |
| 2026/05/04 | 28.65% | 7.5% | 9.2% | 3.52% | 1.7% | 3.09% | 2.29% | 2.87% | 0.1% | 3.08% |
| 2026/05/05 | 26.68% | 9.82% | 0.53% | 4.08% | 2.69% | 3.05% | 2.6% | 3.36% | 0.67% | 3.53% |
| 2026/05/06 | 23.97% | 10.22% | 2.61% | 3.88% | 2.12% | 3.26% | 1.92% | 2.46% | 1.58% | 2.92% |
| 2026/05/07 | 26.4% | 8.83% | 0% | 4.57% | 3.01% | 3.87% | 1.81% | 2.31% | 0% | 3.55% |
| 2026/05/08 | 30.51% | 7.22% | 0.85% | 4.81% | 2.64% | 3.53% | 2.15% | 3.14% | 0.24% | 3.11% |
| 2026/05/09 | 32.59% | 5.63% | 3.68% | 3.53% | 2.24% | 3.08% | 1.98% | 2.04% | 3.71% | 1.87% |
| 2026/05/10 | 27.66% | 7.53% | 4.58% | 3.41% | 2.38% | 3.08% | 2.34% | 1.22% | 1.44% | 1.98% |
| 2026/05/11 | 23.2% | 8.53% | 0.87% | 3.62% | 5.43% | 2.65% | 2.61% | 2.17% | 2.42% | 2.35% |
| 2026/05/12 | 22.61% | 6.85% | 0.88% | 5.24% | 2.78% | 2.7% | 3.21% | 1.95% | 1.15% | 1.69% |
| 2026/05/13 | 17.32% | 5.94% | 3.25% | 3.69% | 1.85% | 2.9% | 2.04% | 1.1% | 20.07% | 0.1% |
| 2026/05/14 | 22.86% | 6.33% | 0.98% | 4.67% | 2.71% | 4.22% | 2.06% | 1.1% | 0.84% | 0.12% |
| 2026/05/15 | 20.12% | 5.71% | 0.94% | 4.57% | 4.1% | 2.53% | 2.03% | 1.13% | 0.18% | 2.76% |
| 2026/05/16 | 19.65% | 3.73% | 0.67% | 4.29% | 3.43% | 2.95% | 2.24% | 1.28% | 1.66% | 2.56% |
| 2026/05/17 | 23.34% | 5.67% | 0.48% | 5.3% | 5.53% | 3.37% | 2.46% | 1.38% | 0.28% | 3.15% |
| 2026/05/18 | 25.43% | 6.36% | 0.75% | 5.1% | 3.52% | 3.23% | 2.14% | 0.88% | 0.85% | 2.18% |
| 2026/05/19 | 25.39% | 5.64% | 0.34% | 6.62% | 5.86% | 4.15% | 2.04% | 0.86% | 0.13% | 1.92% |
| 2026/05/20 | 24.23% | 4.59% | 1.33% | 5.66% | 3.28% | 4.13% | 1.75% | 0.89% | 0.26% | 2.12% |
| 2026/05/21 | 26.87% | 6.89% | 0.29% | 5.96% | 7.1% | 3.11% | 2.47% | 0.99% | 1.19% | 2.02% |
| 2026/05/22 | 25.32% | 5.92% | 0.5% | 5.38% | 4.76% | 3.21% | 2.42% | 1.07% | 0.35% | 1.34% |
| 2026/05/23 | 22.87% | 6.73% | 3.62% | 5.79% | 2.57% | 3.4% | 2.38% | 1.29% | 1.08% | 1.42% |
| 2026/05/24 | 25.93% | 5.09% | 1.06% | 5.21% | 5.13% | 3.52% | 2.12% | 0.96% | 2.71% | 1.18% |
| 2026/05/25 | 26.69% | 7.11% | 0.06% | 4.95% | 2.45% | 2.76% | 1.9% | 1.28% | 1.6% | 1.27% |
| 2026/05/26 | 18.91% | 4.77% | 3.1% | 3.58% | 4.03% | 2.31% | 2.91% | 1.26% | 3.98% | 1.59% |
| 2026/05/27 | 15.85% | 5.31% | 0.86% | 3.01% | 3.84% | 2.08% | 2.01% | 1.31% | 13.99% | 0.93% |
| 2026/05/28 | 13.95% | 9.79% | 0.34% | 5.44% | 3.68% | 3.3% | 2.93% | 2.22% | 2.32% | 1.46% |
| 2026/05/29 | 25.85% | 4.49% | 7.65% | 6.03% | 3.13% | 3.07% | 1.73% | 1.67% | 1.25% | 1.58% |
| 2026/05/30 | 27.25% | 5.62% | 3.71% | 5.34% | 5.21% | 3.09% | 1.79% | 2.44% | 1.8% | 1.68% |
| 2026/05/31 | 26.29% | 6.36% | 4.98% | 4.7% | 3.01% | 2.53% | 2.13% | 1.66% | 1.66% | 0.37% |
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In May 2026, Macquarie.com.au led with fluctuating impressions, peaking early and stabilizing mid-month. Aussie.com.au showed consistent low shares, while Travelmoneyoz.com had sporadic spikes. Squareup.com and Airwallex.com maintained moderate shares. Tyro.com and Unisuper.com.au had steady, low shares. Australianretirementtrust.com.au and Namecorp.com.au saw minor fluctuations. Moneygram.com experienced a decline. The month ended with Macquarie.com.au still leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of Google PPC, Macquarie’s stamp duty calculator aids homebuyers, while Namecorp simplifies business name registration. Shopify entices with quick money-making tips, Travel Money Oz offers currency insights, and Westpac promotes fee-free international transfers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Finance Consulting May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Finance Consulting May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Finance Consulting May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Finance Consulting May 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Finance Consulting May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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