AUS Finance Consulting - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Finance Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.5609095548
83.4390904452
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 19.16
aussie.com.au 17.58
travelmoneyoz.com 8.35
squareup.com 5.46
nab.com.au 5.4
equifax.com.au 3.73
moneygram.com 3.7
australianretirementtrust.com.au 2.15
creditorwatch.com.au 1.85
stripe.com 1.6
others 31.02
  • macquarie.com.au - 19.16%
  • aussie.com.au - 17.58%
  • travelmoneyoz.com - 8.35%
  • squareup.com - 5.46%
  • nab.com.au - 5.4%
  • equifax.com.au - 3.73%
  • moneygram.com - 3.7%
  • australianretirementtrust.com.au - 2.15%
  • creditorwatch.com.au - 1.85%
  • stripe.com - 1.6%
  • others - 31.02%

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In the PPC landscape, Macquarie leads with 19.16% click share, followed by Aussie at 17.58%. ‘Others’ collectively hold 31.02%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aussie.com.au squareup.com macquarie.com.au tyro.com australianretirementtrust.com.au unisuper.com.au westpac.com.au shopify.com stripe.com travelmoneyoz.com
2025/12/01 16.53% 6.82% 3.1% 5.41% 2.11% 2.62% 2.05% 1.93% 2.37% 1%
2025/12/02 13.4% 5.22% 4.55% 5.51% 3.53% 3.8% 1.96% 1.72% 2.54% 0.01%
2025/12/03 12.45% 7.83% 4.64% 5.9% 3.31% 3.03% 1.83% 3.06% 2.37% 0.57%
2025/12/04 10.54% 5.1% 6.23% 5.12% 2.5% 2.38% 1.4% 2.06% 1.95% 2.12%
2025/12/05 10.6% 6.12% 5.52% 6.31% 2.84% 2.2% 1.51% 2.44% 1.82% 5.88%
2025/12/06 12.91% 6.61% 4.12% 6.04% 3.09% 2.27% 2.5% 2.31% 2.05% 2.31%
2025/12/07 11.07% 7.51% 5.8% 5.53% 3.2% 2.29% 2.22% 1.73% 1.92% 2.35%
2025/12/08 12.08% 6.4% 3.5% 5.43% 2.9% 1.4% 1.78% 1.67% 1.81% 1.17%
2025/12/09 11.56% 7.06% 5.24% 5.52% 2.73% 1.8% 1.73% 1.22% 2.11% 1.63%
2025/12/10 9.36% 6.48% 4.47% 5.29% 2.95% 1.66% 1.57% 1.53% 2.17% 2%
2025/12/11 11.89% 9.58% 6.8% 5.1% 2.96% 1.56% 1.81% 2.02% 2.2% 1.76%
2025/12/12 9.66% 5.74% 4.32% 3.97% 2.69% 1.4% 1.45% 1.39% 1.56% 1.21%
2025/12/13 11.01% 8.49% 4.38% 4.8% 3.14% 1.72% 2.14% 1.93% 2.37% 4.03%
2025/12/14 10.42% 7.67% 5.46% 3.88% 4.04% 1.96% 2.31% 1.89% 2.18% 2.45%
2025/12/15 11.16% 6.78% 5.03% 4.99% 2.76% 1.68% 2.28% 1.58% 1.64% 1.43%
2025/12/16 9.8% 7.47% 4.86% 4.25% 3.09% 1.66% 1.92% 1.57% 2.03% 1.6%
2025/12/17 8.37% 8.16% 5.73% 5.39% 3.34% 1.95% 2.16% 2.13% 2.34% 1.94%
2025/12/18 11.48% 9.62% 4.14% 4.33% 2.86% 1.89% 2.17% 2.47% 2.19% 2.22%
2025/12/19 11.83% 7.14% 6.3% 3.78% 3.44% 2.03% 1.94% 2.45% 2.05% 1.61%
2025/12/20 11.35% 7.64% 0.01% 4.03% 3.83% 2.7% 2.35% 2.74% 2.38% 4.47%
2025/12/21 10.76% 8.77% 0.01% 4.52% 3.66% 3.66% 2.2% 3.01% 2.28% 4.37%
2025/12/22 10.44% 9.55% 0.01% 4.73% 4.69% 2.96% 2.98% 3.51% 2.06% 2.11%
2025/12/23 13.13% 8.85% 0.01% 4.61% 3.39% 2.04% 2.47% 3.03% 2.35% 1.42%
2025/12/24 12.46% 10.23% 0% 4.9% 4.51% 3.5% 2.78% 2.6% 1.93% 1.53%
2025/12/25 10.63% 9.58% 0% 4.87% 4.49% 3.2% 2.48% 2.79% 2.24% 2.12%
2025/12/26 9.89% 8.74% 0% 5.73% 6.12% 4.16% 2.42% 2.53% 2.31% 2.63%
2025/12/27 12.8% 8.58% 0% 5.3% 5.84% 3.19% 3.48% 3.36% 2.23% 3.17%
2025/12/28 11.24% 7.2% 0% 4.9% 6.95% 3.74% 3.17% 3.99% 2.24% 1.67%
2025/12/29 11.78% 7.8% 0% 4.58% 5.88% 2.83% 2.58% 3.15% 2.17% 1.72%
2025/12/30 11.28% 6.75% 5.86% 4.82% 4.56% 3.37% 3.53% 4% 2.38% 0.93%
2025/12/31 11.7% 9.16% 4.68% 4.65% 4.52% 3.59% 3.44% 3.13% 2.34% 1.41%
  • aussie.com.au
  • squareup.com
  • macquarie.com.au
  • tyro.com
  • australianretirementtrust.com.au
  • unisuper.com.au
  • westpac.com.au
  • shopify.com
  • stripe.com
  • travelmoneyoz.com

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Aussie.com.au’s spend share fluctuated, peaking early, then stabilizing. Squareup.com saw a mid-month surge. Macquarie.com.au dropped sharply mid-month. Tyro.com maintained steady performance. Australianretirementtrust.com.au ended strong. Unisuper.com.au and Westpac.com.au showed late-month growth. Shopify.com and Stripe.com remained consistent. Travelmoneyoz.com experienced volatility.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 345
2025/12/02 334
2025/12/03 332
2025/12/04 340
2025/12/05 337
2025/12/06 334
2025/12/07 348
2025/12/08 346
2025/12/09 335
2025/12/10 340
2025/12/11 335
2025/12/12 340
2025/12/13 339
2025/12/14 317
2025/12/15 346
2025/12/16 334
2025/12/17 328
2025/12/18 323
2025/12/19 329
2025/12/20 312
2025/12/21 323
2025/12/22 325
2025/12/23 338
2025/12/24 327
2025/12/25 325
2025/12/26 321
2025/12/27 316
2025/12/28 312
2025/12/29 315
2025/12/30 310
2025/12/31 300

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December saw fluctuating advertiser numbers, peaking at 348 on the 7th, then gradually declining to 300 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aussie.com.au 4.61%
nab.com.au 4.04%
moneygram.com 3.01%
equifax.com.au 1.91%
squareup.com 1.58%
koalify.com.au -0.32%
cityfinance.com.au -0.45%
lostsuperfinder.com.au -0.52%
creditorwatch.com.au -3.64%
macquarie.com.au -18.7%

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Aussie.com.au leads with a 4.61% click share rise, while macquarie.com.au drops by 18.7%.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aussie.com.au macquarie.com.au equifax.com.au travelmoneyoz.com squareup.com tyro.com australianretirementtrust.com.au westpac.com.au nab.com.au creditorwatch.com.au
2025/12/01 24.02% 18.01% 1.48% 2.37% 1.45% 2.64% 1.4% 1.24% 0.43% 0%
2025/12/02 24.28% 23.11% 1% 0.01% 1.43% 2.53% 1.72% 1.23% 0.83% 0%
2025/12/03 22.55% 22.11% 2.23% 2.56% 1.82% 2.78% 1.54% 1.19% 1.32% 0%
2025/12/04 17.46% 25.3% 1.2% 6.13% 0.98% 2.15% 0.99% 0.76% 2.28% 9.82%
2025/12/05 16.33% 22.04% 0.28% 18.39% 1.22% 2.46% 1.17% 0.7% 3.04% 0%
2025/12/06 20.05% 17.88% 0.31% 6.77% 1.44% 2.62% 1.42% 1.67% 2.56% 0%
2025/12/07 18.81% 24.89% 1.65% 5.74% 1.7% 2.38% 1.5% 1.29% 2.85% 0%
2025/12/08 18.41% 15.73% 19.9% 2.6% 1.48% 2.53% 1.33% 1.14% 3.01% 0%
2025/12/09 18.28% 25.48% 0.47% 3.6% 1.68% 2.55% 1.27% 1.01% 4.06% 0%
2025/12/10 15.24% 21.02% 0.45% 5.45% 1.65% 2.54% 1.42% 1.01% 2.02% 11.25%
2025/12/11 17.41% 31.08% 0% 4.73% 2.1% 1.89% 1.31% 1.03% 2.45% 0%
2025/12/12 14.83% 19.06% 0.24% 2.35% 1.54% 1.59% 1.18% 0.87% 3.12% 25.28%
2025/12/13 21.06% 18% 1.26% 12.57% 2.13% 1.79% 1.24% 1.23% 5.48% 0%
2025/12/14 20.46% 23.82% 0.91% 6.48% 1.84% 1.49% 1.8% 1.83% 2.76% 0%
2025/12/15 15.64% 21.25% 20.09% 3.84% 1.59% 2.08% 1.08% 1.9% 2.15% 0%
2025/12/16 12.92% 21.85% 0.57% 5.59% 1.83% 2.15% 1.34% 1.46% 3.07% 10.56%
2025/12/17 15.33% 25.82% 1.05% 7.6% 2.07% 2.53% 1.48% 1.51% 4.72% 0%
2025/12/18 16.73% 20.62% 1.25% 7.18% 2.32% 2.12% 1.26% 1.7% 6.47% 0%
2025/12/19 17.99% 25.29% 10.52% 2.75% 1.6% 1.57% 1.51% 1.24% 2.82% 0%
2025/12/20 22.27% 0.03% 1.79% 15.44% 2.45% 1.95% 1.97% 2.04% 6.35% 0%
2025/12/21 20.78% 0.02% 1.58% 14.95% 2.47% 2.18% 2% 1.94% 6.21% 0%
2025/12/22 26.68% 0.02% 1.05% 7.34% 3.01% 2.4% 2.72% 2.23% 4.94% 0%
2025/12/23 24.27% 0.02% 1.32% 4.02% 2.86% 2.43% 1.72% 2.1% 10.87% 0.01%
2025/12/24 25.74% 0.01% 2.72% 3.41% 3.37% 2.96% 2.62% 2.61% 8.39% 0%
2025/12/25 17.98% 0% 23.57% 5.25% 2.48% 2.22% 1.97% 1.89% 7.76% 0.05%
2025/12/26 26.53% 0% 2.53% 8.39% 2.53% 3.03% 3.1% 1.57% 9.03% 0.02%
2025/12/27 23.44% 0% 1.08% 9.98% 2.53% 2.65% 2.97% 2.62% 7.64% 0.01%
2025/12/28 26.96% 0% 0.17% 4.46% 2.02% 2.3% 3.57% 2.49% 10.72% 0.01%
2025/12/29 24.74% 0% 12.96% 6.58% 2.09% 2.17% 2.81% 1.8% 5.28% 0.01%
2025/12/30 20.15% 25.83% 1.34% 3.74% 2% 1.85% 1.85% 2.21% 0.31% 0.01%
2025/12/31 20.77% 19.11% 11.83% 5.22% 2.12% 1.86% 1.71% 1.71% 0.35% 0.01%
  • aussie.com.au
  • macquarie.com.au
  • equifax.com.au
  • travelmoneyoz.com
  • squareup.com
  • tyro.com
  • australianretirementtrust.com.au
  • westpac.com.au
  • nab.com.au
  • creditorwatch.com.au

Copyright © Adthena. All rights reserved.

Aussie.com.au’s impression share fluctuated, peaking at 26.96% on December 28. Macquarie.com.au saw a sharp drop mid-month, while Equifax.com.au spiked on December 25. Travelmoneyoz.com and others showed varied trends, ending December with diverse shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting - Last month
  1. 1
    Calculate your stamp duty https://www.aussie.com.au

    Calculate Your Stamp Duty — Discover what assistance could be available to you through our calculator. Know your upfront costs ...

  2. 2
    Business credit check https://www.creditorwatch.com.au

    Company credit score — Assess the financial standing of any Australian business and make more informed decisions.

  3. 3
    Stamp Duty Calculator https://www.macquarie.com.au › home-loan › stamp-duty

    Calculate Stamp Duty — Buying a property? Macquarie can help you estimate your upfront costs and borrowing power.

  4. 4
    Stamp Duty Calculator https://www.nab.com.au

    Calculate Stamp Duty Costs — Spend $5k+ in 1st 90 days, keep card for 12+ mth. T&Cs, eligibility, fees & charges apply

  5. 5
    Currency Converter | Travel Money Oz https://www.travelmoneyoz.com

    Calculate foreign exchange rates with Travel Money Oz's free currency converter. Get the latest exchange rate information and start planning your next trip When you're ready, order online or head to any of our many...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Aussie.com.au and Macquarie.com.au captivate with their stamp duty calculators, offering clarity on upfront costs. Creditorwatch.com.au empowers businesses with credit insights, while Travelmoneyoz.com simplifies currency conversion for travelers. Each ad uniquely addresses financial decision-making needs.

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