Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 24.8704443909 |
| 75.1295556091 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| macquarie.com.au | 31.42 |
| squareup.com | 8.08 |
| moneygram.com | 7.01 |
| travelmoneyoz.com | 5.64 |
| aussie.com.au | 4.32 |
| equifax.com.au | 4.19 |
| westpac.com.au | 1.91 |
| unisuper.com.au | 1.82 |
| lostsuperfinder.com.au | 1.74 |
| australianretirementtrust.com.au | 1.62 |
| others | 32.25 |
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In the PPC landscape, Macquarie dominates with 31.42% click share, closely followed by ‘others’ at 32.25%. Squareup and Moneygram trail behind with 8.08% and 7.01%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | squareup.com | aussie.com.au | macquarie.com.au | unisuper.com.au | harmoney.com.au | australianretirementtrust.com.au | vanguard.com.au | airwallex.com | tyro.com | equifax.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 8.87% | 4.55% | 3.47% | 3.41% | 1.18% | 2.51% | 1.87% | 8.95% | 3.42% | 16.09% |
| 2026/06/02 | 12.23% | 6.43% | 4.73% | 3.63% | 2.02% | 3.27% | 2.48% | 6.36% | 3.54% | 0.86% |
| 2026/06/03 | 9.48% | 5.8% | 3.5% | 3.39% | 0.94% | 2.71% | 1.93% | 5.69% | 3.43% | 0.61% |
| 2026/06/04 | 14.31% | 5.16% | 4.57% | 3.15% | 1.92% | 2.81% | 2.96% | 4.63% | 4% | 1.58% |
| 2026/06/05 | 15.95% | 5.53% | 4.91% | 3.01% | 1.65% | 3.38% | 3.02% | 5.8% | 3.6% | 0.87% |
| 2026/06/06 | 15.08% | 6.03% | 3.93% | 3.49% | 2.26% | 2.97% | 2.86% | 2.64% | 3.86% | 0.6% |
| 2026/06/07 | 17.72% | 4.97% | 4.32% | 3.65% | 1.25% | 2.26% | 3.68% | 2.14% | 3.32% | 1.28% |
| 2026/06/08 | 15.33% | 6.25% | 4.33% | 3.53% | 1.35% | 3.68% | 3.55% | 3.1% | 3.97% | 1.54% |
| 2026/06/09 | 13.62% | 5.78% | 5.13% | 3.46% | 2.05% | 3.89% | 3.92% | 4.86% | 4.08% | 0.9% |
| 2026/06/10 | 19.71% | 3.96% | 6.04% | 3.7% | 1.97% | 1.92% | 4.33% | 2.72% | 4.89% | 1.2% |
| 2026/06/11 | 14.88% | 4.46% | 5.01% | 3.19% | 2.14% | 2.1% | 4.24% | 3.69% | 4.09% | 0.41% |
| 2026/06/12 | 15.34% | 4.88% | 5.19% | 3.17% | 2.54% | 2.76% | 5.07% | 3.2% | 4.88% | 1.11% |
| 2026/06/13 | 15.86% | 3.94% | 4.97% | 2.99% | 2.16% | 2.54% | 4.51% | 3.07% | 5.33% | 1.86% |
| 2026/06/14 | 14.42% | 4.06% | 4.66% | 3.53% | 2.2% | 1.63% | 4.78% | 1.89% | 6.02% | 2.08% |
| 2026/06/15 | 10.54% | 6.31% | 4.54% | 3.04% | 1.94% | 3.96% | 4.51% | 3.14% | 5.89% | 0.71% |
| 2026/06/16 | 12.9% | 3.11% | 4.95% | 2.54% | 2.62% | 3.13% | 4.63% | 3.43% | 4.52% | 0.86% |
| 2026/06/17 | 13.76% | 4.07% | 4.98% | 3% | 3.46% | 2.47% | 3.94% | 6.83% | 4.55% | 0.68% |
| 2026/06/18 | 12.27% | 4.25% | 4.56% | 2.25% | 1.64% | 2.73% | 2.88% | 4.53% | 3.17% | 17.11% |
| 2026/06/19 | 15.52% | 4.88% | 6.05% | 3.08% | 2.58% | 3.87% | 4.23% | 4.44% | 4.98% | 0.43% |
| 2026/06/20 | 9.73% | 5.85% | 6.33% | 2.58% | 2.11% | 3.64% | 4.17% | 4.11% | 4.47% | 0.76% |
| 2026/06/21 | 10.25% | 5.76% | 5.54% | 3.55% | 3.14% | 2.3% | 3.68% | 2.33% | 5.27% | 1.55% |
| 2026/06/22 | 8.68% | 3.88% | 5.31% | 2.67% | 2.08% | 2.73% | 2.9% | 2.68% | 3.8% | 17.48% |
| 2026/06/23 | 10.42% | 5.31% | 5.96% | 3.93% | 4.38% | 3.93% | 3.4% | 3.03% | 3.78% | 1.42% |
| 2026/06/24 | 10.24% | 5.08% | 5.91% | 3.97% | 2.89% | 4.06% | 3.45% | 2.64% | 4.36% | 0.08% |
| 2026/06/25 | 12.79% | 4.68% | 5.29% | 3.8% | 3.89% | 3.49% | 3.61% | 1.98% | 4.09% | 0.02% |
| 2026/06/26 | 11% | 4.58% | 5.28% | 4.06% | 3.37% | 2.78% | 3.38% | 2.05% | 5% | 1.6% |
| 2026/06/27 | 10.07% | 4.69% | 5.17% | 3.76% | 5.56% | 2.2% | 3.3% | 2.28% | 4.2% | 0% |
| 2026/06/28 | 8.71% | 5.51% | 4.75% | 3.46% | 3.19% | 1.27% | 3.12% | 2.47% | 4.99% | 1.68% |
| 2026/06/29 | 10.43% | 4.85% | 4.84% | 4.05% | 3.88% | 3.04% | 3.41% | 2.4% | 4.36% | 1.21% |
| 2026/06/30 | 11.07% | 5.39% | 4.65% | 4.39% | 3.95% | 3.68% | 3.58% | 3.12% | 2.29% | 1.97% |
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In June 2026, Squareup.com led with a peak spend share of 19.71% on June 10. Equifax.com.au had notable spikes, reaching 17.48% on June 22. Tyro.com showed consistent growth, peaking at 6.02% on June 14. The month concluded with Squareup.com maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 305 |
| 2026/06/02 | 311 |
| 2026/06/03 | 305 |
| 2026/06/04 | 304 |
| 2026/06/05 | 303 |
| 2026/06/06 | 314 |
| 2026/06/07 | 317 |
| 2026/06/08 | 319 |
| 2026/06/09 | 316 |
| 2026/06/10 | 297 |
| 2026/06/11 | 298 |
| 2026/06/12 | 295 |
| 2026/06/13 | 274 |
| 2026/06/14 | 274 |
| 2026/06/15 | 281 |
| 2026/06/16 | 277 |
| 2026/06/17 | 267 |
| 2026/06/18 | 270 |
| 2026/06/19 | 279 |
| 2026/06/20 | 270 |
| 2026/06/21 | 283 |
| 2026/06/22 | 285 |
| 2026/06/23 | 282 |
| 2026/06/24 | 271 |
| 2026/06/25 | 269 |
| 2026/06/26 | 265 |
| 2026/06/27 | 255 |
| 2026/06/28 | 263 |
| 2026/06/29 | 276 |
| 2026/06/30 | 268 |
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June saw a dynamic shift in advertisers, starting at 305 and peaking at 319. Mid-month, numbers dipped to 267, ending at 268.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Mybudget.com.au surged with a 2.16% click share increase, while squareup.com faced a significant drop of 3.98%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | macquarie.com.au | aussie.com.au | travelmoneyoz.com | equifax.com.au | unisuper.com.au | squareup.com | airwallex.com | moneygram.com | namecorp.com.au | moodys.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 21.36% | 6.5% | 3.24% | 17.54% | 2.25% | 3.35% | 5.35% | 2.05% | 0.98% | 0% |
| 2026/06/02 | 25.47% | 6.97% | 5.05% | 1.04% | 2.4% | 4.02% | 4.79% | 3.32% | 6.05% | 0% |
| 2026/06/03 | 15.68% | 6.38% | 0.81% | 0.63% | 2.27% | 2.63% | 3.51% | 1.34% | 13.84% | 12.13% |
| 2026/06/04 | 23.36% | 6.38% | 0% | 2.69% | 1.81% | 4.38% | 3.27% | 1.64% | 1.18% | 16.75% |
| 2026/06/05 | 27.25% | 5.75% | 4.55% | 1.58% | 1.83% | 4.98% | 3.99% | 1.61% | 1.54% | 0% |
| 2026/06/06 | 21.73% | 7.17% | 3.8% | 1.24% | 2.97% | 4.93% | 1.68% | 2.35% | 4.9% | 0% |
| 2026/06/07 | 23.09% | 7.93% | 3.87% | 2.68% | 2.65% | 5.57% | 1.31% | 2.8% | 1.88% | 0% |
| 2026/06/08 | 24.56% | 9.67% | 1.08% | 2.93% | 2.3% | 4.96% | 2.36% | 2.17% | 1.48% | 0% |
| 2026/06/09 | 28.65% | 4.82% | 0.47% | 1.08% | 2.25% | 3.82% | 3.89% | 2.36% | 2.62% | 0% |
| 2026/06/10 | 32.91% | 7.86% | 0.59% | 2.18% | 2.51% | 6.02% | 1.93% | 3.44% | 0.54% | 0% |
| 2026/06/11 | 20.71% | 4.22% | 2.98% | 0.41% | 16.39% | 3.79% | 2.16% | 1.03% | 1.81% | 14.79% |
| 2026/06/12 | 26.11% | 7.63% | 5.97% | 1.8% | 2.48% | 4.83% | 1.99% | 2.25% | 2.12% | 0% |
| 2026/06/13 | 27.56% | 6.16% | 3.38% | 2.9% | 1.85% | 5.07% | 2.05% | 2.2% | 0.11% | 0% |
| 2026/06/14 | 24.13% | 7.6% | 7.07% | 3.44% | 3.07% | 4.2% | 1.09% | 2.48% | 0% | 0% |
| 2026/06/15 | 25.84% | 6.87% | 0.91% | 1.46% | 2.52% | 3.21% | 2.26% | 1.97% | 0.72% | 0% |
| 2026/06/16 | 21.06% | 4.36% | 0.47% | 1.18% | 1.73% | 3.09% | 1.97% | 1.31% | 0.53% | 28.3% |
| 2026/06/17 | 26.24% | 6.65% | 5.17% | 0.82% | 2.51% | 3.8% | 4.52% | 1.45% | 0.53% | 0% |
| 2026/06/18 | 22.03% | 5.46% | 5.42% | 16.3% | 1.52% | 3.44% | 2.98% | 1.48% | 0.08% | 0% |
| 2026/06/19 | 30.09% | 7.5% | 3.83% | 0.5% | 1.91% | 4.77% | 2.99% | 2.15% | 0.46% | 0% |
| 2026/06/20 | 29.57% | 9.26% | 3.16% | 1.31% | 1.87% | 2.22% | 2.55% | 2.07% | 1.81% | 0% |
| 2026/06/21 | 25.39% | 9.47% | 3.29% | 2.65% | 2.55% | 2.11% | 1.18% | 1.86% | 0.81% | 0% |
| 2026/06/22 | 25.05% | 5.14% | 5.91% | 16% | 1.79% | 1.85% | 1.7% | 2.21% | 1.95% | 0% |
| 2026/06/23 | 27.93% | 8.53% | 2.43% | 2.03% | 2.81% | 2.44% | 1.89% | 1.97% | 1.24% | 0% |
| 2026/06/24 | 28.89% | 6.89% | 3.78% | 0.12% | 2.75% | 2.38% | 1.44% | 2.11% | 1.32% | 0% |
| 2026/06/25 | 27.46% | 3.87% | 5.48% | 0.04% | 2.94% | 3.24% | 1.09% | 2.53% | 0.81% | 0% |
| 2026/06/26 | 26.14% | 7.13% | 1.09% | 2.46% | 2.84% | 2.6% | 1.3% | 2.7% | 0.13% | 0% |
| 2026/06/27 | 27.18% | 5.9% | 3.41% | 0% | 3.17% | 2.66% | 1.21% | 2.77% | 2.22% | 0% |
| 2026/06/28 | 23.02% | 7.77% | 3.32% | 2.9% | 2.52% | 2.06% | 1.32% | 2.43% | 1.55% | 0% |
| 2026/06/29 | 26.4% | 7.03% | 0.51% | 1.94% | 2.73% | 3.31% | 1.47% | 1.94% | 0.47% | 0% |
| 2026/06/30 | 23.4% | 9.32% | 4.34% | 3.26% | 3.2% | 3.13% | 1.88% | 1.29% | 1.18% | 0% |
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In June 2026, Macquarie.com.au dominated with a consistent impression share, peaking at 32.91%. Moodys.com saw a significant rise mid-month, reaching 28.3%. Aussie.com.au fluctuated, ending at 9.32%. The month concluded with Macquarie.com.au leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of Google PPC, Aussie entices with a free credit score check, promising no impact on scores. Macquarie simplifies home buying with a stamp duty calculator. Moody’s offers real-time business entity verification. Namecorp ensures seamless business name registration, while UniSuper highlights responsible investing with award-winning credentials.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Finance Consulting June 2026 Report
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Data within the AUS Finance Consulting June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Finance Consulting June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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