AUS Finance Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Finance Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.8704443909
75.1295556091
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 31.42
squareup.com 8.08
moneygram.com 7.01
travelmoneyoz.com 5.64
aussie.com.au 4.32
equifax.com.au 4.19
westpac.com.au 1.91
unisuper.com.au 1.82
lostsuperfinder.com.au 1.74
australianretirementtrust.com.au 1.62
others 32.25
  • macquarie.com.au - 31.42%
  • squareup.com - 8.08%
  • moneygram.com - 7.01%
  • travelmoneyoz.com - 5.64%
  • aussie.com.au - 4.32%
  • equifax.com.au - 4.19%
  • westpac.com.au - 1.91%
  • unisuper.com.au - 1.82%
  • lostsuperfinder.com.au - 1.74%
  • australianretirementtrust.com.au - 1.62%
  • others - 32.25%

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In the PPC landscape, Macquarie dominates with 31.42% click share, closely followed by ‘others’ at 32.25%. Squareup and Moneygram trail behind with 8.08% and 7.01%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com aussie.com.au macquarie.com.au unisuper.com.au harmoney.com.au australianretirementtrust.com.au vanguard.com.au airwallex.com tyro.com equifax.com.au
2026/06/01 8.87% 4.55% 3.47% 3.41% 1.18% 2.51% 1.87% 8.95% 3.42% 16.09%
2026/06/02 12.23% 6.43% 4.73% 3.63% 2.02% 3.27% 2.48% 6.36% 3.54% 0.86%
2026/06/03 9.48% 5.8% 3.5% 3.39% 0.94% 2.71% 1.93% 5.69% 3.43% 0.61%
2026/06/04 14.31% 5.16% 4.57% 3.15% 1.92% 2.81% 2.96% 4.63% 4% 1.58%
2026/06/05 15.95% 5.53% 4.91% 3.01% 1.65% 3.38% 3.02% 5.8% 3.6% 0.87%
2026/06/06 15.08% 6.03% 3.93% 3.49% 2.26% 2.97% 2.86% 2.64% 3.86% 0.6%
2026/06/07 17.72% 4.97% 4.32% 3.65% 1.25% 2.26% 3.68% 2.14% 3.32% 1.28%
2026/06/08 15.33% 6.25% 4.33% 3.53% 1.35% 3.68% 3.55% 3.1% 3.97% 1.54%
2026/06/09 13.62% 5.78% 5.13% 3.46% 2.05% 3.89% 3.92% 4.86% 4.08% 0.9%
2026/06/10 19.71% 3.96% 6.04% 3.7% 1.97% 1.92% 4.33% 2.72% 4.89% 1.2%
2026/06/11 14.88% 4.46% 5.01% 3.19% 2.14% 2.1% 4.24% 3.69% 4.09% 0.41%
2026/06/12 15.34% 4.88% 5.19% 3.17% 2.54% 2.76% 5.07% 3.2% 4.88% 1.11%
2026/06/13 15.86% 3.94% 4.97% 2.99% 2.16% 2.54% 4.51% 3.07% 5.33% 1.86%
2026/06/14 14.42% 4.06% 4.66% 3.53% 2.2% 1.63% 4.78% 1.89% 6.02% 2.08%
2026/06/15 10.54% 6.31% 4.54% 3.04% 1.94% 3.96% 4.51% 3.14% 5.89% 0.71%
2026/06/16 12.9% 3.11% 4.95% 2.54% 2.62% 3.13% 4.63% 3.43% 4.52% 0.86%
2026/06/17 13.76% 4.07% 4.98% 3% 3.46% 2.47% 3.94% 6.83% 4.55% 0.68%
2026/06/18 12.27% 4.25% 4.56% 2.25% 1.64% 2.73% 2.88% 4.53% 3.17% 17.11%
2026/06/19 15.52% 4.88% 6.05% 3.08% 2.58% 3.87% 4.23% 4.44% 4.98% 0.43%
2026/06/20 9.73% 5.85% 6.33% 2.58% 2.11% 3.64% 4.17% 4.11% 4.47% 0.76%
2026/06/21 10.25% 5.76% 5.54% 3.55% 3.14% 2.3% 3.68% 2.33% 5.27% 1.55%
2026/06/22 8.68% 3.88% 5.31% 2.67% 2.08% 2.73% 2.9% 2.68% 3.8% 17.48%
2026/06/23 10.42% 5.31% 5.96% 3.93% 4.38% 3.93% 3.4% 3.03% 3.78% 1.42%
2026/06/24 10.24% 5.08% 5.91% 3.97% 2.89% 4.06% 3.45% 2.64% 4.36% 0.08%
2026/06/25 12.79% 4.68% 5.29% 3.8% 3.89% 3.49% 3.61% 1.98% 4.09% 0.02%
2026/06/26 11% 4.58% 5.28% 4.06% 3.37% 2.78% 3.38% 2.05% 5% 1.6%
2026/06/27 10.07% 4.69% 5.17% 3.76% 5.56% 2.2% 3.3% 2.28% 4.2% 0%
2026/06/28 8.71% 5.51% 4.75% 3.46% 3.19% 1.27% 3.12% 2.47% 4.99% 1.68%
2026/06/29 10.43% 4.85% 4.84% 4.05% 3.88% 3.04% 3.41% 2.4% 4.36% 1.21%
2026/06/30 11.07% 5.39% 4.65% 4.39% 3.95% 3.68% 3.58% 3.12% 2.29% 1.97%
  • squareup.com
  • aussie.com.au
  • macquarie.com.au
  • unisuper.com.au
  • harmoney.com.au
  • australianretirementtrust.com.au
  • vanguard.com.au
  • airwallex.com
  • tyro.com
  • equifax.com.au

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In June 2026, Squareup.com led with a peak spend share of 19.71% on June 10. Equifax.com.au had notable spikes, reaching 17.48% on June 22. Tyro.com showed consistent growth, peaking at 6.02% on June 14. The month concluded with Squareup.com maintaining dominance.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 305
2026/06/02 311
2026/06/03 305
2026/06/04 304
2026/06/05 303
2026/06/06 314
2026/06/07 317
2026/06/08 319
2026/06/09 316
2026/06/10 297
2026/06/11 298
2026/06/12 295
2026/06/13 274
2026/06/14 274
2026/06/15 281
2026/06/16 277
2026/06/17 267
2026/06/18 270
2026/06/19 279
2026/06/20 270
2026/06/21 283
2026/06/22 285
2026/06/23 282
2026/06/24 271
2026/06/25 269
2026/06/26 265
2026/06/27 255
2026/06/28 263
2026/06/29 276
2026/06/30 268

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June saw a dynamic shift in advertisers, starting at 305 and peaking at 319. Mid-month, numbers dipped to 267, ending at 268.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mybudget.com.au 2.16%
macquarie.com.au 1.96%
travelmoneyoz.com 1.88%
equifax.com.au 0.69%
lendi.com.au 0.52%
lostsuperfinder.com.au -0.51%
ondeck.com.au -0.63%
namecorp.com.au -0.89%
moodys.com -1.74%
squareup.com -3.98%

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Mybudget.com.au surged with a 2.16% click share increase, while squareup.com faced a significant drop of 3.98%.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au aussie.com.au travelmoneyoz.com equifax.com.au unisuper.com.au squareup.com airwallex.com moneygram.com namecorp.com.au moodys.com
2026/06/01 21.36% 6.5% 3.24% 17.54% 2.25% 3.35% 5.35% 2.05% 0.98% 0%
2026/06/02 25.47% 6.97% 5.05% 1.04% 2.4% 4.02% 4.79% 3.32% 6.05% 0%
2026/06/03 15.68% 6.38% 0.81% 0.63% 2.27% 2.63% 3.51% 1.34% 13.84% 12.13%
2026/06/04 23.36% 6.38% 0% 2.69% 1.81% 4.38% 3.27% 1.64% 1.18% 16.75%
2026/06/05 27.25% 5.75% 4.55% 1.58% 1.83% 4.98% 3.99% 1.61% 1.54% 0%
2026/06/06 21.73% 7.17% 3.8% 1.24% 2.97% 4.93% 1.68% 2.35% 4.9% 0%
2026/06/07 23.09% 7.93% 3.87% 2.68% 2.65% 5.57% 1.31% 2.8% 1.88% 0%
2026/06/08 24.56% 9.67% 1.08% 2.93% 2.3% 4.96% 2.36% 2.17% 1.48% 0%
2026/06/09 28.65% 4.82% 0.47% 1.08% 2.25% 3.82% 3.89% 2.36% 2.62% 0%
2026/06/10 32.91% 7.86% 0.59% 2.18% 2.51% 6.02% 1.93% 3.44% 0.54% 0%
2026/06/11 20.71% 4.22% 2.98% 0.41% 16.39% 3.79% 2.16% 1.03% 1.81% 14.79%
2026/06/12 26.11% 7.63% 5.97% 1.8% 2.48% 4.83% 1.99% 2.25% 2.12% 0%
2026/06/13 27.56% 6.16% 3.38% 2.9% 1.85% 5.07% 2.05% 2.2% 0.11% 0%
2026/06/14 24.13% 7.6% 7.07% 3.44% 3.07% 4.2% 1.09% 2.48% 0% 0%
2026/06/15 25.84% 6.87% 0.91% 1.46% 2.52% 3.21% 2.26% 1.97% 0.72% 0%
2026/06/16 21.06% 4.36% 0.47% 1.18% 1.73% 3.09% 1.97% 1.31% 0.53% 28.3%
2026/06/17 26.24% 6.65% 5.17% 0.82% 2.51% 3.8% 4.52% 1.45% 0.53% 0%
2026/06/18 22.03% 5.46% 5.42% 16.3% 1.52% 3.44% 2.98% 1.48% 0.08% 0%
2026/06/19 30.09% 7.5% 3.83% 0.5% 1.91% 4.77% 2.99% 2.15% 0.46% 0%
2026/06/20 29.57% 9.26% 3.16% 1.31% 1.87% 2.22% 2.55% 2.07% 1.81% 0%
2026/06/21 25.39% 9.47% 3.29% 2.65% 2.55% 2.11% 1.18% 1.86% 0.81% 0%
2026/06/22 25.05% 5.14% 5.91% 16% 1.79% 1.85% 1.7% 2.21% 1.95% 0%
2026/06/23 27.93% 8.53% 2.43% 2.03% 2.81% 2.44% 1.89% 1.97% 1.24% 0%
2026/06/24 28.89% 6.89% 3.78% 0.12% 2.75% 2.38% 1.44% 2.11% 1.32% 0%
2026/06/25 27.46% 3.87% 5.48% 0.04% 2.94% 3.24% 1.09% 2.53% 0.81% 0%
2026/06/26 26.14% 7.13% 1.09% 2.46% 2.84% 2.6% 1.3% 2.7% 0.13% 0%
2026/06/27 27.18% 5.9% 3.41% 0% 3.17% 2.66% 1.21% 2.77% 2.22% 0%
2026/06/28 23.02% 7.77% 3.32% 2.9% 2.52% 2.06% 1.32% 2.43% 1.55% 0%
2026/06/29 26.4% 7.03% 0.51% 1.94% 2.73% 3.31% 1.47% 1.94% 0.47% 0%
2026/06/30 23.4% 9.32% 4.34% 3.26% 3.2% 3.13% 1.88% 1.29% 1.18% 0%
  • macquarie.com.au
  • aussie.com.au
  • travelmoneyoz.com
  • equifax.com.au
  • unisuper.com.au
  • squareup.com
  • airwallex.com
  • moneygram.com
  • namecorp.com.au
  • moodys.com

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In June 2026, Macquarie.com.au dominated with a consistent impression share, peaking at 32.91%. Moodys.com saw a significant rise mid-month, reaching 28.3%. Aussie.com.au fluctuated, ending at 9.32%. The month concluded with Macquarie.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting - Last month
  1. 1
    Free Credit Score Check https://www.aussie.com.au

    Check My Credit Score — Get your credit score for free with Aussie to unlock your future home loan. There’s no impact on your score when you check with Aussie. Refinancing.

  2. 2
    QLD Stamp Duty and Fees - Stamp Duty Calculator https://www.macquarie.com.au

    Estimate how much stamp duty you may have to pay on your new home or property purchase.

  3. 3
    Verify Entities in Real-Time - Business Entity Data Solutions https://www.moodys.com

    Comprehensive UBO Screening & Business Entity Data Tailored to Your Organization's Needs.

  4. 4
    Check Name Availability - ASIC Business Name Search https://www.namecorp.com.au › official

    Don’t have an ABN? No worries, we'll get it registered for you as part of your application. One Simple Application Form. From $99 Per Year. 24/7 Customer Support. Got A Question? Free Name Check. Fast, Easy & Secure. Instant Registration.

  5. 5
    Find USI, ABN number and SPIN details | UniSuper https://www.unisuper.com.au

    Consider the PDS & TMD here. Responsible Investing. Award-Winning.

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In the competitive world of Google PPC, Aussie entices with a free credit score check, promising no impact on scores. Macquarie simplifies home buying with a stamp duty calculator. Moody’s offers real-time business entity verification. Namecorp ensures seamless business name registration, while UniSuper highlights responsible investing with award-winning credentials.

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