AUS Finance Consulting - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Finance Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.315888926
76.684111074
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 33.55
squareup.com 9.39
moneygram.com 6.34
aussie.com.au 4.3
equifax.com.au 3.06
cityfinance.com.au 2.01
australianretirementtrust.com.au 2.01
unisuper.com.au 1.89
tyro.com 1.68
westpac.com.au 1.64
others 34.13
  • macquarie.com.au - 33.55%
  • squareup.com - 9.39%
  • moneygram.com - 6.34%
  • aussie.com.au - 4.3%
  • equifax.com.au - 3.06%
  • cityfinance.com.au - 2.01%
  • australianretirementtrust.com.au - 2.01%
  • unisuper.com.au - 1.89%
  • tyro.com - 1.68%
  • westpac.com.au - 1.64%
  • others - 34.13%

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In the PPC landscape, Macquarie dominates with 33.55% click share, closely followed by ‘others’ at 34.13%. Squareup and Moneygram trail behind with 9.39% and 6.34%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com aussie.com.au tyro.com airwallex.com macquarie.com.au unisuper.com.au australianretirementtrust.com.au lostsuperfinder.com.au vanguard.com.au ondeck.com.au
2026/05/01 11.54% 4.77% 8.51% 4.29% 6.19% 3.73% 5.58% 1.48% 3.15% 0.54%
2026/05/02 11% 4.25% 7.19% 6.24% 3.45% 3.21% 4.8% 1.21% 5.39% 3.17%
2026/05/03 10% 3.61% 8.08% 4.58% 4.46% 3.94% 5.7% 1.44% 4.76% 0.6%
2026/05/04 9.81% 3.7% 7.05% 3.61% 4.52% 4.56% 4.9% 1.01% 4.77% 0.76%
2026/05/05 10.96% 4.49% 6.59% 4.69% 3.76% 4.53% 4.36% 1.45% 4.1% 1.97%
2026/05/06 11.09% 4.92% 7.26% 3.92% 3.83% 3.98% 3.67% 1.3% 4.14% 0.49%
2026/05/07 10.86% 5.53% 7.74% 4.28% 3.5% 3.93% 3.12% 1.5% 4.93% 1.47%
2026/05/08 12.91% 4.71% 7.65% 4.57% 4.22% 4.1% 4.53% 1.34% 4.76% 0.71%
2026/05/09 9.83% 4.64% 6.62% 3.99% 4.94% 3.77% 3.21% 1.67% 4.14% 0.59%
2026/05/10 9.88% 5.91% 6.88% 4% 4.81% 4.63% 2.3% 2.34% 4.41% 1.8%
2026/05/11 9.94% 4.67% 5.7% 5.71% 3.44% 4.6% 3.23% 1.51% 3.92% 2.4%
2026/05/12 13.47% 6.04% 6.22% 3.93% 3.1% 4.48% 2.82% 1.74% 3.94% 3.82%
2026/05/13 11.03% 4.14% 7.37% 3.58% 2.83% 4.11% 1.96% 1.38% 3.81% 3.66%
2026/05/14 10.01% 4.75% 8.22% 4.24% 3.05% 3.73% 1.74% 1.81% 4.44% 4.1%
2026/05/15 11.23% 5.4% 5.72% 6.79% 2.89% 3.65% 1.9% 1.64% 4.19% 4.95%
2026/05/16 11.51% 3.56% 6.63% 5.16% 2.96% 4.36% 2% 1.71% 3.96% 1.89%
2026/05/17 11.82% 5.46% 6.95% 5.42% 3.06% 4.14% 2.22% 2.25% 4.26% 1.4%
2026/05/18 11.63% 5.78% 6.94% 5.59% 3.28% 3.79% 1.49% 1.68% 4.4% 3.36%
2026/05/19 13.02% 4.11% 8.19% 9.64% 3.18% 3.93% 1.22% 0.94% 4.76% 4.32%
2026/05/20 13.28% 3.56% 8.74% 4.66% 2.91% 3.55% 1.48% 1.7% 4.65% 3.83%
2026/05/21 13.64% 5.57% 6.75% 9.21% 3.39% 3.61% 1.53% 2.31% 3.86% 1.26%
2026/05/22 12.65% 5.16% 6.76% 7.86% 3.36% 3.56% 1.55% 2.01% 3.27% 4.92%
2026/05/23 13.43% 5.66% 6.83% 4.06% 3.1% 3.43% 2.06% 2.35% 3.3% 2.12%
2026/05/24 13.07% 3.82% 7.08% 7.83% 3.36% 3.38% 1.69% 2.48% 3.05% 1.11%
2026/05/25 12.93% 4.78% 6.32% 4.02% 3.58% 3.18% 2.07% 1.84% 2.82% 3.15%
2026/05/26 9.62% 5.68% 5.49% 6.89% 2.75% 3.75% 2.25% 1.96% 2.15% 1.87%
2026/05/27 9.87% 5.47% 5.73% 6.14% 2.76% 3.36% 2.62% 2.03% 1.93% 5.53%
2026/05/28 12.89% 5.5% 6.34% 4.44% 1.85% 3.43% 3.33% 2.01% 2.36% 3.01%
2026/05/29 14.69% 4.47% 7.04% 4.65% 3.69% 3.19% 2.81% 2.02% 2.65% 1.68%
2026/05/30 13.89% 4.81% 6.47% 7.65% 4.02% 2.74% 3.94% 2.3% 2.47% 0.92%
2026/05/31 12.18% 6.54% 5.4% 4.71% 3.74% 3.26% 2.91% 2.39% 1.93% 1.06%
  • squareup.com
  • aussie.com.au
  • tyro.com
  • airwallex.com
  • macquarie.com.au
  • unisuper.com.au
  • australianretirementtrust.com.au
  • lostsuperfinder.com.au
  • vanguard.com.au
  • ondeck.com.au

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Squareup.com led May with fluctuating spend, peaking at 14.69% on the 29th. Aussie.com.au saw a steady rise, ending at 6.54%. Tyro.com experienced ups and downs, closing at 5.4%. Airwallex.com peaked mid-month, finishing at 4.71%. Macquarie.com.au’s spend dipped, ending at 3.74%. Unisuper.com.au remained stable, closing at 3.26%. Australianretirementtrust.com.au fluctuated, ending at 2.91%. Lostsuperfinder.com.au showed growth, finishing at 2.39%. Vanguard.com.au’s spend decreased, closing at 1.93%. Ondeck.com.au had a volatile month, ending at 1.06%.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 266
2026/05/02 255
2026/05/03 265
2026/05/04 267
2026/05/05 276
2026/05/06 276
2026/05/07 265
2026/05/08 281
2026/05/09 277
2026/05/10 284
2026/05/11 284
2026/05/12 290
2026/05/13 289
2026/05/14 277
2026/05/15 286
2026/05/16 289
2026/05/17 288
2026/05/18 288
2026/05/19 285
2026/05/20 277
2026/05/21 271
2026/05/22 277
2026/05/23 275
2026/05/24 273
2026/05/25 287
2026/05/26 297
2026/05/27 305
2026/05/28 310
2026/05/29 301
2026/05/30 297
2026/05/31 307

Copyright © Adthena. All rights reserved.

May began with 266 advertisers, fluctuating slightly before surging mid-month. By month’s end, advertisers peaked at 307, marking a dynamic growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
squareup.com 1.75%
westpac.com.au 0.63%
airwallex.com 0.61%
lostsuperfinder.com.au 0.5%
safefinancial.com.au 0.41%
australianretirementtrust.com.au -0.58%
cityfinance.com.au -0.72%
aussie.com.au -0.81%
equifax.com.au -0.89%
moneygram.com -2.44%

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Squareup.com surged with a 1.75 increase, while moneygram.com dropped by 2.44.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au aussie.com.au travelmoneyoz.com squareup.com airwallex.com tyro.com unisuper.com.au australianretirementtrust.com.au namecorp.com.au moneygram.com
2026/05/01 32.85% 6.19% 0% 4.16% 4.93% 3.82% 2.12% 3.32% 0.93% 2.95%
2026/05/02 24.63% 10.08% 0.31% 4.05% 3.4% 3.84% 1.64% 3.18% 0% 2.47%
2026/05/03 29.63% 6.42% 3.09% 3.7% 2.45% 3.44% 2.03% 3.44% 0.51% 3.01%
2026/05/04 28.65% 7.5% 9.2% 3.52% 1.7% 3.09% 2.29% 2.87% 0.1% 3.08%
2026/05/05 26.68% 9.82% 0.53% 4.08% 2.69% 3.05% 2.6% 3.36% 0.67% 3.53%
2026/05/06 23.97% 10.22% 2.61% 3.88% 2.12% 3.26% 1.92% 2.46% 1.58% 2.92%
2026/05/07 26.4% 8.83% 0% 4.57% 3.01% 3.87% 1.81% 2.31% 0% 3.55%
2026/05/08 30.51% 7.22% 0.85% 4.81% 2.64% 3.53% 2.15% 3.14% 0.24% 3.11%
2026/05/09 32.59% 5.63% 3.68% 3.53% 2.24% 3.08% 1.98% 2.04% 3.71% 1.87%
2026/05/10 27.66% 7.53% 4.58% 3.41% 2.38% 3.08% 2.34% 1.22% 1.44% 1.98%
2026/05/11 23.2% 8.53% 0.87% 3.62% 5.43% 2.65% 2.61% 2.17% 2.42% 2.35%
2026/05/12 22.61% 6.85% 0.88% 5.24% 2.78% 2.7% 3.21% 1.95% 1.15% 1.69%
2026/05/13 17.32% 5.94% 3.25% 3.69% 1.85% 2.9% 2.04% 1.1% 20.07% 0.1%
2026/05/14 22.86% 6.33% 0.98% 4.67% 2.71% 4.22% 2.06% 1.1% 0.84% 0.12%
2026/05/15 20.12% 5.71% 0.94% 4.57% 4.1% 2.53% 2.03% 1.13% 0.18% 2.76%
2026/05/16 19.65% 3.73% 0.67% 4.29% 3.43% 2.95% 2.24% 1.28% 1.66% 2.56%
2026/05/17 23.34% 5.67% 0.48% 5.3% 5.53% 3.37% 2.46% 1.38% 0.28% 3.15%
2026/05/18 25.43% 6.36% 0.75% 5.1% 3.52% 3.23% 2.14% 0.88% 0.85% 2.18%
2026/05/19 25.39% 5.64% 0.34% 6.62% 5.86% 4.15% 2.04% 0.86% 0.13% 1.92%
2026/05/20 24.23% 4.59% 1.33% 5.66% 3.28% 4.13% 1.75% 0.89% 0.26% 2.12%
2026/05/21 26.87% 6.89% 0.29% 5.96% 7.1% 3.11% 2.47% 0.99% 1.19% 2.02%
2026/05/22 25.32% 5.92% 0.5% 5.38% 4.76% 3.21% 2.42% 1.07% 0.35% 1.34%
2026/05/23 22.87% 6.73% 3.62% 5.79% 2.57% 3.4% 2.38% 1.29% 1.08% 1.42%
2026/05/24 25.93% 5.09% 1.06% 5.21% 5.13% 3.52% 2.12% 0.96% 2.71% 1.18%
2026/05/25 26.69% 7.11% 0.06% 4.95% 2.45% 2.76% 1.9% 1.28% 1.6% 1.27%
2026/05/26 18.91% 4.77% 3.1% 3.58% 4.03% 2.31% 2.91% 1.26% 3.98% 1.59%
2026/05/27 15.85% 5.31% 0.86% 3.01% 3.84% 2.08% 2.01% 1.31% 13.99% 0.93%
2026/05/28 13.95% 9.79% 0.34% 5.44% 3.68% 3.3% 2.93% 2.22% 2.32% 1.46%
2026/05/29 25.85% 4.49% 7.65% 6.03% 3.13% 3.07% 1.73% 1.67% 1.25% 1.58%
2026/05/30 27.25% 5.62% 3.71% 5.34% 5.21% 3.09% 1.79% 2.44% 1.8% 1.68%
2026/05/31 26.29% 6.36% 4.98% 4.7% 3.01% 2.53% 2.13% 1.66% 1.66% 0.37%
  • macquarie.com.au
  • aussie.com.au
  • travelmoneyoz.com
  • squareup.com
  • airwallex.com
  • tyro.com
  • unisuper.com.au
  • australianretirementtrust.com.au
  • namecorp.com.au
  • moneygram.com

Copyright © Adthena. All rights reserved.

In May 2026, Macquarie.com.au led with fluctuating impressions, peaking early and stabilizing mid-month. Aussie.com.au showed consistent low shares, while Travelmoneyoz.com had sporadic spikes. Squareup.com and Airwallex.com maintained moderate shares. Tyro.com and Unisuper.com.au had steady, low shares. Australianretirementtrust.com.au and Namecorp.com.au saw minor fluctuations. Moneygram.com experienced a decline. The month ended with Macquarie.com.au still leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting - Last month
  1. 1
    Stamp Duty Calculator - NSW Stamp Duty and Fees https://www.macquarie.com.au

    Estimate how much stamp duty you may have to pay on your new home or property purchase.

  2. 2
    Check Name Availability - ASIC Business Name Search https://www.namecorp.com.au › official

    Don’t have an ABN? No worries, we'll get it registered for you as part of your application. One Simple Application Form. From $99 Per Year. 24/7 Customer Support. Got A Question? Free Name Check. Fast, Easy & Secure. Instant Registration.

  3. 3
    How To Make Money in 1 Hour: 13 Legit Ways to Earn Fast (2026) https://www.shopify.com

    How To Make Money in 1 Hour: 13 Legit Ways to Earn Fast - Shopify

  4. 4
    Currency Converter & Live Exchange Rate Calculator https://www.travelmoneyoz.com

    Calculate foreign exchange rates with Travel Money Oz's free currency converter. Get the latest exchange rate information and start planning your next trip When you're ready, order online or head to any of our many...

  5. 5
    Westpac International Payments - Foreign Transfers Without Fees https://www.westpac.com.au

    Send foreign currency overseas with no Westpac fees via Online Banking or the App. T&Cs apply. Online banking & app only. Overseas banks’ fees may apply.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Macquarie’s stamp duty calculator aids homebuyers, while Namecorp simplifies business name registration. Shopify entices with quick money-making tips, Travel Money Oz offers currency insights, and Westpac promotes fee-free international transfers.

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