AUS Finance Consulting - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Finance Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.4861442638
88.5138557362
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
macquarie.com.au 34.3
aussie.com.au 12.03
moneygram.com 6.71
squareup.com 5.28
equifax.com.au 3.15
australianretirementtrust.com.au 2.28
realestate.com.au 2.25
unisuper.com.au 2.17
travelmoneyoz.com 2.1
nab.com.au 1.53
others 28.2
  • macquarie.com.au - 34.3%
  • aussie.com.au - 12.03%
  • moneygram.com - 6.71%
  • squareup.com - 5.28%
  • equifax.com.au - 3.15%
  • australianretirementtrust.com.au - 2.28%
  • realestate.com.au - 2.25%
  • unisuper.com.au - 2.17%
  • travelmoneyoz.com - 2.1%
  • nab.com.au - 1.53%
  • others - 28.2%

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In the PPC landscape, macquarie.com.au dominates with a 34.3% click share, followed by others at 28.2%. Aussie.com.au holds 12.03%, while moneygram.com captures 6.71%. Squareup.com and equifax.com.au trail behind.

Market Exposure

Share of Spend for the top 10 AUS Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com macquarie.com.au unisuper.com.au aussie.com.au tyro.com australianretirementtrust.com.au clover.com findex.com.au airwallex.com harmoney.com.au
2026/03/01 5.9% 6.94% 5.61% 7.02% 4.93% 4.4% 3.13% 1.63% 2.42% 4.82%
2026/03/02 6.24% 8.35% 4.97% 8.23% 3.56% 3.47% 2.88% 2.21% 2.22% 2.64%
2026/03/03 6.48% 9.46% 4.1% 7.5% 3.76% 3.54% 3% 2.29% 1.8% 3.19%
2026/03/04 5.5% 4.51% 3.91% 9.66% 4.68% 3.14% 3.1% 2.2% 2.24% 2.96%
2026/03/05 4.93% 5.53% 4.98% 6.63% 5.28% 3.62% 2.47% 2.3% 1.94% 4.56%
2026/03/06 6.36% 5.25% 5.34% 6.25% 4.51% 3.61% 2.71% 2.17% 2.35% 3.81%
2026/03/07 5.75% 4.71% 4.61% 8.98% 3.81% 3.29% 1.58% 2.4% 2.21% 4.28%
2026/03/08 5.73% 7.03% 5.02% 9.07% 3.04% 2.56% 2.22% 2.45% 2.85% 3.58%
2026/03/09 8.3% 5.09% 3.47% 8.6% 4.7% 5.25% 2.14% 2.62% 1.55% 2.58%
2026/03/10 9.19% 6.43% 4.39% 8.85% 5.48% 3.88% 2.18% 2.29% 2.32% 1.13%
2026/03/11 7.68% 7.55% 4.5% 7.72% 4.46% 3.45% 1.71% 3.19% 2.27% 3.05%
2026/03/12 6.54% 7.33% 4.91% 9.47% 4.03% 3.85% 0.98% 2.37% 2.19% 2.07%
2026/03/13 6.38% 5.49% 3.5% 10.36% 3.95% 3.69% 0.7% 2.36% 4.34% 4.6%
2026/03/14 10.4% 7.19% 4.6% 10.23% 4.28% 4.65% 1.25% 2.76% 2.33% 1.67%
2026/03/15 9.79% 8.93% 5.12% 10.17% 3.92% 3.72% 1.68% 2.43% 3.22% 1.34%
2026/03/16 7.99% 6.99% 3.51% 8.72% 3.3% 4.7% 1.21% 1.77% 3.12% 2.25%
2026/03/17 10.56% 8.7% 4.32% 8.29% 4.78% 3.78% 1.3% 2.53% 4.43% 1.99%
2026/03/18 11.26% 7.62% 4.56% 6.89% 4.31% 4.01% 1.78% 2.99% 2.13% 2.6%
2026/03/19 10.02% 7.07% 5.22% 5.96% 4.11% 3.94% 1.94% 1.78% 1.74% 1.71%
2026/03/20 10.23% 6.27% 6.02% 5.59% 5.24% 4.11% 1.67% 3.89% 2.08% 1.74%
2026/03/21 7.32% 5.96% 6.11% 6.91% 3.95% 6.01% 1.61% 2.98% 2.74% 0.88%
2026/03/22 6.2% 5.89% 6.07% 8.05% 3.41% 6.36% 2.02% 2.14% 4.33% 1.8%
2026/03/23 8.21% 6.67% 4.97% 8.88% 3.77% 4.26% 3.04% 3.03% 3.68% 0.76%
2026/03/24 7.18% 5.13% 4.68% 7.57% 4.22% 4.51% 2.27% 1.98% 4.16% 3.81%
2026/03/25 9.32% 6.27% 4.64% 9.28% 5.43% 4.67% 2.22% 2.28% 2.65% 1.78%
2026/03/26 8.65% 4.83% 5.53% 8.6% 4.35% 3.62% 1.47% 2.56% 2.94% 1.23%
2026/03/27 8.6% 4.66% 5.72% 6.63% 6.39% 4.2% 3.15% 1.73% 2.45% 2.52%
2026/03/28 8.83% 5.13% 5.52% 7.29% 4.35% 4.07% 2.78% 2.4% 2.73% 2.25%
2026/03/29 8.46% 7.46% 5.23% 5.06% 3.57% 1.78% 1.84% 2.01% 1.85% 1.86%
2026/03/30 10.23% 5.7% 5.91% 7.97% 4.63% 6.17% 1.66% 1.5% 1.99% 1.95%
2026/03/31 9.85% 8.05% 6.8% 6.67% 5.44% 4.29% 3% 1.83% 1.78% 1.43%
  • squareup.com
  • macquarie.com.au
  • unisuper.com.au
  • aussie.com.au
  • tyro.com
  • australianretirementtrust.com.au
  • clover.com
  • findex.com.au
  • airwallex.com
  • harmoney.com.au

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In March 2026, Squareup.com led with a peak spend share of 11.26% on March 18. Macquarie.com.au fluctuated, peaking at 9.46% on March 3. Unisuper.com.au saw a steady rise, ending at 6.8%. Aussie.com.au maintained strong performance, peaking at 10.36% on March 13. Tyro.com showed moderate fluctuations, ending at 5.44%. Australianretirementtrust.com.au had a notable dip on March 29, at 1.78%. Clover.com experienced a low on March 12, at 0.98%. Findex.com.au remained stable, peaking at 3.19% on March 11. Airwallex.com had a peak on March 17, at 4.43%. Harmoney.com.au saw a decline, ending at 1.43%.

Market Exposure

Competitor Count for AUS Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 264
2026/03/02 288
2026/03/03 283
2026/03/04 285
2026/03/05 281
2026/03/06 282
2026/03/07 288
2026/03/08 287
2026/03/09 286
2026/03/10 288
2026/03/11 282
2026/03/12 270
2026/03/13 274
2026/03/14 277
2026/03/15 276
2026/03/16 286
2026/03/17 280
2026/03/18 277
2026/03/19 281
2026/03/20 271
2026/03/21 272
2026/03/22 284
2026/03/23 294
2026/03/24 279
2026/03/25 282
2026/03/26 274
2026/03/27 268
2026/03/28 269
2026/03/29 269
2026/03/30 263
2026/03/31 264

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March saw fluctuating advertiser numbers, peaking at 294 on March 23. The month concluded with 264 advertisers, mirroring the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moneygram.com 1.85%
equifax.com.au 0.93%
squareup.com 0.89%
nab.com.au 0.75%
unisuper.com.au 0.54%
csc.gov.au -0.27%
visionsuper.com.au -0.53%
mybudget.com.au -1.57%
macquarie.com.au -1.72%
aussie.com.au -2.28%

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Aussie.com.au saw a -2.28% drop, while Moneygram.com gained 1.85%. Equifax.com.au rose by 0.93%, and Squareup.com increased by 0.89%.

Campaign Efficiency

AUS Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date macquarie.com.au aussie.com.au unisuper.com.au moneygram.com equifax.com.au squareup.com tyro.com australianretirementtrust.com.au findex.com.au travelmoneyoz.com
2026/03/01 32.1% 14.55% 2.48% 1.68% 0.96% 1.72% 1.96% 2.46% 1.16% 3.64%
2026/03/02 33.66% 10.9% 2.52% 2.53% 0.97% 1.69% 1.38% 1.52% 1.67% 2.71%
2026/03/03 38.02% 10.19% 2.09% 1.36% 1.22% 1.71% 1.79% 1.84% 1.52% 3.4%
2026/03/04 19.85% 18.07% 1.97% 1.77% 1.14% 1.97% 2.62% 1.86% 1.9% 2.78%
2026/03/05 22.79% 14.82% 2.25% 1.51% 2.11% 1.49% 3.14% 1.86% 2.21% 6.43%
2026/03/06 24.31% 11.29% 3.74% 2.46% 1.42% 2.31% 2.37% 2.11% 2.12% 0.04%
2026/03/07 20.56% 16.64% 2.31% 2.34% 1.3% 1.92% 2.03% 1.69% 2.2% 3.17%
2026/03/08 28.22% 13.56% 2.71% 1.45% 1.5% 1.68% 1.46% 1.42% 2.09% 2.86%
2026/03/09 23.54% 13.15% 1.94% 1.51% 1.15% 2.29% 2.29% 2.95% 2.76% 3.79%
2026/03/10 26.84% 15.12% 2.07% 1.81% 0.11% 2.36% 2.55% 1.9% 1.9% 7.14%
2026/03/11 31.2% 15.09% 2.28% 1.74% 1.53% 2% 1.84% 1.58% 2.69% 0.28%
2026/03/12 28.18% 17.41% 2.66% 1.89% 2.07% 1.98% 1.62% 1.64% 1.67% 2.89%
2026/03/13 24.9% 17.93% 1.82% 2.99% 0.84% 2.34% 1.69% 1.75% 1.92% 0.03%
2026/03/14 29.9% 16.48% 2.53% 2.23% 1.83% 2.82% 1.76% 2.34% 2.35% 0.29%
2026/03/15 33.74% 13.87% 3.18% 2.03% 0% 2.37% 1.18% 1.53% 1.83% 0.97%
2026/03/16 27.84% 14.3% 1.59% 1.56% 13.51% 2.15% 1.25% 2.09% 1.37% 0.22%
2026/03/17 32.55% 14.54% 2.36% 2.01% 1.05% 2.69% 2.01% 1.74% 1.89% 3.29%
2026/03/18 29.29% 13.71% 2.09% 2.32% 1.15% 3.35% 2.12% 1.75% 2.33% 4.38%
2026/03/19 28.94% 10.59% 2.51% 2.09% 1.01% 2.79% 1.7% 1.79% 1.63% 0.28%
2026/03/20 27.01% 11.8% 3.37% 2.82% 2.16% 3.02% 2.33% 2.24% 3.5% 0.64%
2026/03/21 25.29% 13.29% 3.21% 2.28% 2.27% 2.48% 1.94% 3.21% 2.36% 0.02%
2026/03/22 23.48% 14.6% 3.32% 2.92% 2.2% 1.99% 1.44% 3.05% 1.71% 6.15%
2026/03/23 24.36% 12.84% 2.22% 1.95% 13.27% 1.96% 1.27% 1.97% 2.5% 2.51%
2026/03/24 23.79% 12.81% 2.36% 2.4% 0.35% 2.34% 1.99% 2.1% 1.96% 0.7%
2026/03/25 25.26% 16.65% 2.19% 3.02% 1.9% 2.59% 2.07% 2.06% 2.06% 1.31%
2026/03/26 20.59% 17.7% 3.12% 2.14% 0% 2.76% 2.07% 1.85% 2.36% 3.94%
2026/03/27 19.67% 12.9% 2.77% 3.16% 2.24% 2.43% 2.45% 1.96% 1.67% 8.42%
2026/03/28 22.22% 12.29% 3.16% 2.68% 2.38% 2.57% 1.94% 2.15% 2.13% 0.61%
2026/03/29 28.8% 12.04% 2.62% 2.15% 1.48% 2.37% 1.42% 0.66% 1.69% 6.06%
2026/03/30 24.84% 16% 3.32% 2.56% 2.65% 3.06% 2.63% 3.33% 1.38% 0.02%
2026/03/31 31.98% 12.01% 3.46% 3.42% 3.24% 2.89% 2.11% 1.94% 1.47% 0.32%
  • macquarie.com.au
  • aussie.com.au
  • unisuper.com.au
  • moneygram.com
  • equifax.com.au
  • squareup.com
  • tyro.com
  • australianretirementtrust.com.au
  • findex.com.au
  • travelmoneyoz.com

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Macquarie.com.au led March with fluctuating impressions, peaking at 38.02% on March 3rd. Aussie.com.au maintained a steady presence, while Travelmoneyoz.com saw dramatic spikes, notably 8.42% on March 27th. The month concluded with macquarie.com.au at 31.98%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Consulting - Last month
  1. 1
    Calculate your stamp duty https://www.aussie.com.au

    Calculate Stamp Duty Online — Use our home loan calculator as a guide to help you purchase a property. Find out how much you may need to pay in stamp duty. Win a Car with Aussie*.

  2. 2
    Stamp Duty Calculator https://www.macquarie.com.au

    Calculate Stamp Duty — Start your home buying journey with confidence with our easy to use calculators and tools. Low Fees.

  3. 3
    Stamp Duty Calculator https://www.nab.com.au

    Calculate Stamp Duty Costs — Spend $5k+ in 1st 90 days, keep card for 12+ mth. T&Cs, eligibility, fees & charges apply

  4. 4
    Currency Converter | Travel Money Oz https://www.travelmoneyoz.com

    When you're ready, order online or head to any of our many stores Australia wide to purchase fee and commission free. Get the latest exchange rate...

  5. 5
    Find my super - Lost super search | UniSuper https://www.unisuper.com.au

    Consider the PDS & TMD here. Responsible Investing. Award-Winning.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Aussie, Macquarie, and NAB dominate with their stamp duty calculators, emphasizing ease and confidence in home buying. Travel Money Oz offers fee-free currency conversion, while UniSuper highlights responsible investing and award-winning services.

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