UK Finance Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Finance Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.3777070669
62.6222929331
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
justgiving.com 15.64
stepchange.org 12.81
keycurrency.co.uk 9.46
policyexpert.co.uk 6.35
torfx.com 4.16
moneygram.com 4.11
currenciesdirect.com 3.4
equifax.co.uk 3.02
checkmyfile.com 2.38
eurochange.co.uk 2.11
others 36.56
  • justgiving.com - 15.64%
  • stepchange.org - 12.81%
  • keycurrency.co.uk - 9.46%
  • policyexpert.co.uk - 6.35%
  • torfx.com - 4.16%
  • moneygram.com - 4.11%
  • currenciesdirect.com - 3.4%
  • equifax.co.uk - 3.02%
  • checkmyfile.com - 2.38%
  • eurochange.co.uk - 2.11%
  • others - 36.56%

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In the PPC landscape, ‘others’ dominate with 36.56% click share, while ‘justgiving.com’ leads individual advertisers at 15.64%. ‘Stepchange.org’ follows with 12.81%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stepchange.org moneyadvice.co.uk debtsolutionadvisor.co.uk loan.co.uk unbiased.co.uk getdebthelp.co.uk financiable.co.uk keycurrency.co.uk equifax.co.uk torfx.com
2026/07/01 5.73% 5.1% 3.75% 1.03% 3.71% 3.18% 2.48% 5.61% 3.53% 3.02%
2026/07/02 3.09% 5.47% 4.33% 1.36% 4.54% 1.73% 2.97% 5.26% 2.83% 2.76%
2026/07/03 4.42% 8.53% 3.61% 3.2% 3.63% 3.45% 1.72% 4.61% 2.73% 2.87%
2026/07/04 5.29% 6.15% 0.82% 5.45% 4.35% 0.65% 1.34% 5.62% 3.55% 1.78%
2026/07/05 7.22% 6.94% 2.91% 6.11% 4.99% 0.02% 0.41% 3.47% 3.41% 1.1%
2026/07/06 5.65% 5.87% 2.92% 3.71% 3.93% 2.67% 1.64% 3.58% 3.36% 1.19%
2026/07/07 5.14% 6.9% 3.94% 3.05% 4.41% 3.85% 1.74% 5.04% 2.78% 3.23%
2026/07/08 6.64% 9.95% 2.55% 0.99% 4.78% 1% 2.29% 4.17% 2.59% 4.27%
2026/07/09 6.96% 10.77% 2.84% 1.01% 4.42% 3.35% 2.17% 2.78% 2.19% 1.23%
2026/07/10 7.47% 8.68% 2.73% 2.18% 4.32% 2.57% 2.28% 5.2% 1.73% 4.26%
2026/07/11 9.69% 8.13% 2.89% 2.82% 4.9% 1.76% 1.3% 5.81% 1.62% 1.37%
2026/07/12 8.26% 8.46% 1.56% 3.19% 4.85% 0.01% 1.75% 6.95% 0.83% 1.8%
2026/07/13 5.2% 4.94% 5.59% 3.06% 4.21% 4.01% 2.46% 4.69% 1.44% 1.83%
2026/07/14 6.66% 6.04% 4.63% 3.55% 4.42% 3.22% 3.75% 4.49% 1.98% 0.41%
2026/07/15 5.58% 6.28% 6.2% 2.1% 4.34% 2.29% 3.14% 5.3% 2.18% 1.99%
2026/07/16 4.82% 7.3% 6.98% 1.42% 2.86% 3.36% 2.38% 5.4% 1.77% 2.31%
2026/07/17 7.92% 5.51% 4.06% 1.01% 3.35% 3.72% 1.97% 5.15% 1.61% 0.46%
2026/07/18 8.79% 5.2% 2.01% 3.42% 4.1% 2.02% 0.14% 1.84% 1.32% 0.74%
2026/07/19 10.76% 9.51% 1.01% 4.15% 4.67% 0.01% 1.43% 3.71% 1.23% 1.52%
2026/07/20 5.34% 4.25% 4.49% 1.05% 4.31% 4.41% 4.24% 3.28% 1.61% 1.12%
2026/07/21 6.6% 5.99% 4.59% 3.52% 4.39% 3.2% 3.73% 4.45% 1.96% 0.4%
2026/07/22 6.11% 6.77% 4.07% 1.55% 3.65% 4.27% 1.85% 4.2% 1.65% 3.11%
2026/07/23 6.05% 8.82% 4.72% 2.26% 3.59% 2.96% 1.99% 4.06% 1.31% 0.94%
2026/07/24 8.66% 7.87% 5.14% 1.75% 3.88% 3.55% 2.15% 3.84% 1.48% 2.21%
2026/07/25 8.11% 6.34% 1.56% 1.21% 4.34% 1.9% 2.07% 3.94% 1.33% 2.47%
2026/07/26 7.81% 6.31% 3.64% 2.65% 4.77% 1.89% 2.11% 2.9% 1.74% 2.57%
2026/07/27 6.71% 5.39% 3.72% 3.57% 5.22% 3.12% 2.21% 3.8% 1.17% 1.52%
2026/07/28 8.38% 7.65% 3.48% 2.4% 4.72% 2.45% 2.22% 4.85% 1.01% 0.9%
2026/07/29 9.07% 7.19% 2.81% 1.93% 3.69% 1.63% 1.89% 0.84% 0.75% 1.64%
2026/07/30 7.92% 4.86% 4.21% 1.13% 2.99% 3.58% 1.97% 1.17% 0.83% 1.61%
2026/07/31 10.57% 6.69% 3.38% 3.11% 3.06% 2.88% 1.85% 1.6% 0.84% 0.01%
  • stepchange.org
  • moneyadvice.co.uk
  • debtsolutionadvisor.co.uk
  • loan.co.uk
  • unbiased.co.uk
  • getdebthelp.co.uk
  • financiable.co.uk
  • keycurrency.co.uk
  • equifax.co.uk
  • torfx.com

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In July 2026, StepChange.org led with fluctuating spend, peaking at 10.76% on the 19th. MoneyAdvice.co.uk followed closely, reaching 10.77% on the 9th. DebtSolutionAdvisor.co.uk and Loan.co.uk showed moderate activity, while KeyCurrency.co.uk and Equifax.co.uk maintained steady presence. TorFX.com had minimal impact, ending the month at 0.01%.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 435
2026/07/02 439
2026/07/03 436
2026/07/04 437
2026/07/05 440
2026/07/06 447
2026/07/07 429
2026/07/08 426
2026/07/09 409
2026/07/10 427
2026/07/11 407
2026/07/12 413
2026/07/13 423
2026/07/14 432
2026/07/15 442
2026/07/16 443
2026/07/17 426
2026/07/18 408
2026/07/19 402
2026/07/20 400
2026/07/21 432
2026/07/22 438
2026/07/23 461
2026/07/24 446
2026/07/25 466
2026/07/26 468
2026/07/27 457
2026/07/28 485
2026/07/29 393
2026/07/30 379
2026/07/31 352

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July saw fluctuating advertiser numbers, peaking at 485 on July 28. The month concluded with a decline, ending at 352.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stepchange.org 1.62%
justgiving.com 1.51%
policyexpert.co.uk 1.19%
moneygram.com 0.76%
payplan.com 0.34%
eurochange.co.uk -0.44%
torfx.com -0.8%
currenciesdirect.com -0.82%
equifax.co.uk -1.67%
keycurrency.co.uk -3.33%

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Keycurrency.co.uk saw a significant drop of 3.33% in click share, while stepchange.org experienced a notable increase of 1.62%.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date justgiving.com stepchange.org keycurrency.co.uk moneyadvice.co.uk checkmyfile.com unbiased.co.uk equifax.co.uk currenciesdirect.com eurochange.co.uk torfx.com
2026/07/01 4.5% 3.32% 20.22% 3% 2.59% 1.81% 5.06% 5.58% 0.88% 9.83%
2026/07/02 3.49% 1.7% 19.89% 2.65% 2.6% 2.2% 4.38% 8.29% 1.61% 7.74%
2026/07/03 2.88% 2.58% 17.11% 3.76% 2.71% 1.83% 4.2% 8.03% 3.8% 10.49%
2026/07/04 4.11% 3.1% 21.57% 1.22% 3.36% 2.31% 6.03% 0.4% 4.18% 5.18%
2026/07/05 4.62% 4.79% 14.32% 2.15% 2.9% 2.98% 6.12% 2.49% 0.67% 4.76%
2026/07/06 3.76% 3.44% 14.62% 2.28% 3.51% 2.04% 5.49% 6.32% 3.46% 5.1%
2026/07/07 3.1% 3.12% 18.54% 2.69% 2.66% 2.37% 4.23% 9.57% 2.95% 10.42%
2026/07/08 3.45% 4.34% 15.75% 2.88% 1.95% 2.48% 3.71% 7.86% 1.62% 14.99%
2026/07/09 4.39% 5.32% 12.03% 3.67% 2.76% 2.4% 3.57% 3.27% 3.4% 4.93%
2026/07/10 3.62% 4.23% 18.76% 2.36% 2.78% 2.07% 2.45% 6.49% 2.36% 13.11%
2026/07/11 3.78% 5.37% 21.03% 1.36% 2.01% 2.24% 2.08% 11.29% 1.95% 4.41%
2026/07/12 3.07% 4.59% 25.18% 1.94% 2.41% 2.32% 0.99% 6.86% 5.71% 5.68%
2026/07/13 3.52% 3.59% 19.17% 2.17% 2.98% 2.31% 2.25% 3.76% 1.86% 7.01%
2026/07/14 4.66% 5.14% 17.81% 2.79% 3.14% 2.42% 3.58% 1.56% 2.35% 1.78%
2026/07/15 2.31% 4.01% 20.34% 3.15% 3.24% 2.27% 3.45% 4.14% 3.64% 7.72%
2026/07/16 3.83% 3.53% 20.45% 1.9% 4.13% 1.32% 2.97% 3.55% 0.49% 7.07%
2026/07/17 6.49% 6.13% 18.16% 2.87% 4.27% 2.34% 2.53% 0.5% 0.46% 1.66%
2026/07/18 5.53% 7.33% 7.8% 4.62% 3.44% 2.71% 2.28% 0.72% 0.45% 3.49%
2026/07/19 5.55% 6.88% 15.7% 3.15% 2.86% 2.44% 1.79% 6.96% 3.78% 5.18%
2026/07/20 3.1% 4.38% 12.96% 2.79% 3.32% 2.32% 2.71% 2.44% 0.61% 4.34%
2026/07/21 4.66% 5.14% 17.81% 2.79% 3.14% 2.42% 3.58% 1.56% 2.35% 1.78%
2026/07/22 6.07% 4.04% 14.65% 2.35% 2.8% 1.73% 2.54% 5.06% 2.13% 10.61%
2026/07/23 3.98% 3.75% 16.67% 2.95% 3.63% 1.93% 2.11% 5.97% 2.87% 3.26%
2026/07/24 4.23% 5.6% 15.02% 2.53% 2.9% 1.99% 2.26% 5.92% 5.69% 8.52%
2026/07/25 3.56% 5.28% 15.61% 1.9% 3.13% 2.37% 1.97% 4.41% 1.96% 9.16%
2026/07/26 2.55% 5.23% 12.59% 2.7% 5.08% 2.52% 2.72% 5.56% 2.19% 9%
2026/07/27 4.48% 4.63% 15.27% 2.1% 3.63% 3.05% 1.85% 2.5% 1.39% 5.41%
2026/07/28 4.07% 5.2% 18.36% 3.56% 4.58% 2.67% 1.71% 3.09% 1.81% 3.46%
2026/07/29 5.17% 6.56% 4.58% 5.41% 3.95% 2.61% 1.63% 3.11% 1.58% 7.44%
2026/07/30 7.11% 6.51% 4.61% 2.75% 5.55% 2.37% 1.81% 2.59% 0.54% 6.14%
2026/07/31 9.98% 8.6% 7.21% 4.04% 2.51% 1.91% 1.82% 0.43% 0.37% 0.01%
  • justgiving.com
  • stepchange.org
  • keycurrency.co.uk
  • moneyadvice.co.uk
  • checkmyfile.com
  • unbiased.co.uk
  • equifax.co.uk
  • currenciesdirect.com
  • eurochange.co.uk
  • torfx.com

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In July 2026, JustGiving’s impression share fluctuated, peaking at 9.98% on the 31st. StepChange saw a steady rise, ending at 8.6%. KeyCurrency’s share dropped significantly, closing at 7.21%. MoneyAdvice and CheckMyFile had moderate fluctuations, finishing at 4.04% and 2.51%, respectively. Unbiased and Equifax experienced minor changes, ending at 1.91% and 1.82%. CurrenciesDirect and Eurochange had volatile trends, closing at 0.43% and 0.37%. TorFX’s share plummeted to 0.01% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting - Last month
  1. 1
    Euros to Pounds https://www.currenciesdirect.com › euro

    No Transfer Fees — We transfer money across the world quickly and securely. Let us get your money moving.

  2. 2
    Large International Transfers - Compare Exchange Rates https://www.keycurrency.co.uk › great-exchange › rates

    British Co. Trusted & Helpful. Excellent Exchange Rates & No Bank Fees. Get a Quote Today.

  3. 3
    Stamp Duty Calculator https://www.stampdutycalculator.org.uk

    Instant Calculations — Instant calculations & latest stamp duty rates. Comprehensive stamp duty resource. Simple Tool. View Rates. View News. Steps: Calculate For Instant Stamp Duty Calculations, Select Single Property Or Additional Property, Enter Purchase Price.

  4. 4
    StepChange Debt Charity https://www.stepchange.org

    The UK's Leading Debt Charity — We're Not-for-profit And Independent. Free And Impartial Debt Advice At Your Fingertips. Debt Happens. But When It Does, We’re Here. Take The First Step, Get Free Impartial Advice.

  5. 5
    USD to Pound Exchange https://www.torfx.com

    No Transfer Fees — Providing Bespoke USD to Pound Exchange Rates Alongside A Professional Service.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, advertisers like Currencies Direct and TorFX captivate with no transfer fees, while Key Currency emphasizes trust and excellent rates. Stamp Duty Calculator simplifies complex calculations, and StepChange offers compassionate debt advice, showcasing diverse financial solutions.

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