UK Finance Consulting - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Finance Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.6260890033
53.3739109967
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
keycurrency.co.uk 15.23
stepchange.org 14.15
justgiving.com 11.63
moneygram.com 7.74
policyexpert.co.uk 3.69
equifax.co.uk 3.09
moneyexpert.com 2.58
moneysupermarket.com 2.4
checkmyfile.com 2.32
payplan.com 2.16
others 35.01
  • keycurrency.co.uk - 15.23%
  • stepchange.org - 14.15%
  • justgiving.com - 11.63%
  • moneygram.com - 7.74%
  • policyexpert.co.uk - 3.69%
  • equifax.co.uk - 3.09%
  • moneyexpert.com - 2.58%
  • moneysupermarket.com - 2.4%
  • checkmyfile.com - 2.32%
  • payplan.com - 2.16%
  • others - 35.01%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 35.01% click share. Keycurrency.co.uk leads individual advertisers at 15.23%, followed by stepchange.org at 14.15%.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stepchange.org keycurrency.co.uk unbiased.co.uk debtsolutionadvisor.co.uk moneyadvice.co.uk getdebthelp.co.uk yourmoneysearch.co.uk loan.co.uk angeladvance.co.uk moneyplusadvice.com
2026/09/01 13.35% 7.25% 1.95% 3.27% 4.56% 1.22% 0.27% 5.92% 1.8% 1.57%
2026/09/02 10.72% 8.62% 3.29% 3.99% 4.95% 2.51% 0.83% 6.2% 0.84% 3.05%
2026/09/03 9.15% 4.21% 4.42% 5.57% 6.45% 2.87% 0.6% 5.66% 3.74% 1.26%
2026/09/04 9.31% 5.81% 3.24% 2.82% 8.4% 2.52% 1% 4.85% 3.24% 3.42%
2026/09/05 9.73% 7.72% 2.85% 1.32% 9.02% 3.55% 1.87% 4.74% 3.86% 2.68%
2026/09/06 7.8% 5.38% 4.8% 1.32% 10.65% 0% 4.92% 5.72% 6.21% 3.05%
2026/09/07 5.17% 8.18% 3.33% 8.03% 7.42% 3.68% 2.82% 2.79% 2.91% 2.51%
2026/09/08 5.61% 7.37% 3.46% 7.41% 5.95% 4.45% 3.84% 1.63% 4.03% 3.52%
2026/09/09 7.19% 9.85% 3.8% 4.47% 4.63% 4.8% 2.11% 2.11% 2.53% 1.71%
2026/09/10 5.93% 8.83% 3.82% 4.49% 5.34% 1.78% 2.78% 1.43% 1.78% 0.86%
2026/09/11 7.71% 8.65% 3.25% 3.54% 5.32% 1.5% 1.51% 1.97% 2.57% 3.5%
2026/09/12 11.92% 10.11% 2.91% 2.32% 5.79% 1.44% 0.85% 2.43% 1.61% 2.35%
2026/09/13 14.04% 10.27% 1.92% 1.92% 2.94% 1.83% 1.57% 2.92% 1.21% 3.29%
2026/09/14 11.76% 10.97% 1.58% 1.95% 2.21% 1.18% 1.51% 1.53% 0.69% 3.21%
2026/09/15 7.7% 10.75% 3.29% 2.43% 7.15% 2.42% 2.32% 1.82% 4% 1.43%
2026/09/16 5.43% 9.32% 2.56% 8.9% 8.22% 4.08% 1.69% 2.45% 3.8% 1.14%
2026/09/17 5.78% 7.31% 3.35% 2.1% 9.8% 3.45% 4.07% 2.15% 4.42% 3.21%
2026/09/18 4.56% 6.69% 2.96% 2.56% 12.5% 4.39% 0.39% 2.89% 2.61% 3.34%
2026/09/19 7.3% 6.93% 3.06% 2.91% 9.96% 3.69% 4.89% 3.28% 5.39% 2.24%
2026/09/20 5.71% 9.95% 3.86% 4.28% 8.88% 0.06% 4.69% 2.9% 4.57% 2.51%
2026/09/21 4.86% 9.93% 3.82% 3.4% 12.03% 3.41% 1.53% 0.33% 1.91% 2.27%
2026/09/22 5.51% 9.28% 3.86% 4.71% 8.01% 2.77% 2.74% 2.37% 2.56% 3.38%
2026/09/23 5.07% 8.77% 2.75% 7.76% 5.57% 7.38% 1.79% 3.14% 1.51% 1.99%
2026/09/24 4.85% 6.95% 3.07% 6.85% 8.75% 4.66% 1.38% 3.1% 3.12% 1.67%
2026/09/25 7.09% 8.1% 2.24% 4.29% 9.58% 4.76% 0.07% 2.97% 3.27% 1.24%
2026/09/26 6.51% 8.03% 2.94% 3.99% 6.66% 4.43% 3.78% 6.06% 5.98% 2.2%
2026/09/27 6.37% 8.44% 2.89% 3.16% 7.48% 0.72% 4.39% 6.04% 5.87% 2.14%
2026/09/28 4.79% 6.25% 2.86% 7.2% 9.85% 4.02% 1.77% 2.48% 1.79% 0.76%
2026/09/29 4.73% 4.64% 2.9% 10.17% 6.13% 5.12% 1.9% 3.87% 1.47% 1.78%
2026/09/30 7.34% 6.19% 5.66% 5.38% 5.24% 3.86% 3.32% 1.35% 1.29% 0.47%
  • stepchange.org
  • keycurrency.co.uk
  • unbiased.co.uk
  • debtsolutionadvisor.co.uk
  • moneyadvice.co.uk
  • getdebthelp.co.uk
  • yourmoneysearch.co.uk
  • loan.co.uk
  • angeladvance.co.uk
  • moneyplusadvice.com

Copyright © Adthena. All rights reserved.

In September 2026, StepChange.org’s PPC spend share fluctuated, peaking at 14.04% mid-month. KeyCurrency.co.uk maintained a steady presence, while MoneyAdvice.co.uk saw significant spikes. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 368
2026/09/02 380
2026/09/03 378
2026/09/04 372
2026/09/05 378
2026/09/06 383
2026/09/07 409
2026/09/08 416
2026/09/09 412
2026/09/10 396
2026/09/11 390
2026/09/12 370
2026/09/13 361
2026/09/14 361
2026/09/15 348
2026/09/16 360
2026/09/17 379
2026/09/18 386
2026/09/19 378
2026/09/20 390
2026/09/21 406
2026/09/22 411
2026/09/23 398
2026/09/24 394
2026/09/25 398
2026/09/26 390
2026/09/27 385
2026/09/28 395
2026/09/29 382
2026/09/30 371

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September saw fluctuating advertiser numbers, peaking at 416 on September 8th, before ending at 371.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
justgiving.com 2.56%
moneygram.com 1.38%
totallymoney.com 0.9%
moneyexpert.com 0.84%
payplan.com 0.68%
policyexpert.co.uk -0.73%
equifax.co.uk -1.05%
moneysupermarket.com -1.17%
stepchange.org -2.09%
keycurrency.co.uk -2.18%

Copyright © Adthena. All rights reserved.

In the past month, justgiving.com surged with a 2.56% click share increase, while keycurrency.co.uk faced a 2.18% decline.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date keycurrency.co.uk stepchange.org justgiving.com equifax.co.uk currenciesdirect.com moneysupermarket.com moneygram.com moneyadvice.co.uk checkmyfile.com torfx.com
2026/09/01 23.77% 7.66% 2.64% 5.38% 3.42% 4.41% 1.75% 1.57% 4.88% 2.23%
2026/09/02 30.48% 6.73% 2.52% 4.09% 2.5% 2.27% 2% 1.82% 3.61% 2.89%
2026/09/03 16.19% 6.68% 3.79% 6.38% 0.5% 2.83% 3.27% 2.31% 4.97% 3.05%
2026/09/04 23.4% 5.75% 3.67% 3.87% 2.6% 2.43% 3.25% 3.52% 6.52% 0.28%
2026/09/05 28.28% 5.63% 2.41% 3.64% 0.17% 2.81% 1.74% 3.58% 3.64% 4.22%
2026/09/06 22.16% 4.26% 2.63% 4.68% 1.67% 2.85% 1.74% 4.55% 4.82% 0.39%
2026/09/07 30.94% 3.25% 2.65% 3.76% 2.21% 2.27% 1% 4.93% 4.16% 0.52%
2026/09/08 26.11% 3.33% 1.94% 4.37% 4.24% 3.26% 1.7% 4.07% 5.26% 3.01%
2026/09/09 33.18% 3.89% 1.73% 3.83% 2.82% 2.49% 1.99% 2.67% 4.02% 5.77%
2026/09/10 26.66% 3.69% 2.3% 3.74% 4.86% 3.15% 1.98% 2.62% 3.64% 5.47%
2026/09/11 30.03% 4.16% 1.58% 4.41% 1.14% 3.36% 1.9% 2.17% 4.35% 4.65%
2026/09/12 32.53% 5.39% 1.86% 5.06% 0.51% 3.93% 2.65% 1.98% 3.22% 1.73%
2026/09/13 35.24% 6.53% 1.46% 5.35% 0.55% 3.6% 2.31% 0.59% 3.71% 1.62%
2026/09/14 31.34% 4.95% 1.55% 5.2% 4.3% 4.24% 2.05% 1.51% 3.83% 1.41%
2026/09/15 30.55% 4.21% 2.1% 4.59% 3.03% 3.84% 1.92% 2.85% 5.4% 1.91%
2026/09/16 29.05% 3.62% 2.86% 2.27% 4.56% 1.91% 1.54% 5.11% 5.58% 1.73%
2026/09/17 23.74% 4.01% 2.51% 2.38% 1.97% 1.48% 2.38% 4.29% 4.59% 4.18%
2026/09/18 22.68% 3.46% 3.12% 3.58% 4.15% 1.89% 2.61% 6.76% 4.59% 0.5%
2026/09/19 23.1% 4.45% 3.14% 3.06% 0.47% 1.87% 2.61% 4.92% 4.14% 0.59%
2026/09/20 29.76% 3.79% 1.6% 3.45% 1.52% 2.17% 2.52% 3.14% 5.05% 0.38%
2026/09/21 31.09% 3.15% 2.15% 3.34% 3.08% 2.05% 2.13% 4.58% 4.75% 1.46%
2026/09/22 28.52% 3.72% 2.67% 3.55% 1.72% 3.47% 2.51% 4.86% 4.34% 2.71%
2026/09/23 27.05% 3.34% 2.78% 3.02% 4.71% 2% 1.92% 4.22% 3.04% 0.12%
2026/09/24 25.71% 3.7% 3.23% 2.42% 2.22% 2.18% 2.72% 3.88% 4.34% 3.49%
2026/09/25 23.79% 4.29% 3.23% 2.04% 4.66% 1.78% 2.72% 4.34% 3.54% 7.56%
2026/09/26 27.65% 3.37% 3.17% 2.6% 1.72% 1.54% 2.79% 4.53% 3.53% 0.01%
2026/09/27 27.55% 3.25% 2.94% 2.67% 0.36% 1.44% 1.71% 3.72% 3.02% 1.42%
2026/09/28 21.25% 3.21% 3.74% 3.18% 7.81% 1.5% 2.39% 4.86% 3.92% 0.01%
2026/09/29 19.6% 3.05% 3.7% 3.2% 4.03% 2.54% 3.09% 2.77% 2.61% 0.15%
2026/09/30 23.22% 4.96% 3.99% 3.17% 3.03% 2.92% 2.75% 2.72% 1.7% 0.03%
  • keycurrency.co.uk
  • stepchange.org
  • justgiving.com
  • equifax.co.uk
  • currenciesdirect.com
  • moneysupermarket.com
  • moneygram.com
  • moneyadvice.co.uk
  • checkmyfile.com
  • torfx.com

Copyright © Adthena. All rights reserved.

Keycurrency.co.uk led September with fluctuating impressions, peaking mid-month. Stepchange.org saw a decline, while Justgiving.com and Equifax.co.uk maintained steady shares. Currenciesdirect.com and Torfx.com experienced volatility, ending the month with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting - Last month
  1. 1
    Check Your Credit Report Today | Most Detailed Credit Report https://www.checkmyfile.com › checkmyfile › credit-report

    Our Customer Care Team will help you feel more confident about your Credit Report. Sign Up. The credit health company helping you move forward. More than a credit report. Sign up. Free 7-day trial.

  2. 2
    Euros to Pounds https://www.currenciesdirect.com › euro

    No Transfer Fees — Excellent currency transfers, no transfer fees, get a quick free quote!

  3. 3
    Large International Transfers - Great Exchange Rates & No Fees https://www.keycurrency.co.uk › great-exchange › rates

    British Co. Trusted & Helpful. Excellent Exchange Rates & No Bank Fees. Get a Quote Today.

  4. 4
    StepChange Debt Charity https://www.stepchange.org

    The UK's Leading Debt Charity — We're Not-for-profit And Independent. Free And Impartial Debt Advice At Your Fingertips. Debt Happens. But When It Does, We’re Here. Take The First Step, Get Free Impartial Advice.

  5. 5
    No Transfer Fees | Pounds Exchange £2,000+ https://www.torfx.com

    7x International Money Transfer Provider Of The Year. Get A Free USD to Pound Quote Now! Providing Bespoke USD to Pound Exchange Rates...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five advertisers stand out with compelling narratives. Checkmyfile.com offers a detailed credit report, emphasizing customer confidence and a free trial. Currenciesdirect.com and keycurrency.co.uk both highlight no transfer fees, with the latter also boasting excellent exchange rates. Stepchange.org provides free, impartial debt advice, positioning itself as a supportive charity. Lastly, torfx.com, a multi-award-winning provider, offers bespoke exchange rates, focusing on large transfers. Each ad tells a unique story, resonating with specific audience needs.

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