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US Media & Entertainment Digital Media - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – US

Google AI Overview visibility for Media & Entertainment Digital Media US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.4358856123
50.5641143877
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 51%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 75.8
ticketmaster.com 9.46
audible.com 4.35
youtu.be 1.99
amazon.com 1.6
bandlab.com 0.74
tiktok.com 0.68
vsco.co 0.36
apple.com 0.33
spotify.com 0.32
others 4.37
  • youtube.com - 75.8%
  • ticketmaster.com - 9.46%
  • audible.com - 4.35%
  • youtu.be - 1.99%
  • amazon.com - 1.6%
  • bandlab.com - 0.74%
  • tiktok.com - 0.68%
  • vsco.co - 0.36%
  • apple.com - 0.33%
  • spotify.com - 0.32%
  • others - 4.37%

Copyright © Adthena. All rights reserved.

In the PPC landscape, youtube.com dominates with 75.8% click share, overshadowing others like ticketmaster.com at 9.46%. ‘Others’ collectively hold 4.37%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date youtube.com ticketmaster.com audible.com seatgeek.com amazon.com ticketsonsale.com tiktok.com dating.com apple.com youtu.be
2026/07/01 0.12% 22.59% 8.59% 3.29% 8.44% 6.39% 8.12% 3.29% 2.22% 0%
2026/07/02 0.5% 23.37% 12.82% 5.21% 7.92% 5.27% 1.6% 1.9% 2.03% 0%
2026/07/03 90.97% 1.86% 0.98% 0.52% 0.7% 0.37% 0.03% 0.25% 0.15% 0.05%
2026/07/04 91.12% 2.43% 1.23% 0.3% 0.49% 0.54% 0.2% 0.24% 0.16% 0%
2026/07/05 90.6% 2.58% 1.2% 0.59% 0.7% 0.37% 0.02% 0.14% 0.17% 0%
2026/07/06 17.09% 24.93% 8.56% 6.79% 3.51% 3.79% 0.16% 1.08% 1.43% 1.37%
2026/07/07 16.56% 21.52% 9.24% 2.94% 4.66% 3.65% 5.54% 1.58% 1.34% 0.42%
2026/07/08 93.35% 1.49% 0.83% 0.38% 0.3% 0.19% 0.57% 0.21% 0.12% 0%
2026/07/09 0% 39.24% 10.78% 4.94% 3.91% 2.48% 7.56% 2.59% 1.56% 0%
2026/07/10 87.4% 4.09% 1.75% 0.73% 0.6% 0.39% 0.02% 0.32% 0.18% 0%
2026/07/11 0.11% 7.98% 3.53% 1.47% 1.02% 2.11% 0.06% 0.36% 0.48% 70.69%
2026/07/12 86.77% 3.68% 1.73% 0.9% 0.26% 0.56% 0.02% 0.18% 0.23% 0%
2026/07/13 0.33% 32.04% 13.06% 5.72% 3.51% 4.17% 0.18% 1.34% 1.74% 0%
2026/07/14 89.8% 3.33% 1.2% 0.57% 0.26% 0.54% 0.51% 0.17% 0.13% 0%
2026/07/15 0.68% 29.19% 16.16% 4.08% 3.17% 5.11% 0.13% 1.93% 1.81% 2.19%
2026/07/16 0.19% 28.12% 10.01% 3.2% 1.91% 0.75% 0.12% 0.83% 1.14% 32.98%
2026/07/17 87.65% 3.48% 2.22% 0.77% 0.55% 0.39% 0.02% 0.23% 0.24% 0%
2026/07/18 0.3% 42.9% 15.56% 1.66% 4.39% 0% 0.13% 1.75% 2.01% 0.87%
2026/07/19 73.21% 12.25% 3.85% 0.81% 0.51% 0% 0.05% 0.53% 0.4% 0%
2026/07/20 29.36% 30.74% 7.43% 4% 3.12% 2% 0.13% 0.63% 0.98% 0%
2026/07/21 89.8% 3.33% 1.2% 0.57% 0.26% 0.54% 0.51% 0.17% 0.13% 0%
2026/07/22 0.33% 29.02% 15.66% 5.01% 2.8% 3.66% 0.21% 1.01% 1.6% 0.01%
2026/07/23 0.11% 28.82% 12.66% 7.56% 3.17% 3.21% 0.18% 2.18% 5.34% 0.46%
2026/07/24 58.67% 5.3% 1.56% 0.97% 0.39% 0.44% 0.02% 0.29% 0.21% 25.92%
2026/07/25 59.57% 14.5% 5.5% 1.79% 1.31% 2.57% 0.06% 0.88% 0.57% 0.08%
2026/07/26 72.16% 10.63% 3.71% 0.55% 1.05% 1.76% 0.48% 0.54% 0.51% 0.06%
2026/07/27 91.98% 1.71% 0.65% 0.33% 0.3% 0.11% 0.12% 0.11% 0.08% 2.33%
2026/07/28 78.97% 5.9% 2.55% 1.18% 0.8% 0.71% 1.02% 0.48% 0.43% 0%
2026/07/29 59.38% 6.52% 5.15% 0.61% 1.32% 0.87% 1.07% 0.52% 0.47% 12.61%
2026/07/30 88.93% 1.98% 1.71% 0.69% 0.39% 0.93% 0.03% 0.17% 0.17% 0%
2026/07/31 83.62% 7.95% 1.74% 0.51% 0.43% 0.31% 0.28% 0.25% 0.19% 0.16%
  • youtube.com
  • ticketmaster.com
  • audible.com
  • seatgeek.com
  • amazon.com
  • ticketsonsale.com
  • tiktok.com
  • dating.com
  • apple.com
  • youtu.be

Copyright © Adthena. All rights reserved.

In July 2026, YouTube’s PPC spend fluctuated dramatically, peaking at 93.35% on July 8. Ticketmaster and Audible showed moderate activity, while TikTok and Amazon maintained low levels. The month concluded with YouTube leading.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 423
2026/07/02 438
2026/07/03 456
2026/07/04 457
2026/07/05 461
2026/07/06 459
2026/07/07 457
2026/07/08 436
2026/07/09 426
2026/07/10 465
2026/07/11 461
2026/07/12 458
2026/07/13 465
2026/07/14 450
2026/07/15 460
2026/07/16 439
2026/07/17 437
2026/07/18 437
2026/07/19 423
2026/07/20 416
2026/07/21 450
2026/07/22 515
2026/07/23 524
2026/07/24 515
2026/07/25 533
2026/07/26 527
2026/07/27 508
2026/07/28 488
2026/07/29 501
2026/07/30 482
2026/07/31 481

Copyright © Adthena. All rights reserved.

July began with 423 advertisers, peaking at 533 mid-month. A slight decline followed, ending at 481.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ticketmaster.com 1.79%
youtu.be 0.99%
audible.com 0.88%
spotify.com 0.52%
reddit.com 0.16%
nearstream.us -0.06%
amazon.com -0.11%
tiktok.com -0.22%
bandlab.com -0.98%
youtube.com -3.58%

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Ticketmaster.com surged with a 1.79% increase, while youtube.com faced a significant drop of 3.58%.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date youtube.com ticketmaster.com audible.com seatgeek.com tiktok.com amazon.com ticketsonsale.com youtu.be nearstream.us viagogo.com
2026/07/01 1.83% 16.04% 6.86% 8.22% 15.42% 12.53% 6.87% 0% 2.14% 1.24%
2026/07/02 5.84% 16.43% 10.87% 13.73% 0.51% 12.57% 6.16% 0% 0.74% 3.41%
2026/07/03 74.27% 3.78% 2.49% 4.15% 0.02% 3.25% 1.08% 0.32% 0.27% 0.42%
2026/07/04 74.89% 4.88% 3.19% 2.49% 1.22% 2.37% 2.17% 0% 0.26% 0.37%
2026/07/05 72.97% 5.27% 2.98% 4.58% 0.02% 3.3% 1.11% 0% 0% 0.3%
2026/07/06 73.69% 5.43% 2.46% 5.79% 0.02% 1.77% 1.21% 0.48% 0% 1.05%
2026/07/07 70.27% 5.13% 2.55% 2.56% 3.81% 2.53% 1.14% 0.34% 1.78% 0.38%
2026/07/08 76.58% 3.39% 2.3% 3.1% 3.77% 1.59% 0.56% 0% 1.08% 0.99%
2026/07/09 0% 22.34% 10.02% 13.63% 16.6% 5.47% 2.48% 0% 0% 1.66%
2026/07/10 66.05% 7.12% 4.12% 5.4% 0.02% 2.21% 1.42% 0% 1.96% 0.35%
2026/07/11 3.28% 9.22% 4.9% 6.75% 0.04% 2.72% 4.1% 46.61% 3.69% 1.52%
2026/07/12 86.24% 2.73% 1.57% 2.63% 0.01% 0.58% 0.61% 0% 0.33% 0.48%
2026/07/13 4.95% 20.28% 10.74% 15.39% 0.06% 6.32% 4.06% 0% 2.43% 1.12%
2026/07/14 80.76% 4.11% 2.02% 2.94% 1.61% 0.78% 1.03% 0% 0% 0.51%
2026/07/15 8.03% 18.19% 14.39% 11.67% 0.05% 5.9% 5.2% 2.34% 2.18% 1.08%
2026/07/16 1.75% 12.51% 5.77% 6.35% 0.03% 1.88% 1.14% 56.09% 0.96% 0.53%
2026/07/17 79.64% 2.86% 3.39% 3.91% 0.01% 1.84% 0.71% 0% 0% 0.38%
2026/07/18 5.69% 26.09% 16.91% 5.92% 0.06% 8.31% 0% 1.12% 0.89% 1.59%
2026/07/19 62.86% 13.12% 5.98% 4.06% 0.03% 1.16% 0% 0% 0% 1.94%
2026/07/20 86.36% 4.37% 1.31% 2.4% 0.01% 1.06% 0.44% 0% 0% 1.07%
2026/07/21 80.76% 4.11% 2.02% 2.94% 1.61% 0.78% 1.03% 0% 0% 0.51%
2026/07/22 4.61% 17.02% 13.67% 14.54% 0.07% 5.48% 3.78% 0.03% 4.99% 1.55%
2026/07/23 1.37% 18.73% 10.37% 18.7% 0.07% 4.34% 2.88% 0.43% 2.42% 2.62%
2026/07/24 46.63% 6.09% 3.76% 6.03% 0.02% 1.47% 1.01% 23.09% 0.43% 0.35%
2026/07/25 59.87% 7.43% 5.43% 5.26% 0.02% 1.97% 3.1% 0.19% 1.04% 0.67%
2026/07/26 46.29% 13.86% 7.99% 3.55% 2.23% 3.48% 3.96% 0.3% 0.59% 0.89%
2026/07/27 73.8% 2.67% 1.42% 2.21% 0.6% 0.81% 0.27% 13.24% 0.35% 0.19%
2026/07/28 51.9% 8.97% 5.45% 7.71% 5.02% 2.46% 2.24% 0% 0% 0.85%
2026/07/29 33.78% 5.86% 4.89% 2.26% 1.82% 1.78% 1.47% 36.59% 0.18% 0.2%
2026/07/30 77.52% 3.86% 3.1% 3.95% 0.03% 1.49% 2.2% 0% 0.4% 0.22%
2026/07/31 64.65% 11.98% 3.93% 3.85% 1.59% 1.51% 0.86% 0.77% 0.37% 0.37%
  • youtube.com
  • ticketmaster.com
  • audible.com
  • seatgeek.com
  • tiktok.com
  • amazon.com
  • ticketsonsale.com
  • youtu.be
  • nearstream.us
  • viagogo.com

Copyright © Adthena. All rights reserved.

In July 2026, YouTube’s impression share fluctuated dramatically, peaking at 86.36% on the 20th. Ticketmaster and Audible saw moderate shares, while TikTok’s presence was minimal. The month concluded with YouTube leading, despite its volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media - Last month
  1. 1
    Audible.com Official Site | Prime Day Deal + a $20 Credit https://www.audible.com

    Take an exclusive $20 credit with a 3 month Audible free trial. Get it now! Feed your imagination with the best selection of audiobooks anywhere.

  2. 2
    SeatGeek Tickets - SeatGeek | Live Event Tickets https://www.seatgeek.com

    Tickets On Sale Now and Selling Fast. Find The Best Deals on SeatGeek.

  3. 3
    Ticketmaster https://www.ticketmaster.com

    Ticketmaster.com — Ticketmaster: Buy Verified Tickets For Concerts, Sports, Theater And Other Events. Get Tickets...

  4. 4
    Drive real business results - Grow Your Business - Drive results quickly https://getstarted.tiktok.com

    Drive Brand Awareness, Find New Customers & Drive Sales on Your Site with TikTok Ads

  5. 5
    YouTube https://www.youtube.com

    YouTube - Official Video — Watch viral shorts, music & shows — all from the official YouTube experience. Stream trending YouTube videos daily. Discover what’s new on the official site.

Copyright © Adthena. All rights reserved.

Audible entices with a $20 credit and a vast audiobook selection. SeatGeek and Ticketmaster compete for live event enthusiasts, emphasizing fast sales and verified tickets. TikTok and YouTube focus on brand growth and viral content, respectively, highlighting their unique digital engagement.

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