US Media & Entertainment Digital Media - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
ticketmaster.com	35.77
instagram.com	20.71
snapchat.com	6.95
amazon.com	6.84
youtube.com	6.47
vimeo.com	1.73
seatgeek.com	1.6
bandlab.com	1.28
youtu.be	1.09
apple.com	1.07
others	16.49

Ticketmaster leads with 35.77% click share, followed by Instagram at 20.71%. Others collectively hold 16.49%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ticketmaster.com	apple.com	seatgeek.com	amazon.com	forbes.com	vimeo.com	datemyage.com	dating.com	match.com	youtu.be
2025/05/01	37.22%	1.08%	6.79%	3.77%	1.59%	2.38%	2.22%	2.95%	1.63%	0%
2025/05/02	52%	0.6%	3.76%	2.49%	1.41%	2.43%	1.24%	1.45%	1.46%	0%
2025/05/03	53.16%	0.53%	5.99%	6.53%	1.45%	1.65%	1.12%	1.22%	1.03%	0%
2025/05/04	54.41%	0.7%	4.94%	2.67%	2.59%	1.07%	2.04%	2.59%	1.79%	0%
2025/05/05	51.27%	1.08%	5.88%	3.53%	1.96%	2.24%	1.25%	2.37%	1.59%	0%
2025/05/06	55.48%	0.88%	4.89%	2.96%	1.54%	1.49%	1.56%	1.82%	1.95%	0%
2025/05/07	50.37%	0.69%	2.69%	2.96%	1.22%	1.88%	1.45%	1.93%	1.27%	0%
2025/05/08	47.98%	1.09%	3.76%	3.62%	1.64%	1.82%	1.53%	1.45%	1.42%	0%
2025/05/09	53.19%	0.92%	5.48%	2.76%	1.88%	1.63%	1.5%	1.49%	1.5%	0%
2025/05/10	55.52%	1.06%	2.61%	3.09%	2.08%	1.4%	1.72%	2.01%	1.06%	0%
2025/05/11	46.55%	1%	6%	3.34%	1.87%	1.48%	2.72%	2.67%	2.61%	0%
2025/05/12	46.73%	0.77%	2.46%	3.47%	2.49%	2.67%	2.36%	2.92%	2.62%	0%
2025/05/13	53.51%	0.96%	0.51%	3.07%	1.65%	1.47%	2.04%	2.61%	1.6%	0%
2025/05/14	54.51%	0.99%	1.22%	2.9%	1.41%	1.65%	1.59%	1.84%	1.06%	0.32%
2025/05/15	53.06%	1.11%	1.69%	2.97%	1.61%	1.66%	1.68%	1.9%	1.19%	0%
2025/05/16	52.69%	0.84%	8.6%	2.95%	1.2%	2.62%	1.65%	1.69%	0.76%	0%
2025/05/17	52.05%	1.19%	5.4%	2.7%	1.99%	1.94%	1.81%	1.65%	0.93%	0%
2025/05/18	51.07%	1.04%	4.46%	2.91%	2.2%	1.02%	2.39%	2.09%	0.87%	0%
2025/05/19	48.79%	1.27%	8.6%	2.53%	1.48%	0.97%	1.92%	2.06%	1.25%	0%
2025/05/20	50.05%	1.44%	8.99%	2.94%	1.45%	1.92%	2.09%	1.75%	0.97%	0%
2025/05/21	31.46%	0.78%	7.23%	1.7%	0.81%	1.33%	1.01%	0.85%	0.74%	38.93%
2025/05/22	54.53%	1.37%	5.2%	2.69%	1.15%	1.81%	2.18%	1.98%	1.56%	0%
2025/05/23	50.49%	0.93%	6.13%	2.47%	1.24%	0.96%	1.71%	1.9%	1.3%	0%
2025/05/24	53.75%	0.9%	9.53%	2.36%	1.36%	0.96%	1.86%	2.12%	1.25%	0%
2025/05/25	55.97%	0.98%	5.02%	2.46%	2.05%	2.05%	1.51%	1.81%	1.41%	0.33%
2025/05/26	58.17%	0.99%	5.43%	2.61%	1.18%	1.62%	1.62%	2.55%	1.27%	0%
2025/05/27	53.07%	1.1%	6.94%	2.58%	2.34%	1.53%	2.27%	2.79%	1.7%	0%
2025/05/28	56.17%	1.23%	2.8%	2.71%	2.52%	2.23%	2.23%	1.84%	1.43%	0%
2025/05/29	48.67%	9.26%	4.28%	2.27%	1.91%	1.21%	1.4%	1.25%	1.18%	0%
2025/05/30	56.25%	1.14%	7.17%	2.49%	1.89%	1.93%	1.47%	1.07%	1.38%	0.47%
2025/05/31	47.47%	13.84%	4.86%	2.75%	1.95%	1.59%	1.27%	1.22%	1.08%	0%

In May 2025, Ticketmaster dominated PPC spend, peaking at 58.17% on May 26. Apple saw a dramatic rise, ending at 13.84% on May 31. SeatGeek fluctuated, peaking at 9.53% on May 24. Amazon maintained steady activity, while Forbes and Vimeo showed moderate fluctuations. DateMyAge and Dating.com had consistent activity, with slight peaks. Match.com remained stable, and YouTube had a significant spike on May 21.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	577
2025/05/02	606
2025/05/03	613
2025/05/04	616
2025/05/05	590
2025/05/06	635
2025/05/07	648
2025/05/08	643
2025/05/09	607
2025/05/10	601
2025/05/11	625
2025/05/12	608
2025/05/13	646
2025/05/14	646
2025/05/15	619
2025/05/16	598
2025/05/17	625
2025/05/18	629
2025/05/19	654
2025/05/20	630
2025/05/21	624
2025/05/22	636
2025/05/23	602
2025/05/24	576
2025/05/25	586
2025/05/26	598
2025/05/27	576
2025/05/28	600
2025/05/29	580
2025/05/30	573
2025/05/31	560

May began with 577 advertisers, peaking at 654 mid-month. A decline followed, ending with 560.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
youtu.be	2.58%
facebook.com	0.71%
apple.com	0.69%
seatgeek.com	0.67%
ticketmaster.com	0.61%
vimeo.com	-0.22%
top5-datingsites.com	-0.23%
snapchat.com	-0.37%
amazon.com	-0.42%
instagram.com	-1.42%

In the past month, youtu.be surged by 2.58, while instagram.com dropped by 1.42.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	apple.com	ticketmaster.com	seatgeek.com	amazon.com	snapchat.com	dating.com	youtube.com	tickets-center.com	instagram.com	youtu.be
2025/05/01	0.39%	16.29%	11.07%	4.28%	2.73%	2.08%	1.32%	5.45%	24.74%	0%
2025/05/02	0.24%	13.2%	5.29%	2.53%	4.13%	1.09%	43.36%	2.65%	10.69%	0%
2025/05/03	0.33%	19.68%	8.97%	9.16%	4.13%	1.28%	1.2%	0.02%	29.9%	0%
2025/05/04	0.46%	21.36%	8.78%	4.44%	4.78%	2.67%	0.35%	1.44%	25.96%	0%
2025/05/05	0.77%	21.27%	10.66%	5.6%	5.94%	2.12%	0.43%	0.01%	21.54%	0%
2025/05/06	0.73%	26.3%	10.34%	5.53%	7.04%	2.03%	0.43%	0.01%	10.64%	0%
2025/05/07	0.69%	21.4%	4.98%	5.04%	5.13%	2.07%	0%	6.12%	18.57%	0%
2025/05/08	0.64%	17.04%	9.56%	5.4%	4.15%	1.16%	0.75%	3.1%	28.22%	0%
2025/05/09	0.71%	25.74%	12.94%	5.72%	8.62%	1.71%	0%	5.52%	0%	0%
2025/05/10	0.89%	27.84%	9.05%	6.81%	8.01%	3.01%	0%	0.01%	0%	0%
2025/05/11	1.04%	16.89%	9.45%	5.07%	4.36%	2.78%	0%	2.6%	23.69%	0%
2025/05/12	0.83%	19.49%	4.12%	5.57%	5.45%	3.23%	0%	0.01%	19.74%	0%
2025/05/13	0.95%	27.98%	1.41%	6.86%	5.01%	3.49%	0%	0%	0%	0%
2025/05/14	1.01%	27.1%	3.78%	6.11%	9.1%	2.22%	1.65%	3.39%	0%	0.41%
2025/05/15	0.96%	23.04%	5.14%	5.64%	8.84%	1.72%	0%	0%	10%	0%
2025/05/16	0.74%	27.78%	17.89%	6.06%	5.33%	2.23%	0%	1.99%	0%	0%
2025/05/17	0.94%	22.92%	11.68%	4.95%	6.58%	1.91%	0%	0%	9.95%	0%
2025/05/18	1.06%	24.77%	12.2%	5.7%	8.3%	2.81%	0%	1.77%	0%	0%
2025/05/19	1.09%	23.56%	16.07%	5.21%	7.38%	2.89%	1.91%	0.01%	0%	0%
2025/05/20	1.09%	24.67%	19.05%	5.83%	7.09%	2.71%	0%	0.01%	0%	0%
2025/05/21	0.69%	14.06%	13.33%	3.15%	3.38%	1.1%	0.49%	0%	6.1%	37.14%
2025/05/22	1.35%	20.88%	9.18%	4.82%	5.02%	1.93%	0.73%	0%	27.19%	0%
2025/05/23	0.64%	20.77%	12.46%	4.29%	4%	1.99%	0%	5.95%	18.03%	0%
2025/05/24	0.72%	22.55%	15.15%	4.29%	4.34%	2.44%	0%	3.24%	19.57%	0%
2025/05/25	0.59%	22.42%	8.98%	4.33%	6.59%	1.76%	0%	4.38%	25.56%	0.34%
2025/05/26	0.69%	27.92%	11.92%	5.4%	7.49%	3.4%	0%	0.01%	11.31%	0%
2025/05/27	0.7%	24.67%	14.4%	4.79%	3.55%	3.31%	0.02%	1.77%	10.71%	0%
2025/05/28	0.85%	26.28%	9.45%	5.34%	7.55%	2.53%	0%	1.88%	11.41%	0.01%
2025/05/29	13.25%	21.25%	8.34%	4.1%	5.7%	1.53%	0%	2.84%	8.61%	0%
2025/05/30	0.96%	28.27%	12.83%	5.19%	8.31%	1.47%	0.07%	1.78%	10.74%	0.86%
2025/05/31	21.53%	21.47%	10.77%	5.35%	4.12%	1.39%	0.03%	0.01%	0%	0%

In May 2025, Apple and Ticketmaster showed fluctuating trends, with Apple peaking at 21.53% on the 31st. Ticketmaster maintained a strong presence, while Instagram and Seatgeek had varied performances. YouTube and Snapchat had sporadic spikes, concluding a dynamic month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Start Connecting on Instagram - Share Life's Fun Moments https://www.instagram.com
There's always something to see or share on Instagram.
2
SeatGeek - Find Better Deals | The Best Deals are on SeatGeek https://www.seatgeek.com
100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way.
3
Snapchat For Web | Snapchat For Web Browser https://www.snapchat.com
Chat, Snap, and video call your friends all from your computer or web browser. Chat, Snap, and video call from your web browser. Try Snapchat for web today!
4
Ticketmaster https://www.ticketmaster.com
Event Tickets — Shop Millions Of Live Events And Discover Can't-Miss Concerts, Games, Theater And More.
5
YouTube https://www.youtube.com
Youtube Roblox Tutorial — Roblox Thruster Helicopter tutorial, mobile-friendly.Learn to build and fly on YouTube now. Roblox Tutorial Build a Boat For Treasure. Build Thruster...

In the vibrant world of Google PPC, Instagram invites users to share life’s moments, while SeatGeek promises unbeatable ticket deals. Snapchat extends its social experience to the web, Ticketmaster offers access to live events, and YouTube educates with engaging tutorials.

Frequently Asked Questions

Why is the US Media & Entertainment Digital Media May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Digital Media May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Media & Entertainment Digital Media May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Media & Entertainment Digital Media May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Media & Entertainment Digital Media May 2025 Report?

The US Media & Entertainment Digital Media May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Media & Entertainment Digital Media May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Media & Entertainment Digital Media May 2025 Report for?

The US Media & Entertainment Digital Media May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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US Media & Entertainment Digital Media - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Competitor Count for US Media & Entertainment Digital Media

Market Loss & Market Gains for US Media & Entertainment Digital Media

US Media & Entertainment Digital Media Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Frequently Asked Questions

Why is the US Media & Entertainment Digital Media May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Digital Media May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Media & Entertainment Digital Media May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Media & Entertainment Digital Media May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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