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UK Media & Entertainment Digital Media - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – UK

Google AI Overview visibility for Media & Entertainment Digital Media UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.4602969055
89.5397030945
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 8%
Navigational 10%
Seasonal 1%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 47.59
viagogo.co.uk 14.34
omaze.co.uk 6.03
freeprintsapp.co.uk 3.72
snapchat.com 3.16
artlist.io 2.78
apple.com 2.35
spotify.com 1.94
viagogo.com 1.61
playstation.com 1.12
others 15.36
  • youtube.com - 47.59%
  • viagogo.co.uk - 14.34%
  • omaze.co.uk - 6.03%
  • freeprintsapp.co.uk - 3.72%
  • snapchat.com - 3.16%
  • artlist.io - 2.78%
  • apple.com - 2.35%
  • spotify.com - 1.94%
  • viagogo.com - 1.61%
  • playstation.com - 1.12%
  • others - 15.36%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube dominates with 47.59% click share, overshadowing others like Viagogo.co.uk at 14.34%. The ‘others’ category holds 15.36%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date viagogo.co.uk audible.co.uk viagogo.com apple.com freeprintsapp.co.uk match.com gaia.com omaze.co.uk snapchat.com youtube.com
2026/03/01 26.12% 0.95% 2.72% 3.68% 3.13% 2.57% 4.83% 0% 0.02% 0%
2026/03/02 7.63% 1.25% 1.5% 1.09% 1.23% 0.83% 1.75% 0.21% 9.23% 61.41%
2026/03/03 16.67% 3.72% 3.98% 3.35% 4.01% 1.92% 4.02% 2.1% 16.35% 0%
2026/03/04 11.7% 3.22% 5.83% 3.6% 3.5% 1.66% 3.72% 2.24% 9.42% 0%
2026/03/05 13.68% 3.62% 2.46% 2.59% 4.16% 2.25% 0% 0% 25.99% 1.47%
2026/03/06 16.64% 3.52% 2.39% 2.8% 4.46% 1.61% 0.87% 3.58% 23.63% 0%
2026/03/07 13.98% 3.88% 6.91% 4.62% 5.07% 3.97% 2.79% 0% 8.98% 0%
2026/03/08 12.43% 4.16% 6.14% 2.39% 1.95% 0.95% 3.97% 1.84% 24.55% 0%
2026/03/09 26.55% 4.39% 6.03% 3.89% 2.89% 1.33% 3.61% 3.19% 0.03% 0%
2026/03/10 21.35% 5.95% 6.29% 5.9% 5.11% 1.89% 5.68% 3.89% 0% 0.02%
2026/03/11 26.7% 5.32% 2.04% 6.64% 3.22% 2.21% 4.68% 0% 10.09% 0.02%
2026/03/12 14.88% 3.97% 1.62% 7.19% 2.84% 1.12% 3.79% 6.26% 19.25% 0%
2026/03/13 17.81% 6.78% 2% 6.85% 2.41% 1.14% 4.85% 4.07% 10.03% 0.02%
2026/03/14 17.78% 4.66% 3.79% 6.6% 3.25% 2.63% 4.96% 8.09% 0.13% 0%
2026/03/15 22.92% 4.66% 4.21% 5.18% 2.89% 3.84% 4.55% 7.83% 0.15% 0.04%
2026/03/16 17.38% 4.39% 2.1% 6.11% 2.54% 4.77% 4.82% 7.46% 0.1% 0%
2026/03/17 11.18% 3.34% 2.77% 5.55% 5.1% 5.41% 5.2% 8.32% 0.13% 0%
2026/03/18 11.83% 3.77% 3.25% 4.77% 4.26% 7.3% 3.39% 2.92% 10.78% 0%
2026/03/19 16.69% 3.27% 4.84% 4.13% 3.25% 3.22% 5.66% 7.24% 10.9% 0.02%
2026/03/20 22.79% 2.68% 2.83% 2.33% 1.82% 4.42% 4.18% 4.79% 14.77% 0%
2026/03/21 15.66% 2.21% 1.89% 2.52% 3.05% 2.43% 4.29% 5.76% 18.85% 0%
2026/03/22 23.44% 1.66% 3.32% 3.28% 3.54% 1.8% 4.67% 6.16% 0.17% 0.02%
2026/03/23 12.03% 3.04% 6.18% 4.7% 3.29% 3.07% 5.15% 0.07% 0.16% 0.05%
2026/03/24 10.96% 3.28% 2.72% 5.44% 5% 5.31% 5.1% 8.16% 0.13% 0%
2026/03/25 9.35% 1.97% 1.49% 1.21% 1.65% 1.4% 0.2% 0.06% 0% 64.98%
2026/03/26 21.84% 3.08% 1.42% 3.68% 5.49% 2.7% 0% 8.73% 0.11% 0%
2026/03/27 19.87% 2.41% 0% 3.86% 6.92% 1.62% 0% 7.75% 0.01% 0%
2026/03/28 34.39% 2.62% 1.72% 1.65% 2.24% 3.51% 0% 7.55% 0.08% 0%
2026/03/29 17.22% 5.2% 1.04% 3.73% 2.55% 2.61% 0% 3.16% 0.06% 0%
2026/03/30 25.46% 5.69% 0% 3.25% 2.01% 2.4% 0.93% 4.39% 0% 0%
2026/03/31 27.68% 5.59% 5.18% 3.42% 3.25% 2.42% 1.04% 0.69% 0.06% 0%
  • viagogo.co.uk
  • audible.co.uk
  • viagogo.com
  • apple.com
  • freeprintsapp.co.uk
  • match.com
  • gaia.com
  • omaze.co.uk
  • snapchat.com
  • youtube.com

Copyright © Adthena. All rights reserved.

March saw dramatic shifts in PPC spend. YouTube’s share plummeted mid-month but rebounded to 64.98%. Viagogo.co.uk maintained steady dominance, while Snapchat’s early surge faded. The month concluded with YouTube reclaiming the top spot.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 247
2026/03/02 249
2026/03/03 256
2026/03/04 246
2026/03/05 247
2026/03/06 237
2026/03/07 233
2026/03/08 243
2026/03/09 255
2026/03/10 240
2026/03/11 232
2026/03/12 228
2026/03/13 233
2026/03/14 244
2026/03/15 233
2026/03/16 233
2026/03/17 242
2026/03/18 231
2026/03/19 229
2026/03/20 245
2026/03/21 228
2026/03/22 226
2026/03/23 222
2026/03/24 242
2026/03/25 221
2026/03/26 213
2026/03/27 218
2026/03/28 223
2026/03/29 225
2026/03/30 223
2026/03/31 214

Copyright © Adthena. All rights reserved.

March began with 247 advertisers, peaking at 256 on March 3. A decline followed, ending the month at 214.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
youtube.com 49.19%
spotify.com 0.55%
dating-choice.com 0.12%
everand.com 0.06%
photobox.co.uk 0.02%
freeprintsapp.co.uk -3.65%
apple.com -3.79%
omaze.co.uk -4.52%
snapchat.com -6.31%
viagogo.co.uk -11.14%

Copyright © Adthena. All rights reserved.

YouTube.com surged with a 49.19% click share increase, while Viagogo.co.uk plummeted by 11.14%. Spotify.com gained slightly, whereas Snapchat.com saw a 6.31% decline.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viagogo.co.uk freeprintsapp.co.uk viagogo.com artlist.io audible.co.uk apple.com rafflehouse.com omaze.co.uk snapchat.com youtube.com
2026/03/01 25.69% 5.03% 2.22% 2.56% 0.54% 1.92% 0.01% 0% 0.01% 0%
2026/03/02 3.71% 1.02% 0.74% 0.39% 0.36% 0.3% 0.05% 0.14% 2.75% 83.44%
2026/03/03 18.85% 7.06% 4.17% 2.44% 2.49% 2% 1.84% 2.6% 10.36% 0%
2026/03/04 8.81% 6.14% 5.51% 2.61% 2.16% 2.24% 2.48% 2.75% 5.48% 0%
2026/03/05 11.99% 8% 2.4% 2.85% 2.07% 1.61% 0.01% 0% 17.91% 1.6%
2026/03/06 12.97% 8.47% 3.24% 2.53% 2.5% 1.74% 3.78% 5.4% 16.13% 0%
2026/03/07 10.63% 9.26% 7.08% 2.86% 3.13% 3.65% 0.01% 0% 5.89% 0%
2026/03/08 10.77% 4.06% 7.18% 2.57% 3.43% 2.01% 1.5% 2.69% 17.87% 0%
2026/03/09 28.25% 4.46% 5.01% 1.94% 1.98% 2.36% 2.5% 3.5% 0.02% 0%
2026/03/10 14.56% 8.79% 6.62% 2.24% 3.34% 5.25% 4.63% 5.28% 0% 0.03%
2026/03/11 35.44% 5.4% 2.43% 1.18% 2.71% 5.45% 0% 0% 6.06% 0.03%
2026/03/12 12.14% 5.4% 1.21% 2.62% 2.23% 7.34% 3.64% 8.8% 12.14% 0%
2026/03/13 19.44% 4.09% 2.41% 1.79% 3.53% 5.93% 1.21% 4.83% 6.16% 0.03%
2026/03/14 17.51% 4.96% 3.26% 2.48% 2.64% 8.17% 5.16% 9.5% 0.08% 0%
2026/03/15 29.81% 4.7% 3.17% 2.43% 2.49% 4.32% 4.22% 9.49% 0.09% 0.07%
2026/03/16 12.91% 4.37% 2.58% 2.67% 2.44% 5.24% 7.73% 9.66% 0.08% 0%
2026/03/17 6.72% 7.45% 2.88% 2.28% 1.88% 3.72% 7.42% 9.09% 0.08% 0%
2026/03/18 7.36% 6.79% 3.67% 2.49% 1.97% 3.56% 3.36% 3.67% 6.14% 0%
2026/03/19 13.35% 6.03% 5.33% 2.55% 2.24% 3.14% 3.99% 10.32% 6.75% 0.03%
2026/03/20 31.35% 2.96% 2.59% 1.78% 1.74% 1.41% 2.58% 5.82% 8.67% 0%
2026/03/21 12.91% 5.83% 2.58% 2.53% 1.57% 1.56% 2.9% 8.38% 12.98% 0%
2026/03/22 24.04% 5.95% 3.98% 2.84% 1.13% 1.95% 3.64% 7.95% 0.12% 0.03%
2026/03/23 9.21% 5.26% 4.61% 2.77% 1.86% 2.45% 0% 0.07% 0.09% 0.14%
2026/03/24 6.72% 7.45% 2.88% 2.28% 1.88% 3.72% 7.42% 9.09% 0.08% 0%
2026/03/25 2% 0.88% 0.4% 0.41% 0.34% 0.2% 0% 0.02% 0% 90.51%
2026/03/26 16.8% 10.22% 1.87% 4.03% 2.43% 3.27% 1.86% 12.12% 0.06% 0%
2026/03/27 15.73% 12.06% 0% 3.43% 1.92% 2.21% 1.18% 9.43% 0% 0%
2026/03/28 40.27% 3.4% 1.02% 2.28% 1.25% 0.82% 1.79% 8.55% 0.04% 0%
2026/03/29 12.83% 4.4% 1.28% 2.8% 3.27% 3.2% 0.64% 3.84% 0.06% 0%
2026/03/30 15.89% 3.04% 0% 3% 2.71% 1.72% 0.33% 4.96% 0% 0%
2026/03/31 31.84% 5.59% 5% 3.75% 3.21% 2.08% 1.25% 0.83% 0.04% 0%
  • viagogo.co.uk
  • freeprintsapp.co.uk
  • viagogo.com
  • artlist.io
  • audible.co.uk
  • apple.com
  • rafflehouse.com
  • omaze.co.uk
  • snapchat.com
  • youtube.com

Copyright © Adthena. All rights reserved.

In March 2026, YouTube’s impression share fluctuated dramatically, starting strong, dipping mid-month, and ending with a surge. Viagogo.co.uk showed consistent activity, peaking at month’s end. Freeprintsapp.co.uk and others maintained steady shares, with minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media - Last month
  1. 1
    Snapchat for Business https://forbusiness.snapchat.com

    Discover why advertisers are switching to Snapchat Ads. Drive more purchases and seamlessly repurpose ads across Snapchat, TikTok, and Instagram.

  2. 2
    Playlists for Every Mood - Best Soothing Music Playlists https://open.spotify.com › lullify

    Browse a digital music service that gives you access to millions of songs

  3. 3
    No Payment Required - 5 Free Dating Apps 2026 https://www.top5-datingsites.co.uk › apps › free-uk

    Make a Free Dating Site Profile! Only Pay When You're Ready to Start Communicating! We Knew You Were Looking, So We Found It For You - The Best Dating Apps In UK! Try It!

  4. 4
    Tickets On Sale Available Now | 2026 Concert Tour Tickets https://www.viagogo.co.uk

    Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2026. Compare Prices on the Worlds Largest Ticket Marketplace.

  5. 5
    YouTube https://www.youtube.com

    Official YouTube Platform — Watch viral shorts, music & shows — all from the official YouTube experience. Enjoy nonstop entertainment from YouTube — new uploads every single day.

Copyright © Adthena. All rights reserved.

Snapchat entices advertisers with cross-platform ad repurposing, while Spotify offers mood-based playlists. Top5-datingsites.co.uk highlights free dating apps, and Viagogo promotes concert tickets. YouTube emphasizes nonstop entertainment with viral content. Each ad targets specific user needs effectively.

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