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UK Media & Entertainment Digital Media - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – UK

Google AI Overview visibility for Media & Entertainment Digital Media UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.5630931429
72.4369068571
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 6%
Navigational 13%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 23.28
omaze.co.uk 17.57
viagogo.co.uk 12.56
audible.co.uk 6.44
reddit.com 4.61
spotify.com 4.44
snapchat.com 4.03
liveunlimitedlondon.com 3.39
artlist.io 3.22
apple.com 2.63
others 17.83
  • youtube.com - 23.28%
  • omaze.co.uk - 17.57%
  • viagogo.co.uk - 12.56%
  • audible.co.uk - 6.44%
  • reddit.com - 4.61%
  • spotify.com - 4.44%
  • snapchat.com - 4.03%
  • liveunlimitedlondon.com - 3.39%
  • artlist.io - 3.22%
  • apple.com - 2.63%
  • others - 17.83%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, YouTube leads with a 23.28% click share, followed by Omaze at 17.57%. Others collectively hold 17.83%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date viagogo.co.uk omaze.co.uk audible.co.uk gaia.com apple.com viagogo.com spotify.com reddit.com match.com snapchat.com
2026/08/01 31.13% 8.43% 13.87% 6.84% 2.9% 0% 2.91% 0.01% 3.72% 0.16%
2026/08/02 31.59% 10.61% 11.29% 6.51% 3.04% 0% 2.21% 0.01% 1.29% 0.01%
2026/08/03 18.72% 6.76% 9.47% 4.89% 2.07% 0% 23.66% 0.04% 0.96% 7.32%
2026/08/04 21.67% 10.17% 6.86% 7.3% 3.1% 0% 1.18% 0.01% 2.81% 0.54%
2026/08/05 26.35% 8.88% 12.55% 5.72% 2.89% 2.61% 1.08% 0.01% 2.81% 0.03%
2026/08/06 20.73% 8.15% 5.79% 4.96% 2.88% 3.98% 1.56% 0.12% 3.01% 17.59%
2026/08/07 23.38% 11.46% 13.42% 9.88% 3.45% 3.11% 1.66% 0.41% 3.06% 0.06%
2026/08/08 26.02% 4.43% 14.7% 3.14% 4.21% 6.02% 1.1% 0.01% 1.16% 0%
2026/08/09 0% 14.94% 18.1% 6.72% 4.3% 5.8% 1.7% 0.01% 4.74% 0%
2026/08/10 4.74% 13.32% 13.09% 5.65% 3.88% 7.3% 0.87% 0.16% 3.71% 10.76%
2026/08/11 5.11% 8.6% 7.95% 3.85% 1.96% 3.67% 1.84% 45.32% 2.46% 0%
2026/08/12 5.52% 18.25% 10.9% 6.88% 3.91% 12.46% 3.73% 0.01% 3.22% 0%
2026/08/13 15.31% 10.01% 12.03% 4.56% 3.36% 0% 7.55% 0.01% 2.73% 11.4%
2026/08/14 11.79% 10.76% 15.31% 3.95% 4.41% 7.77% 3.37% 0.28% 2.96% 11.44%
2026/08/15 7.14% 7.86% 26.81% 8.2% 5.5% 0% 2.16% 0.01% 9.52% 0.08%
2026/08/16 19.73% 15.17% 14.61% 9.23% 4.97% 0% 0.32% 0.01% 6.78% 0%
2026/08/17 9.4% 7.82% 5.91% 1.77% 2.49% 0% 1.57% 48.9% 1.95% 0%
2026/08/18 6.84% 8.11% 5.11% 3.79% 2.6% 0% 1.89% 45.86% 3.33% 8.24%
2026/08/19 13.76% 12.63% 9.45% 5.49% 4.64% 0% 1.98% 0% 3.96% 16.57%
2026/08/20 16.35% 11.05% 10.21% 5.23% 2.94% 9.98% 1.86% 0% 3.86% 11.03%
2026/08/21 13.66% 14.9% 10.24% 6.29% 3.59% 3% 1.6% 0.13% 5.5% 13.26%
2026/08/22 24.36% 10.3% 11.66% 7.25% 3.07% 0% 1.37% 0% 5.79% 0%
2026/08/23 24.59% 12.88% 15.79% 6.93% 3.83% 0% 1.49% 0% 6.12% 0%
2026/08/24 11.4% 14.87% 13.6% 7.9% 4.74% 6.21% 1.6% 0% 5.69% 0%
2026/08/25 15.97% 6.59% 7.7% 4.36% 2.5% 0% 4.92% 0.15% 2.48% 11.77%
2026/08/26 18.04% 12.95% 13.45% 5.61% 4.38% 0% 7.14% 0.1% 5.21% 0%
2026/08/27 24.4% 10.99% 8.61% 4.82% 3.27% 2.18% 7.46% 0.24% 4.91% 0%
2026/08/28 18.03% 14.11% 12.1% 7.28% 3.32% 0% 2.09% 0.61% 8.84% 0%
2026/08/29 40.52% 12.3% 11.77% 6.26% 3.62% 0% 4.44% 0.01% 0.04% 0%
2026/08/30 35.09% 15.32% 12.11% 7.45% 3.73% 4.12% 2.31% 0.01% 0.06% 0.09%
2026/08/31 33.82% 16.14% 10.74% 7.18% 4.15% 3.97% 2.28% 0.27% 0.04% 0%
  • viagogo.co.uk
  • omaze.co.uk
  • audible.co.uk
  • gaia.com
  • apple.com
  • viagogo.com
  • spotify.com
  • reddit.com
  • match.com
  • snapchat.com

Copyright © Adthena. All rights reserved.

Viagogo.co.uk’s PPC spend fluctuated, peaking at 40.52% on August 29. Reddit.com saw a spike on August 17 with 48.9%. By month’s end, viagogo.co.uk led, while Reddit’s share dwindled.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 208
2026/08/02 204
2026/08/03 214
2026/08/04 212
2026/08/05 236
2026/08/06 217
2026/08/07 197
2026/08/08 195
2026/08/09 189
2026/08/10 200
2026/08/11 202
2026/08/12 203
2026/08/13 228
2026/08/14 203
2026/08/15 193
2026/08/16 204
2026/08/17 215
2026/08/18 199
2026/08/19 197
2026/08/20 202
2026/08/21 188
2026/08/22 181
2026/08/23 171
2026/08/24 186
2026/08/25 198
2026/08/26 197
2026/08/27 202
2026/08/28 192
2026/08/29 165
2026/08/30 171
2026/08/31 167

Copyright © Adthena. All rights reserved.

August began with 208 advertisers, peaking at 236 on the 5th. A decline followed, ending the month at 167.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
youtube.com 39.15%
axs.com 0.27%
shutterstock.com 0.09%
playstation.com 0.08%
freesnaps.co.uk 0.02%
liveunlimitedlondon.com -1.85%
viagogo.com -2.08%
audible.co.uk -4.38%
reddit.com -6.51%
omaze.co.uk -7.03%

Copyright © Adthena. All rights reserved.

In the past month, YouTube.com soared with a 39.15% click share increase, while omaze.co.uk plummeted by 7.03%. Reddit.com and audible.co.uk also faced declines, contrasting with slight gains for playstation.com and shutterstock.com.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viagogo.co.uk omaze.co.uk liveunlimitedlondon.com audible.co.uk apple.com spotify.com reddit.com youtube.com stubhub.co.uk snapchat.com
2026/08/01 25.34% 9.91% 5.5% 9.3% 2.48% 0.49% 0% 0.02% 1.8% 0.11%
2026/08/02 30.97% 11.77% 4.69% 7.03% 2.59% 0.68% 0% 0.1% 0% 0%
2026/08/03 13.96% 7.23% 5.08% 5.68% 1.67% 29.86% 0.02% 0.02% 0% 4.69%
2026/08/04 8.31% 11.15% 15.04% 4.77% 2.49% 1.28% 0% 0.06% 0% 0.16%
2026/08/05 17.26% 8.68% 4.6% 7.94% 2.39% 1.31% 0% 0.01% 14.94% 0.01%
2026/08/06 15.87% 8.32% 3.68% 3.46% 2.52% 0.53% 0.02% 0.02% 15.87% 11.63%
2026/08/07 22.38% 11.9% 3.45% 8.02% 2.83% 1.09% 0.07% 0% 6.65% 0.04%
2026/08/08 12.34% 6.22% 8.94% 11.46% 3.69% 0.18% 0% 0% 12.34% 0%
2026/08/09 0% 11.99% 1.42% 9.1% 2.78% 0.34% 0% 4.68% 33.09% 0%
2026/08/10 9.27% 12.93% 2.77% 7.1% 2.88% 0.49% 0.37% 0.06% 16.88% 6.18%
2026/08/11 3.68% 12.57% 0.99% 6.92% 2.38% 0.13% 27.52% 1.9% 5.52% 0%
2026/08/12 4.21% 17.19% 1.02% 6.39% 3.26% 5.22% 0% 2.31% 6.31% 0%
2026/08/13 9.7% 12.37% 1.46% 9.14% 3.09% 4.5% 0% 0.05% 1.94% 7.89%
2026/08/14 8.83% 13.4% 1.3% 10.79% 4.39% 0.69% 0.03% 0.02% 0% 8.98%
2026/08/15 6.55% 12.09% 2.29% 18.64% 5.84% 0.61% 0% 0.04% 0% 0.03%
2026/08/16 11.8% 18.87% 1.27% 10.97% 4.93% 0.56% 0% 0% 2.95% 0%
2026/08/17 16.16% 12.05% 0.75% 5.11% 2.95% 0.73% 29.73% 0% 2% 0%
2026/08/18 6.52% 14.09% 0.7% 5.99% 3.42% 0.87% 32.37% 0% 0% 8.83%
2026/08/19 8.19% 14.66% 1.32% 5.96% 4.03% 0.14% 0% 0.09% 16.65% 11.1%
2026/08/20 22.82% 10.08% 2.58% 5.49% 2.07% 0.29% 0% 0.06% 13.67% 6.11%
2026/08/21 9.34% 18.03% 2% 7.13% 3.28% 0.48% 0.09% 0.12% 4.67% 9.49%
2026/08/22 18.36% 10.19% 5.62% 6.44% 2.34% 0.57% 0% 0.02% 10.77% 0%
2026/08/23 15.71% 16.35% 2.05% 11.36% 3.84% 0.18% 0% 0.09% 4.49% 0%
2026/08/24 6.83% 16.37% 5.04% 9.24% 3.88% 0.23% 0% 2.93% 4.56% 0%
2026/08/25 6.58% 2.78% 1.01% 1.85% 0.78% 0.93% 0.01% 70.82% 0.38% 2.8%
2026/08/26 9.28% 15.36% 2.89% 8.87% 3.98% 3.93% 0.02% 4.97% 3.71% 0%
2026/08/27 19.19% 10.96% 0.86% 5.44% 2.73% 3.03% 0.02% 0.04% 10.4% 0%
2026/08/28 10.61% 16.39% 5.24% 8.32% 3.03% 0.46% 0.06% 5.71% 4.24% 0%
2026/08/29 33.55% 13.91% 3.83% 8.85% 3.45% 1.12% 0% 0% 3.02% 0%
2026/08/30 32.71% 18.19% 3.13% 9.08% 3.61% 0.17% 0% 0% 0% 0.04%
2026/08/31 30.3% 18.94% 8.15% 7.82% 3.68% 0.65% 0.09% 0.04% 0% 0%
  • viagogo.co.uk
  • omaze.co.uk
  • liveunlimitedlondon.com
  • audible.co.uk
  • apple.com
  • spotify.com
  • reddit.com
  • youtube.com
  • stubhub.co.uk
  • snapchat.com

Copyright © Adthena. All rights reserved.

Viagogo.co.uk’s impression share fluctuated, peaking at 33.55% on August 29. Omaze.co.uk maintained steady growth, ending at 18.94%. Liveunlimitedlondon.com saw minimal changes, closing at 8.15%. Audible.co.uk’s share peaked mid-month, finishing at 7.82%. Apple.com remained stable, ending at 3.68%. Stubhub.co.uk had a significant spike on August 9, closing at 3.02%. Spotify.com had a notable peak on August 3, ending at 0.65%. Reddit.com had sporadic spikes, closing at 0.09%. Snapchat.com saw fluctuations, ending at 0.04%. Youtube.com had a significant peak on August 25, closing at 0.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media - Last month
  1. 1
    Try Reddit Ads https://business.reddit.com

    Advertise on Reddit — 90% of users trust Reddit to learn about new products and brands. Start advertising today! Works For Every Industry. Target By Location. Target By Interests. Track Your Success. Drive Results.

  2. 2
    Snapchat in the Mix | Snapchat for Business https://forbusiness.snapchat.com

    Leverage our unique audience and attention-driving ad formats to create engaging branded experiences that deliver results.

  3. 3
    Buy Concert Tickets Online | Get Tickets To Sold Out Shows https://www.stubhub.co.uk

    Find the concert tickets you want, when you want them. Enjoy the show with Stubhub. Secure...

  4. 4
    viagogo Tickets https://www.viagogo.co.uk

    Huge Selection | Order Now — On Sale Today And Selling Fast, Secure Your Seats Now As Prices Are Rising.

  5. 5
    Stream on Any Platform - Mind, Body, and Balance https://www.youtube.com › yoga-music

    Relax and flow to our yoga music to be in tune with each moment of your practice.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Reddit and Snapchat captivate with trust and unique audiences, while StubHub and Viagogo promise secure, fast ticketing. YouTube offers serene yoga music, emphasizing relaxation and balance. Each ad uniquely targets user needs and interests.

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