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UK Media & Entertainment Digital Media - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – UK

Google AI Overview visibility for Media & Entertainment Digital Media UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.6861453411
72.3138546589
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 6%
Navigational 13%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 64.28
omaze.co.uk 7.15
viagogo.co.uk 6.8
audible.co.uk 4.51
snapchat.com 2.85
liveunlimitedlondon.com 2.62
spotify.com 1.26
artlist.io 1.08
freeprintsapp.co.uk 0.78
apple.com 0.76
others 7.91
  • youtube.com - 64.28%
  • omaze.co.uk - 7.15%
  • viagogo.co.uk - 6.8%
  • audible.co.uk - 4.51%
  • snapchat.com - 2.85%
  • liveunlimitedlondon.com - 2.62%
  • spotify.com - 1.26%
  • artlist.io - 1.08%
  • freeprintsapp.co.uk - 0.78%
  • apple.com - 0.76%
  • others - 7.91%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube dominates with 64.28% click share, overshadowing others like Omaze (7.15%) and Viagogo (6.8%). ‘Others’ collectively hold 7.91%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date audible.co.uk omaze.co.uk viagogo.co.uk best-affair-sites.com gaia.com spotify.com liveunlimitedlondon.com snapchat.com youtube.com stubhub.co.uk
2026/07/01 10.87% 9.41% 18.75% 3.21% 3.65% 1.82% 0.84% 3.76% 0.47% 1.83%
2026/07/02 17.01% 8.32% 15.38% 3.58% 2.28% 1.22% 0.87% 5.34% 0.55% 1.91%
2026/07/03 10.46% 7.86% 19.66% 2.89% 2.5% 2.25% 2.24% 6.47% 1.22% 1.48%
2026/07/04 12.79% 6.9% 15.37% 4.39% 3.07% 2.54% 1.14% 0.03% 0.02% 1.46%
2026/07/05 9.66% 5.7% 19.29% 1.86% 3% 11.19% 2.52% 4.86% 0% 2.64%
2026/07/06 15.36% 6.32% 16.18% 2.21% 2.22% 2.28% 2.31% 12.46% 0% 2.02%
2026/07/07 11.6% 7.63% 13.4% 2.23% 2.71% 2.24% 3.83% 0.07% 0.01% 8.54%
2026/07/08 0.68% 0.87% 2.24% 0.12% 0.3% 0.11% 0.61% 0.6% 89.06% 1.02%
2026/07/09 10.26% 9.01% 15.99% 1.5% 4.08% 0.93% 2.98% 5.76% 0.22% 1.16%
2026/07/10 13.47% 6.97% 15.95% 2.64% 1.7% 1.97% 2.74% 10.8% 0.01% 6.84%
2026/07/11 15.35% 5.21% 16.17% 1.5% 1.84% 10.11% 2.05% 5.78% 0.35% 8.92%
2026/07/12 14.77% 7.53% 19.54% 1.69% 2.12% 2.03% 4.22% 0.23% 0% 4.67%
2026/07/13 16.3% 7.09% 15.47% 0.9% 2.13% 1.5% 3.03% 8.75% 0.01% 4.16%
2026/07/14 3.8% 0.79% 1.8% 0.44% 0.29% 0.17% 0.57% 0.01% 85.45% 0.62%
2026/07/15 21.37% 3.53% 20.9% 1.71% 2.24% 1.36% 2.01% 3.19% 0% 7.11%
2026/07/16 11.24% 6.8% 27.75% 1.88% 2.65% 1.97% 0.51% 5.15% 0% 5.74%
2026/07/17 26.37% 5.75% 20.09% 1.89% 2.81% 2.49% 1.26% 0% 0% 6.07%
2026/07/18 12.04% 7.68% 21.66% 3.16% 2.64% 1.47% 1.11% 6.98% 0% 1.48%
2026/07/19 17.45% 6.43% 20.29% 1.76% 1.36% 3.04% 0.76% 5.81% 0% 5.93%
2026/07/20 5.38% 8.6% 21.33% 2.63% 2.63% 3.15% 0.28% 8.3% 0% 0.84%
2026/07/21 3.8% 0.79% 1.8% 0.44% 0.28% 0.17% 0.57% 0.01% 85.4% 0.62%
2026/07/22 5.33% 2.49% 8.76% 0.8% 1.06% 0.46% 0.85% 0% 66.71% 0.36%
2026/07/23 23.28% 7.98% 20.03% 1.1% 3.68% 1.65% 2.37% 4.84% 0.01% 1.2%
2026/07/24 17.23% 8.4% 20.25% 1.63% 3.05% 0.75% 2.44% 4.03% 0.16% 4.76%
2026/07/25 5.18% 3.71% 5.32% 0.5% 0.55% 0.48% 0.78% 0.04% 66.13% 2.04%
2026/07/26 11.14% 8.57% 16.06% 2.78% 2.37% 1.51% 2.12% 4.85% 0.53% 3.73%
2026/07/27 14.91% 9.11% 19.31% 1.4% 1.79% 1.73% 2.04% 0.05% 0.16% 3.71%
2026/07/28 24.52% 7.29% 16.06% 1.9% 2.9% 1.06% 0.91% 0.23% 0% 7.26%
2026/07/29 18.42% 8.86% 20.45% 2.9% 3.33% 2.36% 1.55% 0% 0.02% 3.1%
2026/07/30 16% 10.11% 13.03% 1.39% 3.89% 3.44% 4.52% 8.09% 0% 0.88%
2026/07/31 15.56% 12.21% 7.7% 6.19% 5.96% 3.42% 3.39% 0.23% 0.01% 0%
  • audible.co.uk
  • omaze.co.uk
  • viagogo.co.uk
  • best-affair-sites.com
  • gaia.com
  • spotify.com
  • liveunlimitedlondon.com
  • snapchat.com
  • youtube.com
  • stubhub.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Audible.co.uk’s PPC spend fluctuated, peaking at 26.37 on the 17th. Viagogo.co.uk maintained strong spend, with a high of 27.75 on the 16th. YouTube.com had significant spikes, notably 89.06 on the 8th. The month concluded with varied spend across domains.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 219
2026/07/02 246
2026/07/03 263
2026/07/04 271
2026/07/05 248
2026/07/06 259
2026/07/07 250
2026/07/08 234
2026/07/09 245
2026/07/10 265
2026/07/11 252
2026/07/12 254
2026/07/13 267
2026/07/14 268
2026/07/15 255
2026/07/16 257
2026/07/17 245
2026/07/18 228
2026/07/19 236
2026/07/20 225
2026/07/21 268
2026/07/22 272
2026/07/23 260
2026/07/24 267
2026/07/25 281
2026/07/26 272
2026/07/27 274
2026/07/28 271
2026/07/29 205
2026/07/30 206
2026/07/31 198

Copyright © Adthena. All rights reserved.

July began with 219 advertisers, peaking at 281 mid-month. A sharp decline followed, ending at 198.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
omaze.co.uk 2.24%
audible.co.uk 0.91%
viagogo.co.uk 0.79%
freeprintsapp.co.uk 0.43%
artlist.io 0.33%
stubhub.co.uk -0.09%
liveunlimitedlondon.com -0.38%
snapchat.com -0.94%
spotify.com -1.72%
youtube.com -2.76%

Copyright © Adthena. All rights reserved.

Omaze.co.uk surged with a 2.24% click share increase, while YouTube.com faced a 2.76% decline. Audible.co.uk and Viagogo.co.uk also saw positive growth, contrasting Spotify.com’s drop.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date omaze.co.uk audible.co.uk liveunlimitedlondon.com rafflehouse.com viagogo.co.uk postcodelottery.co.uk snapchat.com freeprintsapp.co.uk youtube.com stubhub.co.uk
2026/07/01 13.4% 4.73% 1.77% 2.35% 15.71% 4.37% 5.04% 2.74% 1.23% 6.59%
2026/07/02 11.1% 8.09% 1.71% 1.08% 13.7% 3.72% 4.62% 4.16% 3.41% 6.07%
2026/07/03 9.35% 5.93% 4.3% 1.25% 19.12% 2.41% 7.24% 3.91% 2.67% 4.75%
2026/07/04 9.04% 6.74% 2.16% 0.84% 12.75% 2.41% 0.02% 1.47% 0.05% 4.68%
2026/07/05 7% 4.64% 5.16% 0.47% 20.34% 2.73% 5.6% 1.51% 0% 6.45%
2026/07/06 8.47% 8.66% 5% 0% 18.77% 2.38% 10.95% 1.32% 0% 6.62%
2026/07/07 8.85% 5.08% 7.45% 0% 13.41% 2.06% 0.05% 1.39% 0.02% 11.51%
2026/07/08 1.38% 0.75% 1.64% 0.04% 3.38% 0.27% 0.62% 0.23% 84.24% 1.74%
2026/07/09 10.63% 6.61% 5.75% 3.35% 15.14% 4.09% 4.35% 0.79% 0.21% 2.87%
2026/07/10 8.56% 4.84% 5.68% 1.32% 16.31% 1.9% 9.54% 1.17% 0.03% 10%
2026/07/11 6.3% 6.07% 4.13% 1.58% 16.47% 1.85% 5.3% 0.94% 1.94% 12.57%
2026/07/12 9.7% 6.9% 9.26% 2.55% 19.56% 2.44% 0.04% 1.42% 0% 8.2%
2026/07/13 8.94% 6.71% 6.4% 1.88% 16.9% 1.59% 7.1% 1.27% 0.03% 6.98%
2026/07/14 1.29% 2.07% 1.55% 0.62% 1.89% 0.41% 0.01% 0.22% 82.05% 1.39%
2026/07/15 4.59% 11.42% 4.23% 2.3% 23.35% 2.43% 3.84% 2.09% 0% 10.11%
2026/07/16 8.64% 6.33% 0.94% 3.2% 30.39% 3.38% 4.19% 0.78% 0.01% 10.33%
2026/07/17 8.22% 11.95% 2.64% 2.35% 22.26% 2.35% 0% 5.28% 0% 11.61%
2026/07/18 9.71% 6.21% 2.12% 3.3% 20.85% 2.51% 5.52% 8.04% 0% 4.51%
2026/07/19 8.56% 7.53% 1.55% 1.61% 25.61% 1.91% 4.84% 1.8% 0% 10.37%
2026/07/20 11.74% 3.99% 0.57% 1.18% 20.96% 2.46% 7.11% 2.54% 0% 3.47%
2026/07/21 1.29% 2.07% 1.55% 0.62% 1.89% 0.41% 0.01% 0.22% 82.05% 1.39%
2026/07/22 3.71% 2.8% 2.08% 1.22% 12.56% 1.04% 0.01% 1.18% 59.63% 1.29%
2026/07/23 11.15% 10.02% 5.37% 2.27% 21.97% 2.6% 6.24% 1.11% 0.03% 4.57%
2026/07/24 10.39% 7.78% 5.11% 2.81% 19.28% 3.34% 3.25% 2.94% 0.18% 9.09%
2026/07/25 5.58% 2.3% 1.94% 2.12% 4.7% 1.05% 0.01% 0.94% 58.73% 4.5%
2026/07/26 10.31% 6.16% 4.28% 4.31% 14.81% 2.79% 5.31% 1.93% 0.74% 6.09%
2026/07/27 10.84% 4.94% 3.96% 1.6% 22.08% 2.3% 0.03% 3.14% 0.15% 7.93%
2026/07/28 10.07% 9.72% 1.86% 3.46% 19.12% 1.97% 0.09% 3.58% 0.02% 12.23%
2026/07/29 11.76% 8.58% 3% 3.8% 19.69% 1.87% 0% 2.86% 0.05% 7.71%
2026/07/30 14.29% 8.03% 10.2% 3.33% 9.38% 0.85% 7.18% 1.29% 0% 2.34%
2026/07/31 16.66% 10.59% 7.63% 6.56% 5.38% 2.28% 0.07% 0.05% 0.02% 0%
  • omaze.co.uk
  • audible.co.uk
  • liveunlimitedlondon.com
  • rafflehouse.com
  • viagogo.co.uk
  • postcodelottery.co.uk
  • snapchat.com
  • freeprintsapp.co.uk
  • youtube.com
  • stubhub.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, omaze.co.uk’s impression share fluctuated, peaking at 16.66% on the 31st. Audible.co.uk saw a steady rise, ending at 10.59%. Viagogo.co.uk dominated early, but dipped to 5.38% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media - Last month
  1. 1
    Prime Day Is Finally Here | Get Audible Free For 90 Days https://www.audible.co.uk › audible › primeday

    Get An Exclusive £10 Voucher With A 3 Month Audible Free Trial. Terms Apply. Enjoy Audiobooks, Original Series And Podcasts. Start Your Prime Trial Today.

  2. 2
    Snapchat Ads: Reach Gen Z and Millennials | Snapchat for Business https://forbusiness.snapchat.com

    Use Snapchat Ads to reach a powerful audience, increase sales & expand your business. Start today with flexible budgets and formats in Snapchat Ads Manager.

  3. 3
    Playlists for Every Mood - Best Soothing Music Playlists https://open.spotify.com › lullify

    Browse a digital music service that gives you access to millions of songs

  4. 4
    Tickets On Sale Available Now https://www.viagogo.co.uk

    Huge Selection | Order Now — On Sale Today And Selling Fast, Secure Your Seats Now As Prices Are Rising. At viagogo tickets are never sold out. Get tickets at viagogo now. Selling Fast. Deals Won't Last Long. Fast Checkout.

  5. 5
    YouTube https://www.youtube.com

    YouTube - Official Video — Watch viral shorts, music & shows — all from the official YouTube experience. Stream trending YouTube videos daily. Discover what’s new on the official site. Online Solutions.

Copyright © Adthena. All rights reserved.

Audible entices with a 90-day free trial and a £10 voucher, while Snapchat targets Gen Z with flexible ad options. Spotify offers mood-based playlists, Viagogo highlights fast-selling tickets, and YouTube promotes viral content. Each ad uniquely captivates its audience.

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