UK Media & Entertainment Digital Media - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
jacquielawson.com	13.96
youtube.com	9.96
funkypigeon.com	6.69
audible.co.uk	6.08
viagogo.co.uk	6.04
amazon.co.uk	5.06
vimeo.com	4.76
bbcgoodfood.com	3.75
liveunlimitedlondon.com	2.92
apple.com	2.63
others	38.15

In the PPC landscape, ‘others’ dominate with 38.15% click share, while jacquielawson.com leads individual advertisers at 13.96%. YouTube follows with 9.96%, and funkypigeon.com at 6.69%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	audible.co.uk	rafflehouse.com	jacquielawson.com	amazon.co.uk	vimeo.com	apple.com	blinkist.com	viagogo.co.uk	top5-datingsites.co.uk	youtube.com
2025/02/01	1.86%	7.71%	6.42%	6.7%	3.28%	2.16%	1.72%	2.69%	2.44%	0%
2025/02/02	1.87%	9.34%	4.73%	5.17%	3.49%	0.94%	1.72%	2.46%	2.89%	0%
2025/02/03	1.25%	3.88%	4.02%	3.74%	1.57%	1.65%	1%	1.56%	0.74%	38.39%
2025/02/04	1.69%	3.18%	3.28%	5.72%	2.12%	2.62%	1.44%	2.04%	4.59%	0%
2025/02/05	1.39%	0.71%	4.35%	3.48%	2.59%	2.56%	1.06%	1.89%	4.75%	0%
2025/02/06	2.06%	2.14%	5.04%	5.68%	2.87%	3.72%	1.59%	2.76%	2.12%	0%
2025/02/07	5.89%	3.27%	5.14%	4.9%	3.21%	2.74%	1.82%	1.39%	2.12%	0%
2025/02/08	2.09%	6.71%	8.09%	5.19%	3.01%	1.69%	2.6%	1.52%	2.25%	0.23%
2025/02/09	4.31%	6.97%	5.62%	6.31%	4.31%	1.83%	1.76%	1.78%	0.92%	0%
2025/02/10	7.92%	6.08%	11%	5.23%	4.01%	3.16%	2.57%	1.6%	1.13%	0.27%
2025/02/11	4.66%	7%	5.27%	3.11%	2.93%	2.58%	1.59%	1.21%	3.54%	0%
2025/02/12	4.09%	6.9%	5.53%	4.34%	3.04%	1.1%	1.89%	1.14%	3.43%	0%
2025/02/13	3.18%	9.98%	6.47%	3.7%	3.74%	3.39%	2.24%	1.58%	1.58%	0%
2025/02/14	1.8%	7.58%	6.44%	3.94%	2.46%	2.84%	2.41%	1.32%	2.83%	0%
2025/02/15	1.77%	11.03%	6.56%	7.05%	4.46%	4.16%	3.08%	2.16%	0.04%	0.12%
2025/02/16	3.41%	4.52%	6.65%	8.91%	3.89%	4.62%	2.63%	1.59%	0.58%	0.07%
2025/02/17	2.81%	3.72%	7.45%	5.97%	4.72%	5.89%	2.99%	6.25%	0.83%	0.27%
2025/02/18	2.26%	4.8%	5.06%	4.76%	3.27%	2.06%	3.09%	1.69%	4.44%	0%
2025/02/19	1.86%	5.14%	7.21%	3.18%	4.09%	2.13%	2.81%	1.67%	4.56%	0%
2025/02/20	2.4%	3.8%	5.63%	4.98%	4.26%	4.38%	2.42%	1.94%	1.59%	0%
2025/02/21	2.54%	5.69%	9.52%	4.49%	3.67%	3.32%	3.53%	1.69%	1.21%	0%
2025/02/22	2.17%	4.26%	7.7%	5%	4.16%	2.28%	3.64%	6.4%	0.83%	0%
2025/02/23	3.29%	8.15%	3.92%	17.73%	3.28%	1.9%	1.99%	5.23%	0.38%	0.08%
2025/02/24	5.62%	5.02%	8.31%	4.7%	2.88%	2.79%	2.72%	1.77%	1%	0%
2025/02/25	6.08%	8.36%	7.46%	4.52%	3.41%	1.04%	2.43%	1.92%	1.69%	0%
2025/02/26	7.98%	5.92%	7.58%	6.08%	4.15%	1.66%	2.04%	1.75%	0.42%	0%
2025/02/27	11.41%	7.3%	6.75%	3.48%	4.69%	3.28%	1.79%	1.97%	1.43%	0%
2025/02/28	10.2%	8.45%	6.92%	3.73%	3.16%	2.59%	1.92%	1.68%	1.21%	0%

In February 2025, Audible.co.uk’s PPC spend surged, peaking at 11.41 on the 27th. Rafflehouse.com maintained a steady presence, while Jacquielawson.com and Amazon.co.uk showed fluctuating trends. Vimeo.com and Apple.com had moderate activity, with Blinkist.com and Viagogo.co.uk showing consistent patterns. Top5-datingsites.co.uk had sporadic spikes, and YouTube.com had minimal activity. The month concluded with Audible.co.uk leading the spend share.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	799
2025/02/02	852
2025/02/03	851
2025/02/04	890
2025/02/05	923
2025/02/06	865
2025/02/07	887
2025/02/08	862
2025/02/09	850
2025/02/10	803
2025/02/11	880
2025/02/12	845
2025/02/13	824
2025/02/14	886
2025/02/15	757
2025/02/16	793
2025/02/17	788
2025/02/18	796
2025/02/19	837
2025/02/20	832
2025/02/21	812
2025/02/22	815
2025/02/23	786
2025/02/24	778
2025/02/25	772
2025/02/26	822
2025/02/27	798
2025/02/28	790

February saw a dynamic shift in distinct advertisers, peaking at 923 on the 5th, then gradually declining to 790 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
audible.co.uk	5.43%
jacquielawson.com	4.51%
spotify.com	2.73%
amazon.co.uk	1.6%
vimeo.com	1.5%
fireplaceworld.co.uk	-0.29%
shutterstock.com	-0.37%
bbcgoodfood.com	-0.45%
instagram.com	-2.46%
youtube.com	-17.16%

Audible.co.uk surged with a 5.43% click share increase, while YouTube.com plummeted by 17.16%.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	rafflehouse.com	audible.co.uk	amazon.co.uk	wayfair.co.uk	furniture123.co.uk	funkypigeon.com	smallbee.co.uk	jacquielawson.com	ebay.co.uk	youtube.com
2025/02/01	7.63%	0.72%	8.16%	8.01%	3.34%	3.43%	4.59%	3.91%	7.27%	0%
2025/02/02	9.18%	0.76%	5.95%	7.65%	4.9%	3.13%	4.9%	2.86%	3.99%	0%
2025/02/03	3.09%	0.39%	2.85%	3.51%	2.84%	3.34%	3.66%	2.2%	1.57%	41.73%
2025/02/04	2.99%	0.69%	10.31%	4.65%	3.58%	5.35%	5.54%	2.04%	2.99%	0%
2025/02/05	0.91%	0.52%	4.95%	6.56%	2.98%	6.11%	5.35%	2.46%	4.66%	0%
2025/02/06	1.67%	0.79%	7.5%	7.43%	6.19%	3.4%	5.78%	2.66%	2.49%	0%
2025/02/07	3.73%	3.8%	7.19%	4.37%	4.49%	1.78%	0.82%	3.35%	2.98%	0%
2025/02/08	8.27%	0.83%	8.27%	6.29%	4.95%	1.89%	0%	4.88%	3.21%	0.75%
2025/02/09	7.68%	1.11%	8.96%	5.73%	8%	1.76%	0%	3.81%	2.16%	0%
2025/02/10	6.56%	5.58%	7.35%	2.31%	2.69%	0.07%	3.23%	7.28%	0.15%	0.9%
2025/02/11	7.94%	3.56%	4.55%	0.82%	2.98%	3.08%	2.61%	4.25%	0.14%	0%
2025/02/12	8.26%	2.73%	4.93%	1.74%	1.17%	6.41%	3.88%	3.6%	0.09%	0%
2025/02/13	9.35%	1.77%	6.26%	5.12%	2.3%	4.71%	5.76%	3.56%	2.5%	0%
2025/02/14	6.77%	0.67%	6.54%	5.59%	7.64%	1.33%	1.27%	3.85%	3.43%	0%
2025/02/15	9.82%	0.59%	7.48%	5.82%	5.08%	3.8%	5.08%	4.71%	2.36%	0.04%
2025/02/16	5.09%	2.45%	7.96%	3.42%	4.6%	1.74%	2.92%	4.27%	2.53%	0.03%
2025/02/17	3.06%	1.02%	11.08%	6.49%	3.52%	4.16%	3.02%	4.21%	3.16%	0.84%
2025/02/18	5.44%	0.96%	8.14%	8.13%	4.92%	5.49%	3.58%	4.17%	2.32%	0%
2025/02/19	6.19%	0.68%	4.41%	3.8%	4.12%	3.36%	2.44%	4.89%	1.73%	0%
2025/02/20	4.24%	0.96%	7.58%	4.28%	6.97%	5.73%	4.65%	3.88%	1.93%	0%
2025/02/21	5.83%	0.82%	6.64%	5.39%	5.26%	2.03%	4.31%	5.3%	2.46%	0%
2025/02/22	4.41%	0.77%	6.97%	8.66%	5.28%	3.98%	2.4%	4.9%	3.47%	0%
2025/02/23	8.7%	1.77%	14.49%	5.57%	4.46%	4.97%	1.62%	2.62%	1.36%	0.03%
2025/02/24	6.21%	4.97%	8.14%	3.18%	4.6%	4.19%	1.02%	5.16%	4.71%	0%
2025/02/25	7.78%	4.13%	7.6%	5.22%	3.58%	6.28%	4.1%	5.2%	2.7%	0%
2025/02/26	5.11%	5.24%	9.57%	4.89%	7.73%	2.77%	4.03%	3.85%	2.49%	0%
2025/02/27	7.5%	9.21%	4.64%	4.98%	4.93%	0.07%	3.45%	3.7%	2.59%	0%
2025/02/28	8.54%	6.86%	6.21%	6.02%	4.92%	4.34%	4.22%	3.28%	1.53%	0%

In February 2025, Rafflehouse.com saw fluctuating ad impressions, peaking mid-month. Audible.co.uk’s impressions surged late February. Amazon.co.uk maintained a strong presence, with notable spikes. Wayfair.co.uk and Furniture123.co.uk showed consistent activity. Funkypigeon.com and Smallbee.co.uk had varied trends. Jacquielawson.com and eBay.co.uk experienced moderate fluctuations. YouTube.com had sporadic impressions, with a significant peak early in the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Funky Pigeon Official https://www.funkypigeon.com › cards-and-gifts
Personalised Cards & Gifts — Find Cards & Gifts Full Of Heart & Soul At Funky Pigeon. Add A Personal Touch & Send Now.
2
Stay Connected on Instagram https://www.instagram.com
Share the Love on Instagram — From heart-shaped rocks to clouds, there's a world full of love on Instagram. Join now. Get inspired, start creating, share with friends—it's all on Instagram. Join now. Express Yourself.
3
Never pay to send a message https://www.pof.com
Voted #1 Free Dating Site — Find good matches who are worth your time. Date with zero pressure. Plenty of singles
4
Win a £2.5M Wiltshire Home https://www.rafflehouse.com
Enter To Win a £2.5M Home — Transform your life for £10. Enter to win a £2.5M Wiltshire home today with Raffle House. Enter Before Draw Ends. Dream big. Do good. Rated Excellent. 4.7* Customer Reviews. Types: Dream Home Competition, Win A Home, Dream Home Draw.
5
Playlists for Every Mood | Playlists to Relax Your Mind https://open.spotify.com › lullify
Multitude of Playlists to choose from for just about every mood and moment in your life. Ranging from Sleep Aid White Noise, to LoFi...

Funky Pigeon charms with personalized gifts, while Instagram inspires creativity and connection. POF offers free dating, Raffle House tempts with a dream home, and Spotify soothes with mood playlists. Each ad uniquely captivates its audience.

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UK Media & Entertainment Digital Media - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Competitor Count for UK Media & Entertainment Digital Media

Market Loss & Market Gains for UK Media & Entertainment Digital Media

UK Media & Entertainment Digital Media Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance