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UK Media & Entertainment Digital Media - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – UK

Google AI Overview visibility for Media & Entertainment Digital Media UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.7229054263
88.2770945737
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 7%
Navigational 10%
Seasonal 1%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 61.84
viagogo.co.uk 9.12
omaze.co.uk 5.13
spotify.com 4.53
freeprintsapp.co.uk 2.89
artlist.io 2.01
gaia.com 1.15
apple.com 0.79
blinkist.com 0.73
playstation.com 0.72
others 11.09
  • youtube.com - 61.84%
  • viagogo.co.uk - 9.12%
  • omaze.co.uk - 5.13%
  • spotify.com - 4.53%
  • freeprintsapp.co.uk - 2.89%
  • artlist.io - 2.01%
  • gaia.com - 1.15%
  • apple.com - 0.79%
  • blinkist.com - 0.73%
  • playstation.com - 0.72%
  • others - 11.09%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube dominates with 61.84% click share, overshadowing others like Viagogo (9.12%) and Omaze (5.13%). ‘Others’ collectively hold 11.09%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date viagogo.co.uk freeprintsapp.co.uk gaia.com spotify.com omaze.co.uk artlist.io audible.co.uk best-affair-sites.com shutterstock.com youtube.com
2026/04/01 13% 2.67% 2.94% 3.45% 0% 2.4% 4.87% 2.62% 1.88% 0%
2026/04/02 17.11% 3.53% 5.48% 2.7% 0% 2.28% 3.85% 5.16% 7.63% 0.05%
2026/04/03 7.95% 2.26% 3.86% 29.58% 3.7% 1.8% 3.88% 1.98% 1.28% 0.02%
2026/04/04 14.62% 1.8% 4.1% 0.24% 6.21% 1.98% 3.76% 1.86% 11.22% 0.47%
2026/04/05 12.22% 2.71% 4.1% 13.37% 6.85% 1.78% 2.72% 0.8% 10.14% 1.11%
2026/04/06 7.52% 2.59% 4.18% 2.27% 12.81% 1.9% 4.26% 2.91% 6.75% 1.66%
2026/04/07 8.93% 2.91% 3.46% 2.09% 0% 1.61% 2.41% 2.71% 1.32% 39.6%
2026/04/08 5.17% 1.99% 2.5% 0.83% 8.72% 0.98% 1.63% 1.67% 3.3% 53.81%
2026/04/09 14.22% 4.48% 4.46% 0.68% 20.59% 2.31% 2.31% 2.26% 1.68% 0.75%
2026/04/10 9.17% 1.22% 2.42% 1.72% 12.39% 1.34% 1.9% 1.84% 0.67% 33.55%
2026/04/11 12.45% 4.04% 4.03% 0.67% 16.17% 2.22% 3.52% 2.98% 0.98% 0.01%
2026/04/12 10.87% 3.34% 4.14% 16.47% 11.77% 2.24% 3.05% 1.95% 0.91% 0.11%
2026/04/13 10.41% 5.27% 4.43% 1.48% 13.21% 2.5% 3.71% 1.49% 1.61% 0%
2026/04/14 11.52% 0.82% 4.16% 17.31% 12.14% 2.27% 3.38% 3.9% 1.29% 0.27%
2026/04/15 12.33% 4.6% 4.69% 1.74% 11.19% 1.94% 3.49% 1.47% 8.68% 0.03%
2026/04/16 11.34% 3.74% 5.53% 3.77% 12.88% 2.73% 2.81% 2.48% 1.94% 0.02%
2026/04/17 16.35% 3.08% 4.07% 0.87% 9.99% 2.36% 1.67% 1.84% 1.45% 0%
2026/04/18 11.26% 1.65% 5.06% 0.64% 7.86% 2.73% 2.3% 2.48% 1.35% 0.02%
2026/04/19 16.11% 4.38% 5.42% 0.63% 5.58% 2.81% 2.89% 2.07% 1.73% 0.56%
2026/04/20 10.82% 3.79% 5.79% 1.98% 11.87% 3.06% 2.42% 2.26% 2.17% 0.66%
2026/04/21 11.19% 5.39% 5.28% 3.4% 8.35% 2.85% 2.29% 2.09% 2.08% 0.07%
2026/04/22 14.68% 3.98% 6.09% 3.81% 6.46% 3.04% 3.28% 3.41% 1.33% 3.25%
2026/04/23 12.55% 3.48% 6.52% 2.52% 6.85% 3.34% 4.28% 2.32% 1.41% 0.02%
2026/04/24 15.78% 5.03% 4.15% 2.22% 6.93% 2.79% 2.46% 3.17% 0.98% 0.17%
2026/04/25 6.76% 0.87% 3% 13.48% 1.81% 1.56% 1.31% 1.58% 0.52% 39.42%
2026/04/26 10.99% 3.93% 6.15% 4.13% 4.28% 2.7% 2.65% 0.49% 1.34% 0.02%
2026/04/27 23.68% 3.74% 4.9% 3.16% 1.91% 2.86% 2.14% 1.96% 1.69% 0%
2026/04/28 11.02% 4.14% 5.28% 4.34% 3.55% 3.23% 2.96% 2.42% 1.04% 0%
2026/04/29 20.71% 6.09% 4.35% 3.72% 4.09% 2.48% 2.85% 2.74% 0.82% 0.7%
2026/04/30 9.34% 5.71% 5.53% 3.92% 3.34% 2.87% 2.05% 1.26% 0.77% 0%
  • viagogo.co.uk
  • freeprintsapp.co.uk
  • gaia.com
  • spotify.com
  • omaze.co.uk
  • artlist.io
  • audible.co.uk
  • best-affair-sites.com
  • shutterstock.com
  • youtube.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Viagogo.co.uk fluctuated, peaking at 23.68% on April 27. YouTube.com had notable spikes, reaching 53.81% on April 8. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 236
2026/04/02 245
2026/04/03 257
2026/04/04 246
2026/04/05 254
2026/04/06 257
2026/04/07 252
2026/04/08 252
2026/04/09 235
2026/04/10 254
2026/04/11 245
2026/04/12 235
2026/04/13 229
2026/04/14 251
2026/04/15 233
2026/04/16 235
2026/04/17 238
2026/04/18 233
2026/04/19 237
2026/04/20 231
2026/04/21 229
2026/04/22 224
2026/04/23 228
2026/04/24 223
2026/04/25 221
2026/04/26 218
2026/04/27 232
2026/04/28 222
2026/04/29 220
2026/04/30 215

Copyright © Adthena. All rights reserved.

April began with 236 advertisers, peaking at 257 by the 3rd. A decline followed, ending the month at 215.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
viagogo.co.uk 7.98%
freeprintsapp.co.uk 2.8%
snapchat.com 2.56%
artlist.io 2.08%
gaia.com 1.07%
dating-choice.com -0.04%
datemyage.com -0.04%
bbcgoodfood.com -0.06%
spotify.com -1.68%
youtube.com -24.22%

Copyright © Adthena. All rights reserved.

In the past month, viagogo.co.uk surged with a 7.98% click share increase, while youtube.com faced a significant drop of 24.22%.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viagogo.co.uk freeprintsapp.co.uk gaia.com omaze.co.uk artlist.io postcodelottery.co.uk rafflehouse.com spotify.com youtube.com stubhub.co.uk
2026/04/01 20.58% 4.51% 1.83% 0% 2.59% 0.02% 0% 0.62% 0% 3.17%
2026/04/02 20.53% 5.97% 3.39% 0% 2.37% 0% 0% 0.91% 0.06% 2.57%
2026/04/03 8.01% 3.75% 2.31% 3.29% 1.87% 0.01% 0.41% 31.99% 0.02% 2%
2026/04/04 22.15% 3.08% 2.56% 5.69% 2.03% 1.2% 3.4% 0.31% 2.79% 1.11%
2026/04/05 12.23% 4.34% 2.48% 5.95% 1.86% 0.58% 3.07% 15.05% 8.06% 1.88%
2026/04/06 7.89% 4.18% 2.6% 11.26% 2.02% 1.49% 1.61% 0.45% 12.58% 0%
2026/04/07 3.77% 1.87% 0.85% 0% 0.66% 0.04% 0% 0.18% 78.39% 0%
2026/04/08 2.45% 1.03% 0.5% 2.45% 0.34% 0.45% 0.46% 0.11% 85.63% 0%
2026/04/09 16.12% 6.61% 2.54% 16.67% 2.16% 2.79% 6.63% 0.33% 7.04% 0.79%
2026/04/10 5.76% 0.85% 0.62% 4.57% 0.56% 1.78% 2.21% 0.19% 69.78% 1.04%
2026/04/11 18.42% 5.4% 2.13% 12.04% 1.94% 5.28% 3.79% 0.74% 0.02% 5.96%
2026/04/12 14.13% 5% 2.34% 8.95% 2.13% 5.17% 1.71% 18.11% 0.09% 11.21%
2026/04/13 10.21% 8.12% 2.56% 10.94% 2.48% 7.2% 5.98% 0.51% 0% 4.25%
2026/04/14 15.13% 1.11% 2.38% 9.88% 2.14% 3.11% 5.21% 18.04% 1.4% 2.22%
2026/04/15 16.9% 7.15% 2.8% 9.58% 1.9% 3.2% 9.3% 0.49% 0.05% 4.36%
2026/04/16 17.02% 5.84% 3.33% 10.82% 2.78% 4.68% 8.1% 0.97% 0.02% 2.08%
2026/04/17 25.2% 5% 2.55% 8.82% 2.47% 1.88% 3.08% 0.17% 0% 1.81%
2026/04/18 12.03% 2.74% 3.22% 7.23% 2.96% 2.68% 2.62% 0.84% 0.02% 1%
2026/04/19 18.34% 6.49% 3.04% 4.8% 2.71% 2.27% 3.2% 0.79% 5.17% 0.95%
2026/04/20 11.01% 6.02% 3.54% 10.11% 3.05% 2.06% 3.16% 0.71% 4.01% 4.41%
2026/04/21 13.17% 9.69% 3.6% 8.17% 3.19% 0.66% 2.18% 1.05% 0.15% 1.2%
2026/04/22 20% 5.94% 3.49% 5.15% 2.86% 1.03% 1.7% 1.49% 9.69% 0%
2026/04/23 14.27% 6.04% 4.3% 6.38% 3.43% 0.26% 2.97% 0.81% 0.03% 0%
2026/04/24 19.02% 7.99% 2.56% 5.92% 2.7% 1.56% 1.53% 0.46% 1.6% 2.94%
2026/04/25 3.54% 0.62% 0.74% 0.61% 0.62% 0.27% 0.24% 5.62% 77.4% 0%
2026/04/26 12.96% 6.95% 4.16% 4.11% 3.03% 1.44% 2.03% 1.29% 0.03% 2.59%
2026/04/27 35.79% 5.4% 2.78% 1.55% 2.6% 1.1% 0.51% 0.81% 0% 5.93%
2026/04/28 13.14% 7.35% 3.69% 3.45% 3.55% 2.83% 1.03% 1.24% 0% 1.31%
2026/04/29 28.61% 8.84% 2.45% 3.17% 2.19% 2.59% 1.06% 0.89% 4.44% 1.62%
2026/04/30 11.35% 10.14% 3.8% 3.29% 3.2% 2.41% 1.32% 1.12% 0% 0%
  • viagogo.co.uk
  • freeprintsapp.co.uk
  • gaia.com
  • omaze.co.uk
  • artlist.io
  • postcodelottery.co.uk
  • rafflehouse.com
  • spotify.com
  • youtube.com
  • stubhub.co.uk

Copyright © Adthena. All rights reserved.

April’s PPC landscape was dynamic. Viagogo.co.uk saw fluctuating impressions, peaking at 35.79% on April 27. YouTube.com had a significant spike on April 8 with 85.63%. Freeprintsapp.co.uk ended strong at 10.14% on April 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media - Last month
  1. 1
    Omaze Million Pound House Draw - You Could Win a House or Car https://www.omaze.co.uk

    House, cash or car? You could be our next Omaze Winner. Enter now - no purchase necessary

  2. 2
    Ads: Reach Gen Z and Millennials | Snapchat for Business https://forbusiness.snapchat.com

    Use Snapchat Ads to reach a powerful audience, increase sales & expand your business. Start today with flexible budgets and formats in Snapchat Ads Manager.

  3. 3
    Spotify Music & Retro Vibes - Song and Lyrics https://open.spotify.com

    Song and lyrics by Jensen & Company, Heidi Jensen North | Spotify

  4. 4
    Tickets On Sale Available Now | 2026 Concert Tour Tickets https://www.viagogo.co.uk

    Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2026. Compare Prices on the Worlds...

  5. 5
    YouTube https://www.youtube.com

    Watch YouTube — YouTube Videos about Real Estat. Watch trending content across every interest.

Copyright © Adthena. All rights reserved.

Omaze entices with dreams of winning a house or car, while Snapchat targets Gen Z with flexible ad options. Spotify offers nostalgic music vibes, Viagogo sells future concert experiences, and YouTube captivates with diverse trending content.

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