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UK Media & Entertainment Digital Media - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – UK

Google AI Overview visibility for Media & Entertainment Digital Media UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.1825559361
76.8174440639
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 7%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 70.64
snapchat.com 5.47
viagogo.co.uk 5.28
omaze.co.uk 4.15
liveunlimitedlondon.com 1.79
freeprintsapp.co.uk 1.26
spotify.com 1.07
artlist.io 0.98
apple.com 0.48
reddit.com 0.45
others 8.43
  • youtube.com - 70.64%
  • snapchat.com - 5.47%
  • viagogo.co.uk - 5.28%
  • omaze.co.uk - 4.15%
  • liveunlimitedlondon.com - 1.79%
  • freeprintsapp.co.uk - 1.26%
  • spotify.com - 1.07%
  • artlist.io - 0.98%
  • apple.com - 0.48%
  • reddit.com - 0.45%
  • others - 8.43%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube dominates with 70.64% click share, overshadowing Snapchat’s 5.47% and Viagogo’s 5.28%. Meanwhile, “others” collectively hold 8.43%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date youtube.com viagogo.co.uk snapchat.com omaze.co.uk bestdates.com audible.co.uk gaia.com spotify.com match.com stubhub.co.uk
2026/06/01 2.28% 11.12% 0% 3.46% 1.26% 2.4% 3.77% 1.18% 8.13% 4.14%
2026/06/02 61.69% 6.32% 0% 2% 0.78% 1.03% 0.97% 0.47% 4.69% 0.41%
2026/06/03 5.44% 9.19% 5.06% 7.88% 0.83% 2.75% 2.45% 0.79% 13.67% 0.81%
2026/06/04 6.25% 11.87% 0% 6.43% 2.43% 2.25% 2.82% 1.58% 9.34% 1.67%
2026/06/05 2.75% 11.43% 9.71% 4.37% 1.59% 1.75% 2.35% 10.12% 7.05% 3.56%
2026/06/06 0.01% 10.27% 20.14% 8.4% 1.02% 2.06% 2.05% 1.52% 7.68% 1.26%
2026/06/07 0.89% 11.5% 11.58% 8.69% 1.27% 2.3% 2.79% 2.13% 5.76% 0.62%
2026/06/08 0% 11.68% 21.94% 7.79% 2.1% 2.87% 1.63% 1.5% 2.56% 3.1%
2026/06/09 0.51% 9.09% 14.27% 9.13% 4.43% 3.23% 2.21% 0.98% 1.83% 0.62%
2026/06/10 0% 14.8% 5.05% 9.57% 4.11% 3.2% 2.6% 1.14% 0.97% 0.36%
2026/06/11 0% 9.1% 24.13% 8.45% 5.85% 3.04% 1.02% 1.53% 0.24% 1.1%
2026/06/12 0% 13.73% 16.93% 8.42% 4.48% 3.34% 2.02% 0.9% 0.61% 1.01%
2026/06/13 0.02% 13.54% 0.08% 8.67% 5.8% 3.66% 1.55% 12.04% 0.86% 5.26%
2026/06/14 56.15% 5.55% 7.06% 3.56% 2.29% 0.83% 0.76% 0.66% 0.21% 3.34%
2026/06/15 3.04% 10.65% 21.84% 7.01% 4.11% 2.07% 1.59% 1.16% 0.93% 1.06%
2026/06/16 4.35% 16.6% 0.04% 8.33% 3.6% 3.29% 1.56% 0.91% 1.11% 15.97%
2026/06/17 53.21% 6.07% 5.13% 4.96% 1.13% 1.44% 0.96% 0.65% 0.94% 1.92%
2026/06/18 3.77% 13.75% 24.15% 7.47% 0.98% 2.55% 1.2% 0.71% 1.84% 7.51%
2026/06/19 0.29% 16.56% 19.4% 8.74% 1.57% 3.09% 1.69% 1.12% 1.73% 10.64%
2026/06/20 0.01% 22.04% 6.19% 8.39% 0.96% 3.02% 2.85% 1.39% 3.16% 10.3%
2026/06/21 62.29% 6.55% 4.5% 3.69% 0.69% 1.38% 0.78% 0.66% 1.01% 3.28%
2026/06/22 0.02% 16.01% 13.74% 10.29% 2.81% 3.3% 2.35% 1.62% 4.86% 6.72%
2026/06/23 0.64% 11.59% 23.84% 9.79% 1.4% 3.33% 2.57% 1.03% 1.71% 2.43%
2026/06/24 0.01% 14.69% 20.82% 9.79% 2.45% 3.22% 2.4% 1.84% 2.45% 1.48%
2026/06/25 1.65% 16.66% 11.35% 10.09% 3.41% 3.28% 3.61% 1.49% 1.44% 6.17%
2026/06/26 0.01% 24.83% 7.57% 10.49% 0.73% 2.28% 3.49% 1.61% 1.42% 3.75%
2026/06/27 0.01% 15.85% 15.56% 10.33% 1.28% 3.21% 2.47% 2.67% 2.92% 1.02%
2026/06/28 1.43% 15.23% 17.43% 9% 1.51% 1.69% 1.11% 1.62% 1.94% 7.49%
2026/06/29 0% 20.05% 9.53% 11.24% 3.49% 3.49% 2.28% 0.81% 1.26% 0.47%
2026/06/30 61.18% 6.6% 4.41% 4.28% 1.47% 1.1% 0.94% 0.79% 0.71% 0.64%
  • youtube.com
  • viagogo.co.uk
  • snapchat.com
  • omaze.co.uk
  • bestdates.com
  • audible.co.uk
  • gaia.com
  • spotify.com
  • match.com
  • stubhub.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, YouTube’s PPC spend fluctuated dramatically, peaking at 62.29% on the 21st. Viagogo maintained steady spending, while Snapchat saw a mid-month surge. By month’s end, YouTube led, closing at 61.18%.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 279
2026/06/02 281
2026/06/03 269
2026/06/04 272
2026/06/05 273
2026/06/06 271
2026/06/07 265
2026/06/08 291
2026/06/09 286
2026/06/10 283
2026/06/11 288
2026/06/12 262
2026/06/13 263
2026/06/14 281
2026/06/15 273
2026/06/16 270
2026/06/17 280
2026/06/18 287
2026/06/19 277
2026/06/20 261
2026/06/21 257
2026/06/22 253
2026/06/23 261
2026/06/24 259
2026/06/25 257
2026/06/26 243
2026/06/27 246
2026/06/28 239
2026/06/29 241
2026/06/30 240

Copyright © Adthena. All rights reserved.

June began with 279 advertisers, peaking at 291 on the 8th. A decline followed, ending the month at 240.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
youtube.com 24.25%
ticketmaster.com 0.8%
jacquielawson.com 0.07%
youmetalks.com 0.05%
crushroulette.com 0.04%
liveunlimitedlondon.com -2.46%
omaze.co.uk -2.52%
viagogo.co.uk -2.52%
spotify.com -2.63%
snapchat.com -2.67%

Copyright © Adthena. All rights reserved.

YouTube surged with a 24.25% click share increase, while Snapchat and Spotify faced declines of 2.67% and 2.63%, respectively.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date youtube.com viagogo.co.uk omaze.co.uk snapchat.com freeprintsapp.co.uk postcodelottery.co.uk stubhub.co.uk liveunlimitedlondon.com match.com ebay.co.uk
2026/06/01 5.02% 9.84% 3.15% 0% 5.32% 2.97% 4.92% 7.15% 3.82% 2.96%
2026/06/02 86.12% 2.49% 0.55% 0% 0.38% 0.35% 0.31% 1.17% 0.78% 0.72%
2026/06/03 5.82% 9.75% 6.81% 3.25% 4.06% 2.59% 1.94% 6.52% 7.96% 2.93%
2026/06/04 6.55% 9.52% 5.36% 0% 4.64% 2.57% 3.66% 4.04% 5.59% 3.32%
2026/06/05 3.35% 12.8% 3.34% 6.38% 4.05% 2.05% 4.46% 7.79% 3.55% 2.76%
2026/06/06 0.01% 9.07% 7.82% 13.99% 5.16% 1.54% 2.79% 4.41% 5.19% 3.48%
2026/06/07 0.95% 13.17% 7.39% 7.33% 5.33% 1.85% 1.46% 4.31% 3.62% 4.59%
2026/06/08 0% 15.28% 6.96% 16.52% 4.81% 0.47% 4% 4.07% 1.75% 1.46%
2026/06/09 0.56% 6.96% 7.32% 10.56% 3.8% 0.49% 1.39% 8.02% 1.18% 4.87%
2026/06/10 0.02% 17.63% 7.58% 4.07% 5.12% 0.67% 0.8% 4.53% 0.61% 3.59%
2026/06/11 0% 9.95% 7.14% 16.17% 2.99% 0.76% 2.37% 9.1% 0.22% 3.23%
2026/06/12 0% 17.64% 7.19% 11.96% 2.23% 0.15% 2.39% 4.72% 0.47% 3.97%
2026/06/13 0.03% 14.85% 6.56% 0.04% 4.15% 1.83% 7.1% 3.7% 0.46% 4.05%
2026/06/14 84.6% 2.78% 1.05% 1.53% 0.56% 0.39% 1.55% 0.59% 0.05% 0.23%
2026/06/15 7.13% 13.47% 5.27% 14.33% 1.8% 1.12% 1.91% 6.06% 0.51% 2.84%
2026/06/16 3.42% 20.64% 5.99% 0.01% 2.59% 1.83% 18.93% 3.92% 0.6% 2.58%
2026/06/17 81.09% 1.85% 1.59% 1.43% 0.13% 0.76% 1.56% 1.31% 0.23% 0.93%
2026/06/18 4.5% 19.75% 5.62% 15.04% 0.94% 2.1% 9.61% 5.23% 0.95% 2.92%
2026/06/19 1.83% 18.01% 6.34% 12.23% 2.2% 3.95% 12.31% 5.24% 0.94% 2.43%
2026/06/20 0.01% 26.37% 6.44% 3.51% 2.16% 3.7% 13.88% 0.72% 1.86% 0.6%
2026/06/21 87.37% 2.55% 1% 1.06% 0.24% 0.62% 1.7% 0.5% 0.21% 0.04%
2026/06/22 0.05% 22.96% 8.59% 8.52% 1.55% 4.39% 10.19% 3.65% 2.76% 0.4%
2026/06/23 4.6% 9.19% 8.17% 19.2% 3.12% 5.91% 5.36% 2.02% 1.09% 0.84%
2026/06/24 0.04% 19.52% 8.78% 13.95% 3.41% 5.71% 3.7% 0.44% 1.74% 0.48%
2026/06/25 1.15% 17.88% 7.82% 7.52% 2.05% 4.41% 8.94% 1.84% 0.82% 0.28%
2026/06/26 0.02% 26.5% 8.8% 4.72% 1.72% 3.33% 7.54% 2.26% 0.87% 0.26%
2026/06/27 0.02% 17.16% 9.4% 12.88% 1.63% 3.86% 2.57% 2.19% 2.02% 0.37%
2026/06/28 1.09% 20.28% 7.79% 13.92% 2.52% 3.84% 9.82% 1.06% 1.34% 0.12%
2026/06/29 0% 28.4% 8.62% 7.62% 2.16% 3.19% 0.76% 3.17% 0.82% 0.22%
2026/06/30 87.88% 2.56% 1.18% 1.07% 0.58% 0.44% 0.42% 0.34% 0.16% 0.03%
  • youtube.com
  • viagogo.co.uk
  • omaze.co.uk
  • snapchat.com
  • freeprintsapp.co.uk
  • postcodelottery.co.uk
  • stubhub.co.uk
  • liveunlimitedlondon.com
  • match.com
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, YouTube’s impression share fluctuated dramatically, peaking at 87.88% on the 30th. Viagogo maintained a steady presence, while Snapchat and Omaze showed sporadic spikes. The month concluded with YouTube dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media - Last month
  1. 1
    Advertise on Reddit https://business.reddit.com

    Engage over 100k communities — 90% of users trust Reddit to learn about new products and brands. Start advertising today!

  2. 2
    Snapchat Ads: Reach Gen Z and Millennials | Snapchat for Business https://forbusiness.snapchat.com

    Use Snapchat Ads to reach a powerful audience, increase sales & expand your business. Start today with flexible budgets and formats in Snapchat Ads Manager.

  3. 3
    Playlists for Every Mood - Hours of Relaxing Music https://open.spotify.com › lullify

    Browse a digital music service that gives you access to millions of songs. Multitude of Playlists to choose from for just about every mood and moment in your life.

  4. 4
    Tickets On Sale Available Now | Huge Selection | Order Now https://www.viagogo.co.uk

    On Sale Today And Selling Fast, Secure Your Seats Now As Prices Are Rising. At viagogo tickets...

  5. 5
    YouTube https://www.youtube.com

    YouTube - Official Video — Watch viral shorts, music & shows — all from the official YouTube experience. Enjoy nonstop entertainment from YouTube — new uploads every single day.

Copyright © Adthena. All rights reserved.

Reddit captivates with community trust, Snapchat targets Gen Z with flexible ads, Spotify offers mood-based playlists, Viagogo urges quick ticket purchases, and YouTube promises endless entertainment. Each ad uniquely engages audiences, showcasing diverse digital strategies.

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