AUS Media & Entertainment Digital Media - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
audible.com.au	39.77
vimeo.com	19.36
instagram.com	9.15
gaia.com	8.42
viagogo.com	7.7
amazon.com.au	4.62
apple.com	2.17
spotify.com	1.88
temu.com	1.5
jbhifi.com.au	0.82
others	4.61

Audible.com.au dominates with 39.77% click share, followed by Vimeo at 19.36%. Instagram and Gaia trail behind, while ‘others’ collectively hold 4.61%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	audible.com.au	vimeo.com	amazon.com.au	gaia.com	viagogo.com	temu.com	wetransfer.com	apple.com	instagram.com	audiobooks.com
2025/06/01	4.55%	17.85%	9.61%	10.96%	4.07%	2.06%	2.37%	25.39%	0%	0%
2025/06/02	18.57%	20.62%	7.28%	8.33%	5.1%	1.97%	3.35%	13.1%	0%	0%
2025/06/03	4.77%	31.16%	10.11%	12.37%	7.57%	2.89%	4.89%	6.5%	0%	0%
2025/06/04	14.46%	20.8%	13.03%	9.64%	5.72%	7.96%	3.42%	0.05%	0%	6.11%
2025/06/05	8.03%	23.55%	2.59%	10.42%	6.37%	2.41%	5.06%	0.07%	0%	0%
2025/06/06	21.84%	21.67%	10.04%	9.07%	5.55%	2.98%	5.05%	5.86%	0%	0%
2025/06/07	21.21%	23.75%	9.78%	7.18%	5.71%	3.96%	4.08%	0.47%	0%	0%
2025/06/08	21.8%	23.52%	0.17%	8.65%	5.98%	0.36%	4.92%	0.11%	0%	0%
2025/06/09	27.17%	24.72%	4.25%	10.23%	5.88%	0.41%	4.02%	0.55%	0%	0%
2025/06/10	28.36%	22.91%	8.71%	8.07%	5.7%	0.36%	3.53%	5%	0%	0%
2025/06/11	24.95%	18.51%	5.46%	5.73%	4.56%	1.69%	3.73%	0.15%	0%	9.45%
2025/06/12	29.43%	22.11%	9.43%	9.28%	5.67%	0.29%	4.13%	0.4%	0%	0%
2025/06/13	32.61%	15.44%	4.47%	7.25%	4.44%	0.21%	2.83%	7.83%	0%	7.22%
2025/06/14	33.44%	17.79%	9.82%	7.5%	4.59%	1.11%	2.51%	0.12%	0%	2.47%
2025/06/15	34.89%	19.59%	1.19%	8.94%	5.47%	1.16%	2.95%	4.82%	0%	0%
2025/06/16	31.17%	16.35%	7.58%	8.24%	5.53%	1.45%	2.56%	5.67%	0%	0%
2025/06/17	33.9%	16.49%	6.19%	7.59%	4.64%	0.13%	2.04%	0.08%	0%	9.62%
2025/06/18	24.19%	15.85%	6.96%	6.08%	4.08%	0.11%	2.15%	3.71%	20.3%	0%
2025/06/19	23.31%	15.57%	1%	6.84%	4.73%	3.18%	2.54%	12.17%	16.92%	0%
2025/06/20	30.15%	17.08%	5.62%	6.83%	4.73%	0.11%	2.44%	12.61%	0%	4.89%
2025/06/21	30.31%	21.35%	1.18%	9.14%	5.59%	0.13%	3.39%	0.04%	0%	11.57%
2025/06/22	40.07%	19.63%	3.7%	8.99%	5.5%	0.13%	3.29%	0.11%	0%	0%
2025/06/23	35.71%	19.03%	2.38%	7.75%	5.36%	3.75%	3.52%	0.17%	0%	0%
2025/06/24	33.24%	12.73%	7.79%	6.59%	4.56%	2.3%	1.22%	7.9%	0%	0%
2025/06/25	35.54%	17.82%	2.2%	7.21%	4.99%	4.92%	0.97%	0.1%	0%	0.31%
2025/06/26	30.34%	18.14%	3.34%	7.19%	4.98%	0.09%	2.67%	17.32%	0%	0%
2025/06/27	27.68%	22.53%	0.11%	10.09%	6.17%	0.12%	2.48%	11.1%	0%	0%
2025/06/28	21.91%	15.83%	1.76%	5.79%	4.01%	1.38%	2.31%	13.77%	14.33%	0%
2025/06/29	29.82%	22.05%	5.43%	8.92%	5.46%	0.12%	3.39%	0.17%	0%	0%
2025/06/30	30.05%	20.06%	8.49%	8.15%	4.98%	2.53%	2.15%	0.51%	0%	0%

In June 2025, Audible.com.au’s PPC spend surged, peaking at 40.07% on June 22. Vimeo.com fluctuated, starting strong but declining mid-month. Amazon.com.au’s spend was inconsistent, with notable lows. Gaia.com maintained steady activity, while Viagogo.com showed minor variations. Temu.com and WeTransfer.com had minimal spend, with occasional spikes. Apple.com had erratic spending, with significant highs and lows. Audiobooks.com had sporadic activity, peaking on June 21. The month concluded with Audible.com.au leading in spend share.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	95
2025/06/02	88
2025/06/03	87
2025/06/04	85
2025/06/05	96
2025/06/06	85
2025/06/07	78
2025/06/08	90
2025/06/09	80
2025/06/10	83
2025/06/11	88
2025/06/12	93
2025/06/13	93
2025/06/14	99
2025/06/15	97
2025/06/16	89
2025/06/17	92
2025/06/18	95
2025/06/19	86
2025/06/20	83
2025/06/21	86
2025/06/22	97
2025/06/23	89
2025/06/24	96
2025/06/25	101
2025/06/26	89
2025/06/27	94
2025/06/28	101
2025/06/29	101
2025/06/30	106

June saw a dynamic shift in distinct advertisers, starting at 95 and peaking at 106. Mid-month fluctuations stabilized, ending with a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
instagram.com	16.87%
audible.com.au	2.28%
jbhifi.com.au	1.43%
apple.com	1.16%
videopro.com.au	0.63%
viagogo.com	-2.23%
gaia.com	-2.66%
amazon.com.au	-3.15%
spotify.com	-4.71%
vimeo.com	-6.24%

Instagram surged with a 16.87% click share increase, while Vimeo faced a significant drop of 6.24%.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	audible.com.au	amazon.com.au	vimeo.com	temu.com	gaia.com	jbhifi.com.au	viagogo.com	apple.com	instagram.com	spotify.com
2025/06/01	6.47%	23.51%	12.89%	7.09%	4.94%	2.12%	4.23%	17.25%	0%	0%
2025/06/02	22.85%	14.3%	17.39%	6.24%	7.47%	0%	5.6%	17.14%	0%	0%
2025/06/03	4.46%	17.97%	27.41%	9.66%	11.67%	0%	8.75%	8.93%	0%	0%
2025/06/04	12.41%	24.92%	13.06%	20.17%	6.49%	0%	4.46%	0.01%	0%	0%
2025/06/05	5.73%	11.49%	16.16%	6.16%	7.49%	0%	5.62%	0.02%	0%	31.63%
2025/06/06	19.09%	23.9%	16.05%	8.39%	7.01%	0%	5.26%	11.16%	0%	0%
2025/06/07	21.6%	24.48%	19.06%	12.62%	6.06%	0%	6.06%	0.14%	0%	0%
2025/06/08	24.15%	0.33%	18.16%	0.67%	6.91%	0%	5.92%	0.04%	0%	33.36%
2025/06/09	34.43%	8.89%	25.9%	1.08%	11.26%	0%	7.04%	0.39%	0%	0%
2025/06/10	29.72%	19.82%	20.05%	0.79%	7.56%	0%	6.48%	6.65%	0%	0%
2025/06/11	32.71%	13.64%	16.64%	5.85%	5.35%	0%	5.35%	0.17%	0%	0%
2025/06/12	37%	16.85%	20.15%	0.64%	8.8%	0.01%	6.6%	0.23%	0%	0%
2025/06/13	41.19%	7.85%	13.73%	0.48%	6.73%	0.01%	5.05%	10.42%	0%	0%
2025/06/14	37.81%	23.45%	14.17%	2.81%	6.18%	0.02%	4.64%	0.04%	0%	0%
2025/06/15	42.77%	6.31%	17.1%	3.56%	7.99%	0.03%	5.99%	6.16%	0%	0%
2025/06/16	39.5%	13.18%	14.9%	1.7%	7.53%	0.04%	5.92%	6.95%	0%	0%
2025/06/17	44.71%	11.24%	15.62%	0.24%	7.31%	0.05%	5.48%	0.03%	0%	0%
2025/06/18	22.02%	8.44%	10.06%	0.14%	3.88%	1.7%	3.05%	3.42%	41.92%	0%
2025/06/19	14.92%	3.32%	8.51%	6.53%	3.73%	6.44%	3.2%	9.78%	40.33%	0%
2025/06/20	34.12%	12.12%	13.72%	0.18%	5.58%	7.23%	4.78%	14.82%	0%	0%
2025/06/21	38%	5.96%	17.41%	0.21%	7.64%	11.55%	5.73%	0.01%	0%	0%
2025/06/22	47.11%	6%	16.49%	5.96%	7.7%	0.08%	5.78%	0.06%	0%	0%
2025/06/23	40.72%	5.55%	15.17%	13.54%	6.22%	0.09%	5.33%	0.08%	0%	0%
2025/06/24	33.87%	16.77%	9.52%	6.35%	4.85%	6.3%	4.15%	8.5%	0%	0%
2025/06/25	35.67%	5.07%	14%	17.26%	5.72%	4.97%	4.9%	0.04%	0%	0%
2025/06/26	35.04%	5.47%	15.2%	0.11%	6.17%	0.07%	5.29%	21.72%	0%	0%
2025/06/27	39.59%	0.23%	20.29%	0.16%	9.42%	0.09%	7.06%	14.72%	0%	0%
2025/06/28	18.24%	3.08%	9.14%	3.06%	3.48%	1.53%	2.98%	12.17%	37.61%	0%
2025/06/29	40.03%	10%	20.33%	0.18%	8.73%	0.09%	6.55%	0.08%	0%	0%
2025/06/30	33.19%	18.74%	14.45%	7.09%	6.2%	4.7%	4.65%	0.24%	0%	0%

In June 2025, Instagram’s impression share declined from 41.92% to 37.61%. Audible.com.au saw fluctuations, peaking at 47.11% on June 22. Amazon.com.au’s share was inconsistent, ending at 18.74%. Spotify and Vimeo maintained moderate shares, while Apple and Temu experienced sporadic visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Switch to Apple Music - Try 3 Months Free* - Limited-Time Offer https://music.apple.com
New subscribers get 3 free* months when redeemed on iPhone. Terms apply. Apple Music – the music app that’s all about the music. No ads. No podcasts. Just music. Types: Student Plan, Individual Plan, Family Plan.
2
$0.99 per Month for 3 Months https://www.audible.com.au › sign_up
Limited Time Offer — The home of storytelling. Explore audiobooks, podcasts & Originals. Find your next listen. Explore...
3
Start Connecting on Instagram - Share Life's Fun Moments https://www.instagram.com
There's always something to see or share on Instagram. Become the creator of your journey on Instagram when you join today. Share With Friends.
4
Playlists for Every Mood | Endless Hours of Calming Sound https://open.spotify.com › lullify
Multitude of Playlists to choose from for just about every mood and moment in your life. Ranging from Sleep Aid White Noise, to LoFi...
5
Vimeo.com® - Official Site | Video Marketing Platform https://www.vimeo.com
Vimeo Powers Everyone from Creatives to Entrepreneurs to the World’s Largest Companies. Vimeo is Trusted by a Community of 287...

In the vibrant world of PPC, Apple Music entices with a 3-month free trial, emphasizing pure music enjoyment. Audible offers storytelling at $0.99/month, while Instagram invites users to share life’s moments. Spotify curates mood-based playlists, and Vimeo empowers creators with video marketing.

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media June 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Digital Media June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Digital Media June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Digital Media June 2025 Report?

The AUS Media & Entertainment Digital Media June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Digital Media June 2025 Report for?

The AUS Media & Entertainment Digital Media June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Media & Entertainment Digital Media - PPC Market Share Analysis June 2025

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Competitor Count for AUS Media & Entertainment Digital Media

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

AUS Media & Entertainment Digital Media Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media June 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Media & Entertainment Digital Media June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Media & Entertainment Digital Media June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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