Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 24.39 |
| surfshark.com | 8.72 |
| expressvpn.com | 6.68 |
| mcafee.com | 6.22 |
| top10vpn.com | 4.9 |
| cybernews.com | 4.89 |
| norton.com | 3.37 |
| simplisafe.co.uk | 3.36 |
| vpnpro.com | 2.63 |
| 1password.com | 2.43 |
| others | 32.41 |
- nordvpn.com - 24.39%
- surfshark.com - 8.72%
- expressvpn.com - 6.68%
- mcafee.com - 6.22%
- top10vpn.com - 4.9%
- cybernews.com - 4.89%
- norton.com - 3.37%
- simplisafe.co.uk - 3.36%
- vpnpro.com - 2.63%
- 1password.com - 2.43%
- others - 32.41%
Copyright © Adthena. All rights reserved.
NordVPN leads with 24.39% click share, followed by Surfshark at 8.72%. Others collectively hold 32.41%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | vpnpro.com | expressvpn.com | mcafee.com | cybernews.com | top10vpn.com | norton.com | simplisafe.co.uk | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 19.45% | 8.73% | 5.34% | 5.8% | 4.22% | 8.8% | 5.37% | 2.68% | 1.77% | 2.62% |
| 2026/02/02 | 17.24% | 5.38% | 2.37% | 6.88% | 6% | 7.38% | 6.34% | 2.42% | 1.58% | 3.89% |
| 2026/02/03 | 16.75% | 4.64% | 7.23% | 7.96% | 4.42% | 11.53% | 6.98% | 4.15% | 1.54% | 3.72% |
| 2026/02/04 | 18.26% | 6.34% | 5% | 8.02% | 3.86% | 11.37% | 7.57% | 3.24% | 1.53% | 3.22% |
| 2026/02/05 | 19.43% | 5.52% | 6.43% | 10.33% | 3.11% | 11.36% | 8.14% | 2.99% | 1.52% | 2.94% |
| 2026/02/06 | 17.6% | 7.4% | 5.64% | 10% | 3.78% | 9.74% | 8.47% | 3.15% | 0.76% | 3.84% |
| 2026/02/07 | 20.05% | 5.48% | 5.28% | 6.63% | 3.58% | 10.86% | 6.22% | 3.74% | 1.67% | 2.91% |
| 2026/02/08 | 20.41% | 5.3% | 4.08% | 8.02% | 4.31% | 8.32% | 7.1% | 3.26% | 1.62% | 3.09% |
| 2026/02/09 | 20.74% | 5.51% | 5.13% | 7.01% | 4.01% | 9.7% | 6.2% | 3.38% | 1.61% | 2.72% |
| 2026/02/10 | 20.92% | 7.28% | 3.68% | 7.51% | 4.35% | 8.52% | 6.99% | 3.14% | 1.38% | 3.6% |
| 2026/02/11 | 20.44% | 8.97% | 4.74% | 8.21% | 3.97% | 9.6% | 6.19% | 3.2% | 1.38% | 3.81% |
| 2026/02/12 | 20.08% | 6.57% | 5.31% | 8.38% | 3.99% | 8.6% | 6.76% | 3.29% | 1.4% | 4.11% |
| 2026/02/13 | 17.57% | 7.39% | 5.62% | 9.98% | 3.78% | 9.72% | 8.45% | 3.15% | 0.76% | 3.83% |
| 2026/02/14 | 20.02% | 5.47% | 5.27% | 6.61% | 3.58% | 10.84% | 6.21% | 3.73% | 1.66% | 2.91% |
| 2026/02/15 | 20.38% | 5.29% | 4.07% | 8% | 4.3% | 8.31% | 7.09% | 3.26% | 1.62% | 3.09% |
| 2026/02/16 | 20.66% | 5.48% | 5.11% | 6.98% | 3.99% | 9.66% | 6.17% | 3.36% | 1.6% | 2.7% |
| 2026/02/17 | 17.58% | 7.01% | 4.43% | 9.65% | 3.96% | 7.46% | 5.47% | 3.57% | 0.67% | 2.33% |
| 2026/02/18 | 19.4% | 9.16% | 3.72% | 8.53% | 4.43% | 8.33% | 5.22% | 3.65% | 1.68% | 3.23% |
| 2026/02/19 | 17.71% | 8.94% | 4.24% | 8.13% | 4.35% | 10.08% | 6.54% | 3.03% | 1.51% | 1.82% |
| 2026/02/20 | 19.89% | 10.35% | 3.77% | 6.41% | 3.93% | 7.39% | 3.3% | 2.85% | 1.9% | 1.4% |
| 2026/02/21 | 18.17% | 9.09% | 3.78% | 6.05% | 4.41% | 7.11% | 3.92% | 2.62% | 1.99% | 0.83% |
| 2026/02/22 | 19.67% | 10.25% | 7.48% | 4.84% | 4.29% | 7.53% | 3.85% | 2.64% | 1.75% | 0.74% |
| 2026/02/23 | 18.2% | 8.3% | 6.73% | 4.91% | 4.42% | 6.68% | 5.55% | 2.76% | 1.18% | 2.17% |
| 2026/02/24 | 17.57% | 8.07% | 7.61% | 5.2% | 3.63% | 6.98% | 8.17% | 2.78% | 0.77% | 2.09% |
| 2026/02/25 | 19.91% | 9.85% | 7.09% | 4.6% | 3.72% | 7.44% | 5.54% | 2.64% | 1.39% | 2.52% |
| 2026/02/26 | 20.64% | 12.17% | 4.32% | 5.52% | 3.77% | 8.18% | 5.23% | 2.69% | 1.65% | 1.18% |
| 2026/02/27 | 19.12% | 12.94% | 4.82% | 6.96% | 4.54% | 6.28% | 2.85% | 3.09% | 2.13% | 0.97% |
| 2026/02/28 | 19.01% | 12.14% | 5.6% | 5.5% | 4.58% | 4.19% | 3.69% | 2.74% | 2.12% | 0.74% |
- nordvpn.com
- surfshark.com
- vpnpro.com
- expressvpn.com
- mcafee.com
- cybernews.com
- top10vpn.com
- norton.com
- simplisafe.co.uk
- forbes.com
Copyright © Adthena. All rights reserved.
NordVPN’s spend share fluctuated, peaking at 20.92% mid-month. Surfshark’s share rose steadily, ending at 12.14%. ExpressVPN saw a decline, finishing at 5.5%. McAfee remained stable, closing at 4.58%.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 475 |
| 2026/02/02 | 514 |
| 2026/02/03 | 466 |
| 2026/02/04 | 474 |
| 2026/02/05 | 450 |
| 2026/02/06 | 454 |
| 2026/02/07 | 451 |
| 2026/02/08 | 435 |
| 2026/02/09 | 461 |
| 2026/02/10 | 440 |
| 2026/02/11 | 450 |
| 2026/02/12 | 440 |
| 2026/02/13 | 454 |
| 2026/02/14 | 451 |
| 2026/02/15 | 435 |
| 2026/02/16 | 461 |
| 2026/02/17 | 399 |
| 2026/02/18 | 409 |
| 2026/02/19 | 412 |
| 2026/02/20 | 386 |
| 2026/02/21 | 368 |
| 2026/02/22 | 356 |
| 2026/02/23 | 413 |
| 2026/02/24 | 411 |
| 2026/02/25 | 392 |
| 2026/02/26 | 382 |
| 2026/02/27 | 359 |
| 2026/02/28 | 362 |
Copyright © Adthena. All rights reserved.
February began with 475 advertisers, peaking at 514 on the 2nd. A decline followed, ending the month at 362.