Share of Clicks for top 10 US Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 21.26 |
| norton.com | 6.12 |
| simplisafe.com | 5.86 |
| cybernews.com | 5.63 |
| mcafee.com | 4.8 |
| forbes.com | 4.46 |
| surfshark.com | 3.98 |
| expressvpn.com | 3.58 |
| malwarebytes.com | 2.44 |
| 1password.com | 2.1 |
| others | 39.77 |
- nordvpn.com - 21.26%
- norton.com - 6.12%
- simplisafe.com - 5.86%
- cybernews.com - 5.63%
- mcafee.com - 4.8%
- forbes.com - 4.46%
- surfshark.com - 3.98%
- expressvpn.com - 3.58%
- malwarebytes.com - 2.44%
- 1password.com - 2.1%
- others - 39.77%
Copyright © Adthena. All rights reserved.
NordVPN leads with 21.26% click share, while ‘others’ dominate at 39.77%. Norton and SimpliSafe follow, highlighting a competitive landscape.
Share of Spend for the top 10 US Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | cybernews.com | norton.com | forbes.com | mcafee.com | surfshark.com | expressvpn.com | nordlayer.com | simplisafe.com | top10.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 10.59% | 9.3% | 8.06% | 5.47% | 7.76% | 3.63% | 4.1% | 3.43% | 1.26% | 1.29% |
| 2026/07/02 | 9.13% | 8.62% | 7.08% | 8.43% | 6.89% | 4.02% | 4.68% | 1.74% | 1.14% | 1.54% |
| 2026/07/03 | 8.65% | 8.63% | 7.3% | 7.66% | 7.06% | 3.25% | 3.43% | 2.52% | 1.3% | 1.79% |
| 2026/07/04 | 11.07% | 7.3% | 6.36% | 9.17% | 6.61% | 3.48% | 3.36% | 1.95% | 1.26% | 1.29% |
| 2026/07/05 | 11.12% | 7.99% | 6.24% | 7.28% | 6.55% | 3.59% | 4.38% | 1.99% | 1.41% | 1.42% |
| 2026/07/06 | 10.39% | 7.72% | 7.63% | 8% | 7.39% | 3% | 3.77% | 3.19% | 1.53% | 2.38% |
| 2026/07/07 | 9.12% | 7.89% | 6.22% | 7.41% | 7.62% | 4.32% | 3.24% | 2.2% | 2.19% | 2.59% |
| 2026/07/08 | 11.39% | 6.32% | 6.94% | 7.59% | 6.76% | 4.09% | 4.47% | 2.54% | 2.02% | 1.84% |
| 2026/07/09 | 10.8% | 5.8% | 9.89% | 6.45% | 7.17% | 4.35% | 4.23% | 0.97% | 2.84% | 2.04% |
| 2026/07/10 | 8.72% | 7.13% | 9.38% | 7.44% | 9.44% | 2.8% | 4.51% | 2.16% | 3.05% | 2.32% |
| 2026/07/11 | 8.8% | 6.97% | 9.22% | 4.74% | 8.41% | 4.36% | 2.99% | 1.21% | 2.29% | 1.42% |
| 2026/07/12 | 9.22% | 9.66% | 7.34% | 7.49% | 7.02% | 4.27% | 4.46% | 1.06% | 2.9% | 2.64% |
| 2026/07/13 | 11.01% | 8.08% | 6.49% | 7.76% | 5.8% | 3.91% | 4.71% | 1.91% | 3.38% | 1.87% |
| 2026/07/14 | 9.18% | 9.38% | 7.62% | 7.85% | 7.67% | 2.79% | 3.91% | 0.94% | 3.15% | 3.07% |
| 2026/07/15 | 8.48% | 9.59% | 7.23% | 8.8% | 6.75% | 2.49% | 2.73% | 1.99% | 2.49% | 2.57% |
| 2026/07/16 | 8.9% | 7.45% | 5.4% | 8.57% | 4.74% | 5.02% | 3.24% | 2.63% | 2.02% | 2.77% |
| 2026/07/17 | 10.67% | 9% | 7.35% | 8.42% | 7.1% | 2.76% | 1.98% | 2.69% | 1.48% | 3.2% |
| 2026/07/18 | 7.33% | 9.57% | 5.72% | 8.42% | 5.89% | 2.49% | 1.45% | 1.36% | 3.3% | 2.61% |
| 2026/07/19 | 9.59% | 7.46% | 7.98% | 7.24% | 6.2% | 3.69% | 1.74% | 1.44% | 2.37% | 2.11% |
| 2026/07/20 | 9.28% | 7.3% | 11.86% | 4.77% | 7.22% | 3.55% | 1.84% | 1.54% | 2.29% | 1.45% |
| 2026/07/21 | 9.14% | 9.34% | 7.58% | 7.82% | 7.63% | 2.79% | 3.89% | 0.94% | 3.13% | 3.05% |
| 2026/07/22 | 18.27% | 7.58% | 7.73% | 6.42% | 6.82% | 4.11% | 3.2% | 2.34% | 2.24% | 1.25% |
| 2026/07/23 | 17.75% | 7.35% | 8.93% | 6.46% | 5.59% | 3.08% | 2.52% | 2.42% | 1.72% | 1.78% |
| 2026/07/24 | 17.79% | 7.17% | 8.38% | 6.49% | 5.93% | 3.45% | 3.19% | 2.22% | 2.52% | 2.15% |
| 2026/07/25 | 18.52% | 6.95% | 8.2% | 6.77% | 5.68% | 4.36% | 3.44% | 1.49% | 1.89% | 1.53% |
| 2026/07/26 | 21.6% | 7.86% | 7.41% | 6.24% | 4.9% | 4.52% | 3.11% | 2.63% | 1.76% | 1.51% |
| 2026/07/27 | 19.03% | 8.01% | 5.24% | 8.19% | 4.77% | 4.27% | 1.85% | 2.13% | 1.16% | 1.56% |
| 2026/07/28 | 21.18% | 7.94% | 6.01% | 6.96% | 4.88% | 4.87% | 3.74% | 3.01% | 1.68% | 1.13% |
| 2026/07/29 | 18.26% | 9.35% | 6.13% | 7.95% | 5.55% | 3.72% | 2.37% | 2.23% | 1.79% | 1.32% |
| 2026/07/30 | 17.17% | 7.32% | 6.34% | 8.23% | 4.79% | 3.34% | 3.22% | 3.38% | 1.86% | 1.1% |
| 2026/07/31 | 15.74% | 7.75% | 7.34% | 5.64% | 5.53% | 3.22% | 3.07% | 2.49% | 2.12% | 1.05% |
- nordvpn.com
- cybernews.com
- norton.com
- forbes.com
- mcafee.com
- surfshark.com
- expressvpn.com
- nordlayer.com
- simplisafe.com
- top10.com
Copyright © Adthena. All rights reserved.
In July 2026, NordVPN’s ad spend surged mid-month, peaking at 21.60% on July 26. Cybernews and Norton showed fluctuations, while Forbes and McAfee maintained steady trends. By month’s end, NordVPN led, closing at 15.74%.
Competitor Count for US Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 830 |
| 2026/07/02 | 831 |
| 2026/07/03 | 850 |
| 2026/07/04 | 829 |
| 2026/07/05 | 839 |
| 2026/07/06 | 869 |
| 2026/07/07 | 868 |
| 2026/07/08 | 826 |
| 2026/07/09 | 815 |
| 2026/07/10 | 840 |
| 2026/07/11 | 822 |
| 2026/07/12 | 815 |
| 2026/07/13 | 855 |
| 2026/07/14 | 819 |
| 2026/07/15 | 804 |
| 2026/07/16 | 838 |
| 2026/07/17 | 816 |
| 2026/07/18 | 795 |
| 2026/07/19 | 780 |
| 2026/07/20 | 798 |
| 2026/07/21 | 819 |
| 2026/07/22 | 926 |
| 2026/07/23 | 918 |
| 2026/07/24 | 911 |
| 2026/07/25 | 938 |
| 2026/07/26 | 942 |
| 2026/07/27 | 891 |
| 2026/07/28 | 875 |
| 2026/07/29 | 867 |
| 2026/07/30 | 883 |
| 2026/07/31 | 864 |
Copyright © Adthena. All rights reserved.
July began with 830 advertisers, fluctuating mid-month, then surged to 942 by the 26th. The month concluded with 864 advertisers, marking a dynamic period.