Share of Clicks for top 10 US Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cybernews.com | 8.14 |
| nordvpn.com | 7.69 |
| forbes.com | 5.37 |
| norton.com | 5.24 |
| surfshark.com | 5.05 |
| mcafee.com | 4.2 |
| expressvpn.com | 3.63 |
| vpnpro.com | 3.52 |
| huntress.com | 2.85 |
| 1password.com | 2.77 |
| others | 51.54 |
- cybernews.com - 8.14%
- nordvpn.com - 7.69%
- forbes.com - 5.37%
- norton.com - 5.24%
- surfshark.com - 5.05%
- mcafee.com - 4.2%
- expressvpn.com - 3.63%
- vpnpro.com - 3.52%
- huntress.com - 2.85%
- 1password.com - 2.77%
- others - 51.54%
Copyright © Adthena. All rights reserved.
In the cybersecurity PPC landscape, ‘others’ dominate with 51.54% click share, while ‘cybernews.com’ leads specific domains at 8.14%, followed by ‘nordvpn.com’ at 7.69%.
Share of Spend for the top 10 US Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | forbes.com | cybernews.com | expressvpn.com | norton.com | vpnpro.com | huntress.com | mcafee.com | 1password.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 6.65% | 3.82% | 5.67% | 6.26% | 2.9% | 6.01% | 3.62% | 3.83% | 5.14% | 1.41% |
| 2025/10/02 | 8.26% | 4.7% | 5.33% | 7.32% | 2.21% | 6.32% | 3.73% | 2.77% | 4.72% | 1.76% |
| 2025/10/03 | 8.58% | 5.89% | 5.77% | 6.95% | 2.7% | 5.92% | 3.07% | 1.56% | 4.05% | 3.94% |
| 2025/10/04 | 7.54% | 5.63% | 5.38% | 8.75% | 4.28% | 5.14% | 2.44% | 2.53% | 3.89% | 3.87% |
| 2025/10/05 | 7.03% | 4.75% | 5.54% | 7.91% | 3.56% | 4.06% | 3.33% | 4.38% | 3.83% | 3.89% |
| 2025/10/06 | 6.69% | 6.07% | 4.77% | 7.03% | 4.27% | 3.62% | 3.86% | 4.21% | 3.59% | 3.09% |
| 2025/10/07 | 6.25% | 6.1% | 5.16% | 9.33% | 2.93% | 3.9% | 3.07% | 3.41% | 3.85% | 3.56% |
| 2025/10/08 | 6.79% | 5.67% | 6.38% | 8.61% | 3.7% | 3.08% | 2.7% | 2.83% | 3.54% | 2.78% |
| 2025/10/09 | 6.54% | 4.87% | 4.38% | 6.07% | 3.96% | 3.43% | 2.83% | 2.34% | 3.87% | 3.06% |
| 2025/10/10 | 5.58% | 4.74% | 4.25% | 7.48% | 3.75% | 3.42% | 3.66% | 1.37% | 4.2% | 4.74% |
| 2025/10/11 | 6.98% | 3.78% | 5.13% | 7.54% | 4.84% | 4.11% | 3.17% | 3.24% | 4.1% | 2.78% |
| 2025/10/12 | 6.73% | 2.2% | 4.88% | 7.42% | 3.38% | 4.05% | 2.18% | 4.35% | 5.18% | 2.71% |
| 2025/10/13 | 7.88% | 4.43% | 3.95% | 7.85% | 3.86% | 3.94% | 3.47% | 2.15% | 4.22% | 5.04% |
| 2025/10/14 | 6.74% | 3.77% | 5.69% | 9.22% | 4.03% | 4.76% | 3.21% | 2.62% | 4.93% | 3.28% |
| 2025/10/15 | 6.75% | 1.9% | 5.7% | 8% | 3.43% | 3.83% | 3.29% | 3.39% | 4.67% | 4.16% |
| 2025/10/16 | 7.17% | 3.75% | 5.2% | 7.25% | 4.66% | 4.51% | 5.05% | 2.96% | 4.23% | 3.93% |
| 2025/10/17 | 6.82% | 3.92% | 5.79% | 9.54% | 3.65% | 5.69% | 4.41% | 3.03% | 4.57% | 3.75% |
| 2025/10/18 | 7.73% | 4.29% | 6.14% | 8.71% | 2.87% | 5.87% | 4.85% | 2.65% | 4.3% | 4.05% |
| 2025/10/19 | 7.25% | 5.14% | 5.88% | 9.56% | 3.71% | 5.02% | 5.16% | 3.16% | 3.85% | 3.81% |
| 2025/10/20 | 5.36% | 3.77% | 4.48% | 10.89% | 4.23% | 6.37% | 3.64% | 1.65% | 4.98% | 3.15% |
| 2025/10/21 | 7.78% | 3.61% | 5.22% | 8.27% | 3.72% | 6.73% | 4.19% | 2.25% | 6.47% | 1.07% |
| 2025/10/22 | 8.6% | 4.63% | 5.58% | 7.67% | 4.06% | 7.66% | 3.11% | 5.79% | 5.85% | 0.84% |
| 2025/10/23 | 6.43% | 5.05% | 5.32% | 7.38% | 3.25% | 6.89% | 3.86% | 3.37% | 6.77% | 1.19% |
| 2025/10/24 | 8.09% | 7.49% | 5.2% | 6.49% | 3.57% | 7.74% | 4.1% | 4.27% | 5.45% | 1.15% |
| 2025/10/25 | 6.74% | 8.17% | 5.4% | 7.7% | 2.09% | 6.71% | 3.78% | 3.9% | 4.73% | 0.95% |
| 2025/10/26 | 6.8% | 6.02% | 5.56% | 8.24% | 3.36% | 7.02% | 4.18% | 3.46% | 4.66% | 0.7% |
| 2025/10/27 | 6.64% | 4.37% | 6.12% | 6.97% | 2.07% | 7.19% | 4.09% | 3.39% | 3.8% | 0.98% |
| 2025/10/28 | 6.65% | 5.45% | 5.6% | 7.38% | 2.24% | 8.76% | 3.14% | 2.32% | 4.69% | 1.03% |
| 2025/10/29 | 6.31% | 4.97% | 5.79% | 7.24% | 2.83% | 8.02% | 3.35% | 3.11% | 4.03% | 0.64% |
| 2025/10/30 | 7.28% | 4.44% | 7% | 7.22% | 3.75% | 8.84% | 4.26% | 2.23% | 3.68% | 1.32% |
| 2025/10/31 | 9.62% | 7.63% | 7.47% | 6.88% | 6.31% | 5.62% | 3.31% | 2.19% | 1.92% | 1.28% |
- nordvpn.com
- surfshark.com
- forbes.com
- cybernews.com
- expressvpn.com
- norton.com
- vpnpro.com
- huntress.com
- mcafee.com
- 1password.com
Copyright © Adthena. All rights reserved.
In October 2025, NordVPN’s ad spend share fluctuated, peaking at 9.62% on the 31st. Surfshark saw a significant rise, ending at 7.63%. Cybernews led with a high of 10.89% on the 20th.
Competitor Count for US Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 1313 |
| 2025/10/02 | 1277 |
| 2025/10/03 | 1296 |
| 2025/10/04 | 1276 |
| 2025/10/05 | 1268 |
| 2025/10/06 | 1294 |
| 2025/10/07 | 1293 |
| 2025/10/08 | 1250 |
| 2025/10/09 | 1210 |
| 2025/10/10 | 1233 |
| 2025/10/11 | 1189 |
| 2025/10/12 | 1175 |
| 2025/10/13 | 1238 |
| 2025/10/14 | 1224 |
| 2025/10/15 | 1233 |
| 2025/10/16 | 1218 |
| 2025/10/17 | 1243 |
| 2025/10/18 | 1219 |
| 2025/10/19 | 1225 |
| 2025/10/20 | 1283 |
| 2025/10/21 | 1175 |
| 2025/10/22 | 1230 |
| 2025/10/23 | 1229 |
| 2025/10/24 | 1241 |
| 2025/10/25 | 1199 |
| 2025/10/26 | 1188 |
| 2025/10/27 | 1228 |
| 2025/10/28 | 1199 |
| 2025/10/29 | 1223 |
| 2025/10/30 | 1223 |
| 2025/10/31 | 1209 |
Copyright © Adthena. All rights reserved.
October saw a fluctuating trend in distinct advertisers, starting at 1,313 and ending at 1,209, with notable dips mid-month.
