Share of Clicks for top 10 US Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 13.73 |
| norton.com | 9.19 |
| simplisafe.com | 5.89 |
| cybernews.com | 5.38 |
| surfshark.com | 3.67 |
| expressvpn.com | 3.5 |
| mcafee.com | 3.06 |
| barracuda.com | 2.87 |
| forbes.com | 2.76 |
| vpnpro.com | 2.67 |
| others | 47.28 |
- nordvpn.com - 13.73%
- norton.com - 9.19%
- simplisafe.com - 5.89%
- cybernews.com - 5.38%
- surfshark.com - 3.67%
- expressvpn.com - 3.5%
- mcafee.com - 3.06%
- barracuda.com - 2.87%
- forbes.com - 2.76%
- vpnpro.com - 2.67%
- others - 47.28%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 47.28% click share, while NordVPN leads individual advertisers at 13.73%. Norton follows with 9.19%, and SimpliSafe captures 5.89%.
Share of Spend for the top 10 US Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | norton.com | cybernews.com | nordvpn.com | forbes.com | expressvpn.com | surfshark.com | vpnpro.com | barracuda.com | sharefile.com | virtru.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 6.21% | 5.75% | 6.73% | 2.12% | 3.6% | 4.59% | 4.03% | 11.28% | 3.74% | 5.45% |
| 2026/05/02 | 5.34% | 6.4% | 7.94% | 2.5% | 4.39% | 4.46% | 4.36% | 13.43% | 2.87% | 5.14% |
| 2026/05/03 | 4.29% | 6.57% | 7.63% | 2.62% | 4.18% | 3.7% | 4.12% | 11.43% | 1.14% | 4.46% |
| 2026/05/04 | 5.6% | 7.88% | 7.35% | 3.32% | 4.19% | 4.26% | 4.65% | 9.75% | 1.39% | 4.34% |
| 2026/05/05 | 6.09% | 6.5% | 7.12% | 3.78% | 4.23% | 4.04% | 3.82% | 9.99% | 4.13% | 7.12% |
| 2026/05/06 | 5.44% | 7.21% | 7.98% | 3.2% | 4.37% | 3.48% | 3.88% | 8.45% | 3.8% | 5.74% |
| 2026/05/07 | 5.93% | 7.15% | 8.04% | 3.26% | 4.45% | 4.09% | 2.72% | 7.63% | 4.47% | 5.01% |
| 2026/05/08 | 5.64% | 6.49% | 8.04% | 3.19% | 3.62% | 3.51% | 3.89% | 9.88% | 3.55% | 6.3% |
| 2026/05/09 | 5.58% | 8.11% | 7.33% | 3.58% | 3.88% | 3.82% | 4.22% | 9.07% | 2.88% | 4.91% |
| 2026/05/10 | 4.86% | 6.74% | 7.53% | 3.35% | 3.79% | 4.19% | 4.04% | 9.39% | 4.28% | 4.61% |
| 2026/05/11 | 7.06% | 6.25% | 6.58% | 1.97% | 2.38% | 4.04% | 3.33% | 5.64% | 6.36% | 3.94% |
| 2026/05/12 | 9.65% | 5.62% | 6.61% | 2.2% | 1.81% | 3.81% | 3.5% | 5.75% | 2.17% | 7.24% |
| 2026/05/13 | 8.36% | 5.43% | 5.48% | 2.81% | 1.75% | 3.8% | 2.83% | 7.45% | 4.01% | 8.46% |
| 2026/05/14 | 7.62% | 5.49% | 6.35% | 3.03% | 1.85% | 3.63% | 3.48% | 6.6% | 6.22% | 8.52% |
| 2026/05/15 | 5.62% | 6.47% | 8.02% | 3.18% | 3.61% | 3.5% | 3.88% | 9.85% | 3.54% | 6.28% |
| 2026/05/16 | 10.67% | 8.6% | 8.88% | 4.75% | 3.66% | 3.84% | 5.26% | 2.74% | 0.04% | 0.11% |
| 2026/05/17 | 9.35% | 7.87% | 6.86% | 3.7% | 2.68% | 3.13% | 3.59% | 3.65% | 3.33% | 6.74% |
| 2026/05/18 | 11.07% | 7.14% | 6.83% | 4.18% | 2.35% | 3.42% | 3.05% | 3.33% | 1.61% | 4.14% |
| 2026/05/19 | 11.3% | 7.03% | 7.78% | 3.67% | 2.65% | 3.97% | 3.37% | 2.17% | 0.95% | 6.04% |
| 2026/05/20 | 11.87% | 7.48% | 8% | 3.72% | 2.46% | 4.21% | 3.79% | 1.93% | 2.55% | 3.4% |
| 2026/05/21 | 10.75% | 7.37% | 6.71% | 4.09% | 2.13% | 3.44% | 3.43% | 3.43% | 2.01% | 5.47% |
| 2026/05/22 | 8.02% | 7.27% | 7.45% | 4.73% | 3.07% | 4.12% | 2.93% | 4.72% | 1.49% | 6.84% |
| 2026/05/23 | 10.44% | 6.21% | 7.77% | 4.87% | 3.04% | 3.04% | 2.5% | 5.54% | 3.93% | 4.21% |
| 2026/05/24 | 6.97% | 6.8% | 7.12% | 4.16% | 2.47% | 3.16% | 2.28% | 3.21% | 2.78% | 5.3% |
| 2026/05/25 | 7.87% | 8.29% | 7.03% | 5.03% | 2.17% | 2.61% | 1.9% | 2.33% | 3.96% | 4.37% |
| 2026/05/26 | 10.08% | 6.53% | 7.53% | 4.78% | 3.14% | 3.39% | 2.24% | 2.24% | 1.32% | 0.07% |
| 2026/05/27 | 11.55% | 6.63% | 7.45% | 4.18% | 1.85% | 3.33% | 2.38% | 3.55% | 3.91% | 3.68% |
| 2026/05/28 | 11.42% | 6.87% | 8.44% | 4.33% | 2.75% | 3.93% | 2.67% | 4.56% | 3.01% | 4.35% |
| 2026/05/29 | 11.29% | 6.9% | 8.87% | 4.78% | 2.97% | 4.06% | 2.04% | 3.47% | 2.67% | 3.67% |
| 2026/05/30 | 10.29% | 6.54% | 6.65% | 4.81% | 2.83% | 3.4% | 2.25% | 4.63% | 3.83% | 5.17% |
| 2026/05/31 | 13.84% | 9.27% | 7.79% | 7.14% | 4.09% | 3.61% | 3.02% | 1.38% | 0.1% | 0.08% |
- norton.com
- cybernews.com
- nordvpn.com
- forbes.com
- expressvpn.com
- surfshark.com
- vpnpro.com
- barracuda.com
- sharefile.com
- virtru.com
Copyright © Adthena. All rights reserved.
Norton.com surged from 4.29% to 13.84% by May’s end. Cybernews.com fluctuated, peaking at 9.27%. NordVPN.com remained steady, closing at 7.79%. Forbes.com rose to 7.14%. ExpressVPN.com ended at 4.09%. Barracuda.com dropped to 1.38%. Sharefile.com plummeted to 0.10%. Virtru.com dipped to 0.08%.
Competitor Count for US Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 805 |
| 2026/05/02 | 749 |
| 2026/05/03 | 821 |
| 2026/05/04 | 845 |
| 2026/05/05 | 874 |
| 2026/05/06 | 853 |
| 2026/05/07 | 853 |
| 2026/05/08 | 865 |
| 2026/05/09 | 792 |
| 2026/05/10 | 813 |
| 2026/05/11 | 938 |
| 2026/05/12 | 949 |
| 2026/05/13 | 879 |
| 2026/05/14 | 925 |
| 2026/05/15 | 865 |
| 2026/05/16 | 910 |
| 2026/05/17 | 921 |
| 2026/05/18 | 944 |
| 2026/05/19 | 914 |
| 2026/05/20 | 922 |
| 2026/05/21 | 948 |
| 2026/05/22 | 966 |
| 2026/05/23 | 926 |
| 2026/05/24 | 965 |
| 2026/05/25 | 1101 |
| 2026/05/26 | 1116 |
| 2026/05/27 | 1076 |
| 2026/05/28 | 1042 |
| 2026/05/29 | 1030 |
| 2026/05/30 | 999 |
| 2026/05/31 | 1016 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers on Google SERP surged from 805 to 1,016, peaking at 1,116 mid-month. The month concluded with a robust advertiser presence.