Share of Clicks for top 10 US Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 19.28 |
| norton.com | 8.73 |
| simplisafe.com | 5.7 |
| cybernews.com | 5.69 |
| surfshark.com | 5 |
| forbes.com | 5 |
| expressvpn.com | 4.16 |
| vpnpro.com | 3.44 |
| top10vpn.com | 3.05 |
| mcafee.com | 2.4 |
| others | 37.55 |
- nordvpn.com - 19.28%
- norton.com - 8.73%
- simplisafe.com - 5.7%
- cybernews.com - 5.69%
- surfshark.com - 5%
- forbes.com - 5%
- expressvpn.com - 4.16%
- vpnpro.com - 3.44%
- top10vpn.com - 3.05%
- mcafee.com - 2.4%
- others - 37.55%
Copyright © Adthena. All rights reserved.
In the PPC landscape, NordVPN leads with 19.28% click share, while Norton follows at 8.73%. ‘Others’ dominate with 37.55%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | cybernews.com | surfshark.com | forbes.com | vpnpro.com | norton.com | expressvpn.com | top10vpn.com | mcafee.com | simplisafe.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 13.97% | 8.47% | 4.57% | 6.88% | 5.51% | 7.84% | 4.4% | 4.47% | 1.59% | 2.13% |
| 2026/01/02 | 12.11% | 9.3% | 3.72% | 8.39% | 6.33% | 8.49% | 4.77% | 3.66% | 1.31% | 1.68% |
| 2026/01/03 | 11.5% | 8.09% | 4.58% | 9.24% | 5.93% | 8.7% | 4.38% | 3.61% | 1.63% | 1.92% |
| 2026/01/04 | 12.83% | 9.9% | 5.42% | 8.75% | 6.52% | 8.12% | 5.32% | 3.32% | 1.44% | 1.28% |
| 2026/01/05 | 12.39% | 10.55% | 5.39% | 7.82% | 6.05% | 7.8% | 4.7% | 3.63% | 1.38% | 2.15% |
| 2026/01/06 | 12.24% | 8.18% | 3.66% | 6.93% | 5.97% | 8.07% | 3.84% | 2.25% | 1.51% | 2.72% |
| 2026/01/07 | 12.8% | 8.82% | 6.53% | 6.25% | 6.64% | 8.07% | 4.08% | 2.65% | 1.74% | 3.37% |
| 2026/01/08 | 12.8% | 8.42% | 5.48% | 7.21% | 5.42% | 8.48% | 4.54% | 2.49% | 2.34% | 1.43% |
| 2026/01/09 | 9.95% | 8.75% | 6.02% | 6.94% | 4.51% | 10.66% | 5.46% | 2.71% | 2.22% | 3.02% |
| 2026/01/10 | 10.68% | 8.26% | 5.21% | 4.84% | 4.83% | 10.91% | 4.15% | 2.25% | 2.38% | 4.39% |
| 2026/01/11 | 10.94% | 7.84% | 4.44% | 6.24% | 5% | 10.15% | 5% | 2.29% | 2.73% | 2.78% |
| 2026/01/12 | 11.81% | 6.36% | 4.87% | 5.15% | 3.59% | 10.81% | 3.95% | 2.83% | 2.33% | 3.58% |
| 2026/01/13 | 12.86% | 9.55% | 3.83% | 6.72% | 3.81% | 9.72% | 4.58% | 2.46% | 1.77% | 2.39% |
| 2026/01/14 | 12.87% | 9.33% | 4.73% | 5.92% | 4.58% | 10.5% | 4.69% | 3.38% | 1.75% | 2.3% |
| 2026/01/15 | 10.58% | 8.35% | 5.3% | 4.53% | 5.17% | 9.17% | 5.67% | 2.35% | 2.01% | 2.52% |
| 2026/01/16 | 9.92% | 8.73% | 6% | 6.91% | 4.5% | 10.63% | 5.44% | 2.71% | 2.21% | 3.01% |
| 2026/01/17 | 12.7% | 9.4% | 4.87% | 6.98% | 5.84% | 7.65% | 4.94% | 2.79% | 1.93% | 2.22% |
| 2026/01/18 | 12.04% | 8.39% | 6.16% | 6.38% | 5.41% | 7.63% | 6.02% | 2.61% | 2.29% | 2.55% |
| 2026/01/19 | 10.37% | 8.75% | 5.27% | 6.34% | 5.93% | 6.96% | 4.38% | 3.15% | 1.81% | 4.3% |
| 2026/01/20 | 12.81% | 9.51% | 3.81% | 6.7% | 3.8% | 9.68% | 4.56% | 2.45% | 1.76% | 2.38% |
| 2026/01/21 | 10.79% | 9.49% | 5.37% | 6.46% | 5.66% | 6.56% | 5.97% | 4.01% | 1.61% | 2.67% |
| 2026/01/22 | 12.24% | 10.5% | 5.85% | 7.48% | 6.38% | 6.61% | 6.17% | 3.43% | 1.5% | 1.49% |
| 2026/01/23 | 10.95% | 9.79% | 4.54% | 6.38% | 6.16% | 6.31% | 5.94% | 4.16% | 1.75% | 2.89% |
| 2026/01/24 | 11.36% | 9.99% | 4.95% | 6.38% | 6.63% | 6.92% | 5.98% | 3.77% | 1.89% | 1.34% |
| 2026/01/25 | 11.56% | 9.46% | 4.51% | 7.03% | 6.75% | 6.22% | 5.56% | 3.36% | 1.41% | 1.87% |
| 2026/01/26 | 12.17% | 8.24% | 5.22% | 7.73% | 5.21% | 5.55% | 5.46% | 3.83% | 1.59% | 1.73% |
| 2026/01/27 | 12.38% | 7.94% | 6.94% | 6.52% | 6.7% | 4.97% | 5.1% | 2.06% | 1.93% | 1.1% |
| 2026/01/28 | 12.93% | 7.35% | 6.22% | 7.19% | 6.24% | 6.12% | 4.65% | 3.53% | 2.39% | 1.93% |
| 2026/01/29 | 14.52% | 7.17% | 7.68% | 7.03% | 5.52% | 6.33% | 3.25% | 3.88% | 2% | 2.26% |
| 2026/01/30 | 10.6% | 8.72% | 6.81% | 5.64% | 7.12% | 5.36% | 5.77% | 3.64% | 1.73% | 2.04% |
| 2026/01/31 | 10.81% | 9.51% | 7.04% | 6.97% | 6.21% | 6.09% | 5.98% | 3.66% | 1.71% | 1.14% |
- nordvpn.com
- cybernews.com
- surfshark.com
- forbes.com
- vpnpro.com
- norton.com
- expressvpn.com
- top10vpn.com
- mcafee.com
- simplisafe.com
Copyright © Adthena. All rights reserved.
NordVPN’s spend share fluctuated, peaking at 14.52% on January 29. Cybernews saw a decline, ending at 9.51%. Surfshark’s share rose, closing at 7.04%. Forbes maintained stability, finishing at 6.97%.
Competitor Count for US Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1124 |
| 2026/01/02 | 1144 |
| 2026/01/03 | 1100 |
| 2026/01/04 | 1102 |
| 2026/01/05 | 1150 |
| 2026/01/06 | 1150 |
| 2026/01/07 | 1104 |
| 2026/01/08 | 1094 |
| 2026/01/09 | 1085 |
| 2026/01/10 | 1096 |
| 2026/01/11 | 1078 |
| 2026/01/12 | 1150 |
| 2026/01/13 | 1103 |
| 2026/01/14 | 1121 |
| 2026/01/15 | 1084 |
| 2026/01/16 | 1085 |
| 2026/01/17 | 1061 |
| 2026/01/18 | 1050 |
| 2026/01/19 | 1107 |
| 2026/01/20 | 1103 |
| 2026/01/21 | 1101 |
| 2026/01/22 | 1047 |
| 2026/01/23 | 1070 |
| 2026/01/24 | 1091 |
| 2026/01/25 | 1106 |
| 2026/01/26 | 1156 |
| 2026/01/27 | 1131 |
| 2026/01/28 | 1101 |
| 2026/01/29 | 1077 |
| 2026/01/30 | 1063 |
| 2026/01/31 | 1017 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 1,156 on the 26th. The month concluded with a dip to 1,017.