Share of Clicks for top 10 US Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 15.1 |
| norton.com | 10.66 |
| cybernews.com | 6.07 |
| forbes.com | 4.63 |
| simplisafe.com | 4.31 |
| expressvpn.com | 4.15 |
| surfshark.com | 4.01 |
| mcafee.com | 4.01 |
| lastpass.com | 2.23 |
| 1password.com | 2.22 |
| others | 42.61 |
- nordvpn.com - 15.1%
- norton.com - 10.66%
- cybernews.com - 6.07%
- forbes.com - 4.63%
- simplisafe.com - 4.31%
- expressvpn.com - 4.15%
- surfshark.com - 4.01%
- mcafee.com - 4.01%
- lastpass.com - 2.23%
- 1password.com - 2.22%
- others - 42.61%
Copyright © Adthena. All rights reserved.
NordVPN leads with 15.1% click share, followed by Norton at 10.66%. Others dominate with 42.61%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | cybernews.com | forbes.com | norton.com | mcafee.com | expressvpn.com | surfshark.com | nordlayer.com | bitdefender.com | vpnpro.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 7.88% | 8.19% | 6.27% | 12.06% | 2.93% | 2.19% | 4.45% | 2.07% | 2.19% | 2.8% |
| 2026/06/02 | 7.98% | 8.67% | 4.73% | 12.51% | 2.69% | 2.12% | 4.79% | 2.57% | 1.53% | 2.88% |
| 2026/06/03 | 9.61% | 8.19% | 4.94% | 13.16% | 3.71% | 2.13% | 3.82% | 2.71% | 2.24% | 3% |
| 2026/06/04 | 7.96% | 7.19% | 5.19% | 12.04% | 2.64% | 2.18% | 3.64% | 2.22% | 1.63% | 2.28% |
| 2026/06/05 | 8.35% | 8.03% | 5.16% | 12.39% | 2.81% | 1.53% | 3.73% | 2.31% | 1.46% | 2.83% |
| 2026/06/06 | 8.89% | 7.42% | 6.03% | 11.38% | 2.61% | 2.06% | 3.94% | 2.53% | 1.52% | 3.46% |
| 2026/06/07 | 8.98% | 7.58% | 5.67% | 12.38% | 4.23% | 2.73% | 4.2% | 2.24% | 1.66% | 3.16% |
| 2026/06/08 | 10.13% | 7.45% | 6.73% | 8.25% | 2.75% | 3.46% | 4.56% | 2.55% | 1.29% | 2.55% |
| 2026/06/09 | 9.65% | 5.73% | 4.48% | 13.49% | 3.17% | 2.83% | 3.67% | 2.33% | 2.48% | 2.29% |
| 2026/06/10 | 10.62% | 7.95% | 5.87% | 11.84% | 3.28% | 4.98% | 3.7% | 1.38% | 1.6% | 2.57% |
| 2026/06/11 | 9.82% | 6.97% | 5.89% | 12.55% | 3.17% | 5.53% | 3.95% | 2.23% | 1.34% | 2.49% |
| 2026/06/12 | 11.05% | 7.46% | 5.3% | 11.88% | 3.35% | 5.93% | 3.76% | 1.69% | 1.47% | 1.9% |
| 2026/06/13 | 9.49% | 6.81% | 5.94% | 14.26% | 5.58% | 3.75% | 3.86% | 2.28% | 2.25% | 1.99% |
| 2026/06/14 | 10.18% | 7.89% | 7.82% | 7.12% | 4.1% | 4.04% | 4.31% | 2.42% | 1.17% | 2.88% |
| 2026/06/15 | 10.6% | 7.42% | 7.95% | 13.36% | 4.51% | 2.27% | 3.97% | 2.17% | 2.72% | 3.08% |
| 2026/06/16 | 11.31% | 8.08% | 6.76% | 13.75% | 4.32% | 3.67% | 3.34% | 1.56% | 2.03% | 2.33% |
| 2026/06/17 | 11.44% | 6.9% | 6.9% | 13.16% | 3.94% | 3.89% | 3.1% | 2.43% | 2.79% | 2.73% |
| 2026/06/18 | 10.28% | 7.08% | 7.59% | 13.34% | 6.08% | 3.77% | 2.88% | 2.05% | 3.39% | 2.75% |
| 2026/06/19 | 8.98% | 5.24% | 6.47% | 13.38% | 6.92% | 3.47% | 2.78% | 2.4% | 2.47% | 1.01% |
| 2026/06/20 | 13.02% | 7.17% | 7.74% | 5.33% | 5.03% | 4.44% | 3.34% | 2.07% | 1.35% | 1.27% |
| 2026/06/21 | 12.33% | 7.51% | 9.2% | 6.33% | 6.29% | 4.79% | 3.79% | 2.17% | 0.81% | 1.07% |
| 2026/06/22 | 12.92% | 9.17% | 7.43% | 6.49% | 5.7% | 4.51% | 4.58% | 1.84% | 0.79% | 1.47% |
| 2026/06/23 | 12.12% | 9.62% | 7.46% | 7.31% | 4.84% | 3.81% | 4.1% | 2.36% | 0.92% | 1.24% |
| 2026/06/24 | 12.53% | 9.26% | 7.12% | 8.19% | 5.03% | 4.45% | 3.61% | 1.65% | 1.23% | 1% |
| 2026/06/25 | 11.04% | 8.14% | 7.95% | 7.77% | 5.88% | 5.28% | 3.89% | 2.3% | 1.81% | 1.28% |
| 2026/06/26 | 11.42% | 8.54% | 7.9% | 7.45% | 6.18% | 5.86% | 3.96% | 1.73% | 1.82% | 1.58% |
| 2026/06/27 | 12.84% | 11.63% | 8.94% | 6.72% | 5.34% | 4.25% | 3.35% | 1.99% | 1.2% | 1.83% |
| 2026/06/28 | 11.53% | 10.62% | 8.67% | 6.28% | 6.28% | 4.69% | 2.8% | 2.39% | 1.07% | 1.63% |
| 2026/06/29 | 10.33% | 10.37% | 8.37% | 7.8% | 5.47% | 4.39% | 4.54% | 1.82% | 1.64% | 0.88% |
| 2026/06/30 | 10.45% | 9.9% | 8.26% | 7.7% | 7.33% | 4.26% | 3.56% | 2.7% | 1.41% | 1.01% |
- nordvpn.com
- cybernews.com
- forbes.com
- norton.com
- mcafee.com
- expressvpn.com
- surfshark.com
- nordlayer.com
- bitdefender.com
- vpnpro.com
Copyright © Adthena. All rights reserved.
In June 2026, NordVPN’s PPC spend share surged, peaking mid-month, while Cybernews and Forbes showed fluctuating trends. Norton led early but dipped later. McAfee and ExpressVPN saw gradual increases, with Surfshark and NordLayer maintaining steady patterns. Bitdefender and VPNPro experienced minor fluctuations.
Competitor Count for US Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1079 |
| 2026/06/02 | 975 |
| 2026/06/03 | 1076 |
| 2026/06/04 | 1035 |
| 2026/06/05 | 1037 |
| 2026/06/06 | 987 |
| 2026/06/07 | 1036 |
| 2026/06/08 | 1062 |
| 2026/06/09 | 1043 |
| 2026/06/10 | 1013 |
| 2026/06/11 | 1006 |
| 2026/06/12 | 980 |
| 2026/06/13 | 918 |
| 2026/06/14 | 924 |
| 2026/06/15 | 962 |
| 2026/06/16 | 928 |
| 2026/06/17 | 945 |
| 2026/06/18 | 924 |
| 2026/06/19 | 903 |
| 2026/06/20 | 870 |
| 2026/06/21 | 863 |
| 2026/06/22 | 873 |
| 2026/06/23 | 893 |
| 2026/06/24 | 871 |
| 2026/06/25 | 861 |
| 2026/06/26 | 836 |
| 2026/06/27 | 818 |
| 2026/06/28 | 827 |
| 2026/06/29 | 859 |
| 2026/06/30 | 854 |
Copyright © Adthena. All rights reserved.
June began with 1,079 advertisers, peaking early, then steadily declined to 854 by month’s end.