Share of Clicks for top 10 US Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 14.65 |
| norton.com | 8.73 |
| mcafee.com | 6.65 |
| simplisafe.com | 4.56 |
| forbes.com | 4.24 |
| expressvpn.com | 3.88 |
| cybernews.com | 3.78 |
| 1password.com | 3.76 |
| malwarebytes.com | 3.33 |
| surfshark.com | 3.15 |
| others | 43.27 |
- nordvpn.com - 14.65%
- norton.com - 8.73%
- mcafee.com - 6.65%
- simplisafe.com - 4.56%
- forbes.com - 4.24%
- expressvpn.com - 3.88%
- cybernews.com - 3.78%
- 1password.com - 3.76%
- malwarebytes.com - 3.33%
- surfshark.com - 3.15%
- others - 43.27%
Copyright © Adthena. All rights reserved.
In the cybersecurity PPC landscape, ‘others’ dominate with 43.27% click share. NordVPN leads individual advertisers at 14.65%, followed by Norton at 8.73% and McAfee at 6.65%.
Share of Spend for the top 10 US Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | mcafee.com | forbes.com | cybernews.com | norton.com | expressvpn.com | surfshark.com | totalav.com | simplisafe.com | top10vpn.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 11.69% | 10.05% | 5.78% | 5.85% | 12.25% | 2.45% | 3.57% | 0.93% | 3.44% | 1.51% |
| 2026/09/02 | 10.43% | 12.13% | 5.08% | 4.41% | 12.65% | 1.86% | 2.9% | 2.12% | 4.96% | 1.93% |
| 2026/09/03 | 9.42% | 10.85% | 5.45% | 4.32% | 12.57% | 1.87% | 2.97% | 2.53% | 4.08% | 1.59% |
| 2026/09/04 | 10% | 9.92% | 4.28% | 4.86% | 13.12% | 1.52% | 2.41% | 2.45% | 3.68% | 1.57% |
| 2026/09/05 | 10.78% | 9.92% | 4.84% | 5.62% | 12.18% | 1.77% | 1.93% | 2.33% | 3.86% | 2.04% |
| 2026/09/06 | 7.65% | 9.75% | 7.45% | 5.99% | 12.82% | 1.79% | 1.2% | 1.96% | 3.04% | 2.55% |
| 2026/09/07 | 7.46% | 9.04% | 7.59% | 5.66% | 12.97% | 2.23% | 1.98% | 2.06% | 2.45% | 2.16% |
| 2026/09/08 | 10.13% | 6.27% | 6.97% | 5.64% | 12.49% | 1.49% | 2.24% | 2.42% | 2.98% | 1.4% |
| 2026/09/09 | 12.06% | 7.46% | 6.11% | 5.54% | 10.03% | 1.72% | 3.41% | 1.31% | 0.99% | 3.33% |
| 2026/09/10 | 12.21% | 7.64% | 7.05% | 4.82% | 8.42% | 2.9% | 2.71% | 2.17% | 0.86% | 1.79% |
| 2026/09/11 | 14.27% | 7.42% | 5.37% | 4.65% | 10.11% | 2.78% | 2.94% | 3.2% | 1.43% | 1.51% |
| 2026/09/12 | 11.09% | 7.54% | 4.7% | 4.73% | 10.38% | 3.02% | 2.99% | 3.32% | 1.95% | 1.33% |
| 2026/09/13 | 14.43% | 7.58% | 4.81% | 4.18% | 8.38% | 3.08% | 3.35% | 3.48% | 1.55% | 2.21% |
| 2026/09/14 | 14.35% | 7.94% | 4.51% | 3.2% | 7.59% | 4.18% | 2.66% | 4.05% | 1.47% | 2.36% |
| 2026/09/15 | 13.28% | 8.46% | 5.87% | 4.32% | 7.39% | 4.44% | 1.83% | 3.44% | 1.39% | 2.67% |
| 2026/09/16 | 14.19% | 7.83% | 4.94% | 3.88% | 8.33% | 5.8% | 2.51% | 1.62% | 1.32% | 2.25% |
| 2026/09/17 | 10.86% | 7.47% | 5.82% | 4.84% | 8.06% | 6.02% | 2.14% | 3.14% | 1.21% | 1.28% |
| 2026/09/18 | 12.24% | 7.82% | 7.91% | 6.54% | 6.02% | 4.63% | 1.61% | 1.79% | 1.79% | 2.34% |
| 2026/09/19 | 12.56% | 7.59% | 8.18% | 5.91% | 7.58% | 4.46% | 1.76% | 1.44% | 1.58% | 2.54% |
| 2026/09/20 | 11.74% | 7.94% | 7.99% | 5.31% | 6.7% | 5.19% | 2.57% | 1.08% | 1.3% | 2.66% |
| 2026/09/21 | 11.31% | 8.54% | 7.64% | 5.21% | 7.67% | 4.68% | 2.1% | 1.23% | 2.13% | 2.39% |
| 2026/09/22 | 11.84% | 8.65% | 8.13% | 6.13% | 6.72% | 4.26% | 2.16% | 1.04% | 2.24% | 2.53% |
| 2026/09/23 | 9.4% | 8.61% | 8.11% | 6.64% | 6.27% | 4.29% | 2.64% | 0.69% | 2.27% | 3.5% |
| 2026/09/24 | 11.64% | 10.27% | 7.77% | 6.11% | 7.01% | 4.36% | 2.85% | 1.13% | 1.21% | 1.35% |
| 2026/09/25 | 10.83% | 10.27% | 7.82% | 4.76% | 7.11% | 4.72% | 3.27% | 1.25% | 1.22% | 1.99% |
| 2026/09/26 | 9.91% | 9.61% | 8.47% | 5.94% | 8.44% | 3.94% | 3.76% | 1.53% | 1.05% | 3.05% |
| 2026/09/27 | 11.31% | 10.03% | 6.79% | 4.77% | 7.83% | 5.52% | 3.87% | 1.16% | 0.94% | 1.55% |
| 2026/09/28 | 11.33% | 9.89% | 7.45% | 4.46% | 5.04% | 4.12% | 5.24% | 1.84% | 1.43% | 3.17% |
| 2026/09/29 | 12.18% | 8.48% | 6.84% | 5.41% | 7.31% | 4.28% | 3.89% | 1.24% | 1.43% | 2.24% |
| 2026/09/30 | 10.85% | 10.02% | 6.77% | 5.67% | 5.61% | 4.31% | 4.06% | 2.77% | 2.27% | 1.99% |
- nordvpn.com
- mcafee.com
- forbes.com
- cybernews.com
- norton.com
- expressvpn.com
- surfshark.com
- totalav.com
- simplisafe.com
- top10vpn.com
Copyright © Adthena. All rights reserved.
In September 2026, NordVPN’s PPC spend share fluctuated, peaking mid-month. McAfee’s share dipped early but recovered. Forbes and Cybernews saw steady gains, while Norton’s share declined. ExpressVPN and Surfshark experienced growth, with TotalAV and SimpliSafe showing mixed trends. Top10VPN remained stable.
Competitor Count for US Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 730 |
| 2026/09/02 | 808 |
| 2026/09/03 | 823 |
| 2026/09/04 | 857 |
| 2026/09/05 | 859 |
| 2026/09/06 | 855 |
| 2026/09/07 | 879 |
| 2026/09/08 | 875 |
| 2026/09/09 | 885 |
| 2026/09/10 | 848 |
| 2026/09/11 | 841 |
| 2026/09/12 | 820 |
| 2026/09/13 | 826 |
| 2026/09/14 | 745 |
| 2026/09/15 | 775 |
| 2026/09/16 | 777 |
| 2026/09/17 | 764 |
| 2026/09/18 | 767 |
| 2026/09/19 | 758 |
| 2026/09/20 | 796 |
| 2026/09/21 | 806 |
| 2026/09/22 | 795 |
| 2026/09/23 | 779 |
| 2026/09/24 | 769 |
| 2026/09/25 | 792 |
| 2026/09/26 | 783 |
| 2026/09/27 | 771 |
| 2026/09/28 | 784 |
| 2026/09/29 | 767 |
| 2026/09/30 | 750 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 730 and peaking at 885 mid-month. The month concluded with a slight decline, ending at 750.