Share of Clicks for top 10 US Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 17.61 |
| norton.com | 9.74 |
| simplisafe.com | 7.18 |
| mcafee.com | 5.75 |
| cybernews.com | 4.46 |
| 1password.com | 3.68 |
| forbes.com | 3.5 |
| surfshark.com | 3.25 |
| malwarebytes.com | 3.13 |
| expressvpn.com | 2.93 |
| others | 38.77 |
- nordvpn.com - 17.61%
- norton.com - 9.74%
- simplisafe.com - 7.18%
- mcafee.com - 5.75%
- cybernews.com - 4.46%
- 1password.com - 3.68%
- forbes.com - 3.5%
- surfshark.com - 3.25%
- malwarebytes.com - 3.13%
- expressvpn.com - 2.93%
- others - 38.77%
Copyright © Adthena. All rights reserved.
NordVPN leads with 17.61% click share, followed by Norton at 9.74%. Others dominate with 38.77%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | norton.com | mcafee.com | cybernews.com | forbes.com | simplisafe.com | microsoft.com | expressvpn.com | surfshark.com | bitdefender.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 19.82% | 8.2% | 5.07% | 7.35% | 5.9% | 2.41% | 1.55% | 2.27% | 3.58% | 2.5% |
| 2026/08/02 | 23.83% | 5.74% | 4.6% | 6.72% | 6.42% | 2.33% | 1.45% | 3.4% | 4.07% | 1.08% |
| 2026/08/03 | 18.9% | 7.91% | 4.47% | 8.79% | 7.33% | 3% | 0.86% | 3.63% | 3.84% | 1.88% |
| 2026/08/04 | 22.83% | 8.36% | 3.57% | 7.53% | 6.2% | 1.92% | 0.81% | 3.73% | 3.4% | 1.84% |
| 2026/08/05 | 10.99% | 10.75% | 5.09% | 6.06% | 4.75% | 2.15% | 1.55% | 3.15% | 4.89% | 3.43% |
| 2026/08/06 | 15.94% | 8.41% | 3.48% | 8.23% | 5.17% | 2.69% | 2.26% | 2.46% | 4.7% | 1.83% |
| 2026/08/07 | 13.3% | 10.73% | 4.76% | 6.39% | 5.88% | 2.43% | 2.37% | 2.77% | 4.78% | 2.13% |
| 2026/08/08 | 10.07% | 10.72% | 7.06% | 4.07% | 7.96% | 4.66% | 3.89% | 1.92% | 4.68% | 2.43% |
| 2026/08/09 | 12.08% | 11.05% | 6.63% | 3.83% | 4.32% | 3.36% | 4.23% | 1.88% | 3.69% | 4.03% |
| 2026/08/10 | 14.32% | 10.31% | 6.73% | 7.11% | 6.17% | 2.46% | 3.39% | 1.91% | 4.35% | 2.59% |
| 2026/08/11 | 14.05% | 9.04% | 6.16% | 6.4% | 4.56% | 3.39% | 2.45% | 2.18% | 4.13% | 2.84% |
| 2026/08/12 | 7.25% | 10.5% | 6.27% | 6.79% | 4.72% | 4.62% | 1.44% | 1.48% | 2.87% | 3.15% |
| 2026/08/13 | 12.64% | 9.39% | 6.65% | 8.56% | 5.08% | 4.02% | 2.19% | 3.14% | 2.53% | 2.71% |
| 2026/08/14 | 12.92% | 10.07% | 5.29% | 5.48% | 4.82% | 4.6% | 1.66% | 3.2% | 2.22% | 3.15% |
| 2026/08/15 | 13.58% | 10.79% | 6.25% | 6.38% | 5.13% | 4.66% | 2.94% | 1.72% | 2.89% | 2.88% |
| 2026/08/16 | 16.21% | 10.16% | 5.45% | 5.86% | 4.48% | 3.17% | 3.02% | 0.96% | 3.77% | 4.53% |
| 2026/08/17 | 14.94% | 11.29% | 6.66% | 4.4% | 4.78% | 2.67% | 2.22% | 2.59% | 4.63% | 2.07% |
| 2026/08/18 | 6.16% | 12.66% | 7.61% | 3.76% | 3.48% | 4.8% | 3.15% | 1.85% | 2.57% | 3.88% |
| 2026/08/19 | 5.78% | 13.53% | 8.2% | 5.32% | 6.44% | 2.62% | 2.63% | 1.02% | 2.37% | 3.99% |
| 2026/08/20 | 13.99% | 11.48% | 7.27% | 3.73% | 2.43% | 3.36% | 3.33% | 0.8% | 2.6% | 3.48% |
| 2026/08/21 | 12.63% | 10.81% | 8.17% | 5.67% | 4.69% | 2.98% | 3.7% | 1.43% | 3.94% | 2.32% |
| 2026/08/22 | 11.66% | 10.54% | 8.26% | 8.58% | 7.56% | 2.46% | 2.35% | 3.31% | 2.97% | 3.64% |
| 2026/08/23 | 11.63% | 10.24% | 8.94% | 8.78% | 8.25% | 2.9% | 3.52% | 2.01% | 4.03% | 2.62% |
| 2026/08/24 | 13.99% | 10.85% | 9.05% | 8.45% | 7.51% | 3.11% | 2.22% | 1.92% | 3.15% | 2.46% |
| 2026/08/25 | 12.1% | 11.44% | 8.88% | 8.05% | 6.59% | 3.08% | 2.68% | 2.38% | 2.22% | 3.14% |
| 2026/08/26 | 10.88% | 12.56% | 10.34% | 6.66% | 6.27% | 3.07% | 2.54% | 3% | 1.97% | 3.53% |
| 2026/08/27 | 12.87% | 12% | 8.51% | 7.3% | 6.56% | 4.02% | 3.1% | 3.04% | 2.25% | 2.66% |
| 2026/08/28 | 9.68% | 12.73% | 10.15% | 6.72% | 5.97% | 2.43% | 3.65% | 2.73% | 2.13% | 3.45% |
| 2026/08/29 | 11.32% | 12.58% | 7.93% | 6.43% | 4.83% | 3.5% | 4.34% | 2.16% | 2.13% | 2.09% |
| 2026/08/30 | 9.21% | 11.52% | 10.01% | 6.09% | 6.36% | 2.28% | 4.4% | 1.73% | 2.02% | 2.06% |
| 2026/08/31 | 11.11% | 10.79% | 9.27% | 6.14% | 6.11% | 3.65% | 3.18% | 2.44% | 2.25% | 1.8% |
- nordvpn.com
- norton.com
- mcafee.com
- cybernews.com
- forbes.com
- simplisafe.com
- microsoft.com
- expressvpn.com
- surfshark.com
- bitdefender.com
Copyright © Adthena. All rights reserved.
NordVPN’s spend share fluctuated, peaking early, then declining. Norton steadily increased, surpassing NordVPN mid-month. McAfee and Cybernews showed consistent growth. Forbes and SimpliSafe had minor fluctuations. Microsoft and ExpressVPN remained stable. Surfshark and Bitdefender saw slight declines.
Competitor Count for US Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 866 |
| 2026/08/02 | 862 |
| 2026/08/03 | 852 |
| 2026/08/04 | 885 |
| 2026/08/05 | 714 |
| 2026/08/06 | 698 |
| 2026/08/07 | 673 |
| 2026/08/08 | 614 |
| 2026/08/09 | 643 |
| 2026/08/10 | 718 |
| 2026/08/11 | 714 |
| 2026/08/12 | 689 |
| 2026/08/13 | 686 |
| 2026/08/14 | 665 |
| 2026/08/15 | 641 |
| 2026/08/16 | 637 |
| 2026/08/17 | 646 |
| 2026/08/18 | 621 |
| 2026/08/19 | 591 |
| 2026/08/20 | 604 |
| 2026/08/21 | 618 |
| 2026/08/22 | 608 |
| 2026/08/23 | 622 |
| 2026/08/24 | 630 |
| 2026/08/25 | 626 |
| 2026/08/26 | 617 |
| 2026/08/27 | 656 |
| 2026/08/28 | 687 |
| 2026/08/29 | 701 |
| 2026/08/30 | 714 |
| 2026/08/31 | 725 |
Copyright © Adthena. All rights reserved.
August began with 866 advertisers, peaking at 885 on the 4th. A decline followed, reaching 591 on the 19th. The month concluded with a recovery to 725 advertisers.