Share of Clicks for top 10 AUS Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 31.55 |
| expressvpn.com | 7.87 |
| surfshark.com | 6.54 |
| norton.com | 5.94 |
| lastpass.com | 4.77 |
| bitdefender.com | 3.7 |
| 1password.com | 3.54 |
| mcafee.com | 3.51 |
| top10vpn.com | 3.35 |
| cybernews.com | 3.04 |
| others | 26.19 |
- nordvpn.com - 31.55%
- expressvpn.com - 7.87%
- surfshark.com - 6.54%
- norton.com - 5.94%
- lastpass.com - 4.77%
- bitdefender.com - 3.7%
- 1password.com - 3.54%
- mcafee.com - 3.51%
- top10vpn.com - 3.35%
- cybernews.com - 3.04%
- others - 26.19%
Copyright © Adthena. All rights reserved.
NordVPN leads with 31.55% click share, followed by ExpressVPN at 7.87%. Others collectively hold 26.19%, showcasing diverse competition.
Share of Spend for the top 10 AUS Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | norton.com | cybernews.com | expressvpn.com | top10vpn.com | bitdefender.com | surfshark.com | mcafee.com | cloudflare.com | vpnpro.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 14.64% | 7.06% | 13.85% | 9.87% | 4.43% | 4.59% | 9.33% | 2.27% | 1.64% | 2.64% |
| 2026/05/02 | 19.99% | 9.88% | 6.65% | 10.94% | 7.89% | 4.9% | 9.84% | 3.65% | 1.8% | 4.36% |
| 2026/05/03 | 18.04% | 9.24% | 13.27% | 5.2% | 7.42% | 4.27% | 14.26% | 3.04% | 1.88% | 2.09% |
| 2026/05/04 | 15.79% | 8.08% | 5.96% | 14.19% | 4.86% | 7.04% | 9.88% | 4.27% | 0.91% | 5.03% |
| 2026/05/05 | 15.97% | 10.98% | 6.94% | 8.33% | 9.67% | 5.94% | 8.6% | 3.76% | 2.38% | 1.99% |
| 2026/05/06 | 19.89% | 14.57% | 7.14% | 9.71% | 2.77% | 5.77% | 8.51% | 5.68% | 1.03% | 1.27% |
| 2026/05/07 | 19.53% | 10.64% | 11.3% | 5.94% | 7.1% | 6% | 8.61% | 4.15% | 2.98% | 0.16% |
| 2026/05/08 | 16.99% | 8.76% | 11.55% | 11.13% | 7.16% | 4.84% | 7.49% | 3.1% | 2.82% | 0.59% |
| 2026/05/09 | 12.24% | 9.74% | 12.85% | 5.82% | 15.74% | 4.96% | 8.97% | 2.66% | 2.86% | 2.66% |
| 2026/05/10 | 17.27% | 8.94% | 10.72% | 11.11% | 9.37% | 4.08% | 10.34% | 2.33% | 3.32% | 1.99% |
| 2026/05/11 | 14.56% | 10.36% | 8.98% | 7.2% | 9.39% | 5.44% | 9.29% | 3.08% | 1.63% | 5.37% |
| 2026/05/12 | 14.28% | 12.77% | 6.81% | 6.87% | 5.38% | 7.28% | 5.57% | 4.87% | 1.17% | 1.74% |
| 2026/05/13 | 17.53% | 12.5% | 9.91% | 6.71% | 6.93% | 6.31% | 9.36% | 5.22% | 1.24% | 3.41% |
| 2026/05/14 | 16.39% | 12.25% | 3.43% | 10.95% | 2.86% | 5.54% | 9.03% | 4.85% | 4.42% | 2% |
| 2026/05/15 | 15.97% | 11.51% | 5.02% | 8.09% | 6.94% | 7.06% | 3.03% | 4.85% | 1.95% | 4.06% |
| 2026/05/16 | 16.95% | 13.51% | 7.97% | 7.55% | 8% | 7.95% | 6.31% | 4.59% | 2.65% | 0.71% |
| 2026/05/17 | 16.39% | 12.69% | 7.79% | 6.95% | 5.73% | 6.28% | 3.86% | 5.01% | 3.03% | 3.4% |
| 2026/05/18 | 16.63% | 11.5% | 6.2% | 7.28% | 7.06% | 7.9% | 3.11% | 4.91% | 1.14% | 1.94% |
| 2026/05/19 | 16.12% | 13.42% | 9.75% | 5.37% | 1.72% | 8.78% | 8.75% | 8.35% | 1.84% | 2.38% |
| 2026/05/20 | 21.92% | 11.68% | 6.55% | 6.15% | 5.03% | 7.07% | 5.47% | 7.54% | 1.02% | 2.6% |
| 2026/05/21 | 19.46% | 9.48% | 6.32% | 6.29% | 2.68% | 10.1% | 6.57% | 8.66% | 1.66% | 2.17% |
| 2026/05/22 | 15.89% | 10.03% | 4.16% | 10.67% | 13.24% | 7.12% | 4.3% | 5.64% | 2.95% | 3.53% |
| 2026/05/23 | 20.73% | 9.63% | 7.67% | 8.01% | 11.95% | 5.13% | 4% | 5.95% | 2.48% | 1.99% |
| 2026/05/24 | 20.58% | 9.01% | 6.3% | 8.92% | 10.6% | 6.39% | 3.84% | 5.72% | 2.69% | 5.43% |
| 2026/05/25 | 18.51% | 10.11% | 10.82% | 6.66% | 6.66% | 7.26% | 4.83% | 4.84% | 2.91% | 0.88% |
| 2026/05/26 | 14.36% | 10.57% | 9.61% | 5.01% | 6.46% | 7.41% | 4.96% | 7.29% | 1% | 2.42% |
| 2026/05/27 | 16.55% | 11.01% | 8.45% | 7.42% | 6.63% | 7.75% | 3.69% | 6.61% | 1.93% | 3.86% |
| 2026/05/28 | 14.71% | 12.22% | 4.96% | 7.57% | 7.95% | 6.88% | 3.5% | 7.19% | 3.35% | 0.88% |
| 2026/05/29 | 20.8% | 10.05% | 6.53% | 7.92% | 10.18% | 7.67% | 3.26% | 5.4% | 3.22% | 0.56% |
| 2026/05/30 | 18.92% | 10.65% | 8.13% | 7.47% | 8.32% | 7.24% | 3.74% | 5.58% | 2.64% | 2.59% |
| 2026/05/31 | 15.85% | 13.86% | 10.62% | 6.16% | 5.93% | 5.63% | 5.1% | 5.04% | 4.52% | 2.12% |
- nordvpn.com
- norton.com
- cybernews.com
- expressvpn.com
- top10vpn.com
- bitdefender.com
- surfshark.com
- mcafee.com
- cloudflare.com
- vpnpro.com
Copyright © Adthena. All rights reserved.
In May 2026, NordVPN led with fluctuating spend, peaking at 21.92%. Norton and Cybernews followed, showing varied trends. ExpressVPN and Surfshark had moderate shares, while McAfee and Cloudflare saw lower, yet steady, activity. The month concluded with NordVPN maintaining dominance.
Competitor Count for AUS Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 169 |
| 2026/05/02 | 158 |
| 2026/05/03 | 163 |
| 2026/05/04 | 163 |
| 2026/05/05 | 163 |
| 2026/05/06 | 158 |
| 2026/05/07 | 158 |
| 2026/05/08 | 174 |
| 2026/05/09 | 158 |
| 2026/05/10 | 167 |
| 2026/05/11 | 172 |
| 2026/05/12 | 180 |
| 2026/05/13 | 183 |
| 2026/05/14 | 172 |
| 2026/05/15 | 183 |
| 2026/05/16 | 184 |
| 2026/05/17 | 190 |
| 2026/05/18 | 194 |
| 2026/05/19 | 182 |
| 2026/05/20 | 193 |
| 2026/05/21 | 185 |
| 2026/05/22 | 181 |
| 2026/05/23 | 178 |
| 2026/05/24 | 182 |
| 2026/05/25 | 186 |
| 2026/05/26 | 200 |
| 2026/05/27 | 200 |
| 2026/05/28 | 214 |
| 2026/05/29 | 199 |
| 2026/05/30 | 200 |
| 2026/05/31 | 211 |
Copyright © Adthena. All rights reserved.
May began with 169 advertisers, fluctuating initially, then steadily rising. By month’s end, advertisers peaked at 211, marking a significant increase.