Share of Clicks for top 10 AUS Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 23.15 |
| eufy.com | 18.13 |
| surfshark.com | 7.44 |
| cloudflare.com | 7.16 |
| expressvpn.com | 5.45 |
| norton.com | 4.88 |
| lastpass.com | 4.83 |
| 1password.com | 4.77 |
| cybernews.com | 3.43 |
| bitdefender.com | 2.68 |
| others | 18.08 |
- nordvpn.com - 23.15%
- eufy.com - 18.13%
- surfshark.com - 7.44%
- cloudflare.com - 7.16%
- expressvpn.com - 5.45%
- norton.com - 4.88%
- lastpass.com - 4.83%
- 1password.com - 4.77%
- cybernews.com - 3.43%
- bitdefender.com - 2.68%
- others - 18.08%
Copyright © Adthena. All rights reserved.
In the PPC landscape, NordVPN leads with 23.15% click share, closely followed by Eufy at 18.13%. “Others” collectively hold 18.08%, showcasing diverse competition.
Share of Spend for the top 10 AUS Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | norton.com | cybernews.com | bitdefender.com | mcafee.com | expressvpn.com | top10vpn.com | eufy.com | cloudflare.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 13.85% | 10.91% | 10.92% | 10.98% | 3.84% | 6.31% | 7.78% | 4.28% | 4.29% | 3.98% |
| 2026/07/02 | 12.83% | 10.58% | 10.37% | 12.03% | 4.69% | 8.61% | 4.53% | 3.02% | 3.21% | 1.74% |
| 2026/07/03 | 13.35% | 9.81% | 7.19% | 10.47% | 4.05% | 5.78% | 6.6% | 2.29% | 7.41% | 1.72% |
| 2026/07/04 | 12.76% | 8.55% | 6.2% | 10.64% | 4.43% | 5.79% | 3.92% | 4.9% | 4.61% | 4.49% |
| 2026/07/05 | 15.41% | 10.12% | 6.03% | 12.33% | 4.46% | 6.64% | 5.19% | 2.81% | 2.73% | 4.06% |
| 2026/07/06 | 14.62% | 7.97% | 8.4% | 13.93% | 3.88% | 5.89% | 3.89% | 3.59% | 3.04% | 4.37% |
| 2026/07/07 | 13.26% | 14.51% | 9.62% | 4.31% | 3.67% | 7.09% | 5.15% | 1.42% | 4.21% | 3.92% |
| 2026/07/08 | 13.71% | 12.16% | 15.29% | 7.85% | 2.66% | 7.1% | 5.2% | 1.82% | 2.6% | 2.73% |
| 2026/07/09 | 12.15% | 11.06% | 11.94% | 11.98% | 3.05% | 7.5% | 5.25% | 4.85% | 1.04% | 2.88% |
| 2026/07/10 | 13.56% | 13.48% | 7.57% | 8.82% | 4.59% | 7.45% | 4.72% | 1.28% | 2.23% | 5.1% |
| 2026/07/11 | 13.63% | 7.54% | 8.82% | 12.37% | 6.77% | 7.16% | 3.3% | 5.29% | 2.73% | 4.66% |
| 2026/07/12 | 10.78% | 9.19% | 10.99% | 13.48% | 4.18% | 4.45% | 5.05% | 4.78% | 2.67% | 2.75% |
| 2026/07/13 | 13.58% | 9.69% | 10.95% | 11.06% | 4.95% | 4.79% | 5.45% | 4.38% | 2.73% | 1.6% |
| 2026/07/14 | 12.76% | 6.38% | 13.06% | 9.79% | 5.9% | 6.42% | 5.24% | 1.62% | 2.8% | 0.96% |
| 2026/07/15 | 14.39% | 8.15% | 9.53% | 12.81% | 5.18% | 6.35% | 5.08% | 2.16% | 2.53% | 3.06% |
| 2026/07/16 | 14.91% | 11.46% | 11.29% | 11.44% | 6.19% | 4.36% | 5.62% | 0.64% | 1.11% | 3.16% |
| 2026/07/17 | 13.9% | 10.46% | 10.31% | 8.91% | 6.07% | 3.57% | 6.87% | 1.91% | 3.17% | 2.98% |
| 2026/07/18 | 15.74% | 9.72% | 9.08% | 16.74% | 5.51% | 5.27% | 3.54% | 1.73% | 2.9% | 1.66% |
| 2026/07/19 | 13.01% | 11.2% | 6.85% | 13.29% | 2.41% | 4.49% | 5.1% | 2.94% | 2% | 2.1% |
| 2026/07/20 | 17.12% | 11.38% | 8.93% | 13.53% | 6.26% | 7.18% | 5.3% | 1.48% | 0.18% | 2.5% |
| 2026/07/21 | 12.75% | 6.38% | 13.05% | 9.78% | 5.9% | 6.41% | 5.23% | 1.62% | 2.8% | 0.96% |
| 2026/07/22 | 12.31% | 9.91% | 9.96% | 14.12% | 5.46% | 5.88% | 6.71% | 1.07% | 1.79% | 3.1% |
| 2026/07/23 | 11.5% | 11.33% | 11.57% | 15.02% | 6.34% | 7.39% | 4.4% | 1.14% | 2.27% | 3.89% |
| 2026/07/24 | 8.58% | 8.41% | 12.05% | 8.18% | 6.47% | 7.5% | 4.33% | 0.16% | 2.46% | 6.86% |
| 2026/07/25 | 13.93% | 8.79% | 11.43% | 15.12% | 5.92% | 5.27% | 4.39% | 1.95% | 1.34% | 2.85% |
| 2026/07/26 | 12.9% | 10.87% | 9.83% | 10.67% | 5.44% | 8.68% | 5.92% | 4.2% | 2.06% | 2.98% |
| 2026/07/27 | 17.16% | 7.99% | 14.66% | 10.22% | 5.64% | 5.43% | 4.84% | 2.74% | 1.33% | 2.04% |
| 2026/07/28 | 17.65% | 7.28% | 7.24% | 11.49% | 5.98% | 8.61% | 3.6% | 1.23% | 1.6% | 1.92% |
| 2026/07/29 | 20.18% | 11.2% | 4.52% | 10.77% | 5.91% | 3.14% | 4.27% | 1.14% | 3.15% | 3.07% |
| 2026/07/30 | 15.68% | 7.64% | 14.33% | 11.1% | 3.63% | 4% | 5.62% | 1.99% | 2.96% | 3.56% |
| 2026/07/31 | 13.57% | 11.09% | 8.68% | 7.97% | 5.65% | 5.56% | 4.53% | 3.4% | 2.95% | 2.52% |
- nordvpn.com
- surfshark.com
- norton.com
- cybernews.com
- bitdefender.com
- mcafee.com
- expressvpn.com
- top10vpn.com
- eufy.com
- cloudflare.com
Copyright © Adthena. All rights reserved.
NordVPN’s spend share peaked at 20.18% on July 29, while Surfshark fluctuated, ending at 11.09%. Norton saw a mid-month dip, closing at 8.68%. Cybernews had a strong finish at 7.97%.
Competitor Count for AUS Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 159 |
| 2026/07/02 | 166 |
| 2026/07/03 | 163 |
| 2026/07/04 | 166 |
| 2026/07/05 | 167 |
| 2026/07/06 | 171 |
| 2026/07/07 | 162 |
| 2026/07/08 | 160 |
| 2026/07/09 | 145 |
| 2026/07/10 | 155 |
| 2026/07/11 | 165 |
| 2026/07/12 | 165 |
| 2026/07/13 | 177 |
| 2026/07/14 | 175 |
| 2026/07/15 | 171 |
| 2026/07/16 | 175 |
| 2026/07/17 | 176 |
| 2026/07/18 | 169 |
| 2026/07/19 | 168 |
| 2026/07/20 | 165 |
| 2026/07/21 | 175 |
| 2026/07/22 | 180 |
| 2026/07/23 | 178 |
| 2026/07/24 | 175 |
| 2026/07/25 | 181 |
| 2026/07/26 | 191 |
| 2026/07/27 | 179 |
| 2026/07/28 | 170 |
| 2026/07/29 | 153 |
| 2026/07/30 | 188 |
| 2026/07/31 | 185 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 159 and peaking at 191. The month concluded with a robust 185, indicating a strong finish.