Why is the AUS Software & Technology Cybersecurity June 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cybersecurity June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Cybersecurity June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Cybersecurity June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Cybersecurity June 2026 Report?

The AUS Software & Technology Cybersecurity June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cybersecurity June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Cybersecurity June 2026 Report for?

The AUS Software & Technology Cybersecurity June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Cybersecurity - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cybersecurity category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Cybersecurity AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	31.2723857779
	68.7276142221

31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	36
	64

36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	25%
Transactional	3%
Navigational	14%
Seasonal	0%
Local	1%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cybersecurity brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
eufy.com	21.36
nordvpn.com	20.5
expressvpn.com	5.73
surfshark.com	5.17
arlo.com	4.7
cloudflare.com	4.37
lastpass.com	3.91
norton.com	3.9
ring.com	3.86
1password.com	3.32
others	23.18

eufy.com - 21.36%
nordvpn.com - 20.5%
expressvpn.com - 5.73%
surfshark.com - 5.17%
arlo.com - 4.7%
cloudflare.com - 4.37%
lastpass.com - 3.91%
norton.com - 3.9%
ring.com - 3.86%
1password.com - 3.32%
others - 23.18%

In the PPC landscape, Eufy leads with 21.36% click share, closely followed by NordVPN at 20.5%. ‘Others’ collectively hold 23.18%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cybersecurity brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	nordvpn.com	cybernews.com	surfshark.com	norton.com	mcafee.com	expressvpn.com	bitdefender.com	cloudflare.com	top10vpn.com	eufy.com
2026/06/01	16.46%	7.61%	4.19%	10.34%	5.3%	8.87%	7.47%	3.44%	5.63%	2.25%
2026/06/02	14.2%	8.18%	5.15%	9.52%	8.11%	3.78%	7.47%	3.21%	5.9%	1.71%
2026/06/03	15.84%	7.66%	3.79%	11.86%	8.29%	7.01%	8.21%	1.33%	5.62%	1.01%
2026/06/04	15.37%	5.15%	4.56%	10.62%	7.94%	4.49%	6.88%	1.38%	4.72%	2.65%
2026/06/05	16.63%	7.21%	3.62%	8.11%	6.88%	4.2%	4.86%	1.71%	9.42%	3.2%
2026/06/06	17.43%	8.89%	3.77%	7.35%	5.71%	3.8%	5.16%	2.61%	9.31%	2.52%
2026/06/07	14.34%	8.46%	6.06%	9.98%	7.48%	6.17%	5.16%	2.64%	6.23%	1.63%
2026/06/08	17.35%	6.06%	6.72%	8.46%	6.13%	5.62%	4.25%	2.66%	4.86%	3.82%
2026/06/09	19.11%	7.59%	7.73%	8.09%	4.7%	5.67%	4.15%	3.54%	6.22%	4.5%
2026/06/10	13.47%	8.33%	8.06%	9.25%	6.65%	4.96%	6.52%	3.37%	2.82%	2.34%
2026/06/11	17.81%	5.94%	6.55%	6.69%	6.69%	8.29%	5.51%	2.42%	4.53%	3.58%
2026/06/12	15.8%	7.83%	6.68%	5.69%	6.55%	8.19%	5.18%	3.28%	6.12%	2.71%
2026/06/13	15.26%	7.75%	7.07%	7.09%	8.26%	4.73%	5.2%	1.94%	5.82%	1.56%
2026/06/14	18.07%	7.66%	8.47%	5.81%	6.62%	7.47%	3.63%	2.29%	5.41%	3.72%
2026/06/15	19.06%	8.9%	7.56%	7.49%	4.82%	5.27%	3%	2.52%	6.52%	4.67%
2026/06/16	16.04%	8.04%	10.37%	6%	6.44%	5.49%	5.41%	1.17%	5.87%	1.95%
2026/06/17	17.29%	7.76%	9.32%	6.45%	6.26%	6.07%	7.25%	2.01%	5.97%	2.76%
2026/06/18	14.29%	8.34%	4.9%	9.51%	8.48%	3.92%	7.94%	1.03%	3.77%	5.09%
2026/06/19	14.61%	9.24%	7.7%	9.25%	7.02%	4.32%	8.64%	1.5%	6.4%	2.76%
2026/06/20	18.3%	11.5%	9.94%	6.47%	5.47%	4.91%	3.95%	3.07%	7.63%	2.72%
2026/06/21	16.3%	13.66%	8.01%	6.3%	4.59%	4.85%	3.12%	3.24%	7.79%	5.12%
2026/06/22	16.19%	12.21%	8.77%	8.71%	5.11%	5.08%	4.38%	1.75%	5.37%	3.33%
2026/06/23	20.99%	12.22%	10.08%	9.28%	5.46%	4.8%	3.95%	2.13%	5.45%	3.5%
2026/06/24	19.43%	12.94%	8.36%	6.84%	6.53%	5.55%	3.88%	3.7%	3.49%	2.41%
2026/06/25	14.75%	12.46%	9.03%	9.36%	6.73%	4.54%	4.33%	3.33%	5%	4.03%
2026/06/26	15.66%	8.68%	7.78%	9.15%	7.25%	6.28%	4.19%	3.53%	7.56%	6.3%
2026/06/27	18.95%	10.13%	9.78%	11.64%	6.2%	5.95%	4.86%	3.32%	2.32%	2.57%
2026/06/28	17.94%	11.24%	9.25%	10.97%	7.04%	5.75%	4.32%	2.5%	1.82%	2.57%
2026/06/29	16.25%	13.44%	9.88%	7.51%	5.42%	6.48%	3.64%	3.62%	4.02%	5.13%
2026/06/30	18.76%	14.5%	8.25%	7.55%	6.5%	5.97%	5.83%	4.48%	3.31%	2.03%

nordvpn.com
cybernews.com
surfshark.com
norton.com
mcafee.com
expressvpn.com
bitdefender.com
cloudflare.com
top10vpn.com
eufy.com

In June 2026, NordVPN led with fluctuating spend, peaking at 20.99%. Cybernews surged mid-month, closing at 14.5%. Surfshark and Norton showed varied trends, while McAfee and ExpressVPN maintained moderate shares. Bitdefender and Cloudflare had lower, stable spends.

Market Exposure

Competitor Count for AUS Software & Technology Cybersecurity

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	208
2026/06/02	209
2026/06/03	200
2026/06/04	192
2026/06/05	200
2026/06/06	203
2026/06/07	198
2026/06/08	196
2026/06/09	212
2026/06/10	199
2026/06/11	207
2026/06/12	201
2026/06/13	195
2026/06/14	198
2026/06/15	203
2026/06/16	195
2026/06/17	197
2026/06/18	195
2026/06/19	197
2026/06/20	191
2026/06/21	189
2026/06/22	192
2026/06/23	189
2026/06/24	193
2026/06/25	188
2026/06/26	180
2026/06/27	183
2026/06/28	179
2026/06/29	172
2026/06/30	189

June began with 208 advertisers, peaking at 212 on June 9. A steady decline followed, ending at 189 on June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cybersecurity

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
eufy.com	6.45%
nordvpn.com	1.54%
cybernews.com	1.37%
cloudflare.com	0.71%
avg.com	0.65%
mcafee.com	-0.54%
okta.com	-0.79%
expressvpn.com	-1.36%
arlo.com	-3.37%
ring.com	-3.8%

Eufy.com surged with a 6.45% click share increase, while ring.com dropped by 3.8%. NordVPN and Cybernews also saw gains, contrasting with declines for Arlo and ExpressVPN.

Campaign Efficiency

AUS Software & Technology Cybersecurity Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	nordvpn.com	cybernews.com	eufy.com	surfshark.com	expressvpn.com	mcafee.com	norton.com	top10vpn.com	ring.com	arlo.com
2026/06/01	14.29%	6.1%	9.87%	3.79%	7.05%	3.78%	7.46%	3.44%	2.92%	3.33%
2026/06/02	12.57%	7.59%	7.63%	4.77%	4.86%	4.99%	4.55%	4.64%	4.8%	3.71%
2026/06/03	15.04%	6.71%	4.82%	3.7%	7.94%	5.41%	9.03%	3.75%	1.16%	3.14%
2026/06/04	13.26%	5.35%	11.17%	4.07%	5.2%	4.88%	4.63%	2.9%	7.73%	3.25%
2026/06/05	13.63%	5.93%	12.61%	3.44%	4.93%	3.91%	3.53%	5.93%	7.78%	4.96%
2026/06/06	13.2%	6.97%	9.3%	3.19%	4.04%	2.88%	2.85%	5.33%	15.87%	5.5%
2026/06/07	11.63%	6.29%	5.84%	5.06%	5.63%	4.19%	4.16%	3.52%	18.83%	5.01%
2026/06/08	13.25%	3.96%	13.36%	5.01%	5.7%	3.04%	3.14%	2.76%	14.53%	4.7%
2026/06/09	14.97%	5.92%	16.15%	5.97%	5.73%	2.47%	3.03%	4.03%	5%	5.49%
2026/06/10	12.03%	7.46%	10.11%	6.59%	5.74%	4.24%	4.07%	1.85%	7.46%	3.2%
2026/06/11	14.61%	5.47%	13.15%	5.14%	8.09%	3.29%	2.77%	2.11%	7.98%	4.69%
2026/06/12	11.85%	6.11%	9.61%	5.73%	7.24%	2.8%	2.09%	3.46%	16.19%	4.3%
2026/06/13	11.63%	6.2%	5.18%	5.91%	4.34%	4.28%	2.82%	3.17%	20.58%	4.8%
2026/06/14	13.36%	5.3%	13.22%	5.82%	5.69%	3.51%	2.14%	2.97%	14.85%	4.61%
2026/06/15	14.99%	6.64%	16.41%	6.24%	4.74%	2.72%	2.71%	3.93%	6.32%	4.92%
2026/06/16	13.87%	6.6%	8.45%	7.9%	5.63%	4.07%	2.67%	4.38%	6.03%	2.86%
2026/06/17	14.55%	6.19%	11.25%	7.15%	5.75%	3.47%	2.89%	4.1%	6.49%	3.76%
2026/06/18	11.18%	7.16%	19.19%	4.05%	3.56%	4.24%	3.64%	1.96%	10%	3.92%
2026/06/19	12.61%	6.62%	11.24%	6.16%	4.44%	3.77%	3.98%	4.06%	9.78%	3.78%
2026/06/20	15.78%	8.78%	12.44%	8.41%	4.95%	3.45%	3.13%	4.73%	1.66%	1%
2026/06/21	12.49%	10.12%	21.3%	5.23%	4.27%	3.07%	2.43%	4.26%	2.03%	2.27%
2026/06/22	14.6%	10.19%	14.96%	7.42%	5.48%	2.95%	3.92%	3.26%	2.22%	1.8%
2026/06/23	17.47%	10.34%	15.22%	8.05%	4.97%	4.06%	3.98%	3.13%	1.12%	1.92%
2026/06/24	16.47%	11.03%	10.19%	7.4%	5.75%	4.09%	2.7%	2.17%	3.51%	3%
2026/06/25	13.61%	10.76%	16.87%	7.46%	5.89%	4.14%	3.83%	3.02%	1.72%	1.77%
2026/06/26	13.43%	7.04%	24.06%	6.24%	6.59%	4.2%	3.32%	3.88%	3.55%	0.93%
2026/06/27	16.46%	10.64%	10.57%	8.87%	6.15%	3.86%	5.26%	1.79%	1.57%	2.45%
2026/06/28	15.8%	11.02%	9.75%	8.57%	5.64%	4.62%	5.17%	1.3%	2.86%	1.62%
2026/06/29	12.73%	10.71%	22.55%	8.06%	6.02%	3.39%	2.8%	2.26%	0.8%	0.6%
2026/06/30	16.31%	12.71%	8.23%	7.31%	5.87%	4.28%	3.33%	2%	1.95%	0.94%

nordvpn.com
cybernews.com
eufy.com
surfshark.com
expressvpn.com
mcafee.com
norton.com
top10vpn.com
ring.com
arlo.com

In June 2026, NordVPN’s impression share fluctuated, peaking at 17.47% on June 23. Cybernews saw a steady rise, ending at 12.71%. Eufy experienced significant volatility, reaching 24.06% on June 26. Surfshark and ExpressVPN maintained moderate shares, while McAfee and Norton showed lower, stable trends. Top10VPN and Ring had minimal shares, with Ring peaking early. Arlo’s share declined throughout the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cybersecurity

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cybersecurity - Last month

1
Cloudflare: Fast, Secure Sites https://www.cloudflare.com › cloudflare
Secure Websites w/ Cloudflare — Cloudflare ensures secure, private, fast, and reliable connections worldwide. Cloudflare enhances...
2
We've Tried Them All - Best Free VPN Alternatives https://au.cybernews.com
Top 8 free VPN alternatives that prioritize your privacy & digital well-being. Free VPNs can involve risks. Use a trusted VPN with verified security.
3
ExpressVPN – #1 Rated VPN https://www.expressvpn.com
Appear Anywhere in the World — Try Risk-Free ExpressVPN: Blazing-Fast Speeds. Ultra-Secure Connection. 24/7 Support.
4
We're Better Than Free VPNs - Try Now NordVPN Risk-Free https://www.nordvpn.com
Avoid the Risk of Free VPN Services & Get the Privacy You Deserve. Be Safe Anywhere
5
Best Free VPNs for Australia https://www.top10vpn.com › free-vpn › australia
Australia's 10 Fastest VPNs — Extremely Fast Speeds. The Best VPNs Compatible with Windows, MacOS, Android, iOS & More.

In the competitive world of cybersecurity, Cloudflare leads with its promise of secure, fast connections globally. Meanwhile, Cybernews and Top10VPN highlight free VPN alternatives, emphasizing privacy and speed. ExpressVPN and NordVPN focus on premium security, offering risk-free trials to entice users seeking reliable protection.

Frequently Asked Questions

Why is the AUS Software & Technology Cybersecurity June 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cybersecurity June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Cybersecurity June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Cybersecurity June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Cybersecurity June 2026 Report?

The AUS Software & Technology Cybersecurity June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cybersecurity June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Cybersecurity June 2026 Report for?

The AUS Software & Technology Cybersecurity June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Cybersecurity - PPC Market Share Analysis June 2026