US Software & Technology Mobile App Dev - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.4167562174
68.5832437826
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 3%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 12.1
play.google.com 10.32
capcut.com 10.2
apple.com 5.81
insta360.com 3.85
amazon.com 3.82
location-tool.com 2.18
adobe.com 2.11
tracelo.com 1.82
microsoft.com 1.65
others 46.14
  • monkey.app - 12.1%
  • play.google.com - 10.32%
  • capcut.com - 10.2%
  • apple.com - 5.81%
  • insta360.com - 3.85%
  • amazon.com - 3.82%
  • location-tool.com - 2.18%
  • adobe.com - 2.11%
  • tracelo.com - 1.82%
  • microsoft.com - 1.65%
  • others - 46.14%

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In the PPC landscape, ‘monkey.app’ leads with 12.1% click share, followed by ‘play.google.com’ at 10.32%. ‘Others’ dominate with 46.14%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ubereats.com apple.com forbes.com capcut.com match.com adobe.com thepennyhoarder.com amazon.com location-tool.com picsart.com
2025/12/01 2.28% 3.02% 5.56% 1.93% 2.4% 3.31% 2.03% 2.45% 0.26% 2.3%
2025/12/02 2.15% 4.94% 4.74% 2.04% 0.92% 4.26% 2.15% 1.86% 0.4% 2.22%
2025/12/03 2.55% 5.32% 5.14% 1.28% 2.31% 2.55% 1.75% 2.8% 1.06% 2.09%
2025/12/04 1.11% 4.49% 4.2% 1.86% 2.51% 3.02% 2% 2.76% 1.44% 1.88%
2025/12/05 3.73% 3.73% 5.44% 2% 1.45% 3.17% 2.08% 2.78% 2.65% 1.98%
2025/12/06 0.79% 4.48% 2.9% 2.96% 2.9% 2.95% 1.84% 2.58% 3.59% 2.29%
2025/12/07 3.44% 3.95% 4.36% 2.83% 2.99% 2.72% 1.91% 2.64% 3.07% 2.08%
2025/12/08 0.97% 3.73% 3.08% 2.85% 2.99% 2.4% 2.25% 3.44% 3.16% 2.9%
2025/12/09 0.97% 4.08% 3.36% 3.24% 2.36% 2.93% 2.38% 3.41% 2.14% 2.77%
2025/12/10 0.25% 4.06% 2.85% 2.36% 1.8% 3.5% 2.08% 2.65% 2.7% 2.64%
2025/12/11 2.13% 5.24% 3.5% 2.66% 1.36% 2.89% 2.03% 1.93% 2.72% 2.11%
2025/12/12 2.05% 5.56% 2.6% 2.71% 1.71% 2.94% 2.15% 3.17% 2.25% 2.24%
2025/12/13 2.31% 6.07% 2.45% 3.37% 1.56% 3.61% 2.24% 2.19% 2.66% 1.81%
2025/12/14 2.89% 4.78% 8.55% 3.24% 0.93% 3.59% 1.94% 2.05% 3.26% 1.73%
2025/12/15 2.34% 4.54% 3.66% 2.59% 1.32% 2.85% 2.2% 3.41% 3.32% 2.25%
2025/12/16 3.15% 5.19% 2.78% 2.58% 2.54% 2.78% 2.3% 2.22% 2.49% 2.33%
2025/12/17 2.36% 5.48% 2.72% 2.28% 1.31% 3.32% 2.27% 2.37% 2.54% 2.35%
2025/12/18 1.44% 4.64% 3.85% 2.44% 1.31% 2.91% 2.31% 2.24% 1.8% 1.82%
2025/12/19 0.92% 5.29% 2.61% 3.14% 2.03% 3.26% 2.19% 1.48% 1.4% 2.26%
2025/12/20 1.26% 5.05% 4.3% 2.21% 2.56% 2.44% 1.82% 2.02% 1.59% 2.01%
2025/12/21 1.18% 4.31% 2.42% 3.27% 2.28% 2.43% 2.11% 1.27% 2.81% 2.08%
2025/12/22 1.32% 5.09% 2.61% 2.95% 1.98% 1.93% 1.51% 1.37% 2.22% 1.7%
2025/12/23 0.73% 4.78% 2.76% 2.5% 1.2% 2.27% 2.13% 1.43% 2.05% 1.65%
2025/12/24 1.48% 4.12% 4.67% 3.16% 1.35% 2.2% 2.24% 1.64% 1.84% 1.03%
2025/12/25 0.48% 4.98% 3.36% 3.35% 2.52% 2.92% 2.43% 1.13% 1.68% 1.23%
2025/12/26 0.61% 5.19% 2.55% 3.26% 2.72% 3.11% 2.44% 1.75% 1.75% 1.89%
2025/12/27 1.38% 4.47% 3.6% 3.15% 1.87% 2.54% 2.26% 2.01% 1.79% 2.07%
2025/12/28 1.56% 2.97% 3.34% 2.79% 3.58% 2.51% 2.2% 1.85% 1.34% 1.76%
2025/12/29 1.67% 3.67% 3.34% 3.13% 2.59% 2.61% 2.22% 1.63% 1% 1.73%
2025/12/30 3.02% 4.47% 3.34% 3.28% 2.29% 2.23% 2.49% 1.77% 1.32% 1.26%
2025/12/31 4.75% 4.17% 4.17% 2.9% 2.26% 2.23% 2.06% 1.34% 1.33% 0.82%
  • ubereats.com
  • apple.com
  • forbes.com
  • capcut.com
  • match.com
  • adobe.com
  • thepennyhoarder.com
  • amazon.com
  • location-tool.com
  • picsart.com

Copyright © Adthena. All rights reserved.

In December 2025, UberEats saw fluctuating ad spend, peaking at 4.75 on the 31st. Apple maintained strong spend, with a high of 6.07 on the 13th. Forbes spiked to 8.55 on the 14th. Capcut and Match.com showed steady trends, while Adobe and Amazon had moderate fluctuations. Location-tool.com and Picsart had lower, more stable spends. The month concluded with UberEats leading in spend.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 999
2025/12/02 992
2025/12/03 1034
2025/12/04 1030
2025/12/05 1091
2025/12/06 1016
2025/12/07 1021
2025/12/08 1007
2025/12/09 1027
2025/12/10 1033
2025/12/11 1049
2025/12/12 1027
2025/12/13 964
2025/12/14 978
2025/12/15 1020
2025/12/16 1032
2025/12/17 998
2025/12/18 1009
2025/12/19 1014
2025/12/20 995
2025/12/21 986
2025/12/22 1052
2025/12/23 1032
2025/12/24 1001
2025/12/25 999
2025/12/26 1005
2025/12/27 987
2025/12/28 967
2025/12/29 981
2025/12/30 985
2025/12/31 972

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 1,091 on the 5th. The month concluded with 972 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
insta360.com 0.97%
weightwatchers.com 0.74%
betterme.world 0.58%
monkey.app 0.49%
hellofresh.com 0.45%
ubereats.com -0.43%
spectrum.com -0.48%
picsart.com -0.51%
location-tool.com -1.11%
amazon.com -1.77%

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In the past month, insta360.com surged with a 0.97% click share increase, while amazon.com faced a decline of 1.77%.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monkey.app apple.com play.google.com capcut.com forbes.com match.com adobe.com amazon.com location-tool.com picsart.com
2025/12/01 5.5% 3.42% 2.9% 3.17% 5.14% 2.06% 3.11% 4.34% 0.31% 2.35%
2025/12/02 4.61% 6% 5.81% 3.32% 3.36% 0.75% 3.83% 3.24% 0.46% 2.07%
2025/12/03 4.63% 6.37% 3.27% 2.08% 4.29% 2.55% 2.35% 5.46% 1.09% 1.88%
2025/12/04 4.59% 5.87% 3.05% 3.01% 3.13% 2.3% 2.97% 4.36% 1.49% 1.86%
2025/12/05 4.5% 4.59% 1.49% 3.45% 4.1% 1.36% 3.27% 5.63% 3.13% 2.17%
2025/12/06 3.96% 5.69% 4.86% 4.8% 1.92% 4.34% 2.87% 4.79% 4.2% 2.27%
2025/12/07 4.98% 4.67% 5.72% 4.45% 3.54% 4.49% 2.37% 5.12% 2.91% 1.97%
2025/12/08 4.21% 4.21% 5.03% 4.93% 1.84% 4.3% 2.35% 6.59% 3.76% 2.89%
2025/12/09 5.04% 4.83% 3.39% 5.28% 2.17% 3.86% 2.92% 6.22% 2.43% 2.78%
2025/12/10 3.92% 5.39% 4.27% 3.86% 2.07% 1.76% 3.58% 4.53% 3.78% 2.74%
2025/12/11 5.43% 7.1% 2.26% 4.91% 3.08% 1.24% 2.93% 3.52% 3.17% 2.17%
2025/12/12 5.37% 6.93% 6.06% 4.48% 1.8% 1.49% 2.85% 5.9% 2.35% 2.35%
2025/12/13 6.07% 7.47% 4.46% 5.49% 1.65% 1.35% 3.5% 3.52% 2.92% 1.74%
2025/12/14 4.74% 5.68% 4.67% 5.54% 7.81% 0.76% 3.24% 3.83% 4.12% 1.8%
2025/12/15 6.16% 5.69% 4.96% 4.31% 2.08% 1.06% 2.5% 6.09% 3.92% 2.06%
2025/12/16 4.04% 6.59% 1.82% 4.12% 1.76% 2.46% 2.75% 3.56% 2.61% 2.23%
2025/12/17 3.9% 7.01% 4.23% 3.83% 1.84% 1.26% 3.36% 4.68% 2.5% 2.33%
2025/12/18 5.51% 5.74% 5.21% 4.23% 2.84% 1.23% 2.87% 4.17% 2.03% 1.6%
2025/12/19 5.6% 6.82% 2.63% 5.18% 1.74% 2.58% 3.21% 2.53% 1.46% 2.11%
2025/12/20 4.93% 6.64% 2.19% 3.58% 3.75% 3% 2.39% 3.29% 1.61% 2.02%
2025/12/21 5.32% 5.38% 3.53% 5.18% 1.49% 2.14% 2.36% 1.79% 3.58% 2.03%
2025/12/22 3.34% 6.19% 3.66% 4.33% 1.61% 1.74% 1.78% 2.86% 2.39% 1.64%
2025/12/23 3.28% 5.73% 3.94% 3.47% 1.86% 1.08% 1.96% 2.68% 2.05% 1.47%
2025/12/24 4.88% 5.02% 5.07% 4.72% 3.66% 1.24% 2.27% 2.63% 2.23% 0.95%
2025/12/25 5.19% 6.24% 2.62% 5.1% 2.15% 2.14% 2.97% 1.4% 1.81% 1.26%
2025/12/26 5.31% 6.7% 3.06% 5.14% 1.73% 2.39% 2.99% 3.06% 2.57% 1.81%
2025/12/27 5.31% 5.7% 4.04% 4.97% 2.68% 1.81% 2.42% 3.48% 1.8% 1.98%
2025/12/28 5.02% 4.1% 3.71% 4.07% 2.43% 4.32% 2.46% 2.48% 1.97% 1.79%
2025/12/29 5.17% 4.9% 7.05% 4.92% 2.4% 2.51% 2.59% 3.31% 1.02% 1.7%
2025/12/30 5.3% 6.1% 4.35% 5.22% 2.45% 2.19% 2.39% 3.2% 1.28% 1.12%
2025/12/31 5.99% 5.49% 4.57% 4.03% 2.87% 2.16% 2.06% 1.61% 1.44% 0.82%
  • monkey.app
  • apple.com
  • play.google.com
  • capcut.com
  • forbes.com
  • match.com
  • adobe.com
  • amazon.com
  • location-tool.com
  • picsart.com

Copyright © Adthena. All rights reserved.

In December 2025, Apple.com led with a consistent impression share, peaking at 7.47% mid-month. Monkey.app showed fluctuations, ending strong at 5.99%. Play.google.com and Capcut.com had varied trends, while Forbes.com spiked on the 14th. Overall, Apple.com dominated the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    Adobe Lightroom & Photoshop | Edit Your Photos From Anywhere https://www.adobe.com

    Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices. Get Started. Create...

  2. 2
    CapCut: Easy Video Editing https://www.capcut.com

    CapCut Desktop Video Editor — Unlock Your Creativity With Advanced AI Editing Tools. Download CapCut Today!

  3. 3
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  4. 4
    Google Play https://play.google.com › google-play

    Apps, games, books and more — Google Play has something for everyone. Browse through current library of apps and games.

  5. 5
    Stream What You Love

    All Your Apps at One Low Price — Get More with Spectrum – Enjoy Top Streaming Apps Included w/ Live TV at No Extra Cost.

Copyright © Adthena. All rights reserved.

In the realm of digital creativity, Adobe, CapCut, and Picsart captivate with their compelling narratives. Adobe promises seamless photo editing across devices, while CapCut entices with AI-driven video editing. Picsart offers a rich toolkit for image enhancement. Meanwhile, Google Play and Spectrum highlight diverse entertainment and streaming options.

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