US Software & Technology Mobile App Dev - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 58.330898929
41.669101071
58%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 3%
Navigational 20%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 19.64
capcut.com 16.35
insta360.com 6.59
life360.com 4.84
play.google.com 4.66
apple.com 4.42
amazon.com 4.12
lyft.com 2.38
store.google.com 2.1
microsoft.com 1.89
others 33.01
  • monkey.app - 19.64%
  • capcut.com - 16.35%
  • insta360.com - 6.59%
  • life360.com - 4.84%
  • play.google.com - 4.66%
  • apple.com - 4.42%
  • amazon.com - 4.12%
  • lyft.com - 2.38%
  • store.google.com - 2.1%
  • microsoft.com - 1.89%
  • others - 33.01%

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In the PPC landscape, ‘others’ dominate with 33.01% click share, while monkey.app leads individual domains at 19.64%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com capcut.com match.com monkey.app chetu.com life360.com amazon.com ideamaker.agency decode.agency zco.com
2026/09/01 1.45% 1.15% 0.48% 0.55% 3.19% 1.23% 1.17% 2.89% 16.43% 29.6%
2026/09/02 1.6% 1.16% 0.27% 0.73% 2.73% 1% 1% 5.8% 13.84% 28.68%
2026/09/03 2.43% 2.89% 1.02% 2.58% 3.24% 1.97% 1.56% 3.7% 5.55% 17.59%
2026/09/04 1.95% 2.48% 0.59% 2.46% 3.7% 2% 2.22% 0.27% 8.18% 15.62%
2026/09/05 2.72% 2.78% 0.91% 2.5% 0.99% 1.64% 3.01% 0.34% 6.23% 18.1%
2026/09/06 2.34% 3.64% 1.13% 2.49% 1.47% 1.35% 2.3% 4.42% 0.48% 13.32%
2026/09/07 1.95% 2.39% 0.3% 2.41% 2.01% 1.54% 2.18% 4.37% 2.01% 15.22%
2026/09/08 1.74% 2.97% 0.82% 2.25% 5.87% 1.58% 2.11% 3.26% 2.85% 14.21%
2026/09/09 2.21% 2.42% 1.45% 1.5% 3.28% 1.7% 1.89% 0% 5.05% 16.67%
2026/09/10 2.08% 2.38% 1.37% 1.56% 4.19% 1.79% 1.95% 1.25% 6.34% 18.21%
2026/09/11 2.25% 1.28% 1.26% 1.18% 1.07% 1.36% 1.8% 1.88% 5.1% 18.78%
2026/09/12 1.87% 1.45% 1.85% 1.53% 1.14% 1.7% 1.75% 3.95% 6.6% 20.8%
2026/09/13 2.11% 1.51% 2.49% 2.39% 0.96% 1.51% 2.61% 5.55% 3.84% 22.49%
2026/09/14 2.81% 1.83% 2.35% 3.13% 1.72% 1.59% 2.28% 2.26% 6.37% 15.74%
2026/09/15 2.01% 2.13% 1.93% 2.83% 0.81% 1.84% 1.26% 1.57% 4.25% 22.34%
2026/09/16 1.88% 2.55% 0.73% 2.81% 2.37% 1.76% 1.72% 2.18% 0.76% 23.03%
2026/09/17 1.82% 1.62% 1.07% 1.58% 7.32% 1.6% 1.18% 1.4% 5.64% 29.9%
2026/09/18 2.07% 2.73% 1.84% 1.53% 5.15% 1.52% 1.51% 0.96% 0.96% 23.39%
2026/09/19 2% 2.43% 2.48% 1.96% 2.87% 2.07% 1.46% 4.06% 3.18% 25.65%
2026/09/20 1.71% 1.65% 2.05% 2.47% 1.61% 1.87% 1.63% 4.09% 0% 23.7%
2026/09/21 2.52% 2.21% 2.13% 1.74% 8.79% 1.78% 1.62% 0.87% 1.91% 6.61%
2026/09/22 2.22% 2.89% 2.56% 3.06% 7.64% 1.87% 1.68% 0% 1.95% 3.41%
2026/09/23 2.59% 3.16% 1.72% 2.15% 6.53% 1.62% 1.44% 2.2% 1.12% 7.39%
2026/09/24 2.02% 3.06% 4.74% 3.32% 5.84% 2.73% 1.25% 1.33% 0% 4.24%
2026/09/25 2.15% 2.89% 4.01% 2.85% 3.76% 1.89% 1.66% 0% 0% 2.23%
2026/09/26 2.07% 3.08% 4.66% 2.35% 1.98% 2.18% 1.77% 0% 0.77% 4.28%
2026/09/27 2.61% 3.28% 4.26% 4.05% 9.26% 2.24% 1.35% 1.07% 0% 3.89%
2026/09/28 2.81% 3.54% 4.17% 3.61% 8.32% 2.95% 1.41% 0% 0% 1.92%
2026/09/29 3.1% 3.52% 5.61% 4.22% 6.68% 3.5% 1.73% 0% 0% 0.61%
2026/09/30 7.98% 5.02% 4.06% 3.92% 3.37% 2.47% 2.17% 0% 0% 0%
  • apple.com
  • capcut.com
  • match.com
  • monkey.app
  • chetu.com
  • life360.com
  • amazon.com
  • ideamaker.agency
  • decode.agency
  • zco.com

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In September 2026, Apple.com saw a dramatic surge, peaking at 7.98 on the 30th. Capcut.com steadily climbed, ending at 5.02. Match.com and Monkey.app experienced fluctuations, while Chetu.com and Decode.agency had notable spikes. Zco.com started strong but declined sharply.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 547
2026/09/02 638
2026/09/03 695
2026/09/04 750
2026/09/05 750
2026/09/06 757
2026/09/07 786
2026/09/08 765
2026/09/09 745
2026/09/10 720
2026/09/11 699
2026/09/12 682
2026/09/13 697
2026/09/14 609
2026/09/15 644
2026/09/16 685
2026/09/17 649
2026/09/18 654
2026/09/19 646
2026/09/20 681
2026/09/21 694
2026/09/22 689
2026/09/23 648
2026/09/24 663
2026/09/25 655
2026/09/26 626
2026/09/27 649
2026/09/28 658
2026/09/29 604
2026/09/30 593

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September saw a dynamic shift in advertisers, starting at 547 and peaking at 786. The month concluded with a slight decline, ending at 593.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
play.google.com 3.71%
monkey.app 2.2%
capcut.com 1.62%
match.com 0.81%
life360.com 0.6%
picsart.com -0.63%
zco.com -0.75%
betterme.world -1.23%
amazon.com -1.61%
insta360.com -2.64%

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In the past month, play.google.com surged by 3.71%, while insta360.com dropped by 2.64%. Monkey.app and capcut.com also saw positive gains, contrasting amazon.com’s decline.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monkey.app apple.com capcut.com play.google.com amazon.com insta360.com life360.com adobe.com slack.com zco.com
2026/09/01 3.66% 3.38% 4.42% 1.79% 4.43% 6.8% 2.58% 3.1% 2.7% 12.09%
2026/09/02 4.76% 3.59% 4.54% 6.76% 3.9% 5.73% 2.41% 1.67% 2.35% 11.26%
2026/09/03 10.29% 3.06% 6.61% 6.14% 4.22% 4.5% 2.54% 2.36% 2.51% 3.57%
2026/09/04 9.38% 2.54% 5.36% 1.69% 5.88% 4.55% 1.99% 2.11% 3.11% 3.05%
2026/09/05 9.48% 3.23% 6.07% 2.02% 8.08% 4.15% 1.71% 2.83% 1.83% 3.21%
2026/09/06 8.77% 3.01% 7.17% 0.67% 6.38% 4.07% 1.4% 3.06% 1.66% 2.26%
2026/09/07 10.41% 2.4% 4.99% 3.14% 4.84% 3.64% 1.58% 2.61% 2.52% 2.89%
2026/09/08 8.72% 2.32% 6.7% 3.36% 4.9% 3.58% 1.82% 2.75% 2.04% 2.89%
2026/09/09 6.66% 3.48% 6.14% 1.46% 4.46% 4.61% 2.31% 2.08% 1.5% 3.5%
2026/09/10 9% 3.35% 6.58% 0.73% 5.21% 3.94% 2.04% 2.41% 1.63% 4%
2026/09/11 5.39% 3.53% 3.46% 0.39% 5.26% 3.24% 2.08% 3.32% 2.38% 3.89%
2026/09/12 7.07% 3.06% 3.63% 0.58% 5.09% 4.93% 2.59% 3.41% 1.64% 4.72%
2026/09/13 11.64% 3.41% 3.99% 0.18% 4.33% 2.04% 2.11% 1.18% 1.84% 4.97%
2026/09/14 13.39% 3.97% 4.24% 0.52% 5.04% 2.93% 2.27% 1.42% 2.29% 3.15%
2026/09/15 14.56% 3.2% 5.24% 1.15% 2.96% 3.41% 2.18% 1.49% 1.79% 4.77%
2026/09/16 12.18% 2.73% 5.69% 0.71% 3.45% 2.89% 1.93% 2.76% 1.44% 4.83%
2026/09/17 9.77% 3.54% 4.78% 0.68% 3.47% 2.94% 2.32% 2.09% 1.81% 7.76%
2026/09/18 7.69% 3.77% 6.96% 3.94% 3.51% 3.08% 2.07% 1.57% 2.5% 5.35%
2026/09/19 10.66% 3.61% 6.25% 2.06% 3.58% 2.62% 2.92% 1.61% 1.46% 6.07%
2026/09/20 12.96% 2.54% 3.7% 3.06% 3.58% 2.6% 2.24% 1.84% 1.17% 4.82%
2026/09/21 7.67% 4.14% 5.65% 0.95% 2.91% 1.96% 2.5% 2.42% 2.09% 1.69%
2026/09/22 14.45% 3.34% 6.99% 2.14% 2.88% 2.11% 2.16% 1.97% 1.68% 0.79%
2026/09/23 9.81% 3.38% 7.07% 5.8% 2.03% 3.86% 2.08% 1.57% 1.52% 1.64%
2026/09/24 12.93% 2.83% 6.49% 2.39% 2.4% 1.69% 2.63% 1.58% 1.85% 0.85%
2026/09/25 10.78% 2.91% 6.45% 5.37% 3.32% 2.36% 2.11% 1.48% 2.07% 0.4%
2026/09/26 8.86% 3% 6.91% 5.39% 2.69% 2.26% 2.73% 1.84% 2.51% 1.24%
2026/09/27 17.11% 3.33% 6.59% 3.6% 2.57% 2.49% 2.32% 1.32% 1.66% 0.78%
2026/09/28 13.66% 3.2% 6.7% 5.15% 2.18% 2.98% 3% 1.36% 2.08% 0.33%
2026/09/29 15.35% 3% 6.34% 5.9% 2.84% 2.35% 3.42% 1.56% 2.5% 0.18%
2026/09/30 12.48% 8.75% 7.39% 6.45% 2.76% 2.4% 2% 1.6% 1.46% 0%
  • monkey.app
  • apple.com
  • capcut.com
  • play.google.com
  • amazon.com
  • insta360.com
  • life360.com
  • adobe.com
  • slack.com
  • zco.com

Copyright © Adthena. All rights reserved.

In September 2026, monkey.app’s impression share surged, peaking at 17.11% on the 27th. Meanwhile, apple.com saw a steady rise, ending with 8.75% on the 30th. Capcut.com maintained a consistent presence, closing at 7.39%. Play.google.com fluctuated, finishing at 6.45%. Amazon.com experienced a decline, ending at 2.76%. Insta360.com’s share decreased, closing at 2.4%. Life360.com remained stable, ending at 2.0%. Adobe.com saw a slight dip, finishing at 1.6%. Slack.com fluctuated, closing at 1.46%. Zco.com’s share plummeted, ending at 0.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    CapCut Desktop Version | CapCut For Video Editing https://www.capcut.com › pc › download

    Create Great Videos To Record The Most Wonderful Time Of The Year. CapCut Is Available On PC...

  2. 2
    No subscription required - Meet Someone New Today https://www.match.com

    Ready for a real relationship? Find singles who are ready to start something great.

  3. 3
    Visit the Google Play store https://play.google.com › google-play

    Download now — Play the latest games, read your favorite books, and download apps on Google Play.

  4. 4
    $15 Off Your First Order https://www.ubereats.com

    Order Local. Choose Delivery — $15 Off Your First Order Of $20 Or More. Use Code: US36JY. Terms And Fees Apply.

  5. 5
    50% Off First Order = GGL50P https://www.wonder.com

    $0 Delivery Fee — A food hall made for delivery and pickup. Open for lunch and dinner, 7 days a week.

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In the bustling world of PPC, CapCut shines by inviting users to create memorable videos, while Match.com entices with the promise of genuine connections. Google Play offers endless entertainment, UberEats tempts with a generous discount, and Wonder.com delivers convenience with a tasty twist.

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