Why is the AUS Software & Technology Mobile App Dev August 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Mobile App Dev August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Mobile App Dev August 2026 Report?

The AUS Software & Technology Mobile App Dev August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Mobile App Dev August 2026 Report for?

The AUS Software & Technology Mobile App Dev August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Mobile App Dev AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.3281113025
	73.6718886975

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	23
	77

23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	2%
Navigational	16%
Seasonal	0%
Local	0%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
capcut.com	54.52
microsoft.com	12.27
apple.com	11.47
squareup.com	3.96
spacetalk.co	2.73
lightspeedhq.com	1.08
uber.com	0.9
store.google.com	0.87
pay.com.au	0.86
amazon.com.au	0.84
others	10.5

capcut.com - 54.52%
microsoft.com - 12.27%
apple.com - 11.47%
squareup.com - 3.96%
spacetalk.co - 2.73%
lightspeedhq.com - 1.08%
uber.com - 0.9%
store.google.com - 0.87%
pay.com.au - 0.86%
amazon.com.au - 0.84%
others - 10.5%

Capcut.com dominates with 54.52% click share, overshadowing Microsoft (12.27%) and Apple (11.47%). Others collectively hold 10.5%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	squareup.com	capcut.com	microsoft.com	apple.com	pay.com.au	spacetalk.co	finder.com.au	payapps.com	tracelo.com	eharmony.com.au
2026/08/01	10.33%	18.22%	5.94%	1.57%	2.15%	1.38%	1.68%	0%	8.22%	4.33%
2026/08/02	14.43%	4.87%	8.04%	2.31%	2.43%	1.55%	2.16%	0.85%	3.06%	13.4%
2026/08/03	16.94%	7.65%	8.23%	3.51%	1.31%	2.98%	2.91%	3.56%	3.04%	0%
2026/08/04	12.87%	10.24%	3.39%	1.63%	2.51%	1.8%	1.62%	3.2%	4.61%	13%
2026/08/05	14.98%	13.11%	16.59%	4.51%	4.58%	1.64%	0.94%	0%	0.59%	13.3%
2026/08/06	14.98%	10.73%	9.3%	1.83%	10.17%	0.82%	0.87%	4.06%	3.37%	5.23%
2026/08/07	17.45%	11.22%	10.23%	3.31%	7.17%	1.26%	1%	5.98%	8.33%	4.99%
2026/08/08	17.17%	9.73%	13.58%	0.21%	8.69%	1.44%	2.22%	0%	0%	7.34%
2026/08/09	7.3%	9.99%	19.48%	0.17%	8.89%	1.8%	1.85%	0%	8.02%	5.65%
2026/08/10	16.94%	9.59%	11.4%	10.49%	4.4%	1.07%	1.61%	0%	0%	0%
2026/08/11	16.03%	8.45%	15.05%	4.56%	2.7%	1.3%	1.65%	3.79%	0.06%	0%
2026/08/12	10.32%	7.16%	16.33%	6.95%	12.75%	0.99%	2.68%	5.01%	0%	0%
2026/08/13	11.31%	14.18%	14.2%	9.81%	5.22%	5.49%	2.11%	0%	0%	0%
2026/08/14	8.44%	5.59%	20.44%	5.32%	6.05%	6.96%	1.98%	6.56%	0%	5.45%
2026/08/15	15.61%	0%	13.96%	8.76%	4.66%	6.37%	2.88%	0%	1.22%	0%
2026/08/16	12.1%	14.65%	10.85%	1.9%	6.45%	4.73%	1.74%	0%	5.4%	0.06%
2026/08/17	22.09%	5.76%	11.73%	1.93%	8.47%	5.11%	2.27%	9.63%	0%	0%
2026/08/18	12.73%	17.03%	11.42%	8.2%	8.42%	0%	2.21%	5.32%	0%	0%
2026/08/19	11.48%	4.35%	14.97%	8.87%	8%	0%	3.24%	6.08%	0%	0%
2026/08/20	9%	10.81%	15.59%	7.42%	7.24%	0.75%	2.18%	0%	0%	0%
2026/08/21	9.93%	10.57%	21.26%	5.82%	4.64%	7.26%	2.11%	6.16%	0%	0%
2026/08/22	12.52%	9.55%	13.76%	8.03%	2.19%	2.79%	1.74%	0%	7.16%	0%
2026/08/23	10.82%	8.96%	20.66%	4.83%	6.16%	3.13%	1.57%	0%	0%	0%
2026/08/24	16.18%	11.48%	13.59%	6.94%	9.18%	1.5%	2.22%	0%	0%	0%
2026/08/25	14.11%	9.05%	17.94%	10.82%	5.3%	2.53%	2.14%	3.48%	0%	0%
2026/08/26	13.08%	6.87%	17.32%	6.74%	7.66%	4.13%	1.82%	3.83%	1.81%	0%
2026/08/27	14.05%	9.3%	15.72%	13.85%	5.34%	5.33%	1.83%	3.58%	0%	0%
2026/08/28	12.76%	8.95%	15.48%	10.16%	10.61%	3.66%	1.56%	0%	0%	0%
2026/08/29	14.09%	6.59%	20.59%	14.87%	3.86%	2.56%	1.01%	0%	0%	0%
2026/08/30	17.25%	14.1%	18.09%	8.03%	7.07%	2.36%	0.96%	0%	0%	0%
2026/08/31	21.27%	15.73%	15.44%	8.16%	2.8%	2.31%	1.13%	0%	0%	0%

squareup.com
capcut.com
microsoft.com
apple.com
pay.com.au
spacetalk.co
finder.com.au
payapps.com
tracelo.com
eharmony.com.au

Squareup.com saw fluctuating ad spend, peaking at 22.09% on August 17. Capcut.com had a volatile month, ending at 15.73%. Microsoft.com maintained a steady presence, peaking at 21.26% on August 21. Apple.com showed a gradual increase, finishing at 8.16%.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	229
2026/08/02	220
2026/08/03	215
2026/08/04	218
2026/08/05	170
2026/08/06	174
2026/08/07	173
2026/08/08	162
2026/08/09	169
2026/08/10	161
2026/08/11	182
2026/08/12	169
2026/08/13	161
2026/08/14	153
2026/08/15	145
2026/08/16	153
2026/08/17	142
2026/08/18	142
2026/08/19	124
2026/08/20	131
2026/08/21	128
2026/08/22	129
2026/08/23	139
2026/08/24	142
2026/08/25	142
2026/08/26	143
2026/08/27	141
2026/08/28	142
2026/08/29	144
2026/08/30	145
2026/08/31	148

August began with 229 advertisers, declining steadily to 148 by month’s end, reflecting a significant reduction in competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
apple.com	7.32%
microsoft.com	1.93%
store.google.com	1.66%
storepoint.co	1.21%
paypal.com	0.5%
amazon.com.au	-0.64%
capterra.com	-0.81%
eharmony.com.au	-0.9%
lightspeedhq.com	-1.27%
capcut.com	-5.98%

Apple.com surged with a 7.32% click share increase, while capcut.com faced a 5.98% decline. Microsoft.com, store.google.com, and storepoint.co also saw positive growth.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capcut.com	microsoft.com	squareup.com	apple.com	capterra.com	amazon.com.au	tyro.com	lightspeedhq.com	tracelo.com	eharmony.com.au
2026/08/01	22.89%	7.62%	8.11%	2.97%	2.05%	3.84%	0.45%	7.46%	6.85%	1.7%
2026/08/02	11.15%	13.59%	8.88%	2.81%	0.21%	4.13%	0.25%	5%	3.06%	11.36%
2026/08/03	16.88%	13.8%	10.26%	4.44%	3.2%	4.11%	0.17%	3.03%	3.7%	0%
2026/08/04	22.24%	4.5%	8.58%	1.61%	2.09%	3.37%	0.05%	7.25%	4.77%	11.53%
2026/08/05	28.52%	21%	5.74%	6.34%	3.61%	4.92%	0.04%	1.6%	0.35%	11.62%
2026/08/06	24.48%	13.19%	7.38%	2.54%	0.27%	3.31%	0.73%	5.48%	3.35%	4.99%
2026/08/07	26.21%	13.86%	11.86%	4.68%	0.17%	2.39%	0.36%	6.71%	8.21%	4.42%
2026/08/08	28.99%	23.51%	6.43%	0.49%	0.33%	0.72%	0.09%	0%	0%	7.87%
2026/08/09	20.6%	24.88%	1.43%	0.26%	9.52%	2.91%	4.65%	0%	5.65%	4.2%
2026/08/10	22.69%	16%	4.5%	16.06%	5.55%	5.67%	5.12%	0%	0%	0%
2026/08/11	15.95%	16.3%	7.58%	5.19%	7.91%	6.48%	0.29%	7.15%	0.03%	0%
2026/08/12	15.63%	20.06%	2.43%	12.59%	0.55%	2.56%	14.05%	0%	0%	0%
2026/08/13	34.06%	19.21%	2.34%	12.48%	3.49%	1.43%	3.19%	3.05%	0%	0%
2026/08/14	12.11%	25.16%	2%	6.1%	3.18%	1.12%	8.15%	8.14%	0%	4.94%
2026/08/15	0%	18.5%	13.37%	11.02%	4.26%	1.67%	10.94%	7.29%	0.62%	0%
2026/08/16	25.47%	10.81%	7.37%	2.97%	2.29%	1%	0.1%	3.8%	5.01%	0.01%
2026/08/17	11.9%	15.35%	15.22%	3.43%	5.81%	2.46%	0.01%	5.33%	0%	0%
2026/08/18	31.46%	12.74%	11.27%	8.4%	5.15%	1.34%	2.72%	4.7%	0%	0%
2026/08/19	12.99%	31.74%	3.18%	15.86%	0.6%	0.12%	0.01%	0%	0%	0%
2026/08/20	24.79%	20.36%	7.32%	12.15%	0.45%	1.32%	0.02%	5.55%	0%	0%
2026/08/21	23.15%	25.23%	2.57%	7.6%	0.34%	2.68%	5.19%	0%	0%	0%
2026/08/22	19.29%	15.21%	2.86%	15.26%	0.41%	0.48%	0.33%	0%	5.29%	0%
2026/08/23	17.54%	27.37%	2.4%	5.68%	0.28%	1.91%	3.97%	0%	0%	0%
2026/08/24	27.01%	18.68%	4.52%	8.86%	0.24%	2.2%	6.37%	0%	0%	0%
2026/08/25	20.03%	24.48%	9.43%	17.79%	0.27%	1.67%	0.02%	0%	0%	0%
2026/08/26	16.88%	23.11%	9.6%	10.85%	0.22%	1.77%	0.03%	0%	1.07%	0%
2026/08/27	17.49%	16.53%	9.95%	25.18%	0.21%	0.29%	2.64%	0%	0%	0%
2026/08/28	18.51%	17.51%	2.81%	20.89%	0.46%	0.87%	2.79%	0%	0%	0%
2026/08/29	11.29%	18.6%	9.05%	26.87%	0.2%	0.14%	5.07%	0%	0%	0%
2026/08/30	27.72%	20.26%	5.97%	10.35%	0.34%	2.79%	8.35%	0%	0%	0%
2026/08/31	30.13%	18.91%	13.17%	8.96%	2.28%	0.86%	0.11%	0%	0%	0%

capcut.com
microsoft.com
squareup.com
apple.com
capterra.com
amazon.com.au
tyro.com
lightspeedhq.com
tracelo.com
eharmony.com.au

Capcut.com dominated August with fluctuating impressions, peaking at 34.06%. Microsoft.com showed consistent growth, ending at 18.91%. Squareup.com and Apple.com had varied performances, while Amazon.com.au and Tyro.com remained steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev - Last month

1
The new iPad Air | Apple Official Site https://www.apple.com › au
Now supercharged by the M4 chip. Buy now. Save on a new iPad Air with trade-in. Turn the device you have into the one you want.
2
Capcut https://www.capcut.com
Create Stunning Videos Today — Edit videos, design images, and create amazing animations with CapCut Pro. Enhance your videos...
3
Top 10 Stock Management Apps | Free List of the Top Products https://www.capterra.com › stock-mgmt-apps › free-list
Find the Best Stock Management Applications That Will Help You Do, What You Do, Better. Review the Best Stock Management Applications for 2026. Save Time & Money - Start Now! 1,000+ Categories. Trusted by Millions. Latest Industry Research.
4
Top 5 Retail POS Systems - Best Retail POS Systems https://quotes.au.expertmarket.org › pos-system › cafe
Find the right point of sale system for your business. We Compare Leading Retail POS System Deals For You.
5
POS Systems https://www.tyro.com
Point of Sale POS Software — However you handle your payments, make it fast and flexible with Tyro Pro series. Tailored to your business needs, however you handle your payments. Quick & Easy Setup. Seamless Integration.

In the competitive landscape of Google’s PPC, Apple’s ad for the iPad Air stands out with its focus on innovation and trade-in savings. CapCut entices creatives with its video editing prowess, while Capterra offers a comprehensive guide to stock management apps. Expert Market and Tyro both highlight efficient POS systems, emphasizing tailored solutions and seamless integration.

Frequently Asked Questions

Why is the AUS Software & Technology Mobile App Dev August 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Mobile App Dev August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Mobile App Dev August 2026 Report?

The AUS Software & Technology Mobile App Dev August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Mobile App Dev August 2026 Report for?

The AUS Software & Technology Mobile App Dev August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis August 2026