Why is the AUS Software & Technology Mobile App Dev May 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Mobile App Dev May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Mobile App Dev May 2026 Report?

The AUS Software & Technology Mobile App Dev May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Mobile App Dev May 2026 Report for?

The AUS Software & Technology Mobile App Dev May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Mobile App Dev AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.9551851275
	81.0448148725

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	36
	64

36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	2%
Navigational	13%
Seasonal	0%
Local	0%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
apple.com	19.41
shopify.com	16.59
microsoft.com	13.95
spacetalk.co	9.86
squareup.com	7.45
amazon.com.au	4.02
tracelo.com	3.64
lightspeedhq.com	3.51
lenovo.com	2.19
location-tool.com	2.05
others	17.33

apple.com - 19.41%
shopify.com - 16.59%
microsoft.com - 13.95%
spacetalk.co - 9.86%
squareup.com - 7.45%
amazon.com.au - 4.02%
tracelo.com - 3.64%
lightspeedhq.com - 3.51%
lenovo.com - 2.19%
location-tool.com - 2.05%
others - 17.33%

In the PPC landscape, Apple leads with 19.41% click share, followed by Shopify at 16.59%. Microsoft captures 13.95%, while ‘others’ collectively hold 17.33%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	squareup.com	location-tool.com	apple.com	tracelo.com	microsoft.com	shopify.com	finder.com.au	spacetalk.co	amazon.com.au	lightspeedhq.com
2026/05/01	16.81%	3.55%	2.01%	6.73%	1.85%	9.45%	2.54%	0.78%	5.1%	1.73%
2026/05/02	14.27%	3.8%	2.76%	3.11%	5.08%	4.4%	2.17%	2.77%	1.89%	3.83%
2026/05/03	12.23%	1.84%	1.66%	2.44%	5.13%	9.26%	2.79%	5.59%	2.66%	7.08%
2026/05/04	12.33%	4.57%	10.01%	11.68%	2.47%	7.41%	3.33%	4.12%	4.76%	3.36%
2026/05/05	10.91%	0.72%	2.8%	8.37%	7.79%	9.74%	2.82%	3.57%	4.25%	8.22%
2026/05/06	8.6%	3.71%	4.19%	6.45%	17.74%	3.21%	2.1%	1.25%	4.53%	3.18%
2026/05/07	11.82%	0%	5.63%	8.05%	12.54%	7.01%	2.59%	3.32%	2.13%	8.53%
2026/05/08	16.67%	0%	6.36%	0%	14.34%	7.67%	2.79%	1.63%	2.98%	3.99%
2026/05/09	11.07%	4.22%	6.29%	8.8%	19.53%	4.67%	2.32%	2.95%	1.29%	1.81%
2026/05/10	10.24%	3.67%	6.3%	9.69%	15.9%	4.57%	1.79%	4.11%	0.62%	4.69%
2026/05/11	10.37%	5%	4.1%	11.16%	12.04%	2.43%	2.25%	2.56%	2.95%	3.53%
2026/05/12	12.84%	0.47%	3.68%	0.84%	10.42%	6.4%	2.86%	5.51%	10.19%	6.24%
2026/05/13	15.76%	2.1%	4.36%	6.15%	9.39%	4.23%	3.04%	6.1%	1.84%	5.48%
2026/05/14	16.02%	0.08%	1.95%	4.6%	8.56%	4%	4.14%	1.73%	0.3%	3.49%
2026/05/15	10.92%	5.87%	5.98%	10.83%	7.75%	3.79%	2.46%	9.73%	3.97%	4.37%
2026/05/16	14.37%	1.59%	4.71%	8.49%	10.35%	3.7%	3.2%	3.52%	7.08%	4.45%
2026/05/17	14.34%	4.78%	1.49%	5.17%	17.13%	7.53%	2.66%	4.58%	4.42%	6.24%
2026/05/18	15.16%	4.4%	2.63%	5.75%	12.71%	4.04%	2.82%	2.37%	4.29%	4.02%
2026/05/19	15.87%	1.31%	2.9%	9.52%	4.98%	4.69%	3.39%	4.44%	3.14%	7.17%
2026/05/20	14.74%	1.27%	9.52%	1.8%	3.2%	2.13%	2.82%	4.98%	7.45%	5.79%
2026/05/21	16.08%	0%	11.25%	3.4%	5.34%	7.85%	2.5%	1.87%	3.41%	6.5%
2026/05/22	20.44%	0%	8.45%	3.89%	2.89%	5.33%	2.95%	2.99%	1.63%	0%
2026/05/23	13.79%	3.22%	8.11%	12.52%	7.35%	2.85%	2.27%	1.92%	3.37%	0%
2026/05/24	18.84%	6.9%	4.21%	10%	7.46%	5.07%	2.41%	2.53%	3.14%	0%
2026/05/25	18.41%	5.36%	3.3%	8.35%	4.63%	4.92%	3.03%	2.75%	1.66%	0%
2026/05/26	15.91%	3.6%	10.88%	3.56%	6.89%	3.28%	2.87%	1.85%	0.65%	0%
2026/05/27	13.27%	4.39%	10.78%	10.49%	5.94%	3.51%	2.68%	1.43%	2.72%	0%
2026/05/28	15.4%	4.81%	7.51%	4.49%	7.37%	4.11%	4.51%	1.83%	4.17%	0%
2026/05/29	15.18%	5.17%	14.3%	2.77%	5.08%	5.19%	3.97%	1.5%	0.96%	0%
2026/05/30	16.36%	7.44%	5.88%	11.12%	7.25%	2.23%	3.67%	2.09%	1.85%	0%
2026/05/31	14.01%	10.15%	6.98%	6.75%	5.03%	4%	3.31%	1.76%	1.75%	0%

squareup.com
location-tool.com
apple.com
tracelo.com
microsoft.com
shopify.com
finder.com.au
spacetalk.co
amazon.com.au
lightspeedhq.com

In May 2026, Squareup.com led with fluctuating spend, peaking at 20.44% on May 22. Location-tool.com saw a steady rise, ending at 10.15%. Apple.com had a notable spike mid-month, while Microsoft.com showed consistent activity. Shopify.com and others maintained moderate levels.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	202
2026/05/02	212
2026/05/03	207
2026/05/04	207
2026/05/05	207
2026/05/06	206
2026/05/07	195
2026/05/08	205
2026/05/09	203
2026/05/10	209
2026/05/11	220
2026/05/12	216
2026/05/13	213
2026/05/14	209
2026/05/15	214
2026/05/16	212
2026/05/17	218
2026/05/18	204
2026/05/19	198
2026/05/20	187
2026/05/21	182
2026/05/22	190
2026/05/23	193
2026/05/24	205
2026/05/25	195
2026/05/26	221
2026/05/27	225
2026/05/28	222
2026/05/29	224
2026/05/30	228
2026/05/31	239

May began with 202 advertisers, peaking at 239 by month’s end. Mid-month fluctuations settled into a steady rise, culminating in a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
apple.com	10.42%
squareup.com	4.05%
lenovo.com	2.22%
location-tool.com	1.34%
meta.com	0.95%
familo.net	-0.52%
lightspeedhq.com	-3.75%
shopify.com	-4.14%
spacetalk.co	-4.78%
microsoft.com	-9.08%

Apple.com surged with a 10.42% click share increase, while microsoft.com plummeted by 9.08%. Squareup.com rose by 4.05%, contrasting spacetalk.co’s 4.78% decline.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	squareup.com	location-tool.com	apple.com	shopify.com	tracelo.com	microsoft.com	amazon.com.au	lenovo.com	spacetalk.co	lightspeedhq.com
2026/05/01	12.47%	4.74%	2.46%	19.15%	9.48%	1.97%	9.65%	0.75%	1.56%	4.74%
2026/05/02	11.96%	4.08%	2.77%	13.47%	3.72%	8.33%	5.53%	0.34%	4.38%	6.67%
2026/05/03	2.22%	1.28%	1.57%	22.71%	1.86%	8.07%	7.43%	1.21%	7.41%	15.04%
2026/05/04	5.16%	3.78%	16.65%	19.38%	10.15%	3.06%	7.98%	0.48%	4.22%	6.43%
2026/05/05	1.9%	0.49%	3.92%	22.34%	7.35%	7.64%	7.17%	0.32%	3.81%	15.82%
2026/05/06	1.72%	3.96%	6.98%	8.73%	6.99%	17.91%	11.44%	0.97%	1.57%	5.75%
2026/05/07	5.06%	0%	8.5%	17.83%	6.96%	14.28%	4.85%	1.66%	3.39%	17.22%
2026/05/08	10.76%	0%	10.15%	16.68%	0%	15.68%	6.46%	3.6%	1.79%	8.18%
2026/05/09	7.13%	3.69%	9.37%	11%	9.17%	22.27%	2.9%	2.79%	4.13%	4.04%
2026/05/10	4.03%	3.54%	7.02%	10.86%	8.73%	18.68%	1.43%	3.44%	5.21%	9.52%
2026/05/11	2.34%	4.93%	5.76%	5.42%	13.04%	13.38%	7%	3.55%	3.43%	8.72%
2026/05/12	4.92%	0.26%	8.54%	11.62%	0.52%	8.2%	17.91%	4.38%	5.65%	10.1%
2026/05/13	7.95%	1.6%	12.04%	11.78%	5.56%	8.92%	3.65%	4.29%	6.74%	9.62%
2026/05/14	4.32%	0.15%	5.33%	14.53%	7.22%	12.49%	0.98%	4.07%	4.64%	10.6%
2026/05/15	1.78%	5.65%	9.08%	8.53%	11.34%	7.6%	8.23%	4.29%	12.19%	8.36%
2026/05/16	5.57%	1.14%	12.25%	7.36%	8%	10.19%	14.6%	1.32%	5.36%	8.75%
2026/05/17	4.33%	4.49%	1.64%	18.45%	5.11%	17.9%	11.7%	0.64%	6.18%	12.36%
2026/05/18	6.84%	4.35%	3.69%	12.09%	5.04%	13.86%	13.84%	4.74%	3.43%	7.84%
2026/05/19	2.96%	1.16%	5.1%	11.19%	11.63%	6.47%	9.26%	7.6%	6.43%	16.03%
2026/05/20	6.83%	1.01%	15.08%	4.75%	1.48%	4.24%	10.44%	3.43%	6.95%	13.6%
2026/05/21	7.5%	0%	23.83%	17.07%	2.86%	4.15%	4.88%	4.12%	2.14%	11.19%
2026/05/22	15.7%	0%	12.17%	12.91%	4.35%	3.59%	5.35%	6.18%	4.16%	0%
2026/05/23	5.64%	3.65%	14.68%	6.21%	13%	7.94%	10.56%	8.67%	2.29%	0%
2026/05/24	13.11%	7.37%	5.1%	13.83%	11.09%	8.18%	7.25%	4.44%	2.97%	0%
2026/05/25	15.09%	5.06%	5.53%	12.91%	8.72%	5.99%	3.85%	6.83%	3.53%	0%
2026/05/26	12.16%	3.83%	16.64%	6.23%	4.04%	6.84%	1.85%	6.84%	1.83%	0%
2026/05/27	9.14%	4.35%	17.6%	7.03%	10.06%	4.88%	6.44%	7.44%	1.66%	0%
2026/05/28	9.41%	4.34%	15.05%	8.92%	4.43%	6.17%	8.69%	8.41%	1.9%	0%
2026/05/29	8.33%	5.08%	22.62%	11.78%	2.65%	4.81%	2.48%	8.45%	1.95%	0%
2026/05/30	14.45%	8.01%	9.63%	5.22%	10.95%	7.1%	5.66%	8.25%	2.73%	0%
2026/05/31	11.56%	10.7%	10.59%	8.32%	6.71%	4.72%	4.66%	3.16%	2.19%	0%

squareup.com
location-tool.com
apple.com
shopify.com
tracelo.com
microsoft.com
amazon.com.au
lenovo.com
spacetalk.co
lightspeedhq.com

In May 2026, Shopify led with fluctuating dominance, peaking early. Apple surged mid-month, while Microsoft showed consistent strength. Squareup and Lightspeedhq had notable spikes. The month ended with diverse shifts across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev - Last month

1
Apple Australia - Official Site https://www.apple.com › au
Get to know iPhone 17 Pro, iPhone 17, iPhone 17e, and iPhone Air. Shop now. Also shop Mac, iPad, AirPods, Apple Watch, HomePod and more.
2
The Best Inventory App https://www.inflowinventory.com › unleashed
The #1 Alternative — Easy to find out what was scanned, when it was taken, and who scanned it out. Barcoding, sales...
3
The Best POS System Australia https://lightspeedhq.com › pos-system › request-a-quote
All-In-One POS Australia — Access real-time stock levels and robust reports anywhere with Lightspeed® POS. Effortlessly...
4
Shop The Retail Collection https://www.shopify.com
For Tap, Chip & Swipe Payments — The Retail Collection includes POS Terminal, Tablet Stand, and more.
5
Free Inventory Tools - Free Retail POS App Available https://www.squareup.com
Square Has Everything You Need to Accept EFTPOS Payments from Anywhere. Get Started Today.

In the competitive landscape of Google’s SERP, Apple leads with its comprehensive product range, enticing users to explore the latest iPhones and more. Inflow Inventory and Lightspeed offer robust inventory and POS solutions, emphasizing ease and real-time insights. Shopify and Square focus on seamless payment solutions, highlighting convenience and accessibility for retailers.

Frequently Asked Questions

Why is the AUS Software & Technology Mobile App Dev May 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Mobile App Dev May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Mobile App Dev May 2026 Report?

The AUS Software & Technology Mobile App Dev May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Mobile App Dev May 2026 Report for?

The AUS Software & Technology Mobile App Dev May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis May 2026