Why is the AUS Software & Technology Mobile App Dev July 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Mobile App Dev July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Mobile App Dev July 2026 Report?

The AUS Software & Technology Mobile App Dev July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Mobile App Dev July 2026 Report for?

The AUS Software & Technology Mobile App Dev July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Mobile App Dev AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.1069201898
	72.8930798102

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	23
	77

23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	2%
Navigational	16%
Seasonal	0%
Local	0%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
capcut.com	56.04
apple.com	6.8
squareup.com	5.35
microsoft.com	5.12
spacetalk.co	3.13
lightspeedhq.com	1.93
amazon.com.au	1.53
location-tool.com	1.43
capterra.com	1.4
eharmony.com.au	1.21
others	16.06

capcut.com - 56.04%
apple.com - 6.8%
squareup.com - 5.35%
microsoft.com - 5.12%
spacetalk.co - 3.13%
lightspeedhq.com - 1.93%
amazon.com.au - 1.53%
location-tool.com - 1.43%
capterra.com - 1.4%
eharmony.com.au - 1.21%
others - 16.06%

Capcut.com dominates with 56.04% click share, overshadowing others like Apple at 6.8% and Microsoft at 5.12%. ‘Others’ collectively hold 16.06%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	capcut.com	squareup.com	geozilla.com	eharmony.com.au	apple.com	microsoft.com	tracelo.com	location-tool.com	cupidfeel.com	finder.com.au
2026/07/01	42.91%	8.56%	0%	0%	1.57%	2.72%	4.02%	0.08%	3.5%	2.19%
2026/07/02	19.22%	11.95%	0%	0%	3.85%	3.54%	0.06%	0.06%	0%	4.37%
2026/07/03	13.83%	18.71%	3.5%	0%	3.51%	3.17%	4.42%	0%	0%	4.38%
2026/07/04	11.41%	13.96%	2.96%	0%	7.37%	2.14%	3.79%	0.4%	6.06%	4.12%
2026/07/05	14.15%	14.8%	0.41%	1.39%	6.58%	5.9%	0.85%	0.53%	0%	4.43%
2026/07/06	7.92%	10.9%	5.49%	0%	1%	6.26%	4.46%	0.47%	9.13%	4.29%
2026/07/07	7.66%	18.08%	0.16%	0%	1.8%	2.04%	6.52%	0.75%	4.22%	5.87%
2026/07/08	12.61%	18.38%	3.88%	0%	2.08%	3.32%	3.1%	0.61%	0%	5.62%
2026/07/09	20.53%	11.79%	0%	10.98%	1.3%	2.6%	0%	0.08%	0%	7.43%
2026/07/10	14.72%	15.14%	3.92%	0%	2.86%	3.22%	5.55%	0%	0%	6.08%
2026/07/11	13.93%	13.28%	7.42%	0%	2.07%	4.78%	7.65%	0.1%	5.36%	4.41%
2026/07/12	12.91%	15.69%	0%	9.65%	1.75%	5.67%	0.16%	9.18%	4.97%	3.48%
2026/07/13	14.15%	13.59%	0%	0%	3.22%	8.48%	0%	2.85%	0%	3.4%
2026/07/14	11.04%	10.64%	1.77%	16.79%	2.75%	2.73%	4.85%	5.59%	2.12%	2.69%
2026/07/15	12.52%	10.92%	0%	9.33%	1.23%	1.83%	3.4%	10.04%	0%	2.74%
2026/07/16	16.92%	12.1%	0%	5.55%	1.65%	1.48%	2.56%	11.9%	0%	3.08%
2026/07/17	16.07%	9.69%	0%	10.5%	1%	0.72%	0%	9.9%	8.11%	2.79%
2026/07/18	12.85%	11.95%	0.1%	16.8%	0.63%	3.28%	6.23%	0%	4.32%	3.94%
2026/07/19	17.87%	23.99%	0%	0%	0.14%	4.72%	0%	0.09%	0%	5.33%
2026/07/20	9.98%	12.59%	0%	0%	0.12%	3.42%	4.55%	7.8%	0%	2.91%
2026/07/21	11.02%	10.62%	1.76%	16.76%	2.74%	2.72%	4.84%	5.58%	2.12%	2.68%
2026/07/22	11.03%	13.52%	0.51%	14.42%	0.62%	6.92%	0.05%	2.41%	0%	3.15%
2026/07/23	10.84%	13.89%	10.73%	8.09%	2.05%	2.63%	2.75%	5.52%	2.08%	2.74%
2026/07/24	16.21%	11.97%	2.62%	12.72%	1.24%	1.48%	3.16%	11.24%	0%	2.76%
2026/07/25	11.86%	10.34%	1.87%	11.23%	2.75%	3.9%	6.53%	4.82%	0%	2.48%
2026/07/26	10.3%	14.97%	2.03%	0%	1.86%	2.99%	3.46%	8.54%	2.31%	2.82%
2026/07/27	15.14%	11.08%	0.02%	14%	2.29%	3.69%	2.85%	5.33%	2.04%	1.24%
2026/07/28	17.65%	11.97%	0.79%	4.62%	4.09%	5.74%	0%	8.7%	4.75%	1.48%
2026/07/29	7.66%	15.54%	6.89%	7.15%	0.89%	12.09%	0%	3.34%	0%	0.72%
2026/07/30	20.86%	9.54%	0.01%	6.98%	1.71%	4.63%	0%	4.9%	0%	1.79%
2026/07/31	12.98%	12.1%	4.88%	4.85%	4.37%	4.29%	3.5%	2.61%	2.5%	1.94%

capcut.com
squareup.com
geozilla.com
eharmony.com.au
apple.com
microsoft.com
tracelo.com
location-tool.com
cupidfeel.com
finder.com.au

Capcut.com started July with a high spend share of 42.91%, then fluctuated, ending at 12.98%. Squareup.com saw a peak mid-month at 23.99%, closing at 12.10%. Geozilla.com had a notable spike on July 23rd at 10.73%. Eharmony.com.au’s highest was 16.80% on July 18th. Apple.com maintained low spend, peaking at 7.37% on July 4th. Microsoft.com had a significant rise on July 29th, reaching 12.09%. Tracelo.com and location-tool.com showed consistent low spend. Cupidfeel.com and finder.com.au remained steady, with minor fluctuations.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	190
2026/07/02	185
2026/07/03	198
2026/07/04	205
2026/07/05	203
2026/07/06	212
2026/07/07	212
2026/07/08	209
2026/07/09	194
2026/07/10	201
2026/07/11	197
2026/07/12	197
2026/07/13	208
2026/07/14	210
2026/07/15	204
2026/07/16	203
2026/07/17	200
2026/07/18	196
2026/07/19	191
2026/07/20	204
2026/07/21	210
2026/07/22	218
2026/07/23	223
2026/07/24	220
2026/07/25	226
2026/07/26	232
2026/07/27	221
2026/07/28	227
2026/07/29	168
2026/07/30	220
2026/07/31	224

Advertisers surged from 190 to 224 in July, peaking at 232 on the 26th. A notable dip to 168 on the 29th marked the month’s only decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
lightspeedhq.com	1.23%
eharmony.com.au	0.75%
microsoft.com	0.7%
shopify.com	0.49%
location-tool.com	0.49%
meta.com	-0.67%
youmetalks.com	-0.87%
amazon.com.au	-0.89%
apple.com	-1.22%
spacetalk.co	-1.52%

Lightspeedhq.com surged with a 1.23% click share increase, while spacetalk.co dropped by 1.52%.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capcut.com	squareup.com	capterra.com	apple.com	lightspeedhq.com	microsoft.com	amazon.com.au	expertmarket.org	location-tool.com	eharmony.com.au
2026/07/01	15%	9.1%	3.41%	2.4%	3.29%	4.61%	5.39%	11.71%	0.08%	0%
2026/07/02	26.4%	5.8%	3.85%	7.47%	7.23%	5.96%	1.43%	6%	0.08%	0%
2026/07/03	17.35%	15.85%	3.3%	5.64%	3.17%	4.91%	3.63%	1.27%	0%	0%
2026/07/04	15.02%	10.54%	2.88%	10.94%	0%	3.1%	1.7%	0.37%	0.37%	0%
2026/07/05	18.02%	11.01%	5.88%	8.69%	2.82%	7.74%	4.62%	0.63%	0.45%	0.94%
2026/07/06	11.39%	5.53%	6.37%	2.67%	3.12%	10.31%	4.8%	1.06%	0.43%	0%
2026/07/07	9.18%	15.98%	3.49%	3.45%	3.35%	3.06%	8.59%	7.65%	0.56%	0%
2026/07/08	16.1%	12.69%	2.12%	3.59%	1.76%	4.74%	6.86%	9.61%	0.45%	0%
2026/07/09	34.78%	8.66%	3.44%	3.63%	0%	5.13%	3.05%	2.21%	0.14%	5.8%
2026/07/10	24.68%	6.25%	2.99%	5.02%	0%	4.86%	5.54%	1.67%	0%	0%
2026/07/11	20.7%	6.61%	0.38%	2.19%	0%	8.28%	11.52%	1.13%	0.08%	0%
2026/07/12	19.54%	11.54%	0.28%	2.6%	6.12%	9.05%	5%	1.01%	9.26%	4.55%
2026/07/13	20%	5.04%	3.56%	3.55%	1.57%	12.34%	10.03%	3.35%	3.13%	0%
2026/07/14	15.94%	5.16%	6.48%	3.5%	6.24%	4.95%	0.76%	3.37%	5.05%	9.28%
2026/07/15	21.31%	8.03%	4%	1.53%	5%	3.46%	1.56%	4.96%	10%	4.96%
2026/07/16	28.01%	3.61%	0.14%	2.67%	5.76%	2.74%	0.85%	4.84%	11.51%	2.86%
2026/07/17	25.62%	6.32%	0.19%	1.1%	3.51%	1.35%	0.81%	6.57%	10.53%	5.22%
2026/07/18	22.54%	3.75%	0.16%	1.95%	3.09%	7.05%	2.39%	0.08%	0%	9.18%
2026/07/19	24.73%	10.83%	0.22%	0.24%	16.27%	6.64%	2.21%	1.2%	0.12%	0%
2026/07/20	15.99%	9.08%	0.59%	0.26%	5.85%	6.31%	2.19%	2.29%	6.65%	0%
2026/07/21	15.94%	5.16%	6.48%	3.5%	6.24%	4.95%	0.76%	3.37%	5.05%	9.28%
2026/07/22	15.32%	11.1%	0.1%	1.81%	13.99%	10.39%	3.02%	3.64%	2.8%	6.24%
2026/07/23	16.46%	11.37%	7.85%	3.42%	2.58%	4.43%	3.45%	4.28%	5.27%	3.83%
2026/07/24	25.75%	8.79%	5.98%	1.97%	5.65%	2.72%	2.01%	3.39%	11.29%	6.3%
2026/07/25	17.29%	5.36%	2.9%	4.39%	2.71%	5.86%	4.88%	3.03%	5.47%	6.04%
2026/07/26	14.6%	9.31%	5.7%	1.87%	8%	4.92%	5.97%	1.17%	8.07%	0%
2026/07/27	21.66%	8.72%	1.32%	3.42%	1.58%	5.37%	3.23%	1.94%	4.75%	7.06%
2026/07/28	26.01%	5.85%	1.33%	5.52%	1.14%	8.7%	1.86%	4.87%	8.56%	2.12%
2026/07/29	9.64%	13.84%	3.62%	2.04%	0%	14.09%	3.07%	0.01%	3.52%	5.24%
2026/07/30	26.28%	11.25%	2.51%	2.36%	12%	5.53%	1.52%	5.64%	4.8%	3.57%
2026/07/31	17.62%	11.15%	8.34%	5.55%	5.52%	5.21%	4.15%	3.7%	2.76%	2.05%

capcut.com
squareup.com
capterra.com
apple.com
lightspeedhq.com
microsoft.com
amazon.com.au
expertmarket.org
location-tool.com
eharmony.com.au

Capcut.com led July with fluctuating impressions, peaking at 34.78% on the 9th. Squareup.com and Capterra.com showed moderate activity, while Apple.com and Lightspeedhq.com had sporadic spikes. The month concluded with Capcut.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev - Last month

1
Capcut https://www.capcut.com
Create Stunning Videos Today — Edit videos, design images, and create amazing animations with CapCut Pro. Enhance your videos...
2
Top 5 Retail POS Systems | Best Retail POS Systems https://quotes.au.expertmarket.org › pos-system › cafe
Find the right point of sale system for your business. We Compare Leading Retail POS System Deals For You.
3
The POS with next-level inventory management https://www.lightspeedhq.com › pos-system › request-a-quote
Access real-time stock levels and robust reports anywhere with Lightspeed® POS. All-in-one cloud POS system in Australia.
4
CapCut AI Editor Alternative - Video Editing With AI Tools https://www.openart.ai
Create videos from text or images in minutes. Text-to-video, lip sync, editing tools. Text-to-video, image-to-video, lip sync, and video editing in one workspace. Modify Images. Text to Image & Video.
5
Download the Free Square® App https://www.squareup.com
Free POS Software — Payments, Items, Inventory, Analytics, eCommerce – All Integrated With Your POS System.

In the bustling world of PPC advertising, CapCut and OpenArt.ai captivate with innovative video editing solutions, while Lightspeed and Square revolutionize POS systems with real-time management and integration. Expert Market guides businesses to the perfect retail POS, ensuring seamless operations.

Frequently Asked Questions

Why is the AUS Software & Technology Mobile App Dev July 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Mobile App Dev July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Mobile App Dev July 2026 Report?

The AUS Software & Technology Mobile App Dev July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Mobile App Dev July 2026 Report for?

The AUS Software & Technology Mobile App Dev July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis July 2026