Why is the AUS Software & Technology Mobile App Dev June 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Mobile App Dev June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Mobile App Dev June 2026 Report?

The AUS Software & Technology Mobile App Dev June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Mobile App Dev June 2026 Report for?

The AUS Software & Technology Mobile App Dev June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Mobile App Dev AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.9296500767
	79.0703499233

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	17%
Transactional	2%
Navigational	14%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
apple.com	21.88
capcut.com	17.07
spacetalk.co	6.91
microsoft.com	6.49
shopify.com	6.14
squareup.com	6.05
tracelo.com	4.89
lenovo.com	2.58
uber.com	2.56
store.google.com	2.38
others	23.05

apple.com - 21.88%
capcut.com - 17.07%
spacetalk.co - 6.91%
microsoft.com - 6.49%
shopify.com - 6.14%
squareup.com - 6.05%
tracelo.com - 4.89%
lenovo.com - 2.58%
uber.com - 2.56%
store.google.com - 2.38%
others - 23.05%

In the PPC landscape, Apple leads with 21.88% click share, closely followed by CapCut at 17.07%. Others collectively hold 23.05%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	capcut.com	squareup.com	microsoft.com	tracelo.com	finder.com.au	apple.com	spacetalk.co	location-tool.com	lenovo.com	shopify.com
2026/06/01	0%	18.29%	2.94%	7.52%	4.43%	8.75%	1.28%	3.88%	3.93%	4.42%
2026/06/02	0%	11.79%	5.48%	11.68%	3.3%	4.21%	2.12%	2.84%	3.73%	3.87%
2026/06/03	0%	11.75%	5.05%	11.77%	2.24%	8.26%	1.09%	4.93%	4.06%	3.66%
2026/06/04	0%	11.52%	4.48%	4.43%	2.57%	11.13%	2.74%	7.02%	6.73%	2.92%
2026/06/05	0%	11.93%	5.52%	7.92%	2.19%	8.38%	2.63%	0%	4.77%	3.41%
2026/06/06	0.01%	11.72%	6.62%	7.52%	2.27%	9.83%	2.45%	4.24%	3.12%	3.56%
2026/06/07	0%	10.36%	8.28%	13.04%	2.09%	5.91%	1.93%	0.57%	4.33%	2.73%
2026/06/08	0.02%	12.23%	4.22%	15.51%	1.95%	10.26%	2.1%	0%	3.18%	2.15%
2026/06/09	0%	11.56%	7.16%	15.22%	2.31%	3.99%	2.12%	1.92%	1.14%	3.88%
2026/06/10	0%	14.52%	3.67%	13%	2.89%	10.29%	3.07%	8.05%	8%	0.64%
2026/06/11	0%	13.68%	3.23%	8.81%	2.63%	8.45%	2.81%	2.46%	5.14%	3.12%
2026/06/12	0%	10.89%	2.62%	12.83%	2.3%	9.59%	2.08%	4%	2.79%	4.69%
2026/06/13	39.01%	6.94%	2.42%	3.8%	1.59%	5.41%	1.25%	0.51%	3.25%	2.13%
2026/06/14	43.84%	5.65%	1.85%	10.58%	1.14%	5.73%	1.06%	0.59%	1.84%	1.77%
2026/06/15	45.68%	6.23%	2.82%	7.42%	1.26%	3.03%	1.51%	6.09%	0.66%	1.67%
2026/06/16	46.11%	5.54%	1.05%	5.68%	1.49%	5.95%	1.63%	3.19%	4.18%	1.57%
2026/06/17	51.14%	5.9%	1.12%	4.63%	1.23%	3.99%	1.29%	3.98%	2.23%	0.49%
2026/06/18	49.04%	6.36%	1.65%	2.63%	0.98%	3.91%	1.66%	3.67%	2.32%	0.67%
2026/06/19	35.39%	10.38%	0.74%	2.77%	1.38%	5.29%	2.09%	2.86%	3.81%	0.57%
2026/06/20	50.68%	7.27%	1.37%	7.62%	0.99%	2.31%	0.7%	3.98%	0.2%	1.46%
2026/06/21	52.63%	8.75%	1.08%	4.29%	1.1%	2.89%	1.54%	3.56%	0.41%	0.64%
2026/06/22	48.44%	8.88%	1.16%	7.01%	1.24%	2.94%	2.21%	3.14%	0.29%	0.15%
2026/06/23	52.93%	7.65%	2.37%	5.7%	1.16%	2.21%	0.72%	3.52%	0.22%	0.18%
2026/06/24	48.37%	7.6%	3.67%	5.39%	1.3%	2.55%	0.76%	3.38%	0.22%	0.99%
2026/06/25	50.61%	7.83%	5.66%	3.2%	1.42%	2.34%	1.69%	0%	0.27%	0.55%
2026/06/26	47.44%	7.79%	5.99%	7.55%	1.59%	1.33%	1.65%	1.61%	0.21%	1.71%
2026/06/27	42.14%	8.3%	4.94%	8.93%	1.86%	0.9%	2.08%	3.87%	0.22%	1.24%
2026/06/28	43.94%	8.17%	4.79%	2.76%	1.69%	1.88%	0.6%	2.93%	0.19%	0.33%
2026/06/29	43.1%	10.73%	4.19%	3.74%	1.74%	2.26%	0.59%	1.42%	0.18%	1.16%
2026/06/30	49.34%	10.85%	4.15%	3.38%	2.14%	1.87%	0.96%	0.24%	0.19%	0.09%

capcut.com
squareup.com
microsoft.com
tracelo.com
finder.com.au
apple.com
spacetalk.co
location-tool.com
lenovo.com
shopify.com

Capcut.com surged dramatically mid-June, peaking at 52.93% on the 23rd. Squareup.com started strong but declined, ending at 10.85%. Microsoft.com fluctuated, closing at 4.15%. Tracelo.com saw highs early, then tapered off. Finder.com.au remained steady, finishing at 2.14%. Apple.com had a mid-month dip, closing at 1.87%. Spacetalk.co varied, ending at 0.96%. Location-tool.com dropped sharply, closing at 0.24%. Lenovo.com declined steadily, finishing at 0.19%. Shopify.com fluctuated, ending at 0.09%.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	239
2026/06/02	241
2026/06/03	225
2026/06/04	236
2026/06/05	234
2026/06/06	228
2026/06/07	228
2026/06/08	244
2026/06/09	240
2026/06/10	229
2026/06/11	233
2026/06/12	236
2026/06/13	233
2026/06/14	243
2026/06/15	235
2026/06/16	216
2026/06/17	231
2026/06/18	236
2026/06/19	237
2026/06/20	218
2026/06/21	219
2026/06/22	219
2026/06/23	211
2026/06/24	223
2026/06/25	210
2026/06/26	211
2026/06/27	209
2026/06/28	211
2026/06/29	210
2026/06/30	198

June began with 239 advertisers, peaking at 244 on the 8th. A steady decline followed, ending the month at 198.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
capcut.com	22.29%
microsoft.com	2%
squareup.com	1.46%
store.google.com	1.32%
location-tool.com	0.61%
tracelo.com	-1.6%
lenovo.com	-2.47%
lightspeedhq.com	-2.63%
shopify.com	-4.38%
apple.com	-12.4%

Capcut.com surged with a 22.29% click share increase, while apple.com faced a significant 12.4% decline.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	capcut.com	microsoft.com	tracelo.com	squareup.com	apple.com	spacetalk.co	lenovo.com	location-tool.com	shopify.com	lightspeedhq.com
2026/06/01	0%	3.26%	7.75%	12.58%	19.28%	1.61%	6.89%	3.84%	8.27%	5.16%
2026/06/02	0%	4.42%	10.41%	7.77%	6.14%	2.58%	6.5%	2.96%	8.47%	10.33%
2026/06/03	0%	4.06%	12.29%	9.39%	14.78%	1.35%	6.51%	5.31%	7.14%	0%
2026/06/04	0%	4.44%	4.74%	7.47%	19.52%	3.39%	10.93%	6.97%	5.94%	5.72%
2026/06/05	0%	6.12%	8.17%	4.45%	14.42%	3.52%	7.97%	0%	6.98%	2.21%
2026/06/06	0%	5.62%	7.07%	5.49%	16.04%	2.81%	5.52%	4.48%	7.36%	4.38%
2026/06/07	0%	6.99%	10.89%	2.92%	12%	2.35%	6.96%	0.37%	5.92%	7.15%
2026/06/08	0.01%	3.99%	12.49%	5.11%	16.1%	2.24%	4.79%	0%	4.27%	7.32%
2026/06/09	0%	5.89%	14.32%	2.22%	6.16%	2.94%	1.88%	2.51%	9.01%	6.18%
2026/06/10	0%	3.77%	13.3%	2.82%	22.79%	4.08%	13.92%	7.5%	0.21%	1.27%
2026/06/11	0%	2.93%	8.6%	5.74%	13.1%	3.5%	7.77%	2.89%	7.15%	10.39%
2026/06/12	0%	2.64%	10.91%	5.09%	16.36%	2.35%	4.51%	4.29%	10.63%	7.01%
2026/06/13	11.11%	2.78%	4.49%	5.68%	12.84%	2.07%	7.19%	0.43%	6.72%	4.98%
2026/06/14	13.67%	2.85%	14.04%	4.59%	15.49%	1.91%	4.34%	0.61%	6.21%	6.13%
2026/06/15	15.94%	3.92%	10.67%	7.52%	6.02%	3.09%	1.38%	8.21%	6.28%	4.08%
2026/06/16	13.86%	1.44%	6.91%	8.04%	16.35%	2.85%	10.02%	4.91%	4.91%	5.92%
2026/06/17	19.19%	2.96%	7.47%	6.27%	10.21%	2.85%	7.21%	7.3%	1.33%	0%
2026/06/18	16.06%	2.23%	4.44%	6.07%	13.1%	3.21%	5.81%	6.6%	1.93%	1.8%
2026/06/19	11.05%	1.65%	3.28%	7.78%	15.32%	3.76%	9.51%	3.18%	1.33%	1.24%
2026/06/20	20.82%	2.59%	12.72%	8.33%	6.07%	1.67%	0.39%	7.64%	7.08%	2.33%
2026/06/21	20.89%	2.41%	7.77%	5.65%	6.71%	3.58%	1.64%	4.87%	2.74%	0%
2026/06/22	22.01%	2.96%	14.32%	6.76%	7.1%	5.87%	0.6%	6.27%	0.08%	0%
2026/06/23	22.77%	7.73%	10.41%	10.3%	6.05%	1.82%	0.52%	7.43%	0.13%	0%
2026/06/24	19.11%	8.12%	9.91%	5.01%	6.28%	1.75%	0.65%	6.79%	4.94%	0%
2026/06/25	21.76%	13.53%	6.97%	8.21%	5.71%	4.23%	0.51%	0%	2.83%	0%
2026/06/26	19.48%	12.28%	14.42%	5.35%	3.41%	3.9%	0.43%	3.64%	8.76%	0%
2026/06/27	15.28%	8.37%	14.38%	10.28%	2.29%	4.4%	0.4%	7.32%	5.5%	0%
2026/06/28	17.86%	11.77%	4.65%	9.3%	6.58%	1.43%	0.38%	4.13%	1.37%	0%
2026/06/29	15.15%	9.39%	5.68%	11.52%	4.8%	1.21%	0.32%	2.77%	4.93%	0%
2026/06/30	24.73%	13.45%	7.12%	5.08%	5.07%	2.77%	0.52%	0.38%	0.05%	0%

capcut.com
microsoft.com
tracelo.com
squareup.com
apple.com
spacetalk.co
lenovo.com
location-tool.com
shopify.com
lightspeedhq.com

Capcut.com surged from 0.0% to 24.73% by June’s end. Microsoft.com fluctuated, peaking at 13.53%. Tracelo.com saw highs and lows, ending at 7.12%. Squareup.com varied, closing at 5.08%. Apple.com started strong, then declined. Spacetalk.co remained steady. Lightspeedhq.com and Lenovo.com showed mixed trends. Location-tool.com and Shopify.com experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev - Last month

1
Apple Australia - Official Site https://www.apple.com › au
Get to know iPhone 17 Pro, iPhone 17, iPhone 17e, and iPhone Air. Shop now. Also shop Mac, iPad, AirPods, Apple Watch, HomePod and more.
2
Capcut https://www.capcut.com
Create Videos With AI — CapCut: Easy Video Editing. Professional results, simplified. Video maker app with AI-powered editor for everyone.
3
The Best POS System Australia | All-In-One POS Australia https://lightspeedhq.com › pos-system › request-a-quote
Access real-time stock levels and robust reports anywhere with Lightspeed® POS. All-in-one cloud POS system in Australia. Manage more efficiently...
4
Shop The Retail Collection https://www.shopify.com
Take Contactless Payments — The Retail Collection includes POS Terminal, Tablet Stand, and more.
5
Google Pixel smartphone - EOFY Sale now on https://store.google.com › au › phones
EOFY sale now on. Enjoy deals on your favourite Pixel products on Google Store today. Meet the...

In the competitive landscape of Google’s SERP, Apple, CapCut, Lightspeed, Shopify, and Google Store captivate audiences with distinct narratives. Apple’s ad highlights its diverse product range, while CapCut emphasizes AI-driven video editing. Lightspeed and Shopify focus on efficient POS solutions, and Google Store tempts with EOFY sales.

Frequently Asked Questions

Why is the AUS Software & Technology Mobile App Dev June 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Mobile App Dev June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Mobile App Dev June 2026 Report?

The AUS Software & Technology Mobile App Dev June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Mobile App Dev June 2026 Report for?

The AUS Software & Technology Mobile App Dev June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis June 2026