Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| apple.com | 15.71 |
| microsoft.com | 13.81 |
| spacetalk.co | 12.5 |
| squareup.com | 12.32 |
| shopify.com | 8.24 |
| amazon.com.au | 5.31 |
| lightspeedhq.com | 5.09 |
| location-tool.com | 2.65 |
| uber.com | 2.01 |
| tracelo.com | 1.21 |
| others | 21.15 |
- apple.com - 15.71%
- microsoft.com - 13.81%
- spacetalk.co - 12.5%
- squareup.com - 12.32%
- shopify.com - 8.24%
- amazon.com.au - 5.31%
- lightspeedhq.com - 5.09%
- location-tool.com - 2.65%
- uber.com - 2.01%
- tracelo.com - 1.21%
- others - 21.15%
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In the PPC landscape, Apple leads with 15.71% click share, closely followed by Microsoft at 13.81%. Spacetalk and Squareup trail behind, while ‘others’ collectively hold 21.15%.
Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | squareup.com | apple.com | location-tool.com | shopify.com | shiftcare.com | finder.com.au | amazon.com.au | microsoft.com | spacetalk.co | lightspeedhq.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 13.56% | 5.89% | 7.35% | 1.48% | 2.43% | 2.14% | 5.43% | 7.39% | 6.32% | 4.24% |
| 2026/04/02 | 9.26% | 14% | 2.9% | 0.33% | 2.63% | 2.73% | 4.57% | 9.02% | 4.79% | 4.13% |
| 2026/04/03 | 13.7% | 4.25% | 9.11% | 2.82% | 2.56% | 2.4% | 6.43% | 9.95% | 1.21% | 0% |
| 2026/04/04 | 18.11% | 6.04% | 8.56% | 0.43% | 2.79% | 2.78% | 6.15% | 11.45% | 2.01% | 2.87% |
| 2026/04/05 | 11.37% | 4.16% | 12.51% | 1.13% | 1.89% | 2.64% | 8.74% | 8.18% | 3.14% | 1.66% |
| 2026/04/06 | 11.17% | 3.1% | 6.1% | 0.37% | 3.87% | 3.07% | 1.98% | 9.04% | 4.52% | 1.52% |
| 2026/04/07 | 21.18% | 1.46% | 1.73% | 0.66% | 2.92% | 2.99% | 8.59% | 5.13% | 4.46% | 1.54% |
| 2026/04/08 | 10.64% | 3.11% | 5.13% | 0.41% | 4.04% | 3.14% | 7.03% | 6.11% | 5.35% | 3.15% |
| 2026/04/09 | 12.31% | 2.19% | 0.57% | 0.69% | 2.98% | 3.9% | 3.45% | 9.89% | 4.14% | 1.96% |
| 2026/04/10 | 21.07% | 2.45% | 0% | 5.66% | 2.66% | 3.01% | 2.31% | 6.71% | 2.09% | 7.18% |
| 2026/04/11 | 20.42% | 3.22% | 0% | 4.09% | 4.77% | 3.57% | 2.34% | 5.54% | 3.49% | 5.69% |
| 2026/04/12 | 22.71% | 1.16% | 5.47% | 6.44% | 4.12% | 3.28% | 3.92% | 6.47% | 2.36% | 3.25% |
| 2026/04/13 | 12.06% | 1.64% | 4.58% | 5.14% | 2.64% | 2.99% | 1.55% | 6.42% | 0.53% | 4.72% |
| 2026/04/14 | 16.49% | 3.2% | 1.59% | 7.12% | 2.71% | 3.42% | 2.55% | 10.41% | 1.01% | 7.21% |
| 2026/04/15 | 13.87% | 4.67% | 5.65% | 3.78% | 2.04% | 3.16% | 3.59% | 8.65% | 1.64% | 5.15% |
| 2026/04/16 | 14.24% | 6.5% | 8.87% | 0.52% | 1.91% | 3.27% | 2.89% | 9.12% | 0.91% | 8.15% |
| 2026/04/17 | 18.01% | 2.9% | 0% | 0.7% | 3.22% | 3.39% | 1.24% | 10.18% | 1.69% | 5.38% |
| 2026/04/18 | 15.11% | 4.48% | 4.53% | 2.12% | 3.59% | 2.77% | 1.4% | 8.03% | 0.73% | 4.9% |
| 2026/04/19 | 15.2% | 4.91% | 1.63% | 2.04% | 3.33% | 2.33% | 5.2% | 8.37% | 1.53% | 4.55% |
| 2026/04/20 | 13.76% | 5.23% | 0.21% | 5.56% | 2.17% | 2.89% | 1.31% | 5.89% | 0.81% | 1.46% |
| 2026/04/21 | 21.05% | 1.99% | 2.25% | 0.51% | 3.7% | 4.08% | 1.01% | 6.15% | 2.54% | 4.55% |
| 2026/04/22 | 19.17% | 5.98% | 0.69% | 5.38% | 3.22% | 2.69% | 4.03% | 5.01% | 1.64% | 3.25% |
| 2026/04/23 | 18.32% | 0.93% | 0% | 8.91% | 4.59% | 3.03% | 1.72% | 6.28% | 4.59% | 2.15% |
| 2026/04/24 | 16% | 4.76% | 0% | 4.73% | 5.56% | 3.16% | 2% | 6.47% | 3.83% | 3.91% |
| 2026/04/25 | 16.15% | 1.35% | 9.21% | 1.63% | 3.29% | 2.98% | 0.7% | 13.28% | 3.89% | 1.93% |
| 2026/04/26 | 9.83% | 0.48% | 2.72% | 0.45% | 2.9% | 2.15% | 3.35% | 13.29% | 3.53% | 2.62% |
| 2026/04/27 | 15.98% | 2.25% | 4.99% | 10.21% | 2.84% | 2.64% | 6.46% | 6.92% | 1.41% | 0.84% |
| 2026/04/28 | 13.54% | 13.33% | 3.6% | 12.25% | 2.38% | 2.57% | 8.54% | 1.59% | 1.7% | 0% |
| 2026/04/29 | 17.8% | 3% | 2.82% | 5.09% | 3.71% | 3.56% | 3.31% | 2.03% | 4.05% | 0% |
| 2026/04/30 | 14.19% | 11.9% | 9.51% | 6.66% | 3.7% | 3.11% | 2.53% | 1.97% | 1.43% | 0% |
- squareup.com
- apple.com
- location-tool.com
- shopify.com
- shiftcare.com
- finder.com.au
- amazon.com.au
- microsoft.com
- spacetalk.co
- lightspeedhq.com
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. Squareup.com led with peaks on April 7 and 12, while apple.com fluctuated, spiking on April 28. Location-tool.com and shopify.com showed varied trends, with notable highs mid-month. Microsoft.com maintained steady growth, peaking on April 25. The month concluded with diverse performances across domains.
Competitor Count for AUS Software & Technology Mobile App Dev
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 194 |
| 2026/04/02 | 197 |
| 2026/04/03 | 201 |
| 2026/04/04 | 207 |
| 2026/04/05 | 210 |
| 2026/04/06 | 210 |
| 2026/04/07 | 221 |
| 2026/04/08 | 207 |
| 2026/04/09 | 194 |
| 2026/04/10 | 215 |
| 2026/04/11 | 195 |
| 2026/04/12 | 208 |
| 2026/04/13 | 214 |
| 2026/04/14 | 214 |
| 2026/04/15 | 211 |
| 2026/04/16 | 212 |
| 2026/04/17 | 209 |
| 2026/04/18 | 214 |
| 2026/04/19 | 218 |
| 2026/04/20 | 217 |
| 2026/04/21 | 208 |
| 2026/04/22 | 209 |
| 2026/04/23 | 192 |
| 2026/04/24 | 188 |
| 2026/04/25 | 201 |
| 2026/04/26 | 203 |
| 2026/04/27 | 202 |
| 2026/04/28 | 204 |
| 2026/04/29 | 206 |
| 2026/04/30 | 202 |
Copyright © Adthena. All rights reserved.
April began with 194 advertisers, peaking at 221 on the 7th. A mid-month dip to 188 on the 24th was followed by a steady rise, ending at 202.