UK Software & Technology Mobile App Dev - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
play.google.com	24.51
insta360.com	13.15
oneplus.com	9.72
apple.com	7.4
monkey.app	6.89
capcut.com	6.56
ebay.co.uk	2.76
qualcomm.com	1.65
adobe.com	1.36
appserton.com	1.22
others	24.78

In the PPC landscape, ‘others’ leads with 24.78% click share, closely followed by play.google.com at 24.51%. Insta360.com captures 13.15%, while oneplus.com holds 9.72%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	play.google.com	apple.com	capcut.com	ebay.co.uk	oneplus.com	monkey.app	adobe.com	insta360.com	ninjaone.com	squareup.com
2025/06/01	5.4%	8.74%	4.91%	3.74%	2.38%	3.6%	2.51%	3.37%	2.19%	2.09%
2025/06/02	4.35%	5.42%	1.66%	3.74%	1.75%	3.33%	2.92%	2.78%	2.31%	2.28%
2025/06/03	8.96%	2%	2.47%	2.49%	0.98%	5.51%	2.37%	3.73%	3.18%	1.66%
2025/06/04	8.17%	3.97%	1.83%	2.29%	2.52%	3.18%	2.59%	3.71%	2.58%	2.62%
2025/06/05	6.78%	5.87%	3.02%	2.46%	1.88%	3.15%	2.45%	4.5%	1.63%	2.21%
2025/06/06	5.2%	5.4%	2.79%	2.77%	2.56%	2.85%	2.91%	2.51%	2.11%	2.82%
2025/06/07	6.25%	5.92%	2.9%	3.97%	3.2%	3.24%	2.11%	3.36%	2.08%	3.58%
2025/06/08	4.04%	3.58%	3.97%	3.32%	4.1%	3.85%	1.89%	3.78%	2.68%	3.23%
2025/06/09	4.61%	9.21%	3.55%	2.76%	5.84%	3.41%	1.12%	3.2%	2.08%	2.85%
2025/06/10	4.99%	7.9%	4.29%	4%	4.51%	2.64%	2.2%	2.75%	1.88%	2.45%
2025/06/11	5.65%	4.83%	3.58%	3.48%	4.8%	2.89%	2.25%	3.13%	2.36%	3.16%
2025/06/12	6.68%	10.04%	3.51%	3.13%	4.84%	3.43%	2.22%	2.65%	2.21%	3.15%
2025/06/13	6.68%	5.91%	4.44%	3.38%	3.5%	3.61%	2.4%	3.72%	2.28%	3.32%
2025/06/14	5.64%	7.31%	4.27%	3.15%	4.14%	3.54%	2.62%	4.44%	1.74%	2.3%
2025/06/15	6.83%	10.31%	5.19%	2.87%	2.94%	3.31%	2.42%	3.07%	1.71%	2.6%
2025/06/16	6.33%	7.81%	4.78%	3.54%	3.67%	3.38%	2.47%	2.89%	1.44%	2.2%
2025/06/17	4.69%	12.15%	1.97%	2.82%	3.28%	3%	2.48%	3.93%	1.83%	3.07%
2025/06/18	12.48%	6.61%	3.06%	3.62%	3.2%	3.41%	2.91%	3.73%	2.13%	2.53%
2025/06/19	9.57%	11.45%	2.32%	3.87%	2.91%	3.5%	2.35%	3.08%	2%	1.7%
2025/06/20	6%	7.48%	4.43%	4.47%	3.4%	3.09%	2.66%	5.32%	2.38%	2.94%
2025/06/21	12.48%	5.47%	1.37%	3.17%	3.05%	3.4%	2.61%	6.41%	2.39%	2.03%
2025/06/22	11.2%	6.74%	0.67%	2.91%	3.43%	3.85%	2.31%	3.78%	2.37%	1.98%
2025/06/23	11.77%	6.21%	0.7%	2.92%	3.1%	3.98%	2.23%	4.59%	2.8%	2.03%
2025/06/24	12.9%	5.63%	0.65%	3.76%	3.24%	2.92%	2.78%	4.61%	2.8%	2.47%
2025/06/25	10.49%	7.67%	2.08%	4%	3.57%	2.43%	2.59%	4.94%	2.33%	3.13%
2025/06/26	9.91%	8.37%	4.07%	3.86%	3.61%	2.9%	1.95%	3.98%	2.37%	2.62%
2025/06/27	13.96%	4.94%	5.61%	2.36%	4.38%	2.55%	2.68%	2.59%	2.05%	2.8%
2025/06/28	14.26%	5.62%	5.21%	2.57%	3.7%	3.38%	2.78%	3.04%	2.59%	2.41%
2025/06/29	12.49%	6.33%	5.6%	2.88%	3.81%	3.56%	2.25%	2.76%	2.63%	2.61%
2025/06/30	13.02%	7.18%	5.61%	3.61%	3.24%	3.09%	2.85%	2.77%	1.77%	1.5%

In June 2025, play.google.com saw a significant rise in PPC spend share, peaking at 14.26% on June 28. Meanwhile, apple.com experienced fluctuations, ending at 7.18%. Capcut.com had a steady increase, closing at 5.61%. Overall, play.google.com dominated the month’s PPC landscape.

Market Exposure

Competitor Count for UK Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	565
2025/06/02	590
2025/06/03	538
2025/06/04	597
2025/06/05	596
2025/06/06	619
2025/06/07	603
2025/06/08	590
2025/06/09	588
2025/06/10	622
2025/06/11	652
2025/06/12	642
2025/06/13	630
2025/06/14	645
2025/06/15	643
2025/06/16	638
2025/06/17	653
2025/06/18	650
2025/06/19	643
2025/06/20	653
2025/06/21	613
2025/06/22	620
2025/06/23	638
2025/06/24	652
2025/06/25	657
2025/06/26	650
2025/06/27	643
2025/06/28	633
2025/06/29	622
2025/06/30	666

June saw a dynamic rise in distinct advertisers, starting at 565 and peaking at 666. The month concluded with a strong upward trend.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
play.google.com	12.25%
luvcougar.com	0.28%
spacetalk.co	0.14%
tendermeets.com	0.13%
zipnfc.com	0.12%
qualcomm.com	-0.69%
appserton.com	-0.97%
monkey.app	-1.3%
oneplus.com	-1.75%
capcut.com	-1.79%

In the past month, play.google.com surged with a 12.25% click share increase, while capcut.com faced a significant drop of 1.79%.

Campaign Efficiency

UK Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	play.google.com	apple.com	insta360.com	ebay.co.uk	capcut.com	oneplus.com	monkey.app	adobe.com	match.com	appserton.com
2025/06/01	7.06%	10.34%	6.32%	6%	4.06%	3.07%	4.7%	1.93%	1.25%	2.71%
2025/06/02	6.29%	8.56%	5.76%	3.38%	1.43%	2.16%	4.52%	2.43%	1.6%	4.35%
2025/06/03	13.75%	3.7%	9.45%	2.28%	2.52%	1.1%	8.8%	2.31%	1.96%	3.21%
2025/06/04	11.28%	5.63%	7.68%	3.31%	1.74%	3.72%	4.98%	2.27%	1.33%	2.69%
2025/06/05	10.31%	9.73%	9.76%	2%	2.94%	2.76%	5%	2.41%	1.56%	2.55%
2025/06/06	6.69%	8.47%	5.32%	2.54%	2.45%	3.05%	4.12%	2.46%	1.57%	3.78%
2025/06/07	7.01%	8.45%	6.69%	5.6%	2.45%	4.15%	4.42%	1.72%	1.36%	3.95%
2025/06/08	7.14%	6.21%	7.56%	3.45%	3.56%	5.17%	5.48%	1.64%	1.89%	6.41%
2025/06/09	5.63%	11.98%	5.75%	3.83%	3.13%	7.91%	4.87%	0.92%	0.97%	4.56%
2025/06/10	6.26%	10.61%	5.53%	4.78%	3.88%	6.04%	3.9%	1.84%	1.37%	5.93%
2025/06/11	6.67%	6.86%	6.51%	3.56%	3.16%	6.33%	4.05%	1.92%	0.87%	5.95%
2025/06/12	7.73%	12.25%	6.02%	3.03%	2.99%	5.76%	4.69%	1.94%	1.24%	4.3%
2025/06/13	8.48%	8.23%	6.91%	3.06%	3.88%	4.46%	4.99%	1.95%	1.57%	5.11%
2025/06/14	6.88%	10.04%	7.79%	2.43%	3.69%	5.38%	4.83%	2.16%	1.13%	3.46%
2025/06/15	7.95%	11.19%	6.35%	2.46%	4.45%	3.68%	4.49%	1.98%	1.33%	4.15%
2025/06/16	7.61%	10.69%	5.95%	3.16%	4.14%	4.81%	4.8%	2.17%	2.44%	2.79%
2025/06/17	6.67%	12.73%	6.87%	2.09%	1.62%	3.75%	3.85%	1.85%	2.15%	3.69%
2025/06/18	15.4%	8.95%	8.05%	3.18%	2.59%	4.54%	4.7%	2.27%	1.54%	4.2%
2025/06/19	12.95%	13%	6.88%	3.6%	1.97%	3.6%	4.74%	1.94%	2.43%	2.43%
2025/06/20	11.04%	9.16%	9.72%	5.17%	3.54%	4%	4.07%	1.96%	1.32%	2.05%
2025/06/21	15.86%	7.91%	9.83%	2.94%	1.16%	3.65%	4.6%	2.14%	1.01%	2.55%
2025/06/22	13.73%	9.28%	6.6%	2.54%	0.57%	4.27%	5.11%	1.89%	2.57%	2.27%
2025/06/23	16.21%	9.84%	8.51%	2.45%	0.6%	4.22%	5.31%	1.81%	1.13%	3.07%
2025/06/24	17.33%	8.06%	8.32%	4.65%	0.55%	3.9%	4.09%	1.98%	1.46%	2.3%
2025/06/25	11.4%	10.97%	9.77%	3.56%	1.9%	5%	3.8%	2.2%	2.76%	3.63%
2025/06/26	13.72%	11.75%	7.69%	3.9%	3.65%	5%	4.32%	1.61%	1.18%	3.97%
2025/06/27	19.07%	8.62%	4.78%	2.38%	5.1%	5.78%	3.78%	2.15%	0.99%	2.22%
2025/06/28	19.24%	9.63%	6%	2.46%	4.7%	4.97%	4.79%	2.36%	1.47%	0%
2025/06/29	16.8%	9.2%	6.14%	3.55%	5.19%	5.2%	5.23%	1.85%	1.57%	0%
2025/06/30	16.31%	10.04%	5.25%	5.11%	4.93%	4.29%	4.23%	2.45%	1.33%	0%

In June 2025, play.google.com saw a significant rise in ad impressions, peaking at 19.24% on the 28th. Meanwhile, apple.com maintained a steady presence, ending at 10.04%. Overall, play.google.com dominated the month’s ad landscape.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free Online Image Editor - Free online image editor https://www.adobe.com
Features Built-In Photo Editing Functions To Make It The Ideal Tool For Perfecting Picture
2
CapCut desktop version https://www.capcut.com
Make video editing more easier — Create great videos for free to record the most wonderful time of the year. Provides various...
3
Connect with Singles near you https://uk.match.com
Find your next date — 1 in 5 Brits know a Match couple. What about you? Start something real now
4
Google Play Store https://play.google.com
Google Play — Download online, enjoy offline. Google Play is available on all devices at anytime. Get the best titles on your device now and enjoy them anytime...
5
Snapdragon® X Elite Laptops https://www.qualcomm.com
Laptops Powered by Snapdragon — We've Partnered With Top PC Brands To Bring The Snapdragon® X Series To Life. Learn More.

Adobe’s ad highlights its free online image editor, emphasizing built-in photo editing features. CapCut promotes its desktop version for easy video editing. Match.com connects singles, boasting 1 in 5 Brits know a Match couple. Google Play Store offers offline enjoyment of titles. Qualcomm showcases Snapdragon® X Elite laptops, partnering with top PC brands.

Frequently Asked Questions

Why is the UK Software & Technology Mobile App Dev June 2025 Report useful and how should I use it?

Why is the UK Software & Technology Mobile App Dev June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Software & Technology Mobile App Dev June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Software & Technology Mobile App Dev June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Software & Technology Mobile App Dev June 2025 Report?

The UK Software & Technology Mobile App Dev June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Software & Technology Mobile App Dev June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Software & Technology Mobile App Dev June 2025 Report for?

The UK Software & Technology Mobile App Dev June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Software & Technology Mobile App Dev - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands

Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands

Competitor Count for UK Software & Technology Mobile App Dev

Market Loss & Market Gains for UK Software & Technology Mobile App Dev

UK Software & Technology Mobile App Dev Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev

Frequently Asked Questions

Why is the UK Software & Technology Mobile App Dev June 2025 Report useful and how should I use it?

Why is the UK Software & Technology Mobile App Dev June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Software & Technology Mobile App Dev June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Software & Technology Mobile App Dev June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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