US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – US

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.5733905368
74.4266094632
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 8%
Navigational 2%
Seasonal 0%
Local 14%
Problem Solving 22%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
oxiline.shop 12.2
cvs.com 11.4
labcorp.com 8.9
getwellue.com 5.19
zocdoc.com 4.96
americasbest.com 4.41
poalarhealth.com 3.81
humehealth.com 3.65
cologuard.com 3.57
visionworks.com 2.85
others 39.06
  • oxiline.shop - 12.2%
  • cvs.com - 11.4%
  • labcorp.com - 8.9%
  • getwellue.com - 5.19%
  • zocdoc.com - 4.96%
  • americasbest.com - 4.41%
  • poalarhealth.com - 3.81%
  • humehealth.com - 3.65%
  • cologuard.com - 3.57%
  • visionworks.com - 2.85%
  • others - 39.06%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 39.06% click share, while oxiline.shop leads individual advertisers at 12.2%. CVS and LabCorp follow closely, highlighting competitive dynamics.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date americasbest.com zocdoc.com labcorp.com cologuard.com aspendental.com oxiline.shop cvs.com questhealth.com getwellue.com poalarhealth.com
2026/07/01 9.81% 9.21% 5.37% 3.83% 4.36% 2.42% 0.36% 2.25% 0.99% 0.04%
2026/07/02 7.31% 10.53% 3.79% 3.02% 3.96% 0.54% 2.07% 2.63% 0.08% 0.1%
2026/07/03 6.97% 10.84% 4.3% 4.13% 3.12% 2.77% 1.2% 4.46% 0% 0.04%
2026/07/04 6.75% 9.51% 7.07% 3.05% 2.09% 2.18% 1.68% 3.76% 0.01% 0.05%
2026/07/05 9.87% 8.67% 8.31% 3.59% 1.42% 2.53% 1.4% 3.78% 0.93% 0.05%
2026/07/06 6.24% 14.36% 2.99% 3.78% 3.28% 2.69% 1.51% 3.46% 1.13% 0.03%
2026/07/07 4.74% 11.83% 8.07% 3.3% 3.61% 2.36% 1.56% 3.77% 0.97% 0.04%
2026/07/08 5.41% 16.42% 6.31% 3.36% 4.47% 2.84% 2.64% 3.72% 0% 0.02%
2026/07/09 3.83% 8.37% 3.24% 4.72% 3.12% 3.33% 14.02% 3.84% 1.05% 1.65%
2026/07/10 3.83% 9.17% 8.66% 3.07% 1.89% 4.75% 9.48% 2.69% 2.36% 1.35%
2026/07/11 4.4% 3.86% 8.42% 2.97% 2.36% 7.19% 8.94% 3.36% 4.04% 2.69%
2026/07/12 4.45% 5.94% 4.58% 3.12% 1.39% 13.37% 5.09% 2.68% 7.31% 3.64%
2026/07/13 7.98% 11.66% 2.43% 2.69% 2.73% 5.32% 3.25% 2.2% 1.4% 1.98%
2026/07/14 10.93% 9.03% 2.76% 3.69% 2.42% 4.75% 2.24% 2.17% 1.44% 0.04%
2026/07/15 12.44% 9.04% 4.15% 3.81% 3.73% 0.19% 2.74% 3.08% 0.1% 0%
2026/07/16 6.5% 7.79% 1.63% 4.32% 2.9% 6% 1.51% 2.31% 4.91% 0.05%
2026/07/17 8.32% 5% 0.75% 4.71% 2.21% 0.47% 1.84% 2.27% 0.16% 0.05%
2026/07/18 7.48% 2.91% 0.65% 2.74% 1.47% 12.63% 12.77% 1.94% 4.35% 2.2%
2026/07/19 5.25% 6.65% 1.46% 4.54% 0.56% 1.25% 4.08% 3.46% 0.62% 0.06%
2026/07/20 5.9% 4.53% 1.31% 6.8% 0.21% 5.02% 8.42% 2.85% 2.98% 2.3%
2026/07/21 10.51% 8.72% 2.66% 3.55% 2.33% 4.58% 2.15% 2.09% 1.39% 0.04%
2026/07/22 4.58% 6.8% 4.09% 2.49% 1.45% 11.3% 13.1% 1.91% 5.97% 7.81%
2026/07/23 4.11% 5.77% 3.43% 3.62% 2.24% 5.17% 8.61% 2.38% 4.02% 5.71%
2026/07/24 5.05% 6.1% 3.76% 3.82% 2.05% 2.58% 5.04% 2.39% 2.06% 7.45%
2026/07/25 5.39% 5.29% 3.96% 3% 2.11% 5.43% 13.38% 2.15% 2.71% 6.33%
2026/07/26 5.91% 6.54% 2.97% 3.28% 2.02% 8.66% 10.66% 3.17% 4.15% 1.15%
2026/07/27 5.58% 6.22% 1.49% 2.54% 2.01% 11.39% 10.64% 2.1% 3.26% 4.5%
2026/07/28 6.39% 6.85% 3.41% 2.05% 2.43% 8.98% 6.25% 2.28% 3.1% 6.23%
2026/07/29 8.82% 7.89% 4.94% 3.33% 1.1% 2.17% 6.36% 2.74% 1.6% 1.03%
2026/07/30 6.53% 6.79% 1.85% 4.27% 0.2% 6.4% 6.75% 2.58% 5.32% 1.25%
2026/07/31 8.01% 6.2% 4.39% 4.34% 2.74% 2.66% 2.6% 2.21% 1.07% 0.03%
  • americasbest.com
  • zocdoc.com
  • labcorp.com
  • cologuard.com
  • aspendental.com
  • oxiline.shop
  • cvs.com
  • questhealth.com
  • getwellue.com
  • poalarhealth.com

Copyright © Adthena. All rights reserved.

In July 2026, americasbest.com saw fluctuating PPC spend, peaking mid-month. Zocdoc.com maintained strong performance, while labcorp.com experienced a decline. Cologuard.com and aspendental.com showed steady trends. Oxiline.shop and cvs.com had notable spikes. Questhealth.com and getwellue.com remained stable. Poalarhealth.com had minimal activity.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 630
2026/07/02 673
2026/07/03 661
2026/07/04 686
2026/07/05 677
2026/07/06 681
2026/07/07 675
2026/07/08 657
2026/07/09 615
2026/07/10 645
2026/07/11 627
2026/07/12 643
2026/07/13 679
2026/07/14 606
2026/07/15 595
2026/07/16 595
2026/07/17 617
2026/07/18 582
2026/07/19 600
2026/07/20 562
2026/07/21 606
2026/07/22 718
2026/07/23 707
2026/07/24 717
2026/07/25 762
2026/07/26 752
2026/07/27 742
2026/07/28 722
2026/07/29 686
2026/07/30 712
2026/07/31 673

Copyright © Adthena. All rights reserved.

July began with 630 advertisers, peaking at 762 on the 25th. A mid-month dip to 562 on the 20th was followed by a strong recovery, ending at 673.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 6.91%
oxiline.shop 4.98%
poalarhealth.com 4.17%
getwellue.com 2.57%
humehealth.com 1.23%
americasbest.com -1.01%
heart.org -1.08%
visionworks.com -1.27%
zocdoc.com -2.6%
labcorp.com -8.5%

Copyright © Adthena. All rights reserved.

CVS.com surged with a 6.91% click share increase, while Labcorp.com faced an 8.5% decline. Oxiline.shop and Poalarhealth.com also saw notable gains, contrasting with Zocdoc.com’s drop.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date oxiline.shop americasbest.com labcorp.com zocdoc.com cvs.com questhealth.com getwellue.com humehealth.com sonohealth.com poalarhealth.com
2026/07/01 7.71% 10.56% 6.83% 8.37% 1.48% 2.96% 2.57% 2.72% 0% 0.07%
2026/07/02 1.61% 7.38% 4.09% 8.52% 4.24% 3.23% 0.14% 6.78% 0% 0.18%
2026/07/03 8.4% 6.94% 4.66% 9.14% 3.04% 5.59% 0% 2.88% 0% 0.07%
2026/07/04 6.72% 6.91% 9.07% 8.01% 4.04% 4.77% 0.02% 0.09% 0% 0.08%
2026/07/05 7.57% 8.96% 9.38% 7.2% 3.29% 4.79% 2.28% 0.38% 0% 0.08%
2026/07/06 7.69% 5.57% 2.81% 11.99% 3.02% 3.86% 2.54% 4.75% 0% 0.04%
2026/07/07 7.11% 4.92% 9.18% 10.93% 1.74% 4.58% 2.34% 2.41% 0.12% 0.07%
2026/07/08 8.69% 5.4% 6.6% 12.8% 6.47% 4.68% 0% 2.79% 2.88% 0.02%
2026/07/09 7.8% 2.82% 2.53% 5% 28.09% 3.21% 2.5% 4.99% 2.62% 2.41%
2026/07/10 10.99% 2.88% 8.13% 5.66% 18.03% 2.34% 5.21% 5.67% 2.07% 2.09%
2026/07/11 16.51% 3.02% 7.98% 2.42% 11.97% 3.13% 7.27% 3.95% 2.01% 5.09%
2026/07/12 25.79% 2.68% 3.13% 3.29% 6.24% 2.24% 12.64% 5.48% 2.7% 5.08%
2026/07/13 13.62% 6.33% 1.95% 7.76% 7.35% 2.18% 3.57% 13.04% 3.57% 3.15%
2026/07/14 12% 9.02% 2.26% 6.68% 4.05% 2.11% 3.86% 7.67% 0.1% 0.05%
2026/07/15 0.5% 11.81% 4.5% 7.34% 5.2% 3.64% 0.17% 9.04% 0.17% 0%
2026/07/16 14.84% 5.15% 1.41% 4.7% 2.18% 2.42% 9.81% 4.84% 5.03% 0.08%
2026/07/17 1.49% 8.47% 1% 5.46% 4.97% 3.28% 0.3% 5.1% 0.5% 0.09%
2026/07/18 23.54% 4.02% 0.39% 1.59% 20.92% 1.42% 7.77% 6.04% 2.63% 2.58%
2026/07/19 3.63% 4.64% 1.58% 4.69% 8.85% 4.19% 1.3% 4% 1.26% 0.21%
2026/07/20 12.32% 3.73% 1.13% 3.02% 16.97% 3.41% 7.44% 3.47% 0.54% 3.58%
2026/07/21 12% 9.02% 2.26% 6.68% 4.05% 2.11% 3.86% 7.67% 0.1% 0.05%
2026/07/22 20.79% 2.52% 3.09% 3.24% 21.28% 1.44% 11.14% 6.3% 0.21% 9.41%
2026/07/23 11.51% 2.71% 2.92% 3.24% 15.19% 2.09% 8.68% 3.16% 6.69% 8.42%
2026/07/24 6.09% 3.9% 3.41% 3.95% 9.43% 2.08% 5.27% 5.35% 2.69% 12.6%
2026/07/25 10.4% 3.11% 2.83% 2.7% 22.15% 1.58% 4.87% 11.11% 3.39% 7.92%
2026/07/26 19.03% 3.87% 2.1% 3.56% 19.54% 2.64% 8.36% 6.22% 2.21% 2.08%
2026/07/27 23.08% 3.39% 1.04% 3.17% 17.21% 1.68% 6.31% 6.36% 0% 6.2%
2026/07/28 17.72% 3.7% 2.46% 3.68% 11.29% 1.88% 5.86% 6.05% 2.07% 7.71%
2026/07/29 5.77% 6.83% 5.28% 5.34% 14.65% 3.06% 3.31% 8.04% 3.31% 1.73%
2026/07/30 14.15% 4.18% 1.36% 3.96% 11.8% 2.32% 9.83% 5% 1.92% 1.76%
2026/07/31 7.23% 7.1% 5.62% 4.98% 4.86% 2.67% 2.32% 2.24% 0.13% 0.04%
  • oxiline.shop
  • americasbest.com
  • labcorp.com
  • zocdoc.com
  • cvs.com
  • questhealth.com
  • getwellue.com
  • humehealth.com
  • sonohealth.com
  • poalarhealth.com

Copyright © Adthena. All rights reserved.

In July 2026, oxiline.shop saw a rollercoaster of impressions, peaking mid-month at 25.79%. Meanwhile, cvs.com surged on July 9th with 28.09%. By month’s end, oxiline.shop settled at 7.23%, while cvs.com dropped to 4.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Calculate Your BMI https://www.aarp.org › bmi › calculator

    Calculate Your Body Mass Index — Click Here to Determine Your Body Mass Index With the BMI Calculator. The Body Mass Index Calculator Measures Body Fat Based on Your Height and Weight.

  2. 2
    The 8 Best BP Monitors | July 2026 Rankings https://www.health.com › july-reviews › wellness

    Health Ranked The 8 Best BP Monitors Available In July 2026

  3. 3
    The Right Way to Check BP - 2025 Updated High BP Guideline https://www.heart.org › blood_pressure

    Learn the best way to self-monitor BP and what to do if it is too high.

  4. 4
    Hume Band 2.0 Tracks Aging | #1 Longevity Wearable 2026 https://www.humehealth.com

    Monitor Blood Pressure Trends Daily Without A Cuff Using Smart Technology. Track Sleep Stages, Recovery Trends, And Health Signals Every Single Day. Buy Now Pay Later.

  5. 5
    Labcorp OnDemand® - View Results Online - Secure Digital Results https://ondemand.labcorp.com

    Track your lab results over time with Labcorp OnDemand's patient portal. Purchase lab tests online- fast, simple, and on your schedule.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, AARP.org leads with a practical BMI calculator, emphasizing health awareness. Health.com and Heart.org focus on blood pressure, offering rankings and guidelines. Humehealth.com introduces innovative wearable tech for longevity, while Labcorp.com simplifies lab result tracking, highlighting convenience and digital access.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports