Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 21.9798469674 |
| 78.0201530326 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 38 |
| 62 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cvs.com | 18.45 |
| americasbest.com | 7.4 |
| oxiline.shop | 7.2 |
| getwellue.com | 3.79 |
| zocdoc.com | 3.53 |
| labcorp.com | 2.56 |
| walgreens.com | 2.43 |
| visionworks.com | 2.31 |
| cologuard.com | 2.08 |
| steeles.com | 1.98 |
| others | 48.27 |
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In the healthcare PPC landscape, CVS dominates with an 18.45% click share, while “others” collectively hold 48.27%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cvs.com | americasbest.com | oxiline.shop | zocdoc.com | labcorp.com | forbes.com | lenscrafters.com | questhealth.com | myeyedr.com | ultalabtests.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.05% | 10.05% | 3.01% | 4.5% | 3.82% | 1.17% | 1.99% | 2.5% | 4.88% | 3.94% |
| 2026/05/02 | 4.1% | 11.84% | 0.43% | 4.45% | 3.8% | 1.41% | 2.59% | 3.57% | 1.9% | 1.48% |
| 2026/05/03 | 3.21% | 13.06% | 0.16% | 6.98% | 2.35% | 1.36% | 2.18% | 3.55% | 1.77% | 2.43% |
| 2026/05/04 | 3.5% | 10.66% | 3.83% | 7.85% | 3.59% | 1.77% | 3.78% | 3.26% | 3.08% | 0.16% |
| 2026/05/05 | 3.06% | 9.96% | 3.76% | 8.73% | 2.78% | 1.14% | 3.7% | 2.84% | 1.39% | 2.2% |
| 2026/05/06 | 3.51% | 9.93% | 0.36% | 9.4% | 2.13% | 1.55% | 4.1% | 2.18% | 4.08% | 1.09% |
| 2026/05/07 | 3.97% | 11.81% | 1.13% | 6.26% | 4.71% | 2.25% | 3.05% | 3.3% | 2.15% | 1.36% |
| 2026/05/08 | 2.62% | 10.77% | 0.52% | 10.63% | 2.88% | 2.57% | 2.85% | 3.54% | 3.48% | 2.24% |
| 2026/05/09 | 2.4% | 13% | 0.57% | 9.23% | 3.65% | 2.03% | 3.88% | 4.22% | 3.45% | 2.01% |
| 2026/05/10 | 3.02% | 14.27% | 0.46% | 7.4% | 1.63% | 2.05% | 2.65% | 4.29% | 2.82% | 3.82% |
| 2026/05/11 | 11.83% | 5.93% | 6.33% | 4.84% | 2.18% | 2.01% | 2.22% | 3.22% | 3.34% | 1.69% |
| 2026/05/12 | 11.61% | 5.38% | 7.54% | 5.06% | 0.08% | 2.44% | 1.77% | 2.22% | 2.77% | 2.19% |
| 2026/05/13 | 6.15% | 7.22% | 4.29% | 5.96% | 0% | 2.26% | 3.58% | 2.3% | 4.16% | 2.95% |
| 2026/05/14 | 4.42% | 9.53% | 3.31% | 7.01% | 0% | 3.33% | 3.09% | 3.28% | 4.4% | 4.19% |
| 2026/05/15 | 2.6% | 10.68% | 0.52% | 10.58% | 2.85% | 2.56% | 2.83% | 3.51% | 3.45% | 2.22% |
| 2026/05/16 | 16.09% | 7.51% | 6.94% | 2.4% | 0% | 1.52% | 1.76% | 2.46% | 1.95% | 2.26% |
| 2026/05/17 | 9.35% | 7.15% | 7.78% | 4.63% | 0% | 1.83% | 1.52% | 3.52% | 2.01% | 2.52% |
| 2026/05/18 | 9.21% | 8.32% | 5.61% | 4.94% | 2.82% | 2.91% | 3.65% | 2.76% | 1.58% | 4.45% |
| 2026/05/19 | 15.93% | 7.52% | 5.08% | 4.83% | 2.15% | 1.74% | 2.52% | 1.73% | 2.14% | 0.99% |
| 2026/05/20 | 12.43% | 8.68% | 7.05% | 3.5% | 2.78% | 2.97% | 2.83% | 2.05% | 1.96% | 3.85% |
| 2026/05/21 | 9.31% | 9.51% | 5.17% | 5.22% | 1.96% | 3.47% | 3.17% | 1.74% | 2.91% | 1.4% |
| 2026/05/22 | 11.98% | 10.78% | 5.54% | 4.07% | 2.77% | 4.02% | 2.84% | 1.94% | 1.78% | 3.05% |
| 2026/05/23 | 11.93% | 9.16% | 3.29% | 4.11% | 3.85% | 4.15% | 1.48% | 3.71% | 2.08% | 3.11% |
| 2026/05/24 | 15.48% | 5.32% | 5.4% | 3.78% | 4.33% | 2.79% | 1.93% | 2.69% | 2.22% | 1.85% |
| 2026/05/25 | 12.93% | 5.05% | 3.14% | 4.35% | 4.18% | 2.6% | 3.21% | 2.75% | 0.89% | 2.36% |
| 2026/05/26 | 6.57% | 12.27% | 1.66% | 5.29% | 3.73% | 5.39% | 3.36% | 2.16% | 1.47% | 1.34% |
| 2026/05/27 | 14.13% | 11.07% | 4.13% | 4.5% | 2.87% | 3.67% | 3.25% | 1.84% | 1.59% | 2.34% |
| 2026/05/28 | 12.87% | 11.49% | 3.7% | 3.13% | 3.12% | 2.63% | 3.11% | 2.19% | 1.26% | 0.7% |
| 2026/05/29 | 8.09% | 12.32% | 6.63% | 3.75% | 2.34% | 2.95% | 3.56% | 2.71% | 2.68% | 1.47% |
| 2026/05/30 | 7.74% | 11.25% | 4.36% | 2.47% | 3.45% | 3.45% | 2.99% | 2.21% | 2.62% | 1.59% |
| 2026/05/31 | 13.97% | 6.22% | 5.55% | 4% | 2.56% | 2.29% | 1.7% | 1.62% | 1.27% | 0.27% |
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In May 2026, CVS.com saw fluctuating PPC spend, peaking mid-month. AmericasBest.com maintained a steady presence, while Oxiline.shop had sporadic spikes. Zocdoc.com and Labcorp.com showed consistent activity, with Forbes.com and LensCrafters.com experiencing moderate changes. QuestHealth.com and MyEyeDr.com had varied trends, and UltaLabTests.com ended with a decline.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 643 |
| 2026/05/02 | 633 |
| 2026/05/03 | 655 |
| 2026/05/04 | 660 |
| 2026/05/05 | 693 |
| 2026/05/06 | 673 |
| 2026/05/07 | 690 |
| 2026/05/08 | 690 |
| 2026/05/09 | 651 |
| 2026/05/10 | 693 |
| 2026/05/11 | 772 |
| 2026/05/12 | 825 |
| 2026/05/13 | 759 |
| 2026/05/14 | 804 |
| 2026/05/15 | 690 |
| 2026/05/16 | 814 |
| 2026/05/17 | 785 |
| 2026/05/18 | 819 |
| 2026/05/19 | 761 |
| 2026/05/20 | 754 |
| 2026/05/21 | 812 |
| 2026/05/22 | 788 |
| 2026/05/23 | 757 |
| 2026/05/24 | 781 |
| 2026/05/25 | 841 |
| 2026/05/26 | 882 |
| 2026/05/27 | 880 |
| 2026/05/28 | 842 |
| 2026/05/29 | 881 |
| 2026/05/30 | 857 |
| 2026/05/31 | 872 |
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May began with 643 advertisers, fluctuating initially, then surged mid-month, peaking at 882 on May 26. The month concluded with a strong presence of 872 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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CVS.com surged with a 7.10% click share increase, while Zocdoc.com dropped by 2.37%. Walgreens.com, Poalarhealth.com, and Labcorp.com also saw positive gains.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | cvs.com | oxiline.shop | walgreens.com | getwellue.com | americasbest.com | teladochealth.com | labcorp.com | zocdoc.com | questhealth.com | lenscrafters.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 5.31% | 9.09% | 1.1% | 4.36% | 8.8% | 0.89% | 4.27% | 3.87% | 2.98% | 1.63% |
| 2026/05/02 | 7.84% | 0.55% | 1.36% | 0.1% | 10.57% | 5.06% | 4.06% | 3.79% | 4.81% | 2.21% |
| 2026/05/03 | 7.44% | 0.28% | 0.69% | 0.07% | 11.24% | 4.1% | 3.27% | 5.27% | 4.55% | 2.07% |
| 2026/05/04 | 6.53% | 7.36% | 1.31% | 0.15% | 9.19% | 4.66% | 3.9% | 7.47% | 3.95% | 2.97% |
| 2026/05/05 | 6.17% | 9.23% | 1.24% | 2.96% | 8.64% | 6.31% | 3.54% | 6.97% | 3.34% | 3.29% |
| 2026/05/06 | 7.37% | 0.65% | 0.74% | 0.25% | 8.88% | 0.8% | 2.82% | 8.04% | 2.66% | 3.44% |
| 2026/05/07 | 6.91% | 1.74% | 0.6% | 0.42% | 10.82% | 0.75% | 5.44% | 5.9% | 4.39% | 2.8% |
| 2026/05/08 | 4.56% | 0.93% | 1.11% | 0.49% | 10% | 1.36% | 3.04% | 9.23% | 4.55% | 2.57% |
| 2026/05/09 | 4.21% | 0.81% | 0.69% | 0.11% | 10.92% | 3.69% | 3.27% | 8.23% | 5.02% | 3.37% |
| 2026/05/10 | 6.2% | 0.72% | 0.55% | 0.19% | 12.44% | 6.25% | 1.96% | 7.42% | 5.28% | 2.44% |
| 2026/05/11 | 21.39% | 10.09% | 0.9% | 6.68% | 3.7% | 0.66% | 1.86% | 2.85% | 2.91% | 1.29% |
| 2026/05/12 | 18.89% | 11.66% | 2.7% | 8.4% | 3.1% | 0.54% | 0.05% | 2.82% | 1.78% | 0.98% |
| 2026/05/13 | 10.44% | 7.56% | 2.22% | 3.36% | 5.88% | 2.08% | 0% | 4.53% | 2.56% | 2.91% |
| 2026/05/14 | 8.32% | 6.81% | 1.2% | 2.6% | 7.14% | 3.63% | 0% | 5.43% | 3.62% | 2.3% |
| 2026/05/15 | 4.56% | 0.93% | 1.11% | 0.49% | 10% | 1.36% | 3.04% | 9.23% | 4.55% | 2.57% |
| 2026/05/16 | 25.8% | 11.32% | 2.19% | 4.24% | 4.39% | 0.2% | 0% | 1.52% | 2.07% | 1.28% |
| 2026/05/17 | 16.46% | 13.71% | 1.68% | 5.27% | 4.68% | 0.01% | 0% | 2.42% | 3.12% | 0.92% |
| 2026/05/18 | 16.88% | 11.16% | 1.37% | 5.35% | 5.45% | 3.58% | 1.94% | 2.74% | 2.57% | 2.78% |
| 2026/05/19 | 26.59% | 8.3% | 3.57% | 5.84% | 4.53% | 1.86% | 1.97% | 2.65% | 1.4% | 1.66% |
| 2026/05/20 | 20.91% | 11.29% | 1.37% | 9.16% | 5.35% | 1.94% | 1.92% | 1.89% | 1.8% | 1.92% |
| 2026/05/21 | 17.14% | 10.16% | 1.21% | 3.38% | 6.35% | 1.78% | 1.5% | 3.59% | 1.61% | 2.27% |
| 2026/05/22 | 22.35% | 11% | 1.91% | 5.36% | 7.17% | 2.13% | 1.95% | 2.59% | 1.65% | 1.98% |
| 2026/05/23 | 20.57% | 7.48% | 1.45% | 2.53% | 6.41% | 3.18% | 3.18% | 2.2% | 3.42% | 1.02% |
| 2026/05/24 | 26.07% | 8.8% | 0.94% | 3.83% | 3.07% | 2.8% | 3.1% | 1.84% | 2.12% | 1.29% |
| 2026/05/25 | 22.39% | 5.4% | 2.8% | 3.19% | 3.19% | 3.72% | 3.29% | 2.6% | 2.34% | 2.08% |
| 2026/05/26 | 13.11% | 3.27% | 3.39% | 1.45% | 9.18% | 2.47% | 3.2% | 3.79% | 2.24% | 2.5% |
| 2026/05/27 | 23.26% | 7.09% | 3.73% | 3.35% | 6.65% | 1.32% | 2.08% | 2.77% | 1.5% | 1.88% |
| 2026/05/28 | 22.42% | 5.98% | 3.95% | 4.12% | 7.02% | 0.29% | 2.46% | 1.52% | 2.09% | 2.11% |
| 2026/05/29 | 13.77% | 11.17% | 2.55% | 2% | 8.47% | 5.33% | 2.54% | 2.58% | 2.88% | 2.44% |
| 2026/05/30 | 12.95% | 8.11% | 1.94% | 4.11% | 7.05% | 2.8% | 3.27% | 1.56% | 1.99% | 1.96% |
| 2026/05/31 | 22.31% | 8% | 5.09% | 4.12% | 3.78% | 3.1% | 2.43% | 1.47% | 1.26% | 0.94% |
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In May 2026, CVS.com saw a significant rise in impression share, peaking at 26.59% on May 19. Oxiline.shop fluctuated, reaching 13.71% on May 17. Walgreens.com maintained a steady presence, ending at 5.09%. Getwellue.com and Americasbest.com showed varied trends, while Teladochealth.com and Labcorp.com had lower shares. Zocdoc.com and Questhealth.com experienced moderate fluctuations. Lenscrafters.com ended the month with a slight decline.
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In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. The American Institute for Cancer Research offers a BMI Calculator, emphasizing health awareness. America’s Best entices with affordable eye care packages. Health.com ranks top BP monitors, guiding informed choices. Medtronic introduces innovative blood pressure treatments, while Teladoc Health empowers users with accessible health tools. Each ad uniquely addresses health needs, blending practicality with innovation.
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Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Healthcare & Medical Medical Imaging and Radiology June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Healthcare & Medical Medical Imaging and Radiology June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Healthcare & Medical Medical Imaging and Radiology June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Healthcare & Medical Medical Imaging and Radiology June 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Medical Imaging and Radiology June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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